Leveraged & Loving It Podcast: Recent Episodes
Renée Hasseldine
The Leveraged & Loving It Podcast is for coaches and thought leaders. You'll learn all about how to create more leverage in your business so you can make more money in less time, spend more time with your friends and family, and love your business even more (without the burnout). Join your host Renée Hasseldine as she shares her top leveraging lessons and enjoy her interviews with top coaches and thought leaders about how they've created businesses that they love.
Woohoo! 3 years of Leveraged & Loving It! I still can't believe that we did a weekly podcast for 3 years! What a huge achievement. But for now, we are putting Leveraged and Loving It on hold. There's a massive back catalogue for you to revisit. Go and find episodes you missed or revisit the ones that inspired you the most. Until next time, giddy up!
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I've chosen this episode as my TOP episode out of 3 whole years because even though it was one of the very first episodes I ever recorded, it is probably one of the ones that I have quoted and referred back to more than any other episode.
Have you ever wondered what the heck a “thought leader” is and how do you become one? Well, in this episode of Leveraged & Loving It, Renee chats with Peter Cook, CEO of Thought Leaders. You’ll discover how Peter transitioned from his coaching practice into thought leadership and lessons about leverage he learned along the way.
Shownotes: https://shareyourpassion.com.au/ep-2/
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I chose this episode as number 2 because of the beautiful positive feedback we received. It was a risky episode to post, but it totally paid off!
Do you feel like you’re not quite doing what you’re supposed to be doing? Living a life that’s in line with your values creates authenticity. In this episode of Leveraged & Loving Podcast, Renee chats to Nigel “Coach Will” Polak about how to be authentic in your life and business and the huge difference that it can make to both spheres.
Shownotes: https://shareyourpassion.com.au/ep-13/
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This was an easy episode to choose. Glen Carlson is a HUGE fan of Intellectual Property, and so am I. We have an amazing chat about the value of it in business. Enjoy.
IP Assets are absolutely integral to building your business. Whether you want to create more time and freedom for yourself, or grow your business into an empire, developing IP Assets is essential But don’t just take my word for it.
On this episode of Leveraged and Loving It, I’m joined by Glen Carlson from Dent Global and Key Person of Influence to share his perspective on IP Assets and your business.
We discuss: The 3 different types of brand. How Glen and his colleagues vastly undervalued their IP assets at the beginning. Why we undervalue our own IP. What an Asset Deficiency is and how to identify it. How to deal with still-evolving IP. And more.
Shownotes: https://shareyourpassion.com.au/ep-50/
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I chose this episode because it was the start of a brand new relationship. This was the first time I'd ever spoken to Kate Toon and she went on to write the forward for my second book.
In this episode, I’m joined by awarding winning SEO copywriter, Kate Toon to discuss all things “passive” income in her business.
Passive income is a dream that many entrepreneurs have. Who doesn’t want to make money while they sleep? However, the word “passive” is a bit of a misnomer. It takes work to create and maintain the products, to market the products and look after clients.
In this episode, Kate walks us through her product mix, and how she’s created lots of leveraged products that support her, even though she only works school hours.
In this episode, we discuss: What is “passive Income”? The importance of structuring your working life around your personality Building products and courses as part of your product mix The benefits of launching courses and products incrementally Content marketing for selling products Advice for starting out creating leveraged/passive products Tips for creating good courses Why you should create products that work for your personality How speaking gigs nurture your business How being generous online increases your authority And more
Shownotes: https://shareyourpassion.com.au/ep-87/
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I've chosen this episode because this was one we got lots of feedback from listeners on. Adam Houlahan really helps us to demystify LinkedIn at a time when we were feeling jaded with Facebook and looking to expand our horizons.
LinkedIn is a platform I’ve disliked… until I started implementing Adam Houlahan’s simple and easy tips. I always thought LinkedIn was a boring platform filled with spammers. But, since implementing his simple approach (which only involves 13 pieces of content a month), I’m already getting so much more traction and interest on LinkedIn than ever before.
In this episode, we discuss: What is “LinkedIn Jail” and how to get out of it A posting strategy for LinkedIn that works How to get content to go viral on LinkedIn How to craft a call to action on LinkedIn And much more
Shownotes: https://shareyourpassion.com.au/ep-104/
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I've chosen this episode because Nicole Van Hattem said something in this interview that not only stuck in my mind, but also made me take action.
In this episode, I’m joined by Nicole Van Hattem. After experiencing burnout as a corporate high-flyer, Nicole went on her first retreat, returning to the workplace with a clear mind and renewed energy. After a close friend and colleague died suddenly of a heart attack at age 49, Nicole trained as a Holistic Health Coach, regained her own health, lost 17kg and began her mission to end “Death by Desk”. Today, Nicole is sharing her top 5 tips for avoiding “death by desk” and becoming a thriving business owner.
In this episode, we discuss: Nicole’s journey to having her own TED Talk and podcast Why branding is important Why entrepreneurs face burnout faster than corporate employees The importance of taking care of yourself for a successful business and thriving life Tips for getting up and moving your body regularly How to set boundaries in your business and your life How brief breaks during your day are very important for productivity Tips for doing a people audit and breaking up with people who are adding to your stress elegantly. How to clean up your social media. Choosing a business style that’s in alignment with your ideal lifestyle and more
Shownotes: https://shareyourpassion.com.au/ep-81/
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I've chosen this episode as one of my top 7 because this was the first time I was ever NERVOUS whilst interviewing a guest. It was a great episode and we have a lot of fun in the short time that we spend together.
In this episode, I’m joined by John Lee Dumas of Entrepreneurs On Fire. John is an amazing podcast success story and he has a unique approach to business.
If you’re looking at launching your own podcast and want to get some inside tips from John Lee Dumas himself, I highly recommend this episode.
In this episode we discuss: – Getting nervous before interviews – Biggest mistakes (and how to avoid them) – An interview horror story – How to create products your podcast audience will love and much more!
Shownotes: https://shareyourpassion.com.au/ep-61/
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Katie Crismale-Marshall has been in business for 10 years and knows a thing or two about how to stay in the game for the long haul. She is also the author of 'Profit First for Tradies'. I had the pleasure of having Katie create a Signature System with me and knew I had to help her share this wisdom with the world.
In this episode, we discuss: What's working well in 2020 for Katie How she set herself up for a successful year Tips for becoming the CEO of your business Reframing things to make them more comfortable for you Outsourcing things in your business that aren't fun for you How to manage a remote team and inspire them to do their best work Hiring people in their Zone of Genius What products Katie is currently selling The value of nailing your niche How creating a Signature System has been a game-changer in her business
Shownotes: www.shareyourpassion.com.au/ep-155
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Learn how to scale your business with Suz Chadwick. Suz joins me on the show to share her 8 secrets to scaling. We have a fantastic discussion, covering all 8 of the things you need to master in order to grow and thrive.
In this episode, we discuss: How Suzanne Chadwick got into small business branding from working with big corporates Why being bold sets you apart from the crowd Differences between big corporate and small businesses The importance of being super agile Suz' biggest lessons in the last year The importance of doing one thing Focusing on who you're surrounding yourself with The value of outsourcing what you're not good at What is scaling? Getting super clear on what your vision is Building a reputation and credibility in your niche Increasing your brand awareness Making sure you have great systems and automation Setting aside time to dedicate to planning Building your brand and market it like you love it Why the magic is in the metrics And why you should hire yourself as the CEO of your business
Shownotes: www.shareyourpassion.com.au/ep-154
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Have you ever been burnt out before? Pam Hird is a naturopath who specialises in helping people to take control of their mental health and various health conditions through natural medicine and healthy lifestyle changes. She shares her easy tips for avoiding burnout so you and your business can truly thrive.
In this episode, we discuss:
What is burnout?
What symptoms should we be looking out for?
The different stages of burnout
How to help prevent burnout
Tips for taking breaks and eating well
How to improve your sleep
The importance of self-care
And more!
Shownotes: www.shareyourpassion.com.au/ep-153/
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As humans, we want to be seen, heard, and belong. Louise Geary knows that all too well. In this episode, she shares with us the 5 key elements to master to help you attain those things.
In 2019, I worked with Louise to help extract her Signature System to teach this stuff. It was wonderful to catch up with her again and to have her share with you all her process for learning how to be seen, heard, valued and belong.
In this episode, we discuss: How making one simple decision put her on the right path Learning how to be present in the moment Paying attention to yourself and rewiring your old patterns What is resistance? And how do we overcome it? A simple physical technique to become present Key ingredients to being seen, heard, valued and belong Slowing down Self awareness Embodiment Energetic presence Conscious connection The benefits of mastering these 5 elements And more!
Shownotes: www.shareyourpassion.com.au/ep-152
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Discover the 4 things you need to master to create an international speaking business with master presenter, Andrew Eggelton.
In this episode, I'm joined by return guest and personal friend, Andrew Eggelton. We dive into his tips for improving your public speaking so you can grow your business.
We discuss: What inspired him to create his own unique methodology Public speaking vs public feeling Creating congruency between who you are on stage and off stage Letting go of our perceptions of what we think we should look like on stage Presenting from the heart-brain and not your brain Frameworks can give you a state of flow and pure authenticity The power of believing what you say Breaking habits and expanding and how it helps you grow your speaking business. The value of the question "in one year's time when I'm already in my greatness, how do I act or react right now?" And more.
Show notes: www.shareyourpassion.com.au/ep-151
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Want to leverage the power of podcasts without starting your own? Becoming a guest on other people's podcasts is the perfect way to do it, according to Jessica Rhodes, co-founder of Interview Connections.
Podcasting is a billion-dollar industry, and if you want in on that action, being a guest is the perfect way to get in without creating your own.
In this episode, Jessica and I discuss: How to know whether you should be a guest on a podcast Why you need to think of it as a long term strategy How to leverage your podcast guest spots Crafting a free CTA to use in your guest spots Tips for using podcast interviews to launch a product or service Why you need to make it easy for the host of the podcast What opportunities can come out of being a podcast guest And more
Shownotes: www.shareyourpassion.com.au/ep-150
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Stop asking the question "What's your biggest challenge" in Facebook groups. Martin Traz has compiled all of the common answers and broken them down for us!
In this episode, Martin Traz and I get a little bit ranty about the question "What's your biggest challenge?". Firstly, if you're jumping into a cold audience and asking them to spill the beans on their biggest problem without even getting to know them first, how many people are you expecting to respond?
Secondly, the question has been asked many times before. And Martin Traz has compiled all of the answers into a summary. There are really only 16 answers to that question.
In this episode, we break down what those 16 answers are (from least common to most common), and group them into 4 solutions. If you provide any of those 4 solutions, you'll be solving many of your audience's biggest problems.
SHOWNOTES: www.shareyourpassion.com.au/ep-149
GAME CHANGER WORKSHOP: www.shareyourpassion.com.au/halfday
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How do you scale your business for ultimate success? What is the secret behind getting over one million podcast downloads in six months? I'm joined by Barry Magliarditi, founder of The Game Changers and host of The Comeback Game.
In this episode, we discuss: Why he founded his podcast 'The Comeback Game' The power of the hero's journey His podcast content marketing strategy How he generates 1000 leads a month What The Game Changers funnel looks like Keys to success for hiring VAs What to look for when outsourcing Mistakes business owners make when growing their team The importance of measuring KPIs Shifting your identity from working in your business to working on your business Why running a business is like parenting and more
SHOWNOTES: www.shareyourpassion.com.au/ep-148
HALF DAY WORKSHOP: www.shareyourpassion.com.au/halfday
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Are you the world's best-kept secret? Melanie Colling is an expert at connecting people and helping to build their business through podcasting. On this episode, Melanie Colling and I dive into the superpower that is the world of podcasting. In terms of leverage and connection, entering the world of podcasts can propel you and your business forward.
In this episode, we discuss: The power of being in your Zone of Genius Why there's no one-size-fits-all business style The Experts on Air story What is the connection economy and why you need to know about it Having a clear Purpose Having a credible story Building your brand Attracting community Connection strategy Compelling offer The power of podcasting for connection How to be a good guest
Shownotes: www.shareyourpassion.com.au/ep-147
Halfday workshop: www.shareyourpassion.com.au/halfday
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Discover the 5 most common mistakes coaches and mentors make in business that self-sabotage their reach, impact and income (and how to overcome them) with guest Martin Traz.
We discuss What an expert legacy is Creating your legacy Why you shouldn't be playing in someone else's pond How to create your own market Being prolific and not mainstream Ensuring you've created a new belief for their audience Why you can't swap beliefs too many times for your audience Ensuring your ideal market have the right buying behaviours Giving your clients a sense of heroism Why you need a Signature System Having a step-by-step growth plan And more!
SHOW NOTES: www.shareyourpassion.com.au/ep-146
HALF DAY: www.shareyourpassion.com.au/halfday
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For those of us who have service-based businesses that rely on our expertise, it can be hard to untangle the web of information in our heads. We also know that confused customers don't buy.
So how do we take what's in our brains and unpack it in such a way that we can clearly and succinctly explain to potential customers the problem that we solve and how we solve it?
Lisa Westgate found that every time she spoke about her work, she never gave the same answer twice. She also had a haphazard approach to creating talks or social media posts. Now that she has a clearly defined SIgnature System using Visual Models, her life has become so much easier.
In this episode, I'm joined by a graduate of my Game Changer program, Lisa Westgate to share a little about her work and how creating her Signature System using Visual Models has transformed her business.
We discuss:
Post-traumatic stress disorder and her personal development journey
Diagnosis vs prognosis
Finding different pathways to assist with your mental health
Why self-care is caring for others
Diarised focus and why it matters
How a Signature System has given Lisa clarity and focus in her business
The overwhelm of not having a clear structure and framework
The power of Visual Models in your business
How to map out all your social media in an hour
How having visual models changes the way the audience perceives you
And more
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Do you want to master your time and become more productive? Do you find yourself getting lost in endless distractions? Do you find that you're busy, but you never seem to get anywhere?
Travis Baird is a mindful productivity coach and he joins me on this episode to share his insights on how to master your time and become more productive by using very simple mindfulness techniques. Whether you're an A-type workaholic or someone who is an amazing procrastinator, or a mix of both, there's something for you in this episode.
We discuss: Why improving your productivity habits matters How to avoid burnout when you're a workaholic How mindfulness can solve your productivity issues The importance of clarifying what needs to be done What are common distractions? Having a schedule that suits your needs GEARS method for productivity. G - Goal. Set one a day only. E - Events. What appointments do you have? A - Actions. Your to-do list for the day. R - Rest. Set an intention for a time to finish S - Satisfaction. What's one thing you are going to do today just because it's fun for you? What are the common mistakes people make? How to make time to be mindful and productive
FREE TRAINING: www.shareyourpassion.com.au/freetraining
SHOW NOTES: www.shareyourpassion.com.au/ep-144
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Discover how you can get better client results by using coaching methods in your consulting practice.
Lorraine Hamilton is back on the podcast, this time we're talking about how to blend your consulting skills with coaching skills to create better client outcomes.
We discuss: Why communication matters How to identify gaps in our own communications skills Why is it important to listen rather than tell Opportunities that can open when you improve your communication skills. The value that you bring to your clients Business has seasons and how to handle winter Grieving losses in your business or your career How to create leverage in a 1:1 practice The benefits of blending hard skills and coaching skills in your business
FREE TRAINING: www.shareyourpassion.com.au/freetraining
SHOW NOTES: www.shareyourpassion.com.au/ep-143/
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LinkedIn can be an amazing platform for finding new clients - when it's used well. But if you're wondering how to use it without being spammy, and get clients, this is the episode for you. Petra Fisher joins me all the way from the Netherlands to share her hot tips for getting the most out of LinkedIn.
We discuss: Making LinkedIn fun Letting your personality show LinkedIn is not a quick fix for client attraction Expertise + personality = client attraction Hot tips for setting up a great LinkedIn profile How to use LinkedIn effectively and efficiently The importance of showing up consistently How to encourage more engagement on LinkedIn Hot tips for LinkedIn
SHOW NOTES: www.shareyourpassion.com.au/ep-142
FREE TRAINING: www.shareyourpassion.com.au/freetraining
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How does your nervous system affect your business? In this episode, I'm joined by return guest, Raquel Dubois. She's a nervous system specialist who uses mind-body-medicine to help her clients experience wholeness from within. I'm excited to share this interview with you.
In this episode, we discuss: What is "expanded capacity" and how does it impact a business owner? Why glorifying stress is damaging for business How to transition a personal service to a group environment Understanding the nervous system The power of mirror neurons The autonomic nervous systems Structuring a group program The power of running group programs live The balance of prerecorded and live content The power of a Signature System
Free training: www.shareyourpassion.com.au/freetraining
Shownotes: www.shareyourpassion.com.au/ep-141/
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Want to increase your business' chance of long term success? Want it to be more profitable and more sustainable? I'm joined by business coach Angela Henderson to chat about her 7 pillars of a sustainable and profitable business.
We discuss: Why work-life balance is bs The power of focusing on the present 4 reasons small business struggle to survive Some people lack clarity on what actions to take Why you should avoid getting stuck in freebie overwhelm Why the profit pillars are like a house Developing your perfect profit profile Creating a profit ready-website Having a money-maker map The power of email list building What a simplified sales funnel is Outsourcing effectively Assessing productivity and profitability and more!
Show notes: www.shareyourpassion.com.au/ep-140
Free training: www.shareyourpassion.com.au/freetraining
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Is content marketing not quite giving you the traction and the leverage you hoped for? Why not try combining it with direct marketing? On today's episode, I'm joined by Darcy Smyth to share why he believes direct marketing is the perfect complementary strategy to content marketing.
We discuss: What is direct marketing? How does it differ from content marketing? What kinds of activities are direct marketing? The value of sending direct mail Why you want to be top of mind (and how direct marketing helps you achieve that) Handwritten notes go a long way Who should you be targeting with direct mail? 3 categories of leads to consider - warm leads, old leads, 1 person Why it helps you to leverage when you're not a big name or don't have much clout Things that get in the way of people engaging in direct marketing Why moving past your fear about direct marketing can help you be really creative And more!
Shownotes: www.shareyourpassion.com.au/ep-137
Free training: www.shareyourpassion.com.au/freetraining
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Learn how to launch an online course successfully with tips from launch specialist Bianca McKenzie. How many of us have tried to launch an online course only to have it FLOP massively? What is the secret to a successful launch? How to we give ourselves the best chance for a course that does well? Listen to the episode to find out.
In this episode, Bianca and I discuss: What is an online course launch? Are online courses suitable for every business? Why you should pilot courses before launching it. Don't jump straight into creating an Online Course Preselling vs building it first The importance of building your online community when launching a course Why copy is key in online course launches What happens if no one buys a course? How many people do you need to send to your sales page? Why you need to build your presence and nurture your community
FREE TRAINING: www.shareyourpassion.com.au/freetraining
SHOW NOTES: www.shareyourpassion.com.au/ep-138
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A healthy money mindset can do wonders for your business and your life. This week I'm joined by guest Linda Ho who shares her best tips for giving your money mindset a makeover.
We discuss: Why should people care about their money mindset? The power of working on your money mindset Selling big-ticket packages How can we change our mindset? Diversifying your income streams Balancing new opportunities with realistic expectations Linda's experience with selling an online course How to figure out what your money mindset is How long does it take to sort out your money mindset
And more.
Shownotes: www.shareyourpassion.com.au/ep-137
Free training: www.shareyourpassion.com.au/freetraining
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Jon Hollenberg from Five by Five joins us today to share his insights on how to get an amazing website designed. If you've heard horror stories about terrible web designers (or maybe had a bad experience yourself), the tips Jon shares will make sure your next website design experience is a great one.
In this episode, we discuss: Creating an awesome brief Communicating with your designer What's the difference between a web developer and a website designer? The importance of having an agency or designer who asks you lots of questions Doing your due diligence when engaging a digital agency Questions to ask your digital agency before hiring them The value of Google reviews And more
Free training: www.shareyourpassion.com.au/freetraining
Shownotes: www.shareyourpassion.com.au/ep-136
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It is totally possible to have a totally thriving coaching business and Sandra Madafferi is an excellent example. Sandra joins us to share her wisdom on how she transitioned from 1:1 to 1:many in her coaching business.
Discover her tips and tricks in this episode.
We discuss: Why she got rid of her successful bookkeeping business Why she became a coach How she achieved $100k + turn over in the first part of 2019 How she transitioned from 1:1 coaching to 1:many The way she's structured her group programs Balancing serving and business And much more.
Free training: www.shareyourpassion.com.au/freetraining
Show notes: www.shareyourpassion.com.au/ep-135
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Want to become the CEO of your business instead of working in it? Jeremy Streten joins me to share his tips for extracting yourself from the day-to-day running of the business.
In this episode, we discuss: Keys to successfully extracting yourself out of the day-to-day business The importance of having a goal Hiring good people and building systems Coaching and mentoring your team Tips for designing yourself out of the business Mapping out your plan Getting advice from your mentors Charging for results, not time And more.
Free training: www.shareyourpassion.com.au/freetraining
Shownotes: www.shareyourpassion.com.au/ep-134
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Facebook ads are a popular paid marketing strategy. But for newcomers, it can feel totally overwhelming. How do you get started with Facebook ads without making costly mistakes?
I'm joined by a Facebook marketer, Diego Campos to share his tips around low-cost Facebook ad strategies.
We discuss: Why even bother with Facebook ads? The niche you're in has a huge impact on the cost of your ads Viral cold traffic technique to create exposure Tips for creating Facebook video ads Warm traffic - lifetime value booster Using direct calls to action Sequential retargeting ads to boost funnel conversion rates And more!
Access the free training at www.shareyourpassion.com.au/freetraining
Shownotes at www.shareyourpassion.com.au/ep-133
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Clive Enever joins me today to discuss the important, but often neglected, art of listening in business.
In business, we often fall back on phrases like talking the talk, nailing the elevator pitch, mastering the sales spiel, and honing the marketing message. But while the information you have to offer is important to your business and your brand, so too are the nuggets of wisdom served up by your clientele and your staff. That means “listening” in business is just as important as “speaking”. Because when we listen, we begin to understand the customer needs, their purchasing hesitation and how we can improve our offering.
In this episode, we discuss: What is listening and why is it important? Why you should limit asking "why?" How to be present in the conversations you're having Tips for making eye contact with others What are we listening for when we're talking to clients and potential clients How to listen to customer feedback Discovering clues to how your customers want to be treated And more
Access Free Training: www.shareyourpassion.com.au/freetraining
Access Show Notes: www.shareyourpassion.com.au/ep-132
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Do you feel like things aren't running smoothly in your business? Maybe it's time for a spring clean!
Over winter, I felt like spinning too many plates and I didn't have enough focus in my business.
In this episode, I'm sharing with you my 3 step process to spring clean your business. If you feel like business isn't running smoothly, this process will be sure to help you out.
Free training www.shareyourpassion.com.au/freetraining
Show notes www.shareyourpassion.com.au/ep-131/
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When we hear "intellectual property", usually we think of copyright, patents, and trademarks. However, intellectual property is more than just about protecting your ideas. Those are all important, but what's also essential is commercialising those Intellectual Property Assets. That's what Ogwang Omuga advocates.
In this episode, we discuss:
What intellectual property is How people are often missing the key ingredient in intellectual property How to leverage your intellectual property commercially The importance of turning your intellectual property into assets Leaving a legacy with your intellectual property assets and more.
To access the free training head to www.shareyourpassion.com.au/freetraining
To find the show notes visit www.shareyourpassion.com.au/ep-130
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How do you make a change in the world? Or how can you change your industry?
Amanda Blennerhassett is the brains behind Brand Savvy, the proud winners of Australia's highest marketing honour, the Australian Marketing Institute National Awards for Marketing Excellence 'Program of the Year'.
In this episode, we're discussing how to harness your purpose for profit.
We cover: How do we identify our purpose in business? Why should businesses put purpose at the of their business? How do we make that profitable? Connecting with your customers and crafting an offer that works for them The golden triangle for a profitable product How a Signature System can help you to educate your audience What are the keys to success to turn purpose into profit?
Find out more by visiting www.shareyourpassion.com.au/ep-129
Get access to the free training by going to www.shareyourpassion.com.au/freetraining
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Why is niching important?
I resisted niching for YEARS. I thought, "I'm different. That works for everyone else, but it doesn't work for me." And time after time I was burned by it. And it was only relatively recently when I focused in on my Zone of Genius - Visual Models - that my business finally exploded.
In this episode, I'm chatting with the wonderful, the effervescent Samantha Riley all about our experiences with niching. We discuss: If you say you help everyone, you help no one. How to tell if you've nailed your niche Horizontal vs Vertical niches How niching correlates to positive business growth Why looking at your "competition" can be unhelpful Why your niche should be in your Zone of Genius Common mistakes Sam and I have both made
And more.
To find out more about this episode head to www.shareyourpassion.com.au/podcast.
To access the free training head to www.shareyourpassion.com.au/freetraining
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Live your life by design and your business will be more productive. Often we create our business and then fit our life around that. However, Samantha Riley believes that is the wrong way round. In this episode, Samantha Riley joins me to discuss how to design your life first and then determine what your business looks like around that.
In this episode, we discuss: Getting clear on what you want your life to look like. Questioning your beliefs and assumptions around work and life. Why our business is an extension of who we are. Using a life wheel to triage what you need to work on. Why personal goals are an important part of your business goals. Why having reduced working hours can make you more productive The importance of taking time off. Three hot tips for people who want more life by design. And more
Find out more by visiting www.shareyourpassion.com.au/ep-127
Access the free training www.shareyourpassion.com.au/freetraining
See omnystudio.com/listener for privacy information.
Developing masterminds is a great way for experts, consultants and thought leaders to create leverage and make an impact in the world. But making an attractive and profitable mastermind is not easy.
Ronan Leonard joins me today to share his insights around how to run a profitable mastermind.
We discuss:
Why people undervalue their expertise and fail to move from technician to teacher
How to monetise your intellect
What does it take to run a successful mastermind?
Why you should make a mastermind outcome-focused
The importance of validating the idea
Creating a minimum viable offer
Letting go of your ego and being willing to learn
What the biggest mistakes are people make with their masterminds
Online or in-person?
How long should a mastermind be?
And more.
To access the free training head to www.shareyourpassion.com.au/freetraining/
To read the show notes head to www.shareyourpassion.com.au/ep-126/
See omnystudio.com/listener for privacy information.
When we're children, there are some values that we're shamed for having - things like attention or authority. These values are called hidden values or shadow values.
Trudi Pavlovsky is all about learning how to embrace our shadow values — removing shame and guilt associated with them. And learning how to embrace them in our life and our business for good things.
Whether you want to stop playing small or learn how to embrace your inner control freak for optimum business results, this episode is for you.
We discuss: What are shadow values? What are the golden values? Why do we believe shadow values are wrong? Attention can lead to getting out there and making a name for yourself. Embracing your inner rebel leads to creativity and innovation. Discover how the shadow value of belonging links to stepping up and standing out. How control can help your business Sexuality is about asking for what you want and being playful in all things. Superiority is not hiding your light and owning your Zone of Genius. Embracing the value of validation leads to inspiration. When you step into money as a value, it leads to better service. Authority leads to better leadership. Ambition is about not dimming your light around others.
Trudi advocates that we remove shame and fear around these values to supercharge our businesses.
Get access to the free training at www.shareyourpassion.com.au/freetraining
Find out more about Trudi and get more show notes at www.shareyourpassion.com.au/podcast
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What happens when a business goes from being purely OFFLINE to ONLINE? That's precisely the transition that Renee McDonald took.
What is that transition like? How does it work? Also, does the business retain its heart and soul?
Are you transitioning your business to the online space? Has it has always been online? This episode is still for you.
In this episode Renee McDonald and I discuss
Renee's career from media to therapy When coaches should be referring clients to trained therapists Transitioning into the online space Cutting through the noise online And more.
To access the free training head to www.shareyourpassion.com.au/freetraining To access the show notes head to www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
What does an average day in the business look like at Share Your Passion?
The simple answer is, no two days are exactly the same - which is what I LOVE about it. I get all the excitement of new projects with the security of a team and systems and it's all wrapped up neatly with our team values.
What do I share in this episode: Who is responsible for what on the team How we developed and maintain our awesome team culture What kinds of regular meetings we have (weekly, monthly, etc.) The systems we use on a daily basis (Asana, Slack, Active Campaign and more) Tips to ensure our systems don't fail And what my role is in all this!
Listen to uncover exactly how we run this business and factors that have contributed to our success.
Find out more by visiting www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
One of the things I'm very passionate about in my business is sustainability.
I always want to know how I can run my business in a more earth-friendly way.
I was so stoked to be able to chat to Liz O'Dwyer, an expert in this area, all about how we can do our bit for the planet using simple and easy strategies in our businesses.
Whether it's just you at home or if you work in an office with a team, there will be tips in here that you can use.
In this episode, we discuss: How do we start reducing our carbon footprint? Will small changes make a big difference? Tips for reducing your carbon footprint while travelling Reducing waste in your hotel rooms How your small actions can inspire bigger change The power of feedback Electricity saving tips
To find out more visit www.shareyourpassion.com.au/podcast
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Creating a great team culture can feel like a huge undertaking. Where do you even start? What tools do you need?
In this episode, I chat to the wonderful Katherine Robertson all about building your team culture. My team and I recently had a session with her to help define our own values as a team.
Before, when it was just me, the values were very top-down. These are MY values, and my team has to get on board with that. Now, as my team has grown, I've become more aware that to work well as a team, we need a set of values that is bigger than me. So, we sat down and had a fabulous session with Katherine Robertson to extract our team values. When it comes down to the crunch, what can we all 100% get behind?
In this episode, we discuss: The importance of creating a team culture Why team culture needs to be horizontally created The journey to leadership How establishing values can get you through the tough times The leadership compass - what do great leaders have? The role of self awareness as a leader Why communication is a large component of leadership success And more
To find out more visit www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
In this episode, I'm the guest! I let Darcy Smyth take the reigns.
He interviews me about my entrepreneurial history and how I ended up where I have today.
We explore: My entrepreneurially charged childhood Why I believe business should be fun About that time I fell into the cellar (quite literally) What I studied at uni Why I ditched my career to join an internet startup The valuable lessons I learned about how I wanted to work Why my business now looks the way it does And more!
Find out more by visiting www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
As business owners, when we pay or attend trainings, the only way to really get ROI is to IMPLEMENT. But sadly, most of us DON'T implement most of what we learn.
How do you overcome this? And if you're in the business of training, how do you make sure your students actually implement what you're teaching them?
That's precisely the problem Darcy Smyth was facing with his sales training. People were implementing maybe 8% of everything they'd learned in the room.
He decided that wasn't good enough.
Enter GAMIFICATION.
In this episode, we dive into how the Consultative Sales Game works and why it gets amazing results for his clients.
We discuss: Why Consultative Sales Game was born Tapping into the competitive nature of entrepreneurs How it works Why we don’t implement if we’re just given information How does this benefit the business owners Adding gamification to your events
To find out more information, visit www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
Did you know I live in an eco-village? One of the things I love about my business is me and my team's dedication to Integrity. Sustainability is one of my core values. And that is reflected in where I live - in an eco-village.
What is an eco-village?
How my eco-village is set up?
Why do I choose to live in an eco-village?
What things might I do differently if I were to start again?
And much more.
Join me as I share an insight into my life and how I live.
For more information on all things www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
LinkedIn is a Journey. Most people are using their LinkedIn profiles as a transaction... which is the wrong way to go about it. I'm joined by LinkedIn expert and trainer Karen Hollenbach to discuss how to use LinkedIn like a pro to take your business networking (and leads) to the next level.
In this episode we discuss: How LinkedIn compares to social media for your business What kind of returns or results can we get on LinkedIn Understanding that LinkedIn in like a networking room Why branding and setting up your profile well matters How to approach networking on LinkedIn Why LinkedIn is NOT a social media platform but a networking platform Why transactional strategies DON'T work on LinkedIn Company page strategy vs LinkedIn profile LinkedIn is inbound not outbound strategy Daily rituals for LinkedIn
Find out more at www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
Creating products can feel like a weeks (maybe a months) long process for many.
But it doesn't have to be that way. You too can learn the art of creating powerful products in less than two days.
In this podcast episode, I share with you how I went from idea to product in less than 48 hours. Here are some of the things I cover: Doing the market research Making sure it's in a format you WANT to deliver Finding the product sweet spot Mapping out the product (and why it's easy when you have a Signature System) How not to procrastinate on getting it done Why you should make a public declaration And much more!
To find out more head to www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
Standing out from all the noise both online and offline is tough. That's why I've invited personal branding expert and photographer Fi Mims on the show to share how you can take your personal brand from invisible to inspirational.
My brand is highly recognisable and totally me. People often want that level of instant recognisability. So, how do you get it?
In this episode, Fi Mims and I discuss: What personal branding is How do we use our personal brand to stand out and rise above the noise? 7 Crucial Elements of an Amazing Personal Brand Describing your brand in 5-15 words Knowing the message you want to convey to your audience Why it's important to know your ideal client and be able to describe them in detail Having a brand style guide Knowing your top 10 business values Having a list of brands you aspire to be like and what you love about them Writing out your success strategy for the next 5 years Maintaining authenticity in your brand What's the difference between a personal brand image and a headshot? And more!
Find out more by visiting www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
Are you spending weeks, maybe months creating new products? What if I told you there was an easier way to extract your expertise and create ALL your products QUICKLY and CONSISTENTLY?
That's the power of a Signature System. A Signature System extracts all of your knowledge and expertise and distills it into 4 simple pictures.
Then you can create ALL (yes, ALL) your products from these 4 pictures.
How? I'm so glad you asked!
First, you need to be able to use them in your pitch script - a way of arranging the 4 models that tells a compelling and informative story to your audience.
Once you have that nailed, the pitch script is a concertina. Add as much or as little detail/support/exercises as you need for each product.
Want to do a 20 minute video optin? Easy - add in a few case studies and few examples and you can quickly fill up the 20 minutes.
Need to run a 7 week course? Simply expand on your Educate Model. Go really in depth with exercises, examples, support and so much more. That way it's a much higher value product than say your short optin video.
When you're the expert, it's easy to fill or reduce as much as you need for whatever product you're creating!
Find out more at www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
Who wants to have a massively engaged, effective team, happier clients and a more successful business? I think that's everyone right?
On this episode, I'm joined by winning teams expert, Paul Ashley Jensen to share his signature system for creating winning teams.
This episode was a pertinent one for me. I've just grown my team, and I'm feeling the pressures that come with that. However, Paul's advice is simple and effective for ensuring that you as the leader create a team that's engaged and effective. And the massive benefits of that is happier clients and a more profitable business.
In this episode, we discuss: Why we should care about winning teams Why leaders should speak last Leaders need to invest into their own development Receiving feedback is the key to growth Examples of giving good feedback Steps to building winning teams
Safe space for feedback Reflect on where you are as a person Actively listen Celebrate Give feedback and how to give feedback that's in the Goldilocks Zone. Receiving feedback And more.
Find out more by visiting www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
I see so many awesome business owners creating their own Signature Systems. And it's AMAZING! In this episode, I'm sharing with you the 5 things you need to get clear on before you dive into the creation process so you can ensure you don't make a dog's breakfast.
We discuss:
Why you should get clear
Defining your ideal client
Understanding their why
What product or service your providing
Your branding.
To find out more, visit shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
In today's busy world, it's easy to lose touch with the present moment. As business owners being present and in our bodies can be a fabulous way to combat stress and realign ourselves with WHY we're in business.
In today's episode, I'm chatting with ex-corporate business woman and now yoga teacher and coach, Kylie Madge all about how we can lead from the heart.
In this episode, we discuss: How corporate life was not great for Kylie How did she reinvent herself The importance of courage and commitment in personal development work How to not get stuck in your head Letting go of control and being present in the moment Practical tips for leading from the heart And more.
Find out more: www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
Do you want a million dollar business? Is it even worth the hassle? In this panel discussion, Cathryn Mora, Vanessa Talbot, Kushla Chadwick and I discuss our strategies and struggles around scaling, why some people want a million dollar business and others don't, and much more.
We discuss: Growing a team Delegation and leadership Giving feedback to the team Why would you WANT a million dollar business? Why would you NOT want a million dollar business? Stretching vs comfort
Find out more by visiting www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
If you've been in business for a while, you might think (like I did) that the heyday for online courses had been and gone. Are people still downloading them or buying them? And if so, why?
I chat to Kleo Merrick all about her strategies for online courses (why it's about the connection, not the content (but the content has to be amazing) and much more.
We discuss:
How Kleo started coaching
How she got paying clients fresh out of coaching school
Tips for pricing (and raising your prices)
Are online courses dead?
What is the purpose of online courses?
Pricing online courses appropriately
Difference in lead types for online courses
How to find out whether you should have an online course?
How to do market research for your online course?
And more.
Find out more at www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
I've run FIVE National Tours at the time of recording this podcast episode. And, I've learned so much about what makes a successful national tour. From early flops to big wins and a few wobbles, I'm taking you deep behind the scenes in my business to share with you the 6 keys I've uncovered to having successful tours.
Those keys (briefly) are:
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A marketing strategy for getting bums on seats
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Having one clear call to action at the end of a workshop
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Using a Signature System and massively add value
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Systemising everything
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Mastering the logistics - venue, travel, flights
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Working on your growth mindset
Find out more: www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
Speaking is a huge part of what thought leaders, experts and coaches do. From running workshops, doing speaking gigs, podcast appearances and more.
So, how do we make sure we're using our voice to it's best potential? How do we take care of it?
In this episode of Leveraged & Loving It, I'm joined by vocal instructor Anouska Taylor to share her 5 practical ways to unleash the full potential of your speaking voice, become the master of your own voice and fully express your creativity.
We discuss: How Anouska became a vocal instructor Your voice is like an instrument Voice care - make sure you look after your voice Breathing low and slow Pitch - not speaking too low Slowing down! Articulating And practical exercises you can do
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Writing and launching a book can feel like a huge endeavour. I did it again for the second time and it became an Amazon bestseller.
In this episode, I want to share with you my lessons from writing and launching this second book.
You'll learn How I wrote it in just two days My tips for getting to number 1 on Amazon The value of writing a book How I got to number 1 in Amazon in 3 categories How I stopped procrastinating and actually wrote it (don't sit on it for years) Why you should outsource the publishing Tips from my book launch And much more
Find out more at www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
Most small businesses fail after 12 months. How do you create a long-term, sustainable coaching business? I'm joined by veteran coach Dr Rosemary McCallum about how she's had her coaching business for over 25 years! You'll learn long-term, sustainable ways to grow your business and create a life that you love.
In this episode, we discuss: Why you shouldn't quit your day job! Rosemary's journey to coaching Tips for building up your word of mouth referrals Coaching fads that Rosemary has seen throughout the years Understanding emotional intelligence Tapping into your core driver And much more
Find out more: www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
LinkedIn is a platform I've disliked... until I started implementing Adam Houlahan's simple and easy tips. I always thought LinkedIn was a boring platform filled with spammers. But, since implementing his simple approach (which only involves 13 pieces of content a month), I'm already getting so much more traction and interest on LinkedIn than ever before.
In this episode, we discuss: What is "LinkedIn Jail" and how to get out of it A posting strategy for LinkedIn that works How to get content to go viral on LinkedIn How to craft a call to action on LinkedIn And much more
Find out more by visiting www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
Sales representatives have lots in common with coaches. That's what Louise Courville reckons. She has loads of experience as a sales trainer and sales coach. This episode is chock full of great tips to take your sales call to the next level and convert more quality clients. Louise's journey into sales and marketing training for coaches Sales is a skill you can learn Leaving conversations on the note of possibility Mistakes coaches make (and how to avoid them) Embrace the power of the pause - 20% of the talking and 80% of the listening on a sales call Why a no now might be a yes later (don't get disheartened) You don't want to be pushy, just be present with leads. The key ingredients you need to master to succeed with your sales Getting in front of other people's audiences Hot tips to succeed in sales Tips for buying leads on Facebook (that don't cost the earth).
Find out more www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
In this episode, I'm joined by Debra Hill to chat about how to scale your business. Whether you're hoping to hit your first 20k or your first million, this episode will show you the key things you need to make that leap. How business owners overcomplicate things - and how to strip it back to basics Why you shouldn't bully yourself - especially as you step into the CEO role of your business One of the keys is to step away from hustling mentality and being more strategic Suring up the basic foundation in your business Why you need SOPs (standard operating in your business Outsourcing is a key strategy for scaling, so you need to do it well Tips for transitioning to the CEO role in your business Why you need to define your vision of success Consolidating each level in your business (don't just keep pushing for growth) And more
Find out more www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
When you create your own courses, programs and workshops, you want to make sure that you're protecting you and your intellectual property. In this episode, I'm joined by return guest, Cathryn Warburton to share her top 3 tips for making sure the intellectual property in your courses, programs and workshops is protected.
In this episode, we chat about: How to not infringe other people's copyright Why you should beware free images and free videos What do you do with inspiration from others? How to put a copyright notice on your course materials Creating T&Cs for course participants How to prevent your material from being stolen and used by others When to register a trademark And more
More information: www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
If running your business feels like you’re living in daily chaos, this episode is for you. Helen McIntosh is the Operations Genie and she shares with us how we can go from a busy, hustling type of business to a thriving, well-oiled machine. This removes stress and frees up your time to do things like focus on direction and strategy or even go on holiday!
In this episode, we discuss: The benefits of having systems in your business The key ingredients for success when creating your well-oiled business machine Why hiring outside your industry can be incredible for your business How team and mentors can help your business Nailing your business strategy (effectively) The 7 steps to creating a thriving, well oiled business machine And more!
Find out more www.shareyourpassion.com.au/podcast
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Most businesses have a wealth of untapped potential. Johann Nogueira shares with us the many ways that businesses can build their product eco systems to drive more leads, more sales, and importantly, more consistent cash flow. From examples of big companies like Apple and Facebook, there are strategies that many of us as coaches, consultants and thought leaders can be implementing today to steadily grow our businesses.
In this episode, we discuss: A variety of examples of products within eco-systems What would an eco-system look like for you A new way of using Facebook ads The power of micro-subscriptions in your business How to implement up-sells into your funnels Why book funnels are fantastic And more.
Find out more at www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
What if a key person in your team left tomorrow? Would someone else be able to immediately step in and start doing their role? If not, you’ve got a major risk in your business. The best way to plug that hole is get systems and document them.
But the process of actually documenting systems can feel like a gargantuan task. Many of us grew our business from just one person (ourselves!) and then took on team members. Everything feels very ad hoc and key-person dependent.
In this episode I’m joined by Kerry Anne Nelson, the Business Process Genius (she really is) to share her signature system for extracting all of those business processes and getting them documented.
In this episode we discuss: The importance of back end systems and processes Risk management Creating a saleable asset Key ingredients to master to create sustainable systems in your business Getting help when you need it Outsourcing The power of content libraries Documentation How to maintain documentation and systems How to have accountability in your teams What the benefits are of documenting systems And more
Find out more by visiting www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
Almost every business has to have a website these days. So how do you make sure yours is actually working for you? How do you optimise it to bring in leads and sales?
I’ve invited Wordpress developer Nik Cree on the show to share his insights around the improvements we can all make to our websites to get better conversions and more sales.
In this episode, we discuss: What is the purpose of a website? How to find the balance between providing the information on your website but not overwhelming visitors How to funnel people through your website from your home page Common website mistakes (and how to fix them) Tips for making sure your website is working to its best And more!
Find out more by visiting www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
On this episode, I’m joined by Chandell Labbozzetta to share her insights on how imposter syndrome holds us back in business and how we can overcome it.
It’s easy to get sucked into jealousy or feeling like a fake, especially when we’re comparing ourselves to what we see online. But here’s the thing, we shouldn’t be comparing our everyday to someone’s highlight reel.
In this episode, Chandell and I discuss:
What judging up is (and why we do it)
How business is 80% psychology and 20% strategy
What to do when you are feeling like you have imposter syndrome
Working out how to get to where you want to go
What are the benefits of overcoming imposter syndrome
Taking action - even small - can help you overcome imposter syndrome
And much more
Find out more www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
The entrepreneurial journey is littered with fear. That’s why I’ve invited Ricci-Jane Adams on the show to discuss how we can practice addressing fear, no matter how it shows up in our businesses.
In this episode, we discuss:
How our purpose it to leave the world better than we found it
How to not burn out
How to navigate fear in business
How fear leads to avoidance techniques (and what to do about it)
Why elf awareness is key as entrepreneurs
How to practice overcoming the small fears
And much more.
Find out more at www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
In this episode, I’m chatting with Rosie Shilo from Virtually Yours all about how to successfully grow your team.
As business owners, expanding our team, hiring virtual assistants and more can feel like a huge milestone. And it’s true that we can’t be fully leveraged and loving it until we get people in to help us.
So, how do we do that? What are the keys to doing it effectively?
In this episode, we discuss: How having business direction and support leads to growth and freedom Key ingredients for successful outsourcing The crucial role of team meetings and communications The many ways a team can help you attain leverage The difference between leading and micromanaging And more.
Find out more at www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
In this episode, I'm joined by Shell Higgs, funnel strategist to talk all things FUNNELS.
Funnels are such a key part of most businesses, but many of us feel totally intimidated and at a loss as to how to make a good one (or even one that kinda works). This episode we are busting myths and sharing secret tips on how you can make your funnel work for you.
Shell is a funnel strategist and coach who helps service providers use stories to get paid. She nerds out over email marketing & increasing conversions, except she'd rather stab herself in the eye than do it the boring way. Shell has banned everything ick & sleaze from funnels, and instead works with women to create subscriber experiences, where you draw people into your list and show them a good time - all the way through to buying your services, live events and digital goodies.
In this episode, we discuss: What is a funnel? Using your unique voice in your funnel "Flying your freak flag" Do videos on landing pages work? How to track your visitors and find out what they really love (or hate) Making sure your messaging and methods are congruent What conversions you should be aiming for Plugging leaks in your funnel Common funnel mistakes and how to avoid them
See omnystudio.com/listener for privacy information.
In this episode, I'm joined by Anna Osherov, founder of the Holistic Business Hub to discuss how you can become a leader in your space.
There are many ways to become a leader, but one thing that leaders have in common is that they are present at events - usually on stage. Anna shares how business owners just like you are using events to elevate their profile to leaders and grow their businesses quickly.
Anna is the Founder of the Holistic Business Hub, a boutique venue that supports and empowers business people to bring their vision to life. A trainer, a speaker, a positive change maker, Anna is creating a community of leaders making a difference one sold out event at a time.
In this episode, we discuss: Why running events is great for business Why having the wrong people in the room can be more detrimental than no-one in the room Key ingredients to running a successful business The step by step system for running amazing events Alternative types of events - dinners, webinars and more
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In this episode, I'm joined by Melissa Foote, owner and founder of Total Business Services & Training to share with us her journey of growing her business.
Many of us start out as just solo business owners and growing our businesses to employ multiple team members and still making fabulous profit can seem daunting. That's why I've brought Melissa Foote in to share her story of how she's grown her registered training organisation (RTO) and what that journey has looked like for her.
Melissa is the owner and founder of Total Business Services & Training a private RTO specialising in Australian Finance and Business qualifications. She is also a registered BAS agent, Fellow of the ICB and finance and business consultant that loves to help business owners get their operations and finances in order. Melissa loves nothing more than to make finance approachable, realistic and achievable, thus hoping to make accounting more sexy and appealing to business owners.
In this episode, we discuss: Having a registered training organisation Transitioning from 1-1 clients to creating a training organisation Creating an ethical training space Benefits of creating a registered training organisation How automation and delegation leads to business freedom Business growth and managing people How looking after your staff improves staff retention Tips for finding a good bookkeeper for your business
See omnystudio.com/listener for privacy information.
In this episode, I'm joined by Tyson Franklin, Telstra Business Award winner, author and business mentor. Marketing is the life blood of small business. But it's often a business owner's greatest weakness. So, I'm delighted to have Tyson Franklin on the show sharing his simple approach to marketing. He breaks down the 6 pillars of marketing into easy to digest, bite-sized chunks and gives you a plan to master all of them without burning out.
In this episode, we discuss: Why bigger isn't always better and the power of remembering why you started your business 6 pillars of marketing 1. Professional referrers - e.g. professionals in similar or adjacent industries who serve a similar client base 2. Non-professional referrers - e.g. people who aren’t in a similar industry but who might share some overlap in clients e.g. coffee shops, hairdressers etc. 3. Internal marketing - e.g. database, office-based marketing and more. Reconnecting with existing clients 4. External marketing - e.g. sponsorships, pr, media releases 5. Verbal Marketing - e.g. networking, speaking gigs, podcast guesting 6. Online marketing - e.g. website, social media etc. And how to master all 6 (without burning out)
See omnystudio.com/listener for privacy information.
In this episode, I'm joined by Raquel Dubois, a somatic psychotherapist, embodiment coach, speaker, intuitive, and initiated shaman. This is a different kind of episode. We deep dive into the ways that unprocessed trauma can have an impact on the rest of our lives - including our businesses. If we want to be fully thriving, fully leveraged and fully living, it's important to take time to do the self-work to move beyond things that are holding us back.
This is an especially raw episode and content note: this episode contains mentions of birth trauma.
In this episode, we discuss: Raquel's encounter with the Dalai Lama Why healing from past trauma is so important Managing symptoms from trauma Working with the body to access the unconscious How having unprocessed trauma affects all areas of your life Clues to whether you have trauma in your life How disconnection or not feeling whole are big signs of disconnection And more.
See omnystudio.com/listener for privacy information.
In this episode, I'm joined by Francesca Moi who shares her strategies for how to boom your business using a combination of Facebook and Meetup. I've been using her strategies in my own business for over a year, and I can tell you that they work. This is a great conversation where we cover how sales follow trust, the power of showing up, how to market organically on Facebook and more.
In this episode we discuss: The action takers and the excuse makers The power of giving and building trust Keys to master to go from invisible to invincible The power of having a peer group and mentors Francesca's strategy for using Facebook and Meetup to BOOM your business How to get bums on seats without Facebook ads How speaking gigs are great organic marketing Advice for how to get speaking gigs And more
See omnystudio.com/listener for privacy information.
In this episode, I'm joined by awarding winning SEO copywriter, Kate Toon to discuss all things "passive" income in her business.
Passive income is a dream that many entrepreneurs have. Who doesn't want to make money while they sleep? However, the word "passive" is a bit of a misnomer. It takes work to create and maintain the products, to market and look after clients.
In this episode, Kate walks us through her product mix, and how she's created lots of leveraged products that support her, even through she only works school hours.
In this episode, we discuss: What is "passive Income"? The importance of structuring your working life around your personality Building products and courses as part of your product mix The benefits of launching courses and products incrementally Content marketing for selling products Advice for starting out creating leveraged/passive products Tips for creating good courses Why you should create products that work for your personality How speaking gigs nurture your business How being generous online increases your authority And more
Find out more at www.shareyourpassion.com.au/podcast
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In this episode, I'm joined by professional organiser and the woman behind Simply Organised - Amy Revell.
Do you want to get more leads and more opportunities from your business marketing? Amy is here to share the huge success she's had with her podcast 'The Art of Decluttering' with co-host Kirsty Farrugia and the opportunities that have arisen as a result.
In this episode we discuss: Using a podcast to get massive media opportunities (e.g. appearing on Sunrise) The power of batch recording (and why we both love it) How podcasting is a great medium to grow your know-like-trust connection The art of balancing personable and personal on your podcast Secret podcasts and should you have one? Decluttering for business owners Boosting productivity and creativity by decluttering your workspace, social media, computer files and more.
Find out more www.shareyourpassion.com/podcast
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Why on earth would anyone want a Signature System? Is it just a new shiny object that you don't actually need?
In this episode, I'm sharing with you 3 main benefits of having a Signature System and some examples of those benefits in the real world.
We discuss how a Signature System helps you Communicate Your Value by:
Making the invisible visible
Helping you clearly and succinctly demonstrate tangible value
And through supercharging your sales and conversion rates
We discuss how a Signature System Accelerates Your Authority by:
Granting you instant credibility
Being consistently on message
Attracting not chasing clients.
And finally, we discuss how a Signature System helps you to Leverage Your Legacy by:
Creating products such as books, courses & slide decks faster than ever
Helping you deliver 1:many products with ease
And by empowering your team to easily deliver products on your behalf
Find out more https://shareyourpassion.com.au/podcast
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In this episode, I'm joined by Rosie Shilo owner of Virtually Yours and return guest.
People often say to me that they want a Stevie. Stevie is my general manager. We have a fantastic working relationship and many business owners look at the way we work together and they want a slice of that action.
Stevie started out as a VA doing basic content creation and distribution for me. Now, she's my General Manager and has much more input in the business.
So, how do you find a VA that you can have that kind of relationship with? Whether you're only outsourcing a few tasks or looking to find a key team member, on this episode, Rosie Shilo and I discuss a wide variety of topics including how to successfully outsource to a fabulous VA.
As the owner of Virtually Yours, Rosie has inspired and mentored hundreds of VAs to run their own successful businesses. As a true advocate for the industry, Rosie not only guides VAs to deliver exceptional client services, but also works with business owners to show how they can benefit from using a VA. Affectionately known as ͚The Awesome Mother Duck͛, Rosie has fast become the go-to chick in the virtual assistant industry.
In this episode, we discuss: How having a Signature System made it so easy for Rosie to write her second book How Rosie only works 2 days a week during school hours (and still makes money) Creating a profitable membership program Rosie's keys to success for outsourcing The crucial role of communication in any business relationship Finding the right personality fit for your business Why you should find a VA with complementary skills to yours And more
Find out more visit www.shareyourpassion.com.au/podcast
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In this episode, I'm joined by Millette Jones, a coach, speaker, and host of the Unstoppable Coach podcast.
If you're an expert, thought leader or coach who really wants to get out there and make a huge impact in the world, how do you get more exposure? How do you get interviewed podcasts? How do you generate leads, nurture connections and more?
Millette Jones is a coach, speaker, and host of the Unstoppable Coach podcast.
She guides entrepreneurs to be recognised as experts in their field and steadily grow their business by telling their unique story on podcasts. She achieves this through her private coaching, online course - Podguesting for Profits, and her new membership site: DIY PodGuesting.
In this episode, we discuss: Why podcasting is a great way to get visibility as a coach or expert Keys to being a great podcast guest The potential for affiliate and partnerships with podcasts Finding out where your ideal clients are listening Serving the audience massive value Being memorable and making a connection Turning listeners into leads Promoting your interview when it comes out And more
Find out more head to www.shareyourpassion.com.au/podcast
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In this episode, I'm joined by content marketing expert M. Shannon Hernandez.
Are you tired of marketing that doesn't go anywhere? Do you feel like you have gurus shouting at you that there is one great way to market your business, but it doesn't seem to work for you?
M. Shannon Hernandez is the creator of the Content Personality™ Wheel, a tool that helps you identify where your content marketing strengths are so that you can leverage them.
In this episode, we discuss: Why she left teaching to start her own business Why story marketing works so well How to turn cold calls into warm calls The power of using Facebook messenger for relationship building How to not be spammy when marketing How to get more engagement in your Facebook group What the content personality wheel is (and how to use it) How to find out what marketing style suits you Tips for effective content marketing Thought leader marketing strategy
Find out more: www.shareyourpassion.com.au/podcast
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In this episode, I'm joined by Nicole Van Hattem. After experiencing burnout as a corporate high-flyer, Nicole went on her first retreat, returning to the workplace with a clear mind and renewed energy. After a close friend and colleague died suddenly of a heart attack at age 49, Nicole trained as a Holistic Health Coach, regained her own health, lost 17kg and began her mission to end “Death by Desk”. Today, Nicole is sharing her top 5 tips for avoiding "death by desk" and becoming a thriving business owner.
In this episode, we discuss: Nicole's journey to having her own TED Talk and podcast Why branding is important Why entrepreneurs face burnout faster than corporate employees The importance of taking care of yourself for a successful business and thriving life Tips for getting up and moving your body regularly How to set boundaries in your business and your life How brief breaks during your day are very important for productivity Tips for doing a people audit and breaking up with people who are adding to your stress elegantly. How to clean up your social media. Choosing a business style that's in alignment with your ideal lifestyle and more
Find out more: https://shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
In this episode, I'm speaking to my resident Udemy expert, Abhay Sharma. I previously had Abhay on episode 53 of the podcast, sharing his tips for how coaches and consultants can use Udemy to grow their businesses. Now, he's back sharing with us his hot tips on updates to the Udemy platform, some new ways to get started quickly and how to ethically enroll Udemy students in your non-Udemy courses and how to make at least 10x-100x or more revenue.
In this episode we discuss:
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How Udemy generates leads for your business
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Two types of instructors
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Maximum limit you can charge for your Udemy course
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The difference between using Udemy promotions vs your own coupons
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More revenue on Udemy vs more leads
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Why you need to be clear about your aim on Udemy
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Using Udemy "announcements" and YouTube Live to run external product launches
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YouTube lives vs Facebook lives
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How announcements work on Udemy
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How to get traction on your Udemy course (especially if you have 0 sales so far)
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Why you should break your courses down
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Collaborating with other instructors
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and more!
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In this episode, I'm joined by Craig Carr, a sales consultant. Put your hand up if you feel like sales is "icky" or "hard"? In this episode, Craig breaks down some of his key approaches to sales that makes it easier for everyone. They include actively LISTENING to your clients and asking them genuine questions. It's about being authentic and approaching each customer with a desire to serve them, not to sell to them.
In this episode, we discuss: Craig's journey into sales Overcoming hangups around sales Myths of sales techniques Why authentic communication with your customers and non-salesy techniques are more effective How to be intent on your client's outcomes (not your own) The art of asking questions, be like a doctor - you can't write a prescription until you have a diagnosis How to get out of the "selling" mindset and into authentic conversation with your customer Focusing on the client and coming from a place of serving Demonstrating that you care by actively listening to the customers How to use a combination of open and closed questions and more!
Find out more by visiting https://shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
In this episode, I'm joined by Natasa Denman, The Ultimate 48 Hour Author. Natasa shares with us so much insight on why you should write your business book, how to do it quickly and relatively painlessly, marketing and much more.
Natasa Denman is highly sought-after key-note speaker (CSP accredited), coach and mentor, Natasa is an 9-time published author and creator of the game changing business model, ‘Ultimate 48 Hour Author’. She has helped over 300 coaches, speakers, spiritualists, health and wellness practitioners and service-based business owners become first time published authors in just 4 and half years.
In this episode, we discuss: How Natasa became an author Why writing a book boosts your business credibility Why people resist writing their fist book Can someone really write their book in just 48 hours? Tips for getting out of your own way when writing your own book Self publishing versus traditional publishing Why self publishing can be a better option for many entrepreneurs Ways to get your self published book into book stores How books can generate leads Planning and organising retreats Key tips for best times to run events and more!
Find out more https://shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
In this episode, I'm joined by visionary leader and change maker, Mary Wong. If you want to make a lasting impact on this world, in this episode, you'll learn the 5 key principles to shining as a visionary leader in your field.
A mother of two boys, Mary is very invested in positive futures for our planet. Her vision is to create a global movement for positive change by empowering visionary change-leaders with the tools to drive their missions. A leadership coach and mentor, Mary has been training and speaking nationally and internationally for 14 years.
In her ‘Balloon Principle’ workshops and signature program she shares her wealth of expertise in connecting with audiences in a manner that engages and grows a following. Mary is currently working on the ‘Balloon Principle’ book with the goal of publishing prior to Christmas. In addition to her speaking, she has been the recipient of international writing awards for fiction, nonfiction and poetry.
In this episode, we discuss: What a "visionary change leader" is What often stops people from turning their ideas into reality Mary's 5 keys to being a shiningy visionary leader How to achieve your vision and leave a legacy How networking and workshops have helped Mary create leverage in her business How she became an award-winning public speaker How having a Signature System has made a massive positive impact on her business and more!
Find out more at https://shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
In this episode, I chat to Joy Pearson, founder of Finch & Daisy Consulting LLC about understanding the difference between Sales and Profits.
How many times have you seen a coach on Facebook promise to get you to your first 10k month? But what does that really mean? Is that 10k in sales? How much is that actually in profit?
I chat to former corporate accountant-turned entrepreneur, Joy Pearson, about what is often hiding in the detail. You'll learn how to work out exactly what your profit is, instead of just your gross sales.
But, before we get into that, the conversation took a really interesting turn when I learned that Joy frequently uses the site Upwork to find both short and long term clients for her consulting practice. I didn't even know that was a possibility. We discuss: What makes Upwork different from other sites like Fiverr and Freelancer. The kinds of income you could be making through Upwork. Life and business coaching and consultant work on Upwork Joy's tips for setting yourself up for success on the platform Pricing yourself correctly from the get-go How to win contracts and much more.
This was such a fabulous conversation that took and unexpected turn and I loved where we ended up.
Find out more by visiting https://shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
I get asked a lot: "What software do you use to create your visual models?".
And I love getting this question because it means that there are people out there who are excited to start implementing my advice and create their own Signature System using Visual Models.
So, in this episode I dive into the question: what software do I use to create my visual models?
Now, because I want you to succeed and create the best visual models for you and your business, I give you a long answer. Including: What work you need to do before you even touch a piece of software Working out whether you're the right person to be designing your visual models (we're not all graphic designers) And what software my team uses to create models for clients in my Authority Accelerator program.
I hope you enjoy this episode.
Find out more by visiting https://shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
In this episode, I speak to return guest, Cathryn Warburton the Legal Lioness, all about common legal missteps she has seen coaches make that can get their own clients in some seriously expensive legal trouble. What can seem like straightforward, simple advice can inadvertently spell legal disaster for your clients.
So, in order to best serve our clients, we need to be aware of these issues and how to avoid them - from copyright to trademarks and even agreements, Cathryn and I cover a few legal things to keep in mind when running our businesses.
In this episode, we discuss: Risks with free image sites How to find images that won't get you or your clients into trouble Why not all paid image sites are trustworthy The costs of not trademarking a brand Things to consider when you're thinking about trademarking things in a business Why you don't have to trademark everything all at once Why agreements, even simple ones in writing, are super important for coaches and clients Why collaboration agreements are necessary Why the process of creating agreements is super helpful in navigating your own boundaries and avoiding nasty legal conflict down the line
Find out more www.shareyourpassion.com.au/podcast
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A Signature System is the gift that keeps on giving.
What on earth is a Signature System?
If you have a service-based business, then this could very well be life changing!
In this episode, I’m sharing with you:
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What a signature system is
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What it includes (the 4 key models you need)
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Why it’s not limited to just 4 key models
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And some awesome things you can do with your Signature System!
A Signature System is a methodology that is unique to you, that demonstrates how you deliver proven results for your clients time and time again. It takes the years of experience, knowledge and skills out of your head and distills it into a simple and clear suite of visual models that you can use as the foundation for most of your business.
What’s Actually IN a Signature System?
There are 4 key types of visual models required to make up the Signature System.
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Success Model
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Educate Model
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Excite Model
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Yes Model.
The four models above form the basis of a well-constructed Signature System.
What Can a Signature System Do?
Is it just about educating clients?
No. There are many more applications, and while I don’t have time here to go into each and everyone, here are some ideas to get you thinking:
Sales - e.g. share with your potential clients your YES model to get them pumped about working with you.
Content - Use your system as the basis for ALL your online content.
Networking - Having a signature system can help clarify what you do when you’re at networking events.
Press release - Use your models in press releases to whet the appetite of the media.
Use it as the basis for a course.
Write your book based on your Signature System.
Pop one of your models in your email signature!
Use your signature system in a sales brochure.
Add them to your business plan.
Chuck ‘em on your website’
Make banners or signs with your models to use at conferences and trade events’
Top tip posts for social media.
Get your staff up to speed quickly and efficiently with your signature system.
Once you’ve got a signature system, you can more easily franchise your business.
And much more!
I hope that gives you a little more idea into what a Signature System is and why your business will benefit immensely from having one!
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Branding is a big part of positioning ourselves as experts an thought leaders, especially in the online space. But, with so many brands out there, how do you stand out from the crowd? How do you create memorable, authentic brand experience that will resonate with your clients? On this episode, I’m joined by Emma Weise from Fresh Sage. Emma is the creative mastermind behind my branding, which I’m still using consistently over 3 years later. I frequently get compliments on my brand and am always referring those who ask to Emma. Emma is the perfect blend of strategy + visuals and making sure those two are working hand in hand. Plus, her branding recipe is a delight to go through. She’s systemised the process and creates consistently outstanding brands. So, let’s dive in. In this episode, we discuss:
• What is branding?
• Crafting a brand experience
• Branding and online business
• Why is branding important?
• How to build credibility when you’re starting out
• Why consistency is key when you're starting out
• Thinking about the experience you’re cultivating
• Alignment of brand strategy and business strategy
• 3 secrets to how to use branding to leverage yourself as an expert
• How to create a brand with longevity
• Tips on how to have consistent brand image online
• How to use Canva effectively with your brand
• And more!
Find out more by visiting www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
In this episode, I’m joined by video marketing expert Jenny De Lacy to discuss her 4 keys to creating and leveraging your video marketing to help you build your profile, people and profits.
In the next few years, video is going to be the main way people consume content online. So, how do we as business owners make sure we are ready for this change?
One way is to get in early before the the change is fully upon us. Gone are the days where our websites needed to be responsive (and therefore had little to no video), now people are expecting more and more video from us.
So, I invited my colleague and Authority Accelerator graduate Jenny De Lacy onto the show to discuss video marketing and how to leverage it in your business.
In this episode, we discuss: How Jenny’s visual models gave her even more clarity for her videos Why video is taking over the internet Changes around having video on your website How do we implement video marketing when we’re not a big corporate Who is video marketing for? Who is it not for? 4 key ingredients for getting started with video marketing Where are my people and what do they need? What do I want them to know? How getting clear on your message first will improve all your video marketing How to not get stuck in the figuring out the mechanics of video Tips for getting confident on video How to use Facebook lives at an event well How to make your Facebook lives look good on your page and be still valuable after the fact And more.
Find out more www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
I create a lot of visual models for myself and clients, and I see a lot of people creating visual models, which is amazing!
I hear from people frequently how much value they’re adding to their business already with their DIY visual models.
So, in this episode, I’m sharing with you my top three mistakes people make with creating visual models DIY-style, and how to fix them.
- MIXING YOUR METAPHORS.
A visual model should align with what you’re communicating in your model. If you’re showing people how to get from A to B and it’s a linear process, you’ll want to choose a visual model that shows that it’s linear. Pro-tip – If you’re illustrating a linear journey from one point to another, don’t use a circle.
- OVER-RELIANCE ON ONE SHAPE.
Once you understand a type of model, it’s easy to go out and make all of your visual models like that. And I see this, particularly with Venn diagrams. I love a good Venn diagram, but if it’s the only shape you’re used to working with, it can become repetitive and confusing. If you have a Venn diagram for everything, it can be hard for your clients to remember which is which.
Venn Diagrams are great for: Distinct ideas that have overlapping elements. Separate principles that when brought together create something amazing.
Pro-tip – Mix up the models. Have a Venn diagram for one. A series of arrows for a journey or process. A circle with interlocking parts for success principles. That way your clients can quickly and easily recognise and recall your different models. Use things like angles (sharp or rounded), fonts, colours and icons to help make your models look like a cohesive suite.
- MIXING UP THE 4 DIFFERENT TYPES OF MODELS
I see people trying to cram everything they know into one type of model. But, you need different models for different types of information. Back in episode 67 I went into more depth about the 4 different types of models.
- TOO MANY WORDS
A visual models is supposed to take something complex and make it simple. Keep it to between 1-3 words per section on your model. You want to be super concise and clear.
For more information visit www.shareyourpassion.com.au/podcast
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On this episode, I'm chatting to registered psychologist and business owner Natalie Turvey about boundaries and your business. Boundaries are super important in our personal and business lives. We need them to set expectations for ourselves and others and become better communicators. But we're not taught very well how to manage our boundaries and just how important they are for business success. And that's why I wanted to talk to Natalie.
In this episode, we discuss:
What are boundaries
The different types of boundaries: physical, emotional and mental boundaries
Gaslighting and what it is
Understanding your boundaries in different areas
How boundaries are relavent in business
Using boundaries to facilitate better communication with your team
How boundaries improve aspects of your boundarires
Where people go wrong with boundaries 3 step process to asserting boundaries in the workplace
How to start working on implementing stronger boundaries
Find out more by visiting www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
On this episode, I'm chatting to Steph Clarke, a learning and development professional about the learning mindset of leaders. As business owners, we're in a leadership position with our businesses, as the go-to experts in our field and more. So, how do we become better leaders? One answer lies in how we approach learning. And I don't just mean going to conferences and regular professional development (althougth that's part of it). It was great to sit down with Steph Clarke and unpack the leadership learning mindest.
In this episode we discuss:
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What is a learning mindset? Is it the same as a growth mindset?
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How our ego stops us learning
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How to build a learning habit
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Thinking bigger than courses
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How we can take it too far (learning for procrastination)
Find out more by visiting www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
On this episode, I'm sharing with you how to create your very own Signature System with Visual Models.
None of this is rocket science. It's about breaking down the things you do for your clients, why they work with you and more into super simple visual models that together form your own signature System.
In this episode, we discuss: What is a "Signature System"? Common mistakes people make when trying to create their own Signature System Why you need more than one model Which models you need as your basis What is a "Success Model"? What is an "Educate Model"? What is an "Excite Model"? And finally what is a "Yes Model".
Find out more by visiting www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
On this episode, I'm joined by Cathryn Warburton to discuss protecting your intellectual property. How do you protect what you create? What is copyright? What does it protect?
In this episode, we discuss: Setting business boundaries What is Inttelectual Property What is Copyright and how to get it How to check whether you can use stock images What to do if you get a letter of copyright infringement How Cathryn has used courses to create leverage and make a difference Bulletproofing your business And more
Find out more at www.shareyourpassion.com.au/podcast
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On this episode, I'm joined by marketing and communication expert Anna Osherov. Anna is also the founder of the Holistic Business Hub in Melbourne.
If you've ever wondered what the secret formula to great marketing is, Anna Osherov shares her 5 step process in this episode.
These are her 5 key ingredients to market ANYTHING.
A quick overview:
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Start with your vision (including mission, goals, values, fears etc.)
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Set your goals and make your commitments
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Define your audience and clients (and how to do that)
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Looking at your product eco-system (and why you need one)
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Mastering your pitch (name - same - fame structure).
Discover all the juicy details of how to implement this in your business by listening to the podcast today.
Find out more at www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.
On this episode of Leveraged and Loving It, I'm joined by podcast pro Ashleigh Rae to share her tips and techniques for adding podcast guest to your repertoire of business strategies.
Being a guest on a podcast is an incredibly powerful and leveraged strategy. You get access to brand new networks and get to spend up to an hour with the listeners of the podcast, which is huge! Normally with any other kind of online media, readers or viewers might spend maybe minutes with you. But with a podcast, you're in their ears for anywhere between 15 minutes to an hour. It's huge.
But how do you get onto podcasts as a guest? How do you be a great podcast guest? What tech do you need?
All will be answered on this episode. Find out more www.shareyourpassion.com.au/podcast
See omnystudio.com/listener for privacy information.