Coffee and Converse: Recent Episodes
Diane Mayor
Coffee and Converse is for lifestyle entrepreneurs who are over the trendy tactics and ready for successful strategies to fast track their business and lifestyle goals.
Hear from successful lifestyle entrepreneurs revealing their best strategies on all things business models, metrics, and making business work for them. We’ll deep dive into future-proofing and planning, focusing on the most impactful moves and the foundational fixes that most businesses need and miss.
If you’re building a business to support your life instead of living to build a business, this is the show for you.
Coffee and Converse is brought to you by Diane Mayor — an openly nosey, self-proclaimed business nerd, who, after 15 years behind the scenes in banking, now helps service-based entrepreneurs build the lifestyle businesses of their dreams.
You bank account is not an indicator of how much available cash you have in your business. Treating as such is going to have scary consqeuences down the line.
Takeaways:
- Keep a close eye on your cash flow, especially during the high-spending Q4 season.
- Understand your current cash flow situation to ensure you can cover essential expenses.
- Plan for both personal and business expenses during the holiday season to avoid cash shortages.
- Assess your spending habits in Q4 to maintain liquidity for necessary investments next year.
- Establish a budget that accounts for both expected income and potential expenses in Q4.
- Create a strategy to maximize cash flow and ensure financial security for 2025.
Takeaways:
- Effective leadership involves empowering your team to make decisions and take risks without constant oversight.
- Self-assessment of your leadership style can reveal strengths and weaknesses, particularly under stress.
- Creating a safe environment for your team encourages experimentation and innovation, fostering resilience.
- Communication of the reasons behind changes is crucial for team buy-in and adaptability.
- Consider how your presence impacts creativity in meetings; leaders should inspire openness and safety.
- Model the behaviors you want to see in your team to nurture flexibility and responsiveness.
Marketing feels like an all-or-nothing kind of game for a small business. The reality it's an effectiveness game and the only way to win is to know your numbers.
Takeaways:
- In marketing, it's crucial to focus on specific strategies rather than trying to do everything at once.
- Determine clear marketing goals, such as brand awareness or lead generation, to guide your efforts.
- Use data-driven insights from key performance indicators (KPIs) to assess the effectiveness of your marketing strategies.
- Contextualize KPI data with qualitative insights from customer feedback to better interpret results.
- Tracking and analyzing marketing data over time helps identify trends and improvements in your strategies.
- Avoid comparing your business metrics to others without considering the unique context and progress of your own efforts.
Your exit strategy touches every part of your business and every decision you make. Still, so many entrepreneurs ignore it to build how they feel in the moment not realizing that their opportunities are limited by this lack of planning.
Takeaways:
- The podcast emphasizes the importance of having a clear exit strategy for your business.
- It's crucial to decide on your exit plan early, as it affects your business decisions.
- An exit strategy is not a decision you can make quickly or on a whim.
- Consider whether you aim to grow your business or optimize it based on your exit plan.
- The episode highlights three common exit strategies: closing, selling, or transferring ownership.
- Evaluate how your exit strategy impacts specific goals for the upcoming business quarter.
It's a bit of a business chicken and egg - you need revenue to have profit and you need profit to be able to invest to generate more revenue. But you also need to prioritize or you'll lose out on both.
Much liker gamers can lose entire days to chasing the next level, business owners can waste time, money and energy chasing a level they were never ready for to begin with.
When you feel off track in your business, you need to change course quickly and effectively before we've gone too far. But in the swirl of panic or the blahs of burnout, it can be hard to figure out how.
Chasing squirrels is fine as long as you don't chase on into a dead end or a disaster. So how do you measure your success as a squirrel hunter?
Our brains would explode if we had to deeply analyze every decision we need to make daily so we create little short cut to help us get there more quickly and with less energy. But sometimes those shortcuts are leading you up the garden path.
Online business has become its own little bubble and it can be easy to forget there's a whole world out there that impacts us. And that can lead to some less than fun surprises you might not be prepared for.
Without looking at your competitors, you have no information about your current market position to inform your pricing strategy. That's a data point that is readily available and you're wasting it
There is nothing new in the world but there can be different. Let's expand our definition of creativity in business.
We're an industry that prides ourselves on our sales and marketing metrics but that is only half the picture. If you're not measuring your operations, all that revenue could be dripping out the door and you're left with nothing in your pocket at the end of the day.
Just because you have the best idea for the thing your people really need, doesn't mean they'll want it and if they don't want it they won't buy.
Summer is a classic time for entrepreneur brains, free of the day to day grind, to come up with a miliion new small ideas. Imagine if you used that mental capacity to come up with one really big one instead.
Being able to assess where you have a skills gap or an attitude problem is a key skill for a small business leader. As your business grows, skills gaps are to be expected but attitude problems cannot be tolerated.
While Plan B might have felt like a lack of commitment when you were starting, not thinking through the risk in your established business is just irresponsible.
Software, apps and tech solutions run our online business and with more coming on the market daily, the marketing hype and affiliate fee driven advices is powerful. Make sure the you are investing in what your business needs and not just keeping up with the Joneses.
We should be pretty good at facing challenges as entreprenuers as they come with the territory. Unfortunately we're not great at being proactive about thinking through our behavior in the face of a challenge and that can lead us off course
Being cost efficient doesn't meant you cut your costs to the bone and struggle on. It means you get better at assessing where to spend
In a marketplace packed full of other businesses selling similar services to yours, how do you stand out? Not just to stop the scroll but to win the business
Long term success means a resilient business and resilience comes from diversifying how you can make money so that if one drops the others catch it.
The only thing more certain (and immediate) that death and taxes is change. And yet we always seem to be surprised when it happens and scrambling to adapt.
No matter how focused your goals are, if your implementation isn't just as focused, you'll waste time, money and energy.
Even smart goals can be silly when you set to many of them. Select fewer squirrel-proof goals and focus in one them to get further faster.
Reviewing your financials should be more that than the revenue goals you set in the past. Understanding the drivers of your financials will help you make better strategic decisions for the future.
Whether you like systems or think you hate them, you're using them day in and day out in your life and in your business so you might as well make them the most helpful systems you can.
A successful team is measured not only by their performance or hitting of goals and targets but in the way they did it.
We spend a lot of time working out how to market to people who might one day pay us. We need to spend at least as much time understanding how the people who have paid us experience those offers.
It's not enough to evaluate your current offers on their profitability alone. That only show us if they work externally. We need to consider if they work internally as well.
If you're the same leader you were at the end of last year you might need to try something new. As your business evolves, you, its leader, need to evolve as well.
If you're feeling burnt out and overwhelmed, you might need to focus more on joy in the second half of the year. It's easier than you think as you need surprisingly little joy each day to make you feel fulfilled and satisfied at work.
A mid-year business review is not just comparing your revenue number with half your revenue goal. Let's start with the baseline check up and go deeper from there.
Designing any new offer in your business needs to start with the end in mind to ensure that what you build can withstand the growth you're planning.
A budget is a strategic tool that helps you manage your whole business but it doesn't need to be as complex as you think it does.
Surprise and delight is such a newb strategy for your customer experience or journey. If you've not added anything since then, now's the time.
When CEOs get bored they start breaking things or chasing new ideas in the name of fun. What if instead, we introduced a little controlled fun with a passion project.
Stress is a constant companion for the small business CEO and we can stop seeing it for what it really is - a symptom of something that challenging.
No matter how clear and concise you are or how pretty your slide deck is or how many times you repeat yourself, you'll be wasting your breath if you don't start you communication strategy like this.
The problem with steamlining processs is that it sounds hard and dull and the pay off is boring old efficiency and cost saving. That's because you've been only been taught part of the streamlining process.
In a world of value stacks, charge your worth and just raise your prices, it's little wonder that the average small business owner is terrified of making the wrong move in pricing their offers. We need fewer slogans and more strategy
The number one reason I hear small business owners give for starting a business is freedom or flexibility. So if it is so important, why are we so bad at it?
When you feel torn between what you deserately want to do and what you know is the right move for your business, there are some simple check in you can use to make a strategic decision for you and the business.
Don't throw your business baby out with the bathwater because you got bored, had a fun idea or felt like burnout was creeping in.
Feeling like you're constantly being pulled into the details or being asked questions by your team? This is a you problem, not a team problem.
When a team member is paid fairly and incentivized based on performance, that team member is motivated to show up and hit those long-term goals. When they are not, that team member gets frustrated and angry and stops going the extra mile.
You, the CEO, are THAT team member.
If your business is not ready for your goals, you risk your reputation, your team and your own peace of mind by pushing it too far too soon.
Remember when ChatGPT was just fun novelty tool? How things have changed! But did you go along for the ride or strategically integrate AI in your business?
It's hard to find a small business owner who doesn't have tons of ideas every day. So why is there so little innovation?
The trend right now is to go back to solopreneuring. But the outsourcing that requires has some risks that are often ignored in the time, cost saving and flexibility benefits.
How do you transform the core values that you so lovingly came up with into a useful framework for your team and business?
We are not born thinking. We learn how to think and what to think about for the people and world around us. But we rarely takethe time to think about how we could think better in our business.
When you think about your contribution to the financial success of your business, do you automatically think sales and marketing and maybe amazing delivery to your clients? If so, you're missing a key piece of the puzzle.
CEOing is hard so we need to find as many ways to motivate ourselves as we can so that when one fails another steps in.
If you want a strategy that compunds your results from each move you have to pay attention to the connections and these are far from linear
We all want a team that can work without needing us…just as ling as they do everything exactly like we would have and don't make any mistakes in the process. Time for a reality check
Considering the many faces of a CEO and the numerous factors that will influence the future of business, what skills and qualities will you need to develop to lead effectively in the next5 to 10 years?
We've been taught that we need to keep our eyes on the prize, stay in our own lane and keep our eyes on our own work. But what if that is hurting you more than it's helping?
There's a whole lot of risk in your business and choosing to ignore it and just stay positive is not a great strategy.
Your style and strategy can either work together to push you toward your goals or grate on each other until everyone in the business is exhausted.
When you're aiming for sustainable growth, it's not enough just to chase new customers. You have to protect the customers you have and your reputation.
We spend a lot of time in our business trying to maximize things like revenue and profit and time off. But what if we've over-maximized and it's holding us back?
It's lonely at the top but you know where it's also lonely? On your remote team. And that loneliness could have a direct impact on your bottom line
The customer might not always be right but even, when they are wrong, their friends will still believe them and make buying decisions accordingly
Green is the new black and customers are voting for more sustainable businesses and offers with their wallets and this applies to online businesses too.
The key to doing the right things for your business lies in the feedback you get from it. Without feedback, you'll be left disappointed in your profit line.
Flexibility is great but have you ever tried to schedule a meeting across 3 or more timezones? Timezones aren't going any where so we need to adapt our business to minimize the impact.
Does your strategy mean you need to make a profit right now or is there something more important?
To create sustainable success, your business needs a team with the inventiveness of Apple, creativity of Google and Innovation of Meta
Some people will love what you say and some people won't and that's okay. You just have to start the conversation
As small business owners, we know that the only constant in our world is change and we can either be reactive to that or proactive about it.
If you're flying by the seat of your pants, you should expect the next speed bump coming down the corner to knock you off course. So you need to get better at predicting and adapting to the future.
Failure is inevitable in your business. You've already encountered it. And it's coming again. You would plan for anything else that's certain in your business, so why not failure?
Sometimes, no matter how much you believe in yourself or how much work you've done on your mindset, your business is going to face issues that can't be solved without real practical solutions.
You've probably heard that stories sell and they do initially. But after that initial sale, no one wants to hear your story, it's all about them.
This is not about that morning routine that starts at 5am that certain types of entrepreneurs wear like a badge of honor. This one actually makes a difference.
We've all heard "hire before you're ready" but the reality is that you need to be ready before you hire – YOU, not the business.
The art of strategic reflection leads to to insights and decisions that move the needle on your goals.
We're not talking about a work-life balance dream. We're talking about strategically making sure that you take care of yourself so that you can take care of your business.
Gathering data about the processes in your business is not about checking off a metrics box. It's step one in creating valuable information for your strategic decisions.
What might you miss with your remote team because you don't even have the visual cues to tell you that something's off?
This is your opportunity to ensure that your business that you have poured so much time, money, energy, and love into can thrive if you're not there.
Diversifying your business is all about opening new doors to let in more revenue. But your business has to be ready to walk through that door.
As the face of the business, you may think that you have the power to make sales decisions on the fly without consultation. But when you go rogue, who suffers?
It's easy to be so focused on leading our team towards our goals that we forget about another key part of our role as CEO that also drives those business results.
We can create a cycle where they succeed, it feeds the business, we help them succeed moreand it feeds the business more. Our business goals and their success are mutually dependent.
The goal is not just to grow. The goal is to have scalable and sustainable growth that means you make more profit and that's good for long-term success.
One of the keys to finding this balance is your strategy. It's not about increasing your sales or cutting costs in isolation but looking at how these actions align with your long term business goals.
You're walking a fine line where you want to make sure that your team aremeeting your business needs without stepping over the line and trying to manage a contractor as if they were an employee.
What if you went into this new quarter with a more strategic outlook than you've had in previous quarters. What would that change about how you show up and what you prioritize?
Take reflection to the next level—not just looking at the surface of your decisions, but understanding the foundational principles that guide your business's success.
Energy management is more than just getting through the day; it's about maximizing your productivity and maintaining a high level of performance.
Balance is not a static activity. To physically balance, your body has to actively keep you in balanceby constantly adjusting. In the same way,balance in your business requires active attention.
Unconscious bias is not only about fairness but also about making the decisions that are the best for your business.
The goal is to create a strategy that allows for flexibility within the framework. The strategy creates the boundaries and the flexibility happens within those boundaries.
Clients are more informed and concerned about sustainability than ever before and they are paying attention to how we as online businesses align with their values around it.
We talk a lot in the small business space about know, like, and trust but we don't spend nearly as much time talking about trust in terms of our leadership and our team.
Work-life balance is not simply a matter of time spent at work versus v outside of work. It's also about balancing who you are as a small business leader and an individual.
Energy management is more than just getting through the day; it's about maximizing your productivity and maintaining a high level of performance.
Trends can be fleeting but have a massive impact so understanding how to use them to strategic advantage means you capitalize on the growth without losing your way.
Are you ready to regain focus, drive, and clarity in your business? It's time to close those mental tabs and streamline your path to success.
Ensuring your new offers align with your existing strategy ensure you're creating them to movetowards your goals not simply as a fun distraction.
Whether it's a lean team of a couple of people or you're building an agency, your team strategy is key to your success.
Celebrating these personal milestones is a vital element of a healthy work-life balance because you're not just the face of a business, you're a human too.
Strategic initiatives are not just any projects; they are the game changers and require careful thought because they can redirect your business' path.
Think of a pivot as a calculated shift in your strategy. It's not a completely new directionbut rather a slight turn on the same axis that is your core business.
Small business CEOs have a multifaceted view of success and all of these things need to be tracked to grow your business sustainably.
Cashflow might seem like a fancy term that you chat about with your accountant. But without a steady flow of cash into your business you will go under, even if you seem profitable on paper.
If you can prioritize your data so that the most impactful information rises to the top, that data is going to tell you a story of how you can grow your business.
Build a strategic view of your past week, upcoming week and your business as a whole by going beyond those questions of what worked well, what didn't go so well, what's on deck for next week.
We all know that it's lonely at the top and there are ways to avoid it but I want to challenge you to see how you can make that loneliness work for you.
A fundamental aspect of a successful strategy is that it unlocks hidden value that's already within your organization. Here's how to create those gains without additional costs.
New ideas are great but without focused execution, they have no real value. We need to balance innovation with focus to have all the creative ideas, ground them in practicality, and align them with our business goals.
It seems logical that to make more we need to sell more and to sell more we need more things to sell. The reality is the more offers we have, the more we confuse our client and team and ultimately decrease our bottom line.
Every decision we make has the potential to have a significant impact on our business. And, when everything is high stakes, you need to have a strategic process.
What you chase informs your decisions and actions. If you're always chasing a short-term high like a revenue number, you'll make short-term decisions that might get you short-term growth if you never stop chasing. That is not sustainable.
In the fast-paced small business world, taking that moment to reflect feels like a luxury but reflection is essential for growth and innovation. However, the real power lies in going beyond the surface level questions you've been taught to use.
From the internal pressures of your personal ambitions, business goals, and responsibility for your team to the external expectations from clients and a public image, you could be forgiven for considering yourself the Chief Expectations Officer in your business.
Ready to get strategic about your Profits + Paydays - read the series
A plan might help you get things done but it won't grow your business as fast as you'd like.
Ready to get strategic about your Profits + Paydays - read the series
Welcome to the podcast for small business leaders who are pressed for time but hungry for growth.
Each episode is like a shot of espresso for your business strategy — in just five minutes, we tackle one big question that gets the gears turning and sparks new ideas for growth, innovation, and leadership.
Listen to it while brewing your morning coffee and come away ready to take on the business world.
Think of it as a daily micro-masterclass in the art of business strategy.
After 3.5 years and 255 episodes, here are 3 lessons my journey can teach you about business
In This Episode
- The network lesson
- The consistency lesson
- The leadership lesson
Links
To read the transcript or explore other episodes go to dianemayor.com/255
In this information-soaked business environment, you don’t need more answers you need more questions to find your own answers.
In This Episode
- Why you need to more questions not more info
- What stops us asking the right questions for our business
- How to get started with something new
Links
To read the transcript or explore other episodes go to dianemayor.com/254
It’s time to get comfortable with the idea that the business’ growth needs the same focus as personal growth. And the good news is you already have this skill
In This Episode
- Why surface-level reflection is not enough
- How to debrief on your business
- What to try right now
Links
To read the transcript or explore other episodes go to dianemayor.com/253
Overwhelm is an entrepreneur's natural state of being but, unchecked, it can stop your progress whether the overwhelm is from good things or not-so-good things.
In This Episode
- Good and bad overwhelm
- Why we struggle with overwhelm
- The one thing you can do to move past overwhelm
Links
To read the transcript or explore other episodes go to dianemayor.com/252
There will never be enough time for everything in our lives and businesses so we need to find a different solution.
In This Episode
- How small increments make big impacts
- How the time crunch wins
- The secret is out
Links
To read the transcript or explore other episodes go to dianemayor.com/251
You impact the strategy of your business but it has an impact on you too. If that’s good or bad comes down to two key elements.
In This Episode
- The downside of ignoring the personal elements of strategy
- Why leftovers are not enough
- The one thing you need to remember
Links
Join Profit+paydays the weekly email series for coaches, consultants, and service providers whose paydays have been a bit more 'wah wah' (sad tuba) than 'cha-ching.' Learn how to boost your profits to keep your paydays flowing even during months with lower sales or unexpected expenses.
To read the transcript or explore other episodes go to dianemayor.com/250
All strategies are not created equal. Make sure yours is clear and effective by answering these 5 questions.
In This Episode
- The 5 questions your strategy needs to answer
- How to apply these at the departmental level
- How to use these questions to make a difference in your business right now
Links
To read the transcript or explore other episodes go to dianemayor.com/249
Your business strategy is a key piece of the successful business puzzle. But it is not the same as your annual plan. Here’s why you need to add one or improve yours.
In This Episode
- What is a strategy v a plan
- Why you need a strategy
- What to do right now
Links
To read the transcript or explore other episodes go to dianemayor.com/248
Big goals are common at this time of year but those big goals often turn into overwhelm, frustration, and burnout by year’s end. What if you tried something different in 2024?
In This Episode
- Rethinking the concept of consistency
- A 2-minute rule to help you make progress
- A 2-minute rule to help you create mental space and reduce stress
Links
To read the transcript or explore other episodes go to dianemayor.com/247
We’re about to enter “word of the year” season and if you don’t want to be distracted by shiny objects or frantic squirrels, you need a framework to evaluate ideas quickly and efficiently.
In This Episode
- Why this time of year is dangerous for your business
- The 4 questions you need to ask
- What this looks like in a real-life example
Links
To read the transcript or explore other episodes go to dianemayor.com/246
Personalization is a key theme for 2024 but needs to cover both the customer journey and the CEO experience.
In This Episode
- How to make every client feel like your only client
- Automating personalisation from discovery to purchase
- The strategic decision you need to make about your business
Links
To read the transcript or explore other episodes go to dianemayor.com/245
Collaborations might be having a moment with social media reach at all-time lows but they are the most tried and tested way of growing your business
In This Episode
- Why collaborations are trending
- Collaborations everyone can try in 2024
- Finding collaboration partners
- What you need to be a valuable collaboration partner
- How to get invited to collaborate again
Links
To read the transcript or explore other episodes go to dianemayor.com/244
Creating complexity is easy, but delivering the same results more simply how you create sustainable success
In This Episode
- Why you should have simplification on your plan for 2024
- How to figure out if you need to simplify
- What to ask to figure out where and how to simplify
Links
To read the transcript or explore other episodes go to dianemayor.com/243
If you've always thought of LinkedIn as a little stuffy, too corporate, or not the most social of the social medias, you need to hear this
Miranda VonFricken walks you through why she loves LinkedIn the most and how she leverages it for relationship marketing, not lead generation.
Key Takeaway
Treat LinkedIn just like your other social media platforms - engage with other people’s posts, share those selfies, and show up as you.
We talk about
- The vibe on LinkedIn right now
- What not to do on LinkedIn
- Creating LinkedIn shows
- Do this first - make your top pop!
- The bare minimum for getting results
Links
To read the transcript, grab the resources and explore other episodes go to dianemayor.com/241
If you can just step back from the marketing and watch how people behave, it's like a free masterclass in business principles.
In This Episode
- How your buying behavior affects your business
- Where you need to consider seasonality more
- Why customer acquisition impacts customer retention and referrals
- How one thing you’re ignoring can have a significant impact on your decisions
- Why Black Friday is a masterclass every CEO should take
Links
To read the transcript or explore other episodes go to dianemayor.com/141
How you think is influenced by every part of your life and it influences every part of your life so maybe it’s time to rethink what you think
Cat Paterson walks you through why what and how you think can pave a pathway to success or keep you stuck in place in life and business.
Key Takeaway
Belief systems are just thoughts that we keep on thinking again and again.
We talk about
- What are thinking patterns
- What are the building blocks of our thinking patterns
- How can we change our thinking patterns
- How can we leverage collective thinking patterns in our teams
- How to prepare your team to change the way they think
Links
To read the transcript, grab the resources, and explore other episodes go to dianemayor.com/240
This time of year can be filled with opportunity or filled with bad decisions - you choose.
In This Episode
- The decision you need to make now to save yourself time and money down the line
- The decision only you can (and must) make before someone make its for you
- How to listen to yourself instead of the hype
Links
To read the transcript or explore other episodes go to dianemayor.com/239
Make planning a useful tool for 2024 not a simple box check exercise.
In This Episode
- Why planning is so important
- Why just choosing a number is bad for business
- The real secret sauce behind planning
- The key thing to remember as you build your plan
Links
To read the transcript or explore other episodes go to dianemayor.com/238
Build your plan by taking 10 minutes to answer a few questions.
In This Episode
- Why you need a sh*tty first draft plan
- 8 Key areas you need to cover in your plan
- How to involve your team
Links
To get expert insights on your strategies for 2024, join us at the MAKE MORE | KEEP MORE (audio) summit (dropping October 30th)
To read the transcript or explore other episodes go to dianemayor.com/237
Sometimes we can get tunnel vision in our excitement about a new idea for next year and getting an objective perspective can help you turn a good idea into a great one.
In This Episode
- Why you need to get external input on your planning process
- Why your team is only part of the picture
- Where to source this input
- The key thing to remember with this (and any) advice you get
Links
To listen to 15 experts share their strategies for 2024, click here to join the MAKE MORE|KEEP MORE (audio) summit dropping October 30th.
We've got sales strategies and marketing strategies to make you more money and team and operations strategies to help you keep more money in 2024.
Or to read the transcript or explore other episodes go to dianemayor.com/236
Plans are usually wrong but they are still essential tools to focus your business and team in the right direction for the coming year.
In This Episode
- What to do now to reduce uncertainty in your plan
- How to get better at uncertainty
- Moving from guesstimates to estimates
- The 2 x 2 rule
- What you as the CEO need to start doing now to prepare
Links
To read the transcript or explore other episodes go to dianemayor.com/235
Ready to go deeper with your planning process for 2024? Listen to the Planning Prep Party here
Different aspects of creating a plan trigger different fears so let’s find out how to face and counteract them.
In This Episode
- Why planning sparks fear in the entrepreneurial soul
- The 5 big fears people have around planning
- How to counteract your fear of planning
Links
To read the transcript or explore other episodes go to dianemayor.com/234
New ideas are exciting and addictive so we need to balance them with a practical process so that only the best ones get through.
In This Episode
- The biggest mistake I see in small business planning
- 3 criteria to use to evaluate any idea
- 5 key considerations that every idea needs to meet
- What to do if the answer is yes, no or maybe
- What to next with the good ideas
Links
To read the transcript or explore other episodes go to dianemayor.com/233
What if the problem isn’t you being consistent or leveraging your visibility opportunities but a systemic problem working against you?
Chloé Nwangwu walks you through visibility biases that may impact you and your brand and what you need to do to counter them.
Key Takeaway
The value of our free work is calculated differently by the audience in ways they and we are unaware of, and “free” costs us dearly down the line if we do not use it strategically.
We talk about
- What traditional branding and marketing advice gets wrong
- Visibility biases and the impact on the brand and business
- How to assess if this is happening to you
- Why free value can end up costing you customers - even if it works for someone else
- Using behavior transformation to craft a path to monetary compensation
Links
To read the transcript, grab the resources, and explore other episodes go to dianemayor.com/232
There is a massive focus on your why in entrepreneurland but your vision and mission are as important…and not the same thing.
In This Episode
- Understanding your why, vision, and mission
- Why each is important in your business
- How they evolve over time
- How do you use all three with your team
- Including them in your planning process
Links
To read the transcript or explore other episodes go to dianemayor.com/231
Whether you have a life change coming up, need a break for a passion project, or just want an alternative to burning it all down, a sabbatical might be just what you need.
Alyson Caffrey walks you through preparing your business to run without you for a week, a month, a quarter, you decide.
Key Takeaway
Even if you think you’ll never take a sabbatical from your business, chances are that circumstances outside your control may force one on you in the future. It is better to prepare and not need the break than to need a break and not be prepared for it.
We talk about
- Your sabbatical personality type
- What to prepare before you take your sabbatical and do on sabbatical
- How to come back after your sabbatical to maximize the effect
- What on earth to tell your clients before you head out
- What Alyson left out of the book that she still wants people to know
Links
To read the transcript, grab the resources, and explore other episodes go to dianemayor.com/230
3/3 - After three years of podcasting, these are the things I wish more podcasters knew or spoke about.
(Part 3 of 3 - Coffee + Converse is turning 3 and we’re celebrating with 3 episodes)
In This Episode
- The one thing you think you can’t do with your show
- The one thing you need to plan in advance that you’re not even thinking about
- The one thing you need more the longer you go
Links
To carry on the convo - slide into my DMs HERE
To read the transcript or explore other episodes go to dianemayor.com/229
2/3 - After 3 years and 100+ guest interviews, here’s what I look for in a great podcast guest.
(Part 2 of 3 - Coffee + Converse is turning 3 and we’re celebrating with 3 episodes)
In This Episode
- The one thing your pitch needs to stand out
- The one I wish guests would stop doing
- The one thing most guests don’t consider about their episode that impacts their whole business
Links
To carry on the convo - slide into my DMs HERE
To read the transcript or explore other episodes go to dianemayor.com/228
1/3 - This one is for my business owners who’ve been told that consistency is key. After 3 years of consistency, here’s what I’ve learned.
(Part 1 of 3 - Coffee + Converse is turning 3 and we’re celebrating with 3 episodes)
In This Episode
- My surprising discovery about getting consistent
- What to do when you’re bored - hint: don’t burn it all down
- And the one area that you need to be strategically consistent and you’re probably not
Links
To carry on the convo - slide into my DMs HERE
To read the transcript or explore other episodes go to dianemayor.com/227
If your strategy only covers sales and marketing, you have a sales and marketing plan, not a business strategy.
Key Takeaway
An effective strategy is dynamic and evolving. And comprehensive. It's about ensuring that every part of your business is aligned and moving toward your goal.
In This Episode
- The myth of sales and marketing
- Redefining how you think about strategy
- Picking the right strategy for the right phase of your business
- How to build a comprehensive strategy
- Your leadership role in implementing the strategy
Whether you’re an experienced TikTok creator or you’re secretly hoping that text-based Threads mean the death of video, this expert deep dive into video for business is for you.
Elise Darma walks you through why video is a powerful tool and how to use it in a way that works for you whether you’re excited to be on camera or not.
Key Takeaway
Worry less about going viral and reaching 100k strangers and more about getting in front of 100 or 1000 of your exact potential clients.
We talk about
- What’s working in video right now
- The surprising behind the scenes of Elise’s video set up
- Repurposing videos, podcast,s and blogs and whether you should
- B-roll, posit it reminders and visual cues for the elder millennial
- What’s next in video
This is the reality check and confidence boost all entrepreneurs need before they start hiring or hiring again
Eman Zabi walks you through what it’s really like to build a team from scratch, grow the team and then do it all again while still leading the first team and business.
Key Takeaway
Hiring is not the free time that is marketed to you. That is the long-term benefit of the time, energy, and money you need to spend first to earn it.
We talk about
- The secret reality of building a team that doesn’t feature in the marketing posts
- How to test for what you need by building it into your recruitment process
- Growing your team members with your business
- Overhiring and fast firing
- The unsexy self-care that CEOs need to do their job
If you’re planning to join in the fall launch season frenzy, and the stress is starting to creep in, this episode is for you. And if you're not, this works for evergreen too
Brenna McGowen walks you through why you need a pre-lauch strategy and what it should include to bring you a successful and unstressy launch.
Key Takeaway
A prelaunch sells the outcome in such a way that when you talk about your process it is clear it’s the only solution.
We talk about
- The purpose of a pre-launch strategy
- What you need to have in place first
- The type of content you should be sharing - it’s not the usual “give value” advice
- Some great examples from the real world
- How evergreen business models can still benefit from the strategy
Forget Christmas in July, we need to focus on feeling those summer vibes in December instead. Keeping the good vibes going by asking yourself these three questions.
In This Episode
- The reason feel burnout by year-end
- The three questions to ask yourself about your business
- How to keep the good vibes flowing
Links
To read the transcript or explore other episodes go to dianemayor.com/222
If you’re writing out I am a successful CEO of a growing small business 15 times daily, it might get you in the mood to grow your business but it’s probably not enough
Frenchie Ferenczi walks you through why manifesting won’t get you results and what real business strategies will help you hit those goals
Key Takeaway
There’s nothing wrong with manifesting or creating a vision board or having a big dream for the future, but the business world is not an if you dream it, it will come kind of place.
We talk about
- The F*** Manifesting philosophy
- What to do alongside or instead of manifesting
- Your real why versus your noble why
- What you need to do first even if you get it wrong
- Staying close to the money
Links
To read the transcript, grab the resources and explore other episodes go to dianemayor.com/221
Whether you’re hiring your first team member or your tenth, getting it wrong is an expensive mistake to make so no wonder we all get a little overwhelmed and nervous.
Candice Elliot walks you through hiring for your small business like an HR professional to increase your chances of a great fit and decrease your chances of a costly mistake.
Key Takeaway
Hiring is a series of decisions that need to be made beginning way before the job description gets written.
We talk about
- When to get HR support for your business
- Best practices for hiring
- The first person you should hire - hint: it’s probably not a VA
- Why hiring is a spectrum or journey
- How to manage values, culture and skills fit
Links
To read the transcript, grab the resources and explore other episodes go to dianemayor.com/220
CONNECT:
📱 On Instagram
👩🏼💻 On LinkedIn
SUPPORT THE SHOW:
☕ Buy Me a Coffee
Creating accessibility in your business and funnel can seem daunting as you try to do all the things which often ends up being none of the things.
Caitlin walks you through how to think about accessibility beyond a checklist and build it into your full customer journey starting at the very first encounter.
Key Takeaway
When we talk about impact, we tend to think in terms of big gestures or results in the future but making small changes to make your business more accessible will impact someone right now.
We talk about
- The legal conversation and the human perspective on accessibility
- How to embed accessibility in your business beyond a checklist
- Where to get started on the journey
- The surprising place we should be asking about accessibility that we’re probably not
- Caitlin’s favorite soapbox item - alt text
Links
To read the transcript, grab the resources and explore other episodes go to dianemayor.com/219
CONNECT:
📱 On Instagram
👩🏼💻 On LinkedIn
SUPPORT THE SHOW:
☕ Buy Me a Coffee
On one side they say AI will save you hours, on the other that the machines are taking over. As a small business owner creating content, how do you use and protect yourself from AI?
Lyndsay and Martin walk you through how to think about content marketing for your business in the AI age including the pro, cons, pitfalls, and surprising use cases.
Key Takeaway
Content has traditionally been all about helping you succeed in business by getting you clients but that is only one part of the journey. Content can also help your clients be successful working with you.
We talk about
- Why content marketing should not stop at the sale
- How they are using ChatGPT at Jammy Digital
- What to do about your content being “stolen” by AI
- How to use AI ethically in creating content
- How to stand out in a sea of AI content
Links
To read the transcript, grab the resources and explore other episodes go to dianemayor.com/218
CONNECT:
📱 On Instagram
👩🏼💻 On LinkedIn
SUPPORT THE SHOW:
☕ Buy Me a Coffee
Have you ever heard someone say, “Just do (insert latest trend here). It works for me” and you thought, “Um heck no!”? This is your permission slip to skip it.
Brit Kolo walks you through how to create a marketing strategy that feels good for you using your MBTI personality type.
Key Takeaway
The real trick is to find what works for you and then trust it for long enough to let it actually work.
We talk about
- Why we need to know our marketing personality type
- How MBTI categorizes types and the four tribes
- How marketing matches your personality type by tribe
- The golden rule of marketing regardless of test or tool
If what gets measured gets managed, means what gets missed goes unnoticed - usually until it’s too late.
In This Episode
- The metric you need but probably don’t track
- Lagging v leading indicators
- The challenges with this metric
- And why you should measure it anyway
Links
Ready for a deeper dive into this critical topic for your business? Click here for The Key People Indicator podcast
To read the transcript or explore other episodes go to dianemayor.com/216
CONNECT:
📱 On Instagram
👩🏼💻 On LinkedIn
SUPPORT THE SHOW:
☕ Buy Me a Coffee
If you interact with your clients, coaching skills could be the secret superpower of your customer experience.
Laura Wieck walks you through why coaching skills and frameworks could make you a better service provider and when you might need to add a certification.
Key Takeaway
Coaching skills improve the nuances of communication and connection so it’s not just professional coaches who could benefit from learning them.
We talk about
- The difference between coach, consultant and mentor
- How to use consent in any role
- The line between coaching and therapy
- Why everyone needs coaching skills
- Whether or not you need a coaching certification
Links
To read the transcript, grab the resources and explore other episodes go to dianemayor.com/215
If you think social media is either all or nothing, what happens when your account goes missing for no reason?
Holly Haynes walks you through why not relying on social media should be the goal and how to create a strategy that works for you in today’s attention-starved world
Key Takeaway
Social media should be the invitation not the party of your business.
We talk about
- Losing your Instagram account TWICE and starting from scratch
- What an Anti-social strategy looks like
- The core pillars you need to build your own anti-social strategy
- Whether attitudes to social are changing
Links
Click here to expand your contingency plan beyond your social media (mini podcast)
To read the transcript, grab the resources and explore other episodes go to dianemayor.com/214
Your overwhelm isn’t coming from your to-do list. The burnout isn’t coming from your workload. You need better responsibility management, not time management
In This Episode
- Your real job description - hint: it’s not CEO
- Understanding your real responsibilities
- The dangers of not managing ALL your responsibilities
Links
Click here to get your Responsibility Score
To listen to the Suite Spot Strategy podcast, click here
To read the transcript or explore other episodes go to dianemayor.com/213
If you’re reading other people’s content thinking, “Yeah but…”, there’s a thought leadership idea ready to be nurtured and sent out into the world.
Eva Jannotta walks you through why thought leadership is essential, how it fits into your business, and how to develop your own thought leadership ecosystem
Key Takeaway
Thought leadership is not a one-and-done, quick-win type of strategy. The power and the strength of thought leadership are in its cumulative impact.
We talk about
- What exactly is and isn’t thought leadership
- How thought leadership differs from and works with content marketing
- Where thought leadership fits into your business
- The phases of thought leadership
- Measuring the effectiveness of your thought leadership
One of the most difficult questions I ask entrepreneurs is, “What is your priority? And does your behavior match it?”
In This Episode
- The problem with priorities
- How to find your priority
- Why this will benefit you, the business, and your team
Links
To read the transcript or explore other episodes go to dianemayor.com/211
When you have a never-ending to-do list, it’s easy to have a never ending workday too
In This Episode
- How work and life boundaries blur for entrepreneurs
- How rituals can help
- Building your own rituals to contain work
Links
To read the transcript or explore other episodes go to dianemayor.com/210
Feeling busy but unproductive? It's time to shift your attention, even if it's difficult.
In This Episode
- With limited time and money resources, where small businesses need to focus on for growth
- Examples of how you can apply this to your business - including one you probably won’t like
- How to use my favorite tool to get you started in minutes
Links
To read the transcript or explore other episodes go to dianemayor.com/209
Lurking in your notebook somewhere could be your most profitable idea yet. But with all those ideas, how do you pick the right one?
Sankeetha Selvarajah walks you through how to evaluate all the ideas lurking in your notebooks as well as your latest shiny objects to pick the profitable one.
Key Takeaway
Just because you have a great idea, it doesn’t mean you need to implement it right away - you can pursue it as a hobby, sell it or save it for later.
We talk about
- The problem with entrepreneurs’ ideas
- The first filter that your idea needs to pass through before you invest time or money in it
- The seven steps to evaluate your ideas
- The one cost everyone forgets to factor in
- What to do when you’ve selected your idea (hint: it’s not just launch it)
- Sankeetha’s lifestyle boundary for her business
- The worst cookie-cutter advice Sankeetha’s been given on her business
We’re great at dreaming big when we start our businesses but when was the last time you sat back and asked yourself if that was still your dream?
Teresa Heath-Wareing walks you through defining your own version of success, what to do when that dream doesn’t match your successful (bill-paying) business, and how to plot a course toward it.
Key Takeaway
Enjoying where you are in the journey makes you more resilient when you’re knocked off course.
We talk about
- Defining your dream business
- How to navigate pivoting when your dream changes
- How to take everyone on the journey with you
- What knocks us off the dream wagon
- The key to staying on course for your dream however long it takes
- Teresa’s lifestyle boundary for her business
- The worst cookie-cutter advice Teresa’s been given on her lifestyle business
We know we need to sell them what they want and then give them what they need but is your message telling them what they want to hear to buy?
Melissa Harstine walks you through how to use customer insights in your business to get you more of the right clients and reduce your conversion friction and time
Key Takeaway
People will reveal things they didn’t even know they were thinking in a conversation in response to questions you might not have thought to ask before.
We talk about
- What exactly customer insights are and why you should be gathering them
- Who to interview, how many to ask, and how to get them excited to chat
- What to ask to get the information you really need
- Why “why didn’t you buy” surveys don’t work
- When it’s time to switch from DIY to a done-for-you service
- Melissa’s lifestyle boundary for her business
- The worst cookie-cutter advice Melissa’s been given on her lifestyle business
Did you carefully design and curate your current team culture or did you just get lucky? Do you have a plan to maintain it or are you just hoping for the best?
Key Takeaway
Your company culture has a direct impact on the people who have a direct impact on your business. Your team delivers your business results, interacts with your customers, and supports you. So it has a direct impact on your ability to grow.
In This Episode
- Why you should care about cultivating culture even if you think yours is already great
- The stats that demonstrate the impact of culture on your ability to grow
- What Girlworld can teach you about creating and cultivating culture in your business
Links
Get started on creating and cultivating your own team culture with the Culture Kickstart mini podcast at dianemayor.com/culture
To read the transcript or explore other episodes go to dianemayor.com/205
Boundaries tie us all in knots from unwanted Slack pings to awkward moments in our personal lives but what if there was a different way?
Krista Resnick walks you through how to set, hold and negotiate your boundaries without reverting to a people-pleasing good girl.
Key Takeaway
Your boundaries are not a set of rules for you to set for others. They require you to pull up those big girl pants and have a conversation but that doesn’t mean they have to create conflict.
We talk about
- Why do we struggle to set boundaries
- Some common dream boundary examples and tactics to help us get started
- Is it a boundary or an ultimatum
- How to state a boundary that doesn't invite debate
- Setting boundaries with ourselves
If business is feeling a little bit boring, we got the new angle you’ve been looking for from movies to your underwear drawer.
Miriam Schulman shows you how thinking like a creative might just be what you need to unlock your business even if you don’t think you’re creative at all.
Key Takeaway
If you’re stuck in your business, check what assumptions you’re making about your client.
We talk about
- Creating a customer journey like an artist
- How Pretty Woman (yes, the movie) demonstrates where we tend to get stuck in our business and what to do instead
- Pricing lessons from your underwear drawer
We tend to default to marketing as the solution to growth in our businesses but there are some alternatives
Key Takeaway
Someone can always out-market and outspend you. Focus instead on your competitive advantage
In This Episode
- The entrepreneurial marketing cycle
- 5 ways you could grow your business based on what big businesses do
- Which strategy to focus on
Are you really providing the best solution and best experience for your clients right now? Even if you’re convinced your offer is perfect, wouldn’t you rather be sure?
Nida Leard walks you through finding the right problem, brainstorming the best solutions, and the challenges and metrics along the way.
Key Takeaway
Charging premium prices is about asking what would the richest person pay to solve this problem instantly and then asking what would your offer need to include to be worth that.
We talk about
- The challenges of finding a world class solution
- How to pick the problem you’re going to solve
- Asking the right questions of the right people before you start
- The metric to use to assess your current offer
- A walkthrough of a start to finish best in class offer
If running your business is like a self-development class, hosting a podcast is the AP version.
In This Episode
- 3 lessons you can apply to your business right now
- A bonus lesson if you’re pitching a podcast (or anything else) in 2023
- A gift for my budding podcasters
Links
To grab the guide to all my podcast tech, go to dianemayor.com/podcast-tech. No opt in required
To read the transcript or explore other episodes go to dianemayor.com/200
If you’ve got a team or have plans to hire one, please don’t miss this key step or it will cost you time and money.
Key Takeaway
Delegation is a two way street. It’s as much about what your team need as it is about what you need to get off your plate.
In This Episode
- What Game of Throne can teach you about delegation
- The 4 levels of delegation
- The missing ingredient that will keep you at level 1
Links
If you think this may be impacting your growth, let’s make a plan to change it. Book a growth call at dianemayor.com/growth
To grab read the transcript or explore other episodes go to dianemayor.com/199
If you’ve ever looked at your bank account and wondered where the cash has gone, maybe it’s a math problem, not a mindset one.
Tara Newman walks you through her math-over-mindset approach to paying ourselves for the work we do without worrying about the tax man or the bills either.
Key Takeaway
Being a millionaire doesn’t require a 7 figure business but it does require getting comfortable with the math of your business first.
We talk about
- When is money about math versus mindset
- Why money is always the “new level new devil” culprit
- The reason we can figure out the complexity of marketing but get stumped by spreadsheets
- The money key performance indicator (KPI) your business needs to monitor
- The personal finance impact on business finances
Links
To read the transcript, grab the resources and explore other episodes go to dianemayor.com/198
It’s not enough to keep on fighting when things feel tough. Sometimes you need to change how you fight for those goals.
Key Takeaway
Sometimes it’s hard because you’re making it hard but it’s only one month down.
In This Episode
- The advice I needed to hear to kick start February
- How to implement this in your business
- Why you need to hear this advice even if you’ve had the best January ever
Links
To read the transcript or explore other episodes go to dianemayor.com/197
Glass ceilings are not just for the shoulder-padded power-suited women of 80’s offices. We’ve brought them with us into our small businesses too.
Erica Rooney walks you through how sticky floors hold us back, glass ceilings keep us down, and what we can do as one tiny cog in the machine to take back control.
Key Takeaway
Once you spot the sticky floor or glass ceiling, you can never unsee it but that is only the first step in dismantling them.
We talk about
- What exactly is a sticky floor
- Glass ceilings in business - not just for corporate
- How unconscious bias set up the glass ceilings and how we perpetuate them
- How can we take back control
- The sticky floors of leadership in small businesses
- Erica’s lifestyle boundary for her business
- The worst cookie-cutter advice Erica’s been given on her lifestyle business
Links
To read the transcript, grab the resources and explore other episodes go to dianemayor.com/196
If you’ve only been focused on your marketing, you’re missing a huge growth opportunity in the slightly less sexy systems in the rest of your business.
Celia Arias walks you through when you need to scale or grow your business and how to do that in the best way for you instead of diving into the latest trendy business model.
Key Takeaway
Your internal systems are as important a component of your business growth as your more flashy external ones like marketing.
We talk about
- Where popular growth advice goes wrong
- How to balance your focus between marketing and fulfilment
- Whether you’re growing or scaling and why it matters
- The fundamentals even established business owners miss
Links
To read the transcript, grab the resources and explore other episodes go to dianemayor.com/195
If the New Year didn’t create a whole new you overnight, here are some more realistic strategies for you to try to optimize your brain for business.
Tanessa Shear walks you through why you need to consider your health as a priority for your business, the strategies you can start implementing today, and the popular self-care rituals that don’t really help
Key Takeaway
Your brain is the biggest asset in your business because optimizing brain health means better concentration, productivity, and creativity.
We talk about
- The number one change you need to make today
- How to use tech and data to optimize your health
- 3 indicators of chronic stress
- Realtime, recovery and resiliency strategies to deal with stress
- What to optimize once stress is under control
Links
To read the transcript, grab the resources and explore other episodes go to dianemayor.com/194
When growth is on the agenda, most entrepreneurs miss at least 2 of the pillars. Check out numbers 2 and 5).
Key Takeaway
Most entrepreneurs' mouths say GROW but their actions are all about the GO.
In This Episode
- How most entrepreneurs try to grow their business
- The 4 pillars to grow your business
- The final pillar that multiplies the others
Links
Ready for growth? Sign up for the Growth series at dianemayor.com/2023 or take the shortcut with a call at dianemayor.com/growth
To read the transcript or explore other episodes go to dianemayor.com/193
You’re excited about your big business goals for 2023 but that won’t get anyone else to work toward them. Try this instead for 2023
Key Takeaway
No one care about your 2x revenue or 10x profit, not even you
In This Episode
- Who do we try to motivate with our goals
- Why it backfires
- What to try for 2023 - thank me this time next year :)
Links
To read the transcript or explore other episodes go to dianemayor.com/192
If you feel (or are made to feel) selfish for setting and holding boundaries at work or at home, try this instead.
Key Takeaway
Boundaries are about the opportunity, not the no.
In This Episode
- Going from a place of no to a place of yes
- How to apply this with yourself and others
- How to bring it back into your business
Links
To read the transcript or explore other episodes go to dianemayor.com/191
Nothing creates frustration quicker than a clash in communication styles. Practice using this model over the holidays and watch your business relationships transform in 2023
Key Takeaway
If you need someone to do something for you, you need to ask in the way they want to hear it.
In This Episode
- The simple 4 quadrant communication framework for work and home
- Why communication style is a simple route to better relationships
- How to adjust your style without changing your whole personality
Links
To read the transcript or explore other episodes go to dianemayor.com/190
Make planning a useful tool for 2023, not a high-level box-check exercise.
Key Takeaway
If your plan is a high-level number with some product split maybe divided by month or launch, you’re missing the point of the exercise.
In This Episode
- Why high-level planning will hurt you in 2023
- What you need to do instead
- How to uplevel your plan with an example
Links
To read the transcript or explore other episodes go to dianemayor.com/189
If you’re slowing down for December, ask yourself if you defaulted to that or if you designed it that way. They are not the same thing.
Key Takeaway
However you decide to December in your business, make sure it’s a conscious business decision.
In This Episode
- What you decide in December should impact your 2023 plans
- What to do if you’ve still got a big goal or project to hit for year-end
- The best use of your time if you’ve hit those big goals and checked off your big projects
- A bonus tip that will make you money in 2023
- The one thing you need to add whichever December you’re having.
In the entrepreneur world, we can wear perfectionism as a badge of honor but our “high standards” are keeping us from big impact and big profit.
Kylie Hodges walks you through spotting, confronting, and taming your perfectionist side so that you can get out of your own way.
Key Takeaway
Perfectionism is not about doing things perfectly but feeling we need to be perfect to be valued.
We talk about
- What perfectionism is and is not
- The symptoms of perfectionism that we might miss
- Where perfectionism is lurking in our businesses
- How to stop perfectionism stopping us from creating an impact or results
- What you can do in the next 10 minutes to make a real difference
- Kylie’s lifestyle boundary for her business
- The worst cookie-cutter advice Kylie’s been given on her lifestyle business
Links
To read the transcript, grab the resources and explore other episodes go to dianemayor.com/187
If you’re thinking of adding an assistant in 2023, take a moment to ask yourself what the role is right now, what it could grow into, and who will cover for vacations, illness, and unexpected absences.
Sadie Prestridge walks you through the pros and cons of a VA agency v a stand-alone VA, how to know when to hire and what to expect for each.
Key Takeaway
Please stop calling your VA a lifer. Even if they love being behind the scenes, you still need to consider how they might like to grow in the role if you hope to keep them.
We talk about
- Whether you really need a(nother) VA
- How to choose between a VA agency and a solo VA
- VA red flags (and how to spot the green ones)
- How long can you expect to hang on to your VA (hint: it’s not for life)
- Why scale through an agency model
If your current paid traffic results have dropped off a cliff, your account’s been locked for no reason or you’re looking to diversify, podcast ads might be just what you need.
And if you’re a podcaster, they can be pretty darn lucrative even with a small show if you know how.
Jaclyn Mellone walks you through what you need from a podcaster and sponsorship ide to make podcast ads the new win-win paid traffic strategy for 2023.
Key Takeaway
For podcasters: You don’t need as many downloads and you think you might to make this worth the work.
For sponsors: Podcasters are essentially micro-influencers who could promote your course, memberships, and high-ticket programs
We talk about
- The downloads and infrastructure the podcaster need to run ads
- Whether to go the agency or DIY route for podcast ads
- Why podcast ads might just be your new Facebook ads
- How to know if you’re ready to sponsor a podcast
- How to know if you’re sponsoring the right podcasts
Links
To read the transcript, grab the resources and explore other episodes go to dianemayor.com/185
For access to the full Decision Framework series, The Ultimate Decision Fatigue Buster bonus episode, and the worksheets, head to https://dianemayor.com/decide (dianemayor.com/decide)
For access to the full Decision Framework series, The Ultimate Decision Fatigue Buster bonus episode, and the worksheets, head to https://dianemayor.com/decide (dianemayor.com/decide)
For access to the full Decision Framework series, The Ultimate Decision Fatigue Buster bonus episode, and the worksheets, head to https://dianemayor.com/decide (dianemayor.com/decide)
For access to the full Decision Framework series, The Ultimate Decision Fatigue Buster bonus episode, and the worksheets, head to https://dianemayor.com/decide (dianemayor.com/decide)
For access to the full Decision Framework series, The Ultimate Decision Fatigue Buster bonus episode, and the worksheets, head to https://dianemayor.com/decide (dianemayor.com/decide)
For access to the full Decision Framework series, The Ultimate Decision Fatigue Buster bonus episode, and the worksheets, head to https://dianemayor.com/decide (dianemayor.com/decide)
For access to the full Decision Framework series, The Ultimate Decision Fatigue Buster bonus episode, and the worksheets, head to https://dianemayor.com/decide (dianemayor.com/decide)
Decision season is upon us from how to hit those goals before year end to holiday planning and gift selection. Decision fatigue is inevitable Key Takeaway We still have to make decisions even if we're fatigued. But it's easier to think about the next step in that decision than the whole decision.
In This Episode What is decision fatigue Why it’s dangerous for your business What you can try when it hits
Links If you want access to the full Decision Framework series, The Ultimate Decision Fatigue Buster bonus episode, and the worksheets, head to https://dianemayor.com/184 (dianemayor.com/184)
If SEO feels like a mountain standing between you and your people and you haven’t quite found the energy to start climbing, these strategies are for you. Meg Casebolt walks you through why search engine optimization is the secret to no social media marketing, is about small changes, not huge projects, and is easier than everyone believes. Key Takeaway Search engine optimization is a journey, not a destination. You need a plan for the long haul that you can sustain.
We talk about Creating a baseline for your SEO Golden rules of SEO The SEO Matrix - empathy mapping for search SEO for podcasts (and blogs and any other content)- transcriptions, headers, and content How much is enough SEO Meg’s best SEO advice How werewolves and Tinder can get you found in search
Links To read the transcript, grab the resources and explore other episodes go to https://dianemayor.com/183 (dianemayor.com/183)
The year is not over but we can see 2023 beckoning so it can be hard to know where to focus our time and attention. Key Takeaway We need to be focused on Q4 to prepare for 2023 but we're not planning for 2023 because we still have 60 ish days to go.
In This Episode The two types of approaches to Q4 How Focus in Q4 sets up success in 2023 The one thing you’re probably not doing that you’ll need from day 1 in 2023 The danger zone in Q4
Links To read the transcript or explore other episodes go to https://dianemayor.com/182 (dianemayor.com/182)
If your email open rates have tanked, your ads are costing you a fortune or you’re dreading the effort required to create that 3 video series for your next launch, try audio. Nora Sudduth, co-founder of Hello Audio walks you through how the sound of your voice can improve your opt-in rates, challenge conversions and add a little something special to help your marketing stand out in a crowded world Key Takeaway Audio creates a natural, cohesive conversation in a way that video and email can't replicate while being quicker and easier to produce.
We talk about Why audio is the new (more effective) freebie Where audio works best in your funnel How to use it to supplement what you already have (no reinventing the wheel required) Whether a private podcast is the new email list Where audio might not be the best fit for your business
Links https://helloaudio.fm?fpr=diane89 (Click here to sign up for a free, no credit card required trial of Hello Audio. )(affiliate link) To read the transcript, grab the resources and explore other episodes go to https://dianemayor.com/181 (dianemayor.com/181)
If scale is your word for 2023, you’re curious about what that might look like in your business or the whole idea sounds terrifying, we cover it all. Abagail and Emylee of Boss Project walk you through the reality of scaling a service based business, the pitfalls, and the solutions to the biggest surprises. Key Takeaway Everyone talks about the sexy vanity metrics and market-facing side of scaling but the reality is your back end is as, if not more, critical to successful scaling. We talk about The questions you need to ask before you decide to scale The systems and structure of scaling Leadership, delegation, and values Making well-rounded decisions The common money mistake people make when scaling
Links To read the transcript, grab the resources and explore other episodes go to https://dianemayor.com/180 (dianemayor.com/180)
Do you cringe every time you’re asked to go around the group to introduce yourself and your business? We have the solution. Wendy White walks you through crafting a message that gets you referrals and collaborations without any rote learning or robotic recitation.
Key Takeaway Messaging is not one size fits all - it should change based on the person speaking, the situation and the listener.
We talk about Why we get stuck on messaging When it’s time to refresh your messaging The essential building blocks of your message My weird dislike of the word help in introductions Wendy’s messaging pet peeve so that you can avoid it Wendy’s lifestyle boundary for her business The worst cookie-cutter advice Wendy’s been given on her lifestyle business
Links To read the transcript, grab the resources and explore other episodes go to https://dianemayor.com/179 (dianemayor.com/179)
There's a lot of information on how to build your course but the world has changed so shouldn’t your course be changing too? Molly Keyser walks you through what’s working in the online course world right now and what’s not from traffic to gamification. Key Takeaway If your students aren’t completing your course, you need to look at how you’re presenting the content to match the short attention span of the current TikTok-obsessed world.
We talk about Whether webinars are dead How course content needs to evolve post-pandemic Team Launch v Team Evergreen Course completion gamification A testimonial super hack
Links To read the transcript, grab the resources and explore other episodes go to dianemayor.com/178
How are you feeling? Are you exhausted or stressed or burnt out? If you’re struggling to answer any of these, here’s the helping hand you didn’t know to ask for. Kate Reuter walks you through how burnout happens, what to look for, all the things I got wrong, and what you can do instead Key Takeaway The internal work needs to become something we do daily even when there isn’t a problem nagging at us.
We talk about Defining burnout What to do if we feel we are burning out My own burnout story as a case study in what not to do How to avoid burnout The thing to be careful of in the burnout phase Kate’s lifestyle boundary for her business The worst cookie-cutter advice Kate’s been given on her lifestyle business
Links To read the transcript, grab the resources and explore other episodes go to https://dianemayor.com/177 (dianemayor.com/177)
If you test differently every time you try to find your Enneagram type, think all the memes are hilarious regardless of type and your coffee order never matches your type, you could be forgiven for thinking the Enneagram is not a useful tool for your business. Jayla Rae Ardelean walks you through the Enneagram as a business tool instead of just an amusing meme on socials and what it really takes to embed it with your team. Key Takeaway You cannot type a person based on their behavior as you can’t see the motivation behind it. We talk about What the Enneagram actually tells you The core motivation and worldview of each type How to type yourself (hint: it’s not with memes) How to use it in your business
Links To read the transcript, grab the resources and explore other episodes go to https://dianemayor.com/176 (dianemayor.com/176)
If you’re avoiding Linked In because it feels like Insta’s corporate parent or Tik Tok’s stuffy grandparent, you could be missing out on an algorithm that actually works for you. Tania Bhattacharyya walks you through how to get clients, grow your thought leadership, and expand your network with a lazy LinkedIn strategy that works. Key Takeaway LinkedIn has been working on becoming more human and investing a lot in its creators. We talk about How to walk the line between corporate and casual as a thought leader on Linked In How the algorithm works FOR you Which CTAs work the best on Linked In How to set up your profile to support your lazy Linked In strategy The types of posts you need to try out Tania’s lifestyle boundary for her business The worst cookie-cutter advice Tania’s been given on her lifestyle business
Links To read the transcript, grab the resources and explore other episodes go to https://dianemayor.com/175 (dianemayor.com/175)
You've got enough shiny objects bouncing around your head to rival the average disco ball but how do you pick the really great ones from the distractions? Key Takeaway If the idea is great now, it will still be great when you’ve taken more time to consider it.
In This Episode The signs you might be in danger of implementing a bad idea The 5 questions your idea needs to pass before you implements The challenge to any idea that entrepreneurs struggle with
Links To grab a resource, read the transcript, or explore other episodes go to https://dianemayor.com/174 (dianemayor.com/174)
Legal is intimidating unless you’re a lawyer so who better than a lawyer to make it feel simple and straightforward so we can get it covered and get back to our less scary zone of genius? Autumn Witt Boyd walks you through a reasonable risk-based approach to covering your business butt that will have you sleeping soundly. Key Takeaway Nine times out of ten in the online world, legal demands come from unhappy customers and can be solved with a refund.
We talk about How to set your legal foundation Creating a legal plan for your business When it’s time to get a lawyer of your own Your terms versus your contract versus their contract and what to use when 5 areas that even advanced businesses need to consider to ensure they are legally covered Autumn’s lifestyle boundary for her business The worst cookie-cutter advice Autumn’s been given on her lifestyle business
Links To read the transcript, grab the resources and explore other episodes go to https://dianemayor.com/173 (dianemayor.com/173)
If you have dreams of being an author but can’t imagine finding the time or energy to write one or have no idea where to start, a multi-author book is just what you need. Dina Behrman walks you through how a multi-author book adds credibility and visibility to your business and sets you up to write your solo book later on. Key Takeaway A multi-author book allows you access to new audiences through your co-authors so you build your audience with immediate credibility.
We talk about How a multi-author book works The themes of some past books for inspiration Why start with a multi-author book over a solo book The inside scoop on the money from the book Who gets to go first on the cover and in the book
Links To read the transcript, grab the resources and explore other episodes go to https://dianemayor.com/172 (dianemayor.com/172)
If you’re more interested in doing the work than selling the work but you still have to eat so… This might be the solution you’ve been looking for Laura Berman Fortgang walks you through why the power of being an A-lister and how to set yourself up as the go-to in your industry. Key Takeaway Pick one way to get your message out and go all in. Don’t become overwhelmed by the ecosystem of possibilities.
We talk about Setting up A-list habits The core of your A-list status Turning your results into a framework How to take your reputation with you through evolutions in your business How to take your reputation to the public
Links To read the transcript, grab the resources and explore other episodes go to https://dianemayor.com/171 (dianemayor.com/171)
If you've never considered your exit strategy or you just thought you'd let it happen “naturally”, get ready for a different perspective. Erin Austin walks you through why saleable assets will set you free and all the legal hoops you’ll need to jump through first. Key Takeaway Saleable assets require due diligence to ensure that you are only selling what’s legally yours and that might be less than you think you own.
We talk about The intellectual property rules How to create saleable assets Licensing models, methods, and motivations..oh my! What you absolutely must do first when creating your assets What to consider when you want to exit the business or sell the asset
Links To read the transcript, grab the resources and explore other episodes go to dianemayor.com/170
If you've ever felt overwhelmed and frustrated with content creation, this take on it might change your mind. Christine McShane walks you through a content strategy that is more like networking and prequalifies your leads before you hop on a call. Key Takeaway Discovery calls are the ultimate connection tool but you can use your content to make sure you’re only getting on the right ones to save time and energy. We talk about How the right content can improve your sales process How to use content to start a conversation The best type of content to encourage conversations What not to do in your content
Links To read the transcript and explore other episodes go to dianemayor.com/169
Everyone loves a personality test so why do some many of them land up in a digital junk drawer instead of being used? Key Takeaway It’s not about the test, but the follow-up. This is where the real understanding and value comes for the individual and the business.
In This Episode Why personality assessments have problems 3 things you MUST do for the assessment to be effective The key to getting value from the exercise
Links Book a facilitated Communication, Collaboration, and Conflict session HERE, or chat with me in the DMs https://instagram.com/diane_mayor (here) To read the transcript or explore other episodes go to https://dianemayor.com/168 (dianemayor.com/168)
(aka the case of the entrepreneur who killed her business…) As we multitask our way through the week and rush from one opportunity to the next, we might miss the slow decline of our business. Sarah Walton walks you through how you might be inadvertently killing your business, why you’re more prone to this as a woman, and what to do instead Key Takeaway While the true crime-ish vibe is just for fun, the underlying subject matter is serious. As women, we have been training to kill our businesses for our whole lives. We talk about Why women are more prone to kill their businesses (means) The accessory to business murder that we all have (partner in crime) Why we’re killing our business for money (motive) The unspoken laws that create the environment (opportunity) How to prevent it all
Links To read the transcript and explore other episodes go to https://dianemayor.com/167 (dianemayor.com/167)
If you think of memberships as low tick offers to warm up your buyers for a high ticket offer, think again. Kelly Vrchota walks you through how to use memberships throughout your customer journey and what makes higher ticket memberships successful. Key Takeaway Memberships should be custom designed to work for you. It can be just a hybrid mix of content, community, and coaching that works best for you and your people.
We talk about How memberships fit in throughout the customer journey Why everyone should consider a membership How to decide how much content, coaching, and community to include How to diagnose a churn problem When you should absolutely NOT have a membership Kelly’s lifestyle boundary for her business The worst cookie-cutter advice Kelly’s been given on her lifestyle business
Links To read the transcript and explore other episodes go to https://dianemayor.com/166 (dianemayor.com/166)
If you’ve got Google Analytics running on your website, it may seem like a tiny script and a free business tool but are you actually opening yourself and your clients up to some unexpected risks? Lanie Lamarre walks you through why Google Analytics might not be the best fit for your business. Key Takeaway Google Analytics was never meant to be used as an out-of-the-box solution. You can and should be customizing it for your business and for your clients’ privacy. We talk about Why you need to care about this regardless of where you’re located Whether it’s time to say goodbye to GA Why cookies are getting all the attention right now What your alternatives are if you still want the data Why GA4 won’t solve everything
Links To read the transcript and explore other episodes go to https://dianemayor.com/165 (dianemayor.com/165)
If you want to audit your business against your values, feminist or not, this episode will show you how. Staci Hauschild walks you through the foundations and pillars needed for a solid business strategy and how to view each with a feminist lens. Key Takeaway Each pillar of your strategy needs to have an outward business focus and an inward values focus
We talk about The foundations of a solid business strategy The pillars of the strategy and how they can be feminist focused How to avoid overwhelm while aligning your business What to do when what your business needs conflicts with your values Staci’s lifestyle boundary for her business The worst cookie-cutter advice Staci’s been given on her lifestyle business
Links To read the transcript and explore other episodes go to https://dianemayor.com/164 (dianemayor.com/164)
When you think of data and metrics, do your eyes glaze over or do you have nightmares of giant spreadsheets? Here’s how to get started with metrics even if they intimidate you. Donna Dube walks you through the metrics you absolutely need, the ones you can ignore and how to set up your own custom set of metrics to help your business. Key Takeaway Each CTA has its own conversion. Not everything needs to be tracked from traffic to cart and that’s how things get complicated.
We talk about How much data do you need to get started The number one metric every business owner should be tracking How to select your own set of custom metrics] What metrics you can ignore How to ensure underlying data is reliable
Links To read the transcript and explore other episodes go tohttps://dianemayor.com/163 ( dianemayor.com/163)
If the idea of staring into the lens already makes you want to run and hide, adding comedy to them might be just what you need to get started. Shelby Dash and Kristina Clifford walk you through creating entertaining videos that boost your business and your authority between the laughs. Key Takeaway Funny comes from relatability and vulnerability. We talk about The one thing that makes any video good for business How to find your scroll stopping idea How to test and evaluate your videos How to add comedy and still be taken seriously in your business How to get started even if you don’t want to bother with hair and make up
Links To read the transcript and explore other episodes go to https://dianemayor.com/162 (dianemayor.com/162)
When you pour hours into copy or content and it doesn’t seem to land, it can be as bewildering as it is frustrating that your message isn’t being heard. Cathlyn Melvin walks you through how to develop your messaging to speak to your people as much as it says about you. Key Takeaway Humans are programmed to take the path of least resistance and we need to ensure our copy and content guides them down that path instead of straight to the close button We talk about What the theatre can teach us about business How messaging connects ith branding How to tell a great story succinctly The one question every prospect is asking before they take action Why it might be time to revisit your blog
Links To read the transcript and explore other episodes go to https://dianemayor.com/161 (dianemayor.com/161)
If you’re ready for more people to know about you, your message, or your business, pitching opportunities in front of other people’s audiences has the biggest bang for your time buck. Lisa Simone Richards walks you through the pillars of a perfect podcast pitch and the big no-no’s that will get you a big fat NO. Key Takeaway Content is about nurturing people who’ve already found you. Visibility is about growing the number of people who know you. You need both in your business
We talk about How social media, ads, and visibility should work together The pillars of a perfect podcast pitch (spoiler alert - these work for any visibility pitch) The test you need to run on all your pitches before you hit send Handling rejection like a pro How to pick the best visibility platform for you and your business
Links https://www.finallygetthewordout.com/?fpr=diane55 (Join the Get The Word Out (FREE) Workshop) To read the transcript and explore other episodes go to https://dianemayor.com/160 (dianemayor.com/160)
Is your checkout page the last item on your launch checkout? An afterthought to your gorgeous sales page and clever emails? Dama Jue walks you through why your check out might be the missing conversion bump your funnel or launch needs and how to fix it. Key Takeaway If someone comes back to your checkout page on an open tab, it needs to be clear what it’s for to remind them what they wanted to buy. We talk about Why do we need to optimize out check out pages The essential elements of a well-designed check out page What design elements really boost conversion Where this applies to upsells and downsells too The one thing to check before you hit publish
Links To get started with your checkout design, https://dianemayor--damajue.thrivecart.com/checkout-template-bundle/ (grab a template here) To read the transcript and explore other episodes go to https://dianemayor.com/159 (dianemayor.com/159)
Have you ever been in a group program or working with a coach and something felt off? Maybe it wasn’t you or your limiting beliefs that were wrong but the environment that was wrong for you. Erin Lindstrom walks you through how to decide which advice to take and which to leave where you found it and why this might feel so hard for us. Key Takeaway We all define the different types of support like coaching and consulting differently so being able to tell the difference and knowing which you might need at the moment is the first step.
We talk about Defining the types of support in the online world Understanding the type of support you need and are receiving The problem with sales calls and what to do instead How to check in on whether your current support containers are still working for you Why the online popularity contest might be holding you back
Links To read the transcript and explore other episodes go to https://dianemayor.com/158 (dianemayor.com/158)
Branding has become synonymous with pretty Instagram feeds and the colors and fonts we use but your brand is something much deeper and more valuable. Kaye Putnam walks you through why your brand is a powerful asset in your business, where branding fits into the process, and how to work with a team and keep your brand consistent. Key Takeaway When everything is viewed through the lens of your brand, business decisions become easier. We talk about What’s a brand archetype and why you need one How to grow with your brand instead of rebranding every couple of years Where to focus your time and energy first How to know it’s time for a rebrand Kaye’s lifestyle boundary for her business The worst cookie-cutter advice Kaye’s been given on her lifestyle business
Links To read the transcript and explore other episodes go to https://dianemayor.com/157 (dianemayor.com/157)
If sitting down to write a blog feels like hard work, the thought of 30 000 words - the average length of an expert book - might seem impossible but what if it could be simpler than you think? Jyotsna Ramachandran walks you through why a book is a powerful lead magnet and how to create one that reflects your brand and expertise. Key Takeaway The book is the start of the journey with you and if you don’t move them from book to your list, you’ve missed the biggest ROI
We talk about Pro and cons of tradition versus self published books Why ghost writing is not for experts and what to do instead Three areas you need to invest in expert help How to move your reader from book to list
Links To read the transcript and explore other episodes go to https://dianemayor.com/156 (dianemayor.com/156)
Creating a culture you are proud of in your businesses reaches both the people you bring in AND your bottom line. Key Takeaway As your business and team grow, culture needs to be something you plan for and measure. In This Episode The Unhappy Employee The Bottom Line The Challenge
Links https://dianemayor.com/popuppod (Click here to subscribe to the Team Experience Pop Up Pod - episode 2 drops Monday April 18th)
To read the transcript or explore other episodes go to https://dianemayor.com/155 (dianemayor.com/155)
How happy are you as the CEO of your business? Here are 6 check-ins you can make today. Key Takeaway A happy CEO leads a happy team that delivers to happy clients creating results that make a CEO happy. In This Episode The happy business cycle 6 check-in areas to consider The impact of these on you as the leader of your business
Links To read the transcript or explore other episodes go to https://dianemayor.com/154 (dianemayor.com/154)
So you’ve launched a podcast to market your business - congratulations! What they don’t tell you is that you have to do is market the podcast or how to do it. Jeremy Enns walks you through marketing your podcast to grow a raving fan base in a way that works for you (in just 15 minutes a day!)
Key Takeaway Marketing tactics you see your podcaster crushes using to grow from 10,000 to 20,000 people are not going to work when you’re trying to go from 100 to 1000 raving fans.
We talk about How to market your podcast in 15 minutes a day How to move your audience to your email list (and vice versa) Should you add a video version of your podcast to YouTube How to take a break or change things up without losing your audience Why the number of downloads is a vanity metric that’s keeping you stuck
Links https://dianemayor--jeremyenns.thrivecart.com/podcast-marketing-academy-foundation-pma5/6233488c4c7c4/ (Click here to join the Podcast Traction Playbook workshop) To read the transcript and explore other episodes go to https://dianemayor.com/153 (dianemayor.com/153)
Pivots are a natural course of business but how we talk about them can have a big impact. Key Takeaway Make sure you’re as certain of your reasons for communicating the pivot as you are about making it,
In This Episode Why do we get weird when we talk about pivoting Some recent examples of pivots (and communication) Ask yourself these three questions before making your next move
Links To read the transcript or explore other episodes go to https://dianemayor.com/152 (dianemayor.com/152)
If your business is growing at a fast pace, you’ve probably found yourself an equally fast-growing team you now need to lead which can feel as lonely and terrifying as it does exciting. Laura Weldy walks you through how to fast track your skills through 3 phases of leadership while allowing yourself grace as you learn, Key Takeaway Overcommunicate. As women especially we tend to under-communicate out of a fear of saying the wrong thing. We talk about The 3 phases of leadership Whether you can be friends with your team How to build a support system as a leader How to lead new leaders if you’re a new leader yourself Why your team needs structure and boundaries Laura’s lifestyle boundary for her business The worst cookie-cutter advice Laura’s been given on her business
Links To read the transcript and explore other episodes go to https://dianemayor.com/151 (dianemayor.com/151)
Entrepreneurs looking to grow, seem to worry about how to manage a team and CEOs talk about leading their team with examples of management responsibilities. Let’s clarify which you want to be. Key Takeaway Your business needs both leaders and managers, but it might be best if you’re not wearing both hats.
In This Episode The difference between a manager and a leader Traditional versus servant leadership How you can practically make a leadership change right now
Links To read the transcript or explore other episodes go to https://dianemayor.com/150 (dianemayor.com/150)
It feels like there is never enough content. What if you could strategically think about what enough content might look like? Key Takeaway You don’t need to email every day or be omnipresent but you do need at least 11 touchpoints in 4 locations spanning 7 hours
In This Episode What are the moments of truth How to expand your content to create the connections needed to make a buying decision 3 Ways to add them right now with out creating more content
Links To listen to the playlist of guest interviews to help you, read the transcript or explore other episodes go to https://dianemayor.com/149 (dianemayor.com/149)
Our potential clients and students are getting more selective with who they follow and audio assets that allow them to get to know you on the go, make you a great choice. Kim Tradewell walks you through all the different ways you can elevate your current offers, courses, and team communication with audio assets. Key Takeaway Audio meets your people where they are at - multitasking in busy lives already filled with too many screens We talk about Why you should choose audio over blogging or video What exactly an audio asset is Specific ways to use audio to add value to your offers in an afternoon The mindset that gets in the way with audio What not to do aka our pet peeves
Links https://helloaudio.fm?fpr=diane89 (Get a free trial of the easiest audio asset software here) To read the transcript and explore other episodes go to https://dianemayor.com/148 (dianemayor.com/148)
If you’re sending out emails but hearing crickets instead of clicks in response this email marketing strategy is for you. Allison Carpio walks you through using email to invite your clients into your world from welcome sequence through nurture to conversion. Key Takeaway A well-planned email journey should be like a Michelin star dinner experience. From the invitation to the sparkling conversation, everything has its purpose and everything transitions exactly.
We talk about How to get the tone of your emails just right How often do you need to email your new joiners and regular list What to include in your welcome sequence How to create a smooth segue to your CTA The one thing you need to do before you send your next email Allison’s lifestyle boundary for her business The worst cookie-cutter advice Allison’s been given on her business
Links To read the transcript and explore other episodes go to https://dianemayor.com/147 (dianemayor.com/147)
Not all CEOs are created equal. Just like our clients and our business, we can journey through stages as a CEO. Key Takeaway Knowing which CEO stage you’re in and what it takes to be successful in that stage allows you to choose when and if you CEO up.
In This Episode The 4 stages of the CEO journey What to focus on in each and why Which one is right for you right now and in the long run
Links To read the transcript or explore other episodes go to dianemayor.com/146
This is not a TikTok teacher explaining the How-To’s of the platform. This episode is the perspective of a business owner just like you who uses the platform as a tool. Helena Bowen walks you through her TikTok journey and why, as a speechwriter and speaking coach, she thinks it’s the most bang for your content creation time buck as a business owner. Key Takeaway TikTok’s learning curve is short, the community is supportive and the discoverability is unrivaled by other social media platform. We talk about How she batched 50 TikToks in 6 hours How to get started on the platform Whether people buy from TikTok Where TikTok kicks Instagram’s butt for you business needs The TikTok no-no
Links To read the transcript and explore other episodes go to https://dianemayor.com/145 (dianemayor.com/145)
A sales page is a huge investment in time and/or money for an entrepreneur but are we making the most of that investment? Kate Wallace walks you through why sales copy is the most powerful we write and how to really put it to work on websites and in your copy. Key Takeaway Create a conversation loop between your copy and content and your content and prospective clients and back again. We talk about The difference between transactional and relational copy Why sales page copy is so powerful - even beyond the sales page How, where and why to repurpose your sales page Kate’s lifestyle boundary for her business The worst cookie-cutter advice Kate’s been given on her lifestyle business
Links To read the transcript and explore other episodes go to https://dianemayor.com/144 (dianemayor.com/144)
Summit speaking can seem like a secret club from the outside. How do you find out about a summit in time to pitch? Should you have 5000 people on your list to even apply? Can you sell from your presentation? Jenn Zeller walks you through the full summit speaking strategy from what to think about before you pitch or agree to speak all the way to what to do once it’s all over. Key Takeaway Start with the end in mind - from your offer to your related opt-in to the speaking topics that support it. We talk about What to do before, during, and after a summit speaking gig The difference in strategy for live v recorded presentations Finding the right summit for you How to pitch in your presentation The worst thing you can do to a summit host
Links To read the transcript and explore other episodes go to https://dianemayor.com/143 (dianemayor.com/143)
Engagement strategy is so 2020. 2022 is all about lead generation in the DMs Victoria Boyd walks you through why old Instagram engagement strategies need a refresh in 2022 and gives you a detailed step by step workflow from first meeting to conversions all in the DMs Key Takeaway Lead generation to closing the deal all goes down in the DMs and in a 2 weeks timeframe if you know how.
We talk about How to swap engagement for lead generation How to find your leads and how to track them How to know when the stalker vibes kick in When to pitch, what to pitch and how to pitch What not to do in the DMs
Links https://dianemayor--vhbhq.thrivecart.com/sell-in-dms-playbook/ (Grab the Sell in the DMs playbook) To read the transcript and explore other episodes go to https://dianemayor.com/142 (dianemayor.com/142)
Have you considered how people may be using your website differently from you? Or how your beautiful branding may be making it harder to reach your website visitors? Samantha Mabe walks you through expanding your idea of accessibility and then how to make your website more accessible quickly and without overwhelm. Key Takeaway Accessibility is about good design and good design also creates good conversions so this is a win-win project.
We talk about What type of accessibility we need to consider 6 key upgrades you can make to your website to make it more accessible fast How accessibility and conversion are linked
Links To read the transcript and explore other episodes go to https://dianemayor.com/141 (dianemayor.com/141)
My word for 2022 is a practical one and you can see the first change right here in the podcast. Key Takeaway You don’t need to take my word of the year or one of my resolutions but maybe how I'm thinking about things may apply to something in your business in 2022. In This Episode My word for 2022 How I’m implementing it in my business What I’m trying in my personal resolutions and why it matters for your business One question you can ask yourself through 2022
Links To grab a resource from the vault, read the transcript or explore other episodes go to https://dianemayor.com/140 (dianemayor.com/140)
That episode or summit talk that seems like it’s not applicable could be a key piece to an unrelated business puzzle. Key Takeaway Just because a topic might not apply to your business in general, that does not mean that there is nothing of value for you in the process or model.
In This Episode Why I wanted to replay Jessi’s episode How I’ve used it in my business despite having no plans to write a book My challenge to you for 2022
Links To grab a resource from the vault, read the transcript or explore other episodes go to https://dianemayor.com/139 (dianemayor.com/139)
Everywhere you look an entrepreneur is launching their book and, while that seems like a great idea, you never find the time or motivation to actually put fingers to keyboard. What if it’s way simpler than you think to write a real book than you ever imagined? Jessi Beyer walks you through why you need to book for your business but why it may not be as complicated to write as you think using her simple framework to get your ideas out of your head and into a structure for your to write around. Key Takeaway If you have a clear why, set up good writing habits based on your personality type, and have a structure, the only thing holding you back is perfectionism. We talk about How a book can help your business Jessi’s framework to get your book out of your head Why common practice in the entrepreneur book world may not lead to the best results How long it really takes to get the book written How to get motivated to start and finish
Links To read the transcript and explore other episodes go to https://dianemayor.com/138 (dianemayor.com/138)
We’re bombarded with advice that sounds great but how do you know what’s going to work for you before you go all in? Key Takeaway An experiment is all about data, not success or failure so it allows you to see what works for you and removes the obligation from what does not.
In This Episode The challenge I was set in the Jamie Jensen episode How to tackle advice that feels sound but overwhelming Why a 7-day experiment works for me
Links To read the transcript and explore other episodes go to https://dianemayor.com/137 (dianemayor.com/137)
We’ve all stared at the blinking cursor and wished we could find our words. What if the problem is not the words but our approach to them? Jamie Jensen walks you through how to be a more consistent writer, how she keeps writing, and what her writing practice looks and feels like. Key Takeaway Writing is like going to the gym - it’s hard, it hurts but the results are worth it.
We talk about The secret to writing more How to create a micro writing habit to unlock your words How keep your creativity flowing How to build your writing muscle What to do when your inner critic shows up
Links To read the transcript and explore other episodes go to https://dianemayor.com/136 (dianemayor.com/136)
What if all your content ideas for 2022 were already on your sales page? Key Takeaway Social media for business is ultimately about selling so our captions need to cover what our people need to hear to buy.
In This Episode How Christine Blubaugh episode blew my mind How to create content ideas from your copy Why your best copy should be the basis of your best content
Links https://dianemayor--christineblubaugh.thrivecart.com/social-posts-that-sell-special/ (Click here to write Social Posts That Sell with Christine) To grab a resource from the vault, read the transcript or explore other episodes go to https://dianemayor.com/135 (dianemayor.com/135)
The number one complaint about social media for business is the amount of time and effort it takes for, in the most part, very little results. Christine Blubaugh walks you through how to write copy that sells from any social media platform while taking less time and effort to produce. Key Takeaway If you’re not using your social media to make offers and sell, you’re creating an entertainment channel, not a business tool.
We talk about What’s the difference between website sales copy and social media sales copy How to write effective copy and captions that convert How to repurpose your copy across platforms How to stand out and be memorable
Links https://dianemayor--christineblubaugh.thrivecart.com/social-posts-that-sell-special/ (To get selling on social, click here) To read the transcript and explore other episodes go to https://dianemayor.com/66 (dianemayor.com/134)
It can be hard to visualize how coaching or consulting fits the VIP day model but you’re not restricted to a simply “rent my brain” model. Key Takeaway A VIP only works for your business if it’s the best method for you and creates the best result for your clients In This Episode The challenges that stop coaches and consultants from having an effective VIP day offer How to overcome them One big caveat
Links To start mapping out your vip day https://dianemayor.com/vip (dianemayor.com/vip) To grab a resource from the vault, read the transcript or explore other episodes go to https://dianemayor.com/133 (dianemayor.com/133)
Make six figures while only working a few days a month. VIP days may be just what your lifestyle business needs to increase the top line and decrease the timeline. Jordan Gill walks us through how VIP days changed her business and lifestyle and how you can get started creating your own VIP experience. Key Takeaway The key to creating a great VIP happens long before the VIP day. It lies in: having a crystal clear outcome to sell the VIP day gathering the right information from the client before the VIP day having assets and templates ready to keep you on track during the VIP day
We talk about... The most important step in creating a VIP day How to ensure you fit everything into your timeframe How to prepare for the unexpected happening on the day What you need to have set up before and during the VIP day
Links: https://dianemayor--thekoladagroup.thrivecart.com/done-in-a-day/5fd1af119f51d/ (Get started on your own VIP day) To read the transcript and explore other episodes go to https://dianemayor.com/132 (dianemayor.com/132)
If you loved the last episode, let me give you some easy practical ways to start adding audio to your business. Key Takeaway I highly recommend you start adding audio to your business. You'll be surprised at how easy it is for you and how accessible it makes everything for your clients.
In This Episode The 5 ways I use audio Who should be considering it as a 2022 strategy
Links To get started with audio, head to https://dianemayor.com/audio (dianemayor.com/audio) To grab a resource from the vault, read the transcript or explore other episodes go to https://dianemayor.com/131 (dianemayor.com/131)
In a time when screen time is at an all-time high, audio can be your, and your clients’, new best friend Dr Lindsay Padilla walks you through how to incorporate audio into your business to get leads, increase conversions, increase course completions and build raving fan level relationships. This is a Best of Coffee and Converse Replay from 2021. Key Takeaway Audio meets your people where they are at - multitasking in busy lives already filled with too many screens We talk about How Hello Audio was born of one of Lindsay’s core business mission How to use audio to boost course completions and results How audio can boost your business in the time of Zoom fatigue
Links Snap up the private podcasting software (at a Black Friday 30% LIFETIME discount) HERE To read the transcript and explore other episodes go to https://dianemayor.com/130 (dianemayor.com/130)
We’re changing things up over the holiday season. Here’s a little behind the scenes. Key Takeaway Flexibility is the new black. In This Episode What’s happening for the next few weeks What’s going on behind the scenes Mark your calendar for the year-end wrap up episode
Links To grab a resource from the vault, read the transcript or explore other episodes go to https://dianemayor.com/129 (dianemayor.com/129)
If a sales call feels like you’re trying to interview and convince the prospect at the same time, you need to rethink how you’re selling. Michelle Vroom walks you through how to improve the quality of your sales call and convert them before the call even begins. Key Takeaway Preselling helps you to earn the sales call instead of focusing on earning the sale.
We talk about How people make sales decisions Why it’s too late to sell on the sales call How to build a preselling journey from start to call How to make preselling feel good instead of parroting “buy-my-thing” on repeat The thing that will kill the sale and why it’s not objections
Links To read the transcript and explore other episodes go to https://dianemayor.com/128 (dianemayor.com/128)
If the holiday season is a welcome break from your business, make sure your plan isn’t just a recipe for more burnout in 2022. Key Takeaway IIf your business doesn’t serve you first, you'll be on a path to burnout again in 2022. And when you burn out, you can’t serve anyone.
In This Episode Year-end burnout is everywhere I look 5 Key areas your plan should include (and probably doesn’t) Why you need to do this now
Links To grab a resource from the vault, read the transcript or explore other episodes go to https://dianemayor.com/127 (dianemayor.com/127)
If your business ever feels a bit boring, formal, or suffocating, it probably just needs a giant shot of YOU. Laura Belgray walks you through how to be more you in your business without overthinking if you’re being authentic enough or forcing vulnerability. Key Takeaway Getting more specific beats “doing it for the ‘gram” when you want to invite your audience and prospects in. We talk about How the Real Housewives lead to the Talking Shrimp Laura’s rigidly relaxed approach to business How to dip your toe in the water of adding more you (no emotional skinny dipping required) Laura’s lifestyle boundary for her business The worst cookie-cutter advice Laura’s been given
Links To read the transcript and explore other episodes, go to https://dianemayor.com/126 (dianemayor.com/126)
Everyone is usually one or the other and your planning for 2022 needs to factor in your preference. Key Takeaway Neither a starter nor finisher is better off than the other, we just need to get better at working WITH ourselves
In This Episode Which am I? How to adjust your planning process as a starter What to do before planning as a finisher
Links To grab a resource from the vault, read the transcript or explore other episodes go to https://dianemayor.com/125 (dianemayor.com/125)
If sitting down to create content fills you with dread or the white page of doom makes you want to scream in frustration, listen up. Hayley Janzen walks you through how she creates fresh content constantly from social posts to masterclasses and digital assets. Key Takeaway Forget about “providing value” and focus on solving problems. We talk about How to start and maintain the content machine How to avoid audience burnout How to create a new digital asset quickly and easily What to do when you get stuck Hayley’s lifestyle boundary for her business The worst cookie-cutter advice Hayley’s been given on her lifestyle business
Links To read the transcript and explore other episodes go to https://dianemayor.com/124 (dianemayor.com/124)
If you’re not sure what you’ll feel like working on next week let alone next year, this episode will help you get unstuck. Key Takeaway Make sure you have time for creativity and flexibility for new ideas. In This Episode The least helpful coaching question at this time of year How to get started when you get stuck Planning out from 12 weeks to 12 months
Links To grab resources from the vault, read the transcript or explore other episodes go to https://dianemayor.com/123 (dianemayor.com/123)
Is funnel frustration keeping you from making your next offer or optimizing your current ones? Angela Tan walks you through how to strategize and set up your funnels to minimize your tech headaches and put the fun back into funnels Key Takeaway It’s all in the strategy - laying out everything upfront makes the implementation, testing, and optimization quicker and simpler.
We talk about The 4 step tech-headache busting funnel framework The baseline testing every funnel needs What to do before you get fancy with your funnel How long should you wait before deciding to tweak your funnel Angela’s lifestyle boundary for her business The worst cookie-cutter advice Angela’s been given on her lifestyle business
Links To read the transcript and explore other episodes go to https://dianemayor.com/122 (dianemayor.com/122)
Is your inbox full of people offering to sell you things to help you sell things on Black Friday? Your decision should be based on strategy, not peer pressure. Key Takeaway We should be at least as prepared for Black Friday as a business and as a buyer for that business as we are to snag that TV we’ve been eyeing.
In This Episode My Black Friday 2020 3 questions I need to say yes to before having a Black Friday offer How I protect myself from the glitzy offers for things I don’t need and won’t use
Links To grab a resource from the vault, read the transcript or explore other episodes go to https://dianemayor.com/121 (dianemayor.com/121)
Are you married to your spreadsheets of storing your notes and ideas on Post Its or in random notebooks? Airtable might be what you need to organize it all Ashley Hogrebe walks you through why Airtable is a powerful database tool we should all be using because it helps us create the data we need for decision-making in a simple and intuitive way. Key Takeaway Airtable is a database software with the familiarity of a spreadsheet but with added power and functionality. We talk about Why we should consider switching to Airtable What Airtable can do that my trusty spreadsheet can’t Where to use Airtable in your business An easy place to start with Airtable Ashley’s lifestyle boundary for her business The worst cookie-cutter advice Ashley’s been given on her business
Links To read the transcript and explore other episodes go to https://dianemayor.com/120 (dianemayor.com/120)
I’ve been shouting FREEDOM since I started my business but it’s limiting me so here’s what I stand for instead. Key Takeaway We grow as business owners and we need to ensure our values evolve with us
In This Episode Why I used to scream freedom louder than Braveheart Why it no longer fits me What I stand for instead
Links To grab a resource from the vault, read the transcript or explore other episodes go to dianemayor.com/119
If the great outage of 2021 showed us one thing it’s that we need to think bigger for our marketing. Beth Gebhard walks you through how to develop your marketing strategy beyond your content plan and how you’ll know if it’s working. Key Takeaway There was a whole world of marketing long before social media and those methods can create just the pattern interrupt you need to cut through the noise.
We talk about What a good marketing strategy covers What we could do if we lost social media completely The tried and trusted marketing tactic that is so effective yet so few use Metrics to monitor your strategy in action Beth’s lifestyle boundary for her business The worst cookie-cutter advice Beth’s been given on her lifestyle business
Links To read the transcript and explore other episodes go to https://dianemayor.com/118 (dianemayor.com/118)
In a world where trust is in short supply, you need to find new ways to make your prospects comfortable with buying. Key Takeaway Allowing your prospects to sample your services allows them to experiences the benefits first hand.
In This Episode How show don’t tell can add to your customer journey How this benefits your clients Why it’s also a win for you
Links To grab a resource from the vault, read the transcript or explore other episodes go to https://dianemayor.com/117 (dianemayor.com/117)
If you were a teacher and only 10% of the class passed, you’d be fired. But in the entrepreneur course land, it’s been accepted as standard and blamed on the students for way too long. Emily Walker walks you through what your learning experiences are probably missing that’s causing your students to drop out before the finish line because we’ve not really been taught to teach. Key Takeaway Your course should be customized to your students and their experience, attention span, the support they need, and the level of transformation
We talk about Where to get started with a course Should you have a bonus stack What makes a course finishable How long should your course be Where else does learning design show up in our businesses The best and worst thing Emily has seen in a course
Links To read the transcript and explore other episodes go to https://dianemayor.com/116 (dianemayor.com/116)
Just because your business keeps on going while you take a well-needed vacay, doesn’t mean you’re not a crisis away from losing it. Key Takeaway when we focus purely on how do I make the business run without me as our only kind of contingency planning is that we move the risk around rather than removing the risk.
In This Episode Why removing yourself from the business doesn’t reduce the risk as much as your think What else should you be considering How can you get started
Links Go to https://dianemayor.com/115 (dianemayor.com/115) to: watch the masterclass access the resource vault read the transcript explore other episodes
Think Facebook ads are too complicated or risky in a post-IOS14 world? This simple strategy could help your business and save you money Meredith Kallaher walks you through an Instagram ad strategy she uses with her clients to build know, like, and trust and save you money on conversions down the road. Key Takeaway IOS14 changed the ads landscape so while you need to be more strategic, it doesn’t need to be more complicated
We talk about How the ads space has changed since the pandemic and IOS 14 update The simple and effective Instagram story ad The script for your video ad The minimum budget to get you rolling How this fits into your bigger ads strategy Meredith’s lifestyle boundary for her business The worst cookie-cutter advice Meredith’s been given on her business
Links To read the transcript and explore other episodes go to https://dianemayor.com/114 (dianemayor.com/114)
If you're so overwhelmed, you dream of someone just telling you what to do first, this is the tool for you. Key Takeaway Everything may feel like it needs attention right now but the reality is rarely the same as your panicked perspective.
In This Episode Why I use this in my business How to overcome the overwhelm The first step
Links To read the transcript and explore other episodes go to https://dianemayor.com/113 (dianemayor.com/113)
If ADHD makes you think of energetic boys running wild in the classroom or you’ve just been diagnosed and don’t know what to think, this conversation is for you. Courtney Chaal chats with me about her diagnosis, life, and running a business with ADHD and we tell all our secret habits and hacks that might help you.
Key Takeaway There’s no formula or 7 step process to running a business with ADHD and we’re not doctors but this conversation might just make you feel a little less alone or a little less frustrated
We talk about How we each got diagnosed How ADHD shows up for each of us What to do if you think you might have ADHD A million other half stories and tangents because...ADHD Courtney’s lifestyle boundary for her business The worst cookie-cutter advice Courtney’s been given on her lifestyle business
Links To read the transcript and explore other episodes go to dianemayor.com/112
When you’re feeling stuck, all it takes is that first idea to get you going again. But that’s easier said than done. Key Takeaway Unleashing your business creativity means finding one idea and letting it snowball.
In This Episode Slow starts are nothing to be scared of I know you have a secret Life lessons in business
Links To fast track your creativity snowball, read the transcript and explore other episodes go to https://dianemayor.com/111 (dianemayor.com/111)
Workflows are those complicated tech diagrams that look like spaghetti right? Wrong. Lanie Lamarre walks you through why workflows are a powerful business tool, how to get started simply, and some expert tips. Key Takeaway If you can’t draw out the core workflows in your business, you’re missing a CEO skill and you’re not ready to hire either. We talk about What’s a workflow and why should you use them How and where do you get started What tech should you be using from intro to expert level Why workflows are CEO work and not just tech talk The mistakes to watch out for Lanie’s lifestyle boundary for her business The worst cookie-cutter advice Lanie’s been given on her lifestyle business
Links Grab your free ticket to OMGLive here To read the transcript and explore other episodes go to https://dianemayor.com/110 (dianemayor.com/110)
For a lifestyle business, time and money both matter so how do you pick which one is a priority? Key Takeaway Simply deciding on 7 figures could explode your time commitment while only working a 2 day week could mean you can’t afford your lifestyle anyway.
In This Episode Why your offer mix is a problem Step by step prioritization Why this matters
Links To read the transcript and explore other episodes go to https://dianemayor.com/109 (dianemayor.com/109)
Trying to decide if you should try to reinvigorate your Facebook group or drop it altogether? Liz Henson walks you through the feeling of and the strategy behind community around your business and which platform to focus on. Key Takeaway Community is not about size or location but rather about intentional leadership.
We talk about How to define community The intersection of building community and leadership The MESSY method for building your community Which platform is best for community building How to delegate community management without destroying your group
Links To read the transcript and explore other episodes go to https://dianemayor.com/108 (dianemayor.com/108)
Plans that focus solely on money goals and miss this key element are a direct path to burnout Key Takeaway What it takes to make the money is just as important to a solid plan
In This Episode Why most of our plans are incomplete How we fall for planning fallacy in business How to take action on this immediately even if you’re don’t have the data
Links To read the transcript and explore other episodes go to https://dianemayor.com/107 (dianemayor.com/107)
So you think you want a podcast but you’re worried about the workload, hitting record, and whether it’s all worth it? Melissa Guller walks you through the pros and cons of starting a podcast and what it really takes to make it work long term - and where the money is!
Key Takeaway It’s the best time to launch a podcast right now because people know what it is, they know how to listen to podcasts, and the tech has never been simpler. We talk about The pros and cons of starting and maintaining a podcast How to find guests for your podcast and make it a win-win How to monetize your show What do first - it’s not naming your show What you need to consider before you get started Melissa’s lifestyle boundary for her business The worst cookie-cutter advice Melissa’s been given on her lifestyle business
Link Grab your copy of the Big Book Of Business Boundaries, read the transcript and explore other episodes at https://dianemayor.com/106 (dianemayor.com/106)
We’ve taken on annual goal-setting from big business but for most small businesses, it’s a waste of time. Key Takeaway Find your next mile marker and focus on that
In This Episode Why annual goals are essential in big business How this trickles into small business practices What to do instead for your small business
Links To read the transcript and explore other episodes go to https://dianemayor.com/105 (dianemayor.com/105)
Ready to bring some buzz to your prospects feed with a quiz? This powerful tool is more than a simple scroll stopper if you know how to use it. Linda Sidhu walks you through her framework for creating personality-based quizzes that convert at around 70% every time
Key Takeaway Done right, a quiz is fun and entertaining at first glance but is really a warm welcome into your world where your prospect feels seen and heard.
We talk about Creating powerful lead gen quiz using DISC personality profiles The impact a quiz has on the rest of your sales funnel How quizzes can influence customer experience Linda’s lifestyle boundary for her business The worst cookie-cutter advice Linda’s been given on her lifestyle business
Links To read the transcript and explore other episodes go to https://dianemayor.com/104 (dianemayor.com/104)
Sales is a value exchange but you need more than money to make your side feel good. Key Takeaway You won’t sell an offer that you don’t love delivering
In This Episode The mindset junk around selling The first sign of an offer problem The impact of an offer problem on selling
Links To read the transcript and explore other episodes go to https://dianemayor.com/103 (dianemayor.com/103)
We’ve become obsessed with reach and leverage and tech that we’ve forgotten some business fundamentals like there’s a person behind the account you’re trying to reach. Renée Warren walks you through how relationship building is one of the most powerful business tools you have and how to get better at it. Key Takeaway The reality is on the other end of the phone or email or DM is a person who wants and needs to feel significant.
We talk about How to start using PR in your business without making it a second job Do you need to be on every platform? What not to do in a pitch How to build relationships anywhere Renée’s lifestyle boundary for her business The worst cookie-cutter advice Renée’s been given on her lifestyle business
Links To read the transcript and explore other episodes go to https://dianemayor.com/102 (dianemayor.com/102)
A client-first approach to business is a recipe for exhaustion and burnout Key Takeaway You are the head of the business steering it towards your vision In This Episode The elements of your business as a stickman The backbone of your business (hint: it’s not clients) How to check your own business for this problem
Links To read the transcript and explore other episodes go to https://dianemayor.com/101 (dianemayor.com/101)
Coffee and Converse is celebrating 100 Episodes by doing what it does best - delivering tactical takeaways for your business Key Takeaway 100 episodes in I still believe as strongly in the mission of the podcast, to help entrepreneurs build businesses to support their life instead of living to build their businesses.
In This Episode The one I didn’t want to learn The one I needed to see in action The one that felt so hard The one that was joyful The one everyone needs
Links To read the transcript, explore other episodes, or GRAB THE CELEBRATORY GIFT go to https://dianemayor.com/100 (dianemayor.com/100)
Thinking time means prioritize time to think not thinking “when I have time”. Here’s how to find and maximize your thinking time. Key Takeaway Thinking time has never been more vital in the face of all the information bombarding us and the regular changes to the business environment.
In This Episode The big sign you need more thinking time How to find the time to just think What to do with that time
Links To use my CEO review tool, head to https://dianemayor.com/weekly (dianemayor.com/weekly) To read the transcript and explore other episodes go to https://dianemayor.com/99 (dianemayor.com/99)
Do you know good design when you see it but get stuck trying to work out why your sales page doesn’t seem to have the IT factor? Melissa Burkheimer walks you through creating a sale page that converts with simple design tips and tricks for the non-designer. Key Takeaway Design doesn’t need to be fancy or complicated to do its job and even a non-designer can create a sales page worth sharing
We talk about Can we learn design or is knowing what looks good more innate What makes any sales page convert How to build your sales page from start to finish How many buttons is too many and where to put them Melissa’s pet peeve on a sales page Melissa’s lifestyle boundary for her business The worst cookie-cutter advice Melissa’s been given on her lifestyle business
Links To read the transcript and explore other episodes go tohttps://dianemayor.com/98 ( dianemayor.com/98)
Even if systems are not your forte, you need to fix them to save you time and allow you to hire. Key Takeaway Going from stapled together systems to beautiful backend is simpler than you think
In This Episode Are you overcomplicating or overpaying? What a complicated backend means for you and your team What to try instead
Links To read the transcript and explore other episodes go to HTTPS://dianemayor.com/97 (dianemayor.com/97)
Ethical sales is the latest trend in sales calls lingo but what if it was a natural part of the process instead of a box to check Laura Wright walks you through the new way to sell build on soul, connection, and alignment and where both sides feel good at the end of the call. Key Takeaway The old-school pain-driven, hard-push selling methods we were taught no longer work.
We talk about Why old school selling no longer works Why we’ve seen a shift in how we sell Laura’s simple 5 part sales call that feels good for everyone involved Laura’s lifestyle boundary for her business The worst cookie-cutter advice Laura’s been given on her lifestyle business
Links To read the transcript and explore other episodes go to https://dianemayor.com/96 (dianemayor.com/96)
If hiring is about freeing up your capacity, doesn't it make sense to maximize your team’s capacity as well? Key Takeaway You want people who are going to balance you so the team is well-rounded and able to support the business more holistically.
In This Episode Your first hire Why you need a different strategy for the long term How to implement it
Links To find your ideal team members, go to https://dianemayor.com/decoder (dianemayor.com/decoder) To read the transcript and explore other episodes go to https://dianemayor.com/95 (dianemayor.com/95)
Have you ever considered how the words we use in business make it feel less fun? Or how the structure that keeps you on top of things is costing you joy? Lauren Fritsch walks you through how to speak and act differently in your business to add more joy to everything - even bookkeeping and taxes! Key Takeaway Work can quickly become a four-letter word if you let it but can be transformed into something delightful with a few tweaks to the how of it all.
We talk about How changing the words we use every day in business can be the secret to getting more done Why removing deadlines does not mean removing progress Building gentle structure with rituals (crystals optional) Lauren’s lifestyle boundary for her business The worst cookie-cutter advice Lauren’s been given on her lifestyle business
Links To read the transcript and explore other episodes go to https://dianemayor.com/94 (dianemayor.com/94)
If you build your marketing strategy without considering what will feel good to you, inconsistency and frustration are sure to follow. Key Takeaway Find what feels good, do more of it and repurpose that for the rest of it. In This Episode The problem with marketing that starts with your clients How to pick your strategy What to do with it
Links To read the transcript and explore other episodes go to https://dianemayor.com/93 (dianemayor.com/93)
As video becomes more and more of a priority on social, how are you maximizing the asset that you’re spending all that time creating? Nicole Batey walks you through a repurposing strategy that can help you make the most of the content you already have and allow you to take a break from the content hamster wheel. Key Takeaway The goal of repurposing is to think beyond the first release of the content and create a content bank you can turn to when you’re living your life or need a day off. We talk about The easiest content to repurpose The 26X method of repurposing The repurposing calendar and when to release what When to stop repurposing How to manage all the content once created Why Pinterest is not social media and why that’s great
Links To read the transcript and explore other episodes go to https://dianemayor.com/92 (dianemayor.com/92)
If your niche is simply what you do and who you do it for, you’re on a road to burnout Key Takeaway You need a third element in your niche Venn diagram to help you narrow in on the people who will light you up.
In This Episode The problem with traditional niche methods How to make your niche narrower but feel more expansive How I use this in my business
Links To read the transcript and explore other episodes go to https://dianemayor.com/91 (dianemayor.com/91)
If you’re tired of the status quo in your business or industry, get ready for an instruction manual on how one person can create big change. Kymberlee Jay walks you through how defiant moves in our businesses can lead to more clients, higher fees, and a remarkable reputation. Key Takeaway Going against the norm, being more you and standing out could the keys to success your way.
We talk about How defiance can lead to success How to know if you’re playing too small How to get started pushing your own boundaries Kymberlee’s lifestyle boundary for her business The worst cookie-cutter advice Kymberlee’s been given on her lifestyle business
Links To read the transcript and explore other episodes go to https://dianemayor.com/80 (dianemayor.com/80)
If you’re overselling your offers, you’re headed for exhaustion, frustration, and resentment Key Takeaway Figure out what is essential to your clients’ results and focus on that.
In This Episode Why are we overselling The two big problems this causes What to do instead,
Links
To read the transcript and explore other episodes go to https://dianemayor.com/89 (dianemayor.com/89)
Social media can feel overwhelming for the multitude of platforms to the wave of content crashing over you every time you log on. It’s time to take back control. Andréa Jones walks you through how to make social easy, fun and effective whatever the platform or your business strategy. Key Takeaway We get stick creating content because we look for inspiration externally instead of looking at what’s happening inside our business
We talk about The first thing to do to become more intentional about social How to decide how often you need to post and on which platforms The 5 types of social media posts 5 questions to get you started creating content What to do if you can only do one thing
Links To read the transcript and explore other episodes go to https://dianemayor.com/88 (dianemayor.com/88)
If you’re feeling frustrated, exhausted, or burnt out in your business, chances are one of these mistakes is to blame. Key Takeaway Trust that you know best for your business. What hasn’t worked in the past was a failure of the model, not you.
In This Episode The symptoms you'll see before burnout The 3 mistakes that have you headed for burnout What to do instead
Links To read the transcript and explore other episodes go to https://dianemayor.com/87 (dianemayor.com/87)
Dreaming of an extended break from your business but not sure how to take more than a day off? Ebonie Allard walks you through her 5 week sabbatical from her business from why she needed it to how she prepared and what she thinks returning will be like. Key Takeaway A true sabbatical takes careful planning and setup. Start small by preparing your business for more manageable breaks.
We talk about What burnout looks like from someone who’s been there twice Why you might need a sabbatical How long it takes to plan for it and what to think about How your clients may react and what to do about it What happens when you return from an extended break Ebonie’s lifestyle boundary for her business The worst cookie-cutter advice Ebonie’s been given on her lifestyle business
Links To read the transcript and explore other episodes go to https://dianemayor.com/86 (dianemayor.com/86)
The business model you’re using isn’t working for you but not because you have a mindset issue. It’s just the wrong model Key Takeaway Our results come from the value that we create and the capacity that we have to deliver. Your superpower increases both so your business needs to be built to keep you in that superpower as much as possible.
In This Episode The big mistake I see coach, consultants, and service providers making 3 business models we commonly see The Superpower Factor and why you need it
Links To find your superpower, read the transcript and explore other episodes go to https://dianemayor.com/85 (dianemayor.com/85)
It is not just the beginner who needs courage to keep their content fresh. What would it take to stretch you right now? Would you stop your 450-episode long high-ranking podcast? Janet Murray walks you through why she did exactly that and how to be more courageous in your content to catch your ideal client’s eye at every stage of your content journey Key Takeaway You have to be prepared to be a beginner over and over again or your content becomes stale and your audience will lose interest.
We talk about What putting out 450 episodes taught Janet and why she closed it all down The most common reasons for avoiding something new in your content The 4 stages of content How to get started no matter which reason is holding you back How Janet is showing up more courageously with her new show
Links To read the transcript and explore other episodes go to https://dianemayor.com/84 (dianemayor.com/84)
The financial plan you have for your business is really only one small part of the planning process and should be interconnected with all the others. Key Takeaway If you only focus on a 90-day time horizon, you might look up and realize you’ve been driving the business in the wrong direction
In This Episode What are the 4 types of plans What does each cover How often should they be reviewed or changed
Links To read the transcript and explore other episodes go to dianemayor.com/83
Most of us have a close relationship with the white page of doom as soon as we need to write anything for our businesses but what if the reason is that we should be talking instead of writing? Christina Torres walks you through why you need to write like you talk and how to do it by talking before you write. Key Takeaway If you want people to hear you when they read your copy, you need to use your voice.
We talk about Why copy tawking is more effective and more fun than copywriting What your website copy could learn from your social media The essential copytawking questions to ask yourself to get started
Links To read the transcript and explore other episodes go to dianemayor.com/82
Your why is important but when you focus too much on it, you can build a business that only serves your why and forgets all about you. Key Takeaway Whether your why is big or small, it’s better to be a business that doesn’t rely on it. Consider the other 4W’s to make sure your why is just a boost, not the whole cheering squad. In This Episode My entrepreneurial shame - no big origin story here Why why is important but not as important as you think Applying the other 4W to make sure you love your business not just your why
Links To read the transcript and explore other episodes go to https://dianemayor.com/81 (dianemayor.com/81)
Are you still searching for that elusive balance between pushing hard in your business and getting enough downtime to recover so that you show up at your best? Amanda Muhammad walks you through the tools she uses to build simplicity and ease into her life even with a full-time business and being in the middle of her PhD. Key Takeaway Rest is a business tool that allows you to show up and serve in your highest capacity.
We talk about How to define rest beyond naps and Netflix How to create intentionality and focus with a productivity hack What to seek instead of balance The one change that brings simplicity, ease, AND results
Links To read the transcript and explore other episodes go to https://dianemayor.com/80 (dianemayor.com/80)
We all need to say no in our business but the scripts you’re carefully learning are way less important than this part of the no. Key Takeaway Saying no is what enables you to reach your goals, that next level and deliver on your promises.
In This Episode The piece of advice I use from corporate Why we think we need scripts to say no effectively What we should focus on instead
Links To read the transcript and explore other episodes go to https://dianemayor.com/79 (dianemayor.com/79)
Everywhere you look an entrepreneur is launching their book and, while that seems like a great idea, you never find the time or motivation to actually put fingers to keyboard. What if it’s way simpler than you think to write a real book than you ever imagined? Jessi Beyer walks you through why you need to book for your business but why it may not be as complicated to write as you think using her simple framework to get your ideas out of your head and into a structure for your to write around. Key Takeaway If you have a clear why, set up good writing habits based on your personality type, and have a structure, the only thing holding you back is perfectionism.
We talk about How a book can help your business Jessi’s framework to get you book out of your head Why common practice in the entrepreneur book world may not lead to the best results How long it really takes to get the book written How to get motivated to start and finish Jessi’s lifestyle boundary for her business The worst cookie-cutter advice Jessi’s been given on her lifestyle business
Links To read the transcript and explore other episodes go to dianemayor.com/78
Goal setting is great for creating direction but multiple goals create a lack of focus. Set your priority instead. Key Takeaway You can have everything you want in your business but you have to build by focusing on one thing at a time. In This Episode Goals v priorities How to determine your priority The question to ask yourself for the rest of 2021
Links To read the transcript and explore other episodes go to https://dianemayor.com/77 (dianemayor.com/77)
Ashamed of your business’ backend? Embarrassed by your email inbox? You’re not alone but knowing where to start is the key to unlocking more efficient operations. Liz Strong walks you through where to focus your time and who to hire to get your systems in shipshape condition. Key Takeaway Your client-facing processes should be the foundation you build the rest of your systems around. We talk about Where to get started to sort your systems What you need to have in place before you think about hiring Which project management tool is the best The difference between a VA and an OBM\ When to hire each level of support Liz’s lifestyle boundary for her business The worst cookie-cutter advice Liz’s been given on her lifestyle business
Links To read the transcript and explore other episodes go to dianemayor.com/76
Most entrepreneurs don’t have a contingency plan in their business and nearly all believe at least one of these myths Key Takeaway The fact that you’ve been lucky enough not to experience a crisis up until now is not evidence of future protection. In This Episode The surprising bonus of this mini-series 5 myths I see entrepreneurs using to avoid contingency planning Why it’s not your fault and what to do about it
You’re invitedI want to invite you to make a plan for the things that you can't plan for by joining my live workshop on May 18th. I'm going to talk you through: What a crisis really is (and why it's not what you think) Real-world examples that have happened to entrepreneurs just like you (because you're secretly thinking this stuff only happens to bigger businesses and celebreneurs) A simple step-by-step process to build a plan for the things you can't plan for so that you have peace of mind when your head hits the pillow or the sh!t hits the fan.
Head to https://dianemayor.com/shownotes-plan?utm_source=coffee-and-converse&utm_medium=podcast&utm_term=75&utm_content=shownotes&utm_campaign=contingency-plan-workshop (dianemayor.com/plan) to grab your spot and some peace of mind
Links To read the transcript and explore other episodes go to https://dianemayor.com/75 (dianemayor.com/75)
What if you woke up tomorrow and had to pivot your whole business model? Are you prepared for what that would take in terms of money, time, and energy? Kelsey Chapman walks you through how this happened to her when Instagram made a change she was expecting but not prepared for. Key Takeaway You may not be reliant on one platform but you’re probably highly reliant on some software that you don’t own or control. We talk about What happened to Kelsey and why What she does differently in her business now as a result The one thing she would tell you to do
You’re invited If you're ready to make a backup plan for your business, I want to invite you to make a plan for the things that you can't plan for by joining my live workshop on May 18th. I'm going to talk you through: What a crisis really is (and why it's not what you think) Real-world examples that have happened to entrepreneurs just like you (because you're secretly thinking this stuff only happens to bigger businesses and celebreneurs) A simple step-by-step process to build a plan for the things you can't plan for so that you have peace of mind when your head hits the pillow or the sh!t hits the fan.
Head tohttps://dianemayor.com/contingency-plan-workshop/?utm_source=coffee-and-converse&utm_medium=podcast&utm_term=74&utm_content=shownotes&utm_campaign=contingency-plan-workshop ( dianemayor.com/plan) Links To read the transcript and explore other episodes go to https://dianemayor.com/74 (dianemayor.com/74)
Being in a crisis without a plan leads to chaos and panic. Making a plan allows you to make calm and unemotional decisions. The decision is yours. Key Takeaway A plan can help deescalate a crisis and, if you can make that first right move, sometimes even avoid it completely. In This Episode What a crisis looks like without a plan How a plan changes things The extra benefit you’re probably not expecting
You're Invited To Save YOUR Business… Join my FREE live “You're One Crisis Away From Losing Your Business” workshop and make a plan for the things that you can't plan. We're going to walk through: What a crisis really is (and why it's not what you think) Real-world examples that have happened to entrepreneurs just like you (because you're secretly thinking this stuff only happens to bigger businesses and celebreneurs) A simple step-by-step process to build a plan for the things you can't plan for so that you have peace of mind when your head hits the pillow or the sh!t hits the fan.
Head to https://dianemayor.com/contingency-plan-workshop/?utm_source=coffee-and-converse&utm_medium=podcast&utm_term=73&utm_content=shownotes&utm_campaign=contingency-plan-workshop (dianemayor.com/plan) Links To read the transcript and explore other episodes go to https://dianemayor.com/73 (dianemayor.com/73)
Being “canceled” is a modern-day reality (and business risk) that can happen to anyone - including you. Sara Christensen walks you through her experience of being canceled and how you can prepare and protect your business. This episode contains references to violence and personal safety and is not suitable for children to hear. Key Takeaway This can happen to anyone but your experience of it will depend on one thing - how prepared you are. We talk about Sara's experience of being canceled What steps to take right now to start protecting yourself The difference between canceling and holding someone accountable
Links For more resources, head to my Ihttps://instagram.com/diane_mayor (nstagram @diane_mayor) or to https://dianemayor.com/contingency-plan-workshop/?utm_source=coffee-and-converse&utm_medium=podcast&utm_term=72&utm_content=live&utm_campaign=contingency-plan-workshop (Dianemayor.Com/Plan) to build your own contingency plan To read the transcript and explore other episodes go to dianemayor.com/72
Many people believe thinking through what could go wrong leads to anxiety but what if the opposite was true? Key Takeaway Our brains are wired for completion and will revisit incomplete tasks and plans over and over until we face and finish them. In This Episode How you could be creating cliff hangers for your brain to revisit Why lists are the key to less anxiety My challenge to you
You're Invited To Save YOUR Business…Join my FREE live “You're One Crisis Away From Losing Your Business” workshop and make a plan for the things that you can't plan. We're going to walk through: What a crisis really is (and why it's not what you think) Real-world examples that have happened to entrepreneurs just like you (because you're secretly thinking this stuff only happens to bigger businesses and celebreneurs) A simple step-by-step process to build a plan for the things you can't plan for so that you have peace of mind when your head hits the pillow or the sh!t hits the fan.
Head to dianemayor.com/plan Links To read the transcript and explore other episodes go to https://dianemayor.com/71 (dianemayor.com/71)
Ever entered your social media password and got an error message and felt your stomach drop? What would you do if, instead of a typo, you’d been locked out by a hack? In this episode of the What If Mini-Series, Ebonie Allard walks you through her experience of having her social media accounts hacked. She thought they were after her credit card details. They weren’t, it was much worse. Key Takeaway A contingency plan is as much about what you can prevent as what you can prepare for. We talk about How the hack was discovered A walkthrough of the crisis as it unfolded How the crisis was finally resolved What you can do now to protect your business The surprising lessons Ebonie learned from the experience
Links If this topic makes you nervous, I want to invite you to make a plan for the things that you can't plan for by joining my live workshop on May 18th. I'm going to talk you through: What a crisis really is (and why it's not what you think) Real-world examples that have happened to entrepreneurs just like you (because you're secretly thinking this stuff only happens to bigger businesses and celebreneurs) A simple step-by-step process to build a plan for the things you can't plan for so that you have peace of mind when your head hits the pillow or the sh!t hits the fan.
Head to https://dianemayor.com/contingency-plan-workshop/?utm_source=coffee-and-converse&utm_medium=podcast&utm_term=70&utm_content=live&utm_campaign=contingency-plan-workshop (dianemayor.com/plan) To read the transcript and explore other episodes go to dianemayor.com/70
While we prefer not to think about the things that can go wrong, as CEOs can we really ignore them completely? Key Takeaway Behind the pretty Instagram feeds and closed doors, thing go wrong more than you think. And now you know so now you can plan. In This Episode What my embarrassing tech troubles can teach you Why it’s important to hear stories like this What ask yourself when you do
Links If this topic makes you nervous, I want to invite you to make a plan for the things that you can't plan for by joining my live workshop on May 18th. I'm going to talk you through: What a crisis really is (and why it's not what you think) Real-world examples that have happened to entrepreneurs just like you (because you're secretly thinking this stuff only happens to bigger businesses and celebreneurs) A simple step-by-step process to build a plan for the things you can't plan for so that you have peace of mind when your head hits the pillow or the sh!t hits the fan.
Head to https://dianemayor.com/contingency-plan-workshop/?utm_source=coffee-and-converse&utm_medium=podcast&utm_term=69&utm_content=live&utm_campaign=contingency-plan-workshop (dianemayor.com/plan) To read the transcript and explore other episodes go to dianemayor.com/69
Still think of Pinterest as social media? You’re missing out on a super search engine that could bring your business more traffic for years to come. Cara Chace walks you through why Pinterest is a powerful traffic tool we should all be using more because it takes less effort for more results than most marketing strategies. Key Takeaway Pinterest helps your people find you now and for years to come, unlike that social media post! We talk about How to get past the first hurdle of starting Pinterest Why Pinterest is not social media and why that’s great The impact of one pin on Cara’s business How to future proof your pins
Links To read the transcript and explore other episodes go to dianemayor.com/68
Simply scheduling a task won’t get it done without a hefty dose of willpower when the time comes. Try this instead. Key Takeaway Add some external accountability to help boost your willpower to get through the things that need doing. In This Episode Why scheduling a task is not enough How to set up business dates instead What does it look like in practice
Links To read the transcript and explore other episodes go to dianemayor.com/67
The number one complaint about social media for business is the amount of time and effort it takes for, in the most part, very little results. Christine Blubaugh walks you through how to write copy that sells from any social media platform while taking less time and effort to produce. Key Takeaway If you’re not using you social media to make offers and sell, you’re creating an entertainment channel not a business tool. We talk about What’s the difference between website sales copy and social media sales copy How to write effective copy and captions that convert How to repurpose your copy across platforms How to stand out and be memorable Christine’s lifestyle boundary for her business The worst cookie-cutter advice Christine’s been given on her lifestyle business
Links To read the transcript and explore other episodes go to dianemayor.com/66
Decisions that have data behind them are quicker and easier to make and the results more reliable. Key Takeaway Even if you can’t think of a reason you need it right now, start collecting your data for when you do. In This Episode Why traffic data makes for better decisions all over your business How to get a foundational level started immediately Why you need to do it now
Links To read the transcript and explore other episodes go to dianemayor.com/65 https://analytics.google.com/analytics/academy/course/6 (Click here for Google's mini course)
We’ve all been that person - discounting, justifying, or asking slightly desperately for our price on a sales call but where does it stem from? Becky Keen walks you through how you’ve been programmed to think about sales and selling and what to try instead. Key Takeaway Stop asking for their credit card. Show them the options and let them make their choice and pay for it. We talk about How different people show up on sales calls How scarcity and urgency play into our programming How to separate yourself from your offers Becky’s lifestyle boundary for her business The worst cookie-cutter advice Becky’s been given on her lifestyle business
Links To read the transcript and explore other episodes go to dianemayor.com/64
If you’re only measuring your revenue, you’re too late to make an adjustment to your strategy. Here's what to measure instead. Key Takeaway You need to find and measure the earliest indicator in your customer journey to ensure you can either make a quick pivot or pour gasoline on a fire strategy In This Episode Why measuring revenue is too late What to measure instead How to make this work this for 1:1, evergreen and launching
Links To read the transcript and explore other episodes go to dianemayor.com/63
We seem to have socially distanced ourselves from our marketing. What if we went back to basics and built relationships instead? Zoe Pollard walks you through how to use relationship marketing with affiliates, referrals, and JV's (joint ventures) for your business. Key Takeaway This is the oldest form of marketing that never goes out of style, works for everyone, and is platform agnostic. We talk about The differences between referrals, affiliates and JVs Why it beats the other marketing tactics like social or content How to find your first or next affiliates or referrers and what to say What works and what doesn’t in affiliate programs How to make it work for you even if you’re an introvert (or exhausted extrovert)
Links To read the transcript and explore other episodes go to dianemayor.com/62
We’re used to batching to save time or increase focus but what if it helped you manage your energy too? Key Takeaway Batching is for more than just content creation, creative flow and context switching. In This Episode The 3 reasons we batch How and why I use batching in my podcast preparation What else you should be using it for as well
Links To read the transcript and explore other episodes go to dianemayor.com/61
Most visibility strategies focus on how many people you can reach without considering how you handle all those eyeballs on you and the ripple effect that can cause. Mai-Kee Tsang walks you through making your visibility strategy safe and sustainable as well as successful. PLEASE NOTE THIS EPISODE DISCUSSES VIOLENCE AND PERSONAL SAFETY Key Takeaway You need to put safety and sustainability first in your visibility strategy or you won’t have the capacity to serve the people who find you. We talk about The difference between visibility and exposure Why safety should be a key consideration in your visibility plan Making friends with your fear How to shine when you want to shy away (Mai-Kee’s Golden Field visualization) How to find the right visibility strategy for you The key to making it sustainable Mai-Kee’s lifestyle boundary for her business The worst cookie-cutter advice Mai-Kee’s been given on her lifestyle business
Links To read the transcript and explore other episodes go to dianemayor.com/60
We’re bombarded with advice that sounds great but how do you know what’s going to work for you before you go all in? Key Takeaway An experiment is all about data not success or failure so it allows you to see what works for you and removes the obligation from what does not. In This Episode The challenge I was set in episode 58 How to tackle advice that feels sound but overwhelming Why a 7-day experiment works for me
Links To read the transcript and explore other episodes go to dianemayor.com/59
We’ve all stared at the blinking cursor and wished we could find our words. What if the problem is not the words but our approach to them? Jamie Jensen walks you through how to be a more consistent writer, how she keeps writing, and what her writing practice looks and feels like. Key Takeaway Writing is like going to the gym - it’s hard, it hurts but the results are worth it. We talk about The secret to writing more How to create a micro writing habit to unlock your words How keep your creativity flowing How to build your writing muscle What to do when your inner critic shows up
Links To read the transcript and explore other episodes go to dianemayor.com/58
It’s natural to feel a little rejected when someone unsubscribes from your list but what if that unsubscribe was actually a bonus? Key Takeaway You need to care more about your engagement metrics than just overall list size if you hope to sell to them one day. In This Episode Why unsubscribing feels personal How to think about it differently Why the alternative is worse
Links To read the transcript and explore other episodes go to dianemayor.com/57
If you’re a service business and you’re feeling the weight on demanding clients and think the only to scale is to step back with a course or membership, the solution could be simpler than you think Maggie Patterson brings her 16 years of entrepreneur experiences to provide a BS-free look at service businesses and their unique challenges in the online world. Key Takeaway Service businesses are the backbone of many big businesses and if we continue to invalidate it as a business model we’re going to find a gaping hole when we need their resources. We talk about How to scale a service business even if you don’t want to build a course or membership How to use communication to set your boundaries and cover your butt What to do before you “invest in your business” Maggie’s lifestyle boundary for her business The worst cookie-cutter advice Maggie’s been given on her lifestyle business
Links To read the transcript and explore other episodes go to dianemayor.com/56
The one thing we all do when making a decision that’s costing you time, money, and energy. Key Takeaway The more data-driven you can make your decision, the better it will be for your future investments of time, money, and energy In This Episode How I made this mistake What to look out for when making a decision What to do instead
Links To read the transcript and explore other episodes go to dianemayor.com/55
When you’ve ignored your gut feeling that something is wrong for so long it’s now screaming at, how do you make that pivot or u-turn in your business? Kate Bagoy, walks you through why a u-turn or pivot is not necessarily a bad thing and what you can do to try and avoid it in the first place. Key Takeaway There are no wrong paths to a successful business unless it’s the wrong one for you. We talk about How to use iterative design and data to drive your business How to put a mistake into perspective and move on Who to turn to when you think you’re off course
Links To read the transcript and explore other episodes go to dianemayor.com/54
Most issues I hear from clients and in the DMs are boundaries related. And most of the time, we have only ourselves to blame Key Takeaway The problem will not solve itself, this is not a “season” rather a symptom of a bigger problem that needs attention In This Episode Why you need boundaries 2 rules for saying no and sticking to it What to do when clients cross your boundaries - because they will
Links To read the transcript and explore other episodes go to dianemayor.com/53
Summits seem to be to 2021 what webinars were to 2020 so is this simply another trend you can ignore or are they all they are hyped up to be? Krista Miller, walks you through how summits really work, the work involved, and the rewards you can expect. And whether or not you should be hosting one in 2021. Key Takeaway Summits are great at both list building and conversions but only if you narrow your focus drastically. We talk about How much work is a summit really? When is it worth it? How to get started the easier way Krista’s lifestyle boundary for her business The worst cookie-cutter advice Krista’s been given on her lifestyle business
Links To read the transcript and explore other episodes go to dianemayor.com/52
Time tracking is as universally valuable as it is universally despised. Let me show you why. Key Takeaway The data time tracking gives you impacts your pricing, your team, and your business results so it can be incredibly valuable. In This Episode The 2 reasons to do time tracking that my corporate jobs taught me The reason that finally won me over as a business owner How to get started without feeling overwhelmed
Links To read the transcript and explore other episodes go to dianemayor.com/51
Becoming a master receiver is more than simply believing you can’t pour from an empty cup. It’s about actively looking for ways to fill it so that you can get what you need to give all you can. Shauna Van Bogart walks you through why the traditional wisdom of giving to get is holding you back and how to change it up fast so that you can receive exactly what you need. Key Takeaway Our inability to receive shows up in so many small ways that can have a big impact throughout our business journey so turn up the receiving dial first and then worry about the next funnel We talk about Why you need to be a better receiver in your business How to become one with practical steps Why processing things out loud is the key to spotting blocks Shauna’s lifestyle boundary for her business The worst cookie-cutter advice Shauna’s been given on her lifestyle business
Links https://shaunavanbogart.com/coffeeandconverse (Exclusive Coffee and Converse audience access to the replay of the Abundance Treasure Hunt.) To read the transcript and explore other episodes go to https://dianemayor.com/50 (dianemayor.com/50)
How do we make the money we want and have the time to enjoy? Get a sneak peek right here. Key Takeaway Wealth (the good life) is a result of the value you bring and the leverage you have but there is one driver that increases both! In This Episode I give you a sneak peek at my limited podcast that shows you: How time and money can work together towards your goals and how to stop swinging from focusing on one to the other. The one thing many entrepreneurs miss that means while they may build a successful business, it’s not going to feel great long term. Your winning formula so that you can focus on the things that will actually get you results (and your losing one so you can avoid costly mistakes).
Links To read the transcript and explore other episodes go to dianemayor.com/49
Sustainability is the key to hitting your business goals. It might not be sexy but consistency creates results faster than the latest get-rich-quick funnel. Samantha Hearne, walks you through how to build momentum in your business and how to sustain it. Key Takeaway Sustainability comes from following your own path. Looking to others for answers will slow you down and trying to reach someone else’s definition of success will exhaust you. We talk about How to show up consistently on social without burning out How to get started today How to be equally consistent in our business Behind the scenes of sustainable success
Links To read the transcript and explore other episodes go to dianemayor.com/48
Get off the rollercoaster ride of either selling your services or delivering on what you sold and replace it with consistent easy action every day. Key Takeaway The point of sales and marketing is to get you paid, not to have a pretty Instagram. In This Episode The rollercoaster of sales and delivery Why you need consistent focus on both every day How to set your day up for consistent success
Links To read the transcript and explore other episodes go to dianemayor.com/47
Omnipresence has been the name of the entrepreneur marketing game for years. Staying top of mind meant staying everywhere but what if there was a simpler solution? Suzi Gray, walks you through how to create big results in your business with minimal marketing effort. Key Takeaway Consistency in your marketing is key but you get to decide what that consistency looks like for you and your business. We talk about What minimalist marketing is The secret behind its big impact How to get started on your omnipresence detox
Links To read the transcript and explore other episodes go to dianemayor.com/46
If your offers are not designed around you, you’re headed for a big pivot or big burnout. Get ready to reset them. Key Takeaway When you show up at your best, your clients benefit so making your offer about you ultimately serves them better. In This Episode Why skills based offers won’t work long term How to build an offer that sustains you and serves your clients How to know if you current offers need tweaking (or changing altogether)
Links To read the transcript and explore other episodes go to dianemayor.com/45
Podcasting is a strategy that requires a large investment of time and energy so you want to make sure you’re seeing a return as soon as possible. Jenny Suneson walks you through how to ensure your podcast is both fun and profitable as a business strategy. Key Takeaway Podcasts are a long term strategy whether you’re using it to attract new cold leads or warm up your existing audience. We talk about What a podcast manager does The number one misconception people have abou podcasting before they start How to convert listeners to customers Jenny’s lifestyle boundary for her business The worst cookie-cutter advice Jenny’s been given on her lifestyle business
Links To read the transcript and explore other episodes go to dianemayor.com/44
Working with clients you love will take less time and energy to create the same (if not more) impact. Here’s how to spot them. Key Takeaway The key to working with clients you love is to work with people you love In This Episode Why the wrong clients are holding you back How to define your ideal client without making up someone in your head What to do it your current clients are measuring up
Links To read the transcript and explore other episodes go to dianemayor.com/43
In a time when screen time is at an all-time high, audio can be your, and your clients’, new best friend Dr Lindsay Padilla, CEO of Hello Audio, walks you through how to incorporate audio into your business to get leads, increase conversions, increase course completions and build raving fan level relationships. Key Takeaway Audio meets your people where they are at - multitasking in busy lives already filled with too many screens We talk about How Hello Audio was born of one of Lindsay’s core business mission How to use audio to boost course completions and results How audio can boost your business in the time of Zoom fatigue
Links To read the transcript and explore other episodes go to dianemayor.com/42
What if all the advice you’ve been given on leveraging your time is actually making things worse? It’s not you, you’re just not leveraging the right thing. Key Takeaway Your first step in leverage is not to add to your to-do list but to subtract from it. In This Episode What leverage means The usual cookie-cutter approaches to leverage What to do instead for faster results
Links To read the transcript and explore other episodes go to dianemayor.com/41
A mentor can fast track your business progress but finding the right person and cultivating that relationship takes some finesse. Kelsey Chapman, author of What They Taught Me, walks you through the process of finding a mentor, developing the relationship, and the key ingredient to make it a success. Key Takeaway Per Kelsey, with a mentor, you can show up with “the transparency that a friend often gets, the extra layer of detail that a sister often gets and the bluntness that a mother often gets” We talk about What a mentor is and how it differs from a coach How to spot a potential mentor How to cultivate a mentor-mentee relationship Kelsey’s lifestyle boundary for her business The worst cookie-cutter advice Kelsey’s been given on her lifestyle business
Links Grab Kelsey’s book and all the bonuses on preorder at www.kelseychapman.com/book To read the transcript and explore other episodes go to dianemayor.com/40
Increasing your prices isn’t about adding a value stack to your offer or more bells and whistles. For long term client relationships, you need to look deeper. Key Takeaway At the heart of why you clients value you, is not only the service that you provide but the fact that they trust that you will consistently deliver that result for them. In This Episode Back to basics on money exchange Why increasing trust leads to increased value (and prices) The long and short ways to build trust
Links To read the transcript and explore other episodes go to dianemayor.com/38
To run a business in 2021 takes a different kind of leadership, one that is balanced between structure and strategy and intuition and feeling. Nadia Munla walks you through how to drop out of your head and into your body to run your business in a different way from the hustle and push mentality we see so frequently. Key Takeaway Connecting to your intuition allows you to be more discerning in your business, to check-in before your jump on every squirrel so that you don’t invest money, time, resources, and effort into something that you cannot sustain long term. We talk about Why leadership needs to change Getting out of your head and into your body Identifying your own intuition and using it in your business Why this is critical for sustainability in your business
Links To read the transcript and explore other episodes go to dianemayor.com/38
What if business problems were solvable with more self-awareness? Here are some quick ways to supercharge yours for 2021. Key Takeaway Self-awareness is your ticket to improved results, communication, client interactions, and the feel-good factor about your business In This Episode What is self-awareness and why does it make such an impact in business 3 ways to become more self-aware The fastest path to self-awareness and the results it brings
Links To read the transcript and explore other episodes go to dianemayor.com/37
If 2020 was “unprecedented” shouldn’t your year-end review be different too? Use this one simple question to review your 2020 and prepare for 2021. Key Takeaway 2020 has given us the opportunity for some reflection on how prepared we are in our business for something unexpected. In This Episode The one question you should be asking yourself about 2020 How to minimize panic and fight or flight responses in 2021 Why right now is the best time to do it
Links To read the transcript and explore other episodes go to dianemayor.com/36
Diane's top tip for 2021 closes out the 10 part Get It Done In 2021 series. Link To read the transcript, grab the guests resources, or to download the tips as a PDF head to dianemayor.com/35
4 Successful CEOs share their top tip for 2021 in this 10 part series. Hear from Christine Blubaugh, Liana Ling, Katie Scott, and Shauna Van Bogart in the tenth episode of the series. Link To read the transcript, grab the guests resources, or to download the tips as a PDF head to dianemayor.com/34
4 Successful CEOs share their top tip for 2021 in this 10 part series. Hear from Sari De, Christina Torres, Liz Strong, and Suzi Gray in the ninth episode of the series. Link To read the transcript, grab the guests resources, or to download the tips as a PDF head to dianemayor.com/33
4 Successful CEOs share their top tip for 2021 in this 10 part series. Hear from Kate Bagoy, Simone McNish, Samantha Hearne, and Shenee Howard in the eighth episode of the series. Link To read the transcript, grab the guests resources, or to download the tips as a PDF head to dianemayor.com/32
4 Successful CEOs share their top tip for 2021 in this 10 part series. Hear Laura Belgray, Ruth Kudzi, Tracy Stanger, and Maggie Patterson in the seventh episode of the series. Link To read the transcript, grab the guests resources or to download the tips as a PDF head to dianemayor.com/31
4 Successful CEOs share their top tip for 2021 in this 10 part series. Hear from Nadia Munla, Kirsta Miller, Jenny Suneson, and Nikki Berkel in the sixth episode of the series. Link To read the transcript, grab the guests resources or to download the tips as a PDF head to dianemayor.com/30
4 Successful CEOs share their top tip for 2021 in this 10 part series. Hear from Jamie Jensen, Maggie Giele, Meagan Williamson, and Melissa Burkheimer in the fifth episode of the series. Link To read the transcript, grab the guests resources or to download the tips as a PDF head to dianemayor.com/29
4 Successful CEOs share their top tip for 2021 in this 10 part series. Hear from Kymberlee Jay, Elise Darma, Jessica Williams, and Lindsay Padilla in the fourth episode of the series. Link To read the transcript, grab the guests resources or to download the tips as a PDF head to dianemayor.com/28
4 Successful CEOs share their top tip for 2021 in this 10 part series. Hear from Kelsey Chapman, Autumn Witt Boyd, Beck Power, and Amanda Muhammad in the third episode of the series. Link To read the transcript, grab the guests resources or to download the tips as a PDF head to dianemayor.com/27
5 Successful CEOs share their top tip for 2021 in this 10 part series. Hear from Hailey Dale, Lynya Floyd, Chris Emmer, Ashley Shuler, and Jacq Fisch in the second episode of the series. Link To read the transcript, grab the guests resources or to download the tips as a PDF head to dianemayor.com/26
4 Successful CEOs share their top tip for 2021 in this 10 part series. Hear from Stephanie Skryzowski, Heidi Taylor, Desola Davis and Jordan Gill in this first episode of the series. Link To read the transcript, grab the guests resources or to download the tip as a PDF head to dianemayor.com/25
So often trying to do all the things means you do none of the things. Learn a simple framework to find your focus. Key Takeaway When every element of the framework is in place, you simply need to focus on the next step in front of you confident you’ll hit your goal In This Episode Why your lifestyle business is like a journey The 6 elements that you need to build a path to your goal Why the seventh element, focus, is key to your success
https://success.scoreapp.com/ (GRAB YOUR FLOW AND FOCUS SCORE HERE) To read the transcript and explore other episodes go to dianemayor.com/24
The one question you should be asking as part of every business decision Key Takeaway When you make business decisions focus on the long-term benefits, not short-term perks. In This Episode The one question you should be asking as part of every business decision How to define a long term goal How to implement this strategy from today
Links To read the transcript and explore other episodes go to dianemayor.com/23
Scaling your business doesn’t have to mean courses and memberships are the only options. Finding what works for you (or building it) will make you business fit like a glove Key Takeaway Hybrid business models can bring together the best parts of 1 to 1 offers and more passive programs to help you grow your business in a way that feels good to YOU We talk about How experiments may help you discover a new way of working How the MOFO model combines 1 to 1 support and community How customers can direct your net moves
Links To read the transcript and explore other episodes go to dianemayor.com/22
If your business currently feels like a marathon, you’re not alone. Key Takeaway The key to a happy work-life where you feel motivated and enthusiastic is being able to see progress towards your goals In This Episode How the Progress Principle applies to small businesses Why progress is important as a CEO How to track progress in your business
Links To read the transcript and explore other episodes go to dianemayor.com/21
Want to host a summit that feels more like an event than a week back at school? Ashley Shuler walks you through planning a summit that is centered around your audience so that you not only grow your list but guarantee rave reviews as well Key Takeaway For a great customer experience, align your speakers to the vision and audience outcomes you want for your summit. We talk about The three stages of a good summit plan The key questions you need to answer for your audience How summits have changed thanks to Covid-19 Ashley’s lifestyle boundary for her business The worst cookie-cutter advice Ashley’s been given on her lifestyle business
Links To read the transcript and explore other episodes go to dianemayor.com/20
Your sales system should take the traffic you generate and convert it. A lot of the time that is not the case and it can feel like tossing spaghetti on the wall hoping it sticks. Hailey Dale walks you through building an automated sales system that walks a prospect from freebie to sale/sales conversation in the most efficient and effective way possible for you and for them. Key Takeaway Every funnel should be reverse engineers from the offer it leads to and create either a quick win or prepare the client to buy. We talk about Why you need to distinguish between sales and marketing How to build a lead magnet with strategy What to do before you burn down your funnel and start over What to build first in your funnel (hint it’s not marketing/traffic) When you freebie telling you the offer is probably not going to sell
Links To grab Hailey's funnel audit template or to read the transcript and explore other episodes go to dianemayor.com/18
A crisis is neither good nor bad. It is simply an event but your response to it, creates a good or bad result. Key Takeaway Resilience in business comes from preparation because preparation determines how objective you can be and how fast you can react. In This Episode Why a crisis is neither good nor bad Why being unprepared creates a cycle of bad outcomes How to prepare for your biggest risk
Links https://dianemayor.com/adcp/ (Grab your free Any Day Crisis Plan template HERE) To read the transcript and explore other episodes go to www.dianemayor.com/17
If every entrepreneur is different, shouldn’t every approach to business be just as unique? Jessica Eley walks you through how to identify which type of entrepreneur you are (a Be-er or Do-er) and how it impacts how you can get results with the least resistance in your business. Key Takeaway Following someone else’s blueprint may work for you for a while until it suddenly doesn’t. And when that happens you need to learn to trust that you know best. We talk about How burnout is often a turning point How a Be-er and a Do-er think differently How to work with your mindset no matter which one you are
Links To read the transcript and explore other episodes go to dianemayor.com/16
Make planning a useful tool for 2021 not a simple box-checking exercise. Key Takeaway Planning is a living breathing tool that you use to measure performance throughout the year, which requires explanation analysis, and adjustment. In This Episode My prior career in planning 3 mistakes I see entrepreneurs make in planning What to do instead,
Links To read the transcript and explore other episodes go to dianemayor.com/15
Want more clients that you can charge more? Demonstrating your expertise in the media speeds up your prospects know, like, and trust journey. Lynya Floyd walks you through how she reviewed pitches at her glossy magazine job to help you have better topic ideas and write better pitches as an entrepreneur Key Takeaway There has never been more demand for content than write now. If you can create a story that works for an editor’s audience and not just for your business, you too can get media coverage. We talk about Why everyone’s afraid of the editors and why you shouldn’t be How to create a win-win situation to get a yes to your pitch Why stat’s are sexy and where to find them How to create relevant content all year round
Links Get your free media calendar at www.impactingmillions/calendar To read the transcript and explore other episodes go to www.dianemayor.com/14
What if the real benefit of being off social media was to your business instead of the mindset, sleep, and presence we always hear about? Key Takeaway You may find your business benefits more from you being off of social media than being on it 24/7 In This Episode Why I took the weekend off of social 3 ways this benefitted my business Why you should try it too
Links To read the transcript and explore other episodes go to dianemayor.com/13
Breaking all the rules could be the key to success on Instagram Chris Emmer walks you through her mindful approach to Instagram that includes showing up less and weekends off. Key Takeaway Finding a way to show up that feels good for you means you can stay consistent long enough to see the impact of the effort you put in. We talk about The magical way to show up less and still get results How often the best performers show up on Instagram The best type of content to produce to get clients and grow Do we really need Reels?
Links To read the transcript and explore other episodes go to dianemayor.com/12
90-day plans may be the norm but are you prioritizing the right things? The usual goal of increasing sales may actually be bad for your business. Key Takeaway You need to decide what makes your 90-day plan in a very specific order of sales, profit, and operations and only if all three of those are covered, should you add a new line of business or fun experiment. In This Episode How to assess if you need a sales goal as your focus Add a mini expenses project that reaps big rewards When to focus on optimising your business How to know if you business is ready for your new idea
Links To read the transcript and explore other episodes go to dianemayor.com/11
Tiny tweaks to your customer journey can reap huge rewards for both you and your clients Desola Davis walks you through the customer journey from prospect to raving fan to show you how simple and inexpensive it really can be considering the benefits. Key Takeaway Support your people in their journey from prospect all the way to transformation as a client will create huge wins for your client and those wins will create raving fans who help grow your business organically aka for free. We talk about The journey from stranger to fan How working on the customer journey after the sale benefits your clients AND you Small tweaks that create a huge impact How to get started even if your course or program is already live Desola’s lifestyle boundary for her business The worst cookie-cutter advice Desola’s been given on her lifestyle business
Links To read the transcript and explore other episodes go to dianemayor.com/10
Flow can make you more money in your business. It may be a feeling but you can implement it in your business in a practical way. Key Takeaway You need to be more in flow in your business because it's going to make you more sustainable and it's going to make you more money. But there will be tasks that you need to do even if they aren't in flow for you. These are the tasks you need to manage carefully. In This Episode What is flow? How do we spend more time in flow in our business? How do we manage the essential tasks we have that don't feel in flow? How do you plan your day around flow?
Links To read the transcript and explore other episodes go to dianemayor.com/9
An intake form is a standard piece of the entrepreneur's toolkit but few of us use them as effective selling tools. Heidi walks you through how to transform your intake form from protector of your time to welcome mat at the door to your business. Key Takeaway Your intake form is a reflection you - it’s that first glimpse at who you are, how you treat your clients and what your service will feel like We talk about Why your intake form could be doing you a disservice How to create an intake form that does the selling for you The worst examples of questions Heidi’s seen (including mine!) How to figure out the right questions for YOUR intake form
Links To read the transcript and explore other episodes go to dianemayor.com/8
Referrals buy more quickly, spend more, and stick around longer. Your referral program needs two key elements to help you get more of them. Key Takeaway A referral marketing program helps you leapfrog over the know, like and trust phase of the customer journey as you have that trust by proxy. In This Episode Why you need a referral marketing program (including the stats) The two groups you should be targeting What people need to make good referrals
Links To read the transcript and explore other episodes go to dianemayor.com/7
When you understand your business’ financials, you can make quick decisions about where to go next, what to stop doing and how to pivot in a crisis. Stephanie walks you through how to use your numbers to make confident decisions for your business even If you’ve never understood if your profit number is good or bad or been able to tie it back to the cash in your bank account. Key Takeaway There’s no one right answer to the question, “What’s a good profit margin?” The trick is to avoid looking at it in a vacuum. We talk about What a CFO (Chief Financial Officer) does - it’s not all cost-cutting and belt-tightening The biggest challenge entrepreneurs face with their numbers Where to get started looking at your P&L (profit and loss) numbers The 3 metrics you need in your business and how to use them
Links To read the transcript and explore other episodes go to dianemayor.com/6
There are 5 questions a prospect needs to say yes to before they will buy. Without being able to pass these questions, you won't get a sale no matter how much attention you attract with marketing. KEY TAKEAWAY If all you're doing is attracting new prospects and not paying attention to the machine behind that attention, it's not going to convert. WE TALK ABOUT The 5 questions a prospect asks as they move from meeting you to buying What a prospect needs to believe to click buy
LINKS https://dianemayor.com/5-questions-overview/ (Grab your free one page reference guide to the 5 questions) To read the transcript and explore other episodes go tohttps://dianemayor.com/5-2 ( dianemayor.com/5)
Accelerate the timeline from prospect to buyer in your customer journey. Helena Bowen gets you on the fast track to new clients by bringing TED talk inspired speaking to your business without the red circle. While physical stages are few and far between in the current climate, Helena walks you through all the opportunities in the online space from traditional Facebook Lives to the more creative TikTok moments. Key Takeaway Speaking is the easiest way for someone to get a feel for what working with you might be like so that by the time they book a sales call, they are far more ready to buy. We talk about... The key to speech writing that might surprise you Where you can speak that isn’t a physical stage given the current climate Why you should choose speaking over written social media posts Creating your own celebrity status How to get past the perfectionism when you’re getting started
Links: http://www.helenabowen.com/ (Join the next round of the Speakeasy) To read the transcript and explore other episodes go tohttps://dianemayor.com/4 ( dianemayor.com/4)
Key Takeaway If social media is a free strategy, how do you measure whether it worth your time, effort and energy? As the CEO in your lifestyle business, you have two assets that you can invest your money and your time. In your free strategies, you are investing your time. In This Episode What is ROI? How to calculate a return on a "free" strategy How to set up and monitor a metric going forward
Link: Grab your ROI on Social Media calculator here To read the transcript and explore other episodes go tohttps://dianemayor.com/3-2 ( dianemayor.com/3)
Make six figures while only working a few days a month. VIP days may be just what your lifestyle business needs to increase the top line and decrease the timeline. Jordan Gill walks us through how VIP days changed her business and lifestyle and how you can get started creating your own VIP experience. Key Takeaway The key to creating a great VIP happens long before the VIP day. It lies in: having a crystal clear outcome to sell the VIP day gathering the right information from the client before the VIP day having assets and templates ready to keep you on track during the VIP day
We talk about... The most important step in creating a VIP day How to ensure you fit everything into your timeframe How to prepare for the unexpected happening on the day What you need to have set up before and during the VIP day Jordan's lifestyle boundary for her business The worst cookie-cutter advice Jordan's been given on her lifestyle business
Link: https://www.systemssavedme.com/interviewseries/?affiliate=dianemayor (Join the Done In a Day Interview Series) To read the transcript and explore other episodes go tohttps://dianemayor.com/2-2 ( dianemayor.com/2)
In a lifestyle business, the only thing that's different is your motivation isn't growth In This Episode we cover: What is a lifestyle business? How is a lifestyle business different from a "normal" business? How to set goals for a lifestyle business
Links: https://dianemayor.com/biz-breakeven-point/ (Lifestyle Business Breakeven Template) To read the transcript and explore other episodes head to https://dianemayor.com/1-2/ (dianemayor.com/1)
Get a sneak-peek into what to expect from the Coffee and Converse podcast Links https://dianemayor.com/podcast/ (Podcast Page)