Romance Your Tribe Podcast: Recent Episodes

Janet Beckers

How do you attract a tribe of loyal fans online who LOVE your brand? You know, those people who value what you do, pay without complaining, take action with your guidance and get great results? That's what The Romance Your Tribe Podcast is all about.

** A mix of entertaining expert interviews, behind-the-scenes masterclasses with your host Janet Beckers, insightful panels and inspiring interviews with action takers from our own community in our monthly Tribe Spotlights.

* Every episode gives you inspiration and practical action steps so you can create a tribe of loyal fans online who LOVE your brand. So you can work less, attract awesome customers from around the world and make a greater impact with your own online programs.

Today is the very last episode of the Romance Your Tribe Podcast.

As you'll hear (or read if you prefer) in this episode, this is not just an end but also an exciting and scareciting beginning.

And it all came from doing the exact exercises I taught YOU to do just a few weeks ago.

Just before Christmas I shared my "step-by-step ritual I do at the end of every year" and "3 questions to ask yourself to find your personal success formula".

I did these exact exercises myself and then gave myself the space and permission to IMAGINE.

The result is a calm clarity on what gives me joy in business and the impact I really want to make in the world.

And the confidence to make it happen.

In this episode you'll learn:

The exact process I used to get clarity on what is right for me NOW
My big ah-ha's
A HUGE personal insight from my most recent decluttering frenzy
What I need to be willing to let go in my business to go to the next level
The steps, and WHAT order I am implementing these changes
Rebranding, websites and messaging
Why I no longer will use "tribe" in my brand
Being my own case study

I'd love to hear your thoughts and be very grateful for any ideas you have to share with me. I know I have incredibly clever people in my online community so feel free to email or message me your thoughts.

And my commitment to you?

I'll be sharing with you, every week, the exact steps I am taking to implement the changes in my business using the exact same processes I get such great results with my clients.

See omnystudio.com/listener for privacy information.

As I write this, it’s only a few sleeps until the end of the year and my family and I are looking forward to our end of year business ritual. This will be our 12th year completing this ritual and we all look forward to it as it is guaranteed to finish the year with a bang. It’s a lot of fun.

I’ve introduced this ritual to many of my customers over the years and I look forward every year to hearing their stories and seeing so many of them including their version of the end of year business ritual in their own families and businesses.

In this week’s podcast and action article, I’ll walk you through the entire process and importantly, WHY this step is essential for you as an entrepreneur before you finalise any plans for the following year.

We’ll cover:

Why this fun end of year business ritual is an important business planning strategy (disguised as a family bonding exercise)
The type of energy you have before and after this exercise, and how that relates to business growth
The concept of the Celebration Board and how to adapt to an individual and to a family or team
How to prepare and materials you will need
What to do with Celebration Board for the next 12 months

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If you're like me, knowing that the calendar is about to flip over to a new year in just 2 and a half weeks, starts you thinking about what you are going to do differently next year.

When I say thinking, I really mean obsessively visualising all the different ways you can make this shiny new year your poster-child of awesomeness and already having FOMO about the options you will have to discard when you put on your Reality Hat.

To help you cut through all that "should do / could do" clutter I have a really simple exercise for you that helps you identify your OWN success formula. Because there are little clues scattered in your life that point you to the very unique way you create good things in your life. Unique ways you can replicate in other parts of your life.

I did this exercise on the weekend (after discovering it in one of my very beautiful journals I've bought over the years with the intention of being a disciplined journal writer...and abandoned after 10 pages).

In one hour on my deck I uncovered insights I have already implemented in my personal life and will really change the way I do business next year. Why did I forget I had this exercise?

So in today's podcast I dive into:

The 3 questions
What areas of your life to apply the questions to
What to do if you can't answer the questions?
Very transparent insights into the big discoveries I made when doing this exercise, my personal success formula from 2022, and what changes I've already made (OK so I've been quite vulnerable in this part but you'll understand why when you listen)
How to use your insights to make decisions about 2023 that are truly grounded in your personal way of creating ease and success

I can't wait to hear your answers!

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Can you believe we are thiiiis close to the end of the year?

You know what that means don't you?

I'm not only thinking of my favourite combination of beach and margaritas that is my version of January in Australia.

I'm thinking of cash flow and how January can be a dry, dry month for many businesses.

I don't want you to hear the sound of crickets when you check your bank account every day in January. Much in the same way as I keep checking the fridge every day hoping that the miraculous chocolate cake has appeared since I last checked.

So today's podcast is all about how to get your clients to pay right NOW for mentoring / coaching / done-for-you / programs they won't be using until 2023.

What?

In this episode I cover:

Why December to February can be a nightmare for cashflow and which business models are most vulnerable
Clarity on a win-win for you and your clients (what do you both REALLY want?)
How to combine cash, a great deal, security and flexibility to create no-brainer offers in December
All the promotion assets you need to create (hint: nothing. I'll tell you how)
The 3 tiers of offers that work well in December
The exact offers I am making existing clients right now
A scarecited challenge for you

And if you've been thinking you'd like to work with me personally next year to create an online business that gives you the freedom to work when you want, where you want and with who you want...

And creates genuine transformation for multiple clients at once...

Then listen to the end as I share a special offer that gives you flexibility to be with loved ones for a holiday, knowing you already have a deep-dive analysis of your business and an action plan done and you are ready to hit the ground running when you get back from holidays.

If that sounds good, let's talk.

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Hello beautiful you!

Today's episode is #4 in a special series this month on the 3 areas you need to master to build a business that creates true transformation for multiple clients at once, while giving you the freedom to work where you want, when you want, and with whoever you want.

In episode #1 I introduced the 3 areas, plus identified 3 business scenarios you may relate to.

In each scenario, this person has nailed 2 out of the 3 areas (or at least these areas are stronger than the one area of weakness).

The 3 scenarios are:

Queen Bee (Episode #2 deep dive episode)
The Best Kept Secret (Episode #3 deep dive episode)
The Expert Generalist

This week we dive in deep to the third business scenario.

The Expert Generalistdef: You know your stuff and peers in your industry respect you and refer to you as an expert. You have brilliant systems to get results for quite a wide cross-section of clients. Even though you are seen as a leader, you feel like an imposter and failure because everyone thinks you are successful yet you really struggle to build the 7-figure business you know you are capable of.

In this episode we cover:

What the Expert Generalist does really, really well but STILL feels like a fraud!
Shining Stars, Shooting Stars and Fallen Super Stars and how each relates to The Expert Generalist.
Case Study: ME! How in 2021 I saw the Expert Generalist signs in my own business and exactly what I did to fix it.
The EXACT steps to get Triple Clarity and how this changes your marketing and messaging.
Great case studies that prove Triple Clarity backed with action gets real results (all in different industries).
Your action plan and challenge.

I include a scarecited challenge for you at the end of the episode.

I'd love to hear if you do it!

And when you're ready to create your own Freedom Business Model and be the true transformational online leader you are meant to be... I'm here to help you. Simply reach out and we'll make it happen.

See omnystudio.com/listener for privacy information.

Hello beautiful you!

Today's episode is #3 in a special series this month on the 3 areas you need to master to build a business that creates true transformation for multiple clients at once, while giving you the freedom to work where you want, when you want, and with whoever you want.

In episode #1 I introduced the 3 areas, plus identified 3 business scenarios you may relate to.

In each scenario, this person has nailed 2 out of the 3 areas (or at least these areas are stronger than the one area of weakness).

The 3 scenarios are:

Queen Bee (Episode #2 deep dive episode)
The Best Kept Secret
The Expert Generalist

This week we dive in deep to the second business scenario.

The Best Kept Secret (a.k.a. BKS)def: Knows the frustrations and aspirations of their ideal client intimately and knows, when they have a client, they can get brilliant results with them. In fact, they've even done the work to create a system to get results for many clients at once but almost feel invisible, while other people, who are not as skilled as them, seem to have heaps of clients.

In this episode we cover:

What the Best Kept Secret (BKS) does really well, that HEAPS of businesses never master at all (If you're a BKS, take a bow and own your awesomeness!)
Why BKS are THIIIIIS close to being super successful
The 1 thing (with 2 parts) that is the missing link to BKS success
I talk VISIBILITY mindset, strategies, scarecited and what to do if you're old and ugly
Great case studies that visibility works from Gail, Soochen and Denise
The power of stories (with a fun demo with Jason Van Genderen)
Connection strategies, awesome proof connection works with case studies of Kate and Natasha
Your action plan and challenge

I include a scarecited challenge for you at the end of the episode.

I'd love to hear if you do it! And when you're ready to create your own Freedom Business Model and be the true transformational online leader you are meant to be... I'm here to help you. Simply reach out and we'll make it happen.

See omnystudio.com/listener for privacy information.

Hello beautiful you!

Today's episode is #2 in a special series this month on the 3 areas you need to master to build a business that creates true transformation for multiple clients at once, while giving you the freedom to work where you want, when you want, and with whoever you want.

In last week's episode, I introduced the 3 areas, plus identified 3 business scenarios you may relate to.

In each scenario, this person has nailed 2 out of the 3 areas (or at least these areas are stronger than the one area of weakness).

The 3 scenarios are:

Queen Bee
The Best Kept Secret
The Expert Generalist

This week we dive in deep to the first business scenario.

The Queen Bee
def: Popular with an engaged online community who LOVE all the free content but the Queen Bee is burnt out and broke

In this episode we cover:

The Triple Clarity the Queen Bee has nailed but the one area they need to review to find the buyers in their engaged community
The core steps to create a Freedom Business Model
How to Package for Profit so you are a market stand-out
The Nested Business Model
How to involve your engaged community in every step of the creation of your new offer
3 great Case studies so you can see how it is done

I include a scarecited challenge for you at the end of the episode.

I'd love to hear if you do it!

And when you're ready to create your own Freedom Business Model and be the true transformational online leader you are meant to be... I'm here to help you. Simply reach out and we'll make it happen.

See omnystudio.com/listener for privacy information.

If any of these scenarios describe your business right now, then you'll love today's podcast episode:

Queen Bee - You are super popular on social media, in networking circles, and as a podcast guest. You are burning yourself out giving great value to people who are engaged and grateful, so why aren't you rolling in the dough?
Best Kept Secret - You know the frustrations and aspirations of your ideal client intimately and you know, when you have a client, you can get brilliant results with them. In fact, you've done the work to create a system to get results for many clients at once but almost feel invisible, while other people, who you know are not as skilled as you, seem to have heaps of clients.
The Expert Generalist - You know your stuff and peers in your industry respect you and refer to you as an expert. You have brilliant systems to get results for quite a wide cross-section of clients. Even though you are seen as a leader, you feel like an imposter and failure because everyone thinks you are successful yet you really struggle to build the 7-figure business you know you are capable of.

Can you relate to any of these?

Maybe you can relate to 2 of them?

THE 3 MASTERY AREAS

In today's podcast episode, I help you identify the mastery area you need to focus on first to reach the potential you can see just out of reach.

It will be one or more of the following:

The Triple Clarity
The Freedom Business Model
Connection and Visibility

I cover in detail the 3 areas you need to master to build a business that creates true transformation for multiple clients at once, while giving you the freedom to work where you want, when you want, and with whoever you want.

You'll know which area you need to prioritise depending on which of the 3 scenarios best describes you right now plus action steps you can take this week.

Over the next 3 weeks, I'll dive deep into each business scenario, with detailed action steps and case studies so you can fix your biz and be the true transformational online leader you are meant to be.

Cheers

Janet

P.S. Oh and if you are visual person like me, I have a great graphic in the podcast show - notes so you can see the relationship of each of the 3 areas at a glance. Plus the transcript if you prefer to read.

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Today's podcast episode is for you if you know what it's like to have success in the off-line world but when you try to transfer your expertise into a successful online business it just never seems to get traction. In fact, it kinda sucks!

You may also feel like you are running out of time to get this right!

If you are like many of the clients I have worked with in the past few years, you have years, or even decades, of experience with a successful career and / or a booked-out offline business. You want to stop working so hard, travelling for work and instead have freedom to choose your own hours and work where, when and with whoever you choose.

You probably fall into one of these categories:

You may have already dabbled in a few online strategies but are overwhelmed with choices and know you are missing a real strategy to follow.
Or you may have been building your business online for quite a few years. You've done a lot of courses, tried lots of strategies but you can't seem to replicate the success you had in your offline career.

You have such an incredible wealth of knowledge, resources and experience getting great results for clients so it should be easy to switch to online right? It seems to work for everyone else (if you believe everything you hear) so why not you?

2 Reasons Successful Offline Businesses are Different than Start-Ups Online

Many of the strategies taught in most online business courses are perfect for people who are starting a new business online.

The problem is the way you build an online business is DIFFERENT for people who already have a very successful offline biz and career.

There is a challenge specific to offline successful people that is often the reason they are struggling. It is hard to see the solution from "inside the bottle".

And there is a HUGE strength you have but may be ignoring. This advantage means you can market and sell your online offerings faster and with more ease, but is devalued in online spheres because it is seen as "offline" and so somehow seen as cheating!

In this 40 minute episode I divide the lesson into 3 parts:

WHY YOU WERE SUCCESSFUL OFFLINE
1. The strengths you bring to your online biz
2. Success as an employee vs success in online business
THE UNIQUE CHALLENGE YOU HAVE
1. Why your success can be your biggest obstacle
2. Exactly what you need to do to get unblocked
3. 2 case studies that did this successfully and how
THE UNIQUE ADVANTAGE YOU HAVE
1. The value of years of relationships and culture insights
2. How to develop a strategic relationship strategy that is non-salesy, high integrity and positions you as a leader
3. A case study that shows how the right strategy transforms you from "one of many" to "wow you are the expert in this topic, can I refer you clients?"

I'd love to hear your ah-ha's and if you found this episode useful I'd be very grateful if you shared with friends who need to hear this too. Tag me @JanetBeckers on socials and I'll give you a shout out.

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Is passion REALLY that important to succeed in business?

If you asked me a decade ago I would have said "absolutely"!

But after 20 years in business and personally helping hundreds of clients, and thousands of subscribers to grow their businesses online I now know differently.

In today's podcast I share real case studies (including my own mistakes) that show 3 sides to passion in business.1. When passion is NOT needed

What replaces passion and is essential to have instead
A case study of a very successful friends who bought a business in a niche she doesn't give a toss about
How to know if you've got what it takes

2. When passion is ESSENTIAL

The 2 scenarios where you need passion to drive your biz (and one scenario only comes AFTER you are successful)
How a mega-disaster in my business lead to Margarita Marketing because of passion
How to identify your passions and if you have what it takes to succeed

3. When passion is a PROBLEM

How passion cost me every cent I had a crushed my confidence for a decade
The very common mistake passionate entrepreneurs make that lead to failure
How to make sure your passion results in profit and success

This is a juicy episode with lots of stories. I'd love to hear from you.

What's your thoughts on passion and the link to success in business?

When has passion saved you and when has passion been your ruin?

If you need help turning your passions into a profitable business with ease and confidence, connect with me.

I'll send you info on how I can help you.

See omnystudio.com/listener for privacy information.

I've been obsessed with learning about the science of productivity lately and how to "hack" my own brain to do the things I find tedious. So I thought I'd share the productivity combo that is working really well for me to get work done on my business.

WHY FOCUS ON FOCUSING?

I know this sounds crazy for someone who has built and grown an online business for well over a decade... but I really DO NOT LIKE sitting and working at my computer!

Let's face it though, writing a post like this, communicating with an assistant to delegate tasks, writing sales letters and emails, social media posts, reviewing and giving feedback on client work etc are all things you need to do to run and market a business online.

I'd love to hear any tips you have to add to my list. If I like it I just might add it to my experiment and share the results in another few weeks on a follow-up podcast episode.

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So what does a successful launch strategy have to do with romance?

Quite a lot as you'll see in today's podcast episode with a twist. 🙂

Today I take you behind the scenes of the ritual my husband, Doug, and I have practiced every year (for 36 years!) to celebrate our wedding anniversary. The ritual is fun, cheeky and follows the same process every year.

It occurred to me today that the process is exactly the same 4 step strategy for every successful launch you may run in your business.

Introducing... how to build trust, excitement and loyalty in your business with the "wedding anniversary ritual strategy".

In this episode you'll learn:

Why, in 34 of our 36 years of marriage we have never bought each other presents, flowers, cards or booked a fancy dinner for our wedding anniversary.
The fun ritual we developed instead and I hope you may be insired to copy (if you do, send me photos. Not naughty ones of course.)
The 4 step process you can use for every launch, no matter if it uses videos, webinars, workshops, challenges or any other strategy.
The essential phases, how long each should last, and how to build loyalty and trust at each phase.
Plus I've included over on the podcast page, a photo of our wedding day (how hot is my husband?)

I'd love to hear your ah ha's, both for your launches and your romantic relationships.

Cheers!

Janet

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Have you thought about launching a podcast but the amount of work is just way too daunting?

Or maybe, like me, you already produce a podcast and, even if you have people helping you and you have great systems in place, it is always YOU who is the bottle neck in the production?

If either of these scenarios sound like you, then hope is coming your way with this episode recording especially for you!In today's episode I share:

Why a podcast can be a brilliant marketing strategy, but why it is a double-edged sword.
Why I recently switched all my solo podcast episodes from video format to only audio.
The production steps only YOU can do and why they become bottle-necks.
6 apps I use on my phone to super-simplify my production.
My surprising way to get the best quality audio with NO microphone.
A complete list of the apps I mention, plus a bonus guide to the best online tools to run your business in 2022

I'd love to hear any tips you have to simplify this process even more and simplicity is my life goal at the moment!

Cheers!

Janet

P.S.

You can get the bonus "2022 Simple Online Tools Guide" over here.P.P.S. A podcast is a great strategy to keep you consistently connecting with your audience, develop trust and demonstrate you know your stuff!

But it will only lead to sales if you are super clear on the transformation you can help create, have a brilliant offer and a scaleable way to get results for the clients who gladly pay. If you know this is something you need to nail, then I have a system to help you do that step-by-step.

You can get started today for just $197.

Drop me an email or a message and I'll make sure you get all the details.

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I have a fun story for you this week about my very first successful business venture when I was 21.

The business?

Giving massages on the beach in my bikini!

In this 30 minute episode I share:

Why I started this unusual side-gig when I already had a full-time job as a registered nurse (spoiler: I spent the rent money clubbing with my future husband - again).
How I created an "irresistible offer" and identified the best customers so I raised the rent money in just a few hours (and had extra to, you guessed it, party the next night - again).
What I changed on Day 2 that compounded my income (and is exactly what I teach my clients to do).
3 things that threatened the biz (hello Police Officer) and risk planning for your own business.
How this launched my side-gig massage clinic I ran for 20 years!
How to apply each success step to your own online biz (no bikinis needed).

I'd love to hear YOUR first business venture. Success or not, I love hearing stories of people who have an idea, face the fear and have a go!

So please share.

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Hey!

If you’re like most entrepreneurs you started your business for freedom.

Even if that freedom is “I’ll never have to answer to a boss again”.

But how clear are you on exactly what freedom looks like for you and how to design your business so you won’t feel trapped.

I cover:

4 questions you need to ask yourself for clarity.
Examples of how surfing, nesting, school holidays and introversion changed the ways different clients and myself design our businesses.
How automating too much can lead to depression if you don’t have clarity on Question #4.
Examples of people who had done everything right but they could never seem to succeed and the one thing they changed that flipped the switch (Question #3).

I’d love to hear your definition of success.

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FLIP YOUR FOCUS TO FIX YOUR BUSINESS

So often we focus on what is not working in our businesses.

Then all our activity (or just stress) goes into finding ways to fix the weaknesses.

But it can be really hard to think creatively about how to do things differently.

So here's a brain reframe for you:

This is a question I ask my clients when they need a way to look at things differently.

What IS working well in your business?

Or even extend it to What is working well in my LIFE?

Then look at WHY?

The challenge is, can you apply what works so well in one area of your biz/life and adapt it for the area you need to improve?

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When you build a website for your online, service-based business, the first decision you need to make is what website address you will choose (a.k.a. URL, or Domain Name). After all, this is is the link you will use in all your marketing, your conversations and your emails. It will also determine your brand logos, colours and how you think and feel about your business.

No pressure! In this episode I walk you through the decision pros and cons of 4 different options and some ideas to mix and match if the decision seems impossible to make.

I've also included a quick summary below for you.

4 Brand Options

In this episode I'm going to start with a few assumptions.

Firstly I'm going to assume you are either an existing or future customer of mine.

This means: You are in a service based business (so you don't sell widgets via e-commerce) You know who your ideal client is You have, or are in the process of developing, a Flagship Framework so you can help clients get great results either working with them personally, or in a 1 to many program or course

If you haven't made the above decisions yet, then only one of the options below is a sensible thing for you choose (Personal Name). Otherwise you're wasting your time and resources, and very likely will need to renovate your brand when you get greater clarity.

If you need help, my Attract Your Tribe Academy has been designed specifically for you.

Personal Brand

This is your name. If you can't get your name as a URL (like www.janetbeckers.com) then try something like YourNameCoach.com or YourNameAuthor.com or similar.

Pros: Always grab your name if you can get it. You never know if you want to use it in the future Instant authority If your courses and services feature you as the authority, this can work well If you change your offerings or expand your market, you don't need to start a new website

Cons: If you are multi-passionate, you may want to have multiple brands over time and you may feel restricted only using your name for your business You need to sell YOU on your website, not just your solution

Mix and Match:

You can always own your name Domain Name and when your business website is complete, redirect your www.YourName.com to your About Me page on your new website.

Existing Business Brand

If you already have a business with a website or even just a name you have been using for quite a while you may want to use this. For example something like www.YourSuburbCounselling.com or www.GenericUmbrellaServices.com.

Pros: If your business name is well known and people will search for it online, then this is already an asset If the name relates closely to your niche and / or Flagship Framework then this is an easier option to use

Cons: If it's too general, it can be a waste of a branding opportunity and the other options will be better

Mix and Match:

You can always own your existing business name Domain Name and when your business website is complete, redirect your www.YourGeneralExistingBusinessName.com to your Contact page or a specific business information page on your new website.

Your Niche / Ideal Client Name Brand

If you work with people in a specific niche or who have a specific problem you can claim a domain with that title in it. For example www.BounceBackFromBreastCancer.com or www.MoneyMindsetSolutions or similar.com.

Pros: Claim leadership in that space Potential clients know immediately they are in a place with solutions for them Easier to be found in search engines

Cons: If you expand your services to include another niche it can be confusing if you still use the same domain name If your existing business services are broader market, but your Flagship Framework is only for a subset of your business, it may confuse your other clients.

Mix and Match:

You can always register a niche Domain Name and when your business website is complete, redirect this URL to a specific page on your website where you outline your services and expertise for this specific market.

Course / Flagship Framework Brand

If you intend for your Flagship Framework to be the entire brand of your business, then you would register the name of the course as your domain name

Pros: The Course Is the hero and so branding continually reinforces this Great if you are not the only person creating content for your course and website. In other words, the person behind the brand is not visible If you want to sell the course, website and brand to someone else in the future, this is the easiest option

Cons: If you choose to create other courses in the future, it can be confusing for customers If you choose to change the name of the program (there can be lots of reasons to do this), then you need to change your website and domain name If you do not own the trademark for the course name, and someone else registers the name, you may be asked to stop using the URL or face legal action (so make sure you register the trademark - we have a lesson on this in The Attract Your Tribe Academy)

Mix and Match:

You can always register a Domain Name with your Flagship Course as the name, and when your business website is complete, redirect this URL to the sales page for the program on your new website.

Decision Time

I really don't want you to get lost in Analysis Paralysis with this decision, but do take the time to think about your future plans for your business and your online marketing.

If you get absolutely stuck and can't choose, then going with your name will most likely give you the greatest flexibility.

Use the mix and match ideas as this will help you cover all your bases. For example, see where www.JanetBeckers.com goes. You can also see where my previous business URL goes at www.WonderfulWebWomen.com.

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How many times have you set yourself a great goal for your business (like build a million dollar business, or launch a podcast etc ) and the not achieved it?

Maybe you've even planned out exactly how you're going to do it, even set timelines, how to measure etc (hello SMART Goals).

And still never quite reached your goal?It's frustrating, humiliating and it makes it even harder to set another goals because, let's face it, history shows you're going to fail anyway (am I mind-reading?).

But then, other people have set the same goals as you and some of them actually achieve it!What did they do differently?

That's the topic of today's podcast.

Now of course, this is a huge topic but I reckon I've found a huge missing piece of the puzzle this week.

It's called "Identity Goals" and I'm been testing the concept in my own life this week and it's really working.

So this is what I share on the podcast today: Why traditional goal setting doesn't usually get results (and what it is perfect for instead) What are Identity Goals (big shout out to James Clear and Atomic Habits) 3 steps to create Identity Goals for your business and personal goals What MY Identity Goals are and how I've been testing them ONE QUESTION to ask yourself multiple times per day that is a total game-changer The current Identity Mantra I chant to myself while doing laps and the result An action plan you can implement this week How the concept of Scarecited can help you nail this whole achieving stuff thing!

Love to hear what YOUR Identity Goals are.

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Today I share business lessons I've learnt from my personal health quest "to have endless energy".

A few months ago I noticed by "little nanna naps" of an afternoon were no longer so little!

Plus, I could feel my mojo dropping, my weight climbing and my normally high energy levels, starting to tank.

Enough!

Something had to change and, like any big goal, I knew I had to approach this in a systematic way.

Not surprisingly, the process for abundance in health is very, very similar to the process for abundance in business.

That's what I'm sharing with you today.

I knew it was time to share my lesson with you when on 4 different occasions this week, completely unrelated people comments "wow, you're looking great. Really healthy".

Oh, and instead of long naps every afternoon, I have so much energy I'm dancing in the office to very loud music (Florence and The Machine is my favourite at the moment).

In today's podcast episode I share: The "big why" for health goals and business goals and how to identify yours How to choose the best mentor for you to reach your specific goal The action plan and how to measure success (biz and health) Why I lift heavy things! The essential mindset changes (and challenges) The Rule of One in your biz - and what to apply it to. How form, reps and weights apply to your business. Scarecited challenge for you.

I would so love to hear from you. What ah-ha's do you have from today's episode?

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If you find anything techy a huge roadblock to your success online and you can't imagine how to sell out a brand new, high-ticket program with very little tech at all... then you are going to love today's podcast interview.

And if you work closely 1 to 1 with people in such a personal way (hello anyone working with mental or spiritual health) and you can't see how you can possibly convert what you do into an online group program that genuinely gets results for your clients (and, ahem, also you) then you are going to love this interview even more.

In this week's episode of Romance Your Tribe Podcast, we're shining the spotlight on Attract Your Tribe Academy and Accelerator member, Natasha McGrath.

With generous transparency, Natasha shares the exact steps, challenges and dramatic life changes she has experienced on her journey over the last 12 months.

Plus, we have great action steps for you to do this week to grow your own online freedom business.

We talk about… The pressure to keep working more hours when you have a waiting list of oncology and mental health clients who really need your help The process Natasha used to identify what sets her apart as an expert in her industry that she never realised she had (and a great story of the moment she realised she knew more than the people she holds in greatest esteem) How she narrowed down her most Profitable Avatar and the powerful Transformational Promise she can give as a result. How a group program gets BETTER results for clients that a 1 to 1 model. The EXACT strategy Natasha used to get the most influential people in her industry to enthusiastically recommend her program (BEFORE it was even launched). The challenge of pricing a "beta" program and how Natasha moved from fear to confidence in her pricing (from $150 per hour to a $3K offer. How Natasha sold out her first program Techy stuff - how a self confessed technophobe launched the really low-tech way successfully. The huge changes Natasha has made in her life since launching her first online group program and the freedom she is experiencing now. The next steps to scale a successful offer Action steps for you to take.

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PREFER TO READ? Here's the link to the blog post: https://www.romanceyourtribe.com/rytpodcast/3-ways-to-scale-a-health-biz-online

When you are in the health industry (so you help people be healthier, either mentally, physically or spiritually) it can be a huge mindset shift to scale your business online, once you've nailed doing consults over zoom.

After all, your work is pretty personal.

It's hard to imagine how you can create an online model that gets great results for your clients.

Over the years I've worked with a LOT of brilliant people in the health industry.

Their expertise ranges from specialist doctors, therapists, health coaches, sex therapists, psychologists, clairvoyants, counsellors, naturopaths, nutritionists and OTs and more.

The secret to scaling online in all of these industries is to understand there are 3 different roles you need to adopt for the 3 levels to scale: Treatment / Therapy mode Coaching mode Education mode

In this episode of Romance Your Tribe Podcast I share: What differentiates each mode What business models are best suited to each mode The pros and cons of each What order to implement so you will be recognised as a leader of integrity How to combine them so you can create an online biz that feeds your soul as well as your bank account

Can't wait to hear your ah ha's

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In this week's episode of Romance Your Tribe Podcast, I'm sharing my 5 step process to get super focused and get heaps done. What started as a system to get myself back on track when I found myself stuffing around and losing my mojo (a way to get my Super Janet cape back in action) evolved into a 5 step system I use with my clients, complete with templates and training! The system is called C.L.E.A.R. Time and the 5 steps (yep I love a good acronym) are the focus of this episode. I share each of the 5 steps, why each one is essential and some tips on what to include in each step to create your own, customised GSD productivity system. I'd love to hear your ah-ha and 1 action step you will take THIS WEEK to dust off your super-focused hero cape 🙂

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If you LOVE the idea of escaping (or avoiding) the trap of only offering 1 to 1 consults and services in your business but the whole idea of creating a course is overwhelming, then you'll love today's podcast episode.

The 1st step:

The very first step to build some freedom into your business is creating a beautiful framework that's got your character and your unique approach to business stamped all over it. This allows you to go from one to one to one to many.

The Next Step is NOT creating a Course!

Most experts will tell you the next step to transition from 1 to 1 to 1 to many, is to create a course.

I disagree!

This might sound crazy for someone like me who specialises in helping people who are brilliant at what they do, turn their brilliance into a unique framework and then into courses you can sell over and over again.

Courses really are your ticket to freedom.

But the course is NOT the next step.

It takes time to create a course that delivers true transformation for your clients.

I don't want you to have to to wait months or even years to have your course ready to sell.

Instead, there are very clever ways you can launch NOW so you get paid to create your course.

That's what we cover in today's 22-minute episode.

7 faster alternatives to a course that focus on Bank while Building Brand

Here's what you'll learn: Designing your 1 to many business to suit YOUR dream lifestyle (with examples) The easiest way to structure your first small group program Cohorts versus always open for group programs Different online models you can use Real world (where you actually meet in person!) options you can launch really fast using your unique framework How can change the way you deliver your group offers to suit your personal lifestyle changes (with behind the scenes of how and why I have done this multiple times) A scarecited challenge for you 🙂

I'd love to hear from you. What is YOUR dream business lifestyle using examples I've given in the podcast?

Come and share on Facebook or Insta with me. Then we can brainstorm the best 1 to many biz model to suit you.

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I'm back after a week of playing in wild rivers and music festivals and excited to share with you a new episode of Romance Your Tribe Podcast.

Today I talk pricing and charging what you're worth.

Now, I could spend a lot of time telling you how awesome you are (yep you are!) and just go out there baby and own your worth...

But motivation is not enough.

So instead, let's focus on some really practical strategies you can use to calculate your prices with confidence.

It doesn't matter if you are starting out or have been in business for decades, there will come times when you need to review your prices and make some tough decisions.

I share 3 different strategies to calculate your prices and break down the pros and cons of each.

Plus, how to combine the 3 strategies so you can be super confident you have calculated the best prices for your services and programs.

I talk about… Why the competitive pricing model doesn't work - with examples you may realise you are doing yourself. The "Energetic Model" and why you shouldn't ignore this (and how to know if you are sabotaging) The "Cost Analysis Method" pros and cons and how it can help you overcome any Imposter Syndrome The "Outcome Value Method" and how to calculate and communicate this. The one thing to add to your business that makes combining the 3 methods together more effective (and makes it easier to charge more) A scarecited challenge for you... choose one method and workshop your prices this week and let me know what happens.

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This week's episode of Romance Your Tribe Podcast is a little unusual. It's very much about looking within, and truly discovering what your purpose is.

This is your unique superpower you bring into everything you do in your business.

Then what do you do when you lose it?

I share with you some quite quirky hacks I have created so when I lose my mojo and feel disconnected from my purpose, I can get it back.

I've never shared these publicly before and you may think I'm a bit crazy but hey, they work!

I talk about … What IS purpose and how is it different to your why? Tips on how to discover what yours is (and a story about beer) What mine is and some examples of other people's purpose to inspire you The red flags so you know what situations are most likely to disconnect you. My embarrassingly quirky hacks to get my mojo back How to use your connection with purpose in your marketing A scarecited challenge for you to publicly share your purpose (and why)

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Today's podcast episode is a juicy one so get ready to take notes.

I walk you through the first step to escape the hustle of 1 to 1 and taste the freedom of the 1 to many business model.

That step?

Create your first product you can sell over and over.

And create it FAST.

1 day to create a profitable product you can sell for between $20 and $200.

Plus I share my passion for music festivals, wild swimming and my favourite cocktail.

I talk about… Who the 1 day product is best for The 3 characteristics a 1 day product needs to have to be profitable Why a 1 day product is like a gateway drug - a good kind. How to use your product strategically How to come up with great topics Techy questions answered

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I LOVE me a good checklist so much I even give them away as gifts :)

I have one for you today so you can totally nail stress-free sales calls as a profitable and even fun strategy in your business.

In today's podcast I tie together all the lessons in the "Sales Call Strategy" podcast mini-series I've been sharing this last month.

You'll have a checklist (a bonus downloadable for you) and a 20-minute guide as I walk you through each of the steps in the strategy checklist and how to identify any gaps you need to fill so you know you will rock this strategy.

As always I'd love to hear your ah-ha's and your "scarecited action challenge".

So, make sure you tag me on socials with your action step you commit to this week so I can cheer you on.

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To "sales call" or not to "sales call"...that is the question...

Corny, I know.

Over the last few weeks I've taught you heaps about how to successfully use sales calls in your business.

But you don't need to.

Sometimes it's overkill.

But then, sometimes, NOT using sales calls in your business is making your life harder.

To make it simple for you this week I recorded you a Decision Guide.

It's so simple, it's less than 5 minutes long and you'll know what's best for YOUR business.

And hey, I'd love to know.

What did you decide?

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Woowoo alert!

This week, on a special 8-minute episode of Romance Your Tribe Podcast, I teach you the technique I use to connect on an energetic level with the potential client on a sales call.

If you've followed the special podcast mini-series on mastering sales calls, I've shared in the last few weeks, you'll know how to prepare and run a fun, profitable and classy sales call.

But it will all be sabotaged if energetically, the other person can feel you are not completely connected with them.

They feel a lack of trust but not really know why.

Here's how to fix that.

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Controversial opinion: Sales calls can be fun (for everyone).

If sales calls make you feel stressed out and any of these scenarios sounds like you: You feel like you are being manipulative and pushy Or...You are prepped for rejection (and let's face it, you often are) Or... You give heaps of free advice. They are grateful and don't buy Or... You go off track and it feels hard to get around to making a sale

Then today's episode of Romance Your Tribe Podcast is for you.

I share my really simple 4 part framework to run a focused and fun sales call that converts classily and profitably.

It is actually a really positive experience for both you and your potential client.

This is part 2 in the Sales Call Podcast Mini-Series.

I talk about … The most common mistakes you may be making on sales calls The 3 things you must do BEFORE a sales call How to position yourself as the trusted leader in the first 60 seconds The 4 part framework that makes sales calls simple and actually enjoyable A scarecited challenge so you can take action this week.

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If the thought of doing sales calls makes you feel stressed, sleazy and primed for rejection then you are going to love today's episode of Romance Your Tribe Podcast.

I have a really low-key, relaxed way of doing sales calls which my clients also master quickly.

There's no need for memorising scripts, hard sell tactics and icky manipulation.

That's because 90% of the success of a sales call comes from implementing 3 things BEFORE you even invite a potential client to hop on the phone (or Zoom).

Today is Episode 1 in a special 4-part Podcast series I'm doing this month all about making sales calls fun (and profitable).

In this episode I talk about… Why "discovery sessions" suck The 3 biggest mistakes people (including Past Janet) make on sales calls. What a TJ and TP is and why they make sales calls fun How to filter out tyre kickers and only talk to interested buyers What makes a sale a no-brainer for your potential clients Action steps you can take this week Extra resources to help you

P.S. Next week I'll share the 4-part framework I use on every sales call that is stress-free and results in a high sales conversion.

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If you know you have a great product, a great business idea and the passion to make it happen... but you're just getting the results you know, in your core, really are possible, then you will love todays' podcast interview.

In this week's episode of Romance Your Tribe Podcast, we’re shining the spotlight on Attract Your Tribe Academy member, Julie Watson.

Julie is such a great role model for facing her fears and taking action even when her confidence in herself and her business is low. No wonder her brand is "Stronger Than My Excuses"!

You'll see what actions Julie took that brought in sales within a week of joining the program, then a few transformational months later resulted in her first $20K sale.

Here's a few of the things we chat about... How Julie got her first international client within 1 week, including what she sold to bring in quick cash HINT = she followed the instructions and template in the "Quick Cash" module in the orientation pack The unique and no-brainer solution Julie offers in her business (wish I'd thought of it) How switching her avatar totally changed her business (and her confidence) Why Julie hated sales calls before changing her avatar and offer and why she now loves them. The story behind Julie's first $20,000 sale The concept of The Nested Business Model and how Julie applied this to her offers Really great ideas you can use for your own business

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If you've followed me for a while you will have heard me talk about Attracting and Romancing Your Tribe in business.

That beautiful community of people who love what you do, hold the same values and goals as you and the people you can most help in your business.

But wait... there's more than one tribe in your business.

In fact, there are 3 tribes every business needs to attract and nurture to be successful.

What??

I explain it all over here, with examples, simple action steps and even a graphic so you will totally get it.

Here's a few of the things we'll cover in today's 22 minute episode of Romance Your Tribe Podcast

I talk about … The definition of a tribe and what a business tribe is An example of 2 businesses in the same niche with very different tribes - which one can you relate to? Tribe #1 and how to use language to attract that tribe Tribe #2 that most people ignore and if they don't, usually stuff up Why Tribe #2 is essential to grow your business in 2022 Tribe #3 which so many entrepreneurs pride themselves on NOT needing but it is so essential to create long term survival. I share how I gradually built my own 3rd tribe, what happens if you end up with the WRONG 3rd tribe and how you can create your own.

Plus I have a cool graphic and an action plan you can take THIS week - with an example of the "completed homework" on my own website to inspire you.

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Hey, this is the first Romance Your Tribe Podcast episode for 2022 and what could be better than shining the light on one of our wonderful graduates in this month's Tribe Spotlight.

Soochen Low really stood out to me as a brilliant action taker when implementing everything she learned in my Video Marketing program 3 years ago!

It was so wonderful to connect again and learn how she has used the power of video to grow her coaching business beyond 6 figures and generously share behind-the-scenes how she did that, and tips you can implement yourself.

We talk about… What does a "Business Joy Coach" do? Video Marketing versus speaking at events versus networking - why video was the winner for Soochen. The importance of choosing a mentor who you resonate with. Soochen shares why highly polished videos created by many video marketing mentors actually stopped her buying from them (this may take some pressure off you too). The power of simple when it comes to video and why a super professional production may cost you sales. A very simple, "woo-woo" but powerful exercise to give you confidence on camera (plus a link to an instructional video so you can master it now). I LOVED Soochen's lessons on stepping into leadership and claiming your uniqueness in biz. How Soochen attracts and converts clients using Linked In and the confidence that comes from video A gift from Soochen - this is really unique - a digital version of an illustrated eBook designed to activate your leadership in a beautifully, whimsical way. Plus a bonus personal session to "ground your star leadership energy".

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Just a few sleeps until an over-dressed bearded man sneaks into your house to leave presents 🙂

Not creepy at all!

But you know what's NOT creepy?

This week's episode of Romance Your Tribe Podcast.

This week will fuel you with informed predictions to dazzle friends and family around the Christmas table when they ask "so how's business?".

In just 33 minutes I dive deep into some big changes I know are happening right now that will impact on the way you do business online in 2022.

These are subtle changes but actually really friggin' huge.

I detail the three main things that you really, really need to buckle down on baby, in order to be proactive, and for your business to really survive through these changes, because a lot of people are not going to. In fact, let's do more than survive OK. You'll be positioned to thrive.

I talk about … The big changes happening in online business in 2022 and how to recognise them yourself The major shifts I've seen online in the last 20 years (yep I've been doing this THAT long) The signs that are pointing right now to another big shift. Why everything boils down to Traffic (how easy and how expensive) and Competition (shifts that make it harder to get seen in the crowd) How worldwide lockdowns have changed online business and why you need to take this very seriously Why Facebook Ads are super hard now to make profitable and what you need to do instead to get a steady stream of new clients What I have done myself to prepare for 2022 and resources I have to help you.

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If you ever feel torn between giving great value for free and selling to your audience, then you are going to love this Tribe Spotlight interview with nutritionist Megan Van Genderen.

Like many people in helping professions, Megan is motivated by caring and healing and, like most healers, can feel like she is betraying trust when promoting her business.

And in case, that audience happened to be an incredible Facebook community of over 100,000 people who follow the lives of Megan and her husband Jason, as they navigate caring and loving for Jason’s mum with dementia.

Here's what you'll discover:

In this interview we deep dive into the business and personal transformation Megan has created since joining The Attract Your Tribe Academy. You’ll hear first hand what it’s like to start a brand new business when you have 2 young children, 2 teenage step-children and an elderly mother-in-law with dementia living in your home and already have a role in your husband’s busy business! You’ll also see behind the scenes the process used to really nail down EXACTLY what her niche is, how she rejected her original ideas and discovered opportunity in the expertise she has developed through her greatest struggles. You’ll also see the strategy she used to classily and respectfully navigate a way to build her business while never directly selling to the huge tribe her and her husband had built.

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I'm so excited!

Today is the very first episode in the brand new Romance Your Tribe Podcast.

If you're wondering WHY I stopped my long term podcast at the beginning of the year (and if you should think of this too), why on Earth I am relaunching it today, and how to know if something needs to change in your own business...

Then get your ear buds ready and tune in now.

If something isn't working for you in your business, don't guess why.

ASK... and be willing to hear some hard truths.

That's what I did.

I personally interviewed 17 random subscribers, current clients and past clients (and people who never did buy!) to find out what I needed to do better.

There were some harsh lessons and some really exciting ones.

I bare all in this episode.

You'll know The 2 questions I asked that gave me really surprising answers Exactly what changes I made in my business so I can do far better. Plus I give you action steps so you can review your own business, Get the honest insight into what you need to change HOW to implement changes and... In what order

Ready?

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