Raisin' Brand: Recent Episodes
Pixel Labs
The Pixel Labs Podcast where we talk about marketing & branding and how you can use the two to grow your business.
With Aaron and Mary Clark
her email: clarkmary510@gmail.com
her tiktok: https://www.tiktok.com/@_maryclark
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Raisin' Brand is the official podcast for marketers and creatives! Raisin’ Brand helps you learn from and connect with other pros across all creative niches.Make sure to watch the full podcast or learn more about Raisin' Brand at https://raisinbrand.co/.Raisin Brand is produced by Pixel Labs (https://thepixellab.co/), a Midwest content marketing agency.
On this episode of Raisin' Brand, sit down with Aaron and the owners of Moe & Arrow, Tonya, Kelly & Heather, and learn more about the benefits of online selling as a business.
Join our Marketing Intern, Maria, and our Graphic Designer, Serinity, as they talk about the main 8 styles of graphic design you can get into in the design field. No matter if you are in marketing, video, or anywhere in between there is something to learn on this episode of the Raisin' Brand Podcast!
Join us for this episode of Raisin Brand where Aaron hosts Savannah Warren, a 21-year-old business owner of The Savvy Bean. Learn from Savannah about the road to starting her business as a college student and her tips for marketing a small business & gaining traction in the community.
Just getting started in Video Production and not sure where to go next? Let our Lead Video Producer, Jenna, and our Video Production Intern, Keegan, spark some ideas. This episode of Raisin' Brand is sure to inspire aspiring video production professionals!
When starting a small business it can be too easy to fall into the "sell sell sell" mindset. You want your business to be successful however, you might be overcomplicating a very simple solution.
Raisin' Brand is the official podcast for marketers and creatives! Raisin’ Brand helps you learn from and connect with other pros across all creative niches.
Everyone can start a podcast, but not everyone knows how to successfully hustle to achieve your podcast dreams. Aaron sits down with Nate Allison from The World With Nate to talk about what keeps him motivated and how he's built not only an audience but a community.
Every year companies spend millions to get their brand in front of the largest televised audience, The Super Bowl. But, not every commercial is a touchdown. The team reflects on these commercials to figure out what works and what doesn't work with Super Bowl Ads.
Want to grow your Instagram organically? Want to create high-performing reels but not sure what works? Video Producer, Tristan Bennett, shares how he amassed over 40K followers on Instagram through reels!
We've all been invited to hear someone's "business idea" that promises to get you rich with only a few small steps. What they don't tell you is those steps lead to a pyramid or multi-level marketing scheme. Zach and Aarom break down the top 3 branding schemes of 2023!
Whether you are a business or content creator it's important to have an identity. Much like having a go-to outfit, you should have go-to materials for your branding. Pixel Labs Graphic Designer, Serinity, talks with Aaron about the importance of these materials and how to create your own Brand Deck!
Video Marketing can be a scary and overwhelming task. Big brands hire huge production teams and even spend top dollar on influencers to push their product. But is all this necessary? Tristan and Noah discuss what makes TikTok tick and how anyone can use it for their video marketing!
Making content for social media can be a large undertaking, especially when all the popular creators use the top-of-the-line gear. But is this a requirement for good content or a simple case of overproducing?
Marketing your brand effectively can be tricky, especially when there are so many platforms to use. From television to radio, to TikTok how do you know what's best for you? Noah sits down with in-house Marketing Expert, Aaron Jarnigan, to discuss some not-so-good marketing strategies.
The Metaverse, NFTs, and virtual reality are all huge trigger words in recent conversations. But did you know you may already be using a lot of these?
Monetization is a tricky subject. How do you know when you should monetize? Do you have the following? Should I approach brands or should they approach me? Aaron sits down with Scott from Iowa Chill to discuss how they navigate monetization.
How does a Graphic Designer implement their unique style with a company's branding? Graphic Designer, Tyler Black, gives some great advice!
Video marketing can be a tricky thing. With only thirty seconds to get your message out there, you might be too focused on the details. Tristan explains how creativity can help your video marketing techniques with memorable advertisements that still get the details to the consumer.
Graphic Designer, Tyler Black, sits down with Carter to give some advice on where and how graphic designers can start!
Iowa Chill and Midwest vs Everybody have over 550k likes on Facebook and tens of thousands of followers on other social media platforms. Sit down with Aaron, Brand Strategist, and learn more about how these brands were built over the last 10 years.
Ever wonder how video can influence your marketing strategies? Content Creator, Tristan Bennett, gives an insight into how video can affect a business's marketing as well as how it could be implemented.
Zach, Aaron, and Carter talk about their thoughts on businesses using AI-created content for your brand.
Carter, Zach, and Aaron go over a brief overview of what SEO is and why it is currently the hot topic in marketing.
On this episode of the Raisin' Brand podcast, Carter, Aaron, and Zach talk about the benefits of building a virtual community for your brand.
We talk a lot about how your brand is more than just a logo, but what does that actually mean for your logo? Tyler, Aaron, and Zach explain the importance of a high-quality brand design and why you should invest in professional brand design.
Today, the hunt for premium talent is ever-competitive. Companies offer wild startup bonuses, unmatched benefits, and getting your birthday off as a holiday. Now, we’re not talent acquisition specialists, but we can tell you one thing for sure, your social media presence is probably hurting your ability to attract new employees. Zach and Aaron sit down to discuss how social media attracts new employees to your business.
Did you know the first television commercial aired in 1941? The 10-second black and white advertisement was published by Bulova, an American timepiece company founded in 1875. Since this advertisement, the television medium has exploded with the addition of content-specific networks, the ability to record and rewind, and its use as a daily tool to keep up to date with the world. Join in with Tristan, Noah, and Aaron as they discuss these advertising opportunities for 2022.
Pixel Labs and Amanda Goodman partnered to support brands and their long-term reputations. Join us for this episode to learn more about what happened behind the scenes that led to this relationship.
At the Strictly Business Expo in Cedar Falls, Iowa, the Pixel Labs team sat down with Adam Bolander to talk about their new campaign to bring new events and conferences to our home. Check it out!
Hi everyone welcome to Raisin Brand Powered by Pixel Labs where we take time to have conversations and ideas to navigate the complex world of marketing together.
The brand is the ongoing perception of the brand
reputation management is maintenance or when additional care is needed
Aaron sits down with Amanda to discuss the biggest mistakes made in reputation management. Check out this short podcast to learn where most of the pros go wrong.
Pixel Labs was invited to be an exhibitor at the Family & Children's Council of Black Hawk County's annual Spark to Fire event. Pixel Labs brought some of the podcast booth set up, and let attendees try out podcasting. Tune in to hear their stories!
Zach sat down with Aaron to talk about how to evaluate your marketing agency partner. If your agency partner has a well-defined process, great communication is transparent, and generates results, hang on to them tight!
Amanda Goodman is a former news anchor who understands how to maintain and build your brand. We sat down to discuss reputation management how it is crucial to building brands that last.
We are super excited about our new video production intern, Erika. Erika is a content producer at heart and loves video creation. We are thrilled to have her on our team! Listen and meet Erika!
Would you guess that Aaron's introduction into marketing started with video game montages on YouTube? Aaron is a self-proclaimed data nerd when it comes to marketing and analytics. Find out how video games started the journey to working at Pixel Labs.
From skateboarder to business owner, here is the story of how Zach went from kickflipping gaps to building a marketing company. Take a listen to hear some of the challenges and key points in his journey that have shaped him into the marketer he is today.
Are you an actor looking for an inside scoop on making it to the main stage? Well, you're in luck this week Noah interviews Jacob Melssen a professional actor currently based in New York City. Jacob shares what he's learned from his time at The Big Blue through the rigorous trials of cattle call auditions. Best advice? Invest in some cupholders.
Just kidding. However, join us in this podcast as we discuss the idea that data collected before COVID-19 regarding consumer behavior is irrelevant, and why keeping up with your customers is key.
They say it takes a village to raise a child. The same thing applies when building a business. Hear from Danny Laudick about how the community can impact the success of a business.
Most kids look up to the heroes in their favorite movies or the actors that portray them. However, not too many kids dream of being behind the camera. Noah sits down with Micah Versemann to talk about how his love of behind-the-scenes footage grew into a career.
Before we had the written language people used imagery. It's a universal language that connects each of us, whether we speak the same words or not. Tristan talks with cinematographer Bruce Bales about the language of movies.
Animation is often thought of as being hand-drawn and more often than not you may imagine a talking mouse. However, as technology becomes more integrated into our everyday lives people have found new ways to animate. It's an ever-evolving art form that, in recent years, has left some viewers wondering if animation programs are getting better or worse.
It doesn't matter if you are spending millions or hundreds on advertising. If you're spending it in the wrong place, you may not be making a difference on the success of your business.
It's hard to truly know what creativity is. We often look to the past at great works of art or stories that seem to be the origins of timeless classics. As we move into a more digital age the question is raised, has everything been done? Tristan and Noah explore creativity and give their unique opinions on how we continue to live creatively.
Listen in with Zach and Amanda while they discuss what changes she made when she became the Executive Director of Family & Children's Council of Blackhawk County.
This episode is all about the A24 movie Good Time. Giving you a rollercoaster story starring Robert Pattinson. Tristan and Noah get into the director's chair to talk about what makes this movie great.
The 80/20 rule is something that everyone applies to just about anything. For creatives and businesses, it is important to use this rule to ensure you don't get stuck in the mud with a project or service. Know that with everything you do, it will never be perfect.
People often grow up being told, "you can be whatever you want to be". Then a time in our lives comes along when we actually have to decide what we want to be. This can be a tough choice and often lead people down a long road. Christopher Messer shares his journey down this road and how he went from working behind a desk to creating art.
We may be a year into the pandemic and there may be light at the end of the tunnel, but the behavior changes of consumers will forever be changed. It's up to businesses to pay attention and adjust their advertising accordingly.
We all have movies we loved growing up. They shaped us into who we are today and taught us very important lessons. This begs the question, should we remake them? Many people have strong opinions on both sides. Tristan and Noah explore the argument of remakes and reboots to figure out what might be going too far or not far enough.
In a world where negativity is around every corner, there is a human being like Nia Wilder who radiates positivity. Her thoughts and perspective on life are rooted in her past and have evolved to help her grow in the future. Now, we're not saying there is more negativity than positivity in the world, we are just saying that it's about time that positivity gets a little bit louder, and Nia is here to lead the charge.
Life can be filled with twists and turns. Are you someone who will accept defeat or will you forge your own way? Tristan sits down with Lauren McDowell, an actress based out of Des Moines, to learn more about her journey as an actress. From self-doubt to making the most out of a tricky situation, Lauren has found ways to persevere and follow her dream.
Alright, it's not what it sounds like, but when you get through this episode, you might understand what we mean.
Life-altering events tend to influence the type of media being produced. Who knew it would be this quick? Tristan and Noah sit down to talk about how movies and television have been affected by the Covid-19.
You can't just build a community for the sake of building a community. There needs to be a reason it exists. For Ben Hagarty, he was seeing a massive need to create a place where creatives could come together and share experiences and knowledge, so he created Black With No Cream.
The answer to life? 42. Just kidding, it's balance; determining priorities, holding accountability, and understanding how you work best. Zach sits down with Aaron, a repeat podcast offender, to talk about balance and how critical it is to productivity and being intentional with those you live and work with. What are your habits to stay balanced throughout your days and weeks?
People in sales often get a bad reputation. They're known to be pushy, abrasive, and dishonest, but this doesn't reflect everyone in sales. Zach sits down with Shawn Diddy and listens to her experience selling products on network television and the internet. Shawn explains how sales and marketing are evolving, as well as ways to spot good honest sales.
A business is much more than a good idea. You not only need to be sure the product or service is useful but that people can resonate with your branding. Noah sits down with our in house graphic designer, Tyler Black, to discuss our rebrand and what goes into branding a company.
When people start a business they want it to be successful. Most of the time people try to make it look flashy in order to get noticed. However, in most cases, the more successful start up businesses focus on keeping it simple. Michelle Stricker, a local photographer, and owner of S.M.A.C.K. did just that. Hear how she started a new business during a time when most businesses struggled and how she managed to stand out.
In a digital world, you'd think people would have virtual events down to a science. However, until recently people rarely needed a fully virtual event. Now Zoom is booming and everyone is scrambling to Facebook and Instagram Live to reach their audiences. These platforms can be great, but offer very little when it comes to larger events and personal branding. Noah and Zach sit down for an in-depth discussion about the new live streaming service Pixel Labs offers. Giving some insight into how we've turned a now mundane medium into an experience.
This week, Zach sits down with Aaron and Trinity to talk about the new documentary, The Social Dilemma. Have you seen it? What's your take? Is there a problem, or is this all part of the human evolution and how we interact with people and brands?
A movie is not just about the camera work. It's filled with lots of moving parts, a big part of every production is lighting. This week Noah sits down with Ty Bellfy, a local lighting designer and photographer, to talk about the craft of lighting. Ty discusses how he's built his equipment on a budget and his side passion for sirens. This episode is filled with lots of helpful tips and tricks that you won't want to miss!
In the thrilling conclusion of the 48 Hour Film Project, Tristan and Noah sit down to reflect on the experience. Things didn't always go according to plan, but the film must go on. The event even inspired us to incorporate what we learned into our daily work.
Creativity has no limits. Except when you enter a 48-hour film contest. Tristan and Noah sit down and talk about this year's 48 Hour Film Project. Hoping to get a genre that allows for a great story and maybe a little audience controversy.
A business can come from anywhere. A lemonade stand as a kid could spark an idea for a food truck, repairing your bike could lead to fixing cars, and some socks could lead to a unique business adventure. Zach sits down with Sami Schupanitz of Sami's Sock Monkeys to talk about branding and marketing. Filled with lots of insight from a young entrepreneur this is an episode you will not want to miss!
It's not just a donut, it's an experience. Zach sits down with Robert Sales of Rob's Mini Donuts to discuss how something as simple as a donut can impact customers. Reminding us that a product is just a product, it's up to you to make it something more.
This week the Pixel Team sits down for their first round table podcast discussion. Joined by Aaron Jarnagin, the discussion revolves around "what is a film?" and whether there's a difference between film and movies.
Many creatives aspire to be their own boss and enter the world of freelancing. Though this can be filled with travel and unique clients, it can also be a road of struggles. Zach sits down with professional freelancer, Josh Berendes, to get an in-depth look at the business side of this creative field.
Taking a leap of faith can be scary. Rejection can hurt, but not trying at all can hurt more. Tristan sit's down with independent filmmaker, Kazek Israni-Winger, to talk about how Kazek keeps taking steps into the film world through his writing.
Details are important in any line of work. Those who pay attention to even the tiniest things can show true passion and dedication. Tristan hops in the booth with videographer and lighting designer, Jon Van Allen, to discuss how thinking ahead can take you the extra mile on any crew.
Every idea is a valuable one. Though not every idea you have may get used in the end result, those thoughts still contribute to the final outcome. Tristan sits down with our graphic designer, Tyler Black, to discuss how she's been able to come up with creative ideas for both design and marketing through her student organizations.
Previously on Raisin' Brand, Tristan sits down with local filmmaker Tarrell Christie and talks about his fan-film, Miles. After months of editing, Miles has been released and taken the internet by storm! This week we swing back into action and find out how Tarrell was able to market his fan-film to such a large audience.
Never be afraid to pitch your big idea. Zach connects with a fellow entrepreneur, Eric Braley, to discuss how he went from student broadcaster to host of his own college sports show. Eric shares how he formed his company Around The Corner Productions and how they continue to thrive in the Cedar Valley.
Tristan sits down with our good friend Cole Jorgenson as he gives us a life update. Cole shares his experience being an intern with the Utah Jazz and what it took to get there. This episode is filled with helpful tips on how a young creative can take the next big step in their career.
Tristan sits down with our current intern Adam Davis. Adam is a Digital Media student at The University of Northern Iowa and an avid nature lover. This has led him on a journey to work with outdoor brands creatively. Adam talks about how he's built up an incredible Instagram following in pursuit of this dream and how he uses this platform to work with some big names in the outdoors community.
Tristan remotes in with former Pixel Team member Taylor Bluemel. Taylor shares his insight on the making of Gridshock, a documentary about human sex trafficking, and how his media career has lead him to create content to bring awareness to the hidden issues of society.
In this episode of Raisin' Brand, Zach sits down with Alyssa Nolte to talk about her experience with marketing, research and the psychology of a consistent brand. Whether you are just starting up or you are years into your entrepreneurial journey, if you are struggling with understanding the importance of brand, this one is for you.
Oftentimes people think of marketing as finding a way to sell a product, something that everyone "needs" in their daily lives. What if that product was an entire city? Zach sits down with Digital Marketing Specialist, Aaron Jarnagin, and learns more about how communities market themselves. Showing the public why they should become part of the Cedar Valley.
Tristan sits down with Tarrell Christie on a remote call to discuss his new Spider-man fan film Miles. Tarrell talks about what movies and genres inspired him to create films with outstanding visual effects. Along with how he was able to market his short film Miles.
This week Tristan sits down with, a now previous, intern Arron Graham. Aaron talks about his growing creative career as he finishes his degree. While giving us some insight into what the future holds for this aspiring photographer.
This week Tristan sits down with former Pixel Team member Josh Berendes. Josh tells us how he got started and what he did to become a full-time freelance videographer. Along with sharing some stories from his adventures throughout the years.
This week we debut the new podcast format, Raisin Brand! (Ignore the references to PixelCast, we hadn't renamed it yet!) Tristan sits down with our previous intern Noah Lucy. The two talk about creative visions and processes for projects.