Spa Marketing Made Easy Podcast: Recent Episodes
Daniela Woerner: Licensed Aesthetician
Spa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.
Candice Johnson didn’t start out with perfect systems, a financial background, or a clear roadmap—but what she did have was vision, grit, and a deep commitment to building something better for herself and her team.
In this inspiring episode of Spa Marketing Made Easy, Candice shares her journey from working in national waxing franchises to launching her own thriving waxing and skincare brand, Candee Skin. With 16 employees, a million-dollar location, and big dreams of franchising, Candice is a powerful example of what’s possible when faith, leadership, and purpose-driven business align.
Whether you’re still in the treatment room or on your way out, this episode will give you a fresh wave of motivation—and a reminder that leadership is about lifting others as you climb.
What you’ll learn during this episode:
- How Candice transitioned from employee to 7-figure spa owner
- The role of transparency and teamwork in her success
- What she did when she couldn’t make payroll—and how that moment changed her leadership
- Why she’s prioritizing financial literacy and sustainable growth
- Her vision for franchising and the legacy she’s creating
Resources Mentioned in Episode #438: Building a Million-Dollar Waxing Brand with Integrity and Impact: Candice Johnson’s Story
- Follow Candee Skin on Instagram → @candice.mjohnson
- Connect with Candice on LinkedIn → http://linkedin.com/in/candiceclariett/
- Visit Candice's website → http://candeeskin.com/
Listen to the full episode here: https://www.addoaesthetics.com/podcast/ep438
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading community for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
Failure. It’s one of the scariest words for entrepreneurs - but what if we’ve been thinking about it all wrong?
In this solo episode of Spa Marketing Made Easy, Daniela shares a heartfelt story about a birthday weekend, a sourdough flop, and the unexpected business wisdom that came from both. If you’ve ever launched something that didn’t land, hired the wrong person, or felt the sting of putting your heart into your spa only to feel disappointed by the outcome - this episode is for you.
You’ll walk away with a powerful mindset shift and a reminder that failure doesn’t mean you're off track. It means you’re in the arena.
What you’ll learn during this episode:
- Why failure isn’t a stop sign—it’s feedback
- How to extract lessons from what didn’t go as planned
- The truth about shame, self-doubt, and entrepreneurial growth
- Why progress—not perfection—is the real measure of success
Resources Mentioned in Episode #437: What If Failure Isn’t the End - But the Beginning?
- Worthy by Jamie Kern Lima
- Sara Blakely’s “What did you fail at today?” practice
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading community for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
If you’re a spa owner stuck in the treatment room, fully booked, and running on fumes—you’re not alone. But if your goal is to build a spa business that’s scalable, sustainable, and doesn’t rely on you doing every treatment, this episode is for you.
In this solo episode of Spa Marketing Made Easy, I’m walking you through the step-by-step CEO shift—from being the overworked solo provider to becoming the visionary leader of your company.
With over 1,600 spa professionals supported through our programs, we’ve identified three categories spa owners fall into when they’re stuck in client care—and the exact strategies to help you move forward.
What you’ll learn during this episode:
- The 3 categories most spa owners fall into when they’re stuck in the treatment room
- How to start shifting your schedule even if hiring feels impossible
- What to do when you’ve been burned by bad hires
- The strategy for shifting client flow to a new provider without losing revenue
- How to calculate your CEO milestones and build your exit plan from the room
Resources Mentioned in Episode:
Download the FREE Checklist: Your Step-by-Step Guide to Getting Out of the Treatment Room
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/
Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading community for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
In this inspiring episode of Spa Marketing Made Easy, Daniela sits down with serial entrepreneur and spa visionary Fatima Rosa to explore her incredible journey from launching Florida’s first blow dry bar to building a multi-location beauty brand and co-founding a clean skincare line, 100and1 Cosmetics.
Fatima shares the highs and lows of entrepreneurship—from navigating complex build-outs and regulatory hurdles to embracing her identity as a CEO and visionary. She also delves into the power of persistence, the importance of genuine relationships, and how mindset and grit have been pivotal to her success.
What you’ll learn during this episode:
- How Fatima transitioned from a blow dry bar franchisee to a multi-location spa owner
- The challenges and lessons learned from multiple spa build-outs
- The story behind the creation of 100and1 Cosmetics and its mission
- The significance of mindset, grit, and grace in entrepreneurial success
- The impact of building genuine relationships in business growth
Resources Mentioned in Episode 435 - https://www.addoaesthetics.com/podcast/ep435:
- Connect with 100and1 Cosmetics on Instagram → @100and1cosmetics
- Connect with Face Beauty Bar on Instagram → @facebeautybar
- Connect Fatima Rosa on Instagram → @fatima.rosa.beauty
- Join the Addo Professional Alliance (APA) → https://www.addoaesthetics.com/addo-professional-alliance
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/
Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading community for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
Scope of practice. Compliance. Legislation. These might not be the flashiest spa industry buzzwords—but they’re critical to your long-term success and sustainability as a spa CEO.
In this essential episode of Spa Marketing Made Easy, I’m joined by Paulina from Spakinect, a leading expert in med spa compliance and legislation, to break down the most important legal shifts happening in our industry right now—and what you need to do to stay protected.
From new state-specific regulations to the importance of good faith exams, we cover everything you didn’t learn in esthetics school but absolutely need to know to avoid costly mistakes and confidently lead your business in 2025.
What you’ll learn during this episode:
- The truth behind recent legislative changes in Texas—and what it means for other states
- What really defines a good faith exam (and why it’s not optional)
- How to stay compliant even as laws change without your knowledge
- The role of esthetic coalitions and associations in protecting your spa
- Why compliance is a strategic advantage—not just a legal requirement
Resources Mentioned in Episode #434 - Compliance + Scope of Practice: What Spa Owners Need to Know in 2025
- Learn more about Spakinect → https://www.spakinect.com/
- Follow Spakinect on Instagram → @spakinect
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com
Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
You might be on Instagram every day—but is that really where your best business partnerships are?
In this episode of Spa Marketing Made Easy, I’m diving into a platform that spa owners often overlook—LinkedIn. And trust me, if you want to build real, strategic, and scalable partnerships that help you grow your spa beyond client-by-client bookings, this platform is non-negotiable.
LinkedIn isn’t just for job hunters—it’s where the decision-makers are. It’s where CEOs are having real conversations, building collaborations, and expanding their influence. If you’re ready to get out from behind your treatment room and step fully into the Spa CEO role, LinkedIn needs to be part of your strategy.
What you’ll learn during this episode:
- Why LinkedIn is a goldmine for strategic, local business partnerships
- How to use search tools to find and connect with aligned professionals
- The difference between foundational vs. tactical marketing strategies
- Why your personal brand matters more than your spa’s company page
- How to position yourself as a leader in your local market (without ads!)
Resources Mentioned in Episode #433: Why LinkedIn Matters for Spa CEOs: Build Strategic Partnerships That Scale
- Connect with Daniela on LinkedIn
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com
Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
A rich relationship leaves a lasting impact on your life. It’s something that brings abundance to you.
These types of relationships are essential in business to connect and build deep, authentic partnerships with your community to help propel your business forward.
On today’s episode, my guest is no stranger to the Spa Marketing Made Easy podcast family. Returning for the second time is master connector and relationship builder, Selena Soo.
Selena is a publicity and marketing expert for visionary entrepreneurs and thought leaders who want to impact millions with their message.
Tune in to hear her expertise on attracting rich relationships, the importance of building your personal brand, and how to gain exposure and publicity for your business.
What you’ll learn during this episode:
- How Selena got started in her line of work
- What is a rich relationship and how can we attract them?
- How can we add value to the people we care about?
- The strategy behind building successful partnerships
- Story ideas to publicize your spa in the media
Resources Mentioned in Episode #432: Replay: How to Build Rich Relationships with Selena Soo
- FREE download of the first four chapters of Selena’s new book Rich Relationships
- Connect with Selena on Instagram
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com
Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
Community isn’t just a feel-good word—it’s a business growth strategy.
In this episode of Spa Marketing Made Easy, I’m joined by Kim Pezzetti, Director of Practice Development at Cartessa Aesthetics. We dive into why relationships are the real currency in business—and how cultivating genuine, strategic community partnerships can be one of the most cost-effective and high-return marketing methods for your spa.
From her “Give Something, Get Something” theory to real-world examples of budget-friendly local marketing, Kim shares how spa owners can start building referral networks right now, with low cost and high reward.
What you’ll learn during this episode:
- How to build your professional network with intention
- Why authentic relationships drive referrals (and revenue)
- A budget-friendly way to create local partnerships
- The internal goldmine most spa owners overlook
- How to track marketing ROI without overcomplicating it
- Why you should be the mayor of your town as a spa CEO
Resources Mentioned in Episode #431: The Untapped Superpower in Community-Driven Growth
- Download the FREE Exclusive Referral Guide
- Learn more about Cartessa Aesthetics - https://www.cartessaaesthetics.com/
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com
Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
Are new clients really the answer to your growth challenges? 🧐
In this special episode of Spa Marketing Made Easy, I’m switching seats! I’m the guest on the Marketing 100 podcast powered by Mangomint, chatting with hosts John and Kayle about why new client acquisition isn’t always the solution for your spa—and how focusing on retention, relationship-building, and smart strategy will grow your business faster (and more sustainably) than chasing every new lead.
We also talk about real-world marketing, practical tracking strategies you can implement today, and the powerful role your booking software plays in building relationships at scale.
If you’re ready to stop feeling like you’re on a marketing hamster wheel and start getting strategic with your growth, this is a must-listen.
What you’ll learn during this episode:
- Why new clients aren’t always the solution to low bookings
- How to figure out if you have a lead flow problem or a retention problem
- Real-time tracking strategies that will give you instant marketing clarity
- How to have empowered, non-defensive conversations with your team about performance
- The power of personal touchpoints (even in an AI world!)
- Actionable steps to elevate retention and boost revenue without more hustle
Resources Mentioned in Episode #430: New Clients Are Not Always the Answer: How to Grow with Retention + Relationships
- Learn more about Mangomint and get your first two months free!
- Listen to the Marketing 100 podcast
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com
Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
Money doesn’t have to be complicated—and talking about it shouldn’t be taboo. In this episode of Spa Marketing Made Easy, I’m joined by Danielle Hayden, founder of Kickstart Accounting and a former hairstylist turned CPA, to normalize money conversations and share the vital role that financial visibility plays in building a sustainable spa business.
From building your “money team” to knowing when it’s time to become an S Corp, Danielle breaks down financial concepts into approachable, actionable strategies that empower spa CEOs to make confident business decisions.
We also share a big announcement—Kickstart Accounting is officially a partner inside the Addo Professional Alliance! If you’ve been searching for a reliable, woman-led accounting firm that truly understands the spa and aesthetics industry, you’re going to love this episode.
What you’ll learn during this episode:
- The 4 essential members of your “money team” and how they work together
- Why your bookkeeper should be your first hire—not your CPA
- How to make financial decisions based on your life goals (not just revenue)
- The 3 benchmarks that indicate you’re ready to switch to an S Corp
- The difference between bookkeeping, tax planning, and CFO strategy—and why you need all three
- How Kickstart Accounting supports spa businesses with clarity, confidence, and care
Resources Mentioned in Episode #429: Using Your Numbers to Make Better Business Decisions with Danielle Hayden
- Visit Danielle’s business website, Kickstart Accounting
- Follow Danielle on Instagram: @kickstartaccounting
- Tune into Danielle’s podcast Business by the Books
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com
Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
The $15 billion medical spa industry is booming—with the average single-location med spa generating $1.98 million annually. So why do so many med spa owners struggle to break into seven figures?
In this solo episode of Spa Marketing Made Easy, I’m diving into the six most common reasons spa owners don’t scale to a million-dollar business—and how to fix them.
From recurring revenue models to high-profit treatments and the power of partnerships, this episode will give you the insight (and actionable steps) you need to turn potential into real, sustainable growth.
What you’ll learn during this episode:
- Why recurring revenue is the bedrock of scalable med spa success
- The biggest mistake spa owners make with pricing—and how to correct it
- The key metrics that actually matter (and how to track them)
- How to identify and lead with your highest-profit services
- The simple structure behind sales funnels and why you need one
- Why your strategic partnerships and network are the ultimate growth accelerator
Resources Mentioned in Episode #428: Why You’re Not a Million-Dollar Med Spa Owner – And How to Change That
- Learn more at americanmedspa.org (AMSPA data source)
- Access our Spa Capacity Calculator inside APA - become a member here!
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com
Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
Do you believe you don’t have time to network or that relationship marketing just isn’t for you? If so, you’re not alone—and you might be holding back your spa’s true growth potential.
In this episode of Spa Marketing Made Easy, we’re busting the six biggest myths Spa CEOs believe about relationship marketing. These misconceptions could be limiting your visibility, customer loyalty, and overall growth.
From strategic partnerships to authentic community engagement, I’m sharing actionable strategies that will help you shift your perspective, build meaningful connections, and unlock new opportunities for long-term success.
Whether you’re an introvert, unsure where to start, or worried you can’t track ROI—this episode is your guide to turning relationships into revenue.
What you’ll learn during this episode:
- Why authentic relationship marketing is essential to spa growth
- The six biggest myths holding back spa CEOs—and how to bust them
- Real-world strategies to build strategic partnerships and expand visibility
- How to create a systemized approach to relationship marketing—even if you’re short on time
- The power of small, consistent action for long-term success
Resources Mentioned in Episode #426: 6 Myths Holding Back Spa CEOs … Bust Them for Explosive Growth
- Listen to EP 424: How to Use ChatGPT to Supercharge Your Lead Flow & Future-Proof Your Spa Business
- Learn more about Successful Ads Club
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com
Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
When business slows or budgets tighten, giving a raise might not be feasible—but that doesn’t mean you can’t show your team how much they matter. In this episode of Spa Marketing Made Easy, I’m sharing 10 powerful and practical ways you can make your team feel valued, even when financial rewards aren’t an option.
As Spa CEOs, our job is to lead from the heart while keeping our business financially strong. From creating a culture of appreciation to offering flexible scheduling and professional development opportunities, this episode is packed with ideas that foster loyalty, boost morale, and help you build a workplace your team loves to be part of.
What you’ll learn during this episode:
- The power of personalized appreciation and recognition
- Creative, cost-effective rewards that truly matter
- How flexible scheduling and time off impact team morale
- Simple team rituals that boost culture and bonding
- How to encourage feedback and give your team a voice
Resources Mentioned in Episode #426: 10 Ways to Make Your Team Feel Valued
- Book: The 5 Love Languages of the Workplace by Gary Chapman
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com
Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
In this powerful episode of Spa Marketing Made Easy, we’re diving into one of the most crucial yet often overlooked topics in the spa and aesthetics industry—scope of practice and regulatory advocacy.
I’m joined by Susanne Schmaling, a seasoned aesthetic industry professional and the force behind the Esthetics Council. With over 30 years of experience and a passion for protecting our profession, Susanne champions professional standards, skills education, and legislative representation for estheticians nationwide. Her clinical skincare and curriculum development expertise has shaped educational frameworks across the industry, empowering practitioners with science-based approaches to skin health.
We cover the real impact of state regulations, and what you need to know to keep your business—and your license—safe.
This conversation is a must-listen for every Spa CEO who wants to be informed, empowered, and ready to protect the future of our profession.
What you’ll learn during this episode:
- The current challenges surrounding the state-by-state scope of practice regulations
- What aestheticians need to know about memos vs. legally binding regulations
- How industry professionals can get involved in protecting their licenses and practices
- Legislative updates from Illinois, Texas, Idaho, and more
- Why education, clarity, and advocacy are key to preserving our profession
Resources Mentioned in Episode #425: Scope of Practice, State Regulations, and Industry Advocacy with Susanne Schmaling
- Visit the Esthetics Council website
- Connect with the Esthetics Council on Facebook and Instagram
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com
Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
What if you could generate a steady stream of high-quality leads for your spa—without spending hours writing content or burning out on social media? Sounds too good to be true? Maybe. But the reality is, AI is changing the way businesses market, connect, and grow, and spa owners who embrace it now will be ahead of the curve.
In this Spa Marketing Made Easy episode, I’m pulling back the curtain on how we’re using ChatGPT to streamline content creation, optimize lead flow, and free up valuable time to focus on what truly matters—building real human-to-human connections. I’ll share the exact process we used to train ChatGPT to match our brand voice, plus the specific prompts you can start using today to improve your social media, ads, SEO, and referral marketing.
AI isn’t a magic bullet, but it can be a powerful tool to future-proof your spa business when used strategically. Tune in to learn how to work smarter, not harder—and don’t forget to grab our free guide with 26 ChatGPT prompts to start implementing these strategies today!
What you’ll learn during this episode:
- How to train ChatGPT to match your brand voice
- Specific prompts to improve your social media, ads, & SEO
- Why AI is a tool, not a replacement—and how to use it wisely
Resources Mentioned in Episode #424: How to Use ChatGPT to Supercharge Your Lead Flow & Future-Proof Your Spa Business
- Download our free guide with 26 ChatGPT prompts that help you save time, attract more clients, and streamline your marketing!
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/
Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
At Addo Aesthetics, we’re firm believers that it’s never too late to take action on a dream and that you wouldn’t have that dream if you couldn’t make it a reality. So, if you’re an aesthetic professional who has ever dreamed of crafting a brand of signature products, this episode with Anthony Standifer of mSEED Group is a must-listen!
With over 25 years of experience working within the beauty and personal care industries on both the corporate and entrepreneurial side, Anthony brings a unique blend of skills and insights that help beauty founders build and scale profitable brands in today’s competitive landscape. And as one of the Founding Partners and Chief Marketing Officer of mSEED group, a manufacturing company that provides product formulation, contract manufacturing, and brand development to smaller-scale beauty brand founders, Anthony works to translate the tried-and-tested tactics of multinational corporations into the start-up space so you can be successful before your product ever hits shelves.
What you’ll learn during this episode:
- How to get your signature products off the ground as a self-funded product creator
- The mSEED Group’s mission and how they work with aesthetic professionals to bring their product dreams into a reality by lowering the cost of entry to crafting your brand
- The importance of packaging and how to analyze elements of packaging when you’re just starting with crafting your signature product line
- What to expect when working with a group like mSEED, and how to set yourself up for a successful launch before you even get your inventory
Resources Mentioned in Episode #423: Developing and Launching Your Spa’s Signature Products with Anthony Standifer of The mSEED group
- Learn more about mSEED Group on their website
- Follow mSEED group on Instagram
- Connect with Anthony on Instagram, TikTok and LinkedIn
- Listen to our past episode mentioned with Jamie Kern Lima - Episode 211: Going from Underestimated to Unstoppable
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/
Join the Addo Professional Association (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Association, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
How would it feel if you could add $100,000 to your business in the next 90 days? Incredible, obviously.
Your alarm bells and skepticism might be triggered, and that’s good! As a Spa CEO, it’s critical to be discerning about claims around how you can grow your business and how quickly. However, some growth pathways are like a rocketship–they take off fast and with a lot of power (and profitability). One of those pathways is acquisition – either you acquire a business or yours gets acquired.
Joining me on Episode 422 is Susan Wos, a former hairstylist and salon owner who now helps sell beauty industry businesses across the U.S. through her company, Salonspa Connection. Susan has sold beauty industry businesses of all shapes and sizes since 2019. She now has a team of 17 brokers and assistants working with her to help Spa CEOs layer acquisition into their overarching entrepreneurial growth and wealth-building strategy.
What you’ll learn during this episode:
- What Susan is seeing in the current beauty and wellness landscape regarding acquisitions, private equity, and market trends
- What types of businesses are entrepreneurs looking to acquire, and what kinds of spa and aesthetic practices make for a lucrative acquisition
- The ins and outs of the business buying process (both from the seller and buyer perspective) and what assets carry the highest value
- What to expect when entertaining an acquisition offer and how to go about valuing a business to sell or buy, plus Susan’s top tips for those looking to build acquisition into their growth strategy
Resources Mentioned in Episode #422: Growth Through Acquisition with Susan Wos of Salonspa Connection
- Learn more about Salonspa Connection on their website
- Check out Salonspa Connection’s free Valuation Calculator here
- Connect with Susan Wos on LinkedIn
- Follow Salonspa Connection on Facebook and Instagram
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/
Join the Addo Professional Association (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Association, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
Your sights are set on growth for your spa business, but what happens when economic conditions impact your area or clientele? Or if you face personal challenges beyond your control? You want to be prepared to respond, not react, and one key thing that allows you to be calm and controlled in your response is knowing you are on solid financial footing.
That’s why this year, I’m focusing on teaching you how to focus on profitability. In this episode of Spa Marketing Made Easy, I’ll discuss three steps you can take today to help increase your profit margins to continue growing your business and being financially sound, even if the economy or your environment is unstable.
What you’ll learn during this episode:
- Why profit needs to be the number one KPI you understand how to grow in your spa business and why it’s so critical to your company and personal success
- What you’re missing out on if you’re solely focusing on the bigger-picture numbers, like top-line revenue, without digging into the data on how much of that revenue you get to keep
- The three key ways you can increase your spa’s profit margins (great news – you can get started with all of them today!)
- How your profits can continue to grow even during tight economic conditions or uncertain times
Resources Mentioned in Episode #421: 3 Ways to Increase Your Spa’s Profit Margins
- See all our upcoming events under our “Virtual Events” tab, and be sure to check out our upcoming masterclass on March 10, 2025 on “The Art of Pricing Your Services for Maximum Profit and Experience”
- Click here to learn more about becoming a member of the Addo Professional Association
- Explore tools mentioned in this episode including Loom, Otter.ai, Canva, and ChatGPT
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/
Join the Addo Professional Association (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Association, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
Here on Spa Marketing Made Easy, we’ve had numerous episodes covering the topics of building and nurturing client relationships, using events to draw in new clientele and provide exciting opportunities for existing clients to try new treatments and products, as well as how to select aligned products and partners, but diving into nurturing those vendor and partner relationships is something we’ve yet to cover in a dedicated episode. That’s why I’m so thrilled to have Danielle Cobo joining me on the mic for this episode, as she’s a rockstar at helping both Spa CEOs and aesthetic vendors go deep so they can build relationships that spur incredible results.
With over 15 years of corporate experience, including 7 years leading a high-performing team for one of the top Medical Aesthetic companies in the world, Danielle knows how to increase sales, productivity, and employee retention. Through keynote speeches, corporate programs, and one-on-one coaching, Danielle has taught thousands of people how to achieve their career goals with unstoppable confidence and live their best lives.
She’s also the best-selling author of Unstoppable Grit: Break Through the 7 Roadblocks Standing Between You and Achieving Your Goals, a mom to thrill-seeking 7-year-old twin boys, and a military spouse. From her professional prowess to her personal drive, she has a wealth of knowledge to share that I know will leave you feeling inspired and empowered as you work to grow and scale this year.
What you’ll learn during this episode:
- Why it’s critical to understand the perspective of your vendor partners, so you know how to leverage their skills and resources best
- Key activities that help to make partnerships a supportive relationship that garners the best results
- How to align your needs as a spa owner with the nature of your vendor’s role and understanding whether they’re a brand rep, consultant, etc.
- Danielle’s tips for setting expectations and fostering a space for clear communication, as well as how to work together with your vendors to reach goals throughout the year
Resources Mentioned in Episode #420: Building Strong Relationships with Your Vendors with Danielle Cobo
- Learn more about Danielle and her work on her website: www.DanielleCobo.com
- Connect with Danielle Cobo on LinkedIn, Facebook, Instagram, and YouTube
- Read Danielle’s book, “Unstoppable Grit: Break Through the 7 Roadblocks Standing Between You and Achieving Your Goals”
- Tune in to the Unstoppable Grit Podcast with Danielle Cobo
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/
Join the Addo Professional Association (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/
ABOUT THE SPA MARKETING MADE EASY HOST
Daniela Woerner is the creator of Addo Professional Association, a spa association for aesthetic professionals, founder of Addo Wellness Institute®, a revolutionary, hybrid-learning spa business training academy, and the host of the Top 50 podcast, Spa Marketing Made Easy.
In the aesthetics industry since 2006, Daniela has consulted and trained with the top physician-dispensed brands and dermatologists as well as supported thousands of aesthetic professionals in our courses, trainings, and coaching programs.
Daniela is on a mission to transform overworked aestheticians into spa CEOs, building a business around a life they love with the strategic systems needed for true freedom, flexibility, and financial growth.
The Spa Marketing Made Easy podcast has over 400 published episodes, over 1 million downloads, hit the Top 100 in its first 10 months, and now ranks in the top 1% of all podcasts.
After a whirlwind 2024 (and the wild ride to the start of 2025), you might feel a little scrambled and perhaps a bit anxious about where this year will lead as we navigate economic shifts. That's why I brought back my good friend and personal Meta ads expert on speed dial, Tara Zirker, who will help put your mind at ease about your marketing and how paid ads fit into the picture.
Tara is an advertising expert with over 10+ years of experience running ads for clients across a wide array of industries and with a variety of budgets. She is also the founder of Successful Ads Club, where she has taught thousands of business owners to rapidly scale their revenue through the power of Facebook and Instagram ads.
In today's episode, we're talking about the current paid ads landscape, what to expect in the year ahead, how to claim your slice of the pie, and how to set yourself up for ad success. Whether you've never put a single cent behind ads or you're a seasoned spa owner who currently leverages them, there are tips and insights for every skill level in this episode!
In this episode, we discuss:
- Recent big changes to Meta and how that will affect business owners leveraging paid advertising on Facebook and Instagram
- Policies to be mindful of to keep your ads up and running and predictions of what to expect in 2025
- Tara’s top tips on building a successful ads stack and what stands to be your biggest competitive advantage in the year ahead
- Utilizing the power of AI in your advertising creative process
- The four key types of ads to build into your successful advertising foundation
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep419
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Hiring on a unicorn, or building a whole team of them, isn’t about narrowing in on uber-unique people who possess the “just right” combination of skills to help you succeed in your spa business. Actually, building a Unicorn Team is about getting ultra clear on your brand and the values that drive it.
From there, you’re able to navigate, motivate, and communicate as the Unicorn Leader you are, and thus, rally and lead other Unicorns who want to build your brand with you, too. Here to walk us through the foundation of that innovative process is Jen Kem, the author of the new book, "Unicorn Team: How to Rally the Right People Around the Next Big Winning Idea that Changes the World.”
Named Forbes' top brand strategist, Jen’s company, Master Brand Media, represents influencers, celebrities, CEOs, experts, specialists, authors and speakers to get seen, heard and paid more through brand management, team optimization and corporate brand collaborations. With a focus on the four essential areas for brand success called Brand T.I.M.E. - Team, Identity, Messaging and Experiences - Jen and her team of Strategizers and Mobilizers have advised over 400,000 leaders to grow their brand, expand their businesses and lead teams who "get" their mission and follow-through on their vision.
In her upcoming book, "Unicorn Team,” she outlines the frameworks for everyone to leverage the concept of Brand T.I.M.E. so that they can make the next level impact they know possible.
In this episode, we discuss:
- Why your team is a critical piece of the entire brand experience you’re building (yes, solo aestheticians, this applies to you, too!)
- Overcoming your team building objections and embracing your own unicorn role in boosting your confidence as a leader
- Donkey vs. unicorn behavior and getting clear on what you’re looking for in your unicorn team members
- Crafting a team and process that are linked to your values and brand, and support your path to sustainable scaling
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep418 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Raise your hand if you’re wearing the majority of the hats and spinning all the plates in your spa business. If you’ve raised your hand high, I’ve got no doubt you’ve pondered bringing on more support to help you lighten the load. The question is, can you afford to bring on that support?
In this episode, I’m exploring some of the key considerations you should make when looking to bring on more support, particularly through a VA, and how you can navigate hiring hesitations and hang-ups that are holding you back from getting the support you need to scale to the next level.
In this episode, you’ll hear:
- Why hiring doesn’t have to be as big of a leap as you might be anticipating and how to begin dipping your toe in the hiring waters
- What a VA as is and how you can utilize them to begin offloading tasks from your plate
- The initial steps for finding and onboarding your rockstar VA
- An exercise to get you crystal clear on what tasks and areas you need to recruit support
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep417
RSVP for the Addo Professional Association webinar with Keren on January 28, 2025 at 12 p.m. EST all about “Employees vs. Contractors — What You Need to Know as a Spa Owner”
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
When you have a big vision for your business and loftier growth goals, it can be tempting to put yourself on the back burner as you forge ahead with business development.
But I’ve got an important thing to share, and while it’s not a secret, it’s not the newest, sexiest marketing tactic, AI tool, or aesthetic equipment/offering that will get you there. Nope, it’s all about what’s going on upstairs in your beautiful brain. Mindset, my friend – in this episode, I’m sharing the mindset hacks that have helped me grow year over year as I’ve learned to lean more into them and refine them.
If you’re determined to make this year or quarter your best yet, start with what’s in your head. Let’s get into it!
In this episode, I go over:
- My path with personal development and the top mindset tips that I’ve utilized while building upon my goals year after year and recasting my vision as I grow my life and business
- Why I believe everything after your first $100,000 year as an entrepreneur is mindset
- How routines, your health and well-being and your spirituality play into your business and ability to stretch yourself further as you work to build your business
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep416 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
For aesthetic experts and most entrepreneurs, the legal side of business immediately makes shoulders rise and muscles tighten. We get it. If all is well and good, the legal stuff is supposed to be boring, and that’s how we want to keep it by ensuring that you’ve got all your legal ducks in a row as we kick off a new year!
Keren de Zwart is here to help us sift through it. She is the founder and CEO of Not Your Father’s Lawyer, her law firm, which was born from a desire to serve the needs of entrepreneurs and small businesses by replacing the outdated billable hour model with flat-fee pricing.
With fifteen years of experience in corporate transactions, Keren has worked with every type of business, from side hustlers to raising millions of dollars and taking companies public. In this episode, she’s helping us fill in the gaps on everything we need to know from a legal perspective, especially at the start of the year.
In this episode, we discuss:
- Your go-to resources for finding legal information specific to your state and why it’s beneficial to have a go-to lawyer or legal resource to ask questions more specific to your business
- How to protect your aesthetic practice’s intellectual property (IP) without a non-compete and the legalities around non-competes
- Keren’s insight on business entity elections and some key questions to consider when deciding what’s right for your business
- The importance of having an internal advisory team and who should be on it, plus insights on BOI reporting and other annual reports
RSVP for the Addo Professional Association webinar with Keren on January 28, 2025 at 12 p.m. EST all about “Employees vs. Contractors — What You Need to Know as a Spa Owner”
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep415
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
The aesthetic and wellness industry is rife with “trends,” and while some may have thought this service would be a flash in the pan, market and consumer data shows that integrated aesthetic and wellness services are here to stay with potential for massive future growth.
One of those integrated services is IV therapy. While it’s not a service every spa can or should do, it does provide an incredible opportunity for those aesthetic and healthcare practitioners who are equipped to add value to your clientele. Joining me on the mic to discuss IV therapy is my guest, Jenn Plescia, DNP, APN,FENP, the founder and CEO of IVs by the Seas, an in office aesthetics and mobile IV hydration practice in New Jersey.
Beyond being a successful entrepreneur with an inspiring business origin and growth story, Jenn is a board certified Family and Emergency Room Nurse Practitioner who received her Doctorate of Nursing Practice (DNP) degree from Rutgers University in 2017, and she has over 10 years of Emergency Medicine and Urgent Care experience.
Jenn believes in treating patients as an entire entity and identifying the root cause of their health care ailments and aesthetic needs so she can help optimize your health and wellbeing from the inside out.
Whether you’re someone who desires to or is qualified to bring IV therapy into your aesthetic business, this episode is a great listen for any aesthetic professional as they consider bringing new therapies or equipment into their practice, or finding the right businesses to partner with and recommend should your clients be interested in receiving IV therapy.
In this episode, we discuss:
- Jenn’s origin story of how she began offering IV therapy and hydration as a service during the pandemic and how her business quickly took off thanks to connections, referrals and social media
- The things every aesthetic practitioner or Spa CEO should know before bringing IV therapy into your practice and why it’s critical to have a close relationship with your medical professional you’re bringing on board
- The ins and outs of navigating potential emergencies and how this informs hiring and team building decisions
- Why Jenn prioritizes digging into the science of her clients lab work and the importance of tailoring IV treatment plans
- Plus, Jenn’s insights on profit potential, crafting an incredible client experience and aesthetic atmosphere, and key legalities and liabilities to consider
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep414
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
This year has been challenging for many spa owners and aesthetic professionals. Given economic uncertainty and market trends, we will likely have another challenging year ahead. However, there’s still plenty of opportunity to tap into and ways to get creative so your business can thrive.
Remember, some of the most long-lasting, iconic companies have been built during economic downturns. While it may feel like an uphill climb, keeping the course and working to prioritize profit can yield fantastic results and growth.
In this episode, I’m going to provide you with six high-profit spa services you can leverage in 2025 and beyond. These services provide you with plenty of profit margin so that your business can stay stable or grow, even if you experience seasons of slowdown.
In this episode, you’ll learn:
- The booming growth of new sectors within the aesthetic market and how you can harness them as a medical spa
- How to build recurring revenue into your services and creative ways to build in more add-one service revenue and boost retail sales with your service offerings
- Key cost considerations as we move into 2025, as well as tips for targeting new demographics
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep413
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Social media success thrives off of authentic, real-time content. Still, a business owner building a brand needs an extra edge of professionalism and polish than your everyday social media user or influencer. You need to showcase your space and services and tell a story that emotionally resonates with your ideal clients so they can easily decipher whether you're the expert to help them achieve their goals.
So, how do you do that? One piece of the puzzle is crafting the right visual narrative, which I'm discussing with my guest on this episode, Brianna Shrader.
Brianna isn't just the creative visionary behind Shy Heart Studios, a leading Orange County photography powerhouse; she's a testament to resilience and the power of reinvention. After pivoting her photography to focus on personal branding during the pandemic, Brianna found a new era of success for her studio that has helped her grow her team, revenue, and impact.
With a relaxed, fun-filled approach that allows clients' true personalities to radiate, Brianna's talent transforms fleeting moments into treasured heirloom artwork, with her authentic images reflecting the heart and soul of countless families, couples, and brands.
In this episode, we discuss:
- Why Brianna made a business pivot into personal branding photography and how this area of photography is different than your standard portrait session
- Showing up on social media with your content topics and your visuals as a business owner vs. a typical social media user
- What to expect when working with a photographer for branding photography and the process of capturing visuals that will get you an ROI and how to measure it
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep412 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
No matter what the tides of business may bring or the economy's fluctuations, finding strategic solutions that allow you to expand your spa's margins is always something to explore. That's why I'm so excited to dive into the power of Tippy with you on today's episode!
Together with Tippy sales team manager Marci Zerbe, we're diving into all the details of how the Tippy platform and variety of products allows gratuity-based industries such as spas and salons to save BIG on credit card processing fees (we're talking savings of $20-, $30-, and $40,000 per year) as well as bolster their team retention along with a host of additional benefits. Whether you're looking for a fast-tracked way to shave thousands off your annual business expenses, or tipping has been a touchy issue in your business due to "tip creep," you won't miss this episode!
In this episode, we discuss:
- The key benefits of bringing a tool like Tippy into your business beyond the obvious (i.e., significant savings on credit card processing fees)
- How Tippy helps do the heavy lifting during tax time and makes running reports simple and easy
- The 101 of how Tippy works to save you on fees and how their platform solutions naturally help build tipping trust with your clientele
- A special deal on Tippy for Spa Marketing Made Easy podcast listeners!
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep411
To get started with Tippy free for your first year, visit our special Spa Marketing Made Easy listeners’ link to start saving!
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Whether you've dabbled with hosting events in the past with varying degrees of success, you've got your sights set on hosting more events in 2025, or you think events aren't the right fit for your business (I'd like to challenge you on that belief 😉), this episode is jam-packed with insights from Team Addo coach Emilie, who generated $150,000 from mini events this year including an $8K in one day retail launch.
If you've never had the pleasure of being on a coaching call with Emilie or catching one of her live trainings within our Addo programs, let's do a quick intro!
Emilie Drolet is a licensed aesthetician with a bachelor's degree in communications who has been working within the beauty industry for over 10 years and is leading a successful skin clinic. Her mother started the legacy business in Ottawa, Ontario, Canada, over 40+ years ago.
Emilie is a wealth of knowledge, full of insider Spa CEO insights, and just a joyful person to be in the company of — I know you'll get so many golden nuggets out of this conversation with her!
In this episode, we discuss:
- The big picture overview of Emilie's event success so far this year and how bringing in private label to her spa's offerings and utilizing virtual events factored into her spa's success
- What she did to make her events a success, including her marketing timeline, reach out, and seeding, plus how she made it through marketing the event without having product on hand until the day of!
- Emilie's mindset tips for hosting events that meet your goals and a walkthrough of her events strategy
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep410
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Are you tired of putting out job postings only to get candidates who don’t fit the bill for your company’s needs or culture? Frustrated from frequent turnover that costs your company more than bringing in more hands to help? Have you heard all the horror stories from other spa owners and feel scared to move forward on scaling with a team?
Fear not, ambitious aesthetic pro—team building does not have to be a scary process or one that requires a ton of trial and error to get right. It’s all about having a clear pathway and process to follow.
In this episode, I’m giving you the keys to unlocking not only your mindset around team development but also the numerous processes that comprise it. This will help you get crystal clear on how to begin building your dream team or transforming your existing team into a well-oiled machine of rockstar employees who are invested in your vision and passionate about putting in the work.
In this episode, we discuss:
- The mindset of “who, not how” and how this book and framework shifted my entire perspective on building a team, both personally and professionally
- Understanding your relationship with time, where it goes, and how that aligns with your vision is paramount to putting the right people in place for your team
- Typical team building and development struggles and how to overcome them before they begin
- My top tips for getting clear with your employees and crafting processes that communicate expectations and roles
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep409 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Social media has always been a hot topic within the Spa Marketing Made Easy community — it’s an element of marketing that is ever-evolving and extremely powerful in the ability to grow your business and expand your brand. And despite how exciting its potential can be, social media tends to be one of the top intimidating facets of marketing for spa professionals.
That’s why I couldn’t wait to get my guest, Dr. Sheila Barbarino, MD on the mic with me to talk all about how to take out the scare factor of social media and approach it from a place of curiosity and authenticity that will attract your ideal clientele and get them bought into you before they even enter your doors.
If you don’t know Dr. Barbarino, she is a world renowned, award winning, board-certified oculofacial plastics and full body cosmetic surgeon who is best known for her comprehensive, natural results approach to both nonsurgical and surgical procedures for all body and skin types in her practice, Barbarino Surgical Arts.
Outside of her practice, Dr. Barbarino is also a world-renowned lecturer, teacher, and trainer at medical symposiums who focuses on cutting edge technology and new innovative techniques. She is an exceptionally sought -after key opinion leader in our industry, serves on multiple advisory boards, published author of over 15 peer reviewed publications, and is a busy surgeon with patients who travel from near and far for her expert opinion.
In this episode, we discuss:
- How your practice benefits from exuding personality through your brand and social media and how to bring the multifaceted nature of your personality to a professional social account
- The benefits of being on social media to attract your ideal client and creating community through content
- A peek into Dr. Barbarino’s content creation process with her team
- Letting go of judgment and approaching social media marketing with curiosity and fun
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep408
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Could you take the consultative process that you typically do with potential clients on a one-to-one capacity and digitize it so that you could not only draw in your most high-quality leads into your world but also do it in a way that maximizes your time and effort? The answer is yes!
Here to explain how we do that with the help of quiz funnels is Maxwell Nee, the Chief Revenue Officer of ScoreApp, a quiz marketing platform with over 6,000 clients that uses the power of personalized marketing to present specific solutions and offers to your potential clients and customers. Tune in as we talk about how spas can harness the power of quiz marketing and the first steps to getting your first quiz up and running.
In this episode, we discuss:
- What quiz marketing is, and how does it fit together with the other elements of your overall digital marketing strategy
- The critical components of a quiz funnel and how they work to scale your marketing efforts as well as bring in highly qualified leads
- Steps for reverse engineering your quiz funnel to drive your ideal client or customer to the offer that is the best fit for them and that you want to sell more of
- How using a tool like ScoreApp allows you to get a quiz funnel up and running in your spa in a matter of an hour
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep407
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
The holiday season is upon us, and you know what that means…holiday sales! And I’m not talking about the “savings” type of sales; I’m talking about the opportunities for your spa to hit incredible Q4 revenue records. Of course, one of the top ways to increase spa sales during the holiday season is through gift cards.
However, gift cards aren’t as simple of a revenue stream as you might think unless you’re prepared in your marketing and cash flow management. In this episode, I’m covering my top tips for getting geared up to make major gift card sales that set you up for going into a successful 2025!
In this episode, you’ll learn:
- How gift cards can be an easy source of sales and revenue during the hectic holiday season
- Important notes about complying with gift card laws on the state and federal level
- My top tips for cash-flowing your gift card revenue (and profiting even more!)
- A review of my top gift card promotion strategies and notes on corporate gifting
- The top three ways to market your gift cards for sales and redemption
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep406
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
I talk a lot about planning on Spa Marketing Made Easy, and planning is also the focus topic of one of our annual events, Next Level Growth. However, planning is merely step one of the process to creating a life and business you love, the next step comes in prioritizing the tasks and projects you have on your plan, and doing so productively to make your goals and vision a reality.
Although entrepreneurship isn’t about trading time for dollars, the old adage of “time is money” is true – you need to be using your time well to ensure that you’re moving forward toward your goals and not getting distracted by the multitude of things vying for your attention as a Spa CEO.
In this episode, you’ll hear:
- My top six productivity tips to ensure that you’re using your time efficiently and making progress toward completing your most important tasks and accomplishing your goals
- Why you always need to consider what season of life you’re in so that your plan lends itself to ultimate productivity based on your day-to-day routine
- Building routine and flow spaces into your environment to make getting into productive mode easy
- My top softwares and tools that I use in my daily life to be my productivity sidekicks
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep405
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Beyond the fact that retail revenue can make or break your spa’s profitability, generating more retail revenue is one of the best ways to create cash infusion since your strategy should largely hinge on your existing clientele, which is always easier to sell to than bringing in new leads and clients.
And, of course, we’re never solely focused on the sale; we’re approaching these five strategies from a place of sales as service, so don’t let the feeling of sales being “slimy” keep you from growing that retail revenue while bolstering your client relationships and the results you’re working with them to achieve. Joining me on the mic is Team Addo coach Sara Sykes Moore, a retail rockstar in her own brick-and-mortar spa, and you won’t want to miss her value-rich insights.
In this episode, we discuss:
- Our top five strategies for selling more retail to your existing clientele and using retail to draw in new clients
- Leaning on educating your client as a top way to sell and taking note of how to sell individually to each client based on their personal season of life
- Our top retail selling tips that make selling retail a natural part of your client process rather than a sales activity you have to sludge through
- How to transform retail selling into a practice that showcases your thoughtfulness
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep404
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
As we turn the corner on Quarter 4, it’s time to start thinking about the year ahead, and no, it’s not too soon. Especially in the spa industry, where Q4 is often our busiest time of year, it’s critical to carve out the time and thinking space to ask yourself what you truly want from your life and business.
In this episode, we’ll explore what questions to ask yourself as you begin mapping out your plans for next year, how to craft a calendar that incorporates what matters most for you to feel balanced and fulfilled, and why Next Level Growth is the can’t-miss event of the season as you plan for a successful 2025.
In this episode, we discuss:
- The power of putting everything on your calendar to create time for what matters most
- How often to reflect on and reassess our plans to accommodate our season of life
- What you’ll learn during our free Next Level Growth event and why this is a can’t-miss training for spa owners and aesthetic industry professionals ready to grow to the next level in their life and business
Get registered for the FREE Next Level Growth Virtual Event on October 21, 2024 PLUS receive our FREE Annual Planning Template & Workbook here!
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/403
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Year 10 of our business has been packed with exciting moments and achievements! I’m excited to share even more good news in this special bonus episode of the Spa Marketing Made Easy podcast!
In this special milestone episode, we’re thrilled to celebrate a decade of Addo Aesthetics and unveil our brand-new website!
Join me as I reflect on 10 years in business, specifically highlighting the growth of our community. I dive into the key features of our new site, explain our three new avenues for our clients, and I give you an inside look at what’s in store for Addo Aesthetics over the next decade!
Whether you’re a loyal listener or just discovering us, this episode is packed with excitement and insights. Don’t miss it—tune in and celebrate with us!
In this episode, I discuss:
- Addo Aesthetics’ focus for the next decade
- The significance and influence we’ve made on building community for spa professionals
- A guided tour of our new website, including an overview of our three core avenues
- Introduction to Addo Professional Association
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep402
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Your dive into entrepreneurship is one of the most extensive personal development journeys you can go on. In all the uncertainty that can come with being a business owner, the one thing you can be sure of is that you’ll face plenty of challenges and obstacles along the way. While many of those factors may seem outside of your control, the one thing you do have ultimate control over is your grit and ability to get back up and keep going, which I believe is most vital to your success.
I know this year has been a challenging one for many Spa CEOs and aesthetic industry professionals, so whether you’re finding this episode on a particularly bumpy day or during a season where it feels like you’ve been on a constant uphill climb, I hope it’ll give you an injection of positivity that helps you to reframe your obstacles into massive opportunities.
In this episode, you’ll hear:
- How grit impacts your ability to overcome obstacles along your entrepreneurial journey and how to gain more of it
- Inspiring success stories behind some of the most iconic household names and brands
- The three most common obstacles that might be standing in your way and how to overcome them
- A reframe that will allow you to look at your most challenging moments through a lens of positivity
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/401
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
We're 400 episodes into the Spa Marketing Made Easy podcast journey, and we couldn't imagine a better way to celebrate and kick off the next 100-episode run (500 here we come!) than with a sit-down with our return guest, Daniel Lang, Co-Founder and CEO of Management.
Over the past couple of years, we've had the privilege of not just partnering with Mangomint, but also witnessing their remarkable evolution. From their humble beginnings to now creating some of the most advanced software for salons and spas, it's been an inspiring journey. Join us as we delve into Mangomint's latest feature, their renewed mission, and how they can help your spa significantly increase its profit margin.
In this episode, we discuss:
- All the exciting details of Mangomint's newest feature debut, "Flows"
- How to use "Flows" within your spa's marketing to craft customized messaging for your existing clientele and potential customers
- How Mangomint is shifting their mission to focus on helping salons and spas become more profitable in their operations
- Why profit is paramount in your business and how growth is not always the goal
- Mangomint's future feature rollouts and what to expect when making the switch to Mangomint as your spa's all-around software solution
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/400
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Many aestheticians start as solos, and with time and business growth, a natural next step is shifting out of a solo suite and into a storefront. In that shift, there are countless things to consider and decisions to make. Still, unless you have some element of previous personal experience in scaling a business space, it’s all too easy to make the storefront transition without thinking of all the longer-term considerations that will impact future business growth, not for lack of strategic thinking, but simply because you don’t know what you don’t know.
Joining me on the mic to shine a light on the common pitfalls to avoid and the key considerations and answers to arm yourself with when exploring making the shift is Team Addo coach Sara Sykes Moore. As a Spa CEO, Sara has navigated this road and brings a wealth of insight to the table in this stage of your spa business growth journey.
In this episode, we discuss:
- Key considerations to make before you decide to leap your solo spa or solo suite space to a storefront in a retail area or office suite
- Areas that are up for negotiation when finding the storefront location that will fit you and your future growth
- Important expense considerations to build into your budget when making the switch from solo to storefront
- Why you need to get crystal clear on the client experience you’re aiming to create
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/399
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
“Building a business and life you love” has been integral to the Addo Aesthetics mission statement since day one. Part of how building a business and life you love manifests is that when it comes to taking vacation time, it’s not an attempt to escape the trappings of life and work.
Instead, it’s an enrichment, a time to reflect, reinvest in yourself, and pour back into your cup in a different environment so you return to life and work with a fresh perspective and a renewed sense of purpose.
If you’re not at that place yet, don’t fret; this is why we work to build systems-based businesses so that vacation time doesn’t feel like an escape or even an impossibility. In this episode, I’m sharing some of my biggest takeaways from time spent disconnected this summer and how you can take a “vacation” (no plane ticket required) to reflect and make big moves in your life and business, too.
In this episode, I go over:
- How I define “vacation” in the context of taking time away from your business and why I believe it’s a critical activity for Spa CEOs
- What vacation time allows us to do as the leader and visionary of our businesses
- Four of my key takeaways and top lessons from taking a month-long vacation in Europe this summer
- Insights gleaned from my time on vacation why they’re my North Star in building a business that supports a life that I love and how you can do that, too
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/398
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
As a brick-and-mortar spa owner, you have the great advantage and opportunity of using nearly every avenue of marketing to benefit your business. Digital marketing and advertising, grassroots and in-person events marketing, and both online and offline strategies are available to you, but the backbone of all marketing is going to be your bread and butter, especially in today’s economy.
That backbone is relationship marketing, more specifically, strategic partnerships. In this episode of Spa Marketing Made Easy, we’ll explore what makes for a strong strategic partnership and my top tips for finding and building them.
In this episode, we discuss:
- Why you'll want to focus your marketing efforts beyond the screen and dive deep into relationship marketing
- What makes for a solid strategic partnership and how to begin identifying who your ideal strategic partners would be
- The tool I use and questions I ask to ensure that partnerships are mutually beneficial
- My top tips for getting started in building your business relationships and bridging the gap from a contact being a connection into a strategic partner
To read the full show notes for this episode, visit:
https://www.addoaesthetics.com/blog/397
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Retail sales are a big chunk of your spa’s revenue, and while you may feel like you’re maximizing your sales opportunities in the spa, the truth is, if you don’t have an online storefront for your retail, you’re leaving a lot of money on the table.
Back on the podcast to talk all things spa e-commerce and retail sales utilizing the power of the Shopify platform is Ryan Files.
Beyond being our most frequent guest here on the Spa Marketing Made Easy podcast, Ryan is the Vice President of Sales with High Level Marketing and a marketing expert who has worked with hundreds of individual practices on their marketing and SEO efforts, from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.
Tune in as we discuss what you need to consider and plan for if you opt to expand your spa’s retail into the online marketplace and how to set yourself up for success.
In this episode, we discuss:
- The first steps to getting started with building a Shopify storefront
- Leveraging your know, like, and trust factor to build the e-commerce side of your business
- How to integrate a Shopify storefront with your existing spa website
- Key considerations and pieces to prep before building and launching your e-commerce store
- Ryan and Daniela’s top tips for making your e-commerce revenue stream worth the work
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/395
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Your sales are going great, and you’re expecting one of your spa's highest revenue months yet, but when it comes time to do your monthly bookkeeping, what you brought in seems to have flown out the door just as fast. Does that feel familiar?
Whether it’s constantly feeling like you’re in a state of catch-up with your business finances, or you honestly don’t know where all the money is going — Team Addo coach Nicole Cooley and I are here to break down all your cash flow woes so you can start seeing exactly where your money is going and manage it to flow where you want, when you want.
If you ever feel like trying to manage your business’ finances is a rollercoaster ride, we’re going to shine a light on our biggest tips and top tool, YNAB (short for You Need a Budget), to smooth out the bumps so your cash flow can actually be in, well, flow!
In this episode, we discuss:
- How getting a hold of your spa’s cash flow allows you to pay yourself more and find opportunities for your business to absorb expenses that can be tax deductible
- Why you need to look at managing cash flow as a marathon, not a sprint, and how we use YNAB (You Need a Budget) as a tool to help demystify where money is going and flowing
- An overview of the Profit First enveloping system, how we tailor it to spas and tips for how to gradually shift your cash flow percentages
- Understanding the big picture of your business's financial health and how profit, savings, and taxes put the puzzle together
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/394
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
The magic “million dollar mark” is a goal my team and I frequently hear within our coaching programs and among our Spa CEO students and clients, and for good reason. Being a seven-figure business owner is a huge accomplishment, one that many small businesses don’t achieve, especially women (a statistic we’re set out to change among spa owners!).
However, just as frequently as we hear that goal, we see the same mistakes made by spa owners that hinder their ability to grow to that million-dollar-per-year mark. The good news is that these mistakes aren’t complicated to fix. But they do require consistency in your commitment to being and acting like a Spa CEO because, when you own that role and what you need to do to fulfill it, these are mistakes you’ll naturally avoid.
Join me and Team Addo coach Nicole Cooley for our second episode of Finance Month on the Spa Marketing Made Easy podcast, where we discuss:
- The five most common mistakes spa owners make keeping them from hitting $1 million in annual revenue
- Why knowing your numbers is critical to your ability to reach $1 million as well as how to analyze those numbers so you can leverage them
- Nicole’s tips for creating a cash reserves calculation that works specifically for you
- Understanding lines of credit and how to leverage loans and other financial assistance to grow your business
- How scheduling and capacity planning play into your big picture goals, plus how to have several success plans so you’re never left wondering what move to make next on your journey to $1 million in annual revenue
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/393
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
“It’s one-click to get this, that and the other, so we really need to do a deep-dive and check in a few times per year to really make sure we’re scaling back and focusing on not wasting."
That’s just one of the nuggets you’ll glean from this week’s episode, which is all about lowering your spa’s operating expenses. Beyond making more sales, the other simplest way to create more cash available in your business is to slash those expenses, especially the ones that aren’t bringing you a return on your investment.
Joining me on the mic on this episode of Spa Marketing Made Easy, we have Nicole Cooley, one of our Team Addo and Growth Factor Framework coaches who approaches money in a way that combines numbers, values, beliefs, and dreams, making it a topic you can actually feel excited about and empowered by as you work toward growing and scaling your spa business.
In this episode, we discuss:
- Where to begin analyzing your expenses and what you can easily cut first
- Why it’s critical to begin incorporating your patterns and behaviors into your financial system
- How tracking your marketing efforts plays into your overall financial plan, and key points of consideration on how to adjust your marketing budget
- Nicole and Daniela’s top tips on making money decisions that align with your overall business vision and growth plan
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/392
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
While I no longer work in the treatment room, I’m an aesthetician at heart, and when I attended a recent DermaConcepts event in the DMV area, I had the pleasure of sitting in on one of Toni Lee Roldan-Ortiz’s presentations focused on the unique science of Vitamin A delivery that DermaConcepts delivers through their Environ line.
I gleaned a ton of new insights during that presentation, and since Addo Aesthetics is a strategic partner with DermaConcepts, I knew I had to have Toni Lee on the show.
Toni Lee has over 30 years in the beauty industry where she began as a television and celebrity makeup artist, and with time, followed her passion into skincare and became a licensed esthetician who also holds certifications in paramedical camouflage makeup, Pastiche Advanced Skin Analysis, and Oncology Aesthetics.
With extensive experience at a prominent plastic surgery office in New York where she helped grow the practice, train the team, and create treatment protocols as well as build sales as their lead aesthetician, Toni Lee eventually shifted into her current role as a National Master Trainer and Sales Manager for DermaConcepts, the exclusive distributor of Environ Skin Care in the USA, where she trains physicians, nurses and estheticians on the leading science and skincare that Environ delivers.
In this episode, we discuss:
- The importance of Vitamin A for everyone and many skin conditions
- The science behind how DermaConcepts is delivering Vitamin A in their Environ products
- Why lipid forms of Vitamin A are more beneficial to achieving best results for our client regardless of skin condition or season
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/391
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Sales – the lifeblood of business, but the thing that makes most Spa CEOs shrink back for fear of being too salesy, slimy, pushy, insert any other cringe-inducing adjective here. Even if you’ve forced yourself to bite the bullet with selling and muscle through it, I promise sales conversations don’t need to be something you fear or white-knuckle your way through.
I want you to have a total reframe on what it means to sell, and here to guide you through it is my guest, and a beloved member of Team Addo, Eugene Vassilas. Eugene is a Sales Trainer and Growth Consultant who helps overthinking Spa CEOs shift into confident leaders who approach sales strategy through empathetic communication, and if you’ve ever had the pleasure of having a call with him through our Team Addo channels, you know how he embodies this practice of sales as service.
Tune in as we discuss:
- Detaching yourself from the outcome of sales conversations and how to view sales as a form of service through empathy and empathetic listening
- Developing your sales mindset and tangible practices for how to show up for a sales call
- Approaching sales conversations with an evidence-based strategy, which allows you to dig deeper with your client or potential client
- The importance of personal self-care practices and boundary-holding for successful sales conversations as well as tips for overcoming the fear of sales calls, leading sales conversations when a client asks for “everything,” and getting clear on goals and intentions through selling
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/390
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
We love to talk strategy and marketing here on the Spa Marketing Made Easy podcast, but every now and again we bring you a “talk shop” style episode with a focus on a new aesthetic product or modality that we think is worth the buzz.
In this week’s episode, we have return guest, Jaclyn Luongo, joining us on the mic to share all about PDO Max’s new skin booster, LúmEnvy™.
Jaclyn is the Director of Sales & Business Development for PDO Max and was last on the show when they debuted their AfterGlo™ product. Jaclyn is not only a fantastic source of knowledge on these products and how they work to benefit the skin and enhance your client’s results, but she’s also an incredible aesthetic industry expert who speaks to how you can maximize the profitability of PDO Max’s suite of products.
In this episode, we discuss:
- The latest product and skin booster by PDO Max, LúmEnvy™
- What LúmEnvy™is, how it can boost your client’s results and the 4 key ingredients in this skin booster
- Ideal client candidates for LúmEnvy™ and how to integrate this new product into your existing menu of treatments
- Breaking down the cost of LúmEnvy™and thoughts on pricing and packaging for profitability
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/389
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Tracking and assessing your KPIs (Key Performance Indicators) is a critical Spa CEO activity, and while there are many KPIs to keep your eyes on, there’s one particular KPI that plays a foundational role in your spa’s overall success and profitability, which is why I’m giving focus to it in its own podcast episode. In this episode of Spa Marketing Made Easy, we’re diving deep on the KPI of Revenue Per Room Per Hour, which has a variety of factors at play in how you can boost your business’ profitability. Tune in as I walk you through the Revenue Per Room Per Hour metric and three key ways you can increase your revenue and maximize your providers’ time and profit-producing capacity.
In this episode, you’ll learn:
- The in’s and out’s of breaking down, calculating and tracking the KPI of “revenue per hour per room”
- Utilizing simple upgrades to increase revenue per hour per room and how to select the best ones to promote
- Creating timing efficiencies and helping your providers understand how to best utilize their time with their clients
- How to tie in retail sales into your sales approach to boost your revenue per hour per room as well as your spa’s overall revenue and profitability
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/388
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
You’ve got happy clients who sing your praises and a business that’s flourishing, but you’re feeling the time crunch between still being in the treatment room while also trying to continue growing your blossoming business.
In this episode of Spa Marketing Made Easy, I’m walking you through our 4-simple steps framework for how you can begin shifting out of the treatment room as a provider so you can start focusing more of your time to be in the role of Spa CEO. As Spa CEO, your efforts are focused on leading your team, building out systems and infrastructure, and growing the business so that eventually you’re in a place of being work optional in every capacity.
Tune into this episode to learn more about:
- The process of building out your dream team and the mindset you need to succeed in hiring and transitioning yourself out of the provider role
- Understanding and calculating the break even point of your providers
- Creating a winning marketing strategy and getting either a new or existing team member’s books filled
- How to manage your calendar like a Spa CEO
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/387
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
When introducing a new service, modality, product, or provider to your spa, your primary goal as Spa CEO is recouping your return on investment, and your second goal should be profit. But as my 4x repeat guest on this episode shares, it’s not enough to simply tell your clients you have something new or post about it passively, you have to structure your marketing materials for success.
Joining us back on the podcast is Ryan Files, the the Vice President of Sales with High Level Marketing, and marketing expert who has worked with hundreds of individual practices on their marketing and SEO efforts from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.
Listen in as we talk about how to be proactive with your on-site marketing and website structure to ensure success when introducing a new service or provider to your spa.
In this episode, we discuss:
- Assets to have in place for a successful launch of a new service in your spa or when bringing in a new provider
- Why you need more than just a basic all-encompassing services page on your website
- Key data point, insights, and statistic on spa industry audiences and conversion rates
- Top tips for structuring your services pages to capture the new lead or booking conversion
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/386
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
You’ve got a beautiful website for your spa and social media profiles where you post content consistently, but there’s one more asset you need to have in play to tie them together to bring in a steady stream of new leads and bookings. That thing is sales funnels – and yes, they are critical for brick and mortar local businesses, especially spas.
In this episode of Spa Marketing Made Easy, I’m going to give you the full 101 on all things spa sales funnels — why you need them in play in your business, how to structure them, and what you need to have to ensure success with your sales funnels no matter what you’re offering. Whether you have some sales funnel building experience or you are brand new to this digital marketing tool, I can guarantee you’ll walk away with plenty of valuable nuggets you can use to increase your spa’s leads and bookings in the coming quarter.
In this episode, I’ll teach you:
- What a sales funnel is and how using them in your client acquisition and retention strategies helps increase sales and enhance your business’ sales processes
- How to properly structure your spa’s sales funnels for success including the number one element you need to see results
- Key performance indicators to assess your sales funnel performance
- The steps of how your ideal client or customer should travel through your spa’s sales funnel
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/385
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
When we talk about marketing strategy, all too often the primary focus of the conversation is about getting new clients through your spa’s door. Now don’t get me wrong, having a fresh flow of new leads and clients is critical in the health of your business, but just as important is retaining your existing clientele.
While you will inevitably get client drop off simply due to the natural flux of life circumstances among your clients, regardless of the incredible caliber of service you provide, focusing on client retention is key for building a business that’s profitable. In this episode, we’re going to talk about all the angles of this key metric you need to keep your eye on as a Spa CEO.
In this episode, we discuss:
- Why client retention is such a critical KPI to keep tabs of within your business and how it sets you up to increase your spa’s overall profitability
- Balancing the metrics of client acquisition and retention based on the specific growth stage of your spa business
- Benchmarks to keep in mind for assessing where your current client retention KPIs fall and how to adjust your marketing budget accordingly
- A couple of my favorite strategies, including one you can start TODAY to keep your existing clients on your spa’s books
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/384
To get our FREE Spa Membership Best Practices Guide, click here.
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Maybe you’ve considered running a membership for your spa, but the thought of consistently marketing your membership and making it profitable has you questioning whether it’s the right strategy for your business. Well, if you’re a regular listener, you already know that everything we share here on the Spa Marketing Made Easy podcast is about delivering straight-to-the-point strategies, and that we put an emphasis on profit, not just revenue.
This episode about starting a spa membership is no different. Whether you’re looking for a new way to bolster client retention and build in recurring revenue, or revive an old membership with a fresh approach to structuring and marketing your membership, this is a must-listen episode.
In this episode, you’ll learn:
- Why building in recurring revenue streams matter for your spa
- The two main membership models for spa and navigating their nuances
- Effective marketing strategies for your spa membership and keeping it front and center in your marketing efforts
- The 6 best practices for starting and streamlining a spa membership
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/383
To get our FREE Spa Membership Best Practices Guide, click here.
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
In this episode, I sit down with Misty Gillette, a resilient military spouse who has overcome numerous challenges to become a successful spa owner with two thriving locations.
Throughout our conversation, Misty opens up about the rewarding aspects of owning a business, particularly the joy of seeing her employees flourish and grow. She emphasizes the importance of creating a positive work environment where people feel included, connected, appreciated, and valued, which directly translates into an exceptional client experience.
We discuss the role that mindset plays in achieving success in business, discussing the significance of resilience and perseverance when faced with difficult times.
Join us as we explore Misty's transformative journey from a military spouse to a successful spa owner, and discover the valuable lessons she has learned along the way. This episode is a testament to the power of mindset, resilience, and the ability to overcome challenges in both personal and professional life.
In this episode, we discuss:
- The rewarding parts of owning a business and focusing employee growth
- The importance of creating a positive work environment for both employees and clients
- The role of mindset, resilience, and perseverance in navigating business challenges
- The significance of understanding oneself and others, being empathetic, and approaching problems from different perspectives
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/382
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Daniela’s turning 43 this week!
This episode she shares the themes that sum up each of her adulthood decades:
- 20s = Discovery
- 30s = Babies
- 40s = Refinement + Simplification
Take a listen as this episode is full of “Danielaisms” AKA the big, bold statements Daniela repeats as part of her coaching philosophy.
PLUS, and most importantly, she’s giving back to the Spa Marketing Made Easy listeners in a big way during this episode.
In honor of her 43rd birthday, she’s running a limited time offer where you can purchase one 1:1 Coaching Call for $43!
This offer is available for the first 43 buyers and is limited to 1 call per person. To apply the discount, use code: BIRTHDAY43
One 1:1 Coaching Call is regularly $297, which means this exclusive offer is a $250 discount: Purchase the $43 1:1 Coaching Call.
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/381
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
In this episode, we look at the importance of intentional spending when it comes to hiring providers for your spa. As a spa owner, making sure that every penny spent is purposeful and benefits the company is essential for long-term success, especially in the spa and service industry.
Learn how to use a simple calculator to assess your employees' performance and make informed decisions that will help you navigate the challenges of growing your business in today's competitive landscape. Focusing on these aspects of your business can reduce stress, increase profitability, and massively impact your revenue.
In this episode, we discuss:
- The importance of intentional spending and payroll management in a challenging economy
- Industry statistics on new business failure rates and the significance of beating the odds
- Recommended payroll benchmarks for the spa and service industry
- How to determine if your providers are paying for themselves within 90 days
- A simple calculator tool to assess employee performance and make informed decisions
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/380
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
In this episode, I share six powerful strategies to add an extra $10,000 to your revenue, a challenge we give our Growth Factor® students, which they typically achieve in just two months. Across the country, spas are facing a challenging environment where it feels harder to move the needle and maintain business despite working three times as hard. Let's explore smarter ways to increase revenue and focus on profitability.
I challenge each and every listener to take on their own 10k challenge by applying these six strategies to their business.
Learn the importance of having a specific focus for the increased revenue and how it will benefit your company.
Join me as I share these valuable insights and strategies to help you navigate the challenges of growing your business in today's competitive landscape. By making micro-changes and staying focused, you can create a massive impact on your revenue and profitability.
In this episode, we discuss:
- The importance of maintaining target margins and adjusting prices for inflation
- How upselling and enhancing existing services can increase revenue per hour
- Strategies for boosting customer lifetime value through add-on service offerings
- The significance of identifying and overcoming fears of increasing revenue
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/379
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
In this episode, I share a powerful 3-step process that I personally use when facing the inevitable downs of the entrepreneurial journey. As entrepreneurs, we often experience a roller coaster of emotions, with high highs and low lows. However, it's important to remember that if you're not experiencing these ups and downs, you may not be taking enough risks in your business.
I openly discuss the two times in my entrepreneurial journey when I felt ready to quit and close my business. Having a process in place to navigate these challenging times is crucial for any entrepreneur.
Join me as I share my personal experiences and insights on overcoming the challenges of being an entrepreneur. Discover the importance of self-care, seeking help when needed, and having a solid process in place to navigate the ups and downs of your journey.
In this episode, we discuss:
- Self-assessment: Checking in with yourself as the CEO of your company
- Identifying the root cause of your entrepreneurial down
- Creating a strategic action plan to address the issues head-on
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/378.
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
In this episode, I share practical tips and training on using Monday.com as a project management tool to streamline your day-to-day operations as a spa CEO. If you've ever wondered how to document your responsibilities, track projects, and create standard operating procedures (SOPs), this is the episode for you.
I discuss the importance of clearly understanding your role as CEO and how to effectively delegate tasks to your team. I then walk you through the template I use that helps organize your monthly, quarterly, and yearly responsibilities, ensuring that your business can run smoothly even in your absence.
By documenting your processes and using a tool like Monday.com, you'll gain the freedom to step away from your business while knowing that everything is under control. This episode is packed with practical tips and strategies to help you become a more efficient and effective leader.
In this episode, we discuss:
- The critical importance of documenting your day-to-day operations and responsibilities as a spa CEO
- How to use Monday.com to track projects, create SOPs, and delegate tasks to your team
- Strategies for prioritizing your workload and ensuring that you're focusing on the most important tasks each day
- The value of having a clear understanding of your role as a CEO and how to communicate that to your team effectively
- How documenting your processes and using a project management tool can give you the freedom to step away from your business with confidence
- A special gift for listeners who sign up for Monday.com using our affiliate link – a customizable template to help you get started
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/377
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
In this episode, I take you behind the scenes of our transformative Sedona Spa CEO Intensive. This sold-out, two-day event brought together 50 incredible spa owners and leaders for an immersive experience focused on the fundamentals of running a successful business.
We kick off by discussing the unique format of our intensives, which are included for free in our Growth Factor® Membership. With the support of our amazing sponsors – Mangomint, High Level Marketing, Emage, and Dermaconcepts – we crafted an intimate and impactful event.
Day one began with a powerful 6-mile hike to a vortex, a high-energy area that pushed participants out of their comfort zones. The sense of accomplishment and camaraderie set the tone for the rest of the intensive.
Day two dove into the business essentials, with a strong emphasis on profitability. We explore the importance of focusing on profit margins and creating a livelihood through your spa business.
Join us for an inside look at an event that combines personal growth, business strategy, and the power of community.
In this episode, we discuss:
- The power of stepping outside your comfort zone and doing hard things, as demonstrated by the group hike.
- The value of connecting with like-minded entrepreneurs who understand the unique challenges of running a spa business.
- Strategies for maintaining a focus on profit and creating a sustainable livelihood through your spa.
- The importance of understanding the bigger picture and the "why" behind each member's business journey.
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/376
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Today, we're addressing a scenario every spa owner will likely face at some point: the decision to fire a bad client. But what exactly makes a client "bad" for your business? From those who consistently show up late or cancel at the last minute to those seeking endless discounts or disrespecting your team, we'll explore the types of behaviors that disrupt your business flow and negatively impact your team's morale.
Before you take the step to sever ties, I guide you through a reflective process. Have you set clear boundaries and communicated your policies effectively? Sometimes, the solution starts with us.
For those moments when letting go of a client becomes necessary, we'll discuss how to handle the situation with professionalism, including a template for drafting that difficult email or letter.
The heart of this conversation is about protecting your team's energy and ensuring your spa's environment remains positive and productive.
In this episode, we discuss:
- Identifying a bad client and understanding the impact they have on your spa and team.
- Key questions to ask yourself before making the decision to part ways with a client.
- Strategies for clear communication and enforcing policies to prevent misunderstandings.
- Best practices for firing a client with dignity, including how to craft a respectful goodbye message.
- Plus, we created a sample email that you can download and use as a template.
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/375
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
In today's episode of the Spa Marketing Made Easy podcast, we are honored to share the inspiring story of Debbie Lee, a Gold Star Mother who turned her heart-wrenching loss into a powerful mission to support our troops, veterans, and their families.
Debbie's life was forever changed when she received the devastating news that her son, Marc Alan Lee, was the first Navy SEAL killed in Iraq. Despite her unimaginable grief, Debbie chose to rise above and dedicate her life to defending our defenders and keeping the freedoms our troops have fought for.
Listen in as Debbie shares her incredible journey of resilience, love, and unwavering commitment to our military heroes.
In this episode, we discuss:
- How Debbie found the strength to turn her tragedy into a purpose-driven life, honoring her son's legacy and last letter home.
- The incredible impact of Debbie's foundation, America's Mighty Warriors, in providing support and healing to veterans and their families.
- The power of touch and self-care in helping veterans with PTSD, and how Debbie's foundation offers facials, treatments, and massages to those in need.
- Debbie's tireless advocacy for our military community, from visiting combat zones to meeting with presidents and lawmakers on Capitol Hill.
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/374
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
In this episode of Spa Marketing Made Easy, we sit down with Alexis Robertson, award-winning esthetician and founder of Alxs Skn Gym, to uncover the secrets behind her incredible success story. Alexis shares how she planned and executed a wildly successful live event in just two weeks, resulting in a staggering $100,000 in sales in a single month!
Listen in as Alexis reveals the step-by-step process she used to create buzz, connect with clients, and drive attendance for her event. From leveraging her sales expertise to tapping into her existing client relationships, Alexis's tactical strategies are a masterclass in event planning and promotion.
Whether you're a seasoned skincare professional or just starting out, this interview is packed with inspiration and game-changing insights to help you level up your business.
In this episode, we discuss:
- The step-by-step process Alexis used to plan and execute her wildly successful event in record time.
- How she tapped into her sales expertise and client relationships to create a buzz and drive attendance.
- The mindset shifts which allowed her to let go of outcome attachment and focus on serving her community.
- Alexis's unique approach to creating an unforgettable, fun-filled experience that left her clients feeling celebrated and loved.
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/373
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Hey there, it’s another deep dive on the podcast, and this time, we're unraveling the secrets to mastering your Google Business Profile with a special return guest, Ryan Files from High Level Marketing. If there's one thing we've learned, it's that the digital landscape doesn't stand still, especially not for Google.
Today, we're getting into the nitty-gritty of what’s new with Google Business Profile in 2024. Gone are the days when Google My Business was just a static listing. Now, we're talking a full-blown social integration makeover, and yes, it's a game-changer for your spa.
In this episode, we discuss:
- The switch from Google My Business and what it means for your spa’s online spot.
- How Google’s now spotlighting your social feeds and why it's your new best friend for drawing clients in.
- Why picking the right category could be the difference between top of the page and not on the page. Ryan gives us the how-to.
- Why updating your profile shouldn’t be a once-and-done deal. Think of it as your spa’s digital pulse.
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/372
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Creating sustainable growth and success in aesthetics means more than just mastering the art of skincare; it involves understanding the legal landscape that shapes our industry. In today's episode of Spa Marketing Made Easy, we're diving deep into the legalities surrounding the aesthetics industry.
I'm joined by Mandie Gossert, a passionate esthetician who has taken her love for skincare to the next level by founding the Aestheticians Alliance in her state. Mandie is an experienced and talented esthetician with a decade of experience.
Together, we explore the evolving landscape of state regulations affecting aesthetic practices, the importance of staying informed, and how to get involved in advocating for our profession.
In this episode, we discuss:
- Mandie's Journey to create the Aestheticians Alliance in her state to advocate for regulations that affect our industry.
- The evolving state regulations and their impact on aesthetic practices across the country and aestheticians on regulatory boards.
- The steps Mandie and the Aesthetician Alliance are taking to address these changes in Maryland.
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/371
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
If you’ve been a long-time listener of the Spa Marketing Made Easy podcast, you’ll remember back in November, I introduced my team’s next endeavor - Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics!
We’ve been moving right along since 2024 kicked off with our inaugural Spa Manager Certification course.
As part of that course, we host one in-person event in Salt Lake City, Utah, for the students to meet in-person and get more hands-on lessons from our teachers.
In today’s episode, I’m sharing a full debrief from the event, plus more details about the Spa Manager Certification.
If you are a spa owner, current spa manager, or aspiring spa manager interested in learning more about Addo Wellness Institute’s Spa Manager Certification, this episode is a must-listen!
In this episode, I discuss:
- Addo Wellness Institute’s first Spa Manager Certification in-person event
- The positive morale and attitudes of the course’s students
- Key differences that separate the CEO from the Spa Manager role
- Three scenarios discussed at the event that can be used as a lesson to facilitate in your spa
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/370
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
To truly practice what I preach, leadership development is constantly in my routine.
With that in mind, I bet you didn’t think you’d catch me attending a leadership conference led by former Navy SEALs…
but boy was I blown away!
After reading, Extreme Ownership: How U.S. Navy SEALs Lead and Win, I was hooked and ready to learn more about leading in a more practical, tangible way from authors Jocko Willink and Leif Babin.
So my husband Kyle and I signed up to attend The Muster.
It’s an intense, two-day leadership conference designed to provide leaders with real-world applicable leadership principles, assessments, and role-playing opportunities to maximize their understanding and lock in their learning.
Today’s episode of the Spa Marketing Made Easy is all about our takeaways from the conference.
I highly recommend you take a listen because there are some really eye opening reflections about how this conference breaks a lot of stereotypes and helps view leadership from a more practical perspective.
In this episode, we discuss:
- Daniela and Kyle’s biggest takeaways from Echelon Front’s Muster conference
- Learning leadership in a practical, tangible way
- Current trends for what motivates employees
- Importance of showing compassionate leadership
- How leaders can empower employees and encourage them to be better humans in the world
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/369
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
We know the bread and butter of the spa industry are great before + after photos.
So if you’re listening to this episode right now on Spotify or Apple Podcasts, head over to our website (addoaesthetics.com) to watch the mini presentation from my guest, Jaclyn Luongo on PDO Max AfterGlo™.
Jaclyn, Director of Sales & Business Development for PDO Max, is on the podcast today to share all things PDO Max AfterGlo™ and the benefits it can bring to your spa business.
In this episode, we discuss:
- A full explanation of PDO AfterGlo™
- The science + benefits it brings for the skin
- Befores + After examples
- Origin story for PDO Max
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/368
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
If I had to rank my top shared insights on the Spa Marketing Made Easy podcast, “leadership is a learned skill” would definitely make my Top 3.
That’s what today’s episode is all about. I’m asking you the one question all Spa CEOs need to be asking themselves in regards to leadership.
I’ve been transparent that it’s really hard (nearly impossible) to cross the million dollar mark as a solo.
If you find yourself trying to figure out a way to increase your monthly revenue number, it’s time to consider bringing on a spa manager.
However…
Before you can jump in and hire a role that is essentially an extension of you - the Spa CEO - you need to understand if you’re in a place where your leadership skills are ready to delegate and manage.
This episode is going to help you answer the hard leadership questions and give you a clear understanding of how a Spa Manager can benefit your business.
In this episode, I discuss:
- My personal experiences with leadership
- The recognition that leadership is a learned skill that’s constantly evolving
- A full detailed list of spa manager responsibilities
- Not settling back into old patterns if you’ve lost sight of your goals - there is always room to push reset and begin again
- An exercise of taking an honest assessment of your business and options for the right next step forward
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/367
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Are you ready for another source of revenue stream for your spa in 2024?
We live in a world that prioritizes ease and convenience.
The accessibility of ordering essential items online has saturated the ecom market so we have to find new ways to stand out among the competitors.
Put on your headphones because today we’re covering all things to know about ecommerce in 2024.
Returning for his second time on the Spa Marketing Made Easy podcast, Gamal Codner’s consulting practice has helped 20,000+ founders generate over $96M annually in trackable revenue.
Gamal shares with me the three key strategies to keep in mind when building a desirable ecom business that people want to buy.
With $10M+ raised and 9 successful business transactions totaling over $50 million, Gamal is one of only 90 official Shopify mentoring partners, and delivered the keynote at the Amazon BBA Conference.
In this episode, we discuss:
- 3 key strategies to implement in your ecom business plan
- The big shift seen in ecommerce in a post-Covid world
- A relative timetable a CEO needs to expect for launching an ecom store
- Two questions Gamal asks his CEOs to answer to master their messaging to strangers online
- How we can be as convenient as possible for our existing customers
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/366
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
If you’re a regular listener to the Spa Marketing Made Easy podcast, you’ll remember I introduced you to Emage Medical® last year.
Emage Medical® is a strategic partner that I’ve developed a relationship with and fully support the devices they offer.
For the second time on the pod, Emage Medical® returns as I’m joined by Hannah Beavers who walks me through the features and benefits of the Image Pro® SUNLITE device.
If you’re listening on Spotify + Apple Podcasts, head over to our website (addoaesthetics.com) to watch the full walkthrough as Hannah shares her screen to show a full tutorial of the device’s capabilities + the analysis it provides for each client.
In this episode, we discuss:
- A full walkthrough of the Image Pro® SUNLITE device
- Client engagement and how the data provided from this device enhances the experience
- The revenue payoff from investment in this device and how in depth the skin analysis is for each client
- How the device shows improvements and areas of opportunity that give a full skin care plan for clients
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/365
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
“What am I actually able to do with my money?” is a common question many spa owners don’t know how to answer.
Managing money can bring feelings of fear, uncertainty, and to be quite honest, a lack of confidence.
If you’re sitting in a place where the past Daniela was several years ago, you’re wondering to yourself “what’s the next step?”
My guest today has the answer for you. Joining me is Addo Aesthetics Community Coach (our go-to money gal), Nicole Cooley!
Returning for her second time, Nicole is here to relieve your financial worries with all the details of how you can get started on the right foot with your financial goals in 2024!
With 10 years experience in the coaching industry, Nicole is an Accredited Financial Counselor and Certified YNAB Coach.
She believes in a holistic approach to finance and money that includes each client's skillset, mindset, and unique goals into their financial plan.
She has worked across industries, working with therapists, lawyers, coaches, and spa owners.
In this episode, we discuss:
- Identifying the roles cash flow and financial statements play in business
- Ways to overcome feelings of uncertainty when it comes to finances
- Understanding money management is a learned skill set
- Nicole reveals what the 2024 message is for cash flow management
- The first step to take if you’re new and don’t know where to begin
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/364
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
“$46,500 in SEVEN DAYS?! TELL ME EVERYTHING!” was the first thing that crossed my mind when I saw Ashlen’s Wednesday Wins post last month.
In addition to Ashlen’s December gift card promo being a smashing success, what drew me to her success story was how she created a great cash infusion into her business by keeping a successful sales strategy from the previous owner and amplifying it by combining guerilla marketing tactics with new technology strategies.
Here to spill the details on her goal crushing promotion and share her top takeaways in this episode of the Spa Marketing Made Easy podcast is Ashlen Day, Spa CEO of CopperLeaf Spa & Salon in Winnsboro, Texas.
She started out as a service provider at CooperLeaf in 2017 and eventually moved into the management eventually purchasing the spa and becoming the owner in 2023. Plus she’s one of my students in the Growth Factor Framework program!
Her business is home to 22 employees, 19 of them being service providers, and offers a broad spectrum of services including: massage, aesthetics, nails & hair.
If you’re looking to see what’s possible through a dedicated promotional retail push, I highly recommend you tune in for a strong dose of inspiration, encouragement and tangible takeaways.
In this episode, we discuss:
- Ashlen’s journey from service provider to owner of CooperLeaf Spa & Salon
- The annual process her business follows to run a 20% off $100 or more in gift cards promotion
- The marketing strategies she relied heavily on that helped CooperLeaf have its best year running this promo yet - $71.5K for the entire month of December!
- The key takeaways she plans to revise to set her up to achieve her $100,000 goal in December 2024
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/363
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
If you’ve found yourself staring blankly at your Meta Ads account, turn the volume up and grab a notepad.
I’ve been in your shoes.
What is Meta?
How do I know which ad campaign objective to select?
Should I use an image or a video?
This is just the start of a long list of questions that runs through your head while beginning to set up your paid ads strategy.
I want to help you take the guesswork out of ads so I invited the Facebook ads goddess herself, Tara Zirker, back onto the Spa Marketing Made Easy podcast.
Tara helps thousands of online experts who are overwhelmed or skeptical to confidently learn paid advertising and infinitely scale their businesses through her business, Successful Ads Accelerator.
Put your frustrations to the side, Tara shares easy to understand tips for lead generation and customer acquisition through paid advertising and tells us what developments to focus on in 2024.
In this episode, we discuss:
- Two developments to consider when building your paid ads strategy this year
- One important question to ask yourself about the lifetime value of a client
- The biggest thing that holds spa owners back
- Analyzing your budget and making data based decisions for ad placements
- When and how to consider Tik Tok ads
- Is video king in ads?
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/362
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
One of my favorite practices every January is to set my intention for the year.
The word (or phrase) I select is the constant reminder I refer to weekly as I navigate life and business for another year.
For 2024, I decided to switch it up a bit.
After seeing a Facebook post that said whichever 4 words you see first in the word scramble are going to determine your year, I decided to play along and ended up loving the 4 words I saw first.
Tune in to this episode to hear what my focus is going to be in 2024!
In this episode, I discuss:
- Intention setting and why it’s important to regularly practice
- My process for setting my yearly intention
- The 5 words I am committing to in 2024
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/361
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Operating as a solo isn’t wrong, but it is limiting because it becomes seemingly impossible to imagine expansion or growth when you have to wear all the hats of being a business owner.
I’m not saying it’s not attainable, but it is not what I recommend or would ever put myself through as a CEO.
Developing a team has changed my life for the better.
In today’s solo episode on the Spa Marketing Made Easy podcast, I’m sharing the 3 keys to building a high performing team and reasons why my team has helped propel my business forward.
In this episode, I discuss:
- How I’ve achieved freedom in my business by developing a team
- The training and development processes I’m using with my Growth Factor® coaches
- The reason why I gifted over $100,000 in 1:1 coaching calls to active Growth Factor® students
- Importance of standardization of processes when you have more than one provider
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/360
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Longtime listeners know I’m constantly talking about having the mindset of creating an asset that you can sell.
Well listen up Spa CEOs + aspiring spa owners because today’s podcast guest has done just that by building a franchise.
There are currently 37 franchises of VIO Med Spa and counting!
Founder Joe Stanoszek joins me to share the key things that made him get approached to franchise, plus the good and the bad of the process that landed him where he is today.
In this episode, we discuss:
- Joe’s backstory and how VIO Med Spa came to fruition
- Key things about VIO that made Joe get approached to franchise
- The in’s and out’s of the franchising process
- Benefits of opening a licensed franchise, specifically in spa
- Importance of lifetime customer value
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/359
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
You’ll often hear me talk about how entrepreneurship is like riding a rollercoaster.
Some days are up, and other days are down, but ultimately, the goal always remains the same - to build business around a life you love.
My guest on today’s episode has entrepreneurship ingrained in her DNA. Growing up working in her family’s restaurant, Shirin Zakerion developed a knack for customer service and leadership at a young age.
As she pursued a career in the hair industry, she found herself thrust into the world of entrepreneurship that was disappointingly filled with burnout.
But she persevered.
Tune in to hear how she rediscovered her passion and commitment for haircare and is now running a thriving business that is authentic to herself and her business.
Shirin’s remarkable journey, from burnout to rediscovery, is a testament to her resilience and a driving force behind her success.
In this episode, we discuss:
- Shirin’s entrepreneurial and family background that led her into the hair industry
- The cause that made her take a hiatus from the hair industry
- How she rediscovered her passion that led her to opening her current salon
- Her focus on the customer experience touchpoints and how Mangomint has been an integral part of building this process
- The importance of making business decisions that are in alignment with the problem you are trying to solve
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/358
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
When you hear that somebody has hosted a wildly profitable event, the natural response is “tell me everything!”
Today’s episode of Spa Marketing Made Easy is doing just that.
Samantha Surman, one of my Spa CEOs from my Growth Factor® Framework program, is spilling all of the juicy event details of how she generated $225K in revenue by hosting back-to-back events.
After meeting at a Dermaconcepts event, Samantha joined my program and focused all of her efforts on event planning. She’s the Medical Spa Manager at Healthy Complexions Spa where she’s focused on managing the growing team.
We break down the ins and outs of how she went from barely hitting 4 figures to hosting 5 + 6 figure events in a matter of months after joining Growth Factor®.
The lessons shared in this episode are a must for Spa CEOs ready to run successful events.
In this episode, we discuss:
- Samantha’s professional journey and the connection that brought her to join my Growth Factor® Framework program
- The key takeaways she learned inside Growth Factor® that set the foundation for her mini event and open house
- Her glowing review of working with Dermaconcepts
- All of the event details, including the most unexpected thing, and her advice for listeners
- Her next big goal as a Spa Manager
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/357
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
The greatest gift in coaching is witnessing the “Aha!” moments that happen to my students.
My guest on this episode of Spa Marketing Made Easy experienced a lightbulb moment on a recent coaching call when I gave her the title of serial entrepreneur.
Charlie Carter, CEO of Body Soul Spa in Jacksonville, FL, is multi-passionate and possesses a wide variety of talents and interests, and she has the itch of entrepreneurship.
If you can relate to Charlie’s feelings of always wanting to take on the next big challenge and truly loving the build, the title of serial entrepreneur may be the answer you’ve been seeking.
Listen in to hear how this defining moment gave Charlie so much clarity and validation for how she was feeling.
Tune into this episode as we discuss:
- How Charlie became an entrepreneur and her journey navigating the spa industry
- The “Aha!” moment that defined her as a serial entrepreneur
- What happens when she gets the itch of serial entrepreneurship
- The decision making process she follows when presented with a new entrepreneurial opportunity
- Charlie’s advice for aspiring entrepreneurs
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/356
Keep the conversation going inside the Spa Marketing Mad
What you’re going to hear in this episode has been a long time in the making and I am ecstatic to finally share it with you – introducing Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics!
This new venture is a marriage between my two personal worlds of being an aesthetics professional and being a military spouse, and our goal and vision with Addo Wellness Institute is that we’ll help 5,000 military spouses and veterans find meaningful employment by 2030.
In addition to military spouses and veterans, Addo Wellness Institute aims to support aesthetic professionals, spa owners and Spa CEOs in both finding top-tier talent trained in key remote team member roles as well as obtaining spa manager training for that key role within your growing company.
Tune into this episode as I share:
- The mission and vision behind Addo Wellness Institute including how we’re starting and where we’re headed
- The three initial certification tracks that are now open for enrollment and why these roles are key within a successful spa company
- How we’re structuring our class sizes and learning environment, plus, how we’re making an even greater impact by focusing on providing training within the military community to fill remote aesthetic roles
- The first steps to getting started and becoming a student of our inaugural class
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/355
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Getting more clients is always the hot talk when it comes to spa marketing, and while gaining new clientele is obviously important, a successful spa owner and entrepreneur knows that retaining clientele is even more valuable. Not only is it easier to market and sell to an existing client who already knows, likes and trusts you, but you have the greatest opportunity to move the needle on a metric that really underscores the entire health of your business – your Customer Lifetime Value.
Here to break it down with me is Scott Bell, the Chief Executive Officer of High Level Marketing (HLM), a leading digital marketing company serving over 2,000 small and medium-sized businesses with the core purpose of accelerating their customer growth by helping them unlock their true business potential. From understanding how to determine your spa’s Customer Lifetime Value to utilizing it in making key strategic decisions, especially when it comes to your marketing, this is a lesson in business you can’t afford to miss.
In this episode, we discuss:
- Scott’s background in marketing and entrepreneurship and how he shifted from owning a billboard marketing company into the world of digital marketing
- Defining Lifetime Customer Value and why this is such a critical metric for spa owners to understand and leverage
- How to begin calculating your spa’s Lifetime Customer Value and tips for increasing that value over time
- How we can utilize Lifetime Customer Value in our marketing, plus insights on setting your marketing budget percentage for growth and crafting systems around tracking your numbers for long-term growth
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/354
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Download High Level Marketing’s free Lifetime Customer Value Calculator here.
Ambitious women are wired for guilt. I know that statement packs a punch, especially if you let it sink in.
Whether its mom guilt, guilt for spending time on something “frivolous” or “wasting time” on something that doesn’t move the needle or make you money, it’s all too easy for an ambitious woman to feel like she’s trying to “do it all,” but as a result, not doing it well.
No matter how you want to classify the guilt, I want to take some time to shine a light on it, talk through it, and make a plan to blow past it. Life is too short to spend time in regret feeling guilty about how you’ve spent your time (it’s a vicious circle!). Tune in and let’s talk about how we’re going to leave the guilt behind and move forward with a plan for your life and business that feels good this coming year.
In this episode, I go over:
- How my journey through motherhood transformed my relationship with time and how I came face to face with mom guilt, plus, what I’ve done to shift out of it
- Why it’s important to examine how we feel around how we’re spending our time and how that aligns with our vision for our life and our businesses
- The 4 critical steps in my and my team’s annual planning process
- How you can join us for our Next Level Growth live virtual event where I’ll walk you through the process so you can learn and implement in one power-packed afternoon!
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/353
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Get registered for Next Level Growth on November 6, 2023 and receive our free digital workbook and Annual Planning Calendar Template.
A sentiment I’ve often shared is that “it’s never too late to start,” and today’s guest is a beautiful example of how you can begin your life as Spa CEO after moving through a different career journey and be wildly successful at any age.
Joining me on this episode of Spa Marketing Made Easy is Debbie Brewer, the CEO of Beauty Brew Skincare and Spa, a full-service wellness and beauty spa in New Jersey. Debbie began her entrepreneurial path after raising three incredible women as a stay at home mom, and once her kids were grown, she pursued her passion for aesthetics, which also led the way to sugaring, an element of aesthetics she’s building her legacy around. Within six months of opening her own business, Debbie went from $0 to $180K in revenue, and in this episode, we’re talking about how she made it happen.
In this episode, we discuss:
- Debbie’s journey of discovering the world of aesthetics and her personal skincare journey healing hormonal melasma
- The transition out of filling the long-time role of stay-at-home mom for her family and moving into an aesthetics career, and eventually a Spa CEO of her own practice
- How partnering with Dermaconcepts, the distributors of Environ Skin Care, has helped set up Debbie for success through retail, treatments and gaining access to the exclusive resources Growth Factor Framework provides through our partnership with Dermaconcepts
- How Debbie looks at legacy and the steps she is taking now to move toward her long-term vision, plus, her words of wisdom for aestheticians on the cusp of transition and breakthrough
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/352
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Is your spa’s revenue stuck at the $28-30K per month mark?
Often, I’ll see spa owners approach this issue with their sales and marketing hat on, but I’m here to tell you to swap out that hat for another because the thing you really want to be examining here is your team.
Chances are, you’re not operating solely as the spa owner and CEO. Instead, you’re acting as the CEO and the spa manager (and maybe you’re still in the treatment room, too!). If you find yourself trying to figure out a way to up those monthly revenue numbers, it’s time to consider bringing on a spa manager, and in this episode of Spa Marketing Made Easy, I’m breaking down exactly what someone in this role should be responsible for.
In this episode, you’ll learn:
-
What it means to have someone else other than you owning the role of spa manager
-
What qualities should you look for in a spa manager and what tasks they typically handle
- How having a spa manager on your team shifts your day-to-day responsibilities as a Spa CEO
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/351
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
If you’re like the majority of the spa owners who tune into Spa Marketing Made Easy, you likely started your business from a place of passion. Maybe you set out as a solo straight out of school and now you’re focused on building your empire. Maybe you set out to build your own practice after years of working for someone else and knowing you could build something even greater.
Typically, when we build a business from a place of passion and doing what we love, the idea of selling that business isn’t one of the reasons we dove into entrepreneurship. However, as you build your business into a valuable asset, grow your team, and work yourself into the role of Spa CEO and out of the day-to-day operations, selling your company might become a more intriguing idea.
Here to discuss the process of selling your business with me is Ben Hernandez, the founder and managing director of Skytale Group, a firm specializing in strategic management consulting and M&A Advisory who helps businesses, especially those in the health and personal care space, grow, scale, and sell.
Tune in as we talk all about the key things to consider and plan for if selling your business is a route you wish to take.
In this episode, we discuss:
- Understanding when to sell and how (and when) to begin thinking about the selling process
- How a company like Skytale works with spa owners and aesthetic practices to sell the assets of their business and the first steps they take to get started
- The key things your business needs to have in place to get the best valuation possible and the litmus test for knowing if you have those elements
- The gold standard financial benchmark for a business looking to sell and the 3 big stages of selling a business
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/350
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
This may be a podcast all about spa marketing and business growth, but want to know the real secret behind successful spa marketing made easy? Having products and treatments you’re excited to offer and can’t help but share!
And while I’m no longer in the treatment room, I’ll never stop nerding out on new aesthetics technologies, devices and products, which is why I had to bring Giovanna McCarthy, founder of PDO Max on to the show.
In January 2020, PDO Max became one of a few companies who had a fully FDA cleared PDO thread-in-cannula device, which offers one of the least invasive products to help reposition sagging skin while also stimulating collagen and elastin production to give patients defined features while maintaining a more naturally youthful look.
Giovanna is a visionary entrepreneur with over 30 years in the aesthetics industry and I can’t wait for you to learn more about her incredible products PDO AfterGlo™ serum and Glowpin™ multi-needle stimulator as well as glean insights from an entrepreneur with an extensive track record of continuously staying ahead of the curve in the aesthetic industry.
In this episode, we discuss:
- Why it’s important for aestheticians to stay abreast of new technologies and treatments, even if they’re outside of their defined scope of practice
- How threads work within the skin and the opportunity Giovanna saw in translating the benefits and technology of threads into a non-invasive product
- The ins and outs of the PDO Max AfterGlo™ serum and Glowpin™ – how it works within the skin and how it can be utilized within your aesthetic practice
- Answers to common questions aesthetic practitioners have about offering PDO Max AfterGlo™ serum and Glowpin™
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/349
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Now that we’re approaching Quarter 4 and looking to the year ahead, you might be planning your yearly promotions and other revenue-generating activities, and I’ve got a question for you – do you have ecommerce on your plan?
If not, you should! Yes, ecommerce had a big boom back in 2020 (maybe you hopped on that train, but now you’ve been hanging out in the station once your spa got back up and running), but whether you ever ventured in to ecommerce or not, it has a massive potential for being your biggest revenue generator and profit maximizer in 2024.
Tune in as I discuss how to think about the opportunities ecommerce presents as a Spa CEO and the first steps in getting started, or ramping your online shop back up.
In this episode, I cover:
- Why spas and aesthetic experts have a huge advantage in the ecommerce arena and how to leverage it
- The breakdown of numbers you need to bring in $100K through your ecommerce revenue stream
- The tools and softwares you want to have working for you so that ecommerce works as your spa’s 24/7 profit machine
- The major marketing keys you need to unlock consistent sales
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/348
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Paying your team – it’s the topic that’s as old as time for every Spa CEO in our community, and as long as you’ve got a vision to grow your aesthetic practice, the topic of team pay is one you’ll return to again and again.
In this episode, I’m diving deeper into the numerical breakdown behind profitably paying your team and answering specific questions from a previous training I did inside the Spa Marketing Made Easy community called, “Commission vs. Hourly - How to Pay Your Team.” (Link to this video in the full show notes.)
Whether you’re currently a solo aesthetician with dreams to one day have other providers in your practice, or you’re currently trying to find a team pay structure that benefits your team and your business in the long-term, you won’t want to miss this episode.
In this episode, we discuss:
- The variety of reasons why salary-based pay isn’t the way to go for spa owners
- The Profit First approach to your money breakdown and how to ensure you’re adjusting the numbers to fit your needs
- The big benefits of hourly pay and how to properly communicate and present your compensation package properly to your employees
- The benchmark for your providers that allows you to know whether you’re profitably paying your team
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/347
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
One of the biggest decisions you can make when it comes to growing your practice is how you’ll enhance the offerings you provide for your clientele. Not only do you need to pinpoint in-demand treatments, but you also need a keen eye on the emerging science and technology that is going to provide the best results for your ideal clientele.
Here to discuss with us Rohrer Aesthetics’ vast array of clinical technologies as well as their philosophy behind training and supporting their aesthetic practice owners is Ryan Arca, Aesthetic Vice President of Rohrer Aesthetics and a 16-year veteran of the medical aesthetic device space. Ryan is a wealth of knowledge on all things clinical and light-based technologies, the evolution of aesthetic modalities, the competitive space, and the importance of technology in this growing field.
Tune in as we talk shop about the highly versatile devices Rohrer Aesthetics is bringing to the table as well as the key things to keep in mind for any modality or device company you’re choosing to partner with in your practice.
In this episode, we discuss:
- An overview of the vast array of devices and technologies that Rohrer Aesthetics has to offer and how they’re making versatility for your practice affordable and accessible
- Why having a multitude of solutions allows for the best aesthetic results for your clients as well as marketing capabilities for your practice
- The benefits of transparent pricing and what key elements to look for when search for device company to partner with for long-term ROI
- What level of support you should expect as a spa owner from your device partners from training to marketing
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/346
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Did you join us for our Spa Business Boost - Maui Fundraiser event? In this week’s episode of Spa Marketing Made Easy, I’m recapping how the event went and just what kind of impact our community was able to make in the Maui community and relief efforts. Plus, a personal update on Maui, special thanks to our incredible event partners, and how you can still get in on the Spa Business Boost action.
In this episode, we discuss:
- How the Spa Business Boost Event came together and what we were able to donate thanks your ticket sales
- A special thank you and shout out to our sponsors and raffle partners
- What we’re currently doing to aid Maui relief efforts and what the community will continue to need as they rebuild
- How you can continue to support the Maui community while growing your spa business
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/345
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
On August 9, 2023 wildfires raged through the island of Maui devastating the island, specifically the town of Lahaina. As a former resident of Maui and with a family that has lived on the island for more than 20 years, the devastation left in the aftermath hits close to home.
In an effort to give back to the community that has given so much to me and my family, we’re hosting a one-day virtual event called Spa Business Boost, with every cent going toward Maui relief and aid efforts through the Maui Strong Fund.
Spa Business Boost will be a full day of virtual training focused on sales and getting new clients for your spa and include access to some of my most high-value resources plus additional trainings and a chance to win prizes from our event partners.
Tune in to hear all the details of the event and how we can show up for Lahaina and the people of Maui.
In this episode, we discuss:
- All the details for our upcoming Maui fundraising event - Spa Business Boost, happening on August 28
- What you’ll learn during this exclusive virtual event and how you can enter to win thousands in raffle prizes from our event partners
- What you’ll gain access to when you purchase a ticket for Spa Business Boost
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/spa-business-boost
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Outsourcing and delegation will always be one of my top recommendations for Spa CEOs who need to step further into their role as the leader of their company and to free up their time and energy to focus on their business’ bigger picture objectives.
However, not every item on your to-do list needs to be hired out, in fact, there’s a time and a place for DIY, which is what Ryan and I are discussing in this episode of Spa Marketing Made Easy.
Back for his third interview with us, Ryan Files is the the Vice President of Sales with High Level Marketing and has worked with hundreds of individual practices on their marketing and SEO efforts from spas to dermatologists and plastic surgeons,as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.
Listen in as we talk about what marketing activities are best left to be completed in-house versus hiring out.
In this episode, we discuss:
- What low-hanging fruit items are ideal for spa owners to do themselves or keep within their team’s responsibilities
- Why the tasks Ryan recommends DIY-ing are vital to helping forge strong relationships with your existing and potential clientele
- The roles social media and your website play in your overall branding and the experience you create for your audience
- The distinguished difference between driving traffic organically versus using paid media and what to consider when hiring an outside company to help take some of these marketing tasks off your plate
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/344
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Introducing 1:1 coaching at Addo Aesthetics! 🎉
Listen in to get to know Em! Learn about her own journey to success with her med spa that has been in operation for 40+ years!
Click here to get your 50 minute coaching call for only $199! https://checkout.addoaesthetics.com/coaching-call
Introducing 1:1 coaching at Addo Aesthetics! 🎉
Listen in to get to know Nicole! Learn how her coaching changed my life by allowing me to comfortably pay myself more because I was clear on my numbers.
Click here to get your 50 minute coaching call for only $199! https://checkout.addoaesthetics.com/coaching-call
Introducing 1:1 coaching at Addo Aesthetics! 🎉
Listen in to get to know Sara! Learn about her incredible growth in her first year of business that has continued as she builds a unique spa that excels in community events and retail sales.
Click here to get your 50 minute coaching call for only $199! https://checkout.addoaesthetics.com/coaching-call
If you’ve been listening to my podcast, you’ve probably heard me talk about the Freedom In Action Grant we launched in partnership with the Liberté Foundation for Women in July of 2022.
Since its inception, we’ve been fortunate to give away three $10,000 grants to women owned businesses in the spa industry.
We still have two more $10,000 grant opportunities that we will give away in late 2023 and in 2024.
The second winner awarded in November 2022 was Juvy Cabanilla, owner of Skincare Maui in Hawaii.
On today’s episode, I catch up with Juvy to hear about how she’s used the grant money in her business.
Juvy is an esthetician, licensed massage therapist, mom of two, and she’s taught 22 years in the Hawaii public schools and is currently a Resource Teacher mentoring first and second year teachers.
In this episode, we discuss:
- Being a single mom and how this grant came at the perfect time for her business
- Juvy’s application process creating her winning video submission
- The authenticity people connected with regarding Juvy’s video
- Three main areas Juvy spent the grant money on
- Advice for future grant applicants
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/343
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Collaboration over competition is a mantra you’ll hear me use often.
I truly believe in the power of sharing knowledge and resources - especially in the spa industry - only makes us stronger as a whole.
Mangomint is a leading spa software that my company continues to collaborate with as we are two like minded businesses with a goal to propel the spa industry forward.
On today’s episode of the Spa Marketing Made Easy podcast, co-founder and CEO Daniel Lang returns to share how Mangomint continues to make strides towards their mission, to make salon and spa software invisible.
He shares details about a business he acquired to strengthen his software, new feature updates, and the future vision of his company.
In this episode, we discuss:
- Three new feature updates Mangomint has launched
- Details about Mangomint acquiring The Salon Business
- The exciting opportunities two-way texting communication brings for clients
- How our two companies serve the spa industry as valuable resources
- Mangomint’s goal for marketing automation
- The benefits of segmented marketing
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/342
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
A wise friend once said to me “spa owners are in the confidence business.”
This has stuck with me as a reminder that the spa industry relies heavily on relationship building with clients because you are an expert for them to lean on.
With that in mind, the concept of selling your own private skincare label is a natural fit for three reasons:
- A clientele base that knows, likes, and trusts you is already in place
- You are educating about home skincare regimens after every treatment
- Adding an e-commerce stream of revenue would be low maintenance as the principles are already in place in the form of retail at your spa
My guest on today’s episode of the Spa Marketing Made Easy podcast is one of only 90 official Shopify & Amazon-verified coaches in the world who shares the in’s and out’s of how to get your e-commerce business started.
Gamal Codner started, scaled & sold his 7-figure e-commerce brand in under 4 years. Before that, he raised ~$10M+ and has had 9 successful business transactions totaling over $50 million while working in M&A.
After selling his brand, he decided to start a coaching program with his wife that teaches his new way of running a brand, that helps e-commerce founders turn their lifestyle businesses into desirable 7-figure businesses people want to buy.
The program is kind of like an online MBA for e-commerce brands that learn how to scale with marketing, cash flow, and operation systems. With a focus on optimizing for simplicity, profits, and enjoyment of life.
In this episode, we discuss:
- Some of the biggest challenges business owners face launching an ecom brand
- One differentiation that sets ecom businesses apart
- The blueprint Gamal developed after solving his own negative cash flow management
- Three main costs associated with starting an e-commerce brand
- The reason an e-commerce business would be a natural fit for spas
- The 3 most important steps you need to take to begin
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/341
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
not all businesses are set up equally.
Insurance isn’t quite the glamorous side of business as it’s overwhelming to decide which coverages are necessary for you and how much you need for protection.
My guest on this week’s episode of the Spa Marketing Made Easy podcast takes the guesswork out of selecting insurance for spa owners.
Andy Zarkovich is an independent insurance agent and a spa owner who is currently enrolled in my program, Growth Factor Framework.
He’s created a full Spa Insurance Overview document where he reviews the different types of carriers or providers, goes over policy terms, and the details of each coverage to give you the full scope of what insurance coverage you consider for your spa.
In this episode, we discuss:
- Ways to mitigate risk in your spa business
- Adding an insurance agent to your circle of business advisors
- The different types of carrier options
- An overview of various policies and coverage benefits
- Providing a safe spa environment for clients
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/340
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
As a lover of systems, spreadsheets, and a well planned out calendar, I realize that the roadmap we set out for ourselves doesn’t always reach the planned destination.
That’s why I constantly call entrepreneurship a rollercoaster.
My guest on today’s episode of the Spa Marketing Made Easy is living proof that life doesn’t always turn out as we plan.
Elayne Mendoza is a Growth Factor Framework member who is the founder of a latina owned beauty business named Moonlyte Studio.
She recently led our Women’s Circle event as part of the Spa CEO Intensive, which prompted us to sit down and discuss how the moment she said “YES!” to the opportunity to facilitate breathwork and meditation ceremonies has shifted her entrepreneurial journey into a new phase beyond her beauty services.
Whether you’re feeling stuck in your journey or happily progressing along, this episode is a great listen for everyone as a reminder that nothing is ever set in stone.
In this episode, we discuss:
- Seizing the opportunities that are presented to us
- Accepting who you are meant to be
- Letting go of the ego in leadership
- The Hot Seats moment that changed everything for Elayne
- What Growth Factor Framework provides for Spa CEOs
- Understanding your happiness is the greatest success story
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/339
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
I’m a big believer in not endorsing a company or product on this podcast without first trying it out for myself.
I can tell you with certainty that Emage Medical® is the real deal.
This year I’ve talked a lot about my effort in building strategic partnerships with like minded businesses who can help propel the spa industry forward and who share similar core values to my company.
On today’s episode, Emage Medical® CEO Cari Ray joins me for a conversation all about her company and how our partnership began and continues to flourish.
Cari started out as the National Sales Manager on the team and quickly became the driving force behind the next phase of growth and innovation with Emage Medical®.
As CEO of Emage Medical®, Cari has been part of the team behind developing CytoPeel®, CytoSolutions, and CytoSerum® for the past five years.
Take a listen to get to know more about Emage Medical® and be sure to catch the exclusive discount code for SMME listeners!
In this episode, we discuss:
- How alignment in company core values plays an important role in strategic partnerships
- Devices and solutions Emage Medical® offers
- An understanding of what types of spas or practices are a good fit for Emage Medical®
- The pros and cons of charging or not charging for imaging
- An exclusive Addo Aesthetics discount code for use on two Emage Medical® Imaging Systems
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/338
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
“Is this what the CEO of a seven figure company does?”
The answer to this question is an important first step to start as you begin to understand where your time should be spent as you map out your calendar.
A time tracker exercise is going to help you pinpoint where you’re most efficient.
It answers questions like…
- What time of day am I most efficient?
- When do I feel the most creative?
- What part of my day am I getting tasks accomplished?
If you want to build a life where your time is spent intentionally doing the work that leads you toward:
- Hitting your biggest goals (personally and professionally)
- Always having a full cup (i.e. - you feel rested, energized and happy)
- And allows you to cultivate balance between your business and/home life
Then this episode is for you.
In this week’s episode on the Spa Marketing Made Easy podcast, I’m giving you an inside look at how I manage my calendar to make sure I’m optimizing my time in the most efficient way possible.
In this episode, we discuss:
- My full calendar management process that allows me to fully show up as CEO in my business and as the wife and mom I aim to be at home
- Time tracker exercise benefits to understand when you’re most productive
- Why context switching makes you more unproductive
- Understanding what the CEO of a seven figure company should really be spending their time on
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/337
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
When is the right time to buy a new device for my spa?
Which company should I buy from?
What types of questions do I need to ask during the shopping process?
If you’re not quite sure where to begin with buying devices for your practice, turn up the volume because this episode is going to answer all your burning questions.
Today’s guest on the Spa Marketing Made Easy podcast is Michael Lustig, the VP of Commercial Development at Rohrer Aesthetics.
Michael wants you to be thinking about a long term relationship as you listen to his take on the most important questions and insights you should be considering when it comes time to purchase a device.
In this episode, we discuss:
- Logistical questions to ask when deciding what device(s) to bring into our practice
- Insights to consider when trying to align the right company with your business
- Michael’s strategy when it comes to working with customers
- Building a relationship with your rep
- Understanding how to put your personal touch when marketing your device
- Valuable pieces the device company can do for your collaborative partnership
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/336
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Do you make time for leadership development in your business?
One of the most valuable lessons I’ve learned is to make time in my schedule to solely focus on personal development and building connections with like minded business owners that make me feel seen, heard, and valued.
In today’s episode, I’m sharing all of the details from the Spa CEO Intensive event that we recently hosted for Growth Factor and Sales Factor students.
PLUS, I share exclusive details about a special limited-time Sales Factor offer you can’t afford to miss.
The goal of this event was for each Spa CEO to look inward to figure out what is holding them back? Why do they feel they need permission? What roadblocks are standing in their way of success?
In this episode, I discuss:
- The Women’s Circle: what it is and our group’s experience
- The transformative experience felt and witnessed at the Spa CEO Intensive
- A quote from my friend Jason, “The how is in the who,” and how this became a theme at the Spa CEO Intensive
- Benefits of building strategic partnerships in business
- A special limited-time Sales Factor offer you can’t afford to miss
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/335
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Becoming a mom is a huge life transformation that is a beautiful, and oftentimes, a messy process.
Mom is a title I know we all as a collective wear proudly, and with this new title can bring about an identity shift as you navigate your new season of life.
My guest on today’s Spa Marketing Made Easy podcast episode is currently in the midst of her own journey of transitioning into motherhood.
Christine Hassler is a Master coach, best-selling author of three books, facilitator and speaker with over 16 years of experience - and she’s a new mom. She’s known globally for her ability to identify what is holding someone back and compassionately guide them to clarity.
Whether you’re a new or expectant mom, hoping to become a mom one day, your kids are grown and out of your house, or you're a support partner for a new mom, this episode is for all of you to help navigate the feelings and emotions that occur within yourself as you step into new territory.
In this episode, we discuss:
- The identity shift that can occur after becoming a mom
- How changes in season of life can shift your purpose
- Why it’s important to allow yourself to ask for help during the motherhood transition
- The importance and value of nurturing your partnerships
- What an “expectation hangover” is and the growth opportunity it can bring into your life
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/334
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
How do we balance these two energies in business?
The first step (structure = masculine) is to slow down and allow yourself time to tap into the softer state of just being (emotions = feminine).
As a Spa CEO, the two energies coexist in your leadership. The traditional structure and systems of your business exert a masculine influence.
The game changer is being in connection with the people you lead allows vulnerability into the mix where you share a piece of who you are under your business owner shell.
My guest on today’s episode of the Spa Marketing Made Easy podcast is a sex and relationship by design coach who is an expert on tapping into both energies to make you a well rounded leader.
Alexa Bowditch, also known as ‘That Sex Chick’ across social media, is the founder of The Sex & Love Co. Community, a NY Times featured group with love, sex & relationships as the central focus.
In this episode, we discuss:
- Balancing masculine vs feminine energy
- Giving yourself time to tap into feminine slowness
- Understanding congruence within yourself
- Ignoring limiting beliefs and leaning into developing a stronger connection with yourself and your feminine energy
- Priceless value of connecting with other like minded women
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/333
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Leadership is a learned skill.
That they don’t teach you in aesthetics school.
It isn’t until you take the plunge into entrepreneurship do you truly enter the process of becoming a leader.
My goal is to bridge this gap for spa owners and provide personal development training, guidance and expertise to help you step into the role of Spa CEO confidently.
On today’s episode of the Spa Marketing Made Easy, I’m sharing the seven steps to building a seven figure practice with ease.
In this episode, I discuss:
- Boundaries around time
- Pricing your services and products appropriately
- Clear communication with your staff
- A systematized hiring and onboarding process
- Tracking the metrics that matter
- Crafting a holistic digital marketing strategy
- Building a business community
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/332
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
All of us have something from our life experiences that makes us brace.
Whether it’s big trauma or small trauma, it holds the same weight for all of us.
There’s priceless value as an entrepreneur to invest in personal development to make sure those unresolved feelings don’t show up in the workplace.
Stefanos Sifandos is no stranger to doing the work - specifically the power of breathwork.
Joining me on this episode of the Spa Marketing Made Easy podcast, Stefanos is a trained educator and relationship expert with a background in behavioral science who is
passionate about leading people closer to their highest potential and to each other.
For those unfamiliar with the practice of breathwork, it’s a technique of controlled breathing as a form of meditation or therapy.
From trauma release to navigating the murky waters of modern masculinity to helping women understand the men in their lives, Stefanos helps people escape negative patterns and cultivate a positive sense of self.
In this episode, we discuss:
- The art of breathwork and techniques that impact us physiologically
- How and why unresolved trauma come to us with greater awareness during breathwork
- The meaning of associative symbols and precursors of our trauma
- Association between the intensity of our trauma and the imprint it leaves on our lives
- How breathwork can help you close the loops of your trauma
- The relationship between entrepreneurship and personal development
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/331
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
If you start to sweat at the mere thought of how to build your business presence on Google, this episode is for you.
One of the biggest misconceptions is thinking your website is the first place people find you online.
Google Business Profile is actually your business’s first impression.
It’s a free and powerful tool that can help small businesses increase their online presence, attract more customers, and increase sales.
Returning for the second time on the Spa Marketing Made Easy podcast is Ryan Files, Vice President of Sales for High Level Marketing, who’s spilling all the details that you need to know to increase your online visibility and build authority for your Google Business Profile.
Ryan has worked with hundreds of individual practices from spas to dermatologists and plastic surgeons, also including aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.
This episode is one you don’t want to miss as this tool is one that requires consistent attention to achieve positive results of getting more foot traffic in your doors.
In this episode, we discuss:
- What is Google Business Profile and how to register your business
- Strengthening your profile with a review system for clients
- Why you need to solicit reviews on Google instead of within your booking software
- The value in responding to every review
- Tips for selecting your primary category
- Three main categories to focus on if you’re trying to impact your local search engine
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/330
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
We talk to ourselves all the time.
Whether it’s in our mind or out loud, inner dialogue is a natural part of being human.
The relationship that never stops growing is the one you have with your inner self.
It’s an incredibly powerful journey to learn your own language.
Today’s guest is somebody who has relentlessly searched to find her own voice, access the freedom of her creative spirit, and help others along the way…out loud.
Coined as “Queen of Saying it Loud,” Vasavi Kumar has made it her life’s purpose to understand how her mind works after being diagnosed with bipolar at age 19.
Her mission is to share everything - the good, bad, and ugly - in order to normalize being human.
Tune in as we talk about the importance of reconnecting with your inner self as humans and as entrepreneurs.
In this episode, we discuss:
- Becoming a source of power for yourself
- How we don’t need to over explain our desires in life or in business
- Learning to slow our minds to understand awareness vs. thoughts
- The power in exercising visualization for our dream life
- Removing negative self-talk from our language
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/329
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
A rich relationship leaves a lasting impact on your life. It’s something that brings abundance to you.
These types of relationships are essential in business to connect and build deep, authentic partnerships with your community to help propel your business forward.
On today’s episode, my guest is no stranger to the Spa Marketing Made Easy podcast family. Returning for the second time is master connector and relationship builder, Selena Soo.
Selena is a publicity and marketing expert for visionary entrepreneurs and thought leaders who want to impact millions with their message.
Tune in to hear her expertise on attracting rich relationships, the importance of building your personal brand, and how to gain exposure and publicity for your business.
In this episode, we discuss:
- How Selena got started in her line of work
- What is a rich relationship and how can we attract them?
- How can we add value to the people we care about?
- The strategy behind building successful partnerships
- Story ideas to publicize your spa in the media
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/328
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
What motivates you to purchase?
As a client, what makes you feel seen, heard, and valued?
What principles do other businesses incorporate that make you feel valued?
These are planning questions to consider when figuring out how you can best love on your clients and deepen your relationships through promotions and events.
On today’s episode of the Spa Marketing Made Easy, we’re talking all things Mother’s Day promotions!
A great practice is to put yourself in your client’s shoes and decide “what would make you feel most pampered and loved by a business?”
Tune in now to snag some ideas for the upcoming holiday!
In this episode, we discuss:
- One Mother's Day package idea
- The top planning questions when building your Mother's Day promotions
- 3 reasons to create a Mother's Day custom self-care package
- One benefit Spa CEOs can give back to the community
- 3 ways to market your mini event on IG
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/327
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
There’s a gap in the medspa industry that Dr. Alan Durkin is on a mission to fill.
A Board-Certified Plastic and Reconstructive Surgeon, and founder of Ocean Drive Plastic Surgery and MedSpa, Dr. Durkin offers a training program called MedSpa Network that provides hands-on practice and education for medical aesthetic professionals to learn noninvasive and invasive technologies and techniques for the face, breast, and body.
Dr. Durkin’s passion for training stems from his deep understanding of the current aesthetics industry, and what its future holds.
His goal is always to meet trainees where they are at and allow them to leave with a deeper understanding of aesthetic topics, as well as a greater confidence in their abilities.
When focusing on safety and improving patient outcomes, Dr. Durkin teaches training participants to seek success rather than avoid failure.
In this episode, we discuss:
- Dr. Durkin’s practice, Ocean Drive Plastic Surgery
- The solutions MedSpa Network provides for the medical aesthetics industry
- Two vergences happening in the plastics industry
- The shift in patient relationships with medical professionals and how his practice emphasizes relationship building
- Advice for hiring support staff and importance of building a team
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/326
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Packaging your business’s vision into a brand is much more than just selecting a color palette and approving a logo.
Branding is an intangible concept that business owners struggle to define because being able to communicate your niche and messaging isn’t a quick task to complete.
If you’re sitting here thinking “that’s me,” take a deep breath, you’re not alone in these feelings.
The truth is the foundation of everything you bring to life becomes part of your branding, which is why you need the right messaging to articulate your value to your ideal audience.
My guest on today’s episode is a personal branding strategist who is the CEO of Built To Impact, a coaching and consulting company that helps faith-based female entrepreneurs build a high-end coaching business.
Maya Elious, who says her mission is to help women monetize their gifts so they can create impact and build wealth, has helped hundreds of clients get clear on their message, confidently increase their prices, and have successful five-figure launches.
In this episode, we discuss:
- Importance of defining your niche for business expansion
- Building a personal brand as a spa owner
- The role your mindset plays in entrepreneurship
- How to combat negative thoughts and the comparison game in business
- Mastering language that speaks to the client’s pain and the desires
- The stages of marketing your business
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/325
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
The Employee Retention Credit (ERC) is another opportunity for businesses affected by the COVID-19 pandemic to receive financial support from the government.
ERC benefits are received in the form of income and can be as much as $26,000 per full-time W2 employee.
Sheridan Wealth Advisors are leading experts on Employee Retention Credit.
My guest on today’s podcast episode is President and Founder, Marc Sheridan, as he shares all the details of how business owners can find out if they qualify for ERC.
Sheridan founded Sheridan Wealth Advisors in 2003 and in that time has created over $200,000,000 in additional wealth for his life insurance clients through increased benefits and premium savings.
In this episode, we discuss:
- An explanation of Employee Retention Credit (ERC)
- Eligibility and qualifications for ERC
- The two tests associated with determining qualification
- Key questions business owners ask regarding ERC
- Requirements needed to work with Marc and Sheridan Wealth Advisors
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/324
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
One of the most impactful things we as leaders in the beauty industry can do is highlight other incredible women making influential moves in our industry.
Witnessing the positive transformation of another entrepreneur is such an enlightening experience.
This is exactly what Nina Hayes experiences day after day.
My guest on today’s episode of the Spa Marketing Made Easy is the founder and CEO of Elite Esthetician Academy.
The Academy’s mission is to develop the future top leaders of the beauty industry who dominate in lanes of multicultural esthetics, makeup, business, and sales.
Nina has helped over 50 estheticians earn six figure income for their families.
In this episode, we discuss:
- How the Elite Esthetician Academy began and its ideal student
- Understanding your emotional intelligence and self awareness in business
- Nina’s opinion on balancing a profitable business
- Importance of a leader’s transformation in mindset and confidence
- An introduction to Nina’s podcast and who her target audience is
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/323
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
The consistency of cash flow alone may seem like a good enough reason to consider launching and growing a membership.
Weighing the pros and cons, here are a few more to add to the pros side.
For starters, if you plan with your ideal exit strategy in mind, this recurring revenue gives you leverage if you ever decide to sell your company.
Memberships are also great for client retention and creating a VIP experience for your loyal clients.
So what are the cons? Are there any?
Tune in to today’s episode where Mangomint’s VP of Sales, Marchelle McKeirnan, joins me to talk about the best strategies to consider when launching a new membership in a spa.
Marchelle, a former salon owner who sold her business, shares details about her experiences with membership, the Mangomint membership feature, and her take on how memberships should be approached.
In this episode, we discuss:
- Defining your exit strategy and the benefits memberships can provide for it
- Priceless value recurring revenue adds to your spa
- Mangomint’s membership feature and how it works
- Why you need to keep your memberships simple
- Importance of viewing your membership as a premium and not a discount
- Understanding your own entrepreneurial bandwidth
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/322
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Spa owners are in the confidence business.
So naturally they must be confident people themselves, right?
Navigating confidence is a daily ebb and flow that starts with the mindset you choose at the start of your day.
As a Spa CEO, your relationship with your confidence and mindset in leadership sets the tone for your business and the environment you create for your clients/patients.
My guest on today’s episode is Jason Goldberg, a Mental Performance and Leadership Coach for Celebrities, Change Makers and CEOs.
He spills all the details about showing up confidently, being vulnerable with your community, and the importance of rest and pause to recharge your mindset.
He is also the host of The Jason Goldberg is Ruining Podcasting Podcast, author of the #1 International Best-Seller on Self-Leadership entitled “Prison Break” and creator of the Playful Prosperity and Competition-Proof Business Immersion programs.
In this episode, we discuss:
- Jason shares his “One Line Life + Business Plan”
- Spa owners leadership in an industry focused on building confidence
- The importance of word choice as its related to mindset
- The power in pause and how rest is still working on your business
- Jason’s opinion on the word “community” and how he views it in his life
- Daniela shares her “Word of the Year” and its relation to her work/life balance
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/321
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Selecting a spa software is no easy decision.
That’s why my goal is to introduce you to as many options as possible so that you can easily listen, review, and make an informed decision.
Boulevard is focused on giving spa owners time back to focus on deepening client relationships. They aim to take the heavy lifting off your shoulders so you can get back to what’s most important to you - the client experience.
Boulevard coins itself as the “software for self-care.” The software is the first and only scheduling, management, and client experience platform for appointment-based, self-care businesses.
Joining me for the latest interview in the Spa Software Series is Skya Jones, MedSpa Education Manager and in-house aesthetics expert at Boulevard, where she works directly with the company’s staff and MedSpa customers to help design memorable client experiences.
Tune into this episode as Skya explains all the features Boulevard has to offer its customers in automation, booking, retail, and reporting.
In this episode, we discuss:
- Who Boulevard serves and the level of business the software works best for
- How Boulevard is living up to its core value of providing best customer service
- Features that make Boulevard stand out among its competitors
- The integration between Boulevard and partners like Shopify to streamline retail sales
- Easy access to know your KPIs with Boulevard reporting
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/320
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Building rapport and trust with your clients isn’t going anywhere.
But - maximizing that client experience through automated marketing and booking features while keeping a personalized touch is a great way to save time in your business.
Vagaro, the business management software for companies and entrepreneurs in the beauty, wellness, and fitness industries, keeps personalization top of mind for client relations.
I’m a big supporter of utilizing software to take some of the heavy lifting off your shoulders alongside the systems in your spa.
With that being said - it’s impossible for me to truly answer the question I get asked all the time - “what’s the best spa scheduling software out there?”
Best is subjective based on your spa’s needs and desires. My goal is to introduce you to a variety of options for spa scheduling software so that you can make the best informed decision for your business.
Joining me for the latest interview in this series is Charity Hudnall, VP of Marketing at Vagaro, a company that gives back a business owner's most valuable resource: time.
Tune into this episode as Charity gives me all the details about how Vagaro’s software helps you run your business with automated features in marketing, booking, and listing, plus a new feature just launched called Vagaro Pay Later.
In this episode, we discuss:
- Vagaro’s ideal customer - the type of spa and level of business the software works best for
- Features that help Vagaro stand out from other spa scheduling softwares
- The launch of a new feature, Vagaro Pay Later, and the feedback received from current customers
- How automation helps maximize time when setting up marketing and booking strategies for upselling and stay connected with clients
- Charity’s take on how Vagaro can be used to grow and scale your spa business
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/319
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Email marketing is a strategy that continues to thrive because of the ability to have full control over your list and messaging.
My guest on today’s episode of the Spa Marketing Made Easy gives an Email Marketing 101 lesson for spa business owners looking to grow their email list and increase their revenue through this channel.
Destinee Berman is a marketing strategist with 20 years of industry experience working with brands such as Twitter, Sephora and Microsoft. Prior to Future, she oversaw enterprise accounts at Oracle Marketing Cloud (Eloqua) and runs an online education business.
Whether you’re brand new to email marketing or currently have a growing list, today’s episode is relevant for all spa owners looking to maximize their email efforts.
In this episode, we discuss:
- Email strategies spa owners can implement to generate more revenue
- How often you should scrub your email list
- Ways to re-engage subscribers on your list
- The process of segmentation and targeting categories of services or products
- Buying triggers and how to move a prospect to a customer
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/318
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
The greatest adventure of a woman’s life will be the journey she takes to unlock her feminine power.
Are you ready to unlock yours?
In today’s episode, my guest Regena Thomashauer, AKA “Mama Gena”, a teacher and best-selling author, mother and media personality, and founder and CEO of the School of Womanly Arts, joins me to discuss the importance of getting in touch with your feminine power and cultivating relationships with other women.
Regena has authored four popular books, including her newest New York Times Bestseller, Pussy: A Reclamation, and has been featured widely as a leading expert in modern feminism.
This episode is not limited to only women looking to dive deeper into connecting with their own energy and body. If you want to understand a loved one better or listen to practices you can teach your children, this episode is for you.
In this episode, we discuss:
- The action of “sistering” and importance of being received by other women
- Regena’s concept of Sister Goddess Activism
- Why women struggle with self-doubt
- A powerful exercise to connect with other women
- The journey of connecting with your divinity
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/317
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Your brand is not your logo or your color palette.
Your brand is the foundation of everything you bring to life both inside and outside of your business.
You get to set the boundary of how much of your story is shared with the world, but establishing yourself as an expert in your field builds trust and credibility with people who ultimately want to gravitate towards you and your brand.
My guest on today’s episode of the Spa Marketing Made Easy podcast is Allison Walsh, JD, the founder of Allison Walsh Consulting, host of the She Believed She Could podcast, and the creator of impactful coaching programs, where she focuses on helping women develop confidence and leverage their personal brands personally and professionally to scale their businesses, careers, and influence while making an impact.
Allison is a seasoned executive, philanthropist, keynote speaker, consultant, and Miss Florida 2006. She serves as Vice President of Clinical Outreach for Charlie Health, a national provider and industry leader in adolescent and young adult mental health.
She’s raised over $2 Million for eating disorders prevention and awareness, serves on multiple nonprofit boards, and has received numerous local, state, and national awards for her professional and philanthropic contributions.
In this episode, we discuss:
- Owning who you are and tying that into your brand
- The overarching message for Allison’s work
- Defining the personal boundary of what’s appropriate to share
- Importance of self-talk and the impact it has on your business and life
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/316
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Your money is simply a tool.
A tool that should be used as a guide for making positive financial decisions for your business.
Spa CEOs take an active role in knowing the numbers and understanding the health of the business to make database decisions.
In this week’s episode of Spa Marketing Made Easy, I’m giving you an inside look at the weekly financial system I have in place for my business.
I breakdown everything from why I manage my cash flow in a percentage system to developing a healthy relationship with your money.
In this episode, we discuss:
- My weekly financial system
- The reason I manage cash flow in a percentage system
- How to develop a healthy money mindset
- Tips to reach your money goals faster
- Why you need a membership tracker
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/315
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Boundary is a word often tiptoed around because to set them properly, you’re required to step outside of your comfort zone.
In both your professional and personal lives, boundaries are an essential piece to establishing what you will and won’t tolerate from employees or loved ones.
I sat down to talk with Christine Seibold, an author, community founder, and a business and mindset coach, in today’s episode of the Spa Marketing Made Easy podcast.
Christine left her job at Harvard University in September 2018 to move to Miami, FL to open her own business - Freelance N’ Freedom.
Today she helps female virtual assistants leave their 9 to 5 jobs and start their own businesses, which is truly exciting and satisfying work. She also serves as a business and mindset coach in a couple of group coaching programs, as well as with her own clients. In January of 2020, she founded a women’s entrepreneur group in Seville, Spain called Femprendedoras.
In this episode, we discuss:
- Mindset and how it’s a choice we all get to make each day
- Christine’s 5 steps to establishing clear and direct boundaries
- The power of affirmations and finding your avenue that helps you stay accountable with your boundaries
- Importance of self-love and making yourself a priority
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/314
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
When retail numbers go up, so do service sales.
Retail matters in your spa because it helps you provide more for your clients beyond the treatment room.
An important tip is to view sales as a form of service. The retail you sell is an extension of your spa and fosters good client relationships to keep them coming back.
In this week’s episode of Spa Marketing Made Easy, I’m answering all your questions about retail - why it’s important, how you should track it, and ways to get your team on board with selling.
In this episode, we discuss:
- The recommended number of skincare lines for your spa
- Metrics to use to track retail sales
- Three reasons why estheticians may be hesitant to sell retail
- Importance of 1-on-1 coaching with your team around retail
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/313
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Navigating the ebb and flow of entrepreneurship requires an important skill: resiliency.
Resiliency is understanding that sometimes things don’t always work out as planned but with an unwavering confidence in yourself and refusal to quit, you will always rise to the top.
My guest on this week’s episode is no stranger to resiliency.
Dr. Neeta Bhushan, a world-renowned emotional health advocate and expert in the areas of grit and resilience, shares life experiences of overcoming multiple adversities, which include being orphaned at a young age, surviving an abusive marriage, and extensive loss.
These experiences coupled with her journey to becoming a leader in her field and a voice for immigrant women & women of color contribute to her powerful message of resilience & grit to have found several institutes, including the Global GRIT Institute, wellness education platform for optimizing emotional wellbeing for entrepreneurs, and Co-Founder of Dharma Coaching Institute and organization helping train thousands to be the highest versions of themselves.
Dr. Neeta’s book That Sucked. Now What? How to embrace the joy in chaos and find magic in the mess, is due out this month.
In this episode, we discuss:
- Life experiences facing adversity and shared insights on ways to overcome hard times
- Neeta’s four-part framework called The Bounce Factor and how it relates to entrepreneurship
- The theme of resiliency throughout Neeta’s life and entrepreneurial experiences
- Connecting the dots between emotional and mental health in life and business
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/312
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
“Nothing changes if nothing changes” is a statement you’ll hear me repeat often because in order to reach a new level in business, you have to get serious about your goals.
After defining your financial goals, the next step is to get crystal clear on the amount of time you need to set aside on your calendar to achieve those goals.
In this episode of Spa Marketing Made Easy, I’m covering the questions to consider before 2023 that will help you define the proper work/life balance for you in this season of life, plus advice on how to assess your current pricing structure and services profitability.
In this episode, we discuss:
- Getting clear about your vision for your company and your entrepreneurial path
- Defining the really important things in 2022 that you didn’t have time to dedicate your focus on
- Understanding your season of life and how that affects your work schedule
- Planning questions to ask yourself to map out your spa’s pricing and services
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/311
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
A hard truth I share often is “if you aren’t paying yourself, unfortunately you have a very expensive, time-consuming hobby.”
As we prepare to turn the calendar over for a new year, understanding how to set your financial goals based on how much you want to pay yourself is vital for spa owners to get serious about their money.
That’s why in this episode of Spa Marketing Made Easy, we cover the financial percentage breakdown I use and recommend for spa, plus how to set milestone goals for weekly, monthly, and annually financial goals.
In this episode, we discuss:
- The percentage breakdown I recommend for organizing your weekly revenue
- Planning questions to ask yourself to map out what you need to make to build the life that you (and your family) want to live
- How to divide an annual revenue goal into monthly, weekly, and daily micro goals based on the number of providers in your spa
- One strategy to implement in your spa to prioritize employee engagement and to help them feel a sense of accomplishment and worth
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/310
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Where is the first place people go to share recommendations, give reviews, and connect with other people in their communities?
Facebook AKA the new “digital word-of-mouth” platform.
You’ll often hear me talk about how in order to attract new clients, you need to meet them where they are online. That place is inside Facebook groups.
In this episode of Spa Marketing Made Easy, Maria Ramos, known to her 80,000 Facebook group members as “The Money Making Esthetician,” joins me to share how she gained 250+ new leads by implementing a Facebook groups marketing strategy she heard right here on our podcast.
Before we dive in, I want to preface that today’s episode is not about building your own Facebook group from scratch (which could be a good strategy depending on your business), but rather how you can leverage established active Facebook groups in your area.
In this episode, we discuss:
- Results Maria experienced after implementing this Facebook group strategy
- Importance for new providers to get hands-on experience during the onboarding process
- The use of a Google Form to capture lead information and segmenting those leads by area of interest
- Focusing on providing a quality experience for every client, especially when it’s for new providers’ practice
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/309.
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
There’s no surprise that females in leadership positions try to suppress their feminine energy. That’s because emotions in the workplace are generally seen as a sign of weakness.
As beauty industry leaders, it’s our duty to take back our power and lead with feminine energy. When we embrace our femininity, we become more direct, strong, intuitive, passionate, creative, and loving leaders.
In this episode of Spa Marketing Made Easy, Angela Jia Kim, founder of Savor Beauty, a natural skincare and facial spa brand inspired by Korean beauty and self-love rituals, joins me.
Angela has been called “the unexpected beauty virtuoso” by MindBodyGreen after creating an award-winning skincare in her kitchen, becoming an accidental entrepreneur, and building a multimillion-dollar enterprise around the philosophy of manifesting beauty, brilliance, and balance.
She has led hundreds of women empowerment workshops and her Savor Beauty Self-Care Planner has sold over 100,000 copies. A highly recognized skin and self-care expert, her skincare and spas in New York City have been chosen as “Best of New York” and featured in top publications such as The New York Times, Vogue, Elle, People, Allure, Well+Good, and more.
In this episode, we discuss:
- Personal experiences of navigating burnout and feelings of overwhelm early on in our entrepreneurial journeys
- Mindset and energy practices shifts to help shift us into embracing our feminine energy in leadership
- An overview of the Savor Beauty skincare regimen inspired by Korean beauty and self-love rituals
- The Savor Beauty Self-Care Planner practices that take less than 30 minutes and help start each day with intention
- A key role in business growth is building personal relationships with customers and making them feel valued
To read the full show notes for this episode, visit:
http://www.addoaesthetics.com/blog/308.
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Ever felt that flow of the 24-hours-in-a-day or 40-hours-in-a-work week doesn’t actually flow? That’s because those timeframes weren’t built with our innate energetic cycles in mind, especially for women.
For women, understanding our cycle is not only a foundational element of understanding your feminine energy, but when viewing it through the lens of business and work, becomes a powerful code for unlocking your best life/work balance, structure, and schedule.
In this episode of Spa Marketing Made Easy, I’m chatting with Renae Fieck, mom of three, occupational therapist, and the founder of Cycle Advantage and host of the Cycle Advantage Podcast about optimizing your business and life according to your cycle so you can gain leverage as a CEO, balance the demands of life, make a bigger impact, and get bigger results without adding more stress or needing more time.
No matter where you’re at in your feminine journey or lifecycle, and even if you’re a person who doesn’t have a cycle, but works closely with women who do, you’ll find this episode insightful and inspiring!
In this episode, we discuss:
- How embracing our cycle and what’s actually happening with our cycle changes the way we show up in life, within business, and as a leader
- Some of our personal experiences in finding and tuning into our feminine energy and how big of a role our cycle plays in all facets of our lives as feminine beings
- The ways we can create microshifts in the ebbs and flows of our workflow so we can better align with our natural energetic cycle
- The four key phases of your cycle and how they manifest in the ways we might feel and show up
- Insights into how we can tune into our natural cycle even if you’re not menstruating and how to help your body to adjust and align to a natural rhythm
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/307
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Gratitude grows from the cultivation and discipline of daily practice, but the source of your gratitude? Well, that all lies in the power of a positive mindset.
A business friend of mine shared that “a positive mindset is your greatest weapon,” and in this episode of Spa Marketing Made Easy, I wanted to dive deeper into this practice of building up and strengthening your positive mindset so you can not just survive the rollercoaster ride of entrepreneur and Spa CEO life, but actually enjoy it.
Tune in as I share my top 5 go-to ways to break your brain out of the mold of its typical thought pattern to pave the way for more positive thinking that begets gratitude, and naturally, better outcomes – because a grateful attitude sees the opportunities and lessons in all circumstances.
In this episode, I discuss:
- Why I’ve worked diligently to train my brain to see the positive in all situations
- Identifying what “positivity” means, and doesn’t mean, in the context of mindset so that we’re acknowledging the light and shadow sides of this work
- Signs that you need to do some mindset work to reframe how you’re viewing life and business, and thus, how you’re responding to them
- 5 tangible things you can start doing today to train your brain for positivity
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/306
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
My hope is that if you’ve been a long-time listener of the podcast, money talk no longer makes you cringe, but rather, lean in. And if you’re a new listener, well, have I got a treat for you because getting comfortable with the topic of money is the first step toward achieving your version of financial freedom and success (whatever that means to you).
In this episode, I’m joined by Melissa Houston, CPA, CGA and the founder of She Means Profit, a business consulting firm dedicated to helping business owners have the proper financial and business strategies in place to create more profit in their businesses. As a columnist at Forbes and other top-tier media publications, Melissa provides advice on business and personal finance to entrepreneurs, and she’s also the author of Cash Confident, which will print at the start of summer in 2023.
In this episode, we discuss:
- Why emotion is often entangled with our thoughts, stories, and beliefs around money and how we can begin untangling the mess
- The distinction between revenue and profit, not only from a financial perspective, but a growth perspective
- Questions to ask yourself to get to the root of your money mindset and Melissa’s top tips for shifting your thoughts and beliefs around money so that they’re serving you instead of hindering you
- The big-picture view of Melissa’s 5 Steps of her Cash Confident Framework
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/305
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
I know I’m not the only planning nerd out there who loves a fresh notebook, clean slate spreadsheet and new year marked on the calendar! However, as eager as we may be to start plotting our 2023 plans, diving right in doesn’t serve our goals in the long run.
If we want to set goals that actually make us feel accomplished and aligned, are a joyful process to achieve, and get met and surpassed in the realistic timeframe we aim for, we have to be intentional with WHY we’re setting those goals in the first place.
That’s why in this episode of Spa Marketing Made Easy, we’re covering the questions I ask before setting any “New Year’s” goals or devising any annual plans to make sure that they not only happen, but they feel good to work toward all year long and beyond.
In this episode, you’ll hear:
- The five key questions I ask myself before doing any goal-setting, planning or creating financial benchmarks
- A perspective shift around why we set goals and the intentions behind them
- How to align your life aspirations with your business goals so that the flow together and feed each other in a way that feels good on a soul-level
- Why it’s critical to do this work first before we dig into annual planning and why it’s beneficial that we start this process now
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/304
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
What does it actually mean to “go viral?” Maybe you automatically think of a meme that circulates around the internet at warp speed or a dance or social media challenge that everyone and their mom (literally) is posting to their profile, filling your feed with the same song and dance.
As a brick-and-mortar spa owner, you may be thinking, “does attempting virality matter if I’m trying to cater to the people in your local area?” On this episode of Spa Marketing Made Easy, I’m chatting with return guest, Brendan Kane, on the art and science of crafting content with virality in mind using the insights he and his team have studied and compiled through his Viral Trends project.
If you didn’t listen to our first episode with Brendan, here’s the short and sweet synopsis of his prolific body of work – Brendan is the author of the international best-selling books, ”One Million Followers” and “Hook Point: How To Stand Out In A 3 Second World.” As the founder and CEO of the Hook Point agency, Brendan and his team have generated 60 billion views and 100+ million followers for the content they have worked on.
In this episode, we discuss:
- What it actually means to “go viral” and where viral content stems from
- The two key facets behind every viral piece of content that need to be mastered if you want to generate views and velocity with your content
- Shifting your perspective behind content creation from one-to-one to one-to-many
- Specific implications of creating viral content as a small business owner and brick-and-mortar spa owner
- All the varying factors of “viral” content that Brendan and his team assess through their Viral Trends Project to determine what plays the most important role in vitality
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/303
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Increasing overall efficiency in your spa (and thus, increasing your profit margin) is partially dependent on your team, but the other half of the equation? It’s in the tech.
It’s no secret that I’m a fan of utilizing software alongside your systems in your spa and there’s no shortage of software options for every facet of business on the market, but when it comes to the question of “what’s the best spa scheduling software out there?” It’s a question my team and I get time and time again, which is why I set out to do a series of interviews with the founders of various spa scheduling software companies so you can make the best informed decision for your spa business.
And joining me for the latest interview in the series is, Daniel Lang, Co-Founder and CEO of Mangomint, a company with a mission to make salon and spa software invisible. Yep, you read that correctly, and they achieve that in a number of really cool ways and features. Tune in to get the scoop on how Mangomint differentiates itself as a spa scheduling software and if it would be a good fit for increasing your spa’s efficiency.
In this episode, we discuss:
- What makes Mangomint different from other spa and salon scheduling services and softwares
- Mangomint’s approach to crafting their features and what considerations they made in crafting some of their unique features and how they benefit you as a Spa CEO
- What kind of spa and level of business Mangomint typically works best for
- Daniel’s insights as to how Mangomint’s integrations and various features can grow with a spa as they expand and scale
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/302
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Starting your spa’s SEO marketing journey can feel like an adventure with countless starting points, obstacles, and off-shoots – all of which look promising. Sure, choosing your own adventure can be fun, but oftentimes it’s overwhelming with too many options.
And if you’re thinking, “what the heck is SEO?” don’t fret, my guest and I on this episode of Spa Marketing Made Easy are going to spell it all out and discuss which areas are most important for you to focus on as a spa owner.
Joining me in this episode is my guest Ryan Files, the Vice President of Sales with High Level Marketing, a full-service digital marketing company that has some really unique processes and tools particularly around SEO.
With over ten years of experience and holding six separate Google certifications, including Analytics, Display Advertising, and SEO, Ryan is especially focused on the healthcare and aesthetics industries providing business development and digital marketing solutions for his clients, which includes individual practices from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as Rohrer Aesthetics, BTL, The Salt Facial, and PDO Max.
In this episode, you’ll learn:
- What SEO is and why as spa owners you should care a lot about this specific spoke of the digital marketing flywheel
- The three key types of SEO that Ryan groups within this area of marketing into to provide focus to your efforts whether you’re just beginning your SEO journey or looking to beef it up
- How long you can expect to see results after putting in dedicated effort to your spa’s SEO strategy
- How SEO works as you put in effort over time and how using paid Google ads can impact your timeline, plus Ryan’s suggestions on how to allocate your time and monetary resources to dedicate to SEO based on where you are in business
- How Google Maps and Reviews play into your rankings as a local brick and mortar business, and some insightful stats to help mitigate unsavory or phony reviews
To read the full show notes for this episode including the link to connect with Ryan, visit: http://www.addoaesthetics.com/blog/301
Head to https://meetings.hubspot.com/rfiles to get your spa's complimentary 30-minute SEO audit from Ryan – In the "company name" input field on the form, insert "Addo" next to your company name so he knows you’re a listener!
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
“No one will ever care about my business as much as I do.” Ever uttered or thought that before? If you have, you’re not wrong.
While it is true that as the Spa CEO, you will always be the one most invested in seeing your business grow and succeed, there are countless potential (future) team members out there who will see and love your vision, and be excited to help you take it forward.
In this episode, we’re going to shift our perspective over from “I’m struggling to build a team that believes in making this business thrive as wholeheartedly as I do” to “here are our clear and defined priorities, so that we’re all on the same page and working toward our greater growth goals together.” Sound enticing? Then tune in!
In this episode, I discuss:
- The critical reason why you need to get all your company’s and team’s to-do out of your brain, off of paper, and into a legitimate project management system
- What you should really be focusing your time on as the Spa CEO
- My do-not-skip exercise to understand where you’re spending your time and efforts and where to begin in reallocating them
- How to set up your project management system so that your team can succeed with becoming aligned with your priorities
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/300
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
While there will always be something new to learn and explore in business, there’s absolutely one truth I know about business that will never change – and it’s that as an entrepreneur, personal development is the most important element of becoming a strong leader for your company.
In this episode of Spa Marketing Made Easy, we’re turning toward the inner layers of our minds and hearts to delve deeper into how to be loving and what it means to be a heart-centered leader. And here to share her wisdom is Danielle LaPorte, a prolific writer, creator, and entrepreneur who has built a wildly successful brand and business that aligns with how Danielle wants to show up in the world with her light, gifts, and spirit.
And in case you’re not familiar with Danielle’s background, she’s a member of Oprah’s SuperSoul 100—a group who, in Oprah Winfrey’s words, “is uniquely connecting the world together with a spiritual energy that matters.” The former director of a future studies think tank in Washington, DC, where she managed a team creating global scenarios. She now speaks about the intelligence of the heart.
Tune in as we discuss:
- How to see the story behind the story and begin looking and noticing yourself and those around you with compassion
- What the heart is wired for and how we can lean into and open ourselves up to Self Compassion, shadow work and being more receptive to Higher Guidance
- Understanding the seasonal shifts between growth and pausing and how they are in service to one another, especially as an entrepreneur
- How to release from goals and set your sights on the bigger vision using your heart as a compass
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/299
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Strong leaders and intuitive entrepreneurs tend to have an innate sense of what their strengths are, but like everything in business, knowledge is power, which is why truly assessing your strengths are going to help you become the best version of yourself and leader for your team.
Here to discuss this topic with me is Coach Meesh aka Mechelle Barras, an executive coach, certified StrengthsFinder coach, Spa CEO of Pure Image Laser and Spa, and coach inside our Growth Factor Framework program. (Yes, she’s a woman of many roles and talents, something that is one of her core strengths as a master at being able to capture your attention and transform that into motivation!) Tune in and learn how completing the StrengthsFinder assessment can help you develop into the Spa CEO you’re naturally poised to be.
In this episode, we discuss:
- What the StrengthsFinder assessment evaluates and how to navigate your top strengths findings
- How your strengths factor into knowing your leadership style, employee relationships, and overall team dynamic
- Why it’s critical to get comfortable with your team being better than you and using your knowledge of your strengths to hire out your weaknesses
- Knowing where to put your intention and discovering where do I explore more and learn more about your unique strengths
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/298
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
If all the fall decor overflowing on store shelves wasn’t enough to remind you, we are officially on the cusp of the holidays, which also means that the biggest spa sales weekend is right around the corner!
If you’ve yet to define your Black Friday weekend promotions, or you know what you’re offering, but you need a little prepping pep talk to help you whip your marketing in shape, this episode of Spa Marketing Made Easy is for you!
P.S. - Want to hear solo episodes like this in real-time so you can engage in Q&A? Keep the conversation going and join the inside of the Spa Marketing Made Easy Community by clicking here.
In this episode, I discuss:
- Why the time to prep your Black Friday promotions is NOW
- The famous “Buy $100, Give $100” promotion that’s a hit around the holidays
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An overview of the “Retail Reversal” promotion and how to conduct it and set you up for repeat retail sales
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And best practices for positioning and promoting your Black Friday/Cyber Monday weekend offer
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/297
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From how much you should pay yourself to how much you can realistically pay your team (and continue to grow that team sustainably), there are a lot of factors that go into understanding the full financial picture of your spa.
In this week’s episode of Spa Marketing Made Easy, I’m sharing a breakdown of how to assess and allocate the money you have coming in and going out so that your spa can not just survive now, but thrive in the long-term to meet your bigger dreams and vision.
In this episode, you’ll learn:
- How to make financial decisions through the lens of understanding what our businesses can currently afford
- Why I use the Profit First method and the specific breakdown I recommend for spas to follow
- What factors you need to consider when it comes to your personal and lifestyle goals and how they impact the financial choices you make in your business
- How getting a strong grasp of your spa’s financials allows you to understand what you can afford in the now and future cast that into meeting your bigger future vision
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/296
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
There are countless personality assessments on the market (if you’ve been a long-time listener, you know I’m partial to the Myers-Briggs Type Indicator test), but there’s another assessment that takes an entirely different approach to understanding the core of who you are, and it’s called Human Design.
Here to help shed light on this way of thinking, being, and working, especially as a spa owner and entrepreneur is my guest, Victoria Fenton. Victoria is a Functional and Performance Medicine Consultant, Human Design and Gene Keys expert and Transformational Master Coach.
She has been in the world of personal development and healthcare for almost 20 years, training with some of the worlds’ most exceptional doctors and greatest spiritual teachers and in her work through her company Unveil Human Design,Victoria bridges the worlds of science and spirituality, offering truly holistic support for individuals to heal from suffering.
In this episode, we discuss:
- What Human Design is and what makes it different than other personality type assessments, plus, the data points it uses to gather and comprise your chart
- Victoria explains the 4.5 key types of Human Designs and what they mean in terms of your aura and how it feels to you, and makes you appear to the outward world
- How to use your understanding of your Human Design in decision-making and how to best use your energy to flow, especially as an entrepreneur
- Where you can utilize Human Design to enhance your spa’s team-building efforts, systems and operations, work environment, and team communication
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/295
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Ever feel like you’re working so hard to make your business grow that you hardly have a moment to relish in what you’ve built? How about feeling like despite your best efforts, you feel stagnant in your spa’s growth and you’re barreling toward burnout?
Newsflash for you: growth doesn’t always come from going, going, going toward your goals like the Energizer Bunny. Sometimes, it’s the slowdown, the pause, that holds the greatest power in harnessing your energy and resources helping you to grow in new ways.
In this episode, you’ll hear:
- How to identify the time to grow and the time to pause in business
- Why pausing is a form of personal self-care and how it can serve as a time to shift into the next stage of growth for your business
- Examples of what taking a pause can look and feel like
- A personal story of pausing that you can pull from when you start to doubt if you’re making progress or gaining traction while taking a break
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/294
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Wish you could peek behind the curtain on what goes into hosting a wildly successful spa event? Lucky for you, in this episode of Spa Marketing Made Easy, I’m talking with Kerri VanEe, one of my Spa CEOs from my Growth Factor Framework program about all the ins, outs, ups and downs of hosting her first spa event, which resulted in a whopping $90K in revenue that came in during the event and in the months to follow.
If you don’t have the pleasure of knowing Kerri from inside the Growth Factor Framework community, you should know that she’s an Advanced Registered Nurse Practitioner who has spent the last 20 years in the healthcare field, and she opened Essence Aesthetics and Health, a medical spa in a small rural Iowa town, in March 2021. That’s right, smack dab in the middle of a pandemic.
At Essence Aesthetics, Kerri and her team of Registered Nurses provide personalized medical grade aesthetic treatments as she works to empower her clients to show up more confidently and as their best selves. And after just 14 months of being open and hosting her successful birthday celebration event, which is what we break down in this episode, she is currently doubling her team. It goes without saying that Kerri’s a bonafide businesswoman, and the lessons she’s sharing in this episode are a must for Spa CEOs at every level to take note of.
In this episode, we discuss:
- How Kerri launched into owning her spa in the middle of the pandemic and what her goals looked like before settling on running an event
- Kerri’s backstory to the “why” behind her event and how she began to set the framework for what her event would look like
- What planning for the event looked like in terms of timeline, team, marketing efforts
- How her event took shape including the offer and what the event entailed, and of course, the results!
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/293
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Do you want your spa to reach the coveted seven-figure benchmark? That might sound like a trick question, but honestly, it’s a valid one.
More money requires more of you to uplevel into being a Spa CEO, but if hitting the million dollar benchmark is a goal you’d like to hit in your business, then listen up, because I’ve got good, and possibly surprising, news for you – hitting a million dollars in your spa may not be as big of a mountain to climb as you may think.
In fact, I’d argue that reaching the six-figure mark is much tougher, but if the million dollar mark is what you have your sights set on, then this week’s episode of Spa Marketing Made Easy is for you as I share the five things that million-dollar Spa CEOs do.
In this episode, you’ll learn about:
- How to look at your metrics and numbers to be able to hit your bigger vision goals
- Finding areas of opportunities in your business that you and your team can leverage
- The common perspectives and mindsets that million-dollar Spa CEOs share
- What things million-dollar spa owners do on the tangible and mindset levels to get ahead personally and professionally
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/292
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
When it comes to revving up your retail revenue, one of the most common avenues spa owners explore is private label. But often private labels can leave much to be desired in terms of what you, and your customers, actually want out of a product, especially one with your brand name on it.
Enter: custom formulations – if you’ve ever considered creating your own product line from the ground up, you’re going to love this episode of Spa Marketing Made Easy! Joining me on the mic is Lorraine Dallmeier.
Lorraine is the award-winning CEO of Formula Botanica, an online organic cosmetic formulation and business school which has trained over 14,000 organic formulators and indie beauty entrepreneurs in 175+ countries. A Biologist and Chartered Environmentalist by training, Lorraine is on a mission to teach the world to make formulation as commonplace as cooking.
Whether you’re just inkling with the idea of creating your own custom formulations, or you need an inspiring story of growing your empire (Lorraine started her journey with Formula Botanica as a side hustle while on maternity leave, which has led to a $6 million global eLearning empire with a team of 40), you’re going to love our discussion in this episode!
In this episode, we discuss:
- How Lorraine started her journey in custom formulations as a side hustle while on her maternity leave and how that eventually led to becoming the CEO of Formula Botanica
- What Formula Botanica helps their students achieve through their various educational courses and programs
- How Formula Botanica’s curriculum differs from other programs and what they cover in terms of global cosmetic regulations
- Why learning how to make custom formulations can benefit your bottom line as a spa owner
- What you can expect your main investments to be when creating your own custom formulations and product line/brand
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/291
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
You know that hosting an event for your spa can lead to a nice cash infusion, but you also know that an event has the potential of costing more than it brings in – in money, time, and energy. Sure, there’s plenty of marketing you can do to take your best shot at making your event a success, but when it’s all said and done, you’re still afraid that hosting an event could be too much of a roll of the dice.
Rather than making the move of hosting an event for your spa a marketing coin toss, tune into this short and sweet episode of Spa Marketing Made Easy where I’m sharing the number one mistake to avoid so you can kick off planning an event so that it's a smashing (i.e. highly profitable) success!
In this episode, you’ll learn:
- The number one mistakes spa owners make when planning to host an event in their spa
- Questions to ask yourself when planning your spa event
- How to tie your business goals to the offer you’ll present at your spa event
- Evaluating the success of your event based on the timeline that aligns with your goal
- How the planning process and marketing differs based on your event goal
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/290
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Social media tends to be the hot topic when it comes to digital marketing, and while it is a crucial pillar in your overall marketing strategy, there’s another pillar that is equally as important, but is often overlooked – but not today!
I’m talking about SEO aka Search Engine Optimization, and here to discuss it with me on this episode of Spa Marketing Made Easy is Caitlin Strempel. Caitlin is an SEO expert and marketing success coach who helps business owners get to the top of their industry by getting to the top of Google and found online at her company, Rising Ranks Digital.
Caitlin has worked with locally-based businesses all the way to large-scale global brands such as Under Armour, Lexus and more, and she’s proud to have a 100% success rate at getting her clients to the first page of Google, which is something she’s going to share her top tips on in this episode.
In this episode, we discuss:
- What SEO is and why it’s especially important from a local business perspective
- The first step to getting started with honing in on your SEO efforts and Caitlin’s top recommended tool to use
- Using organic SEO efforts alone and alongside a paid Google ads strategy
- When spa owners should look into investing more time, effort and money into ramping up their business’ SEO
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/289
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
As you work toward becoming a Spa CEO and putting the systems and structure in place to allow your business to thrive without your hands being the one to turn the gears, something becomes abundantly clear; your money, when leveraged, can begin earning on its own.
Now, there are plenty of ways to create this leverage, but one way that spa owners in particular can benefit from is owning commercial real estate. Here to talk with me about it in this episode of Spa Marketing Made Easy is Annette Walter, the CEO of Timber Industries, which is the largest 100% women-owned pallet, crating and lumber distributor in the U.S., as well as iEvolve Consulting, a growth, strategy and operations business coaching firm.
In this episode, we’re diving into the topic of investing in commercial real estate to help diversify and grow your wealth, and if this topic has you feeling a little hesitant (as in the “who am I to…” variety), this episode is especially for you!
In this episode, we discuss:
- How Annette broke into the world of commercial real estate and why now might be the best time to begin your foray into this space
- The 101 on how financing and real estate transactions work in comparison to residential real estate and what the pathway to owning commercial real estate looks like
- Who you should have on your internal advisory board to help you make the most sound financial decisions both personally and professionally
- What you need to have to begin looking into commercial real estate opportunities - spoiler: it’s not as intense as you think!
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/288
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
If you have the dream of growing your spa or aesthetic business beyond its first six figures, building a team is non-negotiable.
You need to build a business that doesn’t rely on you, the Spa CEO, as the foundation…but what’s the best way to ensure that the team you are building is going to help you build for the long-haul? In this episode of Spa Marketing Made Easy, I’m talking about why understanding your MBTI personality type and those of your staff and team make all the difference in creating a company with effective communication aka a company with an infrastructure for growth.
In this episode, you’ll learn:
- What the MBTI Personality entails and what each letter determines about someone’s personality
- Why MBTI is my go-to personality assessment tool for hiring new team members and understanding my team member’s communication style
- How to assess your team’s individual personality assessments to fit your business’ team needs
- How you can utilize MBTI has a filtering tool during the hiring process
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/287
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
If there’s one word that encompasses nearly every entrepreneur’s desire to build a business, it’s “freedom.” Freedom to unlimited earning potential, freedom to work on your terms, freedom to grow in whatever direction you desire. The freedom to choose.
In this week’s short and sweet episode of Spa Marketing Made Easy, my goal is to get you thinking about what freedom means to you as a Spa CEO and as someone who deserves to live a rich and full life.
In this episode, I discuss:
- Why getting clear on your definition of “freedom” helps you to define your goals and growth path
- How freedom is multifaceted between life and business, and what it is that freedom means in the tangible sense
- What elements of freedom mean the most to me and why, plus how those freedom goals have shifted for me over the years and as my life and life circumstances have evolved
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/286
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
We always think it’ll never happen to us, but the reality is, it could happen to anyone and I’ve seen it for myself. I’m talking about your spa business getting hacked.
It’s one of those things we just don’t want to imagine or simply believe that it only happens to “big, household name” companies, but the truth is, data breaches and security hacks can happen to any business of any size. That’s why in this week’s episode of Spa Marketing Made Easy, I’m sitting down with my husband, Kyle, an MIT engineer and my resident tech wizard, to talk about all things cyber-security and good computer hygiene so that you can keep your business safe and secure in our digital world.
In this episode, we discuss:
- My personal experience working with a spa that got hacked and how it impacted their business
- The steps you need to take online to ensure your passwords are truly strong and secure
- Considerations around backing up your business’ data and crafting credentials that further secure your business’ information
- Our go-to password protection tool that we use to help onboard and offboard team members while ensuring our security information stays safe
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/285
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
It’s a business topic that often makes spa owners want to run for the hills or bury their heads in the sand, but I promise if you stick with me for this episode of Spa Marketing Made Easy, I’ll make it worth your while, and a lot less scary…
That’s right, I’m talking about metrics aka KPIs aka your numbers.
You may think it’s the most unsexy thing to think about in business, but it’s so critical to understanding where you're currently at in the health of your spa business, and tracking your progress to grow to the level you ultimately desire. Stick with me through this short episode and you’ll see that knowing your numbers is actually quite desirable, and not nearly as intimidating as you think.
In this episode, you’ll learn:
- What KPIs are and what they help you achieve in your business
- The 4 KPIs that are crucial for every spa owner to be tracking
- How the benchmarks for these numbers can differ depending on your spa’s business model and what to look for to see if you’re leaving money and earning potential on the table
- A simple breakdown of the “Revenue Per Hour Per Room” metric on a spa earning a million dollars in revenue to showcase how this is a 100 percent possible goal
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/284
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
To start a business and become an entrepreneur means you are a high achiever, but being a high achiever – one with big goals, dreams, and vision – doesn’t necessarily equate to being a high performer. However, as you might have guessed, being successful in achieving your goals and doing so in a way that leaves you fulfilled, energized, and purposeful, does require high performance.
In this episode, which was a coaching call inside of the Growth Factor Framework program, my guest, James Williams shared a fantastic presentation based on real-world data on the world’s most successful people, and what we can glean from them, and I knew I had to share it with everyone in the Spa Marketing Made Easy community.
James is a Performance Breakthrough Coach, founder of The Growth Edge, and speaker who is passionate about focusing on creating outer world impact through inner world mastery. His passion for mastering physical, mental and emotional performance in pursuit of his own life goals is only matched by his dedication to supporting his clients’ belief that anything is possible and available for them.
In this episode, you’ll learn:
- What does “high performance” actually mean and what does it look and feel like
- How high performers show up in their life and work and the six key secrets that the world’s most successful high performers have in common
- The key life factors that high performers have at heightened levels and are able to sustain
- The vital importance of self-care, sleep, knowing your mission, and more; plus, what it actually means to be selfish in the way you carry out your daily life (it’s not what you think)
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/283
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
freedom? Now comes the question: do you know how to shift that from dream to tangible reality?
Join me for Spa Business Bootcamp, a 5-day live training series from June 5-9 to learn the key framework and core components needed to build and grow your spa to the next level (and beyond)!
During Spa Business Bootcamp, you’ll learn:
- DAY 1: How To Make Money In Your Business Everyday
- DAY 2: Using Social Media to Attract the Right People
- Day 3: The 5 Areas You Need to Systemize For True Freedom
- Day 4: Simple Structure Questions That Can Save Thousands
- Day 5: Scale + Additional Streams of Revenue
Ready to ramp up your spa’s growth to the next level? Register for Spa Business Bootcamp here and stay tuned for the limited-time replays on the Spa Marketing Made Easy podcast feed and in the Facebook group.
To learn more about and join the Growth Factor Framework, visit: www.growthfactorframework.com
Do you have a dream of owning a spa that provides both time and financial freedom? Now comes the question: do you know how to shift that from dream to tangible reality?
Join me for Spa Business Bootcamp, a 5-day live training series from June 5-9 to learn the key framework and core components needed to build and grow your spa to the next level (and beyond)!
During Spa Business Bootcamp, you’ll learn:
- DAY 1: How To Make Money In Your Business Everyday
- DAY 2: Using Social Media to Attract the Right People
- Day 3: The 5 Areas You Need to Systemize For True Freedom
- Day 4: Simple Structure Questions That Can Save Thousands
- Day 5: Scale + Additional Streams of Revenue
Ready to ramp up your spa’s growth to the next level? Register for Spa Business Bootcamp here and stay tuned for the limited-time replays on the Spa Marketing Made Easy podcast feed and in the Facebook group.
To learn more about and join the Growth Factor Framework, visit: www.growthfactorframework.com
Do you have a dream of owning a spa that provides both time and financial freedom? Now comes the question: do you know how to shift that from dream to tangible reality?
Join me for Spa Business Bootcamp, a 5-day live training series from June 5-9 to learn the key framework and core components needed to build and grow your spa to the next level (and beyond)!
During Spa Business Bootcamp, you’ll learn:
- DAY 1: How To Make Money In Your Business Everyday
- DAY 2: Using Social Media to Attract the Right People
- Day 3: The 5 Areas You Need to Systemize For True Freedom
- Day 4: Simple Structure Questions That Can Save Thousands
- Day 5: Scale + Additional Streams of Revenue
Ready to ramp up your spa’s growth to the next level? Register for Spa Business Bootcamp here and stay tuned for the limited-time replays on the Spa Marketing Made Easy podcast feed and in the Facebook group.
To learn more about and join the Growth Factor Framework, visit: www.growthfactorframework.com
Do you have a dream of owning a spa that provides both time and financial freedom? Now comes the question: do you know how to shift that from dream to tangible reality?
Join me for Spa Business Bootcamp, a 5-day live training series from June 5-9 to learn the key framework and core components needed to build and grow your spa to the next level (and beyond)!
During Spa Business Bootcamp, you’ll learn:
- DAY 1: How To Make Money In Your Business Everyday
- DAY 2: Using Social Media to Attract the Right People
- Day 3: The 5 Areas You Need to Systemize For True Freedom
- Day 4: Simple Structure Questions That Can Save Thousands
- Day 5: Scale + Additional Streams of Revenue
Ready to ramp up your spa’s growth to the next level? Register for Spa Business Bootcamp here and stay tuned for the limited-time replays on the Spa Marketing Made Easy podcast feed and in the Facebook group.
To learn more about and join the Growth Factor Framework, visit: www.growthfactorframework.com
Do you have a dream of owning a spa that provides both time and financial freedom? Now comes the question: do you know how to shift that from dream to tangible reality?
Join me for Spa Business Bootcamp, a 5-day live training series from June 5-9 to learn the key framework and core components needed to build and grow your spa to the next level (and beyond)!
During Spa Business Bootcamp, you’ll learn:
- DAY 1: How To Make Money In Your Business Everyday
- DAY 2: Using Social Media to Attract the Right People
- Day 3: The 5 Areas You Need to Systemize For True Freedom
- Day 4: Simple Structure Questions That Can Save Thousands
- Day 5: Scale + Additional Streams of Revenue
Ready to ramp up your spa’s growth to the next level? Register for Spa Business Bootcamp here and stay tuned for the limited-time replays on the Spa Marketing Made Easy podcast feed and in the Facebook group.
To learn more about and join the Growth Factor Framework, visit: www.growthfactorframework.com
Many spa owners get into their path of entrepreneurship because they love the work, the people, the transformations they help their clients make. But as many spa owners discover, being a provider in the treatment room isn’t something many of us aim to do forever. If you’ve been thinking about your next stage of spa ownership and crafting an exit strategy that keeps your spa successful but allows you to remove yourself from the treatment room, I’ve got a treat for you today.
In this episode, I’m talking with my long-time client and dear friend, Andrea Klein, who is now on the “work optional” path of entrepreneurship. This is a woman who was operating as a solo aesthetician just a few years ago and has now built her spa to 7-figures and is branching into the world of ecommerce and non-profit work.
If you don’t know Andrea yet, she is a licensed aesthetician, multiple business owner and self-proclaimed women’s activist. She started her career by going to beauty school at age 34 and in less than 9 years she’s built a 7-figure day spa that she was able to retire from so she could focus on her life’s purpose, the Liberté Foundation for Women.
Andrea now travels the world documenting women’s stories of freedom and entrepreneurship, and through her nonprofit, she is able to share the gift of freedom through grant giving to female small business owners around the world.
In this episode, we discuss:
- Some of the mindset shifts Andrea has to go through as she removed herself from her spa and relied fully on her team
- What things Andrea had to get clear on in order to pave the path forward for her spa to be able to operate in the day-to-day without her
- The importance of acknowledging and overcoming limiting beliefs and a discussion around feminine energy and embracing our natural gifts and inclinations
- How Andrea is scaling for impact through her work with her skincare company and her 501-c3 non-profit, the Liberté Foundation
- More insight on how AddoAesthetics is participating in the the Liberté Foundation’s mission through grants for women in the spa and beauty industry
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/282
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
In this week’s episode, we’re flipping the mic as I act as guest on my dear friend and client Mechelle Barras’ podcast, Mindset Great! If you’ve been a listener of Spa Marketing Made Easy for awhile, you’ve likely heard Mechelle’s story (and if not, be sure to go back and give it a listen - link below!), and I was honored when she asked to interview me on her podcast.
And since we have so many new listeners who may not be as familiar with my entrepreneurial story, I hope this interview serves as a good introduction, and that you can walk away with a few nuggets of wisdom.
Because, as you’ll hear, one of my favorite business mantras is that “a rising tide lifts all boats,” and since I’ve certainly picked up countless lessons over the last eight years, I’m happy to be able to share them with you, my fellow CEO!
In this episode, we discuss:
- How I started my entrepreneurial journey and why I consider myself an “accidental entrepreneur”
- What support systems I’ve had and continue to put in place to be able to accomplish my personal and professional goals
- My approach to planning within my business and how my personal life serves as the driving force behind all my decisions
- Why I’m partnering with the Liberté Foundation to provide grants to women in the spa and beauty industry
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/281
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Anyone who has done their thorough research on technology solutions for their spa knows there is no shortage of tools to choose from. The good news is that you have a plethora of choices, the bad news is that you have to sift through them all!
In an effort to help you with the sifting, in this episode of Spa Marketing Made Easy, I’m chatting with Willem, who is Head of Appointments and Messengers at Square. Square helps businesses across the globe more easily run and grow their businesses with its integrated ecosystem of commerce solutions, and Square Appointments provides an all-in-one POS booking solution specifically designed for the beauty and wellness space. In this episode, he’s answering all my questions on what Square is capable of so you can get the real 4-1-1 if it’s the best software solution for you and your business.
In this episode, we discuss:
- What Square brings to the table as an all-in-one software solution for spas and salons
- The key services that Square provides that are critical for your brick and mortar success
- Square’s capabilities for integrating with your digital marketing and online storefront
- Square’s varius tech functionalities around advanced marketing techniques, selling capabilities, customer relationship management, and more
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/280
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Between new platforms showing up on the scene, constant algorithm shifts, and only so many hours in the day, cracking the code on social media can feel like playing a game where the rules change every time you get to a new level.
While some of those things have truth, the good news is that the key to social media success and creating content your ideal clients and customers actually want to engage with is actually based on a single rule: create great hook points. Here to break down this concept with me is Brendan Kane, an outside-the-box thinker, speaker and author who empowers brands to scale by helping them stand out and beat competition in crowded and oversaturated markets.
Brendan is the author of the international best-selling book One Million Followers and the newly released Hook Point: How To Stand Out In A 3 Second World, as well as the founder and CEO of the Hook Point agency. Brendan has worked with hundreds of individuals and brands including MTV, Taylor Swift, and Rhianna. Tune in and take note, this is an episode chock-full of tips you’ll want to put into action today!
In this episode, we discuss:
- Brendan’s backstory on how he broke into social media and how that journey brought him to building a following of 1 million people
- Why it’s critical in today’s media landscape to be able to grab attention effectively
- The true purpose of the algorithm and why we it’s not the number one thing we should be concerned about with our social media marketing strategy
- The 3 key factors that define a successful hook point and how we can start creating them in our marketing and social media content
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/279
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
One of the business mantras and beliefs that I hold deep down to my core and that I’ve practiced before even officially starting my own business is that community is greater than competition. I truly believe that this mindset is critical for finding success, especially as more and more people venture into entrepreneurship, especially within the aesthetics industry.
Someone who identifies with and speaks to that notion beautifully is my guest on this episode of Spa Marketing Made Easy, René Serbon. René is an international skin expert who started her education focusing on business studies in marketing and then moved to aesthetics, and is now a sought-after skincare educator and serves on the board of education for the International Association For Applied Corneotherapy. With a host of aesthetic certifications, accolades, and subject matters in which she is an expert, René is truly a full-scope professional, but as we discuss in this episode, becoming a master of your trade requires more focus versus collecting more skillsets.
In this episode, you’ll hear:
- René journey from being a professional waxer to shifting into skin-focused expertise and branching into education
- What Corneotherapy is and how it differs from other skincare practices, techniques, and philosophies
- Why it’s critical to pinpoint your niche and how to begin discovering what yours might be
- How to make your specific processes, for skincare treatments, consultations, and business scalable and sustainable
- Why selling is a service and a mindset reframe around what it means to be a skincare expert who gets paid what they’re worth
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/278
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Whether you’re working to hit that first 6-figure year in your spa or you’re climbing the mountain to a million, there is never a better time to get your financial plans in order than now – even if you’re listening to this episode a week, 2 months, or 2 years after its original release.
Here to discuss the timeless topic of financial planning with me is Brent Weiss, the co-founder and Chief Evangelist of Facet Wealth whose role is to be the “keeper, speaker, and champion” of the Facet Wealth cause, which is to give everyone clarity and confidence by building a financial plan based on personalized advice for all the financial decisions that impact your life. Now, all you loyal listeners know I’m a nerd for money conversations, but Brent truly makes the topic of financial planning a feel-good experience, and I can’t wait for you to tune in.
In this episode, we discuss:
- Why having a financial plan and financial advisor is so important, especially as a business owner, and why it’s critical that you align your financial plan with your life and business goals
- How traditional financial planning services work, and how Facet Wealth is working to do things differently
- Brent’s top insights on what to look for when finding the right-fit financial advisor for you and what key indicators to look out for when interviewing your potential advisor
- Why it’s never too late to craft a financial plan and why you need a “To Be” list versus a “To Do” list when it comes to your financial planning vision
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/277
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
A system for your systems? I know, it sounds like systems inception, and maybe it is, but it’s also the critical key that unlocks the ability to truly have a systems-based business. Because here’s the thing, you can have systems documented here and there and you could even have a decent number of SOPs being utilized…
But what happens when a piece of the process changes? Or someone new gets hired? Or a new system needs to be created? In this episode, we’re diving into the process of crafting a system for your systems development so you can get your business humming along and maintain its progress as a well-oiled machine.
In this episode, you’ll learn:
- What it means to have a system for creating your systems and why this is a critical piece to running a true systems-based business
- The mindset shift you need around systems to make this process work for you in the long-run and the quarterly practice you need to put on the calendar to make your systems goals a reality
- A breakdown of how we organize, update, and manage our systems so that they evolve alongside the evolution of the business and help us to continue to grow and operate efficiently
- My top tips for keeping up with and evaluating your systems as the Spa CEO
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/276
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Have you ever dreamed about being an aesthetic expert who’s a household name? Or the owner of a spa that the stars frequent? Maybe you want to be industry-known as a thought leader and educator? No matter what level of stardom you envision for yourself, the first step (and maybe the peak you aspire to) is becoming a micro-celebrity.
Joining me in this episode to explain what being a micro-celebrity means, what it entails, and how to become one is Ron Reich. Ron is a marketing and launch strategist for mission-driven experts and coaches who want to scale from 6 to 7 figures and beyond. Together we’re talking all about how to up-level your authority to skyrocket your industry influence.
In this episode, you’ll learn:
- The benefits of positioning yourself as an industry influencer
- What it means to be a “micro-celebrity” and what steps you need to take to become one
- Why getting clear on your niche is crucial to building your authority
- Ron’s top tips on getting clear on your values and creating a brand-aligned atmosphere
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/275
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
In theory, I think we all understand that a positive mindset and a good attitude will take you far in life no matter what you do personally or professionally. But truly unlocking your highest potential takes a lot more than positive vibes. As my guest in this episode of Spa Marketing Made Easy explains, taking intentional and aligned action to rewire our brain (a process she calls Mental Rehearsal) is the unlock that brings us beyond more surface-level mindset work and into true personal evolution and development.
Mindi Huebner is an Intuitive Mindset Mastery Coach, NLP practitioner, a certified Health, Life and Success coach and Clinical Hypnotherapist. Mindi’s number one mission is helping women to reveal and release their limiting beliefs and embrace the confident, wildly successful humans they were made to be. Listen in on this episode where we delve into Mindi’s tips around rewiring your brain as the key to unlocking your magic so that you can create a soul-aligned business and extraordinary life.
In this episode, we discuss:
- The keys to moving past limiting beliefs and why we have them
- Mindi’s practice of “Mental Rehearsal” and how it works to begin unlocking your mindset that’s framed with positivity and for abundance
- Steps for how to begin conducting your own mental rehearsal
- Mindi’s top tips for setting yourself up for mindset work success and taking any shame out of the equation
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/274
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
As the last couple of years have unfolded, I’m sure you can attest to the fact that exhibiting resilience and perseverance feels like a mental and emotional workout. It takes a lot of effort and stamina, but as you continue to do it and do it more often, the easier it becomes.
Working out your body is exactly the same, and as my guest on this episode shares, there’s a real, scientific link (more than one) between the mind-body connection, and choosing to harness this as a human and as an entrepreneur is one of the most tried-and-true ways to reach your definition of success.
In this episode, I’m joined by Zac Marion, a professional runner whose journey began unconventionally with a simple desire to lose weight. Well, a 100-lb weight loss eventually led to competing in 100-mile ultramarathon races around the world and a career change from business to completing a doctorate degree in physical therapy.
As my go-to iFit trainer, Zac has personally led me through great physical feats that have also helped me to strengthen my mental fortitude, which in turn helps my business and I knew I had to get him on the mic to share his expert knowledge and perspective.
Tune into this episode to hear:
- Zac’s personal health journey and how he made the decision to choose a new path rather than the one that was automatically assigned to him
- How your “Why” applies to all facets of life, including your personal health journey and how that then intertwines with your business vision
- The science behind movement and mindset, and the impact it has on your mental fortitude and perseverance
- Why investing in your health is the ultimate investment, and how you can begin to reshift your perspective to make it a priority
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/273
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
We all know that revenue is critical to running a successful, profitable, and sustainable business, but what’s often overlooked is that some revenue has a higher value to your business’ bottom line than others.
Yes, a dollar is still a dollar and that won’t change, but what can shift is the flow of cash in your business based on the various revenue streams you’ve built. In this episode of Spa Marketing Made Easy, I’m covering the three key types of revenue you’ll want to have working within your spa and how they work with and flow together to give your business the ultimate financial foundation to grow on.
In this episode, you’ll learn:
- Why having diversified revenue is important for your business’ financial cash flow
- The ultimate goal of having multiple revenue streams and what it can help you achieve in your business growth journey
- A breakdown of the three types of revenue streams every spa needs
- How to weave together and leverage all three to give your business the best financial ground to stand on
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/272
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Raise your hand if you ever heard “money is the root of all evil” while growing up. Or how about “money doesn’t grow on trees”? My guess is every listener's hand is raised and you might even be thinking, “those are things I say now.” Here’s the thing, money isn’t evil, it’s energy. It can be a powerful tool that lends itself to accomplishing fantastic works of good for our families, communities, and the world at large.
But as my guest on this week’s episode, Emily Williams, shares, if we don’t break down our money blocks, we’re never going to be able to level up our abundance to that place of utilizing money as a true force for good on a grander scale. If you’re not familiar with Emily’s work, she is a money mindset expert, success coach, author, speaker, and CEO of I Heart My Life where she helps executives and entrepreneurs break through their limiting beliefs and rewrite their money stories, so that they can increase both their income and their impact, and feel more fulfilled and satisfied than they ever have before.
Together, we discuss:
- Examining your deeply rooted money beliefs and digging in to finding where they lie so you can begin to uproot them
- How your money mindset can hold you back from your goals or help you accelerate toward them and why it’s critical to understand how the concept of “worthiness” ties into our money mindset
- Ways in which you can begin to “flip the switch” on your money mindset to become less scarcity-minded and lean into abundance
- Why knowing and asking for what you want are critical steps in busting through money blocks to build the life and business you love
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/271
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Did you think direct mail marketing was dead? Anything but, my friend! Although the massive social media platforms we all know and love have dominated the marketing landscape for the better part of the last decade and brought amazing ROI, the reality is that in our current world, these digital platforms are NOISY!
So, how do you differentiate and diversify when it comes to reaching your audience and spending your marketing budget? Dave Fink, the CEO and founder of Postie and my guest on this episode of Spa Marketing Made Easy, is here to answer that question and share how he is reinventing direct mail marketing for a digital world. Dave thinks the best-kept secret in marketing is hiding where you least expect it — your mailbox, and with a 20+ year career he’s generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club and a number of celebrity brands.
In this episode, we’re diving into how today’s direct mail isn’t an old school cash trap, but can be the strategy that leverages your marketing budget in the long-term.
In this episode, we discuss:
- The benefits of using direct mail within your spa’s overall marketing strategy and how it differs from the direct mail from the last decade(s) prior
- Why direct mail naturally provides for a longer marketing window and why it’s particularly beneficial for brick-and-mortar based businesses
- The key things brands that are excelling with direct mail marketing strategies are doing to make their marketing pieces stand out
- Weighing the benefits and drawbacks of social vs. direct mail and how to get started with implementing a direct mail marketing strategy into your business
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/270
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Whether you’re making good amounts of it or you’re not taking home as much as you’d like, there’s one thing that almost every entrepreneur can identify with, and it’s that there’s always something you could be doing to improve your money situation.
From stabilizing your cash flow to getting more organized, my guest on this episode of Spa Marketing Made Easy, Nicole Cooley, is wholeheartedly focused on helping others not feel overwhelmed with handling and owning their current finances as well as their financial future.
With a holistic approach to money that combines your numbers, values, beliefs, and dreams, Nicole helps her clients build systems that bring you confidence so you can feel empowered with your money and move on to achieving your biggest goals.
Tune in as we discuss:
- How having a money and budgeting system in your business allows you to make better business decisions
- Nicole’s definition of cash flow and why this is often overlooked in many common, well known financial systems
- The three key areas of a sound financial system that will allow you to see the full picture of financial health for your business
- Why it’s critical to noot just know where your money has gone, but also where you’re planning for it to go in the future
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/269
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
If you’re reading this there’s likely one thing you know for sure, it’s that you’re burning the candle at both ends, or you’re awfully close to it. But the one thing you may not know is whether now is a good time to hire and bring on help so you can ease the load you’re carrying in your business.
I get it, hiring in your spa can often feel like walking a tightrope as you need to strike a careful balance to ensure that you’re in the right place to bring on a new hire while also not waiting until it’s so late in the game that hiring feels more like a burden than a relief. While my overall goal for all my Spa Marketing Made Easy listeners is to help you get your dream team on board sooner rather than later, in this episode, I want to help you pinpoint your timing so that you can grow with the smoothest trajectory possible.
In this episode, I discuss:
- The first and more important thing you need to get clear on before embarking on building your team
- Three clear-cut signs that it’s time to bring on help into your business
- The financial breakdown of what’s possible when you begin to build out your team vs. what you can earn as a solo
- My tips for Spa CEOs who are looking to bring on more admin support and my go-to exercise for determining what you can get off your plate
- How to think big-picture and long-term to see how hiring plays into your bigger vision
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/268
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Whenever someone asks me my favorite thing about my work, I don’t have to think twice about the answer; it is hands-down seeing the growth and transformation of my students aka Spa CEOs inside of my programs. Today, you’re going to hear from one of those Spa CEOs who started in a place that so many of my students do and has truly flourished over the last few years including through the pandemic.
In this episode, I’m talking with Allison Cremona, the owner and master esthetician at Gidget's Beauty Box, a boutique skin care clinic in Northern Virginia that’s upbeat, fun and quirky in all the best ways, just like Allison. Over the years, she’s built deep relationships with her clients and community, and together we discuss how all these steps have paid off in helping her to grow and scale her spa.
In this episode, we discuss:
- The mindset blocks Allison has worked to overcome and move through to reach big goals for her business
- How Allison has crafted a unique look, experience and feel for her brand in her region that immediately puts out the right signals for her ideal client
- What steps and creative marketing strategies Allison has implemented over the past 3 years to exponentially increase her revenue and client base
- The future vision Allison holds for herself and her business plus the biggest step that has contributed to her growth thus far and that will continue to help her propel forward in her vision
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/267
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
You’re creating content for social media, running Facebook and Instagram ads, and sending emails about your promotions, but it seems like all you hear is crickets (and you’re tossing your ad dollars and marketing resources out the window).
Here’s the scoop: although sales can come from those who randomly find you online via social media or a search engine result, that’s not the most sure path to sales success. Your best method for ensuring that you actually capture your audience and convert them into a sale that’s not based on chance is by crafting a sales funnel.
In this episode of Spa Marketing Made Easy, you’ll learn what a sales funnel is, why they’re critical for conversion and how to get one built so you can stop relying on chance for sales and start seeing predictable revenue flow from your marketing efforts.
In this episode, you’ll learn:
- How funnels help support your client journey and how it provides a more secure structure for obtaining leads and sales
- The big picture overview of a typical funnel and some variations on how you can structure your funnel according to your spa’s specific offer
- My top tech tools for building out your funnel and what elements you need to have dialed in to see sales funnel success
- My tips for troubleshooting your funnel as well as conducting tests and making tweaks that optimizes your funnel for the best results
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/266
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Maybe you’ve got your sights set on getting out of the treatment room, but you’re not quite ready for full-blown retirement. Or perhaps you’ve successfully shifted yourself out of client services, your spa is running like a well-oiled machine and you’ve got time to pursue other avenues and income streams.
Whether you’re ready to take the leap now or you’re looking at what options and opportunities exist for you beyond the walls of your spa, this episode will give you my top tips for what you need to succeed in the space of online education as a spa industry professional!
In this episode, you’ll learn:
- My 5 key tips for becoming an online spa spa educator
- Questions to ask yourself as you embark on carving out your niche and standing out from other spa educators
- The benefits and the common myths and misconceptions of being an industry educator
- The tangible steps and strategies I’ve taken and used to grow my online-based consulting turned education business in the last 7+ years
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/265
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Over the last couple of years, we’ve witnessed the world and our industry be flipped upside down and shaken up like a snow globe, and while that has been a jolting experience, it’s also made apparent some tremendous opportunities that exist for spa owners, especially in the realm of digital education.
Our industry is primed for new ways for service providers to learn and refine their skillset as well as become educators, consultants, and coaches, which is why I’m so excited for you to learn from my guest in this episode because she is an incredible example to see what’s possible when you embrace your expertise and this business model.
Joining me is Kathy Taranto, a partner at AesthetiCare Medspa in Leawood, Kansas and a partner at MINT Aesthetics, a full-service aesthetic training and consulting group. In 2020, AesthetiCare did over $7 million in non-surgical aesthetics at one location, and everything that Kathy learns and practices through her leadership at AesthetiCare provides the ultimate first-hand experience that has allowed her to serve over 1500 clinics across North America and through digital education, reach countries all across the globe including, Australia, India, England and China.
In this episode, you’ll learn:
- Kathy’s journey to starting the online training brand, MINT Aesthetics, and how it was born out of efficiency, streamlining and seeing opportunity and being open to exploring it
- The value of starting scrappy and getting your project or idea out into the world
- Why now is a great time to consider integrating virtual and digital product and service offerings into your business
- What critical pieces you need to have in place to be able to make a dent in the digital space as an educator or consultant
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/264
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
What works with social media marketing for your spa may be ever-changing, but if there’s one thing that’s constant, it’s that social media isn’t going anywhere.
If you find yourself posting off-the-cuff, or not at all because you just can’t find the time or a picture/video to post, or topic to write a caption about, this is a sign that you need a strategy and a system for your spa’s social media. In this episode, I’m walking you through my 3-step process for crafting a plan for your spa’s social media so that it actually works for you (and not the other way around).
In this episode, you’ll learn:
- The ultimate purpose of social media and how understanding this purpose puts all your effort into perspective
- Why content topic mapping saves you time in the long run and how to make your topics cohesive so that they actually result in sales
- How to look at your social media activities and tasks through the lens of CEO time
- My top tips for how to efficiently and effectively create content for social media
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/263
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
If you’re a spa owner who has a tough time with finding their words, especially when it comes to the written variety aka wording for your website, brochures, and emails, you’re going to love this episode covering all things copywriting for your business. From top copy tips to best practices for hiring a copywriter who can capture your voice and take writing off your plate, this is an episode every Spa CEO can learn from.
Joining me is my guest, Nicki Krawczyk, a copywriter with 15+ years of experience,
writing for multi-billion-dollar companies, solopreneurs, and every size business in between. In addition to being a copywriter, she’s also taught thousands of others how to become professional copywriters and build thriving careers of their own via her website,
www.FilthyRichWriter.com.
For her, being "filthy rich" means having a job you love, being good at what you do, and making great money doing it, and in her new book, “Copywriting Strategies” she’s sharing all her secrets for entrepreneurs who want to write better copy and hire it out effortlessly.
In this episode, you’ll learn:
- What copywriting is and why it’s so crucial to your business to have strong copy
- Key traits to look for when working to hire or outsource to a copywriter
- Nicki’s top copywriting tips for business owners who want to sharpen their own copywriting skills
- Her top insights on hiring a great copywriter who’s going to provide you with a solid ROI
- Top missed opportunities in spa where your copy will help stand out amongst the crown and command premium clients
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/262
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Putting together a profitable promotion is always one of the hottest topics of conversation within the Spa Marketing Made Easy community as well as within the student groups for my programs, but I’ll let you in on a little secret…
One of the most profitable moves you can make doesn't happen in the planning or even while the promotion is live, it’s after it’s ended! In this episode, I’ll walk you through the process of conducting a promotional debrief and why this post-promo task is so important for setting you up for success.
In this episode, you'll learn:
- What a promotional debrief is and why they’re a critical part of your promotion process
- The key questions to ask yourself when conducting a promotional debrief
- Some of my tips for utilizing your promotional debrief throughout your promotion so you can stay present and focused during your active promotional period
- How to use your promotional debrief to ensure you have powerful future planned promotions
To read the full show notes for this episode and get our Promotional Debrief downloadable, visit: http://www.addoaesthetics.com/blog/261
Keep the conversation going and get our Promotional Debrief downloadable inside the Spa Marketing Made Easy Community by clicking here.
So, you’ve done all the brainstorming, the plotting, the planning of timelines, and outlining of tasks...now what?
Well, now comes the toughest part in my annual planning process, the doing. Now, I think that if you’ve aligned your goals with your values like we discussed in Part 1, the execution of your plan should actually be exciting and fun, however, there are going to be times when you want to stray off course, and that’s why you need accountability, which is what we’ll dive into here in the final part of our Annual Planning Series.
In this episode, you’ll learn:
- The next step in bringing your plans and goals to life so that they actually get accomplished
- My go-to project management software and how I input my goals and plans so that they are achievable
- Why having your core support people is crucial to your success
- Where to seek out your circle for support and things to keep in mind when choosing the people in your circle
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/260
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
It’s often a term we hear in reference to raising babies or a family, but the sentiment rings true for entrepreneurs as well: “it takes a village.” Yes, even if you’re a solo aesthetician or spa owner, you also need support because whether you’ve got a single location with you as the sole service provider or you have a huge team at multiple locations, every entrepreneur looking to grow, scale, or find freedom, whether it be with their time, energy, or finances, needs a support system.
In this episode, which is Part 3 of our month-long annual planning series, we’ll dive into what to consider as you look to bring in support personally and professionally in the year ahead.
In this episode, you’ll learn:
- How to plan for support both personally and professionally
- Questions to consider when examining the work you’re doing and deciding what tasks and responsibilities to delegate
- The two critical things you need to make your goals, which we outlined in Part 2 of our planning series a reality
- A quick exercise for beginning to see which areas you need support in and how to outsource and delegate to start freeing up your time and energy quickly
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/259
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
This is Part 2 of the Annual Planning Series we’re doing this month on the Spa Marketing Made Easy podcast, so if you haven’t listened to Part 1, be sure to scroll back or go to the show notes for the link where I covered the topic of understanding your commitments.
And once you’re clear on your commitments, bandwidth, and the values you want to align your goals with, now it’s time to take the next step of honing in on your quarterly focuses. Yes, it’s important to have your big, overarching yearly goals acting as your North Star, but your quarterly goals are crucial stepping stones to get there. In this episode, we’re going to walk through the quarterly goal planning process so that you’re staying focused and building realistic momentum to your big picture dreams.
In this episode, you’ll learn:
- How to bring what you uncovered in Part 1 of our planning process to the next step
- Getting clear on divvying up your annual goals and benchmarks into quarterly goals and milestones
- Why it’s critical to pace your goals and how determining a quarterly focus helps you to do that without burning yourself out or making rushed mistakes
- Examples for how to space out your promotions and timing of your goals to make them realistic and achievable, while also wildly successful
- The important of breaking every element of your goal own to its smallest parts
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/258
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
With twinkly lights aglow and a fresh yearly calendar just waiting to be filled, you might be looking down the road and at the year that lies ahead thinking, “How am I going to do this?”
Whether you’ve got a big audacious goal you want to achieve or you want to take your foot off the gas and invite more space and breathing room into your life (without sacrificing the growth or momentum in your business), these next four episodes of Spa Marketing Made Easy are for you!
That’s right, this is Part One in a four-part series all about properly planning so you can have your most productive (and profitable) year yet.
In this episode, you’ll learn:
- How business and life planning and goal-setting are intertwined and why it’s critical to get clear on your “Why” and values first
- The benefits of keeping a digital calendar system
- Questions to ask when performing a calendar audit and how to use the answers to begin structuring your schedule moving forward
- My top tips and hacks for structuring your schedule to work with your natural productivity flow and understanding how to find the right balance in your days
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/257
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Whether you’re a spa owner who lives for a good goal-planning session or consider goal-setting to be your business arch nemesis, this episode of Spa Marketing Made Easy is for you. In this episode, I’m joined by absolute Spa CEO powerhouse (among a multitude of other titles including 20 year retired police sergeant from the busiest agency in Indiana), Mechelle Barras, whose personal story and professional accomplishments will give anyone (goal-lover or not) a good dose of what it means to craft goals for greatness and strive to reach your fullest potential .
Now that she has grown and scaled her spa to the next level, Mechelle is focusing on her life success and women’s empowerment coaching practice, where she helps professional women who are action-oriented, ambitious, ready to discover their passion and live to their fullest potential, become a leader in their field, and design a life filled with balance and passionate purpose.
I dare you to listen to Mechelle’s journey and not be inspired and motivated to take action on your goals.
In this episode, we discuss:
- The journey of Mechelle’s personal milestones and professional achievements and the biggest lessons she’s learned along the way that now inform her unique approach to mindset and setting goals
- The concept of drive and whether it’s something we’re born with or can build, and Mechelle’s top tips for harnessing it
- How Mechelle has navigated the last year of intense change in her professional life and what that’s brought to her personal life and goals
- Her insights on setting goals that get you fired up for reaching your own version and vision for greatness
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/256
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Let’s face it - Facebook doesn’t work like it once did. Organic page reach is lower than low and recent changes to the ad platform and its ability to target means it’s time to branch out, and Facebook groups are the place to do it! And the good news is that this isn’t about you creating and managing a Facebook group, it’s about leveraging the active niche communities already taking place on Facebook.
Tune in to this episode as I give you the step-by-step Facebook group strategy for getting more clients for your spa in a matter of a week!
In this episode, you’ll learn:
- How Facebook groups can serve as a long-term client acquisition strategy
- The results one of my Growth Factor Framework students is experiencing using this strategy for the last 5-6 months
- The step-by-step strategy of using Facebook groups to drive in new clientele and the considerations around getting your ROI
- My swipeable post sample copy to get you started bringing in new clients asap
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/255
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
How do you define being and feeling rich? Maybe it’s a little bit about money, and my hunch says it also involves a heavy dose of desire for freedom. As my guest on this episode, Selina Gray, explains - richness isn’t a number in the bank, it’s a state of being.
After working 100+hour work weeks across 12 countries, leading a global team of 30 for almost a decade as CPA, Selina found herself in the hospital for an extended period of time and facing an auto-immune diagnosis, which was her wake-up call to embody new forms of richness.
Now as the Founder & CEO of Richness Revolution, Selina has dedicated her life to empowering CEOs to lead themselves with unwavering energetic intelligence, emotional richness and financial power to break through ceilings in their business and earnings, as well as create massive ripple effects in their lives and communities.
If you’ve found yourself frazzled, or even burnt out in the quest to hit a certain monetary benchmark, it’s time to reassess and reevaluate your relationship with “richness,” and I can’t wait for you to tap into the wisdom Selina has to share.
In this episode, we discuss:
- Selina’s story of climbing the corporate ladder in the world of finance on the quest for wealth and how that journey ended and prompted the Richness Revolution Selina now helps other business owners have today
- Defining conscious wealth and how to identify and separate worthiness so they can create new connections and a healthier relationship with money
- Why money and richness can be a highly emotional trigger and how Selina navigates releasing the labels and expectations we may have ingrained since childhood
- Questions to ask yourself and actions to take to identify and reframe your stories, blocks and beliefs
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/254
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Call it a gut feeling or the nagging voice in your head that won’t go away, we’ve all faced dreams and decisions that, for one inexplicable reason or another, are terrifying to face. However, as my guest in this episode of Spa Marketing Made Easy shares, that’s your purpose calling, and it’s time to answer with courage.
In this episode, I had the honor to talk with Dave Hollis, a New York Times best-selling author, host of the popular Rise Together podcast, a keynote speaker and a life and business coach on GrowthDay, and a dad to four kids. Dave’s history includes CEO of a media start-up, former President of Sales for the film studio at The Walt Disney Company, a talent manager across film, TV, and music, and work in publicity, research, and technology in the entertainment sector.
It goes without saying that he has worn an array of hats, but as you’ll hear in this episode, despite whatever role he’s filling at any given time, he’s found that courage is the key to finding his way to his more purpose-, intention- and impact-filled life and work.
In this episode, we discuss:
- Having a fixed versus growth mindset and how our childhood experiences can pave the way for our adult mindset and decision-making tendencies
- Dave’s journey from shifting his career from a massive corporate world and culture into the entrepreneurial space and how that set off a domino effect of change in perspective
- How courage is the ingredient that brings our greatest purpose to life and moves us toward our vision, even if we’re not entirely sure what that is yet
- Finding team members with intrinsic drive and motivation and how to identify it within potential team members quickly
- Dave’s intention for his new book, “Built Through Courage: Face Your Fears to Live the Life You Were Meant” and his strategic and purpose-led approach to bringing his book into the hands of his ideal readers
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/253
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Everyone’s journey into spa ownership begins at a unique trailhead, so to speak, but soon enough you’ll find yourself on one of two main paths: the path of entrepreneurship or the path of self-employment.
Don’t be fooled, these two paths may sound the same, but they look and feel very different and end up in starkly different destinations. Listen in as I take you down both paths and paint the picture of each journey so you can see what works for your style of spa ownership.
In this episode, you’ll learn:
- Why knowing your “why” is crucial for deciding which path to travel and the common reasons why you would want to choose the path of business ownership over self-employment and vice versa
- Comparison of both paths to see what you’ll encounter and where you’ll end up
- How you have to navigate the path of business ownership as a Spa CEO and what this path enables you to do with your time and resources
- The questions to ask yourself to determine what it is you truly want out of your business
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/252
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Beautiful events have alway been one of my favorite ways to bring an infusion of buzz, leads, and sales into a spa, and of course, over the last year and a half, events have been either entirely virtual or non-existent. Now with in-person events inching back into the repertoire of ways we can market, I was thrilled to talk shop and strategy with my Growth Factor student and brilliant businesswoman, Taylor Moody.
Taylor is a licensed aesthetician and the CEO of Allure Aesthetics in Flagstaff, Arizona, which she founded at just 20 years old. Within three years of starting her business as a solo aesthetician, she quickly became the fastest growing med spa in Flagstaff with a team of seven and growing! In this episode, we’re diving into all the details of her latest marketing initiative, an exquisitely executed event that brought in over 5-figures of revenue in one day.
In this episode, we discuss:
- Why Taylor chose to go with an event as her big marketing push and sales driver
- The breakdown of time and financials that went into pulling off the event and making it a huge success in turnout and sales
- How she structured her event operations and giveaways, plus the biggest mindset pieces that contributed to her event’s success
- Her top tips for pre-event planning, post-event wrap-up, and what she’ll do differently next time
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/251
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
It’s never too early to start planning for your spa’s Black Friday/Cyber Monday promotion, and while we’re still a couple of months out, NOW is the time to start planning your holiday weekend promos if you’ve yet to dial them in.
Tune into this episode of Spa Marketing Made Easy for a quick breakdown and my top tips on my three go-to promotions that you can run for your spa’s Black Friday special.
In this episode, you’ll learn:
- Why it’s never too early to begin planning for events, promotions and launches
- My top 3 promotions to consider running through Black Friday / Cyber Monday weekend and my top tips for each promotion to make them mutually beneficial for you and your client and/or new purchaser
- How to frame these promotion ideas within your marketing to ensure the concept is communicated properly and why social media should be a top channel for getting leads
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/250
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
If you’re a long-time listener to Spa Marketing Made Easy, this topic won’t be new to you, but it may be one that’s left you scratching your head. And if you’re newer to the business scene or not a digital marketing nerd, I promise you’re in good company because if there’s one thing in marketing that can get even the most seasoned biz owner stumped — it’s funnels.
Thankfully, my guest on this episode and return guest on the podcast, Stacy Tuschl, is here to demystify and simplify the process of building and running funnels in your overall marketing strategy. Stacy is a business coach and marketing strategist, best-selling author, and the creator of the Foot Traffic Podcast. Stacy has been in business since she was 18 when she started hosting dance classes in her parents' backyard that she has now transformed into a 7-figure performing arts multi-location empire. When it comes to marketing, she’s gone from door hangers to digital, and her wealth of insight isn’t to be missed!
In this episode, we discuss:
- Why business owners today can no longer sit on the sidelines of the digital marketing movement and why funnels are the key to modern marketing success
- Stacy’s journey as a business owner from the door-to-door days to the current digital trends of today and why every digital strategy blows ROI out of the water compared to traditional marketing methods
- The number one mindset shift you need to overcome to be successful with funnels
- The key pieces that compose your funnel and what facets to evaluate when testing and tweaking it to make it the most effective at bringing in new leads and/or converting clients and customers
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/249
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
If there’s one core area of business that ruffles feathers more than any other, I’d say it’s marketing. It entagles emotions, sets business owners on a rollercoaster trying to find an ROI, and just when it seems you might have it nailed down, something changes. Well, as my repeat guest on this episode shares, with some marketing mindset shifts and a simple yet solid framework in place, you can create marketing campaigns and messaging for your spa that are impossible to ignore, but to do it, you have to “Get Different.”
Joining me for this episode is Mike Michalowicz, an entrepreneur who leads two new multi-million-dollar ventures, which allows him to test his latest business research for his books aimed at small business owners. Mike is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC, is a popular main stage keynote speaker on innovative entrepreneurial topics; and is the prolific author of Get Different, Fix This Next, Clockwork, Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur.
In this episode, we discuss:
- Why Mike is now finally addressing marketing as a core focus for one of his books after numerous titles on everything from finances to systems
- Why it’s critical that we conduct our outbound marketing differently now and continuously into the future to maintain a thriving business
- Mike’s signature D.A.D. Framework for marketing differently to ensure that your marketing doesn’t get ignored by your ideal client
- How his latest book, “Get Different” fits into the overall landscape of the library Mike has written and how you can use his books to set-up, grow, and reinforce a business with longevity and sustainability
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/248
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
It’s been in the intro of the Spa Marketing Made Easy podcast since it’s debut in 2018, and it’s my central mission here at Addo Aesthetics: to help aestheticians and spa owners build a life and business they love. Someone who embodies that notion to a tee is my friend, JoElle Lee, who in the last 17 months has built an extraordinary online-based business, but as you'll hear in this episode, there were many turning points that led to the place where she is today.
If you don't know JoElle, she is a skincare expert and celebrity aesthetician (she was Michelle Obama’s personal aesthetician during her time as FLOTUS), a professional speaker, published author, and educator, trainer and skincare business consultant. Tune in as we talk about how to navigate being an expert in your field while pivoting your business to fit the chapter of life you’re currently in so you can experience both a life and business you love.
In this episode, we discuss:
- JoElle’s path through the aesthetics field to get to where she is today and how each chapter of her journey served her differently and properly at the point she was at
- The questions JoElle asked herself when making a pivot and how she navigated making strategic changes in her career
- Tips and steps for moving forward to make your goals happen even when it feels like there aren’t enough hours in the day
- Why it’s critical to overcome the mindset hurdles and limiting beliefs in order to begin building a business that aligns with the vision you hold for your life
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/247
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
With a title like “$5K in 7 days,” how could you not be intrigued?! Well, in addition to that metric being a smashing success, what makes me love this story of how Emilie created a great cash infusion into her business is that she worked through it in true CEO fashion: she got her mind right, devised a strategic plan, executed, and evaluated.
No wild emotional rollercoaster, wondering if it’ll work, and throwing out the plan in the thick of the action, she exhibited amazing promotional prep and follow-through, and she has the successful results to show for it.
Here to break down the whole experience and share her top takeaways is Emilie Drolet, a licensed esthetician with a bachelor's degree in communications who has been working within the beauty industry for over 10 years. She's currently in the process of taking over her mother's legacy -- a skin clinic that’s been in operation for 42 years in Ottawa, Ontario, Canada, and she’s also a student inside my Growth Factor Framework program.
Tune in as we discuss:
- How Emiie has navigated the last year of running her spa with multiple shutdowns that lasted for months at a time
- Why she pivoted her focus primarily to ecommerce retail sales and why she decided to run her 7-day promotions
- The steps she took to make $5K from her 7-day promotions plus the key things she noticed made buyers move and what she’ll do differently next time
- How she’s preparing for continued resilience in business and the mindset piece she feels has made all the difference
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/246
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Just because you’re a small business doesn’t mean you can’t operate like the big name brands in the way you streamline and structure your business. In fact, taking notes from Fortune 500 CEOs is a great way to see where the cracks lie in your business foundation and how you can seal them to be able to grow your business to be a strong entity that doesn’t rely on your sheer willpower to be the support beams that keep it standing.
Back with me on the podcast is Kendra Lewis aka The Boss Architect; Kendra as 10+ years of experience helping entrepreneurs and Fortune 500 companies launch, grow, and scale their businesses, and she has coached over 100 small businesses through successful launches and helped them to acquire millions in funding collectively.
Kendra and her groundbreaking methods are a force and have been featured in outlets like ABC, Fox, NBC, Yahoo Finance, Black Enterprise, and The New York Weekly.
In this episode, we discuss:
- The differences between small businesses and Fortune 5000 companies and where we can draw inspiration from in their practices
- What are the things we should be focusing on in our business as the high-level CEO
- How foundational elements like core values, brand experience and target customer drive nearly all of your operations
- Why thinking like a Fortune 500 CEO matters for your business trajectory and how to shift your mindset into that role
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/245
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
She launched her spa’s brick and mortar location at the end of 2019 as a solo aesthetician, experienced two shutdowns of her spa in 2020 due to the pandemic, and today, has completely removed herself from the treatment room, and essentially has retired herself from her spa, and is now preparing to launch a skincare brand that’s going to change the lives of women all over the world.
In this episode of Spa Marketing Made Easy, I had the honor of interviewing my client, student, and friend, Andrea Klein, to go behind-the-scenes of her 18-month journey from solo aesthetician to spa CEO including the highs and lows, the key steps that made it possible, plus the things she wishes she would’ve done sooner. Andrea’s story is one that I just cherish because it’s a story of possibility, of seeing the staircase and taking it one step at a time, and finding passion and purpose in the journey.
In this episode, you’ll hear:
- Andrea’s journey from opening her spa in late 2019 to today and all the highs and lows along the journey from starting as a solo to now being retired from her brick and mortar.
- What mindset shifts Andrea had to make throughout the process and what tactical steps she took to make steady and incremental process
- How stepping out of the treatment room has provided the freedom and space to focus on new ventures, specifically, Andrea’s new brand, Liberté Skincare Company
- Andrea’s biggest insights, takeaways and tips from what she’s learned along her journey, what she would do differently, and what she would tell anyone hearing her story today who hopes to be in a similar position as a spa CEO
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/244
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Do you have a dream of owning a spa that brings in a minimum of a million dollars in revenue per year? What about a million in profit? Both of those dreams are a million percent achievable, however, if you’re finding yourself stuck at a certain income level or even questioning how you can make that possible, today’s episode is for you.
Tune in as I talk about the 5 key mistakes you might be making that are holding you back from becoming that million dollar business owner and how we can course correct and step further into the role of spa CEO.
In this episode, you’ll learn:
- The top mindset shifts you need to make in order to transition into thinking like a million dollar business owner
- My top tips and sources for finding virtual support and why delegating is key for any spa CEO
- Why digital marketing is non-negotiable for your spa and the critical pieces you need to have in place to make sure receive an ROI from your digital marketing efforts
- The key metrics you need to understand to have a clear picture of your spa’s financial state currently and where you need to set your goals to get to a million
To read the full show notes and get the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/243
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Team-building and development is by far one the most challenging hurdles a spa owner has to face as they grow. Whether you started as a solo practitioner, as many spa owners and my guest on this episode did, or you began with a team, refining your leadership skills is an ongoing journey, although there’s typically one point in the path that becomes a defining moment.
Here to join me on this episode is Desarae Marhofer who is a passionate aesthetician entrepreneur with 15+ years of specialized skincare experience, which includes owning and operating a full service esthetics studio as well as an aesthetician school. Together we talk about her journey from solo to team leader to studio + school owner and what lessons she’s learned along the way in becoming the best leader you can be for your business and your team.
In this episode, we discuss:
- When Desarae jumped from being a solo to having her first team member and how that was the turning point for momentous growth in her skincare studio
- How holding back on hiring team members created missed opportunities and how she navigated retention troubles as her business and team expanded
- The critical mindset shifts Desarae needed to make as the leader of her business to help shift the culture of her team and get them onboard with her bigger vision
- Her tops tips for developing those leadership skills internally and externally
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/242
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Think having an exit strategy only applies in corporate or for Silicon Valley start-ups? Think again! Even as a spa owner operating a small business, you need a game plan for what’s going to happen when you step away from the business, whether that be through reaching the traditional age of retirement or pivoting into purely the owner role without any of the operational work.
The beauty is that the future of your business is up to you, but the tough part is that if you want to see that future vision become a reality, you have to make a plan for it and start working toward it today, even if that end goal is still 10 years from now. In this episode, I’ll be giving you some insight into how to think about your exit strategy and steps to take now to begin working towards it.
In this episode, you’ll learn:
- Why delegating and releasing yourself of the busy work in your business is the key to unlocking your time freedom
- What you can do to get busy work off your plate and a step-by-step walkthrough on how to delegate one of the biggest time-wasting tasks in your business
- How to determine your exit strategy adn what needs to be factored into your plan
- Why having an exit strategy is for every business owner, even if you never plan to sell
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/241
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
While many spa owners and aestheticians differ in their niches, specialties, and goals for their career, if there’s one thing most of us have in common it’s that we’re a big group of Type-A, high achievers. I believe that boils down to the nature of aesthetics as a science and practice, and while that makes us great practitioners, as CEOs, sometimes our high-achieving tendencies can leave us burning the candle on both ends, and eventually burning out.
That is, unless we take intentional steps to invite balance between our careers and home lives, which is what my guest Dr. Gina Charles aka Dr. G, and I are discussing in this episode.
Dr. G is a prime example of what’s possible as a high-achiever who balances multiple businesses (she is the CEO of Serenity Aesthetics & Wellness, a boutique aesthetics practice in Philadelphia, and co-founder of Ade & Gina Studios, a wedding makeup and photography studio she operates with her husband) as well as being a wife and mom to two young children. Tune in to hear her unique path to her career in aesthetics and what steps she takes to effectively and efficiently stay on top of her game.
In this episode, we discuss:
- How Dr. Gina got her start in the world of beauty business ownership while simultaneously completing medical school and how her two passions of medicine and makeup have fused together to create a truly purpose- and passion-driven company
- The key steps in her process to set and ensure that she’s successfully meeting her lofty goals for her life and businesses
- Dr. Gina’s top tips for calendar management and home-based systems so that she can be fully focused on family when not at work
- Why leadership and delegation is such a critical piece to a high-achievers' success and the mindset piece that keeps Dr. Gina ground through her journey to achieve new benchmarks
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/240
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Does having a dream team sound like a pipe dream? I promise you it isn’t, but finding the right people to make up your dream team and developing them properly so you can hold onto them for the long-term takes intention and a process.
In this episode, I’m sharing my step-by-step process of finding your perfect-fit employees and team members, hiring them and getting them onboarded so you can demystify what it means to build a dream team once and for all. No more “it’s easier if I just do it myself” mentality; finding your people with this process will ensure that you get the full benefits of having a team that sees, supports and works toward your company’s vision.
In this episode, you’ll learn:
- Why now is the time to build your team and prepare for exponential future growth opportunity
- The 3 key steps from finding your perfect-fit employee to getting them properly onboarded
- What tools and templates you need to have working for you inside your company so that you’re never starting the hiring or onboarding process from scratch
- My top tools and new hire sourcing recommendations to assist in building your dream team
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/239
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
If the recent changes to the Facebook and Instagram ads landscape have left you frustrated, confused, and ready to throw in the towel, I want to encourage you to take a deep breath and plug in those earbuds because today we’re going to kick that mind mess to the curb and get real on what’s really happening with Facebook ads.
And back on the Spa Marketing Made Easy Podcast to join me in this discussion is the Facebook Ads goddess herself, Tara Zirker, the founder of Successful Ads Club who has helped her clients and students generate millions of dollars in profit for their businesses. So put your woes at ease, Tara is here to give you the real talk and some major encouragement when it comes to modern day online marketing and advertising.
In this episode, we discuss:
- What the new iOS 14 changes mean for business owners looking to run ads and how it will shift your paid ads strategy moving forward
- The 4 key things to understand about the most recent changes Facebook has made with its advertising platform to comply with the iOS shift and what you need to have in your backpocket as an advertiser on the platform
- What types of creative elements are currently working best for ads and Tara’s top recommendations on where to spend your time, energy and budget on the Facebook and Instagram platforms
- Where Tara sees the digital marketing and paid ads landscape shifting in the next 1-2 years and steps for how we can best be prepared
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/238
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
You’re ambitious, a dedicated friend, family member, boss, a dreamer who knows they’re destined to live a life they love and do work in the world that, well, doesn’t even feel like work. But the how piece of that equation can make some days feel like you’re working your buns off, but for what?
As my guest on this episode of Spa Marketing Made Easy explains, leaning into your North Star of your vision, mission and values to create a dream life you love doesn’t happen by accident. It happens on purpose.
Joining me in this conversation is Tanya Dalton, a best-selling author, speaker, sought after business coach for women entrepreneurs, and nationally recognized productivity expert. In addition to her work as an author being featured in the world’s leading publications including Forbes, Fortune, Inc., Fast Company, and Real Simple, Tanya is also the Founder + CEO of inkWELL Press Productivity Co., a multi-million dollar company that provides tools to help women do less while achieving more.
In this episode, you’ll learn:
- Why it is absolutely critical to figure out what you want out of your life, relationships, and your work so you can build a company that supports your vision and fuels it
- The purpose of casting a 5, 10, and 20 year vision and the pieces and steps that go into crafting it and getting clear on what that vision is
- Reverse engineering your vision into realistic goals and how to devise a plan to meet them
- Why everything you do in making progress toward your goals and vision needs to be rooted in purpose
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/237
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
If the word “negotiation” jolts your shoulders up to your ears and immediately makes your face contort, you can’t afford to miss this episode of Spa Marketing Made Easy. Because whether you like it or not, as a spa owner and CEO, negotiation is a non-negotiable part of business.
Now, here’s the good news, anyone can learn to be a smooth sailing negotiator, and here to show you how is my guest, Susie Tomenchok. Susie works with individuals and organizations to amplify their strengths and unleash their internal negotiation skills to increase professional success. With over twenty-five years as a corporate executive with a Fortune 50 company, Susie and her team were responsible for end-to-end agreements valued at more than $80M annually and her portfolio of clients included ESPN, Discovery, Viacom, NBC, CBS and Boeing. From big boardrooms to small business owners, strengthening your negotiation skill set is for everyone.
In this episode, we discuss:
- Why most small business owners need to shift their mindset around negotiation and understanding its role in business beyond what we commonly think of (i.e. salary negotiations)
- How to get out of your own way when it comes to ressisting negotiation and leaving opportunity on the table
- What it really means to be a good negotiator and why you don’t have to be inauthentic, but rather embrace your personal strengths to leverage negotiations
- The breakdown of Susie’s P.A.C.E. Method and how it facilitates walking away with a win-win situation
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/236
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Finances are the ultimate two-sided coin of business — on one side, it’s the lifeblood that can lead to quite a bit of entrepreneurial pressure. And on the other side, having a financially successful business is one of the keys to relieving all the pressure and unlocking true freedom, both in time and ability to do what we want not just with our business trajectory, but our lives.
And it’s this aspect of business finances that my guest, Kristi Thiel, and I are discussing in this week’s episode. With more than 15 years and a unique blend of accounting and financial advisory experience under her belt, Kristi’s role as an Outsourced CFO is to help companies implement a strategy that ensures growth and profitability on track to achieving the long-term financial success they envision in both business and life. In this episode, we’re talking about Kristi’s approach to finances and how a CFO can function as a collaborative partner in your business to ensure that all your financial bases are covered.
In this episode, we discuss:
- How a CFO differs from a bookkeeper and CPA, and what they uniquely can do for a business in regards to finances
- What CFOs do and how they work to help you achieve your goals
- How to know when it’s the right time to consider bringing on a CFO and what pieces you need to have in place to onboard one effectively
- Kristi’s unique approach and on boarding process that helps her client get a grasp of how their financials look today where they’ll move in the future to support both personal and professional goals
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/235
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Ecommerce has been the spa industry’s hot topic ever since last spring when the pandemic forced spas across the globe to close, however, ecommerce is nothing new. Now, that begs the question - have you already missed the boat on starting your own ecommerce store?
Well, slight spoiler, but the answer is “NO!” And my guest on this episode, Matt Edmundson, shares why. Matt is a real-world eCommerce entrepreneur and coach who shows newbie and seasoned entrepreneurs alike how to leverage the power of ecommerce.
Matt is also the CEO of the Jersey Company, a group of health, wellness and beauty companies that deliver products and services to over 120,000 loyal customers and has achieved global sales of $75 million. Needless to say, he’s a wealth of information and inspiration, and he doesn’t hold back in this interview!
In this episode, you’ll learn:
- How ecommerce has shifted in the last decade (and how it hasn’t), and why now is one of the best times to jump into building this arm of your business
- Where ecommerce can fit under your existing brand as an extension or how it can become an entirely new business altogether
- Matt’s top tips for those considering embarking on their ecommerce journey and how to set yourself up for future success
- The triangle of business and which two qualities will be most vital for your brand and growth
- Matt’s key metrics that he advises every ecommerce business keep their eye on and the top digital marketing strategies he would deploy if he was just starting today
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/234
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
There are a lot of fun topics to discuss in business - sales and profits, marketing and product development...but what’s not so fun? The legal stuff, specifically, trademarking and even more specifically, getting slapped with a cease and desist for infringing on a trademark. Thankfully, my guest on today’s episode actually makes the topic of trademarking approachable, understandable and dare I say, fun (especially when you learn what you need to cover your brand’s behind legally)!
Joining me on this episode is Keren de Zwart, who after working for 10 years in the corporate arena, left to fill the legal gap for entrepreneurs and small businesses by replacing the outdated billable hour model with flat-fee pricing. With a decade of experience in corporate transactions, Keren has worked with every type of business: from side hustlers and businesses raising millions of dollars to taking companies public. And today, she helps entrepreneurs get #legallylegit through her law firm, Not Your Father’s Lawyer (that name alone should tell you that she makes the topic of trademarks anything but boring!)
In this episode, you’ll learn:
- What a trademark is and how they function in the world of business and commerce
- Understanding the different classes of trademarks and answering the questions: when should we get one? And why does it matter?
- The various nuances of trademarks and how they differ on the federal and state level
- Keren’s top tips for getting a trademark, what to expect, and how to navigate the process whether you’ve infringed on a trademark or other brands are infringing on yours
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/233
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our #SpaSocialBeat episodes are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new #SpaSocialBeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
In this week’s #SpaSocialBeat, we’re discussing:
- What it means to be engaged on social media and the signal it sends to the algorithm, but more importantly, your audience
- Why the key to getting more engagement on your social media profiles starts with you engaging more
- Our top tips and strategies for engaging with your audience to grow your following and your lead generation
To learn more about Post With Purpose and watch our free on-demand video training, “How to Increase Your Spa’s Bookings + Sales With Social Media,” click here.
The concept of the “dream team” is one many of us know well and aim to assemble, but for any entrepreneur who’s ever set out to create their dream team, you know it is easier said than done.
In full transparency, it took me years to build what we at AddoAesthetics call “The Core Four,” so today, I wanted to get us all on the mic as we discuss the journey to getting where we are today and how we make it work. Hint: we talk heavy on the systems.
As a fully remote team (in addition to The Core Four, there are 10+ additional freelancers and contractors on Team AddoAesthetics), systems have been critical for our growth and success since Day One when it was just me running the company from my kitchen table. As we’ve grown, Annie, Christy, and Danielle have built up and witnessed the backend evolution of the company and it’s systems, and in this episode, we’re giving you a peek behind the curtain so you can steal some of our insights and use them to reinforce your own systems-based business.
In this episode, we discuss:
- Everyone’s key job responsibilities and how we’re structured within the AddoAesthetics organization chart to take ownership over certain focus areas in the company
- What specific systems are critical for everyone’s individual roles and how these systems play into the overall picture and vision of the company
- Why systems are critical for being able to reach our quarterly and annual goals as well as move closer to the overall mission and vision
- How we each approach our roles from a systems-based perspective and structured framework plus how our core values predicate our individual and collective success
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/231
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our #SpaSocialBeat episodes are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new #SpaSocialBeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
In this week’s #SpaSocialBeat, we’re discussing:
- Why is there no set answer to “how many times should I post to…[insert your platform of choice here]?
- How to find and focus your social posting frequency based on your goals and where you’re currently at in business
- The other crucial factor in your planning process that coincides with frequency to ensure that if you’re going to spend the time and energy, it’s worth your while!
To learn more about Post With Purpose and watch our free on-demand video training, “How to Increase Your Spa’s Bookings + Sales With Social Media,” click here.
If I were to ask you, “what are your core values?” You might ponder for a moment and think “respect, integrity...you know, the Golden Rule!” Core values are all things we intrinsically have and have developed through our life experiences, but where they become powerful in guiding our journey and growth as people and entrepreneurs is when we define them.
On this episode of Spa Marketing Made Easy, I’m joined by Terrance Bonner, a massage therapy instructor and CE provider with a diverse approach to massage and skincare, which has led him to be featured on CBS, FOX, NBC, and The New York Times. Terrance is also the author of, “Determination+Core Values=Success,” a workbook-style guide that helps you build a successful business on the foundation of your core values. Listen in as Terrance shares his story behind his core values and insights on how you can find yours to lead you to new opportunities.
In this episode, we discuss:
- What core values are and the role they play in seeing your dreams come to fruition and building a brand and successful business
- Why it’s critical to define your personal core values and how they can take shape and display themselves in your business practices and leadership style
- Terrance’s backstory behind his core values and how they’ve guided his career and business path
- How to know when you’re living your core values and are in alignment with them
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/229
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our #SpaSocialBeat episodes are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new #SpaSocialBeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
In this week’s #SpaSocialBeat, we’re discussing:
- How showing up on social media serves as a customer and client support channel by making yourself accessible
- Why social media communication and accessibility matters not only for helping to support a potential client to the sale, but also existing clientele
- Our top tips for providing top notch support via the best social media subchannels, but also how to establish boundaries so that you’re not attached to your phone and DMs 24/7
To learn more about Post With Purpose and watch our free on-demand video training, “How to Increase Your Spa’s Bookings + Sales With Social Media,” click here.
It’s one of the biggest spa-lidays on the calendar, and this year it felt like it crept up faster than ever before...I’m talking about Mother’s Day! With many spas shut down during Mother’s Day in 2020, this year is an opportunity to create a surge of sales, because, let’s face it, after a year like 2020, mamas need a spa day (scratch that, week!).
While I do hope you’ve already been hard at work preparing your Mother’s Day promos, I also wanted to get your wheels turning on a few ideas for not just bolstering more Mother's Day sales, but paving the way for greater relationship building and retention through surprising and delighting the moms in your community and audience.
In this episode, you’ll learn:
- 3 quick and easy ways to make the moms you’re connected to in your business feel special and cared for
- Why these ideas work to not only help your clients feel loved in the moment, but also further your relationships for greater retention and loyalty
- How you can incorporate these ideas even if you’re on a tight budget for “extras,” as well as how to not look at these ideas as “extras” at all, but rather a part of your advertising budget
- My top tips and do’s and don’ts for these ideas to ensure that you’re truly surprising and delighting your clients, giving them a great experience, and making it pay off for you in the long haul!
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/227
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our #SpaSocialBeat episodes are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new #SpaSocialBeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
In this week’s #SpaSocialBeat, we’re discussing:
- Why you should edit your video for various social formats and our top two tools for making the process easy peasy!
- Highlights on the features of both Wave and Zubtitle and how you can leverage them to create engaging content
- How to use these tools to streamline your overall content marketing plan and social strategy workflow
To learn more about Post With Purpose and watch our free on-demand video training, “How to Increase Your Spa’s Bookings + Sales With Social Media,” click here.
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/226
In the world of entrepreneurship, today’s guest needs no introduction, but just in case you’ve never heard of him…he’s the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the creator of Clockwork, a powerful method to make any business run on automatic. And his latest, arguably most impactful discovery, is Fix This Next.
In this must-listen episode, Mike Michalowicz, prolific author and shareholder (more on that in the episode) and I touch on all three of his powerful business concepts and how spa owners can power up their profits, mindset, and systems for growth.
At a crucial time in global business and entrepreneurship, this discussion is both right on time for our industry as we move forward from some of the biggest pivots our businesses may ever see, and timeless in that the principles Mike illustrates through his words and body of work will always be applicable.
In this episode, you’ll learn:
- Why Mike has made it his mission to eradicate entrepreneurial poverty and what that actually means
- What investing in your business entails and when it’s a good idea to make different investments
- The two biggest challenges that entrepreneurs face and Mike’s thoughts on the key traits, solutions and core values needed to overcome them
- How shifting our identities as aestheticians or spa owners to that of a “shareholder” can change our businesses
- Mike’s top insights on where to start plugging in the holes of a leaky business to build a strong systemized organization that feeds your passion and fuels a life of freedom
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/225
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our #SpaSocialBeat episodes are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s #SpaSocialBeat, we’re discussing:
- How to approach new features that roll out across various social platforms and look at them through the lens of your brand and social media strategy
- Our top tips for learning more about new features and our top considerations that we make when deciding to utilize a new feature straight out the gate or to wait awhile
- The benefits of being an early adopter to a new social media feature as well as the potential drawbacks
Tune in every Friday for a new #SpaSocialBeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose and watch our free on-demand video training, “How to Increase Your Spa’s Bookings + Sales With Social Media,” click here.
When you think of Pinterest, you likely think of finding easy weeknight recipes, curating an inspiration board for your kid’s birthday party, and interior design ideas, but did you know that Pinterest is quickly becoming one of the most profitable platforms for product sellers?
With the introduction of the Shop tab, Product Pins, and a Shopify integration, Pinterest has really upped the ante for ecommerce sellers, and online skincare stores are no exception. In this episode, I sat down with Pinterest expert and founder of Simple Pin Media, Kate Ahl, who teaches entrepreneurs, product sellers and bloggers how to find and convert their perfect person on Pinterest. Settle in as we discuss this search-focused platform and how you can best leverage it to see ecommerce success for your spa.
In this episode, you’ll learn:
- How Pinterest operates in the social media landscape and how you can make the leap from personal user to brand marketer on Pinterest
- Pinterest’s increased focus on Shopping capabilities for consumers that are helping to further bolster ecommerce sales
- Kate’s two-pronged approach for product sellers on how they can set forth with their Pinterest strategy and why having multiple entry points for your potential customer is key
- Kate’s top tips for optimizing your profile and pinning for optimal performance
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/223
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our #SpaSocialBeat episodes are bite-sized and pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s #SpaSocialBeat, we’re discussing:
- 4 different ideas and “content buckets” you can easily craft video content for
- Why these topics work well as a foundation for your social media video strategy and will always provide you with fresh content
- Our top tips for efficiently producing and creating these videos
Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose and watch our free on-demand video training, “How to Increase Your Spa’s Bookings + Sales With Social Media,” click here.
No matter the size of your business or personal circumstances, there’s one thing every entrepreneur grapples with at some point in their journey (and hopefully not through all of it)...time management. If you find yourself regularly griping about there not being enough hours in the day or feeling constantly strapped and under pressure to perform and create results in warp speed leaving you feeling frazzled and fatigued, this episode is for you.
In this episode, I’m joined by the incredible Megan Sumrell, a time management and productivity coach who teaches women in search of Work/Life Harmony specific strategies to get on top of their time, calendar and goals while getting rid of stress, overwhelm, and exhaustion. Her proprietary planning approach is the only "feminine" planning system that works from the "bottom up” and acknowledges that women have a lot on their plates and gives pragmatic, real-world strategies to help women manage #allthethings.
In this episode, we discuss:
- Why Megan has a bottom-up approach to time management and productivity and why the way we have always been taught doesn’t work for everyone
- The keys of getting into a deep work and “flow state” to accomplish more in a set block of time and how to approach our calendars from a place of abundance
- Megan’s top tools, exercises, and tips for finding what works best for your specific blend of work/life harmony and why it’s not one-size-fits-all plus her C.O.P.E. method approach to getting your task list under control once and for all
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/221
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s #SpaSocialBeat, we’re discussing:
- What the Instagram Guides feature entails and the basics of how it works
- Why it’s worth taking a little bit of time to create Guides for your profile and with your content
- Ideas for what Instagram Guide topics would be ideal for a spa owner or aesthetician too curate
Tune in every Friday for a new #SpaSocialBeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose and watch our free on-demand video training, “How to Increase Your Spa’s Bookings + Sales With Social Media,” click here.
It’s no secret that holding one of the coveted top spots on Google search results is the most effective way to drive traffic to your website, especially as a brick and mortar spa, but what can really feel like a secret is how you get there. SEO feels like an elusive code that you can’t crack, but you know that if you could just work your way to the top of page one, you’d be primed for better lead generation and growth. Well, my guest and I are going to demystify some of that code today.
In this episode, I’m sitting down with the king of SEO, Neil Patel. If you’re not familiar with Neil, he’s a digital marketing and ad agency owner, software tool founder, New York Times Bestselling author, a Forbes top 10 marketer, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil was also recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations - so, yeah, you could say he’s an expert worth watching, listening, and learning from.
Tune in as we talk about getting found on Google, the current state of search marketing, ecommerce and email marketing, and the simple elements it all boils down to.
In this episode, we discuss:
- Neil’s journey to the digital marketing world and starting an agency + founding an SEO software company
- Neil’s top tips for the SEO beginner and the number one think every small business should have when it comes to getting found through search engines
- How spa owners can use his tool, Ubersuggest, to find what what your ideal client is searching for online and what to do with those keywords
- How email marketing ties into content and search + Neil’s tips around using email marketing in conjunction with ecommerce
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/219
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
In this week’s #Spasocialbeat, we’re discussing:
- What a microinfluencer is and how their influence can be utilized as a form of advertising through authentic relationship building
- Steps for finding microinfluencers who would align well with your brand and audience to drive targeted traffic to your business
- How to craft a campaign and agreement with a microinfluencer or with a group of brand ambassadors
To read the show notes for this episode, visit: http://www.addoaesthetics.com/blog/218
To learn more about Post With Purpose and watch our free on-demand video training, “How to Increase Your Spa’s Bookings + Sales With Social Media,” click here.
With the ecommerce world booming, launching a product line has been an increasingly exciting route to explore for aesthetic professionals looking for new ways to expand their expertise beyond brick and mortar. However, whether it’s crafting a product from scratch or going by way of private label, building a successful product brand, as you’ll hear in this interview, is a feat of intention built on a foundation of experience.
In this episode, I had the opportunity to sit down with Gaelle Kennedy, who launched her career as an international model through her twenties before working for the renowned Aida Grey in Beverly Hills, when she then became an aesthetician and makeup artist. In her early 60s, she launched Gaelle Organic, an Ecocert certified organic skincare company. Together we talk purpose, creating with intention, skincare philosophies, and more.
In this episode, we discuss:
- Gaelle’s personal skincare journey that led her to becoming a licensed aesthetician and her beginnings in the industry
- What prompted her to start her own skincare products and how it developed into a bigger brand than she initially envisioned
- Why Gaelle’s approach to skincare and her philosophy is rooted in organic ingredients
- The key role of intention, patience, and experience and how they all work in concert to bring a purposeful brand to life
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/217
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s #Spasocialbeat, we’re discussing:
- What social media tasks are easiest to delegate to your team to start and
- How to seamlessly integrate your team into your social media task management system
- Why getting your team involved in the social media workload is a great benefit beyond simply saving you time and energy
Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose and watch our free on-demand video training, “How to Increase Your Spa’s Bookings + Sales With Social Media,” click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about RF Microneedling aka Radio Frequency Microneedling. Join me as I dive into the details of this specific microneedling treatment and its distinctions.
In this episode you’ll learn:
- What RF Microneedling is and how it varies from other types of microneedling and nano-infusion treatments
- Skin conditions and areas that can be treated using RF Microneedling and how it works within the skin
- Various methods for providing a comfortable patient experience plus contraindications and important post-care considerations
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
To read the full show notes for this episode with included links to resources mentioned, click here.
Planning is the fun stuff in business where we get to map out our goals and infinite possibilities, but what’s equally important, but not talked about as often, is taking a good look in the rearview with a quarterly review.
As we approach the end of the first quarter, I wanted to walk you through the guideposts and pointed questions that I ask myself to see the progress I’ve made, wins I’ve had, where I missed the mark, and where I need to move next in order to keep my business growing and thriving.
Whether you’re listening to this episode the week it airs or finding it in the middle of a future quarter, the prompts and questions are ones I know you’ll still find useful as you continually build momentum and move closer toward your goals.
In this episode, I’ll walk you through:
- How quarterly planning builds off of annual planning and why it’s critical to not just plan, but also review how your quarter went
- Questions for reflection and analyzation as you look back on the quarter
- Key areas to assess for momentum and progress as well as areas for improvement and important metrics to keep at the forefront
- Why self-care and energy management are important pieces of your quarterly review that shouldn’t be skipped over
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/214
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
In this week’s #Spasocialbeat, we’re discussing:
- How Pinterest works as more as a search engine rather than a social media platform and how to use that to your advantage
- The major benefits of using Pinterest as a piece of your larger ecommerce marketing strategy
- The difference between Pinterest and other social platforms and the unique features that make Pinterest worth your time and energy
- Our top tips for getting started with Pinterest and getting your content found
To learn more about Post With Purpose, click here.
To read the show notes for this episode, visit: http://www.addoaesthetics.com/blog/213
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about gem rollers aka stone rollers and how they serve as a fantastic accompaniment to your spa’s services and retail offerings.
In this episode you’ll learn:
- The therapeutic benefits of specific stones and the overall benefits of gem rolling
- How gem rollers can be used within the treatment room and how they make for a highly profitable addition to your retail selection
- Tips for adding them into your retail and one of the best ways to demonstrate the experience of gem rolling for your clients
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
To read the full show notes for this episode with included links to resources mentioned, click here.
Self-doubt, fear of rejection, not-enough-ness. As entrepreneurs, especially women, these are feelings many of us have experienced at some point along our journey. Or perhaps they’re feelings you grapple with on a regular basis, and are without question, the biggest roadblocks to living your purpose and bringing your vision of success to life.
With a mission to help other women transform from underestimated to unstoppable, my guest on this episode, Jamie Kern Lima, is sharing the backstory behind her new book, “Believe IT,” and how the stories and lessons inside will work to help you ignite your deepest belief in yourself so you can step into you full power and achieve your biggest dreams.
While “author” is the newest accolade to Jamie’s name, she is most notably known for being a once-struggling waitress who turned her against-the-grain idea for a makeup and beauty brand into an international bestselling sensation called IT Cosmetics, which eventually sold for over a billion dollars to L’Oréal where Jamie became the first female CEO of a brand in L’Oréal’s 100+ year history.
Purpose-driven and belief-filled woman, mom, entrepreneur, CEO, author, and all-around icon - I’m honored to have Jamie on the show and know you’ll receive so much from her wisdom and joy that she exudes in sharing a piece of her story on this episode.
In this episode, we discuss:
- Tuning into your inner knowing and cultivating self-trust to guide you toward accomplishing your biggest goals and crafting your unique vision of success
- Jamie’s story of why she wrote her new book, “Believe IT” and what readers will take away from her stories behind building one of the biggest beauty brands in the world and the woman she became in the process
- How the changing media landscape makes it possible for anyone to grab the microphone, and Jamie’s insights on how wield it as a force for good
- The power of your Why as a woman and an entrepreneur and steps for gaining greater clarity on your own Why
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/211
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s #Spasocialbeat, we’re discussing:
- What social proof is and why it’s so powerful for your business in generating new leads
- How to best leverage social proof that your clients and customers share on your own social media channels (i.e. - where to feature social proof and make it work for you long-term!)
- Tips for making your social proof fit your brand aesthetic and when it’s good to use as is or make it look more on-brand
Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about one of the most profitable offerings you can have on your menu: waxing - specifically, soft wax.
In this episode you’ll learn:
- How soft wax works and how it differs from hard wax
- The biggest benefits of using soft wax on your clients and the common contraindications to look out for
- Ideal places to use soft wax on the body and top technique tips
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
To read the full show notes for this episode with included links to resources mentioned, click here.
While I’m a total marketing nerd and love to talk about any and all things business strategy, one of my favorite topics to delve into is skincare itself. Of course, I always want to tie it back to business and professional development, which is why I think you’ll love the conversation I’m having with Teresa Baldwin, an Account Development Manager with Jan Marini Skin Research.
Teresa is a California Licensed Esthetician with over 16 years in the cosmetic aesthetics industry with most of my career being in medical skin care sales with a customer focus on dermatologists, plastic surgeons, and medical spas.
She’s also worked for some of the top brands in the biz, including SkinCeuticals, SENTE Labs, Cartessa Aesthetics (Capital Equipment) and now Jan Marini Skin Research, and her passion for skin aesthetics and helping business owners through education on product knowledge to hands-on professional treatment simply radiates through the screen.
In this episode, we discuss:
- What sets the Jan Marini Skin Research brand apart from formulation to results
- The value of having support and resources from the brands you carry within your spa
- How Jan Marini Skin Research crafts top-tier resources and ongoing education for their brand partners and what you can expect from them
- What aesthetic practitioners and businesses make for an ideal match with Jan Marini Skin Research
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/208
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s #Spasocialbeat, we’re discussing:
- The primary differences between a social media manager and a virtual assistant
- Considerations for deciding which hire to move forward with
- Our top tips for working with both a social media manager and/or a VA and how to get them seamlessly onboarded into your workflow
Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about an incredible tool for every spa with a medical environment - Visia by Canfield Scientific. This powerful facial imaging system is a gamechanger for aesthetic consults, and in this #Beautybomb, I’m breaking down all the info you need to get an incredible ROI from this machine.
In this episode you’ll learn:
- How the Visia works to quantify treatment outcomes and how you can use this a a powerful sales tool in your practice
- What the Visia analyzes to provide you and your client with a clear picture and understanding of the best treatment and product options
- Tips for utilizing the Visia as a part of your consult and post-treatment follow-up process
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
To read the full show notes for this episode with included links to resources mentioned, click here.
It’s no secret that I advise every spa owner I work or speak with to have multiple revenue streams. Diversifying your revenue, especially with retail, is a no-brainer for aesthetic professionals, but with the world of retail and ecommerce rapidly changing, simply selling standalone products doesn’t have to be the only option.
In this episode, I’m joined by Julie Ball, the Founder + Chief Sparkler of Sparkle Hustle Grow, a monthly subscription box and online community for female entrepreneurs as well as the founder of Subscription Box Bootcamp. In addition to being a subscription box expert, Julie is also an author, speaker, community builder, and subscription box coach who’s been featured in Forbes, USA Today, POPSUGAR, and more. Together we’re discussing how spa owners can capitalize on the format of subscription boxes to see their recurring revenue sales soar.
In this episode, you’ll learn:
- How Julie became a subscription box expert and her journey in perfecting the process of creating, selling, and scaling a subscription box business.
- Julie’s top tips, tools, and insights on everything from product sourcing to pricing to fulfillment and shipping
- Ideas and tips on how to make the subscription box model work specifically for spa and skincare retail
- What measures you can take to ensure quality control, especially if you move to have someone else fulfill your subscription box orders
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/205
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s #Spasocialbeat, we’re discussing:
- Why putting thought behind your Instagram profile Highlights is worth the time and energy pay-off
- How Highlights can help you leverage your best content and keep your profile visitor spending more time on your profile
- Our top tips for selecting Highlight categories to curate and how those topics support your ideal client’s journey
Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about the ancient practice of Gua Sha and it’s aesthetic applications that have become increasingly popular as an at-home skincare ritual.
In this episode you’ll learn:
- The origins of Gua Sha, what it is, the tools used, and it’s primary skincare and aesthetic benefits
- How Gua Sha works to de-puff the skin and maintain strong facial contours when practices on a daily basis
- Tips and insights on the best ways to practice Gua Sha including scraping movements and the benefits of light bone tapping
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
To read the full show notes for this episode with included links to resources mentioned, click here.
While we may be in the home stretch of the pandemic, its effects are without-a-doubt still being felt, and for entrepreneurs who are also parents, the pandemic brought an even greater element of stress to navigate. While it’s a topic that deviates from our normal discussion here on Spa Marketing Made Easy, I think any leader with kids, and even those who don’t, can walk away with some great nuggets of wisdom from my guest, Lemi-Ola Erinkitola, the founder of The Critical Thinking Child.
Lemi-Ola is an award-winning educator, parent coach, children's author, and total nerd when it comes to spatial puzzles. Her life work and passion is helping parents nurture their child's learning potential in an engaging and joyful way so kids can fast track learning, discover their gifts and reclaim family time.
Over the past 15 years, Lemi has helped hundreds of busy moms and dads from all over the world uncover, optimize, and accelerate their child's academic and gifted potential.
In this episode, we discuss:
- Lemi-Ola’s backstory behind founding The Critical Thinking Child as a mom and former parent working in Corporate America
- Why access to learning and educational support for emerging students is critical for their development and key for helping parents keep their kids on a strong development track
- How Lemi-Ola has pivoted The Critical Thinking Child’s offerings throughout the pandemic to support working parents juggling home and virtual schooling
- Encouragement on asking for help and seeking support as parents, entrepreneurs, and leaders
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/202
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s #Spasocialbeat, we’re discussing:
- Which factors to take into account when deciding between keeping your spa and ecommerce social profiles separate or together
- The pros and cons of each direction and our top tips for leveraging your time and resources if you do decide to run two separate accounts
- Why ecommerce is a critical revenue stream and how to fit it into your social media plan whether you’re weaving it into the same account as your spa or not
Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about Isotretinoin (more commonly known by its discontinued name, Accutane), which is the internal use of retinol for the treatment of severe acne.
In this episode you’ll learn:
- What Isotretinoin is utilized for and how it works within the skin to help patients with severe acne
- An overview of Isotretinoin’s side effects ranging from common to severe and how these side effects determine what we can do as aesthetic providers
- The psychological element behind prescribing Isotretinoin to treat acne and what those on the drug can expect with treatment
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
To read the full show notes for this episode with included links to resources mentioned, click here.
Does the task of filling up your spa’s social media calendar feel like pulling teeth? Do you even have a social media calendar, or are you flying by the seat of your pants making random posts whenever you get a gap between appointments?
Either way, this episode is here to solve all your woes around the question, “what should I post on social?!” Together we’re going to take a high-level view of crafting an editorial calendar so that you can not only anticipate and plan for what you’re going to post, but also do so strategically so that your social media efforts actually result in interest from new potential clients and customers and continued connection with your existing audience.
In this episode, you’ll learn:
- How to craft a weekly editorial schedule that keeps you consistent in posting and streamlines your social media process
- Tangible ideas for beginning to create content today to start filling your scheduler
- How to pitch and promote in your posts with ease and authenticity
- Key steps for getting started with posting consistently including post ideas, copy and graphics tips and my top social media scheduler recommendation
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/199
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about the increasingly popular anti-aging and skin tightening and lifting device - the Plasma Pen.
In this episode you’ll learn:
- How the mechanisms and science of Plasma Pen works to tighten and rejuvenate skin
- Where the Plasma Pen can be used and skin issues it can treat and address in addition to its benefits and capabilities around delicate skin areas
- Who makes for an ideal candidate for treatment with the Plasma Pen along with contraindications and legality considerations
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
To read the full show notes for this episode with included links to resources mentioned, click here.
The idea of being “booked out” is often the epitome of success, especially for a solo aesthetician, but what does being “booked out” really mean? For the next month? Quarter? What if you could actually be booked out a year in advance?
If the hairs on your neck just stood up, just wait ‘til you tune into this conversation with my guest, Katt Philipps. Katt is a spa owner, true solo aesthetician, ecommerce store owner, spa industry educator, and most recently added to her resumé, a best-selling author. She is known for being booked solid a year in advance, and in this episode, she’s spilling her secrets on how she made it happen and how she makes it work.
In this episode, you’ll learn:
- How Katt build up her books when first starting her business and how she quickly became so in demand that she couldn’t take on any new clients
- Why she chose to go the route of staying solo and how she began structuring her system to keep her full book of clients happy and returning again and again
- How her framework was born out of a need and the mindset shifts that surround her working structure as a booked out therapist who still continues to grow and scale as a solo year after year
- Katt’s insights on structuring her schedule, work/life balance, and the “Email That Changed Everything”
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/196
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about hard wax -- the methods, best use cases, pros and cons, ingredients, and everything in between.
In this episode you’ll learn:
- The 101 on hard wax including which areas it’s ideal to treat with and why
- How hard wax works to remove hair and how it is utilized by the aesthetician to achieve best results
- The pros and cons of using hard wax and why many spa owners use it in conjunction with other forms of wax.
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
To read the full show notes for this episode with included links to resources mentioned, click here.
In light of all of the events in 2020 (the pandemic, increased support of the Black Lives Matter movement in the wake of the murder of George Floyd, economic crisis), and how they all weave and converge together, in celebration of Black History Month in 2021, I wanted to feature three Black business owners who have made a profound impact in their industries, in my business, and on my own entrepreneurial journey.
While there is a vast amount of work to be done to break apart the forces of systemic racism and oppression, the array of events in 2020 will forever be a part of Black History, and to make the future brighter and more equitable, it’s crucial to continue supporting and sharing about Black-owned business. So without further adieu, here are three entrepreneurs I’m honored to know and learn from, and I think you should, too.
In this episode, you’ll hear:
- Critical statistics surrounding Black women in the workforce and Black-owned businesses amidst the Covid-19 pandemic
- Why amplifying the voices of Black-owned businesses is key to creating a more equitable future and economic landscape
- Highlights on three entrepreneurs and how their genius can help you become a better leader, business owner, and aesthetician
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/193
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our #Spasocialbeat are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about the increasingly popular and highly profitable service, lash extensions. If lash artistry has ever piqued your interest, this #Beautybomb gives you the high-level look at what offering lash extensions and entails and how it can benefit your aesthetic practice.
In this episode you’ll learn:
- What lash extensions are and what’s needed for optimal results including application and at-home care
- The process of lash extension application and factors to consider when offering as a service
- Who makes for an ideal lash extension client and contraindications to keep in mind plus recommendations and tips on offering lash extensions as a service
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
Being a leader bears a lot of responsibility. Your team is counting on you to lead them to the bigger dream and vision. But here’s the thing -- if you’re not clear on your values, vision, and how to use your voice to lead, that vision is going to stay in the distance.
Enter Leslie D. Lyons, the Founder of Bombshell Movement Studio in Chicago, host of the Beyond the Pole: Tales from the CEO podcast, and a sales and leadership coach for female entrepreneurs. Leslie has spent her life pouring into women emotionally and spiritually, and now, more than ever, her dedication to helping entrepreneurial women lead with their heart and head is the exact type of leadership we need. Tune in as we talk about defining your values, finding your voice, and being an authentic leader.
In this episode, we discuss:
- Leslie’s journey to becoming a leadership coach and the common threads she’s found in her work with a wide variety of women in leadership roles
- How women often let imposter syndrome stand in their way of what they really want and the difference between aspirational vs. innate values and the role they play in your leadership style
- How Leslie uses the Enneagram personality assessment in her work to help her clients understand their natural tendencies in leadership
- What it means to be a values-based leader and how your values and voice work together to rally your team and make you a magnet for your ideal clients and customers
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/190
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about one of the aesthetic industry’s most popular and in-demand lash growth products, Latisse.
In this episode you’ll learn:
- Latisse’s medical origin story and how it evolved into a medical aesthetics product
- How Latisse works to help lashes grow thicker and longer
- Contraindications and potential, yet rare, side effects and considerations for offering Latisse in your aesthetic practice
Other resources mentioned in this episode:
- Spa Marketing Made Easy Episode 112: #BeautyBomb Neuromodulators
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
Maybe you think a membership will be the key to client loyalty or consistent cash flow. Well, you wouldn’t be wrong. Memberships can certainly be a powerful offering that helps to fuel client retention while also bolstering revenue. However, every plus side also comes with a cost.
In this episode, I’m examining spa memberships from every angle to show you the good, the bad, and the ugly so you can move forward with providing a membership in your spa (or deciding not to) with complete confidence.
In this episode, you’ll learn:
- The 3 key types of revenue to have in your spa and where membership falls
- Two styles of membership you can offer and the pros and cons of each
- Key considerations for running a membership depending on whether you’re operating as a solo aesthetician or have a team
- What you need to have in place to successfully market and operate a membership program
- Important metrics to know and my top tips for running a successful membership should you choose to launch one!
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/187
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about DiamondGlow, Allergan’s newest star treatment to join their line-up of medical treatments and products that is gaining tons of popularity with both aestheticians and skincare lovers. A full 3-in-1 experience that exfoliates, purifies and infuses, this treatment provides an intense glow-up that is taking the treatment room by storm.
In this episode you’ll learn:
- What DiamondGlow is, how it works, and how DiamondGlow is positioning themselves to be different than other facial hydra-dermabrasion and infusion treatments on the market
- Who makes for an ideal candidate for DiamondGlow and why this treatment makes for fantastic upgrade options
- Where you can connect with other DiamondGlow providers to see the visual nature of the treatment in action
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
If you’re reading these show notes, I already know you’re a podcast listener, so now I want to ask you: is your audience also filled with podcast lovers? With lives getting busier and busier, podcasts have quickly risen the ranks as one of the top strategic marketing channels for establishing your authority, growing your audience, and driving your sales engine.
In this episode, I’m uncovering the reasons why podcasting could be your best marketing play for your spa as well as my entire podcast production system from A to Z so you know exactly what goes into starting your own podcast.
In this episode, you’ll learn:
- Why podcasting is quickly rising the ranks as one of the top content marketing channels and how it can position you as an industry and local authority
- How to decide on your show’s topic and considering the end goal of creating a podcast as a marketing strategy
- My top podcasting tool recommendations plus a complete walkthrough of my team’s podcast production system
- Top tips for effectively sharing your show to drive listeners and the best style of episode content for your time and bandwidth
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/184
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about Ultherapy, an innovative treatment that uses the power of ultrasound technology to target areas in the neck, brow, décolletage, and under the chin area to boost your natural collagen to lift and tighten.
In this episode you’ll learn:
- What Ultherapy is and it’s unique technology that allows it to go deeper within the structures of the skin than other toning and tightening treatments on the market
- Who makes for an ideal Ultherapy candidate as well as contraindications and precautions
- Key info to know about pricing, results and expectations, as well as the healing process
Resources mentioned in this episode:
- How Ultherapy Works by Dr. Stephanie Williams
- Treatment Spotlight: Ultherapy, a guest blog with LPN and Clinical Ulterapy Educator, Cheryl Hardy on theskincarebell.com
- Anatomy, Skin, Superficial Musculoaponeurotic System (SMAS) Fascia by Zackary B. Whitney; Megha Jain; Patrick M. Zito.
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
New year, new brand! This past year brought so much into perspective here at AddoAesthetics, and one of those things was what we truly help our people with. After having countless phone calls with spa owners all over the country and hearing first-hand how we helped spa owners bring “calm to the chaos,” it was clear that what we did and how we shared that, weren't entirely aligned.
In this first episode of 2021, I’m diving into what factors came into play to realize that it was time for AddoAesthetics to get a rebrand and the three key questions you can ask yourself to assess where your brand stands between who you are and what you do with who you serve and how you serve them.
In this episode, you’ll hear:
- What brought me to the decision of a rebrand and why 2020 was the best time to make a big project like that happen for the business
- How I found what our “brand superpower” was an how it boils down into our brand story
- The 3 key questions to ask yourself about your brand as we enter 2021
- Why you have to dig deeper into your “why’ to get to the crux of what your brand does
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/181
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Whew, friends, we made it! Well, nearly…as we come close to crossing the threshold into 2021, I want to take a moment to reflect with you in this week’s podcast episode and to set the stage for a great year ahead.
This past year was every adjective for “not normal” in the book, yet it’s also been a year filled with opportunity that I believe, if we approach with the right mindset, can be transformed into the point in our journey where we can look back at how much we’ve grown and accomplished and think, “that’s the year it all changed.” If you’re ready for a restart, first, we’ve got to plan for it, which is exactly what I’ll guide you through in this final episode of 2020.
In this episode, I’ll guide you through:
- Reflective questions to ask when assessing how you want the next year to look and feel
- Pinpointing areas of growth and development that you would like to focus on
- Structuring your calendar and your time to give you the space and bandwidth for reaching your goals
- Getting clear on your goals so you have milestones to hit and benchmarks to reach that will help you indicate whether you’re on course or need to pivot
- Putting the pieces together to form your marketing action plan that carries you through all of 2021
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/179
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
While many are happy to see 2020 come to a close, this ending is bittersweet as my time chronicling a year of growth with my Growth Factor students, Sara and Melissa, the founders of Sykes & Lanno, is wrapping up in this episode.
At the beginning of 2020 we mapped out their goals and milestones for the year and by Quarter 2 we were discussing their rapid pivots amidst the global pandemic, and in this episode, we’re taking stock of the incredible expansion they’ve been able to achieve this year despite all the struggle in our industry and the world has faced. Their story is one of strength, persistence, and tenacity, and in this final episode, we’re wrapping it all up in a bow and popping the confetti for a year that’ll go down in their business books as a glowing success.
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/178
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
As any aesthetician knows, skin care is both a science and an art, and a brand I’ve recently come to learn more about and experience in the treatment room is one that exemplifies this notion to a tee.
In this episode, I’m chatting with Candace Noonan, L.E. who is a Master Educator for DermaConcepts, the creator of the Environ brand. From their philosophy on formulations to brand standards on packaging to their unique step-up approach, Environ is a brand worth noting and learning more about.
In this episode, you’ll learn:
- The beginnings of the Environ brand and its founder’s history
- How Dr. Des Fernandes carved out a unique spot in the marketplace with the fusion of his philosophy and scientific findings
- What makes Environ’s approach to skincare different through it’s formations and varying level-up system
- The carefully considered elements of Environ’s branding, client experience and training, as well as product packaging that are fully focused on driving results for both the aesthetician and the client
To read the full show notes for this episode and learn more about Environ, visit: http://www.addoaesthetics.com/blog/177
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
The natural path of a business owner is to start as the ultimate one person show. You do it all, wear all the hats, and handle every task and responsibility in your business. And I don’t have to tell you how quickly that leads to burn out.
If you’re in the space of not enough time to leverage that will allow your business to grow more, may I introduce you to Esther Inman. Esther is a military spouse, mom, and travel lover who quit corporate America knowing that there was a better way to work that also worked with her life and family dynamic. After quickly becoming an in-demand VA, she saw the opportunity to help others find flexible work as well, and her VA agency was born. Then, after taking her agency to 6 figures, she moved on to develop her signature program, 90 Day VA, where she has helped over 4,000 women work online as virtual assistants around the world.
In this episode, we’re diving into what a VA is how powerful they can be as a member of your spa’s team.
In this episode, you’ll learn:
- What a virtual assistant (VA) is and what tasks they’re able to take off your plate as an entrepreneur
- The opportunity cost of not bringing in help to your business and crunching the numbers of investing in a VA and the time and money you’ll get as a return on your investment
- What kinds of tasks VAs can assist you with and how to go about finding the right fit for your team
- The average cost of a VA, pros and cons of outsourcing domestically and internationally, and the process of using a hiring service like Esther’s to help you streamline your hiring process
To read the full show notes and connect with Esther’s VA matchmaking services, visit: http://www.addoaesthetics.com/blog/176
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Money — As entrepreneurs it’s something we all want, yet it’s the piece of business I’d say the majority of the spa owners I speak to and that are my students struggle with the most. Whether it’s not being clear on your cash flow or wondering when in the world you’ll be able to pay yourself a livable salary (or at all), understanding your money is critical to your spa’s success. And here to discuss with me the steps to planning for profitability and doing so in a way that’s easy and builds your confidence is Danielle Hayden.
Danielle is a reformed corporate CFO who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom, Danielle is now in her sweet spot as the co- owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series.
In this episode, you’ll learn:
- Danielle’s journey from studying cosmetology to falling in love with numbers and shifting into a career of corporate finance to breaking out of the boardroom and into entrepreneurship
- The key money management documents and financial records we need to know how to read for our business to see where we’ve been and where we’re going
- Danielle’s top tips to understanding these various documents and the key insights that can help us gauge the financial health of our businesses
- Why budgeting and forecasting is crucial for meeting your financial and overall business goals
To read the full show notes and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/175
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Let’s put the “fun” in funnels, shall we?! You’ve heard funnels are essential for closing sales on auto-pilot, but the set-up process, well, it’s kind of a mystery. Until now!
In this week’s episode, I’m breaking down the simple 7-step funnel-building process with my top tips and insights from crafting an irresistible offer all the way to knowing your top conversion metrics so you can see whether your funnel is missing the mark or on track to be a souped up sales machine. Not only will you want to have this funnel know-how in your back pocket for the holiday season, but for your spa’s ongoing growth and scale goals.
In this episode, you’ll learn:
- What a funnel is and why it’s such a valuable asset to have up and running within your business
- The key elements of what goes into a funnel and the 7-step process of getting your first funnel up and running
- My top tips on crafting a funnel offer that’s enticing and irresistible and how to craft your nurture sequence to warm up a cold audience member into a paying client
- Numbers to keep an eye on through the entire funnel-building process from selecting a profitable offer to understanding conversion numbers
To read the full show notes and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/174
Jump in on the Spa Marketing Funnel course at the special price (a $300 savings)! Learn more and sign up here.
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
We’re officially in the holiday season and Black Friday is directly within our line of sight. This time of year holds tremendous opportunity in bringing in ramped up revenue to cap off the year, but it’s also critical to think of Black Friday and how it fits into the bigger picture of your overall business growth strategy.
In this episode, I’m back on the mic with my Growth Factor students Sara and Melissa of Sykes & Lanno to discuss their strategy behind hosting exclusive events and experiences to bring in ideal clientele and begin building a relationship that will last far beyond their promotion and turn them into raving fans.
In this episode, we discuss:
- Sara and Melissa’s event marketing strategy and how it snowballs into their game plan for Black Friday weekend
- The top intention they always have in mind when crafting offers and their marketing strategy around them
- How Sara and Melissa continually invest into their skillset and how they make decisions on what skills they’ll develop to benefit their long-term business growth plan
- Updated on their Beauty Collection launch that we discussed in their previous episodes and their next steps moving forward
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/173
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Branding might feel like an intangible, amorphous concept, but the truth is that it’s the foundation of everything you bring to life both inside and outside of your business. In this episode, I’m chatting with April Martini, co-founder of Forthright-People, who brings 15+ years of agency experience built upon a design and MBA business foundation to the table (i.e. - she has seen it all when it comes to branding from the corporate down to the personal level!).
April breaks down why it’s imperative that as an aesthetician, you work to build an authentic personal brand, one that creates consistency of expectations and experience, honesty, trust and a place where your clients can be vulnerable and themselves for the best outcomes, both physically and emotionally.
In this episode, you’ll learn:
- What a brand really is and how it creates a connection with and experience for your clients
- The ROI of branding and why it’s worth investing time and energy into so you can not just see better relationships, but also revenue
- Key aspects of your brand to get clear on and refine
- Exercises to help you narrow in on your unique position in the marketplace and how you can leverage that in your branding
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/172
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
You know you desire growth and scaling within your business. Maybe you’ve already done significant scaling, but the next step looks fuzzy. No matter where you’re at in your entrepreneurial journey, the next step doesn’t have to be unclear when you understand the Aesthetician Success Path.
In this episode, you’ll learn:
- Why it’s critical to clarify your own definition of success to be able to set your vision for the future in motion
- The 3 primary sections of the Aesthetician Success Path and the markers and key performance indicators within each stage to help you determine where you’re at along the path
- How seeing the entire path allows you to determine your bigger-vision goals and have a gameplan to move toward where you ultimately want to go
To read the full show notes and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/171
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Throughout 2020, I’ve had the unique opportunity to document the entrepreneurial journey with my Growth Factor students, Sara and Melissa, the co-founders of Sykes & Lanno Skinbar. These two women saw tremendous growth in their first year of business by hitting 6-figures, and in year two, they wanted to turn up the dial.
Even in the face of the pandemic, Sara and Melissa continued to grow exponentially, and now, with their upward trend only continuing to climb, they’ve officially launched their own line in the form of a gorgeous bespoke beauty collection! In this episode, we deep dive into this new revenue stream and how they’re setting themselves and their retailers up for success.
In this episode, we discuss:
- Why Sara and Melissa began their latest venture - a beauty device collection and how they’re building out this new arm of their business
- Their insights into selling at-home beauty devices to their clients and where they saw an opportunity in the market
- Together we paint the picture of profitability and illustrate why retailing devices isn’t something to be fearful of
- Sara and Melissa’s story of how their line came to fruition and what their clients are loving most about their collection
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/170
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
You say you want to grow to six and seven figures, but does your mindset match your money talk? Getting your mind right for growth is not one of, but THE most critical facets of scaling your business to be aligned with your vision and become your tangible reality.
And here to discuss this mindset work with me is Kendra J. Lewis, a business funding and strategy expert who is living proof that major growth can happen in a matter of months when you’ve got the right mindset.
With over 10 years of experience helping entrepreneurs and Fortune 500 companies launch, grow, and scale their businesses by combining business credit and strategy, plus coaching over 100 small businesses through successful launches and helping them to acquire millions in funding collectively, Kendra and her groundbreaking methods a force and have been featured in outlets like ABC, Fox, NBC, Yahoo Finance, Black Enterprise, and The New York Weekly.
In this episode, we discuss:
- Kendra’s background in corporate banking to moving into entrepreneurship and building massive success and helping her clients do the same
- Why Kendra believes that mindset is paramount to your success and steps for moving past scarce ways of thinking
- The importance of refining your inner circle and adopting practices to quiet the noise
- Why beginning imperfectly is the perfect way to start and the only way to guarantee your success
To read the full show notes and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/168
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.