Social Speak Network: Recent Episodes
Social Speak
Digital Marketing advice and exclusive interviews with business owners in health and wellness at all stages of growth.
One of the best visual tools to use on Pinterest is Infographics. Over the past few years, infographics have become a big deal. They are a great way to visually explain data to people. Not only are they easy to follow and digest, but they are also a powerful tool for capturing the attention of your target audience, teaching them some tips and tricks, and sticking with them long after they're out of sight.
Let's face it. Infographics just look at home on Pinterest. Be in on mobile or desktop, there is no denying that they fit perfectly on the Pinterest feed. And now, you'll find thousands and thousands of infographics on the platform. So if you're on those people or brands that are sharing infographics on Pinterest, then you'll have to find a way to stand out. Otherwise, yours will be lost in the sea of content.
People can get too caught up in making an infographic, what data do you use, where do you find that data, how do you create the image, what colors do you use, etc. The list goes on and on.
We have created a 5 step system for you to follow to create the BEST infographics for Pinterest! Learn more at https://socialspeaknetwork.com/how-to-create-the-best-infographic-for-pinterest/
It's important to think of Pinterest as a search engine, not just a social media platform. This means that people use Pinterest to find things they're interested in, like your blog posts. Similar to a search on Google. Pinterest is a great way to drive traffic back to your website and grow your blog's brand.
Here are 5 reasons how using Pinterest as a blogger can help improve your blog's SEO, bring in more traffic, and grow your audience.
Learn more at https://socialspeaknetwork.com/wondering-if-pinterest-is-worth-your-time-as-a-blogger
Today, we will go through Pinterest, and we are going to do an audit on our account. So we have been working with Pinterest for a long time. We use Pinterest for many of our clients, driving traffic back to their website through a very strategic Pin strategy, posting to different boards, Tailwind communities, and different Pinterest groups, and also through promoted Pins. We were coming in to do this anyway to make sure we're doing as we say to do. It's one of those, "Do as we say, not as we do." [chuckle] We want to make sure that what we're doing with our clients, that we're doing for ourselves as well. So as you'll see, we are in our business Pinterest account. And when you come to your Pinterest account, you want to make sure that it is a business account. And you'll see your home feed here. The reason why you want a business account is because of the analytics and the ads. So with a business account, there are also a few different Pins you can create. The analytics are very important because they will show you how many views you have each month on your Pinterest account. It will also show you what pins are being saved and have the most engagement, and your ads to promote those ads to drive more traffic back to your website. Learn more at https://socialspeaknetwork.com/how-do-a-pinterest-audit/
Most people use Pinterest to find delicious-looking dishes to try out, look up home decor ideas, or plan their dream vacation. But did you know that you can also use the platform to increase your blog traffic?
Pinterest isn't a social networking platform, it's a search engine where people search for images and then save them. That means Pinterest users are looking for new content, fresh ideas, and discovering new websites.
And since most business and content creators are focusing their marketing efforts on Facebook and Instagram, Pinterest can help set yourself apart from the competition.
Here are five easy ways for tapping the power of Pinterest to drive more traffic to your blog. Learn more at https://socialspeaknetwork.com/how-to-drive-more-traffic-to-your-blog-with-pinterest/
Instagram is one of the biggest social media platforms today, with over 1 billion monthly users worldwide.
With so many users on the platform and the ocean of posts being published every second, odds are you're getting fewer and fewer comments and engagements on your posts. Worse, some of your posts may not be reaching your desired audience.
But with the right strategies, you can level up your Instagram comments rate and watch your notifications go wild.
If you're not getting enough comments on your Instagram posts, keep reading. In this blog post, we listed down some tips to help you get more comments on your posts. Learn more at https://socialspeaknetwork.com/clever-ways-comments-instagram/
As the holiday season sneak up and the end of the year approaches once again, most business owners are thinking of ways to connect with their audience while looking for one last push to finish the year strong. Every business owner I know has more on their plate than usual at this time of the year. They're focused on mapping out their holiday social media strategy and pushing out online deals that would capture their audience's attention. After all, consumers are already at their computers, with their credit cards on standby. You don't want to get left behind. Use these tips to get ahead of the marketing game and stand out from the competition. Learn more at https://socialspeaknetwork.com/social-media-tips-for-the-holiday-season/
Can you believe we are already in the last month of 2021? It has flown by, and that brings me to my point of this video today. When to hire a digital marketing agency?
When is it time to bring in a company to help with your online marketing? This can be anything from social media to blogging, videos, your overall strategy, website help, landing pages, lead magnets, all of these components equal a big piece of your marketing, and with online marketing, there's no way around it. You have to be online. Learn more at https://socialspeaknetwork.com/when-is-it-time-to-hire-a-digital-marketing-agency/
In the last decade, social media became the most influential marketing tool. Every business, big and small, has incorporated social media into its marketing campaign.
While the practice of social media marketing has evolved over the years, there are still a lot of myths and misconceptions around it. Worse, a lot of people are still holding on to them simply because they find it hard to stay up-to-date on what's really going on with social media.
To help you separate facts from fiction, we listed down some of the most common social media myths you need to leave behind in 2021. Believing these myths will only cripple your marketing campaign. Learn more at https://socialspeaknetwork.com/social-media-myths-need-busted/.
One thing that has been coming up in our business a lot lately is this roadmap to digital marketing. Where do you start, when do you run ads, how do you create an online community? And a lot of times, we just want to jump into one component and hope it works. Digital marketing has grown so much over the past, just five years, just a year, six months. So it's always changing, it's always growing, which keeps us on our toes because they're always adding in new things. When you think of your digital marketing, you always want to be thinking of your client or your patient's journey. What are they searching for, how are they going to find your content? How are they going to follow you, how are you going to build the know, like, trust factors? We created this roadmap. There's a lot of moving pieces, and you can't just focus on one thing. Learn more at https://socialspeaknetwork.com/how-to-create-a-roadmap-for-your-digital-marketing-strategy
When you manage several social media channels and create lots of content, it can be challenging to keep up. A social media content calendar helps you plan your content and visualize your strategy over time. It allows plenty of time to fill the spaces with relevant content, preventing you from publishing poorly written posts. It will prevent you from going into a full panic mode since everything was planned and pre-scheduled. Need help in creating social media content calendar? Follow the tips below.
https://socialspeaknetwork.com/7-tips-for-creating-a-social-media-content-calendar
Today, we are going to walk through how to upload a video correctly to YouTube. And it's kind of one of those things, fill out all the blanks, but there are some things that people don't understand that play a big piece in the SEO of your YouTube channel. So when you log in to your YouTube channel, you will have this create video here. Now, a tool that we use is called Tube Buddy, and this is a great add-on to really help add SEO, Search Engine Optimization to your YouTube videos. So we'll get to that within this tutorial, but it's called Tube Buddy, and so right here, you're gonna click to upload your video. And after you upload your video, and it just takes a quick second since I'm doing a screen share. You're going to have an option to select the files from your computer. I'm gonna go ahead and just do this Zoom recording I had done earlier with a client, so it's gonna upload the video. Based on the length of your video, it will determine how long it takes to upload it. Okay, so once you have the video, it's processing the video, YouTube does a great job of walking you through what you should be doing, okay, so again, filling out those blanks. Learn more at https://socialspeaknetwork.com/how-to-upload-a-video-to-youtube-correctly
When you post something on Facebook, Twitter, Instagram, or LinkedIn, you want people to like your post and read it, right? More engagement means more reach. The way you write your social media posts has an impact on engagement. Here are some ways to craft social media posts that create engagement. https://socialspeaknetwork.com/tips-writing-social-media-posts/
Digital marketing is becoming the new wave of healthcare marketing. With the growing competition in the healthcare industry, it is important to stay on top of digital marketing and keep your organization at the forefront of change.
Today, the competition is getting tougher and patients are getting smarter. Many of them even turn to Google for quick answers to health-related concerns. If you want to get more customers to your door, then you need to get in front of your audience and have a solid online presence. Otherwise, someone else will. This is why it’s important to have a healthcare marketing plan — so you can reach potential and existing patients at the best time.
Ever wonder what it takes to create a successful healthcare marketing campaign? We listed down some tips that you can incorporate into your marketing plan right away.
Visit https://socialspeaknetwork.com/6-tips-for-a-successful-healthcare-marketing-campaign/ for the complete blog and transcript.
Most people think of Facebook, Twitter, and Instagram when we talk about social media marketing. But Youtube is the second biggest search engine globally, and it's also considered a social media platform. With over 2 billion monthly average users, Youtube isn't showing any signs of slowing down. If you're looking for ways to get your products or services in front of your target audience, we highly recommend that you include Youtube into your marketing mix. Here are six ways you can use Youtube as a marketing tool for your business or healthcare practice.
Learn more at https://socialspeaknetwork.com/6-ways-to-use-youtube-as-a-marketing-tool-for-your-business/
In today's blog, we are going to cover LinkedIn, and LinkedIn is actually the oldest social media platform. It has been around since 2002 but it wasn't considered a social media platform back then. As of now, there are over 660 active monthly users and in 200 countries and over 30 million companies on LinkedIn that are actively using it each and every month. This is huge, this is huge. LinkedIn, I feel, is a very overlooked platform. A lot of people still think of LinkedIn as just a recruitment tool, just to find jobs, and that is not the case whatsoever. LinkedIn has come such a far way and they have really implemented some really cool things to help you grow your business, and it is... I see a lot of B2B but I also do see a lot of B2C, business-to-business, and business-to-consumer.
Learn more at https://socialspeaknetwork.com/how-to-use-linkedin-for-both-personal-and-business
With over 7.5 Million blog posts published every DAY, it is important to make sure you aren't just putting up content, but that you are following the best practices for Search Engine Optimization.
Here are just a few Black Hat vs White Hat SEO strategies and why you should consistently create content with your target market in mind rather than trying to find loopholes to rank more quickly on Google!
Everyone is talking about Clubhouse right now and for good reason. Where else can you listen in on conversations with influential entrepreneurs, celebrities, politicians, and venture capitalists? Most of you have probably heard of Clubhouse by now, but if you still haven’t joined, here’s what you need to know about this exclusive, invite-only app and how you can leverage it for your business. Learn more at https://socialspeaknetwork.com/6-ways-to-grow-your-business-using-clubhouse
Today, we're going to talk about Canva, and we've talked about Canva a few times in the past. The reason I want to bring it up again is it's such an important tool to your digital marketing strategy. Canva is going to be your go-to resource if you are doing any type of social media, blogging, YouTube videos, you're going to be able to create all of your custom graphics through Canva. And the one thing I love about Canva the most is that they make it super user-friendly, they're always introducing new aspects to the platform, and it really allows you to stand out from the crowd and you don't have to be a graphic designer in order to do this. That's what I love most. When you come to Canva, there is a free version and a paid version. We use the paid version, I think it's $12.95 a month, and it's amazing. What you're going to do is you can come in here and click "Create a design." As you can see, there are so many different types of designs you can choose from.
Learn more at https://socialspeaknetwork.com/how-to-create-custom-graphics-in-canva
By now, you probably already know that Linkedin is a great place to generate leads. And publishing valuable content on the platform positions you as an authority in your industry, so you started writing content.
You spent hours researching, writing, and editing. Finally, your article is ready for publishing. Beaming with excitement, you clicked “post”. A few minutes later, you checked again hoping to see some likes and comments. Unfortunately, there is none.
Here’s the thing… If you’re not getting views on your LinkedIn posts, then you’re missing out on thousands of potential leads. The good news is that you can boost your engagement rates with just a few tweaks.
Follow these tips to write Linkedin posts that attract views and engagement - https://socialspeaknetwork.com/6-easy-tips-to-make-your-linkedin-posts-standout/
Today's podcast discusses remarketing ads or retargeting ads. Specifically, we're going to be focusing on Facebook, however, this also applies to Google or any other ad network that you're on, as long as you have that tracking code on your website, that then tracks what people have been doing with either the ads, or with your website once they get there.
First of all, why should you have retargeting ads for your marketing? There are five main reasons that I think of when it comes to remarketing ads. These include:
- Brand Awareness
- Create more qualified leads
- Show Your Audience Compelling Content that Aligns with Their Interests
- Automate and Streamline Upsells and Sales
- Increase ROI with Retargeting Ads
Read the blog at: https://socialspeaknetwork.com/5-benefits-to-running-remarketing-ads-on-facebook/
In our most recent podcast, we interview G. the Creative Director at B.Co Agency.
With over 11+ years in design and creative visuals, I have been able to study and learn the creative industry and the impact of having proper marketing tools. With my role as the Producer and Creative Director at B.Co Agency, it is my mission to continue to study, learn and produce for companies big and small to help their clients take action! My goal is to produce visual tools that can exponentially grow the company’s byways of video marketing.
Learn more today at https://socialspeaknetwork.com/how-important-is-video-marketing-we-ask-the-experts/
For most people, Pinterest is nothing but a big visual search engine. It is a platform users turn to when looking for DIY projects to tackle, put-together outfits to wear, or recipes to make. But a lot of people fail to realize that Pinterest also provides a great opportunity, not only for businesses but also for healthcare providers and organizations.
Pinterest isn’t the first platform you’d think of when promoting your practice, but it can introduce your practice to a whole new audience. Plus, it can help you drive traffic to your website, generate leads, and even attract new patients. So if you’re still not using Pinterest for your healthcare practice, now is the best time to get started. Here are 6 ways to use Pinterest for your healthcare marketing plan.
Learn more at https://socialspeaknetwork.com/6-ways-to-use-pinterest-for-your-healthcare-marketing-plan
We are always talking to you about planning out your content, the importance of having a content calendar, researching your keywords, and it all comes down to consistency. With digital marketing, consistency is king, and this goes hand-in-hand with your social media posts. If you are trying to grow your social networks and you Google how to increase, or how to grow your Instagram followers or your Facebook likes, one of the first things that come up is consistency.
Learn more at https://socialspeaknetwork.com/content-consistency-is-king/
Tiktok is a video-based social network that allows users to create and publish short videos. The app has been downloaded more than a billion times worldwide and is now considered the trendiest social media platform. Some of you might be rolling your eyes right now, thinking it’s not suited for you. Sure, it isn’t a serious platform. But as of now, it’s the social media platform with the most opportunities to go “viral.”
It provides a great opportunity for you to build a solid online presence and position yourself as an industry expert.
Read the full blog at https://socialspeaknetwork.com/tiktok-101-6-tips-for-healthcare-professionals-and-organizations/
In this podcast, we are going to be diving into some tips and recommendations that we follow for punctuation, mechanics, and general style guides for your digital content creation.
We’ve found over the years that there are a lot of different preferences for writing styles online, and though you want your voice to reflect your brand and speak to your target market, there are some things that we consistently see businesses doing online that they potentially shouldn’t be doing.
We are focusing on websites, blogs, and social media, rather than white papers, research articles, and other technical guides. However, many of the points discussed can be brought into this type of writing, as well. Also, it is important to note that digital content does differ drastically from print, scholarly articles, and research.
Additionally, this isn’t a complete guide, but top tips to step your writing up a notch.
You can read the full blog at https://socialspeaknetwork.com/punctuation-and-writing-styles-best-practices-for-digital-content/
Let’s face it. Most visitors won’t buy your products or use your services on their first visit. The majority of them are just looking around. They’re not even sure your offer is what they really need. Just because they aren’t buying anything, doesn’t mean you have to ignore them. Remember, these are potential customers or clients. And it is a good idea to capture their email address and start building a relationship with them.
How? Through their inbox. Having an email list gives you the opportunity to talk to communicate directly with your audience. You can even use it to pitch your products or services. But the question is… How do you build an email list?
Here are some tips to help you get your first 100 email subscribers. Learn more at https://socialspeaknetwork.com/list-building-how-to-get-your-first-100-email-subscribers
Today we are going to talk about different ideas for a family practice to build their digital marketing strategy. We will go over - being a resource, being found online, email marketing, website functionality, and lead generation. Learn more at Be a resource https://socialspeaknetwork.com/digital-marketing-tips-for-family-practice
You probably belong to at least 3 Facebook groups, right? But have you ever considered creating one for your practice? If not, then you should.
In this blog post, we’ll show you how to leverage Facebook groups for your medical practice.
Read on to discover how to use Facebook groups to support and grow your practice - https://socialspeaknetwork.com/how-to-leverage-facebook-groups-for-your-medical-practice/
In this podcast, we review the steps to make sure you are optimized for local searches for your business or health and wellness center with multiple physical locations.
We review:
- Creating a page specific for that location rather than having every location only listed on one page
- Adding content specific to that location on this new location page - Claiming a Google My Business profile for each location
- Adding other directory listings for the locations
- Optimizing on-page settings such as the meta description and page title
- Linking to the location page from the content created by your specialists in the blog
- Building reviews for your locations
- And More!
Keyword research can be laborious. The research process often takes hours, only to find out that just a handful of the keywords are worthwhile.
Sure, it is a time-consuming process. But it isn’t something that should be taken lightly. Why? Because SEO helps make your website more visible. And when done right, it can dictate not just the traffic you get, but whether or not that traffic converts. But how can you make the most out of your SEO keyword research?
Use these timeless keyword research tips to ensure you attract qualified traffic. Learn more at https://socialspeaknetwork.com/6-timeless-keyword-research-tips-to-boost-your-seo-content-strategy
I know that 2020 was quite the year, and we had to make a lot of changes in our digital marketing strategies, so today we're gonna cover seven social media trends for 2021. The first one being telehealth. Telehealth is not going away, we're going to have to continue the awareness that your practice is offering telehealth consultations and make sure that your patients feel safe and comfortable doing that, so continuing those posts, letting them know the process, and making sure that it is user friendly for them to schedule that telehealth consultation. Number two is sharing more about the patient's journey, getting those testimonials because again, going back to having your patient feel safe, and if they are... If it's a telemedicine or telehealth experience, we want to make sure that you're telling the story of what that's going to be like, how is it going to work for them, and also recognizing when a patient starts with you and what they came in for, and being able to document that journey and that process that they've had and allowing them to tell their story, so really pushing that with them.
Learn more at https://socialspeaknetwork.com/7-social-media-trends-for-2021/
In this podcast, I discuss how to find content to discuss in social media as well as your blog posts as a way to increase patient engagement and to build credibility in your field, as well as how to really build that search engine optimization on your website. So there recently, just last week, there was a Google algorithm update. If you follow anybody who talks about SEO, they are talking about this update and about the volatility that a lot of industries saw especially healthcare. But I think the biggest thing that this volatility comes down to is that Google wants to show individuals the best content for whatever search they're looking for. So Google's algorithm updates are continually trying to weed out the websites that are following bad SEO practices, and that haven't taken the time to update their website to make sure that it's fulfilling all of the most recent and up-to-date SEO protocols.
I wouldn't worry so much about this algorithm update. Another one is going to happen again. Everything that you change now might change again. So instead of focusing on the minute details, as long as you have proper SEO in the back-end structure of your website, and for that, please feel free to reach out, we can run a couple of reports for you, make sure that that is all set up correctly. But instead of really focusing on that and worrying about that, worry about the content that you're putting out there, and that you're putting together. So I had a great call today with a new prospect, and he runs a few websites that put out exceptional articles, interviews, information for his clients, and really his goal is to empower them to be able to make informed decisions. And that is the whole goal of his website, however, we recommend any website, any service-based website, or even product-based website, seeks to fulfill the same goal and the same mission.
Read the transcript at: https://socialspeaknetwork.com/how-to-find-topics-for-articles-and-social-media-posts-in-2021/
Everybody loves prizes and freebies. And when it comes to social media marketing, there is no easier way to win over your target audience and grow your following than running contests and giveaways. After all, it’s the season of giving, right?
Capitalize on the holiday season by running a contest or giveaway. When done right, it can serve as a free advertisement for your brand. This is great, especially if the nature of your contest is to encourage people to share your post, which can help you build awareness. Soon, you’ll have a very strong following.
Here are 7 holiday-themed contests and giveaways you should try to boost your social media presence.
https://socialspeaknetwork.com/7-holiday-themed-contests-and-giveaways-to-attract-new-followers
Hello everyone. Happy Wednesday. I'm excited to talk about Googling yourself today in today's blog. If you listen to our podcast on Monday, the first two questions that we had spoken about were, why is it important to Google yourself and your practice and how do you fix the information that is out there if it's incorrect or outdated.
Learn more at https://socialspeaknetwork.com/the-importance-of-googling-yourself-and-your-practice
It is National Podcast Week, and in today's podcast, we will be covering some great information!
Today the questions we will be covering are: * Why is it important to Google yourself and your practice? * How do you fix outdated or wrong information on old directories? * How often should you be updating your content on your website and social media sites? * How does each social platform work for your practice?
Be sure to subscribe to our podcast on Podbean and iTunes
The holiday season isn’t just important for retail businesses, it is also a great time for healthcare providers to revamp their digital marketing strategies. Most people who have put off elective procedures are now scrambling to slip in final treatments and appointments before the year ends. Since they are typically seeking non-urgent care, they have the luxury of shopping for healthcare. By staying active on social media, you stay on top of mind.
There are many ways you can promote your practice to reach these patients in the coming weeks. Hopefully, these holiday marketing tips will help you get your gears turning and start driving results your way.
- Festive social media content
- Film a holiday marketing video
- Holiday email marketing
- Host a social media contest
- Invite your audience to submit their New Year’s Goals
- Give back to the community
Read the full blog at:
https://socialspeaknetwork.com/fun-and-festive-holiday-marketing-tips-for-healthcare-professionals/
Today we are going to be talking about website security. This includes how to keep your website up-to-date, as well as what to do if you do find that you have malware on your website. We are specifically talking about WordPress websites here, and I will be sharing my screen, so if you are listening to our podcast, please head on over to socialspeaknetwork.com and check out the related blog post or over to YouTube just to watch the video. The first thing that we are going to be talking about is backups and tools to utilize for backing up and why it's important. Then we are jumping into updating your WordPress files, removing unused themes and plugins, adding a layer of security, and finally, if you've been hacked, what to do.
Read the transcript at: https://socialspeaknetwork.com/website-maintenance-and-malware-for-2021/
Instagram has grown to a whopping 1 billion monthly active users. The competition on the platform is palpable. If you’re wondering how you can shine in this overcrowded space, you’re not alone.
Growing your Instagram following organically can be a challenge, but it’s not impossible. In this blog post, we’ll share with you some foolproof ways to take your Instagram game to the next level.
https://socialspeaknetwork.com/8-ways-to-grow-your-instagram-following-organically
Healthcare is an increasingly competitive field, and reaching new patients require a strong digital marketing strategy. One of the best ways to attract new patients is through social media marketing. Social media and healthcare are a powerful combination. It can be a key place to share breaking information, raise public awareness about health concerns, and combat misinformation. When using social media for marketing purposes, it is important to keep in mind that social media marketing is more than just creating an account and then posting updates once in a while. If you’re looking to do more with your healthcare social media marketing, we urge you to read on. Use these tips to start improving your strategy.
Learn more at https://socialspeaknetwork.com/best-practices-for-healthcare-social-media-marketing
This is our first podcast for our monthly Q&A series.
In this podcast, we will go over
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Why is it so important to do a social media audit and get rid of old accounts?
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Does blogging help your SEO and how can you find keywords/phrases to blog about?
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Why is it important to mix up your social media content?
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What are a few tools we use to make our digital marketing life a bit easier?
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Why should you be running Facebook ads, even if you feel they haven’t been successful before.
To learn more or schedule your free 30-min consultation https://socialspeaknetwork.com/
In today's blog, we walk through each social media platform, including YouTube, and mention a few organic ways you can increase your followers. Each platform is different, but it's important to understand how each of them works and how you can grow your accounts organically with a little bit of leg work! To learn more and read the full blog visit https://socialspeaknetwork.com/how-to-build-your-followers-on-social-media
We had the pleasure of interviewing Jessican Suzanne, who is a Health & Wellness Coach on a mission to help women thrive in each area of their lives. Jess shares with us challenges and successes she has had as an online coach, reaching her target market, staying connected, and growing her business.
To learn more about Jess visit her website at https://www.jessica-suzanne.com/
To learn more about Social Speak check out our website at https://socialspeaknetwork.com/
There is no denying that videos are the most engaging type of content. They bring concepts to life, captures attention, and engages viewers. But let’s face it. Creating quality video content requires a lot of time and effort. It only makes sense to maximize its potential by converting it into different content formats.
Repurposing content doesn’t just save you time and resources, it also increases reach. Ready to stretch your video content as far as it can go? We listed down some of the most effective ways to repurpose your video content.
Read the full blog at: https://socialspeaknetwork.com/6-ways-to-maximize-your-video-content/
A good email starts with a subject line that captures the recipient’s attention. It has to be engaging and interesting enough to give people a reason to open and read your email. But let’s face it. Writing a catchy, powerful subject line isn’t easy. Some don’t even give it much thought. If this is you, then you’re making a big mistake. It doesn’t really matter how valuable your message is. If your emails aren’t getting opened, then they’re not getting read. The chances of your emails being ignored are pretty high unless you have a powerful subject line. Use these tips to get your emails opened, read, and, and clicked. Learn more at https://socialspeaknetwork.com/6-tips-for-writing-email-subject-lines-that-get-opened/
We are entering the 4th quarter of 2020, and it's time to start thinking of your social media plan for 2021. In this video, we walk through the steps you need to take to lay out your plan for 2021. If you need help or would like to schedule a consultation please visit https://socialspeaknetwork.com/contact-us/
When Instagram was launched in 2010, its primary focus was to feature photos that were specifically taken on mobile devices. The platform quickly became known for selfies and food pictures.
Later on, it became a marketing platform for businesses and professionals to tell stories, deliver meaningful messages, and engage with their followers. If you play your cards right, Instagram can help you build a huge and loyal community and eventually grow your brand or business. Unfortunately, Instagram is not the easiest platform to master. Knowing what mistakes to avoid is important to help you succeed on the platform.
Let's take a look at six common Instagram mistakes that can keep your brand from growing. If you've fallen prey to any of these mistakes, be sure to fix them immediately.
Read the full blog at https://socialspeaknetwork.com/6-instagram-mistakes-that-keep-your-brand-from-growing/ and be sure to Subscribe for more tips!
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In today's episode, I am going to be talking to you about using Search Engine Optimization strategies in Pinterest marketing. 2020 has created a very interesting landscape for business owners, and this is because we no longer have to stay focused on reaching clients in our local geographic area.
Because of telehealth and platforms like Zoom, we can really look and start expanding and reaching people nationwide. Pinterest is a fantastic way to go about doing that because you aren't necessarily going to reach people within your geographic location. Because of the use of Zoom, clients are used to working with people who really could be anywhere. They're used to getting information from online, rather than going and sitting down with an individual. So 2020 has really created this landscape where even as a small business who really works with individuals locally, you now can really extend that net a lot wider, and Pinterest creates the perfect opportunity to do search engine optimization and reach the folks who are specifically looking for your product, your services, and your expertise.
How Pinterest search algorithm works is it looks at four different top things:
1 - The domain quality
2 - The pin quality
3 - The Pinner quality
4 - The topic relevance.
Let's dive into these individually. The first item is domain quality, this is really to ensure that the websites that have pins coming from it are highly ranked in terms of Pinterest, so if you have never pinned before, if you've never claimed the website before, anything like that, Pinterest is less likely to show your pins to other users in Pinterest. So how do you improve your domain quality in the eyes of Pinterest?
You’ve probably heard more than a few times that email marketing is dead. But statistics say not a chance. In fact, studies suggest that email marketing beats Facebook and Twitter in customer acquisition by 40 times. And for every $1 spent on email marketing, it generates $44 in ROI. Email is one of the most efficient channels for delivering advertising messages to people who have shown interest in your services. It allows you to connect with them on a personal level, which helps you build a relationship with your audience and drives your practice forward. So how do you ensure that your email efforts drive in the most bang for your buck? Here are some tips. https://socialspeaknetwork.com/email-marketing-tips-for-your-healthcare-practice
Content marketing involves creating and sharing content that attracts and interests your target audience. The goal is to create high quality content that your audience will find valuable. When done right, it can convert prospects to patients or clients.
If you’re thinking of using content to attract patients and clients, it’s a great decision. By providing your audience with useful and relevant content, they are more likely to engage with you, share the content with their family and friends, and return for more. Not only will it capture the attention of your target audience, it will also help you build your credibility and position yourself as an industry leader.
As compared to other sectors, the healthcare market has shown a slow adaption rate when it comes to content marketing. By implementing a content strategy now, you’ll have less competition in your industry and get ahead of your competition.
Here are 5 content marketing ideas for your practice.
Read more at https://socialspeaknetwork.com/5-content-marketing-ideas-for-your-practice/
People are searching for everything online - from restaurants that will deliver food to their doorstep, to the latest fashion trends. Searching for a health practitioner is no exception. Your potential patients are looking for you online. The search engine is usually the first place people go to when looking for a healthcare provider. As such, the goal is to make sure you show up at the top of the search engine results page. When done properly, SEO has the potential to earn an impressive ROI for your practice and attract the leads you need to grow.
Here are 5 SEO strategies to get more patients for your medical practice. https://socialspeaknetwork.com/5-seo-strategies-to-get-more-patients-for-your-practice
Having a strong Instagram Stories Strategy is very important to stay top of mind with your followers. Instagram Stories are usually the first thing people see when they log onto their accounts. Instagram gives you a ton of different options to be creative with your stories! Learn more at https://socialspeaknetwork.com/blog/
With over 2.6 billion monthly active users and a sophisticated algorithm that understands intent and behavior, there is no doubt that Facebook is an excellent platform for advertising.
By placing an ad on the platform, your chances of reaching your target audience skyrocket. This is why it’s no surprise that businesses, big and small, continue to devote substantial marketing budget to Facebook ads. Facebook advertising requires a bit of a learning curve. Many of us tend to make a lot of mistakes, especially when we’re starting out.
Understanding some of the most common Facebook ads mistakes for healthcare will help you get more bang for your advertising buck.
Here are 6 common Facebook ads mistakes that are destroying your campaign. https://socialspeaknetwork.com/facebook-ads-mistakes
LinkedIn is the world’s most extensive professional network, with over 675 million monthly users in more than 200 countries across the globe. It makes an invaluable addition to your digital marketing strategy – from making connections and improving brand awareness to generating leads and establishing partnerships. But in order for your marketing efforts to be effective, you first need to grow your network.
Building a bigger network on LinkedIn won’t happen overnight. These strategies will help make the idea of growing your connections more realistic and less intimidating.
Learn more today https://socialspeaknetwork.com/7-strategies-for-building-a-bigger-network-on-linkedin/
In this video we talk about email marketing for your healthcare practice or your wellness practice. Email marketing helps to serve a lot of different purposes. And so, we'll talk about what those purposes are for your practice, as well as the different types of emails that we recommend making sure that you are sending out. First and foremost, email marketing helps you to increase the ROI from your digital marketing efforts. How does it do this? Well, the first thing that it does is it keeps you top of mind with the folks on your email list. Sometimes your email list might be comprised of past patients, or it might be comprised of somebody who just downloaded a resource from your website, or even somebody who just requested a consultation with your practice.
Visit Socialspeaknetwork.com to learn more.
Today we're going to be talking about how to make sure that your healthcare practice or wellness practice, is getting in front of the right people at the right time through the use of Google ads for your healthcare marketing. In this podcast episode, I'm going be sharing my screen.
Healthcare practices often have an advertising budget, and typically this advertising budget can be split between digital and traditional marketing. We found in our digital marketing experience that Google Ads is one of the best places to run advertisements for your business to make sure that you are reaching prospects and getting new leads into your practice.
We've talked in the past about how it's important to have a landing page and a lead capture system, so that you can then follow up with these individuals as well. To read the full transcript, please visithttps://socialspeaknetwork.com/adwords-campaigns-healthcare-marketing.
A social media calendar can help you plan and schedule your social media posts in advance. With an organized calendar, you can ensure no days will go without a single piece of content being published. Fresh, quality content is important to attract your target audience and keep them informed. But let’s face it. It can be challenging to find fresh social media ideas, especially when you have to post something daily on different platforms. Next time you think there’s nothing for you to post, think again. Here are 11 content ideas to fill your social media calendar. Learn More Here https://socialspeaknetwork.com/11-content-ideas-to-fill-your-social-media-calendar/
We've been talking a little bit about really looking at your overall digital marketing strategy. This is something that we help our clients throughout the year. Because as we start a new year, we always look at, "Okay, what do we need to adjust for this year, what are our goals, what do we want to do?"
We usually have those quarterly goals, and now we're entering in the second part of 2020 and it's time to reflect on what's working, what's not working, and what we need to do for the remaining part of the year, but then also projecting into the new year.
I know it seems a little crazy to already be thinking about 2021, but things change, and so today we’ll talk about your target market and how to educate them.
What do those posts look like? How does building that relationship works with your target market? So a few things that I want you to do is just take a quick minute to reflect on your social media footprint, so to speak.
So what have your social media struggles been? What goals have you set for your social media strategy or that you want to set moving forward? And what social media platforms are you currently using, and which ones would you like to start using? So think of which ones are you using.
Read the full blog here https://socialspeaknetwork.com/identifying-your-target-market-and-educating-them/
Dr. Nick graduated from Sherman College of Chiropractic in 2004 where he earned the honors of Magna Cum Laude and the Rising Star award given to a recent Sherman College graduate who has demonstrated exceptional achievements and service in the community. Dr. Nick’s focus on education came from growing up in a household with two amazing teachers as his parents. He has lectured both internationally and locally on a wide variety of health and life topics. Dr. Nick first learned about the importance of a healthy functioning body during an internship in a pediatric oncology unit in Madrid, Spain. From that point on, it was his mission to learn as much as possible to be able to help as many people as possible.
When Dr. Nick is away from the office, you will find him spending time with Dr. Rachel and their “magic man” of a son, Noah. He also enjoys spending time with friends, gardening, running, practicing American Sign Language, spending time in nature, reading, and playing basketball.
Social media has become an integral part of many businesses’ marketing strategy. It helps you connect with your audience, increase awareness about your brand, and generate more business. With so many social media platforms to manage and publish in, it’s important to have a plan and stay organized for what and when you’re going to share on each platform. Having a social media content calendar will make things a lot easier.
What is a social media content calendar?
A social media calendar is a document that is used to plan out and organize future content. It allows you to visualize how your marketing looks like in the coming weeks or months and tweak any scheduled posts as necessary. Content calendars can come in several forms. It can be a spreadsheet, hand-written calendar or a software. The purpose of a social media calendar is to provide a framework for scheduling out when and which content will be published across different social media channels. A content calendar do wonders for your business.
Here are 5 reasons why your medical practice needs a social media content calendar. https://socialspeaknetwork.com/5-reasons-you-need-a-social-media-content-calendar/
When Instagram stories were first introduced in 2016, most users didn’t even give it much attention. They thought of it as a “copycat” of Snapchat. After all, Snapchat came up with the idea first, right? It was a bold, unthinkable move… or so we thought. Over the years, Instagram stories have continually evolved, introducing new features that businesses can take advantage of to engage with their audience. Eventually, it has leapfrogged its competitors and actually became a better version of Snapchat. Instagram stories are something you should consider incorporating into your social media marketing strategy. Here are 8 reasons you should give it a try. Read more at https://socialspeaknetwork.com/8-reasons-businesses-should-use-instagram-stories
Introducing Buffalo + Sparrow Yoga Collective with Cole and Rachel. We founded Buffalo and Sparrow Yoga Collective in 2017 when we realized we both share a passion to make yoga more accessible to people affected by trauma (which we believe is everyone). Yoga, when taught through the lens of trauma sensitivity, can be an important part of a treatment program for individuals with PTSR (Post Traumatic Stress Response) and all individuals benefit from connecting deeply to themselves. Through this perspective. we hope to create yoga environments where individuals feel safe and supported as they witness their trauma symptoms and learn tools within yoga to self-regulate when those symptoms present. Our dream is for everyone experiencing trauma symptoms to have the ability to live life as their whole self… free from trauma symptoms. We believe that yoga, when taught with intentionality around trauma, can support in this journey.
We deeply strive to stay culturally aware, up-to-date on the most current trauma research and yoga findings as well as being as inclusive, aware, informed and sensitive as possible. Our offerings are for everyone! Every background, experience, culture, identity, gender and being is welcome!
We also understand many folks might feel more comfortable in their healing process when learning and sharing space with those in their own affinity groups. If this is the case for you, please head over to our collaborators tab to learn more about where to to go in order to support yourself in the safest way.
More and more businesses and professionals are creating a social media account for their brands. Some even create a profile in different platforms, only to realize how difficult it is to manage multiple accounts. Worse, people aren’t interacting or following them. They aren’t getting much traffic either. The easy option now would be to just give up.
Even if you’ve let your once-active social media presence go flat, there are still ways to revive it. It may be difficult to get back into the mix, but it’s possible.
Use these strategies to refresh and revitalize your social media presence.
Read the full blog at https://socialspeaknetwork.com/5-strategies-to-revive-your-inactive-social-media-account/ and register for the VIP Community at https://socialspeaknetwork.com/vip-community/
Today, I want to talk about looking at your social media strategy in the big picture. A lot of the questions that we get a lot are, “How do I schedule my social media post? Where do I schedule my social media post? And how do I really just organize my social media post?” And so we’ve done a few videos on this with creating that content calendar and making sure that your posts are organized. And I just wanted to walk you through how we do it on our side, and then also show you a couple of the scheduling tools that we utilize for ourselves and our clients.
https://socialspeaknetwork.com/social-media-overview-and-scheduling-tools/
The unprecedented COVID-19 outbreak has holed up a huge chunk of the global population in their homes. It has created a healthcare crisis alongside an economic crisis. Unfortunately, no one seems to be able to say when the COVID-19 outbreak will end. With emotions high, it is important now more than ever to put extra thought into what messages you share with your target audience. Here are 6 ways healthcare providers can maximize their social presence during the COVID-19 crisis. Learn more at https://socialspeaknetwork.com/how-to-maximize-your-social-media-presence-during-the-pandemic
We are starting an interview series on our podcast featuring wellness practitioners and healthcare centers who have creatively begun connecting with new patients and altering their services in a time when we no longer can work together in person.
If you have added new digital services or have used technology to connect with patients in new ways, we would love to interview you for our podcast!
Please head to socialspeaknetwork.com and complete the contact form to submit your information!
Over the last decade, telehealth has gained much traction on a global scale. It is quickly becoming a pillar of modern healthcare and is expected to grow exponentially in the coming years.
Through telehealth, patients are given the option to consult a healthcare provider at the comfort of their home. This translates to happier patients, more revenue for your practice, and improved workflows that save you time. In order to facilitate these virtual visits, you will need an intuitive interface and a secure system.
What is telehealth software? Telehealth software is the platform used by healthcare providers to provide remote clinical healthcare when they cannot meet in person. Through this software, healthcare becomes more accessible and cost-effective.
Telehealth software is not just a simple tool. Healthcare providers will need a secure portal where they can conduct remote patient examination, collect data, as well as store, share, and analyze confidential medical information and records.
There are literally hundreds of HIPAA-compliant telehealth solutions in the market. Use this as a guide to selecting the best telehealth software for your practice.
Read the Blog
Watch on Youtube
Today, I want to talk about five different things you can be doing right now with all this extra time we have on our hands. Most of us are working from our home offices and trying to move our businesses from an offline to an online service, and that could be a little difficult. We've talked a little bit about different things that you can do to help make that transition a little bit easier. And today I just want to give you five more things that you, guys, can be doing at this time to stay top of mind with your patients and keep your marketing going.
Read more at https://socialspeaknetwork.com/5-things-you-can-do-to-increase-your-online-marketing-at-this-time
Over the last two decades, our lives have been slowly taken over by technology. From mobile communication to bills payment to food ordering, people are constantly looking for ways to simplify their lives.
Today, patients crave the same type of convenience when it comes to healthcare. They want an easier way to reach their provider and stay engaged in the medical process without exhausting themselves and their time. Healthcare providers, on the other hand, are also struggling to effectively reach patients in rural areas. This is where telehealth comes in. Read more today at https://socialspeaknetwork.com/what-is-telehealth-and-how-it-can-benefit-healthcare-practices/
SocialClimb is Ty’s fourth successful business in the marketing and technology space. He is passionate about building systems that actually grow practices and improve patient experiences. SocialClimb enables thousands of physicians to automatically attract new patients to their practices by building their online social reputations and automatically targeting ideal new patients. Delivering more than 1 million patient/customer interaction every month, SocialClimb helps practices transform themselves inside and out.
In this interview we discuss:
- Why reviews are so important for a medical practice
- Where reviews should be posted (what directories are most important for healthcare)?
- How can office administrators solicit reviews?
- What technology exists for getting reviews?
- Once you get a review, what should you do?
Please read the full transcript at https://socialspeaknetwork.com/socialclimb-medical-center-reviews/
In today’s competitive healthcare environment, it is important to have a strong patient referral base. As a healthcare provider, you are probably aware of how powerful referrals can be for generating new patients and growing your practice. When done right, a patient referral program can add years of income to your practice. Let’s take a look at some of the best practices your office should maintain to get new patients through the door.
- Build a strong relationship with referring practices
- Improve customer experience
- Reach out on social media
- Be a thought leader
- Have a web presence
- Get more mileage from patient testimonials
Read the full blog at https://socialspeaknetwork.com/6-stra...
Video isn’t usually the first thing that professionals turn to when creating content for their marketing campaign. After all, creating a polished, well-executed video takes forever.
Video may seem like a complicated enterprise at its surface, but it provides a good return on investment. With the popularity of video at an all-time high, it’s not surprising why more and more healthcare professionals are adding video content to their healthcare marketing mix.
Here are 5 reasons why you should be getting on board with video marketing. Learn more today https://socialspeaknetwork.com/5-reasons-why-healthcare-professionals-should-embrace-video-marketing/
Not too long ago, patients relied on word-of-mouth referrals from family and friends when looking for a healthcare provider. Others would browse through the Yellow Pages and find a hospital or practice closest to their location. Today, however, the internet has become a major force in patient decisions.
With volumes of information available online, it has empowered prospective patients to find the care they need in the moments that matter most. Patients no longer have to rely on their gut instinct, guesswork or their friend’s advice.
If you want to reach new patients, then you need to know how patients are looking for providers online. Use them to your advantage to convert those searching prospects into patients.
Read more at: https://socialspeaknetwork.com/how-patients-find-and-select-healthcare-providers-and-how-to-use-it-to-your-advantage/
One question we get asked all the time is how to create custom images for your healthcare practice without spending an arm and a leg. Well, in this video we will show you how to use Canva to create the images with your brand so you can be consistent on each digital platform. To learn more visit our blog at https://socialspeaknetwork.com/social-speak-by-bims/
At this point, it’s no question whether or not your practice needs to be on social media. Almost everyone understands the importance of having a solid social media presence. However, most are overlooking the benefits of Instagram as a marketing platform.
Why Instagram?
Instagram is one of the most popular social networks on a global level. It has grown immensely over the years, with over 1 billion monthly active users. Whether you’re a dentist, dermatologist, cosmetic surgeon, plastic surgeon or an oncologist, marketing your practice on Instagram is going to bring you the business you seek. Here are some tips on how to make use of Instagram to promote your medical practice.
Learn more at https://socialspeaknetwork.com/how-to-use-instagram-to-promote-your-medical-practice
Today, we're going to be talking about search engine optimization for healthcare clinics, for medical practices, and why this is so important.
In our blog post, we also have a video that specifically is about how to do keyword research, and the ins and outs of search engine optimization so that you can actually do it, but this podcast is mostly geared towards why you need search engine optimization and the benefits of it.
To start off, why is it important?
- One-third of patients today are using their telephones or tablets to research and to book appointments. You need to make sure that you're being found online.
- 58% of healthcare marketers are using blogs and that's compared to 74% of all marketers. This means that there is room for you to grow in that space.
- And 62% of smartphone owners use their phones to search for health information. So it gives you a chance to actually answer those questions.
Read the full blog, access the tutorial, and read the transcript of this podcast at SocialSpeakNetwork.com.
You’ve heard LinkedIn is important, but is it really?
The short answer is yes.
LinkedIn is a social networking site that allows professionals and business people, regardless of their industry, to connect. With more than 600 million users over 200 countries, it is the world’s largest professional network on the internet. Despite its popularity, many people ignore this platform simply because they do not understand how powerful it can be for exposing and growing their business. Do you have a LinkedIn account? Here are 6 reasons to create one or dust off your long-forgotten one.
Read More and Schedule a Consult at SocialSpeakNetwork.com
In this video, we discuss 4 different content calendar for your practice to implement. Having an overview plan for your digital marketing content is key to success. To learn more visit https://socialspeaknetwork.com/creating-your-content-calendar-for-2020
January marks a time for new beginnings. Now that 2020 is just around the corner, it’s time to start thinking about your New Year’s resolutions.
For busy physicians and other healthcare professionals, resolutions to improve medical practice and maintain work-life balance are ideal. But it is also a good idea to include some marketing-related resolutions to your list. After all, the start of the year is the perfect time to set ambitious goals to ensure that your practice is more successful than the last.
Here are 7 digital marketing resolutions you should make this year. Keep these resolutions in mind, and you could be well on your way towards making 2020 the best year for your practice. https://socialspeaknetwork.com/social-speak-by-bims/
In this podcast we review the exact strategy Social Speak uses with their healthcare practices to boost new consultations and build brand loyalty online.
Please view the video at Youtube if you would like to see the screen share - click here to access.
The Social Speak Digital Strategy for Medical Marketing (our Roadmap to Digital Marketing) includes:
- Social Media
- Blogging
- SEO and Physician Interviews
- Landing Page
- Automated Email Follow-Up
The tools discussed in the podcast include:
- Content Creation Prompts (your patient journey)
- LeadPages
- Facebook Ads
- Google Ads
- Google Tag Manager
- InfluxMD
If you are looking to increase the ROI from your digital marketing in 2020, please reach out to schedule a consultation today! We can't wait to learn more about your practice.
Patient’s interest and behavior change during the holiday season. During this time of year, people are usually focused on shopping, office parties, and family gatherings. There may be a significant decrease in the number of patients, but that doesn’t mean that there’s less interest in health towards the rest of the year. Stand out in marketing your practice and boost patient engagement with these holiday marketing tips.
https://socialspeaknetwork.com/5-holiday-marketing-ideas-for-your-medical-practice/
In this podcast, we will be talking about how to review and analyze what has worked digital marketing-wise in 2019. It is important to take the time to review what has worked and what hasn't worked, along with making sure your content is attracting the right target audience you are looking for. We dive into Google Analytics, Facebook, Instagram, YouTube, Pinterest, and more!
We also mention this AMAZING tool we have been using for Pinterest called TailWind, it has significantly increased our traffic to our website!
To learn more about this review, visit our blog at https://socialspeaknetwork.com/how-to-review-your-digital-marketing-strategy-for-2019
As socially inclined creatures, humans have embraced technology that allowed us to connect with our family and friends. Today, social has become a prominent part of people’s lives.
With over half of the world’s population now active on social media, it’s not surprising that more and more businesses are using social media to reach their audience. Healthcare is no exception.
As a healthcare professional or organization, you need to step up your social media strategy in order to reach your target audience, boost patient engagement, and improve health outcomes.
Learn more on our blog https://socialspeaknetwork.com/5-social-media-marketing-tips-for-healthcare-professionals
Having an active social media presence has become mandatory across different industries, even the healthcare industry. Unfortunately, many physicians find social media marketing intimidating.
The way patients approach healthcare today is different than it was a decade ago. Today, social media is the most relevant advertising channel for you and your practice. It is a cost-effective way to increase reach, build credibility, and attract new patients.
Still on the social media fence?
https://socialspeaknetwork.com/5-reasons-why-doctors-should-be-on-social-media
In this podcast, we are going to be talking about all things email marketing for health care centers, oftentimes health care centers and clinics are worried about remaining HIPPA-compliant while pursuing email marketing efforts as part of their digital marketing strategy period.
So you need to be aware of the technology that you're using and make sure that you have a signed with the software of your choice. Email marketing is incredible way to stay top of mind with your patients and your prospects.
It allows health care centers to increase the ROI of their digital marketing efforts and build loyalty and trust with those in the community. Please take a look at the video below, and transcript to learn more about how email marketing can be utilized by your clinic in order to reach more prospects, book more appointments and increase the bottom line of your marketing.
Read the transcript for Healthcare marketing at SocialSpeakNetwork.com
Love it or hate it, email remains to be one of the primary means of communication. Despite its age, ubiquity, and versatility, most business owners assume that it is one of those things that doesn’t work. Maybe that’s even you and your practice.
Email is actually a great option for marketing and promoting your practice. Here are 6 reasons why healthcare businesses and providers should do email marketing.
Learn more here https://socialspeaknetwork.com/6-ways-healthcare-businesses-can-benefit-from-email-marketing/
Podcasts have become a very popular way to connect with your target audience. They are easy and convenient which is always a win-win situation when it comes to digital marketing!
Today, we are going to be covering a few tips on Why Podcasts need to be implemented into your digital marketing strategy! https://socialspeaknetwork.com/why-podcasts-are-important-to-your-digital-marketing-strategy/
According to a report in the Annals of Family Medicine, 45% of physicians receive new patients through referrals. Like any medical practitioner, you want to make sure that your practice is supported by your referral partners and your community.
We know that you are doing your part in referring patients to other physicians whom you feel are the best. But are they returning the favor of referring their patients to you?
If you’re looking for ways to get more referrals, keep reading. Let’s take a look at some of the best practices your office should maintain to maximize the potential of your patient referral program.
Read more at SocialSpeakNetwork.com
Video marketing is such an important piece of your digital marketing strategy. In today's marketing world people want to be able to connect with their healthcare providers and know who they are.
Gone are the days of making extravagant videos, going WAY over budget, having a studio, etc. Let's get back to the basics, being authentic in the videos, recording on smartphones or newer computers with good quality. Videos are such an easy way to be able to connect with your audience on a deeper level.
Read more here https://socialspeaknetwork.com/why-video-marketing-is-such-an-important-piece-of-your-online-strategy
Today we're going to be talking about Lead generation. We've already discussed Facebook advertising and social media marketing and lead generation ties into this as well as your patient Journey very closely.
Now as we dive into lead generation, there are some basic components that we are going to discuss. The first is having a clear understanding of what your ideal patient is looking for online, then it includes creating the messaging that's going to bring this person into the door and get them interested in learning more, followed by the technical aspects of creating a landing page a welcome email and a thank you page. as we discussed these items were going to dive into the hero's journey and what this means for creating advertising copy that captures the attention, build trust, and books initial consultations with your patients.
Often times we see health clinics run ads that direct people to a page on their website. While this is great for building website traffic we have found that these campaigns lead to nearly zero results and a negative return on investment for health care centers. While you want to make sure that you are helping those in your community, you also need to make sure that you are understanding how the money you spend in your advertising actually relates to an increase in revenue of your bottom line.
Please - if you know that your ads just run to a page on your website, jump into your account and pause them now. The contact Social Speak so we can help you optimize these!
Let's start first with the needs of your ideal patient we've been talking about this over the past couple of months. You should already understand your Patient Journey. What brings these patients in the door? What makes them look for your services? And how can you position the benefits of coming in to see your doctors so that it answers the key questions that you are prospects have.
Read the blog and transcript at SocialSpeakNetwork.com/lead-generation-for-medical-practices/
Change is the only permanent thing in life, they say. That’s never been truer in the world of healthcare marketing. Healthcare marketing is continuously changing. Keeping up to date with the latest digital trends and consumer preference is key to remain competitive and acquire a steady stream of patients. Keep these trends in mind when planning your healthcare marketing campaign. Read more here
https://socialspeaknetwork.com/5-healthcare-marketing-trends-that-will-help-you-stay-on-top
In today's episode we are going to be talking about blogging for your healthcare center or your wellness practice. Blogging is one of the best ways for you to share your knowledge and your education with prospects and with your network online.
Additionally, a well-written blog post helps to boost your search engine (SEO) rankings for your website thus driving more traffic, to your website for specific keywords and keyword phrases. It's always important as you're writing a blog post to keep both that end user, or that potential patient in mind as well as keeping the search engines in mind too.
How do you go about finding topics to blog about, how do you go about writing that blog post and structuring it, and how do you share it after it's written?
These are the key elements that we will be covering today in the video about How to Blog to Boost SEO for Healthcare Providers. The full blog and transcript is available at: https://socialspeaknetwork.com/how-to-blog-to-boost-seo-for-healthcare-providers/
Healthcare is an ever-expanding, ultra-competitive marketplace. It can also be very technical and jargon-heavy, which can be off-putting to most people. To remain competitive in an ever-evolving industry, it is important to employ creative marketing tactics that cut through the clutter.
Take a look at these 6 successful healthcare marketing campaigns and start pondering how your company can leverage similar tactics.
Learn more on our blog https://socialspeaknetwork.com/6-successful-healthcare-marketing-campaigns-you-need-to-see/
In today's podcast, we talk about how Instagram and Pinterest play an important role in your digital marketing strategy. Some people may overlook these two platforms thinking either they are for a younger crowd or their target market is not using these platforms, but that's not true. Instagram is one of the fastest-growing social media platforms and Pinterest is being used as a visual search engine, it's just like Google but all pictures!
I highlight the following points:
- Tips & Tricks to utilize Instagram to it's fullest potential
- How to Upload videos to Instagram and Pinterest
- Tools to help maximize your Pinterest efforts
Read the full blog on our website https://socialspeaknetwork.com/how-to-use-instagram-and-pinterest-for-your-wellness-practice/
To learn more please visit https://socialspeaknetwork.com/
Today's podcast is about Facebook groups and how to utilize Facebook groups to get in front of prospects, to build a community around your services, and really create that brand image where you are sharing valuable information and building conversations with your target market. So Facebook groups really have a few different purposes. You can view them as a forum on Facebook, you can view them as a way for people to connect with a community around a certain topic or even in a specific location. And we have seen great success for wellness coaches, dietitians, nutritionists, wellness centers, healthcare organizations, creating groups were their own prospects and members as a way to make sure that they have more consistent communication with those individuals.
Please head over to socialspeaknetwork.com to learn more about digital marketing for health care!
In today's podcast episode, we are going to be talking about Facebook ads. Facebook ads are important for health and wellness businesses and for healthcare services.
Facebook Ads help you establish brand recognition and brand trust quickly and easily. They also allow you to get in front of the right people at the right time. Managing Facebook Ads for your healthcare business is really to not only build your prospect list, but also to nurture those prospects.
Last week, Amber talked some about creating a social media content calendar and figuring out how many times to post and what topics to post about, and so this is taking your social media presence to really another level.
To learn more and read the full transcript, visit SocialSpeakNetwork.com.
In today's podcast, I talk about how important it is to have a digital marketing strategy, this is your foundation. We are all busy working inside our businesses and sometimes things get away from us and go to the back burner because they don't seem like a priority at the moment, like social media, blogging, videos, email marketing, etc.
When you create a strategy it holds you and your team accountable and you are able to work in advance. Imagine this, you take 2- hours per month and plan out that entire month of content, you know exactly what you will be putting out onto social media, what blogs and videos you want to create and you have a plan. This makes your digital marketing process 10 times easier to accomplish but also to utilize your team and delegate to others. Work smarter not harder. : https://socialspeaknetwork.com/why-it-is-so-important-to-have-a-digital-marketing-strategy
In this podcast episode, I had the pleasure of interviewing Kim Eickhoff, the founder and creator of the SHiFT program.
Kim stresses how important it is to be present in the moment and to become more aware of your own feelings, patterns, and fears.
- Where are they showing up in your life?
- When are you feeling sad and why?
- When are you feeling frustrated and why?
- Taking responsibilities for our own feelings and actions
To learn more visit: SocialSpeakNetwork.com
In this podcast episode, Social Speak Network co-founders discuss 10 Tips to Increase your Digital Marketing Presence in the Health & Wellness Industry. Over the upcoming weeks we will be diving into each of these in more detail.
1) Social Media Strategy 2) Facebook Ads 3) Facebook Groups 4) Instagram 5) Pinterest 6) Blogging 7) Lead Generation 8) Videos 9) Podcast 10) Email Marketing
Please check out our complete blog post at Digital Marketing in Health Care.
This week we had the pleasure of interviewing Shane Barker, founder of Shane Barker Consulting. Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. In this interview with Shane, we focused on influencer marketing, sticking to a digital strategy, and how to engage a community online. We covered: * How influener marketing has changed over time. * How health centers can utilize influencer marketing to grow their brands online. * Current trends for health and wellness centers with digital marketing in 2019. * The top 3 things that a health and wellness business should be doing online to see a return from their digital marketing efforts. * The top strategy that should be followed, but often marketing teams get it wrong.
In the interview, Shane mentioned his next speaking event at the Influencer Marketing Expo (July 11, 2019). Here he will be hosting a workshop on:
- Influencer Marketing - Getting Started
- What is Influencer marketing?
- Influencer Marketing vs other marketing techniques, benefits, where is it going?
- How to Approach an Influencer Strategy
- Define objectives, goals, type of goals for brands, define target audience, influencer, KPI, your channel (best for B2B and B2C).
- How to Identify Influencers
- Engagement rate, reach, authenticity, product promotion, content fit, how to identify fake influencers. Freeways and paid tools.
- Working with Influencers
- Type of influencers, Outreach strategy, ways to collaborate (including examples), Negotiation, relationship management (Building Rapport, Briefing, Scheduling Content, Approval Processes), Contracting & Payment Schedules.
- How to Measure your Campaign
- KPI definition, links, not tracking, lack of transparency, irrelevant influencer, making only one time deal, ROI.
- Studies and Best Case Practice
- Failed case, best practices for B2B and B2C.
- Future Trends in the Influencer Marketing Industry
- What does 2019 and beyond look like. Which networks will rise above the rest. Will more brands incorporate IM into their IM mix.
For more information, be sure to check out ShaneBarker.com.