Create Your Destiny Podcast: Recent Episodes

Kristin Richards

You may be wondering… how do I start my own online business? Can I really quit my 9-5 job and travel the world? How do I successfully create my brand identity and website layout? How do I convert my website visitors into paying clients? How can I get my traffic to my website? How do I stand out in a saturated market? How do I brand myself on social media? Okay… enough with the business talk. Life is about more than work people! Welcome to the Create Your Destiny Podcast where your host Kristin Kembel will be answering all of these brand strategy and marketing questions, but also the personal stuff too! Like how to finally start taking action in your life, and how to take charge of your own feelings and thoughts. Think of it like a fun life and career cocktail - where business hacks and insights meet mindset work and life coaching. It’s time to start dreaming big and then putting in the work to make it a reality. Let’s start creating your own dream destiny now.

Kristin Richards is also the owner of Girlboss Designer, a branding and website design business serving women entrepreneurs. To learn more visit https://girlbossdesigner.com

Let’s talk about that feeling when everything on your list seems important—like, “If I don’t do this right now, my business might stall out.” Whether you’re in the middle of a big project or just trying to keep up with the day-to-day, it’s easy to feel pulled in a million different directions. Between managing clients, building your brand, keeping your website updated, and nurturing your leads—it can feel like every single thing deserves top billing. I get it because I’ve been there, too. As a creative and entrepreneur, my brain is always buzzing with ideas—new offers, marketing strategies, design tweaks, website upgrades. Sometimes it’s an endless stream of inspiration that makes me want to dive in headfirst to all the new things—like launching that dream product, creating a brand-new design package, or giving my website a complete makeover. But then there are days when it’s not just ideas that are overwhelming—it’s the to-do list that never seems to end. The client emails, the project updates, the invoices, the little admin tasks that multiply faster than your kid’s laundry pile. That’s when everything starts to feel urgent, and it’s tough to figure out what deserves your focus first. If you’ve ever found yourself wondering, “Where should I start?” or “How do I decide what’s actually worth my time right now?”—this post is for you. I’m sharing my process for tackling both scenarios: when you’re overflowing with ideas you can’t wait to bring to life, and when you’re drowning in tasks that all seem equally important. So let’s dive in and figure out how to cut through the noise—so your energy, time, and resources go to the things that truly matter (like finally getting that website redesign done so your brand shines as bright as your ideas).

In this episode, I’m sharing a candid update on life lately—navigating the kind of back from maternity leave stage, adjusting to life with two kids, and what that actually looks like as a business owner. I’m giving you a peek into Max’s arrival, the sweet (and sometimes chaotic) moments of motherhood, and how I’m balancing it all. Plus, I’m pulling back the curtain on what’s brewing behind the scenes in my business—from fresh new podcast content to exciting ideas about using AI with website copy.

Whether you’re a fellow mompreneur, a travel professional, or just love a good honest chat about business and life, this one’s for you.

We’re bringing back one of our most-loved episodes: Using Color Psychology in Your Branding. If you missed it the first time—or just need a refresher—this conversation is packed with insightful tips on how color impacts your brand’s identity, audience perception, and overall vibe. It's just as relevant today as when it first aired, and we think you'll get just as much value out of it the second time around.

In this episode, Kristin discusses essential elements for creating a website that effectively converts visitors into customers. She emphasizes the importance of user experience, compelling website copy, clear calls to action, and the integration of email marketing to nurture relationships with potential clients. Takeaways * User experience is crucial for keeping visitors engaged. * Mobile optimization is essential for modern websites. * Website copy should speak directly to your ideal client. * Clear calls to action guide users on what to do next. * Offer freebies to encourage email list sign-ups.

We’re bringing back one of our most-loved episodes — and for good reason! Whether you're rebranding, updating your website, or just ready to refresh your visual identity, a brand photoshoot is one of the best investments you can make in your business.

In this episode, I’m diving into everything you need to know to plan and get the most out of your shoot — especially if you’re a personal brand or online business owner. This content is just as relevant today as when it first aired, and it’s packed with practical tips that I’ve used time and time again for both Girlboss Designer (my former business name, now In Flow Design Co.) and the Kristin Richards brand.

From choosing your outfits to prepping props and working with your photographer, these steps will help you show up confidently and walk away with a photo library that actually works for your business. Ready? Let’s get into it.

As a service-based business owner, staying connected with your audience is key to building strong, long-lasting relationships. But what if there was a way to keep the conversation going with your clients—even when you're not around? That’s where email automation comes in. Email marketing automation is a game-changer for businesses of all kinds. Whether you’re a coach, a consultant, or a travel professional, automating your email marketing can help you nurture leads, build trust, and ultimately grow your business—all on autopilot. Let’s dive into what email automation is, how it can benefit you, and how it helps create real connections with your audience over time.

If you’ve ever considered working with us on your website or even tackled a DIY website project yourself, chances are you’ve had some pressing questions about the process. After years of consultation calls, I’ve noticed certain questions pop up time and time again. So, in this post, I’m breaking down some of the most frequently asked questions about websites, templates, and our process at In Flow Design Co. Grab a coffee, and let’s dive in!

This week, Kristin discusses essential time-saving systems for service-based businesses, emphasizing the importance of automation and efficiency. She shares her experiences in creating workflows, email templates, and project management systems that streamline operations and enhance professionalism. The conversation covers various systems, including automated inquiry processes, ready-made email templates, project workflows, and content creation strategies, all aimed at saving time and energy while improving client interactions and business growth!

In this episode of the Align & Amplify podcast, host Kristin Richards introduces her design team member Madison, discussing the evolution of In Flow Design Co. from a solopreneur venture to a collaborative team. They explore the importance of team dynamics, the journey of hiring and working with designers, and the balance between motherhood and running a business. Madison shares her background in design and how her role has evolved within the company, emphasizing the collaborative nature of their work and the benefits of having a dedicated team.

Today, we’re bringing back an episode all about what to consider when hiring a website designer. Whether you're launching a new site or refreshing your brand, finding the right designer is key. In this episode, I’m sharing essential strategies and mindset shifts for creative entrepreneurs looking to grow their online businesses. It’s so important to align your business practices with your personal values—especially when hiring a web designer.

I cover key considerations like finding a designer whose style resonates with you, understanding the role of marketing knowledge, managing project timelines, and why website copy is such a crucial part of the design process. I’ll also share insights on how to prepare for a successful collaboration with a designer and the importance of planning ahead to avoid last-minute stress. Enjoy this re-release, and let’s dive in!

In this episode, Kristin shares her personal journey of home renovations after purchasing a new house. She discusses the challenges and joys of updating their home, the decisions made regarding renovations, and the lessons learned along the way. Kristin also outlines future plans for further improvements, emphasizing the importance of patience and strategic planning in both home and business endeavors. She emphasizes the importance of hiring professionals for certain tasks, reflects on her color choices, and shares insights on creating a comfortable atmosphere in her home. Kristin also highlights the significance of understanding the long-term plans for a property, especially when it comes to investment properties.

When you run a branding and website design service-based business, one of the biggest decisions you’ll face is whether to go it alone as a solopreneur or build a team to support you. Both paths have their own unique challenges and rewards, and the right choice ultimately depends on your goals, resources, and personal preferences. In this episode, I’m diving into the realities of both options, sharing my own experiences, and helping you navigate this pivotal decision. Solopreneur Life

Full control and all profits stay with you.
But, you're wearing all the hats, which can lead to burnout.

Building a Team

Allows scalability and time freedom to focus on what you love.
Comes with added costs and responsibilities like payroll and HR.

💡 Pro Tip: If you're considering a team, make sure you handle HR and legalities correctly. My friend and client Kira at Paradigm Consulting (https://the-paradigm.com/) can help you get set up with payroll, compliance, and everything else you need to operate smoothly!

In this episode, Kristin discusses the importance of a strong online presence for travel professionals, emphasizing the need for an effective website that attracts and converts visitors into clients. She introduces her upcoming free webinar, 'Attract and Convert,' which aims to provide actionable strategies for enhancing travel brands and maximizing website effectiveness. Kristin highlights key topics such as captivating website design, strategic marketing, and the power of email marketing, encouraging listeners to take action and join the webinar for valuable insights.

Save your seat here - https://travel.inflowdesignco.com/websitetraining

In this episode, Kristin Richards discusses the importance of aligning your mindset and business goals with your true desires. She emphasizes the need to redefine goals beyond financial metrics, focusing instead on the feelings and experiences that come with achieving those goals. Kristin shares her personal journey of visualizing her future self and making decisions based on that vision, encouraging listeners to tap into their own future selves to create a more fulfilling life. The episode concludes with an invitation to experiment with goal setting and to embrace the journey without being tied to strict timelines.

In today’s episode, we’re stepping behind the scenes for a personal look at planning for 2025—balancing life as a business owner and a growing family, scaling the product side of the business, and embracing flexibility while staying focused on big-picture goals. * Balancing personal and professional priorities with simplified business operations during maternity leave for baby number two. * Growing the scalable product side of the business through enhanced marketing, funnels, and integrating paid ads. * Prioritizing profitability and refining financial strategies, including optimizing profit margins. * Increasing brand visibility through podcast interviews, press features, and paid ads. * Planning for flexible childcare arrangements and a significant family trip to Australia in late 2025. * Emphasizing execution over ideas, with a focus on structured growth and time management.

Today, we’re diving into a topic that can feel both exciting and a little intimidating for many online service providers: raising your rates!

If you're a travel advisor, designer, or any kind of service-based entrepreneur, you've probably wondered at some point whether it’s time to increase your prices – and you also may be wondering when exactly do you do this and how.

In this episode, we’ll talk about the signs that it might be time to adjust your rates, why pricing is more than just a number, and how to handle the change in a way that feels good for both you and your clients. We'll also share some tips on shifting your mindset around pricing, as well as practical steps you can take to make the transition as smooth as possible.

So, if you’re ready to attract higher-quality clients, reflect the value you bring to the table, and take your business to the next level, then this episode is for you. Let’s dive in!

You’ve probably heard it before: “No one reads anymore.” But here’s the truth: people DO still read — just not boring, cluttered copy that doesn’t speak to them. In this week’s podcast episode, I’m busting the myth that website messaging doesn’t matter. In fact, your website copy is one of the most powerful tools you have to connect with your audience, showcase your expertise, and inspire action. Here’s a sneak peek of what I cover in the episode: * Why people still read (and what makes them stop). * The crucial role headlines play in grabbing attention. * How to structure your copy to engage skimmers and readers alike. * The secret sauce to making your brand messaging irresistible.

If you’re a service-based business owner — whether you’re a travel advisor, designer, coach, or beyond — this episode will help you rethink how you approach your website copy and give you actionable tips to make it work harder for your business.

In this episode, I’m sharing an honest and personal look at what it’s like preparing for maternity leave as a business owner—this time with baby number two on the way! I talk about the differences between my first and second pregnancies, how my business has changed over the last three years, and the steps I’m taking to ensure everything runs smoothly while I take some time off. From building a stronger team and refining systems to balancing the emotions of raising two boys, I’m taking you behind the scenes of what this season looks like for me. Whether you’re a fellow entrepreneur navigating similar waters or just curious about how I’m making it all work, this episode is a heartfelt and raw conversation about life, business, and family. Let’s dive in!

Today, we’re diving into a big question that so many business owners face: Does your brand need a refresh, or is it time for a full rebrand?

If you’re feeling like your brand’s vibe doesn’t quite match where your business is headed—or maybe it’s just not connecting with your ideal clients anymore—this episode is for you.

We’re going to break down what a refresh looks like versus a full rebrand, how to know which one is right for your business, and tips for making the transition smooth. Let’s get into it!Refresh or Rebrand? How to Know Which Branding Move is Right for Your Business

In this episode, Kristin discusses the concept of niching down in business, weighing the benefits and downsides of both broad and specific niches. She explores when it might be advantageous to remain broad, especially for newcomers, and when to specialize for deeper market understanding and authority. The conversation emphasizes the importance of understanding one's business goals and client needs, and how these can evolve over time.

Does your website really matter if your business is already (or is predicted to be) mostly based on referrals? I hear this every now and then from clients in our design business. Mainly from more seasoned professionals who have built a solid client base for themselves, but also from those new to the industry who predict this is where the majority of their clients will come from. Let's cut to the chase - YES, you do need a modern website in today's world EVEN IF your business is mostly based on referrals. But why? If people are naturally spreading the word organically through referrals, why would the website even matter? The reality is - even if someone learns about your company through a referral, most often they will do a little homework and look you up before working with you. It's so normal these days to want to check someone out online before contacting them. I even have clients tell me their past clients or people in their network WANT to refer them, and are asking them for their website to do so. They're then anxious to either get someone up (if they have nothing) or redo their outdated one. Your website is basically like your digital business card and online storefront to the world.

Running a business according to your values means that every aspect of your company —its strategy, decision-making, operations, and culture—is aligned with the core principles and beliefs that you as a person, and as company, stand for. These values act as the foundation for how the company conducts itself both internally and externally. Here are a few examples of WHY having a value-based company matters: 1. It Guides Decision-Making

Builds Trust with Customers and Team Members
Enhances Company Culture
Attracts Like-Minded Talent
Creates Brand Differentiation
Fosters Long-Term Success
Strengthens Accountability and Integrity
Supports Consistency

Sooo, this is all great to know I'm sure - but HOW exactly do you go about this?! I'm going to walk you through our company's values and how that plays out in the way everything runs and operates. First things first in this process though - is to decide the values you want to bring to your business. Seems like an overly obvious one, but you'd be surprised how many people never bother to create these. And if you don't have any values you're basing your business on, how can you make decisions and build a culture along the way according to them?

In this episode, Kristin explores the often underrated power of intuition in both business and personal life. She emphasizes that intuition is a free resource available to everyone, which can guide decision-making and help individuals align with their true selves. Kristin shares personal anecdotes and practical tips on how to tap into one's intuition, including understanding personal intuitive styles and creating space for reflection. The conversation highlights the importance of trusting one's inner guidance to navigate life's complexities and make empowered choices.

This is some thing I hear once in a while on consultation calls when I'm talking to a potential clients about our services. All of our website services at In Flow Design Co. utilize our website templates, and people want to know - will it look like everyone else's? While they're open to the idea of using a template, they want to make sure they are standing out and not just blending it looking like everyone else in their industry. The only way your website template is going to look just like someone else's who has the same template is if you: * Have very similar branding (brand colors, brand fonts, logo etc) * Use your brand colors the same way on the template (how you use color can dramatically change the vibe) * Use similar images throughout the website * Have a similar tone of voice for your messaging

Even if all of the above happened to occur by chance (not very common) - who would ever know or notice? We are often in our own little industry bubbles in business. We're exposed to so many others in our industry doing what we're doing through our networks and social media delivering us more of those kind of accounts. But remember, your ideal client is NOT in your same world most likely! They're not exposed to all of your colleagues or all of the other people in your industry like you are. And so what are the chances they happened to come across someone else's website that HAPPENED to be using the same template, and HAPPENED to have really similar branding? Slim chance. If you're still itching to ensure that your website stands out, here are a few tips on how to make a website template more unique to you and your brand.

In today’s episode, we’re focusing on a key aspect of your brand: visual branding. While branding encompasses much more than just visuals - think messaging, customer experience, and the way people talk about your company, this episode narrows in on the visual side. We’ll explore how the look and feel of your brand can impact your business and identify common mistakes to avoid when it comes to your brand’s visual identity. If you're ready to refine your brand's presence, this one's for you!

In the early stages of running our business we tend to take on pretty much any client coming our way. We're excited to be getting clients, making money, and gaining experience after going out on a limb to launch a business of our own. THEN - we may find ourselves being a little more discerning about who you take on as a client. You may have narrowed down your niche further after discovering what you really want your focus to be. You may have noticed patterns in certain types of clients who you don't enjoy working with as much. You may have discovered a type of client you LOVE working with and want more of! You may have started to fill up your schedule and just don't have the open availability you used to have. You may not be feeling quite as "desperate", for lack of a better word, to book just anyone (or tolerate working with just anyone!) This is when the time comes for you to consider passing on a client who is not the right fit - and sending them elsewhere. In this episode, I want to walk you through a few scenarios where you may want to consider doing just that - turning down clients. I personally have experiences ALL of these in my years in business and am here to offer some advice and guidance as you navigate these kind of decisions in the future. In all of these cases, there may be times when you make an exception and still decide to take that client on - which is totally fine! As long as it feels right and in integrity for you - and doesn't feel like you're committing out of pressure or obligation. Those types of business partnerships rarely go well.

Having a user-friendly website is crucial because it directly impacts how visitors perceive and interact with your site. When a website is easy to use, visitors are more likely to stay longer, explore more pages, and complete desired actions such as making a purchase or signing up for a newsletter. A user-friendly website enhances the overall user experience, making it enjoyable and efficient for visitors to find the information they need. Being "user friendly" means that your website is intuitive, accessible, and efficient. Here are some key aspects: In this episode, Kristin discusses how to make your website more user-friendly. She provides tips on streamlining pages and navigation, having clear messaging and call-to-actions, ensuring a mobile-friendly design, and using legible fonts and color layering.

Key Takeaways:

Streamline your website's pages and navigation to avoid confusion and help visitors find what they need.
Ensure clear messaging and call-to-actions to guide visitors and encourage them to take desired actions.
Make sure your website is mobile-friendly and optimized for a pleasant user experience on mobile devices.
Choose legible fonts and use color layering with enough contrast to ensure readability.

Interested in improving the user experience of your website?

Visit https://inflowdesignco.com/ to learn more about our design services and to shop our website templates!

Ever take a break from marketing and social media for your business and DREAD starting to post again? You may wonder, what do I even say... what will people think... am I irrelevant now?!

No matter if you've been MIA for a week, a few weeks, or a few months - it can feel so much harder to get back into it when you've had a break!

I am going through this exact situation right now and in this episode I take you through the behind the scenes of WHY I've been MIA (the personal side of things!) + offer you some helpful tips and mindset shifts to help you kickstart your marketing again with less resistance.

In this episode, Kristin discusses her go-to manifestation tools. She skips the basics of manifestation and dives right into the tools she personally uses. Her favorite tools include visualization, hypnosis, affirmations, belief shifting, and awareness. Visualization involves visualizing and experiencing having your manifestation, which helps familiarize your mind and body with the desired outcome. Hypnosis calms the mind and brain waves to a theta level, making the subconscious mind more receptive to suggestions. Affirmations, particularly I am statements, help shape your identity and beliefs. Belief shifting involves releasing unwanted beliefs and installing desired beliefs that align with your manifestation. Finally, awareness is crucial in recognizing and shifting thoughts, assumptions, and reactions that may hinder manifestation.

In this episode, Kristin discusses the quickest and easiest blog post ideas. She highlights three main topics: client results, using existing social media content, and answering common FAQs. Sharing client results adds credibility to your business and showcases examples of your work. Repurposing social media content eliminates the need to come up with new ideas. Answering FAQs provides valuable content that your audience is already interested in. Kristin also mentions her blogging blueprint course, which helps create a system for easy and effective blog content creation.

If you've ever wondered why you may want to use email marketing for your business, what the actual purpose of it is, and if it's worth it... this episode is for you!

Kristin discusses the basics of email marketing and why it is important for businesses. She explains that email marketing allows for direct communication with clients and customers, helps build relationships, boosts sales, increases brand awareness, provides measurable results, allows for targeted marketing, saves time through automation, encourages engagement, and builds credibility. She announces the upcoming launch of an email marketing course for those who want help in this area.

In this episode, Kristin discusses the importance of creating balance in life and enjoying the process. She shares some behind-the-scenes updates about her design business and the process of buying a new house. Kristin explores the reasons why people crave more balance, such as feeling tired, overworked, and under-supported. She also delves into the underlying limiting beliefs that can perpetuate the lack of balance, including people-pleasing tendencies, fear of rejection and criticism, and the belief that success requires constant hustle. Kristin emphasizes the need to address these beliefs in order to create lasting balance and enjoy life more. In this conversation, Kristin discusses the importance of identifying and challenging underlying beliefs that may be preventing us from achieving balance and enjoying our lives. She emphasizes the need to be specific about what we want and to take action towards creating change. Kristin provides practical tips for implementing immediate changes, such as shifting schedules and asking for help, as well as ongoing changes, such as developing awareness and reprogramming limiting beliefs. She encourages listeners to make these changes part of their routines to create lasting transformation.

In this episode, Kristin discusses the purpose and benefits of having a blog on your business's website. She explains that a blog helps enhance your website's SEO by providing relevant content and keywords. It also increases website visitors and exposes them to your services and offers. Additionally, a blog helps build authority and credibility by allowing you to share your knowledge and expertise. Kristin emphasizes the importance of keeping your main pages streamlined and using the blog to expand on content without cluttering the website. She also mentions that she will be relaunching her blogging blueprint course. Get on the waitlist for the new and improved Blogging Blueprint Course: https://inflowdesignco.com/blogging-course-waitlist

We hear all the time to "trust the process" and "have faith" when it comes to creating your goals and going through changes in life. But I have a more useful approach to consider...

Our subconscious mind LOVES facts and loves to base its beliefs on what's already happened. So when we are focused on trust and faith - it doesn't feel as tangible to your subconscous mind and therefore not as solid a belief.

When we focus on the actual evidence it's all working out for us - our subconscious mind really gets on board with believing that.

In this episode I give you real examples of how to utilize this approach in your life and business - and how you can shift you mindset to create change and your goals faster.

Do you REALLY need to have a website - can't you just use social media to run and grow your business? In this episode, Kristin discusses the importance of having a website for your business, even if you are using social media. She highlights the benefits of a website, such as increased credibility, the ability to guide visitors through your brand and offerings, and the opportunity to grow your email list. Kristin also clarifies that a website serves as a home base for your online presence, linking to other platforms and functionalities. Starting with social media is recommended, but eventually, having a website becomes essential for a more professional and comprehensive online presence. Reasons you want to have a website vs. just relying on social media: #1- Having a website increases your credibility and makes your business more legitimate online #2- You're able to guide someone through who you are, your values, your services, all your offers, etc in a thoughtfully crafted manner - vs. all the random posts on social media #3- Grow your email list with opt-ins #4- Your home for everything on the web

In this impromptu episode, Kristin shares her approach to getting into the groove with work when feeling low energy. She discusses the importance of choosing an approach that feels aligned to you and highlights the difference between a masculine and feminine energy approach. Kristin emphasizes the significance of putting your own state and energy first before tasks, as it leads to better outcomes. She also provides tips on how to create a positive environment and mindset for tasks you don't feel like doing.

I am changing the Girlboss Designer name. EEEK! And I want to walk you through all of this in the latest podcast episode.

I'll go over why I'm changing it, why I'm changing it NOW, what the new name is, just the whole kind of behind the scenes of this name change and how it's going to play out.

In this episode, Kristin shares her experience of living back in the US for the past nine months -after six years of being in Australia. She discusses the positive aspects of living in a nice, safe and convenient suburb of Chicago, being closer to family, friends and team, and having a settled routine for her son Jack. However, she also talks about missing the beach and the challenges of flying and traveling so often. Overall, she reflects on the ups and downs of her transition and looks forward to what the future holds.

In this episode, Kristin shares three recent wins in her business and her biggest takeaways from each that you can apply to your journey. The first win is a 40% increase in business revenue in 2023 compared to 2022. The second win is the transition of a team member from part-time to a full-time salaried employee with benefits. The third win is the purchase of one of Girlboss Designer's website templates by Manifestation Babe for their latest venture - Manifested Adventures. The main takeaways from these wins are the importance of focusing on money management, not basing the future on the past, small steps forward can lead to big accomplishments that feel normal, and realizing that people you admire are in closer proximity than you think.

The time has finally come when you're ready to share your brand new website to the world, how exciting! Maybe you're a brand new business or you've redone an existing website. Either way, it's so much fun to show off your new website to everyone. I want to give you some tips to help maximize this, so you can get the most out of this really exciting moment to increase your visibility and leads for your business. I've broken this down into two parts. One part will be talking about tips for maximizing your website launch for a brand new business. And then I also want to touch on if you're an existing business doing a relaunch of your brand or website, how to maximize it for you. There are definitely a lot more tips for the brand new business because there's just a lot more going on here. Like it's a brand new business. You're revealing it for the first time. Someone who's established, who's relaunching their website. They've already kind of been building that audience over time. People already know who they are. It's a little bit of a different situation, but I do want to touch on both. And we're going to start with the brand new business. FOR A BRAND NEW BUSINESS * Begin building your social media and audience ahead of time vs waiting until the website is done * Begin your email list ahead of time (add existing personal and professional contacts) * Have a way to capture emails easily on the site when it goes live (freebie) - the launch will be the most high-traffic time * Get your audience excited with a lead up & maybe even sneak peeks * SHARE big time everywhere when you're ready! (email list, all socials, mailable card etc) * Ask your friends and family members to share

FOR AN EXISTING BUSINESS DOING A RE-LAUNCH * Have a way to capture emails easily on the site when it goes live (freebie) - the launch will be the most high-traffic time * Get your audience excited with a lead up & maybe even sneak peeks * SHARE big time everywhere when you're ready! (email list, all socials, mailable card etc) * If you're changing your business name with this launch - start talking about the transition ahead of time

In this episode, Kristin shares a major client success story (a 6-figure client booking!) and highlights the key takeaways we can all learn from this big win. She emphasizes that a website is like a storefront and digital business card in the online space, and even if most of your business comes from referrals, people will still look you up. Kristin also discusses the benefits of using website templates instead of custom websites, explaining that templates can be customized to fit your branding and messaging. She then outlines key elements of a successful website, including clear messaging, legibility, and a professional vibe. Finally, Kristin reminds listeners that building a business takes time and that each client can contribute to its growth.

During Christmas time in the midst of a conversation with a family friend, I mentioned how I wanted to work the same amount of time I work now and make WAYYYY more money.

She laughed a little like as if wanting to say "well, wouldn't that be nice!". Her reaction to this was like I was a bit crazy and it's not possible.

Then I gave her real life examples of people creating exponential quantum leap type growth in their business. Women I follow in the online space tripling their business's income in a year. Women making multi-millions of dollars working part time hours with their kids.

I could see her mind starting to open up and shift a little bit more.

It can be easy sometimes to buy into other people's opinions about what we want to with our life.

I'm sure you've been there at some point where you open up to someone about an idea or goal you have: whether it be creating a new business, switching careers, making more money, working while raising kids, travel dreams, lifestyle dreams.

And their reaction or comments about what you've shared creates a bit of doubt or deflation in you.

When this happens we can sometimes second guess ourselves, lower our dreams and expectations, or feel a bit frozen in indecision.

Sometimes people sit for so long on big ideas or changes because of the doubt that was instilled in them from others.

First I want you to remember - no one else can actually do this to you. No one else actually has the power to make you doubt yourself, to feel deflated, or to make you second guess yourself.

We are in control of taking outside information in (other people's opinions) - and deciding what we want to do this that information.

And so in this episode I want to share a few useful perspectives on how we can approach receiving opinions from other people about our goals and dreams that are not in our favor.

Welcome to a brand new year! It's that time when many set new intentions/goals for the year, and get excited about what's to come.

As I've been going through my own goal setting and future visioning process for this year, I've felt called to share more of how I'm approaching this with you all.

The traditional way people approach setting their goals for the year would be to write down a list of what you want to achieve for the year (however long or short).

This is typically a simple and to the point list of changes you'd like to make, and what you'd like for your life to look like in the future.

Listen to the full episode to check out the tips for working with your unconscious mind with goal setting.

If you want to learn more about how to actually implement this for yourself....

Join me for the Aligned Goal Activation Workshop!

After going through my own goal activation process, I've been feeling pulled to share this with you in a very practical and actionable way!

Here's what this workshop will look!

DAY 1: Chose your aligned goal(s) for this year DAY 2: Write a detailed visualization of your goals incorporating subconscious language (using NLP - bringing in all 5 senses) DAY 3: Create your Vision Board - templates for phone background, printable, & laptop background DAY 4: Have a plan for what to do next moving forward

Sign up for this LIVE workshop here: https://checkout.kristinrichards.co/aligned-goal-workshop-live/

We're about to close one year and open another, which is the perfect time to reflect back on everything that's happened over the past 365 days. In this episode I'm sharing my personal and professional reflections from 2023. My biggest moments, biggest lessons, what I'm most proud of, and what I envision going into 2024.

The phrase "acting as your future self" is used often in the personal development space and is a key part of manifesting our goals and dreams. In manifestation "like attracts like" - so the more we show up as that future version of our self NOW, the faster we will see that dream show up in our reality. Seems pretty simple, but I see a lot of misconception about this happening. And so as we are about to close one year and enter into a brand new year, with new goals and visions for our life, I thought it would be a great time to dive deeper into this. First of all - when we say "like attracts like" - how this REALLY works with manifestation is your beliefs and self image (how you see yourself) attract situations with the same beliefs and vibration of that self image. It's less about what you are DOING - and more about who you are BEING. What are your beliefs? What are your attitudes toward things? What do you assume to be true? What are you emotions/thoughts/feelings about something? How do you see yourself? You can be taking all the actions "acting as if" - but if the underlying belief systems don't match up with whatever it is you're manifesting - it will either not come, or when it does come you will subconsciously push it away. This is when self sabotage starts to take place. Someone beliefs don't match up to whatever it is they've received (money, success, peace, love, etc) - so even if they "want" that thing so badly - if their inner beliefs aren't aligned they will sabotage the situation. This may look like spending all the $ they've received, starting fights in a relationship, creating more chaos in their life, etc. The first step here is to dive into your BELIEFS surrounding whatever your goal is - and then we can get into the "acting as if" actions part of the process.

Excited for this unique episode! It's my first time doing a travel-related podcast. Join me as I take you behind the scenes of our trip to Tamarindo, Costa Rica. This episode isn't your typical traveler's guide; I'm sharing my personal experience — where we stayed, what we did, and the restaurants we visited. Let's dive into the details that made this trip unforgettable. Where We Stayed: Tamarindo Diria For more information, you can visit their website at https://www.tamarindodiria.com/ What We Did: Surfing at Witch's Rock Surf Camp For more details, you can explore their offerings at https://witchsrocksurfcamp.com/ Where We Ate: Patagonia - Argentinian Grill & Restaurant https://maps.app.goo.gl/rC4bW75MDqFPf1Py8

La Baula - Pizza https://maps.app.goo.gl/MDuMPNuk3ZD2kvsG9

Dragonfly Bar & Grill - Seafood, Sushi, Grill https://maps.app.goo.gl/TvZaabPSg93NnJjC7

Nari - Pizza https://maps.app.goo.gl/HtPAfJi72Lz5rmW46

La Oveja Surf House - Drinks https://maps.app.goo.gl/kBd9Bv8iSuy1nSyeA

Pico Bistro - didn't go but looks cute (AC!) https://maps.app.goo.gl/JpTiNQ1mNY6UNnh69

Previous Trip to Costa Rica:

Traveled with Under 30 Experiences

Find out more at https://www.under30experiences.com/.

Excited for this unique episode! It's my first time doing a travel-related podcast. Join me as I take you behind the scenes of our trip to Tamarindo, Costa Rica. This episode isn't your typical traveler's guide; I'm sharing my personal experience — where we stayed, what we did, and the restaurants we visited. Let's dive into the details that made this trip unforgettable. Where We Stayed: Tamarindo Diria For more information, you can visit their website at https://www.tamarindodiria.com/ What We Did: Surfing at Witch's Rock Surf Camp For more details, you can explore their offerings at https://witchsrocksurfcamp.com/ Where We Ate: Patagonia - Argentinian Grill & Restaurant https://maps.app.goo.gl/rC4bW75MDqFPf1Py8

La Baula - Pizza https://maps.app.goo.gl/MDuMPNuk3ZD2kvsG9

Dragonfly Bar & Grill - Seafood, Sushi, Grill https://maps.app.goo.gl/TvZaabPSg93NnJjC7

Nari - Pizza https://maps.app.goo.gl/HtPAfJi72Lz5rmW46

La Oveja Surf House - Drinks https://maps.app.goo.gl/kBd9Bv8iSuy1nSyeA

Pico Bistro - didn't go but looks cute (AC!) https://maps.app.goo.gl/JpTiNQ1mNY6UNnh69

Previous Trip to Costa Rica:

Traveled with Under 30 Experiences

Find out more at https://www.under30experiences.com/.

1: You can get started designing right away.

Most designers are booking a certain amount of time in advance, there is usually a waiting period to get on their calendar.
There is also prep work needed before being able to get started anyways, so this wait time comes in handy.
The prep work may include: brand design, copywriting, finalizing your programs or business concept, collecting materials, photoshoots.

#2: A designer provides the writing for the website for you.

This is a totally different skillset! It's like going to an apple tree expecting to pick apples AND oranges.
Unless the design agency has an in-house copywriter, the client is expected to provide the writing for their website.
You can choose to write this yourself, or hire a copywriter.
This is the biggest pieces of the prep work, BEFORE you begin designing, and why the wait period to get started is really helpful.

#3: You should wait until you have everything together to find a designer.

Because there typically is a waiting period to get on a designer's calendar, if you want until you have EVERYTHING ready to contact a designer - you are going to be waiting even longer to launch your website.
It's best to get in touch with a designer when you're in the earlier planning stages.
Having this conversation will also have you more easily prepare what's needed for the project.

#4: The designer handles everything and you can have almost no involvement.

It is 100% true that hiring a designer WILL save you tons of time/energy since they are doing a lot of the heavy lifting for you.
BUT - you are needed as an active participant in your project to create a successful result and launch.
Beyond the prep work period, once the project begins the clients is needed for revision feedback and any missing items needed to complete the project.
The biggest project staller will be a client who doesn't create the time to be present and involved in their project.

#5: Providing feedback when you don't like something is a "bad" thing

Our #1 goal is for you to LOVE your brand and website!
We are here to do whatever we can to help accomplish that, so we WANT to know what you honestly think
Revisions is part of the process
Sometimes things flow easily with minimal feedback, and other times it might take a little bit more to get to that desired end result
We want to better understand your taste, so we can make whatever adjustments we need to create your vision

Features are the specific characteristics or functionalities that a product or service offers. They're the details that describe what's included and what the thing can do.

Benefits are the advantages you get from the product or service.

Outcomes are what happens as a domino affect of the benefits of the product or service.

Why is it important to identify this?

People buy for the outcomes and benefits (emotional), and justify it with the features (logical)

Features of Our Web design Service:

Restyle of one of our GBD Showit website templates - Design of all pages included in our templates (list out all pages) - Wordpress blog design & setup - Mobile-friendly responsive website - Photography sourcing & optimization - Connect email marketing opt-ins - Embed CRM Forms & Calendars - Pop up promoting your opt-in

Benefits of Our Services:

Saves time, energy, stress and confusion - Their business looks amazing online - They're taken seriously in their industry and seen as a professional

Outcomes of Our Services:

They're proud to show off their business to others - Feeling more confident - Attracting more potential clients as a result - Booking more clients and making more money

Imagine you're meeting your blind date for the first time. You haven't spoken to them before, seen them before - this is the first moment you're having any kind of interaction with them. Before you begin speaking, you take in their appearance. Their face, their build, hair, clothes, how they carry themself, if they make eye contact, their small mannerisms as they approach you. These first few quick moments are creating an immediate reaction in your body and how you interpret them. You may feel yourself lean in more, perk up with interest, smile, get the warm tingleys because you are liking what you're seeing!! You may on the other hand feel some hesitation, slightly cringe, doubt, draw back, feel some sort of level of disappointment. Now as we know, looks aren't everything! You may find even if you weren't attracted to their appearance initially, their personality has changed that for you and you see them in a new light. They become more attractive to you overtime. But you needed to stick around long enough to allow that to develop. Now, why am I telling you about dating when we're talking about high end brands here?! First impressions matter, and they happen within seconds. And in the online space, oftentimes people aren't sticking around longer to learn more about if they are less than impressed with that first impression. So we want to make those first seconds count. If you want your brand to be perceived as a high-end brand (therefore attracting clients who are ready to invest at a higher price point for your offers), there are a few easy ways you can create that first impression. Listen to the full episode to check them out!

Recently I had the pleasure of experiencing first hand, an entire brand experience done right. This was outside the typical online space that we spend so much of our time in. And instead was with a massage company, The NOW Massage. From start to finish I was obsessed with this company, I couldn't help but share. And NO this is not a paid promo! It was just so fun to experience successful branding out in the real world, and how it made me feel as a result. In this podcast episode I am going to walk you through the key branding areas I felt this company totally nailed. And then I'll tie each of these areas back to your own business. These key branding areas we will look at are: 1. Style & Aesthetic 2. Ease of Customer Entry 3. Enjoyable Experience & Great Results 4. Deeper Mission, Values & Culture 5. Customer Loyalty & Brand Awareness

Whether you’ve been rocking your online business for a while or are still in the daydream stage, I want to shed some light on 3 website lies you may have been believing up until now - to make sure you’re putting your time and money where it matters most with your biggest online asset. (and not getting lost in the endless “planning” stage!)

Because if you’re on your way to owning and running a successful online business (whether in travel, coaching, consulting… whatever your passion is) … … I want you to stand out in your industry and attract your dream clients on repeat!

Having a polished, professional and profitable website can be SO MUCH more accessible and easier than you may think.

Get your game face on, ‘cause in this episode I’m going to bust through these beliefs:

XX You should invest in a custom built website in order to stand out in your industry (um, nope)
XX Having lots of inspirational and informational content on your website helps convert clients (BIG depends here…)
XX Your website isn’t that important with social media these days (just shut your mouth right there!)

Over the past few months I've been in a slower phase personally in my business due to our big move and sorting out our childcare schedule. And while I haven't been outwardly producing a lot (though my team has been killing it on the design side!) - I've been really going inward and digesting so much. Slowing down in life and busineess allows you to go deeper vs. going fast and spreading yourself wider. In the process of spreading ourself wider, if we don't have our roots in deep to begin with we could end up over worked, spread too thin, and burnt out. Ive been reflecting on things like: * What my company's values are and why we're here * How we can better live our company values - which translates into * What the future looks like for both Girlboss Designer & my coaching business

In this episode I go into detail about all of the above and why I am so fired up about what's to come for the future of both companies (design business and coaching business) One of the people in the online space I've really been diving into hard these past few months that I talk about in this episode is Andrea Crowder, she has a brand called the Unruley Entrepreneur. Her approach to business and her focus on working with your subconscious has really been resonated deeply with me and I've been soaking it all up! Programs of Andrea Crowders's I've taken that I reference in this episode: 1. Regulate 2. Mantras that are Blocking Your Manifestations 3. Daddy Energy 4. No Doubt in the DMs 5. $100k in a Day Masterclass 6. The Pleasure Model (currently going through this one!)

 It’s my first podcast episode after making the big move from Australia to the States! I’m giving you a little behind-the-scenes look of our first few weeks here, and then sharing my journey of buying my car. Some interesting mindset shifts popped up throughout this process, including limiting beliefs, spending money according to your values, and so much more.

I almost named this episode Finding Alignment as a Mom, and quickly changed it to Creating Alignment because let's be real - we rarely just "find" time to put ourselves first these days! I find it funny when people say "I just don't remember what like was like before having my child! I can't imagine life without them!". And I'm like, O I remember. And as much as I love being a mom and my son - that life was pretty damn good too! Gone are the days of naturally waking up, going about your morning as slow as you'd like, spending whatever time you need to get into a really good feeling place before beginning your workday. Beyond any scheduled calls, I used to flow throughout the morning and day, and create a schedule that best suited me. Maybe I'd throw in a meditation and journaling session before emails, or go get my nails done or a massage in the middle of a weekday. I let my intuition guide me and had so much freedom. I used share all the time about prioritizing your self care and your energy before others so you can show up as your best self. Then, I became a mom. I'll share a few ways I've found helpful when creating more time for YOU - to do the things that light you up and bring more alignment into your life in this episode!

Welcome to today's episode where talk about websites specifically designed for coaches. Whether you're a business coach, mindset coach, health coach, or consultant, the coaching industry offers so many different varieties and little niches.

As the coaching industry continues to thrive, it's not uncommon for coaches to encounter challenges when it comes to their website. Perhaps they've previously worked with a web designer who didn't fully grasp their business or understand their unique requirements. This disconnect can lead to frustration and difficulties aligning their vision with the website creation process.

In this episode, we'll explore the essential elements every online coach should consider for their website. Join us as we discuss the six must-haves that will elevate your online coaching presence in today's world.

Today I have a very special guest on the podcast, Olga Blias! Olga is a Master Transformative Life Coach, and her expertise lies in Mindset Mastery and Manifestation. I worked with Olga earlier this year as my coach, and she was actually the coach who trained me in my NLP certification back in 2021. She supports countless clients align with their true selves and manifest their dream life. She is your answer when you want to break free from negative states and feeling stuck and consciously manifest your goals and dreams. She helps you step into the most powerful version of yourself. Olga shares her story and how she began her journey. We talk all about how you already have all the answers you need inside you, how to overcome fears, free yourself from stuck state, how to start making positive changes in our lives and how to create powerful and permanent shifts. Confidence and success has a unique meaning for every single Soul, and Olga shares practical tips for those beginning to embody the identity of the most successful, joyful version of themselves, and it's way easier than you think!

Next week I'll be getting on a plane to move back to the States after living in Australia for almost 6 years. Whenever we have these big life changes where we're beginning a new chapter, it's fun to look back and notice how we've changed over the years.

I moved here in my late 20's with just 4 suitcases that held my life, and a little bit of freelance design work to pay for the bare essentials. I'll be returning as a wife, a mother, a design agency owner. But so much more has changed beyond the titles and what's on the surface. That's what I want to share with you guys in today's episode.

Growing a business also becomes a huge crash course in personal development. It requires you to expand yourself and get our of your comfort zone in ways you may not have otherwise done.

Since launching/growing Girlboss Designer, I've gone further and further into the world of self development - much more than I had ever done when I had a "job".

When I look back over my time here in AU, I've done SO MUCH development! From the more practical side with business and strategy programs - to the deeper internal work with mindset, subconscious work, deep healing and manifestation.

Working on myself in all of these areas has changed not only how I view myself, how I operate in my life and the results that I see, but also how I interact with others and even my bank account.

Today we're discussing our favorite and most-used platforms and systems that we use with Girlboss Designer. I get asked about this regularly from our clients and on consultation calls. Either someone is creating a brand new business and they need to get everything setup fresh - or they’ve been running their business for a while but more manually and they’re ready to streamline.

I've compiled a list of our favorite tech tools and platforms and organized them by category.

First we’re talking about Business Management tools (from CRMs, to calendars and tasks), then Finance & Legal (payment processors, managing finances, running payroll), then Websites & Courses (platforms for running both), and finally Marketing & Creative (email marketing, creating graphics, getting photos etc).

Want to cut your time spent creating marketing content down to just a fraction of what you're currently doing? We want to focus on creating 1 piece of very high value, well thought out content - and then spin that into 12+ other bits of content to be shared across all your marketing platforms. This is all about working smarter, not harder. Don't miss out – tune in now!

I’m back with a Part 2 of what it’s really like to live in Australia! After recording the first episode about what it’s really like to live here, I kept remembering so many more things I could have shared with you all.

Like for example, I never even addressed the whole deadly animal, snake spider conversation! We’re that and so much more today. I also share more of the fun Aussie slang and lingo.

Today’s episode is all about what it’s REALLY like living in Australia. The recording of this episode has been on my to-do list for probably years at this point, and I’m glad I waited because now I have even more experience living here and what it’s like!

By the time we move back to the States in July 2023, I will have lived in Australia for about 6 years. First in a small coastal town called East Ballina, and then in Sydney (both in the city and now in the Northern Beaches). I’ll be sharing a bunch of fun tidbits about what life is like here, some comparisons between AU and the US, and address some common questions or misconceptions I hear!

Then at the end, I’ll share a bit about learning the lingo. While we speak English here in OZ, there is a lot of fun Aussie slang that is so fun and some of them hilarious.

I found after recording this that there were many more things I could have shared, so there is a Part 2 coming out next!

Naming your business can feel like one of the hardest steps in the whole process of creating and launching your brand! You may feel like you're going in circles and getting no where, and it can be so frustrating! I've been there, done that. I'm going to break down the key components to consider when creating an impactful and successful business name. This is a topic I talk about pretty often since many of our clients at Girlboss Designer are creating new businesses. We've covering using your name vs. a new name, trademarks, URLS, social handles and more in this episode! Also, I've created a free Name Your Business Cheatsheet to go along with this episode! Go to girlbossdesigner.com/bizname to grab your quick and easy copy of everything we're chatting today. Other mentioned resources: * Join the Captivate with Color Workshop: https://brandyourvision.girlbossdesigner.com/workshop * My trademark attorney, Brand Law Boutique: https://brandlawboutique.com/

Do you have any places in the world that you at some point used to absolutely LOVE, and then you revisit them and that feeling is no longer there? You come back to that place to relive those moments a little and it feels different. The place itself may have not changed much, but you've changed. You've experience more. You've explored more. Have you ever felt this way before? This has happened to me a few times over the years, and I wanted to share in case anyone else relates. In this personal podcast episode I'm sharing my two places for me that I've had this experience with big time. Two places in the States that I used to be obsessed with and have so many fond memories of, and now it's just not the same.

Choosing a Niche market in business is essential for standing out in the crowd, and for making it clear to others what you do and who you work with. Another huge benefit of getting more specific with your Niche is it will add so much more depth and content to your messaging! And the more connection we can create with our ideal clients, the more they will trust us and be more likely to take action in working with us or making a purchase. In this episode, I'm giving you the rundown of what you need to consider when choosing your niche market. Want our Niche Market Cheatsheet? Go to girlbossdesigner.com/niche to grab it for free!

It's a big announcement today, we are officially moving back to the States this year in July! After nearly 6 years of living down under in Australia, I'm returning back to my homeland to live. I arrived here in Australia back in 2017 with no business, dating my Aussie boyfriend and no idea how things were going to go. And I'm moving back with a design agency, a husband and a baby. In this episode, I take you through all the details with the big move: * WHY we're moving * WHERE we're moving to (it's somewhere I've never even visited before) * and HOW I'm feeling about everything * + a quick little back story about how I ended up living overseas in the first place in case you're newer to the podcast

Drum roll please … we’ve been working behind the scenes for months on something special—and now the big reveal is ready for you!

We’re known for creating beautiful brands for our clients, but this time, we’ve given GBD a facelift.

Introducing the new, elevated version of Girlboss Designer—complete with a brand-new website experience.

In the episode, I walk you through what’s different about our new website setup that I’ve never seen done before, plus the new design templates and courses we’ve added.

We hope you love the new tailored experience as much as we do!

If you were a new mom also running a business then this is the episode for you. First of all, why do you think classifies you as a new mom? Is it being in the first year of motherhood? Is it the first six months? Is it the first two years? Who freaking knows. I feel like so much is changing all the time with being a mom and what stage are kids at and also balancing all of that with running a business. From my perspective, while recording this our son Jack is 15 months old at this point. So I have 15 months of experience running a business while also being a new mom. In this episode, I’m going to be sharing my top five tips to hopefully help you along your own journey in this new exciting, incredible, and also really difficult stage of life.

In this episode, I am pulling back the curtain and letting you know where we get our clients in Girlboss Designer. Not only will this be helpful to have an insider's peek into what’s working for someone else, but also I want to give you some tips on how this can relate to your own business. Knowing exactly where your clients are coming from will help inform where to put your marketing efforts, and where you can put certain efforts to the side and not worry about them for the time being. I have seen where our clients come from shift and change some over the years, so I like to do a review once a year to see what the trend is lately.

I’m going to give you three different categories of data from our client CRM system, Honeybook.

Before I can share how you can attract luxury clients through your branding, we need to understand what branding actually is! Here is a quick recap to refresh your memory... What Branding Is: * The impression you give to others * How others perceive you and how you're remembered

We then create this impression on others through our Visuals, Messaging and Content. These are the key areas I am going to walk you through in this episode. I also wanted to dive into a little bit about what Luxury actually means.

Back in December 2022 I treated myself to a mini work retreat here in Sydney. I went away for the weekend, away from mom duties and my typical environment at home, and immersed myself in creating the new version of Girlboss designer. I snatched up an amazing hotel with an incredible view of the city, and I’m so excited to share the ins and outs of my weekend with you on today’s episode, as well as share my tips on how you can create a similar experience for you if this sounds like something you’re interested in doing. I also hope this is an inspiration to any moms out there who are running a business, that you too yes can get away from the weekend and treat yourself.

So you’re so ready to get that website launched ASAP? After working with hundreds of clients with Girlboss a Designer, this is usually the timeline people put in their inquiry form. And while of course, we want that website live sooner than later, we also wanna make sure that the process goes a lot more smoothly for you and for it to feel more enjoyable. Here are our top three tips for making the process faster, easier, and just better overall.

As were entering into a whole new year I’ve been reflecting on the previous year and looking ahead at how we will do things differently in 2023. Whenever you are working toward goals and business, or goals in life, it’s important to be conscious of certain patterns and ways of working that are not serving your bigger vision. In today’s episode, I am sharing the changes we are making this year in the Girlboss designer design business as well as Shifts I am making on a personal level.

In this episode of the podcast I am sharing about some really difficult times from 2022. A few months ago, to be completely transparent, things kind of felt like they were falling apart. I’ll walk you through exactly what was going down in business, how I was feeling about it all, and how I navigated everything. The reality is - difficult times are a part of the game when you’re in business. With all the success and the highs, also come the periods of lows and struggle. And sometimes, when things feel like it’s all going wrong, it’s actually just the universe re-organizing things for how it was meant to be.

From doing all the things and feeling lost and frustrated in her travel business - to niching down, owning her expertise and creating her dream brand.

In today's episode, I am interviewing Lisa Fitzgerald from Fitzgerald Travel who specializes only in cruise vacations along with her business partner Lisa Collins, they’re the two most cruise-knowledgable Lisas around!

Lisa shares the ups and downs of her journey - and her lessons and story is relevant no matter what industry you are in with your business.

I recently did a poll on Instagram asking everyone what type of content they’re interested in for the podcast - And strategy got the most votes! It’s no surprise since so often we are wanting to know what can we DO to grow our business and get more clients. In this off the cuff quick episode I’m giving you my number one strategy tip that you can apply today to get you closer to your goals. And I promise you… It’s definitely not what you think!

Running my business looks very different in the day-to-day now that I'm a mom! I take you behind-the-scenes to have a peek into a typical week of balancing client projects, creative direction, course relaunches, marketing and team shifts, all while chasing after my 10 months old son. I'm sharing what my typical schedule looks like, how I plan for the week and what we're currently working on in my design business, Girlboss Designer.

Welcome to the NEW Align & Amplify podcast! The name has officially changed over from Create Your Destiny, and I give you a rundown of the reasons why in this episode. I also catch you up on what I've been up to over the last 5 months while I've been on hiatus from the podcast - including a trip back to the States FINALLY after years of being separated from my family.

Take an open behind-the-scenes look at how I've been doing managing my design agency and personal brand with a 5 month old baby. It's been a huge adjustment coming back to work while still being the primary caregiver for our son, Jack! In this episode I am sharing my struggles during this time, decisions I've made about the 2 businesses for the upcoming months, and some mindset shifts I've been working through.

There is no way around it, at some point in running your business you’re going to end up having some type of negative client feedback! This is especially true if you’re offering a service such as branding, website design, copywriting, or any type of service-based business. Getting feedback from the client is part of the project process, and it’s inevitable that sometimes they’re just not gonna love it. And as much as we don’t wanna let it get to us - sometimes it does because we’re all human! In this episode I’m gonna give you some tips with dealing with negative client feedback so you can move past it, learn the lesson you need, and keep being awesome at what you do.

Where are my creative entrepreneurs at? This episode has been created for those website designers, brand designers, photographers, copywriters and any other creative business owner who wants to grow your business this year. Whether that means getting consistent clients, hitting $10k months, six figures or whatever that goal looks like for you - financial growth is going to require you to grow in other ways too.

Today I’m sharing with you three things that are extremely important that you’ll need in order to grow your creative business this year. This doesn’t mean just another strategy to attract more clients, or talking about how to be consistent. We’re going deeper in this episode below the surface.

Today’s episode I’ve put together just for our travel industry women! We are in a brand new year and if your website is on your to do list at all this year, I wanted to point out a few signs that it might be ready to get your website live sooner than later. These are actually some common mistakes that I see very often when clients are coming to grow us designer to have us launch a brand new site!

I’m so happy to be finally recording this episode for you all about my transition into motherhood. Baby Jack will be three months officially in just a few days, and while I’m still so it’s so new to the whole mom journey I thought I wanted to share how it’s been for me in this early stage. I want to give you a behind-the-scenes peek into how Jack’s been so far as a baby and how the first few months have been going for me overall.

I have a special guest on this episode! If you hear any breathing or little funny noises, it's because little baby Jack was with me during the recording, all snuggled up in a wrap on my chest right by the microphone. This was my first episode I've recorded since he was born and it's been on my mind for a while to share his birth story with you guys.

So here we go with Jack's whole birth story!

The homepage is often people's first impression of you and your business when they come to your website. On the homepage you only really have a few seconds to hopefully spark some interest and keep them looking further - vs. going elsewhere never to return. In this podcast episode I'm talking you through the top Do's and Don'ts for your website's homepage, so you can attract your ideal clients and spark their interest to take action!

Do you ever stop and think about this?

Every decision we make, action we take, thought we embrace, and beliefs we choose to keep are all shaping us into the future version of ourselves.

But who is this person anyways? Who are you actually becoming?

Do you have a vision for her - or are you allowing her to develop by default?

What do the choices you're making today say about the person you're becoming? If this feels like a new concept to you - I'm going to help you break this down into 3 parts. Listen to this episode to check them out!

Today on the podcast we have Sydney Young and we're chatting about workflows and systems for your service based business! I have a sweet spot for this guest because she is one of my past coaching clients, so she's extra special to me. I'm really excited for all of the knowledge and the tricks and the tips that she's going to share with you today.

Did you recently launch your site and you're wondering why it's not on the first page on Google when you search for yourself? Same reason! It just takes a little time. And unless you have a business name that is extremely unique, it's very likely there are other websites out there with similar keywords and combinations of words that have existing on the web longer, and therefore, will come up sooner than you. SO - how exactly do you get these people to your website sooner than later?!

I am so excited to share this episode with you because it's definitely a new topic that we have not covered yet on the podcast. Are you someone who has been thinking about writing a book, started writing but you're feeling stuck, or maybe writing a book has been on your vision board but it just feels like this big far off thing?

If any of that sounds like you, this is definitely going to be the perfect episode for you! Our guest today Jessi Beyer is an award-nominated international speaker and author.

I am officially just a few short weeks away from my due date! It feels like only yesterday I was in disbelief I was actually pregnant, and here we are about to meet our baby boy at any time now.

In this solo episode, I'm going to be taking you through what I've been doing to prepare for maternity leave as a business owner. It's totally different than putting in for maternity leave while working for a company.

Get ready to laugh and be educated on some seemingly confusing topics with today's guest, Kira La Forgia. Kira and I met in the Aligned Business Mastermind this year, and I hired her a few months back to help me make the transition from solopreneur with contractors supporting me, to official CEO running a payroll. I was happy to get Kira's help to make the process SO much easier and streamlined. Let's get to the episode!

If you're wanting to grow your business beyond yourself to be more scalable - at some point it will be time to hire help.

This is such an exciting AND scary time. The ideal of letting someone else come into your business you've built can feel intimidating and risky.

Just know it's an essential part of graduating from solopreneur status - to becoming the true CEO of your online business.

In this episode I'll be letting you in behind the scenes of my personal experience with hiring help - starting with a simple VA and then having our first official employees.

I'll also take you through the 5 Steps I would suggest taking if you're brand new to outsourcing. This will help you figure out: What tasks to actually outsource according to your own genius zone, where to find these people online, and what to expect with onboarding.

I have a very special guest today - my friend and past mastermind sister Aurea Almeida! Aurea and I met through a mastermind back in 2019 (I think) with another one of my now friends here in Sydney, Hayley Tapper. We had the pleasure of hanging out in person during our mastermind retreat in Byron Bay, Australia, and while we've stayed in touch from afar since, I cannot wait to be reunited in person one day again. Aurea is a Brand and Business Coach who helps entrepreneurs create massive growth in their business through magnetic personal branding.

In today's episode we are hopping over to the design side of things, which is really fun change of pace from all the mindset related content that we've been doing a lot lately. We're going to be talking about color psychology and how you can use it when it comes to branding your business today.

I am thrilled to share today's guest with you - and to be honest this episode has been a LONG time coming! I sat down to chat with Andréa months ago - and while the Align & Amplify launch lead-up took over the podcast episode content for a bit - I am thankful to be back to releasing some interviews, and this is a powerful one for sure! Andréa A. Michel is an intuitive transformational coach, certified life coach, certified NLP practitioner, speaker and retired corporate controller (accountant). She helps high performers/high achievers heal while discovering their purpose and pursuing their passion so that they can create more happiness, make more money, and live an abundant life.

In this episode I'll walk you through the traits of the Aligned and Amplified CEO Mindset. I shared this as the Day 2 topic inside the A&A 3-day challenge and enjoyed it so much I figured, why not share it with everyone on the podcast! It's time to combine the strategy work with the mindset, so you can grow your online business in a way that compliments your unique self, so you can thrive on your way to success.

We've been taught to work harder, hustle more, grind it out, MAKE it happen. But if you're feeling over the hustle life and craving your balance in your business and life - this podcast episode is for you!

Been hearing about other entrepreneurs using hypnotherapy as a tool and wondering - WTF, how does that work?! There are a lot of assumptions and misconceptions about what hypnotherapy actually is and how it works, so in this episode, I'm getting you up to speed with the hypnosis hype!

But first, how did I get involved in this in the first place?

What Hypnotherapy IS NOT?

And how Hypnotherapy can help you reach your life & business goals?

Listen to this episode to find out.

Are you finding yourself repeating the same patterns in your business or life?

We all find ourselves in "stuckness" at different points throughout our journey where we're not moving forward.

And sometimes - we can't seem to put a finger on exactly why.

Very often when we're repeating patterns and can't more forward, there is a little sneaky underlying limiting beliefs that is blocking us.

In this episode, I'll discuss 5 limiting beliefs that could be holding you back.

Have you been seeing people claim to have manifested their dream life, business, car, designer bag, trip, partner, money, etc? Wondering if these people are just better manifestors than you? Or maybe you're still confused at exactly what manifestation even is! This is is what we're covering in todays podcast episode.

You may have started your service based online business for more freedom! But before you know it you're overloaded in the 1:1 work, and feeling so ready for more scalable offers. You want to have the course, digital products and other offerings that allow you to grow your business beyond yourself into multi six figures and beyond. But you can't seem to move your ideas forward. In this episode I'm sharing my own journey and where you could be getting stuck in the 1:1 instead of scaling!

You may have heard me getting more and more into the mindset talk on social media, in particular working with your unconscious mind. One of the certifications I received in my recent completed coaching program is for NLP - Neuro Linguistic Programming. The language and programming of our minds! As an certified NLP Practitioner, we work with the unconscious mind to create big and lasting change in our client's lives on a deeper level. But what is your unconscious mind and why does it matter? That's what we're diving into in today's episode! What we'll be covering in this episode: * What is your unconscious mind? * How does it work? * Why this matters? * Few tips when working with your unconscious mind

My little secret for the past few months is officially out there - I'm pregnant! Our first baby is due early October and I wanted to share my experience with this first half of pregnancy with you - the good, the bad and the very surprising moments.

I hope sharing the behind the scenes details of my story connects with someone out there :)

The marriage of the multimillion-dollar business strategy and spirituality can be the key to achieving that financial freedom and satisfaction.

Kim is a spiritual leader and transformation expert. She offers the ultimate marriage of spirituality and multimillion-dollar business strategy to help successful business leaders achieve their birthright of brilliance, legacy, and financial freedom. We share the same passion in following our intuition to create success, relying on and trusting our own inner knowing when it comes to making business decisions.

In this empowering conversation, Kim shares her thoughts on operating from your inner knowing. There will still be problems that will come up but intuitiveness gives you much more power. You become bigger than these problems. I love it when she mentioned that trusting yourself is the money generator.

I have something to admit everyone… I have our first male guest on the podcast today! He was actually one of our first male website clients with Girlboss Designer as well - which goes to show stepping outside your “ideal client” avatar is 100% okay when it feels exciting and in alignment for you.

Joseph James is an international mindset coach, business mentor and the founder of MMS Academy, a premiere online school for business owners who want to take their mindset and income to the next level.

Learn more about his money, mindset, and strategy coaching and unleash yourself of those limiting beliefs. He has great advice towards the end. I know you’ll love it, too.

Stuck wondering what your freebie opt-in should be about? Or are you not even sure why you need one? These are very common questions we hear from website client with Girlboss Designer - especially from those who are more new to the online business world. And I've got you covered in this episode!

I have a special guest on the podcast today, Emily Matras from Bon Vivant Copy! Bon Vivant Copy is a copywriting and content marketing studio that helps travel professionals create profitable, sustainable businesses.

In this episode Emily shares her journey and how she ended up in this awesome niche market of copywriting specifically for travel advisors.

We have Merel Kriegsman on the show today as we talk about women and money. I know it’s one of your favorite topics as well, that’s why I’m so excited to share this episode with you. I can’t wait for you to be inspired by all of Merel’s wisdom and knowledge.

You’ll definitely learn more in this episode about women and money, and how to break the chain of generations of scarcity, and the toxic money cycle.

Boundaries can feel like a tricky thing to put into place in your business. We don't want to come across as being rude or overly strict - but what's so important to realize is boundaries are there to support everyone involved. They're there to allow you as the business over to run your business in an effective, efficient and stress-free manner. They're there for your team and your clients so everyone knows what expected of them and have clarity with their part of the process. In this episode I will be sharing some of the most important boundaries I've implemented in my business (most of which I learned the hard way!).

Join today’s packed new episode as my guest Debra McCreedy and I talk about why coming back into alignment is so important as business owners, in particular for creative business owners.

Debra is actually a past branding/website client of ours at Girlboss Designer! When we dove into her ideal client during the branding process it was funny how I am exactly her ideal client - down to some of the smallest details. I loved working with Debra to bring her brand to life and I know you will be so drawn to her energy and message she shares in this episode.

Today on the podcast I’m chatting with Allie Bjerk about how selling tiny offers can turn into a million-dollar business. I actually took her Tiny Offer masterclass at the start of 2020, and was a huge reminder for me to really start implementing her incredible strategies and joining her program.

Join me and Krystal Woods in this exciting new episode all about Human Design. If you’ve been following me on social media at all lately you may have noticed Human Design being one of my new obsessions, so I couldn’t wait to dive into this topic on the podcast.

In this episode, I’ll be sharing with you all about how to plan a successful brand photoshoot. I've done a few brand photoshoots at this point for Girlboss Designer and the Kristin Richards brand, so I definitely have some tips up my sleeve to share with you so that you can make this investment worth it.

The Kristin Richards brand in launched! In this episode, I’ll walk you through what’s been going on behind the scenes.I wanted to start with a 1:1 coaching and eventually turn it into a group coaching program and a mastermind. BUT, I wanted it to have a clear foundation of what my coaching program is about. So, all of my ideas kept pouring together and unfolded into my signature coaching program named Align and Amplify, which is all about creating an abundant business and mindset with more flow and less hustle.

You’ll also learn the gist about the four steps we go through in the Align and Amplify method:

Awaken
Align
Action
Amplify

Other topics we might cover in the Align and Amplify coaching program include different strategies such as using human design to thrive, choosing your aligned niche and market, creating services and program packages, pricing your offers, business systems and flow, marketing your business online, and outsourcing or hiring a team.

On the mindset side, we’ll tackle what alignment really means for you, establishing abundant money beliefs, using the law of attraction to your benefit, manifesting what you want, receiving and allowing support for your business, connecting to your intuition and higher self, using meditation and breathwork, and working on your self-worth and belief.

Check out more of these at www.kristinrichards.co.

On a personal level, I’ll also share with you in this episode our interesting journey to deciding whether we stay in our current place or find a new bigger home. This story is a good example of knowing your human design and using it in making good decisions.

There are some big changes coming your way for Girlboss Designer and my new personal brand, Kristin Richards! In this episode, I’m giving you the rundown of what you can expect as we move into a much needed new year for 2021.

My new personal brand, Kristin Richards, will be launching in January 2021! Under the new Kristin Richards brand, I’ll be opening up my Business Coaching Program that will combine mindset, intuition + strategy!

While Girlboss Designer’s main focus is staying the same - the company will transition into an agency style.

Interested in working with Girlboss Designer to design your brand and website? We are currently filling our last spots for January and moving into February 2021! Visit https://girlbossdesigner.com/contact as a first step so we can chat about the best package for you and your biz :)

Join our community: https://www.facebook.com/groups/createdestiny

Learn more about me & the biz: https://girlbossdesigner.com

Connect on Instagram: https://www.instagram.com/girlbossdesigner/

In this episode of the Create Your Destiny podcast, I’m sharing a few of the things you may want to consider when looking for and hiring a website designer.

After going through so many consultation calls in my web design business - I see the same mistakes or ah-ha moments happen with potential clients on the calls over and over again. Either they’ve made the wrong decisions in the past and we are needing to redo their existing website - or they’re doing this for the first time and certain things just never crossed their mind in this exciting process.

Either way, I hope this helps you along your journey to finding the right fit for you so the process can be as smooth and enjoyable as possible!

Interested in working with us to design your website?

AMAZING! We are typically booking 1-2 months in advance (told you lol) so let’s jump on a call ASAP to chat about your business and which of our packages is the right fit for you.

Join our community: https://www.facebook.com/groups/createdestiny

Learn more about me & the biz: https://girlbossdesigner.com

Connect on Instagram: https://www.instagram.com/girlbossdesigner/

In this episode, I’ll be sharing with you the top 3 lies you’ve probably been told when it comes to branding your business. I’m hoping that this helps you find clarity about what exactly branding is, and potentially saves you some time and money too.

That is why I’m so excited to launch my Brand Your Vision course which is designed for someone who is in the early stage of business and wants to have some guidance while DIY-ing the branding process in the right way.

If this is you, you’ll basically get a professional designer perspective and excavate deeper on your business vision for a much affordable price while you’re launching your business.

Enrollment doors are opening next week for one week only. And, in the live launch, you’ll be able to get in a Facebook group where you can share your ideas and the things you’re working on. You’ll also be able to join a group call for each module for Q and A’s, feedback. You’ll also get all the goodies I’ve prepared for you.

Join us LIVE and get a chance to have a 1:1 session with me and get a hands-on tweak with me.

Sign up for the waitlist: https://girlbossdesigner.com/branding-course-waitlist

Join our community: https://www.facebook.com/groups/createdestiny

Learn more about me & the biz: https://girlbossdesigner.com

Connect on Instagram: https://www.instagram.com/girlbossdesigner/

I am excited to share my interview with Melissa Melrose, an Intuitive Healer, Life Coach and Breathwork Facilitator. She guides us to re-connect to ourselves through the Power of our own Breath.

Many of us take for granted what breathing exercises can do for ourselves. So, in this episode, Melissa shares about what the breathwork is and what it can do with our thinking and stress levels, and healing past trauma in our lives.

I also share how I had difficulty accessing my emotions when growing up and how much affected I was when my parents got divorced. Simple daily breathwork helps me re-connect with myself. And, I’m proud of myself for not totally breaking down.

WEBSITE: www.melissamelrose.com

INSTAGRAM: http://instagram.com/themelissamelrose/

FACEBOOK: www.facebook.com/themelissamelrose

Join our community: https://www.facebook.com/groups/createdestiny

Learn more about me & the biz: https://girlbossdesigner.com

Connect on Instagram: https://www.instagram.com/girlbossdesigner/

Kailey Jacomet is a business attorney, wife, mother, and host of the podcast On Her Way Up. She helps entrepreneurs protect their businesses legally with trademark registration in her law firm, Brand Law Boutique, and contract templates for their niche through her one-stop-contract-shop, Contractista. In this episode Kailey shares the key practical steps you should take to legally protecting your business - no matter if you're launching something new or are a few years in. From business registrations, to trademarks, client contracts, and so much more - she is taking us through it all. WEBSITE: www.brandlawboutique.com
CONTRACT SHOP: http://www.contractista.com?aff=3 Join our community: https://www.facebook.com/groups/createdestiny Learn more about me & the biz : https://girlbossdesigner.com Connect on Instagram: https://instagram.com/girlbossdesigner

How to know whether a template based website or a fully custom website is the right fit for you. There are so many options out there when it comes to creating the website for your business. You’ve got to decide between website platforms – then from there you decide if you want to DIY the process or hire help. Then even when you DO hire help – do you still utilize some sort of template or have a custom website created? These are the questions we'll be answering in this episode.

Girlboss Designer Template Shop: https://shop.girlbossdesigner.com/

Girlboss Designer Website Services: https://girlbossdesigner.com/services

Nicole Cecchi and her husband, Mike Cecchi, are a husband and wife team that own and operate Lovely Luxe Rentals, an event rental business serving primarily Pennsylvania, New Jersey, New York, and Connecticut in the United States. Lovely Luxe Rentals provides charger plates, dinnerware, glassware and flatware for weddings and other special events, in addition to creating dessert displays, escort card displays, and other creative vignettes with their collection of bar carts, shelving, cake stands and other display items. In addition to Lovely Luxe, the Cecchis also own Lovely Ring Boxes, which sells heirloom velvet ring boxes.

www.lovelyluxerentals.com
instagram.com/lovelyluxerentals
etsy.com/shop/lovelyringbox
use the discount code GIRLBOSSDESIGNER for $5 off

Join the community: www.facebook.com/groups/createdestiny
Learn about Girlboss Designer: www.girlbossdesigner.com

Has your business outgrown your current branding/website? Does it represent your style and vision?

Do you like the way your business looks and feels?

Are you hesitant to share your website with the world?

Your business might be ready for a rebrand! Don't forget to take the quiz.

https://girlbossdesigner.com/rebrand-quiz

   Should you be blogging for your business?   Maybe you've heard it's something you SHOULD be doing, but you're not really sure why.    Or you're wondering if it's even worth the effort.   In this episode I'm sharing how creating content for our business's blog will benefit you now and in the long run"

Been thinking about creating your own online business? Already started the process of launching a business but feeling stuck and overwhelmed? In this episode I take you through the exact areas you should be focusing on in the early stages, so you can launch a business that will stand out and sell out.

https://girlbossdesigner.com/branding-course https://girlbossdesigner.com/branding-checklist

In this episode I am sharing how we’ve managed to create a dreamy wedding for a fraction of the cost. I don’t want to give away too many of the juicy details in the description but let’s just say I am still in awe even now about how certain opportunities had flowed our way in the process. Still when I tell people about what’s happened I am in slight disbelief.

The Venue at Daisy Hill: https://www.daisyhillvenue.com/

Join the Community: https://www.facebook.com/groups/createdestiny

Learn more about me & the biz : https://girlbossdesigner.com

Connect on Instagram: https://instagram.com/girlbossdesigner

Your website words and brand messaging can make or break your business. While the design of your website is what attracts your ideal client, the words themselves is what will seal the deal and get them to connect and work with you. As a web designer myself I've seen over and over my clients struggle when it comes to writing their own website copy (btw website copy mean the website words!) so I couldn't think of a better guest to bring on than copywriting strategist Kayla Dean. Kayla is sharing her top tips for making your website words a success!

Are you an introvert or an extrovert? I've had a lot of people act surprised when I share with them I'm a TOTAL introvert. Maybe we assume because someone's launched their own business, they've put their face out there in the world and they show up on a podcast or on live video that they must be an extrovert and thrive off of this spotlight. What people aren't seeing behind the scenes is after any type of extended person-person interacting I need some MAJOR alone time. For us introverts we can get very energetically drained by being surrounded by other people, both digitally and in-person. In this episode of the Create Your Destiny podcast I'm sharing what exactly it's like living life and running a business as an Introverted Empathic business owner and how it actually has some surprising benefits!

I have a 14-19 hour time difference between most of my clients with Girlboss Designer. Since moving across to the world from Atlanta to Australia I’ve had to adapt to running an online business overseas with dramatically different and constantly changing time zones. Luckily I’ve got some tools and tricks up my sleeve to share! Wondering how it’s possible to run a business full time from the other side of the world? This episode is for you!

Join the Community: https://www.facebook.com/groups/createdestiny

Learn more about me & the biz : https://girlbossdesigner.com

Connect on Instagram: https://instagram.com/girlbossdesigner

Let's recap 2019! You’ll get the nitty gritty details of exactly how the year went for my business Girlboss Designer. I’m sharing insights like how many clients we served this year, our top lead sources for clients in 2019, new launches, the things I STOPPED doing this year plus of course the top lessons I learned and top celebrations. Come be nosey and get the behind the scenes look at my branding and web design business from 2019.

Join the Community: https://www.facebook.com/groups/createdestiny

Learn more about me & the biz : https://girlbossdesigner.com

Connect on Instagram: https://instagram.com/girlbossdesigner

WE ARE MOVING!!! Yep my fiancé Stephen and I are about to pack up our home and head south to Sydney next year. In this episode I’m sharing all the details why we’re moving and the emotional rollercoaster I went through with how it’s going to go down. Moving is always bittersweet and I am sad to be letting go of our first home together and being a bike ride from the beach. It’s such a lesson in being grateful everyday for the little “normal” things in life we can so easily take for granted.

This week I’m sharing lessons I learned from my mom that I bring into business, and life! No she is not actually joining me on the show - she actually has no idea I even made this episode. And honestly.. I am pretty sure she’s never listened to this podcast EVER! But regardless of my mother’s own level of interaction with my digital world (zero - she’s old school) - there are certain key pieces of advice she ingrained in me growing up that I still hear in the back of my head today.

Don’t tell my mom I’m saying this, but even though back then I rolled my eyes at his and never wanted to be told what to do - these nuggets are pretty damn valid. Isn’t that how it normally goes though - our moms annoy us with all their advice for YEARS until we realize crap… she was totally right about this.

Join the Community: https://www.facebook.com/groups/createdestiny

Learn more about me & the biz : https://girlbossdesigner.com

Connect on Instagram: https://instagram.com/girlbossdesigner

In this raw and real episode I’m letting you guys in behind the scenes to what’s been transforming in my mindset and my business these past few months. With my first ever online course launch happening during the same time as a mastermind AND my busiest client season of this business so far - it’s been a little crazy.

Learn more about me & the biz : https://girlbossdesigner.com

Connect on Instagram: https://instagram.com/girlbossdesigner

The truth is - what’s the point of having a website if it’s not going to bring you more business, right? When your dream client finds their way to you, we want them to : 1- Be curious and intrigued to learn more. 2- Actually read some of your website copy you worked so hard to write. 3- Sign up for your free valuable offer. 4- Contact you for a consultation - DUH!

But this doesn’t just magically happen unfortunately. We need to make sure your website has the key elements to bring them through the journey to take action! In this episode I‘m letting you in on what all goes into making your website do all the good things it’s supposed to. This way you can set it up for success from the beginning - or make any needed changes. Then before you know if you’ll be booking clients with ease.

To grab the website success freebie to go along with this episode: https://girlbossdesigner.com/website-checklist

My fav Stock Photo Membership for Girlbosses - Haute Stock: http://bit.ly/HauteStockGBD

Learn more about me & the biz : https://girlbossdesigner.com

Connect on Instagram: https://instagram.com/girlbossdesigner

Are you dreaming of quitting your 9-5 day job in the office to go pursue your dreams? Well a few years ago so was I… AND I DID. In this episode I am sharing my behind-the-scenes story of the exact moment I knew I was 100% done commuting and working a 9-5 job. I’m sharing all the thoughts going through my head at the time, how I went about leaving, and then what happened afterwards.

The most important takeaway from this is nothing happens for you unless you take action toward it. All the thinking and the dreaming and wishing will get you nowhere in reality - it’s time to start doing instead!

I want to know if any of you have taken this same leap of faith into the unknown?

If you’ve left a job to pursue your dreams on your own - or if you are just dreaming of doing it - let’s connect! Come say hello and share your story with me on Instagram @girlbossdesigner

Learn more about me & the biz : https://girlbossdesigner.com

Connect on Instagram: https://instagram.com/girlbossdesigner

The reality is your branding doesn’t stop with your website. It should be carried out into everything you put out to the world - including your social media channels. In this episode I am walking you through 3 key areas to focus on when it comes to branding yourself on social. I’ll also be sharing my brand category strategy. This strategy makes it so much easier to decide WHAT to talk about content wise on social media, and adds more depth and connection to your brand as a whole.

This episode also comes with a bonus free resource, YAY! You can download the Brand Category Workbook to help you define what your top brand topics are. To get that workbook visit https://girlbossdesigner.com/brandsocial.

Brand Category Workbook: https://girlbossdesigner.com/brandsocial

Learn about me: https://girlbossdesigner.com

Connect on Instagram: https://instagram.com/girlbossdesigner

This week we’re covering a topic I know ALLLL of us deal with at any stage in having a business. I know I struggled with this when I was first getting started, then again when I was adding on other layers to my business, like this podcast. I know there are many of you out there who can get paralyzed by this fear.

We’re talking about HOW to Stand Out in an Already Saturated Market. I know you might feeling like you have nothing unique to offer. That there are SO many other people doing exactly what you want to do - should you even both?

I want to stop you right there my friend and say YES YOU DO.

There is always room for more - the more you encourage yourself with abundance the more opportunities show up for you.

Today I am sharing my top 3 tips on how to do just that.

Also don’t forget to grab this week’s freebie all about identifying what you niche market. This exercise will take you through some guiding questions to help you along the way to identify WHO exactly you want to serve.

Niche Market Workbook: https://girlbossdesigner.com/standout

Check out Girlboss Designer: https://girlbossdesigner.com

Connect in Instagram: https://instagram.com/girlbossdesigner

Self care has become a trendy discussion topic lately. Apparently no one’s doing enough of it and we should all be taking baths, drinking tea, drinking hot drinking lemon water, calling our moms, going on walks and getting pedicures.

Let me just tell you - this is NOT what we’ll be talking about today. We’re going beyond the surface and looking at some deeper levels of self care that really matter.

Check out Girlboss Designer: https://girlbossdesigner.com

Connect on Instagram: https://instagram.com/girlbossdesigner

Wondering if the entrepreneur life is right for you? Today we’re talking about the ups and downs so you can better decide if this crazy life is the right fit for you. I know on the outside sometimes it can look really fun and free - but like everything the reality is never completely how it seems.

There are some of us out there though, like myself, who are uncontrollably drawn to this way of earning a living. For me, it’s like I know deep down this is meant for me, so it makes all the downsides and sacrifices completely worth it.

But if you’re on the fence about the idea - it can be SO scary to take that leap into the unknown. Maybe you’re in a full-time job and day dreaming of doing your own thing and not being in an office anymore. This was totally me a few years ago. But here’s the thing - it’s just not for everyone.

I hope this episode will give you a little bit of insight if this might be the right path for you!

I have created a little free checklist which walks through all the points we went through in this episode. You’ll be able to check which one feels most like you and see if you rank higher for being an entrepreneur or not. We all love a good quiz so I couldn’t resist!

Get the Entrepreneur Quiz Checklist: https://girlbossdesigner.com/boss

Check out Girlboss Designer: https://girlbossdesigner.com

Connect on Instagram: https://instagram.com/girlbossdesigner

Feeling nosy? Well this week we are going into the personal stuff and chatting about our wedding plans! For those of you who don’t know Stephen and I got engaged about 2 months ago in March. I’ll be sharing the whole proposal story in a future episode when I am able to have him join me because I actually love hearing his perspective on how it all went down. But in the meantime for this episode I am sharing ALL my thoughts about our plans, where we’re thinking of getting married, dealing with pricing and logistics.

It might seem kind of early to be getting into the planning but we wouldn’t help but take advantage of being back in America this month to check venues and try to nail down a date.

Listen in to hear all about what we’re thinking as far as wedding plans and how my whole wedding attitude has changed pretty quickly from what it’s been for the past few years.

Check out Girlboss Designer: https://girlbossdesigner.com

Connect on Instagram: https://instagram.com/girlbossdesigner

In this episode we are diving into my area of expertise which is branding! YAY! I’ve actually created a bonus branding checklist for this episode so make sure to go to https://girlbossdesigner.com/branding to grab that freebie!

Now here’s the big kicker when it comes to branding your business…

Branding is not just your logo.

Branding is not just your colors.

Branding is the entire experience someone has when they encounter and interact with your business. WOAH.. pretty big deal huh?

Yes branding is your colors and your logo - but it’s also your font choices, your images, your messaging, your overall style.

It’s how you interact with a client or customer.

It’s the experience someone has working with you.

Branding is how people connect with you and how they remember you.

Branding is all about how you want others to feel.

In this episode I am walking you through all aspects of branding - including your brand colors, fonts, imagery, your messaging and how important it is to be cohesive and know who your target audience is

Grab the Branding Checklist: https://girlbossdesigner.com/branding

Check out Girlboss Designer: https://girlbossdesigner.com

Connect on Instagram: https://instagram.com/girlbossdesigner

Welcome to the first Quotes Series episode of the Create Your Own Destiny Podcast! This week I am featuring a quote from one of my all time favorites - Tony Robbins.

Our decisions are what is constantly shaping our destiny and who we will become. In this episode we’re diving deeper into one of his quotes and how the message can actually be applied to a few key areas of our lives : work, business, health & fitness and relationships.

Make sure to download the FREE Create Your Own Destiny Workbook too to go along with this episode!

Download the ‘Create Your Own Destiny’ Workbook: https://girlbossdesigner.com/destiny

Check out Girlboss Designer: https://girlbossdesigner.com

Welcome to the very first episode of the Create Your Destiny Podcast. In this episode I’m sharing ALL the details of my own journey. A few years ago I was living that typical 9-5 life, and then everything changed.

I decided I WAS DONE.

Done commuting to work to sit in an office all day.

Done letting someone else be in charge of my schedule.

Done counting down until the weekend.

Done waiting for that little vacation each year.

Done allowing someone else to determine my income.

Done having to be in the same place.

Done living where I didn’t want to live.

So I did something about it.

Since then I’ve traveled the world, started my own online business working remotely, and moved from Atlanta to Australia, just a bike ride away from the beach.

This is my full story of how it all went down!

Check out Girlboss Designer: https://girlbossdesigner.com

Connect on Instagram: https://instagram.com/girlbossdesigner