PR Hangover: Recent Episodes
GVSU PRSSA
An advertising, public relations, and integrated communications podcast featuring knowledgeable professionals from across the globe.
Brought to you by GVSU PRSSA.
Curious how real credibility is built in the world of PR and leadership? In this episode of PR Hangover, Geoff Curtis joins to share his journey from C-suite roles to launching Marshall Curtis Communications—and the lessons he’s learned along the way. From redefining leadership to breaking down misconceptions about the industry, Geoff offers honest, practical insight for anyone looking to grow in communications. Tune in for a conversation that will challenge how you think about leadership, credibility, and your own career pathConnect with Geoff! https://www.linkedin.com/in/geoffreycurtis/
Want to learn more about ethical persuasion in a modern-day Public Relations environment? Sit down and take a deep dive with us and Dr. Imran Mazid, a professional researcher and professor at Grand Valley State University, as we learn to understand what ethical persuasion can look like through a rhetorical lens. Connect w/ Dr. Mazid https://www.linkedin.com/in/dr-imran-mazid-2b334755/
Every wondered who's the leadership behind GVSU's Student Run PR Firm, GrandPR? You're in luck. On this weeks episode, I sat down with the 2025-26 GrandPR C-Suite, diving deep into all things experience, leadership, and advice driven goals. Like what you heard? Connect with C-Suite on LinkedIn! Connect with CEO, Kristina Humbarger https://www.linkedin.com/in/kristina-humbarger-000b07275/Connect with COO, Britlynn Veliz https://www.linkedin.com/in/britlynn-veliz/Connect with CXO, Lauren Wayburn https://www.linkedin.com/in/lauren-wayburn-8a259829a/
On today's episode of PR Hangover, we are joined with Job Mest, founder of JustReachOut and ChatRank.ai. Jon has been at the forefront of making PR more accessible and is now leading the way in how brands show up in the age of AI. We’ll be diving into his journey, the tools he’s built, and what students and professionals need to know about the future of media outreach and visibility.Interested in learning more? Connect with Jon on Linkedin! https://www.linkedin.com/in/jonathanmest/
A! Connect with Brody: https://www.linkedin.com/in/brody-zondervan-41364824b/More info on the GVSU Career Center: https://www.gvsu.edu/careers/
Today, we’re talking attention, influence, and the art of making messages stick with Jimi Gibson — VP of Brand Communication at Thrive Agency, TEDx speaker, and professional magician.With 25+ years shaping brand stories that actually convert, Jimi blends stage-craft with strategy — moving seamlessly from sold-out performances to global marketing campaigns. In this episode, he pulls back the curtain on the psychology, science, and storytelling techniques that turn ordinary messaging into unforgettable impact.Connect w/ Jimi https://www.linkedin.com/in/jimi-gibson/
PR Hangover sits down with Jill Hinton Wolfe to explore finding and owning your voice in public relations, building real impact through thought leadership, and leading with purpose early in your career. From overcoming imposter syndrome to navigating authenticity, influence, and ethics in PR, this conversation offers honest insight and practical advice for students and emerging professionals ready to make their mark.Connect with Jill! https://www.linkedin.com/in/jillhintonwolfe/
Join us today as we chat with Amy Rosenberg, founder of Veracity, a seasoned PR expert, author, and podcast host who’s known for helping organizations blend traditional PR with modern digital strategies. She brings sharp insights, real-world lessons, and empowering advice for students and professionals looking to thrive in the field. This episode is packed with wisdom, warmth, and plenty of PR gold.Enjoy this episode? Connect with Amy on LinkedIn!https://www.linkedin.com/in/amyrosenberg/
Programming Director, Sophie Lehner https://www.linkedin.com/in/sophie-lehner21/Meet your Social Media Director, Alex Martinez https://www.linkedin.com/in/conquerthefear/Meet your External Communications Director, Bri Conway https://www.linkedin.com/in/briconway03/Meet your Professional Development Director, Claire McCormick https://www.linkedin.com/in/claire-mccormick-106105211/Meet your Internal Communications Director, Izzy Zdanowski https://www.linkedin.com/in/isabellazdanowski/Meet your Special Projects Director, Ben Sanko https://www.linkedin.com/in/benjamin-sanko/Meet your Podcast Director, Olivia Goodwin www.linkedin.com/in/olivia-goodwin-b711432b0
Welcome back to another episode of PR Hangover. Today, we are joined by Sarah Myles, a distinguished communications leader with a wealth of experience in data-driven reputation strategies and media measurement. She brings a fresh perspective on connecting strategic communications with real-world impactEnjoy the episode? Connect with Sarah on LinkedIn https://www.linkedin.com/in/sarahmmyles/
On this episode of PR Hangover, we are joined by Kelsey Berkompas, a Senior Public Relations Specialist with Priority Health, and a seasoned PR Pro. She has a proven track record of expertise and real-world impact with her work. Today, we dove into her experience in PR, consumer engagement, and stakeholder-centered messaging. To learn more about what it means to create 'Healthy Headlines,' take a listen. You don't want to miss this episode! Connect with Kelsey! https://www.linkedin.com/in/kelsey-berkompas/Check out some of the programs mentioned in this episode! https://www.priorityhealth.com/https://www.priorityhealth.com/about-us/priority-pups
Join us for an interview with Kendall Sedestrom as we dive into the transition from academics to agency life! Kendall is a Public Relations Associate at Lambert by LLYC, and she has shared everything PR students need to know about agency life, and what the transition can look like. Connect with Kendall! https://www.linkedin.com/in/kendall-sedestrom-43922b230/
Join us for another episode with John Palmer, an accredited PR professional with more than 20 years of experience leading strategic communications across corporate, non-profit, and public sectors. In this episode, we will take a deep dive into health communications, and as John would say, learn how to 'keep your fingers on the pulse' when working in the health PR industry! Want to learn more? Check out John's LinkedIn! https://www.linkedin.com/in/john-palmer-apr-9777885/
Join us as we chat with Steph Porter as she dives into her experience in the world of PR. From Harley-Davidson to SpartanNash, to the Founder of ink&iron, she has a unique perspective on tackling the fast-paced world of PR. Steph shares her experience throughout her career and offers advice on changing career moves, managing high-stakes in your career, and what it means to be a storyteller in PR. Give it a listen! To connect with Steph Porter, check out her LinkedInhttps://www.linkedin.com/in/stephporter/
Check out how to effectively utilize sports promotions to uplift the image of baseball! Sit down with Bill Waliewski, Assistant General Manager of the Windy City ThunderBolts as we discuss the best practices of sports promotions and sponsorships!
Sit down with Hannah Flynn as we discuss the ins and outs of communication management while working as a Communications Coordinator for ASM Global in Grand Rapids, Michigan.
Join us as we sit down with Dwight Bowman II as he gives us the ins and outs of DEI initiatives in the workforce. Along with his extensive knowledge on these initiatives, Dwight also dives into finding your 'why' and fitting in to the right company.
Join us as we talk with freelance writer Adam Knorr! Adam is a freelance writer based out of Grand Rapids and works with growing company and personal profiles online all while growing his own profile to 6,000+ followers. As we discuss the powers that what your write have, we take a deep dive into how they can influence the profile.
Sit down with us as we chat with Damaryan Benton as he chats about his experience working and advocating for gen z in the workforce. Working at Edelman and PR Habitat, Damaryan has had a lot of experience with different tactics when it comes to recruitment, interviewing, and more. To learn more about Damaryan, visit his LinkedIn: https://www.linkedin.com/in/damaryanbenton/
Sit down with Dominic Asam to say his formal goodbye to PR Hangover. Talking about his experience as the Podcast Director for PRSSA, and his nerves and excitements for his new role, Dominic explains how influential PRSSA has been for him.
In this episode, Shanika discusses the essentials of becoming a good writer. From the planning stage to the writing process, Shanika provides her own insights into the writing process, and how we as writers can maximize our writing skills to create strong pieces of writing. Shanika P. Carter, Principal Consultant of The Write Flow & Vibe, LLC, is a freelance writer, author, and adjunct communications instructor. Through The Write Flow & Vibe, Shanika primarily provides writing, editing, and content development services to a variety of clientele, including fellow authors, but she also provides career consulting, workshops, and résumé assistance to individuals, educational institutions, nonprofit organizations, and companies.In her spare time, Shanika loves to travel and shop, and she loves music and movies (especially horror movies!). A native of Muskegon Heights, Michigan, Shanika is a graduate of both Michigan State University and Grand Valley State University, and proudly professes her affiliations with her fellow Muskegon Heights Tigers, MSU Spartans, GVSU Lakers, and Sorors of Zeta Phi Beta Sorority, Inc.Connect With Shanika:www.facebook.com/ShanikaTheWriterhttps://www.instagram.com/shanikathewriter?igsh=aG16NmxxZnk3Y3Rqhttps://www.linkedin.com/pub/shanika-p-carter-freelancer-consultant/10/4a6/236https://www.amazon.com/Lead-Not-Breaking-Ceiling-Experiences/dp/1951214897/ref=sr_1_5?keywords=Shanika+Carter&qid=1576763475&s=books&sr=1-5Shanika’s Business: www.writeflowandvibe.com
Maddie Odle is an account manager at 8THIRTYFOUR Integrated Communications. Before joining the 8THIRTYFOUR team, she had spent nearly a decade in the news industry.In this episode, Listen to Maddie’s story about transitioning from news, to the 8THIRTYFOUR team. As well as, how she uses her experience from the news industry in the PR space. Maddie also gives her advice on how PR professionals and reporters can connect, and build successful relationships.Linkedin: https://www.linkedin.com/in/madeline-odle-934a58188/Twitter/X: @madelineodleTVhttps://8thirtyfour.com/
In this episode, learn about the education sector, as Allison and Hannah discuss creating healthy relationships, and their journies into the education sector. Learn if you would be interested in higher education marketing and PR and a what the typical day of Allison and Hannah looks like. Allison Lanier, Director of Client Engagement at GMB:Allison uses her passion for people to create positive, effective, and rewarding client onboarding experiences for GMB’s marketing services. Her ultimate focus is to help higher ed clients reach their enrollment goals. She also acts as the Vice Chair of Marketing for the HighEdWeb Association and sits on the School of Business Advisory Board for her alma mater, University of South Carolina Aiken.Hannah Pier-Herendeen, Marketing and Communications As a content writer and storyteller, Hannah enjoys creating engaging, educational, and authentic content about real difference-makers in education. Hannah works with teams across the organization to provide comprehensive marketing and public relations services to elevate the work of our educational clients and the GMB brand.LinkedIn:Hannah Pier Herendeen: https://www.linkedin.com/in/hannah-pier/Allison Lanier: https://www.linkedin.com/in/allison-lanier/Check Out GMB!:ww.GMB.com
She’s back! And ready to discuss the basics of the modern young professional, Remote Work, and Interning! Join us as Amberly takes us through the highs and lows of her work day at home talking about how she disconnects from her job, and her journey to Fischtank PR. Amberly is a young professional currently living in Madison, WI. She’s an alumna of GVSU and a familiar face to GVPRSSA, serving as its VP of Chapter Development her junior year and President her senior year. After graduating in 2023, she quickly began working as an Account Executive at FischTank PR living and loving all things media relations.Connect w/ Amberly:https://www.linkedin.com/in/amberly-dzimira/FischTank PR:https://www.fischtankpr.com/
Are you interested in writing on issues that you are passionate about? Kari Porter writes about issues she is passionate about, regarding Women’s Health and issues affecting the LGBTQ+. Join us for this episode, and learn about activism in communications, and why representation matters so much!Kari Porter is an Associate Director of Communications Strategist at Scout, a creative communications agency working with purpose-driven brands. In this role, she works with startups and challenger brands in human and planetary health, travel, CPG, and more, leading communications and media relations strategies. Kari is an expert communicator and strategist with success launching companies, positioning startup founders as thought leaders, and placing features in outlets including The New York Times, The Washington Post, Tech Crunch, and Cosmopolitan. Before Scout Lab, she worked at a full-service agency in Kansas City with B2B clients in agriculture, animal health, and manufacturing.Kari is a published writer on topics including LGBTQ+ representation and communications strategy and an advocate for survivors of intimate partner violence. She also serves as a mentor with StartOut, advising LGBTQ+ startup founders on their communications and marketing. While born and raised in the Midwest, Kari is currently traveling the country with her physical therapist partner and their two dogs.Connect with Kari:Kari’s Blog: https://rootedwords.substack.com/LinkedIn: https://www.linkedin.com/in/karilporter/
Welcome back, Emma Nelson! As our past chapter president and podcast director, Emma delivers some PR insights into her position at 8ThirtyFour. She reflects on her time as a student and shares some secrets for those transitioning into the workforce. Additionally, Emma provides some valuable life lessons to keep in mind.Connect with Emma:LinkedIn: https://www.linkedin.com/in/emma-nelsonnn/Happy Hour Hustle: https://8thirtyfour.com/content-library/podcast/Follow GVPRSSA:Website: https://gvprssa.com/Instagram: @gv_prssaFacebook: @GVPRSSATwitter: @GV_PRSSA
In this episode, we hear from Jason, a thriving entrepreneur in the advertising industry. He talks about his background, career journey, and what led him into the industry. Jason also provides advice for students interested in pursuing a career in advertising or business.Also discussed was Jason's dedication to sustainability and why it's a crucial aspect of his business practices. He'll share some of his successful sustainability initiatives and how they've had a positive impact on his business and the environment.
Happy Birthday GVPRSSA! What better way to celebrate than with the First President of GVPRSSA, Brad Back? Listen in as Brad discusses our chapter's history, life after college, and life returning as a professor at Grand Valley!Connect with Brad:LinkedIn: https://www.linkedin.com/in/bradback/Follow GVPRSSA:Website: https://gvprssa.com/Instagram: @gv_prssaFacebook: @GVPRSSATwitter: @GV_PRSSA
After working for other PR Firms, Barrie Cohen was ready to take matters into her own hands. Hear about how she moved across the country and started her own Public Relations Firm, based in Denver Colorado. Barrie works with various clients and uplifts woman-owned businesses. Interested in owning your own firm one day? This episode may be the place to start!
Follow Barrie Cohen: Website: https://bcpublicrelations.com/ Facebook: https://www.facebook.com/barriecohenpr/ Instagram: https://www.instagram.com/barriecohenpr/ LinkedIn: https://www.linkedin.com/in/barrie-cohenpr/
Follow GVPRSSA: Website: https://gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA
With the new year up-and-coming, it is time for some changes! Listen to Olivia Dolley talk about what's next.
Thank you for listening to PR Hangover! Have any other questions? Shoot an email to gv.prssa@gmail.com. We would love to get in touch.
Connect with Dominic: LinkedIn: https://www.linkedin.com/in/dominic-asam-60224424a/
Connect with Olivia: LinkedIn: https://www.linkedin.com/in/oliviadolley
Follow GVPRSSA: Website: gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA
Wondering if corporate or agency life is the right path for you? This week’s episode of PR Hangover features Angela Klinske, a public relations professional specializing in healthcare. With more than 25 years of experience, Angela has previously worked as a senior director at a local, leading PR firm, as well as served as Director of PR and External Relations for an eight-hospital health system in Michigan. She relaunched her PR firm, MixedMedia PR, in 2023 to help healthcare companies build strategic communications programs and to guide healthcare leaders as they establish an authentic presence within their communities.Angela is a trustee for Gift of Life Foundation, the fundraising arm of Gift of Life Michigan, the state’s only federally designated organ and tissue recovery program, and a board member of the West Michigan Public Relations Society of America. She is an active member of her church and enjoys mentoring newer PR professionals in their career journeys.Angela can be reached at angela@mixedmediapr.com.
Want to learn more about the impact of identifying with a disability? This week we are joined by Meryl Evans, a professional speaker and trainer, digital marketing pro, and author of Brilliant Outlook Pocketbook and the co-author of Adapting to Web Standards: CSS and Ajax for Big Sites. She has done a TEDx Talk and has been quoted in the Wall Street Journal and has the honor of being included as one of the 12 Top LinkedIn Voices for Accessibility Advocacy.Connect with Meryl: https://www.linkedin.com/in/meryl/ Want to be featured on the show? Connect with Olivia: https://www.linkedin.com/in/oliviadolley/ “The pandemic's influence on accessibility” https://youtu.be/Wx8gGP79QTY
We all know DEI is important but what does it actually look like? Listen to learn more about Joseph Tateoka, the Senior Vice President of learning and development at Edelman and an Adjunct Professor for the School of Communications at Depaul University. He is passionate about DEI and advocating for individuals through raising awareness and education, Joseph is a seasoned internal and external communications professional, former HR Business Partner, and DEI leader dedicated to enhancing and positively impacting the employee experience through talent development, internal communications, and DEI initiatives.Connect: linkedin.com/in/josephtateoka
Social media marketing is more than just a picture and caption. This week, we will dive deeper into social media marketing, landing that internship, and finding your creative process. Lauren Freund is here to speak about her experiences with social media marketing and her education in advertising and public relations. Lauren has previous experiences working for large corporations like Taco Bell, to successful local startup companies. As known as the “Internship Girl” she gives some tips for interviewing and resume-boosting that you don’t want to miss! Connect with Lauren: linkedin.com/in/laurenfreund
8THIRTYFOUR launched the application for their annual scholarship named the Small Biz 4 Equality. This scholarship is specifically for GVSU students in the School of Communications who are part of and support the LGBTQIA+ community.One applicant will be awarded a generous $5,000. Students can learn more and apply for the Scholarship online after logging in with their GVSU student login. The application deadline is Feb. 21.Apply Here: https://gvsu.scholarshipuniverse.com
Don Kern is an adventure runner, IT Consultant, freelance writer, and the director of the Metro Health Grand Rapids Marathon. He has run over 325 marathons or longer races, in each of the fifty states of the USA twice, in thirty-two countries, and at both the North and South Pole. As an avid adventurer and public speaker, he continues to share a passion for physical fitness and adventure.Don loves to write about his experiences and adventures and feels the duty to inspire his journeys with others. Don is an author of his own adventure novel and presently writes for the newsletters for the Grand Rapids Marathon.Join us this week to learn more about freelance writing and storytelling! Connect with Don: LinkedIn: https://www.linkedin.com/in/don-kern
The final episode of the student series features Cayman Hadley and Vrinda Agarwal.Cayman is originally from the suburbs of Atlanta where he currently attends Kennesaw State University, seeking a bachelor's degree in public relations. He currently is interning with the Development Department of the Boy Scouts of America.He looks up to influences like Ariana Grande, Ryan Seacrest, and Kennesaw State University’s highly respected PR professors to help motivate him throughout his life journey and career path. Lastly, Cayman loves to volunteer at festivals.Connect with Cayman: https://www.linkedin.com/in/cayman-handleyVrinda is a senior majoring in Public Relations and Human Centered Design and Development at The Pennsylvania State University. Originally from India, Vrinda is very keen on learning about different cultures and is inclined towards exploring the intersection of technology and media in the communications industry. Through various coursework and work experiences at agencies such as Edelman, Nike Communications, and various small marketing firms, she has been able to develop an interest in audience insights and segmentation, diving deep into the nuances of users and their behaviors.Connect with Vrinda: https://www.linkedin.com/in/vrindaagarwal2000/
This week's episode of PR Hangover features GV Students, Maddie Zimmerman and Madey Lutenski. Both students are involved with GrandPR and PRSSA. Dedicated to their studies and passionate about their niche PR specialties, this week we learn about advocacy and insight into influencer marketing. Maddie Zimmerman is a junior majoring in Advertising and Public Relations. Maddie is a member of PRSSA and is the Associate Media Coordinator of GrandPR, Grand Valley’s student-run PR firm. In Maddie’s spare time, you can find her thrifting, recording for her own podcast, sipping on matcha, and playing with her rescue cat, Manon. Maddie hopes to pursue a career in social media management or journalism/writing after graduation.Madey Lutenski is a senior studying Advertising & Public Relations with a minor in Women, Gender, & Sexuality Studies. Madey interns for the GVSU Career Center and Experience Grand Rapids. She is also the firm editor of GrandPR. Madey explores GR with her roommates and volunteers with Reproductive Freedom for All! Connect with Maddie Z: LinkedIn: https://www.linkedin.com/in/madison-zimmerman-1313a3230/Podcast: https://open.spotify.com/show/5y8FTd4oArBTWRuvQC44Fi?si=aabbcc16c2624175 Connect with Madey L: LinkedIn: https://www.linkedin.com/in/madelynnlutenski/ IG: MadeyLutenski
This week we welcome Sarah Dudinetz, a GVSU AD/PR Alumni and previous PR Hangover Podcast Host. Sarah Dudinetz is currently working as the Social Media Specialist in University Communications for GVSU, managing all of the university's social media channels. Having graduated from GVSU in 2020 with a B.S. in Advertising and Public Relations and minors in Writing and Digital studies, she spent two years working as a Social Media Specialist at A.K. Rikk's, a luxury clothing store in Grand Rapids, before returning to her alma mater for her current role. Outside of work, Sarah competes in the Miss America Organization, where she is currently holding the title of Miss West Michigan 2022. Connect w/ Sarah: https://www.linkedin.com/in/sarahdudinetz/ Want to be featured on the show? Connect with Olivia: dolleyo@mail.gvsu.eduCheck out Sarah's Podcast! https://open.spotify.com/show/2qjJaUDEgGK6JvGHwwute8
In this week's episode of PR Hangover, we will learn about National Millennial and Gen Z Community and the recent opportunity it provided for members to attend Los Angeles, and the potential it holds for young professionals. These opportunities would not have been possible without Bill Imada and the connection he has made with the National Millennial and Gen Z Community. This episode will cover the legacy of Frank Blossom a GVSU Alumn and professor, who has left a remarkable impact on the Advertising & Public Relations program at GVSU.This episode features Hanna Ziesel, a senior at GVSU who is the COO of GrandPR, E-Board Member of PRSSA, and a member of the National Millennial and Gen Z Community. Futuristically, Hanna would like to move to California to work in the entertainment industry.Connect with Hanna:LinkedIn: https://www.linkedin.com/in/hanna-ziesel/ Connect w/ Olivia: LinkedIn: https://www.linkedin.com/in/oliviadolley/
Are you a transfer student worried you are too late in getting involved with your majors' extracurriculars? Good news, it's never too late. This week's episode features Alex Lucaj, a transfer student-athlete from the University of Concordia Ann Arbor, who shares her experiences on how she took initiative to get involved in PRSSA and how you can too. Being her first year at GVSU, she immediately takes action to get involved with leadership roles. We also spoke with Paige Bodine, a transfer athlete from GRCC who has made her impact by being involved with GrandPR and PRSSA. Being VP of Member Services and an Account Executive on 2 GrandPR teams is an impressive workload. Paige is also involved with the ROTC program. She shares her experiences with how to make an impact and get involved. Connect with them via LinkedIn:Alex: https://www.linkedin.com/in/alexandra-lucaj-031119251/Paige: https://www.linkedin.com/in/paige-bodine-b0a7a21b0/Want to be on the show? Connect with Olivia: LinkedIn: https://www.linkedin.com/in/olivia-dolley-a78198221/
Are you thinking about agency life but you're unsure of what it might hold? This week, I spoke with Jeremy Witt, a GVSU Alumni who graduated in 2016. Jeremy is a Public Relations Senior Associate at Lambert, based out of the Grand Rapids office. He primarily supports Lambert’s education/social impact clients, which include a mix of schools and nonprofits. Jeremy helps manage the firm’s internship program and is a member of Lambert’s Diversity Council, leading the Asian American Pacific Islander sector. Connect with Jeremy: LinkedIn: www.linkedin.com/in/jeremylwitt
Want to be featured on the show? Connect with Olivia LinkedIn: www.linkedin.com/in/oliviadolley
Are you interested in becoming a content creator? This week we were joined by Mak Smith, a full-time content creator, and life coach. Previously, Mak worked as a chemical engineer in Los Angeles. For a time in her life, she was living from a van and competing in OCR (obstacle course racing), training for the CrossFit games, ultra-marathon running, and outdoor adventure. Mak found success making TikToks at the beginning of the COIVD-19 Pandemic and shares her experiences in content creation to where she possesses a full-time job in content creation and life coaching. Join us in this episode where we learn about how dedication is crucial for success.
Connect with Mak: IG: MakSheaSmith TikTok: makontherun
Want to be on the show? Connect with Olivia IG: @OliviaDolley LinkedIn Keyword: Olivia Dolley
Have you been struggling with finding ways to gain visibility? You might be wondering, how do certain companies or organizations end up in the top recommendation on search engines.
This past week GV PRSSA had the privilege of hosting digital performance specialists in SEO (search engine optimization), Delaney MacKenzie and Riley Holbrook, two professionals who have experience working for Black Truck Media and Marketing, an internet marketing service based in Grand Rapids, Michigan. Delaney and Riley share their insight and experiences working with SEO and digital marketing and some navigating your way around this tool. Throughout this episode, you will learn some of the ways that you can improve your digital marketing through professionals who share their accomplishments and mistakes that they have learned over time. Both are Grand Valley Advertising and Public Relations Alumni, who offer insight on how making the most of college professional experiences will present you a better opportunity to get that dream, post-grad job. SEO is one of the most resourceful tools in gaining visibility. You won’t want to miss this episode!
Want to be featured on the show? Connect with Olivia: https://www.linkedin.com/in/oliviadolley/
Bill is founder, chairman and chief connectivity officer of IW Group, a minority-‐ owned and operated advertising, marketing and communications agency focusing on the growing multicultural markets. For more than 25 years, Bill has represented some of the top domestic and global companies, including American Airlines, Coca-‐Cola, Fox, General Motors, Godiva Chocolatier, Lexus, McDonald's, Nissan North America, Pacific Gas & Electric Company, Southern California Edison, Toyota Motor Sales, USA, Inc., Verizon, Walt Disney Imagineering, Warner Bros. Pictures, Walmart Stores, Westfield Malls and many others. His areas of expertise include advertising, branding, multicultural communications, marketing, crises management, partnership marketing and public relations. The IW Group is part of two international networks: Interpublic Group of Companies (IPG) and Worldcom PR Group. Both networks have international affiliates worldwide. To learn more about the IW Group and Bill and his team, visit: https://www.iwgroup.agency/
Connect with Bill: https://www.linkedin.com/in/bill-imada-2b90544/
Want to be featured on the show? Connect with Olivia: https://www.linkedin.com/in/oliviadolley/
Allie Hembree Martin is a visibility expert and owner of Fame and Fortune. She works with female entrepreneurs to elevate their brands and gain credibility and cash through proactive public relations and strategic social media. She formerly worked in public relations for Amazon, Alltech, Kendra Scott, and the International Spa Association. She also produces and hosts the podcast Selfish, a show dedicated to self-care and following your dreams! She lives in Shelbyville, Kentucky with her husband Brandon and is also an adjunct professor at Midway University.
Connect With Allie: Email: allie@iwantfamefortune.com Website: iwantfamefortune.com
Have a pitch for the show?: Connect With Olivia: https://www.linkedin.com/in/olivia-dolley-a78198221/
Jessica Toscano (she/her/hers) is the founder and editor-in-chief of the digital unisex lifestyle publication IntrigueMag, where she covers health and sexual wellness, self-care, and other aspects of lifestyle. She's also a regular contributor to Cosmopolitan, Health, SELF, and other outlets.
Jessica is joining us to offer us some advice on how she got involved with these outlets and some of her best pitching practices. She also talks about her publication, IntrigueMag, the first unisex digital lifestyle pub that promotes individuality, independence, and the overall desire to Live Better. Feel Better. Be Better.
Connect with Jessica: Follow her journey on social @MsJToscano. Email: JToscano@intriguemag.com IntrigueMag: https://www.intriguemag.com/
Connect With Olivia: LinkedIn: https://www.linkedin.com/in/olivia-dolley-a78198221/ Socials @OliviaDolley
Are you wondering what it takes to enter the world of real estate? This week we hear from Jon Roosen, a Saginaw Valley State University Alumni, who has an undergraduate degree in Human Biology. He stresses the importance of listening to your heart and pursuing what makes you happy for the most successful outcome. He currently resides in Knoxville Tennessee, working as a Multifamily Real Estate Investor and Advisor. Jon gives advice to younger adults concerning finances or who may be interested in entering the world of real estate investing. He also discusses the significance of advertising and public relations while working in real estate and the importance of building a professional brand image. Connect with Jon: Linkedin - https://www.linkedin.com/in/jonroosen/ Email - Jon.Roosen@svn.com
Connect with Olivia: LinkedIn: https://www.linkedin.com/in/oliviadolley/ Email: dolleyo@mail.gvsu.edu
Are you wondering what it takes to enter the world of real estate? This week we hear from Jon Roosen, a Saginaw Valley State University Alumni, who has an undergraduate degree in Human Biology. He stresses the importance of listening to your heart and pursuing what makes you happy for the most successful outcome. He currently resides in Knoxville Tennessee, working as a Multifamily Real Estate Investor and Advisor. Jon gives advice to younger adults concerning finances or who may be interested in entering the world of real estate investing. He also discusses the significance of advertising and public relations while working in real estate and the importance of building a professional brand image. Connect with Jon: Linkedin - https://www.linkedin.com/in/jonroosen/ Email - Jon.Roosen@svn.com
Connect with Olivia: LinkedIn: https://www.linkedin.com/in/oliviadolley/ Email: dolleyo@mail.gvsu.edu
So you’ve thought about starting your own business but don’t know where or how to start? Through this episode, I spoke with Russell Climie, a Professional Photographer, and co-owner of his very own, Tiberius Images. Russell discusses the business that he has established all throughout West Michigan with his wife and co-owner, Rebecca. He also discusses how the business is about serving clients, making people feel comfortable and confident in front of the camera, and making it easy and enjoyable.
Through this episode, Russell goes through the process of how he started his business and the un-sugarcoated truth of what it takes to be a business owner. He also offers some tips with photography and how to get started.
Click the link below to learn more about Tiberius Images: https://www.tiberiusimages.com/
Connect with Russell LinkedIn: linkedin.com/in/tiberiusimages Email: tiberius@tiberiusimages.com
Connect with Olivia LinkedIn Keyword: Olivia Dolley
Diving into the Mantra of: “Life, Liberty, and Pie” Ellie currently lives in Traverse City, Michigan as the digital marketing specialist at Cherry Republic's headquarters. Previously, she lived in Washington, DC after graduating from Grand Valley with a degree in Advertising and Public Relations where she was the communications specialist at the National Pension Fund, and earned her masters in Corporate Communications and Public Relations from Georgetown University. Her focus is on all things digital marketing, SEO, food blogging, and Google Advertising. She also recently started The Social Spoon Agency, her side hustle focusing on social media management, brand strategy, and food photography for the food and beverage industry in Northern Michigan.
Connect with Ellie: Instagram: https://www.instagram.com/socialspoonagency/ LinkedIn: www.linkedin.com/in/elizabeth-kebler-66a392142 Email: elizabethkebler1@gmail.com
Connect w/ Olivia: LinkedIn: Olivia Dolley
This week we will learn about Nyah Hodges (she/her/hers): a Public Relations Specialist who currently utilizes her strategic communication skills as an Associate Corporate Communication Specialist at Dow Chemical’s Global Headquarters. Through this episode, we will learn about Nyah and how her corporation prioritizes a safe workspace by implementing Diversity, Equity, and Inclusion (DEI) practices. A recent Central Michigan University graduate, Nyah is a diligent professional who has garnered a resume of PR opportunities during her time in college, helping her maneuver and learn about various career avenues with a public relations degree. While in school, she was involved with Central Michigan's Public Relations Society of America Chapter serving as its Director of Member Services. She also has acquired an impressive amount of awards during her time at CMU.
Connect with Nyah LinkedIn: Nyah Hodges
This week features a previous GVSU Alum. Morgan is a communications and public relations professional based in Chicago. She specializes in digital communications, social media marketing, and content creation. Morgan is currently the Communications Manager for the Illinois Supreme Court. Through this position, Morgan is responsible for providing ongoing support across the judicial branch in all manner of design and content creation. Similarly, she writes and manages official judicial branch communications including the Court’s social media and the Annual Report of the Illinois Courts. In her spare time, she is a Co-Founder of her own women-owned marketing and communications agency based in Chicago called Roof17. This agency specializes in working with small business owners to boost their brand awareness through digital marketing innovation. While at Grand Valley, Morgan served as the CEO of GrandPR and on the PRSSA E-Board. She was named Public Relations Student of the Year by West Michigan PRSA in 2014. Throughout this episode, we will learn about Morgan and how her accomplishments led her to her success in PR. Connect with Morgan: LinkedIn: www.linkedin.com/in/morganyingst/ Twitter: twitter.com/morganyingst Connect with Olivia: Instagram: @OliviaDolley LinkedIn: Olivia Dolley Follow GVPRSSA: Website: gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA
You've heard his voice all year long but how well do you really know Brady Mills? If you didn’t know already, Brady was the previous host of PR Hangover. He is an individual who does everything with intention and his dedication and perseverance will guide him to success. Brady is an incoming senior at Grand Valley State University where he studies advertising & public relations (with a PR emphasis) and public & nonprofit administration with a French minor. It is easy for him to stay busy on his feet between his school work and all of his extra circular. When he has free time, (which is probably not often), you could catch him throwing extravagantly goofy events with friends, reading, traveling, or discussing topics pertaining to faith, morality, and Kung Fu Panda.
Connect with Brady: Instagram: @brady_mills_ LinkedIn: Brady Mills
Connect with Olivia: Instagram: @OliviaDolley LinkedIn: Olivia Dolley
Follow GVPRSSA: Website: https://gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA
When David Robinson first set foot on the red carpet as a volunteer, he knew he’d be back for more. Today, he is a successful publicist working with academy award-winning films and renowned gospel artists, conducting media relations and marketing for his clients. (Plus, he’s a GVSU alum!)
But the journey from West Michigan to Atlanta did not happen overnight. In this episode, David discusses his entry to the entertainment industry, what work as a publicist entails, and specific practical tactics that have led him to build lasting relationships with a vast network of professionals.
Connect with David: Website: www.thedavidbrand.com Instagram: @thedavidbrand Facebook: The David Brand
Follow GVPRSSA: Website: https://gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA
This influencer marketer knows her industry front and back... literally. Why? Because she’s an influencer herself.
Ayanna Bozeman (AKA Ayanna Alexis) is an Abercrombie & Fitch influencer marketing specialist who has quite the following of her own, creating lifestyle and fashion content for audiences on Youtube, Instagram, and TikTok.
Ayanna joins the show to discuss her experience and the lessons she has learned from content creation, professional life, and her journey on both sides of the influencer marketing field. Listen in as she shares how she approaches starting conversations with influencers, and stick around for practical advice to students looking to follow in her footsteps!
Connect with Ayanna: Instagram: @ayannaalexis LinkedIn: Ayanna Bozeman Youtube: Ayanna Alexis TikTok: @ayannaalexiss
Follow GVPRSSA: Website: https://gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA
There’s more to employee advocacy than meets the eye. Brandi Boatner, a PR veteran working in digital and employee advocacy at IBM, is an advocate for people, company, and career. A former PRSA president with years in the public relations world, Brandi knows the ropes of both external and internal strategic communications.
In this episode, we discuss Brandi’s shift to employee advocacy, how it differs from her “traditional” PR experience, and how she has been able to connect with thousands of IBM employees from around the world. She shares her excitement about IBM’s recent launch, “Let’s create.”
She also speaks right to us students with words of encouragement that every pre-professional needs to hear… Join in!
Watch the “Let’s Create” launch video: https://www.youtube.com/watch?v=aSTX0qdBAsI
Connect with Brandi: Twitter: @ThinkBluePR LinkedIn: Brandi Boatner
Follow GVPRSSA: Website: https://gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA
PR pros and journalists, despite key differences in their approach, have a lot in common. So how can these two distinct roles work together to advocate for community members in difficult situations where the wellbeing of communities is at stake?
Bryce Huffman, a reporter and producer for BridgeDetroit, has interacted with many communications professionals over the years. He knows firsthand the tension and the collaboration that can come from these important relationships.
Join us as we talk about covering sensitive news stories, using writing tactics that cause readers to care, and supporting journalists in their work(and vice versa). Bryce also shares some wisdom to help PR and journalism students work through the differences in careers and choose a route that fits them best.
Listen on Apple Podcasts (iTunes), Spotify, and Soundcloud.
Connect with Bryce: Twitter: @BryceHuffman313 LinkedIn: Bryce Huffman
BridgeDetroit: www.bridgedetroit.com/
Follow GVPRSSA: Website: https://gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA
There are already hundreds of tools in a PR pro's arsenal. Why care about podcasting?
Robert Johnson, a seasoned podcaster and public relations practitioner, shares just how impactful a podcast can be for clients. No matter the industry, there is space for a podcast if a brand can execute it effectively.
As a host and producer of PR industry podcast PR Nation and Strategic Communications Officer at Riester Public Affairs, Robert is an expert at building podcasts for clients. Starting in radio as a 14-year-old, he knows his way around a microphone… and he thinks you can too.
Tune in to hear just why Robert thinks podcasting is important, its relevance to our lives as PR students, and what it takes to start a podcast of your own.
What does it take to work at a world-renowned agency? GVSU alumna Melissa Albano is an assistant account executive at Edelman, an agency that has ranked #1 of Global PR Firms. Clearly, she’s doing something correctly.
So what’s her “it” factor?
Join Melissa as she shares her journey of joining Edelman, her client work with Taco Bell, transitioning from corporate to firm life, and how she and a Trader Joe’s seasoning have lots in common. Melissa packs encouragement, motivation, and advice into this episode that any student should hear.
Listen on Apple Podcasts (iTunes), Spotify, and Soundcloud.
Looking to get to know Melissa and make a connection at Edelman? Shoot her a message on LinkedIn!
Connect with Melissa: Instagram: @melissa_albano LinkedIn: Melissa Albano
Follow GVPRSSA: Website: https://gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA
What College Can’t Teach You: A Post-grad Conversation (w/ Allison Canter, Carson Kunnen, and Morgan Layne)
Some things can’t be taught in school. The awkwardness of settling into the ‘real world’ after college is one of those things. Today, recent GVSU Advertising and Public Relations graduates Allison Canter, Carson Kunnen, and Morgan Layne share their experiences of transitioning from involved students to young professionals.
From finding joy in the mundane aspects of adult life to celebrating victories on the new job, we cover it all. Allison, Carson, and Morgan reflect on adjusting to unexpected career positions, opportunities they wish they had pursued in college, and advice to their undergraduate selves.
Undergrads, you won’t want to miss this one.
Connect with Allison: Instagram: @allisoncanter LinkedIn: Allison Canter
Connect with Carson: Twitter: @ckunnen12 LinkedIn: Carson Kunnen
Connect with Morgan: Instagram: @morgnlayne LinkedIn: Morgan Layne
Follow GVPRSSA: Website: https://gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA
Dr. Adrienne Wallace knows busyness–and the anxiety that comes with it–all too well. As a professor, an advisor, a digital marketing strategist, and a writer (and much more), she has a lot on her plate. So where do rest and relaxation fit in?
Adrienne shares her experience and offers advice on taking effective and healthy breaks, managing anxiety, and prioritizing commitments to ensure time and health are maximized. This episode is packed with tidbits of gold for students on semester break, and Adrienne’s words of wisdom extend into the typical work and school day. Find a rhythm, avoid avoidance, and know your limits. There’s more where that came from.
Give it a listen!
What’s it like to run a renowned national organization while simultaneously living the student life? It’s no small feat, but with initiative, time management, and effective leadership, Rachel and Cat make it look easy.
Rachel Meltzer, PRSSA National President, and Cat Kalageros, PRSSA National VP of Brand Engagement discuss their roles on the national committee, staying “jazzed” about the industry, student leadership, and workflow. Take it from two prominent students: an impassioned desire to make a difference goes a long way in opportunity and growth.
Read Rachel’s blog post on digital tools to maximize efficiency here: https://progressions.prsa.org/index.php/2021/04/09/tools-of-the-trade-new-software-for-your-workflow/
Interested in writing a blog for Progressions? Reach out to Cat!
Connect with Rachel: Instagram: @rachel_meltzer Twitter: @rachel_meltzer LinkedIn: Rachel Meltzer Website: rachelemeltzer.com , hifriendsbyrachel.com
Connect with Cat: Instagram: @cat_kalogeros Twitter: @ckalogerosmedia LinkedIn: Catherine Kalogeros
PRSSA National Resources: Website: https://www.prsa.org/prssa Progressions Blog: https://www.prsa.org/prssa/publications-media/progressions-blog PRSSA Podcasts: https://www.prsa.org/prssa/publications-media/podcasts
Follow GVPRSSA: Website: https://gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA
Dr. LaShonda Eaddy, APR, Ph.D. isn’t afraid of research. In fact, she embraces it, teaching her students daily how to apply scholarship to the field of Public Relations. A self-proclaimed “practitioner scholar,” Dr. Eaddy has devoted her career to breaking down the barriers between academics and PR pros.
So what exactly is an APR certification? Is a Ph.D. completely out of reach? What does it take to successfully implement academia in the field and vice versa? In sharing her vast experiences as a professor and as a professional, she discusses exactly how she manages all of it.
Curious about pursuing either APR or education further? Reach out to Dr. Eaddy on any of the following. She would love to talk.
Website: www.lashondaeaddy.com Faculty Website: https://www.bellisario.psu.edu/people/individual/lashonda-eaddy Twitter: @lashondaeaddy LinkedIn: linkedin.com/in/lashonda-eaddy-ph-d-apr-12a1b03 Email: leaddy@psu.edu
“I didn’t know I could have a career in professional sports,” says Brooklyn McDaniels, Sponsorship and Partnership Coordinator for the NFL. As a self-dubbed small-town girl with a big city personality, Brooklyn has found her role at the NFL in New York City to be rewarding in both personal and professional aspects.
Brooklyn attributes her success to her love for people, her passion for communications, and the growth she has experienced as she has built and managed strong interpersonal relationships. This episode is full of strong bits of advice from a young professional who has seized opportunities to rise above the standard. Listen as we talk sports communications, the intersection of different industries, communication tactics, and ways students best prepare themselves for the big world.
And yes, living in NYC is everything you might think it is.
Brooklyn would love to connect if you’re interested in learning more. Find her here:
Twitter: https://twitter.com/beelynmcdizzle?lang=en IG - https://www.instagram.com/beelynmcdizzle/ Facebook - https://www.facebook.com/brooklyn.mcdaniels LinkedIn - https://www.linkedin.com/in/brooklynmcdaniels/
She’s an artist, a strategist, and a top notch communicator. Brooke Rosier, Global Marketing Specialist for Amway’s brand, Artistry, does more than cosmetic branding. Using her skills as a painter and an artist, she crafts creative and strategic campaigns for customers around the world. Brooke also invests her spare time in local nonprofit Lions & Rabbits Center for the Arts as a board member.
So how does her hobby of painting influence her career? Listen in to find out. Brooke talks about the world of skincare, her adult group projects, and the unique dimensions of communication in an intercultural context.
Curious for more? Find Brooke here:
LinkedIn: https://www.linkedin.com/in/brookerosier/
Website: https://www.brookerosier.com/
What is community relations? It’s listening, and it’s building trust. Jennifer Pascua, Lead of Community Relations for Spectrum Health, has years of experience under her belt in news reporting, freelancing, and most recently, corporate communications. Today, she imparts her wisdom to listeners.
Tune in as we talk communications tactics; community partnerships; diversity, equity and inclusion; and effective networking. Jennifer’s encounters with various and diverse people groups uncover some key takeaways for students.
“It all comes down to trust. It’s just relationships.”
Connect with Jennifer here:
LinkedIn: https://www.linkedin.com/in/jenniferpascua/
Facebook: https://www.facebook.com/JenniferAnnePascua/
Instagram: https://www.instagram.com/jenypascuatv/
Asking foundational questions is scary. We Ad/PR students have all been there, felt that, and regretted not posing the big questions at the beginning of our studies. So, here we are: upperclassmen asking the questions so you don’t have to.
In this episode, we cover 5 questions that first-year students are asking: 1. What made you want to go into PR/made you realize you could be good at it? 2. What’s the difference between advertising and PR? 3. What surprised you most about going into PR? Is there anything you didn’t expect? 4. I’m taking all pre-req classes this year. Is there anything else I should be doing preparing for marketing/ PR? 5. What’s the biggest lesson you’ve learned since freshman year?
Have any other questions? Shoot an email to gv.prssa@gmail.com. We would love to get in touch. Or, find any of the guests here: Amberly Dzimira, VP of Chapter Development LinkedIn: https://www.linkedin.com/in/amberly-dzimira-698b8b196/
Clare Quirin, Social Media Director LinkedIn: https://www.linkedin.com/in/clare-quirin-9904aa1b9/
Jesse Schmitt, GrandPR CEO LinkedIn: https://www.linkedin.com/in/jesse-schmitt-700813197/
Payton Peltomaa, VP of Programming: LinkedIn: https://www.linkedin.com/in/payton-peltomaa Twitter: @ppeltomaa25 Instagram: @ppeltomaa
His work “literally saves the lives of children.” Does it get better than that?
Juan Fernandez, VP of Marketing and Communications at Bethany Christian Services, has vast experience in the nonprofit communications field. From teaching in Costa Rica to managing communication and marketing at an international organization, Juan has done it all, and he has learned a lot along the way.
Listen as Juan discusses his life in the nonprofit world and the challenges and rewards that come with it. How do we use correct terminology even when SEO tells us to say something else? How can we share the story of a nonprofit organization so that it effectively reaches the target communities? We cover it all.
Find Juan on LinkedIn and Twitter @JuanF517.
Let’s face it: stocks, markets, and investments are intimidating for too many students and pros. They don't have to be. In fact, there are expansive opportunities in the world of investments - even for creatives.
Join Mike Houston, Managing Director and Partner at Lambert, as he helps listeners conquer market hesitancy and understand Investor Relations’ role at the intersection of financial analysis and creative communications.
Plus, Landon Klausing, president of the Seidman Investment Portfolio Organization at GVSU, answers the “stupid questions” about the market that we’re all afraid to ask.
Curious about the market? Learn the basics with Tiicker’s tools (www.tiicker.com).
Find Mike here: Email: mhouston@lambert.com LinkedIn: https://www.linkedin.com/in/davidmattgreen/
Find Landon here: LinkedIn: https://www.linkedin.com/in/landon-klausing/
“Our people tell our story best.”
Uncover the hidden gem of government communications as David Green, Director of Communications for the City of Grand Rapids, reveals how he has found public sector work to be a rewarding and impactful career. Join David as he discusses the intersection of his passions and careers, public relations for cities and the military, and the vitality of equitably giving communities a voice. ________________________________________________________________ Contact David Green at dgreen@grand-rapids.mi.us, and find him on Twitter @realdavidmgreen. Additional Questions? Comments? Reach out to Brady at millsb1@mail.gvsu.edu.
We’ve all heard someone say it: “That’s just good PR…” but let’s be honest - this could mean anything. Students, strangers, and experienced pros alike will find this episode of PR Hangover helpful.
Join us as we break down common misconceptions about the field of public relations, establish a definition for the strategic process, discuss careers in PR, and ask: is public relations right for you?
Important Time Stamps: 1:18 - Introduction to your host 3:17 - A PR definition 4:05 - Common misconceptions 7:19 - What PR actually is 9:50 - PR vs. Marketing vs. Advertising 11:10 - In-house vs. Agency 15:33 - Stellar PR work 18:10 - How do you know PR is right for you? 22:56 - Resources 24:16 - Summary
Resources: GVPRSSA Facebook: @GVPRSSA Twitter: @GV_PRSSA Instagram: @gv_prssa GrandPR FB: @GrandPR Twitter: @Grand_PR IG: @grand_pr LinkedIn: @GrandPR Ad club FB: @gvsuadclub Twitter: @gvadclub IG: @gvadclub
Local PR firms: 8ThirtyFour Lambert Sabo PR HappyPR
National Resources/Blogs: PRWeek PRNews PRDaily
Brady: millsb1@mail.gvsu.edu
You’ve heard her voice all year long, but how well do you really know Emma Nelson, previous host of PR Hangover? Listen as the tables turn, and Emma becomes the interviewee, discussing her personality recipe, an email exchange with Taylor Swift’s publicist, and her biggest dreams.
On this episode, we sit down with Jason Falls and discuss his career through public relations and advertising. His work focuses on influencer marketing, but Jason likes the term “influence marketing” much more. He discusses the prevalence of influencers today, his proudest career moments, and insights for students.
In this episode, we get to hear from Javon Dobbs. He is extremely knowledgeable within nonprofit organizations and has always had the desire to help people within and outside of his community. From his daily work routine, proud moments in his career, and how he fights for social justice in and out of the workplace, Javon is a strong force within the communications industry.
Nepherterra Best joins us to share her invaluable experience within the PR industry. From starting out in journalism to owning her own PR firm (Pride Public Relations), Nepherterra Best has experience in media relations and being a self proclaimed story teller. She discusses recent trends, gives advice for young professionals, and tells us why writing is so important.
In addition to talking with Ms. Best, GrandPR’s Creative Director Jesse Schmitt joins us as the next guest for Meet the EBoard! Jesse discusses her favorite parts about her position and how much she appreciates her team members.
Franco employees Megan Bonelli and Lauren Connor take us on an audio tour of their integrated communications agency. From their location, company culture, and previous clients, Franco is proven to be one of the leading agencies for communication. Megan and Lauren discuss Franco’s culture of innovation and teamwork, and they share their insights from working in an agency through all the hustle and bustle. Not only do they discuss their work at Franco, but they offer relevant internship and interview advice for PR students and recent graduates. Listen to this “tour” to get a hold of insightful resources and knowledge!
In addition to taking a tour of Franco, GrandPR’s Media Director Caitlyn Wolter joins us as the next guest for Meet the EBoard! Caitlyn tells us all about her passion for social media and why she finds the position so rewarding.
Teagan discusses her first year post-grad. From a student at Grand Valley interning in the industry, she now joins us as an Account Associate working for Belle Communications. She discusses her daily work life, internship advice, and interviewing tips. Not only does she give advice for PR students, but she gives catered advice to those preparing for graduation.
In addition to talking with Teagan, GVPRSSA’s VP of Chapter Development Bethanie McGraw joins us as the next guest for Meet the EBoard! She talks about her passion for helping the community and discusses her favorite memories of being in GrandPR.
On this episode of PR Hangover, Anthony Yepez lets listeners in on his experience in social media marketing. He discusses his passion for social media, how he has seen it grow and cultivate meaning, and where he sees the future of it. Anthony is a top fan of TikTok and Twitter, and he shares why those platforms are different from the rest. In addition to talking about his experience in social media marketing, Anthony gives advice for those interested in his field and how PR can learn from social media.
In addition to talking with Anthony, GVPRSSA’s VP of Professional Development Kady Volmering joins us as the next guest for Meet the EBoard! She discusses her experience in PR, how the pandemic has affected her position, and her passion for GVPRSSA.
We're back for 2021!
PR Director and content writer for Pearl Lemon, Heather Wilkinson is a PR pro on the other side of the globe. She discusses everything about her job from her daily routine, SEO services, and the importance of writing skills. Heather lets listeners in on her personalized approach to PR and how incoming PR professionals can put their best foot forward in the industry.
In addition to talking with Heather, GVPRSSA’s VP of Member Services Kylee Reinert joins us as the next guest for Meet the EBoard! She discusses her position and why she loves being a part of GVPRSSA.
This week’s guest, Avery Jones, walks us through her time at Grand Valley State University. Currently, she serves as an account executive for GVPRSSA’s student run PR firm GrandPR. Avery discusses her challenges and rewarding moments being an AE, PR tools that have helped cultivate her into a stronger PR pro, and advice for listeners.
In addition to talking with Avery, GrandPR’s VP of Programming Carson Kunnen joins us as the next guest for Meet the EBoard! He tells us about his position and some of his favorite GrandPR memories.
Our guest, Carlos Alfonso, shares his journey into advertising/PR, his average work day, and some of his favorite moments in his career so far. In addition to his experiences, Carlos shares advice for students, internship advice, and how to follow your own path in your own time.
In addition to Carlos, GrandPR's VP of Operations, Kayla Brown, sits down with PR Hangover for "Meet the EBoard". In her segment, she talks about the rewards of her position and all the opportunities Grand Valley has to offer ad/pr students.
Sean O'Leary, of Susan Davis International, joins us to discuss his path to the communications industry and what he's found valuable along the way. From crisis communications, journalism, and technology, Sean shares his insights and advice for students.
In addition to Sean, GVPRSSA's VP of Programming, Sam Stoddard, sits down with PR Hangover for "Meet the EBoard". In her segment, she talks about the main takeaways from her position and what students can do to become young PR pros.
Event planner and PR pro Kelsi Horn joins us to talk about how her business has changed during the pandemic. From activism, advice to young PR professionals, and her own podcast, Kelsi shares her insights with us.
In addition to Kelsi, GrandPR's CEO Lindsay Corwin sits down with us to talk about the opportunities in GVSU's Ad/PR program and her favorite experiences so far.
Programmatic Strategist Jennifer Meyer joins us to talk all things about her work at Havas Media and life in Chicago! From staying creative to advice for students, Jennifer shares her insight on being a young professional and staying up to date with advertising trends.
We also sit down with Hannah Grant, GrandPR's firm editor, to discuss her position.
Megan Bonelli of Franco joins us on PR Hangover to give all her tips and tricks to PR students. From getting involved in school to how to set yourself apart in an interview, listen to hear her insight and other agency-life related content.
To recap our journalist/PR panel last Thursday, I sat down with Marvis Herring to talk about connections, criticism, and being a young professional.
Introducing our new segment, Meet the E-Board! Our first guest is Allison Canter, chapter president.
On this episode of PR Hangover, we sit down with graphic designer Corey Bricker. She talks a bit about working remotely, how to keep your creativity flowing, and design tips for communication.
In this episode of PR Hangover, journalist Bryce Huffman explains the relationship between journalists and PR pros: the good, the bad, and how to understand one another. Listen as he shares how the two professionals can connect and help each other and his own journey to reporting.
This week we introduce our new host (Emma Nelson) while sitting down with our previous host, Sarah Dudinetz. Listen to Sarah share her advice for both PR and non PR students, recount her favorite PRSSA memories, and tell her story of connecting with Hamilton creator Lin-Manuel Miranda.
As part of our Contemporary Legends of PR series, I sat down with Dottie Barnes to discuss the life and work of James E. Lukaszewski. James specializes in crisis management, where he places a strong emphasis on changing management behavior.
Dottie Barnes works as the Associate Director of News and as a public relations and journalism professor at Grand Valley State University.
Quarantine has been a difficult time full of adjustments for everyone, and students are no exception. Students Delaney MacKenzie, Lindsay Corwin, Allison Canter, and Samantha Brigham joined Dr. Adrienne Wallace and I to talk about how COVID-19 and quarantine are affecting the mental health of students.
In honor of Earth Day, I recently sat down virtually with Derek DeVries to continue our Contemporary Legends series and learn more about Marilyn Laurie. Laurie was the first woman to do PR for a fortune 50 company, and played an influential role in the creation of Earth Day.
Derek is the Director of Digital and Social Strategy at Lambert and Co., and is the professional advisor to Grand Valley’s PRSSA chapter.
This week, former PR Hangover host, Courtney Fogle, joined me for a virtual recording session. After graduating from Grand Valley State University last year, Courtney moved to Las Vegas and currently works for Ivory Star Productions in Public Relations and Marketing. Today, she "sat down" with me to talk about how young professionals can best communicate with their clients and superiors, and how to ensure their voice and opinions are heard in a time where we're all working from home.
Bad PR pitches during Coronavirus: https://muckrack.com/blog/2020/03/16/this-month-in-bad-pr-pitches-coronavirus
It's no secret that students at Grand Valley State University students are up to great things, especially in our Advertising and PR program! Recently, Devon Yousif was named a Most Promising Multicultural Student by the American Advertising Federation. Listen to hear about her experience in New York City!
Among a slew of other things, she’s been an intern, she’s hosted interns, and now she’s an internship coordinator for the Advertising and PR major at GVSU. This week’s episode is with GVSU PR Legend Adrienne Wallace, who walks me through the Dos and the Don'ts for internships for the intern AND the intern host.
This week, I sat down with GVSU graduate Brooke Rosier, who is currently working in global beauty marketing at Amway International. Listen to hear Brooke discuss her experience marketing to a global audience, why you should avoid those enticing $1 face masks, and why it's better to do a few things well than to do a lot of things poorly.
Following this year's Superbowl, I had the opportunity to sit down for a phone call with Scott Cowley, a Digital Marketing Professor and Researcher at Western Michigan University. With his knowledge of SEO, Scott walked me through Planters' "Baby Nut" campaign from pre-Superbowl teasers to their SEO catastrophe, and hits on other major highlights from the Superbowl.
CALLING ALL GVSU PRSSA MEMBERS! Considering an eboard position for the 2020-2021 school year, but not quite sure what role you want to apply for? You're in luck- give this podcast a listen the inside scoop on each GV PRSSA eboard role.
0:38- VP of Programming, Ella Rechner 5:45- VP of Philanthropy, Sarah Virkstis 12:56- Podcast host, Sarah Dudinetz 18:10- VP of Public Relations, Allison Canter 25:52- VP of Fundraising, Olivia Windorf 32:22- Social Media Director, Anne Stodulski 35:43- VP of Professional Development, Sofia Anderson 45:23- VP of Member Services, Teagan Epley 49:15- President, Delaney MacKenzie
Former GV PRSSA member and recent graduate Morgan Shaffer shared her advice and insights for those who are about to go from ‘student’ to ‘adult’. Morgan works at LEAD Marketing Agency here in Grand Rapids, and you can check out her personal blog at seemorganwork.com
Recently, I had the opportunity to chat with Jason Manshum, a Grand Valley State University graduate and adjunct professor. Jason’s work has involved public affairs regarding multiple environmental-related crises in the state of Michigan. Listen to hear him chat about why we need to form relationships in PR before we need them, what it’s like to craft messages in the midst of one the worst inland oil spill in the history of the U.S, and why he values putting the emphasis on the ‘R’ in PR.
Today, I was able to sit down with Marketing Consultant and Grand Valley State University adjunct professor, Becky Olson, to discuss her experience working in Consumer Public Relations and Events. We were also able to talk about the importance of what she calls a 'trust bank', mistakes jpeople make when applying for a job, and why young professionals need to conquer their fear of speaking up in meetings.
Happy Holidays! Recently, I had the opportunity to sit down with Bronner's Communications Assistant, Lori Libka. Bronner's, the world's largest Christmas store, is a holiday staple for many in the Mid-Michigan area. Lori and I had the chance to talk about spending your promotional energy where your audience is, the lessons she's learned from company founder Wally Bronner, and what I like to call the 'Bronner's Legend of Ringo Starr'. Enjoy and Happy Holidays!
12 GV PRSSA members traveled from Michigan to San Diego a few weeks ago for PRSSA's International Conference. Today, Evan Clark, Delaney Mackenzie, and Sofia Anderson shared their favorite memories, the biggest things that they learned, the recognition Grand Valley's chapter received, and advice for chapters considering attending next year's PRSSA International Conference in Nashville, Tennessee.
In this episode of PR Hangover, I got to sit down with creative problem-solver Chris Koens- A Graphic Design, Marketing, and PR guy who wears a lot of different hats and has a lot of great advice. In addition to talking about his career, we we're able to chat about having imposter syndrome, why young professionals need to stick up for themselves, and why you should never say never.
In this week’s episode of PR Hangover, I got to sit down with Bre’onna Raymo, Group Sales Account Executive for the Grand Rapids Griffins, and Jessica Bishop, Season Ticket Sales Development Manager for the Grand Rapids Griffins. We were able to chat about why it’s helpful to remember client’s birthdays, anniversaries, or kid’s names, why bad internships can actually be good, and what it’s like to manage ticket sales for the Griffins, the affiliate team to the Detroit Red Wings.
Daltyn Terpstra, Assistant Marketing Manager at Eataly in Chicago, came back and visited her Alma Mater to speak to Grand Valley’s PRSSA chapter and chat with me over a podcast. Her and I got to chat about why it's vital for PR pros to ask questions, how influencer marketing is changing the professional landscape, and how we can help journalists do their job well.
Listen to hear Bruce Reynolds, Corporate Communications Manager at Steelcase, discuss how the internal communications field is changing, the importance of a good story, and more.
Are you as intrigued by the 'Raid Area 51: They can't stop all of us!' Facebook event and social media trend as I am? Listen to hear me chat with Ben Risinger, a digital marketing pro and GVSU adjunct professor, chat about the event, why brands have decided to latch onto it, and the advantages or disadvantages of brands associating with an event that has already led to the arrest of two people.
The Grand Valley PRSSA Chapter has big plans for the 2019-2020 year! In this episode, GV PRSSA executive board members Delaney MacKenzie, Teagan Epley, Sophia Anderson, Emily Gagnon, and I get to chat about the exciting things coming our way, including agency tours, the PRSSA International Conference, and more.
Did you know the Broadway Industry brings in more money than all professional sports teams in the New York area? Chelsea Nachman and Molly Barnett, the dynamic Press Agent duo behind Grapevine Public Relations, speak about what theatrical public relations is, controlling the narrative of a Broadway show, and how Hamilton changed the industry.
To see our show notes, visit gvprssa.org To learn more about Grapevine PR, visit grapevineprny.com
In this episode of PR Hangover, our outgoing and incoming podcast directors discuss keeping up with PR in the summer! Courtney Fogle and Sarah Dudinetz share helpful tips for staying in tune with PR skills outside of the classroom.
Kim Bode, Principal of 8THIRTYFOUR, is no stranger to taking a stand. In this episode of PR Hangover, Kim shares her thoughts on juggling political stances in the work force and how companies can be advocates for their beliefs.
To learn more about 8THIRTYFOUR, visit 834design.com
PR Hangover meets the UK! Richard Benson, CEO of Releasd, shares the findings from his report detailing the lack of understanding executives have for public relations. He discusses the reasoning behind this problem, how PR professionals can better communicate their value, and gives advice for young professionals.
View the full report at www.releasd.com/execs/ To view the Show Notes for this episode, visit gvprssa.com
The working world can be intimidating, but it's important to go forward with experience and confidence! In this episode of PR Hangover, former PR Hangover Podcast Director, Courtney Fogle talks about her next steps, her experience as podcast director, and her top tips to starting professional life strong.
To view the Show Notes for this episode, visit gvprssa.com
Andi Coulter shares snippets from the highs and lows of her career in the music industry. This episode of PR Hangover focuses on trends in music promotion, gender roles in the industry, and how writing contributes to storytelling for music clients.
To view the show notes for PR Hangover, visit gvprssa.com
The music industry is fast-paced and relationship-based, especially behind the scenes. In this episode of PR Hangover, two guests sit down to discuss all things music, including their daily work in the industry, current trends, and their opinions on Ultra Music Festival. Christian Hoffer is a media personality from iHeartMedia West Michigan and Sean Billisitz is a freelance music publicist at Mother of All Bass.
Check out the Show Notes for this episode at gvprssa.com
Jason Dodge is a digital marketing professional in Grand Rapids, MI. His company, BlackTruck Media + Marketing, is known for their expertise in SEO, PPC, and analytics. In this episode of PR Hangover, Jason discusses current trends in SEO and its future implications on digital marketing.
For more information about BlackTruck, visit blacktruckmedia.com To view the Show Notes for this episode, visit gvprssa.com
Contemporary Legends of Public Relations is a self-published book written by GVSU's 2005 School of Communications students that highlights influential professionals in the field. In honor of 4/4 - Betsy Plank Day - we're launching this podcast series to show support to the PR professionals that made an impact on the profession.
This episode features Adrienne Wallace, who made a personal connection with Betsy Plank and continues to use the knowledge she gained from researching and writing about the "First Lady of PR."
To learn more about Betsy Plank, visit http://plankcenter.ua.edu/about/betsy-plank/
GrandPR is turning 10! Enjoy this mini podcast series featuring alumni of GV PRSSA's nationally affiliated student-run firm.
Episode 8 features Emily Gagnon, GrandPR's next CEO! Emily is an Advertising and Public Relations major with experience in leadership positions within PRSSA. She works closely with alumni in order to seep our program thriving, and is looking forward to her year as CEO. Listen to her share some favorite memories and her hopes for the future.
An open-house celebration will be held at 8THIRTYFOUR Integrated Communications on Friday March 29, 2018 from 5-8pm.
For more information about GrandPR, visit grand-pr.org
From the classroom to the office - and everything in between. Taylor Fleck from Our Full Attention speaks to her experience transitioning from GVSU's Advertising & Public Relations program into her career as a young professional. She discusses mental health, company culture, networking, and finding a job in an integrated field.
To view the Show Notes for this episode, visit gvprssa.com To learn more about Our Full Attention, visit teamofa.com
GrandPR is turning 10! Enjoy this mini podcast series featuring alumni of GV PRSSA's nationally affiliated student-run firm.
Episode 7 features Kelly Darcy, a 2017 graduate who actually started this very podcast! Kelly shares her experience with leadership in PRSSA, why students should get involved, and the skills she developed that shaped her professional career. Her best tip is for students to have a "can do" attitude and ask questions.
An open-house celebration will be held at 8THIRTYFOUR Integrated Communications on Friday March 29, 2018 from 5-8pm.
For more information about GrandPR, visit grand-pr.org
GrandPR is turning 10! Enjoy this mini podcast series featuring alumni of GV PRSSA's nationally affiliated student-run firm.
Episode 6 features Victoria Walenga, a 2017 graduate from GVSU's Communications Program. She minored in Advertising & Public Relations and was involved in both PRSSA and GrandPR to gain more experience in the field and set herself up for success. Victoria talks about how beneficial her experience and shares career advice for future professionals.
An open-house celebration will be held at 8THIRTYFOUR Integrated Communications on Friday March 29, 2018 from 5-8pm.
For more information about GrandPR, visit grand-pr.org
This episode of PR Hangover features GV PRSSA's public relations power couple. Adrienne Wallace from BlackTruck Media & Marketing and Derek DeVries from Lambert talk all things Google Analytics, including how to break down the metrics in a way your client will understand.
To view the Show Notes for this episode, visit our website at gvprssa.com To learn more about BlackTruck, visit blacktruckmedia.com To learn more about Lambert, visit lambert.com
GrandPR is turning 10! Enjoy this mini podcast series featuring alumni of GV PRSSA's nationally affiliated student-run firm.
Episode 5 features Stephanie Rice, a 2011 graduate from GVSU's Advertising & Public Relations program. Stephanie shares stories about her experience in PRSSA & GrandPR and sends her praise for GrandPR's success.
An open-house celebration will be held at 8THIRTYFOUR Integrated Communications on Friday March 29, 2018 from 5-8pm.
For more information about GrandPR, visit grand-pr.org
When entering the workforce, company culture should be at the top of your priority list. In this episode of PR Hangover, Brooke Rosier talks about her journey to working in-house and how she knew she'd be able to thrive in a corporate environment.
To view the Show Notes for this episode, visit gvprssa.com
GrandPR is turning 10! Enjoy this mini podcast series featuring alumni of GV PRSSA's nationally affiliated student-run firm.
Episode 4 features Bri Olson, a 2018 graduate from GVSU's Advertising & Public Relations program. Bri focuses her podcast episode on how GrandPR and PRSSA shaped her into the young professional we know and love.
An open-house celebration will be held at 8THIRTYFOUR Integrated Communications on Friday March 29, 2018 from 5-8pm.
For more information about GrandPR, visit grand-pr.org
When asked what it's like doing public relations in Las Vegas, she says "It's the best!" Alissa Kelly from PR Plus, a boutique PR agency, focuses her time on entertainment-based clients. Alissa shares insights from her work with some favorite clients - Carlos Santana and the Hard Rock Cafe, Top Golf, Terry Fator, Imagine Dragons - to name a few.
Want to learn about getting your clients press? Communicating with the media? Standing out in a city with advertisements EVERYWHERE? Listen to this episode of PR Hangover to hear what a Vegas PR pro has to say about the industry.
To view the Show Notes for this episode, visit gvprssa.com To learn more about Allissa and PR Plus, visit prpluslv.com
GrandPR is turning 10! Enjoy this mini podcast series featuring alumni of GV PRSSA's nationally affiliated student-run firm.
Episode 3 features Kristina Green, a 2012 graduate, and Elle O'Hara, a 2016 graduate, from GVSU's Advertising & Public Relations program. Kristina and Elle talk about their experience in PRSSA, GrandPR, and networking. Their best advice is to get involved. Their experience led both of them to their current careers.
An open-house celebration will be held at 8THIRTYFOUR Integrated Communications on Friday March 29, 2018 from 5-8pm.
For more information about GrandPR, visit grand-pr.org
GrandPR is turning 10! Enjoy this mini podcast series featuring alumni of GV PRSSA's nationally affiliated student-run firm.
Episode 2 features Jaclyn Ermoyan, a 2017 graduate from GVSU's Advertising & Public Relations program. Jaclyn shares memories from her experience in GrandPR and PRSSA and also gives advice to her younger self - applicable to current students.
An open-house celebration will be held at 8THIRTYFOUR Integrated Communications on Friday March 29, 2018 from 5-8pm.
For more information about GrandPR, visit grand-pr.org
This episode of PR Hangover features Kayden Grinwis, Digital Director at 8THIRTYFOUR and Board Member at GR Pride, and Thomas Pierce, Executive Director at GR Pride. As members of the LGBTQ community, Kayden and Thomas share their perspectives on diversity and inclusion in the media, building relationships with journalists, and how to be an ally.
To learn more about the Grand Rapids Pride Center, visit grpride.org To read the Show Notes for this episode, visit gvprssa.com
GrandPR is turning 10! Enjoy this mini podcast series featuring alumni of GV PRSSA's nationally affiliated student-run firm.
Episode 1 features GrandPR's current Faculty Advisor, Adrienne Wallace, speaking about what GrandPR is, how it's organized, and why it's made such an impact on GVSU's Advertising & Public Relations program.
An open-house celebration will be held at 8THIRTYFOUR Integrated Communications on Friday March 29, 2018 from 5-8pm.
For more information about GrandPR, visit grand-pr.org
Ashley René Lee, Vice President of Public Relations and Marketing at the Grand Rapids Community Foundation, speaks about the oh-so important need for diversity in the field of PR, but also in all aspects of business AND life. Listen to this episode to understand why it's necessary to diversify your network and bring inclusive practices into your business.
To read the "Show Notes" from this episode, visit gvprssa.com To learn more about the Grand Rapids Community Foundation, visit grfoundation.org
Two public relations professionals ventured out on their own and started their own PR firms - now they're sharing their insights about what it's like to be their own boss.
Amanda St. Pierre from Saint PR and Adam Russo from COM616 talk building a client-base, professional development, and the highs and lows while starting your own firm.
To hear more about Saint PR, visit https://www.saintpr.com To hear more about COM616, visit http://www.com616.com To view the Show Notes for this episode, head to gvprssa.com
Thanks for listening!
The good, the bad, and the ugly: Allyssa Murphy, GV PRSSA's VP of Chapter Development, and Courtney Fogle, GV PRSSA Podcast Director, share some of their favorite PR moments of 2018. Listen to hear a recap of some of the most well-known public relations campaigns and scandals from each month this year.
To view the Show Notes for this episode, visit gvprssa.com
834's Senior Account Executive, Emily Potts, talks all things influencers in this episode of PR Hangover. Find out why so many brands are using influencers, how to choose the right influencer, and more.
To view the Show Notes for this episode, head to gvprssa.com!
Jill Hinton Wolfe, Founder of GO Scavenger Hunts, speaks about her experience with entrepreneurship. With her background in advertising and public relations, she is able to produce the analytics, creative, and brand image for her company.
To view the Show Notes for this episode, visit gvprssa.com!
Adrienne Wallace contacted some members of GV PRSSA's e-board in hopes of having an open conversation about anxiety. As an advisor for Advertising & PR students at Grand Valley, students regularly come to her seeking advice for their anxiety.
Listen to this episode if you want to learn some coping mechanisms and get anxiety-related advice from some members of GVSU's PRSSA chapter. Reach out to any of us on social media if you need someone to talk to. You are not alone.
Crisis Text Line: Text HOME to 741-741 National Alliance on Mental Illness: 1-800-950-NAMI (6264) National Suicide Prevention Hotline: 1-800-273-8255 For a full list of resources, visit https://www.healthyplace.com/other-info/resources/mental-health-hotline-numbers-and-referral-resources
Check out the Show Notes for this episode on gvprssa.com
Amy Knape, Director of Development at WMCAT, discusses all things nonprofit PR in this episode of PR Hangover. She shares insights on donor relations, local competition, and communication techniques.
Enjoy!
To view the Show Notes for this episode, visit gvprssa.com
Get the behind the scenes scoop on media relations in this episode of PR Hangover! Shandra Martinez and Beth Dornan have worked together for years, demonstrating a mutually beneficial relationship for their organizations. These ladies speak about how journalists and PR pros can get their jobs done properly with each other's help!
Find the Show Notes for this episode at gvprssa.com.
Stephanie Kotschevar, Public Relations Manager at Experience Grand Rapids and Board Member of WMPRSA, shares some helpful tips for college students. She speaks about the importance of getting involved, finding a job you love, and building relationships with professionals.
To view the Show Notes for this episode, head to gvprssa.com!
Get the scoop about Sports PR at the university level! This episode of PR Hangover features Kasey Sullivan, the Assistant Athletic Director for Digital Marketing and Branding at Grand Valley State University, and Aaron Sagraves, the Assistant Athletic Director for External Relations and Communications at Cornerstone University.
Though GVSU and CU differ in size, they use some of the same tactics for communicating with their various audiences. Listen to this episode to learn more about athlete relations, media coverage, and engaging with sponsors.
To view the Show Notes for this episode, head to gvprssa.com!
West Michigan PRSA's Amy LeFebre discusses how to develop meaningful relationships between PRSSA and PRSA chapters in this episode of PR Hangover. She shares insights on how both students and professionals can benefit from engaging with one another.
To view the Show Notes for this episode, visit gvprssa.com
The Frederik Meijer Summer Concert Series is an annual large scale event that sparks the attention of many West Michigan residents. In this episode of PR Hangover, Public Relations Manager John VanderHaagen speaks about the importance of planning ahead, safety precautions, and how to keep recurring events interesting.
To view the Show Notes for this episode, head to gvprssa.com!
GVSU PRSSA Chapter President Trevor Bryan talks about his experience at the 2018 PRSSA National Conference in Austin, TX. Networking, neuroscience, and leadership are just a few of the topics discussed in this episode.
Enjoy!
To read the Show Notes for this episode, visit gvprssa.com/blog/
This fun episode of PR Hangover features Ryan Romana from Press Junkie PR, a music and entertainment public relations firm based in Austin, Texas. We discuss media relations, working with artists, record labels, and other industry topics.
To read the Show Notes for our episodes, please visit gvprssa.com
In this episode of PR Hangover, Lindsey Rodarmer shares her insights on Healthcare PR. We discuss the impact of storytelling, collaboration, and what kind of content Lindsey & her team produce.
September is Ethics Month for PRSA! In this episode of PR Hangover, Dr. Tim Penning speaks about the importance of ethics in the PR profession, some real world unethical examples, and how PR can be used as a management tool and ethical conscience of an organization.
To view the Show Notes for PR Hangover, head to gvprssa.com
This episode of PR Hangover features Francesca Jasinski, Communications Manager at Founders Brewery. We discuss Founders' communication techniques, social media, beer descriptions, and more. Enjoy!
2018-19 is going to be a great year for GVSU's PRSSA Chapter! This episode of PR Hangover features Chloe English, Morgan Shaffer, and Brooklyn Wilson. These e-board members discuss what you can look forward to with membership this year. Enjoy!
This episode features Ashley Bovin from BlackTruck Media & Marketing. We talk about SEO, PPC, and Content Strategy. Ashley also gives some advice for grads in the workforce. Enjoy!
To view the "Show Notes" and other blogs, head to GVSU's PRSSA website.
This episode features Adam Rice, Design Director at Blue Flame Thinking. We talk about maintaining a brand image, how art and words work together, and more! Adam also shares knowledge for young designers entering the workforce. Enjoy!
To view the blogs and show notes for GVSU's PRSSA chapter, visit our website.
This episode of PR Hangover features Sabrina Antcliff, CEO of GVSU's Student Run PR firm, GrandPR. We discuss what the firm does, the experience staff gain, special events, and more!
Visit GVSU's PRSSA website for our Show Notes & Public Relations blogs.
This episode features Veni's Sweet Shop's General Manager, Linda Skwarkan. Linda discusses how Public Relations tactics, such as social media, have increased sales and helped her to promote new products in her local chocolate shop. Enjoy!
Visit GVSU's PRSSA website for our Show Notes & Public Relations blogs.
This episode of PR Hangover features Lacey Peters, owner of Wellness WoRx, a health and fitness business in Niles, Michigan. Lacey and her team coach multiple fitness classes a week and encourage their clients to maintain a healthy lifestyle. In this episode, Lacey discusses her love for both fitness and people, which she's utilized over the years to brand herself and her business. Thanks for listening!
To see our "Show Notes" from each episode, head to gvprssa.com/blog
This episode of PR Hangover features Jeff Gaunt from Lambert, Edwards & Associates! We discuss crisis communications, particularly Starbucks' response to their recent discrimination issue. Enjoy!
Visit GVSU's PRSSA website for our Show Notes & Public Relations blogs.
In celebration of Mother's Day, this episode of PR Hangover features host Courtney Fogle's Aunt Jacque, Mom, and Grandmother as they discuss the importance of branding as it to connects with motherhood. Enjoy!
Visit GVSU's PRSSA website for our Show Notes & Public Relations blogs.
This episode of PR Hangover features Hunter Burin, who has completed his year as Podcast Director for GVSU's PRSSA chapter. Hunter has the chance to talk about who he is and what his interests are with the new host, Courtney Fogle. Enjoy!
Don't forget to follow us on Twitter (@GV_PRSSA)and Facebook to keep up with all we have stored for the summer and beyond!
Listen in to hear a conversation between Grand Valley PRSSA's 2017-2018 president, Bri Olson, and it's upcoming president, Trevor Bryan. Trevor asks questions on how to lead the chapter into the future, and Bri talks about what she hopes for him to achieve in the upcoming year. Listen in to get a sneak peak on what GV PRSSA may look like in the 2018-2019 school year!
Don't forget to follow us on Twitter (@GV_PRSSA)and Facebook to keep up with all we have stored for the school year and beyond!
On this special episode of the PR Hangover, we talk about the "first lady of public relations," Betsy Plank. All of the e-board members of Grand Valley's PRSSA chapter talk about what Betsy means to them, and how she inspires them throughout their careers.
Don't forget to follow us on Twitter (@GV_PRSSA)and Facebook to keep up with all we have stored for the school year and beyond!
On this episode of the podcast, we talk to Dave Nitkiewicz the Specialty Markets Sales Manager at Experience Grand Rapids. He discusses how he got into the tourism industry after majoring in PR and how that helped give him an edge in his career. Make sure to listen to hear a mini history lesson on Gerald R. Ford and how to properly pronounce Dave's last name!
Don't forget to follow us on Twitter (@GV_PRSSA)and Facebook to keep up with all we have stored for the school year and beyond!
On this episode of the podcast, Grand Valley Professor and Advertising Professional Frank Blossom gives advice to a student who is about to graduate. Listen to get tips on what to do before you graduate and how to land that first job. Professor Blossom gives some amazing advice, don't miss out!
Don't forget to follow us on Twitter (@GV_PRSSA)and Facebook to keep up with all we have stored for the school year and beyond!
On this episode of the podcast, we have Tim Penning, a professor and the coordinator of the Advertising and Public Relations Program at Grand Valley State University. Penning discusses the background of the program here at GVSU and the thought process behind some of the classes that are offered to students. He also discusses how he has seen the program grow and where he wants it to be in the future.
Don't forget to follow us on Twitter (@GV_PRSSA)and Facebook to keep up with all we have stored for the school year and beyond!
On this special Valentines Day episode of the podcast, we ask Grand Valley students and faculty what they love in Public Relations. We got a lot of great answers and were happy to hear what people really enjoyed about their future or current occupation!
Don't forget to follow us on Twitter (@GV_PRSSA)and Facebook to keep up with all we have stored for the summer and beyond!
On this episode of the PR Hangover podcast, we talk to Julie Lankes of BoxBoom Creative. Julie discusses the importance of branding while working with different companies. She also gives advice on how to get your brand be remembered by the public and how to avoid the pitfalls that many fall into while creating a brand.
Don't forget to follow us on Twitter (@GV_PRSSA)and Facebook to keep up with all we have stored for the summer and beyond!
On today's episode on the podcast we talk with Grand Valley students Evan Clark and Delaney MacKenzie about the alumni committee that they are a part of. They discuss the importance of staying involved after you graduate and some of the difficulties that come while planning an event with invites being sent out to specific groups of people.
Don't forget to follow us on Twitter (@GV_PRSSA)and Facebook to keep up with all we have stored for the summer and beyond!
We had a lot of fun talking to recent GVSU graduates Victoria Walenga and Kyra O'Dell about the good and bad in the past year of PR and ad. We discuss the crises that stuck out to us and the companies that we feel did well this year in the field. In addition to this, we hold the first ever Hangover Awards. Listen to find out who won what!
Don't forget to follow us on Twitter (@GV_PRSSA)and Facebook to keep up with all we have stored for the summer and beyond!
In this episode of PR Hangover, we have Kim Bode of 834 Integrated Communications talk to us about the holiday season. She discusses how to go along with celebrating Thanksgiving and how to make everyone feel involved during the season, even those who aren't celebrating.
Don't forget to follow us on Twitter (@GV_PRSSA)and Facebook to keep up with all we have stored for the summer and beyond!
On today's episode of PR Hangover we have Dino Bascovic, freelancer and Grand Valley State University Advertising and Public Relations professor. Dino teaches the class Technology in Advertising and Public Relations and discusses how he keeps up with all of the tech in the industry. He also talks about what has currently piqued his interest in the industry and how it is still important to keep using physical media.
Don't forget to follow us on Twitter (@GV_PRSSA)and Facebook to keep up with all we have stored for the summer and beyond!
On today's episode of PR Hangover we talk to Erin Stehlik, the social media manager of Grand Valley's PRSSA chapter, about the Challenge for Emerging Leaders conference that she just recently attended. She discusses the importance of going to conferences like this and what she learned while in attendance. Erin also talks about the importance of diversity in the workplace and gives a few tips on how to focus more on that.
Don't forget to follow us on Twitter (@GV_PRSSA)and Facebook to keep up with all we have stored for the summer and beyond!
On this special episode of the podcast, Aaron Robert hosts the first ever Hangover Takeover. Aaron takes over to interview Jake Cochran and Andrew Pattee, two employees at Grey who were recently featured in Adweek for National Coming Out Day. Andrew and Jake give Aaron and other LGBTQ students advice on going into the professional world and talk about their experiences as gay men in the industry.
Check out the article they were featured in: http://www.adweek.com/agencies/lgbtq-employees-at-grey-share-their-personal-stories-to-celebrate-national-coming-out-day/
Don't forget to follow us on Twitter (@GV_PRSSA)and Facebook to keep up with all we have stored for the summer and beyond!
On today's episode of PR Hangover, we talk to three employees of Next Creative Co, a design agency based out of Holland, MI. Tune in to hear about how Next started, their advice on many topics in the industry, and what is next for the company.
Don't forget to follow us on Twitter (@GV_PRSSA)and Facebook to keep up with all we have stored for the summer and beyond!
On this week's episode of PR Hangover we talk to Michael Martin, an Assignment Editor at West Michigan's Fox 17. Michael gives many tips on how to properly reach out to news sources. He also weighs in on what he does and doesn't like to see when being contacted, and how the media is constantly shifting. Tune in to hear some interesting media relations stories from the journalist's point of view.
Don't forget to follow us on Twitter (@GV_PRSSA)and Facebook to keep up with all we have stored for the summer and beyond!
In today's episode we talk to Bri Olson, the Chapter President of GVPRSSA about the West Michigan Public Relations Society of America meeting that she attended. WMPRSA is a community of Public Relations professionals that meets every month. Bri talks about some of the things that she learned from the meeting and what she can take into her own PRSSA chapter.
Don't forget to follow us on Twitter (@GV_PRSSA)and Facebook to keep up with all we have stored for the summer and beyond!
In todays episode, we talk to Christina Oberly and Laurel Budrick who are both taking over member services for this years GVSU PRSSA chapter about Campus Life Night. During this event, hundreds of clubs and companies set up tables in a Grand Valley parking lot in hopes of getting students to join up with them.
We talk about how important events like these are for companies and groups to attend. Laurel and Christina also give tips on how to stick out from everyone else at these events and discuss the importance of company sponsored events.
Don't forget to follow us on Twitter (@GV_PRSSA)and Facebook to keep up with all we have stored for the summer and beyond!
In our first podcast of the school year we talk to Abbie Patenaude, the Vice President of Programming for Grand Valley's PRSSA chapter. She gives us some info about all of the topics that we are going to cover at PRSSA meetings this year and what speakers she is looking forward to hearing from. In addition, she also talks about how to reach out to professionals and how important planning in advance is while creating events.
Our first PRSSA meeting happens Wednesday, September 18th from 6-8pm. Make sure to stop in for that or by our table at Campus Life Night on Tuesday, September 5th. We are all extremely excited to meet new people and see many returning faces!
Don't forget to follow us on Twitter (@GV_PRSSA)and Facebook to keep up with all we have stored for this school year!
For today's podcast we talk to Jennae Bedgood, the Vice President of Professional Development for GVPRSSA, and an Account Executive at GrandPR. We discuss event planning in PR and how it felt for her to be on the customer side of that while planning her wedding. Jennae also gives some advice on school coming up and how to get involved in the things you are interested in.
Don't forget to follow us on Twitter (@GV_PRSSA)and Facebook to keep up with all we have stored for the summer and beyond!
On this week's episode of PR Hangover we talk to Trevor Bryan, the Vice President of Chapter Development of GVSU PRSSA and Executive Director at GrandPR. We talk about how to reach out to professionals in the field and how he stays motivated and hard working throughout everything that he does. Make sure to listen in to get to know one of the many members of PRSSA and GRandPR that is always willing and happy to help.
Don't forget to follow us on Twitter (@GV_PRSSA)and Facebook to keep up with all we have stored for the summer and beyond!
On this episode of PR Hangover we talk to Alex Ignatius, a senior associate at Ogilvy Public Relations. We explore the differences in Chinese consumers and American consumers. We also talk about dealing with crises internationally and the difficulties/benefits of working for an international company.
Don't forget to follow us on Twitter (@GV_PRSSA)and Facebook to keep up with all we have stored for the summer and beyond!
In todays podcast Hunter talks to Jonathan Forma, senior analytics and insight director for GTB. They discuss the challenges and benefits that he has come across while working with analytics in China. They also talk about him being a Michigan native and his decision to work internationally.
Don't forget to follow us on Twitter (@GV_PRSSA)and Facebook to keep up with all we have stored for the summer and beyond!
On today's podcast, Hunter sits down with Tiffany Caoxu, who works in digital marketing for AIG (American International Group). We discuss how she reaches potential customers digitally in China, and how it may differ from the US.
We also get to talk about Tiffany's time studying abroad in the United States, and some differences that she noticed while going to school here. Hear about all of this and more on this episode of PR Hangover.
Don't forget to follow us on Twitter (@GV_PRSSA)and Facebook to keep up with all we have stored for the summer and beyond!
As public relations truly is a product of its environment, so is this podcast. Our host spent a few weeks in China and was able to interview four amazing professionals while he was over there. To kick off our four-part China series we have Logan Clements, the entrepreneur behind Logan Strategy Group. We talk about the misconceptions businesses have about China, difficulties of starting a new business in a foreign country, and much more.
Don't forget to follow us on Twitter (@GV_PRSSA)and Facebook to keep up with all we have stored for the summer and beyond!
As we dive headfirst into summer and the start of a new school year, we are all experiencing some changes. One of these changes is that we have to sadly say goodbye to our wonderful host and creator, Kelly Darcy (@kaydarcc) as she moves into the professional world.
On this episode, our new host Hunter Burin (@hunterburin) chats with Kelly about the benefits and difficulties of starting this podcast, as well as how it feels to be a graduating student.
Don't forget to follow us on Twitter (@GV_PRSSA)and Facebook to keep up with all we have stored for the summer and beyond!
Joining us this week is Mitch Jump (@MitchJump) creator and owner of Empure (@EMPURE_US) Find out all about what it's like being a young entrepreneur as well as a student and involved in extracurricular activities
Want to know how to dive into the PR world of Detroit, Michigan? Check out the advice and knowledge that Katelyn DeWall, previous PRSSA member, has to give everyone graduating this weekend and all other students!
How well do you know A/PR Professor Michael DeMeyer? Find out some lesser known facts and background about him and listen for some awesome advice for students and graduating seniors
Don't let the A/PR faculty scare you, they're Advertising and Public Relations Pros that want to help students grow, learn, and succeed.
Find out all about how to get into the Chicago PR scene from two awesome alumni Elle O'Hara and Lauren McCutcheon (@LaurMcCutcheon) as they share the do's and don't's of networking, getting a job in a new city, and more!
Connect with them on Twitter, Instagram, and LinkedIn for more information!
This weekend, April 7-9, is the PR in GR Generation Grand Regional conference hosted by GVPRSSA (us) and Ferris PRSSA!
As a sponsor for this conference, companies and brands get an episode on our podcast and our last sponsor podcast is Mike Houston from Lambert Edwards and Associates (LE&A) from Grand Rapids, Michigan.
LE&A will be hosing a networking event Friday evening, they're a great sponsor and love giving back to our community and for that we thank them!
Wrapping up our March Month of Women with this passing of the torch episode between our current and future CEOs Jaclyn Ermoyan @jaclynermoyan and Sabrina Antcliff @brinaa100
If you want to know more about our student-run Public Relations firm Grand PR be sure to check them out on Facebook and Twitter @grandpr
Beth Dornan is a powerhouse of a woman- she's a professional working at Amway during the day and at night she teaches PR classes at Grand Valley State University. She has a lot of knowledge and insights to bring not only the students, but as a new faculty members, she can bring some fresh ideas to the program.
She (as a representative of Amway) is also a sponsor for our Regional Conference- @GrandRC17- being held here in Grand Rapids, Michigan
Take a listen and feel free to tweet her @BethDornan
Happy Women's Month! We have had our elections for next academic school year and our current president, @AshleyMamula is passing the torch to our president elect, @Brii_Olson, and we are so excited to see this unfold! Also a huge congrats to all of our new e-board for the upcoming year, we hope the transition is easy breezy for you all!
Find out all about what the PRSSA Bateman Competition is all about and what our team is up to!
Learn all about the client and go make a pledge yourself at changedirection-westmi.org
PR differs all around the world and no one knows that better than Kara Alaimo! Assistant Professor in the Department of Journalism, Media Studies and Public Relations at Hofstra University, she's written a book called Pitch, Tweet, or Engage On The Street; How to Practice Global Public Relations and Strategic Communications.
Tune in until the end to receive a special coupon code to get her book 20% off with free shipping
Joining us this week is the every knowledgable and inspiring Dino Baskovic (@ProfessorDino) bringing loads of knowledge and advice, as well as some insights into the evolution and growth of our A/PR program here at Grand Valley State University. Join us for a riveting conversation and let us know what some of your take aways were @GV_PRSSA
Dive deep into the world of Chacos, river boat tour guiding, and more in this interview with Kelley Freridge (@kfreriidge). Listen in to see how and why retail sales associates make some of the best marketing specialists, even if your degree isn't in A/PR-- brand loyalty comes from the heart.
Want to find out what it's like to be chosen from a sea of students all across the country trying to all get first glances at and interviews with professionals at the North American International Auto Show? Want to know how to apply for next year?
Aaron Robert (@AaronJRobert) was chosen to experience this chance as sponsored by GM in an event called #DiscoverYourDrive
Hear all about what he and the select other students got to experience in the heart of Detroit for a week!
There's never a dull moment with Len O'Kelly (@LenOKelly)so take a listen at all you probably never knew you needed to know about how "fake news" isn't actually a new concept at all and what you can do to help combat it!
Sit back, relax, and enjoy the most radio voiced man to ever be on the podcast (thus far)
Want to improve your writing in the new year? Take some advice from an awesome writer (with the degree to prove it) Ashley Bovin (@ARuthBovin) and GrandPR's editor and wonderful writer Nicole Clark (@NicoleRileyC)
There's never a bad time to start writing, so take in some tips and tricks on how to better your writing and try it out by contributing to our PRSSA blogs!
For more information, tweet us @GV_PRSSA
Okay, so the PRSSA meeting withdrawals are probably really starting to kick in- we get it! In order to combat having to wait ONE more week until our first meeting of the new year, jump back into the PR world with the help of Adrienne Wallace (@adriwall) and Derek DeVries (@derekdevries)!
Maybe you aren't ready for a new semester, maybe you're just switching your major or minor, or maybe you just really took a mental break from anything industry related, wherever you're at, let PR Hangover help you!
Be sure to follow us on Twitter (@GV_PRSSA) and Facebook GVSU PRSSA for more podcast and industry related content!
Talk to you soon!
Who would know Music PR better than someone working for Billboard in New York? Well, no one really! So we reached out to an alumna of ours, Alexa Shouneyia (@ashouneyia) who has recently accepted a job after interning at Billboard! Also joining us is Unique DaCosta (CunningDesires), a current student and future music PR pro!
Tune in for some insights into artists with great PR, how to become PR for the music stars, and more!
Joining us this week is out very own club advisor, favored professor, and basically all around PR mom, Adrienne Wallace (@adriwall)! This week we are discussing company culture. For students and young professionals- how do you find out about a company's culture? How much should it factor in to your job decisions? etc. For companies and PR Pros looking to hire- what should you be doing to create a culture these young professionals are looking for?
Find out on this week's episode, and catch up on all of the PR news from weeks prior
Talk to you soon!
Due to snow, finals, Holiday cheer, our meeting that would have happened tonight has been canceled, but that didn't stop us from talking with Jason Dodge (@dodgejd) about what would have been if the meeting took place.
Get the inside scoop on SEO and digital concepts from Jason Dodge himself and enjoy the meeting that never came to be!
Bruce Bedinger, author of Copy Workshop Workbook and father of the creator of Bring It On and Stick It, talks to us about how important self branding is and how to achieve it.
Be sure to subscribe and follow us for more PR news @GV_PRSSA
Did you miss our meeting about solo practitioners before the Thanksgiving break? Fear not! Joining us this week is Alyse Carbonell (@AlyseCarbonell) and Evan Clark (@EvenClark) to help recap the lessons and words of wisdom passed to our members from two solo practitioners. They stemmed off from the corporate world and started their own companies- who doesn't love the idea of being your own boss?
Give it a listen, subscribe, share with friends, etc. Want us to talk about something specifically? Let us know by emailing us at gv.prssa@gmail.com!
Talk to you soon!
We got together with Doug Ireland, CEO and founder of You Launch U (YouLaunchU.com) to discuss how to be successful in getting a job TODAY. He works with students and young professionals to help them interview better, have a great resume, and basically get the job!
Listen for some awesome advice and tips and tricks on how to get a job in the 21st century job market. And if you're into it, check out Doug's website!
Did you miss our last Pop Up Pedagogy workshop about branding? No worries! I sat down with co-creator Rob McCarty (@robmccarty) and discussed how to get into branding from an agency standpoint. He is from @theimageshoppe and brings a new perspective about what to do when out of college and entering into the job force.
Be sure to subscribe to us here and on iTunes!
As always, feel free to share us with friends and follow us on Facebook and Twitter @GV_PRSSA
Joining the podcast this week is JD Osman from @Amway who was a guest on the panel during Grand Valley's Advertising and Public Relations Program's speaker series. This event was a Brand Summit; utilizing local branding professionals to give advice and then workshop a mini branding session for a company then present it.
JD was one of the panelists and brings some advice for getting into a corporate setting for a job out of college.
Be sure to subscribe to us, like, and share with your friends and follow us on Facebook, Instagram and Twitter @GV_PRSSA
Hear first hand experiences from two special guests, Bri Olson (@brii_olson) and Ashley Bovin (@aruthbovin) this week about the Public Relations Student Society of America National Conference (@PRSSANC). They share some insights about sessions, why conferences are a great place to get experiences, and the best ways to utilize social media at a conference!
Subscribe and share with your friends!
On this surprise extra podcast we are joined by Heather Whaling (@prtini) to discuss the recent sexism that took place around Public Relations Student Society of America National Conference (@PRSSANC) this year. She paved the way in offering solutions to the problem (at least around national conference) and gives listeners some advice on bringing chapters together and fighting sexism- it's not a "women" problem, it's a "human" problem.
Follow us on @gv_prssa for more information and share this with friends!
Joining the podcast this week are Julia Backus (@Julia_Backus), Cory Sander, and Andrew Kaiser to discuss the ins and outs of sports PR.
Join us for some laughs, insights, and in-depth conversations about hard-hitting topics around sports PR.
Be sure to like, comment, and subscribe here and/or on iTunes!
Talk to you soon!
Joining the Podcast this week are Alex Fonseca (@AlexandreTurtle) and Delaney McCarrey (@DelaneyShae7) to discuss and recap the powerful and inspiring meeting about crisis management given by Kelly Rossman (@RossmanMckinney) from Truscott Rossman!
Dive into PR crisis management with the words of wisdom and examples shared in the meeting!
Share with your friends, or subscribe to us on iTunes for all of the latest updates!
Joining the podcast this week is @meTrevorBryan to discuss last week's PRSSA meeting to Meet the Professors. It is Trevor's first year at GVSU and first semester in Advertising and Public Relations, he shares his first impressions and expectations for the upcoming year!
As always, follow us on Twitter, Facebook, and Instagram @GV_PRSSA