The truth+dare Podcast: Recent Episodes
truth+dare
As an agency that understands, supports and celebrates the entrepreneurial spirit like no other, Truth + Dare is on a mission to become THE creative and digital agency for growth-obsessed businesses across Canada.
As part of this mission, we have created a podcast series that celebrates the entrepreneurial spirit. This series is part of an aggressive content and audience engagement strategy, to help raise awareness, support, and to champion entrepreneurship.
Today I had the honour to chat with Chris O'Neill about the power of brand and his new Go-To-Market Tactical Guide.
Chris has had the privilege to lead teams at some of the world's most beloved brands including Google and Evernote.
What you may not know, is that Chris grew Google Canada's annual revenues from $600M to over $2B during his tenure so he knows a thing or two about how to scale and grow a company.
Since then, he's helped 100+ companies build and scale their go-to-market (GTM) capability.
Along the way he saw some common themes, so he wrote a tactical guide you can find and leverage here.
https://lnkd.in/g9FrGnC
Just a couple of Ontario townies, we come together again, this time to talk about all he has accomplished, what he's up to now, his favourite books and how he stays healthy and happy in life.
You can find Chris here
Join Ahmad Munawar and I today as we chat about the importance of Positioning and Marketing.
As Ahmad says...
"The market (and this applies to every market today) is so competitive, is so cutthroat, buyers have so many options available to them with a click of a mouse and a stroke of a keyboard that they're not going to give you the benefit of the doubt anymore."
Ahmad is not only a master of marketing he is a master coach and I am proud to call him my coach and mentor.
Much of what Ahmad preaches I have embraced and made a part of my business philosophy.
Listen to his success story and see what you can adopt for your success too.
Check out Ahmad
https://www.linkedin.com/in/ahmadmunawar/
https://www.instagram.com/ahmadmunawarhq/
Check out Boutique Growth
https://boutiquegrowth.com/
In October Petco announced its new brand transformation to Petco Health + Wellness Co.
In November Petco announced its Confidential Submission of Draft Registration Statement for their Proposed Pubic Offering
Join Tariq Hassan, CMO of Petco, and I as he takes me behind the scenes of the impressive Petco brand transformation.
Our conversation took place just before the big IPO announcement so our podcast was a little delayed in coming out - but we are thrilled to share it with you now.
A long way from London On and A.B. Lucas High School - Tariq and I are reunited where we talk brand, positioning and the power of aligning for growth.
Check out Tariq
Linked in
Check out Petco
Linked in
LinkedIn expert Scott Aaron joins me today with the latest up to date methods +
LinkedIn expert Scott Aaron joins me today with the latest up to date methods and tips for getting the most out of LinkedIn.
We talk about...
• LinkedIn connection braggers. If you don't think LinkedIn is for connecting and selling you will want to listen in.
• The 4 layers of LinkedIn...he calls it the "wedding cake" approach.
• How to tell if your profile is optimized and severely low numbers to watch out for.
• The magic word our body gets excited about - you want to use it ;)
• How to message someone to get a response.
• How to learn to love the word no!
Plus, get Scott's Free download for how to create the best LinkedIn profile.
Enjoy and let me know what you thought.
Text me! 647-400-6264
Check Scott Out:
linkedin.com/in/scottaaroncoach
Websites
- scottaaron.net (Personal Website)
- linkedleadsgeneration.com (Personal Website)
Phone
- 6103894088 (Mobile)
traineroflinkedin@gmail.com
- PhillyFitGuy
Scott's Book
- The LinkedIn book for Network Marketing
Entrepreneurs… would you remortgage your family home 3 times to keep the business growing +
Today CEO of Shine The Light On, Eli Brown, joins us to talk about his amazing story and what he has managed to achieve in just two short years.
Sebastien Gendron, CEO and co-founder of TransPod Inc. joins us today, to talk about his amazing journey of developing the next generation of affordable and sustainable ultra high speed transportation. You may have heard of the Hyperloop, and this is Canada's version of that! Imagine being able to go from Montreal to Toronto in only thirty minutes. Tune in now.
At just 17 years of age, Jesse Kay is the host of the podcast Twenty Under Twenty, and he shares with us some really great insights, like his top three things that anybody should take into consideration when building a brand.
Barney Waters, global brand president of K-Swiss, talks to us about picking a fight you can win, and the new K-Swiss position, focusing on the entrepreneur!
Erica Ehm of MuchMusic fame, is a Canadian writer, songwriter, entrepreneur, TV host and the founder and CEO of Yummy Mummy Club, a very successful entrepreneurial business.
Fatima Zaidi is a force to be reckoned with - at just twenty-eight years old, she was named Flare's Top 100 Canadian Women, and one of Marketing Magazine‘s top 30 under 30 marketers and brand developers for 2016. She is also a blogger and a commentator for several news stations and is an entrepreneur in her own right. Today she tells us her story we're excited to have you with us!
Join us as we talk to Terra Group CEO Andrew Mallalieu all the way from barbados, Listen now!
Tony Gareri, CEO of Roma Moulding Inc. talks to us today about the year he flipped his business on it's ear by doing a culture restart and why it's made all the difference in the world!
Cindy Stradling is an unbelievable female entrepreneur and the owner of two companies - one is her resilience coaching and facilitating business and the other is called Athena Training & Consulting which specializes in corporate training. She has a lot of great sales takeaways so tune in now!
Founder of Jem Aesthetics Academy & Jem Glamorganic Medical Spa, Emilee Fernandes talks to us about the amazing techniques she is brining to Canada, how she talks herself into things, and how she believes that ten deep breaths can fix just about any problem.
Today we talk to Serena Holmes, CEO of Tigris Events and one of Canada's top female entrepreneurs (PROFIT and Chatelaine Magazine). Serena shares her journey with us - from losing clients, to working out, and setting boundaries. Tune in for the full interview!
Grant McKeracher is the founder and CEO of Keen Technology Consulting Inc., and today he chats with us about what it’s like to grow a business, why he reads every night, and what he does on Friday mornings at 5:30 AM (it’s probably not what you think it is). Listen now!
Listen in as I chat with the President and co-founder of Function Fox, Corina Ludwig, as she shares her insights on how to build a business, how to scale it, and how to have a lucrative side hustle on top of it all!
Paul Rowan, the founder and genius behind the legendary Canadian brand UMBRA, joins us today on the podcast to talk about design, commoditization, entrepreneurship, and harmonicas, and that's just the beginning! Have a listen now.
Listen in as we talk to Ilana Ben-Ari, founder of award-winning toy start-up Twenty One Toys, a TEDx speaker, and Ariane de Rothschild Fellow. She has been featured in the Guardian UK, Independent UK, and TIME magazine. Today she shares her story with us.
Frank Cianciulli of the Wish Groups tells us about the dreaded day he told his parents that he wasn’t going to be a lawyer and much more!
Carol-Ann Granatstein is the founder of Aromacentric, a natural line of aromatherapy products known for its chic packaging and natural ingredients. Join us as we discuss climate change, what she does with her king size bed, and juggling the BJ - Bridge Job :)
Known as the pioneer of the professional junk hauling business, 1-800-GOT-JUNK? founder Brian Scudamore talks to us about his go-dark policy, why he takes Mondays and Fridays off, and his WTF office policy.
Ema Dantas is CEO and Founder of Language Marketplace. She’s an International translation expert who provides rapid, accurate and ISO certified translation services for corporations and Government agencies. come hear her story.
Mark Cox embodies the word, 'hustle'. One of the most driven (and funny) people we've met, Mark tells us about how he plays the long-game and stays focused.
On the verge of disrupting the swimsuit industry, Rachel Fox recognized a gap in the clothing market for sexy, voluptuous, curvy women and acted on it. With no formal fashion training, Rachel's drive and tenacity has helped her realize a dream. Listen to her talk about the bumps in the road along the way.
In our first-ever podcast, we speak with Julie Cole, Co-Founder of Mabel’s Labels. Listen to Julie share her story of how she went from working out her basement to being bought by Avery.