B2B IMPACT: Recent Episodes
B2B IMPACT
Overcoming marketing challenges in something that every B2B leader has had to face in their career. BDB CEO Matt Smith is on a mission to share his knowledge with other professionals and examine the trends that are shaping the future of the B2B landscape.
Thought leadership needs a rethink. What do B2B brands need to do to achieve real thought leadership with meaningful impact?
Find out how B2B businesses can drive great thought leadership that cuts through the noise and makes a real impact.
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
Change is never easy. It's uncomfortable and it can be difficult to get all your stakeholders on board with the idea. So how can 'change' be managed within B2B and what can you do ensure any changes you do make don't overturn all the success you've already achieved?
Hear from Matt and Oli in our latest podcast! Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
Process Creation To Habit Formation: https://www.valuize.co/mastering-organizational-change-management/
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
Can AI pave the way for B2B marketing? As the futuristic idea of artificial intelligence becomes ever-more a part of our day to day lives, Matt and Oli take a good look at what some of the pros, cons and solutions might be. Is it time to embrace AI in the workplace for good?
DALL-E 2, AI artwork:
https://openai.com/dall-e-2/
Apps to create human like voice over with AI:
https://www.youtube.com/watch?v=MPQYTOuJawU
The ethics of AI:
https://dresscodeny.com/work/hpe-the-ethics-of-ai/
What is artificial intelligence?
https://www.techtarget.com/searchenterpriseai/definition/AI-Artificial-Intelligence
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
What does the looming recession mean for B2B marketers? Changes within the economy at large haven’t stopped and with talks of a looming recession, businesses are needing to pivot, yet again. With less leeway for extra costs, businesses need to be creative when spending marketing budgets, using their allocated spends more efficiently, fixing gaps in pipeline/demand generation, and building a closer alignment with sales. Find out what Matt and Oli have to say on this...
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
With 1 billion active monthly users worldwide and a top spot on the Google and Apple app stores since 2021, TikTok is disrupting the world of social media. But where does TikTok belong in B2B marketing? This week, Matt and Oli discuss all things TikTok and whether you should be targeting your B2B audience on the world’s most popular channel.
We recently celebrated our first ever Impact Day. We ran our very own ‘hack’ day where the whole BDB team came together to develop our employee value proposition. Featuring more BDB branded merchandise than you can shake a stick at and employee feedback describing Impact Day as ‘one of the best experiences as a BDB team member so far,’ our first Impact Day was definitely one to remember…
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
Forecasting can play a major role in your company's success. Accurate sales forecasts allows business leaders to make smarter decisions when setting goals, hiring, budgeting and other revenue-impacting factors. But knowing how to navigate your business forecast isn't always an easy feat to accomplish.
Join Matt and Oli as they talk about the challenges and solutions that regularly present themselves when navigating forecasting in the B2B sector.
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
This week on the B2B IMPACT Matt and Oli discuss the great resignation, a recent phenomenon of employees voluntarily quitting their jobs en masse and the fight for talent that followed it.
YouTube link: https://www.youtube.com/watch?v=hAD9kfnzRvY
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
This week the B2B IMPACT podcast comes to you straight from the Metaverse!
Matt and Oli explore the potential of using virtual reality workspaces as a replacement for the grids of Teams and Zoom meetings, and the pros and cons that come with it.
From the testing the capabilities of the new workroom features to the issues of wearing the VR headsets for extended periods of time, this episode promises to be one like no other!
Join us for a glimpse into what the future of online meetings and co-working could look like.
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
This week on the B2B IMPACT Matt and Oli at some of the upcoming marketing trends set for 2022. Marketing trends still resemble well–known industry practices and services at an evolving pace including content, customer journeys and experience, and video marketing. A prominent trend in the market is the evolution of existing trends that continue to grow from the aftermath of the global pandemic including valuing profit alongside the planet and sustainability.
**Sources:
Marketer’s Toolkit 2022:**
effectivenesshub.warc.com
Account based experience:reachdesk.com
What’s in store for B2B marketing in 2022:
www.b2bmarketing.net
Scaleo:
www.scaleo.io
Bop Design: The B2B Marketing Agency
www.bopdesign.com
Abstract Marketing Group:
www.abstraktmg.com
Webbiquity:
webbiquity.com
Team Lewis:
www.teamlewis.com
Boss Digital:
www.boss-digital.co.uk
Effectiveness Hub:
www.effectivenesshub.warc.com
Blog Hubspot:
www.blog.hubspot.com
Circles Studio:
www.circlesstudio.com
McKinsey:
www.mckinsey.com
Sana Commerce:
www.sana-commerce.com
Sales Force:
www.salesforce.com
Sociabble:
www.sociabble.com
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
This week on the B2B IMPACT Matt and Oli look over the articles that caught their eye this week. From the lack of emotive advertising within B2B and account based madness, to the golden age of B2B marketing.
Flippening brand marketing:
https://www.marketingweek.com/b2b-flippening-brand-marketing/
Account based madness new craze:
https://www.marketingweek.com/account-based-madness-new-craze-b2b/
The product delusion:
https://www.marketingweek.com/peter-weinberg-jon-lombardo-product-delusion-holding-b2b-back/
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
This week on the B2B IMPACT Matt and Oli discuss why companies need to up their cyber security game, the creative commitment issues that lie within the B2B space & the relevance of podcasts in an age where they're rife.
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
Matt and Oli are back to discuss brand awareness and ever-evolving B2B event space.
Trade shows need to evolve - here's why: https://blog.marketo.com/2020/06/trade-shows-need-to-evolve-why-and-how-drive-a-change.html
Webinar fatigue: fallout of COVID-19: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8050986/
6 Tips for live virtual events to awe your audience: https://wistia.com/learn/marketing/tips-for-live-virtual-events
How to build and measure brand awareness: https://cxl.com/blog/brand-awareness-marketing/ Mentimeter: https://www.mentimeter.com/
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
This week on B2B IMPACT Matt and Oli discuss AI copywriting and the effect that it could have on your business and career.
AI copywriting blogs:https://www.lifewire.com/how-ai-could-help-you-write-faster-5118947
https://www.lifewire.com/what-is-artificial-intelligence-5119206
https://victorytale.com/best-ai-copywriting-tools/
Jasper:https://www.jasper.ai/
Smartcopy:https://unbounce.com/get-smart-copy/?gclid=Cj0KCQiAxoiQBhCRARIsAPsvo-xqNGCUKbIaHb0x9rlNYms2rRjH4Vl73J7wT-uM0B0E5g_Lfgm9_7saAvoOEALw_wcB
Plagiarism checker:https://www.grammarly.com/plagiarism-checker?q=plagiarism&utm_source=google&utm_medium=cpc&utm_campaign=10520839333&utm_content=453386166220&utm_term=plagiarism%20checker&matchtype=b&placement=&network=g&gclsrc=aw.ds&gclid=Cj0KCQiAxoiQBhCRARIsAPsvo-xrYkg690K3Z5oNxq2UFJa2EMxOS6yoveoDluJU7sTsnmjKv0oxto0aAiHXEALw_wcB
The origins of thought leadership:https://petercook.com/blog/a-brief-history-of-thought-leadership#:~:text=The%20term%20was%20first%20coined,the%20broader%20marketplace%20in%20which
https://www.forbes.com/sites/shelisrael/2012/03/05/what-makes-a-thought-leader/?sh=6142f3c15c45
Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.
Are you ready to make an impact?
Microsoft to acquire Activision: https://news.microsoft.com/2022/01/18/microsoft-to-acquire-activision-blizzard-to-bring-the-joy-and-community-of-gaming-to-everyone-across-every-device/
Video Links:
LIVE: Mark Zuckerberg speaks at Facebook's annual AR/VR conference: https://www.youtube.com/watch?v=XOn2CZWnxxY
Bring Your KEYBOARD Into VR!Trapped in the Metaverse: https://www.youtube.com/watch?v=rtLTZUaMSDQ
The Metaverse and How We'll Build It Together: https://www.youtube.com/watch?v=Uvufun6xer8
Oculus Quest 2 Setup, Unboxing & Tips: https://www.youtube.com/watch?v=wVkivmMKikU
Facebook’s Horizon Workrooms: https://www.youtube.com/watch?v=gHIrIPnX4G8
Bring Your KEYBOARD Into VR!: https://www.youtube.com/watch?v=WS52crJkQ08t?
How can B2B businesses take their Information QualifiedLeads to the next level?
In this week's B2B NAV, Oliver Brewood is joined by Digital Account Director, Dimo Stoychiev and Senior Account Manager, Rebecca Spence.
From creating a cost-effective, engaging content journey to maximising retargeting and digital tactics, the trio go further down the sales funnel to explore different approaches to converting warm audiences into ready-to-buy leads.
How can you define and reach your target audiences using digital marketing?
This week on B2B NAV, Oliver Brewood is joined by BDB’s Digital Marketing Director, James Gingell and Senior Digital Marketing Executive, Lydia Ward.
The trio discuss the first steps you should take on your journey from awareness and consideration through to the first data-capture conversion points using the magic of digital marketing.
B2B is at a crossroads of digital transformation. Due to the pandemic, the need for companies to fully embrace a new digital methodology is more vital than ever.
In part 2 of B2B NAV’s CGI episode, Matt and Oli are once again joined by Head of CGI, Paul Finch. The trio discuss how creating virtual environments can raise unexpected hurdles behind the scenes.
If you’re curious about how to harness the magic of gaming and graphics for everyday business, you’ll want to check out the brand new of BDB’s podcast B2B NAV. Our goal is, as ever to help clients navigate the ever-evolving B2B landscape but this time we have had a make-over with new guests, new layout, new equipment and a new look.
On the first episode, Matt Smith and Oliver Brewood are joined by our HeadOfCGI, Paul Finch. Paul is the master of creating the stunning virtual environments that are VirtualVisitor. In the first episode he introduces us to the world of CGI and how it can be used as a marketing tool in both hybrid and stand-alone exhibitions and events.
Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape.
In this week’s episode, BDB CEO Matt Smith and Head of Digital Oliver Brewood take us on a journey into the uncertain territory of marketing and sales alignment.
The two teams have always sat at separate ends of the sales funnel, but will that still be the case in the near future? Or, is it time that the two started working closer together in pursuit of a common goal?
Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape.
In this week’s episode, BDB CEO Matt is joined by our very own Strategy and Planning Manager, Minke Egling. Who better to talk to Matt about the new edition of The Knowledge? This one’s all about strategy, and the two discuss the importance of having a team that are all on the same page in understanding the mission and vision of the business’s future.
New year, new B2BNAV! Welcome to the latest edition of the podcast that helps you navigate the ever-changing B2B landscape.
We’re kicking off 2021 by dusting off the cobwebs and debunking some marketing trends.
Join BDB’s Oliver Brewood and Matt Smith as they parse all the wise and not-so-wise bits of marketing speak we’ve all been clicking on lately.
Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape.
On this episode, armed with first-hand experience and insights from the Virtual Visitor platform, @Matt Smith and @Oliver Brewood talk about their key learnings from 2020 virtual events.
To watch the full podcast:
https://buff.ly/2RkTBC2
To listen to the full podcast:
https://buff.ly/2UAFLvv
#weareb2b #digitalmarketing #data
In this week's episode of B2B Nav Matt and Oli talk about the importance of planning with a purpose for the future of your business and how the spray and pray approach of market spending can lead to a waste of budget.
In this week’s podcast Matt and Oli discuss the importance of story telling within B2B. The emotive response that advertising can evoke is a powerful tool across the marketing landscape. Knowing how to appeal to the right demographic in the right way helps bridge the gap between businesses and consumers.
This week on B2B Nav Matt and Oli talk about the highly anticipated launch of Virtual Visitor, a brand engagement portal that can act as a scalable, flexible and versatile virtual events platform, established to create safe, sustainable and successful virtual events.
This week's podcast of #B2BNAV is coupled with a celebration of being on @Adweek’s top 100 fastest growing global agencies, as well as the top 100 fastest growing agencies over 20 years old.
Matt and Oli talk about speed vs. direction and how without the right balance of the two, companies can fall short of their mark. How can you make sure that you’re progressing quickly but still on the correct route?
It’s better to take 3 steps in the right direction rather than 2 steps forward and two steps back.
Youtube: https://buff.ly/3k00aFm
weareb2b #digitalmarketing #strategy #podcast @Matt Smith @Oliver Brewood @Adweek
In this week's edition of #B2BNAV Matt and Oli discuss what the future of websites might be and how it could have a profound effect on the #B2B landscape.
How could A.I. change the game and what does it mean for #businesses trying to find a foot-hold in this ever-changing online market place?
weareb2b #digitalmarketing #future
Welcome to a new episode of #B2BNAV, your weekly podcast dive into the latest trends and brightest ideas at the cutting edge of #B2BMarketing. This week, BDB’s CEO Matt Smith, Head of Digital Oliver Brewood and Creative Director Jon Hallowell are asking – how do you put a price on value?
With an inside look from the #marketingagency perspective, the team consider how to bill for creative work. What’s the best way to put a price on an idea? How can you convince your client of its worth? Do you even know how much your expertise is truly worth?
Find out more in this week’s B2BNAV, your guide to what’s new, now and next in the world of B2B, #agencylife, #marcomms and beyond.
Welcome to the latest edition of #B2BNAV, the podcast that takes on the latest trends and brightest ideas from the world of #B2BMarketing. In this week’s episode, BDB’s CEO Matt Smith is joined by Creative Director Jon Hallowell and Head of Digital Oliver Brewood to discuss the humble #whitepaper. Is it still a relevant and useful tool in your #contentmarketing strategy? The team track the whitepaper’s rise as the go-to content format for #B2B marketeers, before asking – when is a whitepaper a bad idea? Are we overlooking other, more appropriate content formats? Or is it time the whitepaper got an upgrade? B2BNAV is BDB’s weekly guide to what’s new, now and next in the world of B2B. Tune in weekly for expert analysis and insightful discussion of what’s new in #agencylife, #marcomms and beyond.
Welcome to a brand-new episode of #B2BNAV, our podcast discussing macro-trends, micro-movements and eye-opening ideas from the world of #B2BMarketing. This week, BDB’s CEO Matt Smith is joined by Head of Digital Oliver Brewood, Creative Director Jon Hallowell and Junior Creative Sam Wood to discuss the future of #video. Where does it stand and how do we make the most of it, in our brave new world?
The team considers how #covid19 has affected the role video plays in our marketing campaigns, as well as the changing nature of #technology. Where once high-res was all the rage, are we entering a rough-and-ready era that requires a more improvised approach? Listen now to find out more.
B2BNAV is the podcast dedicated to what’s new, now and next in the world of B2B. Tune in weekly for expert analysis and trend-driven discussions of what’s new in #agencylife, #marcomms, #digital and beyond.
Where to find us: https://campsite.bio/bdb
Welcome to the latest edition of #B2BNAV, the podcast bringing you the latest news, ideas and insights from the front-lines of #B2BMarketing. This week, BDB’s Matt Smith, Jon Hallowell and Oliver Brewood are talking all things #talent: finding it, nurturing it, and holding onto it.
How has the global #pandemic affected talent acquisition, particularly when it comes to the quality of candidates now available? How can companies create a culture top talent will be drawn to? And can you really bring someone on board the right way when they’re #workingfromhome? Find out what the guys had to say in this week’s episode!
B2BNAV is the podcast dedicated to what’s new, now and next in the world of B2B. Tune in weekly for expert analysis and trend-aware talk of what’s new in #agencylife, #marketing and beyond.
It’s time for a brand-new edition of #B2BNAV, the podcast on what’s new, now and next in the world of #B2BMarketing. This week, we’re exploring the future of #websitedesign. Do websites still have the same importance they once did? How has design improved and changed through tech innovation? And how do you deliver the website a client needs, even if it’s not the one they think they want?
Join BDB’s Matt Smith, Jon Hallowell, Oliver Brewood and Sam Wood as they consider how to create website experiences that just make sense – for B2B buyers from the oldest schools, as well as Gen Z upstarts who are just getting started.
B2BNAV is the weekly podcast dedicated to the latest news, insights, and issues from the front-lines of B2B. Expect expert analysis and trend-aware talk of what’s new in #marketing, #agencylife and beyond. Where to find us: https://campsite.bio/bdb
Welcome to the latest episode of #B2BNAV, the podcast with the latest and greatest ideas and insights from the front-lines of #B2BMarketing. In this episode, our hosts Matt Smith, Jon Hallowell and Oliver Brewood are talking #ABM, or #accountbasedmarketing. What is it, why should you do it, and how do you do it right? The guys are sharing opinions and experiences from getting stuck in with #B2B clients around the globe, on a daily basis.
Is ABM the right choice for your next campaign? What advantages can it offer? Is it really worth the time it takes, or will it always win out over a scattergun approach? Find out in this week’s episode!
The B2BNAV podcast is your weekly deep dive into the news and issues that keep the world of B2B turning, along with expert analysis of the latest trends in #marketing, #agencylife and beyond.
Welcome to a brand-new episode of #B2BNAV, the podcast exploring the latest news and big ideas from the world of #B2BMarketing. This week, our hosts Matt Smith, Oliver Brewood and Jon Hallowell all things #corporatesocialresponsibility.
What does #csr mean in a post-COVID world? How do you do it in a way that’s not just for show, but actually means something? Tune in A the team from BDB as they discuss #authenticity in a world where lip-service is all too easy. They’ve also got plenty of ideas on how to ensure CSR makes sense as part of a company’s vision – and not just as an afterthought.
The B2BNAV podcast is your weekly deep dive into the issues the B2B world is talking about right now – and the trends that are shaping the future of #marketing, #agencylife and beyond. Where to find us: https://campsite.bio/bdb
BDB CEO Matt Smith is joined by Head of Digital Oliver Brewood, Creative Director Jon Hallowell and Bennett Boucher from Drift for a deep discussion of all things conversational marketing!
The B2BNAV podcast is your weekly insight into the news and trends that are shaping the future of B2B, #marketing and #agencylife, during these turbulent times and beyond.
Where to find us: https://campsite.bio/bdb
Welcome the latest episode of #B2BNAV podcast – your guide to the latest insights and big ideas from the frontlines of #B2BMarketing. This week, our hosts are discussing – what does it mean to have a #startup mentality, and how does that influence the way you do business? Does the definition change as your business grows?
BDB CEO Matt Smith is joined by Head of Digital Oliver Brewood, Creative Director Jon Hallowell and Junior Creative Sam Wood for a deep discussion of the qualities you need, on a personal and company level, to survive and thrive in the ever-changing world of #B2B. Turns out, a healthy appetite for disruption is always a must! The B2BNAV podcast is your weekly insight into the news and trends that are shaping the future of B2B, #marketing and #agencylife, during these turbulent times and beyond.
Where to find us: https://campsite.bio/bdb
Welcome to the #B2BNAV podcast – your guide to the ever-evolving world of #B2BMarketing, through the eyes of those on the frontline.
It’s #MentalHealthAwarenessWeek in the UK, which deserves a special episode of the podcast. This week, BDB CEO Matt Smith, Head of Digital Oliver Brewood and Creative Director Jon Hallowell are joined by Business Development Manager Sophie Tootell and Junior Creative Sam Wood. The team bring a mix of perspectives to the topic of #MentalHealth and how it affects working life, both from a personal perspective and from a policy point of view. When all you want to do is help each other feel better, how do you find the right ways to do that?
The B2BNAV podcast is your weekly insight into the big news, fresh ideas and real-life learnings that are shaping the future of #B2B, #marketing and #agencylife, during COVID-19 and beyond.
Where to find us: https://campsite.bio/bdb
The latest episode of #B2BNAV has arrived! Welcome to the podcast that helps you navigate the ever-changing #B2BMarketing landscape, which continues to evolve during lockdown. This week, BDB CEO Matt Smith, Head of Digital Oliver Brewood and Creative Director Jon Hallowell are joined by Sam Wood, a Junior Creative at BDB who has worked with Jon on bringing BDB’s recent rebrand to life. Which leads the guys to the topic of #rebranding as a whole –
listen in as they discuss when and why to rebrand and how to ensure it sinks in, company-wide. Even more importantly – why does rebranding matter, what should ‘brand’ be trying to convey, and to whom? The BDBNAV podcast is Team BDB’s weekly insight into the new ideas, trends and real life learnings that are shaping the future of #B2B, #marketing and #agencylife.
Welcome to this week’s episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2BMarketing landscape, during times more turbulent than ever. This week’s special guest is James Duke, BDB’s new Senior Project Manager for Exhibitions.
James joins us at an interesting time, when face-to-face events are hardly at the top of anyone’s agenda. That makes it more important than ever to be on top of the latest Interaction Marketing and #EventDesign thinking, which James is here to share with BDB CEO Matt Smith and Head of Digital & Tech Oliver Brewood.
Today, the trio are talking about the challenges of bringing people back together after an indefinite period of #socialdistancing. What can we be doing now to ease the transition when it comes? Which new tools and concepts can we work with and grow in the meantime, as we prepare for the #newnormal?
With the B2BNAV podcast, Team BDB is sharing fresh ideas and new insights into the trends shaping the future of #B2B, #marketing, #agencylife and more.
Where to find us: https://campsite.bio/bdb
Welcome to the latest episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2B landscape.
This week, BDB’s Matt Smith is joined by special guest Mike Golden, CEO of Brandigo, a global B2B agency doing cutting-edge work in social and digital spaces from its Shanghai base. Mike has some eye-opening stories to share from his time country-hopping, thanks to #COVID19 and its attendant travel restrictions, as well as an inside look at what post-quarantine life is like in Shanghai right now. But it wasn’t all coronavirus in this week’s episode: Mike also shared his thoughts on how B2B marketing really works in contemporary China, including a beginner’s guide to the wonders of #WeChat.
With the B2BNAV podcast, Team BDB is on a mission to share ideas, exchange insights and offer a fresh perspective on the trends that are shaping the future of B2B.
Where to find us: https://campsite.bio/bdb
Anchor: https://anchor.fm/b2bnav
Welcome to the latest episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2B landscape during these unprecedented times. BDB’s Matt Smith, Oliver Brewood and Jon Hallowell are joining us thanks to the wonders of Zoom, to discuss the other side of COVID-19. What can we learn from this crisis, and how can we gather our strength for when it’s over? Your hosts are here to discuss what our changed way of working might look like, and how it might even work for the better.
The B2BNAV podcast is a platform for sharing the biggest and brightest ideas for the future of B2B marketing. Tune in for fresh perspectives, practical guidance and trend-aware insights, brought to you by Team BDB.
Where to find us: https://campsite.bio/bdb
Anchor: https://anchor.fm/b2bnav
Welcome to the latest episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2B landscape.
It’s a very special #WFH episode of today’s podcast, which might just become the new normal for our hosts, BDB’s Matt Smith, Jon Hallowell and Oliver Brewood. As #lockdown hits the UK, they share insights into how streamlined #remoteworking works at BDB, and has done for a while now. There’s also plenty of practical advice and tech tips for B2B companies who find themselves in a newly remote landscape, and are wondering how to cope.
With the B2BNAV podcast, Team BDB is on a mission to share ideas, exchange insights and offer a fresh perspective on the trends that are shaping the future of B2B.
Where to find us: https://campsite.bio/bdb
Welcome to the latest episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2B landscape. This week, BDB’s Matt Smith, Oliver Brewood and Jon Hallowell are discussing the one thing on everyone’s mind: COVID-19. In a time of fear and uncertainty, there’s a lot still unknown about the virus itself. But one thing’s for sure: B2B businesses are feeling a real economic impact.
Join Matt, Jon and Oli as they break down what this means in the world of B2B, where exhibitions and travel are part of everyday life. What happens now, and how do we work together to ride through the storm?
With the B2BNAV podcast, Team BDB is on a mission to share ideas, exchange insights and offer a fresh perspective on the trends that are shaping the future of B2B.
Where to find us: https://campsite.bio/bdb
Anchor: https://anchor.fm/b2bnav
Are you sure you’re using social media in the best way for your business? How important is it to provide an omni-channel experience for your clients, contacts and prospects? How do you know if it’s time to focus your efforts elsewhere? Find out which objectives you should have in mind, how to shape your tone of voice and make the most of your channels in the next episode of the #B2BNAV podcast, where BDB’s Matt Smith and Oliver Brewood share their advice on getting strategic with social media.
Overcoming marketing challenges in something that every B2B leader has had to face in their career. BDB CEO Matt Smith is on a mission to share his knowledge with other professionals and examine the trends that are shaping the future of the B2B landscape.
Where to find us - https://campsite.bio/bdb
Anchor - https://anchor.fm/b2bnav #B2BNAV
Welcome to #B2BNAV, the podcast that helps you navigate the ever-changing #B2B landscape.
In this week’s episode, join BDB’s Matt Smith, Jon Hallowell and Oliver Brewood to talk creativity, sorting good ideas from bad and what that means for your business, especially across diverse digital media campaigns.
Overcoming complex challenges is something that every B2B marketer has had to face in their career. With the B2BNAV podcast, Team BDB is on a mission to share ideas, exchange insights and take a fresh look at the trends that are shaping the future of B2B.
Where to find us: https://campsite.bio/bdb
YouTube: https://www.youtube.com/watch?v=bNCeE4K7Kq8
Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape. On this episode, Matt and Oliver campaign budgets. How should you budget a campaign, and how do you quantify a successful campaign?
Find out on this episode of B2B NAV.
Where to find us - https://campsite.bio/bdb
Overcoming marketing challenges in something that every B2B leader has had to face in their career. BDB CEO Matt Smith is on a mission to share his knowledge with other professionals and examine the trends that are shaping the future of the B2B landscape.
Where to find us - https://campsite.bio/bdb
Anchor - https://anchor.fm/b2bnav
Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape.
'We’ve had a pretty horrific week since Friday last week here at BDB, as we were victims of what I now know is called an authorised push payment scam. Listen to this podcast and learn some tips of what we would like to do if we had our time again so we could ensure we weren’t victims of such a scam.'
Overcoming marketing challenges in something that every B2B leader has had to face in their career. BDB CEO Matt Smith is on a mission to share his knowledge with other professionals and examine the trends that are shaping the future of the B2B landscape.
Where to find us - https://campsite.bio/bdb
Anchor - https://anchor.fm/b2bnav
Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape.
Recruitment today is a whole new ball game, and it never gets boring when Gen Z comes to play.
On this week's #B2BNAV podcast, Leon Milns from Adam Recruitment joined Matt, Jon and Oli to talk talent, and what it now takes to find and retain the right people.
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Where to find us - https://campsite.bio/bdb
Overcoming marketing challenges in something that every B2B leader has had to face in their career. BDB CEO Matt Smith is on a mission to share his knowledge with other professionals and examine the trends that are shaping the future of the B2B landscape.
"I've had no time!" We've all uttered those words. But is that still a valid excuse for us so-called time management experts?
Join BDB's Matt Smith and Oliver Brewood as they figure out the answer in this week's #B2BNAV podcast
Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape.
Find out on this episode of B2B NAV.
Where to find us - https://campsite.bio/bdb
Anchor - https://anchor.fm/b2bnav
Overcoming marketing challenges in something that every B2B leader has had to face in their career. BDB CEO Matt Smith is on a mission to share his knowledge with other professionals and examine the trends that are shaping the future of the B2B landscape.
Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape.
On this episode, Matt, Oliver, and Jon talk failure... Have we become more accepting of our failures?
Find out on this episode of B2B NAV.
Where to find us - https://campsite.bio/bdb
Anchor - https://anchor.fm/b2bnav
Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape.
This week's B2BNAV podcast features special guests Ed Major and Rhys Mason from Showpad. They join BDB's Matt Smith and Oliver Brewood to talk sales enablement, people-centred design, digital body language and more.
Find out on this episode of B2B NAV.
Where to find us - https://campsite.bio/bdb
We’re living in a brave new world of data-driven marketing – or so they say. But how many B2B marketers know what data they truly need, and how to leverage it effectively? Are there limitations to what data can do, or have we yet to explore its full potential?
In this week’s B2B Nav podcast, Matt and Oli ask, is your data doing right by you? What does data do best and where could it lead you astray?
Where to find us - https://campsite.bio/bdb
We apologies for any audio issues on this podcast, they have since been addressed and fixed.
Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape.
20 years ago everyone was a master of everything, then companies decided to specialize, leading to agencies becoming siloed.
Now agencies are coming back together to deliver integrated services.
The focus is on establishing teams. Not having multiple agendas from different departments. Building the right team for clients, not dependent on availability.
On our last episode of the season, Matt, Jon and Oli discuss the power of communities.
They discuss the importance of understanding why you want to start a community, what you want to get out of it and how this will help your audience.
With the ever-growing number of online communities on social platforms such as LinkedIn, how many of them are actually customer centric? And is it crucial for every member of your team to nurture these communities to ensure their success, and make certain it is not just ‘noise’?
We hope you enjoy listening and are looking forward to next season!
In recognition of International Happiness week, Matt and Chris have recorded a special edition and are joined by 2 of our Gen Z team members to discuss happiness at work.
They delve into what makes individuals, who are at different stages in their career, happy at work. Matt asks what attributes a company should have to attract the younger generation to ensure they are happy in the work place, and what mistakes are made by those who are looking for a first time job.
They offer their top tips for anyone looking for a new career, and top tips for companies looking to retain staff members.
We hope you enjoy listening.
Without question Generation Z are coming of age. They are demanding more and reshaping the B2B buying cycle, driven by a strong desire to mirror their B2C buying experience. In this week’s episode Matt and Chris discuss, how do you adapt your business processes to meet the demands of the younger generations? What are their preferred channels and platforms? Most importantly, how do you engage, build relationships and motivate the modern B2B buyer?
As a subject Matt is passionate about this episode is as relevant for an employer of millennials and generation z team members, as it is for a business looking to better understand their buying behaviours.
We hope you enjoy the episode.
This week Matt and Chris tackle the dilemma of being asked to pitch for a new business opportunity, where the prospect refuses to prepare a brief.
The conversation naturally spills into tackling a multitude of other relatable pain points experienced during the prospecting process. How do you qualify a lead? How many agencies are you willing to be beauty paraded against? Who are the key decision makers in the appointment process? How do you ensure you stand out from the agency shortlist? Most importantly, what is best practice to ensure that all parties involved reach the desired positive outcome?
This week Matt and Chris debate how to make your content work harder for you.
They discuss the need for producing different types of content with a strategic purpose behind each piece and explain how to get the most out of it using new and evolving technology to make it a more personalised experience for your customers and prospect.
We hope you enjoy listening.
This week Matt and Chris discuss how people can maximise their presence at exhibitions to ensure they are getting the most out of it.
They explain the need for a good strategy Pre, During and Post show, to ensure potential opportunities are not missed and offer some great tips on how to stand out from the crowd.
We hope you enjoy listening.
This week Matt and Chris discuss the need for sales people within an agency and whether or not other team members understand their role. Where should the new business team draw the line, how much should they be involved in the conversion process? Ultimately, new business development is there to bring a strategic approach to generating leads, no matter which channel they come from. Matt also offers advice to agencies out there looking to bring on new business team members.
We hope you enjoy listening.
This week Chris and Matt discuss the difference between what marketing describe as a good campaign and what sales perceive as a successful campaign. They dig deeper into the KPIs that drive both teams and offer advice to businesses.
We hope you enjoy listening.
This week Matt and Chris have a special guest on the show to discuss Communication Marketing. Together with our Head of Tech, Oli Brewood, they discuss the need for additional tools to help expand your marketing mix.
Is it simply good enough to have the best product on the market, or do you need to be ahead of the game and lead the way for everyone else? Do people prefer talking to a human, or does the new generation of Millennials and GenZ’s mean we need to change the way we interact with them?
We hope you enjoy listening.
Matt and Chris discuss how important is it to be “liked” in business. In an age where social media has encouraged chasing likes and acceptance, should being respected be your objective to continue to grow and win in business?
We hope you enjoy listening.
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Chasing new business for some is an obsession. The thrill of the chase and the buzz you get from a conversion. For dedicated new business team members, this may be where the journey ends. However, for the client handler, delivering on the claims and promises made by the new business resource is where their journey begins.
False promises, pitch teams that are never seen again by the client, and why above all else...EXECUTION MATTERS are all touched on in this episode.
We hope you enjoy listening.
Do the number of office locations (dots) on a world map really matter anymore?
Does it matter where your business is head quartered?
Does your physical location impact your ability to deliver?
As an international marketing consultancy, trading for >30 years, BDB has had to handle the "international objection" ALOT. Have a listen to find out Matt and Chris' opinions. As always a lot of ground is covered from international networks to equitable groups and everything in between.
For many being international is simply creating a perception. For us, being authentically international is a differentiating reality - from first principles back in 1987, to the pillars of what we represent today.
Thanks for listening - we hope you enjoy the episode.
With technology and social media platforms making starting a business easier than ever, is "entrepreneur" a new job title accessible to all?
Should we be encouraging the next generation of talent to embrace entrepreneurship, or should we be educating them regarding the myriad of pitfalls that exist along the entrepreneurial journey?
What is an entrepreneur?
In this episode Matt & Chris share their respective views, with quite different opinions on this hot potato of a topic.
"EMAIL is a huge problem! We think a digital detox would help everyone’s mental health." After the team at BDB recently expressed these concerns to Matt, we delve deep into the concept of a digital detox and discuss how much of an issue working out of hours really is in the modern world. This passionate podcast will (and already has!) triggered a lot of debate.
BDB doesn’t have a HR function as such. Here, we dig deep into why and how Matt and the team choose to share the responsibility instead. Do you agree with how a modern agency deals with HR? Have a listen and contribute to the debate!
We asked clients and staff what they wanted us to cover in this podcast and this was a very popular choice! Chris catches Matt totally unaware of what is being covered and his responses provide a fascinating insight into the mind of a CEO.
This week Matt and Chris talk about the hot topic of Account Based Marketing (ABM), after a client recently asked if ABM was just another fad. Have a listen to find out if Matt or Chris agree
The B2B buying process has evolved and brands need to be aware of how to engage with the modern B2B buyer on a personal and emotional level. In this episode, Matt and BDB’s Director of Business Development, Chris Grimes cover a lot of ground…the birth of the B2B consumer, storytelling, and non-linear marketing to name a few.