Off the Record with BJ Murphy: Recent Episodes
BJ Murphy
BJ Murphy is the former Mayor of Kinston, NC, social media entrepreneur, and publisher of several news outlets. "Off the Record with BJ Murphy" is a more off-the-cuff conversation with Aleatha Thrower and special guests.
www.bjmurphy360.com @bjmurphy360
Some of this mess you guys are doing on Facebook has GOT to GO for 2024! Let us know in the comments if you agree or disagree with us and look - if you agree with us - we still love you. And if you don't - we still love you. But also we said what we said. - BJ Murphy & Aleatha Thrower
This is probably the most "Off the Record" we have ever been. But you know what? "We said what we said."
Aleatha walked into the office and said we had to record today because she needed to fuss at me. But then I threw her off her game as only I can do. Enjoy her rants!
www.bjmurphy360.com
After a 6-month to 10-year hiatus, we're back!!! Aleatha admits she was becoming too famous, so she stopped recording OTR. Find out what's been happening and what we would've told our younger selves. #offtherecord
www.bjmurphy360.com
Aleatha hates reading TikTok comments, so we thought she should blindly react to comments on some of the most viral TikToks featuring her. And if you think this is funny, you're right!
You're welcome. ;)
www.bjmurphy360.com
BJ has 4 cups of coffee before 11am and was up at 2am - what in the world!? And Aleatha just might skip Christmas altogether! hahaha
A week after chatting with ECU students I had the opportunity to address a business management class at North Lenoir High School. In a first for me, I shared actual slides created in 2016 at the startup phase of Magic Mile Media (pre-Neuse News). In the talk, I broke down why I started MMM, how I used a SWOT Analysis, what I learned about the market, how I projected financials, and more.
www.bjmurphy360.com
In this episode of OTR, Aleatha decrees she doesn't like fake people. #bigsurprise We discuss App State family weekend, my latest talks at ECU and North Lenoir, and more. Then my OTR Commentary chastises elected officials for not representing the people first.
www.bjmurphy360.com
What are the fundamentals of how to make money? How can you do that in an ethical way? In this address to ECU College of Business students, I shared, "We all will make more money if we invest our time into inspiring teams rather than managing employees."
Three key points:
-
Treat people fairly and like family.
-
Work hard and let go of fearing failure
-
Solve more problems by empowering others to make decisions
Four philosophies that drive me:
-
Trust is greater than Skill
-
Relationships are greater than Money
-
Doers are greater than Complainers
-
Master the Mundane
Final thought:
Go all-in on your strengths and what makes you happy.
www.bjmurphy360.com
We celebrated my 41st birthday with a special guest...Aleatha's momma! She addresses what "swivet" means and one mistake today's parents make. Oh, and guess how many times Aleatha's momma popped her on the show!
www.bjmurphy360.com
Aleatha's in a swivet and we're spun all the way up on this episode of Off the Record. This may be the most Deep Run episode yet.
www.bjmurphy360.com
Aleatha and I kick off a "new season" of OTR with a winding down of life's events this summer. We have an intense discussion about why we should stop caring about other people's opinions.
www.bjmurphy360.com
Aleatha and I consider "Neuse News: The Musical", we plan a team outing and I give four things you can do when complaining about politics. And what's our show without a few laughs?
www.bjmurphy360.com
In part 2 of OTR Episode 9, we discuss what's missing in the work ethic of this generation. Can you guess Aleatha's motivation to work as a teenager? Too good to miss.
www.bjmurphy360.com
This OTR was so much fun, we've made it a two-part episode. How many banks are on the south side? What gives BJ anxiety? Aleatha explains why BJ is a part of the problem. And BJ's OTR Commentary addresses the need for two Kinston City Councilmen to resign.
www.bjmurphy360.com
Aleatha's sidebar on "tending your own corn" was so strong, I almost didn't give my own OTR commentary. But I did and used it to address Vernon Park Mall. Enjoy OTR Episode 8 - Tend Your Corn.
www.bjmurphy360.com
Have you ever had your mouth washed out with soap? And my OTR commentary addresses the lack of humility and kindness in leadership. Join us as local Agricultural Extension Director Tammy Kelly joins Episode 7 of Off the Record.
www.bjmurphy360.com
The southern draw is strong, BJ apologizes to OTR viewers, and Aleatha compares BJ to Screech. All this and much more on Off the Record, Ep. 6 - Twice Times.
www.bjmurphy360.com
Aleatha describes having won Mom of the Year. BJ details his recent near-death experience. And the Off the Record commentary solves the shortage of workers challenge crippling our economy.
www.bjmurphy360.com
Ep. 16: On Making and Reporting News with B.J. Murphy.
Entrepreneur & Former Kinston Mayor, BJ Murphy talks about local politics, being involved in your community and navigating friendships in divisive times.
Subscribe to the podcast: http://gracekinston.org/watchlisten/podcast
Encounter Grace is a podcast for thinking Christians living in the real world. A ministry of Grace Fellowship Church in Kinston, NC. www.gracekinston.org
Does former Lenoir County School Board candidate and lady angler Michelle Davis Cash believe in ghosts? What does BJ have to say regarding the latest alleged police brutality video and social media's reaction? This and more on Off the Record Episode 4.
www.bjmurphy360.com
Kinston city manager Tony Sears joins me and Aleatha on Off the Record. And we spoke about everything but the City of Kinston. And in my sidebar commentary, I discuss managing finances and the best way to handle debt.
www.bjmurphy360.com
This week on “Off The Record” we have a special guest, BJ becomes a gift-giver, and Aleatha shares how she really feels about Facebook birthday posts.
www.bjmurphy360.com
Ok, test run number 2, but this is too much fun not to share. We’ll start having guests soon. STAY TUNED!
www.bjmurphy360.com
As we begin to play with the "Off the Record" set Aleatha and I shoot the breeze about a bunch of silly topics. Tell us what you liked best and also what topics you want us to discuss or guests you'd like us to invite to the show.
Watch the episode here: https://youtu.be/fzfy7CyAjBE
www.bjmurphy360.com
Senator Jim Perry is a native of Lenoir County and proud father of three. He went to Woodington Middle School, South Lenoir High School, Lenoir Community College and North Carolina State University. A few days ago, he dropped by Magic Mile Media and Neuse News to chat with BJ about a range of topics including some of his career and life experiences. Jim shared his thoughts on how our legislature works, why we should pay attention to the Second Amendment debate, and the importance of the North Carolina 2020 census.
Key points
- A peek into Jim Perry’s early life and the school years
- Jim’s first real job and first stab at entrepreneurship
- Business lessons Jim learned from a career at Affordable Care Inc.
- Being a senator can seem like a thankless job and it is definitely time-consuming
- Challenges in North Carolina and why your census information matters
- The current situation with our state budget and other hot issues
- The Second Amendment: it’s about culture and the realities of our environment
- What would 48-year-old Jim Perry tell his 22-year-old self?
- How can you help?
www.bjmurphy360.com
www.jimperrync.com
In our first podcast episode of 2020, we’re doing things a little differently. In the studio is Gram Spear, Vice President of Perry Management Inc. A native of Kinston, Gram attended Appalachian State University and East Carolina University. His wife and several friends recently launched a faith-based private school to deliver classical education accessible to all students, regardless of economic backgrounds. On this episode, Gram chats with BJ about basketball, social media, business practices, life, legacy and a deep commitment to faith.
Key points
• The backstory: Gram’s early life and the Spear’s family business
• How Gram ended up at Perry Management Inc.
• Thoughts on LinkedIn
• Businesses need to control their own narrative
• Examples of how people spread misinformation on social media
• Opportunity scholarships in North Carolina
• Gram talks about his faith and how it impacts his business and family life
• Hope Preparatory Academy is offering classical Christian education
• A great Brandon Ingram story
• What advice would 52-year-old Gram Spear give to his 22-year-old self?
www.bjmurphy360.com
Using Text Messaging to Grow Your Community
Did you know you can use text messaging to connect with people and grow your brand? Zac shares how he’s been doing exactly that after getting the idea from Gary Vaynerchuk. As a marketer, BJ is always on the lookout for new developments in social media, so he’s keen to see how small businesses and entrepreneurs can incorporate text messaging into their marketing. Tune in to hear the discussion.
Key points
• The Neuse News/ Magic Mile Media team had a Christmas party, and it was a blast
• Have you heard about Jingle Stumpy and the Christmas tree with no limbs?
• Zac explains how he is giving out his cell phone number to build his brand
• Will WhatsApp or some other entity introduce a similar service?
• Organic reach on LinkedIn is not really great compared to a year ago
• Ideas for using text messages to promote your brand
• There's no way to know whether the person sending you a text is a real person
• Annoying new followers who like all your posts and then quickly try to sell you stuff
• Has Zac’s dad been watching and sharing our podcast episodes?
Call to Action
Save Zac Holcomb’s number 252-549-0247. Send him a text, tell him who you are, tell him about your business, and connect with him.
Episode 2.16
www.bjmurphy360.com
How does government help businesses in Kinston? How has social media helped Zac’s brand? How does one post a classified ad online to Neuse News? As Magic Mile Media marks its third anniversary, BJ and Zac unpack the answers to these questions and hint at upcoming speaking engagements.
Key points
• Zac has had an aggressive social media presence and business is growing
• Magic Mile Media is three years old
• What does the government do to help business owners and entrepreneurs?
• BJ posted two videos to show how easy it is to promote an event or place a classified ad with Neuse News self-service option
• BJ will have quite a few speaking gigs in 2020
• Educators are striving to make their courses relevant to industry requirements
• Using video to tell the story of sports in a way that promotes the Neuse News brand
• Zac has a challenge for BJ… and it has something to do with Kinston’s basketball scene
www.bjmurphy360.com
Agree or disagree with political opinions, we're going to continue allowing both, because that's reflective of who our country is.
https://www.bjmurphy360.com/source/liberals-and-conservatives-are-neighbors-too
Spotlight on Kinston’s 17-Year-Old Entrepreneur
With the help of his family, 17-year-old Shane Swindell opened a business in the old K-Mart building on N. Queen Street, Kinston. The store is aptly named Shane’s Discount Outlet and provides quality pieces of merchandise at discounted prices. BJ and Zac sat down with Shane to discuss why he started the business, ideas for a social media marketing strategy, and the young entrepreneur’s business and academic aspirations.
Key points
- The What and Why of Shane’s Discount Outlet
- Opening hours
- What you will find at the discount outlet
- How does he find good deals?
- Staffing and resourcing
- Ideas for a social media strategy
- Shane’s plans for school, college, and beyond
- Why your brand should be about you
www.bjmurphy360.com
BJ and Zac sat down to catch up as well as recap the recent Social Media Masterminds meetup. They discuss Zac’s experience with TikTok and how he dared post a funny TikTok video to LinkedIn–yes, the professional site. Is BJ making progress towards his goal of mastering video? Tune in to find out.
Key points
- Where did the idea for an SM3 meetup come from?
- Most people over-analyze their content before posting
- Why did Zac post a TikTok video on LinkedIn?
- Day trading attention
- You need to choose a social media platform to be active on
- Telling our local news via more video
- Recording videos can help more people… and future generations
www.bjmurphy360.com
What philosophies have driven BJ to get to where he is today? On November 18, 2019, he revealed this and more to students of East Carolina University. BJ talked about his own student days, his career journey and his sojourn into politics. Besides giving career advice and nuggets on entrepreneurship, BJ shared the story of how Neuse News came to be.
Key points
- Will resumes become obsolete?
- BJ’s recounts his college years and early internships
- Why BJ went into sales… and politics
- Leadership lessons from Hurricane Irene
- Spotting marketing clues and using them to shape business strategy
- How the mayor of Kinston used social media during two hurricanes
- The inspirations behind Magic Mile Media and Neuse News
- Why most newspapers in the country are losing subscribers year after year
- Neuse News has put out about 3,000 pieces of content in 16 months
- Local news online for free without pop-up ads–how is that possible?
- Philosophies that have shaped BJ’s journey
- Why BJ videoed this event at ECU’s College of Business
www.bjmurphy360.com
It’s Okay to Get a Vocational Education at the Community College
Magic Mile Media and Neuse News were at the 2019 Holly Jolly Holiday Show at the Kinston Community Center. Amidst the bustle, BJ and Zac took time out to record this podcast episode where they pondered the merits of internships, our community college system, and the four-year college degree. They also caught up on recent happenings in business and on social media.
Key points
• Why students love visiting Additive America, Neuse News, and Magic Mile Media
• Magic Mile Media is partnering with Lenoir Community College to develop a livestreaming course
• Being successful in social media for business requires much more than hashtags
• Are you considering vocational education for your high schooler?
• Instagram has phased out the vanity metrics on likes… and not everyone’s happy
• What does it mean for Neuse News to transition from a project to a “legit” business?
• How BJ will respond to LinkedIn connections who insist on a salesy introduction
Call to Action
Do you think we should encourage all high school students to get a four-year college degree?
www.bjmurphy360.com
Dear high school students,
It's OK to get a vocational education at your community college. In fact, there are many occupations that will pay you handsomely if you possess the right training and skill set.
To your success,
BJ
www.bjmurphy360.com
LinkedIn and Facebook algorithms seem to prioritize native, organic content over reshared posts. Knowing which types of posts get more reach helps you choose how to repurpose or create content for various social media platforms.
On this episode, BJ and Zac discuss what they’ve learned through trial and error, recent business developments, how they deal with haters on social media, and so much more.
Key points
• What it takes to livestream a football game
• Why Zac started recording (and livestreaming) his 3D printing process
• How Neuse News is using the YouTube channel
• Selling versus telling stories: People don’t like to be sold to but they like to buy
• Should businesses send marketing campaigns via snail mail?
• The Neuse News email newsletter is free and ad-free
• Formatting video for IGTV
• Zac’s LinkedIn “algorithm test”
• Two Facebook hacks: native videos and watch parties
• BJ’s interesting experience with a hater
• Embracing the people who don’t like what you’re doing
www.bjmurphy360.com
The Facebook Journalism Project with Anna Ratti
Have you heard about the Facebook Journalism Project (FJP)? Facebook is partnering with local journalism entities across the country and providing them with grants to support projects aimed at building community through local news.
On this episode, BJ is joined by Anna Ratti, an intern student from East Carolina University. Using Q&A style, she gathers all the information needed to submit a Neuse News application for an FJP grant.
Key points
• What is the Facebook Journalism project and how did BJ hear of it?
• Specific Neuse News activities that the Facebook Journalism grant award would fund
• Key players and resources needed to realize the Neuse News sub project
• Who will benefit from all this?
• About community engagement and drawing upon diverse perspectives in the community
• How will success and impact of the sub project be measured?
• Plans to enhance organizational sustainability
• Potential challenges and how they will be addressed
• Current audience numbers and demographics
• Redefining how some local newspaper stories are covered
www.bjmurphy360.com
Recently, a local small business used social media to tell the world they were modifying their business hours. Though they recognized the power of social media to communicate an important change in business, it turned out they hadn’t been using the same channel to promote their business.
On this episode, Zac and BJ exchange notes on some of the best practices for posting on Facebook and LinkedIn. Whether you’ve been posting regularly on social or you’ve been wondering what to post, you’ll want to listen in.
www.bjmurphy360.com
Key points
· Leveraging social media for marketing
· There is no such thing as a perfect post–any post can go viral
· In business, it’s okay to be a copycat
· Develop a relationship with people before you try to get them to buy
· Why you shouldn’t use your personal Facebook profile for business
· How Zac uses YouTube ads
· A tip to make your video go viral
· Does it matter how the Facebook and LinkedIn algorithms work?
· An upcoming Social Media Masterminds meetup
· The idea of a four-hour workweek
Call to Action
For more conversations like this, join our Social Media Masterminds Facebook Group–a community of entrepreneurs and rising personal brands.
https://www.facebook.com/groups/173142680108872
Following the inaugural Social Media Masterminds Marketing Summit (SM3), the team at Magic Mile Media decided to relaunch the BJMurphy360 website, continue with regular meetups, and be intentional about building a content funnel.
Zac is a newcomer to Kinston and on this episode, he and BJ share perspectives on how local business owners can promote their businesses a bit better, and some of the dos and don’ts when it comes to social media.
www.bjmurphy360.com
Key points
· Key action points from the SM3 Summit
· Big Plans for the BJ Murphy360 podcast and content funnel
· Why Zac is establishing local connections
· How local businesses can rethink the allocation of their advertising budget
· The beard challenge #BeardTheBeej
· People are using social media to make buying decisions
· Disrupting the news business with a new approach
· How one business is killing it on social
· A key strategy to employ when managing social media accounts
· Why BJ will spend less time at the drawing board and more time at the doing board in 2020
Call to Action
Do you use social media for business? We’d love to hear from you. Send us a message to let us know how relevant or not social media is to your business’s marketing strategy.
On today's episode Zac and I talk about how we've overcome mistakes, why we're producing so much content, networking with business leaders on and off social media, how to reallocate marketing dollars to be more effective and more.
www.bjmurphy360.com
At the first annual Sm3 Social Media Masterminds Marketing Summit I needed to fill in for a speaker and ended up giving the final keynote address of the day. Since then we've started the launch of www.bjmurphy360.com, which will include a blog, videos, newsletter and more. Here are the topics that I covered at the summit:
-
Social media philosophies
-
"Greater Than" series
-
Descending order of Facebook engagement
-
A sample content model for your brand
-
An example social media strategy for realtors
-
Your strengths and being happy
I truly hope you enjoy this and it gives you value.
www.bjmurphy360.com
On this episode, Zac and I find out the main communication tool of the next generation. We also discuss how to edit videos and how daily videos are equivalent to daily diary entries. Zac also shares the story of how 3D industrial printing helped protect a cochlear implant for a wrestler. We also talk about the Neuse News Model for hyper-local, digital news and why we're both engaging more with the LinkedIn platform.
ww.bjmurphy360.com
Episode 2.04
What is the #1 thing small business owners should look for in hiring employees? High Point University freshman and recent Arendell Parrott Academy graduate Drew Dacey had a class assignment to interview someone in their field. Drew is from our area and loves what we're doing at Magic Mile Media and Neuse News and reached out to me. Here's what happened...
www.bjmurphy360.com
What is Neuse News? Why did I start Magic Mile Media? Why are we building these businesses? What's driving us? The night before our first ever SM3 Summit: Social Media Masterminds Marketing Summit dozens of our attendees gathered at Big Game Brewing for a social. I answered several of these questions and more. Hopefully, there's a nugget or two in here that you can use to challenge yourself today. #toyoursuccess
www.bjmurphy360.com
www.magicmilemedia.com
www.neusenews.com
Episode 2.03
How often does a 19-year-old check Snapchat, Instagram and Facebook in a day? Parker Mitchell is a former Neuse News intern and he currently helps with play by play for our high school football game of the week. As I was setting up for a podcast with Zac Holcomb (go check it out!) Parker and I chatted about the state of social media in his generation. This was not a planned event, but he dropped some incredible insight for you marketing professionals.
www.bjmurphy360.com
@bjmurphy360
Episode 2.02
I have re-launched the "BJMurphy360 Podcast" with the help of my friend Zac Holcomb. He recently moved his young family to Kinston from Ohio to start Addititive America, an industrial grade 3D printing company. On today's episode we chat about why Kinston, changes in social media and how small businesses can move fast with today's technology.
www.bjmurphy360.com
Season 2, Episode 1
As social media practitioners, we see mistakes made by small business owners every day. Join me, Brandon Potter and Aleatha Thrower as we discuss the impact social media can have on your business. Oh, and what do we call this? LOL (listen till the end). >>> www.sm3summit.com
www.magicmilemedia.com
"Social media is one of those things where we all think that we know it because we're consumers of it and we use it. So we think we know everything there is to know about it...until you own a business, or until you're trying to promote a non-profit, or until you're trying to get the word out about something else." - Marie White, Turner-White Photography and Vice President of Professional Photographers of North Carolina
Thank you to Turner-White Photography for helping to sponsor the SM3 Summit: Social Media Masterminds Marketing Summit on Saturday, October 5th. For more details, click here >>> www.sm3summit.com.
For the first time in my life, instead of giving a welcome at church I had the honor of actually bringing the message. Pastor Allen Stocks and his leadership team at Tanglewood Church invited me to speak on Graduation Sunday.
My message was entitled "Side to Side" which took some cues from the parable of the talents and the movie "Hitch".
Five key talking points:
- Service to others leads to greatness
- Master the mundane
- Answering the question "why?"
- Trust and happiness
- And, the oxygen mask
Congratulations to this year's graduating class. I promise you'll have challenges ahead, but the opportunities to use your talents and contribute to this world are far greater.
Watch the message here: https://www.youtube.com/watch?v=wWV75-ltJMQ
On this episode of BJ Murphy 360, I had the pleasure of sitting down with Bryan Hanks.
Bryan is the former Editor of the Kinston Free Press, has written for multiple national news outlets, and is an avid sports fan. We've worked together long enough that he's written both favorable and unfavorable editorials about policy/advocacy positions I've taken over the years. As you can tell we've got a great mutual respect for each other.
I visited him at his home (full of Washington Redskins and UVA memorabilia) and we discussed sports, politics including Trump and the state of NC, and more. Our Rapid Fire Round included Lebron or Jordan, Coach K or Wooden, Wood Ducks or Indians, NC East or West BBQ, and when the first female POTUS could be sworn in. Then Bryan asks a Question of the Day that you do not want to miss!
Oh, and you can spot our special guest? #toyoursuccess
http://www.bjmurphy360.com http://www.magicmilemedia.com
On this episode of BJ Murphy 360, I sat down with Algenon Cash. He's a sought-after political commentator across the state, has chaired the North Carolina Energy Forum, and is the owner of Wharton Gladden - where they are now investing in the new Zesto restaurant in the Triad.
We've done this at least once before and had great feedback, so here's another politically agitating, lighthearted, and fun episode for your viewing and educational pleasure. Algenon and I discuss: - North Carolina Leadership Forum - Guns & Mental Health - Trump & Stormy Daniels - Is POTUS keeping his campaign promises - Free Trade - $1.3 Trillion - 2018 NC Elections - 2020 NC Governor's Race
And, in our Rapid Fire Round he's forced to choose between: - Socks or No Socks - Fight: Joe Biden v Donald J. Trump - Dollar or Cryptocurrency - Coca-Cola or Pepsi
Be sure to listen and respond to Algenon's Question of the Day. Until next time here's to your success!
In today's episode, I'm driving from one client to a friend's house. I just left a client discussing marketing efforts on social media - timeline and advertising. One thing I found myself saying several times is that social media marketing can't replace your product's quality. Don't get me wrong, they have a great product. From the time a prospect clicks on your website, walks in your door, or calls the store, what happens next is on you. Social media is simply a great tool to get them there. And, in my opinion, is far out-pacing the attention game than traditional media.
The reason I was visiting a friend is that he needed to understand why I believe he should be more focused on building a personal brand. Why should someone with incredible talent share them via a personal brand? Listen. :)
www.bjmurphy360.com www.magicmilemedia.com
Yesterday morning I had the privilege of chatting with the Lenoir County Public Schools Executive Office Professionals. We centered a lot of our conversation on leadership and teamwork. Here is a small clip of that 45-minute talk, where we discussed:
- The power of God in our society, specifically through prayer vigils
- How to stay positive regardless of the circumstances around you
- Diffusing emotional conversations by understanding a logical response may not work
- How and why I stopped asking the question Why?
http://www.bjmurphy360.com http://www.magicmilemedia.com
Why would followers keep coming back to your Facebook page if all they see is "Buy this" or "We're selling that"? We need to start adding more value to people's experiences with our pages. This will lead to brand ambassadors for your business or cause...much more likely than "buy, buy, buy".
Also, I open up about being disappointed on the number of likes and listeners in the past, and why I've changed that attitude. I'm documenting a journey and the main thing is staying consistent with good content.
During this discussion I talk about my career in B2B sales and even training sales associates in cold calling. Never know, that may be a podcast I do in the future!
Here's to your success!
During a meeting with a small business owner today, we discussed cable TV, social media and YouTube. We also discussed how the market is reacting to changes in technology, and even how our own parents are adapting. That led me to thinking, "Where will Facebook be in five years and how will we adapt?" I'd love to get your feedback and thoughts.
On this episode I take a different path from what I normally talk about in being an entrepreneur and social media marketing manager, and I decided to bring a little bit of my mayor background to the news topic of the day. Our country is having a major dialogue on policy as it relates to the school shooting in Florida and I want to weigh in on how we as a nation and state and local government should create sound policy that affects all of us. Maybe today's episode sparks some emotion in you that you either agree or disagree with my thoughts, so I would encourage you to give me some constructive feedback and feel free to call in and add to the show. Thank you so much!
www.bjmurphy360.com
By far the most analytical and constructive talk I've given regarding leadership, personal branding, social media, interviewing skills, going all-in on your strengths, and more. The Campbell University Lundy-Fetterman School Of Business students asked questions like:
- In talking about goals and standards. Do you have a current goal that you are pursuing?
- What was the biggest difference in strategy for the 2005 campaign that you lost versus the 2009 campaign that you won?
- What sort of management skills did you use during Hurricanes Irene and Matthew?
- You graduated ECU with a business degree. Why was politics your first move versus marketing and building a company like Magic Mile Media?
- I want to follow a more passionate route and turn it into a business, what's the one thing that's kept you motivated and driven? Is it the fear of not having enough resources or not having enough to provide for your family?
- I'm much younger than anyone I work with and I do social media and mar
In today's episode of BJ Murphy 360, BJ interviews Algenon Cash about being Locked In with Algenon Cash. Algenon is an entrepreneur and civic leader in Winston-Salem, NC. We discussed small business challenges of raising capital, advantages of social media for entrepreneurs, and the current political climate for small businesses. He also gives some practical advice for millennials who are wanting to get involved in politics.
Here are a few questions we discussed during our time together: - What's your #1 tip for small business owners? - What does it mean to be "locked in"? - Is President Donald Trump helping or hurting small businesses? - Does his Twitter presence impact small businesses? - How can we be part of the solutions in society?
http://www.bjmurphy360.com
Four Tips for Entrepreneurs utilizing Social Media 1. Add Value 2. Review Metrics 3. Borrow Another Brand 4. Make Mistakes and Learn/Grow
Also highlighted Gary Vaynerchuk's new book "Crushing It" which debuted on Amazon's Top Seller's List.
Small businesses and non-profits need to listen up! The Facebook News Feed changes will not help you. You must adapt AND fast! Today, BJ Murphy gives you a very simple way to do that and reiterates some effective methods mentioned in Episodes 19 & 20.
http://www.bjmurphy360.com
In today's episode, BJ discusses the open and click-through rates of email, text messages, and Facebook Messenger. How do these numbers impact your marketing? And, is email marketing dead?
In today's episode, BJ recounts losing the Mayor's race after serving for the last 8 years. More importantly, he discusses what he did next and how he used the moment to teach his oldest daughter.
Since Facebook is making changes to the News Feed social media marketers will have to adapt. Here are two strategies I'm using to do just that. I'd love to get your feedback on some other best practices. Feel free to call in on Anchor.fm or email me at bj@magicmilemedia.com.
Here's a quick episode featuring Call-ins from other Anchor.fm podcasters from around the world. We are all having a conversation about the new Facebook News Feed changes and whether that's a good thing or not. If you listen intently, you'll pick up a few nuggets that could help your business. Here's to your success!
Mark Zuckerberg Lost $3.3 Billion Because of This and He's Right
Facebook caused a stir this past week with the announcement of an impending change to the News Feed that will affect all pages. This development means that business pages (publishers and brands) will have more pressure on them to create content that generates conversations, to stand a better chance of being seen in News Feeds.
Mark Zuckerberg said, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media.”
In this episode, BJ explains how the new rules will change the way social media marketers interact with Facebook.
Key points
-
What will and what will not be impacted
-
Get more creative in driving conversations because Facebook will prioritize such content
-
Businesses will rely more on paid advertising AND expect ad costs to go up
-
Opportunities on Facebook Live
Make sure you subscribe to the BJ Murphy 360 Podcast and check out BJMurphy360.com. As always, feel f
In today's show, BJ Murphy describes a friend who is thinking more about the future than ever before. They had a conversation about how personal branding maybe the outlet he needs to capitalize on his experience and skills, while maintaining a rewarding job.
In today's podcast, BJ describes why you should consider a personal brand, how to go all in on your strengths, and he leaves you with a few resources to tap into.
Here's to your success!
In today's show I discuss four philosophies that I use on a daily basis to drive engagement for my clients and myself. I tell a few stories and give practical tips to try immediately for increased social media engagement. Also, many of you have either "favorited" my Anchor.fm station or called in with some thoughts...and I give you a little shout out. Thank you! If there's some value to you in today's show, please share with a friend and/or call in with your thoughts. To your success!
On today's BJ Murphy 360 podcast we discuss how to increase Facebook Likes, how to use Facebook Lead Ads to increase Mailchimp subscribers, and then we had two special call-ins. These podcasters helped answer the question "How can I promote this podcast?" Here's to your success!
How I'm building a business through relationships. Today, I discuss an opportunity to collaborate with other small business entrepreneurs. If you have some tips on how to build better business relationships, feel free to Call In via Anchor or send me a mp3/wave recording with your thoughts to bj@magicmilemedia.com. Here's to your success!
Too many commercials on TV are leading to a social media revolution in video. Pay attention to what your consumers are doing...turning off the TV!
After spending a few moments with my girls this morning and as I sat at my desk, the very first thing I did was pay my taxes. Why? It's all reducing liabilities and giving me more freedom to build my business.
Working with a client this morning, I noticed this small error and I want to encourage you to try a new technique the next time you record a video on your smartphone.
2018 Goal Planning Strategies Event held on a Facebook Live. We discussed SMART Goals, a goals worksheet to download, and what is your "why?".
Today, I had lunch with a friend who owns a couple of businesses. It was our 2nd such lunch where we discussed being an entrepreneur. Now, we're calling it our Mastermind Lunch.
This morning I had an interesting conversation with a photographer about social media. We discussed how some small businesses haven't even found the internet yet.
Investing in my small business | Preparing for a Facebook Live event | Anchor Podcast Call In with Top 3 Goals for 2018
Small businesses - stop trying about being perfect on social media. Relevant > Right or Perfect
Announcing the date and time of the Facebook Live event - 2018 Goal Setting Strategy Session that we'll be doing together.
This time between Christmas and New year's eve is a great opportunity to pause, reflect and look forward.