Four P's: The Weekly Wurst Podcast: Recent Episodes

Matt Wurst

Each episode covers four topics: something Personal, something Political, something Professional and something Practical. Support this podcast: https://anchor.fm/4ps/support

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  1. A Return to Abnormal
  2. Convergence and Construction
  3. The Rest is History
  4. Agents of Data Privacy

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  1. Zillow's Search and Discovery
  2. Five Lessons from Plutarch's Leadership
  3. Olympic Race Against Time
  4. Democracy in Peril

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  1. Unicorn Horn Magic (ecommerce entrepreneurialism)
  2. How to Change
  3. Improving Our Meeting Culture
  4. The End of Collaboration

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  1. Feeling Neighborly
  2. Hacks for Making Friends
  3. Snap Chatter
  4. Fast Track to Fascism

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  1. The Return to the Garden
  2. Office Back On Again
  3. Mass Masking Makes Me Merry
  4. You Down with G.O.P.?

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1.  Allergic Reactions (why our allergies are getting worse)

2. Searching Beyond Google and Facebook (breaking the duopoly)

3. Melting ICE (immigration reform)

4. Blockchain Gang (Ethereum on the rise)


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1. The Great Recovery

2. Eat Less Chicken

3. CMOs Come and Go

4. Students of History


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1. (Climate) Change is in the Air

2. A Boy and His Toy

3. Facebook vs Apple

4. Life is a Test


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1. Bit of Clout (BitClout)

2. Dropping the Base (And Public's Response)

3. Racing to Erase Police Racism

4. Building Your Instagram Brand


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1. Call it a Comeback (NYC's return)

2. Thinking INSIDE the Box (Cubicles)

3. My Problem With Problem-Solving (Too general)

4. Go Tuck Yourself (Go Fox Yourself)


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  1. What's in All of Those Shipping Containers?

  2. What Happens When Marketing and Medicine Intersect

  3. How Many Games Will The  Mets Win?

  4. Does Privacy Matter to You?


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  1. Hanging with the Well-Endowed

  2. Managing the Voices in Our Head

  3. New Found Temptations (NFT) for Brands

  4. In Fine Cuomo


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1. Playbook for How We Work

2. Playbook for Local Change

3. Playbook for a Better Internet

4. Playbook for Vaccine Deployment


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  1. Creating A Midlife Crisis

2. Embracing Your Mediocrity

3. Inequity and Inequality

4. Rebuilding (Digital) Communities


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  1. Embrace the Madness.

2. Become Replaceable.

3. Write Like a Marketer.

4. Follow the Lead on Gun Safety.


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  1. Sifting Through the Bullshit.

2. Not Throwing Away My Top Shot.

3. John Lewis' light.

4. Socialization of ecommerce.


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  1. Anxiety.

  2. At Home in Clubhouse.

  3. Green Energy Island off Denmark

  4. ROI of Digital Marketing.


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  1. Leading a Congregation.

  2. Managing to Adjust.

  3. SALT in our Wounds.

  4. Stop Spreading the News.


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  1. Super Bowl Ad Libbing.

  2. Trading is Not Investing.

  3. Imperfect Parenting.

  4. Knowledge vs Belief.


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  1. Exclusive Merger & Acquisition update.
  2. Creatives... and creative.
  3. Drowning Out the Noise.
  4. Doing the Right Thing.

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  1. Inequality and Invariance.

  2. Government FOR the People.

  3. Double Down on Twitter.

  4. Supporting Mothers in the Workplace.


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  1. Insightful, Not Inciteful.

  2. From Enraged to Engaged.

  3. Sleeping with Dirty Dogs.

  4. Year 2 of #WFH.


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  1. Get Your Vaccine Yet? Me neither.

  2. How to Become a Lazy Genius.

  3. Fall of the American Empire.

  4. Creating Time and Space.


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  1. Super Bowl Sadness & Dating Booms.

  2. Bitcoin, ecommerce & pot.

  3. Georgia, global warming & social regulation.

  4. Return to offices, Zoom & a revelation.


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  1. Leading with Integrity.
  2. The Sweet Sounds of Vaccine
  3. Best Purchase of 2020
  4. How Black Women Saved Democracy

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**1. Working from home… for now..

  1. Long December with Long Division.

  2. Misinformation and Disinformation.

  3. Democracy and a Crisis of Trust.**


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  1. Nostalgia and the rise of evil.
  2. Gratitude and Thank Pieces.
  3. Don’t Quit Your Day Job.
  4. Freedom from Distraction.

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  1. Run Away from the Stock Market

  2. Brian Baumgartner 1-on-1: (Kevin from "The Office")

  3. Knowing when to ask for help

  4. Last gasps of a racist presidency


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  1. Budget Planning with Uncertainty Ahead. 

  2. The Power of Confidence. 

  3. A Third Wave Come Ashore. 

  4. Finding My Swing Again. 


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  1. Two more for Georgia. #election.

  2. Special guest: NY Mets' Pete Alonso (!)

  3. Lessons in professional #mentorship.

  4. Refocused agenda: methane & global warming.


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  1. Early election reactions and non-results.

  2. Thank you note for Springsteen's new album.

  3. Lolli will push Bitcoin into the mainstream.

  4. Making social networks social again.


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  1. Turning out to make election history.

  2. Halloween costume panic.

  3. Record the Zoom, skip the meeting.

  4. Adapting to life disruptions.


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  1. Empathy is the only path forward.

  2. The case for color coding..

  3. Candidate Biden trumps President Biden

  4. Jake takes the wheel.


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  1. No lead is safe.

  2. Creating moments of serendipity.

  3. What do you want to be when you grow up?

  4. Is the agency model dying?


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  1. Yep, it's all social media's fault.

2. But wait, it's almost @Amazon Prime Day.

3. Back on set making content.

  1. Prioritizing leisure time.

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  1. The greatest story you'll hear all week.

  2. Breaking down Instagram, TikTok and YouTube's algorithms.

  3. Another pre-October election surprise.

  4. Why now is not the time to change jobs.


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  1. A darker future without RBG.

  2. Empathy for social media managers, with The Knot's Amanda Goetz.

  3. Netlifx is saving network TV AND increasing our attention spans.

  4. How to create a safe Halloween.


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  1. All the sports is too many sports.

  2. Embracing weirdness is good business.

  3. Talking politics at work with Ross Wallenstein.

  4. Do you trust the polls?


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  1. Waging the back-to-school war.
  2. Unlearning from past successes.
  3. Getting ahead of the ecommerce curve.
  4. The most racist thing Trump did this week.

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  1. The mental &emotional realities of COVID.
  2. Staying sharp as Zoom fatigue sets in (w/ Keane Angle).
  3. Rediscovering newsletters (w/ Rishad Tobaccowala).
  4. The latest in election shenanigans.

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  1. Another bad week for candidate Trump.

  2. Are you on board with boycotting Facebook?

  3. The fallacies of data and statistics.

  4. Wrapping up Season 2 of the Four P's.


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  1. Why is COVID still spreading in the U.S.?

  2. How to have impossible conversations.

  3. What a time to celebrate #PRIDE.

  4. Brands are re-thinking the in-house agency model.


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  1. Allyship lessons for fight collective white supremacy.

  2. What to do with COVID and camp?

  3. Joining the networking LunchClub.

  4. Don't fall for early poll numbers.


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Processing thoughts and emotions during one of the most difficult times in American history. When all Four P's come together.


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  1. Restoring the #work/l#ife balance.

  2. The #ecommerce backlash is coming. 

  3. Picking the right #OTT subscription diet.

  4. Let the presidents play golf.


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  1. I Am Legend in an empty NYC.

  2. How can I help you?

  3. 3 R's for post-COVID marketing: Recover, Retain, Resurgence.

  4. Another way POTUS puts us in danger.


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  1. Homemade music videos in lieu of exercise.

  2. The Office is NOT dead.

  3. Contactless innovations.

  4. Sean Hannity has blood on his hands.


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  1. Buying a pool for quarantined summer.

  2. Thinking: Impulse AND deliberation.

  3. An underwhelming Biden campaign, and...

  4. ...How Biden should act like a brand marketer.


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  1. MJ: The GOAT & The Last Dance.

  2. Languages (and ladders) of Leadership.

3.Thinking about post-COVID recovery for brands.

4.Does the man make history, or history make the man?


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  1. COVID marketing strategies + Cameo.

  2. Pressure washers = Powerful.

  3. ThankPieces.com: a new website.

  4. Today's heroes and villains.


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  1. Love for my favorite healthcare worker.

  2. WFH remote will never be the new normal.

  3. When governors do the governing.

  4. New ideas for COVID distraction.


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  1. A massage from my doctor.

  2. Cancellations, Reductions and a Recession.

  3. The value and importance of personal space.

  4. Coronavirus is no match for... Tonsillitis.


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  1. It's gonna be a #SuperTuesday.

  2. A message from beyond.

  3. Why Lego Masters is the perfect reality show.

  4. Personalized content for Digital Marketing at scale.


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  1. Trying to deciphering the tax code.

  2. Helping you understand #Twitch 101

  3. Heads up on #homelessness

  4. Bloomberg DOA? Think again.


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1. Eavesdropping on Washington conversations.

2. How the Harlem Globetrotters lost.

3. Even non-profits play power politics.

4. We all scream for (there are bugs in) ice cream.


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  1. What the Doctor might say.

  2. The case for Amy Klobuchar.

  3. CRM for your personal friends.

  4. Checking in with Twitter & Pinterest.


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  1. You get what you pay for with Iowa.

  2. Revisiting the Facebook algorithm.

  3. Renewing our identity IRL.

  4. Urgent AND Important.


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  1. My 2020 Presidential endorsement is...

  2. Kobe & my Bean Stalk.

  3. New model for agencies.

  4. The #SuperBowl commercial I want to see.

-- live from #Coronavirus Tracking HQ.


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  1. Finding an outlet in Lego play.

  2. Doing battle with a middle seat villain.

  3. Burger King puts one past McDonald's.

  4. Why climate change reform is obvious.


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  1. The one practical takeaway from CES.

  2. Changing minds in the gun safety debate.

  3. Fuck millennials. Brand marketing is now Grandma-rketing.

  4. The five things all content marketers must do immediately.


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  1. Introducing "Thank Pieces" for a new year.

  2. Embracing a challenger mindset.

  3. I'm doing TikTok all wrong.

  4. Deconstructing healthcare in America.


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  1. Mother-in-laws on Facebook.

  2. TSA Pre-check renewal.

  3. Middle finger to Mar-A-Lago.

  4. Finding a work/life balance.


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  1. Grit, and other books I read this year

  2. The end of my Star Wars tradition

  3. Ice skating, CASA & keeping another holiday traditions alive

  4. Democratic Primary "Survivor"


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  1. Numb to the drugs (on TV).

  2. There's Uber, and then there's Uber for Business.

  3. Planning to react, and quickly.

  4. Impeachment is not politics as usual.

Bonus: Staying sober at company holiday parties.


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  1. Losing my identity. Literally.

  2. Losing my favorite candidate: Kamala.

  3. It's NOT the end of a decade.

  4. New social media platforms? No thanks.

Bonus: What the French are stealing from me.


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  1. Refusing to over-eat for Thanksgiving.

  2. Biggest marketing/content prediction for 2020.

  3. Impeachment fears coming true.

  4. How to get over a fear of flying.


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  1. This Marriage Goes to 11.

  2. Brands' Marketing Budget 2020 Plans.

  3. Airpods are a Dumb Purchase.

  4. Impeachment Fun!


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  1. Do I know any good architects?

  2. Bringing #creative & #media together works.

  3. Uncaring about the unfollow.

  4. One year until 2020 election.


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1. The daily grind (literally).

2. Social communities for brands are over.

3. Never change the batteries in the smoke alarm again.

4. The federal deficit, and why it matters.


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1. The return of The Starry Night.

2. The end of Engagement Era, the rise of The Conversion Era

3. Why (the threat of) impeachment is working.

  1. I, too, have a lurker Twitter account.

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  1. How I know it’s going to rain.

  2. Syrious problems of our own making.

  3. Scariest Halloween costume of them all.

  4. Phone booths are not just for Superman.


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  1. Cold & flu season is here.

  2. The Constitution is getting too old for this.

  3. Does everyone have a MacBook but me?

  4. The original Oreo Twitter story you haven’t heard.


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  1. The next big opportunity for marketers is...

  2. Proof that insurance companies suck.

  3. Three thoughts about impeachment.

  4. Lists: Why Twitter just got better.

esports #marketing #content


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  1. New approach to #AWNewYork

  2. Back at it again.

  3. Time for the government to act

  4. Quick guide to the new iOS V13 for iPhone


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  1. @revelation of a rebrand. 

  2. Freedom to digitally #disconnect (w/ guest @dberkowitz) 

  3. A slow death for magazine #publishing. 

  4. Creativity at the U.N. can save the world. lnkd.in/epFU8Gx


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  1. Firing back against gun owners.

  2. Moving out, moving in.  

  3. Debating care for health.

  4. The courage to swim.

Bonus: What’s in a name (change)?


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  1. Camping out with a Travel John. 

  2. Kentucky is a poor commonwealth.

  3. The science of Intelligent Achievement.

  4. Generalists vs. specialists.

Bonus: My presidential opposition (posted to Facebook)


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  1. Sky-high airport food costs.

  2. Owned-and-operated is relevant again.

  3. Why Wisconsin matters most.

  4. Catching fish is no fluke.

Also: farewell to the Prices.


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  1. Zucked, and what it means for us.

  2. The 202 will regulate.

  3. TikTok, on the clock.

  4. Teams over Slack.

And.. falling off the wagon in Wine Country.


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1. Fighting fake medical claims on FB.  

  1. Forgetting all about my second concussion.

  2. Shrinking the racial gap in homeownership.

  3. Counterpoint: brands building in-house agencies.

And Happy Bastille Day!


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  1. Megan Rapinoe: American treasure.

  2. High times for CBD.

  3. All aboard the Harris Express.

  4. The Five C's of... #SEO & #contentmarketing

Also: Leave the fireworks to professionals.


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  1. Do NOT donate for my birthday.

  2. Battling with the in-laws.

  3. The 2020 new business strategy.

  4. OurPact for limiting kids' screentime.


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  1. esports and next gen marketing

  2. HaPPPPy Birthday, Syd the Kid

  3. Standardizing units of measurement

  4. Brentrance and #brexit


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  1. Spam calls

  2. French lessons

  3. Super Bowl ads

  4. SOTU boycott


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  1. Solving the Fast/Cheap/Good content riddle. 

  2. How mock trials prepared me for adulthood.

  3. Taking your job search to @Glassdoor (#sponsored)

  4. Why Brexit does matter in the U.S.

Bonus: Is this the best (digital content) a man can get?


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Support this podcast: https://anchor.fm/4ps/support

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  1. Celebrating 10 years of marriage (with special guests).

  2. When the content paywall gets too big.

  3. The Russians are back... on Instagram.

  4. Cost-cutting your way to growth.


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Support this podcast: https://anchor.fm/4ps/support

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Recorded while wearing a dog collar, in solidarity with my recently-neutered puppy.


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Support this podcast: https://anchor.fm/4ps/support