Digital Marketing: Recent Episodes
Lakshit
Bounce rate, long click, and short click, session duration, etc are major factors considered. The user visits one of the top-ranking websites and then return quickly. This is the bounce rate. If the session duration of a viewer is less, it is bad too. The number of pages a user checks out also impacts the ranking.
You can use Google Analytics free tool to get statistics related to individual pages. The other tool you can use is the kissmetrics which is a paid tool but a one-month free trial is also available. It will tell you how a user behaves on a page. It helps to understand user behavior and optimize accordingly.
Try to use a video on the landing page. The session duration will also increase. Improve the look and feel of the website. You should have a responsive and mobile-friendly website. You can also have recommended products on e-commerce websites.
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In yet another mind-boggling podcast by Supramind Solutions, the digital marketing expert Hrishikesh interviews Rohit Vedantwar regarding on-page SEO. Rohit Vedantwar, who is the owner of Supramind Solutions, and has 13 years of industry experience, shares his views regarding what is actually on-page SEO.
On-page SEO is also known as on-site SEO. Everything you can control on your website and that impacts ranking on Google and other search engines is regarded as on-page SEO. You can control your website pages, you can add pages, you can delete pages, you can modify pages, you can add text, you can add descriptions, you can add tags on your pages like HTML, you can improve the page speed, etc are known as on-page SEO factors.
The different on-page or on-site SEO factors play a big role in Google Ranking or search engine ranking in general. On-page SEO is very important in the context of organic SEO.
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Unlike traditional media, digital marketing is very much cost-effective. It is possible to start with a very small budget in the case of digital marketing. You can start small and later scale up. This allows even small businesses to rely on this method.
Targeting is very laser specific in digital marketing. You can target people based on interest, age, demographics, and gender. Trackability is yet another benefit as you get to know where your customers are coming from, where they are engaging with your business, which services they browse and other factors can be tracked giving the businessmen a better idea of their position.
The conversion ratio is very high in digital marketing as the reach is much more. Most people spend maximum time online and therefore these are the most effective channels for marketing.
Testing is very easy on digital media as you run different types of ads and know which is performing better. This is not possible with offline media.
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In this video, Rohit Vedantwar shares three of the best lead generation options or channels for educational institutes as listed below:
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Google Ads: You can get estimates on how many enquiries you can generate Intent-based Conversion rates are very high Cost is slightly on the higher side Competition high and since keyword cost is based on bidding Combining Google ads with display ads and remarketing, the chances are increased further Brand preference is enhanced increasing conversion rates Google ads don’t need to be done in offseason
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Facebook Ads: Laser focused on targeting possible based on age and demographics and location Media ads are a good way of generating leads and enquiries Conversion rate not as high as Google but helps to generate volume Remarketing is possible using Facebook
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SEO The slow and long-term process It takes 8-10 months to wait for the off-season to start SEO Get 8-9 months to build an online reputation Very effective channel, conversion rates high and cost of acquisition is very low Intent-based
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There are a lot of freelancers out there who say they can build high-quality backlinks. When you build backlinks, check the domain authority and spam score. Domain authority should be high while the spam score should be low. If you need to rank for certain keywords, you must have hyperlinks with these keywords. Use variations of keywords. Try to get links from different types of websites. Your backlink profile should look natural and genuine to Google. You need to have a backlink calendar in place. You need to have a backlink building strategy in place. It is an on-going process.
You will also need to build links to different pages on your website. Don’t just build links to the homepage. That also helps to make backlink profile look natural. You should have a mix of no-follow and do-follow links on your website.
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Digital Marketing for Brand Awareness
People can hire your services or buy your products only when they are aware of its existence. Rohit Vedantwar shares his views on creating brand awareness in this video interview with digital marketing expert Hrishikesh. He quotes many examples and instances from his 13 years of industry experience to show how brand awareness can be built using different online channels.
Brand awareness is reaching out to as many people as possible about your brand. You can use social media for brand awareness creation. Google can also be used for creating brand awareness through content marketing.
YouTube is yet another very good channel for brand awareness. You can share informative videos on YouTube to reach out to people without actual marketing. Since YouTube is the second largest search engine, it can be very effective. You may use YouTube ads to market your business and create brand awareness.
For more info/queries, Contact Us At - +91 8655163222, +91 82 68 757047. You can email us on contact@supramind.com or Visit - https://www.supramind.com/