On this season of Lipstick Economy, co-hosts Jamie Dunham, founder of Brand Wise, and Melinda Hudgins Noblitt, Brand Marketing Manager at Asurion, will dive deep into the misconceptions of marketing to women and highlight stories of marketing leaders who are making a difference.
A conversation with Emma McCallie, co-founder of Folx Table, “the first sit down social network” that connects people at events in restaurants in the Nashville area.
Chris Mallon, the founder and lead for the Tennessee Whiskey Workshop discusses his immersive whiskey experience and why he feels its important to target women with his product and marketing.
Allie Kleva of Athletics Unlimited discusses the future of women’s professional basketball in Nashville.
Belmont University professor and award-winning producer Nathan Adam discusses AI and other new technologies relevant to the marketing community.
In this live podcast with the Nashville American Marketing Association, Lori Whitbey and Alexis Somers discuss the changing nature of marketing jobs and how changes in technology have affected marketing work.
CEO Katina Beard of Matthew Walker Comprehensive Health Center discusses this impressive and extensive organization providing health care for uninsured and underinsured Middle Tennesseans.
Girl Scouts of Middle Tennessee CEO and President Danielle Barnes discusses the role of the organization in developing the leadership skills in members and her role making that happen.
Oriana Beaudet and Rick Rekedal discuss innovation in nursing and healthcare ahead of the Belmont Inman College of Nursing for Innovation Summit 2024 in September.
Sallie Hussey and Charmin Bates discuss their organizations’ collaboration on a new resource in Nashville’s Bourdeaux community.
Anas Saba of Nashville Hidden Gems talks about his popular Instagram account that highlights many of the wonderful family-owned restaurants around the area.
Kate Guerra of the Tennessee Titans discusses exciting changes for the team as well as the roles women play in sports marketing.
Bridgestone Americas marketing leaders Elizabeth Lewis and Merritt Gilbert talk about the Bridgestone brand purpose What Really Matters and how it brings new cultural relevancy to their brand.
HR consultant Jenni Bedell of OneDigital discusses the barriers to leadership positions for women and how those issues can be addressed and overcome.
Vui and John Hunt talk about starting and running their successful and popular restaurants and juice bars.
April Britt is the co-founder, EVP, and Chief Experience Officer of Studio Bank, Nashville’s first start-up bank in more than a decade. Through her Studio Women’s Collective, Britt has created a business network program for women with regular events to foster engagement and peer networking.
The latest podcast was recorded LIVE! Ogechi Anyatonwu, Michael Frazier, and Stacey Thomas joined us at the Nashville Entrepreneur Center to share the story of the Tennessee Minority Owned Wine and Spirits Association, and how the association benefits their own personal brands, and each other.
Mandy Arola of the Nashville Software School discusses the importance of bringing underrepresented groups and financially disadvantaged into tech careers.
Cookbook author, television host, and restaurateur Lidia Bastianich joins the podcast just ahead of her event with Nashville Public Television, Breakfast with Lidia to discuss her 25 years of success on PBS, her new season of Lidia’s Kitchen and her recent special, Lidia Celebrates America: The Flavors that Define Us.
From ChatGPT to the importance of boosting tech jobs in Nashville, Elise Cambournac joins the Lipstick Economy Podcast to talk about all things tech-related.
Jennifer Turner and Tony Marks of the Tennessee Performing Arts Center discuss the magic of viewing live performances, the opportunities of the post-COVID era, and their efforts to curate the shows for Nashville as well as expand program offerings to appeal to new audiences.
Anyone hungry for hot chicken? We know we are after this delicious conversation with Ms. André Prince Jeffries and Tamara Kelly of Prince’s Hot Chicken royalty.
From Middle Tennessee State University’s College of Media and Entertainment, Billy Pittard, Michael (Mike) Forbes and Synethia Blackmon join the Lipstick Economy Podcast to discuss the future of virtual production and how it's preparing its students for the new world of extended reality (XR) production.
Nancy Keil at Second Harvest Food Bank Middle Tennessee is making a longer table to serve those with food insecurity in the region. Nancy, her expert team at Second Harvest Food Bank of Middle Tennessee, donors, volunteers and Partner Agencies take a leading role in meeting the needs of thousands of neighbors impacted by hunger. Second Harvest has met the challenges with amazing innovation and collaboration.
We speak with Jessica Entner, a music producer and founder of JEM, about the role of music in advertising and social media today. Jessica created JEM, a 100% percent female-owned full service music agency, to help uplift underrepresented talent such as women in the composition space and to build more transparency between the advertising and music industries.
We get to talk all things lipstick with our guests Vanessa Costa and Diana Peinado of Lip Lab. Lip Lab is a new custom lipstick retail experience available in ten locations, including the Nashville, New York, Las Vegas, Toronto and Paris. Learn how this new concept is giving a new face to lipstick!
Rachel Tenpenny Oxford and Savannah Grimm are helping to empower women through boudoir photography. This genre of photography gives women an amazing opportunity to celebrate themselves as they work through happy and sad times.
In anticipation of Antiques Roadshow’s visit to Nashville, Executive Producer Marsha Bemko provides insight into what makes Roadshow the most-watched-ongoing series on PBS.
A conversation with new Nashville Public Television CEO Becky Magura on the importance of public TV programming.
Jonah Bloom and Dan Tulloh share what it’s like leading creative, marketing, and product design for Asurion, the world’s largest tech startup. They discuss the importance of diversity, equity, and inclusion in these creative spaces and how they empower their teams to take time off to be creative in non-work spaces.
Nashville Soccer Club Vice President of Marketing Teresa Tatlonghari discusses marketing the team to soccer fans as well tactics used to expand the fan base.
Hannah Eaglen of Fifth + Broadway discusses this new mixed-use development in downtown Nashville that appeals to locals and tourists alike.
Clark Buckner of Relationary Marketing discusses the evolution of podcasting and what marketers should consider when developing a podcast.
Dr. Nick Sieveking and Anna Walker from Sieveking Plastic Surgery discuss the popularity and marketing of what Dr. Sieveking has dubbed as "age management." Age management is a term Dr. Sieveking coined for his practice that includes traditional plastic surgery techniques as well as many non-invasive procedures such as lasers and body contouring and treatments that improve appearances by addressing whole body issues, like regenerative medicine, hormone therapy and nutrition.
Kirbee Miller of KiNiMi Kitchen discusses how she started her business and how it’s become successful through sharing her story, being authentic and utilizing the power of social media.
Artist Ashley Bergeron talks about recovering and rebuilding from the Christmas Day bombing in Nashville that took her home and gallery.
We talk with Viveka von Rosen of about strategies to maximize the opportunities for sales and marketing on LinkedIn.
A discussion with Ellen Pryor and Kathy Demonbreun about the marketing of the Frist Art Museum, currently celebrating its 20th anniversary with an exclusive Picasso exhibit.
A discussion with Kate Jerkens, Senior Vice President of Sales and Marketing for Uncle Nearest Premium Whiskey.
A discussion with Rachel Layton of Fresh Hospitality about restaurant marketing, including the adjustment to changing customer demands during COVID restrictions.
A discussion with Jennifer Hinkle, Senior Director of Marketing and Digital Strategy for the Tennessee Titans football team about targeting female fans in a meaningful way.
A discussion with Tuwisha Rogers-Simpson of the National Museum of African American Music, a new museum opening January 30 in Nashville.
A discussion with Lisa Sarmento of Tiramisu Paperie about how and why she started her business and the appeal of her irreverent products, particularly to women.
A discussion with Dr. Heather Brown, professor at the School of Concrete and Construction Management at Middle Tennessee State University about the reasons why the inclusion of women in the construction industry is important.
Reilly Stephens of Retail Prophet discusses the long term effects of pandemic shutdowns on consumer shopping behaviors, the ramifications for retailers, and what businesses can do to adjust.
Sondra Noble of Hip Hues, which operates “mobile swag bars” for screenprinting at live events talks about her business and how they’ve pivoted to servicing virtual events this year.
A discussion with Jill Melton, founder and editor of Edible Nashville, a Nashville-based food magazine.
Poonam Patodia, Chief Marketing Officer at United Methodist Communications, discusses their latest campaign named Dismantling Racism: Pressing on to Freedom, and why women are such an important audience for the United Methodist denomination.
Margaret Behm and Jeanie Nelson discuss Tennessee’s role in the fight for women’s voting rights and the virtual grand opening of the exhibit on the 19th Amendment at the Nashville Public Library on the amendment’s 100th anniversary.
Wil Shelton of of WilPower Integrated Marketing discusses his work in bringing brands together with the African American community.
Phillip Fryman joins us to discuss marketing through social media influencers and how food influencers have been a steady and valuable resource to brands.
Alina Thompson, Artist Marketing & Industry Relations Manager at Pandora joins us to discuss female representation in music and its importance to Pandora’s female audiences.
Margaret Dolan of Launch Tennessee discusses the increasing interest of investors in female entrepreneurs, CEOs, and board members.
Food Stylist Teresa Blackburn dishes on the behind-the-scenes work that goes into making food look good
Ea Fuqua and Meg DeLong of The Tidy Home, a professional organizing and home styling business, talk about the importance of social media for the growth of their brand.
Ruben Hunter, Jr., ishost of Surround Sound Podcast, a Nashville-based podcast tailored to the Hip Hop community that uses the platform to discuss topics ranging from sports and entertainment to culture and political involvement.
In this episode, Casey Reese of NHC HealthCare talks about the challenges of both external and internal marketing during the COVID-19 healthcare crisis - and how they have had to come up with new strategies during this stressful time.
While so many of us are now adapting to working remotely, Mimi Blissof Bliss Communications and Vincent Phamvan, Chief Marketing Officer at Simplr, tell Lipstick Economy about some of the benefits to remote work and offer practical tips for effectively working from home.
As Director of People at Buffer, Courtney Seiter has seen firsthand how diversity and workplace culture impact a company’s ability to reach a wider audience. She tells Lipstick Economy about Buffer’s unique values and shares her insight into some of today’s most popular social media platforms.
Emily Tuckeris Senior Director of Brand Marketing Services at 21c Museum Hotels, a Louisville-based combination contemporary art museum and boutique hotel chain. She tells Lipstick Economy how her company is providing more than just an overnight stay to guests, but rather a true one-of-a-kind curated experience. Tucker also shared how elevating customer service - specifically for women - can actually improve service and sales for everyone.
Clark Buckner and Brynn Plummer of the Nashville Entrepreneur Center’s “Navigate” podcast share some stats about women and podcasting and speak with three female podcasters about how and why they started podcasting. Recorded live at Red Letter Day 2019.
Beverly Keel is the first female Dean of Middle Tennessee State University’s College of Media and Entertainment. Beverly is also a co-founder of the advocacy group Change the Conversation and is an important voice advocating for women in the music industry. Her interesting career as a music executive, publicist and journalist for publications such as Rolling Stone and People Magazine has given her a unique perspective on women as artists and consumers of music.
During a live audience version of Lipstick Economy, Amanda Weeks-Geveden and Mekesha Montgomery tell how they brought twelve leading corporations together to advance and develop women as business and community leaders. Advancing Women in Nashville, known as AWIN, was launched in March 2019, and is already a force in leadership development for women in business.
Sharon Brawner, Senior Vice President for the Country Music Hall of Fame, tells Lipstick Economy how the Country Music Hall of Fame has grown along with Nashville making it the premier home of country music. Today, marketing helps guide 1.2 million people to visit the Country Music Hall of Fame, making it a must visit for Nashville tourists. Sharon says the Country Music Hall of Fame® is like a great hit song. People think they were an overnight sensation but lots of hard work has gone into making it a must-see for Nashville tourists.
Yanika Smith-Bartley, Vice President & Special Counsel of Diversity & Inclusion for Asurion, tells Lipstick Economy why diversity and inclusion has moved from being a buzzword to being the way the marketplace and the workplace must operate today to represent the culture we live in.
Kaleigh Imbriale, Executive Director of TedXNashville, tells Lipstick Economy how TedXNashville has thrived in Nashville for ten years, becoming one of the ten largest TedX events worldwide. The popular event programming was recently enhanced with the addition of the TedXNashvilleWomen event in 2018 that returns again in December 2019. Kaleigh tells why having a women’s event was important to TedX.
Beth Sachan tells Lipstick Economy the story of the 107-year-old Goo Goo Clusters brand and how strategic relationships, creative customer experiences and a local focus has brought a national following for a hometown brand. A retail store in downtown Nashville, special collaborations with celebrated local chefs and social media has replaced advertising dollars in marketing the brand. Goo Goo Clusters are loved by all including travel, restaurant, wedding. event and snack consumers.
Nekasha Pratt, the Director of Marketing for the Tennessee Department of Tourism, talks with Lipstick Economy about the success that Tennessee tourism has had in being one of the top 10 destinations in the U.S., drawing 1.9 million domestic travelers to the state. Women overwhelming plan the majority of travel whether it be solo trips, girls trips, family trips, or multi-generational travel. State marketing reaches those women with inspiration, storytelling, unique media and creative campaigns bring awareness to female travel planners.
Eighty-five percent of all consumer purchase decisions in the United States today are made by women, yet 90% of those women believe brands just don’t understand them. On this season of Lipstick Economy, co-hosts Jamie Dunham, founder of Brand Wise, and Melinda Hudgins Noblitt, Brand Marketing Manager at Asurion, will dive deep into the misconceptions of marketing to women and will highlight stories of marketing leaders who are making a difference through their insight, strategy, diversity and creative thinking.