The Business of Personal Training with Mark A Nutting: Recent Episodes
marknutting
Mark A Nutting, Author of The Business of Personal Training book for Human Kinetics, has been a leader in teaching personal trainers about business, sales, and marketing. In this podcast, mark will discuss topics that can help you build your business and, in turn, help more people succeed in reaching their health and fitness goals. It will show you how you can create a sustainable, ever-growing business.
After 2 weeks of mandatory shutdown of our studio, here are some of my ramblings of what we need to do going forward.
While many personal trainers resist the idea of choosing a niche or a specialty, having a niche can actually drive more business your way than trying to remain open to all possibilities. In this podcast I'll discuss why it's so important to building your business. Let me know your thoughts in the comments.
What is a brand? This is not always clear to many personal trainers or even to businesses. It's not simply your logo or your trademark, but, in fact is how others perceive you and/or your business. Listen in as I lay out my thoughts on brands and how to build yours. Then, I'd love to hear your comments on your thoughts about the topic.
Most personal trainers and many businesses market by the seat of their pants. They market as the need or desire strikes them. Having an annual marketing plan can help you manage your marketing dollars as well as map out opportunities that can maximize your marketing effectiveness. These include National health observances (https://healthfinder.gov/NHO/nhoyear.aspx?year=2018), local events, seasonal/holiday, and your own programs. Map out your year and get a handle on your marketing.
This week, I was involved in a group discussion on how you name your business. I have four ways that I think provide the guidance you need to successfully find your name and that's the topic of the podcast this week. Please let me know if you find it helpful and... what you actually chose for a name.
In this, our first podcast, I discuss how podcasting has been growing and how it may be a medium that personal trainers should use to reach their target market.