One Man Brand Radio: Recent Episodes
Ray Seggern
Ray chats with entrepreneur and education industry specialist Brad Wells on how his company Core Office Interiors has adapted to the pandemic situation and lessons we can all learn from persevering through adversity.
Ray visits with Texas Music maverick and mainstay Kevin Fowler on adapting and getting by during the pandemic - and how it's just the latest in the endless series of challenges we all must overcome.
Ray gets the lowdown on the amazing growth of Fantasy Football from one-time Austinite and UT Law graduate Sigmund Bloom.
Ray interviews Austin entrepreneur and business consultant Tim C. Nicholson on branding, corporate culture and more.
Ray interviews Hoover Alexander of Hoover's Cooking and branding consultant Tim C. Nicholson.
Ray interviews Barb Morgan of the Austin Film Festival and Robb Burley of Burleydillo Productions.
Blair Smith, owner of Dirty Dog Grooming, talks about the special connection between pets, their owners, and the services the company provides to that special member of the family.
What do you do after selling a multibillion-dollar company like HomeAway? If you're Ross Buhrdorf you take another swing and launch ZenBusiness to help the "long tail" of the small business market, those single-person businesses that need nuts and bolts expertise to succeed.
How do you raise $453 million for a startup? Ross Buhrdorf said for HomeAway, "It's easy to raise money when the business is good." He talks to Ray about his past successes and what's next with his new venture, ZenBusiness.
The One Man Brand himself Ray Seggern gives the inside story of how he helps mom-and-pop small businesses all over the country set themselves up for success as part of the Wizard of Ads Group.
Glenn Coburn of GC Plumbing Services tells Ray about how to help residential customers during the Covid-19 pandemic, and how they go above and beyond to be safe while providing the best service possible.
Jeff Smith of Austin mainstays The Hickoids and Saustex Records joins Ray to talk about the dashed plans and uncertain future of being a musician during the Covid-19 pandemic.
Livestreams, Venmo and Twitter, oh my! Jeff Smith of The Hickoids and Saustex Records talks with Ray about adapting and persevering as a musician during the pandemic.
JuiceLand CEO Matt Shook joins One Man Brand to talk about his fast-growing juice bar empire that started in Austin and has spread to all of his favorite cities in Texas.
Ray and JuiceLand CEO Matt Shook talk about the ups and downs and tough questions business owners of all sizes faced while running a small business in the midst of the global Covid-19 pandemic.
One Man Brand's Ray Seggern gives small business owners tips on how to get their vision for 2020 planned and ready to move.
One Man Brand's Ray Seggern gives small business owners tips on how to get their vision for 2020 planned and ready to move.
One Man Brand's Ray Seggern and whiskey master Daniel Whittington talks about the art of marketing the brown stuff and how to be a true connoisseur.
One Man Brand's Ray Seggern and whiskey master Daniel Whittington talks about the art of marketing the brown stuff and how to be a true connoisseur.
One Man Brand's Ray Seggern and producer Chad Swiatecki talk about the value of content marketing for small businesses.
One Man Brand's Ray Seggern and producer Chad Swiatecki talk about the value of content marketing for small businesses.
One Man Brand's Ray Seggern tells business owners about the fun and adventure that comes from making their way across the treasure map for their company.
One Man Brand's Ray Seggern tells business owners about why it's smart to push back and use a solid "no" in lots of personal and business interactions.
One Man Brand's Ray Seggern tells business owners why they need to put a premium on surprising customers when it comes to marketing messages.
One Man Brand's Ray Seggern tells business owners about the value of telling good stories to bring people, and customers, together.
One Man Brand's Ray Seggern tells business owners why it's important to limit the selling and shilling on their company social media channels.
One Man Brand's Ray Seggern tells business owners about the value in turning a business negative into a marketing positive.
One Man Brand's Ray Seggern tells business owners why it's important to make sure old habits don't override new lessons we learn but can easily forget.
One Man Brand's Ray Seggern tells business owners about the little habits, rituals and ceremonies that add up to the big shape of a company.
One Man Brand's Ray Seggern tells business owners about the seven key factors to track on the path to mastering a great life.
One Man Brand's Ray Seggern tells business owners why the ears are the best path for making an impression with a marketing message.
One Man Brand's Ray Seggern tells business owners how to craft a "faucet strategy" for more business leads and customers.
One Man Brand's Ray Seggern tells business owners how the things that hold them back can actually propel them forward.
One Man Brand's Ray Seggern tells business owners why the culture they create can be just as important as the paycheck.
One Man Brand's Ray Seggern tells business owners why the culture they create can matter just as much as the number of zeros in the staff's paychecks.
One Man Brand's Ray Seggern tells business owners about balancing big personalities, performance and company culture.
One Man Brand's Ray Seggern tells business owners why direct feedback to employees and team members is a key for excellence.
One Man Brand's Ray Seggern tells business owners about the value of special surprises for customers, and how they protect your pricing.
One Man Brand's Ray Seggern tells business owners to look out for the hidden traps and obstacles that can bring their enterprise to a screeching halt.
One Man Brand's Ray Seggern tells business owners how to overcome data dumps and get to work.
One Man Brand's Ray Seggern talks live from the Success Group Expo in Dallas with Wizard of Ads partner Andrew Harrison, and Will Brown of Brown Boys Roofing
One Man Brand's Ray Seggern talks live from the Success Group Expo in Dallas with Mike Krumm of Krumm Siding and Roofing, and Seth and Deb Chandler of Chandler Services
One Man Brand's Ray Seggern talks live from the Success Group Expo in Dallas with Scott Feller of Kanga Roof in Round Rock.
One Man Brand's Ray Seggern talks live from the Success Group Expo in Dallas with Jimmie Dale of Baker Brothers Plumbing, Air & Electric.
One Man Brand's Ray Seggern talks with old Austin music colleague Rick Carney, who has become a top-level instructor for the global School Of Rock company and is chair of the Austin Music Commission. Hear them talk about merging creative interests and business discipline, and all they've learned through the years.
Austin folks have known "Charlie Hodge" and his singular voice for years, but the man born Andrew Westerkom is carving out a new career path. One Man Brand's Ray Seggern talks with Westerkom about his business as a financial advisor for RBC Wealth Management.
Austin folks have known "Charlie Hodge" and his singular voice for years, but the man born Andrew Westerkom is carving out a new career path. One Man Brand's Ray Seggern talks with Westerkom about his business as a financial advisor for RBC Wealth Management.
With Austin musicians needing health care assistance more than ever, the Health Alliance for Austin Musicians (HAAM) has become an even more important nonprofit locally. HAAM executive director Reenie Collins talks with One Man Brand's Ray Seggern about this year's HAAM Day fundraiser, and how you can get involved.
With Austin musicians needing health care assistance more than ever, the Health Alliance for Austin Musicians (HAAM) has become an even more important nonprofit locally. HAAM executive director Reenie Collins talks with One Man Brand's Ray Seggern about this year's HAAM Day fundraiser, and how you can get involved.
At a semiannual meeting of Wizard of Ads partners, who gathered here in Texas from all over the world, One Man Brand looks at the successes and lessons they've built up over decades of working for small businesses. Roy "Wizard of Sales" Chute shares his six key factors for consistent growth and success.
Small business marketing pros Kris Hoots and Steve Thomas talk with One Man Brand about what they've learned over their years of helping nonprofits and small businesses, what each sector can learn from the other, and why "passion and belief" are essential.
One Man Brand sits down with Morty Silber, who has made his name in the branding and marketing world by producing top-notch video campaigns. His secret? Start with a great, simple message and then build everything else on top of that. For more keys to the kingdom, give a listen!
One Man Brand host Ray Seggern visits with Wizard Academy founder, and longtime business partner Roy H. Williams. In talking about lasting partnerships, Roy observes, "You have to choose who you're going to bring close to you... I often believe in them more than they believe in themselves."
One Man Brand welcomes in the giant mind of Dr. Richard Grant, who talks with host Ray Seggern about all they've learned in their 15 years of friendship and helping small businesses to succeed. From breaking down workplace personality types to looking in the mirror for honest self evaluation, Dr. Grant drops more knowledge in an hour than most of us get in a week! Take a listen and feel your brain grow...
One Man Brand welcomes in the giant mind of Dr. Richard Grant, who talks with host Ray Seggern about all they've learned in their 15 years of friendship and helping small businesses to succeed. From breaking down workplace personality types to looking in the mirror for honest self evaluation, Dr. Grant drops more knowledge in an hour than most of us get in a week! Take a listen and feel your brain grow...
One Man Brand welcomes in the giant mind of Dr. Richard Grant, who talks with host Ray Seggern about all they've learned in their 15 years of friendship and helping small businesses to succeed. From breaking down workplace personality types to looking in the mirror for honest self evaluation, Dr. Grant drops more knowledge in an hour than most of us get in a week! Take a listen and feel your brain grow...
One Man Brand welcomes in the giant mind of Dr. Richard Grant, who talks with host Ray Seggern about all they've learned in their 15 years of friendship and helping small businesses to succeed. From breaking down workplace personality types to looking in the mirror for honest self evaluation, Dr. Grant drops more knowledge in an hour than most of us get in a week! Take a listen and feel your brain grow...
Anyone looking to learn how to juggle multiple small businesses, doing so with a spouse as a key partner, should check out this interview with Stacie Feller. Between Kanga Roof, HippoCafe and Koala Cooling, Stacie and her husband Scott use structure and constant communication to keep their businesses running and growing successfully.
Anyone looking to learn how to juggle multiple small businesses, doing so with a spouse as a key partner, should check out this interview with Stacie Feller. Between Kanga Roof, HippoCafe and Koala Cooling, Stacie and her husband Scott use structure and constant communication to keep their businesses running and growing successfully.
We revisit our great talk with Waterloo Records owner John Kunz. Listen as he talks about how to keep a record store thriving in the digital age, and how Waterloo and other local businesses help to Keep Austin Weird.
We revisit our great talk with Waterloo Records owner John Kunz. Listen as he talks about how to keep a record store thriving in the digital age, and how Waterloo and other local businesses help to Keep Austin Weird.
Chad the jeweler calls One Man Brand's Ray Seggern to get some advice about picking up his end of year/holiday sales. In the process he learns about how to build better year-round business through strategic branding and targeting loyal customers.
When she's not working branding magic for her small business clients, Monica Ballard is a woman about downtown Austin leading Original Austin Ghost Tours clients in search of the city's secrets. She talks with us about the business of the tour business, and what makes someone a great customer-first host.
One Man Brand's Ray Seggern and creative director Monica Ballard talk about the concept of "kaizen" and taking continuous steps toward improving your business. By using thoughtful, planned actions, business owners can see amazing growth over the course of a quarter or a year.
One Man Brand's Ray Seggern talks with brothers Bryan and Jeffrey Eisenberg about their new book "Be Like Amazon," which gives small and medium-sized businesses lessons they can learn from one of the biggest companies in the world.
One Man Brand's Ray Seggern talks accountant Tony Ramos about some of the questions entrepreneurs should ask when looking for an accounting firm for their business, and what moves need to be made by the end of the year to be prepared for tax time.
One Man Brand's Ray Seggern talks with small business owner Juliana Gilchrist about her run-in with an online troll trying to damage her company's reputation. With quick thinking and help from her community she turned the episode into a business-building win.
One Man Brand's Ray Seggern talks with Alamo Drafthouse founder Tim League. The guys discuss how Tim and his wife started the business and run it as a team, how the company has grown over the years, and how taking on beekeeping as a hobby gave Tim valuable business insight.
Go behind the curtain with One Man Brand's Ray Seggern as he discusses how to respond and move on when a B2B company loses a client. Is the next step to circle the wagons (and call the lawyers to enforce a contract) or are there better moves to keep on growing?
One Man Brand's Ray Seggern looks at the push and pull of serving small, owner-operated businesses all over the country and how the needs of those business owners change all the time. Sometimes it's better to go after fewer ideal customers than chasing the masses.
One Man Brand's Ray Seggern takes a call from a listener looking for advice on how to open her own coffee shop. Ray tells her how to stand out in a crowded market, and keep from getting drowned out by national coffee chains.
One Man Brand's Ray Seggern looks at how too many businesses end up "selling their soul" in a battle to win new customers focused on pricing and nothing else. The better move is working to build loyalty and trust by following the three steps discussed here, on One Man Brand.
From musician to artist to writer to entrepreneur, Lance Myers has traveled lots of roads in his journey as a creative mastermind. His first novel "Why So Much?" helped birth another creation: the new Persistence Of Vision Publishing that he hopes to use to release books and eventually other works by great minds in Austin and beyond.
Opening Lifespring Chiropractic in Austin has allowed Dr. Matt Delgado to move from working 75 hours a week in his first clinic job to creating an ideal work/life balance with his own practice in Austin. After dodging a serious health scare early in his career, he's healthy and growing his business through savvy use of social media platforms like Instagram.
Derrick Wright and Cindy Wright join Ray on the show to discuss their Small Victories foundation on Veteran's Day 2017
Ray Seggern talks with Scott Elder of Dream Cars Austin about his hugely successful Austin-area car business and his unique approach to marketing on this November 4th, 2017 edition of One Man Brand Radio.
Ray Seggern's One Man Brand Radio from November 4th, 2017 where he talks about his unique process in writing his new book "Onward and Upward" with his Creative Director Monica Ballard.
One Man Brand Radio's Ray Seggern talks to Chris Hyams, an austin-area entrepreneur, about his start and working for mega dot-com indeed.com.
One Man Brand Radio's Ray Seggern talks showmanship in your businesses' advertising and marketing and extending your message across all forms of marketing.
In this segment Ray talks to Shane Matt, the rock and roll dentist who is living the Austin, TX dream.
In this segment Ray gives free or low-cost guerilla marketing ideas to help jump start your business.
America's Tattoo Godmother, Shanghai Kate Hellenbrand is our guest this week on KLBJ-AM's "One Man Brand Radio, Voice of the Entrepreneur.
One Man Brand Radio host Ray Seggern welcomes Ernest Corder to the show to discuss his entrepreneurial journey. With RedRoc Advertising, Ernest has built a successful company that has helped several Austin companies, causes and events. Additionally, Ray and Ernest were radio warriors together back in the 90s, so they dig up some old stories from the early days of 101x and the long-lost Z-102.
Wes Hurt was the driving force behind iconic Austin brand Hey, Cupcake until his addiction took him out of his game and he eventually sold the company. With newfound sobriety. he launched "Clean Cause" the bottled water brand that is expanding into new lines (energy drinks) and new markets.
Just in time for Record Store Day 2017, Waterloo Records' John Kunz makes his way into the studio for this edition of One Man Brand Radio. We discuss the history of the store and its place in Austin's music community. There's also a ton of good advice for entrepreneurs and business owners to boot.
Here is a recap of our South-By_Southwest edition of One Man Brand radio, with four interesting interviews with people we ran into around the festival. Ewan Spence is a SXSW regular who invited Ray to be on his Eurovision podcast. Billy Perkins makes a living as a poster artist and is active at the annual Flatstock. Ponytrap's Quentin Oliver talks about being in a band with his wife and a bunch of robots, not to mention the rave reviews they got from NPR and National Geographic, and radio activist Stephen Worden gives the show and our listeners his unique spin on the future of radio.
Perhaps no single person can hit every touchpoint we are interested in as much as Austin Chronicle Editor and SXSW co-founder Louis Black. We leave no stone unturned in the classic interview with a consummate Austinite.
One Man Brand Radio host Ray Seggern welcomes Alamo Drafthouse founder Tim League for a discussion of the Alamo's past, present and future.
Bryan and Jeffrey Eisenberg are back on the One Man Brand Radio Show with host Ray Seggern, giving us a preview of what promises to be their next best-seller: Brand Like Amazon.
It’s hard to find a native Austinite these days, much less a native EAST Austinite and fifth generation Texan, but this week’s guest Hoover Alexander has got those credentials and much more! Hoover has always associated food with bringing people together. On this show, Hoover and Ray talk about the melting pot of cultures, the trial and error, and various business ventures that make an interesting entrepreneur as complex as a bowl of gumbo from Hoover’s Cooking. Join Ray and his guest Hoover Alexander as they discuss about how a community can be fed in both body and soul.
How does the book “Moneyball”, a little-known film with Zach Galifianakis, and concept of failure being advantageous all scramble together to create the success story that is Indeed.com? You’ll have to join Ray Seggern for this week’s show as he welcomes President, Chris Hyams. It’s quite the ride and chock-full of advice for serial entrepreneurs or those new to the adventure! … Indeed!
Our guest on today's show, Shane Matt, talks about his dental studio in Austin, Texas, Authentic Smiles Dental Studio and discussing how he became known as Austin's RockNRoll Dentist.
Jim Freeman turned away from his law practice to focus on his yoga practice, which in turn led him to create Conviction Yoga, an ambitious program to bring yoga to Texas prisons. In this episode of One Man Brand Radio, host Ray Seggern digs deeper on the similarities between launching a for-profit business and attempting to have your 501(c)3 reach critical mass. Do non-profit visionaries like Jim meet the definition of “entrepreneur?” Today’s conversation on One Man Brand Radio says “yes, indeed.”
Our full show of One Man Brand Radio, the radio advice show for business owners and entrepreneurs, leaders and dreamers. Originally aired August 27, 2016.
Our December 31, 2016 radio showcases our past radio shows of 2016, from the very first episode to a few in between and to the last one of 2016. Thank you to everyone that has been supportive of our radio show, listened to us, called in to talk to us and follow us on social media. We look forward to a wonderful 2017! Stay Safe!!
Join host Ray Seggern as he welcomes entrepreneur Ryan Whittaker, owner of HeDog Archery. A former indie rocker, but always a businessman...Ryan encountered the HeDog brand of bows by accident, but ended up as its fearless leader! Now he travels the country is a large trailer, spreading the gospel of the Cam Protector bow and finding adventure as a business owner. How do business lessons overlap with hunting and an on-the-road music lifestyle? Listen in on Ryan’s fascinating journey!
Where will the road take Ryan and HeDog next? Does he have advice for other entrepreneurs?
Ray and Ryan discuss the importance of unplugging to gain perspective as well as using a product regularly in order to promote it well.
As often happens in hunting, sometimes something interesting comes along when you’re not even looking for it! Ryan Whittaker and Ray discuss the advantages of recognizing opportunity.
Segment 1 Digs into how Ryan Whittaker discovered and saw the promise in the Cam Protector bow and the HeDog Archery brand.
Our full show of One Man Brand Radio, the radio advice show for business owners and entrepreneurs, leaders and dreamers. This show aired originally on radio station NewsTalk KLBJ in Austin, TX. 590am/99.7fm.
This week our show carves up some processes to help you discover what may be standing in the way of your next success! Ray gets some valuable input from guests Jeffrey Eisenberg and Nick Flanagan. Jeffrey Eisenberg, is the CEO of BuyerLegends.com, a company that teaches business people how to create customer-centered, data-driven customer experience design that is supported by narrative. Nick Flanagan, CEO of Infinity Mortgage Holdings has been named one of the top mortgage brokers in Austin. The recipe for your success may be contained within this week’s show. Thanks for listening in!
A shout-out for our sponsor, Wizard Academy. Looking for thee most unique training in the universe for your company (or yourself)? From learning about practical applications of Chaos Theory to the World of Whiskey, check out the class offerings at WizardAcademy.org.
Ray’s next guest Nick Flanagan, CEO of Infinity Mortgage breaks down a method for overcoming blind spots that requires nothing more than a blank sheet of paper and a pencil. In fact, the less distracted you are, the more of a quantum leap this becomes. Get four steps to a new mindset and achieve greater clarity about what to do NEXT!
With some NY Times best-sellers already under their belts, the new project by Jeffrey and his brother Bryan Eisenberg examines the lessons acquired from Amazon’s business model. Jeffrey breaks this digital marketplace giant’s success down to four pillars.
Ray welcomes Jeffrey Eisenberg, Online Marketing and Conversion Pioneer. Jeffrey explains the company he and his brother Bryan have started: BuyerLegends.com. They help owners see their company from the customers’ point of view.
Ray’s guest this week is Chi’Lantro’s Jae Kim, the founder of the fast casual Korean barbecue mini-chain. Jae went on Shark Tank recently and landed a $600,000 investment from real estate mogul Barbara Corcoran. That’ll buy a lot of kim chi – and help open Jae’s fifth Austin location!
Jae shares his story with listeners about what it took to start up his unique Korean-Mexican fusion food truck in 2010 and his progress in the last 6 years.
Ray’s guest this week is Chi’Lantro’s Jae Kim, the founder of the fast casual Korean barbecue mini-chain. Jae went on Shark Tank recently and landed a $600,000 investment from real estate mogul Barbara Corcoran. That’ll buy a lot of kim chi – and help open Jae’s fifth Austin location!
Jae shares his story with listeners about what it took to start up his unique Korean-Mexican fusion food truck in 2010 and his progress in the last 6 years.
Ray’s guest this week is Chi’Lantro’s Jae Kim, the founder of the fast casual Korean barbecue mini-chain. Jae went on Shark Tank recently and landed a $600,000 investment from real estate mogul Barbara Corcoran. That’ll buy a lot of kim chi – and help open Jae’s fifth Austin location!
Jae shares his story with listeners about what it took to start up his unique Korean-Mexican fusion food truck in 2010 and his progress in the last 6 years.
Ray’s guest this week is Chi’Lantro’s Jae Kim, the founder of the fast casual Korean barbecue mini-chain. Jae went on Shark Tank recently and landed a $600,000 investment from real estate mogul Barbara Corcoran. That’ll buy a lot of kim chi – and help open Jae’s fifth Austin location!
Jae shares his story with listeners about what it took to start up his unique Korean-Mexican fusion food truck in 2010 and his progress in the last 6 years.
Ray’s guest this week is Chi’Lantro’s Jae Kim, the founder of the fast casual Korean barbecue mini-chain. Jae went on Shark Tank recently and landed a $600,000 investment from real estate mogul Barbara Corcoran. That’ll buy a lot of kim chi – and help open Jae’s fifth Austin location!
Jae shares his story with listeners about what it took to start up his unique Korean-Mexican fusion food truck in 2010 and his progress in the last 6 years.
This week one One Man Brand Radio, we explore the branding lessons of the 2016 election with some of our favorite folks from the realms of marketing, media, and business leadership, including Jeffrey Eisenberg, Dan Steinborn, Johnny Molson, Jeff Sexton, and Mike Slover...a bunch of smart guys tugging at the question: Did Trump win the election because he had the stronger brand?
Ray Seggern from One Man Brand Radio interviews Tim Miles and Ryan Patrick from the Funny Business podcast.
One Man Brand Radio Show host Ray Seggern interviewed Baby Greens founder Sharon Mays on his October 29th broadcast. Sharon and Ray, both “serial entrepreneurs,” talked about the nature of that beast: how not to internalize failure and instead persevere. They also had a robust conversation how to build strong culture as the leader of an organization. Sharon expressed a hope to take the Baby Greens concept even farther through franchising. She and Ray also discussed her first try with Baby Greens, what she learned through that attempt and how the new store improved because of the lessons learned.
One Man Brand Radio Show host Ray Seggern interviewed Baby Greens founder Sharon Mays on his October 29th broadcast. Sharon and Ray, both “serial entrepreneurs,” talked about the nature of that beast: how not to internalize failure and instead persevere. They also had a robust conversation how to build strong culture as the leader of an organization. Sharon expressed a hope to take the Baby Greens concept even farther through franchising. She and Ray also discussed her first try with Baby Greens, what she learned through that attempt and how the new store improved because of the lessons learned.
This week’s show features Sharon Mays, CEO of Baby Greens and Travis County Commissioner Gerald Dougherty whose TV ad for re-election exploded on every network this week! Revitalization and going viral are the themes for this edition of the One Man Brand Radio Show!
Ray Seggern's last day on the air at KUT back in 1994. This was his first job in radio from 1986 to 1994. The last six of those eight years, Ray was the broadcast anchor for the station's weekly broadcast of Austin City Council meetings. He anchored over 300 broadcasts during that time. This is the last one.
Oktoberfest Saturday German Texas Heritage Society guest speaker Charles Locklin, Vice President. Oktoberfest at the German Texas Heritage Society Business
Our full show of One Man Brand Radio, the radio advice show for business owners and entrepreneurs, leaders and dreamers. This show aired originally on radio station NewsTalk KLBJ in Austin, TX. 590am/99.7fm. This week we discuss the great Austin Music Festival and local businesses. We discuss how to scale down the enormous scope of the Austin City Limits Music Festival and how you can take away 10 useful lessons for your small business.
How we use Myers Briggs Type Indicator in our office Implementing changes within your company with MBTI Where to find resources
Myers Briggs Type Indicator with Monica Ballard Diving into MBTI Dr. Richard "Nick" Grant-Special guest insert MBTI from Mt. Rushmore to Star Trek
What do we mean by One Man Brand Radio Getting clients to become more vulnerable Getting balance in hiring
What to keep in mind as you plan your Marketing Big Picture for 2017 No lack of good ideas – just people & resources to implement them “Your mileage may vary” How to reach out, ask questions & comment on the show
Oktoberfest - German Texan Heritage Society – Saturday, October 15th Time & Money Trade-Offs Making the most of what you have now
Your People: Recruiting, Training and Rewarding Staff Finding and Fixing Faults in Your Company How to Make Your Recruitment Ads More Evocative
Ray & Monica talk about talking about The Cluetrain Manifesto. (But not really) Oktoberfest – German Texan Heritage Society – Saturday, October 15th Planning Your Marketing “Big Picture” for 2017 What’s in a name? What’s working? What isn’t?
Planning Your Marketing “Big Picture” for 2017, What’s in a name?, What’s working?, What isn’t?, Your People: Recruiting, Training and Rewarding Staff, Finding and Fixing Faults in Your Company, How to make your recruitment ads more evocative, Time & Money Trade-Offs, Making the most of what you have now, What to keep in mind as you plan your Marketing Big Picture for 2017, No lack of good ideas – just people & resources to implement them, “Your mileage may vary”, How to reach out, ask questions & comment on the show.
What do we mean by One Man Brand Radio, getting clients to become more vulnerable, getting balance in hiring, Myers Briggs Type Indicator with Monica Ballard, Dr. Richard "Nick" Grant insert, Utopia resident/business owner, home show advice, how we use Myer Brigg's in our office, implementing changes in your company using MBTI.
The One Man Brand Radio Show is your weekly hour-long opportunity to unplug from working IN your business. It’s the wake-up call to work ON your business.
And even if your name is not on the door yet and owning your own business is still a dream, you have a sense of what you want it to be like, right? We’ll help you build that vision, so you keep the Main Thing, the Main Thing and set your priorities.
This hour of rapid-fire guests is where you’ll take in big ideas, clarify your non-negotiables, and learn through the experience of others what to do next, and sometimes, what not to do. The One Man Brand Radio Show features the entrepreneurial movers and shakers, “thought leaders”, and the bootstrap kind of folks you’ll want to emulate.
Hosted by radio veteran and marketing master Ray Seggern and capably assisted by his marketing Creative Director, Monica Ballard, each show promises to take a slightly skewed and quirky look at how you can make your business stand out in a noisy, cluttered, oversaturated marketplace.
We fixed some leaks in the boat and we are now back with our second full show of One Man Brand Radio, the radio advice show for business owners and entrepreneurs, leaders and dreamers. This show aired originally on radio station NewsTalk KLBJ in Austin, TX. 590am/99.7fm. Today we interviewed a local entrepreneur, Julianna Gilchrist, about an encounter she had with an an unwarranted review left maliciously by someone who had never been a customer. Her experience is a cautionary tale, and her response to it is sage advice that would benefit anyone whose business counts on online reviews. We also had a caller from an air conditioning and plumbing company who asked about radio formats and tying together her various marketing efforts. We played Ray's a few ads from Ray's all-time favorite radio advertising campaign. We started the show by celebrating Labor Day. That included Ray unapologetically stating his preference for barbecue joints who can trace their origins to Taylor, TX. He also welcomed a couple of great Austin businesses to our Anderson Lane neighborhood: the soon-to-reopen Baby Greens, and Black Swan Yoga, whose new location is set to open on the same block.
One Man Brand Radio is the show for entrepreneurs and business owners, leaders and dreamers, and everyone who wants to become their own boss. This is the first installment of the show. It aired on NewsRadio KLBJ in Austin, TX on Saturday, August 20 The guests included Tim Miles, author of Good Company. We then visited with "Reinventions Chronicles" kingpin Gair Maxwell. Dave Young from Shortcut Content extolled the virtues of creating regular content. And last but not least, Service Legends' CEO Brian Leech talked about attracting and coaching "A Players" in his business and building a strong company culture.
Ray Seggern presents The One Man Brand Radio show...coming soon to a radio station near you.