Create More Customers: Recent Episodes
Orren Prunckun
If you want to know how entrepreneurs and small business owners can get more sales, more often, without relying things like networking, referrals or spending a lot of money, then this podcast will show you how real marketers like us are declaring war on those dated methods. I have spent my career working out the answer to that question. Subscribe to this podcast so I can share the best secret marketing & sales hacks with you. My name is Orren Prunckun and welcome to my podcast.
In this episode you’ll hear my thoughts on:
- Identifying ideal customers
- Educating potential customers
- Utilising different channels
- Creating and distributing content
- Targeting specific customer segments
- Building a sales funnel
- Asking for referrals
- Being consistent and persistent
- Considering paid advertising
- Providing value through communication
So, listen here as we discuss these!
If you like what was on here and want more, go to https://createmorecustomers.agency
Send in a voice message: https://podcasters.spotify.com/pod/show/create-more-customers/message
In this episode you’ll hear my thoughts on:
- Categorizing ideal customers into different categories
- Using well-known frameworks to identify these categories
- Targeting product-aware customers and re-engaging with potential customers
- Escaping the commoditization of the products and services
- Creating a brand stand out in a competitive market
- Building trust and relationships by adding value before pitching
- Starting content distribution to contact customers and build a relationship with them
- Fulfilling promises and promoting prospects to build trust and relationships
- Asking for referrals and not taking a "no" as a dead-end
- Using outbound methods via LinkedIn, Twitter, email and SMS
So, listen here as we discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why getting back in contact with prospects is important
- What the new algorithms social channels are using
- Why visual content works
- How to do business development
- A process of business development for content
- A process for content creation
- What makes quality content
- Why testing content on social channels is important
- How to target well via social channels
- How to easily distribute audio
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Staying front of mind with customers, including theory about how advertising work and tactics such as “surprising and delighting
- Creating offers, with examples
- Creating communities, transitioning from offline to online, and nuances of Facebook Groups
- Branding, specifically wearables and interest categories for referrals
- Instant demos for increasing sales, and some examples of them
- Incentivizing referrals with specific phrasing
- Content creation, topics, quantity, length, and finding your voice
So, listen here as I discuss these!
If you like what was on here and want more, go to https://createmorecustomers.agency
In this episode you’ll hear my thoughts on:
- Why Twitter bio disclaimers are redundant;
- How to use 2 of a 3 step sales funnel to overcome brand use restrictions;
- What to communicate to overcome brand use restrictions;
- How these topics relate directly to lead generation for your employer;
- How these topics build your personal brand as an employee;
- What the practical steps to get started are;
- Why organizers get brand benefits and attendees don't; and
- What the practical examples of this organizing look like.
So, watch here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What should be in your content;
- Why giving away too much isn’t an issue;
- What the problem is with a one-way conversation;
- How to overcome that Problem;
- How to get attention for the content; and
- Why more content is better than less.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What a brand is and is not;
- What an easy way to rebrand is;
- How this way creates awareness, recognition and recall; and
- How you can and cannot control your brand.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What happens to your product usage when the buyer and the seller are not the same person;
- What sales is and why it is different that pitching; and
- What to do when the buyer and the seller are not the same person.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
• How to help prospects know, like and trust you when you cold contact.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
• What conversation rates you should be aiming for with your cold contact;
• Why being different is superior to being better (etc);
• Why focusing on this is the key to navigating objections; and
• What the two tactics are for navigate objections.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What you should be doing now when you cannot sell due to Coronavirus and having no ad budget.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What a marketing & sales communication should match with;
- What the current targeting criteria that is available;
- What possible targeting criteria will be available in the future;
- What technology will allow this to happen;
- What most brands do despite both of these;
- What the middle ground is practically in 2020;
- What an example this targeting is; and
- What you can do to better target your marketing & sales communication.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What most brands do with their billboards, ads and marketing and sales communication;
- Why you should not be following in their footsteps;
- The only purpose of a billboard or ad;
- What an example of this is; and
- How to use this example for your own billboards and ads.
So, watch here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Who the best partners are to do business development deals with;
- Who to find these partners are to do business development deals with;
- Why business development is different that selling and pitching prospects;
- Why I do certain types of business development deals;
- How these business development deals fit into business models; and
- What the correct processes for business development deals to create partnerships.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- How most brands go about cold outreach and contact;
- Why that approach rarely works;
- What to do instead;
- Why some ways of cold contact are better than others;
- What an ideal cold outreach and contact process looks like;
- What types of brands this works for; and
- What types of results are possible with this alternative method.
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What the only factor that matters is for getting referrals;
- How to implement that for your brand; and
- What the results will be if you do so.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why you shouldn’t automate any new marketing or sales activity;
- Why manual marketing or sales activity at first is a very smart decision; and
- When you should start marketing or sales automation.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why salespeople have a bad reputations;
- The common reasons why prospects despise salespeople;
- How to overcome these reasons; and
- What the results will be if you do so.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why producing engaging content discredits your expertise;
- Why producing content not aligned with your expertise is bad for your brand;
- What the majority of your content should convey; and
- What the results will be if you do so.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What targeting ability traditional media has;
- What types of messages capture attention;
- Why consistent brand messaging is important;
- Why your brand needs to speak to as many as possible; and
- Why evoking emotion is important.
So, listen here as I discuss this!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
• Why pitching alone doesn’t work;
• What the most important sales skill is;
• Who the people are that have that skill (you’ll be surprised); and
• What the results will be if you do so.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why you need to explain the value of your product, service or solution;
- Why explaining the of your product, service or solution can be difficult;
- How to correctly explain the value of your product, service or solution; and
- Why doing so helps you sell.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why consumers go to physical retail outlets; and
- How to overcome the chicken-before-egg retail dilemma.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Which opinion is correct when everyone has one;
- When even then it is likely in correct;
- Why brands find it difficult to put out communication; and
- How to test if communication will work or not.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why chatbots are not a new strategy;
- Why the 100+ year history of chatbots are;
- What the purpose of a chatbot is; and
- Why chatbots are more useful now.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why Checkout Mazes annoy prospects;
- Why Checkout Mazes are actually good for prospects;
- Why Checkout Mazes are good for vendors;
- Why Checkout Mazes work; and
- How to create a great Checkout Maze.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- How to offer and upsell well;
- Why upsells work; and
- How to make an upsell even more compelling.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
• When design matters in your marketing and when it does not;
• Why WIIFM matters; and
• What will happen if you change your marketing & sales communication to WIIFM.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- How memories are created;
- What “memory reminders” are;
- How “memory reminders” work;
- How to create “memory reminders”; and
- When logos matter and when they do not.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What the different purposes of road brand road signage are;
- How to create brand road signage for each purpose; and
- What some simple examples of each are.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- How to use technology to solve advertising problems;
- What an example of this technology is; and
- How to utilise unused attention.
So, listen here as I discuss this!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why you need to think about the future;
- What will remain relevant next year;
- How to predict the future;
- What the history of marketing & sales is;
- Where attention is and is going;
- What medium and messaging will work; and
- What you 2020 plan should look like.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why making people problem aware is important;
- Why ways of making people problem aware do not work;
- Why these ways do not work;
- What the ways of making people problem aware are that do work; and
- Why these ways work.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- How to get targeted leads;
- How to get qualified leads;
- How to create a great free offer;
- How to better qualify prospects; and
- How to be congruent with the lead generation.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What makes meaningful branded communication;
- How to build trust through it;
- What the two factors you should consider are; and
- Why they are contradictory.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What the 2 ways to sell are, so you know what is harder and what is easier which means you can save time, money and effort selling.
So, listen here as I discuss this!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why technical products are hard to sell, so you become aware of the problem you actually have, which means you won’t continue to struggle with sales;
- How to sell a technical product, so you know what to do specifically which means sales becomes easier; and
- How this style of selling also helps sell new products, so you can apply the same principles to innovations, which means innovative products also become easier to sell.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why most pitches do not work;
- Why other pitches do work;
- Why having one type of ad is a bad idea;
- Why you need messaging for different people; and
- What the real purpose of ads are.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What self-promotion is;
- Why people self-promote;
- How you get the same outcome via content;
- Why content is the superior way; and
- How both credentials are content work together.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What happens when the lists are confused; and
- How to solve this problem.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What the three skillsets related to teaching are;
- Why only one of them really matters; and
- How to pick a teacher for marketing.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What the two elements all testimonials need are;
- Why those elements are needed; and
- What results are possible when you include them.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What confusing messaging looks like;
- Why messaging can be confusing;
- How to fix confusing messaging;
- What sales really is and does; and
- What results are possible when you do this.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What examples exist of vendors selling the same thing;
- What their respective positioning on those products are; and
- Why only one vendor will win.
So, listen here as I discuss these!
In this episode you’ll hear my thoughts on:
- Why founders are bad at pitching their customer acquisition strategy so you understand the dilemma they face which means you will know what not to do;
- Why properly pitching your customer acquisition strategy is important so you can reap the benefits of a great summary which means better buy-in; and
- How to explain your customer acquisition strategy in a short period so you can hit the right points which means an effective pitch.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why customers buy but don’t use a product so you can understand customer motivation which means you can create a plan to increase use and consumption;
- What could happen if this occurs so you can make a plan which means you will be better prepared if it does happen;
- How to overcome this so you know what exact steps to take which means you have a suitable plan; and
- What that means for them and your brand, so you can implement a plan which means customers get value and your brand will be less vulnerable to buyers’ remorse.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What the psychology behind non-use is so you can understand customer motivation which means you can create a plan to increase use and consumption.
So, listen here as I discuss this!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Where prospect attention is so you know where to focus which means your targeting can be precise;
- How to get awareness so you can convert that to leads which mean you can get more sales; and
- What to do next so you can capitalize on leads which means better marketing ROI.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What elements make up a marketing & sales campaign; and
- What factors you should look at to troubleshoot a campaign.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What elements make up marketing; and
- What factors you should look at to troubleshoot.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- How to take your product and create a new marketing angle;
- How to use that angle for a complimentary promotional partnership; and
- How to use that positioning for further media reach.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What the two easy ways to measure physical ad ROI are; and
- How to calculate them.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What most suggest you should do with your sales;
- Why that is not good; and
- What to do instead.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What most suggest you should do with your marketing;
- Why that is not good; and
- What to do instead.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- An example of a great way to create value;
- Why it needs a certain price point; and
- What industries it could be used for.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- The reason why you can’t close 100% of prospects; and
- Why not all prospect created equal.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- An example of content that addresses buying concerns; and
- Examples of buying concerns.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why there are prospects everywhere; and
- How to leverage that.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- How you can view your competitors advertising targeting criteria;
- Why this helps you target prospects; and
- How to use this information to target prospects.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What most businesses do when a recession hits; and
- What you should be doing instead.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why congruence matters;
- Why congruence affects believability; and
- Why believability matters.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why perceived value matters;
- What the consequences are when you get it wrong; and
- How to get perceived value right.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What the easiest way to create a great offer is;
- What the other two steps needed are;
- Why these are important for selling new products and services; and
- What to do next.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- How this vendor won my business; and
- Why this vendor won my business.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What the factors you should be considering are; and
- What a websites purpose is.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Examples of great uses of exhibition stalls; and
- What the two things exhibition stalls could do better with are.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What the two main reasons are;
- Examples of each; and
- What to do instead.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- How brands get this wrong;
- How much you should be spending per day; and
- What the other focuses should also be.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What this vendor did to create a compelling ad; and
- Why it was so effective.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why what you seek it in front of you, for free; and
- How you can take this and get what you want.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What buying intent is;
- How search selling works; and
- How to replicate that with interruption selling.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What people care about;
- Why constant and consistent advertising works; and
- How to target people.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What the four steps to generating leads are; and
- What the different process is between paid and earned leads.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What the two main communication types you should have are; and
- Why you shouldn’t mix them up.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why showing customers appreciation is important; and
- What one of the easiest ways to show appreciation for customers is.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why people ignore you;
- What you can do to solve this; and
- Why the solution is an advantage for marketing.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why Instagram has banned post likes;
- What this means for your brand; and
- How you should react to it.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What the essence of cold contact really is; and
- How you should approach cold contact.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- The two ways to approach networking;
- Why one is better than the other; and
- How to approach both ways properly.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What JP Morgan meant when he said this; and
- Why you should be using this in your marketing and sales.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why 99% of businesses are in the commodity market;
- The three ways to decommodity your business; and
- Why doing so matters for more sales.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Who has the most risk in a transaction;
- Why the initial transaction matter so much; and
- How to de-risk a transaction for future benefit.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What one major factor is losing customers is; and
- What a (real) extreme example of it is.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- How to use the same things rescue vessels do so you don’t beg for a sale; and
- What your obligation is that reduces guilt in asking for a sale.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- The 2 frameworks I use to create sales scripts;
- How each framework fits together; and
- What to put into each.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why reputation matters more than money;
- Why risk is always bigger for one party than the other; and
- How to build a marketing partnership the right way.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
- In this episode you’ll hear my thoughts on:
- What AIDA is and why it matters; and
- How two similar ads can be so different in their effectiveness.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
How I learnt to overcome rejection and negotiate; and
Why you should start as a consumer not a vendor.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- How all humans acquire knowledge; and
- How you can use this to sell.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why choice is a bad idea; and
- What to do instead.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What a pattern interrupt is;
- Why it is important;
- How to use this to get interaction;
- Why polarity is a good thing; and
- How to not overdo it.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- One way to lock your customers into your business;
- What you can get away with when you do this; and
- What makes this a risk for your business; and
- How to then de-risk that for your business.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why people buy;
- What he 4 ways to validate any product, service or solution are;
- What the best option of these 4 is; and
- How to implement this option.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What this tool is;
- When to use this tool; and
- How to use it.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What the only two things you need to save time, money and effort are; and
- How you apply them to your marketing and sales.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What the two different tool you can use are;
- What the difference is between them; and
- When and where to use each.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why asking for a sale is difficult;
- How to go about asking for a sale;
- What is needed to successfully close a sale; and
- How to overcome sales rejection.
So, listen here as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What the connection between education and marketing & sales is;
- Why this is an opportunity not a hinderance for content creation;
- What topics you should be creating content on; and
- How to multiply that content for even more content.
So, listen here as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why these 4 factors matter when finding the right person;
- What some specific examples of getting past gatekeepers look like; and
- What your message should be once to find the right person.
So, listen here as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What the best way to educate an unaware prospect is;
- What order to educate an unaware prospect in should be; and
- What the multiple forms and formats to educate an unaware prospects are.
So, listen here as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What the hierarchy of channels is are;
- What the related platforms are;
- What content you should distribute on each; and
- Why frequency, length and effort matters.
So, listen here as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- How software is eating the world;
- What that looks like for marketing & sales content;
- What that means for the content you create; and
- Examples of types of content to create;
So, listen here as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- The two common ways to show product or service benefits; and
- How you can experience which way is more convincing.
So, listen here as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What a pattern interrupt is;
- Why it is important; and
- How to use this to get interaction.
So, listen here as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What an impulse purchase is;
- Why they are good for your business;
- Why they are good for your prospects; and
- How to create an impulse offer.
So, listen here as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why emotion is not the sole reason people buy;
- Why you need appeal to self-interest; and
- Examples of compelling offers.
So, listen here as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why your first guess is usually adequate;
- Why it is also likely wrong; and
- What to do to solve this.
So, listen here as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why one is better than the other; and
- What happens when you don’t do the important one.
So, listen here as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- How LinkedIn feed has evolved;
- How people use the LinkedIn feed;
- Why people follow you on LinkedIn; and
- How you can differentiate yourself.
So, listen here as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why first impressions matter; and
- Why setting expectations can win over customers.
So, listen here as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What different questions prospects have;
- Why certain content needs to align with each of these questions; and
- How these questions determine content length, medium and format.
So, listen here as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Where to find prospects;
- Why market research is important; and
- How to get prospects attention.
So, listen here as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why context matters when communicating; and
- Why you need to have multiple marketing messages.
So, listen here as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- When to deliver a message;
- What the two main types of messages are;
- How long each message should be;
- Why these work the way they do; and
- How to determine where a prospect is in the buying cycle.
So, listen here as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- How to get past gatekeepers successfully;
- How to get referrals to the right person;
- How to make sure the prospect you want to talk to responds; and
- Why both of these tactics work.
So, listen here as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- How most brands get follow-up wrong;
- How to leverage what works with publicity and product launches;
- What you should be doing when you follow-up with prospects; and
- What to do after your follow-up fails.
So, listen here as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why people don’t buy from you;
- What the most common busying concerns are; and
- How to address one of the most important buying concerns.
So, listen here as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why looking at what you buy is a good idea
- What to pay attention to in your current purchases
So, listen here as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.co
In this episode you’ll hear my thoughts on:
- Why snail mail works;
- What purposes snail mail should be used for; and
- How to improve snail mail campaigns.
So, listen here as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why “free” is important;
- How “free” helps build likeability and trust; and
- Why “free” needs to be scalable to be effective.
So, listen here to hear as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why ads should not look like ads;
- What the original click bait is;
- What all marketing & sales communication should have; and
- How to create marketing & sales communication that gets opened, read and acted on.
So, listen here to hear as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why you should follow-up with prospects; and
- Why prospects that have the budget, authority, need and timing want to hear from you.
So, listen here to hear as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why your marketing message needs to be clear & simple.
So, listen here to hear as I discuss this!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What Instagram’s new checkout is;
- Why Instagram’s checkout matters for both Instagram and brands; and
- How you can use Instagram’s checkout for testing offers.
So, listen here to hear as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What not to do with a marketing message; and
- Why your marketing communication should be in the language of your market.
So, listen here to hear as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why giving information is useful in creating epiphanies for customers;
- Why epiphanies for customers are valuable; and
- Why both of these make your brand trustworthy and different.
So, listen here to hear as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why Mother Teresa was selfish and that is okay; and
- Why you should focus on what value your product provides your customers.
So, listen here to hear as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- Why once-off sales make marketing difficult;
- Why competing on price is bad for your brand; and
- How to find ways to differentiate yourself in a competitive market.
So, listen here to hear as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- How to make sales easy for you. How to overcome sales objections; and How to make it easy for customer to buy.
So, listen here as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
- What Ads Library is;
- Why it is important; and
- How you can use it for your brand.
So, listen here as I discuss these!
And if you like what was on here and want more, go to http://orrenprunckun.com