2X eCommerce Podcast: Recent Episodes

Kunle Campbell

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.

Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.

2X your eCommerce growth with insights from Kunle and handpicked experts.

Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce

On today’s episode, Kunle is joined by Maxim Gelmann, Founder or Chief Stroodle of Stroodles Eco-Tableware, a company that produces sustainable, fun and edible tableware products.

What is more fun than straws, plates, cups and spoons that are edible? The idea of pasta straws and chocolate spoons was from Maxim’s love for fun and adventure and his advocacy for sustainability. As a big believer of serendipity and randomness and out-of-the-box things, he was able to build Stroodle within a few years and it has been steadily expanding.

As people get more and more educated about plastics and its effects to our nature, Stroodles gives people the option to start and maintain a sustainable life. Stroodles’ products caters kids and adults alike. While Stroodles is focused on EU and the UK market for now, the Chief Stroodle has its vision to expand over the US market.

It’s an insightful episode as you’d hear Kunle and Maxim talk more about the journey of Stroodles, its target markets, financing, Maxim’s vision for Stroodles and Stroodles’ advocacy for sustainability.

SPONSORS:

This episode is brought to you by:

Treyd

The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.

With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

On today’s episode, Kunle is joined by Garret Akerson, Co-Founder of Kindred Bravely, a maternity and breastfeeding apparel brand founded in 2016 along with his wife Deeanne. Kindred Bravely is a case study in female entrepreneurship and innovation which is a testament of achieving a three-year revenue growth of 8,544%.

Running a profitable business is a challenge at the best of times. But if you don’t have a handle on your numbers, this challenge can become insurmountable. It’s fair to say that almost every business owner already recognises the power of data, and many spend a lot of money on analytics tools as well. But simply having your numbers on hand is very different from truly understanding them. Herein lies the difference between the truly profitable businesses and the rest of the pack.

In this episode, Kunle and Garret talk about scaling a business with typically low-LTV products to over $30 million in revenue. You will get to hear about what it takes to deleverage from Amazon, knowing which metrics to track, why using spreadsheets still works and tips on running a business with your partner. This is a great episode for business owners and operators.

SPONSORS:

This episode is brought to you by:

Tidio

This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.

With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth.

Treyd

The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.

With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

Welcome to a paradigm where metrics breathe life into accountability. In a world surpassing $30 million in achievement, team members defy the allure of automated APIs. Instead, they personally contribute their numbers weekly, accompanied by explanations for every variance. This practice births a dashboard that transcends time, preserving historical metrics and insightful annotations since 2018. It's a symphony of discipline and ownership, where data paints a vivid picture of growth, and each member holds a brush that adds strokes of understanding to the canvas of success.

SPONSORS:

This episode is brought to you by:

Tidio

Today's episode is brought to you by Tidio, the top-rated customer experience management platform for online businesses. With Tidio, elevate your sales through personalized shopping experiences. Their state-of-the-art automated chatbots not only engage customers but also provide product recommendations and exclusive discounts based on their behaviors driving higher conversion rates.

That's not all, Tidio significantly reduces the load on your support team. It's advanced AI chatbot called Lyro swiftly answers 70% of recurring customer inquiries and so eliminates the need for human intervention. Boost customer satisfaction and amplify your sales with Tidio.

For our listeners, there's an exclusive offer, visit Tidio.com/2X and receive a special 20% discount, or begin with a free plan and consider upgrading later. Don't miss out.

In the realm of business growth, a well-defined roadmap and cost understanding are essential. But true success goes deeper—balancing growth with profitability. The key lies in tracking specific metrics that unveil your business's core. Sales across channels like Amazon and Shopify pinpoint growth sources. Yet, margins hold the real story. Starting with gross margin—sales minus product costs, fees, and more—you decode your earnings.

Contribution margin after marketing follows, revealing true value post-advertising. Net operating margin, akin to bottom-line clarity, reflects overall financial health. Amid visible metrics, cash flow's dance defies predictability. Regular review—monthly profit and loss, balance sheet, and cash flow—breeds familiarity with trends, taming uncertainty. This dialogue is a compass for financial decisions, charting a steady course through restocks and deposits. In essence, it's foresight, strategic planning, and metric mastery driving a thriving business voyage.

SPONSORS:

This episode is brought to you by:

Tidio

I want to take a moment to talk about a service that has made a significant impact on product launches for eCommerce brands called Treyd. Treyd first hit the market in early 2020 and has since become the go-to financing option for over 500 brands including big names like Rowsome. In one sentence, Treyd can be described as the ultimate solution for purchasing inventory allowing retailers to sell first and pay suppliers later.

As an eCommerce brand owner myself, I can't emphasize enough how helpful Treyd has been for our business. Their unsecured funding and credits model, which takes into account the current financial health of a business, has allowed us to access financing without worrying about collateral. We've improved our cashflow by avoiding upfront supplier payments and freeing up funds. This has enabled us to invest in larger orders, expand our product range, and even negotiate supplier discounts.

Let me tell you, the flexibility is amazing. Treyd offers a pay-as-you-go model with a flat and transparent fee, which means you only use it when you need to. No hidden costs or long-term commitments, just a simple and effective way to manage our inventory financing. The best part is Treyd works independently of eCommerce platforms and requires minimal onboarding.

It doesn't matter if you are a founder, CEO, CFO, or part of the finance team, Treyd can be a game changer for your business. With taglines like, “Sell First. Pay suppliers later. Snooze your supplier invoices.”

With Treyd, it's clear that Treyd is all about empowering businesses like ours to import the goods we need now while handling the invoice and allowing us to pay up to 120 days later. If you are in the eCommerce space and looking for a smart, flexible financing solution, I highly recommend giving Treyd a try. Visit their website on Treyd.io to learn more and get started today.

On today’s episode, Kunle is joined by Michael Hershfield, Founder & CEO of Accrue Savings, a one-of-a-kind merchant-embedded shopping experience that gives customers cash rewards when they save up for their purchases.

As a consumer the whole idea of Buy Now Pay Later, is a tempting offer especially when it comes to high ticket price purchases. It’s basically debt-disguised in fancy and enticing words. As a merchant, the whole model may not be financially stable especially when it comes to fraud and scams. It’s a common issue in the BNPL sphere.

Accrue Savings is providing an opposite model, the Save Now Pay Later model. With their strong devotion to their merchants’ best interests, they developed the model not only to support the merchant but also to empower their consumers to save and pay on their own terms. It’s a mind-blowing trend that merchants are now applying to their business and yielding great results.

In this episode, Kunle and Michael talk about his hundred-day journey to build Accrue. You will get to hear about how Accrue is aligning their business to the merchant’s best interest. This is a great episode for business owners and marketers looking for a unique way to get more customers by using the Save Now Pay Later model.

a brand is looking at the possibility of using influencer marketing to grow their brand.

SPONSORS:

This episode is brought to you by:

Tidio

This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.

With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth.

Treyd

The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.

With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

In this Cutout Episode, explore the captivating world of celebrity endorsements and brand evolution through SNOW Teeth Whitening products. Discover how SNOW secured Floyd Mayweather's endorsement, leveraging his allure to amplify brand value and forge partnerships. Unveil the strategic fusion of celebrity influence across platforms, reminiscent of iconic collaborations. Dive into SNOW's ingenious approach to demographics, marrying Mayweather's appeal with a universal desire for confidence. This journey is a testament to visionary marketing, rewriting rules, and transforming brands forever.

SPONSORS:

This episode is brought to you by:

Tidio

Today's episode is brought to you by Tidio, the top-rated customer experience management platform for online businesses. With Tidio, elevate your sales through personalized shopping experiences. Their state-of-the-art automated chatbots not only engage customers but also provide product recommendations and exclusive discounts based on their behaviors driving higher conversion rates.

That's not all, Tidio significantly reduces the load on your support team. It's advanced AI chatbot called Lyro swiftly answers 70% of recurring customer inquiries and so eliminates the need for human intervention. Boost customer satisfaction and amplify your sales with Tidio.

For our listeners, there's an exclusive offer, visit Tidio.com/2X and receive a special 20% discount, or begin with a free plan and consider upgrading later. Don't miss out.

In this cutout episode, Kunle Campbell and Mike Abadi embark on a journey with Sunday Citizen, where innovation and protection collide in the world of textiles. From controlling the entire production process to staying ahead of imitations, Sunday Citizen crafts quality, softness, and eco-consciousness into each creation. Join a symphony of minds, led by the founder and their family, as they innovate swiftly and connect directly with clients to shape products. Step into a realm where quality shines as the North Star, and sustainability takes center stage, all while defying the odds of imitation. This is Sunday Citizen – where each thread tells a story of resilience, collaboration, and a relentless pursuit of excellence.

SPONSORS:

This episode is brought to you by:

Treyd

I want to take a moment to talk about a service that has made a significant impact on product launches for eCommerce brands called Treyd. Treyd first hit the market in early 2020 and has since become the go-to financing option for over 500 brands including big names like Rowsome. In one sentence, Treyd can be described as the ultimate solution for purchasing inventory allowing retailers to sell first and pay suppliers later.

As an eCommerce brand owner myself, I can't emphasize enough how helpful Treyd has been for our business. Their unsecured funding and credits model, which takes into account the current financial health of a business, has allowed us to access financing without worrying about collateral. We've improved our cashflow by avoiding upfront supplier payments and freeing up funds. This has enabled us to invest in larger orders, expand our product range, and even negotiate supplier discounts.

Let me tell you, the flexibility is amazing. Treyd offers a pay-as-you-go model with a flat and transparent fee, which means you only use it when you need to. No hidden costs or long-term commitments, just a simple and effective way to manage our inventory financing. The best part is Treyd works independently of eCommerce platforms and requires minimal onboarding.

It doesn't matter if you are a founder, CEO, CFO, or part of the finance team, Treyd can be a game changer for your business. With taglines like, “Sell First. Pay suppliers later. Snooze your supplier invoices.” With Treyd, it's clear that Treyd is all about empowering businesses like ours to import the goods we need now while handling the invoice and allowing us to pay up to 120 days later. If you are in the eCommerce space and looking for a smart, flexible financing solution, I highly recommend giving Treyd a try. Visit their website on Treyd.io to learn more and get started today.

In this cutout episode, Kunle Campbell and Leonardo Caracas delve into the intricacies of a comprehensive growth methodology that promises to transform brands from six-figure success stories into eight or even nine-figure powerhouses. Embark on an exhilarating journey of brand transformation, where the secrets of skyrocketing from six-figure sensations to eight or nine-figure juggernauts are revealed. Buckle up as Kunle and Leonardo unravel a growth methodology that's more than just a roadmap – it's a high-octane rocket fuel for your brand's ascent to stratospheric success.

SPONSORS:

This episode is brought to you by:

Tidio

Today's episode is brought to you by Tidio, the top-rated customer experience management platform for online businesses. With Tidio, elevate your sales through personalized shopping experiences. Their state-of-the-art automated chatbots not only engage customers but also provide product recommendations and exclusive discounts based on their behaviors driving higher conversion rates.

That's not all, Tidio significantly reduces the load on your support team. It's advanced AI chatbot called Lyro swiftly answers 70% of recurring customer inquiries and so eliminates the need for human intervention. Boost customer satisfaction and amplify your sales with Tidio.

For our listeners, there's an exclusive offer, visit Tidio.com/2X and receive a special 20% discount, or begin with a free plan and consider upgrading later. Don't miss out.

On today’s episode, Kunle is joined by Cody Wittick, Co-Founder of Kynship, a California-based influencer agency with the goal of serving and connecting D2C brands with influencers and content creators around the world.

At the tail end of 2020, Taylor Lagace, Cody’s partner and a Co-Founder of Kynship, brought us into the world of Influencer Marketing and how it was a complex ecosystem with wanna-be influencers and unengaged or fake followers. Alongside those negative intricacies, many brands have cracked the code of influencer marketing and skyrocketed their growth. In 2021, he again sat with Kunle to discuss the changes in the influencer market, and that it is no longer the elephant in the room as it used to be.

It’s 2022 and it’s Cody Wittick’s turn to sit down with Kunle and share Kynship’s philosophies on seeding and the intricacies of influencer marketing post-pandemic. The Creator Economy is reaching new heights with social media as a platform for growth. Kynship is using the growing platform and matching brands with influencers and content creators that align with their products.

Before you jump into the pool of influencers, listen to what Cody has to say about the different tiers of influencers in order for your brand to understand what fits your needs and ad spend. He also emphasizes how influencer marketing is just like any other marketing tool while adding human-to-human interactions in a digital age.

Cody discloses Kynship’s philosophies on seeding and mass seeding especially when it comes to high-ticket items as well as how they work with the principle of giving and not asking. He also dives into the principle of repurposing content across platforms and how the unboxing experience can be a way to convey a brand’s story without a creative brief. This episode is truly something to be excited about especially when a brand is looking at the possibility of using influencer marketing to grow their brand.

SPONSORS:

This episode is brought to you by:

Tidio

This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.

With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth.

Treyd

The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.

With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

On today’s episode, Kunle is joined by Branden Moskwa, Founder of Nadimo, a website for eCommerce consultation that provides guidance for entrepreneurs.

It is rare for young people to know what path they might take on later in life but not for Branden. For Branden, being an entrepreneur is like a natural thing to learn like reading and arithmetic. He started renting his toys to his brother at a young age. He sold his toys in the streets to buy new ones to sell until he discovered eBay. His curiosity about eBay led him to become an IBM futurist for commerce.

Be the extra pair of eyes with a fresh perspective. Branden’s mission is to help eCommerce operators point out and lay out a plan to attain growth. He set up his website, Nadimo.com, to provide insights and guidance to entrepreneurs and make sure that these are all accessible to them.

It’s an interesting episode as you’d hear Kunle and Branden talk more about macro trends that impact growth strategies, content and influencer marketing, brand and user-generated content, and important resources for eCommerce operators.

SPONSORS:

This episode is brought to you by:

Tidio

This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.

With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth.

Treyd

The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.

With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

On today’s episode, Kunle is joined by Yash Chavan, Co-Founder of Saral, an influencer platform that assists brands in achieving their brand goals and mission.

In his third year of engineering, Yash gathered his courage and took a leap of faith by dropping out of college to pursue his passion in business and sales. As a man of action, he went and did freelancing gigs in sales and got his first role in sales at a startup. He later on built his own agency with a four-man crew. As the agency’s client list grew, things piled up and became too heavy to handle and too messy. Out of necessity, they created SARAL.

When you got more than 100+ influencers, a spreadsheet or organization tools are not enough to be on top of things. SARAL is a platform for brands to help them with the complex process of influencer marketing. SARAL’s goal is to assist brands build a great relationship with their influencers to make sure that both the brand and the influencers are profiting.

It’s an interesting episode as you’d hear Kunle and Yash talk more about influencer marketing, the direct-to-creator approach, and setting up a systemic mainframe for influencers, ambassadors, and affiliates, and how he manages the SARAL community.

SPONSORS:

This episode is brought to you by:

Tidio

This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.

With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth.

Treyd

The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.

With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

On today’s episode, I had a chat with Tobias Konitzer, co-founder of Ocurate; we really dove into what his company's tool is all about. Ocurate has come up with something they call Real-Time Lifetime Value (RLTV), which serves as a central yardstick to measure the results of A-B tests. What's really cool about RLTV is that it speeds up the whole experiment process, lets you compare different tests, and shows you the impact on your revenue practically as it happens.

Tobias was clear that this tool is perfect for businesses ready to put some money behind customer acquisition and have a real interest in experimentation. He mentioned that you don't have to be as far along in your experimentation journey as, say, Facebook. But a culture that embraces experimentation is key.

One question I was keen on asking Tobias was about how Oculus works with third-party platforms like VWO, which offers split testing and conversion rate optimization. Tobias flipped it around on me, explaining that it's actually Oculus that logs the data on individual treatment assignments when you run your experiments. Then, you can analyze this data on the Oncuret platform. This means there's no fuss about pushing data into other platforms, which can be a real headache.

So, to wrap up, Oculus brings a lot to the table with its central metric, RLTV, for evaluating A-B tests and understanding how they're affecting your revenue. This is game-changing for companies with a spirit of experimentation and an investment in acquiring new customers.

SPONSORS:

This episode is brought to you by:

Tidio

This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.

With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth.

Treyd

The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.

With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

On today’s episode, Kunle is joined by Jess Chan, Founder & CEO of Longplay Brands, a full-service eCommerce email and lifecycle marketing agency, and Backbone, a platform designed to streamline email marketing for small eCommerce teams.

On her second time on the show, Jess comes back with more insights about email and SMS marketing. Jess Chan started working as a marketing assistant and worked her way up to be the CMO of a multi-million-dollar DTC eCommerce company. She later built her own brand, Longplay Brands.

Jess is now one of the top retention marketing experts and her agency, Longplay Brands, built the first email marketing solution tool for DTC companies. Jess shares her expertise in retention marketing through email and SMS. She also talks about retention as being integrated even before customers start purchasing a product and how to build loyalty programs and the ways to maximize these programs to attain retention.

Today’s episode however is special because Jess has now created Backbone, a turnkey email marketing solution for smaller ecommerce teams that replaces the planning and structure a typical email and lifecycle marketing agency renders to smaller ecommerce brands.

It’s an insightful episode as you’d hear Kunle and Jess talk more about retention, email and SMS marketing, building different flows, loyalty programs, post-purchase nurture strategies, and their latest email strategy automation tool, Backbone.

DTC Flow Foundations Guide

Get Jess’ DTC Email Flow Foundations guide to build key email flows that will move you from $1M to $10M. Start generating 10-20% of your revenue on autopilot today!

---

Try Backbone today, it is an out-of-the-box email marketing strategy automation tool that helps brands build out the structure of their email flows within Klaviyo or SendLane, plan calendars and create email layouts in just seconds at a fraction of the time and cost of an email marketing agency.

Use the code 2XECOMMERCE10 to get 10% off your first month on Backbone.

SPONSORS:

This episode is brought to you by:

Tidio

This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.

With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth.

Treyd

The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.

With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

In this episode of the 2X eCommerce Podcast, we have the pleasure of welcoming two accomplished experts in the field of media buying at scale for 8 to 9-figure brands, primarily on the Meta platform: Blake Pinsker and Torii Rowe.

With a wealth of experience under their belts, they have worked with renowned brands like Movement, Cuts, Liquid IV, Manscaped, Truf, and MANSSION Jewelry. Their expertise and insights have propelled these brands to new heights in the ever-evolving world of e-commerce.

When I was pre-recording this episode with Blake and Torii they mentioned something that stuck with me, which was that they want to burst the myth that Meta Ads no longer work.

They went further on to say that the reasons social advertising media buying might not be working is down to one or both of these reasons,

1/ There is inadequate product/market fit

2/ Marketers are losing a lot of event data (up to 80 per cent) on meta advertising

Why You Should Listen to This Episode:

Get in on some Secrets of Powerhouse Brands: they share insights into the strategies and success stories of top brands like Movement, Cuts, Liquid IV, Manscaped, Truf, and MANSSION Jewelry. Discover how these brands have achieved remarkable growth and learn from their experiences.
Crafting Brand Bibles for Creative Excellence: Explore the importance of brand bibles in creating a strong and consistent brand identity. Blake and Torii discuss the essential elements of brand bibles and how they contribute to effective storytelling and customer engagement.
Mastering the Art of Creatives: Delve into the world of creatives and discover the winning formulas for creating captivating ad content. Learn the secrets behind compelling hooks, messages, and copy points that drive direct response and maximize conversions.
Unleashing the Potential of App Stack: Get an insider's view on the must-have tools and technologies for successful media buying. Blake and Torii share their go-to app stack, highlighting the platforms that have proven instrumental in achieving optimal performance and scalability.
Decoding What's Working: Stay up-to-date with the latest trends and strategies that are driving results in the ever-evolving media buying landscape. From effective budget allocation to innovative retargeting approaches, gain valuable insights that can elevate your e-commerce business.

If you’re looking to get a scoop on how to go about smarter media buying on meta, then pay attention.
So without further ado, let's get started!

SPONSORS:

This episode is brought to you by:

Tidio

This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.

With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth.

Treyd

The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.

With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

On today’s episode, Kunle is joined by Chris Shipferling, Co-Founder of both South Col, an accelerator program that incubates retail business, and Global Wired Advisors, an eCommerce M&A firm that helps business owners sell their businesses.

With the pandemic and recession happening hand-in-hand, Chris and his founding partners at Global Wired started to notice changes and slowdowns in the macro and micro-economic trends. Escala, a Tel-Aviv-based business consulting firm, presented the idea of incubating businesses to which later on, they created a joint venture and started South Col.

With its name taken from Mt. Everest’s final base camp and known to be a No Man’s Land, South Col stands for the journey and hardships that businesses face, especially during a time of pandemic and recession. South Col provides that nudge to finally be at the top. With Escala’s systematization and South Col’s planning and strategics, retail businesses are “car-washed” to raise their value and create a better exit for its owners.

It’s an enlightening episode as you’d hear Kunle and Chris talk more about South Col’s brand diligence, growth strategy, investment criteria, channel expansion, macro, and micro-economic trends, as well as different perspectives on the state of businesses during the pandemic and through a recession.

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

During this session you will learn how inflation impacts on different niches, what you need to be thinking about as an operator from a strategic standpoint in the current environment, how data drives commerce and equity, and more. The panelists will leave you with top financial resources and tools available to investors and operators, as well as their predictions on where we are headed.

This event has been proudly sponsored by our good friends at Richpanel.

Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service.

We are grateful for their invaluable support as Platinum Commerce Accel Partners.

We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success.

Gold Partners:

Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses.

CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools.

Copper Partners:

Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing.

VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences.

Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com

How do you tackle email marketing in an inflationary environment? How does consumer psychology change, and how should that guide your strategy? How often should you be messaging your customers? Should you be using SMS?

Get answers to all these questions and more from our expert panel.

Bonus point: The single most impactful tactic that merchants are overlooking

This event has been proudly sponsored by our good friends at Richpanel.

Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service.

We are grateful for their invaluable support as Platinum Commerce Accel Partners.

We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success.

Gold Partners:

Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses.

CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools.

Copper Partners:

Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing.

VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences.

Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com

This session brings together the tastiest in food and beverage brand builders. They’re sure to have your mouth watering by the end of this talk. You’ll learn why the unboxing experience is just as satisfying for customers as consuming your product, how retail partners are treating their brands and what this means for the industry, which channels best-in-class brands are prioritizing, and more. You’ll also leave with the low-down on the capital investment landscape specific to food and beverage, as well as who is making money, raising money, or just plain going bust (and why).

This event has been proudly sponsored by our good friends at Richpanel.

Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service.

We are grateful for their invaluable support as Platinum Commerce Accel Partners.

We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success.

Gold Partners:

Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses.

CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools.

Copper Partners:

Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing.

VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences.

Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com

Do ads work on Gen Z and Gen Alpha? What does a content creator pro’s process look like? What are some mistakes that you might be making but need to avoid in ad creative? Our expert panel answers it all for you and more. You’ll leave with their go to ad creative strategies, and the tools you need to be a creative pro.

This event has been proudly sponsored by our good friends at Richpanel.

Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service.

We are grateful for their invaluable support as Platinum Commerce Accel Partners.

We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success.

Gold Partners:

Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses.

CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools.

Copper Partners:

Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing.

VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences.

Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com

Current market conditions are perhaps a Perfect Storm for ecommerce: Stratospherically high inflation, low consumer confidence and spiraling Customer Acquisition Costs. So what do you do when consumer confidence has hit record lows? How do you navigate inflation? What is the lipstick effect and can your business benefit from it? Get answers to all these questions and more, as well as a high-level strategic overview from our CMOs and marketing leaders.

This event has been proudly sponsored by our good friends at Richpanel.

Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service.

We are grateful for their invaluable support as Platinum Commerce Accel Partners.

We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success.

Gold Partners:

Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses.

CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools.

Copper Partners:

Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing.

VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences.

Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com

This session promises the best minds in messaging, integrated campaign management, and lifecycle marketing to show you how you need to engage your consumers from start to finish – so that you can create a brand whose journey itself becomes the destination for consumers. Discover how best in class brands are engaging consumers across touch points, and throughout their relationship, to create relationships that stand the test of time.

This event has been proudly sponsored by our good friends at Richpanel.

Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service.

We are grateful for their invaluable support as Platinum Commerce Accel Partners.

We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success.

Gold Partners:

Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses.

CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools.

Copper Partners:

Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing.

VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences.

Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com

In this session, our expert panelists dive deep into everything you need to know coming into Q4. We cover the best ways to stand out to consumers when they’re being targeted by so many brands, what you need to do during a period where returns can be as high as 40 percent (sometimes more) and more. Our panelists will also reveal their specific playbooks, and what has gone well for them in 2022 (as well as what hasn’t). This session is the ultimate drill down into how to set yourself up for success in Q4, as well as how to avoid the thorniest of peak shopping season issues.

This event has been proudly sponsored by our good friends at Richpanel.

Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service.

We are grateful for their invaluable support as Platinum Commerce Accel Partners.

We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success.

Gold Partners:

Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses.

CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools.

Copper Partners:

Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing.

VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences.

Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com

This session has it all. Our expert panel covers everything from capital raising, attribution, whitelisting with influencers, category creation, and more. Throughout the next 40 minutes, this group of heavy-hitters in the eCommerce industry will reveal all – showing you what you need to prepare for Q4 this year, and why what you did last year might not be enough in what is expected to be a very competitive final quarter of the year.

This event has been proudly sponsored by our good friends at Richpanel.

Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service.

We are grateful for their invaluable support as Platinum Commerce Accel Partners.

We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success.

Gold Partners:

Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses.

CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools.

Copper Partners:

Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing.

VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences.

Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com

This session is delivered by the greatest minds in media buying and social advertising today. You’ll learn the top challenges in media buying, how the current economic climate is compounding thorny issues and the tactics and strategies you need to overcome them. This expert panel will teach you the emerging ad formats that are capturing attention today, and give you all the resources you need to scale your brand. Not to mention you will get their exact Q4 playbooks for social media advertising on platforms like TikTok and Facebook.

This event has been proudly sponsored by our good friends at Richpanel.

Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service.

We are grateful for their invaluable support as Platinum Commerce Accel Partners.

We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success.

Gold Partners:

Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses.

CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools.

Copper Partners:

Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing.

VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences.

Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com

Thank you and join us for another round of exciting conversations tomorrow. We start the day with the session on ‘How to Navigate Your Targeting and Marketing in a Cookieless World’ moderated by Chloë Thomas, Founder of both the eCommerce Masterplan AND the brand new Keep Optimising marketing podcasts at 12:15hours. In the meanwhile, take a journey through the exhibition for an exciting engagement with our partners.

On today’s episode, Kunle is joined by Billy Price, Co-Founder of BILLY Footwear, a shoe company that creates inclusive, functional, and fashion-trendy shoes.

Living an adventure-filled life as a child and getting into a university to get a degree in mechanical engineering, Billy Price’s whole life was already planned ahead of him until his light was dimmed after a tragic fall from a three-story high window when he was 18. When he thought that this life-changing event had already confined him in his wheelchair forever, Darin, his childhood friend, gifted him a pair of shoes that was made especially for him, and little did he know that these shoes would make his light radiate even stronger.

BILLY Footwear began as a simple gift from a friend to another friend in need. Now, they have sold over a million pairs of shoes and are continuously growing, adding value to people’s lives. Billy shares their unique marketing strategy, getting into wholesaling and retail channels, and the inspiration behind their shoe styles.

This episode is especially inspiring as you’d hear Kunle and Billy talk about the successes and struggles in building a company and staying true to its values no matter how much time passes and how big their company grows.

SPONSORS:

This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.

Why should you give up equity or pay high interest rates to grow your business?

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

It’s worth checking out – Wayflyer.com

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Amanda Elam, CMO of Bloomreach, a cloud commerce experience platform offering personalized customer experience.

Working at B2B SaaS companies for over fifteen years, Amanda Elam had accumulated experience in different aspects of marketing which hurled her into being Exponea’s CMO. However, when Bloomreach acquired Exponea, there was no opportunity for a CMO at the time. She had to be mentored by Bloomreach’s CEO, Raj De Datta.

Working with around 850 global brands, Bloomreach, and with Amanda as its CMO, offers best-in-class marketing for its clients and uses zero-party data to create an incredible shopping experience that is tailored to each customer’s product search behavior. Amanda shares her insights and tips on how personalized marketing could offer value to each customer, even for big brands and companies.

This episode is insightful as you’d hear Kunle and Amanda discuss the importance of product search in identifying customer behaviors to create market segmentations and how automated marketing can be personal for each customer.

SPONSORS:

This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.

Why should you give up equity or pay high interest rates to grow your business?

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

It’s worth checking out – Wayflyer.com

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Jordan Schindler, Founder & CEO of Nufabrx, an innovative healthwear that combines medicine and garments that solve patient compliance.

It all started with a pillowcase problem. Jordan Schindler was having issues with his skin and had tried creams, pills, etc. to no avail. His dermatologist recommended that he wash his pillowcases 2 to 3 times a week. For Jordan and most people, that would not be doable. Thinking of how to create a solution to his personal problem, Nufabrx was conceptualized.

Fabrics are around us and are one of the most unnoticed but affect our day-to-day living. We wear them, sit or sleep on them, and rub them on our bodies. Nufabrx’s innovation created a one-stop shop for our garments and medicine as they create healthwear products that are researched, patented, and created with the best combination of scientific research, customer feedback, and data.

This episode is especially exciting as you’d hear Kunle and Jordan talk about product innovation that will interest not only entrepreneurs but consumers themselves. This is an amazing episode for consumer brands to learn about risk reduction, product research and development, and most importantly, creating better products through customer and expert feedback.

SPONSORS:

This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.

Why should you give up equity or pay high interest rates to grow your business?

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

It’s worth checking out – Wayflyer.com

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Polly Bickel Wong, President of Belardi Wong, a marketing agency working with affluent brands doing a mix of online and offline marketing.

Polly’s marketing career began with an awesome start. After graduating with an English literature degree, she worked as a PR in Publicis, then EvansGroup in Seattle. She was also recruited to Williams-Sonoma, Inc. where she worked with both digital and offline marketing. With her experience and finding fun in doing her craft, she became the president of Belardi Wong.

If you think that print and offline marketing is outdated, Belardi Wong disproves it with their amazing work with thriving brands like Allbirds, Birkenstocks, Serena & Lily, Buck Mason, Todd Snyder, and dozens of others. Consisting of 100 employees with eight VPs, each with their own pedigree, Belardi Wong is one of the industry’s leading marketing and creative agencies.

It’s an insightful episode as you’d hear Kunle and Polly talk more about the resurgence of offline marketing, its offerings to uphold the best customer experience and product promotion in a technology-dominated world, as well as strategies for maximizing both offline and digital marketing.

SPONSORS:

This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.

Why should you give up equity or pay high interest rates to grow your business?

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

It’s worth checking out – Wayflyer.com

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Howard Panes, Founder & CEO of GameFit LLC, a health and fitness company that created Stealth Fitness, a mobile app with games that make exercise and fitness exciting.

Having had lots of failed ventures and Nos to his ideas, Howard pushed and gave everything in his business. As he thought he was losing everything, he came up with an idea for a business from a business meeting of an entirely different matter. From then on, his success skyrocketed.

In 2015, he started Stealth Fitness and sold over 1 million in five years. He created a community on Facebook where people from across the US connect, build friendships, and plank together. The Stealth Fitness app continuously upgrades as it creates more games and groups for its customers.

It’s an inspiring episode as you’d hear Kunle and Howard talk more about facing failures and driving oneself to reach one’s goals. Howard shares his HOWIE method, habits that continuously help him succeed in his ventures.

SPONSORS:

This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.

Why should you give up equity or pay high interest rates to grow your business?

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

It’s worth checking out – Wayflyer.com

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Reinis Krumins, Co-Founder of AgencyJR, an SMS and email marketing agency that helps eCommerce create a product launch strategy framework.

Young as he was, Reinis, at the age of 13, knew what he wanted–to make money. As a kid raised by his grandmother and mother, he wanted to have things that, with limitations to resources and finances, he was not able to have. His mind and life started to change when he met his stepfather, a self-made man who was able to build and grow his own company. Along with his innate determination and the inspiration he got from his stepfather, he worked on jobs until around the age of 18, he created his agency.

AgencyJR creates diverse strategies in creating email and SMS campaigns for their clients helping them thrive during a global economic crisis. They have started building landing pages, too, for their top clients, as well as a Q4 launch strategy. Reinis emphasizes that providing value leads to ideas.

It’s an insightful and inspiring episode as you’d hear Kunle and Reinis talk about perspectives and strategies in launching products as well as bite-sized tips and methodologies that can help to start and existing eCommerce brands market their product during a time of economic difficulties.

SPONSORS:

This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.

Why should you give up equity or pay high interest rates to grow your business?

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

It’s worth checking out – Wayflyer.com

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Kaila O’Connor, Founder & CEO of KMO Consulting, a consulting agency that uses affiliate marketing with PR to get brands into top-tier high-traffic websites.

Growing up in a small town and thought to have been bound for a musical career, Kaila’s career shifted after a minor subject, PR 101, led her to affiliate marketing. After talking to affiliate managers, she was able to learn about affiliate marketing and its ins and outs. Having too many clients, she started her own business, KMO Consulting.

Kaila shares the platforms she was using that are helpful as well for DTC brands who are looking to set up their affiliate program. KMO Consulting, while being exclusively DTC for now, is also seeing its expansion into the B2B space.

In this episode, Kunle and Kaila talk about the connection and importance of affiliate marketing and SEO. This is a compelling episode for DTC brands as well as B2Bs looking to enhance their exposure, revenue, brand awareness, and funnel impressions.

SPONSORS:

This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.

Why should you give up equity or pay high-interest rates to grow your business?

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

It’s worth checking out – Wayflyer.com

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Fred Hart, Partner and Creative Director of Interact Brands, a branding agency scaling challenger brands up from digital into retail environments.

Fred got into design at a very young age after sketching shoe designs and sending them to Adidas. While young, turning down Adidas, this opportunity missed led him to a bigger one and building his own branding agency. Growing up in a place of a cultural melting pot, Fred developed his design philosophies by being exposed to different people.

Interact Brands is breaking through conformity through their designs, and more than that, their regard for their partners as well as their consumers. They highly value research and have dedicated teams researching consumers' wants and needs. As Fred stated, “What isn’t seen isn’t sold.”

In this episode, Kunle and Fred talk about designing and branding. You will get to hear about Fred’s design philosophies that led their partner brands to increase in revenue as well as being sustainable. This is a great episode for business owners and marketers of CPG brands trying to go into retail.

SPONSORS:

This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.

Why should you give up equity or pay high interest rates to grow your business?

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

It’s worth checking out – Wayflyer.com

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Jim Huffman, CEO of GrowthHit, a growth company that helps companies and founders scale their D2C business with data-driven goals.

Being a boy good with math and numbers, naturally, Jim would end up in a finance career, working in a bank. However, he realized he wanted to be on the other side of the table–the businessmen. With his experience in finance and investments, he rerouted his journey to becoming a consultant for business and launching startups.

From practicing consulting on the side to becoming his full-time career, Jim started GrowthHit and helped about 100-plus eCommerce businesses grow their brands. Practicing what he preaches, Jim also has other two successful businesses. One is a startup called Handsome Chaos and a productivized service called One Day Design for Shopify sites.

This episode is especially exciting as Kunle and Jim talk about every angle on scaling a brand, from the design and funding to having the proper mindset to authenticity and trust. Business owners as well as startup founders will be inspired by Jim’s journey, ideas and tips.

SPONSORS:

This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.

Why should you give up equity or pay high interest rates to grow your business?

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

It’s worth checking out – Wayflyer.com

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Jess Chan, Founder & CEO of Longplay Brands, a marketing agency that helps D2C brands nurture and retain customers through full-service retention and life cycle marketing.

Working her way up from being a marketing assistant to being the CMO of a multi-million dollar DTC eCommerce company, Jess Chan decided to build her own company, Longplay Brands after being sought after by different entrepreneurs with regard to marketing. She manages to live her core values and to turn out to be who she actually wants to be.

Longplay Brands, while being a young company, upholds their clients’ experience with their high quality and white-glove service and attained their first million dollar mark in their first eighteen months. That being said, Jess also opened up with her struggles in the company’s first two years. She shared how Longplay Brands maintains their client base and the company’s work culture and education.

This episode is especially inspiring as you’d hear Kunle and Jess talk about her journey from battling depression to being the successful CEO that she is. You will also learn about quality client and customer experience and the importance of knowing your target customers in marketing your product.

SPONSORS:

This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.

Why should you give up equity or pay high interest rates to grow your business?

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

It’s worth checking out – Wayflyer.com

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Anaita Sarkar, Co-Founder & CEO of Hero Packaging, an Australian-based company making sustainability possible for eCommerce businesses with their compostable packaging that caters globally.

Anaita was born in India and migrated to Australia when she was three. She started an eCommerce business and was shipping out 80-100 packages a day and was horrified by the thought of single-use plastics and their effects on the environment. She started researching compostable packaging and sustainability and that’s when she started Hero Packaging.

Hero Packaging is a go-to brand for eCommerce business owners who want fun packaging that is also earth-friendly and biodegradable. While greenwashing is rampant, Anaita is dedicated to testing their product to make sure of the quality and that the mailer breaks down fast.

In this episode, Kunle and Anaita talk about Anaita’s passion for sustainability in business. You will get to hear about Hero Packaging’s beginning, the process of making sustainable mailers, and Anaita’s tips on how to become a more sustainable business. This is an inspiring episode for online retailers and eCommerce business owners who want to become more eco-friendly with their products to support the environment.

SPONSORS:

This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.

Why should you give up equity or pay high interest rates to grow your business?

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

It’s worth checking out – Wayflyer.com

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Nathan Hirsch, CEO of EcomBalance, a bookkeeping service provider for eCommerce businesses that gives detailed monthly reports and analysis so that business owners can make smarter decisions geared toward growth.

Nathan Hirsch was the founder and CEO of FreeeUp, a freelance platform that grew into a multimillion-dollar business until he sold it and exited in 2020. During the pandemic, he also went on and created two other platforms called Outsource School which teaches the best practices for hiring freelancers, and EcomBalance.

A client working with EcomBalance will be provided a team leader and bookkeeping staff and financial controller who all work together and specialize in eCommerce. Nathan emphasizes the need for a bookkeeper who will keep your books clean monthly and can provide reports on time as it is essential for most things like taxes and for buyers to be able to build interest and trust in the business.

It’s an insightful episode as you’d hear Kunle and Nathan talk about Nathan’s experience in building his businesses and being financially free for life, tips as an eCommerce seller as well as a service provider, the importance of clean books, and creating a clear division between the roles of an entrepreneur and a bookkeeper/accountant. They also give their perspectives on the eCommerce industry in 2022. This is a great episode for eCommerce sellers who want to build and scale a trustworthy business.

SPONSORS:

This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.

Why should you give up equity or pay high interest rates to grow your business?

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

It’s worth checking out – Wayflyer.com

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Dhruv Saxena, co-founder and CEO of ShipBob, a market-leading warehouse management that provides warehouses as a service, or 3PL to largely Shopify, BigCommerce, and direct-to-consumer eCommerce space.

Experimenting with side projects such as eCommerce startup while being a full-time software engineer, Dhruv, with his business partner and friend, Divey had to endure long lines at post offices during lunch breaks to mail customers’ orders. Faced with the difficulty in mailing orders and being too small a business for 3PLs, Dhruv utilized his knowledge as a software engineer and started working on the automation of mailing their products which birthed the idea of ShipBob.

Building ShipBob from the ground and starting with a 10,000-square feet warehouse, Dhruv shares ShipBob’s aim to help small local eCommerce businesses access ShipBob’s network and wide-range fulfillment services. Being part SaaS and part warehouse, he offers new innovations such as Merchant Plus, a software that small businesses can use to manage their own warehouse while being able to access ShipBob’s network.

This episode is especially inspiring as you’d hear Kunle and Dhruv talk about how eCommerce businesses are doing despite facing macroeconomic headwinds. You will also get to learn about the early years of ShipBob, their work culture, and how customers and merchants were always at the forefront in making the decisions and direction for ShipBob. Take advantage of the golden nuggets dropped in this episode, especially if you’re a small business owner looking to level up your logistics.

SPONSORS:

This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.

Why should you give up equity or pay high interest rates to grow your business?

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

It’s worth checking out – Wayflyer.com

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Matthew Merrilees, the North America CEO of Global-e, a FinTech cross-border eCommerce enablement platform that enables brands and retailers to deliver purchase experiences to worldwide customers.

After being injected into international logistics right after college, Matthew saw brands voicing out opportunities on how logistics partners can help to drive more upstream impacts to merchant customers before having to ship the package. That’s where his interest piqued and began his journey. He began his career in DHL Express before moving on to FedEx. That’s when he saw that both powerhouses had the goal of bringing international expertise to brands.

With the knowledge and experience he has garnered from two logistic powerhouses, he went on to join Global-e. Matthew opens the doors and shares how Global-e uses a Geo-IP detection system to instantly apply pricing strategies to cater to local and international customers. He even goes in deeper and unveils the fundamental-first principle for cross-border eCommerce and how Global-e is operating a business-to-business-to-consumer transaction.

It’s an enlightening episode as you’d hear Kunle and Matthew talk more about cross-border commerce, Global-e’s pricing rounding engine, and their method of keeping their merchants safe from international fraud. They also share their views on the cash-on-delivery approach that is widely popular in Eastern European geos, Middle East, and Southeast Asia. This is truly an episode of merchants looking into cross-border eCommerce to further the reach of their brand.

SPONSORS:

This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.

Why should you give up equity or pay high interest rates to grow your business?

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

It’s worth checking out – Wayflyer.com

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Cody Wittick, Co-Founder of Kynship, a California-based influencer agency with the goal of serving and connecting D2C brands with influencers and content creators around the world.

At the tail end of 2020, Taylor Lagace, Cody’s partner and a Co-Founder of Kynship, brought us into the world of Influencer Marketing and how it was a complex ecosystem with wanna-be influencers and unengaged or fake followers. Alongside those negative intricacies, many brands have cracked the code of influencer marketing and skyrocketed their growth. In 2021, he again sat with Kunle to discuss the changes in the influencer market, and that it is no longer the elephant in the room as it used to be.

It’s 2022 and it’s Cody Wittick’s turn to sit down with Kunle and share Kynship’s philosophies on seeding and the intricacies of influencer marketing post-pandemic. The Creator Economy is reaching new heights with social media as a platform for growth. Kynship is using the growing platform and matching brands with influencers and content creators that align with their products.

Before you jump into the pool of influencers, listen to what Cody has to say about the different tiers of influencers in order for your brand to understand what fits your needs and ad spend. He also emphasizes how influencer marketing is just like any other marketing tool while adding human-to-human interactions in a digital age.

Cody discloses Kynship’s philosophies on seeding and mass seeding especially when it comes to high-ticket items as well as how they work with the principle of giving and not asking. He also dives into the principle of repurposing content across platforms and how the unboxing experience can be a way to convey a brand’s story without a creative brief. This episode is truly something to be excited about especially when a brand is looking at the possibility of using influencer marketing to grow their brand.

SPONSORS:

This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.

Why should you give up equity or pay high interest rates to grow your business?

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

It’s worth checking out – Wayflyer.com

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Marieke Van de Rakt, Founder and CMO of Yoast, a popular WordPress search engine plugin with over 5 million installations.

If you’re a long-time WordPress user, surely you’ve come across the Yoast SEO plugins. After a while, they became a WooCommerce app by bringing in many sub-apps to support a user's eCommerce journey. Now, they’re furthering their eCommerce reach by applying their success in both platforms to Shopify.

Marieke shares the backstory of Yoast and how their husband-wife duo gave birth to the amazing app. She also opens up about how they are a multinational company even before being acquired by Newfold Digital, a leading web presence solutions provider.

This episode with Marieke is enlightening as it goes into the world of SEO with the different standpoints you should know and tools outside of the Yoast ecosystem that are crucial to eCommerce and SEO.

With the utmost confidence in the company, engineers, developers, marketers, and users, Marieke wishes to change their company tagline to “SEO starts with Yoast.”

SPONSORS:

This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.

Why should you give up equity or pay high interest rates to grow your business?

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

It’s worth checking out – Wayflyer.com

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Francis Pilon, Head of Global Partnerships at LimeSpot, an industry-leading eCommerce conversion platform that transforms buying experience by providing personalized experiences for each shopper in real-time.

Understanding your customers is the number one rule for each merchant. Francis shares his unique approach to personalization which is the Crawl, Walk, Run Approach. Not only that but his extensive knowledge of the subject matter extends to the interfaces and fundamentals of personalization.

Francis shares a survey that shows how 80% of eCommerce merchants and leaders think they’re not doing enough personalization in their product recommendations. Going through personalization improves segmentation and Segmented Experience.

To add to the episode’s excitement, Kunle is confident about the change in streams in Q3. With close to twenty unique and world-class speakers joining, he enthusiastically prefaces the events in the Commerce Excel Virtual Conference happening in September of 2022.

SPONSORS:

This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.

Why should you give up equity or pay high interest rates to grow your business?

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

It’s worth checking out – Wayflyer.com

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Oren Schauble, Brand Expert and Creator of Product People, a community focused on providing entrepreneurs with product innovation strategies and product-related content to build better margins.

Standing at the forefront of product development with a design and branding background, Oren decided to venture into the realm of M&A. Alongside his partners, they did a public roll-up company over a three-year period and acquired different companies in the cannabis space. After experiencing firsthand how a large organization functions, Oren had decided that he didn’t want to return to large-scale operations and create something big. Instead, he set his goals to create a community that serves to share ideas, practices, and work with fellow entrepreneurs.

With the community he built, he shares different methodologies and approaches when it comes to differentiating a product. He goes deeper and shares his best practices in finding opportunities to improve the overall product that a brand has. Not only does he focus on the physical product but he gives emphasis in utilizing unscalable feedback such as combing through Reddit threads and learning more about their products.

This episode is especially exciting as you’d hear Kunle and Oren talk about a multitude of topics that certainly resonates with every entrepreneur. You will get to learn about a unique approach to product development and product innovation throughout different industries. This is an amazing episode for consumer brands looking to grow their business.

SPONSORS:

This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.

Why should you give up equity or pay high interest rates to grow your business?

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

It’s worth checking out – Wayflyer.com

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Anthony Ciavirella, who is one of four Founders at Manmade, a breakout, and what seems to be a culture-defining Canadian men’s essential brand.

Anthony alongside his co-founders, Roberto Rebelo, Robert M, and Phil Santagata are best friends that left their careers in Finance to focus on providing men with the quality basics they need without the BS.

This four founder team have ideated and built a men’s essential brand that has created quite a buzz in their country, Canada. Anthony explains to Kunle how they made it to the front page of the Montreal Gazette newspaper and then how their local support scaled up to newspapers across Canada. They sold out during the Holidays and 2021 and show no signs of slowing.

Anthony’s mission is to revolutionise the undergarment industry with the introduction of their ergonomically designed boxer briefs which will be followed by a portfolio of mens’ essential products. Their attention and acquisition engine shows no signs of abating as they are due to feature on Canada’s Dragon’s Den episode this September.

Kunle quizzed Anthony about building supply chain resilience as a fast-growth company and also about finance and operations.

SPONSORS:

This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.

Why should you give up equity or pay high interest rates to grow your business?

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

It’s worth checking out – Wayflyer.com

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Blake Hutchison, CEO of Flippa, the number 1 global online marketplace to buy and sell online businesses and digital assets.

Sometimes starting a business from the ground up can be a lot of work, especially for those looking for something on the side while working their 9 to 5. With the world quickly getting accustomed to the digital age, an overflow of digital businesses begin to arise.

To synchronize with the fast growth, Flippa has become the heart of the new economy. Their platform is a marketplace for digital assets from eCommerce stores to newsletters to SaaS companies to even online businesses. It’s built around a community that realizes the value of investing, making money, and starting a new digital journey.

In this episode, Kunle and Blake talk about why the standard 4X SDE or 4X net profit matter for brand-driven businesses. You will get to hear about the sustainability of cross-border M&A deals. This is a great episode for business owners and individuals looking for online businesses, digital assets, and eCommerce brands to grow as an asset under their name.

SPONSORS:

This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.

Why should you give up equity or pay high interest rates to grow your business?

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

It’s worth checking out – Wayflyer.com

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Kosmo Khosravi, CEO of Kosmo’s Q, an omnichannel American barbecue spices brand that started out as a passion project with one spice. Now, it sells 30 different products across the UK, Switzerland, and the US.

It’s time to pull out the cold drinks and enjoy a get-together with some barbecue. The burning charcoal, the savory fragrance of the marinade and the sizzling sound of cooking meat. It brings back memories and pulls us out from the heaviness of the world. It’s the perfect cure from a long lockdown period.

BBQ isn’t complete without the perfectly blended spices that bring out the meat’s optimum flavor. Don’t struggle to find the perfect recipe in some cooking book. Instead, head on over to Kosmo’s Q. Kosmo’s Q helps barbecue fanatics and beginners make the most badass BBQ on the planet by giving you 30 tried and tested spices to complement the meat of your choice.

In this episode, Kunle and Kosmo talk about how he grew his brand from a seed investment value of $500 to over $500 million in gross margin value. You will get to hear about how customer centricity has always driven his brand. This is a great episode for business owners.

SPONSORS:

This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.

Why should you give up equity or pay high interest rates to grow your business?

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

It’s worth checking out – Wayflyer.com

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Michael Hershfield, Founder & CEO of Accrue Savings, a one-of-a-kind merchant-embedded shopping experience that gives customers cash rewards when they save up for their purchases.

As a consumer the whole idea of Buy Now Pay Later, is a tempting offer especially when it comes to high ticket price purchases. It’s basically debt-disguised in fancy and enticing words. As a merchant, the whole model may not be financially stable especially when it comes to fraud and scams. It’s a common issue in the BNPL sphere.

Accrue Savings is providing an opposite model, the Save Now Pay Later model. With their strong devotion to their merchants’ best interests, they developed the model not only to support the merchant but also to empower their consumers to save and pay on their own terms. It’s a mind-blowing trend that merchants are now applying to their business and yielding great results.

In this episode, Kunle and Michael talk about his hundred-day journey to build Accrue. You will get to hear about how Accrue is aligning their business to the merchant’s best interest. This is a great episode for business owners and marketers looking for a unique way to get more customers by using the Save Now Pay Later model.

SPONSORS:

This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.

Why should you give up equity or pay high interest rates to grow your business?

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

It’s worth checking out – Wayflyer.com

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Steven Sashen, Founder of Xero Shoes, a lightweight minimalist footwear company dedicated to giving people the freedom of barefoot movement with just enough protection and an authentic style.

Have you spent hundreds of dollars on a pair of running shoes? Of course, you did! You bought a pair that has the latest and improved design. It has the best ankle support, heel counter, and arch support for your running needs but did you know that those aren’t needed? It’s a shocker. Study shows that running barefoot reduces the risk of injuries that one might gain while using running shoes.

Your feet, without the bells and whistles, can do a better job at running. As featured in Shark Tank, Xero Shoes is a barefoot wear that’s biochemically identical to being barefoot but with a layer of protection. It’s a high-tech version of mankind’s favorite footwear.

In this episode, Kunle and Steven return to talk about how tracking is great eCommerce-wise. You will get to hear about how they optimize customer experience to have habitual and repeat customers. This is a great episode for founders and business owners looking for a unique roadmap to navigate their eCommerce journey.

SPONSORS:

This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.

Why should you give up equity or pay high interest rates to grow your business?

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

It’s worth checking out – Wayflyer.com

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Steven Sashen, Founder of Xero Shoes, a lightweight minimalist footwear company dedicated to giving people the freedom of barefoot movement with just enough protection and an authentic style.

Have you spent hundreds of dollars on a pair of running shoes? Of course, you did! You bought a pair that has the latest and improved design. It has the best ankle support, heel counter, and arch support for your running needs but did you know that those aren’t needed? It’s a shocker.

Study shows that running barefoot reduces the risk of injuries that one might gain while using running shoes. Your feet, without the bells and whistles, can do a better job at running. As featured in Shark Tank, Xero Shoes is a barefoot wear that’s biochemically identical to being barefoot but with a layer of protection. It’s a high-tech version of mankind’s favorite footwear.

In this episode, Kunle and Steven talk about how Steven’s return to sprinting led him to founding Xero Shoes. You will get to hear about a shipping hack that saves your dollars. This is a great episode for founders and business owners looking for a unique roadmap to navigate their eCommerce journey.

SPONSORS:

This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.

Why should you give up equity or pay high interest rates to grow your business?

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

It’s worth checking out – Wayflyer.com

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Mike Stevens, the Bestselling Author of the book, The Direct-To-Consumer Playbook, and a Mentor at Stevens.Earth, a brand focused on giving young businesses the right foundations to help them become old businesses.

Growing a business isn’t easy. It takes many mistakes and setbacks to reach the success you’ve always wanted. You go through different twists and turns before finding the right solution to your problem. It’s a long road but it’s worth it to take. A path you’ll likely take is to venture into the gates of eCommerce.

By unlocking the gates of eCommerce, it opens up an opportunity to grow your business online and therefore gaining traction in the digital world. To help you navigate through the maze of eCommerce, the book, The Direct-To-Consumer Playbook, will be your map and walkthrough in your journey.

The Direct-To-Consumer Playbook is a collection of sixteen brand case studies each with a unique purpose, mission, and strategy in navigating the D2C world. Not every business is the same but one thing is common, every brand must be customer-obsessed to keep high customer retention.

In this episode, Kunle and Mike talk about several case studies from his book, The Direct-To-Consumer Playbook. You will get to hear about how interacting with your customers is a goldmine in knowing what they find important and their needs. This is a great episode for business owners and founders looking to grow their business by taking the D2C route.

SPONSORS:

This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.

Why should you give up equity or pay high interest rates to grow your business?

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

It’s worth checking out – Wayflyer.com

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Rohan Shah, Co-Founder of Extend, an API-first company that streamlines the development of extended warranties and product protection in the D2C eCommerce world.

As a consumer, it’s almost a godsend to have an extended warranty on our loved purchases, especially electronics and furniture when parts suddenly break. They have confidence in the merchant so it makes sense to purchase the warranty. Also, it’s a bargain price compared to the prices of repairs these days.

As an eCommerce merchant or retailer, should you consider adding extended warranties to your products? Maybe you should. Don’t waste your customers' trust and give them what they are looking for, which are extended warranties and protection plans on your products. Extend is your willing partner in the journey.

Extend is an API-first company that democratizes extended warranty to any and every merchant, thereby, potentially increasing your average order value and conversions. They are your willing third party who stands behind your product that covers it from accidents and breaks.

In this episode, Kunle and Rohan talk about how warranties and protection plans are driving pure margin revenue to their bottom line. You will get to hear about when a brand should consider extended warranties. This is a great episode for merchants looking to grow their AOV with the use of extended warranties and product protection.

SPONSORS:

This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.

Why should you give up equity or pay high interest rates to grow your business?

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

It’s worth checking out – Wayflyer.com

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Tim Bucciarelli, Senior Manager of Digital Operations at IronPlane, a full-service eCommerce agency specializing in platform design, development, and digital marketing agency in general.

What does an eCommerce business need? They need a flawless flow of operations and timely software integrations, meaning that everything must be in tip-top shape. One of the common problems you encounter is with the plugin you bought. It didn't work on your platform. It’s too time-consuming to scour forums and articles to find a hack for your problem.

Maybe it’s time to re-platform and let IronPlane help you with that. IronPlane, is a globally-minded expert that helps businesses improve and upgrade your eCommerce store and uses the right and current technology to reach your business goals.

In this episode, Kunle and Tim talk about the breakdown of the infrastructure with Adobe Cloud, Magento, and Adobe Commerce. You will get to hear about how certain SaaS platforms may not be the best solutions when it comes to agility and flexibility. This is a great episode for brand owners and business owners thinking about re-platforming.

SPONSORS:

This episode is brought to you by:

Wayflyer

Growth capital for eCommerce businesses is like the rocket fuel needed to thrust a rocket into space

You need capital to grow, but access to growth capital often requires giving up equity or paying high interest rates

Well...there is a new way to access growth capital. It is Wayflyer.

Wayflyer has shaken up the way DTC eCommerce operators access working capital.

Wayflyer will fund you on a fairer “pay as your grow” model, meaning if your sales slow down, so does the amount you transfer back.

There is just a simple fee and the funds you need to grow are deposited into your account instantly.

It’s worth checking out – Wayflyer.com

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Mathieu Mireault, Co-founder of Dermadry, a world-leading manufacturer of iontophoresis machines for the treatment of hyperhidrosis.

There are products that need more than an Ad on Facebook, Google on Instagram to hit that buy button. Some brands need more exposure or old-fashioned word of mouth to garner the customer’s attention.

Dermadry is a world-leading manufacturer of iontophoresis machines. Their whole product revolves around those suffering from hyperhidrosis, a medical condition characterized by excessive sweating. With such an unusual product, going to market is an expected challenge but by going further beyond the borders of the usual digital means, they have found a way around one-sided ads. Their secret? Affiliate marketing.

In this episode, Kunle and Mathieu talk about the genesis of Dermadry. You will get to hear about the best strategy for effective affiliate marketing. This is a great episode for business owners and marketers looking to up their game to further their company and product’s digital presence.

SPONSORS:
This episode is brought to you by:

Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial goals.

Why should you give up equity or pay high interest rates to grow your business?

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

It’s worth checking out – Wayflyer.com

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Oliver Edholm, Co-Founder & CEO of Depict, a Stockholm-based start-up that provides AI-based product recommendations that integrate with any eCommerce store.

A ton of products in your eCommerce store will either keep your growth at a stagnant state or even slow down sales. With hundreds in your catalog, it can hinder a customer’s purchase experience. We can’t have that now, can we? Maybe you didn’t know but there is a way to leverage your current SKUs and create flawless product recommendations.

What you need is to turbocharge your product recommendation engine with Depict. With Depict as your fuel and artificial intelligence as your driver, you can leverage your catalog and create stellar product recommendations based on your user data.

In this episode, Kunle and Oliver talk about how artificial intelligence solves eCommerce product recommendation challenges. You will get to hear about what current product recommendation engines are missing. This is a great episode for business and brand owners looking to create loyal customers and increase average order value.

SPONSORS:
This episode is brought to you by:

Brightpearl

The 2X eCommerce Podcast Show is brought to you by Brightpearl, the number one Retail Operating System for e-commerce, multichannel retail brands and wholesalers who want to Grow Fearlessly.

Lightning 50: Does your fast-growing online retail business stand out from the pack?

Have you taken huge growth leaps in the last year?

If so - step up and be in the running for Brightpearl’s Lightning 50. The definitive list of the fastest growing online businesses in the UK and US.

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Jason Caruso, the Co-owner and host of eCommerce Uncensored, a podcast dedicated to bringing tips, tricks, and techniques to eCommerce entrepreneurs looking to grow their sales, traffic, and email list.

With the help of a fast-paced digital world, podcasts have truly become the fountain of knowledge for many. It’s not a surprise due to the diversity and the creative freedom it provides for both creators and consumers.

eCommerce Uncensored is just one of the many shows revolving around the podcast sphere. With their experience-filled guests, they dig deep and share a wellspring of growth knowledge to eCommerce listeners around the world. Their No BS strategies and techniques assure the 10x growth you are looking for in your business.

In this episode, Kunle and Jason talk about eCommerce marketing in the seven-figure range. You will get to hear about the significant changes happening in the eCommerce world during and after COVID. This is a great episode for brands looking to multiply their revenue by 10x.

SPONSORS:
This episode is brought to you by:

Brightpearl

The 2X eCommerce Podcast Show is brought to you by Brightpearl, the number one Retail Operating System for e-commerce, multichannel retail brands and wholesalers who want to Grow Fearlessly.

Lightning 50: Does your fast-growing online retail business stand out from the pack?

Have you taken huge growth leaps in the last year?

If so - step up and be in the running for Brightpearl’s Lightning 50. The definitive list of the fastest growing online businesses in the UK and US.

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Austin Armstrong, CEO of SocialtyPro, a digital marketing agency that specializes in TikTok marketing and search engine optimization.

The digital age is fast approaching. Social media has placed itself as a hub for marketers seeking to build brand awareness. With the popularity of Instagram and Facebook for eCommerce brands, marketers are rising up to the challenge and using TikTok as a creative space to market their products.

TikTok has grown to be one of the fastest social media platforms surpassing Google. It only makes sense to leverage a powerful platform. The headaches of learning the ins and outs of a new platform won’t be a problem. SocialtyPro has got you covered. With an in-depth knowledge of SEO and specialization in TikTok marketing, SocialtyPro provides you with a flawless strategy to guarantee the growth of your brand on TikTok.

In this episode, Kunle and Auston talk about the age of vertical short-form videos. You will get to hear about how brands leverage TikTok for lead generation and enriching a brand’s email list. This is a great episode for business owners and brands having second thoughts about entering the addicting world of TikTok to further expand their brand awareness.

SPONSORS:
This episode is brought to you by:

Brightpearl

The 2X eCommerce Podcast Show is brought to you by Brightpearl, the number one Retail Operating System for e-commerce, multichannel retail brands, and wholesalers who want to Grow Fearlessly.

Lightning 50: Does your fast-growing online retail business stand out from the pack?

Have you taken huge growth leaps in the last year?

If so - step up and be in the running for Brightpearl’s Lightning 50. The definitive list of the fastest growing online businesses in the UK and US.

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento, and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Simon Severino, Founder of Strategy Sprints, a brand that focuses on providing over 200 different blueprints to increase effectiveness, grow revenue, and secure business resilience to effectively scale your brand.

Who said scaling was an afternoon walk in the park? CEOs, founders, and employees go through hardships to see a company grow, but once they feel that growth, things start to get a little tricky. For the CEO, it’s like a maze to get things on the right track.

You built your company from the ground up. You’re seeing growth and now it’s time to scale. Old tricks won’t work this time. It’s time to climb the ladder and start building another floor. For that, you’ll need the assistance of Strategy Sprints to continue cementing that future.

Strategy Sprints is duly focused on helping its clients to see through their journey to growth. Their secret sauce consists of different set habits, one-on-one coaching, and over 200 different blueprints to suit your industry and goals.

In this episode, Kunle and Simon talk about the twelve-step sprint process. You will get to hear about how you would smartly grow a business without you being constantly present to oversee everything. This is a great episode for business owners looking to work on their business and not in the business.

SPONSORS:
This episode is brought to you by:

Brightpearl

The 2X eCommerce Podcast Show is brought to you by Brightpearl, the number one Retail Operating System for e-commerce, multichannel retail brands, and wholesalers who want to Grow Fearlessly.

Lightning 50: Does your fast-growing online retail business stand out from the pack?

Have you taken huge growth leaps in the last year?

If so - step up and be in the running for Brightpearl’s Lightning 50. The definitive list of the fastest growing online businesses in the UK and US.

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento, and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Mark Hook, Vice President & Global Brand PR of Communications at Brightpearl, a Retail Operating System that’s geared towards retailers and wholesalers looking to reach hyper scalability.

Nothing is more exciting than seeing your brand receive twice the amount of orders. All those late nights have finally paid off. But as your brand continues to grow, so does the amount of workload. Things get more and more complex as you get more customers. Your old operation model can’t keep up with the massive orders you're getting.

If you’re looking to solve these complexities, Brightpearl is your partner in hyperscaling your business. With Brightpearl, you can focus more on working on the business rather than in the business. Brightpearl automates everything after the customer clicks the buy button. With the worries and heavy workload off your shoulders, you can fully focus on growing fearlessly.

In this episode, Kunle and Mark talk about the event horizon. You will get to hear about how Brightpearl skillfully builds a brand’s fame. This is a great episode for business owners looking to automate their operations model to focus on their brand’s growth.

SPONSORS:
This episode is brought to you by:

Brightpearl

The 2X eCommerce Podcast Show is brought to you by Brightpearl, the number one Retail Operating System for e-commerce, multichannel retail brands, and wholesalers who want to Grow Fearlessly.

Lightning 50: Does your fast-growing online retail business stand out from the pack?

Have you taken huge growth leaps in the last year?

If so - step up and be in the running for Brightpearl’s Lightning 50. The definitive list of the fastest growing online businesses in the UK and US.

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento, and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Simone Martinelli, the Founder and CEO of Volume, a UK-centric company that provides elegant and smooth open banking services to merchants and creates the best experience for users and businesses.

It’s time to check out what’s inside our online carts. The excitement dies down a little when we realize that we need to open up another app to transfer money and finally pay the needed amount. It’s tedious to go through many channels just to finalize our purchase. The hassle is over because Volume gives you a one-click solution with the use of open banking.

Not only is this beneficial to the customers but businesses can gain much from using Volume. With hidden fees riddled inside some payment processor platforms, Volume can help you avoid spending too much and start saving more. It’s a great solution, especially for SMEs looking to maximize their budget and spend on areas where they need to further scale their business.

In this episode, Kunle and Simone talk about supporting SME checkouts through open banking. You will get to hear about open banking and the different possibilities it has to offer in the eCommerce world. This is a great episode for merchants looking to provide an effortless payment transaction for their customers.

SPONSORS:
This episode is brought to you by:

Brightpearl

The 2X eCommerce Podcast Show is brought to you by Brightpearl, the number one Retail Operating System for e-commerce, multichannel retail brands and wholesalers who want to Grow Fearlessly.

Lightning 50: Does your fast-growing online retail business stand out from the pack?

Have you taken huge growth leaps in the last year?

If so - step up and be in the running for Brightpearl’s Lightning 50. The definitive list of the fastest growing online businesses in the UK and US.

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Csaba Zajdó, Co-Founder of OptiMonk, a powerful conversion optimization tool that converts your traffic into sales.

Bombarding your customers with all your content marketing tools is a big thumbs down. Most would find it annoying but how would you help those who are unsure about what they are looking for? Is there a way to figure out what they might need on your website? If you’re scratching your head don’t worry there is a solution.

OptiMonk is here to help you and save your marketing dollars. OptiMonk focuses on pop-ups, sticky bars, and side messages to help your customers navigate through your products pages and find what they are looking for with ease. Using different models, you can pinpoint what your customers need and filter out what doesn’t appeal to their current situation.

In this episode, Kunle and Csaba talk about the five awareness stages. You will get to hear about the concept of Customer Value Optimization and how you can add value to every step of your customer’s journey. This is a great episode for brands looking to upscale their conversion to better the customer experience.

SPONSORS:
This episode is brought to you by:

Brightpearl

The 2X eCommerce Podcast Show is brought to you by Brightpearl, the number one Retail Operating System for e-commerce, multichannel retail brands and wholesalers who want to Grow Fearlessly.

Lightning 50: Does your fast-growing online retail business stand out from the pack?

Have you taken huge growth leaps in the last year?

If so - step up and be in the running for Brightpearl’s Lightning 50. The definitive list of the fastest growing online businesses in the UK and US.

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Andrew Chan, Co-Founder of AfterShip, a Hong Kong-based company offering detailed shipment tracking through a SaaS model that enhances customer experience post-purchase.

“Where is my order?” It’s such an infuriating question, isn’t it? Don’t worry, you’re not the only brand receiving that question from your customers. If only your customers could see their order status in detail and receive updates about their purchase to avoid answering repetitive questions and upsetting their post-purchase experience.

The wait is over because AfterShip exists to ease your woes and satisfy your customers’ post-purchase experience. With a detailed tracking app via SaaS model, you can effectively and proactively communicate with your customers before they even begin to think of asking the question, “Where is my order?”

Gone are their doubts about their post-purchase experience. They can now freely go back to your website and purchase more. It’s a win-win situation for both you and your customer. Who doesn’t want that?

In this episode, Kunle and Andrew talk about the five core principles you need in your post-purchase experience to satisfy your customers. You will get to hear about WISMO and how to automate and deploy for more important and future questions from your customers. This is a great episode for business owners and D2C brands looking to give their customers an innovative experience after sales.

SPONSORS:
This episode is brought to you by:

Brightpearl

The 2X eCommerce Podcast Show is brought to you by Brightpearl, the number one Retail Operating System for e-commerce, multichannel retail brands and wholesalers who want to Grow Fearlessly.

Lightning 50: Does your fast-growing online retail business stand out from the pack?

Have you taken huge growth leaps in the last year?

If so - step up and be in the running for Brightpearl’s Lightning 50. The definitive list of the fastest growing online businesses in the UK and US.

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps ecommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

In today’s episode, Kunle is joined by Reza Khadjavi, CEO of Motion, a platform that supercharges your creative testing and reporting workflow from Ads Manager so you can focus on scaling creatives that convert.

Gone are the days when you could scale ad campaigns using just 3-4 images as creatives. The competition for attention and eyeballs has gotten so intense that stopping the scroll is easier said than done. And this was before the privacy-driven changes to the ecosystem. Knowing what works and why has become an even tougher nut to crack.

Through all these challenges it has become increasingly clear that creatives can make or break your ad campaigns. This previously overlooked component is now truly in focus. Building great creatives is more of a team effort than an individual one. You need to have clearly defined roles, workflows, and tools to leverage the data available.

In this episode, Kunle and Reza talk about how top-performing creative teams are structured. You will get to hear about what kind of tools are needed, what roles are in play, and what are some of the best practices to adopt immediately. This is a great episode for performance marketers and marketing leaders.

SPONSORS:
This episode is brought to you by:

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps ecommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

In today’s episode, Kunle is joined by Paul Okhrem, Founder of ELogic Commerce, a Ukraine-based company that services omnichannel brands to deliver eCommerce solutions to serve different markets.

A sudden change in a nation can disrupt any industry and eCommerce is no exception. As the east of Ukraine plunges into chaos, a western Ukraine-based business that focuses on growing their client’s eCommerce brand to make more revenue decided to defy their country’s situation.

ELogic Commerce opened its doors to provide job vacancies to those who lost their livelihood due to the effects of war. They also offered relocation packages to those who decided to flee from the war-torn area and live in safety.

In this episode, Kunle and Paul talk about the status of the war in Ukraine. You will get to hear about how his company continues its operations despite the chaos happening outside their doorstep. This is a great episode for eCommerce entrepreneurs looking for ways to keep the industry going despite challenges.

In today’s episode, Kunle is joined by Matt Bahr, Co-Founder EnquireLabs, a technology company that focuses on customer insight to improve operations, products, and marketing to better serve customers.

For D2C brands, fulfilling an order should not be the end of customer transactions. In order to get returning and new customers, a brand must also focus on post-purchase. One way to do that is to ensure that your customers receive a post-purchase survey.

Knowing your customers is going to help you optimize a lot in your business, so don’t go for jumbled random questions. EnquireLabs can help you figure out the right questions by going through their Four Foolproof Categories to suit your brand needs.

In this episode, Kunle and Matt talk about the four categories you need to know about your customer. You will get to hear about how EnquireLabs integrates data to other platforms. This is a great episode for business owners and marketers who wish to know more about their customers.

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps ecommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

In today’s episode, Kunle is joined by Evan Padgett, Co-Founder & COO of Stealth Venture Labs, an incubator for growing eCommerce businesses and a company that works in the acquisition and growing eCommerce brands.

Every small brand goes through the hoop of the needle to ensure their growth is steady but there will come a time when that brand exceeds what you can handle with a handful of people. A growing business means a growing team, and a part of your team is a marketer.

Choosing the right marketer is going to send your brand flying in the right direction. Because they are the voice of your customers, you can improve your brand’s advertising knowing that it’s exactly what they wanted and more. Stealth Venture Labs can help you with that. With a diverse and highly effective team, your brand will fly high.

In this episode, Kunle and Evan talk about how VCs can complicate things for your business. You will get to hear about how to swap your recurring revenue model for a service model strategy. This is a great episode for business owners who want to expand their brand and need an execution team to do it.

SPONSORS:
This episode is brought to you by:

KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps ecommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Rich Page, CEO & Founder of Rich Page: Website Organizer, a company that helps websites increase conversion rates and sales.

Websites have many benefits including providing your customers with the best user experience (UX). With satisfied customers, you get guaranteed converts. A pretty website isn’t enough to drive in traffic. What you need is a website with a friendly user experience and CRO to bring in loads of traffic, and with loads of traffic, you get loads of revenue.

In this episode, Kunle and Rich talk about how important shopping carts are in getting data about product performances. You will get to hear about how a 20 question survey isn’t the best idea for website feedback. This is a great episode for business owners looking to increase revenue and traffic on their websites.

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

In today’s episode, Kunle is joined by Paul Orlando, Founder of Startups Unplugged, a startup accelerator and incubator that helps companies generate more revenue and enables different communities to attract new businesses.

As a data-driven person, Paul Orlando strategizes according to data and numbers, and with that, he comes up with different approaches on how to get ideal closing customers. Paul learned the hard way that data is very important to measure growth in the business but that was not all.

In this episode, Kunle and Paul talk about Lifetime Value (LTV) and Customer Acquisition Costs (CAC). You will get to hear about the importance of knowing your business by looking into your lifetime value and customer acquisition cost. This is a great episode for entrepreneurs and founders who want to improve their growth metrics such as conversions, average order value, repeat customers, audience size, etc.

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

On today’s episode, Kunle is joined by Josh Dittrich, Founder and VP of Branded Seller, a company that helps brands maximize their exit through selling without brokers, going the DIY route, and helping brands point the needle to where their product’s market is.

Entrepreneurs want to make the most of their hard work. While exiting from a D2C business can be particularly difficult for a seller especially with big brand competitors like Amazon, Branded Seller goes above and beyond to make an introduction to exit, and work with the brand to get the largest exit possible. It’s all about strategy.

In this episode, Kunle and Josh talk about maximizing the value of a seller’s eCommerce brand. You will get to hear about how finding the right broker can lead you to the right buyer or seller. This is a great episode for owners looking to exit their eCommerce business.

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

On today’s episode, Kunle is joined by Ayo Disu, Kunle’s Co-Founder at Octillion Capital Partners, an acquisition company looking for diamond in the rough eCommerce, direct-to-consumer, and marketplace businesses.

After building a successful business, founders sometimes find themselves wanting to sell. This could be because they want to do something more meaningful for them, or because they are retiring and the next generation doesn’t want to take over, or simply because they have reached a plateau.

Companies are looking to acquire businesses like these that are already profitable and have the right industry tailwind. The goal of OCP is to take companies that are doing well now to the next level using a customer-centric, omni-channel and socially conscious approach while preserving and building upon the legacy of the prior owners. We want to do well and do good.

In this episode, Kunle and Ayo talk about what Octillion Capital Partners’ mission and plans are. You will get to hear about the things buyers look for in companies they want to acquire and how you can prepare your business for a possible acquisition.

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

On today’s episode, Kunle is joined by Michael Rubenstein, Co-Founder and President of OpenStore. Michael has spent the past two decades building iconic companies in the digital marketing and digital advertising space. His new business, OpenStore, is unique in that it provides direct-to-consumer eCommerce merchants with instant liquidity.

The past decade has led to explosive success for a lot of Shopify businesses. Although some entrepreneurs want to operate and own their business for a long time, some also want to sell their business and go on to their next adventure. Before OpenStore, there hadn't been a lot of good options for business owners to do this. Now, OpenStore can give you a price for your business within a day, and provide you full liquidity within a short turnaround time.

In this episode, Kunle and Michael talk about how Shopify merchants can cash in on their business and fund their next venture in a matter of weeks. You will learn about how easy it is to get pricing for your business, and what OpenStore wants to see when looking for businesses to acquire. Even if you are not looking to sell yet, this episode will help you focus on things that you can work on in your business to get the best price when the time is right for you.

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

On today’s episode, Kunle is joined by Mike Shapaker, CMO at ChannelAdvisor, an SaaS company offering businesses a centralised platform to streamline operations, expand to new channels and grow sales.

With the full-blown expansion of eCommerce and democratisation of Martech, businesses are in a race to be everywhere their customers are. And the ever-shifting privacy landscape has made it all the more important for businesses to be ahead of the curve. Since we’re at the start of 2022, there’s no better time than now to take stock of the eCommerce landscape and plan for the year.

In this episode, Kunle and Mike talk about the major trends to look out for in 2022. You will get to hear about why we aren’t quite done with supply chain issues, why more and more retailers are becoming marketplaces and why you should know about Shoppable Media. This is a great episode for business owners and marketers.

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

On today’s episode, Kunle is joined by Asher Ismail, Co-Founder of Co-founder of Uncapped, Europe’s biggest revenue-based financing firm. Special offer for 2xers: Email asher@weareuncapped.com with the subject line “Secret 50k” for a chance to get $50k funding with zero fees.

Gone are the days when eCommerce businesses were unable to raise capital. Traditional options like banks and VCs were never really preferred options, but now the market is flooded with finance companies and investors looking to fund eCommerce. This, as you’d expect, has brought with it a different set of challenges for business owners. Choosing the right type, amount and terms of funding is the latest puzzle to solve. This is where companies like Uncapped have come in to offer transparent and flexible options for funding.

In this episode, Kunle and Asher talk about how businesses can use revenue-based financing to grow their businesses faster. You will get to hear about what makes Uncapped’s offering unique, how businesses can grow with remote teams and what are the key data points for securing funding. This is a great episode for business owners and entrepreneurs.

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

On today’s episode, Kunle is joined by Adam Dornbusch, Founder and CEO of Entribe, an all-in-one CRM platform that simplifies creator management and the process of acquiring high-quality, brand-approved UGC at scale.

It is common knowledge that good quality user generated content outperforms all other types of content by some distance. Yet most brands struggle to create a steady flow of UGC that can be leveraged. The common “fix” is to give away big rewards hoping that luck out with good UGC, or simply pay an influencer. But neither of these methods offer consistent results. But then what can brands do?

Spoiler Alert: generating brand-appropriate UGC on a consistent basis requires a LOT of work. You need to start with building a real community of your fans and having the right tech to help you stay on top of things.

In this episode, Kunle and Adam talk about the ingredients you need to start generating UGC. You will get to hear about what builds a sense of community, how to source brand-appropriate content, importance of rewards, and much much more. This is a great episode for marketers and social media geeks.

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

Cloudways

Cloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe.

They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.

Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.

Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: BOOSTMAG

On today’s episode, Kunle is joined by Andréa Bernholtz, Co-Founder of the eco-conscious Swiminista brand, a collection of ultra-comfortable swimwear featuring a soft, luxurious nylon fabric made from post-consumer plastics.

As the effects of climate change become more and more prevalent, awareness around sustainable and eco friendly products is on the rise. So much so that for many businesses these buzzwords have become a marketing strategy. But what does it really mean to build an eco-conscious or eco-friendly business? It is more than just planting a tree for every order you get, it is a lifestyle.

In this episode, Kunle and Andréa talk about building and growing an eco-conscious brand. You will get to hear about what the supply chain for such a business looks like, how to package and market such products, balancing sustainability with profit. This is a great episode for entrepreneurs.

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

Cloudways

Cloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe.

They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.

Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.

Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: BOOSTMAG

On today’s episode, Kunle is joined by Edward Upton, Founder of Little Data, a platform that helps eCommerce merchants automatically connect Google Analytics with platforms such as Shopify and apps like ReCharge and Facebook Ads.

Making data-based decisions is a goal for many-a-business. But getting a unified picture of data from multiple platforms is a major challenge to say the least. Add to that the many privacy related changes in the industry, and you’re looking at an almost impossible jigsaw puzzle. Data is getting more fragmented and harder to tie into creating a bigger picture. This is the problem that companies like Littledata are helping solve by providing a connector that enables companies to get better raw data which leads to better decisions.

In this episode, Kunle and Edward talk about the importance of and challenges around eCommerce Analytics. You will get to hear about what types of events you should be tracking, the biggest hurdles to data tracking, impact of iOS 14 and much much more. This is a great episode for business operators and marketers.

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

Cloudways

Cloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe.

They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.

Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.

Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: BOOSTMAG

On today’s episode, Kunle is joined by Garret Akerson, Co-Founder of Kindred Bravely, a maternity and breastfeeding apparel brand founded in 2016 along with his wife Deeanne. Kindred Bravely is a case study in female entrepreneurship and innovation which is a testament of achieving a three-year revenue growth of 8,544%.

Running a profitable business is a challenge at the best of times. But if you don’t have a handle on your numbers, this challenge can become insurmountable. It’s fair to say that almost every business owner already recognises the power of data, and many spend a lot of money on analytics tools as well. But simply having your numbers on hand is very different from truly understanding them. Herein lies the difference between the truly profitable businesses and the rest of the pack.

In this episode, Kunle and Garret talk about scaling a business with typically low-LTV products to over $30 million in revenue. You will get to hear about what it takes to deleverage from Amazon, knowing which metrics to track, why using spreadsheets still works and tips on running a business with your partner. This is a great episode for business owners and operators.

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

Cloudways

Cloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe.

They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.

Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.

Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: BOOSTMAG

On today’s episode, Kunle is joined by Eden Amirav, Founder & CEO of BeProfit, a Profit Optimization and Analytics platform helping eCommerce businesses grow by leveraging the power of their own data. BeProfit is top-rated on Shopify app store and is also available on Wix stores.

We often hear merchants complain of rising costs and reducing margins. But most of those aren’t able to really quantify their claims about costs, margin and profits. The eCommerce landscape is soo dynamic that keeping tabs of costs and margins has become a real challenge. Making key buying and selling decisions without truly knowing your numbers can backfire in a hurry! On the other hand, knowing your numbers well not only helps you make sound decisions, but also helps you uncover opportunities you may not have known about.

In this episode, Kunle and Eden talk about profit calculation for fast growing eCommerce merchants. You will get to hear about why many businesses struggle to calculate their true profit, what is Cohort Analysis and what is the ideal look back window. This is a great episode for business owners and operators.

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

Cloudways

Cloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe.

They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.

Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.

Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: BOOSTMAG

On today’s episode, Kunle is joined by David Perry, Co-Founder & CEO of Carro, a new age eCommerce platform that combines Cross‑Store Sales and Influencer Marketing. The platform already has over 33,000 stores and 7 Million influencers!

Every merchant’s dream is to become a one-stop shop for their niche. To be able to sell products that aren’t necessarily in their vertical, yet go perfectly well with what they sell. For almost all merchants, such an operation would be out of reach. The sheer volume of investment and overheads would be overwhelming. All that was true until now. Say hello to Collaborative Commerce.

Imagine being able to partner with brands that sell products complimentary to yours and seamlessly sell all those products from your own shopping cart! The possibilities it would open up are endless. Creating bundles and curating products will take on a whole new meaning. Is this the next frontier for online retail?

In this episode, Kunle and David talk about reshaping the future of online retail through Collaborative Commerce. You will get to hear about how you can seamlessly extend your sales channels and create product offerings that were previously unthinkable. This is a great episode for business owners and marketers.

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

Cloudways

Cloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe.

They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.

Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.

Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: BOOSTMAG

Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Ian Leslie, with an expert panel consisting of Stephan Lukac, Joe Cornfield, Michael Ahuja and Lewis Fauset.

We’ve mentioned in various episodes how Creative is one of the main pillars of online marketing. While that is true, there is a lot of other stuff that goes into creating a marketing strategy that delivers. This includes the nitty gritty of each step in the marketing lifecycle. Right from deciding on which channels you’ll focus on and why, to how you collect, manage and ultimately use data, to when you run your ads and at what spend. Decisions on all of these factors can have exponential effects on the success or failure of your marketing efforts.

In this episode, our expert panel discusses how marketing teams can strategize this Q4. You will get to hear about setting the right expectations for the holiday period, building up your marketing efforts till BFCM, CRM best practices and tips on building communities. This is a great episode for marketers and merchants alike.

This event was sponsored by our good friends at:

Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.co

Emarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.com

Postscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.io

Recart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.com

Omnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com

Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one click away -bolt.com

BeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

Cloudways

Cloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe.

They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.

Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.

Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: BOOSTMAG

Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Rosie Bailey, with an expert panel consisting of Ban Parr, Val Geisler, Dan McGaw and Meghann York.

We all know that there have been seismic shifts in the marketing landscape. The iOS 14 update has made it difficult for ad platforms like Facebook to collect user data. The end result is that ads targeting is not as precise as it used to be. But it doesn’t stop there, other policies like phasing out of cookies are going to further reduce targeting capabilities.

We are now officially living in the world of owned audiences. If you don’t own your audience data, it will become progressively harder to market effectively in the future. This starts with building your email lists and communities. Many might say if you don’t have a list already then you’ve missed the bus. But that is not entirely true, you can use the upcoming holiday period to get started on your data collection strategy.

In this episode, our expert panel discusses how marketing teams can actively and passively collect, process and use data to deliver personalized experiences to both customers and prospects. You will get to hear about best practices for personalisation and specific tips for the holiday period. This is a great episode for marketers and merchants alike.

This event was sponsored by our good friends at:

Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.co

Emarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.com

Postscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.io

Recart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.com

Omnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com

Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one click away -bolt.com

BeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

Cloudways

Cloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe.

They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.

Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.

Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: BOOSTMAG

Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Chloë Thomas, with an expert panel consisting of Nii A. Ahene, Nick Shackleford, Darius Kunca and Steve Dinelli.

Gone are the days of just throwing together creatives last minute and hoping the Facebook algorithm does the work for you. This year will be the first BFCM post the privacy data changes. The old way doing things is now, well, the old way. The current and projected marketing landscape calls for fresh ideas and more preparedness. Having a marketing strategy and roadmap has become more important than ever. But it is not all doom and gloom. If history has taught us anything, it is that with change comes opportunity.

In this episode, 4 marketing experts discuss the current landscape of performance marketing and share a mini-roadmap on how to approach media buying on social platforms this Q4. You’ll hear about how this Q4 has no precedent, how you can still drive revenue on Facebook and what other channels you can consider . This is a great episode for marketers and media buyers.

This event was sponsored by our good friends at:

Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.co

Emarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.com

Postscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.io

Recart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.com

Omnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com

Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one click away -bolt.com

BeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

Cloudways

Cloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe.

They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.

Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.

Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: BOOSTMAG

Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Derric Haynie, with an expert panel consisting of Eric Toz, Marc Barros, Dylan Mullan and Umar Qamar.

It is said that problems are often opportunities in disguise. The last 18 months have been full of such problems and those that have grabbed the opportunities they offered have prospered. But taking advantage of such opportunities is no mean feat. It requires strategy and the ability to go all in - whether it’s diversifying your offer or uprooting and moving your business elsewhere.

In this episode, you'll hear from 4 upper mid-market DTC ecommerce operators on how they strategise making the most of market opportunity and growing YoY. You’ll hear how these businesses pivoted during covid, how they are dealing with changes in privacy laws and what are their go-to retention strategies. This is a great episode for business owners and entrepreneurs.

This event was sponsored by our good friends at:

Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.co

Emarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.com

Postscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.io

Recart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.com

Omnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com

Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one click away -bolt.com

BeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

Cloudways

Cloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe.

They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.

Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.

Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: BOOSTMAG

Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Kurt Elster, with an expert panel consisting of Savannah Sanchez, Claudiu Cioba, Sherice Banton and Moshe Saraf.

Ever since the democratization of ad platforms, the Creative has become the key differentiator for marketers. The Creative, and by extension the Creator are both crucial to the success of any ad campaign. But what does it truly take to get this right? Is it Art? Is it Science? Well, it’s both. How well you marry both these elements determines the outcome.

In this episode, you'll discover how brands, agencies and creators think about creatives. You’ll hear everything from why content matters, how to avoid content fatigue, how creators price their work to what mistakes brands make and which KPIs you should track. This is a great episode for marketers and anybody interested in knowing more about the nitty-gritties of performance marketing.

This event was sponsored by our good friends at:

Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.co

Emarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.com

Postscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.io

Recart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.com

Omnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com

Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one click away -bolt.com

BeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

Cloudways

Cloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe.

They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.

Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.

Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: BOOSTMAG

Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Kurt Elster, with an expert panel consisting of Gen Furakawa and Soma Toth.

The marketing landscape has made monumental shifts with the tightening of privacy and data sharing rules. Merchants can no longer bank on Facebook ads to grow their businesses. The concept of “Owned Media” is now front and center in all marketing strategies. This starts with building your own email list and collecting 1st party data. Most businesses are still coming to grips with the changes and trying to figure out what email capture tactics work best? And how best can the data we collect be leveraged?

In this episode, you'll discover how to build a sizable and engaged audience that is primed up to purchase this Q4. You will get to hear about the best tactics to build and segment an audience. This is a great episode for operators and marketers alike.

This event was sponsored by our good friends at:

Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.co

Emarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.com

Postscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.io

Recart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.com

Omnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com

Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one click away -bolt.com

BeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

Cloudways

Cloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe.

They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.

Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.

Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: BOOSTMAG

Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Kaleigh Moore, with an expert panel consisting of Benjamin Smith, Eric Bandholz, Jeffrey Sawyer Lee and Josh Elizetxe.

The current eCom landscape is probably as volatile as it can be. On one hand you have the massive growth in eCom, on the other you have changes like iOS 14, the continuing pandemic and the now super prevalent supply chain issues. There are opportunities and challenges galore. The growth (and survival) strategy for businesses is constantly shifting and where the market will be 1 year from now is anything but certain.

In this episode, you'll gain practical insights into how DTC operators build brands that transcend inevitable events like privacy, pandemics, and more. You will get to hear firsthand from Founders of 4 Fast Growing DTC Brands . This is a great episode for operators and business owners looking for ways to grow in Q4 and beyond.

This event was sponsored by our good friends at:

Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.co

Emarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.com

Postscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.io

Recart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.com

Omnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com

Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one click away -bolt.com

BeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

Cloudways

Cloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe.

They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.

Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.

Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: BOOSTMAG

Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Will Laurenson, with Chase Dimond, Rytis Lauris and Jessica Totillo Coster among the expert panel.

Black Friday and Cyber Monday (BFCM) are almost upon us. And the competition this year is going to be intense. While there are many more online shoppers than ever before, there are more than ever stores competing for those shoppers. You’ll be competing against old and new eCom stores and also brick and mortar stores who’ve gone online during the pandemic. The hows, whats and whens of your communication could make or break your business during this BFCM.

In this episode, you’ll get the scoop on how to get your Email and SMS marketing ready for Black Friday and Cyber Monday. You will get tips, hacks and best practices from three leading experts. This is a great episode for marketers and business owners preparing for the upcoming sales!

This event was sponsored by our good friends at:

Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.co

Emarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.com

Postscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.io

Recart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.com

Omnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com

Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one click away -bolt.com

BeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

Cloudways

Cloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe.

They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.

Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.

Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: BOOSTMAG

On today’s episode, Kunle is joined by Joseph Heller, Founder & CEO of The/Studio and Supplied, California-based platforms offering on-demand product creation/manufacturing and all-in-one wholesale solutions to small businesses.

We all know either heard of or even come across Live selling on social media. More and more businesses are leveraging the rising popularity of social selling. While it may not be huge in the US just yet, it’s already super popular in many other parts of the world.

Setting up an online store is easy, but finding the best products at the right price is easier said than done. Even once you have found a suitable product for your niche, getting it directly from manufacturers is extremely difficult. You have to do due diligence, face minimum order quantities and handle shipping/customs. While big businesses have entire teams to work through these challenges, the smaller businesses get left behind.

In this episode, Kunle and Joseph talk about how small businesses can easily source products in smaller quantities from China. You will also get to hear about why Social Selling on Facebook Live could be the next big thing in eCommerce . This is a great episode for marketers and business owners.

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

Cloudways

Cloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe.

They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.

Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.

Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: BOOSTMAG

On today’s episode, Kunle is joined by Erik Huberman, Founder & CEO of Hawke Media, a LA-based full-service marketing consultancy. The company has serviced over 2000 brands of all sizes, ranging from startups to household names like Red Bull, Verizon, and Alibaba.

Businesses traditionally make annual plans for functions like Finance, HR and Marketing. Marketing, like everything else, is measured month-on-month. But this traditional way of planning and reporting could very well be holding you back. With access to tons of real time data and tools to analyse this data, the game has changed. If you aren’t taking an iterative approach to your marketing plans then you risk getting left behind.

In this episode, Kunle and Erik talk about leveraging marketing data to create an iterative marketing strategy. You will get to hear about the 3 pillars of the Hawke Method, fallout of privacy-driven changes, best channels for raising brand awareness and nurturing your audience, and what could be in store for us in Q4. This is a great episode for marketers and business owners.

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

Cloudways

Cloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe.

They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.

Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.

Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: BOOSTMAG

On today’s episode, Kunle is joined by Guy Hanson, VP for Customer Engagement, Validity, a data integrity platform that enables constant assessment of customer data quality coupled with marketing analytics.

Apple is soon going to alter the Email marketing landscape with the iOS 15 update. This comes hot on the heels of iOS which changed the game for performance marketing. Apple’s Mail Privacy Protection (MPP) update will significantly reduce data available to marketers. Even though these changes are sweeping, there is still light at the end of the tunnel.

In this episode, Kunle and Guy talk about the upcoming changes to Apple mail and their impact on Email marketing. You will get to hear about what this change really is, how it will affect you and possible solutions to cope with it. This is a great episode for email marketers and any business that sends emails to customers.

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

Cloudways

Cloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe.

They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.

Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.

Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: BOOSTMAG

On today’s episode, Kunle is joined by Reza Khadjavi, CEO of Motion, a platform that supercharges your creative testing and reporting workflow from Ads Manager so you can focus on scaling creatives that convert.

Gone are the days where you could scale ad campaigns using just 3-4 images as creatives. The competition for attention and eyeballs has gotten so intense that stopping the scroll is easier said than done. And this was before the privacy-driven changes to the ecosystem. Knowing what works and why has become an even tougher nut to crack.

Through all these challenges it has become increasingly clear that creatives can make or break your ad campaigns. This previously overlooked component is now truly in focus. Building great creatives is more of a team effort than an individual one. You need to have clearly defined roles, workflows and tools to leverage the data available.

In this episode, Kunle and Reza talk about how top performing creative teams are structured. You will get to hear about what kind of tools are needed, what roles are in play and what are some of the best practices to adopt immediately. This is a great episode for performance marketers and marketing leaders.

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

Cloudways

Cloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe.

They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.

Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.

Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: BOOSTMAG

On today’s episode, Kunle is joined by Mike Yan, Co-founder and CEO of ManyChat, a chat-focused omni channel communication platform trusted by over 1 million businesses.

We all know business and almost everything is mobile-first nowadays. Apps like Instagram and Tiktok have stolen a lot of Facebook’s thunder. Indeed Instagram is predicted to drive more revenue in the US than Facebook in 2021. Instagram has also very recently allowed the use of DM automation tools.

These tools have added a new (and pivotal) element to the omni channel movement. Being able to automate DMs, and also include DMs in sequences along with email and SMS has the potential to turbocharge engagement and thus conversions.

In this episode, Kunle and Mike talk about how Manychat is focusing on chat to win the omni channel game. You will get to hear about why Instagram DMs are so effective, Unique case studies and strategies to automate DMs to build your list and boost conversions. This is a great episode for marketers and social media geeks.

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

On today’s episode, Kunle talks about the upcoming Commerce Accel Conference on 16-17th September, 2021 and why you should be attending it!

This event has been specifically tailored for DTC eCommerce teams keen to deliver their strongest BFCM. We have an array of practitioner speakers who have taken the time to share their firsthand experience and insights into how they are approaching Q4. Get their playbooks, roadmaps and processes.

Why you can’t afford to miss this:

Black Friday 2021 kicks off on Friday, 26th November. Now is the best time to start planning!
It’s the ONLY BFCM Prep Event that will help you end this year with solid results.
You will learn from experts who have done it successfully time and again.

What’s In It For You?

Fail-safe strategies & exclusive insights to future-proof your ecommerce operations and digital retail transformation
Information, resources, and support online retailer operators need to hit and surpass their Q4 sales targets.
Proven processes to apply to your marketing and operations, the Q4 Prep Edition will help you hit the ground running and avoid last-minute drama.
Exclusive access to the latest tactics, tech, and networking to ensure a successful selling season.

Head on over to CommerceAccel.com to find out more and grab your passes!

On today’s episode, Kunle is joined by Nick Raushenbush, Co-founder and COO of Shogun, a California-based software company empowering over 20,000 brands to create exceptional ecommerce experiences.

In today’s market, customer experience is everything. But at the same time too many eCom stores make the mistake of sticking with the default features and apps of their eCommerce platform. Other specialised apps like Shogun and the like are still seen as a luxury, but in reality they are closer to being a necessity.

Brands spend thousands of dollars on marketing and ads to get visitors to their store. Only to lose them because they look like every other store on the internet. Everything from the way your site looks to how fast it loads can make or break your conversion rate. So how can brands truly stand out from the crowd?

In this episode, Kunle and Nick talk about how Shogun is helping brands differentiate. You will get to hear about why and how eCom brands use landing pages on top of their stores, what is Headless eCommerce and how you can boost conversions by going headless. This is a great episode for entrepreneurs, marketers and anyone interested in the latest eCommerce tech.

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

On today’s episode, Kunle is joined by Jeff Sawyer Lee, Founder of FitTrack. Jeff is a Toronto-based entrepreneur and growth marketer who has taken multiple brands from incubation to 8 figures within the past 5 years.

In one of our recent episodes, we showcased a business that hit 8-figures on the back of steady annual growth. But there are certain (rare) businesses who hit 8-figures in super quick time (we’re talking months!). As you would imagine, the challenges of achieving such rapid growth are unique.

In this episode, Kunle and Jeff talk about the learnings from supercharged growth. of growing . You will get to hear about how focusing on your customer personas can help you build marketing campaigns that scale FAST, how a company must evolve as it grows, and how customer service is the secret sauce for building a 8-figure business. This is a great episode for entrepreneurs and anyone interested in eCommerce.

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

On today’s episode, Kunle is joined by Mikey Moran, Founder and CEO of Private Label Extensions, a hair extension, and technology company helping entrepreneurs launch and manage their brands.

We all know how eCommerce has grown in leaps and bounds over the past year. With this growth we hear of more and more brick-and-mortar stores shutting shop. But that is not the case in all industries.

Competing with DTC brands based in China is tough for any brand (new or old). But there is a very counterintuitive way to get a leg up on the competition, and it’s not something you’d expect. Creating an offline presence (yes, offline!) can actually accelerate growth and help you bag more customers.

In this episode, Kunle and Mikey talk about how to effectively leverage offline presence to grow your business. You will get to hear about how showrooms can be a differentiator, importance of seeding, target AOVs, packaging hacks and much more. This is a great episode for entrepreneurs and marketers in the beauty industry.

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

On today’s episode, Kunle is joined by Jessica Totillo Coster, Founder of eCommerce Badassery. Jessica is an LA-based eCommerce & Email Marketing Strategist for boutique owners & product entrepreneurs.

Too many businesses jump into email marketing without a real strategy while also ignoring best practices. They get little to no results and promptly start wondering what all the email hype is about. But the fact is, when done right, email marketing still has the best ROI ($40 on every $1 you spend!). And getting it right is not rocket science!

With all the awesome resources and tech available to marketers today, not leveraging email marketing is inexcusable. You need to start by building your strategy (for one quarter at a time) and leverage data as best as possible.

Speaking of data, in recent months we’ve had multiple guests emphasising the importance of 1st party data. With the news of iOS 15, and it’s changes in email reporting, we have yet another massive reason to build up 1st party data.

In this episode, Kunle and Jessica talk about creating winning email campaigns in 2021. You will get to hear about how best to collect emails, which flows to use, how to prepare for iOS 15 and much more. This is a great episode for email marketing beginners and experts alike!

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.

Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

On today’s episode, Kunle is joined by Domm Holland, Co-Founder of Fast, the world’s fastest online login and checkout platform. Fast is a San Francisco based privately held company funded by Stripe, Addition, Index Ventures, Susa Ventures and Sugar Capital.

More and more shoppers now prefer buying things online rather than in stores. But that being said, most of these shoppers would also tell you that the checkout process in stores is still way better. Why? Because you don’t fill any form, you just tap your credit card or phone and off you go. Now we are even seeing innovations like Amazon Go, where you don’t even need to tap.

But online checkouts are still another story altogether. Most businesses try out new and optimised forms to simplify checkout, yet don’t really see the results. There are many “1-click” checkout solutions out there. But they all require (a lot) more than 1 click to checkout. This is where companies like Fast are coming in and disrupting the checkout landscape.

In this episode, Kunle and Domm talk about what it takes to create a truly 1-click checkout experience. You will get to hear about how Fast solves the checkout puzzle with an identity-first approach. This is a great episode for merchants and businesses of all sizes!

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

On today’s episode, Kunle is joined by Brian Sloan, Founder of Autoblow. His company, Very Intelligent Ecommerce Inc., achieved 8-figure yearly sales, with only two full-time employees and an army of part-timers around the world.

Building a successful business is hard even at the best of times. But doing so in an industry where most avenues for marketing are closed is next level. It all comes down to constant innovation, with both your products and PR/marketing campaigns. Sounds familiar, doesn’t it? But today we’ll hear how Brian used these principles to upset the odds and scale his sex toy business.

In this episode, Kunle and Brian talk about what it takes to overcome obstacles in the market and build a 8-figure business. You will get to hear about building a sex toy business, working with a lean and remote team and creating out-of-the-box marketing programs. This is a great episode for entrepreneurs keen to scale their businesses!

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

On today’s episode, Kunle is joined by Lisa Popovici, Co-Founder at Cartloop - a done-for-you SMS marketing platform that helps Shopify brands build better customer relationships through 1:1 conversational messaging.

Abandoned cart recovery is a crucial element of every eCommerce brand’s marketing strategy. It’s usually just one question or doubt in the shopper’s mind that prevents them from completing their purchase. The quicker and more personalised the follow up, the higher are the chances of converting the customer. It is one of those elements that have a very direct impact on the bottom line.

Most brands use auto-responder emails with prebuilt messages as a follow up tool to solve this problem. Since they’re mostly over email, the element of spontaneity is lost. And these messages can only be personalised to a certain extent. Platforms like Cartloop use conversational marketing to solve this problem.

In this episode, Kunle and Lisa talk all about leveraging SMS as a conversational marketing tool. You will get to hear about why SMS is most effective at abandoned cart recovery and how Cartloop’s hybrid AI-Human model solves problems for businesses. This is a great episode for merchants and marketers who are looking to build out omnichannel marketing.

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

On today’s episode, Kunle is joined by Jason Wong, Founder, Doe Lashes + Wonghaus. Jason is a seasoned expert at all things eCommerce and has recently launched a comprehensive eCommerce masterclass “Building Blocks for Success”.

Jason advocates a First Principles approach to mastering ecommerce, he does this by reverse-engineering complicated problems and unleashing creative possibilities.

His “first principles reasoning” breaks down complicated problems into basic blocks and then reassembles them from the ground up. It’s one of the best ways to learn to think for yourself, unlock your creative potential, and move from linear to non-linear results. The first principles approach to reasoning is strongly endorsed by Tesla’s Elon Musk, Charlie Munger and the philosopher Aristotle. Jason used this approach to develop what I think is the most comprehensive ecommerce education program available right now.

The pandemic has completely shifted the eCommerce industry. For every brand that grew exponentially, there were many that shut shop. Even large and established brands had to reimagine their way of doing business. But let’s take a moment to think about the entrepreneur just getting started in the industry. It will be both exciting and daunting.

Getting the right guidance at the right time can prevent many expensive lessons. It is with this goal in mind that our guest today has put together a comprehensive resource to help entrepreneurs not only build their business, but also create a brand.

In this episode, Kunle and Jason pick up from where they left off in Jason’s previous appearance last year. You will get to hear about the new challenges eCom brands are facing, ideas for acquisition funnels, getting new customers with zero ad spend and much more . This is a great episode for anyone in or enthusiastic about eCommerce!

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

On today’s episode, Kunle is joined by Jordan West, Co-Founder of Little and Lively Clothing + Mindful Marketing Co. Jordan is a multi brand and agency owner completely focused on eCommerce.

Brands dealing in physical products are always vying for attention with other brands selling both online and offline. Doing product launches and doing them right ultimately decides how the product is perceived and how it performs. And with more and more brands jumping on the product-launch bandwagon, getting creative with launches is becoming imperative.

What if you could launch your product in a way that creates buzz, exclusivity, and also rewards your loyal customers? Gated launches help you achieve just this and are the next level of product launches where your marketing tech stack and social media presence come together to skyrocket sales.

In this episode, Kunle and Jordan talk about using Gated Launches as a marketing strategy. You will get to hear everything from what a gated launch is, how to prepare for it and execute it. You will also get some really cool strategies to build a loyal following on social media. This is a great episode for eCommerce merchants and marketers.

SPONSORS:
This episode is brought to you by:

MESA
This episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business.

TRY MESA FOR FREE OVER 14 DAYS on GetMesa.com or search for MESA on the Shopify App Store.

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

On today’s episode, Kunle is joined by Quinn Zeda, Founder and CEO of Conversion Crimes - a user testing platform that helps DTC and eCommerce stores improve conversions and user experience.

eCommerce has been growing in leaps and bounds over recent years. The average online shopper has experienced dozens (if not more) eCom stores. This has only made shoppers more savvy and sensitive to the differences in user experience (UX) across different stores. We already have a ton of studies showing that conversion rate and average order value tend to be in direct correlation to UX.

While tools like Google analytics and Hotjar help you track usage and dropoffs, they don’t really give the full picture. The data could very well point out that there’s a problem with the UX, but what that problem is, stays hidden. A breakdown in UX could very well break your store. This is where User Testing comes in. Traditionally, access to User Testing has been restricted to big businesses. But all that is changing now.

In this episode, Kunle and Quinn talk about boosting UX and conversions through User Testing. You will get to hear everything from what is user testing to how much testing is enough and what profile of testers you need. This is a great episode for anyone interested in User Experience and Conversion rate optimisation.

SPONSORS:
This episode is brought to you by:

MESA
This episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business.

TRY MESA FOR FREE OVER 14 DAYS on GetMesa.com or search for MESA on the Shopify App Store.

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

On today’s episode, Kunle is joined by Taylor Lagace, Managing Partner at Kynship - an Influencer Marketing Agency. Taylor’s previous appearance on the show is one of our most popular episodes.

Influencer marketing is no longer the elephant in the room. It has become a front-and-centre marketing strategy for brands of all sizes. With more and more brands leaning in on user generated content, influencer marketing’s relevance has only increased. But as with any other form of marketing, it works only if done properly.

There are a lot of stories bouncing around of how influencer marketing is too expensive and out of reach for most brands. But what if there is a way to get started with influencer marketing in a cost effective manner? Our guest and colleagues have created just the resource to get you in the game without having to go through all the trial and error.

In this episode, Kunle and Taylor talk about the pillars for building out an influencer marketing strategy. You will get to hear everything from how to seed micro influencers to identify your flag bearers and obtaining rights to the content they generate . This is a great episode for anyone looking to know more about influencer marketing. There is also a special offer for 2xers - Use the code '2X' for 20% OFF the Influencer Marketing Blueprint Course.

SPONSORS:
This episode is brought to you by:

MESA
This episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business.

TRY MESA FOR FREE OVER 14 DAYS on GetMesa.com or search for MESA on the Shopify App Store.

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.

Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.

You can try it for free at famous.co/2x.

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

On today’s episode, Kunle is joined by Lauren Schwartz, Founder of The Loft 325, an agency focused on helping eCommerce and DTC brands build profitable creative strategies and create top-performing ad creatives. She is a California-based design professional with over 15 years of industry experience.

On this show we often highlight how the marketing tech and landscape is always changing and evolving. The same can be said for the actual content and creatives used in marketing. The pace of “the scroll” is getting even faster and our attention spans even shorter. Now the onus is on getting your message across in an instant or risk getting lost in the feed.

Another striking pattern emerging in social media marketing is replicating popular trends from one platform across all the others. The popularity of TikTok has sparked the transition to short form video content. We have also seen the rise of user-generated content (UGC). This means that marketers now have to create a compelling message in 15 seconds or less, and even have users generate the content for them. Welcome to the Brave New World of Ad Creatives.

In this episode, Kunle and Lauren talk about what it takes to build creatives that convert. You will get to hear about what is working well now, how to create native content across platforms, leveraging UGC and creating content that gets click throughs. This is a great episode for marketers and business owners alike!

SPONSORS:
This episode is brought to you by:

MESA
This episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business.

TRY MESA FOR FREE OVER 14 DAYS on GetMesa.com or search for MESA on the Shopify App Store.

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.

Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.

You can try it for free at famous.co/2x.

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

On today’s episode, Kunle is joined by Dan McGaw, Founder and CEO of McGaw.io, an analytics and marketing technology consultancy. Dan is considered one of the original growth hackers, having led teams at Kissmetrics.com, CodeSchool.com, UTM.io and more.

We are currently living in a “gold rush” period of Martech. There are new tools popping up almost everyday. Many of these are great standalone tools, and almost all of them are super cool. It’s no surprise that many marketers fall for the shiny object syndrome. We buy tools without fully understanding how best to use them and more importantly, how to make them work with other tools we use. Sound familiar?

What we’re left with is a bunch of systems that don’t talk to each other. The result? We miss out on the golden nuggets that unified data can provide. That being said, just being deliberate about the tools we use is not enough. The ever shifting marketing landscape must also be accounted for. Stricter privacy laws, and the shift to 1st party data are going to have a massive impact on how you market. This is where expects like Dan come into the picture.

In this episode, Kunle and Dan talk about building a future-ready Martech Stack that utilises 1st party data. You will get to hear about why everything is moving towards 1st party data, how you can do it and which tools work best. This is a great episode for marketers and business owners alike!

SPONSORS:
This episode is brought to you by:

MESA
This episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business.

TRY MESA FOR FREE OVER 14 DAYS on GetMesa.com or search for MESA on the Shopify App Store.

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.

Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.

You can try it for free at famous.co/2x.

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

On today’s episode, Kunle is joined by Cactus Raazi, Best Selling Author of PRICE: Maximizing Customer Loyalty through Personalized Pricing. He is also founder and former CEO of Elefant Inc., now a part of Exos Financial, which leverages AI-powered pricing to build smarter marketplaces.

Businesses are often obsessed with collecting data points for visitors and users. This would be to build out email lists, sms lists and even social media audiences. More often than not, this type of data only comes through increased marketing spends. However, there is one source we can tap where users readily share their details - our customers.

All too often businesses either don’t collect the right data or simply don’t leverage the data they have to segment customers. We know all about segmenting audiences so as to send the right marketing campaign at the right time. But what if you can segment your customers and offer a personalised price basis on the value of those relationships? This would take your customer loyalty program to the next level.

In this episode, Kunle and Cactus talk about leveraging data and price as tools to maximise customer loyalty. You will get to hear about the difference between dynamic and personalised pricing, how you can segment and reward loyal customers. This is a great episode for business owners and marketers looking to level up their customer loyalty programs.

SPONSORS:
This episode is brought to you by:

MESA
This episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business.

TRY MESA FOR FREE OVER 14 DAYS on GetMesa.com or search for MESA on the Shopify App Store.

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.

Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.

You can try it for free at famous.co/2x.

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

Price: Maximizing Customer Loyalty through Personalized Pricing

On today’s episode, Kunle is joined by Sean De Clercq, CEO at KickFurther, a 7-year-old platform helping DTC and eCommerce brands raise inventory finance through crowdfunding.

Managing inventory levels is a perpetual puzzle for businesses dealing in physical products. Have too much and the costs eat into your profits. Too little and you risk being sold out and losing orders to the competition. Solving this problem through timely funding allows businesses to reap the benefits of placing bulk orders, being in control of their inventory, and ultimately boosting profits.

Kickfurther has innovated the way businesses can raise this crucial working capital, and it is through crowdfunding. Investors on their platform can fund inventory that will eventually be sold to someone else, and earn a commission along the way. This model offers a different and often quicker way for businesses to fund working capital.

In this episode, Kunle and Sean talk about using crowdfunding to fund your inventory. You will get to hear about the challenges businesses face with Cash Flow and Conversion cycles, and how crowdfunding could be a great way to raise working capital. This is a great episode for business owners and anyone interested in alternate sources of capital.

SPONSORS:
This episode is brought to you by:

MESA
This episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business.

TRY MESA FOR FREE OVER 14 DAYS on GetMesa.com or search for MESA on the Shopify App Store.

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.

Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.

You can try it for free at famous.co/2x.

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

On today’s episode, Kunle is joined by Brecker Brees Co-Founder at Pricestack, a customer data intelligence platform specialising in working with Shopify merchants.

All too often eCommerce merchants and DTC business owners don't have a “real” pricing strategy. They set prices based on competitor research and plain old gut feel. This might work at times but more often than not, you’ll be leaving money on the table.

This is not just applicable to product pricing, but also to your discount and bundling strategy. Which product to discount, how much to discount and when to offer that discount could make or break your profits. This is where data driven optimisation comes in.

In this episode, Kunle and Brecker talk about leveraging economic principles and data to optimise your pricing strategies. You will get to hear about the importance of finding equilibrium in pricing across all your products, building the right product bundles and leveling up your discount offers . This is a great episode for anyone wanting to know more about the technical side of pricing!

SPONSORS:
This episode is brought to you by:

MESA
This episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business.

TRY MESA FOR FREE OVER 14 DAYS on GetMesa.com or search for MESA on the Shopify App Store.

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.

Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.

You can try it for free at famous.co/2x.

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

On today’s episode, Kunle is joined by Michael Raven, Founder of Blazon Agency, a future-oriented brand launch agency specialising in crowdfunding campaigns in the UK and Europe.

On this show, we often highlight the massive growth in eCommerce over the last year or so. We are all indoors, so we all shop online. But this hasn’t just increased the number of shoppers online. This has also had another effect that could easily go unnoticed.

Not only are there more online shoppers, there are also many more shoppers willing to buy unique and never-seen-before products. Yes, this means the crowdfunding market is booming. This is no longer a niche where far-sighted shoppers come to find innovative products. This is now a thriving market full of people looking for something “different”. Crowdfunding is now a lucrative avenue for both new and established brands.

In this episode, Kunle and Michael talk about what it takes to plan and launch a successful crowdfunding campaign. You will get to hear about which products are best suited to crowdfunding, how established brands can use it and the mechanics of pre-launch and post-launch marketing . This is a great episode for anyone wanting to know more about crowdfunding!

SPONSORS:
This episode is brought to you by:

MESA
This episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business.

TRY MESA FOR FREE OVER 14 DAYS on GetMesa.com or search for MESA on the Shopify App Store.

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.

Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.

You can try it for free at famous.co/2x.

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

On today’s episode, Kunle is joined by Kimberly Maggard, Programmatic Advertiser at factor-a, a pioneer in Amazon vendor management with the combination of technology and agency performance working with over 100 international top brands.

With the upcoming changes in the media buying landscape, many brands are adapting their strategies and considering alternatives. One such alternative is Amazon Demand Side Platform (DSP). It is practically unscathed by the upcoming changes as almost all of its data is first party.

We’ve all shopped on Amazon, some more than others. This has made it a trusted choice for people the world over. Just to put things in perspective, upto 60% of product searches in the UK BEGIN on Amazon. That’s a lot of data with a fair amount of segmentation built in. But should DTC brands jump on the bandwagon?

In this episode, Kunle and Kimberly talk about all things Amazon DSP. You will get to hear about how the platform is structured, how the segmentation works, the media buying process and how DTC brands can get in on it . This is a great episode for marketers and business owners alike!

SPONSORS:
This episode is brought to you by:

MESA
This episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business.

TRY MESA FOR FREE OVER 14 DAYS on GetMesa.com or search for MESA on the Shopify App Store.

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.

Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.

You can try it for free at famous.co/2x.

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

On today’s episode, Kunle is joined by Darius Kunca, Co-founder of AdKings, a boutique eCommerce Omni-channel Funnels Growth Agency and host of the “Built to Scale” eCommerce Show Podcast.

If you’re a regular listener of this show, then you’d have definitely heard the word “omni-channel” before. You probably know that means being everywhere your customers are. But what is the right way to approach such a strategy? Should you focus on creatives or content or product bundles or ad spend? Turns out it’s all of this and a whole lot more. But surprisingly, before working on any of these, you need some strategic calculations and projections.

In this episode, Kunle and Darius talk about building and scaling omni-channel funnels. You will get to hear about building for a target ROAS, using counterintuitive funnels, facebook ads best practices, creating offers that convert and stepping up your attribution game to be future-ready. This is a great episode for marketers and business owners alike!

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.

Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.

You can try it for free at famous.co/2x.

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

On today’s episode, Kunle is joined by Chase Chappell, Founder of Chappell Digital Marketing. Chase is an internationally recognized authority in performance marketing, specialising in TikTok, Facebook, Youtube and Clubhouse.

As DTC and eCom businesses, it is imperative that we are wherever our audience is. Without a doubt, social media is an integral part of strategy for any brands doing business online. But with the growth of social media and explosion in adoption, there are now multiple channels that can be leveraged. It is no longer just Google and Facebook.

We all know about Tiktok. With over a billion users, a big chunk of which are in the age group of 13-24, it surely is an enticing platform to advertise on. However, as it is with anything new, there are many still on the fence about it. But if there’s something the last few years have taught us about social media, it is that those who adopt fast win big and those who are slow risk getting left behind.

In this episode, Kunle and Chase talk about the social media ads landscape with a laser focus on TikTok. You will get to hear about leveraging organic traffic, hacks for TikTok ads and campaigns, and best practices for creating and cross promoting content. If you’re someone looking to jump on the TikTok bandwagon, then this is just the episode for you!

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.

Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.

You can try it for free at famous.co/2x.

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

On today’s episode, Kunle is joined by Derric Haynie, Founder of eCommerce Tech - an agency specialising in researching, reviewing and recommending apps for your Shopify store.

5 apps, on average, are added daily to the Shopify app store. Considering the thousands already available, selecting the right app for your store becomes an arduous task. We all want to leverage the latest tech to get a leg up on the competition. But too many businesses don’t research apps enough and only realise the mistake once a new app breaks something in the store. Treating your store like your phone can prove to be very costly.

If you are looking for a new app, it is essentially because you’re looking to solve a problem. It is critical to examine the problem in the context of your overall business strategy. The app must check a lot of boxes, as we discuss in the episode, but most of all it should be compatible with your existing tech stack and resources.

In this episode, Kunle and Derric talk about the nitty-gritties of choosing apps for your Shopify store. You will get to hear about how to vet apps, how many you should have, how often you should audit them, and a bunch of recommended apps for different categories.

SPONSORS:
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.

Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.

You can try it for free at famous.co/2x.

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

On today’s episode, Kunle is joined by Tim Ash, CEO of SiteTuners. Tim is an authority on Evolutionary Psychology and Digital Marketing. He is a highly sought after speaker, consultant and author of the best-selling book “Unleash Your Primal Brain”.

There are tons of marketing tools and resources available today. Despite having access to such techniques, blueprints and methodologies, not all marketing is successful. The one that almost all successful marketers would agree on is that marketing starts with your customer. The better you know your customer, the better your chances of bagging more conversions.

That being said it is easy to forget that all customers are, well, human. There are certain behaviours and patterns hardwired in all of us. This is what drives our perceptions, decisions and actions. Knowing a bit more about why we make the decisions we make can help marketers really “get in our heads” and drive success.

In this episode, Kunle and Tim talk about how evolutionary psychology explains a lot about our purchase decisions. You will get to hear about decision making, creating memories, brand recall, and building communities. The concepts mentioned in this episode pervade all facets of life and business.

SPONSORS:
This episode is brought to you by:

Klaviyo
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.
Find out more on klaviyo.com/2x.

Rewind
This episode is brought to you by Rewind.
The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.
Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!
For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Famous
This episode is brought to you by Famous.
Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.
Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.
You can try it for free at famous.co/2x.

ShipBob
This episode is brought to you by ShipBob.
ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.
ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.
Go to Shipbob.com/2x to get $500 in free shipping credits today.

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On today’s episode, Kunle is joined by Trevor Crotts, Founder of Buddy Brands. Trevor is a serial entrepreneur who started out with pet products and is now a major proponent of using 3d models and mixed reality in eCommerce.

With limited or no access to brick-and-mortar stores during the pandemic, almost all types of products have now moved online. So now we have more people buying products they’ve never seen in person. This has taken the importance of product images and descriptions to another level. Customers want what they see while ordering. Otherwise you get (lots of) returns and loss of credibility.

On the flipside, it is already well established that great product images help with conversion. But if you can provide customers with a 360-degree view of the product, you are really getting a leg up on the competition. You are effectively allowing the customers to touch and turn over the product in their hands - all from the safety of their home. The result? User experience and Conversion rate skyrocket. You are looking at an average jump of 30% in conversion rate!

In this episode, Kunle and Trevor talk about using 3d models and mixed reality in eCommerce. You will get to hear about triggering sales with emotions, using 3d models and mixed reality on product pages, and best practices on moving your catalogue to 3d models. This episode is a sneak peek into a technology that is rapidly becoming a norm!

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x. ShipBob This episode is brought to you by ShipBob. ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America. ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped. Go to Shipbob.com/2x to get $500 in free shipping credits today.

On today’s episode, Kunle is joined by Will Laurenson, Founder of Customers Who Click - a Customer Value Optimisation consultancy and podcast. Will helps DTC brands optimise customer experience to convert customers that bring higher lifetime value.

Paid acquisition is a go-to strategy for most eCom and DTC brands. While this brings in new customers, they don’t always stick around to become repeat customers. When a customer buys purely based on incentives (discounts and rewards), their repeat purchase is also driven by those same incentives. This is not viable for the business.

Cracking the code of bagging customers who understand and value your brand is a key determinant of success. Boosting Lifetime Value (LTV) is becoming the top focus of businesses looking to build long term profitability. Today’s guest, Will believes that LTV is one of the three major pillars that drive customer value.

In this episode, Kunle and Will talk about building an entire business strategy with the goal of boosting customer value. You will get to hear about conversion rate optimisation, CX goals, retention strategies and the KPIs you should be tracking. This is a great episode for marketers and business owners!

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x. ShipBob This episode is brought to you by ShipBob. ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America. ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped. Go to Shipbob.com/2x to get $500 in free shipping credits today.

On today’s episode, Kunle is joined by Samir El-Sabini, Co-founder and CEO at Juni - the Digital Bank made for Media Buying. The platform aims to provide eCom businesses access to banking power, and has a waiting list of over 3000 while still being in Beta.

When entrepreneurs think about launching a new DTC or eCom business, the focus is usually on the product. While identifying the right product and market can help you drive revenue, other nitty-gritties like compliance and banking can put a dent in your profitability.

Most payment gateways have settlement periods ranging from 3-7 days. Delayed access to payouts can create cash flow issues for businesses. While access to credit in the eCommerce industry has certainly improved, choosing the right option for your business is still a very real challenge. This is where Juni is trying to reimagine banking for eCom and Media buying firms. Their services are completely focused on alleviating the pain points in eCommerce banking and credit.

In today’s episode, Kunle and Samir talk about the typical financial challenges faced by eCom businesses. You will get to hear about how specialised knowledge, automation and credit solutions can help overcome those challenges. This is a great episode for businesses selling internationally. There is also a special offer for 2xers!

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x.

On today’s episode, Kunle is joined by Louis Lavedan, Strategic Partner Manager EMEA at Gorgias - a Paris-based eCommerce customer experience platform. The platform allows you to create a unified stream to offer effective customer service on all platforms. Gorgias is trusted by over 5500 merchants.

What do you think of when you hear “Customer Experience”? The common answer would be sending shipping info, handling returns and answering post-purchase questions. If you are of this opinion too, then you’re leaving money on the table!

Customer experience (CX) has really come into the spotlight with the explosive growth of eCommerce. For successful brands, CX is a pillar for driving sales and retention. Being wherever the customer is and responding promptly is the difference being gaining, retaining or losing a customer. However, keeping tabs of all communication channels and offering prompt customer service can be daunting. This is where a platform like Gorgias comes in.

In today’s episode, Kunle and Louis talk using technology to build a CX that’ll set you apart. You will get to hear about how segmentation and automation can instantly boost productivity and drive revenue. This is a great episode for eCommerce brands of all sizes!

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x.

On today’s episode, Kunle is joined by Raúl Galera, Chief Advocate at ReferralCandy - a customer referral platform that gets shoppers to refer their friends and drive word-of-mouth. The company has worked with over 30,000 brands since launching in 2009.

In today’s market, a company’s long-term success is closely linked to their cost of acquiring new customers. Cracking the right marketing mix that enables consistent acquisition and retention is what keeps marketers up at night.

It's safe to say that every brand wants more word-of-mouth referrals. There are many advantages of word-of-mouth marketing, most of all that it doesn’t cost anything. But building a reputation that drives organic customer acquisition is not just about creating buzz or being seen more. It starts with a solid product and an even better customer experience. But that being said, there are systems you can put in place that make referrals a bit more likely. This is where a platform like ReferralCandy comes in!

In today’s episode, Kunle and Raúl talk about all things referral marketing. You will get to hear about what it takes to build a solid base that breeds loyal customers, the right time to activate customers, what incentives to offer and other best practices. This is a great episode for marketers - regardless of your industry or scale!

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x.

On today’s episode, Kunle is joined by Chris Shipferling, Managing Partner at Global Wired Advisors - an investment bank specialising in buyouts in the DTC segment. Together with his highly experienced team, Chris provides companies with comprehensive financial advice and strategic planning through the sales transaction.

Entrepreneurs start businesses for various reasons. For some it will come to represent their life’s work and carry on for decades. For others it is an asset to grow, nurture and ultimately sell for a profit. The latter is definitely the more prevalent scenario, especially in the DTC world. Almost every other day, we read about businesses getting bought and sold for huge sums of money.

Buyouts are becoming more common and aided by the stellar growth spurt of eCommerce, money has come flooding into the market. More VCs, PEs and Investment banks are on the lookout for companies ripe for sale. However, with more opportunity comes more noise and different challenges. It is easy for founders to take their eye off the ball, i.e. their business, while seeking out and speaking to investors.

In today’s episode, Kunle and Chris talk about the ins and outs of an exit strategy. You will get to hear about how investors screen businesses, what metrics they look at, and how transactions are modelled. This is a great episode for anyone building a business (whether or not they plan to sell it in the future).

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x.

On today’s episode, Kunle is joined by Bob Braham, CEO of Famous - a mobile-first platform that helps build stunning storefronts and landing pages for shopify stores. With Famous, you can build premium pages without code using the super intuitive page builder.

Gone are the days when having a great-looking online store was a novelty. ECommerce is now front and centre across all industries. To compete, and indeed survive, in today’s market, you need a store that not only works well but also helps you stand out from your competitors. Not every business has the means to hire developers to build trendsetting landing pages and storefronts.

This is the very problem that Famous solves with it’s page builder. You can create custom mobile-first landing pages and product pages in minutes - all without code. Famous completely integrates with your Shopify store. Now even bootstrapped businesses can build premium pages with additional spend (and headache!). This means quicker launches and iterations that will help drive growth.

In today’s episode, Kunle and Bob talk about Famous’ unique offering and positioning to help both businesses and design agencies. You will get to hear about the company’s background and plans for the future.

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x.

On today’s episode, Kunle is joined by Stefan Jordev, Director of Marketplace Strategy at Bobsled - a digital marketing agency that has successfully launched 100+ brands on Amazon and managed millions of dollars in monthly sales. The founder of Bobsled was a guest on the show way back in season 2.

DTC brands pride themselves on being able to control all aspects of customer experience. Be it UI on their website, packaging or fulfillment and returns. Building a rapport and direct connect with the customer is a key driver. While selling on Amazon and other marketplaces, you lose control of the experience and connect with the customer. This is why many DTC and eCom brands steer clear of marketplaces.

But with growing competition and an extremely volatile market, being omnipresent is growing in importance. Being everywhere your customers are is a soon-to-be norm. That being said, DTC brands have a lot of apprehension about how to make the transition to marketplaces and replicate their success on the platform.

In today’s episode, Kunle and Stefan examine the case for DTC brands to start selling on Amazon. You get to hear about how to prepare for transition, leverage Amazon’s programs and ads to succeed on the platform.

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x.

On today’s episode, Kunle is joined by Guillaume Cabane, a SaaS Growth Hacker with over 2 decades of online selling expertise. He has been a growth advisor to high Growth SaaS Startups including G2, Gorgias, Metadata, Madkudu and also worked for Apple.

All businesses, whether eCommerce, DTC or otherwise, grapple with an ever present challenge: “how do we compete?”. Competing on price is difficult, as the race to the bottom has eroded margins almost completely. Competing on product is also easier said than done, because creating a truly innovative product requires huge investments in R & D. So in a market where there is no room in pricing and products are more or less standardised, how can we compete?

To answer this question, ask yourself, if given a choice would you buy a certain product from Amazon or a smaller-relatively unknown store? Chances are you would say Amazon. Why? Because you know what to expect in terms of customer experience. A seamless, hasslefree shopping experience is enough to win over customers.

In today’s episode, Kunle and Guillaume discuss how creating a seamless, responsive and easy experience for customers can be a key driver of growth. Guillaume talks about what eCommerce can learn from SaaS and also shares some key CX metrics to track for driving growth.

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x.

On today’s episode, Kunle lays out the key pillars that’ll drive growth for DTC brands in 2021. He distills the experience of having worked with over 60 businesses in the last 3 years into key action points all brands can (and should) implement.

2020 was a landmark year for eCommerce, where growth and adoption went into fast-forward. The brands that could adjust and pivot prospered, those that couldn’t perished . In light of the pandemic the entire business landscape changed. Manufacturing, supply chain, marketing, fulfillment, customer service and everything else in between had to be rethinked. The very way customers perceive brands and “feel” about products has shifted.

2021 has started off much in the same vein as 2020. Emotions are running high all over the world. Building a “connect” with your audience is more important now than ever before. This approach has to drive everything from product launches to marketing to customer service. The businesses that maximise lifetime value of customers will maximise profits in the long-term.

On today’s episode, I lay out my top strategies and tips that marketers or business owners can implement in 2021. It is my personal mission to make an impact in eCommerce. If you find our content useful, then please leave us a review or reach out to us on social media. Thank you and onto the episode!

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x.

On today’s episode, Kunle is joined by Chase Dimond, Partner at Structured Social. Chase is a leading eMail Marketer who has generated over $50 Million in attributable revenue from eMail marketing. He is always willing to share knowledge and educate, and this reflects in his large following on social media.

There are sweeping changes taking place in the marketing landscape as you read this. With privacy becoming better protected, the ability to “buy” revenue is diminishing. But there is one medium that allows you to connect with prospects on a personal level, and not depend on third parties. Yes, we are talking about eMail. In the age where customer retention could mean the difference between success and failure, eMail marketing is a stand-out performer.

Whether you are a small business or an 8-figure business, eMail marketing can help you convert leads and retain customers. Email allows you to segment your audiences and hit them at the right time with the right offer. With the host of powerful tools available to leverage email marketing, the possibilities are endless. But getting it right is easier said than done!

On today’s episode, Kunle and Chase get into the real nitty-gritties of what it takes to run successful eMail marketing campaigns. You will get to learn a ton about flows, campaigns, segmentation, split testing, list building, and tying it all together to drive revenue. Whether you are new to eMail marketing or a veteran, there are golden nuggets for you in this one!

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x.

On today’s episode, Kunle is joined by Nick Shackelford, Managing Partner at Structured Social. Nick is a seasoned performance marketer and media buyer who works with over 100 brands. He is an active part of the ecosystem that is going to be affected by the upcoming iOS changes. His previous appearance on the show was one of our most popular episodes of 2020.

If you’ve been following the Martech news in 2020, you may have noticed the ongoing spat between Apple and Facebook. Facebook even put out full-page newspaper ads criticizing Apple. At the center of all the back-and-forth is privacy. More specifically it is a prompt called App Tracking Transparency (ATT), which will rollout in the coming days. This prompt will ask you to Opt-in or Opt-out of data sharing for each of your apps.

Why is this a big deal? If you are a DTC or eCommerce brand, then chances are that Facebook ads are a major part of your marketing strategy. Both Facebook and Facebook ads thrive on users data. You get better targeting, metrics and attribution because of this data. But that’s all going to change now. Over 50% of the buying audience have iOS devices. A chunk of those users might stop sharing data, and alter the marketing landscape for good.

On today’s episode, Kunle and Nick look at the genesis of ATT, how it is going to affect Facebook marketing and how you can brace for impact when the changes roll out. Whether you’re a marketer, business owner or just a consumer - you’re probably on Facebook and you definitely don’t want to miss this one!

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x.

On today’s episode, Kunle is joined by Andrew D’Souza, Co-Founder and CEO of Clearbanc - a company that helps high growth eCommerce businesses raise money without diluting equity. Clearbanc is the biggest eCommerce investor in the world, having invested more than a billion dollars in almost 3000 businesses since being founded in 2015.

We all know eCommerce is booming, and there are opportunities for explosive growth cropping up everywhere. But each business has its limitations. Capitalising on these opportunities usually involves spending more on marketing, growing your team and having bigger inventory. All of these are easier said than done. At the end of the day it comes down to the amount of capital you have on hand.

Raising funds is no mean feat either. On one hand you have the option of raising venture capital - where after investing a lot of time and resources you could just lose control of your company; on the other hand, you have debt financing - where you could lose everything you own if things don’t go well. Clearbanc’s mission is to solve this funding dilemma. Clearbanc has the system’s in place to analyse your business and give you an offer instantly. You can raise funds without the hassles and stress of VCs and banks.

In today’s episode Kunle and Andrew discuss strategies for DTC businesses to raise funds and grow in the current eCommerce ecosystem. You will get to hear about future trends and opportunities, and how they all tie into being omnichannel. You certainly don’t want to miss this one!

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile. Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more. You can try it for free at famous.co/2x.

This is the trailer for 2X eCommerce

Hi 2Xers - welcome to the 2x Ecommerce Podcast Show! I am your host - Kunle Campbell….

And this is The eCommerce Podcast Show dedicated to rapid growth in the direct-to-consumer ecommerce space.

If you work in marketing at an ecommerce business or are a founder, I’m going to help you sell more direct-to-your-customers

Each week on this podcast, I interview an expert, a founder of direct-consumer ecommerce business, or a representative from a best-in-class ecommerce SaaS product

We are focused on helping you improve ecommerce growth metrics such as - Conversions, - Average Order Value, - Repeat Customers - Your Audience Size and - Ultimately Sales

Their remit is simple - help you sell more sustainably!

On today’s episode, Kunle reflects back on 2020 and shares his 5 biggest eCommerce lessons and 3 biggest life lessons. It has been a landmark year in many respects and the lessons learnt this year will surely endure in the near future.

2020 started off much like any other year: businesses were making plans and strategies to expand and diversify. But come March, the world came to a grinding halt. Nobody really knew where this would lead to and when things would be “normal” again. Uncertainty ruled the world!

But as some of the dust began to settle, one thing was clear - the “business model” of our world is going to change. Stores and businesses pulled down their shutters (many of them for good). People were stuck at home. Human interactions, which we took for granted all along, suddenly disappeared from our lives.

In many ways it was chaos. But with chaos also comes opportunity. As most of our lives moved online, eCommerce got a real shot-in-the-arm. eCommerce growth fast-forwarded nearly 4-5 years. The businesses that could pivot and adjust to the new world have recorded their best year to date.

We’ve seen a huge shake-up in the way we do business globally. This is going to fundamentally change both sales and marketing strategies going forward. In today’s episode I share some of my key learnings from a year full of learnings, and hope that these will help you and your business in 2021!

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

On today’s episode, Kunle is joined by Kristine Venta Diemoz, Senior Manager - go-to-market strategy and operations at eBay, which is the 3rd largest eCommerce website in the US and has a global user base that’s 183 million strong!

Product auctions, refurbished goods, difficult-to-find products - these are some of the things many of us immediately associate with eBay. And with good reason. There is no other marketplace quite like eBay. But how good or suitable is eBay for DTC brands?

Most DTC brands tend to steer away from eBay for concerns of brand equity and perception. But there are ways to use the unique set up of eBay to your advantage. You have full control on many aspects and also an option to sell without paying fees. Users come to eBay looking for good deals and are not sticklers for brand new goods. This makes eBay ideal for repurposing returned items and offering stock clearances.

In today’s episode Kunle and Kristen discuss the unique proposition of the eBay marketplace and why it might be too big to ignore for DTC and eCommerce brands!

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

On today’s episode, Kunle is joined by Michael Vadini, Founder & CEO of Glew.io - an eCommerce Analytics and Business Intelligence platform founded in 2014. Glew makes it easy to analyse key data points and make decisions that positively impact your bottom line.

Almost every interaction of an online business generates a data point. It is also possible to get your hands on all this data. You are looking at data from your products, traffic, ads, social media, cart, blogs and accounting apps to name a few. It is said that the average online business has no fewer than 26 sources of data. Even for a seasoned data analyst, getting actionable insights from such disparate data is no easy task. As a result, (too) many businesses don’t leverage the data they have to make more informed decisions.

Almost every business owner or marketer knows of terms like Average Order Value (AOV), Lifetime Value (LTV) and Cost of Acquisition (CAC). These are the buzzwords that dictate business strategy and ultimately success or failure. Getting accurate reports on these metrics is easier said than done. This is where platforms like Glew come in. With over 95 integrations (and counting), you can harness the power of all your data and boost profitability of your business.

In today’s episode Kunle and Michael discuss the evolution of Glew and how it helps businesses solve the riddle of their data. This is a great episode for businesses of all sizes!

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

On today’s episode, Kunle is joined by Taylor Lagace, Partner, Co-Founder of Kynship - an Influencer Marketing Agency. Taylor started out his marketing journey with an NFL Agency before building out the influencer marketing department at Common Thread Collective.

Too many growing DTC and eCommerce brands leave influencer marketing out of their marketing strategy. And you can’t really fault them for doing so. The influencer ecosystem is complex in many ways. There are many “wanna-be” influencers with fake/unengaged followers, the “bikini-clad” influencers that have only one type of followers, and others still who quote astronomical figures for one-off posts. Influencers have gotten a bad rep and it’s easy to see why.

But at the same time you see brands that have cracked the code of influencer marketing and are using it to skyrocket their growth. How can brands with limited marketing spends leverage the potential of influencers? Our guest today lays out a simple process to get started with influencer marketing while getting your money’s worth.

In today’s episode, Kunle and Taylor discuss the nitty-gritties of influencer marketing and bust more than a few myths along the way. If you have questions like: how do I find the right influencers? Or Which social platform works best? Or How do you build a funnel with influencer content? Or even which tools should you use for your campaigns?, then this episode is an absolute goldmine for you!

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

On today’s episode, Kunle is joined by Jeremy Parker, Co-founder and CEO of Swag.com - B2B eCommerce marketplace for promotional products. Jeremy shares the company’s growth story since being bootstrapped in 2016 to becoming the fastest growing promotional product company in the US.

After having started off doing door-to-door marketing, they have grown to having over 5000 B2B clients, many of which are enterprise-level companies. Leveraging their awesome brand recall they have built a robust platform that provides a retail eCommerce experience at a bulk B2B level. It is no surprise that Swag.com has achieved 2000% growth in a 3 year period, and are actually growing during the pandemic while competitors are struggling.

In today’s episode, Kunle and Jeremy discuss what it takes to grow and scale a B2B eCommerce business. You get to hear about sales and marketing strategies, managing complex operations and getting your user experience right. This is a great episode you don’t want to miss!

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

On today’s episode, Kunle is joined by Deividas Mikocionis, Co-founder and Head of Growth at Sugatan.io - an eCommerce Growth Hacking Agency. Kris Sugatan, the company’s other Co-Founder is also a past guest on the show. The company has grown from having 7 to 70 employees in this period.

After starting out as a facebook ad agency, the team at Sugatan quickly realised that each company has it’s unique requirements. Focusing purely on facebook ads can only take you so far. The company pivoted to an incubator model, where they closely partner with companies to achieve aggressive growth. They believe in being agile and adopting new channels to drive growth. They have successfully taken companies at different stages to $30M+ levels.

Every company is seeking a formula or blueprint for rapid growth. Deividas and Sugatan have put together a formulaic system of growth that is based on some key principles. In today’s episode, Kunle and Deividas discuss the framework for hitting $30M. You will get to hear about key lever points to focus on, how to use product launches and much more.

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

On today’s episode, Kunle is joined by Vikas Bhambri, Senior VP Sales at Kustomer - a New York-based Omnichannel CRM platform. Kustomer delivers data from multiple sources through a single customer-view, allowing companies to deliver consistent and personalized customer service.

Most eCommerce and DTC companies need repeat customers to be successful. Yet a majority of these companies fall into the trap of only targeting new customers. ECommerce adoption may be at all-time high, but that is also driving up the (dreaded!) cost of acquiring (CAC) new customers. An unsustainable cost of acquisition is one of the leading reasons why startups fail. Maximising the Lifetime Value (LTV) of existing customers is a real focus as eCommerce continues to boom. This is where customer experience (CX) comes in.

Realising that CX is crucial is one thing, but getting it right is a different thing altogether. Growing adoption across all digital platforms is changing the ground rules and expectations of CX. There are multiple facets to an effective CX strategy. Getting it right is no longer a good-to-have, it can be the difference between success and failure.

Kunle and Vikas discuss the pillars of every effective CX strategy, where to start and how to scale your CX strategy. Whether you are an established brand or a small business, there are great takeaways for you in this episode!

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

On today’s episode, Kunle is joined by Tyler Sullivan, Founder of BombTech Golf - an 8-year-old DTC Golf equipment manufacturer. He is also a partner at EcomGrowers - a marketing agency specialising in email marketing, which is also a platinum agency for Klaviyo.

In previous episodes, we have had business owners who have spoken about building a self-sufficient team and bringing expertise in-house. On today’s episode, we’ll get the scoop on how to do the opposite - build a successful business with a super lean team. Tyler has built an 8-figure business, but still only has 2 employees. No, that’s not a typo error. Tyler shares his story about how passion, happenstance, smart decisions and (a lot of) hard work has let him build successful businesses that can now run without him.

Kunle and Tyler talk about how KPIs are more important than the number of employees you have, and how building a variable-cost business model boosts flexibility and scalability. Whether you’re a DTC manufacturer or someone working on an eCommerce side hustle, this show has value for you!

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Bolt

This episode is brought to you by Bolt.

The fastest ecommerce checkout in the industry. Bolt loads 10x faster than native checkouts, with an average checkout duration of over 30 seconds.

Bolt is mobile-native with no scroll on mobile screens. It offers a zero-fraud guarantee and has 42% fewer fields than native checkouts. Bolt supports Stripe, Apple pay, Paypal and several more payment gateways and providers.

Bolt is offering a completely free checkout audit to 2x listeners. Head Over to Bolt.com/2x to get your free checkout audit now!

On today’s episode, Kunle is joined by Saksham Sharda, Creative Director at Outgrow, an interactive marketing engagement platform that enables brands to build and launch interactive calculators and viral quizzes that help engage website visitors and generate more leads.

eCommerce and DTC businesses pride themselves on offering their customers a wide variety of products to choose from. Yet most of the time we find that visitors browse a bunch of pages but leave without buying anything. This often gets interpreted as a lack of options - when in fact it’s the opposite. Our guest today argues that customers get overwhelmed by too many choices and simply can’t decide what to buy! This is called Decision or Choice Paralysis.

So how can we help customers overcome this dilemma to then click and buy? By giving them a nudge in the right direction so that they quickly zero in on what they came for. This is where interactive marketing content comes in. Creating interactive applets and widgets that fit your products and customers bridges the divide and can lead to higher sales.

Kunle and Saksham talk about the why and how of using interactive marketing content. You will get to learn from sample use cases, best practices and creative ideas for interactive content - and how to get it done with simple drag-and-drop tools. This is a great episode for founders, marketers, influencers and anyone looking to understand how interactive marketing content can improve eCommerce conversions!

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Bolt

This episode is brought to you by Bolt.

The fastest ecommerce checkout in the industry. Bolt loads 10x faster than native checkouts, with an average checkout duration of over 30 seconds.

Bolt is mobile-native with no scroll on mobile screens. It offers a zero-fraud guarantee and has 42% fewer fields than native checkouts. Bolt supports Stripe, Apple pay, Paypal and several more payment gateways and providers.

Bolt is offering a completely free checkout audit to 2x listeners. Head Over to Bolt.com/2x to get your free checkout audit now!

On today’s episode, Kunle is joined by Kelley Thornton, Co-Founder & CEO of Tiege Hanley, a Chicago-based self-funded men’s grooming DTC brand. Kelley is a 20+ year veteran in the consumer goods industry and has led Tiege Hanley to being a 8-figure company within 2 years of launching in 2016.

What does it take to grow a truly niche product? A product where you don’t just have to become a part of the narrative, but you must help build up the narrative. Tiege Hanley has achieved tremendous success in this very situation and can be a great case study for new and upcoming consumer brands. They have cracked the code of the men’s grooming market by having a robust team, choosing the right platform to market on and working with influencers that truly embody what their brand stands for. A 95% user subscription rate is testament to this fact.

In today’s episode, Kunle and Kelley go through the awesome growth story of Tiege Hanley. You will get great insight on growing with influencers and tenets of building a successful subscription model. Whether you’re a business owner or marketer, this is a great episode for you!

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Bolt

This episode is brought to you by Bolt.

The fastest ecommerce checkout in the industry. Bolt loads 10x faster than native checkouts, with an average checkout duration of over 30 seconds.

Bolt is mobile-native with no scroll on mobile screens. It offers a zero-fraud guarantee and has 42% fewer fields than native checkouts. Bolt supports Stripe, Apple pay, Paypal and several more payment gateways and providers.

Bolt is offering a completely free checkout audit to 2x listeners. Head Over to Bolt.com/2x to get your free checkout audit now!

On today’s episode, Kunle is joined by Mike Potter, Co-Founder and CEO of REWIND, an Ottawa based software company founded in 2015 that provides easy and convenient backup solutions for businesses using SaaS platforms. Rewind is a spotify-plus certified app and helps secure over 20,000 businesses across 3 platforms.

2020 has already been a year where eCommerce has grown rapidly in our post-covid world. Black Friday and Cyber Monday are just around the corner, and it’s anyone’s guess as to how big they will be this year. At a time like this, eCommerce and DTC businesses are undoubtedly focused on being ready for what looks like a bumper sale. But what if the functionality or security of your store is compromised at the eleventh hour? Having a malfunctioning store could have huge ramifications this year more than ever.

In today’s episode, Kunle and Mike bust some myths and lay out some security best practices that every online store owner should follow. You will get answers to questions like why SaaS services don’t provide account-level backups? How should you vet app companies and developers? You will also get a store security checklist which you can implement for the upcoming sales and beyond. Whatever the size of your online business, you don’t want to miss this one!

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Bolt

This episode is brought to you by Bolt.

The fastest ecommerce checkout in the industry. Bolt loads 10x faster than native checkouts, with an average checkout duration of over 30 seconds.

Bolt is mobile-native with no scroll on mobile screens. It offers a zero-fraud guarantee and has 42% fewer fields than native checkouts. Bolt supports Stripe, Apple pay, Paypal and several more payment gateways and providers.

Bolt is offering a completely free checkout audit to 2x listeners. Head Over to Bolt.com/2x to get your free checkout audit now!

On today’s episode, Kunle is joined by Kilian Markert, a Consistent Performance Mentor who helps busy, ambitious business owners transform into Consistently Energized and High Performing Leaders who don’t burn out while scaling.

We juggle multiple tasks and wear many hats each day as high performing professionals and business owners. We often feel flat or low on energy and ideas. Social media gurus have taught us that it's because we aren’t motivated or disciplined enough. That we must push harder. And before you know it, your system breaks down and your work and personal life suffer. But do we truly know what causes this?

In today’s episode, Kilian helps break down some of the key concepts and drivers of consistent energy and motivation levels. How many of us truly align our actions with our identity? Why do we keep failing at developing productive habits? Why do our energy levels fluctuate so much? How do we become more disciplined? Killian answers all of these questions and shares actionable insights on how to truly realise your potential.

Whether you’re a business owner looking to boost your performance or just someone who wants to live a more fulfilled life, be sure to catch this episode!

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Bolt

This episode is brought to you by Bolt.

The fastest ecommerce checkout in the industry. Bolt loads 10x faster than native checkouts, with an average checkout duration of over 30 seconds.

Bolt is mobile-native with no scroll on mobile screens. It offers a zero-fraud guarantee and has 42% fewer fields than native checkouts. Bolt supports Stripe, Apple pay, Paypal and several more payment gateways and providers.

Bolt is offering a completely free checkout audit to 2x listeners. Head Over to Bolt.com/2x to get your free checkout audit now!

On today’s episode, Kunle is joined by Aadith Moorthy, Founder & CEO of Radial, a 1-year old Deep learning & AI startup based in the San Francisco Bay area . Aadith is a Stanford Knight-Hennessy Scholar, and shares his insights about the future of 1:1 personalisation.

Picture this: You walk into a big store which has all sorts of products. But instead of having to browse all the aisles to find what you want, what if all the products you are likely to be interested in are neatly arranged in a special rack just for you? That is the potential power of using AI and Psychographics in eCommerce.

Whether you are on social media or Netflix or Amazon. The content you see is personalised to your history, interests and other data points, and it is meant to predict what you are likely to see and buy. 1:1 personalisation is here to stay, and is going to get more and more integrated in all external interactions we have. It is the future of targeting your customers and increasing sales.

In this episode, you will get to understand how Psychographics are built and used to personalise content and increase sales. Tune in to get a sneak peek at the future of personalisation and targeting for DTC and eCommerce brands.

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Bolt

This episode is brought to you by Bolt.

The fastest ecommerce checkout in the industry. Bolt loads 10x faster than native checkouts, with an average checkout duration of over 30 seconds.

Bolt is mobile-native with no scroll on mobile screens. It offers a zero-fraud guarantee and has 42% fewer fields than native checkouts. Bolt supports Stripe, Apple pay, Paypal and several more payment gateways and providers.

Bolt is offering a completely free checkout audit to 2x listeners. Head Over to Bolt.com/2x to get your free checkout audit now!

On today’s episode, Kunle is joined by Isaac Kuhlman, Amazon Brand Developer and Co-founder of REAL Coaching. He started his journey business back in 2013, and since then has set up a successful coaching practice and a 7-figure course on Udemy. The brands he has worked with have grossed over $12 million in sales. He has also been mentoring sellers and businesses for over 5 years now.

Amazon alone accounts for more than 50% of eCommerce transactions in the U.S and U.K. It is the proverbial “Elephant in the room” for most DTC brands. Amazon is almost too big to ignore, even for DTC brands with well established channels of their own. But as with every other channel, not everyone gets it right. In this episode, Isaac sheds light on the inner workings of the Amazon ecosystem and how DTC brands can leverage it as a profitable channel for their business.

We have all seen the Facebook and YouTube ads saying “Start a successful Amazon business with $500”. Many of us might even know someone who is running a successful Amazon business. But how much does it truly cost to get going and make money on Amazon? How do you pick the right product and keyword? How long does it take to start ranking? In this episode, we will cover all this and much more about selling on Amazon and FBA.

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Bolt

This episode is brought to you by Bolt.

The fastest ecommerce checkout in the industry. Bolt loads 10x faster than native checkouts, with an average checkout duration of over 30 seconds.

Bolt is mobile-native with no scroll on mobile screens. It offers a zero-fraud guarantee and has 42% fewer fields than native checkouts. Bolt supports Stripe, Apple pay, Paypal and several more payment gateways and providers.

Bolt is offering a completely free checkout audit to 2x listeners. Head Over to Bolt.com/2x to get your free checkout audit now!

On today’s episode, Kunle is joined by Roy Morejon, Co-Founder & President of Enventys Partners - a full-service turnkey product launch agency based in Charlotte, NC. Roy’s company is the brains and agents behind multiple million dollar kickstarter campaigns. He has over 20 years experience in delivering digital marketing campaigns and product launches.

In past episodes, we have had guests talking about first hand experiences with their own Kickstarter campaigns. But today’s guest brings the experience of creating and scaling over 80 million-dollar campaigns. He shares how after starting out as a marketing agency, his company merged with a product development company to offer end-to-end product launch services for inventors.

Roy shares specific examples and insights from the over 2000 products he has helped launch. You get to learn about everything from crowdfunding platforms to building prototypes to pre-launch marketing and post-crowdfunding best practices. There are great nuggets of information here for everyone. You certainly don’t want to miss this one!

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Bolt

This episode is brought to you by Bolt.

The fastest ecommerce checkout in the industry. Bolt loads 10x faster than native checkouts, with an average checkout duration of over 30 seconds.

Bolt is mobile-native with no scroll on mobile screens. It offers a zero-fraud guarantee and has 42% fewer fields than native checkouts. Bolt supports Stripe, Apple pay, Paypal and several more payment gateways and providers.

Bolt is offering a completely free checkout audit to 2x listeners. Head Over to Bolt.com/2x to get your free checkout audit now!

On today’s episode, Kunle is joined by Josh Wetzel, Chief Revenue Officer of OneSignal - the most widely used push notification delivery and marketing platform for mobile applications and websites. They are an 8 year-old company based in Palo Alto, California. Josh is a veteran in the eCommerce industry and has been part of OneSignal’s incredible growth over the last few years.

The growth of eCommerce has inevitably been fast tracked this year. And given our post-COVID lifestyles, it is likely to grow all the more. ECommerce businesses are investing more than ever into adopting an omni-channel marketing approach. In the past few episodes, we have covered many of these marketing channels. Today, we talk all about Push notifications, and who better to learn from than the biggest player in the business.

Josh shares insights and some do’s & don’ts about using Push notifications for marketing and branding. You will get to hear about the enormous potential of Push notifications - so enormous that OneSignal’s founders pivoted to this business after launching as a mobile game studio!

OneSignal has over 1 million customer companies (!), and Josh shares some very useful nuggets and best practices learned from their experience. So whether you already use push notifications or are curious on how to get started, be sure to catch this episode!

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Bolt

This episode is brought to you by Bolt.

The fastest ecommerce checkout in the industry. Bolt loads 10x faster than native checkouts, with an average checkout duration of over 30 seconds.

Bolt is mobile-native with no scroll on mobile screens. It offers a zero-fraud guarantee and has 42% fewer fields than native checkouts. Bolt supports Stripe, Apple pay, Paypal and several more payment gateways and providers.

Bolt is offering a completely free checkout audit to 2x listeners. Head Over to Bolt.com/2x to get your free checkout audit now!

On today’s episode, Kunle is joined by Jason Wong, Founder of Wonghaus Ventures and Doe Lashes. Jason helps other brands streamline sourcing and manufacturing as well as leverage influencer marketing. He is also a consultant and advisor to brands like Universal Music and Adidas. All this at the age of 23!

Many new entrepreneurs can’t resist the lure of the dropshipping business model. When we think of dropshipping, we tend to think of Aliexpress. But we also think of the all-too-familiar reports of unreliable products and dubious/fake suppliers. Jason speaks about the problems of sourcing products from China and how his firm simplifies the process for companies in the West. He has made it his mission to “clean up” dropshipping’s bad rep.

Jason talks about why product design is vital, and how you can work out an entire branding & marketing strategy by working backwards from a mascot. You will also get to hear about why influencer marketing works (and doesn’t always cost a bomb).

This episode has a bit for everyone, right from sourcing and manufacturing to product design to marketing and branding. You will hear about how you can stand out (even in a saturated market) and hacks to bump up your AOV.

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Bolt

This episode is brought to you by Bolt.

The fastest ecommerce checkout in the industry. Bolt loads 10x faster than native checkouts, with an average checkout duration of over 30 seconds.

Bolt is mobile-native with no scroll on mobile screens. It offers a zero-fraud guarantee and has 42% fewer fields than native checkouts. Bolt supports Stripe, Apple pay, Paypal and several more payment gateways and providers.

Bolt is offering a completely free checkout audit to 2x listeners. Head Over to Bolt.com/2x to get your free checkout audit now!

On today’s episode, Kunle is joined by Alex Beller, Co-Founder & President of Postscript, a 2 year-old SMS-marketing platform built for eCommerce brands. Alex is an SMS marketing expert. Alex shares his insights on how the industry has evolved and progressed since his previous appearance on the show.

Alex speaks about why SMS marketing works as a revenue generator and what makes it tick. He shares some of the interesting resources his company has built and is working on for the eCommerce ecosystem, and how the company is growing after having raised $4.5 million earlier in 2020.

The one distinct differentiator for SMS marketing is that it is probably the most personal outreach marketing channel available. It is also a channel, where as a marketer, you have more “ownership” of. Leveraging this channel is becoming more and more crucial to getting the desired ROI from your campaigns.

If you are thinking about using SMS-marketing or feel your campaigns aren’t doing well, then you definitely can’t miss this episode. You will get to hear best practices, examples, use cases and tips to grow your SMS marketing ROI.

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Bolt

This episode is brought to you by Bolt.

The fastest ecommerce checkout in the industry. Bolt loads 10x faster than native checkouts, with an average checkout duration of over 30 seconds.

Bolt is mobile-native with no scroll on mobile screens. It offers a zero-fraud guarantee and has 42% fewer fields than native checkouts. Bolt supports Stripe, Apple pay, Paypal and several more payment gateways and providers.

Bolt is offering a completely free checkout audit to 2x listeners. Head Over to Bolt.com/2x to get your free checkout audit now!

On today’s episode, Kunle interviews Jimmy Hickey, Co-Founder & CEO of Findlay Hats, a 6 year-old Portland-based company producing unique, functional and patented hats. “Built for Good Times” is the common theme running through their comms, work culture and customer community.

Jimmy shares his story of leaving behind professional photography to pursue what was a sidegig he started along with Co-founder, Sarah Wishard. They started out in a living room with their first batch of 80 hats, and have today grown to a 7-figure business having a 100k strong community called “Findlay Force”.

Jimmy shares his insights and learnings from growing his company organically using communities and word-of-mouth, to fast-tracking growth leveraging Facebook ads. You will get to hear about strategies to use in Facebook marketing, and how to build (and manage) active communities.

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Bolt

This episode is brought to you by Bolt.

The fastest ecommerce checkout in the industry. Bolt loads 10x faster than native checkouts, with an average checkout duration of over 30 seconds.

Bolt is mobile-native with no scroll on mobile screens. It offers a zero-fraud guarantee and has 42% fewer fields than native checkouts. Bolt supports Stripe, Apple pay, Paypal and several more payment gateways and providers.

Bolt is offering a completely free checkout audit to 2x listeners. Head Over to Bolt.com/2x to get your free checkout audit now!

This episode is a recap from Episode #48. Get the show notes here: https://2xecommerce.com/podcast/ep48/

In 2011 when Jameson Morris was just 22 he co-founded Conscious Box with a $10,000 student loan. Conscious Box as most of our U.S listeners know is one of the biggest players in the subscription box ecommerce space. Jameson exited conscious box due to the complications of VC funding and having learnt never to use outside funding to launch a subscription commerce business, he went unto found multiple bootstrapped subscription-box businesses. He sold one of the business commerce businesses for a tidy sum that enabled him purchase a house and then founded another subscription business around Yoga called Yogi Surprise with 1000s of subscribers. His subscription commerce wizardry landed him a job at Cratejoy - a subscription commerce platform akin to a Shopify dedicated to subscription box businesses as a Director of Consumer Marketing where he helps their subscription business clientele launch and grow their businesses. He shares the ins and outs of launching and managing a subscription box business on this episode.

On today’s episode, Kunle interviews David Wachs, CEO of Handwrytten, a Phoenix-based automated handwritten notes company. He started the company in 2014 on the back of a successful career in digital marketing.

David shares how wanting to build better customer experiences inspired him to transition from electronic media to handwritten notes . He shares real-world use cases of how handwritten notes can lead to ROIs of over 300% for Ecommerce and DTC businesses.

In our post-pandemic world, where more and more businesses are going online, using handwritten notes can prove to be a powerful weapon in your branding arsenal. In today’s episode, you will learn how to leverage handwritten notes for providing an unparalleled level of personalisation and boosting your ROI.

The conversation circles around the “Why” and “How” of handwritten notes. You will get to hear specific examples of how companies use handwritten notes to get a leg up on their competition. There is a special bonus for 2x listeners: use the promo code “2xecommerce” while signing up on Handwrytten.com to get a $10 starting credit.

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Bolt

This episode is brought to you by Bolt.

The fastest ecommerce checkout in the industry. Bolt loads 10x faster than native checkouts, with an average checkout duration of over 30 seconds.

Bolt is mobile-native with no scroll on mobile screens. It offers a zero-fraud guarantee and has 42% fewer fields than native checkouts. Bolt supports Stripe, Apple pay, Paypal and several more payment gateways and providers.

Bolt is offering a completely free checkout audit to 2x listeners. Head Over to Bolt.com/2x to get your free checkout audit now!

On today’s episode, Kunle interviews Solomon ‘Chaz’ Chazanow, Co-Founder and CEO of LIV Watches, a DTC swiss watch micro-brand based in Miami, Florida. He co-founded the company in 2012 with his wife, Esti Chazanow, and has over 20 years of experience in the swiss watch industry.

Chaz shares his story of how he built a career around his life-long love of swiss watches. You will also get to hear about how he funded and scaled his company through 4 highly successful (7-figure!) Kickstarter campaigns. He shares his company’s customer success philosophy which has helped him achieve a 40% repeat-customer rate.

The focus of the conversation was to understand some of the marketing & branding strategies and tools used to grow his DTC brand. For those of you who are doing or thinking of doing a crowdfunding campaign, you’ll definitely want to listen to this one! You’ll get to hear about what it takes to make a success of your first and subsequent campaigns.

----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’.

On today’s episode, we interview one of the Co-founders of Unbound Merino. They are a 4-year-old, $4M+ in premium men’s T-shirt brand that uses only Australian Merino Wool, a sustainable ultimate performance fibre that is breathable, odourless, anti-bacterial and can be worn for weeks without the need to be washed.

----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

On today’s episode, Kunle interviews John Tabis, a Co-Founder of Bouqs, a 9-figure, sustainable direct-to-consumer business serving the floral vertical. They are venture-backed with $74M+ raised and are the 7th biggest company to be featured on the TV show, Shark Tank. Kunle and John discuss Bouqs' DTC journey from ideation 8 years ago to their current omnichannel retail fluidity model. They are cut-to-order online flower delivery business with roots in sustainability. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

On today’s episode, Kunle interviews Moshe Saraf, Founder and CEO of Pareto Solutions, an elite performance marketing agency headquartered in Tel Aviv, Israel. They specialise in promoting direct-to-consumer and unicorn brands such as eko, Fiverr, NectarSleep, Mixtiles, The Flex Belt, Uprightpose, Puls.com

If you live in the US or the EU, chances are that you will most likely have not only seen one of Pareto's fast-paced, product-oriented ads but also purchased a product or service (like Kunle has), that the agency has promoted on Facebook or Snapchat.

The focus of our conversation today was on creative led media buying on the Facebook Advertising Platform.

Here is a summary of some of the most important points made,

Pareto Solutions operate a Creative Leasing Model - this means that they exclusively work with brands with a monthly Facebook ads spend starting from $500,000 - the take on $200,000 as a test to prove their expertise and control not just campaign structure but more importantly control all creatives.

When they demonstrate their entire campaign and creative structure to be better, the lease out their creatives to the clients.

They apply an 18% campaign management fee to the $200,000 spend and then a 7.5% fee on the campaigns leasing their ad creatives.

Moshe says that they spend 80% of their time and focus on eCommerce ads campaigns on either creating creatives or optimising existing creatives.

When selling direct-to-consumer you essentially want to create product-oriented ads

Their campaign structure is incredibly simple - it is comprised of just 2 campaigns

The first frame of creatives are hugely important for engagement - craft them like you craft a landing page - you want to address either the key value or a key pain as early as possible in your creative.

Do not limit signals to Facebook by limiting audience sizes or focusing on narrow audiences.

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Depesh is the author of the CBO Cookbook and has just re-launched as well as renamed his Facebook Ads course: The BPM Method.

He is offering 2X eCommerce listeners a 25% OFF discount. Use this link to get $400 off the usual $2000 price tag: https://2xecommerce.com/bpm

The offer will be available until Monday 3rd August 2020.

On today’s episode, we talk about Brand-driven Performance Marketing (BPM) - a Facebook media buying methodology coined by Depesh Mandalia that is required in a new era of automation in the Facebook advertising space where; campaign budget optimisation (CBO), dynamic creatives and AI-driven media buying are dominant pillars.

Depesh also talks about the need and obligation of marketers to create customer personas, write copy the directly appeals to each persona and the importance of telling stories that sell your brand’s essence.

With the above in place Depesh drills on the importance of using effective audience filtering in funnels in the technical aspects of media buying.

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

In this episode, Kunle speaks with Rohan Sheth, the CEO and Co-Founder of Direct Heroes.

Over the last five years, a tremendous amount of focus has been placed on the Messenger marketing platform built on Facebook’s messaging functionality.

As Facebook gradually rolls out an amalgamated messaging platform that integrates messaging on Facebook, WhatsApp and Instagram, I felt the need to interview an expert on Instagram DM marketing.

Rohan as the Founder of a dedicated Instagram messaging CRM had a deep understanding of how engagement can be nurtured and honed within the Instagram direct messaging eco-system.

Rohan explains how Instagram DMs work, why not is the time to aggressively build your Instagram messaging list, why open rates sit at +85% and he explains a viral loop flow that is guaranteed to maximise brand reach and engagement on Instagram.

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Retailers often focus on engaging shoppers at the top of the funnel, which typically involves onsite user experience optimisation, and driving traffic. On today’s episode, Greg Greiner from Bolt discusses why a focus on the bottom of the onsite funnel - ‘checkout’, is equally important to focus. According to Baymard Institute, 30% of shoppers cite friction at checkout as a major impediment to not completing a purchase and 70% of all shoppers abandon their carts at the bottom of the funnel.

Greg is the head of Product at Bolt, an eCommerce checkout solution that works a range of eCommerce platforms like Magento, BigCommerce, Salesforce, NetSuite, Woocommerce, and any headless eCommerce solution.

According to Greg, Bolt’s remit as an eCommerce checkout solution is to speed up the checkout process and improve conversions.

Bolt reduces standard guest checkout sessions times from over a minute to just 30 seconds.

This episode will help you understand checkout performance benchmarks as well as checkout best practises to deploy in your checkout flow in a bid to improving conversions.

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

On today’s episode, you’re going to learn about how a non-traditional strategy helped this bootstrapped 8-figure direct-to-consumer brand disrupt the traditional men’s wedding ring vertical.

Johnathan Ruggiero is the co-CEO of Manly Bands, a DTC brand that is redefining the wedding industry for men. He shares with us the strategies his team used to transform his Manly Bands from zero to an 8-figure business in just three years.

In this episode, join Kunle and Johnathan as they discuss customer acquisition strategies at varying growth phases of the business; $0 - $1m, $1-10m and their current $10m+

On today’s interview, Kunle and Johnathan talks about,

Inventory Management and Forecasting
Working with 3PL Providers
Customer Acquisition Strategy
Retention Strategies
Search Engine Optimisation
Native Marketing
Managing and Balancing CPA
Display Advertising
Google Ads, Facebook Ads, and other Acquisition Channels
Their tech stack
Building Culture and Managing Teams
What It Takes to Grow an 8-Figure Business

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

As the lockdown eases in several countries and mask-wearing becomes a norm for most, on today's episode, Kunle talks about what your performance marketing strategy should look like in a post-COVID-19 environment as well as why now is the best time to prep up for Q4.

He talks about the prior increase in conversion rate over the lockdown period for a segment of brands and specifically addresses actions DTC brands should start taking in preparation for the challenging months ahead.

He talks about,

Metrics over the last two months
The panic buying ecommerce frenzy over lockdown
Data backed reasons at to why the boom is behind us
The impact of motivation on conversion rate
Facebook advertising set up, TOF, MOF
Creative refresh

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

On today’s episode we discuss keyword research, link building and the power of search and discoverability in your marketing funnel.

If you want to learn more how Search Marketing (paid and organic) has impacted eCommerce in the last decade, tune in to this week’s interview with the Chief Strategy and Corporate Development Officer of the leading SEO keyword research tool, SEMrush.

Dive in as Kunle and Eugene discuss competitor research, market analysis, keyword research, and some of the most effective hacks to optimize your Amazon listings.

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Your customers’ journey doesn’t end after a purchase. What happens after a purchase is made, is what differentiates one DTC eCommerce brand from another. For instance, do you have a seamless and automated Return and Customer Service Program in place to assist customers that want to return an item? How is customer experience over a return process? And are you giving customers a sufficient range of options that encourage customer loyalty?

What most eCommerce brands miss in their customer retention efforts is that building a relationship with each customer is an investment in itself. One way to look at it is through incentivising your customers with free shipping or store credits. But the real deal happens when you create tailor-fit Customer Retention programs based on your rate of product returns and refunds, your purchase rates, AOV, and your conversion metrics.

On today’s episode, Kunle and Joe dig deep into analysing return metrics, industry benchmarks, and a roadmap to building a CX pipeline that reduces refunds and cuts down overheads whilst expanding your customer base.

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

As the saying goes, ‘mastery is a commitment to becoming your best’... In the world of Performance Marketing, mastery is no small feat. It involves a unique blend of advanced visual creativity and a highly analytical mindset, as well as the guts to spend large amounts of money with no guarantee of a return.

On today’s episode, we learn from Nick Shackleford, an Elite-Level Performance Marketing Expert that has worked on paid social media buying campaigns for over 100 direct-to-consumer brands and a media buying trainer at iStack and Foundr.

Moving on from pro-soccer, Nick kicked-off his career working with legacy brands Pepsico and Apple, then moved to selling trending products like the Fidget Spinner and Magnetic Eyelashes direct to consumers through his eCommerce venture.

Over the last 7 years, he has now worked with hundreds of DTC brands through his agency, Structure Social.

Nick Shackleford has a proven track record of scaling social focused media buying campaigns consistently past 8-figures through programmatic buying on Facebook, Instagram and Snap whilst leveraging, influencer campaigns, email and the Adwords platform.

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Literally, the world stopped when governments worldwide ordained lockdowns to stop the spread of Coronavirus. With flights canceled all over the globe, people instructed to stay at home, and businesses forced to close down indefinitely, essentially everything was put to a standstill; hence, bringing down economies around the world into a recession. The gravity of the situation was not anything one would have anticipated.

But at a critical time like this, a DTC brand based in Hong Kong was still able to keep their business operations running amid the Coronavirus. First, they survived the political outburst; next, they were faced with a global pandemic that no one has ever imagined before.

Learn what UNDONE is doing to weather this economic meltdown by tuning in to this episode of 2X eCommerce. Dive into Kunle and Michael’s conversation on how UNDONE is improvising new strategies and tapping into consumers’ mindset to keep their products relevant and valuable amidst Hong Kong’s political strife and the Coronavirus pandemic.

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

The appropriate selection of a technology stack is critical in eCommerce as well as varies at critical business growth stages as business challenges evolve.

With numerous platforms and applications available out there in the market, it’s vital to select technologies that enable you to deliver customer experiences that level up your business in your industry.

Platform selection can be particularly tricky if you’re not familiar with the technical aspects of ecommerce development. This is why Bart Mroz, our guest and Co-founder of SUMO Heavy, reiterates how crucial it is to have a good advisor and team members that know this well from a tech standpoint.

So to help you get a headstart in building your own tech stack, here’s Kunle and Bart Mroz conversation about digital transformation and technology-driven ecommerce growth using the right tools and platforms to scale your business.

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Building your own brand in a mature and established vertical can be somewhat likened to being in a David and Goliath story, going against giants who have long gained and cemented their foothold in the industry. And it certainly is no easy feat to set up your own brand, not to mention distinguishing yourself from other big names out there in the market.

But as our guest, Michael Young, would say, “If you follow the same paradigm, you cannot run because people have been doing it for more than 50 years and doing it better than people that do it the same way for 50 years is very difficult. The only way to win is to be different.” And this is exactly how they managed to bring UNDONE into the direct-to-consumer eCommerce space that is earning millions of dollars each year in creating personalised watches for their end users.

UNDONE is a Hong Kong-based watch company that creates uniquely customised designs for its users. They take pride in empowering the consumer by giving back the design-making process into the consumer’s hands and bringing in the authenticity of the brand with each highly customisable watch.

Join Kunle and Michael in today’s episode as they talk about entrepreneurship, crowdfunding, operations management, and building a brand in a highly-competitive space.

When I heard that eCommerce Sales were up by 30% in the last six weeks compared to the previous six weeks, I couldn't help but want to know how and why this has happened.

Given that we are in the middle of a pandemic and hardly any country is back to normal, how has the ecommerce industry thrived amid the closure of bricks and mortar retail and Amazon not operating at full capacity?

Well, according to Klaviyo's insights, e-tailers' seem to have seized the opportunity to serve a continuously surging customer-demand for specific products that align with consumers' hierarchy of needs.

My interview with Jake Cohen, Head Of Product Marketing at Klaviyo is a must-listen if you would like to understand better categories in ecommerce currently thriving (there are some surprises) as well understand how to make the best use of this unique opportunity.

Jake explains that Klaviyo have a customer-base of 100,000 e-commerce stores,

30,000 of which are paying customers.

They selected 19,000 stores from their cohort of paying customers that were in business all through 2019 as well as 2020 and have been able to deliver their highly detailed 'Coronavirus Ecommerce Insights'.

Klaviyo have also been running a daily ecommerce brand and customer survey to get a sentiment and pulse.

-----------  Daily Pulse - Klaviyo  -----------  Calling all eCommerce Marketers and Founders, Klaviyo have put together this daily survey to assess the impact of COVID-19 on the industry. Please fill it out here, it will take only 2-minutes. Results will be emailed to you daily So go ahead and support it by completing the form: 2xecommerce.com/covid ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

On today’s episode, Kunle interviews the founder of a direct-to-consumer brand creating an entirely new sports game called Crossnet that is rapidly growing at a 4X Year-on-Year rate despite the current slowdown in retail. You don’t want to miss this one - do stay tuned!

Crossnet is volleyball reimagined - so instead of the typical two-sided court setup of volleyball, Crossnet is a four-square volleyball game that can be set up on sand, grass, or indoors.

Their growth rates are impressive:

2017 set up and prototyping 2018 - $75k 2019 - $2.5m 2020 - $8-10m (estimated) -----------  Daily Pulse - Klaviyo  -----------  Calling all eCommerce Marketers and Founders, Klaviyo have put together this daily survey to assess the impact of COVID-19 on the industry. Please fill it out here, it will take only 2-minutes. Results will be emailed to you daily So go ahead and support it by completing the form: 2xecommerce.com/covid ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

On today’s episode, Kunle interviews Brian Miller, the Founder of Easy China Warehouse, an Ecommerce 3PL Logistics company based in Shenzhen China. They discuss how his company survived the Cornonavirus lockdown and offer insights on what you can learn from the Chinese experience.

Here is an outline of a few topics that we discussed,

What happened in China when the outbreak began and how China handled the virus
How the virus affected local and global supply chain
Trends in the shipping/logistics market and what can be said about demand from those trends

-----------  Daily Pulse - Klaviyo  -----------  Calling all eCommerce Marketers and Founders, Klaviyo have put together this daily survey to assess the impact of COVID-19 on the industry. Please fill it out here, it will take only 2-minutes. Results will be emailed to you daily So go ahead and support it by completing the form: 2xecommerce.com/covid ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Actions to take in your eCommerce business right now in the wake of COVID-19 1. Stay safe - life is more important than anything else 2. Assess your supply chain and delivery partners  3. Governments will want eCommerce to function  4. Write to your customers immediately  5. Organise remote working  6. Communicate with your 3PL partners  7. Ensure your Warehouse staff are safe  8. Reach out to all service providers, see if you can secure any payment holidays  9. It is not business as usual and so be empathetic in all of your communications, social media, email, etc  10. Stay abreast on grants, loans and support from the government  11. Facebook business grants 

Coronavirus crisis has afforded brands a rare opportunity to show their human side—but in giving out freebies, they risk looking opportunistic.

-----------  Daily Pulse - Klaviyo  -----------  Calling all eCommerce Marketers and Founders, Klaviyo have put together this daily survey to assess the impact of COVID-19 on the industry. Please fill it out here, it will take only 2-minutes. Results will be emailed to you daily So go ahead and support it by completing the form: 2xecommerce.com/covid ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups! For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

This is the second episode of our COVID-19 series that addresses how the ecommerce industry should respond to the Coronavirus global epidemic. On today's episode, Kunle interviews three experts that serve the ecommerce industry in varying degrees,

Erich LitchPresident and Chief Operating Officer of 2Checkout, an online payment processing platform with 17,000+ Active Clients, 300+ Employees all of which currently now work remotely in the wake of the epidemic and 4 global offices.

Refael Elbaz An Israeli entrepreneur, founder, and CEO of Unicargo. Unicargo leverages technology to consolidate all the data points of international shipping, thus creating services and tools for E-commerce businesses enabling them to make intelligent, data-driven supply chain decisions.

Refael is an e-commerce logistics advisor to the Israeli export institute and a public speaker in international logistics and supply chain conventions.

Yuriy Ostapyk Chief Operating Officer and Director of Global Operations at Logistics Plus, Inc. He has over 15 years of experience in the international and domestic transportation, logistics, and supply chain sectors. Yuriy’s responsibilities include roles in Sales and Management, Trucking and Warehousing, Freight Forwarding and Third-Party Logistics, and Global Procurement.

We discuss,

The impact of Covid-19 on Warehousing and fulfilment networks globally.
China's recovery
Building resilient supply chains with innovative solutions regardless of the crisis
How to manage the risk of chargebacks due to delayed deliveries
How to brace your operations for remote working

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

This is the first of a series of episodes that addresses how the ecommerce industry should respond to the Coronavirus global epidemic. On today's episode, Kunle interviews three experts that serve the ecommerce industry in varying degrees,

Artur KiulianFounder of Colab, Los Angeles-based venture studio that helps ecommerce businesses and startups build AI/machine learning tech.

John M. Scannapieco An attorney at law firm Baker Donelson and chair of the firm’s Global Business Team. They specialise in the sale or disposition of assets, as well as the negotiation and drafting of distribution, manufacturing, employment and agency agreements throughout the world.

Andrew Tjernlund Co-founder of Tjernlund Services, they own the largest Vendor Account in the Industrial/Electrical category on Amazon.

We discuss,

How to effectively communicate with employees, vendors and customers.
Warehousing and fulfilment.
Remote working

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

On today's episode, we are joined by GQ Fu, a co-founder of LTVplus and a #cxnerd that is on a mission to rid the world of bad customer experiences.

We talk about leveraging customer support functions as revenue-generating channels.

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

On today's episode, Kunle goes deep into the subjects of emotional selling, developing video creatives and media buying scheduling.

Emotion is critical to advertising and advertising works by establishing feelings, associations and memories in relation to a brand. The association of memories influences buyer behaviour which ultimately translates into a purchase.

Emotions help,

stimulate and guide attention
create and reinforce associations created by advertising

What your video ads should set out to do is, to deliver incidental learning in a passive way, whilst your media buying strategy will ensure audience relevance.

Repetition helps establish memory more firmly, it will typically take more exposures to establish a new memory than to confirm an old memory.

Media Planning + Effective Creatives have to work together and might require continuous or infrequent exposure that is dependent on the following four factors. 1. Likeable ads So your first task as an ad buyer is to ensure that your ad(s) triggers apositive emotional response. i.e. it is likeable. Likability and relative likability determine the degree of attention the ad will attract as well as the potential response. 2. How established is your brand amongst your target audience? Brand equity - What brand associations and stored memories have been accumulated thus far? Are you working with a full or empty cupboard? This will determine both the degree of frequency and creative refresh required to enable you plan your media buys. 3. Stagnant vs Fresh messaging in creatives Ad exposure: Frequency and intervals between ads Excessive frequency does not work well with stagnant creatives High frequency on the other hand will work with on-brand creatives that deliver fresh messages and new ideas 4. Are your new creatives delivering a new message or new offer? If yes, they may be competing against existing memories. And will need more exposure to force brand associations and stored memories

Michael Epstein started his ecommerce journey by starting and scaling an ecommerce brand to over $10m in sales with a successful exit.

Michael is currently the CMO of AutoAnything, a 9-figure online retailer of aftermarket automotive accessories. He is also an investor and partner in PostPilot, an app that enables online stores to segment their customer list and automatically send personalized postcard campaigns just as they would with an email or SMS marketing automation platform.

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Arnold Ma is the Founder of Qumin, an Award-winning Chinese digital creative agency based in London and Shanghai as well as is the host of the China WTF Podcast. With clients such a Net-A-Porter, Harrods, Heathrow and Manchester United, Arnold knows a thing or two about launching and marketing brands in China.

This episode is packed with a whole lot of primer information that sheds some light on how the modern Chinese consumer thinks and reacts to branding and marketing.

We discuss three major digital marketing channels in China available to marketers,

Livestreaming will become an even more important sales medium
Short-video apps will continue to embrace e-commerce - Douyin and TikTok
Service and Utility apps - WeChat

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

John Cant runs Rising Sun Commerce, a Japan-focused Amazon agency and since Amazon in Japan is the same size as the UK he shares the opportunities currently available to direct-to-consumer brands attempting to reach Japanese consumers.

We cover a lot on this episode ranging from culture to the technicalities of Amazon product page. It is a great episode you do not want to miss.

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Rewind

This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

This is a remarkable direct-to-consumer (D2C) story - Colin McIntosh is the founder and CEO of Sheets and Giggles, a digital native brand in the $12 billion bedding space.

Colin started Sheets and Giggles by raising $284,000 with a crowdfunding campaign on Indiegogo and has since attracted $2M in VC funding.

On this episode, he tells the unique story of the ideation process, prototyping, how to launch a successful crowdfunding campaign and why he made the decision to get VC funding so early in the life of his brand.

There are so many nuggets in this episode you just don't want to miss!

On today's episode, Kunle talks about five areas of focus direct-to-consumer ecommerce brands should base their media buying activities on.

Regardless of the paid media platform, these principles will help form your overarching strategy so that you apply tactics.

Here is a summary of the five points discussed:

Winners of the game drive high reach and high frequency
Media buying is a hunt - you need to dial-in on sub-audiences
Is your on-site funnel leaking and costing you cash?
What are your micro-conversions?
For established brands - don’t stagnate, innovate - dial in on product improvements

SPONSORS:

This episode is brought to you by:

Klaviyo

What do sophisticated D2C brands like ColourPop, Huckberry, and Custom Ink all have in common?

They rely on Klaviyo, the growth marketing platform chosen by more than 25,000 online businesses.

With a dedicated team of experts and a platform that consumes more data than any other on the market, Klaviyo helps you own the customer experience and grow higher-value relationships.

From a shopper’s first impression to each subsequent purchase, Klaviyo understands every interaction, empowering brands to create more personalized marketing moments. When you have a 360-degree view of the customer, the growth possibilities are endless.

Visit klaviyo.com/2x to get Klaviyo’s holiday planning guide.

Rewind - Cloud Backups

Let's take a quick break to talk about screwing up. Accidents happen. Maybe you installed an app and it messed up your theme, or a CSV import wrecked your product catalogue. Common myth; Shopify and BigCommerce have a backup that you can use when something goes wrong with your store. Untrue! They don't! Myth busted. So what do you do? You use Rewind to protect your Shopify or BigCommerce store with automatic backups.

Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button. Trusted by over 25,000 business from side hustles to the biggest online retailers like Gymshark, MVMT Watches and Pampers. Want to get a 30-day free trial? Head over to rewind.io signup and install the app. Either respond to any of their welcome emails or send them a message with a mention of the '2x ecommerce Podcast' to get your first month absolutely free. Enjoy peace of mind with Rewind Backups.

Kunle hosts today's show, he talks about 9 to-dos every direct-to-consumer marketing team should have in order to unlock sales growth in 2020. Here is a summary list of what was discussed:

The growth triad: AOV, Conversion Rate, Traffic (returning / new)
Push Notifications
SMS
Unify your messaging strategy - synergise it
Reduce the amount you're discounting
Drive a lot of focus on brand
1. Frame and tell your brand’s stories
2. Leave visual and audio-visual footprints
3. Work nurturing a community
4. What emotions does your brand evoke
5. Influencers
Sell internationally
Know your customers even more - carry out more surveys
Drive multi-channel selling -> go headless and also explore new channels to sell e.g. messenger (email transactions might be a thing in 2020)

SPONSORS:

This episode is brought to you by:

Klaviyo

What do sophisticated D2C brands like ColourPop, Huckberry, and Custom Ink all have in common?

They rely on Klaviyo, the growth marketing platform chosen by more than 25,000 online businesses.

With a dedicated team of experts and a platform that consumes more data than any other on the market, Klaviyo helps you own the customer experience and grow higher-value relationships.

From a shopper’s first impression to each subsequent purchase, Klaviyo understands every interaction, empowering brands to create more personalized marketing moments. When you have a 360-degree view of the customer, the growth possibilities are endless.

Visit klaviyo.com/2x to get Klaviyo’s holiday planning guide.

Rewind - Cloud Backups

Let's take a quick break to talk about screwing up. Accidents happen. Maybe you installed an app and it messed up your theme, or a CSV import wrecked your product catalogue. Common myth; Shopify and BigCommerce have a backup that you can use when something goes wrong with your store. Untrue! They don't! Myth busted. So what do you do? You use Rewind to protect your Shopify or BigCommerce store with automatic backups.

Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button. Trusted by over 25,000 business from side hustles to the biggest online retailers like Gymshark, MVMT Watches and Pampers. Want to get a 30-day free trial? Head over to rewind.io signup and install the app. Either respond to any of their welcome emails or send them a message with a mention of the '2x ecommerce Podcast' to get your first month absolutely free. Enjoy peace of mind with Rewind Backups.

So we are back with Season #5 of the 2X eCommerce Podcast show. We have a brand new cover image, new soundtrack and lot more announcements. Here is a summary,

More segments that will include news bites and key developments in the direct-to-consumer commerce space that you should know about
Segments covering feedback from listeners and the community
Episodes will be uploaded to the YouTube channel - it will be scrappy at the start but will improve as we progress
A core focus on digital-native retail
Focus on cross-border commerce or international ecommerce
Join our Facebook group!

SPONSORS:

This episode is brought to you by:

Klaviyo

What do sophisticated D2C brands like ColourPop, Huckberry, and Custom Ink all have in common?

They rely on Klaviyo, the growth marketing platform chosen by more than 25,000 online businesses.

With a dedicated team of experts and a platform that consumes more data than any other on the market, Klaviyo helps you own the customer experience and grow higher-value relationships.

From a shopper’s first impression to each subsequent purchase, Klaviyo understands every interaction, empowering brands to create more personalized marketing moments. When you have a 360-degree view of the customer, the growth possibilities are endless.

Visit klaviyo.com/2x to get Klaviyo’s holiday planning guide.

Rewind - Cloud Backups

Let's take a quick break to talk about screwing up. Accidents happen. Maybe you installed an app and it messed up your theme, or a CSV import wrecked your product catalogue. Common myth; Shopify and BigCommerce have a backup that you can use when something goes wrong with your store. Untrue! They don't! Myth busted. So what do you do? You use Rewind to protect your Shopify or BigCommerce store with automatic backups.

Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button. Trusted by over 25,000 business from side hustles to the biggest online retailers like Gymshark, MVMT Watches and Pampers. Want to get a 30-day free trial? Head over to rewind.io signup and install the app. Either respond to any of their welcome emails or send them a message with a mention of the '2x ecommerce Podcast' to get your first month absolutely free. Enjoy peace of mind with Rewind Backups.

This is an interview with Chris Walker of Vietnam Insider, he has been working in the Vietnam Garment Industry since 2008. His expertise is advising established fashion businesses and start-ups that want to leverage the low-cost of manufacturing in Vietnam.

We talk about,

market research,
framing and telling your brand story or brand message
establishing your target audience
the importance of tech packs, Chris' recommendation is Belinda at Techpacks.co
Deciding your quality control strategy
Meeting factories' minimum order quantity
Major Vietnam trade shows to attend
Choosing your fabric
Negotiating price,
printing options and more...

SPONSORS:

This episode is brought to you by:

Klaviyo

What do sophisticated D2C brands like ColourPop, Huckberry, and Custom Ink all have in common?

They rely on Klaviyo, the growth marketing platform chosen by more than 25,000 online businesses.

With a dedicated team of experts and a platform that consumes more data than any other on the market, Klaviyo helps you own the customer experience and grow higher-value relationships.

From a shopper’s first impression to each subsequent purchase, Klaviyo understands every interaction, empowering brands to create more personalized marketing moments. When you have a 360-degree view of the customer, the growth possibilities are endless.

Visit klaviyo.com/2x to get Klaviyo’s holiday planning guide.

Neuroplasticity

Procrastination awareness I am not perfect but have been more aware of procrastination I practice small habits such as brushing my teeth immediate I get out of bed and then jumping into a cold shower

Happiness is not a destination It is a state of mind. Do not compromise your happiness for anyone. Radiate happiness to seed and grow happiness

Find shortcuts but not silver bullets Yes strive to be lazy but finding and using shortcuts. Apps, strategies, automation and outsourcing. Keep it white-hat • grey hat at an extreme. But do not believe or be sold silver bullet solutions.

Create backup systems for members of staff I had a fear of losing a member of staff. He eventually left at the most critical point in time

Some business relationships go way beyond price. The transition from transactional to relationships

Taking 100% ownership

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

On today's episode, we discuss how to use SMS Marketing to 2X your customer lifetime value by going conversational. And the lessons learned from scaling a direct-to-consumer commerce brand by 10,000% in 2.5 Years to exit with Bogdan Constantin, the founder and CEO of Voxie - a conversational commerce platform helping digital brands build relationships with their customers by letting them connect and purchase in text message.

He previously founded the world's first online tux rental company - Menguin - and sold it to the founder of Men's Wearhouse after 2.5 years.

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

It is Q4 and you’re probably processing the most orders at this time of the year! On today’s episode, we are going to be talking about streamlining and automating shipping and fulfilment processes.

Cody DeArmond is the Director of Sales at ShipStation in Austin, TX. Over the last 6 years, Cody and his team have helped thousands of eCommerce merchants improve their businesses by streamlining and automating shipping and fulfilment processes.

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

Linda Farha is Founder and Chief Connector of space connector and pop-up facilitator, pop-up go • Pop Up Go is a trusted solution provider that connects landlords and space seekers across North America for pop-up opportunities.

Well-versed in the marketing, retail and property management landscape and working with some of Canada’s most respected brands, with an insider’s perspective, Linda was able to foresee the growth of temporary retail and experiential marketing, to develop a platform for both landlords and brands.

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce, NYU Stern Adjunct Professor, and the author of 4 books:

BrandSimple
BrandDigital
The Edge: 50 Tips from Brands That Lead, and
Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World.

Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm.

We'll be talking about the evolution of retail, whether Amazon is a threat of not to your brand and how to zoom out and shift your direct-to-consumer brand.

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

Michael has built and scaled ventures to international reach and lead companies from day 1 to acquisition. He is the Co-founder of Retina AI, a platform that determines true customer lifetime value (CLV) of a customer at their very first purchase.

Michael talks about the best-kept secret used by the biggest ecommerce brands in the world, predicted customer lifetime value.

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

Erin was an early hire at Instagram - employee 40! And was instrumental in the global rollout of Instagram's advertising solutions. Erin led Product Marketing Communications for the Instagram Ads global rollout and developed its first-ever digital marketing campaign. She managed the Client Services team at Amazon overseeing Entertainment advertisers and has worked with Fortune 500 companies such as Zillow, Disney, Liberty Mutual, PepsiCo, bareMinerals, USAA, Warner Bros., and ABC. Today, Erin runs Shorebird Media, a digital marketing agency that helps direct-to-consumer brands grow and scale. As social media advertising has become increasingly complex, Erin will be taking us through the intricacies of scaling your direct to consumer eCommerce brand, with her specialized knowledge gained from her 14 years of experience at companies including, Facebook, Instagram, and Amazon. She specializes in performance marketing to deliver a higher return for businesses. -----------

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

On today’s episode, I interview Rich Krolikowski, e-Commerce Manager at Sunski - a San Francisco California based start-up designing lightweight, durable, and polarized sunglasses. Go over their email marketing strategy for Black Friday that resulted in a 50% Year over Year increase in revenue. Here are summary points about SunSki * Target demographic of 25-35-Year-Olds * They have been business for about 6 Years - since 2012 * They extended their distribution business online in 2015, 3 Years Online * SunSki sells lightweight sunglasses made from both polycarbonate and recycled plastics * They intend to move to a fully recycled plastic range soon * Their customer acquisition efforts are primarily based on Email and Facebook advertising * They transitioned from MailChimp to Klaviyo this year and marketing automation has made a significant positive impact on their bottom line.

Their Black Friday Campaign They scaled-back promotions in October 2018 in preparation for the holiday push so as not to overstretch the database. Their Cyber week was their largest discount of the year: it was a flat out 35% OFF Sale They adjusted their abandoned cart sequence and welcome series with a Black Frida theme They also created a pseudo welcome series for new customers Warm Up Emails 3 Days prior to prime up list Few hours prior to Midnight Their traffic and sales peaked in the early hours of Black Friday following the announcement They however had the most sales on Cyber Monday They extended through from Tuesday to Friday Sending emails a total of eight times. Some other points They sent out an Early Access email to only their VIP customer list on the day before Black Friday. Everyone else got their offer on Black Friday when it officially launched. A number of customer made multiple orders as a result of their extended sales.

Mitch Gruber is an Account Executive at Klaviyo, who has worked on over 350+ Klaviyo email accounts.

If you are behind on email marketing for next week’s BIG Black Friday and Cyber Monday Sales event, listen in as we cover exactly what you need to have in place over the coming days to rev-up sales.

Mitch talks about the 4 MUST have Flows:

1: Abandoned Cart 2-3 emails sent, 1 hour, 1 day and 3 days after abandonment

2: Browse Abandonments 1-2 emails

3: Welcome Series Lock it down - messaging important - brand overview - your WHY get people involved in the brand - set your customers for success

4: Post Purchase Follow up Thank you that engages the customer

We also cover

The best times to send your broadcast emails?
Segment VIP customers from teaser emails as they will shop anyway
Have different offers Black Friday and CyberMonday in order to drive repeat purchases
Time Zone targeting e.g. 8AM should be 8AM on all time zones.

I wanted to let you all know that the next 3 episodes we will be publishing were recorded last year after Black Friday and Cyber Week. They are success stories that you can reference for your upcoming Black Friday and Cyber week campaigns.

Interview with Chase Clymer, the Host of the Honest eCommerce Podcast Show and Co-Founder of Electric Eye Agency, a Shopify design and marketing agency.

We talk about,

What the most successful brands you work with doing for growth. What your MVP marketing plan should look like. Shopify tech stacks.

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

On today's episode, we interview Derek O’Carroll, CEO of Brightpearl, a cloud-based ERP for retailers and wholesalers. So Brightpearl carried on research on the root causes of low TrustPilot reviews for retailers and balled it down to poor post-purchase customer experience caused by poor backend processes.

We talk about,

Every customer who leaves feedback is now an influencer - and every potential buyer is ready to be influenced.
Delivery, service, refund and returns were the most predominant terms used in 1-star ratings
Digital native brands undergoing channel expansion should watch cash flow, margins, inventory and deliveries.
The difference in revenue between merchants with an average of 3 stars and 5 stars with a 30% increase in lifetime value revenue
Focus on the operational aspects of your business
Get very clear on the experience you want your customers' to have using a workflow for starters

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

On today's episode, we interview Derek O’Carroll, CEO of Brightpearl, a cloud-based ERP for retailers and wholesalers. So Brightpearl carried on research on the root causes of low TrustPilot reviews for retailers and balled it down to poor post-purchase customer experience caused by poor backend processes.

We talk about,

Every customer who leaves feedback is now an influencer - and every potential buyer is ready to be influenced.
Delivery, service, refund and returns were the most predominant terms used in 1-star ratings
Digital native brands undergoing channel expansion should watch cash flow, margins, inventory and deliveries.
The difference in revenue between merchants with an average of 3 stars and 5 stars with a 30% increase in lifetime value revenue
Focus on the operational aspects of your business
Get very clear on the experience you want your customers' to have using a workflow for starters

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

On today's episode, we are joined by Anmol Oberoi, Founder of Emitrr - a voice commerce platform for eCommerce merchants and also an Amazon Partner for voice commerce.

We talk about, * Core voice commerce concepts and why now is the right time for eCommerce merchants to start adoption. * Amazon's Alexa's current dominance in the voice space * Quantifying voice commerce outside of Amazon's domain * The convergence of voice and display screens with devices such as Echo Show * Current limitations of Alexa outside of the home environment * Stages of the customer journey, merchants should consider voice commerce * Best practices for designing voice UI? * The current size of the voice commerce space and what lies ahead in the future

Anmol also talks about five fundamental pillars to your voice commerce strategy,

Focus on the user as real estate is limited
Environment and context awareness
There is no hierarchy in Voice
Linguistics
Focus on delivering short responses

It is a tactic and strategy-packed episode!

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

Our final KlaviyoBOS interview was with Eric Bandholz, the founder of men’s grooming company, Beardbrand. Eric shared marketing strategies that helped him scale his brand and discussed how embracing owned marketing has helped him build a thriving business off Amazon.

Here is a summary of what was discussed:

They are bootstrapped and decided to be creative in order to drive traffic through
YouTube is Beardbrand's major top of funnel traffic source with 1 million subscribers and just over 1,000 episodes so far.
They nurture traffic with mid-of-funnel and bottom-of-funnel retargeting
YouTube is not looking for high production content - they are looking for authenticity
BeardBrand Alliance - is a new YouTube channel that they intend posting only 'How to' videos
Eric is an embodiment of the brand, he is passionate about telling their story
They are also in bricks-and-mortar stores but not on Amazon, eBay or Jet.
No traffic source generates over 25% of sales
Email acquisition is a central focal point
Email marketing accounts for 15% of sales and they set up their automated flows since 2015

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

Another KlaviyoBOS interview with Jon Palmer, Marketing Director at HYLETE, an innovative community built, backed, and driven fitness apparel brand, with 20-40% YOY growth, 50% of revenue tracked via Klaviyo Click, 80% average open rate on flows and powered by 200+ behavioral flow emails.

We talk about how Jon's team us Klaviyo as CRM that glues otherwise siloed customer touchpoints into a coherent and personalised customer journey flow.

Here is a summary of what was discussed:

Pass data from all customer touchpoints to Klaviyo with Klaviyo's API
Touchpoints HYLETE integrate include SMS, reviews, their loyalty program, customer service and referral marketing
They are able to power their winback campaigns with data from loyalty programs e.g. sending emails to customers that have points about to expire.
They send out referral program applications to customers that have given them 5-star ratings
They use surveys, quizzes and forms to enrich their customer data
They send direct mail postcards to unsubscribers, low engagers and cart abandoners that have provided their postal details

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

In this KlaviyoBOS interview with Erich Hellstrom, Chubbies' own creative email expert extraordinaire, we learn about how Chubbies incorporates their brand values and internal culture into both their email newsletters and email flows. In fact, at every customer touchpoint, you can distinctly identify a Chubbies message, as their voice and tone is witty and fun all round.

Here is a summary of what was discussed:

The first principle is scheduled consistency - they achieve this by sending out their 'weekender' newsletter every Friday,
Relevance: their apparel is most likely to be won over a weekend or holiday and so deliberately send out their newsletter on Fridays,
They have a stand-up comedian in their creative team,
They test email subject lines like crazy and incorporate sender name, subject line and email preview line to write really funny emails that get people to open their emails more,
They have an app and so do push-notifications through their app and send 3 notifications a week!

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

In this interview with Reza Khadjavi, CEO of Shoelace. He tells us why the era of paid advertising arbitrage is over and how marketing should evolve with the rising cost of CAC and the need to serve the right messages at the right stage of their customer journey.

Here is a summary of what was discussed:

The early 2010s was the golden age of Facebook and Google advertising which gave rise the direct-to-consumer boom
Brands made profitable sales on the first transaction which is very difficult to do now
Brand is important to drive retention
How do we do brand? Storytelling (Outdoor Voices tells its customers that they do not need to be athletic to use their gear)
What role does paid advertising play?
How do you use paid advertising at the mid-funnel and bottom-funnel with effective retargeting
Get started with storytelling - who is the customer and how does their life change when they buy from us?

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

So back in Season 3 Episode 49, I interviewed Jan Soerensen from Nosto about the role of artificial intelligence in eCommerce personalization.

I got to catch up with Jan at Klaviyo:BOS '19 and we had a chat about how agile e-tailers are merging onsite personalization with their email flows and campaigns.

Here is a summary of our discussion:

Personalization powers product recommendations, product bundles as well as 2-point predictive segments,
Image tracking recognition is making improvements in ecommerce personalization
Nosto can serve dynamic content and product recommendations to Klaviyo emails
The next development of onsite and offsite segmentation will be AI understanding and creating segments for marketers
At the moment we have Predictive segmentation in place assisted by data science and marketing teams,
Verticalisation: fashion and beauty are the most innovative verticals
SKU count: personalisation is not limited to high SKU counts. DTC brands use personalisation for the creation of onsite funnels e.g. VIPs or returning customers see different

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

Interview #2 at KlaviyoBOS '19 with Jeremy Horowitz from the Messenger Mastermind Podcast. Jeremy talks about the pressing importance to invest in owned marketing channels, with his favourite being email, Facebook messenger, push notifications and SMS.

Here has a very interesting take on execution,

Don't repeat the exact message across messaging channels
Use a follow-up chain approach i.e. level SMS follow email with a message like 'did you get our email?'
Owned marketing is significantly cheaper than paid, invest in these channels early on.
Map out your plan in a coordinated way, time of day, time week, message
2-4 week cadence
Cross-pollinating lists - send email to get SMS subscribers
7-10 cents a message - SMS
1 cent a message
Get email addresses, cell numbers, messenger and push notification subscriptions from customers.

Follow Jeremy:

Podcast: https://messengermastermind.co

Agency: https://erebral.com/

LinkedIn: https://www.linkedin.com/in/jeremyhorowitz1/

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

So this is interview #1 at the Klaviyo:BOS 2019 conference with Will Critcher, Head of Direct Marketing, Death Wish Coffee.

Will explains,

Death Wish Coffee's newsletter strategy
Their Monday 8 am morning emails
How they only engagement with 350,000 from over 500,000 subscribers
Huge open rates at 33%
How Death Wish Coffee times content
Why click rate is the most important metric in emails (pay attention to this one)
How to talk to customers

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

So I am back from Boston after what was a pretty much an insanely exciting 2-day experience at #KlaviyoBOS ’19 conference.

The focus of the conference was on harnessing the power of #OwnedMarketing to effectively control your brand’s narrative, its story, as well as controlling your customer experience.

I was invited over as an official podcaster to cover the event and got the opportunity to interview and listen to founders and lead marketers at some leading direct-to-consumer brands like Beardbrand, Hint Inc. Death Wish Coffee Company, Kopari Beauty, Chubbies Shorts, HYLETE Athlete.

The recurring theme that has underlined their sustained growth beyond 1-time customer acquisition efforts has been their,

✔️ intentional ownership of their voice, identity and voracious energy to own and tell their story ✔️ understanding and full ownership of their customers' journeys ✔️ genuine drive to build customer relationships with relevant messaging ✔️ deep understanding of customer segments and do not treat all customers the same ✔️ use of #Klaviyo as a central CRM that is fed data from other customer touchpoints in order to drive more personalised messaging

I’m going to be focusing my marketing efforts more on developing customer relationships and customer lifetime marketing because that is where maximum value resides. You really get to execute your brands WHY when you seek to nurture long term relationships with customers. You are also not platform-dependent, which makes a lot of brands volatile.

Tell your story, be authentic, vulnerable and human. Act on first-party data and actions taken by your customers.

Build a legacy.

On today's episode, Kunle interviews Fayyaz Khattak, a Magento Community Manager at Cloudways - A managed cloud hosting platform. We discuss,

Why Magento commerce is the top ecommerce platform for mid-tier e-tailers
The core features of Magento 2.X
Magento 2.3's page builder feature that sets it apart from many other commerce platforms
If you are processing 10,000+ orders a month, Magento might be a viable commerce platform to consider
How to scale with cloud infrastructure.
Security, load balancing, container scaling and vertical scaling

Its an episode packed with great info. You don't want to miss it!

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

The core of email marketing is customer lifecycle marketing. This means nurturing your contacts from the awareness stage through to desire, action and loyalty/advocacy stages.

With email marketing, you are able to actually manage a life-long relationship and communicate with your customers.

On this episode, Kunle goes through the top 5 mistakes ecommerce brands make when it comes to marketing automation.

Here is a summary:

Your 'Sender reputation' is your north star, ensure that it is protected by all means,
RFM - recency, frequency, monetary value, lies at the heart of your customer lifecycle marketing activity.
Use RFM for segementing your email list and for your core marketing automation strategy
Ecommerce brands do not segment their list well enough
VIP customers are not communicated on a 1:1 basis effectively
Sending emails to your entire list is a sure-fire way to crash your sender reputation and increase your SPAM count
If email marketing is not accounting for at least 20 percent of revenue, you are not doing enough
You only really should be sending emails to 3 groups of people: VIP customers, Highly engaged (but not purchased) and purchasers that have churned.
Klaviyo is highly recommended as a marketing automation platform for ecommerce

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

David Hoffmann is a Hong Kong-based Supply Chain expert with over 15 years experience shipping product to the volume of $200M/year to over 40 countries through his company, Global Regency, a sourcing and quality control service company that has sourced large volume electronics for retail chain stores such as Kmart, Target, Bunnings and Walmart.

David has recently launched GlobalTQM under the Globel Regency umbrella to help eCommerce businesses, start-ups and entrepreneurs source directly from China and the Asia Pacific.

This is a super interesting conversation covering topics such trademarks, the Trump-China tariff coming into effect on 15th December 2019, how to approach trade shows and the future of China, as a global AI (artificial intelligence) hub.

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

On this episode, I discuss why and how the Facebook advertising platform is moving towards automation.

With Campaign Budget Optimisation, advertisers are able to test not just audiences, but manual bids and also campaign objectives

With Dynamic Creatives, advertisers are able to test ad copy angles, video and image creatives as well as headlines.

The Facebook Advertising Platform as evolved to a product/market fit testing platform at scale. With your product information amplified through Dynamic Creatives and your market fit tests in the audiences that you test in CBO campaigns.

Listen to this episode and let me know your thoughts!

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

So WHY Do People Buy from You?

This was a big question I asked myself when I launched an ecommerce store having been consulting for ecommerce stores in the past. It became a huge question for me….

THERE ARE TWO CATEGORY OF REASONS

TACTILE - logical, based on need, price and trust
IDEALISTIC - connecting with your business' 'why', human values and what your brand 'makes consumers 'feel'.

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

Paulina is an Amazon seller and has lots of knowledge around the psychology of pricing and how it affects buying behaviours. She is also a founder of Shopkeeper, and calls herself a ‘numbers girl’. Her talks are very practical & informative.

She has been a speaker on European Seller Conference, AmafestUK, AMZSellerSummit, PrivateLabelSummit, Seller Sessions, Sellerfest Israel, and many more live and online venues, including upcoming Kevin King's live event in Texas and Global Sources Summit in Hong Kong, and also the Cross Border Summit 2019.

She has given all members a whopping 6 MONTHS access to Shopkeeper. Use the code: STINGRAY180

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

Yahav Hartman is the founder and CEO of madgicx.com, a top Facebook marketing partner, that manages over $30M a month in Facebook ad spend. Over the last 7 years, Yahav has worked closely with the Facebook product growth and marketing partners teams on developing advertising and marketing technologies. Yahav also acts as CEO of Rolls-ROAS Media, where he provides strategic high-end Facebook advertising consultancy and execution for big spenders and Fortune 500 brands in ecommerce. He also does promotions for high-end fashion brands like Fendi, Armani, and Dolce.

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

How did we spend $1,400 in a Facebook Ads Campaign and generate over $50,000 in a single day? Find out more on today’s episode! -----------

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

Interview with Alex Beller the Co-Founder of Postscript - a leading SMS marketing platform for ecommerce stores.

We talk about 'Text Commerce', which is marketing with SMS and MMS.

We’ll cover best practises, customer acquisition and retention for positive returns and ROI

Do stay tuned!

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

You don’t want to miss today’s episode, We will be talking about TEXT COMMERCE, which is marketing with SMS and MMS.

We’ll cover best practises, customer acquisition and retention for positive returns and ROI Do stay tuned!

Interview with Alex Beller the Co-Founder of Postscript - a leading SMS marketing platform for ecommerce stores.

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

If you own or work in an eCommerce business in the EU, today’s episode is a must-listen. I speak with Mastercard's Executive Vice President of Services in Europe, Milan Gauder, about SCA - Strong customer authentication (SCA) for electronic payments which will be coming into effect in September 2019.

SCA is an anti-fraud measure that will affect all orders over £30 by layering in a mandatory "two-factor authentication", which will require financial institution confirmation with a password or mobile phone fingerprint authentication.

The aim is to make online transactions more secure, on a par with the chip-and-PIN system required in shops.

You don’t want to miss this one!

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

I was recently approached by a struggling 7-figure ecommerce business with sales in the region of $350K/month rev. that dropped to $260K/month, to help diagnose their rapid 25% fall in sales and propose a turnaround.

Here is what I noticed about this business and other ecommerce businesses that have had a similar drop in revenue.

Their number one issue was their over-reliance on a single channel for traffic; in their case AdWords. Year over year, CPM increased and so did their spend; but their sales from the channel actually stalled.

They also did not focus much attention on retention.

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

Xometry was founded in 2014 and has experienced rapid growth due to the company's emphasis on customer service, manufacturing expertise, and a revolutionary instant quoting platform.

In 2018, Xometry acquired MakeTime, another leader in the manufacturing-on-demand industry, and now the two companies combined have the largest partner network in the industry.

In January 2019, Xometry launched Xometry Supplies with the goal of simplifying the custom manufacturing supply chain and ensuring we are best serving our customer base. To support this new business venture Xometry acquired Machine Tool & Supply of Jackson, TN. With this most recent acquisition, we have facilities in Maryland, Tennessee, and Kentucky.

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

In this episode, I cover the structure of Facebook ads campaigns in 2019. With CBO (Campaign Budget Optimised) campaigns becoming the defacto by September, this is the time to perfect structure.

I cover, Top of Funnel Structure, Mid Funnel and Bottom of Funnel set up. We go through audience targeting and creatives.

This was actually a live stream in our Facebook group here: https://www.facebook.com/groups/2136518043083214/

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

It begins today… The seeds have been planted, and the roots firmly grounded. The eCommerce GrowthAccelerator Mastermind Facebook Group has just been launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members This is the first step, in bringing like-minded online retail entrepreneurs, experts and marketers together in a global community. Mastermind Calls The next layer in the eCommerce GrowthAccelerator Mastermind ecosystem will be our group mastermind calls. They will be more intimate sessions, where members lay it all out by sharing their successes, challenges and failures. I will be providing full details about the group mastermind calls in the Facebook group. Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

Clean Origin (https://www.cleanorigin.com/) is a direct to consumer lab-grown diamond company that has become both an industry leader in the jewellery vertical. I interviewed the founder and CEO, Alexander Weindling, about Clean Origins rapid growth since its inception in 2017. As a third generation diamondère, Alexander knows a thing or two about diamonds and tells a fantastic story about why he won't sell anything other than lab-grown. -----------

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

Over the last 8 years, Jack has helped companies scale using paid ads (Facebook, Instagram, Google etc), with an accumulated ad spend of over $150 million coming through his agency.

He noticed a pattern that ads with competition and virality generated more top of funnel traffic and founded a SaaS tool called vyper.io. Vyper is a platform for running giveaways, contests and referral programs.

We discuss Gamification, Incentivisation, Facebook ads and Customer Life Cycles.

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

Mark Robinson is the founder and CEO of JustStrong, a women’s fitness apparel brand he has scaled to a multiple seven-figure a year in revenue business in just 2 years.

He has also rapidly grown Just Strong’s brand ambassador program by enlisting 23,000 influencers over such a short period.

Just Strong is on track to be amongst the top 10 fastest growing companies in the UK with 10X growth.

Mark is a master of marketing automation - you don’t want to miss this episode!

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

It begins today… The seeds have been planted, and the roots firmly grounded. The eCommerce GrowthAccelerator Mastermind Facebook Group has just been launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members This is the first step, in bringing like-minded online retail entrepreneurs, experts and marketers together in a global community. Mastermind Calls The next layer in the eCommerce GrowthAccelerator Mastermind ecosystem will be our group mastermind calls. They will be more intimate sessions, where members lay it all out by sharing their successes, challenges and failures. I will be providing full details about the group mastermind calls in the Facebook group. Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

REPUBLISHED

Here's a summary of actions to take to drive 10X growth in 2019.

Acquisition - The one channel strategy is over
Checkout - Upsell upsell upsell - Upgrade your checkout and post-sales processes - AO.com, case in mind
Email automation is key - get your flows in order for 2019. Most important flows, welcome series, cart abandonment series, win-back, up-sells,
10X Your Top of the Funnel Traffic - e.g. a YouTube channel, Video, regional TV advertising
Run Flash Sales
Evaluate customer feedback - get feedback from customers, customer support logs. Know what is marketing saying?
Personalize your brand. Double down on your brand story and amplify

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

Filip is a mechanical engineer by training that has designed, tested and built products for over 12 years now for a broad range of companies – from Fortune 500 companies to start-up product brands. He founded The Product Startup to provide a step-by-step blueprint to aspiring product creators wanting to bring their own ideas to market.

Product development is NOT a straight A to B shotHis core guiding principle for product development and going to market is to iterate quickly, run small tests, repeat the tests and alter your product. He shares his DIY PRODUCT DEVELOPMENT framework on this show. An amazing guest.

FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

On this episode I take you through KPIs I track daily, monthly and seasonally. The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

Molly is the Founder and CEO of Black Pearl Swimwear which creates luxury swimwear for diverse women with a fun, uplifting shopping experience that respects and empowers them to be confident, comfortable and sexy on their own terms.

She shares her experience of how Black Pearl Swimwear has collaborated with local boutiques in the Metro Atlanta area and has also recently completed a 5-week pop-up installation with Macy's 'The Market' in Florida and California.

We learn about the good, bad and ugly about pop-up stores. There is a lot to learn from this episode.

SPONSORS:

This episode is brought to you by:

Klaviyo

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.

On this episode, I speak with the Founder of Family Office Club, Richard Wilson. We talk about how to raise capital from Family offices, Richard’s 7-figure marketing funnel and wealth building.

SPONSORS:

This episode is brought to you by:

Klaviyo

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.

On today’s episode, we talk about how to use domestic manufacturers as drop ship partners for high-ticket items.

High Ticket Drop Ship Model

$1,000 AOV
Local Suppliers
Quick Shipping
Do they enforce MAP (minimum advertised price)
Branding
Traffic: Google Ads

SPONSORS:

This episode is brought to you by:

Klaviyo

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.

On this episode, I interview Greg Mercer, the founder of Jungle Scout, which is a data analytics tool used to reverse engineer Amazon businesses. 100 Fortune 500 companies use JungleScout and it has created 100s if not thousands of thriving Amazon businesses I have a copy of JungleScout my self on my Chrome browser It is a super interesting interview because you can now use the tool to reverse engineer supply chains - you don’t want to miss this one! Here are six things I personally learnt from Greg on this interview: 1. Thriving businesses understand their numbers and make data-backed decisions. 2. You can use JungleScout’s data to find the factories of top brands 3. The unit economics of Amazon has changed - work on a cost to sales price ratio of 1:4 4. 3rd party selling is now 60% of Amazon. 5. The new way to source for winning products on Amazon is to find top selling products (500 units per month or more) with bad reviews (3.5 stars or less) 6. What drives sales on Amazon are reviews and the price of products

Check out JungleScout here: http://bit.ly/2G315SL

SPONSORS:

This episode is brought to you by:

Klaviyo

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.

It begins today… The seeds have been planted, and the roots firmly grounded. The eCommerce GrowthAccelerator Mastermind Facebook Group has just been launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members This is the first step, in bringing like-minded online retail entrepreneurs, experts and marketers together in a global community. Mastermind Calls The next layer in the eCommerce GrowthAccelerator Mastermind ecosystem will be our group mastermind calls. They will be more intimate sessions, where members lay it all out by sharing their successes, challenges and failures. I will be providing full details about the group mastermind calls in the Facebook group. Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

A follow on from yesterday's episode about Campaign Budget Optimized (CBO) campaigns.

Here are a few pointers as to how you scale your CBO campaigns:

If your base CBO campaign is delivering +3X ROAS and target CPA, you can increase your CBO campaign by 100-500%
You could duplicate your CBO campaign
Use 3-5 day history cycles for scaling
Double or duplicate decent performing CBO campaigns every 3 days
Try to start your new budget CBO campaign by midnight or early in the day
Use automation to pause poor performing AdSets
Consolidate budget if you do not have much to spend
Top of Funnel CBO campaigns will drive mid and bottom funnel activity - Feed the Top of Funnel CBO
Remember that Scaling is about mindset.

------------ Sections in Depesh’s 7-Figure BPM Method for Facebook Ads course cover CBO scaling in detail. Here is where to get his course: http://bit.ly/2uy1gQQ Remember that it is open until April 2nd, 2019 and then closes. -----------

SPONSORS:

This episode is brought to you by:

Klaviyo

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.

CBO = Campaign Budget Optimisation Sections in Depesh’s The 7-Figure BPM Method for Facebook Ads course cover CBO in detail. Here is where to get his course: http://bit.ly/2uy1gQQ Remember that it is open until April 2nd, 2019 and then closes. Facebook Ads Account Structure The Facebook Ads account structure is set up in a hierarchical order as follows: Campaign > AdSet > Ads We have typically tested at the AdSet and Ad Level So the variables at the Adset level have been: 1. BUDGET 2. You more granular objectives such as LP views, Add-to-Cart, InitiateCheckout, Purchase 3. Geo, 4. Audience, 5. Interest/Behavior/Demographic of Target Audience, 6. Placement and Device Targeting 7. Conversion Optimisation Window

For Ads: you manage and test all your creatives CBO Structure With the introduction of Campaign Budget Optimisation late last year, We are now able to SET budgets at the Campaign Level and Test a range of Adsets at a Campaign Level From September 2019 you will ONLY be able to set Campaign level budgets. So no ad set budget option. MACHINE LEARNING Facebook is leveraging machine learning to offer advertisers better opportunities. It is a move towards AD ACCOUNT AUTOMATION. WHAT IS WORKING NOW... Here is what you need to know on what works right now for CBO (some of these tips are courtesy of Depesh): * CBO works best when you've tested audiences/ads before trying to scale * Generally best with 1-day optimization at the ad set level * use bigger budgets for CBO - ideally min $100 per ad set, ideally more (eg if 5 ad sets in a CBO campaign, min $500 budget) * Min 2 ads, max 4 ads running - but the more ads you run, the more budget you need * You can scale CBO more aggressively than ad set budgets. I've gone as wild as 500-1000% budget increases * As long as audience sizes are large enough, you've tested enough and its not too late in the day - but until you're confident don't go wild * Pause bad ads - ideally using rules, or manually. CBO can spend on bad ads quickly hence I prefer rules to cut ads on automation * I test using normal ad sets (though from Sept 2019 this changes as CBO becomes the only way to set budgets) then move to CBO * As your spends go up keep an eye on frequencies and performance, ad fatigue happens quickly at scale * Group lookalikes | group interests

Allen Brouwer’s story is nothing short of remarkable. In just 24 months he launched an ecommerce business, alongside co-founder Cathryn Lavery, which included a Kickstarter campaign that raised in excess of $322,000 in 24 days. Since then it has gone on to become an 8 figure company, winning the acclaimed Shopify Build a Business Competition in 2016 and the Shopify Build a Bigger Business in 2017.

He’s been personally mentored by the likes of Tony Robbins, Tim Ferris, Marie Foleo and Russell Simmons. In addition, he’s partnered with FUBU clothing founder and global entrepreneur superstar, Daymond John. As if that wasn’t enough, he’s also made it onto the Forbes 30 under 30 list for retail and commerce.

Today he’s telling his inspirational story and sharing some key insights into how he was able to rapidly scale his business.

“When we try to make things complicated, we fail”

Links:

Allen's official site: allenbrouwer.com
Best Self Co: bestself.co

SPONSORS:

This episode is brought to you by:

Klaviyo

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.

Allen Brouwer’s story is nothing short of remarkable. In just 24 months he launched an ecommerce business, alongside co-founder Cathryn Lavery, which included a Kickstarter campaign that raised in excess of $322,000 in 24 days. Since then it has gone on to become an 8 figure company, winning the acclaimed Shopify Build a Business Competition in 2016 and the Shopify Build a Bigger Business in 2017.

He’s been personally mentored by the likes of Tony Robbins, Tim Ferris, Marie Foleo and Russell Simmons. In addition, he’s partnered with FUBU clothing founder and global entrepreneur superstar, Daymond John. As if that wasn’t enough, he’s also made it onto the Forbes 30 under 30 list for retail and commerce.

Today he’s telling his inspirational story and sharing some key insights into how he was able to rapidly scale his business.

“When we try to make things complicated, we fail”

Links:

Allen's official site: allenbrouwer.com
Best Self Co: bestself.co

SPONSORS:

This episode is brought to you by:

Klaviyo

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.

On this episode, I am joined by Marie Haynes, an SEO expert that specialises in Google Penalty Recovery and Algorithm Consultation. We talk about eCommerce SEO!

As you may be aware, a LOT has changed in the world of SEO, particularly in the world of online retail.

Remember when links were the holy grail of SEO and then Google went aggressive on rightfully curtailing link building spam?

Now more recently, with the aid of artificial intelligence and machine learning patterns, Google has layered in E-A-T, yes E-A-T, which means that Google is now looking at website's (or shall I say, a business') Expertise, Authoritativeness and Trustworthiness.

This concept is discussed in great detail in Google’s Quality Raters’ Guidelines and it likely is a huge ranking factor for many sites.

If you sell online and rely on SEO traffic from non-brand name searches, LISTEN to this EPISODE - it is important!

Marie Haynes is my go-to E-A-T expert. Read more about her in-depth analysis of the concept here:

https://www.mariehaynes.com/eat/

SPONSORS:

This episode is brought to you by:

Klaviyo

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.

On today's episode, we talk with Gabby Slome, the CEO of Ollie, a New York-based subscription service dedicated to delivering the healthiest food for dogs.

It launched in 2015, raising $17 million in funding in its first two years and is an 8-figure in revenue business at the time of this interview.

We talk about how Ollie's founders, Randy Jimenez, Alex Douzet and Gabby Slome got it off the ground, raised funding and the growth strategies.

SPONSORS:

This episode is brought to you by:

Klaviyo

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.

Trey's entrepreneurial journey took off in 2012 after working several years at the job he thought he wanted. He quickly shifted from working for someone else to become an entrepreneur when he was inspired by a successful businessman to create his own wealth.

The success in his sales career made him passionate about teaching others how to achieve their definition of success, and his own coaching business, the Trey Lewellen Mastermind, was born.

Trey shares lessons, tips, and tricks based on his own ecommerce experience with his members on how to build their own long-term, sustainable online businesses.

SPONSORS:

This episode is brought to you by:

Klaviyo

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.

On today's episode, we talk with Gene Caballero, the CEO and co-founder of GreenPal which has been described as the 'Uber for lawn care.' In 2015, GreenPal was started without any technical or online business experience. They now operate in 2 states and over 50 major markets.

2018 GreenPal Rev-$15m Growth YoY-200%

SPONSORS:

This episode is brought to you by:

Klaviyo

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.

On this episode, I cover the five core tenets of Amazon's success. This is actually based on an interview with Jeff Bezos' in 1999. Here is the video: https://youtu.be/GltlJO56S1g

At the time he said that he believed that Amazon's long-term success relied on focusing obsessively enough on:

Customer experience
Product selection
Ease of use - Digital and Physical User Experiences
Low prices
More information to make purchase decisions

"If there's one thing Amazon.com is about, its obsessive attention to the customer experience"

"What matters to me is do we provide the best customer service"

"internet from smitchernet"

"In the long term, there is never any misalignment between customer interests and shareholder interests"

SPONSORS:

This episode is brought to you by:

Klaviyo

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.

On this episode, you are going to learn about the mechanics of a successful subscription commerce business from a CEO of a fast-growth digital native consumer brand in the super-niche human-grade pet food category that is doing multiple-7 figures in just 2 years of business!

PetPlate makes it easy for pet parents to nourish their pets with love by delivering freshly-cooked meals made from wholesome ingredients that do not contain any by-products, rendered meats or preservatives.

The meals are designed by a veterinary nutritionist for optimal nutritional balance, cooked by our talented chefs, and are pre-portioned and ready to serve.

The company have been in business for 2 years and is currently pulling multiple 7-figures. It offers a convenient subscription service that automatically ships meals directly to the consumer on a regular basis.

SPONSORS:

This episode is brought to you by:

Klaviyo

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbffor more.

On this episode, we talk about the next obvious step to take after finding a successful product from drop shipping testing. How to your transition from the limitations of the drop shipping business model?

I am joined by the founder of an Idaho based fulfilment company called DollarFulfilment, which largely caters to businesses that were previous drop shippers but now looking for more reliable domestic and international fulfilment.

Here’s a summary of some important talking points over the call.

The most efficient way to transition your dropshipping is to choose the right products.
For low margin products, source products that weight less than 1lb and not too big - this ensures freight shipping.
For higher margin products, you are able to source for heavier products but be careful about volume
Air freight is the most efficient way of getting your products out of China - it will take 3-5 days to clear and arrive the US
Shipping if done properly will typically take 3 weeks to clear and deliver to a U.S. warehouse
Majority of DollarFulfilment’s clients are either recovering dropshippers
DollarFulfilment’s clients also use drop shipping to test products and then transition as quickly as possible to fulfilling domestically
25% of DollarFulfilment’s fulfilment are international
DollarFulfilment charges a flat rate $1 fee for fulfilling products for ecommerce businesses.

SPONSORS:

This episode is brought to you by:

Klaviyo

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbffor more.

1: Do not track Link Clicks - Use Outbound Links Instead. DEFINITIONS Link Clicks: The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile. Outbound Clicks: The metric outbound clicks measure the number of clicks leading people off Facebook-owned properties, while link clicks show clicks to destinations on or off Facebook-owned properties. If you're using an ad format that opens into a full-screen experience, such as collection or Canvas, outbound clicks may provide more insight to the performance of your ads. Unique Outbound Clicks Website View Content: The number of view content events tracked by the pixel on your website and attributed to your ads. 2: Website View Content to Outbound Clicks Ratio Super Health 7:1 Healthy 5:1 OK 3:1 Less check product, user experience, engagement onsite 3: Track Micro-Conversions not only Purchase / ATC / IC Less check product, user experience, engagement onsite -----------

SPONSORS:

This episode is brought to you by:

Klaviyo

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbffor more.

On this episode, we interview the Founder of LiveGlam a beauty and make-up subscription box business that has rapidly grown to a $20M business in just 3 years by using Influencers, Referral and Affiliate Programs. A great conversation….do stay tuned!

In LiveGlam's first year of business, Dhar's team grew revenue from $600 to $8 million! At the time of this interview, Dhar runs his business from his apartment. Live Glam now creates their own products, and since 2016 has gone from $8 million in revenue to $20 million this year!

Dhar has a personal following of over 588K followers on Instagram and 218K on Facebook and has successfully built beauty brand LiveGlam into a subscription box service with over $20 million in revenue. 

LiveGlam also has its own impressive social media following of 1.2M on Instagram and 112K on Facebook.   Dhar shares his incredible story and provides insights into what it takes to rapidly grow an ecommerce business.

SPONSORS:

This episode is brought to you by:

Klaviyo

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbffor more.

Adrian Salamunovic is the founder of CanvasPop, which was bootstrapped to 8-figures using mostly earned media and PR. He is now an advisor to a good number of eCommerce companies and coaches them on how to use PR to grow their businesses.

He recently published a book about PR called FREE PR. We go through a number of ways to generated PR for your online store:

Positioning: Position Value
User High Concept Pitch - e.g. My company is the Uber for ….
Define Target Market

Use Press Releases for...

Product Launches
Announcements
Evergreen
Product Reviews

Remember that you are pitching a Peacock company NOT a pigeon.

SPONSORS:

This episode is brought to you by:

Klaviyo

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbffor more.

Here's a summary of actions to take to drive 10X growth in 2019.

Acquisition - The one channel strategy is over
Checkout - Upsell upsell upsell - Upgrade your checkout and post-sales processes - AO.com, case in mind
Email automation is key - get your flows in order for 2019. Most important flows, welcome series, cart abandonment series, win-back, up-sells,
10X Your Top of the Funnel Traffic - e.g. a YouTube channel, Video, regional TV advertising
Run Flash Sales
Evaluate customer feedback - get feedback from customers, customer support logs. Know what is marketing saying?
Personalize your brand. Double down on your brand story and amplify

SPONSORS:

This episode is brought to you by:

Klaviyo

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbffor more.

On this episode, we interview the founder of a company that absolutely blew Black Friday & Cyber Monday Sales by realising over $750,000 in sales with NO FACEBOOK ADVERTISING + AND BY SENDING ONLY 2 EMAILS.

They utilized a combination of the following:

Influencers
Weekly email newsletters to prime up their audience
They only ran a Black Friday event
Paused over the Weekend
And then Ran a Cyber Monday event

CBD products have restricted advertising on both Facebook and Google and so their marketing options are highly limited. That being said, they have a brilliant range of products that have an extremely strong return customer rate. They also take customer experience very seriously, they dispatch all orders that arrive before 1 pm on the same day and have a dedicated and expanding customer services team.

It was an incredibly successful Black Friday and Cyber Monday event.

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On this episode, we interview a Kris Sugatan, a Facebook marketing expert that helped a women’s clothing brand generate $400k in sales with 7.14x ROAS over CYBER WEEK They executed the campaign in 4 steps 1. Hyped customers up before the actual sales. They created a landing page for the VIP customers and a messenger bot sequence. People who wanted to get an additional 10% discount during the black week had to either enter their email address or click on the image of our JSON ad. After they clicked on the messenger, they had to comment "I want in" so they subscribe to our messenger bot. Once they subscribed either by email or messenger, they were sent 2 follow up messages prior to the black weekand 2 messages during the VIP sale(which was live from Monday to Wednesday). On the first day of the sale, they made $140,000 in revenue spending only $4,000 on ads. 2. Created an event for "Black Week" by posting similar content as to in the emails and messenger bot. Since event updates are shown on the notification tab, customers were hit by us everywhere 3. During the black week, they ran Campaign Budget Optimised (CBO) Campaigns running. They split the campaigns into warm and cold audiences. 80% of budget was allocated to our warm audience (engaged with FB, IG, Website Visitors, past purchasers etc.) ROAS from the warm audience was over 10x after the entire week. For the cold audience, they dedicated 20% of their budget. It wasn't converting too well, but it was still profitable. 5x+ ROAS. They noticed that CPMs for warm audiences didn't increase as much during the whole week, but for the cold audience, it increased 2-3x. Which leads us to the preparation stage.. 4. 2 months prior to the sale they scaled up our ad spend from 20-30k/monthly to 50-60k/monthly. Their main goal was to increase the size of their warm audience and, of course, to at least breakeven (3x ROAS) or even be profitable. So by increasing the size of our warm audience, they had more people to advertise to with a lower price during the black week. Connect with Kris on sugatan.io. -----------

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On today’s episode I interview Rich Krolikowski, e-Commerce Manager at Sunski - a San Francisco California based start up designing lightweight, durable, and polarized sunglasses. Go over their email marketing strategy for Black Friday that resulted in a 50% Year over Year increase in revenue. Here are summary points about SunSki * Target demographic of 25-35-Year-Olds * They have been business for about 6 Years - since 2012 * They extended their distribution business online in 2015, 3 Years Online * SunSki sells lightweight sunglasses made from both polycarbonate and recycled plastics * They intend to move to a fully recycled plastic range soon * Their customer acquisition efforts are primarily based on Email and Facebook advertising * They transitioned from Mailchimp to Klaviyo this year and marketing automation has made a significant positive impact on their bottom line.

Their Black Friday Campaign The scaled back promotions in October 2018 in preparation for the holiday push so as not to overstretch the database. Their Cyber week was their largest discount of the year: it was a flat out 35% OFF Sale They adjusted their abandoned cart sequence and welcome series with a Black Frida theme They also created a pseudo welcome series for new customers Warm Up Emails 3 Days prior to prime up list Few hours prior to Midnight Their traffic and sales peaked in the early hours of Black Friday following the announcement They however had the most sales on Cyber Monday They extended through from Tuesday to Friday Sending emails a total of eight times. Some other points They sent out an Early Access email to only their VIP customer list on the day before Black Friday. Everyone else got their offer on Black Friday when it officially launched. A number of customer made multiple orders as a result of their extended sales. -----------

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

This is an announcement about the upcoming shows this week on Monday, Wednesday and Friday.

We will be covering the marketing strategies employed by successful retailers over Black Friday.

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

Joshua March is the Founder of the Digital customer care platform, Conversocial and Author of Message Me.

Joshua is a seasoned Messenger expert, and his company's platform uses the Messenger platform as a customer service delivery point that has been used by leading ecommerce brands such as Gymshark, Google, Tesco, Audi and the BBC,

We talk about how and why customer services is moving to the Messenger platform and how to leverage this new opportunity of serving your customers better.

SPONSORS:

This episode is brought to you by:

KLAVIYO

Klaviyo is THE game-changing email automation tool specifically built for scaling eCommerce businesses.

BEYOND BLACK FRIDAY

Check out Klaviyo's new Video Docu-Series, Beyond Black Friday.

Where they follow three unique ecommerce brands keeping the momentum going year round.

It is a 12-part series that will premiere a new webisode each week. They'll start with Cyber Weekend preparations, cover the holidays and beyond. They promise to share marketing strategies that'll take your business to the next level.

Message Me: The Future of Customer Service in the Era of Social Messaging and Artificial Intelligence (1)

Scott MacDonell launched television advertising for LegalZoom.com and scaled it to almost $20 million in spend annually. He wrote the first Wix.com TV ad is currently working a new campaign for a very large hardware and software enterprise company. His biggest success was with LegalZoom. It made an immediate and lasting impact on their media mix, ROI, and brand awareness. On this episode, Scott takes us through,

The key reasons the LegalZoom.com TV ad campaign turned out to a success
How they started out with radio advertising
How to use hosts to read the ads and speak about your company conversationally
Getting out a promo
The importance of selling a mass market appeal product on TV in order increase your chances of success
Attribution to TV - life in brand search, direct search, toll free number, coupon code and
Media mix monitoring

The Direct Response Ad Structure:

Find a Problem - could be
What is the Solution
Why should we believe the Solution - Social Proof
Why you should act on it today! urgency ACT

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On today’s episode, we talk about how to use video to get attention and drive sales. Jeff Rizzo is the Co-founder of product review YouTube channels: RIZKNOWS and The Slumber Yard, They have managed to spin their YouTube channels to a hugely popular website, and a shopping-focused mobile app. They primarily focus on providing honest, helpful reviews and comparisons of popular consumer products, including mattresses, headphones, fitness trackers and more. The combined the two channels have more than 400K subscribers and garner over 4 million views per month. My company currently employs 10 individuals in addition to my business partner and is on track to exceed $2.5 million in revenue this year. Jeff’s Formula to creating videos: 1. Helpful 2. Entertaining 3. Concise 4. Personable

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

Mitch Gruber is an Account Executive at Klaviyo, who has worked on over 350+ Klaviyo email accounts.

If you are behind on email marketing for next week’s BIG Black Friday and Cyber Monday Sales event, listen in as we cover exactly what you need to have in place over the coming days to rev-up sales.

Mitch talks about the 4 MUST have Flows:

1: Abandoned Cart 2-3 emails sent, 1 hour, 1 day and 3 days after abandonment

2: Browse Abandonments 1-2 emails

3: Welcome Series Lock it down - messaging important - brand overview - your WHY get people involved in the brand - set your customers for success

4: Post Purchase Follow up Thank you that engages the customer

We also cover

The best times to send your broadcast emails?
Segment VIP customers from teaser emails as they will shop anyway
Have different offers Black Friday and CyberMonday in order to drive repeat purchases
Time Zone targeting e.g. 8AM should be 8AM on all time zones.

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On this episode I interview, Jose Angelo Gallegos, a Silicone Valley-based Content Marketing Strategist and a Social Media Today columnist.

Jose goes into details about:

The power of building a community around your product brand
Why user-generated content in the form of customer photos and videos come across as more authentic to potential customers,
How to request, curate and broadcast user-generated content
Why you should use user-generated content in your paid advertising
How to craft your brand story around user-generated content with examples from the 'shot on the iPhone' campaign.

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

This episode is a long one, I must warn you, but for good reason...

Josh Elizetxe is a 25-year old entrepreneurial prodigy, an investor, and philanthropist! He has recently had an 8-figure exit from a media company he started out from a public library!

He is the Founder of SNOW, and in his words, SNOW is a beauty tech company, with an inaugural globally patented teeth whitening product.

SNOW is already clearing over $2M/month with $25M projected annual sales revenue.

This interview is amongst my top 3 shows for 2018. We talk about:

Building a Long Term Brand
How the decisions you make on a daily basis connect to your long term vision
Team building
Omni-channel marketing
How SNOW uses Instagram Influencers
How SNOW got Floyd Mayweather and Rob Gronkowski to promote their product on social media
How to leverage Influencer content assets in Facebook and IG Advertising

Josh is a deeply insightful individual, humble and for some reason, I cannot understand how he had managed to be so under-the-radar.

It's a great interview. Let me know your thoughts about the interview in the comments area.

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On today's episode we are going to talk about how to go about structuring your Facebook Ads for Black Friday, Cyber Monday and any other time limited promotions.

I specifically talk about the settings for:

Audience Targeting
Budget
Ads and Placements

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

This is the second time I am having Alex McEachern on the show, I had him back on Episode 36!

Alex is Head of Marketing at Smile.io (formerly Sweet Tooth), a community-focused rewards program engine that runs on all major ecommerce platforms.

On this episode, Alex talks about the unsustainable trend of online retailers becoming 'addicted' to running ads and promotions to grow instead of building a profitable brand community.

He shares tips on how to build a community, using reward programs and other tactics that keep all tiers of your customer-base happy and satisfied.

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

Duane is a world-class paid marketing expert and a sought-after conference speaker. He helps ecommerce, SaaS and tech brands grow profitable PPC campaigns and is the Founder of a Vancouver based paid marketing agency called, Take Some Risk takesomerisk.com.

In this episode, we discuss how to effectively execute an AdWords eCommerce strategy, automation, Facebook advertising and what exactly is working now in paid media buying for ecommerce.

It is a tactic-packed episode!

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On this episode, I talk about establishing a state of FLOW in the creative part of your Facebook Ads campaign. Facebook advertising is half media buying and half creative. You need to be strong in both areas in order to really crack the nut. I cover the following: * What creatives to use for your top of funnel campaigns and ad sets, * How I am currently split testing my video creatives, * Why video ads should sit at the top of your funnel, * The best creatives to use for mid-funnel targeting (warm audiences), * Why canvas ads are one of the best creatives to use across all steps in your funnel, * How to implement variation on your bottom of funnel retargeting ads.

I a lot of the tips covered in this episode applies to fully cataloged stores i.e. stores with 50+ SKUs. But if you have just a few SKUs in your store, you will still learn a tonne. #Video at the Top #Images at the Top #Pre-select a range of products for canvas ads -----------

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

I have been having conversations with a number of store owners, some of which are low to mid-7-figure businesses, aspiring to be $10M+ businesses.

I am toying around the idea of building a tight niche group of store owners that turnover at least $100K/ month or even maybe $250K/ month.

We catch up on a regular basis and solve each other's challenges. A support group consisting of non-competing businesses focused on growth and helping other members.

If this chimes with you, drop me a DM on twitter here: https://twitter.com/KunleCampbell

I'll send more details.

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

I've had the opportunity to be part of eCommerce teams that make made significant strides to scaling up from low 7-figures ($1M-5M) in revenue to 8-figure ($10-50M) businesses in 12-24 months.

I have observed a pattern in their growth trajectory; it is a fine blend of product development, operations to support scale and the adoption of an omnipresent digital marketing strategy. One of the companies I worked with took their marketing a step further with offline advertising i.e. TV and display advertising.

The focus of this episode is achieving a well-rounded 360° digital Marketing Funnel. Here is the breakdown of how it works

STEP 1: TOP OF THE FUNNEL FRONT END TRAFFIC

The objective of the first stage of marketing is more attention and reach. That being said, prompt audiences for an action to purchase from you wherever you are able to do so. The key channels to acquire maximum reach without breaking the bank are:

Influencer Marketing
Content marketing
PR
Google Shopping

Build Your Pixel and Set Up Email Capture Remember that while you are drawing attention and traffic to your site, you must harvest and collect pre-purchase data i.e. ensure you have onsite email capture in place and also pixel capture for: Facebook, Twitter, Pinterest, Google, Klaviyo and AdRoll.

STEP 2a: Video Advertising Now start running VIDEO ads on Facebook and Instagram. Do not forget Facebook Stories and IG Stories - they are fast growing placements. Integrate YouTube advertising into the fix.

STEP 2b: Retargeting with… Now, trigger retargeting on: - Twitter - Pinterest - Criteo | Perfect Audience | AdRoll (recommended as it integrates with Taboola - Also, run a Google Brand Name Search campaign on AdWords.

STEP 3: Backend Offer

Your backend offers are likely where you will make profits - so ensure that this thoroughly thought out and well executed. This is where 1:1 messaging kicks in with customers and non-customers you have permission to contact takes place.

The key channels here are:

Email (Klaviyo)
Messenger automation (also start exploring Whatsapp bots)
Push Notifications

In Klaviyo, the following flows are basic must-haves:

Pre-Sale Funnel
Post Purchase Flow
Pre-Purchase
10% OFF Hot List
Winback Campaign
Abandoned Cart Series
Repeat Buyer Post Purchase

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

In this episode, we talk about selling on Walmart Marketplace. How is Walmart stepping up in its competition with Amazon Where should Walmart fit in terms of a seller’s priorities for growth in 2018-2019? Walmart's 2-Day shipping program. The hottest categories in the Walmart marketplace.

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

Eve Sleep (formally Eve Mattress), is currently the UK’s #1 direct-to-consumer mattress and bedroom product brand. It was founded in October 2014 by Jas Bagniewski along with 4 other co-founders, James Fryer, Kuba Wieczorek, Felix Lobkowicz, Abid Ismail. Over Jas’ tenure as CEO, Eve Sleep 10X'd sales between 2015 to 2017 their revenue growing from £2.8M to £28M (US$3.8-$38). This episode aims to flesh out exactly how they managed to grow a physical product brand so rapidly. 4 KEY FACTORS OF GROWTH 1: Strong brand and marketing in the UK - digital first, AdWords, Facebook, Retargeting and then offline display ads and eventually TV. 2: Internationalisation. We rolled out to a bunch of new markets in 2017, and we're in 15 markets now 3: New product development and non-mattress sales, which grew a lot - sleep-related products such as pillows and sheets and Bagniewski said 12% of sales now come from repeat customers. 4: Offline Retail distribution deals Revenue growth: 2015 - £2.8M 2016 - £12M 2017 - £28M -----------

SPONSORS:

This episode is brought to you by:

Klaviyo, the game-changing email automation tool specifically built for scaling eCommerce businesses.

Klaviyo Boston Ecommerce Event

Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights. Klaviyo Boston is coming up in September — and it's the largest in-person gathering EVER of the Klaviyo community!

With two days and more than 30 practical, substantive sessions to choose from, it's the no-fluff, no-BS ecommerce marketing conference you can't afford to miss.

Get your ticket at klaviyo.com/boston

Today's episode is packed with a tonne of tips for optimizing product description pages in ecommerce stores. My guest, Selena Knight is an expert retail consultant based in Australia. She talks about five pillars of highly converting product description pages.

Content should describe how your product makes people feel
How people will use your product
List the benefits, not the features - always add ‘so what’ at the end - why is this great for me
Craft into a Story
Do research - https://answerthepublic.com/ + forum

Learn more about Selena here: https://salenaknight.com/ And also check out her podcast.

SPONSORS:

This episode is brought to you by:

Klaviyo, the game-changing email automation tool specifically built for scaling eCommerce businesses.

Klaviyo Boston Ecommerce Event

Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights. Klaviyo Boston is coming up in September — and it's the largest in-person gathering EVER of the Klaviyo community!

With two days and more than 30 practical, substantive sessions to choose from, it's the no-fluff, no-BS ecommerce marketing conference you can't afford to miss.

Get your ticket at klaviyo.com/boston

We welcome Dylan Kelly once again to the show! If you do not remember Dylan, tune into episode SE3 EP19 - Ecommerce Email Funnels – how to STOP leaking revenue in your funnels.

On today's episode, Dylan will be talking about nailing email marketing in Q4, the quarter that makes or breaks most retail businesses i.e.

Black Friday
Cyber Monday
12 Days to Christmas
Shipping Deadlines
Christmas Eve Gift Cards

Dylan Kelley is the founder of Wavebreak. Wavebreak helps Shopify stores make the most of their email marketing. Dylan has spent his entire career in ecommerce, but he didn't always do email marketing.

Dylan is offering a free 20-minute Q4 email marketing strategy session here to all 2X eCommerce listeners:

http://wavebreak.co/strategy/

SPONSORS:

This episode is brought to you by:

Klaviyo, the game-changing email automation tool specifically built for scaling eCommerce businesses.

Klaviyo Boston Ecommerce Event

Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights. Klaviyo Boston is coming up in September — and it's the largest in-person gathering EVER of the Klaviyo community!

With two days and more than 30 practical, substantive sessions to choose from, it's the no-fluff, no-BS ecommerce marketing conference you can't afford to miss.

Get your ticket at klaviyo.com/boston

We welcome Dylan Kelly once again to the show! If you do not remember Dylan, tune into episode SE3 EP19 - Ecommerce Email Funnels – how to STOP leaking revenue in your funnels.

On today's episode, Dylan will be talking about nailing email marketing in Q4, the quarter that makes or breaks most retail businesses i.e.

Black Friday
Cyber Monday
12 Days to Christmas
Shipping Deadlines
Christmas Eve Gift Cards

Dylan Kelley is the founder of Wavebreak. Wavebreak helps Shopify stores make the most of their email marketing. Dylan has spent his entire career in ecommerce, but he didn't always do email marketing.

Dylan is offering a free 20-minute Q4 email marketing strategy session here to all 2X eCommerce listeners:

http://wavebreak.co/strategy/

SPONSORS:

This episode is brought to you by:

Klaviyo, the game-changing email automation tool specifically built for scaling eCommerce businesses.

Klaviyo Boston Ecommerce Event

Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights. Klaviyo Boston is coming up in September — and it's the largest in-person gathering EVER of the Klaviyo community!

With two days and more than 30 practical, substantive sessions to choose from, it's the no-fluff, no-BS ecommerce marketing conference you can't afford to miss.

Get your ticket at klaviyo.com/boston

On this episode, I am going to go through what you need to have in place in order to win on Facebook LONG TERM.

FUNDAMENTALS 1. Established Product / Market Fit 2. Your customer avatars for cold targeting - who buys from you? who is likely to buy from you? 3. Rock solid customer list

CAMPAIGN 1. Creatives: image and video 2. 15-second videos 3. Creative variations 4. Work in cycles 4-5 days cycles to understand what works 5. Hack virality into your videos 6. Show your product in use

SPONSORS:

This episode is brought to you by:

Klaviyo, the game-changing email automation tool specifically built for scaling eCommerce businesses.

Klaviyo Boston Ecommerce Event

Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights. Klaviyo Boston is coming up in September — and it's the largest in-person gathering EVER of the Klaviyo community!

With two days and more than 30 practical, substantive sessions to choose from, it's the no-fluff, no-BS ecommerce marketing conference you can't afford to miss.

Get your ticket at klaviyo.com/boston

My guest on today's show is Jan Soerensen, a General Manager at Nosto - an ecommerce personalisation platform that analyzes hundreds of thousands of data points in online retail stores in real-time and uses AI driven predictive analysis to deliver the most relevant shopping experiences at every touch point, across every device.

Jan's focus lies with ensuring that Nosto continues to deliver industry-leading personalized shopping experiences, at every touch point, across every device for the over 2,000 retailers using Nosto services. As a true e-commerce insider, Jan’s experience with personalization and AI helps maintain Nosto as the fastest growing personalization solution in the world. -----------

SPONSORS:

This episode is brought to you by:

Klaviyo, the game-changing email automation tool specifically built for scaling eCommerce businesses.

Klaviyo Boston Ecommerce Event

Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights. Klaviyo Boston is coming up in September — and it's the largest in-person gathering EVER of the Klaviyo community!

With two days and more than 30 practical, substantive sessions to choose from, it's the no-fluff, no-BS ecommerce marketing conference you can't afford to miss.

Get your ticket at klaviyo.com/boston

These are mindset hacks I currently use in my personal and business life:

What do you tell yourself everyday?
How do you translate events?
Do you meditate?
My Routine -> SLEEP > WAKE > EXERCISE > REFLECTION
Visualise Results and the end goal
Learning to Embrace Pressure
Keeping a Clean Mind and a Clean Body.

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

This episode is focused on single product eCommerce businesses… that want to own a specific category.

Let me give some examples of single product direct to consumer businesses that own specific categories:

BELLROY.COM - back in 2010 they were first to the market in the flat wallet space…they have since expanded, iPad cases, key holders, and passport holders

MEUNDIES.COM - they are a digital-first brand selling underwear. ‘feel good undies’ that is what they all about

GYMSHARK.COM - they are fitness apparel direct to consumer brand founded by a millennial for millennials. Their BIG IDEA was trendy innovative, effective performance wear

HONEST.COM - are an eco-friendly catalog product business for baby and household products THEIR BIG IDEA - to give all children a better, safer start.

HERSCHELSUPPLY CO - are a minimalist fashion accessory product business that started out selling bags, THEIR BIG IDEA - timeless products with a fine regard for detail

....your turn!

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

FreeeUp.com is the top marketplace to hire pre-vetted freelancers online in eCommerce, Amazon, digital marketing, advertising, web development, and web design. Connor Gillivan is the Chief Marketing Officer and a co-founder of FreeeUp. In its first 2 years of business, over 1,000 freelancers have been added to the network, and add over 5,000 business owners to the platform. Connor focuses on adding new clients, increasing freelancer applications and on improving the overall customer experience in the marketplace. FreeeUp has over 1,000 pre-vetted freelancers. -----------

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

I have a JV opportunity in an ecommerce concept that I have thoroughly tested between December 2017 - April 2018.

Over that period I was able to generate $200K in Sales and a 15% gross profit.

I am now looking for the right person to partner with, in order to take this venture to an 8-figure business.

I am looking for expertise in Supply Chain, Manufacturing contact and Finance Planning.

Equity share will be discussed in more detail with shortlisted individuals.

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

Today's guest Depesh Mandalia is one the UK’s most prominent Facebook Ads experts with a growing global following. He has profitably managed over $20 million ad spend on Facebook over the last 5 years.

He is an advisor and advocate for Facebook he also runs a Facebook ads agency together with a coaching and training programme with clients around the world.

Some of you might remember him from Episode 29 which featured LostMyName - the startup that grew to $26.5M in revenue in 18 months. Depesh helped the company scale with Facebook ads back in 2015.

He has just launched a Facebook Ads course called:

OWN Ecommerce in Q4 with Facebook Ads, available here: https://members.zasr.digital/facebookadsforecom

And is offering 2X eCommerce listeners a 25% OFF discount if you use the code 2XEC

The offer will be available until Tuesday 31st July 2018.

This other Elite Facebook Ads Training Program that includes 1:1 coaching with Depesh over 3 months is available here: https://2xecommerce.com/depesh/

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

I don’t think I have ever discussed the intricacies and complexity of product sourcing on the show. Today is going to be a first of hopefully many more episodes I will be covering this topic. My guest on today’s episode, Nathan Resnick is a sourcing expert and supply chain management specialist that focuses on ecommerce businesses. He runs a fast-growing platform called Sourcify, which streamlines the process of finding factories, getting initial production runs going and also sampling. He used to live in China and speak Mandarin. He has built three ecommerce businesses, one of which he sold. He has successfully launched and delivered $1m+ Kickstarter project. And on today’s episode, he is not only talking about Sourcify but also will be providing golden nuggets how to effectively find the right factories around the world. -----------

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On this episode, I will take you through a Facebook Funnel Specific to PROFITABLY SCALING Ecommerce sales. I talk specifically about: * Audience building at the test phase * Metrics to Watch and track on a daily basis * Lookalike audiences to build * The metrics that suggest you scale Adsets * Building custom audiences and lookalike audiences * The two major phases of scaling a campaign

This a link to the funnel breakdown on an excel spreadsheet: https://goo.gl/GrXNZJ For any questions, reach out to me via Twitter or email. -----------

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

I recorded this episode from my hotel room over my recent visit to San Francisco. I was invited to talk about optimising ecommerce checkout pages at a Facebook Accelerator program for metro newsrooms.

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On this episode of the 2X eCommerce Podcast, I interview Paul Miller. He is an eCommerce business expert, that helps eCommerce businesses exponentially scale their product offering and revenues through brand licensing.

Paul’s story is quite interesting because he started off his ecommerce journey as an Amazon Private Label seller. He was able to build a thriving headphone brand on and off Amazon’s marketplace called CozyPhones.

In a bid to take CozyPhones to the next level, he discovered brand licensing and has managed to secure licensing deals with Nickelodeon, Disney and Hasbro. This move exponentially increased CozyPhones’ revenue.

He now teaches physical product entrepreneurs and direct of consumer brands how to successfully scale their revenue through licensing.

He is offering a totally free mini-course called Next Level Licensing. Here is where to sign-up: https://www.nextlevellicensing.com/2xecommerce

Cozy Phones brand.

If you recall my interview with Oberlo on SE3 EP07 - Is DropShipping a Viable Model for Scale?, we discussed the viability of the ecommerce model of dropshipping from China selling to your local or a global market. As you are probably already aware from that episode, dropshipping from China is fraught with inefficiencies, particularly around fulfilment and customer experience. My guest on today’s episode, Yaw Owusu has built a platform similar to Oberlo that primarily allows e-tailers source and dropship from US suppliers. Shipping times are 3 days with supplier level accountability and customer support. His platform is an app on the Shopify app store called MXED. -- Reference links: https://apps.shopify.com/mxed-sell-official-pop-culture-merch SPONSORS This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On this episode, I’ll be talking about key developments and news headlines in the month of May, that everyone involved in ecommerce should be aware of.

#1: Magento’s Acquisition - Adobe Acquires Shopify Rival Magento for $1.7B - May 21, 2018 EBay spinoff's value goes from $150 million to $1.68 billion in Adobe buyout. The acquisition is expected to help Adobe compete with cloud-based marketing, sales and service offerings from Salesforce.com (NYSE:CRM), which bought Demandware Inc. for more than $2 billion in 2016 to be able to offer a similar set of functions.

#2: Google I/O May 8-10 I talked about it in detail on SE03 EP35 Key announcements were - Google Assistant: more natural voice based on John Legend’s voice No need to say ‘OK Google’ It remember’s your past angers and parses multiple questions in one sentenceDuplex - schedules appointments for Google uses play the youtube video

Google Lens #3: GDPR - 25 May 2018 General Data Protection Regulation (GDPR) (EU) 2016/679 is a regulation in EU law on data protection and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA). It also addresses the export of personal data outside the EU and EEA. The GDPR aims primarily to give control to citizens and residents over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU.

#4: House of Fraser slides to £44m loss ahead of Chinese takeover 10 May 2018 C.banner told investors it agreed to buy a 51% stake in House of Fraser to “enhance the company’s presence in the retail market in [China] as well as to facilitate the company to lay a good foundation for a new brand and retail roadmap overseas”

#5: Mothercare to close 50 outlets and reinstate ousted CEO Mothercare to close 50 stores as part of rescue package Mothercare is to close about 50 of its 137 stores by June next year with the potential loss of about 800 jobs after landlords approved a financial …

SPONSORS This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On this episode: I talk about the eCommerce Growth Triangle. It is a framework I developed over a year ago. Which pretty much concludes that in order to grow and scale a thriving eCommerce business, you should be:

Vertically integrated (manufacture your products)
Have retention built into your product
Create a Word of mouth viral loop

The principles above still hold true but have evolved into an updated model I have created call the eCommerce Growth Pyramid. I talk about it on this episode

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On this episode, we are going to talking about how to leverage sales growth through 3PL Distributed Fulfilment Networks + Dropshippers.

Today’s guest is Sina Djafari - he runs a service called Duoplane. Duoplane helps online retailers bridge complicated communications and confirmations with their suppliers in real time. Sina is an accomplished online retailer himself -he managed to sell his contemporary furniture store, Design Public, prior to starting Duoplane. His platform is enabling ecommerce brands move beyond the hassle of managing their own warehousing inventory by adopting a more nimble dropship model without the negative connotations associated with drop shipping. The golden nuggets from this interview is how to automate order fulfilment with a network of suppliers so that you focus on what matters to your business - which is branding, marketing and customer experience. ---

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

Please VOTE for us here: http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/ The 2X eCommerce Podcast has just been nominated for the Best Online Talk Show in the Business Category (Finalist) at this year’s Mixcloud Online Radio Awards! Please VOTE by just clicking the link below and then tap 'Vote Kunle Campbell, 2X eCommerce' http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/ Thank you for your continued support for the show. On this episode of the 2X eCommerce Podcast show, we are going to talking about ALL KEY announcements at the Google I/O Developer Conference 2018 that WILL AFFECT THE ECOMMERCE LANDSCAPE OVER THE 12 MONTHS and beyond Google Assistant: more natural voice based on John Legend’s voice No need to say ‘OK Google’ It remember’s your past answers and parses multiple questions in one sentence Duplex - an AI personal assistant that schedules appointments for Google uses - Android P: An buttonless android device Bigger screen real estate Google Lens Point the phone’s camera an outfit, accessory or piece of furniture. Google will use object recognition machine learning to purchase the item online. If it does not find a match, it will find similar styles. Google is serious about Speed on the mobile web - it is achieving this with PWA and AMP AMP - frontend framework - acquisition Super fast page loading times - AMP load on avg. in 0.5 seconds from Google search. AMP is a framework and library of components build on top of HTML specifically designed for performance AMP format mandates a number of rules about its pages that are again focused on maintaining performance but also on enabling caching And This ability to cache in remote in serve remotely is what enables platforms serving AMP to pre-render them effectively. Google Pay best practices by-passes forms and autocomplete pushing default payment method one-click checkout allow guest checkout show full breakdown Progressive Web Apps (PWAs) - overarching methodology - PWA conversion Google is launching its own PWAs at scale. Progressive Web Apps (PWAs) are web applications that are regular web pages or websites, but can appear to the user like traditional applications or native mobile applications. The application type attempts to combine features offered by most modern browsers with the benefits of a mobile experience. The enable fast, integrated, reliable, and engaging web experiences. Video: https://youtu.be/NITk4kXMQDw PWA is a transition from AJAX geared towards mobile devices. Google is trying to move users on mobile from apps to the web because it is currently 80% app Google is the gateway to the web PWA is important to Google and to Ecommerce 53% of users abandon sites that take longer than 3 second to load. Caching Could involve sections in your website not the entire site Useful notifications - e.g tracking info, order updates, examples: eBay deployed PWA in their checkout page More videos about PWA: Progress Web Apps - Google Chrome Developers: https://youtu.be/z2JgN6Ae-Bo ---

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

Please VOTE for us here: http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/ The 2X eCommerce Podcast has just been nominated for the Best Online Talk Show in the Business Category (Finalist) at this year’s Mixcloud Online Radio Awards! Please VOTE by just clicking the link below and then tap 'Vote Kunle Campbell, 2X eCommerce' http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/ Thank you for your continued support for the show. ---

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On this episode, I have a guest from the Print On Demand Platform TEESPRING! He is Teespring's VP of Commercial, Chris Lamontagne, and has led Teespring growth efforts over this current period of rapid growth for the platform. People all over the world use the Teespring platform to create more than 50,000 designs on a daily basis and the company recently announced its expansion to Asia. We talk about a range of topics including * How ecommerce businesses can use POD as a branding and customer affinity tool, * the evolution of print of demand, * Teespring's recent expansion into Asia * Teespring's marketplace expansion strategy

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On today’s episode, I am joined by Mikael Yang. He is Co-Founder and CEO of ManyChat, a chatbot platform that allows businesses to create a Facebook Messenger chatbots in minutes. We will be talking about what Mikael refers to as the biggest sales and marketing revolution in decades - the transition from communicating with your prospects and customers via email to chat messengers. I personally use ManyChat Mikael Launched ManyChat in 2015, and has grown the platform to support over 100,000 businesses. ManyChat also connects to over 250,000 Facebook pages. ManyChat is arguably anti-email and show that you can potentially get 10x more leads and paying customers using Facebook Messenger chatbots over traditional email marketing. With email open rates and click-through rates now averaging 25-35% and 1-2% respectively, businesses need a better way to communicate with their leads and customers. In 3-5 years, the majority of business to customer communication is going to be done through chat messengers. 1.3 billion people use Facebook Messenger every month, and there are 65 million businesses on Facebook. ManyChat's mission is to empower these businesses to connect with customers on their terms and inside of platforms they are already using dozens of times every single day. ---

SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

If you are an online retailer and looking to scale your sales further through Facebook advertising, check out Kunle's agency:2xmedia.co. It caters specifically for ecommerce businesses. Get in touch to apply.

Campaign Management: Analysing your Ads and Decision making

Knowing when to stop or scale an Adset in a Facebook Ads campaign, balls down to analysing key performance metrics you establish in your campaigns.

I set up my Adset reports in two ways. The first way is what I refer to as the Funnel Reporting view I use to get a quick glance at performance. Here are the columns I set up:

Budget
Delivery
Reach
Link Clicks
Amount Spent
Website Purchases Conversion Value
Website Purchase ROAS (Return on Ad Spend)
Cost Per Website Purchase
Website Purchases
Website Add to Cart
Cost per 1,000 People Reached
CPM (Cost Per 1,000 Impressions)
CTR (Link Click-Through Rate)
Unique Link Clicks
Button Clicks
Cost per Unique Link Click
Website Checkouts Initiated
Website Adds of Payment Info
Cost per Website Add to Cart
Relevance Score
Frequency
Page Likes
Positive Feedback
Negative Feedback

The second view I use is ROI focused and solely used for tracking costs and making decisions. Here is how I arrange the columns:

Amount Spent
Website Purchases Conversion Value
Website Purchase ROAS (Return on Ad Spend)
Website Purchases
Cost per Result
Cost per Website Purchase
Website Checkouts Initiated
Cost per Website Checkout Initiated
Website Adds to Cart
Cost per Website Add to Cart
Unique Link Clicks
Cost per Unique Link Clicks
Website Content Views
Cost per Website Content Views
Reach
Cost per 1,000 People Reached
CPM (Cost per 1,000 Impressions)
Unique CTR (Link Click-Through Rate)
Cost per Outbound Click

You want to set benchmarks for all your 'cost per...' metrics. With the most important being:

Cost per Website Purchase
Cost per Unique Link Clicks
Unique CTR (Link Click-Through Rate)
Cost per 1,000 People Reached or CPM (Cost per 1,000 Impressions)

SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

For media buying specific to eCommerce, check out 2xmedia.co.

4 Ways of Scaling a Campaign Campaign doing well - what do you do to SCALE up? OPTION 1: Increase Budget Gradually Increase daily budget by 20% every 3 days The algorithm needs 2-3 days to adjust. The first day of SCALE, ROI may be negative. Change the budget within the first 3 hours after midnight of the ad account time zone OPTION 2: Duplicate Winning Adset - Vertical Scaling Leave existing working adsets Duplicate the adsets and adjust the budget between 50-300% DO NOT touch a working ad set OPTION 3: Horizontal Scaling Strategy 5-10 duplicates of the same adset and carry out 20% increments every 3 days OPTION 4: Product Scaling Adding more products and testing these new products on Facebook OPTION 5: Export you winning ads from an existing Ad account Export you winning ads from an existing Ad account to a new ad account. Ad accounts have a different performance. ---

SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

Creatives for Facebook Advertising: Video is King The aim of every Facebook advertising ad campaign is to go VIRAL Facebook, Instagram, Messenger, and Audience Network Retargeting Patience Budget - you need 7 days tasing on most occasions. Remember that Instagram/ Facebook/ Messenger are very different placements. Try to separate ads running on Instagram News Feed, Instagram Stories, Facebook News Feed, Sponsored Messages and Messenger Home for all of our campaigns. This was you make ads that really native to each placement. Ad Level Metric: Negative Feedback A score based on the number of times people hid your ad or chose not to see ads from you. Your ad's negative feedback level can be low, medium or high. If your ad gets a lot of negative feedback, it means people have indicated they don't want to see it anymore. Positive Feedback An estimated score based on the number of times people are expected to interact with your ad (example: reacting to a post, clicking a link) and help you achieve your objective. Your ad's positive feedback level can be low, medium or high. The higher your ad's positive feedback level, the better people are expected to respond to it. ---

SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

A fundamental understanding of Facebook Advertising is that like Google AdWords and even eBay it runs on an AUCTION system called Ad Auction. For each ad impression, Facebook's ad auction system selects the best ads to run based on two criteria 1: The Ads' maximum bids and 2: The Ad performance. Ads perform against each other. Facebook only charges you the bid necessary to win the auction. The bid that eventually wins the auction may be lower than the maximum bid you've set for your ads, so we recommend you enter your true maximum bid. Targeting can be hugely important because… it ensures you reach a relevant audience that's more likely to engage with your ads. A couple of tips: - Go broad for cheaper clicks and conversions - Walk up the ladder technique: in order to maximize conversions, optimize towards the highest intent event that has enough data e.g. - Initially go broad on placements Pay attention to the user experience: monitor feedback and improve your landing page: Facebook factors in web page load times when determining user value. Ensure landing page mobile devices are optimised. - Minimize landing page redirects, plugins, and link shorteners and compress large files - Utilize multi-region hosting to improve server response time - Use a high-quality Content Delivery Network (CDN) to reach audiences quickly - Remove render-blocking javascript ---

SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

Episode 1: Audiences and Targeting On this episode, I about going to be talking about the pillars of a rock solid Facebook advertising Strategy. Audiences and Targeting Bidding and Budgeting in the auction Creative Before I start that I want to talk about how important it is to have a validated product. If you have a product people want, you are using Facebook to find more people at scale that want your product. Most other elements in Facebook advertising, support the above. MJ DeMarco author (Millionaire Fastlane/Unscripted If your business stops when you stop advertising, you have a product problem #profound Aim for a "productocracy" which is a product that PULLS vs PUSHES: 1 new customer = 2 thru word of mouth. A productocracy survives and grows without advertising. If your business stops when you stop advertising, you have a product problem. An ad-dependent business = PUSH. Audiences So let us talk Audiences When you hear about the advantages of marketing on Facebook, be it organic or Facebook advertising, you always hear about the number of monthly active users. Facebook has about 2.2 billion active users. As an ecommerce brand, you are going to have to initially figure out segments within this 2.2 billion base that will make ideal potential customers. This is where targeting comes in. On Facebook, you have the following targeting options: Cold audience targeting Custom Audience Targeting Then as your custom audience targeting matures, you can eventually use what I term the power of Facebook audience targeting: Lookalike Audiences ---

SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

Brace yourselves, we are going to publishing a 5-day series on getting started with Facebook advertising for online retailers.

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping you sell more in your online store…

What Kind of eCommerce Business do you run or intend to run?

Creating a compelling value proposition requires a grounded understanding of your business model. Besides building an ‘online retail’ business or ‘doing eCommerce’, you need to answer five fundamental questions, that will solidly define your business model.

The options you choose uniquely categorize your online retail business model and help you refine your value proposition. Here are the five questions to answer; remember these apply to both growing eCommerce businesses and start-ups:

What is our product range focus now and in the mid-term?
Are we a Direct to Consumer (D2C) brand, Merchandisers or a Hybrid?
What is our vertical and what specific niche in this vertical is our focus?
How do we want the market to perceive value? By price, function/product quality or a luxury
How replenishable are the products that we will be selling?

When you get into detail and answer each of the above questions, you will have a fine-tuned eCommerce business model and will arrive at your value proposition.

If you already have a value proposition, you will find that most of all of the key elements in it fit the above categories.

PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

On this episode of the 2X eCommerce Podcast Show, we are going to talk about how rapid growth direct-to-consumer (D2C) eCommerce brands use Paid Social Media to scale quickly.

I am joined by Steve Dinelli, the founder of direct response agency, Blackbird Garage. Over the last 3-years, Blackbird Garage has helped 6 D2C retail brands exceed $60 million in revenue in less than one year. The specialise in paid customer acquisition on Facebook, Pinterest and Google Adwords.

Steve Dinelli and his team help companies scale quickly through business consulting while simultaneously managing profitable growth on Facebook, Google, and Pinterest.

Blackbird Garage works with rapid growth direct to consumer brands such as Hello Fresh, MVMT, Casper, Brooklinen among others.

Do stay tuned! ---

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On this episode of the 2X eCommerce Podcast Show, I have a discussion with the founder of Teddy Stratford Zip Fit Shirts, Bryan Davis about how he was able to build a rock solid brand story for his menswear brand, whilst staying authentic to his core values. I came across a Teddy Stratford video Ad on Instagram and was blown away by about not only how clever their product was but also how succinct, and memorable the presentation of their brand story was presented. I saved the ad, and then attempted to reach out to the founder of the brand. Bryan obliged to the request of coming on the show. On this episode, he breaks down the actual story and his team's thought process of framing the story as bite-sized videos for social media. We are going to talking about the DNA of Facebook Advertising and all Advertising A STRONG, MEMORABLE BRAND STORY Here's a link to the video I watched on IG. Do stay tuned! ---

SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On this episode I’ll be talking about key developments and news headlines in the month of March, that everyone involved in ecommerce should be aware of. 1. Store closures: Abercrombie to close down 60 stores 2. UK electronic’s retailers Maplin closing down 3. Toys R Us sadly closing down and the ironic departure of Charles Lazarus at 94, Toy R Us’ founder. 4. Facebook / Cambridge Analytica - marketing lessons for ecommerce 5. Google’s index for SEO has gone mobile first 6. Voice based ecommerce in full swing with Google’s ‘Shopping Actions’ to help retailers in their battle with Amazon

I’d like to make this end-of-month roundup regular. SPONSORS This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

In ecommerce people buy pictures. - they buy a transformation - they buy a solution - they buy a narrative Audiovisuals i.e. video helps further sell painkiller products some vitamin products such as fashion can thrive with just visuals. but if you are trying to sell the next groundbreaking blender or a ‘new way’ to do something through your product, best to get a demo video out or a series of demo videos out that nail your value proposition. So why Instagram you will ask? well... IG has about 30--40% organic reach vs FB's 3-5% …this is HUGE IG Stories has even much more impressive reach The unique difference between Facebook and Instagram is that People go to Instagram primarily to consume visual content The comment, but do not bridge as a deep connection with other users Facebook is more social People primarily go to Facebook to engage with other users and then also consume content. Instagram allows for content consumption - this is a KEY Point to note IG Is about LIFESTYLE - it is the headquarters and #1 destination for narcissism on the internet Egotism is the drive to maintain and enhance favourable views of oneself, and generally features an inflated opinion of one's personal features and importance. It often includes intellectual, physical, social and other overestimations narcissism excessive interest in or admiration of oneself and one's physical appearance. This is how I get the most out of Instagram in the Context of ecommerce Organic Traffic and Data - Test Group * I post regularly on IG in a bid to drive organic traffic * Remember that the only clickable unit on IG (before shoppable, posts) is the bio link * So all my product focused posts have a CTA to click the bio link * I use Later.com’s bio link feature to link directly to product pages * I study this data * I study Instagram’s insights reports

Influencers for Traffic * hire influencers

Advertising * We know exactly what products to include in our carousels * High engagement does not always correlate with sales - so study both your sales data and engagement data

Create demand for your brand on IG A better strategy would be to focus on organic on ig, and retarget on ig if you want to allocate some budget there. My friend Anthony has an amazing group on this. Let me know if you want to join and I can send you the link to the group! SPONSORS This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On today's episode, we are going to learning about a new retail-focused blockchain protocol that aims to decentralise Retail on the Ethereum Blockchain.

The name of the protocol is $HOP or SHOP and a Co-Founder, John Wantz joins me to talk about how the protocol aims to decentralise retail and ecommerce.

The protocol will provide Shoppers and retail brands access to the SHOP decentralized data marketplace. Shoppers will be provided with a SHOP Token enabled wallet that will be used in on $HOP enabled ecommerce stores. At the point of sale, Shoppers will be able to pass on their shopping data to stores in exchange for incentives, rewards and rebates.

Retail brands, on the other hand, can use the $HOP decentralised data marketplace to promote their products to across multiple marketplaces and get a more consolidated view of each of their opted-in customers' buying patterns from the decentralised data marketplace.

They are currently on public pre-sale ICO here: https://shoppers.shop

Their pre-sale ICO ends April 29th, and then their Public ICO begins on May 14th.

SPONSORS This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On this episode of the 2X eCommerce Podcast, we are going to be talking about EMAIL FUNNELS and how to STOP leaking revenue in your funnels. Here is what we cover: - The easiest way to generate revenue with email marketing - How to rapidly grow your email list - How to convert email subscribers into customers - How to get more repeat purchases - The three fundamental emails funnels that generate instant ROI: Welcome Series, Retention Series, Cart Abandonment Series - Other email funnels beyond the fundamentals My guest, Dylan Kelley is the founder of Wavebreak, where he helps online stores maximize their email marketing revenue. He's also the host of the Wavebreak Podcast and creator of the Ecommerce Email Success video series. Dylan is offering a free 20-minute email marketing strategy session here to all 2X eCommerce listeners: http://wavebreak.co/strategy/ SPONSORS This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

Did you know that 62% of online shoppers have experienced a late or failed delivery due to bad address data and that it cost about $14/£14 per failed delivery.

I spoke with Chris Boaz, Head of Marketing at PCA Predict, an address verification company whose technology power checkout pages for thousands of merchants about a recent report that they produced about the implications of failed deliveries to etailers.

Here are some of their main findings: * 1 in 20 online orders never reach their destination * Failed deliveries cost retailers close to £200k per year! * 62% of online shoppers have experienced a late or failed delivery. Download the show notes for this episode on: https://2xecommerce.com/podcast/

SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On this episode of the 2X eCommerce podcast show, we are going to talking about how to accept bitcoin and cryptocurrencies in your online retail store.

Mike Olthoff, CEO and Founder of Coincards.ca - a Canadian online gift card marketplace which was created solely to help clients spend their cryptocurrencies in stores which wouldn't take it directly.

Coincards.ca has thousands of Canadian customers that spend bitcoin on Gift cards to help make bitcoin more usable in their day to day lives.

Accepting Bitcoin is a must for any business looking to expand their customer base and take on a little bit of risk. We currently use BTCPay, an open source payment software to process all bitcoin payments to our own bitcoin wallets. There are also many alternatives available to vendors such as mainstream companies such as Bitpay and Coinbase.

Accepting Crypto opens businesses to a flood of new customers and acts as a marketing tool for a new niche customer pool. There are many people who simply live off of bitcoin and these people need ways to spend their bitcoin on the things they need and want. Being an industry first to offer products for crypto gives even the smallest merchants a huge advantage.

Download the show notes for this episode on: https://2xecommerce.com/podcast/

SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

Here is how I managed to scale out an fb ad campaign by close to 200% month-on-month without compromising on ROI. In this video, I share the 4 methods of scaling winning Facebook AdSets.

Scaling Method #1: Incremental Budget 🤔 Scaling Method #2: Duplication Method 👯‍♀️ Scaling Method #3: Audience Scaling 📈 Scaling Method #4: Backend Scale 🥅

Watch this webinar on YouTube here:

https://youtu.be/W7fthTbgok8

SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

How an outlandish costume clothing company managed to hit 8 figures in revenue by scaling attention on social media through eye popping video and video content.

Shinesty creates costumes and vintage clothing for events and in the process have embedded their brand into fond memories of their customers.

Shinesty was founded just three years ago and has been 2X scaling year-on-year. They are now a $10M+ 8-figure in revenue company. They utilize pattern interrupt visual and video content to evoke emotions and feelings of humor and anger with their snarky and sometimes sarcastic videos.

They have seen huge success with amplifying this content using paid social advertising on Facebook, Instagram and SnapChat.

I interviewed their founder, Chris White on this episode. ---

SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

So back in SE3 EP02, I talked about WHY I WAS WRONG ABOUT SHOPIFY. My key takeaway was: Focus Less on Tech and more on Marketing My advice was: to use a hosted ecommerce platforms such as Shopify to scale your business * Agility * Speed to market * Modularity via the app store * Integration to a large degree is a breeze * You get shedloads out of the box The LOWDOWN is that you do a lot less technical tinkering and get on with marketing and selling products At scale or mid-tier, you require flexibility, customisation and automation. This is where SHOPIFY PLUS comes to mind. I have been trying to find out more about SHOPIFY PLUS as a platform for mid-tier and enterprise retailers. And got hold of their Direct of Product. He oversees, feature sets that will be implemented in the short term, medium term and long term. He is pretty much in charge of SHOPIFY PLUS’ feature-set roadmap. David Moellenkamp is the Director of Product at Shopify Plus, where he is focused on building products to solve the problems of Shopify’s highest volume merchants. Prior to joining Shopify, David worked at BlackBerry where he helped build mobile device management solutions for some of the worlds largest and most demanding organizations. ---

SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

This is a very candid and honest episode, I pounder on the label 'expert'. I have been referred as an 'expert' in the ecommerce space a few too many times. I might be an 'expert' to some, but over the past few months, I have learnt from true entrepreneurial ecommerce experts.

The key to establishing which expert to follow is understanding where you want to go in ecommerce. If you work for an online retailer or a consultant for a number of online retailers, then most experts you will gravitate towards will be people that have self-identified themselves as experts backed by a track-record of delivering results within online retail businesses they themselves have worked for in the past.

If on the other hand, you are looking at things from purely entrepreneur angle, then the ecommerce experts you will identify with will be ecommerce entrepreneurs. This is where I am striving to evolve to now. I was (and probably am too some) the former i.e. a career ecommerce expert. BUT I am now learning the ropes of becoming an ecommerce entrepreneur. I am NOT yet an entrepreneurial ecommerce expert. BUT my daily habits, are leading me down this path.

Remember there are two types of ecommerce experts:

Career eCommerce Experts (marketers, CROs, media buyers, developers, designers, logistics experts, industry pundits) and
Entrepreneur eCommerce Experts - they are all of the above wrapped up into one that put the money in the line and take HUGE risks. The ones that turn out successful in the long-run, live to tell their story as 'experts'.

Regardless of what type of expert you strive to be, STAY HUMBLE.

Hope you enjoy the show and give me a shout on your thoughts about eCommerce experts.

SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

On this episode we talk about how to build your ecommerce business in 2018, in preparation for a sale or exit sometime in the future. I am joined by Thomas Smale; the Founder of FE International, a leading website brokerage firm. Thomas specializes in advising in the M&A of SaaS, e-commerce, affiliate and content businesses. He has consulted hundreds of internet entrepreneurs on exit strategy, growth and business development. FE International offers comprehensive exit planning services as well as direct access to an established network of pre-qualified international investors to drive demand to your business and maximize value for your company. FE International provides advisory services for mid-market SaaS, e-commerce and content businesses. The company has become the pre-eminent adviser and valuation thought-leader in the industry, completing over $75M in sales across 425 acquisitions since 2010. FE International is headquartered in Boston, US, with offices also in Europe and S.E. Asia. ---

SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

HAPPY NEW YEAR FOLKS!

It has been quite a while...exactly 56 days since my last episode! On this episode, I explain where I've been and what I've been up to.

As 2018 starts off in full swing, I drop some knaw-ledge bombs on this episode, Tai Lopez style 😜. On a more serious note, I talk about books that have made a longlasting impact in my personal, professional and business life.

I categorise them into:

LIFE CHANGING BOOKS

The ONE Thing by Gary Keller
The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life - by Mark Manson
Ego is the Enemy by Ryan Holiday

ENTREPRENEURIAL MINDSET SHIFTING BOOKS

The Millionaire Fastlane by MJ DeMarco (cheesy title but huge nuggets of knowledge)
UNSCRIPTED by MJ DeMarco
Start with Why by Simon Sinek

ECOMMERCE/COMMERCE BIOGRAPHIES

Delivering Happiness by Tony Hsieh’
Elon Musk: Inventing the Future by Ashlee Vance
Ready Fire Aim - Michael Masterson

CONSUMER PSYCHOLOGY, COPYWRITING / CRO

Influenceby Robert Caldini
Nudge - Richard Thaler
The Ultimate Sales Letter - Dan Kennedy
Cashvertising: How to Use More Than 100 Secrets of Ad‑Agency Psychology to by Drew Eric Whitman
Ogilvy on Advertising
Predictably Irrational by Dan Ariely

OTHER GREAT BOOKS * Facebook Advertising / Paid Media: The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising by Erik Du Plessis * World History: Silk Roads by Peter Frankopan * Key Person of Influence by Kevin Harrington and Daniel Priestley * Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff (on my to-read list) * Mindset by Carol Dweck * Think and Grow Rich by Napoleon Hill

SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

Ego Is the Enemy

Influence: The Psychology of Persuasion, Revised Edition

The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life

Ogilvy on Advertising

The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales.

Predictably Irrational: The Hidden Forces That Shape Our Decisions

The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime

The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

Silk Roads

Start with Why: How Great Leaders Inspire Everyone to Take Action

CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

Key Person of Influence: The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry

Nudge: Improving Decisions About Health, Wealth, and Happiness

The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

Delivering Happiness: A Path to Profits, Passion, and Purpose

Think and Grow Rich: The Original, an Official Publication of The Napoleon Hill Foundation

Ready, Fire, Aim: Zero to $100 Million in No Time Flat

UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship

On this webinar, I talk about ecommerce funnels using Facebook. I am running a webinar tomorrow. Sign up for it here: https://events.genndi.com/register/169105139238452231/bca4623575

SPONSORS:

This episode is brought to you by

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

SCANDIS is the eCommerce division of Scandinavian Designs and Dania Furniture. The first Scandinavian Designs store opened its doors in San Rafael, California in 1963 to cater to the contemporary home furnishing needs brought on by the huge wave of mid-century modern homes emerging in neighbourhoods throughout the west coast. In keeping with this architectural design movement, stores soon opened across northern and southern California, and later in Washington, Oregon, Nevada, Colorado, Minnesota and Illinois.

They made their foray into ecommerce for the very first time earlier in the year, in February and have not looked back since.

I interviewed their web marketing manager - Julio Giannotti and he shared a tonne of insights with me; here's a summary:

why and how they got started with Shopify Plus,
their lean ecommerce team,
challenges scaling their operations,
the SEO marketing and paid acquisition strategy,
automation of with Shopify Plus' Launchpad and Flow apps
how they cleverly use their sales reps as affiliates**
how physical retail and ecommerce build synergies to driving, even more, sales for their business,
how they almost doubled sales across retail branches when they launched their ecommerce site
his killer Shopify app recommendations

It's a value-packed episode.

SPONSORS:

This episode is brought to you by

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

and

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

Jason Boyce is one of three Co-Founders at Dazadi.com a home recreational product online retailer of basketball hoops, game tables, fitness equipment, and much more. He has over 13 years ecommerce experience and started Dazadi.com in 2002 with his 3 brothers. They have over 10,000 products on their site with 100K SKUs and sell on all major marketplaces in the U.S and Canada.

Over my interview with Jason, I discovered that Dazadi's strength actually lies in marketplace selling. A significant chunk of the $22 million annual revenue can be attributed to marketplaces such as Amazon, Walmart.com and Houzz. They have actually mastered the art and science of marketplace selling.

Jason is also huge on outsourcing - his business has an office stationed in the Philippines with close to 30 members of staff. His U.S. team is distributed across the country and they have an office in China for factory liaison and also quality control.

Jason is well travelled and deeply understands cultural nuances in the countries that he does business in.

His best decision was to ditch selling other brands and focus on manufacturing their own branded products under the 'Harvil' brand.

This is an episode to listen or watch if you want to understand the intricacies involved in scaling to a mature 8-figure ecommerce business entails.

SPONSORS:

This episode is brought to you by

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

and

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

The mention of 'dropshipping' often denotes either poor ecommerce customer experience and lack of supply chain control or some 'guru' trying to sell online courses on how to start an ecommerce business. A search on YouTube for 'ecommerce' returns a tonne of results related to dropshipping as a means to escape the 9-5 and upsells to online courses.

My take has been and still is, a business with poor customer experience is impossible to profitably scale; and so dropshipping as a viable ecommerce model was really off my radar. But more recently I was hired to carry out due-diligence on a drop ship business ecommerce brand with monthly revenues of $250,000+ and came across another with monthly revenues of $500,000. This is when dropshipping as a business model started to get my attention.

Don't get me wrong, there is a LOT of crap out there. Basically most dropshipping is the scrapings at bottom of the ecommerce pot. The droppshipping sites I mentioned above and all of the dropshipping sites I see that seem to be doing well revenue-wise come across to shoppers as established brands.

I am also seeing a lot of innovation in conversion rate optimisation with dropshippers because they really are front end marketing businesses that need to prop up the perceived value of products they have little or no control of actually producing.

Tomas Slimas is a successful and retired dropshipping ecommerce entrepreneur who generated revenues of $3 million/year from his dropship site before he co-founded Oberlo (https://oberlo.com/), a dropship app that helps Shopify stores find products to sell.

I tracked him and got him on the show to discuss the viability of dropshipping as a scalable ecommerce model in 2017 and beyond.

This is a really interesting conversation. You should still listen to it if you are an established merchant, as you should consider latching dropshipping for product catlog expansion.

SPONSORS:

This episode is brought to you by

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

and

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

Sabina embodies the true meaning of finding freedom through entrepreneurship and the embrace of change. She alongside her family are digital nomads in the true sense of the term. She is a self-taught entrepreneur; and a Co-Founder of two husband and wife run ecommerce businesses, Veppo Cigs and Taza Designs.

I invited Sabina to the show to share her unique and memorable story about the need to embrace change in order to grow both your mindset and business. Change can be difficult, hard and lonely. Change can tear you apart but only for a brief period of time until experience, hindsight and resilience is re-build you. You always have to have the end goal in mind to see the benefits of change and see its true purpose.

Sabina had limited choices over the course of the 2008 financial crisis. Her business directly serviced the real estate market; which ultimately led to shutting it down. Although she was faced with losing her business, she kept her ears glued to the ground and learnt from a business mentor about the then up and coming technology behind electronic cigarettes and its potentially disruptive impact on the tobacco industry.

She doubled down on it and moved her family to Costa Rica in order to significantly reduce their living expenses and work on building their business. She has since lived in Belize, Central America and then decided to settle in Bali for a few years. She is currently now in North America and visits Bali regularly.

This episode and interview is one of my all time favourites as it really got me thinking about change. I definitely recommend it.

SPONSORS:

This episode is brought to you by

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

and

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

Located in Central Illinois, Kaleigh Moore primarily crafts blog content for SaaS and eCommerce companies. She has been copywriting for the last four years under the brand Lumen. She had an Etsy store when she was 19 and ran the business for five years. She had a successful vintage jewellery company where she designed and assembled jewellery pieces.

It was from that company where she learned about marketing and specifically the power of email marketing. According to her, email marketing was the biggest driver when it came to driving sales in comparison to social media.

On this episode, we will talk about: * eCommerce product page trends: such as the integration of GIFs/ Cinemagraphs and the use more user-generated content, buyer's guides. * eCommerce copywriting for conversions: and the psychology behind the words, formulas and so much more!

SPONSORS:

This episode is brought to you by

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

and

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

One of the most downloaded episodes last season was Brand Authenticity, Selling Direct to Consumer and Gaining PR Traction [Physical Product Podcast EP:02] with Scott Gabrielson, founder of Oliver Cabell. A minimalist high-end bag and accessories company.

On this episode, I bring Scott again to share the progress of his brand. What really initially impressed me was not only Oliver Cabell's very well designed Italian made products but the execution of the media - both mainstream and social. It was right on point; with coverage on Fast Company, Cool Hunting and GQ. Scott had a lot to say on how to rapidly grow an email database.

Oliver Cabell has made another milestone; with recent funding from an angel investor to the tune of $1.2m, they are expanding beyond high-end bags into footwear (sneakers to be specific).

So on this episode, Scott shares how he was able to attract investment and how he intends to uniquely launch designs on a weekly basis rather than seasonal.

It was a really interesting discussion with sprinkles of anecdotes on how to build and grow a luxury fashion brand.

SPONSORS:

This episode is brought to you by

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

and

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

Joe is an ecommerce entrepreneur and the founder of KING.fitness - he used to be a freelance designer for global brands such as Coca-Cola, American Express and Unilever.

He recently decided to apply his design skills into a physical product brand called King Fitness - a sports brand with a focus on high-quality gym accessories.

I actually pre-ordered one of his products - the King Fitness gym bag via an Instagram ad. I was put on a pre-sales list and eventually received my order 6 weeks after purchase.

I got Joe on the show to break down his funnels and how to set up a lean pre-order physical product business.

We talk about:

designing physical products
sourcing process and finding reliable suppliers
dominating amazon with reviews
instagram ads
testing the market with pre-sales
the importance of photography and how to find photographers on the cheap

OUR SPONSORS:

We have two sponsors

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store). If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

KLAVIYO is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for.

With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences.

If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

I'm back and today's episode is a solo show. I give updates on what I was up to over the summer break and how I intend spending the next quarter.

There are going to be some changes in the format of the show - I shed some more light on these changes.

Back to Shopify...as may already know, I come from a marketing consulting background and initially thought that only serious businesses use Magento for ecommerce. God was I wrong and I take my words back.

I am a converted Shopify user now and see why and how it is the fastest growing ecommerce platform today. Here is a summary list of why I was wrong and how Shopify really leads the pack (especially in the startup to growth phase of ecommerce):

It is agile - it is fast - reminds me of wordpress but a whole lot better user experience - it is modular - integration is a breeze - you get shit loads out of the box

The LOW DOWN is that you do a lot less technical tinkering and get on with marketing and selling products

On this episode, I am joined by Mark Patchett, Marketing Director at Trouva (https://www.trouva.com/). Trouva is marketplace platform for boutique retail shops dotted across the UK and Europe. Trouve curates products, accepts payments and fulfils orders on behalf of listed partner stores. They are really in the business of logistics. The platform eliminates the work of maintaining an online store by providing a shop with the software, customer service, and delivery teams needed to keep the experience consistent. Mark is the marketing lead at Trouva - in just 18 months, Trouva have grown from the seed round to be one of Europe's top 5 fastest growing tech businesses at 1,509% growth. We talk about how marketing has played a central role in the astronomical growth Trouva has undergone in such a short period of time and exactly how Trouva works across the EU.

Rosh is the founder of ISSARA – an ethical minimal leather good brand. ISSARA operates in the affordable luxury space. ISSARA is what I refer to as an agile eCommerce brand. They make every single bag they product to order with a zero waste supply chain. w/ Rosh Govindaraj Founder, ISSARA.

Hello! This is KUNLE CAMPBELL OF THE 2X ECOMMERCE PODCAST SHOW …THE Podcast dedicated to STRATEGIC GROWTH FOR ONLINE RETAILERS You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show I talk about: * strategically choosing domain names to help grow your brand. * domain name dos and don'ts * Building the core of your brand using the .STORE * using domain name selection for SEO

On this episode, I focus on driving your SEO visibility through brand name search and not generic keyword search volume. Search volume is finite… Brand name search volume is relatively less finite… Get technical SEO sorted keyword research should align with both your current and potential product offering Beyond tech SEO, focus on brand building…it makes every other

WHY - we believe in thinking differently (PURPOSE - CAUSE - BELIEF) What - we do How - we are difference USP / Differentiation APPLE: Inspired leaders and organisations think act communicate from the inside-out we make great computers beautifully designed action Everything we do we BELIEVE in challenging the status co we BELIVE in doing things differently The way we challenge the STATUS co is by our products Beautifully designed, Easy to use, and User friendly We just happen to make GREAT computers WANT TO BUY ONE? Go back in history… Julius Cesar Alexander the Great Napoleon Elon Musk Inside - Out GOLDEN CIRCLE "People don't buy WHAT you do, they buy WHY you do it.” ~ Simon Sinek Inward view Sticking to your own lane. Yet a scalable WHY LIMBIC - feelings NEO CORTEX - rationality your why permeates through all your communications if is not just about saying…it is in every single detail about your brand that your customers, investors, suppliers and the general public interact with MADE.com minimal designer furniture at an affordable price We think the high street and expensive designer brands give consumers a raw deal. That's because everyone along the way takes a cut, from agents to landlords. And you - our discerning customer - pay for that cut. So we're making a stand: taking on the high street to offer you original furniture design at affordable prices. Here's how we do it differently: GREAT DESIGN, AFFORDABLE PRICES DIRECT FROM THE MAKERS No physical stores. No middlemen. We're just a passionate team bringing a new way to buy furniture: cutting out the fuss so you can get beautifully made pieces at a price to suit you. OUR PRICING Without the middleman we connect you directly with designers, giving you designer furniture at affordable prices. UNCOMPROMISED QUALITY We work with fresh design talent to create our unique furniture collection. And then we find the best craftsmen to build it - often the same people who make products for top high street brands. images colours price copy choice of influencers choice of store location BONOBOS.com well made clothes the perfect pair of trousers How It All Started We started Bonobos because we couldn't find pants that fit. They were either way too tight or too boxy. We fixed it. Now we've expanded our playbook to shirts and suits. Warby Parker “rebellious spirit and a lofty objective” to offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses Every idea starts with a problem. Ours was simple: glasses are too expensive. We were students when one of us lost his glasses on a backpacking trip. The cost of replacing them was so high that he spent the first semester of grad school without them, squinting and complaining. (We don’t recommend this.) The rest of us had similar experiences, and we were amazed at how hard it was to find a pair of great frames that didn’t leave our wallets bare. Where were the options?

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

Reducing friction and shopping cart abandonment is key on every eCommerce manager’s and store owners mind. how can I replicate an Apple Pay experience or better still a contactless card experience at checkout whilst at the same time minimising fraud? INSTANT PAY SOLUTIONS most major players are rolling out solutions… * PAYPAL EXPRESS - in most cases takes 2 clicks * AMAZON PAYMENTS- takes 2 clicks * APPLE PAY - 2 steps * STRIPE - in most cases 2 steps * ANDROID PAY - 2 steps

The payment platform no one is really talking about that could be a key game changer is SHOPIFY PAY Why? Introduced in April at their developer conference IT WORKS ACROSS any STORE using Shopify and reduces checkout field entry from 16 to just 2 fields. SECURE AND SIMPLE shoppers need to ‘OPT IN’ to SHOPIFY PAY at Checkout they receive a 6-digit verification code SHOPIFY now know both their mobile device # and email address This is a 2-factor authentication at play here! SHOPIFY STORE OWNERS CAN OPT OUT OF SHOPIFY PAY SHOPIFY CLAIMS that Shopify speeds up the checkout process by 40 percent, and conversions occur around 18 percent more among returning customers thanks to the added ease of making a purchase. ....your turn!

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

This episode is focused on single product eCommerce businesses… that want to own a specific category.

Let me give some examples of single product direct to consumer businesses that own specific categories:

BELLROY.COM - back in 2010 they were first to the market in the flat wallet space…they have since expanded, iPad cases, key holders, and passport holders

MEUNDIES.COM - they are a digital-first brand selling underwear. ‘feel good undies’ that is what they all about

GYMSHARK.COM - they are fitness apparel direct to consumer brand founded by a millennial for millennials. Their BIG IDEA was trendy innovative, effective performance wear

HONEST.COM - are an eco-friendly catalog product business for baby and household products THEIR BIG IDEA - to give all children a better, safer start.

HERSCHELSUPPLY CO - are a minimalist fashion accessory product business that started out selling bags, THEIR BIG IDEA - timeless products with a fine regard for detail

....your turn!

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

This episode is based on the Bloomberg article 'Instagram Killed the Retail Store'. Kunle talks about why Instagram is the go-to resource for fashion decisions amongst millennials and Gen-Zers.

TrueFacet is a New York-based online marketplace for authentic pre-owned designer watches and jewellery from the most luxury of brands like Cartier, Bulgari, Patek Philippe, and Van Cleef and Arpels.

Tirath Kamdar, CEO and Co-Founder of TrueFacet discusses how himself and his team are building a 'controlled' eCommerce marketplace for luxury physical products.

Tirath has over a decade of experience in the jewellery industry in retail and manufacturing, as well as comes from a family of jewellers.

Tirath went through TechStars Seattle, and just completed a $7 million dollar round of funding from Maveron and Joe Montana's Liquid2Ventures.

On this episode, we talk about:

How TrueFacet has had to blend elements of physical product online retail into a marketplace model i.e. they handle and vet products sold through their marketplace for authenticity
How vetting the authenticity of every single item sold through TrueFacet delivers customer satisfaction and marketplace trust
Marketplace chicken or egg situation: what did Triath's growth marketing team chase first? Buyers or Sellers?
How Tirath organise sellers first before attracting buyers to TrueFacet
How TrueFacet found initial traction without any paid advertising.
How his team made use of Google Analytics to run a manual demographics study. How they approached their customers and made sure that they are building trust between the buyers and sellers and the marketplace as a whole. How to be strict and provide security while still giving your customers an incredible experience. How to build trust and security with buyers and sellers.

Guest’s Top Tips:

Tirath, recommends the following three steps to building a business.

Solidify and make sure you have the most optimal user experience.
Get some real partners - the ones around the table that really matter.
Get some capital.

It is also important to build trust and provide security to your customers, that delivers the best experience possible.

He believes in deep data analysis, paired up with a personal approach customer service.

--------------------------------------------------------------------------------------------- FOR FULL SHOWNOTES WEBSITE / BLOG: 2xecommerce.com/podcast/

Subscribe to our iTunes Channel: itunes.apple.com/podcast/physical…ess/id1181834388

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TWITTER: twitter.com/2xeCommerce

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

Steps to solve a problem or get into something new 1. Read at 2-4 books on the subject 2. Build a virtual mastermind or round table of trusted experts (they don’t need to all meet at the same time) 3. Zero in on a few that you will work closely with 4. Expand to consultants, agencies or advisors to carry out specific actions 5. Seek insights from academic and rigorously researched sources. 6. Other sources of info: Q&A sites, YouTube, limited number of credible courses 7. I personally search through the iTunes podcast app for interviews and conversations

KEY POINTS: Start off with research paper below….end with ‘trusted advice’ (episode #8 on PPBP, energy & sports drinks business failure, Tyler Benedict)

Start off with research paper below….end with ‘trusted advice’ (episode #8 on PPBP, energy & sports drinks business failure, Tyler Benedict)What to do when you have a problem / want to get into something new:
What to do when you have a problem / want to get into something new: - don’t Google - don’t check social media - go to AMAZON and buy 3 books on the subject
Before speaking with Advisors and Consultants: Importance getting no-strings-attached advice from someone that has done what you are looking to achieve
Being part of a mastermind can help you connect with people that have done it before
Consultants and Advisors:
- The extremes - the nasty coach vs. the YES man
- You are essentially looking for the truth
You need to CUT OUT THE NOISE: Why most coaches selling courses on Facebook and YouTube are probably not right for you
I personally search iTunes: iTunes search is still the most versatile app for searching podcast episode
I have downloaded the Mixergy and EOFire apps to search through their archives
Q & A sites like Quora and Reddit could offer pointers sites work but also know how to sniff out self-promotions and plugs
The source of your information is critical - in business try to cite data academic sources and stats rigorously researched sources
For marketing information, I believe networking is important for knowledge

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. We are also on YouTube, here is where you can SUBSCRIBE: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g ---------------------------------------------------------------------------------------------

On this episode, we are joined by Trevor Longino; he was the Head of Marketing & PR at a video games online retail store, GOG.com. He grew GOG.com's revenues from mid-six figures annually to mid-seven figures monthly over the course of the four years he was there. GOG.com grew from #6 in its industry to #2 over his tenure.

Their success was made possible by a few different tactics, which Trevor attributes to the classic 4 "P"s of marketing: Product, Price, Promotion and Place. All of which he applied.

Over our conversation, we touch on branding, perception and the impact of manipulating pricing and product (an area many marketers do not seem to tweak or adjust).

In this episode you will learn about: - How the Trevor revved up GOG.com's revenue from 6-figures a year to 6 figures a month in 4 years. - How to identify audiences likely to be interested in your products. - How to build a firm foundation for your promotions by determining why you are in business in the first place. - How to double or 10x your business with the 4 Ps of marketing.

Guest Bio Trevor is U.S based marketer with 20 years of experience and has, focused mostly on strategic, digital and event marketing; He has been a consultant at Disney's Yellow Shoes Interactive, Universal Studios, Stratosphere Casino, Cox Communications, CD Projekt, and many more companies. He has taken five different startups from newly launched to #1 in their market.

--------------------------------------------------------------------------------------------- FOR FULL SHOWNOTES WEBSITE / BLOG: https://2xecommerce.com/podcast/

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CONNECT SOME MORE.... Subscribe to our MEDIUM: https://physicalproductbusiness.com/

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. We are also on YouTube, here is where you can SUBSCRIBE: www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

--------------------------------------------------------------------------------------------- Yohan Jacob is the President and Founder of Retailbound, Inc., a full-service retail consulting agency based in Chicago. He has been consulting in retail for close to a decade now since 2008, Retailbound offers retail coaching, retail consulting, and managed marketing assistance to manufacturers who want to sell their products to retailers

Yohan & his team have taught and consulted with over 3500+ entrepreneurs on how to sell their products to retailers. Unlike most retail consultants, Mr Jacob has been on BOTH SIDES of the retail buyer’s desk, both as a manufacturer and as a large retail buyer.

Check out the Retailbound, Inc. site here: retailbound.com/

On this episode, you'll learn more about: - What you need to know before talking to a buyer. - What you have to prepare and what they might ask you. - What retail buyers are looking for in products that they may accept a deal with. - What the best path is regarding Indiegogo - Amazon - Retailers - How to really test your product before getting it out there.

--------------------------------------------------------------------------------------------- FOR FULL SHOWNOTES WEBSITE / BLOG: 2xecommerce.com/podcast/

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HELLO - Today's show is a Rerun of an episode originally published back in September 2015!

I shared tactics that you can employ in your online brand building and domain authority building strategy. With an SEO background, all of these tactics are proven tried and tested ways of building an eCommerce brand online that double-up as link acquisition activity as a by-product (after brand reach to PEOPLE). I start off with the core SEO metrics that you must understand and track on both your site and that of your competitors such as Trust Flow, Citation Flow, Domain Authority, Page Authority, MozRank and MozTrust. And then I move into the core topic i.e. 14 ways to build your eCommerce brand online for maximum SEO domain authority building. I give a bonus tip ;)

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. WATCH THIS INTERVIEW ON YOUTUBE: https://youtu.be/TrZW1-9DV68

--------------------------------------------------------------------------------------------- I often get questions about how to partner up with celebrities and brands for endorsement deals and merchandised products. What better way to answer them than to invite an entrepreneur who not only knows a tonne about celebrity endorsements but runs a business that sells the official Vodka brand for the retired ex-Chicago Bulls NBA star: Dennis Rodman (who has also played for the Detroit Pistons, San Antonio Spurs, Los Angeles Lakers, and Dallas Mavericks). Andreas Johansson comes from the real estate and is actually a luxury holiday property developer. The projects he was involved in enabled him not only build his network of high net worth individuals but also gave him the opportunity to meet and become friends with celebrities through their agents. He decided to make a move into endorsing celebrities and launching products closely associated with celebrities. Three years into the market, Dennis Rodman’s Bad Ass Vodka is still successful, and the man behind it tells us how he started up and how to build a celebrity-branded product.

Check it out here: http://rodmanvodka.com/

On this episode, you'll learn more about: - How a real estate developer built his network and finally started businesses marketed by celebrities and endorsements. - How to decide who to endorse your product that your audience will resonate with. - How to determine a good product.

--------------------------------------------------------------------------------------------- CONNECT SOME MORE.... Subscribe to our MEDIUM: https://physicalproductbusiness.com/

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TWITTER: https://twitter.com/2xeCommerce

FOR FULL SHOWNOTES WEBSITE / BLOG: https://2xecommerce.com/podcast/

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

What Kind of eCommerce Business do you run or intend to run?

Creating a compelling value proposition requires a grounded understanding of your business model. Besides building an ‘online retail’ business or ‘doing eCommerce’, you need answer five fundamental questions, that will solidly define your business model.

The options you choose uniquely categorise your online retail business model and help you refine your value proposition. Here are the five questions to answer; remember these apply to both growing eCommerce businesses and start-ups:

What is our product range focus now and in the mid-term?
Are we a Direct to Consumer (D2C) brand, Merchandisers or a Hybrid?
What is our vertical and what specific niche in this vertical is our focus?
How do we want the market to perceive value? By price, function/product quality or a luxury
How replenishable are the products that we will be selling?

When you get into detail and answer each of the above questions, you will have a fine-tuned eCommerce business model and will arrive at your value proposition.

If you already have a value proposition, you will find that most of all of the key elements in it fit the above categories.

PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

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PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. WATCH THIS INTERVIEW ON YOUTUBE:

https://youtu.be/Cc1XQG_itAI

----------------------------------------------------------------------------------------------- Daisy Jing started out as a YouTuber without any intentions of building a physical product business. She set up a YouTube channel to connect to the people that are more like her. She had an acne skin condition that made her go to the dermatologist. This doctor gave her a maintenance product that she could create at home. When her audience saw the wonderful effect of the product, that is when BANISH started.

Check it out here: https://www.banishacnescars.com/

On this episode, you'll learn more about: - How a girl who felt like an outcast made a connection to people that can relate to her. - How she started her 7-figure business with just a laptop. - How she turned her imperfection (acne) into something that she can share and help people have more confidence. - How she manages 2000 product orders a month, 7 years after she started.

Subscribe to our medium page:

https://physicalproductbusiness.com/

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Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

On this episode: I talk about the eCommerce Growth Triangle. It is a framework I developed over a year ago. Which pretty much concludes that in order to grow and scale a thriving eCommerce business, you should be:

Vertically integrated (manufacture your products)
Have retention built into your product
Create a Word of mouth viral loop

The principles above still hold true but have evolved into an updated model I have created call the eCommerce Growth Pyramid. I talk about it on this episode

PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

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PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. WATCH THIS INTERVIEW ON YOUTUBE:

https://youtu.be/pWMQvFNVNqI

On today’s episode, we are joined by Purusha Rivera, founder of My Baby’s Heartbeat Bear. A very brilliant line of products that lets expecting parents record their baby’s heartbeat and keep a teddy bear that plays the baby’s heartbeat as a keepsake.

Subscribe to our medium page: https://physicalproductbusiness.com/

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Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

On this episode: I talk about why video marketing is KEY in your marketing arsenal in 2017. You should do video marketing because it is HARD and NO ONE is REALLY Doing it except PUBLISHERS. We LIVE in a VIDEO First World - GET OVER IT! Someone in your organisation must be conversant with video editing software such as FINAL CUT PRO or ADOBE PREMIER

I cover three types of video content: 1. Livestreamed video took off on social in 2016, and many believe 2017 will be the year it explodes. 2. Pre-recorded video will still have its place, of course, but brands will increasingly use real-time video to engage target audiences during the coming months. 3. Daily video blogs OR Vlogs. Building a Personal brand via a Daily Vlog has huge advantages.

This episode is action packed

PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

WATCH THIS INTERVIEW ON YOUTUBE: https://youtu.be/jFYa1gGhjuM

After almost a decade in the sports and energy drink industry, Tyler Benedict turned his passion for travel, bicycles and tech into Bikerumor.com, the world's largest, most popular cycling tech blog. Now, he's taking the lessons learned and his global connection to brands large and small to inspire entrepreneurs to launch their startup with The Build Cycle

On this episode we talk about. Key mistakes and lessons: - Didn’t do the RIGHT kind of market research and had no idea how the sales channels worked - Trusted the wrong people, from distributors to sales people to accountants - Spent money foolishly - Didn’t get good (or any) advice - Assumed consumers and buyers cared about the wrong things - Product wasn’t different enough

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VITAMINSUPPLEMENTcyclingenergy drinkgatoradeentrepreneurfailuresuccessLearningmountain biketyer benedict

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

On this episode: I talk about why video marketing is KEY in your marketing arsenal in 2017. You should do video marketing because it is HARD and NO ONE is REALLY Doing it except PUBLISHERS. We LIVE in a VIDEO First World - GET OVER IT! Someone in your organisation must be conversant with video editing software such as FINAL CUT PRO or ADOBE PREMIER

I cover three types of video content: 1. Livestreamed video took off on social in 2016, and many believe 2017 will be the year it explodes. 2. Pre-recorded video will still have its place, of course, but brands will increasingly use real-time video to engage target audiences during the coming months. 3. Daily video blogs OR Vlogs. Building a Personal brand via a Daily Vlog has huge advantages.

This episode is action packed

PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

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Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and today episode we are joined by Mark Politi, a Licensing and Marketing Expert. Mark has worked on over 175 Feature Films, TV Shows and Video Games such as Star Wars, Star Trek, Batman, Spiderman, X-Men, The Simpsons, The X-Files, Looney Tunes and Animaniacs to name a few. Mark Politi has worked on some of the biggest Worldwide Licensing & Merchandising campaigns for Entertainment and Video Games company’s successfully selling products to Mass Market, Game Retailer and Online.

On this episode we talk about. - licensing agents - where to look for licenses - in the age of youtube? - types of products to license from movies- what would you do now? - timing for your applications - and general firsthand experience tips on branding from an expert

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Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

On this episode: we cover how marketing has evolved from intent based (functional) marketing i.e. SEO, Search PPC to more emotive persona aligned paid social media marketing. Instagram and Facebook know a hUGE amount about you.

PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

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Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and on today’s episode, I am joined by Elyse Kaye, founder of AHA! Product Solutions and an expert in developing physical products from concept right through to hitting shelves at retail stores. She is now the founder of Bloom Bras - a supportive and comfortable sports bra that does not feel like a suit of armor!

She has worked with some household names like Black and Decker and was able to launch brands such as Four Paws for Central Garden & Pets. She is a firm believer that you have to know your brand language in order for it to succeed and avoid falling off the shelves.

YouTube: www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Medium: physicalproductbusiness.com/ Website: 2xecommerce.com/podcast/

Follow Kunle: twitter.com/KunleTCampbell

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

On this episode: we cover how to carry out competitor analysis in the following areas:

business
traffic
SEO
AdWords / Bing PPC
Facebook PPC
Social media
Tech Stack and
Logistic

PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

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Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and on today's show we welcome Julie Busha the founder of Slawsa, a hybrid cabbage cased relish that combines coleslaw and salsa. Presently, Slawsa can be found in 8,000 retail stores all across U.S. and Canada including restaurants and food joints.

This is a 100% bootstrapped product that was bootstrapped by Julie from scratch. She had a little bit of background in marketing that helped her. Just two years ago she was on Shark Tank and a week after it she set up an Indiegogo for her product. Let’s hear the rest straight from her.

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Subscribe on YouTube: www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: @physicalproductbusiness

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

On this episode: Following the previous episode on digital marketing conferences to attend in 2017 - this episode covers ecommerce conferences and expos across North America, UK, Europe and Africa.

Remember that conferences are 80 percent about connecting with people and 20 percent about learning. Here are the list of conferences that I go through on this episode:

SEO, Traffic + Inbound marketing:

Online Retailer (New Zealand / Sydney)
Ecommerce Expo (London)
Internet Retailer (London + Birmingham)
Life Cycle Conference by Omertia (London)
Traffic and Convert Summit (San Diego)
Social Media Marketing World
Bronto Summit 2017 (Las Vegas)
Magento Imagine (Las Vegas)
Prosper Show (Las Vegas)
Unite: Shopify Partner and Developer Conference (San Francisco)
eTail Canada / West / East / Europe / London / Germany Asia
Wired Retail (London)
Ecommerce Expo Berlin
Ecommerce Africa (Cape Town) CRO Conferences
Opticon
Conversion Conference
Conversion World
CXL Live 2017
Growth Marketing Summit
Digital Elite Camp

PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

On this episode: Jørgen reached out to me on Twitter asking me what ecommerce conferences (preferably a bit technical) I'd recommend he attends in 2017.

I made a recommendation over on twitter and promised to broadcast a show covering the top digital marketing conferences in the globe at the moment.

Remember that conferences are 80 percent about connecting with people and 20 percent about learning. Here are the list of conferences that I go through on this episode:

SEO, Traffic + Inbound marketing:

MozCon
SearchLove
Ungagged: Black Hat World Conference
BrightonSEO
SMX East/West/London/Advanced
Hero Conf - for PPC CRO Conferences
Opticon
Conversion Conference
Conversion World
CXL Live 2017
Growth Marketing Summit
Digital Elite Camp

PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

Kevin King sells in excess of $1 million per year on Amazon alone with no employees. His background is in direct marketing and he shares how he is interestingly using direct marketing tactics to grow his sales on Amazon. He runs an Amazon mastermind for established sellers called: Illuminati Mastermind: www.illuminatimastermind.com/

Subscribe to our medium page: https://physicalproductbusiness.com/

Subscribe on YouTube: www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness/

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

On this episode, Kunle covers ecommerce metrics to track at each stage of your ecommerce sales funnel:

DISCOVERY: How to analyse impressions.
CONSIDERATION: How to analysing inbound traffic, including what they do on your site, how they interact with email and social media engagement.
REVENUE: How to measure micro-conversions and analyzing sales, transactions and average order value.
RETENTION: How to analyse repeat orders, customer lifetime value and purchase frequency.
ADVOCACY: How to analyse word of mouth and referral marketing stats.

For more details, Kunle wrote an article titled "55 Ecommerce Metrics & KPIs You Need to Measure to Drive 10X Growth" on the BigCommerce blog. ----- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

On this episode, Kunle covers ecommerce metrics to track at each stage of your ecommerce sales funnel:

DISCOVERY: How to analyse impressions.
CONSIDERATION: How to analysing inbound traffic, including what they do on your site, how they interact with email and social media engagement.
REVENUE: How to measure micro-conversions and analyzing sales, transactions and average order value.
RETENTION: How to analyse repeat orders, customer lifetime value and purchase frequency.
ADVOCACY: How to analyse word of mouth and referral marketing stats.

For more details, Kunle wrote an article titled "55 Ecommerce Metrics & KPIs You Need to Measure to Drive 10X Growth" on the BigCommerce blog. ----- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

So Today’s show is about…GROWTH and SCALE

GROWTH is about SCALE

…think markets …think households XFactor, Dragon Den, pervasiveness There are three ways to scale your marketing and your reach: pertains especially if you sell your own products... 1. Distribution deals on larger platforms - fashion retail: ASOS, ModCloth, Amazon, (BEING EVERYWHERE) 2. Working with top level CELEBRITY level INFLUENCERS to passionately and continuously use your products - WHY…they’ve go EYE BALLS 3. TV ADVERTISING….PUBLICITY……GENERATES HUGE MOMENTUM for SOCIAL MEDIA

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

So Today’s show is about…Influencer Marketing: knowing the Difference between Affiliates, Collaborations and Brand Ambassadors

Influencer Marketing There are three major ways to scale brand awareness: * publicity * physical distribution * paid amplification: i.e. advertising

I will be talking about publicity via influencers influencers…have audiences the right sort of influencers will help you get first time buyers you need to understand two concepts about influencers: 1: scale of influencers 2: category or influencers 1: scale of influencers 10+ million followers - they will tend to be established celebs 1-10 million - could be established celebs and influencers that have emerges from the internet 100-1m followers - rising influencers in their own right - typically dominate a niche less that 100K micro-influencers As a social media influencer reaches a critical mass of followers, audience engagement actually begins to decrease. A survey of 2 million social media influencers by influencer marketing platform showed: 1,000 followers have a like rate of about 8% 1,000 to 10,000 followers have a like rate of 4 percent. 10,000 to 100,000 followers see a 2.4 percent like rate 1 million to 10 million followers 1.7 percent

Nick Warrender, a millennial serial entrepreneur and founder of Lifted MFG, specializes in e-commerce sales of electronic cigarette goods; helping individuals break the deadly chains of cigarette smoking by offering an alternative method proven to be 95% more healthy and 40% less expensive.

He launched Lifted MFG with $900.00 in 2015, selling to retail chains and direct to consumers worldwide and witnessed over a 35,000% increase in our first quarter.

Subscribe to our medium page: https://physicalproductbusiness.com/

Subscribe on YouTube: www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness/

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

So Today’s show is about…why you should focus on optimising your mobile checkout first going forward. I am going to cover: The importance of Google Shopping in Fashion Ecommerce.

Here are a few tips for Google Shopping: It doesn’t really work if you have a SKU count of less than 100 items You have an allowance of Max 150 characters Start off with BRAND NAME in titles You have a character limit of 5000 characters in description - use it will loads of keywords Check your AdWords search query report regularly Update your negative keyword list Look at your top 20 percent products See how you can improve the visuals in comparison to competition Use Google Shopping to onboard email subscribers if you cannot get an immediate sale Most Google Shopping conversions occur within 3 days Run promotions… Call Google for help….

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

So Today’s show is about…why you should focus on optimising your mobile checkout first going forward. I am going to cover: The Essence of a Brand Story.

Road trip to Wales pulled over at a services station to buy some petrol / gasoline

WALL MURAL NO BATTERY FARMED CHICKEN: We demand good animal welfare, and all our suppliers must meet or exceed Red Tractor standards. All our original recipe chicken on the bone is from the UK and Ireland. Very! All of our Original Recipe Chicken is delivered fresh from farm to restaurant within 48 hours. We've worked hard to make everything on our menu a little healthier. use zero-hours contracts No. Our food is completely palm oil free - high oleic rapeseed oil and sunflower oil Your brand story is: * NOT your elevator pitch * it is not your list of technical features * it should connect to your WHY

Read these books:

Simon Sinek’s book "Start with Why”
Gary Keller’s book: “The ONE Thing”

Think very inwardly… …at the same time think very empathetically from the P.O.V of segments of your customers What do they care about? How does what each customer segment care about connect with your products and value proposition? the best business books I’ve read begin with the writer’s story

The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results

Start with Why: How Great Leaders Inspire Everyone to Take Action

Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and today, we’re going to be talking about brand authenticity and launching from zero to a significant amount of sales that actually brings in traction.

I will not talk too much, I have with me, Scott Gabrielson, founder of Oliver Cabell. A minimalist high-end bag and accessories company that launched less than 6 months ago.

In this episode you will hear: * Using Social Media to build a Fashion brand / Instagram marketing tips * Direct to consumer commerce - opportunities and efficiencies of vertical integration / “killing the middleman” * Gaining PR traction for a fashion brand * email acquisition of 30,000 in 3 and a half months in business * Team size and more...

Scott’s company, Oliver Cabell is a direct-to-consumer brand focused on:

Transparency
Quality
Price

The formation of the brand came about in 2013 specifically looked at accessories as a way to figure out how they can disrupt the high-end market, why the market wasn’t as high as they were and what approach to go through in building the plan.

Their production is in Italy, doing all sourcing of materials and bring them to production, cutting out the traditional middleman/markups and sells directly online.

They revealed their cost of production on their website - a unique action taken by retail sites. They’ve done this because of the company's focus on transparency, quality and price setting themselves out from other high-end fashion companies who are mostly big public companies that made them incredibly opaque.

They surpassed $1M in retail sales in less than 6 months which is mainly attributed to the PR and social media, and because they have high-quality products, the customers became the biggest supporters in initiating the next sales for the company.

With that, here are the Top 3 options to drive brand awareness in sales from Scott Gabrielson:

Email - they built a referral/reward program that helped them grow their email list to 10,000 during launch using personal connections, relying to press, and social media.
Influencer reach out - they reached out to 100 different influencers with social media following between 20,00 and 200,000.
PRESS - build a brand that is different and interesting, this makes the press notice you. They also built an email list of 300 different PRESS contacts and worked on building a relationship.

Product sales come from:

PRESS - at the beginning it’s much more leaned on the PRESS side. This is because there is no word of mouth to be spread and there are no repeat customers because you have not sold anything yet.
Word of mouth. At this stage, they are much more in the word of mouth stage and slowly dripping down to the repeat customers.
Repeat customers.

What are your future plans? Domestic route

Indispensable Tools. Indispensable Tools. Text Expander Send Later Virtual Assistants

Hello!

This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce ORI teach you about specific MARKETING tactics geared to helping your sell more in your online store…

So Today’s show is about…the most important elements to have in your mobile checkout in 2017 and beyond. I am going to cover:

Adding a Live Chat service

Optimizing shipping options

Voucher code claim should be a text link

ADDRESS: Use a single field that MUST be LINKED to a postcode finder

Remember to add KPIs:

CAN WE HELP? Phone number + Opening Times

Security badge for shopping confidence Delivery times Returns

Use End to End buttons Single fields per row

Make it 3-steps: 1. ADDRESS 2. DELIVERY 3. PAYMENT Payment Options: Apple Pay PayPal Amazon Checkout You PSP

there may be Android Pay in the not so distant future...

NOT HAVING A CHECKOUT - one-click buying "quick buy" or "buy now” opportunities.

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce ORI teach you about specific MARKETING tactics geared to helping your sell more in your online store…

So Today’s show is about…why you should focus on optimising your mobile checkout first going forward. I am going to cover:

Mobile ecommerce stats
Mobile commerce is at a tipping point - it will surpass desktop web commerce as global path to purchase
Optimize your checkout for iOS devices by integrating with Apple Pay
Optimize your checkout for Android devices by integrating with Android Instant Apps
Optimize your checkout for Android devices by integrating with the Payment Request API

PLEASE subscribe to the SoundCloud channel: https://soundcloud.com/physicalproductbusiness/

Watch this podcast on YouTuba and please subscribe to the new channel: https://youtu.be/tytVvMnAzEA

My guest on the inaugural episode of the Physical Product Business podcast is Kiri Masters — she is the founder of Bobsled Marketing an agency focused on launching and optimising product listings of established brands on Amazon. She has bootstrapped an Amazon FBA business and then having learned the ropes, transitioned to founding Bobsled Marketing with a client list of established brands like Playboy, Sleep Yoga and Fred Water. This episode’s highlights: What is a brand How to launch a crowdfunded product on Amazon Amazon Vendor Central Launching a product without being able to give incentivised reviews Kiri is the author of “The Amazon Expansion Plan” Book - http://amzn.to/2gM4fQ7

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Welcome to 2X eCommerce the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them.

I have been working with shopping cart recovery campaigns via Facebook for a while and the great thing is that it works. It is a dirt cheap way of squeezing sales from undecided shoppers. It will not necessarily generate masses of sales but rather trickles that might have otherwise been lost.

On this episode, I talk about the two major ways I go about shopping cart recovery on Facebook: 1: Event Tracking - set up product tracking via your product catalog. 2: Custom audience set up via URL strings The are both effective means of recovering abandoned shopping carts that should be tested side by side. They are also quite low maintenance from an account management standpoint.

WE HAD TO REPUBLISH THIS EPISODE BECAUSE THERE WAS AN ERROR IN THE LAST EPISODE.

Welcome to 2X eCommerce

the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them. Also hear from proven marketing growth experts who are number 1 or number 2 in specialist areas of online retail marketing. - People buy products to transform their lives - Fulfil their emotional needs Lets talk about cars: Low end of the scale - skoda (happiness in value, I can afford it and it is still quality!) Mid range of the scale - audi A4 / bmw 3 series (happiness in comfort) High end - porche (happiness in luxury) Your duty and obligation to deliver happiness: - your employees - your customers Your promise of happiness should tie in with your USP... Advertising and psychology called Walter Dill Scott your promise in your advertising, product copy, website and packaging should reflect the transformation

Welcome to 2X eCommerce

the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them. Also hear from proven marketing growth experts who are number 1 or number 2 in specialist areas of online retail marketing. - People buy products to transform their lives - Fulfil their emotional needs Lets talk about cars: Low end of the scale - skoda (happiness in value, I can afford it and it is still quality!) Mid range of the scale - audi A4 / bmw 3 series (happiness in comfort) High end - porche (happiness in luxury) Your duty and obligation to deliver happiness: - your employees - your customers Your promise of happiness should tie in with your USP... Advertising and psychology called Walter Dill Scott your promise in your advertising, product copy, website and packaging should reflect the transformation

It's been quite sometime - but I am back with 2X eCommerce....SEASON 2. Hear why I had to take a break and what SEASON 2 will look like.

Welcome to 2X eCommerce –

the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them. Also hear from proven marketing growth experts who are number 1 or number 2 in specialist areas of online retail marketing. So, If you work in OR own an online retail business, listen in, get involved, join me, and let’s put some fuel to sky rocket ecommerce growth. 2xecommerce.com/podcast

INFLUENCER MARKETING is THE HOT topic in MARKETING TODAY. If you are not doing influencer marketing, then your marketing is not deemed to be at the cutting edge. This particularly applies to the B2C (business to consumer) brand space. My guest on today’s show is playing at the very pinnacle of the INFLUENCER MARKETING space: celebrity endorsements. He has had Kim Kardashian on several occasions use his product and now officially endorse his product. The impact of her endorsement has been enormous to say the least. Allan Shoemake has been a professional photographer for more than 25 years, photographing U.S. Presidents, celebrities and C-level executives the world over. He created the LuMee case in 2014 after coming up with the idea while Skyping his daughter studying overseas, and realizing how bad the lighting was. He enjoys skiing and camping, and is a self professed grill master and middlingly successful golfer.

HELLO - Today's show is a Rerun of the solo show published back in September 2015!

I shared tactics that you can employ in your online brand building and domain authority building strategy. With an SEO background, all of these tactics are proven tried and tested ways of building an ecommerce brand online that double-up as link acquisition activity as by-product (after brand reach to PEOPLE). I start off with the core SEO metrics that you must understand and track on both your site and that of your competitors such as: Trust Flow, Citation Flow, Domain Authority, Page Authority, MozRank and MozTrust. And then I move into the core topic i.e. 14 ways to build your ecommerce brand online for maximum SEO domain authority building. I give a bonus tip ;)

As you are aware - I LOVE the concept of selling direct to consumer and owning a brand in general as against selling a range of other manufacturers’ brands. I especially LOVE direct to consumer product businesses when they go against the grain to disrupt an entire industry. my guest on today’s show has done exactly that with his electric bike company he co-founded with his brother called EVELO. it is a customer-obsessed at the same time innovative electric bike company On this episode, Boris shares * how his company recently raised $750,000 from actual investors on seedinvest.com and not kickstarter or indiegogo * their sales funnel * why content marketing is synonymous to education (especially for high ticket products) * how they use their customers as affiliates in a clever ‘ambassador referral program’ they developed * and his view on why direct to consumer businesses should be 50% innovation and 50% customer experience

Read the show notes for this episode on http://2xecommerce.com/podcast/ep74/

Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales... However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams. Enter Salsify... Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners. I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:

Your entire product catalog can be accessed by any department in a centralised hub,
There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store
Salsify tells you when it spots missing critical fields across your product catalog

It is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.

As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x

My guest on today’s show is an accidental ecommerce entrepreneur and a programmer / developer at heart. He is the founder of FindTape.com.He stumbled into ecommerce after an initial rejection to build a website for a an adhesive tape distributor.We went unto build a dropship ecommerce store that was supplied by this distributor.After about 3 years moonlighting, he hit the $1m revenue milestone and quit his day dev job. His company’s revenue on Amazon in 2015 was just under $2 million.

Read the show notes for this episode on http://2xecommerce.com/podcast/ep73/

Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x

I am joined by co-founder of TEMPLATE MONSTER...David Braun a website templates marketplace that features over 46,000 designs for Magento, Drupal, WordPress, PrestaShop, Joomla, WooCommerce David has quite an interesting story as well as tips for managing and scaling a digital products ecommerce business to 8 figures. Template Monster was founded back in 2002…so is 14 years old Dave has gathered a LOT of wisdom over these years.

Read the show notes for this episode on http://2xecommerce.com/podcast/ep72/

Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x

Continuing this month’s Amazon Seller Success Series is Sophie Howard, a mother of 2 that bootstrapped her way to sell over $1.5million worth of products in only 18 months on Amazon whilst having a full time job. Her newest Amazon venture is Higher Tea, a brand of premium teas called which launched less than six months ago yet already making a round in front of Hollywood stars.

Going directly against the grain of teachings of popular training courses, Sophie’s approach to selling on Amazon is to build brands rather than chasing niches. Instead of looking for top-selling products to copy, Sophie focuses on understanding target markets and demographics to enable her to tailor her range of products to be a direct match with what the customer wants. That of course, and all of the basics, which she now teaches in her own trainings and coaching at Aspiring Entrepreneurs.

In this episode Sophie goes into the details of how you can create and run a scalable Amazon business that is going to last, including the payoffs of good design and packaging when selling a premium product to match a premium market. We also cover some pros and cons to the Amazon platform and why it can be ideal for testing and launching your product and brand. We then finish up with an exploration of what is covered in the Amazon training that Sophie now offers for anyone wishing to follow in her footsteps and under her guidance.

If you are looking to create your own brand to sell on Amazon, this show is a must!

Read the show notes for this episode on http://2xecommerce.com/podcast/ep70/

Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x

This is part two of my interview with Saj Gilani. As you recall, our first UK-based expert Amazon seller to the show, Saj started selling on Amazon in 2011 with only £300 pounds and a 37.5% APR credit card. Fast-forward four years on and he's running a seven-figure Amazon business split between private label and retail arbitrage. He has also co-founded and is managing and consulting four other Amazon accounts for split-profits. He has a podcast and blog, Anybody Can Do It, and an academy where he trains and mentors students to sell on Amazon.In the second half of this split-podcast, Saj talks about his approach to successfully creating a private label business. We also dive into some the tools and tactics that he employs on UK Amazon. We finish with learning more about the Amazon academy that Saj is building.The insights and advice Saj shares here are grounded in business fundamentals and hard-earned experience.Saj’s personal story of building an Amazon business from zero and constantly adapting and evolving with a positive outlook on an ever-changing landscape is both fascinating and inspiring, and not to be missed!

Read the show notes for this episode on http://2xecommerce.com/podcast/ep70/

Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x

My third guest on this month’s Amazon Seller Success Series is Saj Gilani, our first UK-based expert Amazon seller to the show. Saj started selling on Amazon in 2011 with only £300 pounds and a 37.5% APR credit card. Fast-forward four years on and he's running a seven-figure Amazon business split between private label and retail arbitrage. He has also co-founded and is managing and consulting four other Amazon accounts for split-profits. He has a podcast and blog, Anybody Can Do It, and an academy where he trains and mentors students to sell on Amazon.

This is part 1 of my interview with Saj, which went for over 2 hours and hence this episode is split into two parts. In this half being the first hour, Saj shares his strategies with retail arbitrage initially, and then with regards to the creative and highly successful launch of his private label. We then touch upon different ways the Saj continues to evolve and expand in his business. We finish this half of the show on Saj’s outlook and tips for both retail arbitrage and private label on Amazon. The insights and advice Saj shares here are grounded in business fundamentals and hard-earned experience.

Saj’s fascinating story of building an Amazon business from zero and constantly adapting and evolving with a positive outlook on an ever-changing landscape is inspiring, and not to be missed!

Read the show notes for this episode on http://2xecommerce.com/podcast/ep69/

Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x

Today’s guest is a bestselling fitness author and creator of MuscleForLife.com and Legion Athletics.His scientific approach to building muscle and losing fat has helped thousands of people build strong, lean, muscular, and healthy bodies.His ‘Muscle for Life’ books in healthy and fitness niche sell to the tune of over $1M each year on Amazon and His supplement business Legion Athletics does about $80K per week.

Prior to coming on the show, he specifically said he is NOT here to talk about “secrets” or “tricks.” of selling on AmazonBUT how to properly and effectively run an ecommerce business that uses Amazon as a channel - i.e.good products,good branding,great copy,great customer service,good advertising, etc.

Without further ado…I’d like to welcome Mike Matthews to showwho is joined by Jeremy Blumberg, co-founder and head of marketing.

Read the show notes for this episode on http://2xecommerce.com/podcast/ep68/ Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x

March Amazon Seller Success Series (Guest #1): Justin Ligeri is the founder of Yagoozon: the fastest growing online retailers of toys, costumes and party accessories on Amazon.com to date. Here are some figures to give you an idea of the level of scale Yagoozon has been able to achieve over 5 years: * Yagoozon was founded in 2010 with a $50 cash loan; * By the end of 2011, revenue skyrocketed to $4.5m; * Then in 2012 revenue more than tripled at $18.6 million - Inc. Magazine voted Yagoozon #1 fastest growing company in the retail industry, with $18.6 million in revenue and a staggering 16,689% 3-year growth rate. * In 2013 they hit $22 million in revenue and * Then both in 2014 and 2015 grossed $38 million in revenue each year.

More recently in 2015 Justin has gone on to set up a manufacturing firm, Kangaroo Manufacturing – to develop his own-branded items for wholesale accounts and to control his supply chain. Over this interview Justin stresses on the importance of controlling your supply chain in order to sell on Amazon as well as maintain relationships with suppliers if you sell other brands on Amazon.

Amazon is not for the faint hearted... You need to have a thick skin…learn from your mistakes…and move on

Read the show notes for this episode on http://2xecommerce.com/podcast/ep67/

Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x

Happy New Month folks! Today kicks off the launch of the March Amazon Seller Success Series....each week in the month of March, I will be interviewing an Amazon retailer that has seen success at either scale or magnitude.

By scale, I mean profitable businesses selling $10m or more on Amazon per annum and by Magnitude I mean businesses that hit the $2m or more in revenue from Amazon in less than 2 years.

I will be speaking with some really interesting and open entrepreneurs happy to share their journey and teach us their unique approach that has enabled them achieve success on Amazon.

Stay tuned as it is set to be very useful to online retailers currently selling on Amazon and those of you considering selling on Amazon.

Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x

Bikini Luxe was founded by Candice Galek - who is also fondly known as the 'bikini geek'. In just two years, she has managed to garner a huge social media following for her ecommerce brand - Bikini Luxe with a social media reach totalling 250,000 in 2015. Influencers on Instagram, YouTube and Fashion Bloggers have enabled Bikini Luxe receive a direct return on investment on social media. Their unique use of both visual social media, influencers and PR drives a significant amount of word-of-mouth market and sales.

Read the show notes for this episode on http://2xecommerce.com/podcast/ep66/

Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x

Today show is all about INFLUENCER MARKETING on Instagram! I am joined by Simon Heit, the Founder of IG Shoutout Network - a pioneering first of its kind, INSTAGRAM MARKETING PLATFORM. IG Shoutout Network is the place to grow your brand on Instagram. IG Shoutout Network sells promotional ad space on Instagram as a marketplace platform. Creators, producers, brands, and individuals can purchase shoutouts on Instagram accounts, and Instagram account holders can monetize their influence. if you are an Ecommerce brand - you are able to use the IG Shoutout Platform to reach out directly to HUNDREDS of Instagram Influencers….

Tristan Handy is the Vice President of Marketing at RJ Metrics, a business intelligence platform for SaaS and e-commerce businesses. Last year on Episode 9, I interviewed Tristan on RJMetrics' 2015 Ecommerce Growth Benchmark Report. In that episode, Tristan introduced the concept of scale from an ambitious standpoint and it was a turning point for me and for the direction of the show.

Tristan returns to the show this year, my first returning guest by the way, to give a breakdown of the 2016 RJ Metrics Holiday Customer Benchmark. In this episode, we rethink who the holiday customer is and what our strategy might be for nudging them to make that second purchase. We then analyse further in terms of what to expect in the post-holiday period with sales and returns, and how branding and loyalty plays an important role in remarketing tactics. Tristan finishes with inspiration to make your own report, and what to look for to get a read on the broad outlook ahead for e-commerce in 2016.

If you are wanting to get the most from your holiday customers as well as better understand their shopping behaviour, then this episode is not to be missed!

Read the show notes for this episode on http://2xecommerce.com/podcast/ep64/

Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x

Bryan Eisenberg is the Founder & CMO of Ideal Spot - a web-based, commercial real-estate mapping and analysis suite. IdealSpot helps retailers find their ideal retail location utilizing machine learning algorithms akin to retail location data analysis experts.

Its machine learning algorithms utilizes deep learning analysis of over 15,000 data points such as demographics, psychographic, search, social, mobile, competitive, and traffic metrics for every location in a bit to significantly reduce the risks retailers face when choosing retail locations.

Bryan is a recognised authority and pioneer in ecommerce, UX, online customer experiences and conversation rate. Bryan has worked with companies such as HP and Intel as well as is on the advisory board of several successful start-ups. He is 2-time best-selling New York Times and Wall Street Journal Author of the books: “Call to Action” and "Waiting for Your Cat to Bark" He a world leading and respected digital marketing expert.

Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x

CALL TO ACTION

Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing

My guest on today's show is Igor Shoifot. Igor is here to talk about his experience as a VC investor and to offer insights about how to entice VC investors like himself to 'fall in love' with your ecommerce startup.

Igor Shoifot is based in Silicon Valley and is an investment partner at TMT Investments who have about 40 companies currently in their portfolio. Independently, Igor is an investor, board member, shareholder in over 50 startups with combined valuation of $1 Billion including 3 ecommerce start ups: LeTote, ScentBird and Wanelo.

Igor is also the chairman of the largest internet incubator in Ukraine, Happy Farm (40+ startups) and of Tnation.com incubator in Kazakhstan, and writes for San Francisco Examiner. He taught at New York University, UC Berkeley, UCSF, and lectured at Stanford and other schools in several countries. Igor has an MBA from Boston University and a PhD from The Russian Academy of Sciences.

Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x

So my guest on today’s episode goes by the name of Paul Rouke. Paul runs the UK’s #1 Conversion Rate Optimisation (CRO) Agency. This is not just fluff…this is EARNED…and here’s why.Their client list includes: - outdoor wear brand: North Face - travel search engine - Skyscanner - footwear retailers - Schuh - the UK’s #1 appliances ecommerce site - AO.com thats not all…they’ve worked with: - MBNA, - Harveys - Money Super Market - Bensons for Beds - Speedo and - Monsoon He joins us today to talk about PRWD's first book titled, "A Story of Untapped Potential: The Growth Strategy That’s Being Ignored" which is a collaboration between the Paul Rouke and 17 global optimisation experts. It includes opinion and advice from Optimisation thought leaders such as Bryan Eisenberg, Andre Morys, John Ekman and Paul Rouke. Head over to AMAZON to purchase a copy of the book - http://www.amazon.co.uk/dp/B01A8JJ0G2

Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x

The Growth Strategy That's Being Ignored: A Story of Untapped Potential

If you operate in a competitive ecommerce segment - have you ever wondered how to track and monitor your competitors’ prices?My guest on today’s episode, Burc Tanir is a co-founder of a company that does just that! Prisync is a SaaS based price tracking platform that tracks competitor prices and stock levels.

I'm super excited to welcome today’s guest - Julie Fredrickson.She is the CEO & co-founder of Stowaway Cosmetics (https://www.stowawaycosmetics.com/) - a venture backed direct to consumer and potentially disruptive cosmetics company that retail their own-brand 'right-sized makeup' that are half the size and half the price of conventional cosmetics.

I brought Julie on to discuss how she went about raising capital for a product based business. Before I introduce her; here is a list of some heavy weight investors Julie and Chelsa (her partner) have managed to convince to invest in their idea: Gary Vaynerchuk, Jason Calacanis, Dave Morin (of Path), Paul Sethi, Brian Sugar, Don Hutchison and more...

Download this episode's show notes on http://2xecommerce.com/podcast/ep59/

I super excited to introduce today’s guest: Dimitri Semenikhin.He is my first non-ecommerce guest in the traditional sense of ecommercebut has a LOT to share today with us about influencer marketing on InstagramThat is because his Yacht portal - called Yacht Harbour has garnered 42,100 followers and counting on Instagram since 2014.He is a 20 year entrepreneur born in Moscow, raised in Monaco currently running a business in London as well as a student at Kings College London.Their social media monthly reach at the moment is to well over half a million users monthly. The company currently has offices in Monaco and Moscow, employing five people full time.

Show notes can be downloaded from http://2xecommerce.com/podcast/

Happy New Year's Eve - this is 2015's last episode! At the start of the year I made some bold predictions about the outlook of ecommerce in 2015. To be more precise, I made 11 predictions.Whilst a few of my predictions missed the mark, I was quite surprised to hit the mark on most predictions. Here is how I fared... 8 of my 11 predictions saw the light in 2015. Not too shabby...

Chad Ledford has founded and exited a successful ecommerce business and is a Co-Founder and COO at AddShoppers - a social media referral SaaS platform. He is a proven expert in digital marketing & Conversion Rate Optimisation (CRO). On this episode, he talks us through how to turn your customers into advocates and then influencers. He also talks us through the key conversion types you should measure as metrics for your business:

cookies > email > account registration > sale > advocates (referral)

Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.

Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.

Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.

Vitaly Gonkov is the Chief Marketing Officer at MageWorx,a fast-growing Magento extensions and solutions company that develops a full range of Magento extensions used on 30,000+ Magento stores worldwide. I personally recommend one of their technical SEO extensions called, SEO Suite Ultimate to clients because of its exhaustive feature-set for technical SEO deployment.

I invited Vitaly to today's show to talk about Magento 2.0 and it's new SEO features. This interview is based on an article published by MageWorx shortly after the release of Magento 2.0. Here's the article: http://blog.mageworx.com/2015/08/magento-2-seo-features/

Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.

Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.

Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.

My guests on today’s show are: Jennifer Chong and Roman Khan, the co-founders of a Luxury Direct to Consumer (D2C) consumer fashion brand that launched their business and raised capital through crowdfunding...They managed to raise over $180,000 on INDIEGOGOand then went unto KICKSTARTER to raise more capital and doubled(YES DOUBLED) what they raised on INDIEGOGO by raising $360,000 just over a year ago.

The are the founders of LINJER - D2C makers of Minimalist leather bags without the luxury markup.They sell their bags for 1/4 the price that luxury brands would sell them for.And are able to do this by selling directly to clients,allowing them to cut out middlemen, storefront costs, and excessive marketing spend.

If you are trying to figure out how to effectively use crowdfunding platforms such asIndiegogo and Kickstarter to launch a direct to consumer business that is set out to change an industry or the world - then listen into this one!

They take us through the exact steps they used to raise capital on indiegogo as well as on kickstarter...And talk through promotion tactics such as blogger/press outreach and scaling awareness through paid media... This episode is not to be missed!

Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.

Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.

Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.

So lets rewind back to Episode 49, when I had Will Tjernlund on the show to talk about the LEAN way of starting and growing a Fulfilled By Amazon Private Label Ecommerce Product Business….you will recall that Will worked with his Brother Andrew for 2 years where they both managed to scale an Amazon business from $1.2m to $8m.

TODAY - I have with me on the show ANDREW TJERNLUND…Will’s brother to talk us through the specifics of how he managed to grow his Amazon business from $350,000 to $1.2m and to an expected $8m this financial year.

At this scale he talks about the need for capital and the discipline required to effectively managing stock. Its an hour long conversation and we cover a LOT of ground. We also talk about selecting the right manufacturing partners be in domestically or from China. If you want to know about what is means to grow an amazon business from a 6-figure to a near 8-figure then grab a notepad and pen and be prepared to take notes on this episode as it is jam packed with nuggets.

Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.

Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.

Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.

On this episode, Kunle covers how to go about growing your Fashion ecommerce business - and NO don't do it via Google AdWords or SEO. Focus on brand building targeted at your target customers. Listen to the show to find out more!

This episode's show notes can be read on http://2xecommerce.com/podcast/

Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.

Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.

Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.

2X eCommerce’s first roundtable discussion: today’s discussion is all about about the Magento 2.0. We talk about it's evolution, feature set and upgrading.On today’s roundtable, I have on the panel:

Michael Bower - CEO of Sellry in Colorado, United States- John Arroyo - Founder & CTO at Arroyo Labs in Los Angeles, United States

John is a software developer and entrepreneur. He started Arroyo Labs to help enterprises and start ups build and scale their ideas. A veteran of multiple startups and agencies, he uses these experiences to build great software for others. John has an engineering degree from CMU and graduate degrees from Columbia and Dartmouth.

Michael Bower founded Sellry, where he and his team help ecommerce and multichannel companies grow their profits. Michael lives in Fort Collins, CO with his wife and daughter. In addition to helping clients succeed he enjoys assisting nonprofits, mountain biking, trying and failing to imitate Chris Thile on the mandolin and the odd philosophical debate. Michael tweets a few times per year at @falloutofatree, and podcasts about the top ecommerce questions at ecommerceqa.tv. Ask him yours at michael@sellry.com.

Get the show notes and other podcasts here: http://2xecommerce.com/podcast/

Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.

Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.

Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.

I recently came across an interesting survey commissioned by BloomReach: they found that 44% of online shoppers in the U.S. began their ecommerce product searches on Amazon.com. Then only 34% of online shoppers use search engines such as Google And the remaining 22%of online shoppers go directly to retailers websites

Google ecommerce position at the moment does not looks very good, because it relies on product-related searches for a big chunk of advertising.

We all know that Amazon.com is the 800-pound gorilla in the market. And Savvy shoppers know that Amazon does not alway offer the best prices.

Amazon's is pretty much the primary destination for product searches for consumers. And its position is improving.

A similar survey carried out by Forrester Research in 2012 found that just 30% of online shoppers began their shopping from Amazon.

So what has changed in online shopping behaviour between 2012 and 2015…in just 3 years?

Get the show notes and other podcasts here: http://2xecommerce.com/podcast/

Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.

Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.

Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.

My guest on today’s show is Will Tjernlund. Will and his brother Andrew sold $6 million worth of products on Amazon.com in 2014. The year before, 2013, they sold around $1.2 million on Amazon. And in 2012 about $350,000 This was just a year after Will's graduation from the University of Minnesota, doubling the business’ full-time headcount from one to two as a 2-person business...! He has just recently exited this Amazon business to purse a LEANER STARTUP Amazon business on his own. He is here to talk about his to approach selling on Amazon profitably as a Private Label Seller buying and branding products from China to sell on Amazon. Get the show notes on http://2xecommerce.com/podcast

Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.

Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.

Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.

In 2011 when Jameson Morris was just 22 he co-founded Conscious Box with a $10,000 student loan. Conscious Box as most of our U.S listeners know is one of the biggest players in the subscription box ecommerce space. Jameson exited conscious box due to the complications of VC funding and having learnt never to use outside funding to launch a subscription commerce business, he went unto found multiple bootstrapped subscription-box businesses. He sold one of the business commerce businesses for a tidy sum that enabled him purchase a house and then founded another subscription business around Yoga called Yogi Surprise with 1000s of subscribers. His subscription commerce wizardry landed him a job at Cratejoy - a subscription commerce platform akin to a Shopify dedicated to subscription box businesses as a Director of Consumer Marketing where he helps their subscription business clientele launch and grow their businesses.

He shares the ins and outs of launching and managing a subscription box business on this episode.

Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.

Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.

Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.

7 years ago, right in the heat of the 2008 recession, Chad Rubin took over his parents' failing vacuum brick and mortar business and converted it to an Ecommerce and Amazon Private Label business called Crucial Vacuum selling own-branded vacuum spare and accessories such as: vacuum bags, vacuum rollers, vacuum hoses, vacuum filter and vacuum belts.

Over time, he has turned Crucial Vacuum into a leading brand in the Vacuum parts and accessories space largely through his Amazon stores in the US, Canada, UK and Germany.Where they currently rank number 1 in the vacuum accessory space and are amongst the top 300 sellers on Amazon.com (they ranked #298) and top 1000 Amazon Worldwide sellers (they ranked #540).

Chad's entrepreneurial eyes have more recently spotted the absence of a cost efficient all-in-one backend SaaS solution for multi-channel sellers. Realising this gap, he went on to co-found Skubana, a cloud-based multi-channel solution that focuses on backend processes in order fulfillment such as: printing shipping labels, stock and inventory management, warehouse replenishments connected to front end order management systems and SKU profitability analytics.

Chad and I had a conversation lasting well over an hour about scaling an Amazon business and the need for a solution like Skubana when scaling an ecommerce business.

Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.

Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.

Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.

I am quite excited to introduce today’s guests: Randy and Angie Stocklin. They are a husband and wife team that run an ecommerce business called One Click Ventures. One Click Ventures owns and operates 3 eyewear brands: * Readers.com (cheap prescription glasses) * felix + iris (premium prescription personalised try-before you buy) * Sunglass Warehouse (cheap sunglasses less that $20)

They started their business from their home office back in 2005 and today; 10 years on have a 60+ person strong team. What strikes me about One Click Ventures is that they are a business that passionately care about two key important people: their Team and their Customers One Click Ventures has been recognised as one of the Best Places to Work in Indiana for four consecutive years. Their employees as a result not only treat their customers with dignity and empathy but also have customer happiness an intrinsic company value I you are an etailer that has been in business for 2-4 years or even an ecommerce start up and would like to know what is required to building a long lasting ecommerce brand that has customer and employee happiness at its heart, then this episode is not to be missed.

On today’s show I have with me Katie DeCicco, the Founder and CEO of Celebration Saunas - a fast growth online retailer of infrared saunas.I brought on Katie to this episode to share her remarkable ecommerce journey she started in a little less than a year and half ago. She is a rare to find solo-ecommerce entrepreneur.YES, she is the sole employee of her ecommerce business that has surpassed $1 million in sales. She instead hires a handful of contractors, maintains zero inventory as a dropshipper and runs a location independent ecommerce business.

Katie talks to us about: - Why customer service is intrinsic to thriving as an etailer - How she hires high calibre contractors that support the growth of her business - Here philosophy of outsourcing - How she acquired her first customer - How PPC/AdWord has been instrumental to growing Celebration Saunas - and more...

Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.

Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.

Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.

Black Friday (November 27th) through to Cyber Monday (November 30th) are the biggest shopping period of the year. In the UK, this coming Black Friday is predicted to be the first ever £1 billion shopping day.And in the U.S, a staggering $80 billion has been forecasted to be spent over the Black Friday weekend into Cyber Monday!In this webinar taking place on Wednesday, 30th September at 4pm GMT and 11am EST; PCA Predict’s Henry Thomas, their resident Senior UX Expert and Web Developer who has worked with 100s of Ecommerce checkouts will take us through:

Why you need to pay close attention to the online user experience, especially at checkout
What hardware and software performance checks should be made ahead of the festive season
The importance of Speed: page load times and why your checkout needs to be quicker than lightning
How putting customer service on and offline to the top of your priority list will give you a winning checkout
US Retailer – ThinkGeek’s experience and how they have improved their checkout to be truly warp speed

Sign up for the webinar here: http://2xecommerce.com/webinars/blackfriday-checkout/

Yale Zhang is a co-founder of Clinical Guard, a health and personal care device distribution business that generate 80% of their sales from Amazon.com and the remaining 20% from their website.

They are a multi-million dollar 7-figure ecommerce business that have predominantly sold through amazon since 2008:

Yale talks to us about: - How they have managed to grow their business on amazon - How they handle competition - How they win the coveted BUY BOX and more...

Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.

Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.

Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.

According to a VentureBeat article: Mid-Sized businesses get an average ROI of 246% percent from Email Marketing - in Online Retail, this average might be higher.The devil however is in the detail….because the success of email marketing campaigns is down to execution. Well, my guest on today’s show is here to tell us exactly how.

Max Katsarelas, is an email marketing automation expert and the Director of Marketing at Remarkety; the email marketing automation platform recommended by John McIntyre on Episode 38.

Max has been involved in copywriting and email marketing for close to a decade.Just before his role at Remarkety, he worked at a company called Mojo Motors where he managed their email marketing automation campaigns that sent out 100,000 emails a week.

He is here to share his first hand expertise from 1000s of remarkety’s customers, on ways you can improve customer retention in your store with intelligent transactional automated email campaigns.

There are pretty much only 3 ways to drive more sales and grow your online retail business:

Drive in more targeted traffic (customer acquisition),
Increase the frequency of purchase (customer retention) and
Getting customers to spend more when they shop (increase average order value)

I am going to extensively take you through point #3: Getting your customers to spend more when they shop on your site i.e. increasing their Average Order Value (AOV).

There are no show notes for this episode but I wrote an extensive article on the LemonStand blog titled: "15 eCommerce Growth Hacks To Increase Average Order Value": http://blog.lemonstand.com/15-ecommerce-growth-hacks-increase-average-order-value/

Today's show is a solo show! I'm sharing tactics that you can employ in your online brand building and domain authority building strategy. With an SEO background, all of these tactics are proven tried and tested ways of building an ecommerce brand online that double-up as link acquisition activity as by-product (after brand reach to PEOPLE).

I start off with the core SEO metrics that you must understand and track on both your site and that of your competitors such as: Trust Flow, Citation Flow, Domain Authority, Page Authority, MozRank and MozTrust.

And then I move into the core topic i.e. 14 ways to build your ecommerce brand online for maximum SEO domain authority building. I give a bonus tip ;)

My guest on today’s show is André Morys; the founder of Web Arts AG - one of the largest and a leading world class Conversion Rate Optimization (CRO) agency based in Frankfurt, Germany. With leading global brands like: C&A, Konica, Minolta, Sage Accounting, O2 and Monsoon as clients.

If you have attended any major Conversion Rate Optimisation conference in Europe, then you will most likely have heard André on today show speak.

I met him and his team earlier this year at the Digital Elite camp run by Peep Laja (Episode 15) in Estonia; where he spoke about how Neuromarketing can be applied in Conversion Rate Optimisation... a hugely insightful talk!

André approach to Conversion Rate Optimisation is deep rooted in the social sciences. André’s and Web Art’s CRO methodology is founded on:

Behavioral economics,
Neuromarketing,
Game theory (gamification),
Social psychology and
Consumer psychology

If you haven’t implemented an email marketing strategy for your store yet, you’re missing out big time. A properly-implemented email marketing campaign can lift revenue by as much as 50%. With that sort of potential, it boggles my mind how many mid-tier etailers that don't do email marketing.

My guest on today’s show is John McIntyre who is also called the Auto Responder Guy - for good reason. John runs an email marketing consultancy focused on the implementation of advanced email marketing programs for a wide range of businesses including online retailers; using sophisticated behavioural re-engagment funnels.

He is also going to kindly share his consultancy’s email marketing process they use for their ecommerce clients (which I will be sharing in the show notes). You will be able to use this process as a checklist either by yourself OR hand over it to a staff member to implement John McIntyre also runs quite a popular podcast called The McMethod Email Marketing Podcast.

How should you structure your marketing campaigns for the upcoming holiday selling season? On this episode of the 2X eCommerce Podcast Show, I shed a 6 step framework to use to sell more this holiday season for: - Black friday - friday after thanksgiving - Super saturday - Panic Saturday is the last Saturday before Christmas - Cyber Monday or Green Monday - 2nd monday in December - best sales day in december according to eBay - Boxing Day - December 26th post christmas sales in the UK/Ireland

The six areas I expand upon in this episode are: 1. Own mindshare 2. Finalise or test discount offers 3. Prep up for gifting 4. Psychology - surprise and delight 5. Gift centre - landing pages 6. Email automation

This show is brought to you by 2X Consulting Ltd

When it comes to Ecommerce Loyalty programs; one SaaS company seems to be leading the pack: Sweet Tooth (https://www.sweettoothrewards.com/). They deliver some of the highest quality content on customer retention and customer lifetime value. A name seems to pop up everytime I read their brilliant content: Alex McEachern; a customer retention expert and one of the top ecommerce loyalty marketing experts around. He is runs the Sweet Tooth blog and has immense knowledge in the domain of customer retention and customer loyalty. Alex talks us through the importance of having a clear understanding of your Average Order Value (AOV), Repeat Transactions and Customer Lifetime Value (CLV) by Segment.

What is the single most important thing I should be doing right now to prepare for the upcoming holiday selling season? The single most important thing to do right now is to have a thorough analysis of your performance from last year's holidays; for Black Friday, Cyber Monday and pre-Christmas. Outline and section out your analysis as follows: 1. Stock control and management, 2. Traffic 3. Marketing & PR 4. Marketplaces 5. Website Sales, Discounts and Offers 6. Fulfilment 7. Financials

This show is brought to you by 2X Consulting Ltd

I talk with Nate Holzapfel, the founder of Mission Belt, a micro-adjustable belt that was successfully pitched and funded by Daymond John on the US TV show Shark Tank. We talk about the effect of Daymond and Shark Tank on business; prior to show, Mission Belt sold $39,000 in 3 months and after the show, $1million in 3½ weeks, and now turns-over multi-million dollars ever since. We discuss this company’s “right fit” team and it's hiring culture in Utah. We are also privy a range of juicy social media and marketing tips and golden nuggets of wisdom from this 36-year-old who has “made the mistakes of a 75-year-old man.”

Selling other brands is a challenge but can still be rewarding. This is a follow on talk from episode 30: What Kind of Ecommerce Business Are You Building? Where I provided the only two routes to selling online:

Sell products from a range of brands Vs designing, inventing, developing, manufacturing and sell ‘direct-to-consumer’ (D2C).

In this episode, I explore various tactics you can employ as a merchandiser of a range of brands to thrive. Sign Up to My Newsletter on: http://2xecommerce.com

This show is brought to you by 2X Consulting Ltd

Aihui Ong 爱慧 (pronounced as I-WE) is the founder and CEO of a Silicon Valley based subscription ecommerce snack business most of our U.S listeners will have heard off: Love With Food. For as low as $10/month, Love with Food provides organic or all-natural snack boxes on a monthly subscription basis. These boxes tend to be packed with hard to find snacks that are typically not in grocery stores - its like a discovery engine that helps its health conscious customers find new healthy snacks; while at the same time is a Market Research Platform Organic Food brands. So it is like a Birchbox for Organic Snacks.

Love with Food is a fast growth ecommerce business and the sort of venture I love featured here on 2X eCommerce. - it 6Xed revenue in its first year of business - then 2Xed in its second year. - and is set to almost 2X again…in 2015

Today’s show is particularly quite exciting: that is because if you are signed up to my newsletter, you'll know by now how I bang on about how fundamental repeat customers are to achieving ecommerce success - and how repeats customers are truly the lifeblood of most ecommerce businesses. So, I did some digging around for Ecommerce customer retention platforms and came across Ometria (https://www.ometria.com/); a predictive Ecommerce Customer Lifecycle Marketing platform that helps mid-tiers retailers drive and increase customer retention by helping them identify: - Their hero customers, - Repeat vs News customers, - Lapsing periods between sales, - Key customer retention metrics at both a granular customer level as well as in segments and holistically After identification of these metrics, it segments your database and sends highly customised and targeted messages to each customer. This interview is with a co-Founder and the CEO of Ometria; Ivan Mazour. I quiz him about how to go about scaling a mid-tier ecommerce business armed with both customer data/insights and personalisation.

There are two major routes in the business of online retail, you either:

Sell products from a range of brands and in other words ‘curate’ a range and offering of products for your target market. You’d most likely be a specialist i.e. like a store selling only high end headphones, or wooden floors or affordable leather goods. Margins are typically slim in this instance and you’d find that Amazon dominates a significant number of verticals. You need to dig deep to position your store as a specialist store with a deep offering and brilliant customer service. Design, invent, develop, manufacture and sell ‘direct-to-consumer’ (D2C) - a tough slug as you might need to constantly refresh and update your offering. You’d most likely need to seek partner manufacturers, designers, etc. The difficult part is taking your product to market. If you have a look at the products on Kickstarter or Indiegogo, you’d find that they are all D2C businesses attempting to use crowdfunding to lunch their businesses. Because you control the entire value chain, margins are a whole lot wider here.

Lost My Name (https://www.lostmy.name/) is a London based digital publishing and ecommerce start-up, that has sold close to 600,000 copies of a single personalised book titled: “The Little Boy/Girl Who Lost His/Her Name" to 136 countries in just 3 years. They had the highest ever valuation on Dragons Dens (for U.S. listeners, this is the UK equivalent of Shark Tank). The have grown by a staggering 1,500% in a single Year. They refer to their business as a ‘full-stack’ business - which is ‘vertically-integrated’ meaning that they create, manufacture, market and delivery their product direct to consumer. The are a zero inventory company - meaning that every single book is uniquely printed on demand And they recently just completed a Series A round of funding and raised $9 million as a result. I spoke with Asi Sharabi, a co-founder/CEO and Depesh Mandalia Performance Marketing Lead about the phenomenal growth they have seen over the past 2 years.

This is my third and final interview with CPC Strategy - the paid search management agency with a specialist focus in retail. This time we talk about Facebook Marketing for Ecommerce (and YES, Facebook advertising traffic does convert).

We cover: - The various types of Facebook advertising campaigns specific to retail - How to set up your Facebook advertising campaigns - What the low hanging fruit available ecommerce in fb advertising are today - Retargeting, dynamic product ads and more....

This is pretty much a tutorial. SO Grab your notebooks and take a load of notes :)

About my guest: Stephen Kerner Stephen is Senior Retail Search Manager at CPC Strategy - he is referred to as the ‘father of Facebook’ at CPC Strategy. He is their in-house social media expert with 5+ Years experience in Social Media. He has a dedicated passion for social media advertising and has become an instrumental member of the CPC Strategy team.

How do you find; not just a good magento developer but a great one? In this episode, I am going to be talking with the Chief Technology Officer of a Magento development agency (Envalo) who is Magento Certified as well as a Co-author of a book titled: "Magento for Developers". He will flesh out what it takes to hire and retain in-house or freelance Magento developers and Magento development agencies. Do stay tuned!

About Tim Reynolds Tim is Co-founder and Chief Technology Officer at Envalo - an eCommerce Consultancy with Magento expertise. Tim has been into software engineering and programming for close to a decade now. He majored in a computer science University of Akron, Akron, OH He is a Certified Magento Developer, has spoken as Magento’s Imagine Conference (in 2012) and also contributed to a book titled: Magento for Developers: Product Configuration and ‘Composite Products

This is the 2nd of a 3-part series with CPC Strategy - the paid search management agency with a specialist focus in retail. This episode is dedicated to how to effectively run Amazon Product Advertising campaigns and why it must not be ignored as a paid customer acquisition channel in e-commerce. We cover pretty much everything retailers need to know about AMAZON ADVERTISING today. Stay tuned and be prepared to take a load of notes! Based on this article: http://www.cpcstrategy.com/blog/2015/02/amazon-sponsored-product-vs-amazon-product-ads/

-- Rick Backus Rick is CEO and Co-Founder of CPC Strategy - he has spent his entire professional life in the world of online retail, initially with price comparison engine PriceGrabber.com, before co-founding CPC Strategy in 2007. Rich is a regular speaker at conferences such as IRCE, SES, MivaCon and SearchLove. And a columnist on publications such as Search Engine Land, Internet Retailer, Mixergy and MediaPost.

More and more UK consumers are shopping online and they increasingly expect retailers to provide more convenient delivery options to accommodate their busy schedules. In fact, the three-hour delivery window has now become a standard expectation among the majority of UK shoppers, according to new research* carried out by Honeywell.

Jeff Taylor is the Transport & Logistics Director at Honeywell Scanning & Mobility for Europe, Middle East, India & Africa (EMEIA). Jeff has been in the mobile technology and data capture segment of the transport and logistics tech sector for over 20 years now and is here to talk about are recent Honeywell survey about online shopping delivery expectations from UK shoppers.

I am SUPER excited to have Nir Eyal with me on the 2X eCommerce Podcast show today! Nir is the author of New York Times best selling book about consumer psychology and technology: Hooked: How to Build Habit-Forming Products. He is a prominent figure in the silicon valley startup scene with specialist expertise in product development and consumer psychology

Nir’s HOOKED model fleshes out the BUILD phase of Eric Reiss' build-measure-learn feedback loop, LEAN methodology. Nir's work is very much centred around building successful habit forming products, particularly in the technology scene.

He is here to talk about the HOOK methodology in the context of online retail. Other than the sheer brilliance of his HOOK methodology, my reason for having Nir on the show was to ask a pressing question as to: how e-tailers can embed habit with consumer psychology into their customers' shopping and user experience in a bid to drive up retention. i.e. repeat customers.

Nir provided some unique insights online retailers should be considering....do listen in!

To follow Nir's work and articles, head over to his site: www.Nirandfar.com

On today’s episode we talk MONEY….MONEY….MONEY. By that I mean raising CAPITAL for ECOMMERCE. I am going to be speaking about the current options available beyond Family and Friends: RAISING SEED CAPITAL FROM ANGEL INVESTORS and CROWDFUNDING from a VETERAN ENTREPRENEUR: Marvin Weinberger, who has just surpassed his KICKSTARTER GOAL BY ALMOST 500%.

Marvin is a serial entrepreneur, an inventor and expert in raising funds with Angel Investors, VCs and more recently on Kickstarter. He is the founder of a Philadelphia based product development company called: Innovation Factory (http://innovationfactory.com/) and an eCommerce start up: American Certified (http://americanCertified.com) - which claims to offer the largest selection of American-made goods.

Marvin recently closed in on a Kickstarter Campaign for his latest Made In USA invention: The Lil Trucker™ surpassing its $25,000 goal by almost 500% - it raised $123,310. Here's the campaign: https://www.kickstarter.com/projects/1866162613/the-lil-truckertm

Hope you enjoyed Part I of the AdWords for eCommerce interview with Jeff Coleman of CPC Strategy. In Part 2 of interview we speak in depth about Remarketing, Text Ads, Day to Day Campaign Management and Jeff's Favourite Tools for campaign management. Remember to grab a pen and paper to take notes!

More about Jeff: Jeff is the Director of Retail Search at CPC Strategy and also oversees the Structured Data Department and CPC Training Program. He founded CPC University- a program dedicated to training CPC's operational team on cutting edge of retail search strategies.

About CPC Strategy: CPC strategy are a well respected paid search management agency with a specialist focus in retail servicing clients such as SEARS, CLARKS (the shoe makers) and PAYLESS. I follow their company on social media as well as attend their webinars. I also read their blog and whitepapers. They do know their stuff. Given that you 2Xers are all into online retail and growth focused, I approached CPC strategy to come on the show to talk over 3 episodes about AdWords, Amazon Advertising and Facebook Advertising . This is the first AdWords Episode (Part 2) is dedicated to running eCommerce AdWords campaigns.

This is the first part of my AdWords for eCommerce interview with Jeff Coleman, Director of Retail Search at CPC Strategy. CPC strategy are a well respected paid search management agency with a specialist focus in retail. In the part of the interview we will speak in depth about Google Shopping Ads or Google Product Listing Ads (PLA). We cover pretty much everything retailers need to know about Google Shopping Ads today. You are bound to take a LOT of notes whilst listening to this one!

More about Jeff: Jeff is the Director of Retail Search at CPC Strategy and also oversees the Structured Data Department and CPC Training Program. He founded CPC University- a program dedicated to training CPC's operational team on cutting edge retail search strategies.

About CPC Strategy: CPC strategy are a well respected paid search management agency with a specialist focus in retail servicing clients such as SEARS, CLARKS (the shoe makers) and PAYLESS. I follow their company on social media as well as attend their webinars. I also read their blog and whitepapers. They do know their stuff. Given that you 2Xers are all into online retail and growth focused, I approached CPC strategy to come on the show to talk over 3 episodes about AdWords, Amazon Advertising and Facebook Advertising . This is the first AdWords Episode (Part 1) is dedicated to running eCommerce AdWords campaigns.

We are talking about harnessing Personalisation and Machine Learning to Upsell and Cross Sell more Products in an online retail context. Saurabh Nangia - the Founder and CEO of TargetingMantra - a SaaS based personalization and targeting platform that enables small and medium sized e-commerce companies cross-sell, and up-sell, like Amazon. Saurabh has an MSc in Machine Learning, 5 patents pending in the recommendations domain, and is a renowned speaker on machine learning, personalisation and real-time user behaviour. In the last 7 years, he has worked on personalization engines for Amazon.com, IMDB, Zappos, Audible, and over 50 other companies spanning across e-commerce, marketplace, travel, and other online portals. In this episode, Saurabh delves deep into the topic of: "Personalisation in eCommerce and it’s impact on Conversions".

Paul Pinder is my guest on today’s show: he is in his early 50s and is a co-founder of a Nottingham, UK based online retail business: boardsdirect.co.uk. He started Boards Direct, which sells whiteboards and noticeboards just 5 years ago with a capital outlay of £2,000 (or $3,000) and is now geared to turning-over £3 millions (or just under $5 million) this financial year with no overdrafts, loans or external funding. He gets brutally honest with me on this show about business fundamentals, entrepreneurship and the channels of marketing that have enabled his business manage triple digit growth Year-on-Year over the last 5 years. Stay tuned!

How can online retailers drive up both Average Order Value (AOV) and Sales Conversions with Pre-Sales Live Chat? How can online retailers use and leverage firsthand feedback from shoppers through live chat? Should you be using video live chat? My guest on today’s show Joel Feldman, a Co-Founder of Proonto (https://proonto.com/): the first online marketplace that connects eCommerce websites with Sales Live Chat Experts, answers these questions and takes us through best practices for live-chat in a pre-sales eCommerce environment…stay tuned! Crowdsourced/Outsourced Pre-sales Live-Chat Support for Growing eCommerce Startups

What exactly is the OPTIMAL Checkout experience in a device agnostic world? How can you reduce checkout friction and drive up average order value on not just desktop computers but also tablets and mobile devices? My guest on today’s show Rick Wilson, is the President of Miva (http://www.miva.com/), an eCommerce SaaS platform with over 12,000 active stores. He takes us through the optimal shopping cart process, shopping cart best practises and tactics as to how online retailers can drive up their average order value (AOV) at checkout.

If shopping cart and checkout optimisation is of interest to you then you have to listen in to this show! My guest on today’s show is Niklas Adalberth; the cofounder of Klarna (https://klarna.com/), a Swedish based ecommerce checkout solution that aims to reduce checkout friction on desktop and mobile devices. Niklas takes us through eCommerce checkout best practises as well as how his company's very unique ecommerce checkout solution used by over 50,000 retailers aims to reduce checkout and payment friction by eliminating payment at checkout completely - I know: it sounds counter-intuitive - it's a simple yet quite clever solution and that is why you have to listen to this episode!

What’s more important: driving more traffic or improving conversions? How do you find and fix areas in your store and ecommerce funnel leaking money? What is a detailed and definitive way of carrying on conversion optimisation and split test on an ecommerce site? My guest on today’s show; Peep Laja runs one of the most popular CRO blogs out there as well as a CRO agency: conversionxl.com.

He’s going to answer these questions and shed more light on his agency’s highly detailed ecommerce conversion optimisation process, how they establish hypothesis and tests

Are you considering layering in a subscription service on your existing eCommerce business? OR Starting up a subscription eCommerce business? If your answer is YES to either question, then listen into this episode! We’ll be talking about the ideal products for subscription commerce, key metrics to for subscription commerce like customer lifetime value (CLV), churn rate and customer acquisition and why subscription eCommerce is so hot right now

Craig Vodnik - Co-Founder of cleverbridge - a global ecommerce and subscription provider for over 300 of the world's largest corporations

Craig’s is an internet tech veteran - his expertise dates back to 1995 when he was part of the team that launched the Chicago Tribune Newspaper’s website. He has worked in eCommerce, advertising and the financial services industry. And has a degree in Nuclear Engineering!

He is going to talk about subscription ecommerce going mainstream and why its predictability and recurring revenue stream makes it such a desirable model

What exactly is the Omnichannel experience? Does Omnichannel apply to pure play online retailers? If you are curious to know how not only high street retailers but also pure play e-tailers can adopt an Omnichannel mindset towards driving a unified experience to their customers….LISTEN IN! George Skaff is Chief Marketing Officer of TouchCommerce - an enterprise end to end omni-channel online engagement platform with live chat tools and mobile customer support. They boast of clients such as Comcast, T-Mobile, Virgin Media and others George has over 25 years of progressive experience in the IT industry. Prior to joining TouchCommerce, George was a principal at MARKETify, and previously held senior marketing positions at SGI (Silicon Graphics Int'l), Wyse Technology (now Dell|Wyse), NEC Computers and Logitech.

If you sell on Amazon, then you know how coveted owning the BUY BOX is in the Amazon marketplace! My guest today; Shmuli Goldberg, Director of Marketing at Feedvisor an Amazon Repricing platform talks us through the key signals Amazon uses to determine which retailer wins the BUY BOX. He also talks us through FBA - fulfilled by Amazon, FBM - fulfilled by merchant, how to start up on Amazon and scale up and all about DYNAMIC PRICING! Stay tuned if you want to find out more! The full transcript of this episode will be available from 17th April on http://2xmedia.co/podcast/

Happy Easter! Dropshipping is a very dicey subject. Most e-tailers that dropship often hesitate to admit that they dropship... My guest on today’s show are etailers that drop-shiped some of their inventory in the past and have now launched a print-on-demand site that drop-ships for retailers and brands as well as integrates with numerous ecommerce platforms. Julia Gifford, Marketing Manager of Printful (http://theprintful.com) will be talking about - Drop-shipping and Facebook on this episode.

BTW - I will be speaking at The Commerce Exchange Conference and delving into the business DNA and business models adopted by fast-growth eCommerce start-ups (with examples and case studies). Use my code 2XMEDIA you can grab a ticket for only £40 instead of £60 JUST HEAD OVER TO: http://thecommerceexchange.co.uk/conference/

This episode is about Dropshipping eCommerce: CarPartKings’ Meteoric Growth to $8 million revenue in less that 3 years. A lot can happen over the course of 3 years….my guest on today’s show proves it. Michael Dash, Co-founder of CarPartKings.com managed to build a dropship Auto-parts eCommerce business from $0 to $8 million in just under 3 years. Michael reveals: - how he was able to consistently double revenue over 3 years - if you are thinking about dropshipping for you eCommerce venture - how to start - How he manages over 500,000 SKUs It is packed with great info that is sure to inspire you grow your ecommerce operations

Today's Guest: Tristan Handy - the VP of Marketing at RJ Metrics (https://rjmetrics.com). Have you wondered what growth metrics you need to track if you are looking for potential investors in your eCommerce venture? OR Do you have investors in your ecommerce business and would like to know specific metrics to report to these stakeholders? Show notes available on: http://2xmedia.co/podcast/ep09/

Tristan Handy, my guest in this week’s episode reveals: - what metrics ambitious fast growth eCommerce businesses must constantly track - how best-in-class eCommerce businesses achieve 230% growth or higher and... - The 4 core ways high growth eCommerce businesses separate themselves from the pack and aggressively grow

It is packed with great info to help you start thinking more about growth metrics to grow your ecommerce operations.

ABOUT RJ METRICS: RJ Metrics is an end to end marketing analytics platform and dashboard for businesses (large and small). They specifically cater for eCommerce, SaaS and Mobile App businesses. In eCommerce, they offer vital stats and reporting on Customer Acquisition, Conversions and Retention.

How does a bootstrapped dropship furniture business (YES Dropship) grow from $1.6m to $7.6m in 1 Year? That is about 380 per cent Year on Year growth. And then grow again from $7.6m to $13m the following year? ….that is 70 percent Year on Year (YoY) Read the Audio Transcript and Show notes on: 2xmedia.co/podcast/08/

Mark Ginsberg, Marketing Director of BeyondStores.com shares some digital marketing insights on how BeyondStores was able to see rapid business growth in such a short period of time.

Today’s guest shares not only how his team manages over 150,000 SKUs but also how they have managed to rapidly growth their bootstrapped 3 year old online retail furniture business predominantly with: Google AdWords, Product Listing Advertising (PLA), Amazon Marketplace, Amazon Product Ads, Online Marketplaces, Shopping comparison engines and SEO

It is one of my more technically oriented interviews that digital marketing managers would enjoy. I’d definitely recommend that you take notes on this one!

2011 -

Peder Stubert is the co-founder of Virtusize, an awarded fashion ecommerce virtual fitting application that successfully tackles the industry problem of size and fit when buying clothes online, and is said to reduce return rates by up to 40%. In Episode #7, Peder shares some tips on how Fashion online retailer can reduce returns. Full show notes available on: http://www.2xmedia.co/podcast/07/

Ronald Duncan is the founder of cloudBuy, a B2B (Business to Business) eCommerce and eProcurement platform. In episode 6 of the 2x eCommerce Show, he shares tips on how to get B2B eCommerce and eProcurement right as well as how cloudBuy works for entrepreneurs looking to get started in B2B eCommerce. His key takeaways are: Going Global, having a Structured Pricing model in line with volume, investing in and providing quality rich-content with joined up system (integration), SEO - unstructured - optimised and winning deals i.e bidding to RFQs.

Danz Spas are a pure-play online retail business that sell affordable, high quality hot tubs and spas online to the UK and EU market.

Founded in 2006 by Daniel Thomas, it is now a £1 million ($1.7 million) plus business based in Nottingham (UK). What caught my attention and triggered this interview, was a BBC article titled 'The value of celebrity endorsements' - that revealed pop star, Sophie Ellis-Bextor endorses Danz Spas.

Danz Spa also boasts of having other UK celebrity customers like: John Barnes (UK footballer), John Newman (pop-star), Sophie Ellis-Bextor and soon to be Alexandra Burke (pop star). It was the second time I had read about Danz Spas in the mainstream press and I really wanted to dig into the workings of their PR strategy as well as the impact of a high powered celebrity endorsement on their eCommerce sales. Daniel is by all measures a gentleman with a lot of hustle. He was very well prepared for this interview and shared a lot of figures about his business as well as the Spa industry in general.

http://2xmedia.co/podcast/ep05/

In Episode 04, I drill into eight-figure ($10m+) eCommerce businesses - I have put together a list of ten areas of marketing, analytics and business operations these super successful online retail businesses do not take lightly at all. So this list I’ve put together will take you through each of these 10 habits or best practices these businesses take seriously. So stay tuned and listen in.

http://2xmedia.co/podcast/ep04/

SockShop.co.uk claim to have the biggest choice of socks on the planet with a whooping 12,000 SKUs! It is one of over 6 fashion brands under Ruia Group - a family-run textile manufacturing, import and distribution business headquartered in Manchester UK. In 2006, The Sock Shop, was acquired by Ruia Group. They stripped it down to an online brand and have since manage to grow the SockShop by 20-30% year-on-year. The official name of Sock Shop is Drew Brady & Co Limited T/A SockShop and they also own another online store: elinens.co.uk. I had the opportunity to interview Alok Ruia, a Director and Paul Hanley, Ecommerce Manager who manages brands; HeatHolders, Sockshop, eLinens.co.uk and Hawick Knitwear. This interview will make a great listen if you run a specialist online retail operation or are considering starting one.

http://2xmedia.co/podcast/ep03/

Over the last 30 Years, Virginia Hayward have been wholesalers and more recently online retailers of Hampers and Gifts with a heavy seasonal emphasis on sales at Christmas time. Virginia Hayward supply a number of quite well known UK household retail brands like: John Lewis, Waitrose, Selfridges, Interflora and FunkyPigeon.com. I had the privilege of quizzing both the Sales Director, Sam Hayward and Head of Marketing, Justin Walmsley about their online customer acquisition marketing strategy and tactics. They are a £10 million ($15.5 million) turnover company with 30% of sales coming from online acquisition channels. How do they prepare over 10 months to cash in on 95% annual revenue. This interview will be of particular interest to online retailers with seasonal businesses.

http://2xmedia.co/podcast/ep02/

The Diamond Store is a £5 million+ pure play online jewellery retail brand. They have gained a huge customer-base and following with 50,000 customers (and counting) since their inception in 2006. The Diamond Store are two time UK Jewellery Awards winners for “Jewellery E-tailer of the Year”. As at 2011 (3 years ago) their revenue was about £2 million ($3 million). They introduced product videos in 2012 and today revenue today is well over the £5 million ($7.9 million) mark. This podcast interview with their founder and CEO, Gary Ingram, discusses the growth path, customer acquisition, customer service and the future.

http://2xmedia.co/podcast/ep01/

YES - I finally came around to getting the 2X eCommerce Podcast off the ground! This show hosted by me, Kunle Campbell and is focused on eCommerce growth and marketing for online retailers looking to double their traffic, conversions and sales. I interview Founders and Directors of fast growing 7-8 figure E-commerce businesses. Subscribe to the show if you are a wantrepreneur, entrepreneur, a marketer or even an investor with an interest in retail.

http://2xecommerce.com/