World of Marketing: Recent Episodes
Tom Foster
This Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.
I don't know how long I've known Michael, but every time we talk, he challenges the way I think about growth.
In this episode of Tom's World of Marketing, Michael and I sit down as he shares how he's helped a law firm go from a 50% close rate to 84% in just 90 days.
His message is simple:
You don't always need more leads. Sometimes you need a better process.
We talked about sales, leadership, scaling a firm, and why the best business owners learn to stop doing everything themselves.
If you're looking for practical growth advice, this is an episode worth witnessing.
"The legal funding industry has been predatory for decades."
So what happens when someone from inside the system decides to fix it?
On this episode of The World of Marketing, Tom Foster sits down with Jeremy Alters, former top trial lawyer turned founder of Claim Angel. He's on a mission to bring transparency to a broken industry.
The problem: A $5,000 advance turning into $30,000 owed
The solution: A marketplace model that forces competition, lowers rates, and protects clients
The result:
- Faster access to funding (sometimes in minutes)
- Transparent pricing (no more "wild west" rates)
- More leverage against insurance companies
Jeremy is all about accountability, reinvention, and building something better after failure.
His approach?
- Use technology to eliminate inefficiencies
- Empower attorneys to act ethically
- Give plaintiffs time so they don't settle for less
"Time in lawsuits is power."
If you're interested in disrupting broken industries, turning setbacks into opportunities, building a product that actually solves a real problem, this one's for you.
The World of Marketing
Featuring Jeremy Alters
"For 30 years… I was guessing what a case was worth."
That's how Dirk Derrick describes his experience before he had data.
On this episode of The World of Marketing, Tom Foster sits down with Dirk Derrick, founder of Derrick Law Firm - who went from a one room practice to a 35 attorney powerhouse. But the real story? How he flipped the legal system on its head.
After decades of relying on "what insurance companies might pay", Dirk built something radically different:
- Real jury focus groups
- 26,000+ jurors worth of data
- AI-powered case analysis
- Predictable outcomes (instead of guesswork)
The result?
- Average case value up 150%
- Revenue up 800%
- More leverage. More truth. Better outcomes for clients.
"We use truth to flip leverage."
If you're still making decisions based on assumptions…
this one will challenge how you think about value, positioning, and leverage.
Listen to the full episode of The World of Marketing
Featuring Dirk Derrick, Derrick Law Firm
"The information discussed in this podcast is provided to the general public and does not in any manner constitute an attorney‐client relationship between Derrick Law Firm Injury Lawyers and the listener. While the information in this podcast is about legal issues, it is not intended as legal advice or as a substitute for the particularized advice of your own counsel in your state. Anyone seeking specific legal advice or assistance should retain an attorney."
In the latest episode of Tom's World of Marketing, I sat down with Dawn Apuan, founder of Copy Queens, who went from ministry work and nonprofit leadership to becoming a powerhouse copywriter helping businesses generate sales—sometimes within 24 hours.
Her journey started with one powerful moment.
After being told she had to put her daughter in daycare and questioning her future, Dawn made a decision: "I will figure this out." That decision led her into digital marketing… and eventually to mastering the psychology behind persuasive copy.
Insights she shared:
Great marketing triggers five key neurochemicals in the brain:
- Cortisol – grabs attention by identifying the problem
- Dopamine – gives the audience hope and aspiration
- Oxytocin – builds trust and authority
- Serotonin – creates empathy and connection
- Endorphins – delivers relief and the feeling of resolution
When your message follows that sequence, your audience naturally moves toward action. We also talk about:
- How small copy changes can dramatically increase conversions
- Why most marketers miss the most important emotional trigger
- The surprising connection between faith, neuroscience, and storytelling
And one wild example:
A client changed just two elements on a sales page and increased revenue from $45K to $450K.
Listen to the full episode of Tom's World of Marketing to discover how better messaging can transform your marketing results.
And for thousands of patients, that simple truth changes everything. On this episode of Tom's World of Marketing, Tom Foster sits down with Dr. Eric Williams, a board-certified plastic & reconstructive surgeon specializing in peripheral nerve surgery—one of the most complex and misunderstood areas of medicine.
Dr. Williams shares powerful stories of patients who spent years—sometimes decades—living with chronic pain, told repeatedly that "nothing could be done"… until the right specialist looked at the problem through a different lens.
- In one case, a patient suffered 30 years of leg pain.
- In under a minute, the real cause was identified.
- The pain was eliminated completely.
This episode is more than just medicine—it's about education, mindset, and marketing: ✔ Why many patients fall through the cracks ✔ How specialized expertise changes outcomes ✔ Why great medicine needs great marketing to reach the people who need it most
If you or someone you know has been told to "just live with the pain," this conversation might change how you think about what's possible.
Listen to the full episode of Tom's World of Marketing Featuring Dr. Eric Williams, Dellon Institute for Peripheral Nerve Surgery
What happens when a top-tier attorney thinks like a marketer?
On the latest episode of Tom's World of Marketing, I sat down with Peter Hoppenfeld — the "marketer who happens to be a lawyer" behind some of the biggest names in direct response and info marketing.
Peter has spent 40+ years helping entrepreneurs, health professionals, and thought leaders grow without crossing legal lines — and in this conversation, he breaks down what actually works.
In this episode, we cover:
Why strategy comes before lawyering
- How compliance can be a competitive advantage
- The #1 mistake professionals make when marketing their expertise
- Why trust, integrity, and clarity still outperform every new tool
- How to scale without giving away your "golden egg" (your equity)
"There's no shortcut to smart. The most effective marketing has always been the trusted advisor."
If you're a lawyer, doctor, consultant, or expert trying to grow your practice without risking your license or reputation, then this episode is a must-watch.
Or listen now: [link to episode]
Host: Tom Foster
Guest: Peter Hoppenfeld
#WorldOfMarketing #TrustedAdvisor #MarketingStrategy #Compliance #ProfessionalServices #Entrepreneurship #DirectResponse #PersonalBrand
In the latest episode of The World of Marketing, Tom Foster sits down with Eiman Bassam, Founder & CEO of ESB Advertising, to break down how streaming TV advertising has evolved—and why lawyers and doctors can no longer afford to treat TV as a "branding-only" channel.
This conversation challenges one of the biggest assumptions in marketing: that TV can't be measured.
In this episode, you'll learn:
- Why programmatic streaming TV is now more measurable than traditional broadcast
- How ESB's AI platform, MACData, tracks performance down to the household level
- What actually drives ROI beyond cheap CPMs
- How AI is reshaping media buying, attribution, and even commercial creation
- Why "How did you hear about us?" is officially outdated
If you've ever questioned whether streaming TV advertising really works - or struggled to connect ad spend to real revenue - this is a conversation worth your time.
🎧 Listen now to The World of Marketing
Smarter ads. Better data. Real results.
In this powerful episode of The World of Marketing, host Tom Foster sits down with attorney, speaker, and Business Black Ops founder Dave Frees—a nationally recognized expert on implementing AI within real law practices.
Dave isn't theorizing about the future.
He's using AI every single day to create what he calls transformational wealth, reclaim hundreds of hours, and build systems that make small-firm lawyers more profitable, more efficient, and more competitive.
Highlights from this episode:
- Why most lawyers are years behind on AI and what the top 5% are doing differently
- How AI helps you think better, not just work faster
- Why mindset, resilience, and "thinking about thinking" are the real competitive edge
- How firms are slashing 70% of document prep time without risking malpractice
- The coming split between firms that use AI… and firms that get left behind
- What the next 12-18 months will look like for AI-powered law practices
- A behind-the-scenes look at Tom & Dave's new AI Mastermind for Attorneys
If you're a lawyer who wants more clients, more efficiency, and more clarity about how to use AI strategically, this is a must-listen conversation.
Learn more about the Awesome and Amazing AI Mastermind at FosterConsulting.com to get the inside scoop on prompts all lawyers need to know and use to make AI work for you to beat your competition.
"AI is changing everything — not someday, but right now. The lawyers who adapt will dominate their markets." — Dave Frees
What happens when an Olympic athlete's entire career is on the line?
They call Paul Greene one of the world's leading international sports lawyers. Paul has represented elite athletes from 50+ countries, argued cases before the Court of Arbitration for Sport, taught law internationally, and built a global practice rooted in trust, expertise, and integrity.
In this episode, we talk about:
- Why trust matters more than being the loudest voice
- How to build a global practice in a specialized field
- The importance of content-driven marketing over quick fixes
- Why human connection still beats automation
- And how Paul rebuilt his entire career from scratch
This isn't just a conversation about law.
It's a conversation about finding your voice, owning your expertise, and building something that matters.
Featuring:
Tom Foster, The World of Marketing
Paul Greene, Founder of Global Sports Advocates
From creating Disney's iconic Chef Mickey's to transforming customer experiences for NASA and even the Executive Office of the President, Vance Morris knows what it takes to build magic into every moment.
In this episode, Vance joins Tom Foster to share:
- How a near-bankruptcy became the turning point for building lasting business success
- What Disney taught him about creating unforgettable customer experiences
- Why "response-required" marketing beats flashy advertising every time
- And how small businesses can "Disneyfy" their own operations for world-class service
If you've ever wondered how to make your clients feel like VIP guests, and keep them coming back for years, then this episode is a masterclass in turning service into competitive advantage.
This week, after a long voyage away from Earth, I'm thrilled to welcome a legend in the direct response marketing world: Brian Kurtz.
Brian has spent over four decades shaping the landscape of direct response marketing. As the former EVP of Boardroom Inc., he helped send more than 1.3 billion pieces of direct mail, driving massive business growth and industry innovation.
Today, through Titans Marketing, Brian continues to mentor marketers, lead mastermind groups, and promote ethical, relationship-driven marketing that stands the test of time. I've even recently joined his Titans Mastermind, which is composed of some of the brightest minds in marketing.
In this episode, we dive into:
- The timeless principles of direct response marketing
- How building deep relationships drives long-term success
- What separates great implementers from dreamers
- Balancing results-driven marketing with ethics and trust
- The future of marketing — what's exciting, and what's concerning
Tune in for a masterclass in marketing wisdom from one of the best in the business.
Samantha M. Sbrocchi is a distinguished partner at Antonelli & Antonelli, specializing in probate and estate litigation in the NYC Metro Area. With a practice focused on contested wills, fiduciary misconduct, wrongful death proceedings, and complex kinship matters, Samantha has rapidly established herself as a formidable advocate in the New York trusts and estates legal community.
After joining Antonelli & Antonelli before her bar admission and being admitted to practice in 2019, she quickly rose to become a partner in January 2025. Samantha is known for her unwavering dedication to clients, exceptional work ethic, and impressive track record of results.
Here’s a Glimpse of What You’ll Learn 0:00 Preview - Compassion in Estate Law
1:29 Introduction
3:20 Samantha’s Keys to Success
5:21 How Samantha Got into Law
8:15 Be Tenacious
9:58 The Value of Self-Care
12:30 A Step-By-Step Approach
15:03 Compassion in Estate Law
19:09 A Court Appointed Empath
21:52 Changes in Estate Law
24:20 Samantha’s Outlook
26:28 Wrap Up
Antonelli & Antonelli is a family-owned law firm specializing in probate and estate litigation services. The firm prioritizes building strong client relationships while helping with estate planning, tax issues, and probate navigation. They deliberately maintain a limited caseload to provide personalized attention and quality legal representation to each client. Their probate services focus on managing decedents' estates to transfer assets to beneficiaries, while their estate litigation expertise covers contested wills, accountings, wrongful death proceedings, kinship matters, and fiduciary issues. Recognizing that these legal matters can be stressful and complicated, their attorneys work to eliminate anxiety while addressing all concerns. They serve clients throughout New York City and northern New Jersey, offering free consultations for those needing assistance with probate or estate litigation.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing - Samantha Sbrocchi of Antonelli & Antonelli
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Nia Al-Kilany is Foster Consulting’s very own COO! Nia has had quite a career, starting out as an SEO strategist in our Client Services department, stepping away to work as a contractor, and then coming back to take over Project Management. After a few years in that position, she was promoted to Chief Operations Officer, a position in which she contributes directly to our agency’s trajectory and progression in the strategy and consulting space.
We're going to explore what makes her tick, where she gets her drive from, and how she built herself up to the C-suite. Let’s dive in!
Here’s a Glimpse of What You’ll Learn 0:00 Preview - Nia’s Life Prior to Foster
1:21 Introduction
4:23 The Foster culture
12:07 Nia’s Life Prior to Foster
16:51 What Inspired Nia to Pivot
18:40 Nia’s Trajectory Upward
22:20 The Perfect Practice System
29:41 Going Through a Rebrand
33:12 When Nia is Out of Office
36:39 Wrap Up
Foster Web Marketing is rebranding to Foster Consulting to illustrate our agency’s fit within the wider spectrum of business operations for our clients. This shift is happening under the guidance and control of Nia Al-Kilany. She has played an instrumental role in developing the rebranding strategy we’re currently undertaking. Nia’s journey is far from over here. Learn more about her vision for Foster by visiting our site today.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Nia Al-Kilany of Foster Web Marketing
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Dr. Joel Foster is a highly respected podiatrist and double board-certified surgeon based in Lee’s Summit, Missouri. Whether he’s treating sports injuries, addressing chronic conditions like diabetic foot care, or performing advanced surgical procedures, Dr. Foster is passionate about delivering personalized care that gets his patients back on their feet—literally!
Today, we’ll talk about his journey, his approach to patient care, and why he’s chosen to go the “Direct Care” route. We’ll also be joined by one of Foster’s very own, John Spare, who works with Dr. Foster on his marketing, website, and SEO. Let’s dive in!
Here’s a Glimpse of What You’ll Learn 0:00 Preview - Get Well, Not Bogged Down
1:23 Introduction
2:51 Joel’s Origin Story
3:43 The Insurance Problem
8:22 The Direct Care Solution
12:28 How We Were Conditioned
13:36 A Real World Example
16:10 Educating the People
18:54 The Value of Marketing
23:17 Get Well, Not Bogged Down
25:34 Social Proof Changes Minds
27:48 Starting Direct Care is Hard
30:34 People Like Direct Care
33:23 Work With Those Who Get It
43:00 Wrap Up
Dr. Foster has developed a practice that puts patient care at the forefront of its operations. From custom orthotics to foot surgery, you get the medical treatment that is right for you, not your insurance. He’s able to provide this level of quality care through a direct pay structure instead of working with insurance companies. Long-term, this saves you money and allows for a more prosperous medical industry designed around the people and not the corporations.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Dr. Joel Foster of Joel D Foster DPM PC
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Traci Scudder is a solo practitioner based outside of Washington, D.C., specializing in land use and zoning, particularly real estate development law. She has built a strong reputation for providing flexible, client-focused legal services in a highly niche field of law. We're going to explore what sets her apart, the challenges of navigating zoning law, and the importance of resilience in the legal field. Let’s dive in!
Here’s a Glimpse of What You’ll Learn 0:00 Preview - The Business Zoning Blues
1:07 Introduction
2:54 Traci’s Start in Zoning Law
5:18 The Path Not Taken
6:45 Traci’s Differentiators
8:11 Location, Location…
10:25 Zoning Law Misconceptions
12:49 The Business Zoning Blues
17:29 When Traci Went Solo
20:57 A Country Girl in the City
22:54 The Promise
25:15 The Announcement
Traci, with all her years of experience, brings a level of sophistication and professionalism to her field of law. That’s not to ignore her commitment to fair and compassionate treatment for her clients. When you work with Traci, you’re working with a powerhouse who can get things done and get your real estate zoning issues resolved. She explains to Tom that zoning can be a long-term process, so it only makes sense you work with a lawyer you respect and appreciate. You will get that exact experience with Traci. Step forward in life by contacting her about your real estate legal needs today.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Traci Scudder of Rees Broome
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
This episode of World of Marketing discusses sensitive topics that may be difficult for some audience members to hear.
Justin Hoover is CEO of The Battle Within. A Veteran himself, Justin went through numerous traumatic situations which led him to seek help later after service. During his conversation with Tom, he explains his own journey and how he felt the call to bring the same help to those who are dealing with similar ordeals in their own lives.
Here’s a Glimpse of What You’ll Learn 0:00 Preview - No Time to Grieve
1:08 Introduction
2:36 What is the Battle Within?
4:32 Understanding Trauma
6:30 How Outreach Works
9:24 The 5-Day Retreat
13:25 No Time to Grieve
16:40 Letting Go of the Past
19:09 Why Justin Began This Work
22:18 The Value of Community
27:08 The Heroes Journey Dinner
29:47 Embrace the Suck
31:45 Wrap Up
The Battle Within was founded to help veterans and first responders overcome the trauma they have experienced in their line of work. The goal is to heal which is often overlooked or boxed away within the psyches of military service members and first responders. These individuals are wired to appear and serve in times of crisis. They have trained themselves to push further into traumatic and terrifying situations only to struggle with the internal consequences later in life. The Battle Within understands what they have and continue to go through on a daily basis. If you or a loved one struggles with the mental health ramifications of service, please get in contact with Justin and The Battle Within today.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Justin Hoover of The Battle Within
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Jason Schultz is a personal injury lawyer based in Peachtree City, Georgia, and a long-time client of Foster Consulting. His strong spirit and ability to go it alone as a sole practitioner makes him an inspiration for everyone he meets and works with. We'll dive into the nuances of his work life and the philosophies and mindsets he brings with him into the courtroom. Let's dive in!
Here’s a Glimpse of What You’ll Learn 0:00 Preview - Likeable vs. Unlikeable
1:10 Introduction
3:00 Getting to Know Jason
7:08 What Challenges Jason
11:55 The Value of Marketing
14:04 A Unique Selling Proposition
16:08 Looking Toward the Future
18:24 The Value Jason Provides
22:27 Likeable vs. Unlikeable
24:54 Letting the Client Drive
31:30 What You Should Take Away
36:30 Wrap Up
Jason has kept his practice small for the sake of creating personally-made results for his clients. His experience matches that of attorneys in larger firms. He’s seen it all but has the overhead and practice structure to ensure you get his undivided attention. You won’t be pawned off on an associate attorney. Jason and his paralegal will work directly with you so your case gets the treatment and value it deserves. Contact Jason today to discuss your injury case.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Jason Schultz of The Law Office of Jason R. Schultz, P.C.
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Mark Sinatra is the CEO of Aspen HR. Mark has an extensive track record of leadership in the HR and business world. With an MBA from the Wharton School and a background in consulting and investment banking, Mark has made significant contributions to his industry and community. He has a passion for wellness and longevity, and we’re going to hear more about this, as well as Mark’s professional journey and leadership views. Let’s get started!
Here’s a Glimpse of What You’ll Learn 0:00 Preview - Risk Mitigation With HR
1:08 Introduction
3:07 Mark’s Life Prior to Aspen
4:57 The Unemployable MBA
7:56 From Sale to Acquisition
11:50 The Value of Good Leaders
14:30 Risk Mitigation With HR
16:05 Aspen HR’s Differentiators
22:33 Aspen HR’s Website
23:47 Hiring the Right Workers
26:40 The Hiring Mindset
30:06 Wrap Up
Aspen HR provides white-glove service with a commitment to providing the best experience for clients and their employees. Having served businesses across all verticals from life sciences to fintech, Aspen HR has a solution catered to your business needs and situation. Contact them today to learn more about how they can get your company’s gears running efficiently.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Mark Sinatra of Aspen HR
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Dr. Graham is a 1994 graduate of TUSPM and the Founder/President of SOLEutions. He is dedicated to providing solutions to help those suffering with foot & ankle conditions. Mike has made significant contributions to his industry and community. He has a passion for wellness and longevity, and we’re going to hear more about this, as well as Mike’s professional journey and leadership views. Let’s get started!
Here’s a Glimpse of What You’ll Learn 0:00 Preview - The Mission
0:50 Introduction
3:19 Studying Podiatry
5:25 Starting the Practice
8:16 Innovation and Entrepreneurship
12:22 The Mission
13:59 The Insurance System
20:07 The Importance of Training
23:02 Improving the Business Model
23:54 Marketing and Websites
27:50 Improving Earnings
29:35 The Upcoming Training Event
32:04 Wrap Up
SOLEutions is centered around implementing direct patient pay programs for podiatry practices. Members are granted everything they need to begin a revolutionized pay program within their private practice to allow for traditional insurance payments or shift to an insurance-free business model. Reach out to Dr. Graham and his team by visiting their website today!
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Dr. Michael Graham of SOLEutions
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Dr. Peter Wishnie founded Family Foot & Ankle Specialists and is a renowned healthcare practice consultant. With 30 years of experience as a podiatrist, Peter has built an extraordinary career combining clinical excellence with innovative practice management strategies.
Through consulting, he's helped countless health care providers transform their practices by implementing patient-centered systems while significantly improving operational efficiency and profitability. We have heard many of Peter’s clients rave at his expertise and ability to really dive into the practice to look for areas of opportunities. Let's dive into his experiences, insights, and the philosophy that guides his approach to health care practice success.
Here’s a Glimpse of What You’ll Learn 0:00 Preview - Fighting Burnout at 40
0:54 Introduction
3:58 Peter’s Post-Medicine Life
7:38 Fighting Burnout at 40
11:34 Gaining Value from Mindset
14:27 Get Help: Coach vs Mentor
19:15 Practice Owners’ Dilemma
22:03 Peter’s Goal for You
At 29 years old, Dr. Peter Wishnie decided to purchase his own practice in New Jersey instead of working for another doctor in Rhode Island, despite having no business experience and starting $300,000 in debt. Initially struggling with a declining patient base and losing $7,500 monthly, he turned to business coaching, implemented new systems, and studied key performance indicators. His dedication paid off, as he surpassed the previous owner's earnings within a year and maintained multiple seven-figure earnings for 30 consecutive years, placing him in the top 1% of his field. After 33 years, Dr. Wishnie sold the practice for $2 million more than the purchase price in 2022, transitioning to help other business owners achieve success while maintaining work-life balance.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Dr. Peter Wishnie of Peter Wishnie Coaching
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
This episode, which originally premiered in March 2024, is another highlight of a former guest who strongly embodies the values of our Women of Power series. If you missed Diana Cupps’ interview the first time around, be sure to listen to this!
Diana Cupps has done it all. From training as a medical laboratory technician in the Army and working as a civilian nurse after an honorable discharge, she decided to go back to school to earn her JD. Today, she is a family law and medical malpractice lawyer based in Tulsa, Oklahoma. She runs her practice with her husband, Troy Cupps. Together, they bring Diana’s experience as a U.S. veteran into every aspect of their business.
Here’s a Glimpse of What You’ll Learn 0:00 Preview - Military Teamwork vs Legal Teamwork
1:01 Introduction
7:31 Military Experience
8:53 Why Diana Enlisted
10:46 Vets Supporting Vets
12:00 Why Go Into Law?
13:10 Personal Experiences With Lawyers
16:38 Informal Legal Training
18:15 Military Lessons Learned
21:53 Military Teamwork vs. Legal Teamwork
24:44 Advice for Vets Considering Law School
25:20 Pitfalls of Becoming a Lawyer
26:55 Unique Perspective as a Veteran
29:49 Mentorship & Assistance for Vets
30:35 Biggest Legal Marketing Mistake
32:24 Biggest Marketing Success Story
33:35 Closing Thoughts
Diana brings a great deal of personal experience into her practice. Being a former Army medical lab technician and an emergency nurse, she has a uniquely insightful position as a medical malpractice lawyer. Further, her experience of working with multiple different attorneys with varying styles in divorce court informs her family law practice. When you hire Diana the Lawyer, you are hiring a legal team that sees you as a person and can relate to your situation more directly than most other law firms can.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Diana and Troy Cupps of Diana the Lawyer
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
We originally released this episode on July 5, 2024, but our guest, Brooke Lively, perfectly encapsulates the essence of the Women of Power series, so if you missed her the first time around, listen to her conversation with Tom now!
Brooke Lively is founder and president of CathCap, a fractional CFO service provider focusing on lawyers and their law firms. Brooke has been named one of the Top 25 Women to Watch, one of Diversity Journal’s Women Worth Watching, and one of Fort Worth’s CFOs of the Year! She is an international speaker and best-selling author with two books under her belt.
Here’s a Glimpse of What You’ll Learn 0:00 Preview - What Profit Actually Consists of
1:18 Introduction
3:15 How CathCap Got Started
4:54 What Do Fractional CFOs Do?
9:15 CathCap’s Ideal Clients
10:19 A Case Study on How CathCap Works
14:50 Understanding the Value of a True CFO
18:32 Book Alert: Exit On Top by Brooke Lively
23:38 The Key to Valuing a Law Firm
31:30 Me Inc. vs. A Branded Company
36:10 What Profit Actually Consists of
37:27 Wrapping Up
CathCap has served up top-tier CFO services to businesses of all sizes for over a decade, with a particular interest in helping attorneys grow and scale their firms like proper businesses. The company has built a strong expertise with all practice types, but they’ve also earned a particular popularity among personal injury and immigration firms. CathCap’s commitment to empowering businesses through strategic financial leadership helps their clients redefine their status quo and helps founders build practices they can later sell or hand off confidently.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Brooke Lively of CathCap
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Chasity Stratton is the Co-Founder of Stratton & Reynolds, a firm dedicated to providing compassionate, client-focused legal services across South Carolina.
With over 14 years of experience, Chasity has built a thriving practice that prioritizes kindness and expertise, customizing estate plans for each client and even involving family members to ensure everyone understands the journey ahead. They opened two new offices and increased revenue by over 30% in 2024 alone! Let’s dive into her experiences, insights, and the mission that drives her work.
Here’s a Glimpse of What You’ll Learn 0:00 Preview: Marketing a New Firm
0:49 Introduction
2:42 Chastity’s Background
5:43 The Passion for Estate Planning
8:32 Launching the Business
11:08 Marketing a New Firm
14:16 Building Relationships With Clients
16:22 The Importance of Estate Planning
17:54 Growing the Firm
20:50 Future Plans
22:46 Wrap Up
Stratton & Reynolds, LLC, is a law firm based in South Carolina specializing in estate planning, asset preservation, and elder law services. The firm has a team of five dedicated attorneys who prioritize personal service and compassionate legal representation, particularly for elderly and aging populations. Their experienced legal team leverages cutting-edge technology and deep knowledge of South Carolina law to create customized estate and business plans, helping clients protect their assets and prepare for the future. They address many client needs, from providing for minor children and disabled family members to managing complex business succession planning and blended family situations. By focusing on building long-term relationships and delivering comprehensive legal services, Stratton & Reynolds helps clients achieve peace of mind knowing their assets, independence, and loved ones are protected through thoughtful planning and expert guidance.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Chasity Stratton of Stratton & Reynolds, LLC
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Linda Rahal is the managing shareholder at Trow & Rahal, and an expert in visa and immigration services for companies and foreign nationals. With a commitment to excellence, expertise, and empathy, Linda stands out in her field, advocating tirelessly for her clients. Her journey of resilience includes conquering the Ironman World Championship in Hawaii, showcasing her determination both in and out of the office. A true Renaissance woman if there ever was one.
Here’s a Glimpse of What You’ll Learn 0:00 - Preview: Sports and Running
0:48 Introduction
3:30 Being an Immigration Lawyer
6:44 Linda’s Successes
7:57 A Passion for Immigration Law
10:25 Becoming a Managing Partner
12:32 Sports and Running
15:14 Challenging Yourself
16:35 Marketing and Promotion
18:12 A Client Success Story
20:38 Wrap Up
Trow & Rahal is the go-to practice when it comes to immigration matters for businesses and professional needs. It’s hard to find a related issue they have no experience or expertise in, and their team of attorneys is filled with compassion and empathy for clients. Whether you’re seeking work visas and green cards for international employees, bringing new investment and business professionals into the States, or even looking to bring an athlete or entertainer stateside, the immigration lawyers at Trow & Rahal have your back.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Linda Rahal of Trow & Rahal
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Dr. Pardis Kelly is a dedicated foot care specialist and the founder of Las Vegas Footcare. Dr. Kelly has built her practice around a philosophy of addressing the root causes of foot issues often experimenting with treatments herself before recommending them to her patients. Dr. Kelly’s journey to where she is now wasn’t easy; as an immigrant who endured war and revolution, she’s overcome immense challenges, emerging with resilience and compassion that shape her patient care every day.
Here’s a Glimpse of What You’ll Learn 0:00 Preview - Getting the Visa
0:50 Introduction
3:24 The Passion for Medicine
7:20 Studying in Iran
14:10 Getting the Visa
21:35 Starting Over in the U.S.
23:51 Building a Family
25:16 Career Path
26:30 Moving to Vegas
31:58 Rebuilding the Practice
35:28 Having the Right Support
38:44 Wrap Up
Las Vegas Footcare offers personalized treatment in a welcoming environment. Known for their patient-centered approach, Dr. Kelly takes time to thoroughly explain treatment options and develop customized care plans based on each patient's unique needs, lifestyle, and medical history. She specializes in various conditions, from foot pain to diabetic care, employing conservative treatment methods to promote quick recovery. Dr. Kelly is also an innovator in her field with her patented product, PS Polish, an antifungal nail polish containing antioxidants and non-toxic ingredients.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Dr. Pardis Kelly of Las Vegas Footcare
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Allyson Kitchel is a passionate attorney with a heart for justice, joining us. Allyson specializes in catastrophic brain injuries and bicycle crash cases, offering a truly client-first approach. We’ll dive into Allyson’s inspiring journey—from overcoming personal loss to building a thriving law firm—and explore how she’s changing the game in personal injury law with empathy and dedication.
Here’s a Glimpse of What You’ll Learn 0:00 Preview - Emotions and Empathy
0:57 Introduction
3:29 Allyson’s Career Path
6:08 Working in a Corporate Environment
9:46 A Traumatic Accident
11:30 Emotions and Empathy
13:49 A 13 Million Dollar Verdict
16:17 Client Acquisition
19:14 The Importance of Diversity
20:57 The Uniqueness of Allyson’s Firm
23:16 How to Contact Allyson
25:10 Wrap Up
Kitchel Law, PLLC, emphasizes a personalized approach to handling injury cases. They acknowledge the difficulties injury victims face and promise direct attorney-client contact rather than delegation to paralegals. The firm operates on the principles of empathy and diversity to bring the greatest range of perspectives and understandings to its cases. They take on the duty of bringing justice to your situation so you can focus on recovery through personalized attention, direct communication, and a commitment to client care.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Allyson Kitchel of Kitchel Law
Jill Bollwerk is the founder of her own litigation firm with over 33 years of experience. Jill has built her practice from the ground up, starting without money or clients, and has navigated significant changes this year. Join us as we delve into her inspiring journey, discuss the importance of resilience, and learn how she balances her professional life with spoiling her grandkids in her personal life.
Here’s a Glimpse of What You’ll Learn 0:00 Preview - Positive Mindset
0:57 Introduction
3:07 Get to Know Jill
5:56 Jill’s Background Story
9:47 How Jill Got into Law
11:19 Jill’s First Experience in a Law Office
15:14 Jill’s Family Life
18:27 Jill’s Career Progression
20:50 Winning Cases
22:18 Changing Jobs
24:11 Legal Marketing
25:54 How Jill Started Her Firm
29:27 Leadership
31:55 Client Acquisition
34:14 Positive Mindset
38:59 Free Time and Activities
41:32 Recommended Books
42:37 Wrap Up
Bollwerk & Associates, LLC, is a St. Louis-based personal injury law firm specializing in accidents (car, truck, motorcycle), workplace injuries, nursing home cases, and premises liability. Their attorneys, with over 40 years of combined experience, emphasize a client-friendly approach with modern, welcoming offices and clear communication without legal jargon. They pride themselves on being accessible, prompt with communications, and keeping clients informed throughout their cases. If you are in need of representation in the St. Louis area, be sure to reach out to Jill and her team today.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Jill Bollwerk of Bollwerk & Associates, LLC
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
John Kormanik is a performance and leadership coach who brings nearly 25 years of legal experience to his coaching practice. He recently authored the book Break The Law: A Story of a Remained Legal Career and a Reclaimed Life, which focuses on helping attorneys break free from the toxic work culture that often leads to burnout. John is passionate about helping lawyers reclaim their lives and thrive without sacrificing their well-being.
Here’s a Glimpse of What You’ll Learn 0:00 Preview - Success Isn’t Comfortable
1:04 Introduction
3:05 Getting to Know John
6:17 Break the Law With John Kormanik
8:35 John’s Beginnings as a Coach
10:33 Do I Always Need to Be Grinding?
11:54 I’m Not Busy… Am I Being Lazy?
14:12 Do I Always Need to Be Available?
18:40 Will Money Actually Make Me Happy?
21:13 Am I Weak If I Ask For Help?
26:30 Lawyers Think Differently
29:05 Success Isn’t Comfortable
31:10 How John Works With Lawyers
33:25 Wrapping Up
Many lawyers express the same concerns: they’re burnt out, they question themselves, and they aren’t sure of the next step of their career when they go into business for themselves. Coaches are all different, but John Kormanik brings the truth to the table. There are five lies that every lawyer seems to believe, the secret to success (and happiness along the way) is to learn to ignore them and move past with a renewed sense of purpose and life. Understand what you need to know, and what you probably haven’t been told yet, by listening to John Kormanik’s wisdom today!
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- John Kormanik of John R. Kormanik Coaching
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Alexander Scott has quickly moved through the ranks of Foster Web Marketing. We’re re-releasing this episode to double down on the valuable information he provides for our listeners. At the time of the original recording, Alexander was a Senior Digital Marketing Strategist, but by the time the episode aired he had become our Director of Marketing Services. Now, a little more than a year later, he has earned the title of Chief Business Development Officer! This episode will explain why. Aside from treating his body well, he has treated our clients with the first-class service that has created tremendous growth for all companies that he comes in contact with. Learn more about the different approaches Alexander takes with his many clients in this episode of World of Marketing!
Here’s a Glimpse of What You’ll Learn 0:00 Preview - The Importance of a Marketing Team
1:04 Introduction
2:12 Alexander’s Fitness Journey
6:11 Presentation: Helping Clients Succeed
6:46 Baseline Digital Marketing
9:22 Visibility + Gated Content = Leads
11:57 Organic & Local SEO
14:39 Marrying Content With Context
22:32 Finding New Marketing Solutions
23:07 On-Page SEO
30:04 The FMW Marketing Services Team
31:13 The Importance of a Marketing Team
32:40 DSS: The Secret Weapon
35:17 Closing Thoughts
No law firm or podiatrist is the same. Each business requires a different approach to marketing and a unique marketing mix. If a marketer tells you a strategy is one-size-fits-all, then it’s time to find another marketer. What works for one practice utilizing its own resources in its specific market is surely different than what works for your mix of reputation, resources, and market size. Your practice’s growth is its own, and it’s time to handle it that way! Absorb how you can approach your marketing by watching or listening to Alexander’s presentation during this episode.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Alexander Scott of Foster Web Marketing
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Dr. Nathan Ivey comes from the Pacific Northwest and is from a family of 10. He got his podiatry degree from the California College of Podiatric Medicine in 1999. Eventually, the lack of sun got to him and his wife, so they uprooted and moved down to New Mexico, where he has been in practice ever since. His specialty is in rearfoot and ankle reconstruction, but he is also adept at using orthotics to correct issues that would otherwise require surgery. He is a business owner who is familiar with the stresses and obstacles involved in running a practice and taking over a practice. Over the years, he has built a sense of resiliency into his entrepreneurial style—something we can all learn from.
Here’s a Glimpse of What You’ll Learn 0:00 Preview - Obstacles in Taking Over a Practice
1:17 Introduction
4:44 Is There a Secret to Podiatry Growth?
8:48 How Nathan Got Started
11:50 Building Without a Guide
13:28 Nathan’s Background Outside of Work
14:34 Setting Up Shop in Albuquerque
16:38 Obstacles in Taking Over a Practice
21:00 The Necessity of Resilience
23:45 Marketing Before FWM
26:10 Modernizing Marketing With FWM
30:50 Performance Improvements With FWM
33:55 Flying From Practice to Practice
36:29 Dealing With Social Anxiety
41:26 Nathan’s Best Piece of Advice
42:31 Nathan’s Daily Rituals
44:58 Closing Thoughts
You’d be hard-pressed to find a podiatrist, or any entrepreneur for that matter, that has a story quite like Dr. Nathan Ivey’s. His practice has been forged out of the trials and tribulations of moving several states away, taking over a practice, holding his own against hospitals, and actually having to fly across New Mexico to commute between two practices. His story is one of legend—and, like many legends, we can learn a lesson or two from it. This episode will explore the concepts of the ever-evolving landscape of entrepreneurship, marketing, and life in general.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Dr. Nathan Ivey of New Mexico Foot and Ankle Institute
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Steve Seckler is a seasoned lawyer turned marketer and leadership coach for lawyers. He has also authored the book Think Like a Lawyer, Act Like an Entrepreneur, set to be published in 2025. Steve is an expert in teaching lawyers how to balance skepticism and risk aversion with the relationship-building skills needed to grow their practices.
Here’s a Glimpse of What You’ll Learn 0:00 Preview - The Power of Being Known
1:04 Introduction
1:56 Getting to Know Steve
3:51 Steve’s Life Right Out of Law School
6:16 Steve’s Experience in Lawyer Recruiting
7:49 The Truth About Recruiting for Firms
10:45 The Power of Being Known
13:25 Discussing Steve’s Book
15:55 A Lawyer’s Job: “Promote Thyself”
18:42 What Sets Steve Apart From Competition
23:00 Get Help That Gets You What You Want
26:32 Wrapping Up
A coach is there for you to figure out your goals. They are a mentor. As Steve puts it, they are a “reality check.” Not everyone knows what they actually want in order to achieve success, but that’s the first step. Reach out to Steve today to start your journey on figuring out what it is you need to find greater satisfaction in your life and profession.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Steve Seckler of Seckler Attorney Coaching
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Philippos Aristotelous is a coaching extraordinaire from Cyprus! His clients include business executives, law firm leaders, and organizations looking to improve their overall operations. In addition to one-on-one and group coaching sessions, Philippos is an active public speaker and the author of two books: The MARVEL of Happiness and The MARVEL of Engagement. His coaching philosophy is holistic, as he works to adjust clients' mindsets and lifestyles to better suit their goals and needs.
Here’s a Glimpse of What You’ll Learn 0:00 Preview - Conducting a Culture X-Ray
1:00 Introduction
2:18 Getting to Know Philippos
4:08 The “Happy Lawyer” Paradox
6:13 Philippos’ Coaching Philosophy
10:43 Philippos’ One-on-One Coaching
12:00 Philippos’ Group Coaching
14:54 Conducting a Culture X-Ray
17:41 How Philippos Gets Clients
20:20 Reaching Clients on a Personal Level
23:14 Finding an Entry Point
25:57 What Philippos Does for Fun
27:40 Past Law Firm Clients
31:13 Wrapping Up
We all need to strike a balance between the different facets of our responsibilities and well-being. Enter: Philippos. His work revolves around bringing happiness and fulfillment into clients’ lives. If something seems off-balance in your professional life or your overall outlook, contact Philippos today to learn more about how his program can help you reach a greater level of satisfaction in all that you do.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Philippos Aristotelous of Philarist.com
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Lisa Fraley is not your run-of-the-mill attorney. She’s held many titles and acclaims, but above all else, she’s considered to have “legal love.” With decades of legal experience under her belt, her journey is anything but conventional. Starting at a prestigious corporate law firm working in healthcare and bioethics, she evolved into a life coach in 2003 and a health coach in 2012 with 72 corporate wellness seminars under her belt in just over a year. Lisa’s passions have led to her being a Legal Coach® and Holistic Lawyer® in her own personal niche.
Here’s a Glimpse of What You’ll Learn 0:00 Preview - The Secret to Entrepreneurialism
1:00 Introduction
4:00 Lisa’s Background
11:03 Lisa’s Mentors
12:11 The Variety Found in Healthcare Law
14:19 Practicing Law VS. Being a Coach
17:03 How Lisa’s Coaching Program Works
20:26 Teaching People How to Operate Online
23:22 The Secret to Entrepreneurialism
26:12 The Complexity of Healthcare Law
29:13 Lisa’s Lack of Rituals and Routines
31:07 The Craziest Thing Lisa’s Ever Done
33:07 Who Lisa Finds Inspiring
35:05 Lisa’s Book Suggestions
26:50 Aligning Your Practice’s Chakras
39:50 Wrapping Up
Lisa Fraley’s coaching program aids online entrepreneurs, operations, and even other coaches through holistic legal education. Her clients discover what they need to know about the legal side of running a business. Get yourself and your business covered with legal protections by working with Lisa Fraley today!
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Lisa Fraley the Legal Coach® and Holistic Lawyer®
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
This episode of World of Marketing Podcast was originally released December 26, 2023.
Carolyn Walker is the CEO and Managing Partner of Response, an independent marketing agency in New Haven, CT. Carolyn honed her skills over 20 years in senior management, building revenues and maximizing market competitiveness for multi-million and multi-billion dollar corporations. Today, she and Response develop cutting-edge marketing solutions to expand their clients’ reach into new markets by introducing new channels and opportunities to get the word out. She’s a champion of bold ideas, an agent of change, and a firm believer that marketing is not the savior but the amplifier.
Here’s a Glimpse of What You’ll Learn 0:00 Preview - Experienced-Based Branding
1:04 Introduction
3:40 Response Marketing
6:37 Working With CorelDRAW
7:47 Working With McAfee
11:08 The Hackable? Podcast
14:05 Attracting Big Brands
15:38 Marketing Professional Services
19:47 Experience-Based Branding
20:58 Performance Marketing
23:05 Experience and Memory
27:06 Creating Excitement
29:37 Developing a Branded Podcast
36:00 Marketing Is an Investment
37:27 Past Mistakes
38:43 Mentors
40:31 Podcast Recommendations
41:23 Conference Recommendations
43:22 Rituals and Routines
47:51 Closing Thoughts
Everyone knows the traditional marketing channels: website, video, social media, email, SMS, etc. When the world of marketing (nudge nudge) is as saturated as it is today, a bold idea like developing a new podcast or creating an emotionally engaging brand campaign to reach a completely new audience or shift your practice’s positioning could be the secret to success. This is Response’s specialty. If you want your business to punch above its weight class, we urge you to pay attention to what Carolyn has to say.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Carolyn Walker of Response
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Len Spada of Massachusetts’ Spada Law Group is a friend, a colleague, and an advocate for his community at large. While his practice is based just a short trip away in Chelsea, Massachusetts, this Boston-born personal injury attorney has built a reach that far surpasses state boundaries. Len has used community-based marketing to not only make a difference in his neighborhood, but make a name for himself both locally and throughout legal marketing circles across the country.
Here’s a Glimpse of What You’ll Learn 0:00 Preview - Starting a Law Firm
1:20 Introduction
2:57 How Len Got Started
6:00 Working With Insurance Companies
7:53 Importance of Varied Experience
9:37 Len’s Mentors
12:04 Starting a Law Firm
14:47 Rituals and Routines
17:04 Podcast Recommendations
19:17 Book Recommendations
20:19 Len’s Past Mistakes
23:53 Community-Based Marketing
31:20 Closing Thoughts
Community-based marketing is a form of community outreach in which you get your practice involved in events and causes around the neighborhood and local community. It’s an excellent way of getting your name out there when facing competition that may have more resources and years of practice than you. There is no doubt that if you want to succeed, you should start at the basics and community-based marketing is definitely the ABCs of building a local presence in the most impactful way.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Len Spada of Spada Law Group
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what sets us apart from everyone else.
Heather Moulder is a former Big Law partner turned lawyer coach who traded in her $2.5M+ law practice to help lawyers build their ideal legal career around the lifestyle they actually want. Using her unique Rewire + Reconnect + Realign framework, Heather is known for helping clients 10x their performance while also reenergizing professionally.
Here’s a Glimpse of What You’ll Learn 0:00 Preview - Marketing for the Introverted Lawyer
1:11 Introduction
3:31 Thinking Like a Lawyer
7:32 The Value of a Basic Understanding
10:11 What Keeps Lawyers From Leadership
13:53 Changes in Legal Business Development
17:56 Marketing for the Introverted Lawyer
22:10 The Value of a Good Mastermind Group
27:12 Getting Clients Self-Sufficient Quickly
30:13 Wrapping Up
Heather’s company, Course Correction Coaching, understands the root feelings all lawyers share. They understand that most lawyers decide to enter the legal profession because they want to make a good living while doing something they feel makes an impact on the world around them. Course Correction Coaching—with its unique framework—takes attorneys’ success a step further to help them figure out a work-life balance that adds happiness to their list of successes. Reach out today to see how Heather and her team can make their own impact in your world.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Heather Moulder of Course Correction Coaching
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Gary Mitchell is a seasoned business coach that specializes in helping lawyers build the careers of their dreams. His entrepreneurial mindset and approach help empower traditional lawyers to think beyond traditional practices and embrace innovative strategies for success. His guidance and coaching are available to all through his company, OnTrac Coach.
Here’s a Glimpse of What You’ll Learn 0:00 Preview - Gary’s Philosophy on Helping Lawyers
1:19 Introduction
5:31 Gary’s Approach to Coaching
8:21 How Gary Got Started
12:59 When a Coach Is a Fractional CEO
16:09 Staying Consistent Amidst Change
19:00 Gary’s Philosophy on Helping Lawyers
25:52 Taking Legal Coaching Digital
27:28 If You Feel Stuck, There IS a Path Ahead
30:41 Wrapping Up
Since 2006, OnTrac Coach has been helping lawyers obtain more of what they want and need: time, freedom, control, fulfillment, and revenue. Their clientele consists of solo practitioners and senior partners at international firms, and the wisdom they’ve built over the years is available to you in three tiers: generalized legal coaching, group coaching, and 1-on-1 coaching with Gary himself. Be sure to check out their services and reach out today!
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Gary Mitchell of OnTrac Coach
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Dr. Yaniv Zaid, a.k.a. Dr. Persuasion, is many things: economist, attorney, business consultant, and public speaker. He uses his PhD in Law and his rich experience to guide government departments, private firms, and public organizations to success. Dr. Zaid is a globally recognized expert on public speaking, sales, marketing, negotiations, and persuasion. He also ranked third in the 2003 World Ranking of Public Speakers. Further, he’s authored eleven bestselling books and has been asked to speak to audiences worldwide.
Here’s a Glimpse of What You’ll Learn 0:00 Preview - Professional Services Need Psychology
1:04 Introduction
3:54 A Day in the Life in Israel
5:17 Getting to Know Dr. Zaid
8:48 Professional Services Need Psychology
10:44 The Know-Like-Trust Model
15:03 Important Aspects of Online Content
19:22 The Value of Becoming an “Expert”
25:38 American vs. Israeli Legal Fields
28:08 Be Valuable, Keep Client Data
28:48 Contacting Dr. Yaniv Zaid
30:02 Wrapping Up
Dr. Zaid’s profession takes him around the world to profess his knowledge and understanding of law, economy, and the basis of human psychology for everything we do in business. Be sure to contact him about any upcoming workshops and consultation opportunities!
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Dr. Zaid Yaniv AKA Dr. Persuasion
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Deb Bilbao is a globally recognized business coach and an executive mentor renowned for transforming the performance and mindsets of Olympic hopefuls, executive leaders, and CEOs. Over 1,500 business owners and executive teams at some of the highest-performing leading corporations have trusted Deb with business performance, growth strategy, and leadership team development. With a career spanning over 25 years, Deb combines unparalleled expertise in human performance with a passion for unlocking potential in every individual and organization she works with.
Here’s a Glimpse of What You’ll Learn 0:00 Preview - The Value of Living in the Moment
1:08 Introduction
3:09 Getting to Know Deb
4:15 From the Field to the Courthouse
10:10 An Overview of Law Firm Mentor
12:08 How Law Firm Mentor Does Its Thing
18:53 Overcoming Your Trained Limitations
22:15 Law Firm Mentor’s Clientele
27:31 Deb’s Best Client Experiences
32:11 The Value of Living in the Moment
37:38 Deb’s Background in Athletics
39:38 Contacting Deb and Law Firm Mentor
41:14 Wrapping Up
Law Firm Mentor’s diverse team works with practices across all practice areas to train them in the practices needed to become multimillion-dollar businesses. In an exciting opportunity for all World of Marketing listeners, Law Firm Mentor is offering a free video course series called Getting Prospects to "Yes"! Listeners are also welcome to contact Deb and her team or stay up-to-date with Law Firm Mentor on Instagram, LinkedIn, YouTube, and Facebook.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Deb Bilbao of Law Firm Mentor
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Dia Bondi is a communications catalyst and author of Ask Like an Auctioneer: How to Ask For More and Get It. In her communications work, she coaches VC-backed founders, executives, and ambitious professionals to speak professionally when the stakes are high. After training as an auctioneer, Dia translated the strategies she learned from the fundraising auctioneering stage into a program, a TEDx Talk, and a book to help women ask for more in their careers and lives.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
3:00 Dia’s Backstory
8:43 What It’s Like Working With Dia
16:39 Dia’s Greatest Client Experience
22:07 Dia’s Ideal Clients and Workflow
23:54 Providing a Structure for Your Voice
27:11 Leaders’ Duty to “Lend Their Voice”
28:34 How to Find Your Voice With Dia
29:13 Wrapping Up
Dia has worked with cities placing their bid for hosting the Olympics, Nobel Prize winners, and business leaders everywhere to figure out how to use their true voice to push the messages they need to drive success for themselves and their organizations. She has developed a structure to make her process accessible to anyone looking to highlight their true selves in their work and communication. Be sure to contact her online today and check her website for intensive course opportunities.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Dia Bondi of DiaBondi.com
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Elise Holtzman is an executive coach and consultant, a former practicing lawyer, and the CEO of The Lawyer’s Edge, where for the past 15 years she and her team have worked with law firms to grow thriving businesses by helping lawyers become better business developers and leaders. She is the creator of the Lawyers Making Rain program for law firms and the Ignite Women’s Business Development Accelerator for women partners and counsel. Elise speaks and writes frequently for lawyers and is the host of The Lawyer’s Edge podcast.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
1:53 How Elise Got Started
5:34 The Lawyer’s Edge vs. Other Coaches
8:20 The Ignite Program
12:50 How to Get Referrals
17:01 Types of Coaching Clients
18:48 Universal Law Firm Issues
24:03 Trusted Relationship Referrals
28:09 Client Experience vs. Client Service
32:21 Legal Marketing Research
34:39 Closing Thoughts
The Lawyer’s Edge is a coaching, training, and consulting agency focused on building better law firms across the globe. It provides various professional growth programs and business development services that cater to the unique needs of its ideal clientele. The Lawyer’s Edge distills its deliverables down to several programs that teach and reinforce the soft skills lawyers need to make the transition from being solely an attorney to being a charismatic and effective business leader.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Elise Holtzman of The Lawyer’s Edge
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Natalie and Gordon Loeb are a power couple. Natalie is the Founder, Co-CEO, and a Leadership Coach at Loeb Leadership, while Gordon is President. Loeb Leadership is a preeminent leadership coaching and development company based in the United States with over 100 consultants across the U.S. and Europe.
Natalie is an entrepreneur and a female business leader who brings over 30 years of experience in talent development, coaching, and training. She is recognized as a thought leader and innovator within the legal profession and other industries.
Gordon is a trusted advisor to business and law firm leaders. As the President of Loeb Leadership, Gordon’s responsibilities include business development, marketing, financials, and client and consultant relations. Gordon helped grow Loeb from a single independent consultancy to a thriving company engaged in training and development, executive coaching, public workshops, organizational development and design, and student leadership development programs.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
2:47 How the Loebs Got Started
5:49 How Natalie Got Started
9:31 Following Your Passion
14:00 How Gordon Got Started
17:57 Loeb Leadership’s Perfect Client
20:48 What They Don’t Teach in Law School
22:42 Attracting New Clients
27:12 Coaching Process Walkthrough
32:13 Lawyer Coaching & Law Firm Coaching
36:07 Other Aspects of Coaching
37:50 Loeb Leadership’s Lawyer Clients
39:23 Succession Planning
41:53 Keeping Great Coaches
44:29 Coaching D.N.A.
46:02 What’s Unique About Working With Lawyers
47:35 Working With Loeb Leadership
51:24 Wrapping Up
Loeb Leadership seeks to build competence within their clients’ companies, not dependence on their coaching. Client success is a Loeb Leadership passion and each coach there takes pride in the results they deliver. Loeb Leadership strives to attract highly qualified coaches, facilitators and consultants across the United States and Europe–most of their team members have held executive positions and have direct experience in the very issues they help their clients solve. The company cares strongly about matching team members to clients to ensure the best fit.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Natalie Loeb of Loeb Leadership- Gordon Loeb of Loeb Leadership
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Tracy Enos is a LinkedIn coach extraordinaire! She has guided clients in over 200 industries through optimizing their LinkedIn profiles and turning them into generators for business and networking opportunities. In 2015, Tracy sustained severe burns in a freak accident, which led to five surgeries and a struggle with depression. Despite these challenges, she leveraged her network to keep her business afloat and thriving by way of LinkedIn—even generating $3000 in coaching fees while still in the burn unit. Today, Tracy works with business professionals and entrepreneurs who are serious about elevating their presence and impact by tailoring strategies that translate their expertise into visible, profitable outcomes.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
1:50 Tracy’s Accident
4:25 LinkedIn Achievements
6:16 Using LinkedIn as a Lawyer/Doctor
8:27 Story-Driven Marketing
12:56 Optimizing Your LinkedIn Profile
15:13 Importance of Referrals
18:41 Tracy’s Current Clients
21:21 Worst Mistakes to Make on LinkedIn
23:17 Maintaining Client Focus in Marketing
27:26 Content and Lead Generation
29:15 Building Relationships on LinkedIn
32:43 Lifelong LinkedIn Connection
41:02 Wrapping Up
41:58 www.TheUltimateProfileChecklist.com
Tracy’s work keeps her up to date on the latest improvements and innovations coming out of LinkedIn. She understands the platform’s value as a B2B and networking source. Her step-by-step guide and coaching sessions will teach you how to juice LinkedIn for more than you knew was possible. Discover the secrets of LinkedIn and what you may be doing wrong with your professional social media presence by getting in touch with Tracy today!
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Tracy Enos, LinkedIn Expert Advisor
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Paul Faust is unlike any other. He is the president and co-founder of RingBoost.com, a vanity phone number supplier for businesses, that has worked with some of the biggest names in the industry. Paul is also a filmmaker with releases on Amazon, Netflix, and other streaming platforms! (You may have even seen him on an episode of The Office!) With a life as far-reaching as Paul’s, you’re in for an insightful and wise conversation on this episode of the World of Marketing Podcast.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
2:24 Paul’s Business Mentality
3:59 How Paul Got Started
5:25 Every Market Is Different
7:46 Discussing AI
12:10 How to Market Phone Numbers
16:59 Being Accessible for Potential Clients
18:35 Best Phone #’s Paul Has Put Out
21:58 Breaking Routine
25:13 Importance of Intake
29:53 Importance in the Legal & Medical Fields
33:56 Conference Recommendations
45:11 Working in Film
51:03 Wrapping Up
RingBost.com caters to various players in multiple industries, including law firms and health and wellness organizations. The value of a memorable phone number is still alive and well today. It’s a major aspect of offline branding and marketing. Recount the seemingly endless billboards, bus ads, commercials, and more promoting local businesses with a vanity phone number. After all, you decide the logo, brand colors, intake processes, and even who works for you. Why shouldn’t your phone number be the same way? Take full control of your branding and stand out with a RingBoost vanity phone number.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Paul Faust of RingBoost.com
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Simone DeLoach is the marketing director for DeLoach, Hofstra & Cavonis, PA, a firm with three offices throughout the Tampa metropolitan area. Simone has worked directly with the Foster Web Marketing team since 2016. Under her management, DHC’s digital marketing has improved significantly—and it’s thanks to her dedication to multi-platform marketing, including newsletter communications, video marketing, website performance, and user experience. Her expertise in the field is a valuable asset in helping DHC constantly innovate and create results that matter for clients throughout the country.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
2:06 About Simone and DHC Law
5:43 Working With a Team of Specialists
9:32 The Value of Staying in Contact
13:08 Redesigning and Tweaking Your Website
17:07 How FWM Stands Out From the Crowd
20:18 Be Honest, Invest, and Delegate
24:38 Wrapping Up
DeLoach, Hofstra & Cavonis, PA, primarily handles personal injury cases, estate planning, probate, elder law, real estate and association law, as well as all manners of litigation. They pride themselves on their boutique approach to law for their clients within Florida. They also have a robust and experienced array of referral partners for prospective clients who have needs outside of their regions of expertise. Be sure to check out their team online through their website, YouTube channel, and social media!
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Simone DeLoach of DeLoach, Hofstra & Cavonis, PA
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Brooke Lively is founder and president of CathCap, a fractional CFO service provider focusing on lawyers and their law firms. Brooke has been named one of the Top 25 Women to Watch, one of Diversity Journal’s Women Worth Watching, and one of Fort Worth’s CFOs of the Year! She is an international speaker and best-selling author with two books under her belt.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
2:05 How CathCap Got Started
3:44 What Do Fractional CFOs Do?
8:05 CathCap’s Ideal Clients
9:14 A Case Study on How CathCap Works
13:40 Understanding the Value of a True CFO
17:24 Book Alert: Exit On Top by Brooke Lively
22:25 The Key to Valuing a Law Firm
30:21 Me Inc. vs. A Branded Company
35:00 What Profit Actually Consists of
36:18 Wrapping Up
CathCap has served up top-tier CFO services to businesses of all sizes for over a decade, with a particular interest in helping attorneys grow and scale their firms like proper businesses. The company has built a strong expertise with all practice types, but they’ve also earned a particular popularity among personal injury and immigration firms. CathCap’s commitment to empowering businesses through strategic financial leadership helps their clients redefine their status quo and helps founders build practices they can later sell or hand off confidently.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Brooke Lively of CathCap
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Stephanie Everett is CEO of Lawyerist, a major league coaching program for lawyers that is dedicated to improving its members’ lives through growing and sustaining a healthy business. She also hosts the popular Lawyerist Podcast, which is geared toward improving the workflow of law firms. On top of this, Stephanie has co-authored the bestselling book, The Small Firm Roadmap Revisited.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
2:12 How Stephanie Got Started
4:10 Deciding to Leave Big Law
5:41 Creating the ‘Lawyerist Podcast’
7:15 What Stands Out About Lawyerist
10:20 Process of Coaching Lawyers
15:39 Coaching Different Kinds of Lawyers
18:15 Biggest Client Success Stories
22:05 Stephanie’s Mentors
23:24 Daily Rituals and Routines
25:20 Wrapping Up
Lawyerist is a team of veteran legal professionals, tech enthusiasts, and business coaches dedicated to the improvement of lawyers’ lives and wellbeing in and out of the office. Their resources and expertise are effectively endless as they provide what you need to know about running your firm and getting more out of it. This isn’t a program that will tell you to simply charge more and work less. Instead, they work with you to develop solutions to your problems that keep work interesting. Check out the Lawyerist team today.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Stephanie Everett of Lawyerist
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Steve Fretzin is driven, focused, and passionate about helping attorneys reach their full potential. Over the past 17 years, he has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.
Steve is regarded as the premier coach, skills trainer, and keynote speaker on business development for attorneys.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
1:47 How Steve Got Started
3:20 Sales-Free Methodology
5:34 Importance of Legal Marketing
7:17 Steve’s First Client
10:06 Niche Legal Fields
12:36 Successful Lawyer Training
17:42 Steve’s Biggest Success Stories
21:37 Steve’s Biggest Mistakes
23:55 Managing Legal Wear & Tear
28:00 Steve’s Mentors
30:40 Daily Rituals and Routines
32:20 Wrapping Up
Fretzin, Inc. has 15 years of experience coaching lawyers through their careers. They provide the tools, coaching expertise, skill sets, and advisory services you need to establish consistently strong years of success in your firm. Discover the secret to their “Sales-Free Selling” program to see how you can improve your results with them. Enjoy your career and become that lawyer with Fretzin.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Steve Fretzin of Fretzin, Inc.
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Mark Powers is the president and founder of Atticus, an organization focused on coaching attorneys to build long-lasting legal practices that operate as efficiently as possible. Mark has been at this for the past 35 years, providing the strong foundation of experience and wisdom he shares with lawyers around the country. He has also co-authored Time Management for Attorneys; How Good Attorneys Become Great Rainmakers; Hire Slow, Fire Fast; A Law Firm’s Guide to Building a Championship Team; and Cash Flow & Profitability for law firms.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
1:46 What Is Atticus?
3:52 Beyond the Law
6:30 Building a Business to Sell
10:38 Having “Stupid Ideas”
12:37 Lawyers and Succession Planning
17:28 Facilitating Succession Process
22:46 Choosing the Right Leader
31:28 Working With Atticus
39:00 Wrapping Up
Atticus was developed to keep attorneys focused on the important aspects of their life, providing them with coaching and skill-building opportunities that help them develop the acumen necessary to build and maintain a sustainable legal practice. Further, the organization provides a structure of accountability and support for achieving the goals of both founders and their firms. If you are not happy with the direction your practice is heading, contact Mark’s team at Atticus today.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Mark Powers of Atticus, Inc.
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Sheila Murphy is a former award-winning senior legal executive who is now a career business development coach. Sheila teaches her clients the power moves and mindsets to take their careers from uninspired and uncertain to unstoppable. She has 20 years of experience as a former senior legal officer at a Fortune 50 firm. She is also a certified coach with deep expertise in developing careers, businesses, and talent, as well as a champion of women and diversity in the workplace.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
1:43 How Sheila Got Her Start
7:18 Coaching Tips for Fledgeling Lawyers
9:39 Why Leave Law for Coaching?
13:19 Sheila’s Coaching Style
16:12 Turning Followers Into Leaders
23:07 Attracting Coaching Clients
27:02 Common Legal Marketing Mistakes
31:40 Sheila’s Coaching Style (cont.)
35:08 Wrapping Up
Focus Forward Consulting works with lawyers, leaders, and legal practices to help them reach the next level of success in their field. Sheila is a veteran litigator, as well as a champion of diversity and women-led businesses—all wrapped up into one person. There’s no doubt that she has the experience, expertise, and extensive credibility to coach you and your practice into a new age of operational excellence. Get in contact with her today to learn more at focus-forward-consulting.com.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Sheila Murphy of Focus Forward Consulting
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Kenneth Berger (Kenny to friends) started The Law Offices of Kenneth Berger in Columbia, South Carolina, when he was just 29 years old. Most people said he was too young, and they doubted his future success. Many years later, though, he has proven all those naysayers wrong.
Single-handedly, Kenny has built a personal injury firm that commands the respect of PI lawyers nationwide. Just this year, Kenny faced down a major corporation and won a settlement of $26 million for his client. This is just one of the many million-dollar settlements The Berger Law Firm has won for its clients.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
3:29 Starting the Firm
6:20 Standing Up to Insurance Companies
8:04 Kenny’s Biggest Case
13:14 Cultivating a Client Relationship
16:28 Building a $26 Million Case
24:07 The Defense
26:37 Other Potential Victims
30:50 Aftermath of the Case
34:00 Importance of Specific Web Content
36:51 Playing the Long Game
40:36 Kenny’s Relationship With FWM
45:40 Wrapping Up
In this episode, Attorney Kenneth Berger discusses his biggest personal injury case with Tom—the $26 million case of a child that suffered chemical burns at a South Carolina resort, resulting in permanent injury. The victim’s family found The Berger Law Firm online through a specific, long-tail keyword search while hunting for a local burn injury lawyer. Kenny and Tom go into detail as to why crafting web content that focuses on long-tail keywords outperforms content written for short-tail keywords. The difference is shocking. To see content marketing done right, stop by BergerLawSC.com today!
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Kenneth Berger of The Law Offices of Kenneth Berger
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
With the Olympics coming up, we took this week to re-release one of our favorite episodes featuring Attorney Matt Kaiser of Global Sports Advocates!
Matthew D. Kaiser is an international sports attorney who works with athletes and sports groups. He handles matters related to doping, misconduct, ineligibility, governance issues, and generally represents athletes at the highest level. He is an influential member of the Global Sports Advocates (GSA) team in Portland, Maine, and has been a full-time sports attorney since 2017. Before working at GSA, he was a student in the International Sports Law Master’s program at the Instituto Superior de Derecho y Economía (ISDE) based in Madrid, Spain.
Here’s a Glimpse of What You’ll Learn * Standards of Evaluation for Performance Enhancing Drugs * Nuances in Advocating for Athletes Following Positive Drug Test Results * GSA's Biggest Victories in the Sports Law Space * A Sports Law Attorney's Take on a High-Profile Doping Case * Staying Up to Date With Changes in the World Anti-Doping Code * What It's Like Working With Global Sports Advocates * The Elements of Advising Athletes in the Digital Space
Understanding all elements of a successful doping case takes patience, research, unrelenting determination, and a strong moral compass. Matt's mentor, Paul Greene, says, "Even if there's a 0.001% chance of winning the case, there's still a chance and you can find that one slim corridor to run through and save the client. It's never over until it's actually over." Matt holds this principle as a guiding light in even his toughest cases, showing the world that GSA is the team any athlete would want when unfairly facing a potentially career-ending situation.
Speakers Featured in This Episode * Tom Foster of Foster Web Marketing * Matthew D. Kaiser of Global Sports Advocates
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
This week, we are releasing a cleaned-up cut for one of our favorite episodes, which came out around this time last year. Enjoy Tom's conversation with Jason Abraham, the Owner and VP of the largest personal injury law firm in the Midwest!
Jason Abraham is the Owner and Vice President of Hupy and Abraham, S.C., an award-winning personal injury law firm. As a personal injury attorney, Jason has 30 years of experience in the legal field, earning numerous awards for his work. Jason earned a Juris Doctor from Marquette University Law School in 1992 and a Bachelor of Arts from the University of Wisconsin in 1989.
Here's a Glimpse of What You'll Learn * Jason Abraham talks about his law firm’s marketing strategies through the years * The benefits of using different marketing channels * Jason shares his recipe for long-term success * Finding an efficient philosophy for maintaining a perfect work ethic * Jason discusses marketing strategies in a team dynamic
When considering your marketing approach, it’s important to have a clear goal in mind. Even though the path may not always be clear, success can still be achieved by understanding the key components of leading marketing strategies.
Some people might arrange these components in a list and call it a recipe, but to Jason Abraham, long-term success is much more than that. Developing mental fortitude is a crucial step toward planning for your business growth. As you are set on the “big picture,” it’s important to understand the challenges that come before and after success, and how to overcome them.
In this episode of The World of Marketing Podcast, Tom Foster Jr. is joined by Jason Abraham, personal injury lawyer, Owner, and Vice President of Hupy and Abraham, S.C. They talk about the evolution of marketing strategies, how utilizing marketing channels can present different opportunities, realistic approaches for long-term success, and how to be creative in a marketing team environment.
Speakers Featured in This Episode * Tom Foster Jr of Foster Web Marketing * Jason Abraham of Hupy and Abraham, S.C.
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what sets us apart from everyone else.
Sandra Maxey is a woman with widespread interests! She is an accountant by trade, acting as the Controller for patent law firm Harrity & Harrity, LLP, in Fairfax, Virginia. However, much like Harrity’s culture, her professional life expands into corporate social responsibility (CSR); diversity, equity, and inclusion (DEI); and environmental, social, and governance (ESG) issues. She is on the Board of Directors for the non-profit ZERO Prostate Cancer based in Alexandria, Virginia, as well as a women’s self-defense trainer! While her day job focuses on keeping track of the money for a successful, local law firm, her influence expands into the social issues of today. Here’s a Glimpse of What You’ll Learn
0:00 Intro 2:06 The Snowbird Lifestyle 4:47 Sandra’s Experience at Harrity & Harrity 8:07 No Thumbs in Butts 9:43 Sandra’s Background 10:25 How It All Started 12:44 Sandra’s Proudest Moment 15:00 Sandra’s Mentors 16:31 Guided Meditation Goes The Distance 16:41 Tom Meditates 19:06 Sandra’s Adventures 19:15 Sandra Jumped Out of an Airplane (& regrets it) 22:18 Sandra’s Book Recommendations The Happiness Advantage - Shawn Achor The Four Agreements - Don Michel Ruiz 24:32 About Harrity & Harrity
It can be argued that two major factors of business are money and culture. Sandra Maxey is at the crossroads of both. She and Tom discuss the benefits that come from allowing employees to give back to the community their business operates in and how to better the lives of a company’s stakeholders. Her background and story is one of adventure and curiosity and she explains how it led her to where she is today. Along the way, she also shares a few resources to improve employee satisfaction and efficacy.
Speakers Featured in this Episode Tom Foster of Foster Web Marketing Sandra Maxey of Harrity & Harrity, LLP and ZERO Prostate Cancer
Robert Ingalls is a legendary podcast producer for those in the legal profession! A former trial attorney himself, Robert speaks the same language as his clients as they start their own law-focused podcasts. His business, LawPods, works with attorneys and law firms around the country to build their own series that reflect their unique backgrounds and perspectives as they pertain to practicing law.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
3:20 How LawPods Got Started
9:33 Getting Into Podcasting
14:42 Leaving the Law
17:50 Following Your Passion
21:00 Robert’s Mentors
23:59 Learning From Mistakes
27:16 Investing in Yourself
30:49 How to Work With Lawyers
36:00 Working With FWM
42:15 Podcast Misconceptions
47:44 Wrapping Up
LawPods has grown considerably since its inception, from starting out working with small, local firms to landing larger institutions such as McGuireWoods, the Trial Lawyers University, and Foster Web Marketing’s very own Derrick Law Firm! Their podcast production team is familiar with effectively every discipline of law, size of firm, and personality of attorney that you can imagine. They produce great work for many law firms with fascinating stories. If your law firm matches that profile, reach out today!
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Robert Ingalls of LawPods
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Scott Duvallheads up the Video Production department here at Foster Web Marketing! He manages our in-house team of editors and interfaces with videographer contractors to bring a bit of video magic to our clients across North America. His team is behind virtually all the video content that comes out of Foster Web Marketing (including this podcast and our new web series covering the latest news in digital marketing).
Scott has been with the company for over 2 years. He started out as Senior Digital Marketing Strategist and SEO Analyst and has brought that expertise into the video realm to help our clients expand their reach and connect more deeply with their audience. Outside of work, he’s a candidate for an MBA and an MS in Television and Media Management at Drexel University.
Here’s a Glimpse of What You’ll Learn * Scott’s Start with FWM * The Beginning of FWM’s Video Marketing * FWM’s Production Process * Bringing in Professionals * The Value of Content Videos * Prepping Clients for Video Work * Storybrand Marketing * Scott’s Motivators * Scott’s Mentors * Daily Rituals * Craziest Thing Scott’s Ever Done * Podcast Recommendations
Video marketing is the future of marketing. It’s been said a thousand times before, and it will continue to echo for years to come. At Foster Web Marketing, we understand this deeply and are committed to providing our clients with the best marketing assistance humanly possible. Our video production team pulls expertise from all things SEO, videography, video editing, motion graphics, storytelling, and the newer trend of StoryBrand marketing.
Speakers Featured in this Episode Tom Foster of Foster Web Marketing
Scott Duvall of Foster Web Marketing’s Video Production Department
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what sets us apart from everyone else.
This week, we're remastering one of our favorite episodes from this time last year.
Jim Heininger is the Rebrand Man! He's the mind behind Rebranding Experts, a Chicago-based agency focused on breathing new life into companies such as P&G, McDonald's, and more! With 30 years of branding strategy experience, he has designed the methodology used by his team to facilitate corporate rebrands. His multi-pronged approach to branding is the secret sauce behind the successful shifts that every company wants to see when faced with a need to adapt.
Here’s a Glimpse of What You’ll Learn * What is Branding / Rebranding? * Famous Rebrandings * Refresh vs Reposition vs Rebrand * Law Firm Branding * How Jim Got Started in Rebranding * Reflecting Your Values & Goals * Rebrand Marketing Tactics * Notable Rebranding Experts Success * Measuring Success * Rebranding Mistakes to Avoid * Jim's Mentors * Podcast & Book Recommendations
A successful rebrand involves so much more than a new logo or a name change for a business. Market research and an audit of associations the current brand has in the minds of consumers are necessary to get the ball rolling. Understanding the nuances of brand strategy, design and identity, corporate and leadership communications, change management, customer experience design, and marketing and public relations is key to standing up a new brand for consumers to latch on to and relate to. Learn more about the philosophy of rebranding with Jim Heininger!
Speakers Featured in this Episode * Tom Foster of Foster Web Marketing * Jim Heininger of Rebranding Experts
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what sets us apart from everyone else.
Dr. Denis Cauvier and Dr. Nathalie Beauchamp are a power duo! Authors of several books individually, they have teamed up to develop two books focused on empowering businesses to overcome adversity and increase focus and productivity through the principle of hormesis! If you’re unaware of the term “hormesis,” you’re certainly not alone. Check out this episode to discover what has been holding your practice back from reaching the next level.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
1:57 Getting to Know Denis
3:45 Getting to Know Nathalie
5:07 Improving Resilience Through Hormesis
8:19 What Is Resilience in Business?
11:25 Right Brain Competencies + A.I. = Success
14:00 The Importance of Self-Responsibility
19:08 Finding Work-Life Synergy
23:06 The Nuances of Changing Habits
25:42 Sitting Is the New Smoking
27:00 How to Be Coachable
30:00 How to Be a Good Coach
32:52 Coach-Coachee Mutual Respect
36:24 Discovering Your “Why”
40:27 Closing Thoughts
Building Unshakeable Business Resilience and its companion Building Health Resilience Toolkit are two books dedicated to teaching the principle of hormesis to enhance an organization’s performance. In other words, they provide guidelines and insights into how organizations such as legal and medical practices can effectively microdose stressors into their workflow to develop opportunities for improvement in terms of synergy, focus, and productivity.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Dr. Denis Cauvier of DenisCauvier.com- Dr. Nathalie Beauchampof DrNathalieBeauchamp.com
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Dr. Andrew Schneider is a podiatrist and the medical director of Tanglewood Foot Specialists in Houston, Texas. Not only that, he is a video marketer extraordinaire! His practice has grown significantly by way of his YouTube channel–—a channel he has built from the ground up through DIY video production in his office. Attracting patients from all over the world, Dr. Schneider and his team provide answers and explanations for many of podiatry’s mysteries with a little movie magic.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
3:22 Shoot Your Own Video Presentation
4:17 Why Video
6:03 Why Doctors Need Video Marketing
6:55 DIY vs. Pro Videography
8:55 Research & Understanding Audiences
11:50 Finding Your Patient Avatar
12:39 Components of Patient Avatars
13:46 Who’s Watching Your Videos
17:49 Topics Viewers Want to Watch
19:03 Scripted vs. Unscripted
20:14 Importance of a Good Script
21:43 Understanding Your Objective
22:23 Knowing Your Audience
22:47 Writing Tips
24:18 Equipment Checklist
26:44 Lighting Essentials
29:25 Using a Backdrop
30:08 Teleprompter Overview
32:36 Captioning Your Videos
33:25 Tripod Setup
34:20 Setting Up to Shoot
35:15 Editing Your Video
37:35 Posting & Marketing Video
43:58 Closing Thoughts
Whether you’re looking to shoot your own video or work with a professional video production team, you can’t go wrong with using digital video as a new marketing channel. It’s the way of the future for podiatrists all over the world. As Dr. Schneider put it during our conversation, it’s the second largest search engine in the world with over a billion watching hours every day. When 62% of businesses use YouTube to market their services, you’re only missing out by not publishing your own videos. Take a look at this episode and learn what you can do to bring your marketing forward into the modern era.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Andrew Schneider of Tanglewood Foot Specialists
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Josh Kropkof is a titan of email and SMS marketing in the eCommerce world. He and his brother Ben founded The Email Agency in 2018 after starting his online business journey as a law student at the University of Miami. Known as "the quiet kid" growing up, Josh found his voice as a close-up magician & talk radio host! Today, Josh has generated $50M+ in sales for eCommerce brands using email & SMS marketing, including brands such as Mixtiles, Craft Sportswear, and the Children’s Miracle Network.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
3:08 Revolutionizing Email for eCommerce
5:26 The Mixtiles Email Challenge
9:33 The Power of Client Testimonials
13:12 What Every Lawyer Needs to Hear
16:57 Creating a Conversation via Email
19:47 Most Companies Don’t Email Enough
24:51 What About Subject Lines?
28:38 Reaching Out to Josh
30:59 Closing Thoughts
The Email Agency unlocks the power of your email list with innovative and captivating messaging techniques and strategies. In an age where so much of marketing is controlled by social media algorithms and search engine algorithms, email-based outreach marketing is still alive and well. Step above the fray with thoughtful B2C communication delivered straight to client, patient, and customer inboxes with The Email Agency.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Josh Kropkof of The Email Agency
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
John Fisher is the founder of the New York Injury & Malpractice Law Firm, PC, limited to catastrophic injury law throughout New York State. He has been cited as a legal expert by numerous publications. He has frequently spoken to the New York State Bar Association, National Trial Lawyers, PILMMA, and other organizations concerning law practice management, trial skills, and law firm marketing. Beyond all this, he is also an alumnus of Foster Web Marketing's Marketing Services! He's a highly acclaimed guest we are very excited to have on the World of Marketing Podcast.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
1:50 History With FWM
4:41 Starting a Law Firm the Right Way
8:20 Marketing by Building Relationships
10:04 Doing Things Differently
12:45 Building Organic Visibility
16:04 Sharing John's Secret to Success
17:00 Biggest Marketing Mistakes
18:16 Major Win for John's Practice
20:53 Doing Things Differently (cont.)
22:08 Successes From Rocky Starts
26:22 Becoming an Authority in Your Field
28:13 Successes From Rocky Starts (cont.)
29:53 Benefits of Mastermind Meetups
31:52 Striving for Consistent Results
33:20 Surrounding Yourself With Brilliance
36:38 Building Teams With Strong Culture Fit
38:03 Daily Rituals
39:58 Benefits of Streaking
43:40 Discoveries From Traveling
45:35 Making a Dent in the Universe
47:34 Closing Thoughts
Not only is John a successful traumatic brain injury lawyer and legal marketing guru, he's also an accomplished author! His first book, “The Power of a System,” is considered one of the top, if not THE top, legal management handbooks ever written. His second book, “Win Today,” is a compilation of personal anecdotes to help readers chart a path to success and conquer any goal. Whether you are a lawyer looking to head out on your own or simply want to achieve greater success in life, be sure to check out John's musings and chronicled experiences.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- John Fisher of the New York Injury & Malpractice Law Firm, PC
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Gary Brumley is an accomplished law firm administrator at Mallard Perez, PLLC, in Sarasota, Florida. He has over 13 years of human resources and management experience, which began during his time with the Kentucky National Guard. The Guard built his skill set within human resources management, finance, and victim advocacy—three areas of expertise he brings with him into the legal and administrative fields. Upon transitioning out of the military, Gary earned his MBA to expand upon his abilities as an HR and managerial professional.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
1:35 Military Service
3:40 Why Leave the Military?
7:41 Working With Mallard Perez
10:16 Military Service After Basic Training
11:50 Public Sector vs. Private Sector
14:12 Challenges of Military to Civilian Life
19:47 Military Leadership in Law Practice
21:59 Advice for Veterans
25:24 Marketing Pitfalls to Avoid
28:40 Benefits of Military Experience
32:44 Gary’s Mentors
24:50 Working With Vet-Run Businesses
36:30 Biggest Marketing Mistakes
39:14 Transition Assistance Program
45:00 PGA H.O.P.E.
46:57 Closing Thoughts
Playing well with Gary’s strengths in victim advocacy, Mallard Perez, PLLC, is a personal injury law firm with expertise in everything from car accident injury cases to elder and child abuse cases. If you or a loved one are suffering the effects of an at-fault party’s negligence on the road, or even in the daycare, nursing home, and education systems, please reach out to their lawyers today to schedule a confidential consultation. Their legal team has been built with the goal of helping you and your family recover from such tragic events.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Gary Brumley of Mallard Perez, PLLC
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Jack Grimes is an Army Cavalry soldier turned lawyer. Or, wait a minute—it’s actually the other way around! Jack has the unique experience of attending law school and THEN heading into the military. As he says, he had an itch he couldn’t scratch and knew the only way he would be able to rest is if he enlisted. Today, he has been commissioned as an Air Force JAG Corps Lieutenant Colonel while he runs his private practice in Northern Virginia. He’s a man that stands for upholding the law in every aspect of his life.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
3:17 Military Experience
4:53 Why Jack Enlisted
6:45 Working in the JAG Office
10:20 Why Jack Went to Law School
12:57 Lessons Learned From the Military
16:32 Military Education Benefits
18:29 Working With Private Citizens
20:43 Choosing a Legal Field
23:34 Career Advice for Veterans
24:54 Pitfalls of Private Practice
27:30 Benefits of Military Experience
30:07 Veteran Legal Mentorship Programs
34:52 Biggest Legal Marketing Mistakes
36:47 Focus of Jack’s Practice
39:43 Marketing Success Stories
42:10 Closing Thoughts
Jack’s practice, GuideOn Legal Services, pays homage to his Army roots, playing off the name of the flag carried by military units. The name of the practice is meant to signify the firm’s desire to continue supporting troops once they transition out of the armed forces and into civilian life. Look to GuideOn for services associated with estate planning and estate law, digital asset protection, and business law. Whether you serve or not, you can rest assured that Jack and his team will have you and your loved ones protected on and off the battlefield.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Jack Grimes of GuideOn Legal Services
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Diana Cupps has done it all. From training as a medical laboratory technician in the Army and working as a civilian nurse after an honorable discharge, she decided to go back to school to earn her JD. Today, she is a family law and medical malpractice lawyer based in Tulsa, Oklahoma. She runs her practice with her husband, Troy Cupps. And, together, they bring Diana’s experience as a U.S. veteran into every aspect of their business.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
6:38 Military Experience
8:01 Why Diana Enlisted
10:11 Vets Supporting Vets
11:08 Why Go Into Law?
12:42 Personal Experiences With Lawyers
15:48 Informal Legal Training
17:22 Military Lessons Learned
21:00 Military Teamwork vs. Legal Teamwork
23:50 Advice for Vets Considering Law School
24:27 Pitfalls of Becoming a Lawyer
26:02 Unique Perspective as a Veteran
28:55 Mentorship & Assistance for Vets
29:42 Biggest Legal Marketing Mistake
31:31 Biggest Marketing Success Story
32:41 Closing Thoughts
Diana brings a great deal of personal experience into her practice. Being a former Army medical lab technician and an emergency nurse, she has a uniquely insightful position as a medical malpractice lawyer. Further, her experience of working with multiple different attorneys with varying styles in divorce court informs her family law practice. When you hire Diana the Lawyer, you are hiring a legal team that sees you as a person and can relate to your situation more directly than most other law firms can.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Diana and Troy Cupps of Diana the Lawyer
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Kevin Mottley is THE guy to handle traumatic brain injury (TBI) cases in the state of Virginia. In fact, he is sought out by personal injury lawyers and auto accident victims as far out as California! His journey from defense attorney to leading TBI attorney illustrates his acumen not only as a lawyer, but as an entrepreneur. No wonder this is his fourth time being on the show! If you’re thinking about growing within a niche field of law, be sure to listen closely.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
0:49 How Kevin Got Started
3:40 First Brain Injury Case
5:13 Prior Legal Experience
7:28 Helping People With High Stakes
9:23 Recognizing Potential in a Case
16:16 Reviewing Cases for Other Lawyers
19:56 Knowing When to Refer a Case
21:23 “Bespoke” Cases
25:38 Habits for Success
27:30 Referring Cases to Kevin
30:02 Closing Thoughts
Kevin was part of the team that landed the largest verdict in Virginia federal court and the largest verdict in a brain injury case in 2023. His practice is a top-notch example of how to pick a niche and grow within it. From his early days as a defense litigator to reading the thoughts and words of Mark Lanier (someone he considers one of the greatest trial lawyers in the world), and then to building his firm within the TBI niche, Kevin is a force to be reckoned with! Reach out to The Mottley Law Firm today if you or a loved one have experienced a TBI or you have a client that is currently dealing with one.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Kevin Mottley of The Mottley Law Firm
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Mike Cardoza is a longtime client and friend of Foster Web Marketing. He is a unique lawyer—a California consumer financial protection attorney—who helps people regain control of their financial lives by getting the upper hand on creditors, debt collectors, and credit reporting agencies. He is also a former senior executive of a debt-buying company, a debt-collection agency, and a major regional high-volume debt-collection law firm. He now brings his experience and skill to exclusively help consumers, and he has truly created an excellent law firm.
Trained as a trial attorney in the U.S. Marine Corps, Mike Cardoza has tried countless cases in federal and state courtrooms. As a veteran of the war in Iraq, and following additional assignments overseas and in the courtroom, he has now retired from the U.S. Marine Corps Reserves as a colonel and continues in his legal career.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
3:45 Military Experience
7:38 Marketing Military Service
9:45 Mike’s Career Path
12:40 A Military Lawyer’s Role
14:05 Leaving the Service
14:46 Challenges Transitioning to Civilian Life
18:14 Military Versus Legal Training
21:16 Positives of Mike’s Practice
23:40 Career Advice for Vets
26:43 Pitfalls & Setbacks
29:10 What Lawyers Should Avoid
30:40 A Veteran’s Perspective
32:11 Importance of Military Experience
34:30 Learning to Be a Marketer
38:10 Paying Attention to Your Marketing
41:43 Finding Your Niche
46:31 Overqualified as a Civilian
48:58 Mentoring Lawyers
50:36 Building Something That Lasts
52:14 Hire People Who Are Smarter Than You!
53:55 Closing Thoughts
Mike is the author of The Secret World of Debt Collection: Beat Collectors at Their Own Game and is a regularly featured speaker and commentator on consumers' rights and credit reporting. Mike founded The Cardoza Law Corporation to share the truth about consumer credit and finance with clients and be their “partner in prosperity.” If you are going through the hardships of financial instability due to debt collectors and creditors, be sure to contact The Cardoza Law Corporation today!
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Mike Cardoza of The Cardoza Law Corporation
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
This week we are remastering a favorite of ours from this time last year.
Kevin Mottley is regarded as one of the top traumatic brain injury (TBI) attorneys in the state of Virginia. Based in Richmond, he handles the complex, life-altering cases that many lawyers are not equipped to handle. On top of that, he is connected with lawyers around the country to provide referrals to the right legal team for people’s cases. His journey to where he is today is one of grit and determination. If you’re thinking about growing within a niche field of law, be sure to listen closely! Also, be on the lookout for a follow-up episode with Kevin that we recorded earlier and are planning to push out later this month!
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
3:05 How Kevin Got Started
5:09 Focus In & Find Your Perfect Client
8:30 Bespoke Cases
11:25 “What Did I Learn” Memos
13:36 Working With Other Lawyers
15:42 A Good Case in Federal Court
17:51 Complexities in Kevin’s Cases
19:49 Working as an NFL Player’s Agent
22:16 When Kevin Met Tom
24:00 Finding Your Niche
27:52 Being the Best at What You Do
33:00 Focus on Details
35:23 Closing Thoughts
Kevin’s practice, the Mottley Law Firm, has brought in impressive settlements for his clients. In fact, in 2023, Kevin was part of the team that landed the largest verdict in Virginia Federal Court and the largest verdict in a brain injury case. If you or a loved one is in need of serious firepower to take on a TBI case, be sure to contact his law firm today.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Kevin Mottley of The Mottley Law Firm
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Sean Campbell is a well-regarded consultant, speaker, author, trainer, mentor, and educator. He has delivered talks for Fortune 50 companies and top tier conferences around the world, and he has written extensively on technology and business topics. Sean has been a professional services firm owner for more than 20 years and is currently the CEO of Cascade Insights. His work has spanned consulting engagements with tech giants and startups you’ve heard of to the sale of his first company, as well as the growth of delivery, sales, marketing, and operational practices inside professional services firms. He specializes in helping organizations find success and opportunity in the B2B tech sector via market research insights, smart strategy, and powerful messaging.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
2:02 Get to Know Sean
4:02 Working With Microsoft
8:09 Working With Cloudflare
11:36 Learning & Teaching
13:17 Creating Roadmaps to Success
15:54 Doing the Research
18:30 Changing Through Business
20:29 Sean’s Mentors
24:25 Presidential Biographies
25:46 Sean’s Philosophy
27:51 Selling the First Company
31:44 Daily Rituals & Routines
34:56 Craziest Thing Sean Has Done
39:31 Closing Thoughts
Market research is arguably the most important aspect of any go-to-market strategy today. What good are your marketing and branding assets if you don’t know who’s in your audience? Understanding the reality you place your business in is crucial to getting off the ground. As they say, “The first million is always the hardest.” So it’s highly advisable that you put your best foot forward before you even start walking. Market research and customer understanding will get your business on the path to success when you’re trying to figure everything else out along the way. For more information on getting market research for your business, be sure to check out Cascade Insights.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Sean Campbell of Cascade Insights
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Dr. Nathan Ivey comes from the Pacific Northwest and is from a family of 10. He got his podiatry degree from the California College of Podiatric Medicine in 1999. Eventually, the lack of sun got to him and his wife, so they uprooted and moved down to New Mexico, where he has been in practice ever since. His specialty is in rearfoot and ankle reconstruction, but he is also adept at using orthotics to correct issues that would otherwise require surgery. He is a business owner who is familiar with the stresses and obstacles involved in running a practice and taking over a practice. Over the years, he has built a sense of resiliency into his entrepreneurial style—something we can all learn from.
Here’s a Glimpse of What You’ll Learn 0:12 Introduction
3:32 Is There a Secret to Podiatry Growth?
7:38 How Nathan Got Started
10:41 Building Without a Guide
12:16 Nathan’s Background Outside of Work
13:35 Setting Up Shop in Albuquerque
15:37 Obstacles in Taking Over a Practice
20:09 The Necessity of Resilience
22:37 Marketing Before FWM
25:20 Modernizing Marketing With FWM
29:50 Performance Improvements With FWM
32:41 Flying From Practice to Practice
35:19 Dealing With Social Anxiety
40:19 Nathan’s Best Piece of Advice
41:23 Nathan’s Daily Rituals
44:29 Closing Thoughts
You’d be hard-pressed to find a podiatrist, or any entrepreneur for that matter, that has a story quite like Dr. Nathan Ivey’s. His practice has been forged out of the trials and tribulations of moving several states away, taking over a practice, holding his own against hospitals, and actually having to fly across New Mexico to commute between two practices. His story is one of legend, and like many legends, we can learn a lesson or two from it. This episode will explore the concepts of the ever-evolving landscape of entrepreneurship, marketing, and life in general.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Dr. Nathan Ivey of New Mexico Foot and Ankle Institute
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Dave Valentine is a visionary entrepreneur who owns seven businesses that have collectively generated more than one billion dollars for over 1000 clients, including major brands like Target, Time magazine, and American Express. Motivated by a health scare, he shifted his approach to scaling his businesses and now runs them from a serene mountain house by a river with three waterfalls. With a focus on conscious capitalism and investing in people, Dave aims to employ over 200,000 individuals and reclaim freedom from the influence of greedy individuals and corporations.
Here’s a Glimpse of What You’ll Learn 0:14 Introduction
1:46 How Dave Got Started
3:02 Dave’s Businesses
4:57 Sustaining a Creative Business
7:32 Creative Playbooks
8:34 Health Setback & Comeback
12:29 Landing Big Clients
15:30 Other Companies
16:45 Marketing a Flight School
19:05 The Business of Video Reviews
22:31 Long Tail Pro
24:11 VHS Design & Defined Branding
25:49 Other Companies (Redux)
27:17 The Marketer’s Mind
29:07 Closing Thoughts
With a handful of businesses in play and several sales under his belt already, it’s clear that Dave Valentine knows a little something about reaching success. Through his Agency Growth Summit, his upcoming book, and his business coaching, he’s interested in sharing his wealth of knowledge and insights with you. Take a look at his website to find out more about how he can get you on the path to success by bringing you into his mindset!
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing - Dave Valentine of DaveValentine.co
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Marco Salinas is an author, a longtime student of marketing legend Dan Kennedy, and an all-around marketing guru in his own right. Hailing out of San Antonio, Texas, he is a media marketing consultant, a podcast producer, and a host at Business Innovators Radio Network. His influence has spread throughout Texas' major markets and beyond. When you listen to him, you're listening to experience, expertise, and a tried-and-true marketing genius.
Here’s a Glimpse of What You’ll Learn 0:13 Introduction
1:44 How Marco Got Started
4:38 Introduction to Dan Kennedy
6:26 Marco's Clients
7:46 Marketing Strategies
10:25 Marco's Mentors
12:37 Podcast Recommendations
15:49 Past Marketing Mistakes
17:51 Success Stories
20:39 Closing Thoughts
Marco has several different ventures of his own in play, namely Expert Publishing Associates (https://expertpublishing.associates) and PinaColadaMedia.com. Whether your marketing is focused on the written word or the verbal language, he has a solution for your marketing needs. Understanding your audience is key in marketing, and a major aspect of this is knowing how they learn best—and since we typically learn through our eyes or our ears, Marco has everyone covered! Understanding the best way to get your message across to your market is the secret to success. Be sure to check out Marco's work and see how he can assist you with yours!
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Marco Salinas of Expert Publishing Associates and Pina Colada Media
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Brad Chandler has gone through a metamorphosis. In a previous life, Brad was a real estate investor with some suppressed childhood issues that he took control of in 2021. Today, he’s a life coach for those going through difficult times in their adult lives. Brad has overcome a life of drinking and smoking to reach a point of self-love, inner worth, and freedom. If you have ever looked in the mirror and said to yourself, “I thought it would be different by now,” this is the episode you’ve been waiting for.
Here’s a Glimpse of What You’ll Learn 0:13 Introduction
1:15 Brad’s Life-Changing Experience
3:58 Learned Behavior
7:08 Processing Anger
8:23 Importance of Self-Love
10:46 Hypnotherapy
13:04 Finding Solutions
18:00 Closing Thoughts
We all hold on to something that has kept us back from achieving everything we thought we could be. Letting go of preconceived notions of ourselves or false beliefs about the world and the way things have to be is the answer to many of life’s problems. If you have ever felt your life wasn’t complete despite owning a growing business or building a strong amount of wealth, it’s time to look away from the materialistic side of life and start focusing on yourself, your relationships, and where you think you’re going.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Brad Chandler of Brad Chandler Coaching
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Carolyn Walker is the CEO & Managing Partner of Response, an independent marketing agency in New Haven, CT. Carolyn honed her skills over 20 years in senior management, building revenues and maximizing market competitiveness for multi-million and multi-billion dollar corporations. Today, she and Response develop cutting-edge marketing solutions to expand their clients’ reach into new markets by introducing new channels and opportunities to get the word out. She’s a champion of bold ideas, an agent of change, and a firm believer that marketing is not the savior but the amplifier.
Here’s a Glimpse of What You’ll Learn 0:14 Introduction
2:51 Response Marketing
6:00 Working With CorelDRAW
7:06 Working With McAfee
10:12 The Hackable? Podcast
13:14 Attracting Big Brands
14:43 Marketing Professional Services
18:58 Experience-Based Branding
20:06 Performance Marketing
22:52 Experience and Memory
26:32 Creating Excitement
28:45 Developing a Branded Podcast
35:04 Marketing Is an Investment
36:34 Past Mistakes
37:50 Mentors
39:39 Podcast Recommendations
40:29 Conference Recommendations
42:26 Rituals and Routines
47:05 Closing Thoughts
Everyone knows the traditional marketing channels: website, video, social media, email, SMS, etc. When the world of marketing (nudge nudge) is as saturated as it is today, a bold idea like developing a new podcast or creating an emotionally engaging brand campaign to reach a completely new audience or shift your practice’s positioning could be the secret to success. This is Response’s specialty. If you want your business to punch above its weight class, we urge you to pay attention to what Carolyn has to say.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Carolyn Walker of Response
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Ken Hardison is a successful lawyer-turned-marketer. After selling two multimillion-dollar law firms and briefly giving retirement a go, he was inspired to form the Personal Injury Marketing & Management Association (PILMMA) to help lawyers learn the business skills they may not have gotten in law school. PILMMA’s format for educating members is through mastermind meetups, where attendees are able to share their insights and problems with one another. And it’s exactly this format that has helped Ken and his mastermind members get to where they are today. Ken and his organization are devoted to helping lawyers master the art of intake, legal marketing, and case management to expand their firms and successes.
Here’s a Glimpse of What You’ll Learn 0:13 Introduction
3:16 Starting PILMMA
8:00 Mastermind Rundowns
11:01 Evolution of the Conference
15:19 Learning From Participants
19:33 PILMMA Rundown
22:57 Managing Millennials
24:57 Benefits of the Mastermind
27:28 Importance of Intake
32:27 Mentoring Success
39:40 Finding Purpose
42:45 Mastermind Target Audience
46:00 Focus & Grit
52:12 Social Media Presence
53:32 Invest in a Team
1:00:29 Closing Thoughts
Have you ever attended a marketing mastermind of any kind? There are countless iterations around the country, but the ones put on by PILMMA are hard to beat. Plus, they’re completely virtual! All you need is an internet connection to put you in touch with like-minded, entrepreneurial lawyers who have started their own firms and are looking to grow alongside you.
Get in touch today at info@pilmma.org or visit their website at pilmma.org.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Ken Hardison of PILMMA
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Kevin Burnes is a professional guitarist, sound engineer, and personal trainer. His backstory is one that will astound anyone who listens to this episode. From spending time recording and working with Don Dokken (yes! THAT Don Dokken) to several other rock and jazz outfits, Kevin has done it all.
While this is not your average World of Marketing podcast episode, it certainly offers something special for our audience. Get into the mind of a creative, an artist, and a passionate worker in his field to understand what goes into the life and labor of a professional artist.
Here’s a Glimpse of What You’ll Learn 0:14 Introduction
4:50 How Kevin Got Started
8:10 Musical Inspirations
9:53 Guitar Collections
12:22 Playing With Bands
16:22 How Kevin Stays Centered
19:16 Daily Rituals and Routines
20:54 What’s Next for Kevin
28:02 Closing Thoughts
Do you relate to Kevin’s philosophies and experiences? He’s a man that has gone through so much within his own industry. While putting this episode together, we couldn’t help but think about all the parallels between working in the music industry and starting a legal or podiatry practice. There is a sense of purpose and belonging that you need to be successful in anything you do. So, take a page out of Kevin Burnes’ book to see how you can shift your mindset to turn your work into an art.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Kevin Burnes of www.KevinBurnes.com
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Alex Makarski is the founder of Clickmakers.io and MeasureBit, an AI-powered digital advertising agency and a data integration and analytics company, respectively. Hailing from the former Soviet Union, Alex originally studied to be an engineer. However, he now splits his time between Canada and Mexico after successfully shifting his scientific training to the realm of digital marketing.
Alex utilizes machine learning to improve the programmatic video, display, and search ads his clients rely on to find success in their own ventures, and he offers clients integration solutions that unlock the full potential of their built-up user and conversion data. In this episode, Tom sits down with him for a deeply insightful and fascinating discussion of how algorithmic tools and AI can be applied to everyone’s digital campaigns.
Here’s a Glimpse of What You’ll Learn 0:13 Introduction
1:38 How Alex Got Started
4:00 Alex’s Companies
7:01 Working With Machine Learning
11:52 Training Algorithmic Tools
15:02 Advice for Law Firms
21:51 Staying Up to Date in Marketing
23:43 Marketing Agency Red Flags
24:21 Staying Grounded in Marketing
28:46 Closing Thoughts
Artificial intelligence, more aptly referred to as “machine learning,” is ingrained within the digital advertising space. As time goes on, it’s become increasingly relevant in the analytics space, as well. Clickmakers.io and MeasureBit are two vendors that offer different sides of the spectrum for companies looking to make the most of their data and expand their reach strategically and efficiently.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Alex Makarski of Clickmakers.io and MeasureBit
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Ben Lund is the founder of Rise Marketing Group, based just outside of Boston, Massachusetts, in Dedham. His agency specializes in marketing for small-to-medium-sized businesses, ecommerce companies, and educational institutions. Ben himself is a veteran employee of Yahoo, RKG Ad Agency (acquired by Merkle), and Google. His experience and natural curiosity has led to a marketing career exploring the value of SEO, PPC, email, and social media to help his clients grow beyond expectation!
Here’s a Glimpse of What You’ll Learn 0:10 Introduction
0:30 About Rise Marketing Group
2:13 Working at Google & Yahoo
4:04 Entrepreneurship in Marketing
5:54 Rise Marketing Group’s Niches
7:09 SMB Marketing
9:44 Ecommerce Marketing
12:46 Applying Tech to Marketing
14:49 Utilizing AI & Machine Learning
16:36 Working With GA4
17:21 Media Recommendations
19:40 An Homage to Dan Kennedy
22:18 More About Ben & Closing Thoughts
A modern business needs a modern approach to marketing. In a world that is constantly evolving, the needs and methods of marketing are always changing. One day, we’re looking at an internet that wants content that is geared towards search engine algorithms; the very next day, those same search engines are on the hunt for human-centric content. PPC was once an afterthought in marketing campaigns, but it’s a strong source of leads today. The very best content used to be written by human writers, and we feared the “robot apocalypse” from AI. And while that may still be very much true, the inclusion of advanced AI tools in a robust marketing stack is a revolution that is sweeping industries across the globe.
Ben Lund and his team at Rise Marketing Group understand the best ways to use these tools in business. His conversation and insights are more than useful for everyone, even those that don’t work in ecommerce or education. All SMB owners and marketers need to listen to this episode!
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Ben Lund of Rise Marketing Group
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Alexander Scott is Foster Web Marketing’s Director of Marketing Services after a recent promotion from Senior Digital Marketing Strategist. This episode will explain why. Aside from treating his body well, he treats his clients with a first-class service that has resulted in tremendous growth for all companies that he comes in contact with. Learn more about the different approaches Alexander takes with his many clients in this episode of World of Marketing!
Here’s a Glimpse of What You’ll Learn 0:14 Introduction
1:28 Alexander’s Fitness Journey
5:28 Presentation: Helping Clients Succeed
6:00 Baseline Digital Marketing
8:50 Visibility + Gated Content = Leads
11:29 Organic & Local SEO
14:35 Marrying Content With Context
22:01 Finding New Marketing Solutions
24:57 On-Page SEO
29:44 The FMW Marketing Services Team
30:38 The Importance of a Marketing Team
34:30 Closing Thoughts
No law firm or podiatrist is the same. Each business requires a different approach to marketing and a unique marketing mix. If a marketer tells you a strategy is one-size-fits-all, then it’s time to find another marketer. What works for one practice utilizing its own resources in its specific market is surely different than what works for your mix of reputation, resources, and market size. Your practice’s growth is its own, and it’s time to handle it that way! Absorb how you can approach your marketing by watching or listening to Alexander’s presentation during this episode.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing - Alexander Scott of Foster Web Marketing
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
Len Spada of Massachusetts’ Spada Law Group is a friend, a colleague, and an advocate for his community at large. While his practice is based just a short trip away in Chelsea, Massachusetts, this Boston-born personal injury attorney has built a reach that far surpasses state boundaries. Len has used community-based marketing to not only make a difference in his neighborhood, but make a name for himself both locally and throughout legal marketing circles across the country.
Here’s a Glimpse of What You’ll Learn: - 0:11 Introduction
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1:46 How Len Got Started
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4:49 Working With Insurance Companies
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6:42 Importance of Varied Experience
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8:26 Len’s Mentors
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10:53 Starting a Law Firm
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13:36 Rituals and Routines
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15:53 Podcast Recommendations
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18:06 Book Recommendations
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19:08 Len’s Past Mistakes
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22:42 Community-Based Marketing
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30:09 Closing Thoughts
Community-based marketing is a form of community outreach in which you get your practice involved in events and causes around the neighborhood and local community. It's an excellent way to get your name out there when facing competition that may have more resources and years of practice than you. There is no doubt that, if you want to succeed, you should start with the basics—and community-based marketing is definitely the ABCs of building a local presence in the most impactful way.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Len Spada of Spada Law Group
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what sets us apart from everyone else.
Sarah Allen is a Partner Program Manager at Ruby, a Foster Web Marketing partner agency for virtual receptionist and 24/7 chat services. As a Partner Program Manager, she works with agencies such as ours to expand SMBs’ communication capacity for superior customer service and lead turnaround time. If you need an after-hours receptionist service or responsive chat functionality for your website, Ruby is a first-stop provider.
On this episode, Sarah and Tom discuss Ruby’s new book, The X-Pectation Files, which uncovers the truth about what it takes for small-to-medium-sized businesses to have optimized customer service!
Here’s a Glimpse of What You’ll Learn 0:14 Introduction
1:43 The X-Pectation Files
3:23 Value of Customer Service
6:54 Importance of Response Time
9:01 Three Strikes & You’re Out
11:17 Drawbacks of Automation
14:52 Importance of Phonecalls
16:34 Importance of Real-Time Communication
22:15 Working Empathetically
20:58 Wrapping Up
The X-Pectation Files covers several myths surrounding customer service in the modern age. It provides clear-cut answers to those questions everyone considers when either working on their customer service in-house or looking for a third-party provider. If you have been struggling to understand the secrets to strong customer service, Ruby can tell you that the truth is out there…
Speakers Featured in this Episode - Tom Foster of Foster Web Marketing - Sarah Allen of Ruby
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what sets us apart from everyone else.
Mike Caldwell has done it all. He is a former paramedic turned marketing coach through his company The Marketing Medic. Mike has worked with a number of big names including Russell Brunson and Todd Brown. Through his successes across the United States, he has developed a keen system for helping businesses of all kinds develop marketing strategies that work! Get to know Mike (AKA the Marketing Medic) in this week’s episode to learn how you can use empathic marketing to grow your business today.
Here’s a Glimpse of What You’ll Learn 0:14 Introduction
1:53 What is Empathic Marketing?
6:11 Five Levels of Awareness
7:21 Mike’s Life Changing Event
11:04 From Side Hustle to Full Time
12:52 Meeting Russell Brunson
14:05 Understanding Your Audience
18:03 Mike’s Mentors
20:13 Rituals and Routines
21:36 Living Off the Grid
24:43 Targeting the Right Audience
26:46 Offering a Guarantee
Move beyond funnel hacking and other fad marketing styles with empathic marketing. Understand who your audience consists of, what they need, and how they want it. Then deliver your value to them the way it needs to be done. This is a must for everyone, but especially those in a saturated industry. Go further than the competition with a strategy that is personalized to your specific clientele.
Speakers Featured in this Episode - Tom Foster of Foster Web Marketing
- Mike Caldwell of The Marketing Medic
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what sets us apart from everyone else.
Vance Morris is a former leader at Walt Disney World where he rose through the ranks across the company’s different resorts. Upon leaving, he took his knowledge of Disney’s customer service to find a way to bring it into outside industries. He now works as a business coach operated through his business, Deliver Service Now. The company provides tours of Disney World to business owners looking to improve the user experience they provide clients and customers through their own businesses. Whether you run a maid service or a financial planning firm, you will find great insight from what he has to share!
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
3:08 The Vance Morris Timeline
7:17 Dealing With Bankruptcy
9:30 Beyond Carpet Cleaning
10:24 Starting The Disney XPerience
11:39 What is The Disney XPerience?
12:52 Thinking Outside the Box
15:08 The Business of Making Memories
20:12 Actors Can’t Have a Bad Night
22:34 Outlining the Disney XPerience
27:43 The Implementation Blueprint
29:02 How to Have the Disney XPerience
Deliver Service Now provides their state of the art, 3-day business accelerator service bootcamp for those looking to improve their competitive edge in their respective industries. Sign up for the next Disney XPerience taking place if you’re interested in finding out how to bring the magical service of Walt Disney World Resorts to your business! At the time this episode was released, the upcoming event is to take place October 5, 6, and 7, 2023.
Speakers Featured in this Episode - Tom Foster of Foster Web Marketing
- Vance Morris of Deliver Service Now
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what sets us apart from everyone else.
Kristina Schneider is a Practice Success Coach with The Ultimate Estate Planner. She and Attorney Philip J. Kavesh guide estate planning professionals such as attorneys, CPAs, financial advisors, and more to reach their firm's greatest potential in the market today. She provides insights and resources to clients in the program for building a stronger, more sustainable business and marketing strategy. She has taught some of the most important topics for building a firm, including but not limited to practice management, calendar and time management, and social media marketing. With 19 years of experience under her belt, she is a voice to be heard for anyone in the estate planning realm of law and finance!
Here’s a Glimpse of What You’ll Learn
0:00 Introduction
2:14 Working with Philip Kavesh
3:40 The Ultimate Level
5:17 Teaching Consistent Principles
6:41 The Business of Law
8:20 Personalized Consultation
12:59 The Next Ultimate Level Event
14:22 Additional Resources
15:45 Implementation Session
16:40 Ongoing Implementation Assistance
17:48 Legal Personal Trainers
20:32 Sustainable Results
22:21 Issues with Client Maintenance
23:01 What to Expect at Ultimate Level
26:48 Importance of Continued Mentorship
29:48 Take Action Now!
32:55 Closing Thoughts
The Ultimate Level program is a 2-day, intensive MBA-like course for estate planning professionals. Post-course implementation sessions are available to help firm owners kickstart what they've learned into operation. Many first-time students come alone, but it is not rare to see returning clients bring more of their staff to help delineate the Ultimate Level's message across the entire practice. To learn more, please visit https://ultimateestateplanner.com/ultimatelevel/
Speakers Featured in this Episode
Tom Foster of Foster Web Marketing
Kristina Schneider of The Ultimate Estate Planner, Inc.
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what sets us apart from everyone else.
Scott Duvall heads up the Video Production Department here at Foster Web Marketing! He manages our in-house team of editors and interfaces with videographer contractors to bring a bit of video magic to our clients across North America. His team is behind virtually all of the video content that comes out of Foster Web Marketing (including this podcast and our new web series covering the latest news in digital marketing)! Scott has been with the company for over 2 years. He started out as a Senior Digital Marketing Strategist and SEO Analyst and has brought that expertise into the video realm to help our clients expand their reach and connect deeper with their audience. Outside of work he’s a candidate for an MBA and a MS in Television and Media Management at Drexel University.
Here’s What You’ll Learn * Scott’s Start with FWM * The Beginning of FWM’s Video Marketing * FWM’s Production Process * Bringing in Professionals * The Value of Content Videos * Prepping Clients for Video Work * Storybrand Marketing * Scott’s Motivators * Scott’s Mentors * Daily Rituals * Craziest Thing Scott’s Ever Done * Podcast Recommendations
In this episode… Video Marketing is the future of marketing. It’s been said 1,000 times before and it will continue to echo for years to come. At Foster Web Marketing, we understand this deeply and are committed to providing our clients with the best marketing assistance humanly possible. Our video production team pulls expertise from all things SEO, videography, video editing, motion graphics, storytelling, and the newer trend of Storybrand Marketing.
Sandra Maxey is a woman with widespread interests! She is an accountant by trade, acting as the Controller for patent law firm Harrity & Harrity, LLP, in Fairfax, Virginia. However, much like Harrity’s culture, her professional life expands into corporate social responsibility (CSR); diversity, equity, and inclusion (DEI); and environmental, social, and governance (ESG) issues. She is on the Board of Directors for the non-profit ZERO Prostate Cancer based in Alexandria, Virginia, as well as a women’s self-defense trainer! While her day job focuses on keeping track of the money for a successful, local law firm, her influence expands into the social issues of today.
Here’s a Glimpse of What You’ll Learn 2:06 The Snowbird Lifestyle
4:47 Sandra’s Experience at Harrity & Harrity
8:07 No Thumbs in Butts
9:43 Sandra’s Background
10:25 How It All Started
12:44 Sandra’s Proudest Moment
15:00 Sandra’s Mentors
16:31 Guided Meditation Goes The Distance
16:41 Tom Meditates
19:06 Sandra’s Adventures
19:15 Sandra Jumped Out of an Airplane (& regrets it)
22:18 Sandra’s Book Recommendations
The Happiness Advantage - Shawn Achor
The Four Agreements - Don Michel Ruiz
24:32 About Harrity & Harrity
It can be argued that two major factors of business are money and culture. Sandra Maxey is at the crossroads of both. She and Tom discuss the benefits that come from allowing employees to give back to the community their business operates in and how to better the lives of a company’s stakeholders. Her background and story is one of adventure and curiosity and she explains how it led her to where she is today. Along the way, she also shares a few resources to improve employee satisfaction and efficacy.
Jim Heininger is the Rebrand Man! He's the mind behind Rebranding Experts, a Chicago-based agency focused on breathing new life into companies such as P&G, McDonald's, and more! With 30 years of branding strategy experience, he has designed the methodology used by his team to facilitate corporate rebrands. His multi-pronged approach to branding is the secret sauce behind the successful shifts that every company wants to see when faced with a need to adapt.
Here’s a Glimpse of What You’ll Learn * What is Branding / Rebranding? * Famous Rebrandings * Refresh vs Reposition vs Rebrand * Law Firm Branding * How Jim Got Started in Rebranding * Reflecting Your Values & Goals * Rebrand Marketing Tactics * Notable Rebranding Experts Success * Measuring Success * Rebranding Mistakes to Avoid * Jim's Mentors * Podcast & Book Recommendations
A successful rebrand involves so much more than a new logo or a name change for a business. Market research and an audit of associations the current brand has in the minds of consumers are necessary to get the ball rolling. Understanding the nuances of brand strategy, design and identity, corporate and leadership communications, change management, customer experience design, and marketing and public relations is key to standing up a new brand for consumers to latch on to and relate to. Learn more about the philosophy of rebranding with Jim Heininger!
Speakers Featured in this Episode * Tom Foster of Foster Web Marketing * Jim Heininger of Rebranding Experts
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what sets us apart from everyone else.
Matthew D. Kaiser is an international sports attorney who works with athletes and sports groups. He handles matters related to doping, misconduct, ineligibility, governance issues, and generally represents athletes at the highest level. He is an influential member of the Global Sports Advocates (GSA) team in Portland, Maine, and has been a full-time sports attorney since 2017. Before working at GSA, he was a student in the International Sports Law Master’s program at the Instituto Superior de Derecho y Economía (ISDE) based in Madrid, Spain.
Here's a Glimpse of What You'll Learn - Standards of Evaluation for Performance Enhancing Drugs - Nuances in Advocating for Athletes Following Positive Drug Test Results - GSA's Biggest Victories in the Sports Law Space - A Sports Law Attorney's Take on a High-Profile Doping Case - Staying Up to Date with Changes in the World Anti-Doping Code - What It's Like Working with Global Sports Advocates - The Elements of Advising Athletes in the Digital Space
In This Episode... Understanding all elements of a successful doping case takes patience, research, unrelenting determination, and a strong moral compass. Matt's mentor, Paul Greene, says, "Even if there's a 0.001% chance of winning the case, there's still a chance and you can find that one slim corridor to run through and save the client. It's never over until it's actually over." Matt holds this principle as a guiding light in even his toughest cases, showing the world that GSA is the team any athlete would want when unfairly facing a potentially career-ending situation.
Speakers Featured in this Episode - Tom Foster of Foster Web Marketing - Matthew D. Kaiser of Global Sports Advocates
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what sets us apart from everyone else.
The True Value of Honest PPC Work
Featuring Craig Weatherly
Craig started his journey in 2001 at New Horizons Computer Center, a local technical institute with a direct focus on web design and SEO. He brings his SEO and digital marketing experience which was spent in competitive markets such as automotive and tourism. Craig has a passion for helping business owners achieve their goals with ever-changing digital platforms.
Here’s a glimpse of what you’ll learn: * How an SEO expert chooses keywords * How to use your organic content in your PPC campaigns * The importance of targeting by geography and demographics * Best practices for writing compelling PPC content
In this episode… PPC has always been a topic of hot debate at FWM - but the consensus is, at the end of the day, it has its purpose. The trick is, utilizing it honestly and effectively.
Flushed by marketing companies who will careless max out budgets to gauge legitimate businesses of their profits, many industries have grown tired of utilizing this kind of marketing, or accept the status quo. However experts like Craig Weatherly have learned it doesn’t have to be this way. Part of affordable PPC is decades of experience, understanding it through and through, and an unwillingness to settle for high budgets with mediocre results.
Resources Mentioned in this episode
Tom Foster on LinkedIn
Craig Weatherly of FWM
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what sets us apart from everyone else.
Serial entrepreneur Chad Rubin is the Founder and CEO of Profasee, a dynamic platform designed to help brands on Amazon predict the perfect price for their products. Chad’s career in e-commerce has allowed him to develop key SaaS skills while learning how to capitalize on opportunities and build stable futures for brands and companies alike. He graduated with a Bachelor of Business Administration from the University of Massachusetts Amherst and has since been on a mission to help brands reclaim their profitability on the global market.
In this episode… The future of your business lies in adaptability that advances prosperity. How can you guarantee brand stability against something so unpredictable?
The kind of adaptability that entrepreneurs need to pay close attention to in the coming years is the dynamic representation of our societal and market needs. Incorporating the right tools into your personal and professional routine ensures you stay one step ahead of the competition. The rapid technological innovation and introduction of AI tools are just the beginning of the modernization of our digital world, and it’s time for businesses to take their first step into the future.
In this episode of the World of Marketing Podcast, Tom Foster Jr. is joined by Chad Rubin, Founder and CEO of Profasee. They discuss the different ways Profasee helps brands thrive, how to introduce the concept of AI to your clients, and what benefits AI tools hold for legal and medical businesses. Chad shares valuable experiences that promoted his career growth and how he integrates AI into his life to stay efficient and productive.
Jessica Taveras is the Digital Marketing Coach at Foster Web Marketing, a company that specializes in marketing strategies suitable for medical, legal, and service businesses. Jessica’s expertise in the marketing industry allowed her to develop key skills in advertising, SEO, customer relations, and management, which she utilizes when coaching clients on how to achieve marketing success. She earned her Bachelor’s Degree in Communications from Kean University in New Jersey.
In this episode… Marketing can seem like science to entrepreneurs who are unaware of the best ways to approach and use its knowledge. What is the best place to start building your company’s marketing strategy?
Before shooting blindly into the digital world, consider your business values and your target audience. Understanding what you want to convey to your clients plays a big role in building a marketing framework that works best for your practice. Another advantage for your strategy is having a marketing coach help you recognize the fundamental principles and then promote steady success built on shared knowledge.
In this episode of the World of Marketing Podcast, Tom Foster Jr. welcomes Jessica Taveras, Digital Marketing Coach at Foster Web Marketing. They discuss the benefits of having a marketing coach for your business, how to successfully convey your company values in your marketing strategy, the best ways to optimize advertisement for your target audience, and the role of AI in social media. Jessica shares her top software tools that boost work efficiency and the career lessons she learned from her mentors.
Toby Crandall is the CTO at Foster Web Marketing, an award-winning agency that provides customized marketing solutions for law firms, medical practices, and service businesses. He has been part of the IT and marketing industries for over 20 years while developing his skills in multiple leadership positions.
In this episode… As the web has become a more sophisticated place, there has been a rise in malicious cyber attacks. How can you ensure that your business and clients’ data are protected?
For a business to operate successfully, it needs to be insured against possible disasters. One such insurance comes in the form of cybersecurity software that helps businesses thrive in the hostile environment of the internet. The importance of establishing security protocols for your company lies in the assurance of client data protection and the significantly reduced risk of operational integrity breaches. This extra layer of protection is what allows entrepreneurs and companies to focus on what is most important for their business.
In this episode of the World of Marketing Podcast, Tom Foster Jr. is joined by Toby Crandall, CTO at Foster Web Marketing. They discuss some of FWM’s early challenges, why internet and data security are essential elements for business success, and understanding email reputation. Toby shares how to get the most out of security software services and the exciting possibilities in the tech and IT industries.
Dr. Brad Schaeffer is a Board Certified Podiatric Surgeon and has established a private practice located in Central Park, New York, called SOLE. He is also the co-host of TLC’s show My Feet Are Killing Me, where he showcases his medical expertise with compassion and professionalism. Dr. Schaeffer is admired for his dedication to helping patients by continuously developing his surgical techniques and medical practice.
In this episode… When creating a business, there’s always one question of great importance: How can you make your practice stand out?
Though most business owners find themselves at a loss when trying to answer that question, it’s not an impossible task. Expanding your understanding of marketing strategies is important for managing your long-term career goals and executing your business vision. And who better to help you build an outstanding business than an experienced marketing coach?
In this episode of The World of Marketing, Tom Foster Jr. welcomes Dr. Brad Schaeffer, Board Certified Podiatric Surgeon. They discuss Dr. Schaeffer’s impressive career background, the best ways to leverage social media to your advantage, how to create powerful marketing strategies that convey an authentic business vision, and the benefits of expanding your marketing knowledge. Dr. Schaeffer also shares his best practices for avoiding burnout and maintaining a happy life.
Susie Bacus is the Director of Marketing Services at Foster Web Marketing. This award-winning marketing firm provides custom-tailored solutions for medical practices, service businesses, and law firms. Susie’s entrepreneurial spirit motivates her to help others by always adapting to challenges and finding innovative ways to create long-lasting change. She graduated from Radford University with a B.S. in Communications and Public Service.
In this episode… As concern rises over the latest AI, entrepreneurs and business owners are at odds over the lasting impact of such tools. Will AI completely change the future of business?
The truth is that companies have already started leveraging the convenience of AI tools in one way or another. It helps them stay competitive by improving efficiency and creativity in the workplace. Even with the doubts surrounding the use of AI-generated content, it’s important to understand the potential benefits it poses to the growth and success of businesses.
In this episode of The World of Marketing Podcast, Tom Foster Jr. welcomes Susie Bacus, Director of Marketing Services at Foster Web Marketing. They discuss the best practices to stay competitive in a dynamic industry, what the rising popularity of different AI tools means for the future of marketing, how to leverage AI to enhance creativity, and the most beneficial software to help keep your work organized.
William Harris is the Founder and CEO of Elumynt, an award-winning e-commerce marketing agency that utilizes the latest AI technologies and strategies to help businesses achieve their goals. As a marketing agency expert, William has had the opportunity to work with name brands and companies such as Nike, Nickelodeon, and Jack Daniels to substantially improve their business growth and revenue.
In this episode… Stop setting meaningless target goals that only hurt your business. The modern way to successful and profitable growth is optimized efficiency. But how do you achieve that?
The decline in net profit is often the result of internal miscommunication between departments. That’s why optimizing your business’ efficiency is the key that will revitalize your growth opportunities. Combining that with the understanding of different metrics for your company’s departments opens the door to truly maximizing profit. This formula allows businesses to focus on the most important elements crucial to success.
In this episode of The World of Marketing Podcast, Tom Foster Jr. is joined by William Harris, Founder and CEO of Elumynt. They discuss advertising optimization techniques, understanding how marketing metrics can impact your business profit, celebrating your success along the way, and the software tools for an organized workplace. William also shares his most significant business mentors and some of the crucial mistakes that taught him the most.
Accomplished writer and editor Dana Hinders is also the Director of Content Operations at Foster Web Marketing, an award-winning marketing firm with a focus on tailored solutions for attorneys and podiatrists. Her lifelong passion for writing drove her to excellence as she developed her creative and research skills in multiple leadership positions throughout her career. Dana graduated with a Bachelor’s degree in journalism and mass communication from the University of Iowa.
In this episode… We live in an age where AI creates sophisticated content a thousand times faster than humans. Despite this being a fascinating addition to our lives, it poses a threat to organic content creation in every industry. So how will the future of copywriting survive in the challenge against computers?
The good news is that AI still cannot fully capture an organic tone in copywriting. However, digital content has seen an increase in creative competitiveness that may not be going away anytime soon. Fortunately, this provides an opportunity for writers to shift their focus to creating content that conveys a personal and emotional connection through words.
In this episode of The World of Marketing, Tom Foster Jr. is joined by Dana Hinders, Director of Content Operations at Foster Web Marketing. They discuss the past and modern difficulties of creating successful digital content, what makes for a unique brand style and tone, and the future trends of digital marketing strategies. Dana shares ChatGPS’s impact on marketing and how to win the battle of AI-generated content.
Isabelle De Leon is the Project Manager at Foster Web Marketing, a marketing firm with a unique approach that enhances brand individuality and improves overall business success. She is also a longtime drummer with a strong passion for music, and she’s had the opportunity to work alongside a variety of artists and bands. Isabelle earned a bachelor's degree in jazz studies from the University of Maryland.
In this episode… Entrepreneurs and marketing professionals will agree that opportunities do not simply happen to those who wait; instead, opportunities must be created. And in business, that kind of mindset will lead you to success.
In a dynamic and cutthroat market, opportunities mean everything. Entrepreneurs must always be ready to face stiff competition and rising innovation to reach success. However, it’s easy to falter along the way and lose your sense of direction. How can you prepare yourself for the career of your dreams without losing your motivation?
In this episode of The World of Marketing Podcast, Tom Foster Jr. welcomes Isabelle De Leon, Project Manager at Foster Web Marketing. They discuss Isabelle’s unique career path in multiple industries, the aftermath of the pandemic on businesses, creating an inviting business atmosphere to improve employee retention, and staying motivated with a solid work ethic. Isabelle also shares what methods and experiences helped her transition between industries and her favorite memories from tours.
Bob Battle is a Virginia-based veteran DUI, traffic, and criminal lawyer with more than 30 years of experience. Bob created his law firm, Bob Battle Law, where he focuses on providing an expert defense to people charged with serious traffic offenses in federal and state courts. Bob attended the University of Notre Dame and later earned his law degree from William & Mary Law School in Virginia.
Chip Franklin is an award-winning and longtime producer, writer, filmmaker, and talk show host whose creative content has reached millions of views. Chip also devotes his time to music and stand-up comedy, but above all, his true passion is creating content that is seen and heard across multiple platforms.
In this episode… To be heard in the vast digital space of the internet, your content needs to be noticed. Reaching a desired viewership can seem daunting, but there are strategies to help expertly market your business on social media.
The demand for consumable content has increased exponentially over the last decades. It’s time your business takes advantage of the platforms that allow you to directly communicate with potential clients. By creating quality content that represents your business and emphasizes your products, you can expand your audience reach with minimal effort. Stay tuned to find out some of the best content creation practices that can boost your business’ marketing strategy.
In this episode of The World of Marketing, Tom Foster Jr. is joined by Bob Battle, expert traffic and criminal charges lawyer, and Chip Franklin, an accomplished talk show host and producer. They discuss effective marketing strategies for different platforms, the benefits of linking social media to your website, and finding the best creative approach. Bob and Chip also share their expert tips on building a good partnership with clients and how to start creating relevant content for your business.
Kevin Mottley is a lawyer and owner of The Mottley Law Firm which is comprised of legal professionals specializing in brain and personal injury litigations. Kevin’s true passion lies in representing traumatic brain injury(TBI) survivors, as it requires diligence, a special approach, and an understanding of current advances in the medical field.
In this episode… When people have a specific health problem, they typically go to a specialist and not just any general practitioner. However, in such a generalized market, it becomes increasingly difficult to find the right service or product that best suits our needs.
That is why business niches are so important. Serving a specific niche caters to people who know what they are looking for and who value quality above all. Setting a focus for your business is crucial for establishing successful competitive strategies that set you and your business apart by displaying professional credibility and responsibility.
In this episode of The World of Marketing, Tom Foster Jr. welcomes Kevin Mottley, lawyer and owner of The Mottley Law Firm. They discuss Kevin’s career evolution in the legal industry, what to expect when starting a niche business, why establishing a business focus is an important first step, and how to stand out from other professionals. Kevin shares valuable tips on building proper business credibility and lasting client connections.
Gretchen Upright has been the Senior Project Manager, and later the COO, at Foster Web Marketing. Her outstanding technical skills allowed her to develop an impressive career in finance and marketing, excelling at leadership and operation positions. Gretchen is now happily retiring to start a new chapter in her life and pursue other interests.
In this episode… Nothing can compare to the experience and skills gained through time and dedication. However, developing certain abilities during our careers can make a great impact on industries, technologies, businesses, and even people.
A 15-year-long partnership comes with business achievements and milestones that are hard to summarize. As Tom and Gretchen recall the amazing progress they have made over the years, they also share some valuable strategies and tools for building trust within a team and recognizing talent.
In this episode of The World of Marketing, Tom Foster is joined by Gretchen Upright, COO at Foster Web Marketing. They discuss the challenges of establishing clear communication with clients, how creating a trusting environment can translate to better decision-making, working with people’s strengths and talents, the benefits of using DDS for your business, and the lasting impact of Gretchen’s work.
Brenda Geiger is the Founder and CEO of Geiger Law Office, a law firm that specializes in estate and asset protection solutions. Aside from being a successful lawyer, Brenda is also an active public speaker and coach on a variety of business protection topics. Her passion for law and business drove her to author several books, including Estate Planning Secrets of the Affluent.
In this episode… As many lawyers are not well-versed in business solutions, it can be daunting to start a law firm from the ground up. However, with the right resources, legal professionals can create their own career paths in this dynamic industry.
With optimized coaching strategies, lawyers can work towards creating a successful business. Maintaining competitiveness is a challenge, however. Personalized solutions and resources can help achieve the business stability that every entrepreneur and business owner strive for.
In this episode of The World of Marketing, Tom Foster Jr. is joined by Brenda Geiger, Managing Attorney at Geiger Law Office. They discuss the challenges of starting a law firm, the evolution of business solutions and practices, the best business coaching resources to help you achieve stable success and growth, and effectively managing the course of your company.
Pooya Abka is the CEO and Co-founder of Intaker, which develops interactive chat solutions for law firms. Pooya’s marketing expertise comes from previous experience as a digital consultant and his various entrepreneurial ventures, including assisting start-ups from the ground up. He earned a bachelor’s degree in engineering from The University of Sheffield and a master of science in management from Imperial College in London.
In this episode… Sometimes, problems require professional solutions that take more time than people are prepared to sacrifice from their busy lives. The question then becomes: how can businesses adapt to client needs even before making first contact? Can AI help clients find the right business that suits their needs?
The truth is that AI is very much imbued in every technology we use today. However, in business, AI has become a powerful tool that can help bridge the gap in communication between consumers and producers. In a way, companies can reach more potential customers by leveraging AI technology that improves the base client experience. Business automation processes have the potential to revolutionize client communication as a whole.
In this episode of The World of Marketing, Tom Foster Jr. welcomes Pooya Abka, CEO and Co-founder of Intaker. They discuss the enormous impact of AI on technological advancements and business solutions, building rapport with clients through different media communication formats, the pros and cons of automation processes, and understanding the client experience. Pooya also shares the best resources for young CEOs and how to effectively learn from the most common business challenges.
Ben Breslerman is the Senior Digital Marketing Strategist and SEO Analyst at Foster Web Marketing. Ben’s deep understanding of analytics, consumer engagement, and email marketing allowed him to develop his skills in SEO and operations through different leadership positions throughout his career. He earned a Bachelor of Science at Arizona State University.
In this episode… The rapid change in digital marketing trends can greatly affect company strategies. So, what can help your business decide whether or not to invest in change?
As leading search engines develop more specialized features to improve both the developer and user experiences, it’s crucial to know what to look for when adapting your marketing strategies. By understanding the benefits of utilizing Google’s most effective SEO tools, companies can make informed decisions that can significantly increase business discoverability and profitability.
In this episode of The World of Marketing, Tom Foster Jr. is joined by Ben Breslerman, Senior Digital Marketing Strategist and SEO Analyst at Foster Web Marketing. They talk about the benefits of Google’s key search tools, optimization strategies for different mediums, ways to utilize Google’s SEO features, how to make your long-form content land on the first page, and improving end user experience through content optimization.
Business consultant Richard James is the Founder of Your Practice Mastered, LLC, a membership group focused on coaching attorneys and small law firms to achieve better business results and earnings. After purchasing his first small business when he was 25, Richard created a practice to help lawyers build successful businesses and he shares his 30+ years of expertise in the marketing and sales industries.
In this episode… Are you struggling to make time for your family and friends? Does your practice underperform, but you are unsure why? What if there’s a way to change all that?
Lawyers often know very little about running a successful business and they stress when their practice is not performing well. The good news is that it’s possible to build a thriving law firm and take some well-deserved time off without jeopardizing your profitability. Richard James has proven ways to help lawyers build strong businesses and grow their firms.
In this episode of The World of Marketing Podcast, Tom Foster Jr. welcomes Richard James, Founder of Your Practice Mastered, LLC. They talk about key factors of starting a business without any experience, formulas for growth and profitability, how to define and track your business goals, overcoming the challenges of underperforming practices, and ways to live a more stress-free life.
Atiba de Souza is the CEO of Client Attraction Pros, a specialized video marketing company that helps entrepreneurs and businesses attract more clients through strategic and creative video solutions. Atiba has been part of the marketing and tech industries for over 20 years and his passion for creative brand-building has helped companies shape communities for like-minded individuals.
In this episode… No matter the occasion, we are all surrounded by one form of video content or another. It’s an engaging way to introduce a large amount of information, and it can be especially helpful for visual learners. But can that be turned into a powerful marketing solution for your business?
You might be surprised how easy it is to create video content that will leave a lasting impression on consumers. Your business can benefit from planning the type of content based on what is most appealing to your audience. Establishing clear goals that engage with your audience is imperative to any successful marketing campaign, and there are ways to implement those goals in video content for the best results.
In this episode of The World of Marketing, Tom Foster Jr. welcomes Atiba de Souza, CEO of Client Attraction Pros. They discuss ways to create engaging content for your clients through videos, why videos work as marketing solutions, implementing creativity through different strategies, and an important aspect of creating video content. Atiba goes on to share the most notable success stories throughout his career and the key things he learned along the way.
Gary Sarner is the Founder of ROI360+, a marketing company that provides innovative solutions and strategies to businesses with a focus on radio advertisement. Gary’s expertise in the broadcast industry has allowed him to gain a unique perspective on advertising solutions which he now implements to help businesses reach media success.
In this episode… Our private and professional lives are almost completely digital; however, there’s a powerful marketing tool that has been left behind: radio advertising.
Although we may not think about radio as an effective marketing channel, we are surrounded by it everywhere. The radio station playing in the background of a cafe, the subway, or the grocery store is an effective advertisement method that works when people are away from digital distractions. When building a brand, it’s important to understand the market you want to influence in order to reach a much bigger audience. This is done by utilizing all marketing channels, not just the digital ones. Designing a creative message that clearly represents your company’s values can also help leave a lasting impression on consumers.
In this episode of The World of Marketing, Tom Foster, Jr. welcomes Gary Sarner, the Founder of ROI360+. They discuss the hidden potential of radio advertising, how to capture your audience with a clear and creative message, adaptive marketing strategies, how to reach a broader audience through other media channels, and tips on building a successful brand that lasts.
Kim Walsh Phillips is the CEO and Founder of Powerful Professionals, a coaching company that educates entrepreneurs on how to effectively scale their businesses. Kim took her background in PR and branding and integrated it with direct response marketing in a unique representation of the industry’s strategies as a recipe for success for all types of businesses. She also authored The Ultimate Guide to Instagram for Business and The No B.S. Guide To Direct Response Social Media Marketing.
In this episode… Scaling a business is not easy and there are many ways to go about it. But how can you achieve your business goals faster by modernizing your marketing strategies?
Entrepreneurs and companies have much to gain by utilizing the advantages of social media. Combining direct marketing strategies with creative social media outreach can help generate leads, build lasting client relationships, and increase profitability. Not only that, but building a healthy social media program makes your business scaling process exponentially easier.
In this episode of The World of Marketing, Tom Foster is joined by Kim Walsh Phillips, author and Founder of Powerful Professionals. They discuss powerful ways of utilizing social media to scale your business, how to make profitable and long-lasting customer relationships, the benefits of using direct marketing strategies, ways to be creative and engaging on social media, and learning how to get your message and values to resonate with your target audience.
Heather Holloway is the Founder and CEO of Holloway Media Services, a marketing company that provides a wide range of social media solutions. Heather is a certified social media marketing expert. She acquired unique broadcasting expertise by working as a radio and TV producer, which allowed her to explore her career as an entrepreneur and start her own business, the Holloway Media Services company, in 2017.
In this episode… Do you often feel your business is stuck or as if your message is not being heard? How can you reach your business goals without sacrificing precious time and resources?
Heather Holloway believes understanding your audience is key to creating successful advertising campaigns. When done correctly, social media marketing can be a great tool that propels the growth of your business without having to spend a fortune.
In this episode of The World of Marketing, Tom Foster Jr. welcomes Heather Holloway, Founder and CEO of Holloway Media Services. They talk about how the laws of good marketing have survived throughout the decades, how to channel the power of social media for business growth, effective ways to stand out amid fierce competition, how to elevate your social media presence by understanding your audience, and advertising techniques that can propel your business to the next level.
Jason Abraham is the Owner and Vice President of Hupy and Abraham, S.C., an award-winning personal injury law firm. As a personal injury attorney, Jason has 30 years of experience in the legal field, earning numerous awards for his work. Jason earned a Juris Doctor from Marquette University Law School in 1992 and a Bachelor of Arts from the University of Wisconsin in 1989.
In this episode… When considering your marketing approach, it’s important to have a clear goal in mind. Even though the path may not always be clear, success can still be achieved by understanding the key components of leading marketing strategies.
Some people might arrange these components in a list and call it a recipe, but to Jason Abraham, long-term success is much more than that. Developing mental fortitude is a crucial step toward planning for your business growth. As you are set on the “big picture,” it’s important to understand the challenges that come before and after success, and how to overcome them.
In this episode of The World of Marketing Podcast, Tom Foster Jr. is joined by Jason Abraham, personal injury lawyer, Owner, and Vice President of Hupy and Abraham, S.C. They talk about the evolution of marketing strategies, how utilizing marketing channels can present different opportunities, realistic approaches for long-term success, and how to be creative in a marketing team environment.
Alex Valencia is an entrepreneur and the CEO of We Do Web, an online marketing firm that provides customized and affordable SEO solutions for businesses in the legal and medical industries. Alex’s passion for content strategy and digital marketing drove him to create We Do Web to revolutionize content and marketing strategies for law firms and medical professionals.
In this episode… In a fiercely competitive marketing world, businesses are pressured to stand out and make a lasting impression on consumers. So, how can you start building trust with your customers and your brand’s reputation?
Alex Valencia strongly believes that content is king. By creating organic web content, businesses can increase their traffic and build a brand that represents the core values that resonate with consumers.
In this episode of The World of Marketing, Tom Foster welcomes Alex Valencia, CEO of We Do Web. They talk about creating an effective brand reputation by leveraging the right web content and marketing strategies, the importance of utilizing content velocity, increasing traffic through organic content, and tips on avoiding content cannibalization.
Brian Wallace is the Co-founder and Partner of Foster Wallace, LLC, a Kansas City-based law firm specializing in personal injury cases. Brian graduated from the University of Missouri with a Juris Doctor degree and went on to become an associate and, later on, a shareholder at a local law firm. His long-time friendship with Michael Foster sparked their entrepreneurial journey that resulted in the creation of their law firm.
Michael Foster is the Co-founder and Partner of Foster Wallace, LLC. After obtaining his BAA degree from Duke University, Michael attended the University of Missouri-Kansas City for his Juris Doctor degree. His career as an attorney presented him with unique opportunities that made a lasting impact on communities and people alike. Michael started a local law firm with his long-time friend and colleague, Brian Wallace, where he works as a personal injury attorney.
In this episode… Entrepreneurship can be a difficult road to travel, but it can be equally as rewarding. So, how can you ensure you are fully prepared to take the next step in your business?
Your business ideas may require professional help, but for small businesses with a budget, this is not always feasible. However, investing in the right marketing solutions that fit your needs can help you save time and money while keeping your business competitive and relevant to consumers.
In this episode of The World of Marketing, Tom Foster Jr. is joined by Brian Wallace and Michael Foster, the Co-founders of Foster Wallace, LLC. Brian and Michael are Partners and practicing Attorneys in their law firm, as well as friends, which makes their journey all the more unique. They talk about the personal and professional journeys that brought them together, the challenges of starting a law firm, successful marketing strategies, and how they stay true to themselves in a competitive world.
Some people may make it look easy, but no one just wakes up and instantly becomes a distinguished attorney and owner of their own practice. In reality, it takes an immense amount of planning, strategy, discipline, hard work, flexibility, and motivation to make that dream happen.
That’s why I’m really excited to introduce you to Nicole D’Ambrogi, owner and founder of San Diego Legacy Law. Nicole is a real inspiration, and I think you’ll get a lot out of the stories she shares with us in this episode.
From a childhood spent “playing court” to an adult life marked by intense challenges, Nicole has used her life experiences to shape her impressive career path, achieve her goals, and improve the lives of others around her. She never “forgets the human.” And I think that’s clear in everything she does—whether it's working with estate planning clients, doing pro bono work with veterans, or focusing on her family.
In this episode, Nicole recounts her own incredible journey to success, and you don’t want to miss out. It just goes to show that, when you’re laser-focused on the right goals, you can achieve anything you set your mind to!
Timestamps:
0:00 Introduction
2:52 Nicole’s Origin Story
8:52 Tom’s Tangent
9:58 A Storied Past
16:14 Nicole’s Philosophy in the Making
How do you find the true value of potential cases right off the bat? This was a question unanswered until Dirk Derrick came to the field. He changed the landscape by answering that and other questions that long went unanswered in the ecosystem of personal injury law. For example, just look at what Dirk’s firm claims:
“The DLF focuses on personal injury law exclusively. Everything we do for our clients is to obtain the true value of the case faster. This involves working at night with focus groups to determine the community’s thoughts on facts, issues, and laws concerning specific cases and then using those findings to obtain the real value of the case, often without the need for litigation.”
Marketing like this, and resolving an age-old debate within his clientbase, brought Dirk to the success he sees today. Check out the episode to hear how it happened. And, if you’re looking for ways you can transform your marketing, try this.
Timestamps:
0:00 Introduction
1:12 Dirk Derrick's Website
2:51 How Dirk Changes the Landscape
10:02 What Dirk Holds True
14:54 How Dirk Makes It Work
17:55 The Southern Attitude
In this episode, I sit down with Rem as gives us an exclusive pre-game report and explains what modern podiatry practices can do, even in times of uncertainty and challenge, to succeed. And he gets us pumped up about the strategies and systems that not only make that success possible, but actually make it easier than what you’re probably already doing!
Rem also talks about something that too many podiatrists shy away from: how and when to sell your podiatry practice.
If you have ever considered this possibility, or if you have some questions about how to do it in the future, you need to check out this episode.
Knowing when it's time to sell your practice is something that should be on your mind from the day it began. There is no need to be concerned, because at Top Practices, we have a network of practitioner entrepreneurs who’ve done their part, make this change and live the dream - by doing the right things at the right time - The right time, and the right people to help can bring you to where you need to be, when you’re ready. In this special episode of the World of Marketing, we have Rem Jackson, John Leardii, Tina Del Buono, Peter Wishnie, and our own surprise guest Jessica Taveras pitching in.
A bit about Top Practices and this event:
“Since 2007, hundreds of doctors and their teams have joined the Top Practices Marketing Mastermind Group and transformed their practices into the profitable, efficient, and enjoyable practice they desire. Through effective marketing, these podiatry professionals have been able to fill their reception rooms with exactly the kinds of patients they want to see. More than that, they have reclaimed their nights and weekends. They no longer live like they work for their practice. Instead their practice now works for them, allowing them to better serve their patients, lead their staff, and care for their families”
Check out this episode if you have ever considered this possibility in your future. Certainly having a deluxe SEO optimized, fully functional, wide bandwidth syndicated website helps your cause too. If you are not convinced yet, just review the successes we have seen from our partners who saw their opportunity and took it. Not to mention game changing support. Real people, real care, real results.
Timestamps:
0:00 Introduction
0:54 When & How To Sell Your Practice
2:16 Bonus Face To Face Session
4:25 What Is The Value of This Event?
6:05 Peter Wishnie On Why To Sell Your Practice
9:07 John Leardie on Preparing To Sell Your Practice
14:25 Event Overview
16:19 Diligence is Not For TheFeint of Heart
Jeremy Weisz has been in the podcast industry for decades, and he’s learned a thing or two about doing it right. He joined us this week to tell us how it’s done. Utilizing a giver’s gain philosophy, Rise25 developed a proven strategy by creating life-changing relationships using a podcast. Tune in to learn more about how you can improve your podcast.
Timestamps:
0:00 Introduction
2:20 Jeremy’s Podcast Philosophy
4:41 B2B Podcasting
10:39 Episodes You Should be Creating
16:20 The Importance of Quality Equipment
21:22 Prioritizing Your People
26:44 How Rise25 Came to Be
30:30 Arewealiens Origin
32:03 Top 3 Podcasting Priorities
Nicole Barnett has been in the legal industry for nearly a decade, and if there’s one thing she learned, it’s that attorneys need marketing help. That is why she created Law Prophet to turn your social media account into a referral generating machine… and it works for any attorney in private practice. No, this doesn’t mean it’s time to dance down the hallways for Tik Tok , it means taking a tried and true approach to your brand marketing that gets you the quality cases.Check out this episode to learn all about it.
Timestamps:
0:00 Introduction
4:24 What Law Prophet Does
7:46 A Practical Social Media Approach
10:30 How Attorney Marketing is Unique
17:43 Skillset Divide In The Attorney World
21:21 How To Reach Nicole
26:44 Tying It All Together
Foster Web Marketing and Ruby have been partners through much of the age of digital evolution, and we’ve seen an accountable growth in demand for marketing essentials - both of which our two industries provide. In recent news, Ruby has launched a new multichannel website, designed with precise articulation - a testament to the importance of well thought out web design. Check out the episode to learn what Emily Sandison and Matt Lurie of Ruby have in store.
Timestamps:
0:00 Introduction
2:23 Ruby’s New Website
7:45 What Ruby Provides
11:26 A Little About Marketing
18:22 Ruby’s Connectivity
19:48 Ruby’s Take on Artificial Intelligence
23:14 Advice on Growing Web Pressure
27:06 Finding Your Avatar
34:58 Ruby’s New Web Channel
Web Marketing is constantly evolving, and live chat has found a role that’s become integral to your website’s ability to convert leads. That’s where Intaker comes into play, and Joseph Ruotolo joined us to explain how an innovative approach to live chat using A.I. and video in the legal and entrepreneurial world has changed the game. There are plenty of ways to do live chat the wrong way, that’s why Intaker has stepped in to do it right.
I really enjoyed speaking with Joe and hearing his story and how he got started with Integrator. Listen yourself and see if you become just as inspired as I was.
Timestamps:
0:00 Introduction
3:45 Intaker Summarized
11:25 What Makes Intaker Unique
15:47 The Foundation of Intaker
23:14 Taking Risks In Opportunity
27:44 Joe’s Life Philosophy
30:40 The Trust Building Process
34:58 The FWM & Intaker Synergy
39:33 What It All Comes Down To
43:27 Intaker’s Integration With DSS
Check out integrator at www.integrator.com to get a demo.
Understanding your perfect client is the essential exercise in creating a self sustaining business. Luckily, Dave Frees has seen it all - helping countless businesses find their perfect client and delivering on how to generate leads with this information. Typically you would have to get this kind of insite from Business Black Ops, but Dave joined the World of Marketing to share some of his tried and true knowledge on operating a successful business.
Timestamps:
0:00 Introduction
2:49 First Step in Understanding Your Perfect Client
5:38 Top 3 Tactics In Understanding Your Perfect Client
17:59 What is a Force Multiplier
21:14 Example of a Force Multiplier
25:07 Understanding and Enacting The Art of Persuasion
30:42 Prove What You Preach
32:21 Become More Persuasive In Your Life And Marketing
Infamous estate planning attorney Dan Ruttenberg, who is also Tom’s attorney, is a prime example of someone that has used unconventional marketing to great effect. In his years of experience, he has insisted on doing things his way, and it’s worked for him—big time. Dan has never relied on SEO or his website to bring him new clients. Instead, he’s an old school networker. He’s someone to look to if you want to see how long-term success can result from utilizing your passions in your marketing, and he’s someone that knows what it takes to establish an ever-developing community that draws in business. Watch this episode to find out how he does it and how you can, too.
Timestamps:
0:00 Introduction
3:03 Unconventional Marketing
5:55 Poker Players Who Care Charity
13:17 People Work With People They Like
18:10 Community Based Marketing
19:14 The Giver’s Gain Concept
24:13 Dan’s Automatic Review Program
26:41 “Ad Hoc Review”
In this episode of the World of Marketing, Great Legal Marketing’s Charley Mann flips the script for us and interviews Tom on his path to becoming the founder of FWM. Taking a step back from things is not always easy. But, with help from the tried-and-true experts taught and cared for by Tom, the enterprise continues to operate. Learn all about Tom’s transition from CEO to Founder in this special episode.
Timestamps:
0:00 Introduction
4:25 The Entrepreneurial Operating System
6:36 You Can’t Do It Alone
10:23 The Role of a Founder
18:22 Dynamic Shift at FWM
27:32 Relying on Your Experts
37:11 The DSS App
Van Smith is a veteran attorney that took matters into his own hands when he saw opportunities present themselves in his career. Van Smith’s philosophy and entrepreneurial spirit are what made him the success he is today. He has a unique and brave marketing approach, and he joined us in this episode of the World of Marketing to tell us how he does it—and how you can, too.
Timestamps:
0:00 Introduction
1:07 Van Smith’s Origin Story
18:05 Why Smith Strong
22:24 How Van Smith Chose His Area of Law
26:42 The Influence of Bob Battle
39:10 The Joy in Marketing
41:07 Billion-Dollar Marketing Idea
John Gayle and Tom go way back, even before FWM existed. In this episode, Tom and John give a blast of the past and discuss the complexities of Lemon Law. What is Lemon Law? It’s something John has fought hard to keep in place in his ongoing mission to protect consumers.
Timestamps:
0:00 Introduction
1:28 The Way Things Were
4:39 Lemon Law Explained
6:26 How To Handle Debt Cases
10:51 Credit Reporting Agencies
15:00 Inflation of Car Prices
20:30 2 Remedies Under Lemon Law
Nate Amendola’s refreshingly holistic approach is one thing that helps him find true purpose in what he does as one of the top criminal defense lawyers in Massachusetts.
To achieve his outward goals, though, he had to look inward. He found major inspiration in two books—The ONE Thing and 10% Happier—and found resolve in his practice of meditation. Tom had a similar experience with a life-changing book, The Power of Now, and he understands how much one book or one idea at the right time can change your life.
In this episode, Nate and Tom dive deep into some introspection and talk about what has given them the tools to rise up and succeed.
Timestamps:
0:00 Introduction
3:44 Nate Amendola’s Genesis Story
4:54 The ONE Thing
7:55 The Sober Lifestyle
11:45 The Power of Buddhist Meditation
18:57 10% Happier
20:41 Tips for Beginning Meditation
24:25 The Power of Now
28:38 Finding Purpose in What You Do
42:11 Why Choose the Sober Path
Rob & Kennedy are the “Email Marketing Heroes,” and they joined us this week to talk shop about all things email marketing. Are you familiar with these guys? If not, you’re definitely going to want to tune in.
Rob Temple describes himself as a “hypnotist, marketer, and penguin lover.” Kennedy describes himself as a “psychological mind reader, creative, and theatre lover.” Together, they have proven that they know a thing or two about email marketing, and it is evident in their successes, both on the stage and off.
You can’t make this stuff up! But I think you’ll definitely learn something useful—and maybe even become an email marketing hero yourself.
Join us in this episode as Rob & Kennedy share their unique perspective on email marketing.
Timestamps:
0:00 Introduction
1:14 Rob & Kennedy’s Background
4:46 The League of Marketing Heroes
7:54 What Makes an Email Effective?
11:46 The Key to Good Engagement
16:17 A Framework You Can Use
18:59 How Membership Works
24:30 Rob & Kennedy’s Most Successful Campaigns
In the wild wild west of marketing, the aesthetic of your content is top priority when it comes to conveying your message - and converting prospects. Eric Bakey knows the drill. He started in the army, then worked in construction, only to find himself wanting more out of life. That is when he began to make his imagination realized and start his cartoonist career. He has learned that the industry needs someone like him, who can take what you envision and create something that sells.
Tune into this episode to learn about Eric Bakey and how
- You can market yourself with aesthetics
- You can create a marketing blueprint to guide your business
- A detailed plan allows for exponential growth
- Cartoons make an impact
1:34 How Eric Became a Cartoonist
5:20 The Cartoonist Industry Explained
9:07 Cartoon Project Development
15:29 The Riches In Niches
20:41 How To Reach Eric
One thing that’s clearly true to life is that we learn as we go. Twenty years ago, both Tom and Chris were coding websites in Dreamweaver. Now, in this era of web marketing, they both weave dreams in new ways. What they’ve learned for sure is that web marketing isn’t as simple as building a website and calling it a day. There is an art and a science to it, and it requires continuous effort that should not be ignored.
The key to your success is making things easy for you. That’s a goal Tom and Chris share, and it’s something they’ve learned over years of experience.
That’s also why DSS was built by Tom’s own hands, but has been extensively refined to adapt to the internet today. Learn more about what DSS can do for you here.
Timestamps:
0:00 Introduction
1:50 Humble Beginnings
5:07 The Art & Science of Web Design
9:54 Allowing You to Be the Quarterback
15:32 The Ever-Changing Landscape of Websites
18:40 Work-Life Balance
When SunTrust and BB&T banks merged into Truist Financial Corporation, nobody knew how the pendulum would swing. People were uncertain, and some of them were outright worried. However, through it all, Mike Metz remained a compassionate partner that had FWM’s back. Who knew a banker could actually be considerate about your business’s ambitions? Mike joined us this week to discuss:
- The Truist merger
- How Truist has helped FWM
- Why you need a banker you can trust
- How a financial plan can enact your ambitions
- Truist’s wacky yet memorable advertising
Having a companion with your best interests at heart can change the game and give you unexpected comfort in challenging times. Truist has proved this merger is no inconvenience; it is an opportunity for growth.
Timestamps:
0:00 Intro
2:14 The Truist Merge
6:07 The New FWM Building
8:18 The Importance of Community
12:53 Having a Banker on Your Side
15:12 The Sales World of Banking
22:15 Truist’s Attention Grabbing Ads
As you get older, it is integral that you take your insurance into consideration. You cannot let your life insurance plan fall by the wayside!
In this episode of World of Marketing, Keith Burgess joins us to discuss all the ins and outs of life insurance and what you need to do to secure yours. Keith shares a ton of insight as he lays out the 3 primary options:
- Term Life Insurance
- Permanent Life Insurance
- Long-Term Care Insurance
If you don’t have life insurance at the moment, you won’t want to miss this one. Keith Burgess will explain exactly why you need it, how it helps, and all that can go wrong if you don’t have the right plan for you.
Timestamps:
0:00 Introduction
1:14 Keith’s Background
4:46 Life Insurance Is About Family
6:08 Term Insurance
6:35 Permanent Insurance
6:46 Whole Life Insurance
7:14 Variable Life Insurance
10:44 Finding The Right Insurance For You
16:01 Biggest Life Insurance Mistakes
21:18 All About Long Term Care
26:16 The 3 Main Types of Life Insurance
Finding real talent comes down to a science. And, depending on who you hire, how to manage them does, too. Our guest this week is Jay Henderson. With his Real Talent System, he is someone that is dedicated to providing a scientific workforce analysis strategy that provides solid results. With this test you can:
- Pinpoint your best leaders and managers.
- Target specific employees for executive selection and promotion.
- Develop the best plan for leadership succession.
- Gain insight into how to best restructure your workforce.
- Understand how your top teams get the best results.
- Predict how your best workers will perform at a higher level.
We at FWM utilize the Real Talent System (or what we like to call the “Jay Test”) for everyone here. It allows us to help our clients, like Nate Amendola, realize the one thing. Tune into this week’s episode to learn all about hiring the right people.
Timestamps:
0:00 Intro
2:59 Origin of the “Jay Test”
5:28 How the “Jay Test” Works
9:38 The Personality Window
12:21 Behavior Profiling
15:32 Goal-Oriented Hiring
17:34 The Road to Money
19:48 Success Is Found in What Is Real
20:02 The 3 Perspectives
21:30 Sustainable Change
28:55 The 8 Components of Flow
30:38 The Jay Tracker
32:00 Apply the Templates
You and your team are fully capable of making impactful sales videos that help your bottom line—without hiring anyone. And you can have fun with it!
Attorneys and doctors are typically seen as buttoned up and serious, so setting yourself apart with a little fun can make a huge difference. If you can find the humor in it, you can find a unique and engaging way to connect with your audience. Just one really great video could even garner serious results!
Still skeptical? Don’t count comedy out just yet.
Joseph Wilkins has found the tried-and-true formula for creating funny sales videos that sell. It’s not necessarily easy to get it right every time. But, hey, there is hope in the world—believe it—and comedy has a way of touching hearts and attracting attention.
Joshua Lenon knows a lot about enhancing law practices with technology. That’s because he’s the Lawyer in Residence over at Clio, and he spends his days finding ways to get lawyers and tech companies working better together. You’d be hard pressed to find anyone out there more knowledgeable on the subject than this guy!
But, while Joshua always has incredible insights to share with us, the coolest part about today’s episode is that he came to us armed with super-fresh, real-world data from Clio’s 2021 Legal Trends Report.
If you’re not familiar with Clio’s annual Legal Trends Report, you’re definitely in for a treat.
This is incredible stuff—the kind of knowledge that you can really use to improve your life and your business in measurable ways!
Watch this episode of the World of Marketing now to learn more about:
0:00 Intro
1:08 Growth Overnight
3:21 Joshua's Background
8:13 Legal Trends Report
10:08 Law Firm Variability Bell Curve
15:12 Things Lawyers Have In Their Favor
19:12 Take Advantage of Conveniences
23:48 Proper Time Management is Key
26:58 Discounts Are Habit Forming
31:01 Proper Outsourcing is The Way To Go
36:33 Times Are Changing -- Get Excited
36:55 Clio & DSS Integration
38:40 Clio Software Can Change Your Life
There are people out there who have millions of followers on social media. They're also making millions of dollars, all while doing nearly the same things you're doing—well, almost. They're flying first class and never looking back. If you want to achieve that level of success, you have to step back and recognize some important truths.
Newsflash—IT'S ACTUALLY NOT DIFFICULT. It begins with an inward look toward what is important. It starts with you, your family, and getting your priorities straight. Only then can you look outward and determine the steps you need to take to become the successful self you know you can be.
Kim Walsh Phillips has walked that path, and she's honored us this week with her story on how she made it—and she's telling you how you can too.
It's not every day a business owner and self-marketer ends up influencing a million followers, but Kim has earned it. I'm not one to overstate the facts, and as a marketer myself with similar goals, her message speaks to me. I think it will speak to you, too. After all, we're in this together as we strive toward success and true inner meaning in what we do.
Let's kickstart 2022 right with some proper motivation!
2:41 Moment of Realization
3:52 Digital and Online Doesn't Work? Explain THAT
4:26 It is about HOW YOU USE IT
5:21 Big Social Media Lessons!
7:39 Secrets To Effective Social Media Marketing
8:34 Being Clear With Your Messaging
10:58 Kim's Intake Process <- You will want to hear this
12:40 The Most Amount of Results In The Least Amount of Time
15:05 Repurpose What You’re Already Doing
15:57 Define it Before You Refine It
17:09 Kim's Niche and Finding Yours
Alex Frees is the son of a mensa, and it shows. He’s been able to bring his company, Credit Suite, from a 5 million dollar to a 15 million dollar company. Yes, he tripled it. He hasn’t done it alone though. He has used his connections and support from the tried and true successors in addition to his own genius to make that happen. Tune in to learn how he did it, we promise you will learn something new.
Watch this episode of the World of Marketing to learn more about:
2:42 The influence of elder geniuses
4:18 Why Credit Suite and finding meaning in your work
7:52 The growth of Credit Suite and Alex’s role
13:36 The biggest marketing mistake of complacency
17:19 Identifying your complacency
21:08 Alex’s biggest marketing victory
24:54 The Funding 30 Challenge and its massive impact
Have you ever flexed your brain so hard that you actually understand how Google works? Yeah, me neither, but Jamie Kelly (aka “The Professor”) has, and in this podcast, he’s going to do it to your brain too. But don’t worry, it will be well worth your time. We all know that we are at Google’s mercy when it comes to SEO, but if you tune into this—really tune in—you will learn some things that very few people know. Think you can keep up? I KNOW you can.
Watch this episode of the World of Marketing to learn more about:
- Local SEO execution
- How to manage review generation
- Why you need accuracy and consistency in your local citations
- Youtube integration
- The impact of written content
- How to establish a production schedule
- The 4 major elements of content
- Importance of page headlines
- Intricacies of internal linking
- How to streamline your social media efforts
Take breaks if you need to because it is a lot to take in! But be sure to watch the whole thing—you’ll be glad you did.
On this week’s episode of the World of Marketing, Chris Mullins is here to put it to you straight. Depression is rampant, and it’s not being taken seriously enough. Sometimes, you don’t even notice you have it yourself—that’s why we need each other. It’s also why Chris is passionate about eradicating the factors contributing to this disease.
Here’s what Chris has to say about how she manages it, how it’s impacting your business, and how to begin fixing it:
- Trusted clients (managing partners, lawyers, intake specialists, etc.) share with me privately about their struggles with depression, mental health, and feeling like they aren’t good enough. Suicide rates for lawyers are now at an all-time high—overtaking dentists who used to rank at the top of the list.
- I can relate. I struggle with depression and trauma.
- Intake specialists, lawyers, and law firm staff struggle greatly with mental health, but NO ONE IS TALKING ABOUT IT AT THE LAW FIRMS. NO LAW FIRMS THAT I KNOW OF ACROSS THE COUNTRY TALK ABOUT IT ON A REGULAR BASIS TO HELP THEIR TEAM MEMBERS GET THE SUPPORT THEY NEED. I want to help bring even more awareness to the link between depression and suicide and encourage law firms to take steps to address this critical issue—even if it’s a slow start for them. They need to be encouraged to just begin.
- My private clients vent to me about this. I coach and guide them with the cultural changes they need to start making, and I keep it simple so they will just begin to focus on this epidemic.
- Of course, it goes without saying that providing this type of support and help to all team members will absolutely help with staff retention as well as performance.
Watch the episode to get an inside look at the war on depression as Chris and Tom admit to battling it themselves. This is an interesting one you don’t want to miss!
Resources:
- Nami.org
- Recoveryinternational.org
- Crisistextline.org text 741 - 741
- Lawyersdepressionproject.org
Growing a podiatry practice - that's what Jessica Taveras has accomplished once over the course of 13 years, and it's an experience of tremendous value. She’s here with us today to tell us how event coordination, community building, and proper marketing accomplished that task. Jessica was an essential part of what got Dr. Peter Wishnie across the finish line, and here to help you make it there too in this episode of the World of Marketing.
We cover:
- The 4 Pillars of Marketing
- Why you need a marketing director
- The dynamics of hosting events
- How to build a community
- Event marketing essential tips
Steve Richardson has been at it a long time; he walked through the minefield and came out thriving. This week, he’s joining us on the World of Marketing to tell us how he managed to form a perfect practice and now coaches attorneys. Join us as Tom and Steve sit down to discuss how he does it and how you can do it too. Tune into this episode to learn about:
- Steve’s coaching and his advice
- Getting Off The Hamster Wheel (Steve’s new book!)
- Getting in control of your time
- Steve’s SEO Strategy
- Steve’s advice for your website
Steve Richardson has been at it a long time; he walked through the minefield and came out thriving. This week, he’s joining us on the World of Marketing to tell us how he managed to form a perfect practice and now coaches attorneys. Join us as Tom and Steve sit down to discuss how he does it and how you can do it too. Tune into this episode to learn about:
- Steve’s coaching and his advice
- Getting Off The Hamster Wheel (Steve’s new book!)
- Getting in control of your time
- Steve’s SEO Strategy
- Steve’s advice for your website
You might’ve heard Susan Berkley’s voice before because she’s the signature voice of AT&T and the branded telephone voice of Citibank. She’s our guest this week on the World of Marketing and she’s here to tell you about the world of voice acting and how she made it big. She’ll also tell you about the power of your voice, and the 4 vocal influence types. Tune into this episode and maybe you learn yours.
In this episode we cover:
- The 4 vocal influence types
- How to get into voiceover work
- Susan’s story and how she made it big
- The craziest voiceover gig Susan ever did
- Susan’s biggest marketing mistake
0:00 Introduction
2:49 The 4 vocal influence types
7:55 Getting into the voiceover business
11:48 The craziest voiceover gig Susan ever did
13:23 Financial viability of voiceover
16:45 How to get started in voiceover
18:29 Susan’s biggest marketing mistake
22:17 Masters of the spoken image
My best buddy and mentor, Ben Glass, texted me one Saturday morning with a link to a podcast called Built to Sell Radio. They were interviewing the owner of a marketing company and compared his firm to FWM. I was intrigued and immediately tuned in and headed out on my 3-miler walk. As I listened, I was blown away by the similarities between us.
So, am I seeing double or what? Wesley Mathews is another entrepreneur who grew his company, High Level Marketing, out of nothing and made it big. Wesley changed the game when he decided to create websites using his own proprietary CMS—and he built an entire business that he eventually sold.
That's smart business, so I invited him to be a guest on my podcast to tell us how he did it. It’s a fascinating story, and it will provide insight into how you might do the same thing with your business. We can all learn a lot from Wesley.
I also feel like I made a friend for life!
Here’s what we discuss:
- How Wesley found success
- WordPress vs. proprietary systems
- Finding a niche for your business
- How to maneuver through the corporate world
- When you should sell your business
The World of Marketing is back, and we’re interviewing Dr. Christopher Sendi, MD on depression, obesity therapy, and ketamine infusions—huh??
Dr. Sendi is a fount of medical knowledge, and he’s here to clear up any misinformation you may have heard about ketamine treatment and teach you the real facts about how this important breakthrough works.
Tune into this episode to learn:
- How mental illness affects the brain
- How depression can be treated
- The truth about ketamine and infusions
- How obesity can be treated
- How Dr. Sendi found his way and became a healer
- How you or someone you know and love can get help too!
When I first started my company I didn’t have anyone but myself to manage my finances. Somehow I managed, but it wasn’t until I hired my CFO Buster that I got my accounting in order. That’s when I realized that I had a massive gap in my business that could’ve threatened it’s very existence
If you think you have that gap, then Kahuna could be exactly what you need to get your business flourishing. In this Podcast, we discuss everything that goes into their business as well as everything you need to get your accounting in order. Frank and Andy have been doing this for decades, so they know what they’re talking about. Tune in and learn, you won’t regret it.
0:00 Tom introduces Frank & Andy
3:17 The history of Kahuna
13:40 How to use accounting as a tool
15:44 The 5 essentials of business owners
17:57 How accounting makes you a better marketer
23:43 Starting a business: then and now
26:09 What Kahuna provides
30:06 Accounting horror stories
38:02 Discovering Accounting Assessments Special Offer
40:37 Closing Remarks
So many people like you provide excellent services and truly care about their clients. But sometimes, we don’t see what’s right in front of us. This can cause issues, and you could be missing out on opportunities because of it. Luckily none of us are alone; we can reach out and get help from others who can fill in the gaps where we are weak.
That’s why Foster Web Marketing and Ruby have partnered to provide the best web marketing experience you can find on the internet today. In this podcast, you’ll learn how Foster Web Marketing’s philosophy in tandem with Ruby’s excellent phone and chat answering services have helped our clients and others find great success and perfect lead-client acquisition.
Tim is becoming a podcast regular on the World of Marketing because Ruby’s services provide exemplary results.
0:00 Tom introduces Tim
3:25 Horror stories in communication
6:21 What do most people crave?
7:49 What are the MOST important types of content for your website?
12:18 Attract, Convert, Retain (hammering this one home as always)
16:26 The essentials of a mobile presence
18:08 Why you can’t rely on just SEO
23:44 The benefits of working with Foster Web Marketing and Ruby
I’ve been lucky to work with a number of incredible people over the years, and one of the biggest wins is having our very own Gretchen Upright on the team! I’m so lucky to have her on this journey with me, and I’m so excited for her to join me on this episode as we go through FWM’s history, the history of websites on the Internet, and the Internet today.
We’ll also discuss some of the top questions we get about website design:
- What are some common mistakes people make?
- What is the difference between UX and UI?
- If you had to narrow it down, what are the top three things people should focus on?
Learn the answers to these questions and much more on this special episode of World of Marketing!
0:00 Introduction
1:32 Origin story
6:13 How to delegate
8:45 The original FWM website
12:01 How websites have changed over the years
14:18 The biggest mistakes people make with their websites
20:14 List of free image provider sites
21:31 The difference between UI and UX
22:42 Attract, convert, retain
26:21 Abiding to our google overlords
32:58 What has evolved over the years
35:51 How to get to page 1
40:22 Closing Thoughts
I’m a fan of the fantastic clients that Great Legal Marketing has referred to FWM over the many years I’ve known Ben Glass & Charley Mann. Ben and I started our respective companies together and have grown them like partners over the years. We have created, by accident, a great community of lawyers that are both GLM & FWM clients. Those of you who are part of that know what I mean. GLM provides lawyers that own a law firm with an enormous amount of fundamental, foundational, essential knowledge—logistics, operations, processes, marketing, and coaching. FWM is the “toolbox” and digital marketing aspect of the relationship.
So I was happy to have Charley Mann as my guest on the World of Marketing! He’s my buddy— we always have a good time, and this was no different. Watch or listen to Charley and I discuss GLM’s new “Hero & Icon” program that coaches lawyers out of the trench they are in now to the success model they can be in, like many others in the GLM Hero & Icon program.
Here’s what we cover in this podcast:
0:00 Meet Charley Mann
2:24 Helping lawyers out of the trenches
4:00 Properly projecting success
6:14 Be honest with yourself
11:08 Recognize what you don’t know
15:18 Finding time for what you want to do
17:54 Great Legal Marketing has a plan
27:16 The Great Legal Marketing Journey
30:10 Hero vs. Icon
34:03 Internal Honesty
36:53 How to get in contact
Enjoy, and all the best,
Tom
Everyone’s worst fears are speaking in public, asking for the sale, asking for a raise, asking for the job, asking to get married!
It’s all about communication.
In this episode of World of Marketing, I interview the lovely Carol Moore of Carol Moore Presents. Carol is a public speaking coach who realized the great need for communication coaching. She helps many professionals, including lawyers and doctors, and has devised several tactics to keep them engaging and confident.
Nobody said public speaking would be easy. Even the pros have to practice these skills to perform on stage. It’s easy to let fear drag you down, but it’s much easier to fight off the fear after learning about these tactics.
Here’s what we cover in this podcast:
0:00 Meet Carol Moore
1:25 How to speak bravely
3:06 How it all started
5:56 How to coach people to speak in public
8:43 Affirmations to get you pumped
10:46 Advice for you lawyers out there
14:56 Recovery mechanisms
17:54 How to focus on certain people to make it easier on yourself
25:45 How to fix a conversation that goes awry
Enjoy and all the best,
Tom
In this episode of World of Marketing, I interview Tim Bedford of Ruby, the leading live virtual receptionist and chat company many of our lawyers and doctors use to answer their phones and respond to web-based chats.
I talk to Tim about how Ruby does things differently to make sure you get only the best clients (and those who aren’t don’t waste your time).
Ruby is a great resource for many of our clients. From solo practices to big firms, all enjoy the benefits of having their phones and chats answered so they can focus more on their businesses.
Here’s what we cover in this podcast:
0:00 Introduction of Tim Bedford, Ruby.com.
2:29 Tim breaks down for me exactly what Ruby does.
5:49 Quality Services Here. Tim tells me how they answer the phones.
9:46 Going Virtual? How has COVID affected answering the phones?
11:33 Why Use Ruby Over Hiring Your Own Receptionist? (I learned a lot here.)
16:27 Getting Quality Leads. Ruby will qualify your calls, so your time is not wasted.
18:38 Automate to Save Time. We talk about how NJ solo attorney Steve Richardson uses Ruby to automate his intake.
21:43 It’s Worth It. OMG, it’s really not that expensive at all compared to a full-time employee, but you be the judge!
25:55 How to Work With Ruby. Tim tells us how to engage and get started right away.
Enjoy and all the best,
Tom
Hey folks! This is gonna be a GREAT one for those who want to know how to automate their business, so the traffic grows as well as the leads.
My good buddy Steve Richardson is a solo attorney practicing in New Jersey, and he’s been a DSS Power User for 11 years now, so he’s here to share his tips and tricks on how to get the most out of DSS and your website.
Finding new clients is a grind, but Steve has created a system to make that much easier.
Watch and listen to what he does! (link to video)
Did you know DSS is integrated with a number of third-party applications that save you time and effort, all while creating a better user experience for your prospective clients? In today’s episode, learn how:
- Steve uses DSS to generate content to attract his perfect client
- DSS integrates with Ruby to create a better user experience when prospective clients call
- DSS integrates with CLIO, so the client information flows right into his case management system and process
- Steve has refined his process over the years to scale up
Find out what Steve does and how he does it on this great edition of World of Marketing.
John Griffith is a family man and incredibly successful personal injury attorney. Not only that, but he could take you on in Brazilian jiu-jitsu while singing perfectly on key. This is just a taste of what Tom and John bring to the table. In this episode, learn about the marketing strategy and tactics behind his firm’s success and John’s creative ways to get more qualified referrals.
Tune in to learn how:
- COVID-19 impacted John’s firm
- A referral program can be an essential system for law firms
- John serves as the Tennessee Trial Lawyers Association President, and what he does
- John handled his biggest marketing mistake and his biggest marketing success
Ty Crandall went from simply being curious about financial reform to founding a multimillion-dollar company within a matter of years. In this episode, learn how Ty used daily proficiencies, book writing, and Business Black Ops to create the company he has today. Tune in to hear about:
- How Ty found success
- How you should tackle every day to stay proficient
- Why writing books can be an essential boost to your brand
- How to take on public speaking
Every year can find a revolution in marketing tactics, yet the staples do remain. Mitch Jackson has been a master marketer from the very beginning, and he’s found significant fame because of it. Learn how Mitch became famous and the marketing tactics he and Tom suggest you utilize this year. Tune into this podcast to learn:
- How Mitch became famous
- Why you should embrace networking technology
- How connecting to a community can bring in business
- How to approach digital marketing in 2021
Brad Parker found his way on his own, and now he finds himself running one of the most successful Personal Injury firms in his region. Tune into this episode of the Word of Marketing to learn:
- How you can pave your way to a thriving law firm
- How finding quality cases can be essential to your brand
- How to network in the modern age (and during COVID-19)
- How your core values can be the roots of your success
Your website’s page speed has always been a priority when it comes to your online presence. But did you know that Google is always changing how it works? This May, a big update is coming, and we are ready. Tune into this podcast to learn:
- What changes are coming in May 2021
- What you can do to prepare
- How you can test your own website’s page speed
- How you can use it to rise above your competition
Kenny Berger is the owner of the Law Office of Kenneth E. Berger, which has offices in Columbia and Myrtle Beach, South Carolina. He started the firm in 2011 with the philosophy of putting clients first and focusing on values rather than profits. Kenny believes in giving back to his community. A portion of the attorney fees from all DUI accident cases at his firm are donated to organizations working to eliminate drunk driving. Likewise, a portion of any fee earned in a traumatic brain injury case is donated to the TBI-recovery community.
In this episode, you’ll learn:
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How putting clients first leads to more success than a focus on profits. Kenny believes that putting yourself in the client’s shoes each day and treating them with dignity and respect will reap great rewards.
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How giving to others brings many rewards back to you and your business. Kenny follows the abundance mentality—you get what you give—and thinks it’s much more fulfilling and has a longer-lasting impact.
Why supporting local charities is important and why you should do it, too. Kenny said, “The more we give away, the more we get back.” He also said your generosity might inspire others and spur them to donate to the same groups.
Rem Jackson is the founder and CEO of Top Practices, which he started in 2007 to help podiatrists market, grow, and manage their practices. Rem and his marketing consultants have helped hundreds of doctors transform their businesses through effective marketing and efficient practice management. He’s been a coach and trainer to professionals and business leaders for over 18 years. He’s also the author of Podiatry Prosperity: How to Market, Manage, and Love Your Practice and hosts the podcast “Prosperity & Something Greater.”
In this episode, you’ll learn:
- How to set goals and achieve them: Rem suggests writing down your goals and shares his tips on how to take your goals seriously and make sure you keep chipping away at them.
- To accept challenges and find the silver linings: Rem shares how he used the pandemic to spend more time improving his health and his home life.
How to make every day your “best day ever.” Rem recommends preparing for your day the night before by talking with your subconscious and mentally putting your troubles away to focus on what lies ahead.
Dr. Arianne Missimer is the founder of The Movement Paradigm, an integrative health center focusing on mindset, nutrition, and movement. She opened her first personal training center when she was 22, working as a dietitian and personal trainer for 13 years. She went back to school to get her doctorate in physical therapy. At 35, two months before her wedding, she was diagnosed with Stage 3 cancer. While she was undergoing radiation treatment, she decided to start training for “American Ninja Warrior.” Her appearance didn’t air on TV, but she made it to the second obstacle!
In this episode, you’ll learn:
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How you can live your best life by changing the way you live and think. Arianne says inflammation is the source of many health issues, and she shares her insight about how changing your diet, mindset, and movements can help alleviate it.
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What The Movement Paradigm is and how it can help you. Arianne opened The Movement Paradigm to focus on treating the whole person by educating people about the resiliency of their nervous systems.
How to accept challenges and overcome them. Arianne explains how to identify the triggers and “glimmers” that put you into particular emotional states, so you can avoid the negative ones and focus on the positive ones.
Matt Tate has worked with FWM since 2013. He started out in marketing and coaching and became a business development strategist. He helps clients exceed their business development goals through his work with Tom in our coaching program.
In this episode, you’ll learn:
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What FWM coaching is all about. Matt explains that it starts with determining each clients’ personal and business goals and the types of cases they want to attract.
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How coaching holds clients accountable and keeps them on track. During monthly calls, Matt and Tom walk each client through the Marketing Growth Plan and discuss the mindset, strategy, and tactics that will set them up for success.
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Strategies and techniques that lead to more business. Matt and Tom know what works and what doesn’t. Their diverse knowledge is an asset to those who seek their guidance, and they take pride in helping our clients exceed their goals.
Jennifer Rose is the executive director of the Central Fairfax Chamber of Commerce. She helps local business owners connect and network because it’s impossible to do everything yourself, so you need to seek experts. Jennifer likes to think she’s an influencer in the community, and she encourages entrepreneurs to ask for advice and tap into the diversity of ideas their communities have to offer.
In this episode, you’ll learn:
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The benefits of community networking. Jennifer explains why entrepreneurs and small businesses benefit from helping each other by sharing ideas, advice, and solutions to common problems.
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How to leverage your local network, especially during trying times. Jennifer says, never stop connecting with other local businesses because they will become your support network and understand what you’re going through.
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What your local Chamber of Commerce can do for you. Jennifer “kicks doors in for people,” and that’s not all the Chamber does. It also offers a variety of resources to help you, but just like anything else, you have to take advantage of what’s offered to make the most of it.
Learn about Scott Harrison's pursuit of saving the world: https://www.charitywater.org/foster-web-marketing
Scott Harrison is the founder of charity: water, a non-profit organization with a mission to bring clean, drinkable water to everyone around the world. Scott started the charity in 2006 after volunteering as a photographer on a hospital ship off the coast of Liberia for two years. He decided he wanted to make clean water his mission since 1 out of 10 people in the world are still drinking unclean water. Scott was recognized in Fortune’s “40 Under 40,” Forbes’ “Impact 30,” and was ranked 10th in Fast Company’s “100 Most Creative People in Business.” He is also the author of The New York Times bestseller, Thirst: A Story of Redemption, Compassion, and a Mission to Bring Clean Water to the World.
In this episode, you’ll learn:
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How having it all doesn’t equal a fulfilled feeling: Scott was living the “good” life as a club promoter, making tons of money, and hanging out with celebrities. He tells the story of how he woke up one morning with health issues and was faced with his mortality.
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About a life-changing experience that led to a new mission: Scott spent two years working on a hospital ship in Liberia and saw first-hand how dirty water caused a variety of health problems for the people there. He returned to New York City in 2006 with a mission to bring clean water around the world.
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How 100% of donations go to the cause: Scott knew many people were skeptical of charities and where their money was actually going. He explains how charity: water is funded by businesses and entrepreneurs, so all donations go to providing clean water.
What you can do to get involved in the mission: Scott says charity: water has helped 12 million people get clean water, but there is more work to do. Find out how you can get involved and help people around the world.
Gerry Oginski is a medical malpractice and accident trial lawyer in New York. He started his legal career in 1988, working for Leahey & Johnson, a well-known defense firm on Wall Street, representing doctors and hospitals that were being sued. He decided to open his own law firm in 2002, and he now works for Kramer, Dillof, Livingston & Moore.
In this episode, you’ll learn:
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The power of video and how easy it is to do it yourself: Gerry has created more than 3,200 videos and shared them on YouTube. He provides simple tips on how to create videos people will actually watch and share with others.
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How good, easy-to-understand content draws people in and keeps them coming back: Gerry suggests figuring out the path your clients take to get to you and then creating a variety of content pieces to help them along the way.
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The secret to crushing your competition in organic searches: Gerry says you not only need to be energetic and enthusiastic but also educational and controversial to attract and keep viewers. He says it’s important to feel comfortable, be yourself, and create so many videos with related content that you push your competition out of the picture.
Tricia Rightmire is an executive assistant for FWM’s sales team, and she’s been working with us for 10 years. Tricia is also the founder of Buffalo Stampede, a crowdsourced organization based in Kansas that supports various community projects.
In this episode, you’ll learn:
- The story behind how Buffalo Stampede started in 2012: Tricia shares how her dad always made Christmas special and how losing him made her want to bring that same joy to kids in her community.
- How something small can turn into a full-blown organization that impacts an entire community: Tricia talks about how social media helped grow the group from just friends to more than 200 members across the country and how they help others throughout the year.
- How easy it is to start your own community outreach projects: Tricia says “it’s staggeringly simple” to find something you’re passionate about, get your friends involved, and find ways to support your community.
- How you can help Buffalo Stampede bring holiday magic to foster kids this Christmas: Tricia tells you how you can support the cause now by sending gifts or donations.
Some people never wonder what they will be when they grow up, and for some, it’s just a given. If a family member is part of something steeped in history, you tend to want to follow in their footsteps and become part of that legacy.
Building and maintaining long-term relationships within your community and with your clients keeps you top of mind. Chris Russo, an attorney and long-time client from Rhode Island, said, “Cultivating and nourishing your existing clients is most important. It makes a difference when they’re comfortable with you.” Chris and Tom talked about how Kirshenbaum & Kirshenbaum is one of the oldest firms in the state and how marketing is critical to preserving your reputation.
Chris said, “Stay in your zone. Know your limitations.” Are you focusing your marketing on your strengths or trying to cover all the bases? Find out why Chris loves living in town rich in character and says clients continually refer friends and family to the firm.
When your family has lived and owned businesses in a city since 1885, your family name becomes well-known. If you decide to continue the family tradition, that history follows you around town.
The Frees family is a staple in Phoenixville, Pennsylvania; generations have lived and worked there. Robb Frees, owner of Frees Insurance, said, “We understand the fragility of relationships, why they need to be maintained, and why you need to be honest.” Robb and his brother, Dave, an attorney, talked to Tom about how they’ve been doing business together since they were kids and how they were raised to understand what people around them want and need.
Dave said he was introduced in his shop class by the teacher saying, “If a Frees can make a buck, they’ll probably sell you something.” How have you used history and relationships to cement your standing in your community? Find out how Dave and Robb’s involvement has led to years of community support.
The pandemic brought business to a standstill for a lot of doctors. Many shifted to telemedicine visits and looked for other ways to bring in revenue.
Email marketing is a key way to stay in touch with your patients, offer your services, and keep them updated on what’s going on in your office. Dr. Marybeth Crane, a Texas podiatrist and long-time FWM client, said, “Resiliency is what gets you through these times because this too shall pass.” Marybeth and Tom talked about how her practice used an email offer to their client list to make up for lost office visit income and how each doctor reached out personally via email to explain all the safety measures they put into place when the office reopened.
Marybeth also said, “If you don’t have a great website, you’re dead in the virtual world.” What marketing strategies do you use to stay top of mind? Find out how Marybeth’s ability to adapt and try new things has led to many years of marketing success.
Kia Arian is the owner of Zine, a marketing, design, and printing company based in Fairfax, Virginia. She specializes in direct-response marketing for attorneys and other business owners. She is a long-time friend of Tom Foster and creates a variety of print marketing materials for FWM.
In this episode, you’ll learn:
Why you should never give up because you never know what’s around the corner: Kia shares the story of how meeting Attorney Ben Glass changed her business—and her life
The rules of serendipity: Kia talks about the law of attraction and why all the relationships you form and the networking you do matters
The stories behind meeting and working with great marketing minds: Kia shares how she came to know and work with marketing powerhouses, like Dan Kennedy
Newsletter secrets everyone should know: Kia gives you the inside scoop on why print newsletters are so important and why your content strategy matters
How you can get the Implementation Map: Kia gives you access to her map that details the marketing journey from lead generation to conversion
Search engine optimization (SEO) is the process of improving your website to increase its visibility when someone searches for it. SEO can be confusing, so it’s crucial to get it right if you want to rank above your competitors and get more traffic to your site.
There’s no shortage of SEO tools on the market, but FWM has one of its own. Matt Tate, business development strategist for FWM, said, “This tool has been simplified and made for people doing DIY work. This is the most focused one I have seen that really, really drives in the organic.” Matt and Tom talked about how the DSS SEO tool is a tracking and diagnostic tool that shows you how to improve your technical and page SEO, and how to rank for your selected keywords.
Matt said the SEO tool also analyzes internal links, backlinks, and toxic pages. What are you doing to improve your SEO? Find out what strategies Matt suggests you use to make the most of the SEO tool.
Google is where everyone goes to search for things, no matter what they need. And, now they’re offering very prominent ad space at the top of their search results.
This brand new format for local legal services has been around for years in other service industries. Cody Moulton, senior digital marketing strategist for FWM, said, “It would be foolish not to give this a strong consideration.” Cody and Tom talked about the extensive set-up process, including background and license checks, and how advertisers are only charged for calls to their office.
Cody says Google wants more people to use their services, instead of legal directories like Avvo and FindLaw. Are you willing to try a new form of advertising? Find out why Cody thinks this new ad format will help lawyers get more leads and more easily track its effectiveness.
If you don’t already know it, content is king in marketing. It’s the key to establishing your brand and connecting with your list.
You need to create content that gets attention and draws people in. Michael Monteforte, an estate planning attorney in Massachusetts, said, “I like the content to sound like me. I want my personality to come through.” Michael and Tom talked about how he uses pop culture references and current events to get his message out there and start conversations with potential clients.
Michael finds ways to make his copy fun, but he also understands the importance of including real information and a strong call to action in his marketing pieces. How do you make your content stand out? Find out how Michael’s creative copy leads to new cases and referrals.
Content isn’t just all about the written word. Video is also an essential component of a successful content marketing strategy.
Don’t just post the videos on your website; put them on YouTube, too. Sean Cuddigan, attorney and long-time client, said, “It doesn’t need to be something that’s perfectly filmed like you do for a commercial for TV.” Sean and his father, Tim, talked to Tom about how they repurpose content from their website for video scripts and set aside one day every quarter to shoot roughly 20 videos.
Tim and Sean say it’s really not difficult to do, and it’s pretty inexpensive. Are you creating videos for your website and YouTube? Find out how Tim and Sean’s focus on video marketing has led to thousands of views on YouTube and an increase in leads for their firm.
There are many components to a successful marketing strategy. The first step, though, is to make it a priority.
You have to take action and make the decision to go all in. Mark Blane, a San Diego personal injury attorney, said, “Information-based marketing is critical.” Mark and Tom talked about how using book offers to provide in-depth information and the importance of knowing where your leads are coming from are vital parts of the “marketing symphony.”
Mark finds success in using book reviews to connect with his list on a more personal level. What do you do to make potential clients see you as more than a lawyer? Find out how Mark’s search for knowledge led him to where he is today.
Great marketing is not enough if your leads aren’t converting to clients. The first impression prospects get of your practice is based on your intake specialists.
Those initial conversations are critical to your success. Chris Mullins, phone sales doctor for Intake Specialists Worldwide, said, “What you need to teach your team is every single phone call matters.” Chris and Tom talked about the importance of recording your calls, evaluating them, and making sure your intake team is showing empathy and really listening to your leads.
Chris said there’s no sense in spending the money on marketing if you don’t inspect what you expect. Do you listen to and review your phone calls? Find out why Chris says her coaching program is a marketing insurance policy.
Not sure if we're emailing this out or not. It went back and forth in the meeting.
To many of us, accounting is all about numbers and analyzing reports. But what if we looked at it as a way to reach our business goals?
Many of us just think about accounting as a tool, but we need to understand the purpose behind it. Frank Lunn, president of Kahuna Accounting, said, “Our mission is to really help entrepreneurs utilize accounting as a system.” Frank and Tom talked about how his company helps business owners understand, align, and coordinate what’s important to them, their missions, and their visions.
Frank believes this is a more strategic way to use accounting to plan for the future. Are you using your financial reports to their full potential? Find out how Frank’s lack of interest in accounting led him to take a different approach in the field.
Marketing is about experimentation, and you need to take risks and try new things. As new technology emerges, don’t be afraid to test it out and see what works.
Your ultimate goal should be to connect with people on a more personal level. Neal Schaffer, president of PDCA Social, said, “Podcasting creates a different intimate relationship that you don’t get on social media.” Neal and Tom talked about how podcasts are great for networking and influencing.
Neal said a weekly podcast keeps you top of mind, so don’t be afraid to put yourself out there. Are you willing to go beyond your comfort zone to keep your marketing fresh? Find out why Neal thinks now is the time to start your own podcast.
Google Webmaster's blog: https://webmasters.googleblog.com/2020/05/evaluating-page-experience.html?m=1
In a year where everything is constantly changing, Google is giving us a heads up. It’s unusual for the tech company to offer advance notice of upcoming algorithm changes.
This time, however, they’re letting us know what they’ll be looking for and when the changes will go into effect. Jamie Kelly, director of marketing services at FWM, said, “They’ve given us the study guide before the exam, and let us know exactly what we need to do beforehand.” Jamie and Tom talked about Google’s core web vitals update, which won’t happen until 2021, and how it focuses on the more technical side of web development.
Jamie said the new update will focus on user experience and three factors relating to it: page load speed, page interactivity, and page stability. What can you do now to make sure you’re ready when the changes roll out? Find out what Jamie suggests you do to make sure your website doesn’t take a hit in organic rankings and traffic.
As the worldwide pandemic continues, many people are planning for their futures and making sure their affairs are in order. Estate planning has become a focal point. Since in-person events are limited, many are turning to the internet for help and information.
Scott Alperin, an estate planning attorney in Virginia, said, “Having a web presence is a great thing because it gets traffic in the door.” Scott and Tom talked about the benefits of website leads, as well as the importance of speaking with potential clients to explain that not every estate plan is one size fits all.
Scott said, “Many people say there’s more to this than I originally thought when I first called.” How are you using your marketing to open windows for potential clients? Find out why Scott believes casting a broad net with your marketing allows you to capture leads from more sources.
When you’re researching a business or a product, what’s one of the first things you do? If you’re like most people, you probably go online and read the reviews.
There are so many benefits to asking clients to write a review of your business online. John Spare, digital marketing strategist at FWM, said, “Review generation is super important, and it’s not as difficult as some people might think.”
John and Tom talked about how critical Google reviews are and how our Reputation Management Tool provides a painless way to gather and manage them. John said to focus on being in the Local Pack on Google, not ranking on page one. Are you taking full advantage of your Google My Business profile? Find out John’s top tips for asking for reviews and getting more exposure on Google.
Every business owner has a different way of managing their marketing. For some, Google rankings are a top priority, while others choose to focus on other things. Community marketing should matter to everyone. Kevin McManus, a personal injury lawyer and councilman from Kansas City, Missouri, said, “It’s a much more rewarding way to get cases, and the cases are usually better.” Kevin and Tom also talked about time management and delegating tasks to your staff. Kevin said people want to know who they’re working with, so it’s essential to embed trust clues in your marketing to let potential clients know they can rely on you. Are you connecting with people on a personal level? Find out how Kevin’s marketing and government job have brought substantial cases to his firm.
Anything worth doing is worth doing right. It may take longer than you expected, but when you’re launching a project to help your clients, every second counts.
The DSS Training Center is ready to launch, and we’re excited to unveil it! Molly McCormick, director of marketing at FWM, said, “The Training Center is meant to be a useful tool for our clients. The goal is to have information for everyone based on how they learn.” Molly and Tom discussed the features of the Training Center as well as how to access and navigate it.
DSS is continually evolving, so the Training Center will be updated regularly with interactive sessions and discussions. Are you getting the most out of DSS? Find out how you can use the Training Center to enhance your marketing.
Technology makes shooting videos easier than ever. Social media and some website videos can be recorded on a smartphone.
It’s the fastest and easiest way to get updated information out to your audience. Jim Folliard, owner of Gearshift Studios, said, “Video is like food. You can’t just have the same food on the plate year after year.” Jim and Tom talked about the evolution of videography and how important it is in marketing.
Jim said video production is about storytelling and making your subjects feel comfortable. How are you using video to market your firm? Find out Jim’s tips on how to make your shoots successful.
Cities throughout the United States are usually known for something. It could be for a landmark, a famous person, or a historical event. There are some towns, though, that are famous for completely different reasons. Walter Reaves, a Waco, Texas criminal defense attorney, said, “Waco seems to attract a lot of crazy criminal stuff.” Walter and Tom discussed some of the wackiness that goes on in the Texas city. Walter said the TV show “Fixer Upper,” starring Chip and Joanna Gaines, has brought more positive press lately. What makes your city unique? Find out about some of the criminal cases that have put Waco on the map.
Designing a website isn’t just about making it look pretty. There are many parts to fine-tune to ensure it runs smoothly and converts successfully.
You need to make it easy for your visitors to find information and get to know you. Gretchen Upright, chief business development officer at FWM, says, “A confused mind doesn’t buy.” Gretchen and Tom talked about consistent branding, the use of white space, and how content drives design.
Gretchen suggests constantly evaluating your site for what’s working and what’s not. Is your website as effective as it can be? Find out what other tips Gretchen has for building and redesigning your website.
You don’t have to choose whether to be a good business owner or a good doctor. Doing both isn’t just possible; it’s necessary for success.
It all really comes down to the type of leader you are. Tyson Franklin, a former podiatrist who now works as a business mentor and podcaster, says, “Crappy businesses lack leadership.” Tyson talked to Tom about how making your firm positive, fun, and inviting can make all the difference.
Tyson says, “It doesn’t cost a lot to stand out.” What are you doing to differentiate your business? Find out how Tyson helps health professionals take a step back and transform their practices.
Marketing isn’t about doing just one thing. To have a truly successful strategy, you must learn how to balance a variety of systems and keep them running smoothly.
It’s critical to have a plan and find ways to repurpose and reuse content. Simone DeLoach, marketing director at DeLoach, Hofstra & Cavonis in Florida, said, “It’s not just about getting the client. You have to keep the client.” Simone talked to Tom about all the things the firm does to stay connected to current and former clients.
Simone suggests spreading out your branding and using digital marketing to its fullest. Are your strategies working for you? Find out how Simone helps establish the firm as an authority so clients turn to them, no matter what type of legal issue they’re facing.
Regularly adding content is the most important thing you can do for your website. It may be challenging, but it’s definitely worth the time you put into it.
Writing may not be your strong suit, but you don’t have to go it alone. Trent Semler, senior digital marketing strategist at FWM, says, “The more bait that you lay, the more that you’ll catch.” Trent talked to Tom about a variety of content generation tools he uses to help his clients come up with ideas for their websites.
Trent suggests looking at everything, figuring out what’s in demand, and what will get you the most traffic. Are you struggling to keep your content fresh? Find out how these tools work and how they can boost your SEO.
As a business owner, you have to manage a variety of issues on a daily basis. However, if you hire the right people, they’ll do most of the work for you.
You need to give them the freedom to come up with their own solutions and not be afraid to share them with you. Dr. David Weiman, a psychologist and leadership consultant from Pennsylvania, uses the GROW model to encourage alternative solutions thinking. Dave talked to Tom about how using this method leads to faster, more efficient organizations.
Dave tries to make an impact at the highest level he can by coaching executives. Does your team feel empowered to give you their suggestions? Find out how the GROW model works and how it can help your practice.
Nobody said marketing is easy. But there are tools that can help you along the way.
Email marketing is a critical piece of a successful business strategy. Toby Crandall, chief technology officer at Foster Web Marketing, said, “An email reputation is a lot like your credit score.” Toby and Tom talked about exciting new upgrades to the email dashboard in DSS that will dramatically improve delivery for clients.
Toby said other systems look at addresses after an email is sent, but FWM looks at them upfront before they can actually hurt your reputation. Are your emails being read and getting to the right people? Find out how these DSS changes will improve your email score and open rates.
It’s easy to let negativity weigh you down and sidetrack your plans. But there are silver linings everywhere if you take the time to look for them.
Now is the time to stay connected and reach out to people who think like you. Rem Jackson, owner of Top Practices, says, “You can’t be prosperous if you’re not happy.” Rem talked to Tom about his new podcast and how prosperity is a function of marketing, management, and mindset.
Rem says, “You can’t do this on your own. I don’t care who you are.” Who do you rely on to help you through tough situations? Find out why Rem believes it’s important to surround yourself with people who support you, lift you up, and push you.
Business owners know it takes inventiveness and flexibility to find success. Some highs and lows are expected, but a pandemic can throw everything off.
But it’s offering a welcomed chance to really analyze what’s working and what’s not. Ed Littlejohn, lawyer and owner of Littlejohn Law in Ohio, says, “It’s the small businesses, we are what makes America great. And, we’re going to bring America out of this.” Ed talked to Tom about how he’s helping other local businesses with their marketing efforts.
Ed has shifted his focus to becoming a better business owner. What changes are you making to adapt and overcome this crisis? Find out how Ed is managing his growth, while still keeping his service top-notch.
Most people have dreams and a vision of what they want for their businesses and their lives. However, things don’t always go as planned.
Sometimes we get wrapped up in helping others, and we put ourselves and our plans on hold. Danny Izquierdo, lawyer and owner of Izquierdo Law in Florida, went through some rough years and says, “I wasn’t thriving. I was just surviving.” Danny talked to Tom about his struggles and how he’s changed his way of thinking, as well as his marketing.
Danny says, “I don’t think you’re ever ready for anything in life. You just have to take a step, then another one.” What are you doing to make your dreams a reality? Find out how Danny’s using a positive mindset and creative marketing to achieve his goals.
Community-oriented marketing campaigns take time to plan, develop, and launch. Many different groups have a hand in making them successful.
When a pandemic hits, should you keep moving forward with the project? Wes Gralapp, a lawyer with NBA Law Firm in Louisiana, says it was an easy decision to continue because “We’re on the side of the people when we do what we do.” Wes talked to Tom about how the firm’s distracting driving campaign helped them become part of many local families’ homes.
Wes says, “Change is inevitable, positives come from negatives.” How will your business change going forward? Find out what Wes thinks practicing law will look like in the future.
Night shift ER doctors often see patients suffering from a variety of traumas. Many won’t admit it, but these conditions are usually related to alcohol and drug abuse.
Depression, anxiety, and loneliness often spur use disorders and lead to poor coping methods. Dr. Christopher Sendi, an addiction specialist in Virginia, says, “Boredom and unstructured time are the kiss of death when it comes to addiction.” Christopher talked to Tom about how addiction starts at a young age and hijacks your decision-making skills.
Christopher works with his patients to retrain their brains and gives them the tools to live a healthier lifestyle. What methods do you use to get through life? Find out how Christopher helps his patients turn their lives around.
Many businesses have drastically changed how they do things. Employees are working from home, relying on technology to conduct meetings and appointments.
In a world that is anything but ordinary, some are still delivering an in-office experience via video. Van Smith, attorney and owner of Smith Strong in Virginia, believes the entire process has to be authentic and as close to business as usual as possible. Van talked to Tom about how he and his team are trying to maintain normalcy and balance in their offices.
Van says, “Invest in quality, authentic relationships with people you trust, admire, and respect. Life is too short not to do that.” How are you coping through this crisis? Find out how Van’s structure and strategies have kept his business on track.
Doctors and lawyers get extensive educations before they start practicing. But, how to run a business isn’t something they’re usually taught.
Many have mentors or coaches to show them the way, keep them focused, and hold them accountable. Dr. Peter Wishnie, podiatrist and owner of Family Foot & Ankle Specialists in New Jersey, says, “Most of us know what we need to do, but sometimes we need to be reminded.” Peter and Tom talked about how a positive mindset brings clarity and how visualizing your goals helps you achieve them.
Peter suggests making a list of the things you’re good at and passionate about, so you can focus on doing them first. What items would make it on your list? Find out about Peter’s new book and how he helps others learn to manage their practices effectively.
Purchase Dr. Wishnie's Book: https://amzn.to/2xKDYfy
There are some things in life that are hard to explain. It’s easy just to accept what you’re told and believe you have all the answers.
But, do you truly know the real story and have all the facts? Bill Voss, lawyer and entrepreneur, says, “You need to do your homework and make your own decisions.” Bill and Tom talked about aliens, ancient history, Atlantis, and questioning the curiosities of life.
Bill says, “The worst thing anybody could ever believe is that we know it all.” Do you take a step back and do your research? Find out why Bill thinks it’s so important to know the story behind the story.
Businesses of all sizes have been affected by this pandemic. It has forced many to make tough, emotional decisions.
Unfortunately, for many employers, these decisions include staffing changes. Jason Abraham, managing partner of Hupy and Abraham, says, “Bigger isn’t always better when you’re in the middle of a pandemic. It can be quite scary.” Jason talked to Tom about how “unbelievably hard” it was to lay off 85 of his 200 employees.
Jason also talked about how he’s marketing to his employees to make sure they feel safe and informed of what’s to come. What are you doing to show your staff how much you care? Find out how Jason is already bringing back most of his team, while also reevaluating their marketing strategy.
It’s hard to list all the things we’ve lost over the past few months. We’ve lost count of the many ways our lives have changed.
But, what about all the things we’ve gained? Dr. Andrew Schneider, podiatrist and owner of Tanglewood Foot Specialists in Houston, says getting back into content writing full time “has brought back joy to my business that I’ve been missing.” Andrew talked to Tom about his love for marketing and how he’s been able to spend more time on his business.
As business owners, we like to stay on the cutting edge and try new things with our marketing. However, most of us have those tried and true methods that continue to bring in leads.
Now’s the time we realize the importance of our follow-up campaigns when it comes to keeping things going. Charley Mann, chief marketing officer of Great Legal Marketing, says firms that did the most work ahead of time and had systems in place are doing better than others right now. Charley and Tom talked about how diversifying your marketing will lead to long-term success.
Charley suggests being authentic in everything you do and steering clear of generic marketing. What makes you stand out from the crowd? Find out Charley’s tips for networking and building successful referral relationships.
In the days before the pandemic, it was so easy to put things off and think, “I’ll do that later.” Now, everything has changed, and we can’t get to those things like we planned.
As a small business owner, you worry about who you’re going to disappoint and all those who depend on you. Somnath (Som) Sikdar, co-owner and instructor of Dragon Gym, says, “We’ve definitely had to evade and dodge, but now we’re throwing some counter punches.” Som and Tom discussed how he’s switched to virtual classes and training via Zoom and other digital services.
Som has used the constraints and restrictions to come up with better solutions to market his business. What changes have you made to keep things going? Find out what Som’s doing to expand his reach nationally.
Now is a time to acknowledge the situation we’re in, and develop a realistic mindset to get through it. It’s a time to start thinking differently, and not fall back to our same old ways. Pennsylvania attorney Dave Frees says the people who are paying attention to all the changes will adapt and go further than those who stick to their routines. Dave and Tom discussed that currently, marketing is about personal connections—not business connections. Dave suggests “placing small bets” and figuring out what people want and need, instead of shifting all of your attention to one thing. Are you still communicating with your clients, or have you stopped doing business? Find out Dave’s tips for showing genuine concern for your list.
As business owners, you know how hectic and busy life can be. However, this pandemic has forced many to slow down and take a step back.
It’s time to get creative and think of other things you can do even if they’re out of your comfort zone. Florida attorney Adam Rossen says, “Most of marketing is coming up with crazy ideas and just doing it.” Adam talked with Tom about how he’s reaching out to other businesses and lawyers to determine how they can help each other, then sharing what he learns on social media.
Adam urges everyone to seize this opportunity and be appreciative of what you have. How are you adapting the way you do business? Find out why Adam thinks “it’s grow or die” right now.
Jim Keller, attorney and partner at Keller & Keller, says, “If you take care of your people, they’ll take care of your clients.” Jim and Tom discussed how he’s been able to keep all of his people employed at the firm’s three locations.
During this time, Jim has seen leaders emerging within the firm. They’ve taken it upon themselves to step up and make sure all team members remain well-connected while working from home.
Jim believes preparation is key, and he plans to be better and stronger coming out of this crisis. How are you using this time to make sure you’re ready for what the future holds? Find out how technology and optimism can make it easier to adapt to change.
In any relationship, communication should be a priority. And, as a business owner, you should be consistent and proactive in your messaging.
You need to be sure you’re staying in constant contact with your list. Brian Kurtz, author and owner of Titans Marketing, says, “ignoring your list is like ignoring your family.” Brian and Tom talked about how every conversation is not a sale, but a chance to connect with clients on a more personal level.
Brian believes in delivering value all the time, and says, “now is the time to over deliver.” What advice or extra things can you provide that will differentiate you from your competition? Learn about some unique ways to make sure your list doesn’t forget about you.
Many small businesses are struggling right now. But, many are also flourishing by focusing on their relationships with their communities and clients.
Now’s the time to adapt or die. Johnathan Grzybowski, one of the co-founders of graphic design firm Penji, says, “don’t be afraid to do something unconventional to survive.” Johnathan and Tom discussed how real, meaningful relationships are critical.
Johnathan says Penji will be launching a pay as you wish campaign to help more small businesses market themselves. What can you be doing to help your community? Find out how kindness and thinking outside the box can get you through these trying times.
As a business owner, especially during a pandemic, you have no shortage of worries. It’s critical to stay mentally tough and maintain emotional control.
Now’s the time to step back, readjust, and think things through. Jay Henderson, an executive coach and hiring expert, says to focus on things we can control, instead of worrying about the things we can’t. Jay and Tom talked about how the unfortunate number of job layoffs will lead to great hiring opportunities in the future.
Jay also shared some tips for managing your team while working remotely. How are you empowering your team and keeping them accountable? Find out how refining your approach and doing a little more coaching can keep everyone on track.
In marketing, you always need to be thinking of ways to stand out from your competition. You must have strategies and assets in place to attract attention.
One of the best ways to achieve this is by providing your potential clients with helpful info and letting them know what step to take next. Mike Capuzzi, founder of CopyDoodles and Bite Sized Books, studied the science of response to better understand direct response marketing, and he believes in the “helping before selling strategy.” Mike and Tom talked about how he created a recipe for short, helpful books called “shooks.”
Mike calls his direct response books “business cards on steroids.” What do you offer to generate leads and start conversations? Find out the many benefits direct mail could bring to your business.
Some law firms have shut down because of the worldwide pandemic we’re facing. However, others are hiring more people and looking toward the future.
Unfortunately, they don’t teach you how to run a business in law school, so firm owners are left to figure it out for themselves. Kellam Parks, managing member at Parks Zeigler Law Firm, thinks finding the best people to provide the best service to clients is key to success. Kellam and Tom talked about how his firm is offering drive-through estate planning signings.
Kellam believes now is not the time to pull back from marketing, or the cases will dry up. What are you doing to accommodate clients during these uncertain times? Find out the steps you can take to keep your marketing on track.
Unforeseen circumstances can help you take a step back and reevaluate the way you’re doing business. It’s up to you to decide whether you see it as a good thing or a bad thing.
By choosing to be positive and adjusting your mindset, you can use this as an opportunity to test the systems you have in place. Ben Glass, owner of Ben Glass Law and Great Legal Marketing, believes now is the time to reach out to leaders in your community to collaborate and help each other. Ben and Tom talked about how surrounding yourself with smart, successful people can give you new ideas to improve your business.
Ben also stresses the importance of asking your team to share their ideas on how to navigate this new normal. How are you using this time to connect and adapt? Find out how reaching out and being proactive will help you push forward. Click here for a copy of Ben's book: https://amzn.to/3bI8qW7
Small businesses react to a crisis in many different ways. Unfortunately, some see marketing as an unnecessary expense and cut it out of their budgets.
However, it’s times like these when staying in touch with your clients and community becomes more important than ever. Mischelle Davis, wife of Attorney Chris Davis of Davis Law Group in Seattle, says this is a “MacGyver marketing moment.” Mischelle and Tom talked about not contributing to the doom and gloom by looking for ways to be positive with your messaging.
Mischelle suggests making personal phone calls and sending care packages to make sure your clients know you care. How can you stay in touch with your list without being tone-deaf to the current situation? Find out how to be creative with your marketing instead of shutting it down.
When it comes to web design and coding, things are continually changing and evolving. At FWM, we always keep our clients in mind as we determine the enhancements and updates we make to DSS.
We rely on our development team to make our clients’ requests a reality. Chris Abbott, one of our senior front-end developers, has been working with FWM for nine years and understands the importance of putting the user first. Chris and Tom talked about how “your best work goes unnoticed,” when working behind the scenes.
Chris is fired up about making DSS better, more efficient, and easier to use. Want to know what FWM has in store for you? Find out about the most recent DSS updates, and how they can bring you better business.
These days, the field of digital marketing is full of distractions, but businesses that start with the basics—and are also willing to try new things—tend to be the most successful.
It’s important to use the right mix of critical thinking and empathy to learn exactly what your clients need and want. Ian Waldron, marketing director for Davis Law Group, has been studying the right balance of these elements for almost 8 years. Ian and Tom discussed how he sees his curiosity as a blessing and a curse when it comes to marketing.
Ian says marketing is a never-ending journey, and you can’t just stop at doing one thing. Do you communicate in simple terms and let clients know exactly what you can do for them? Find out how the team at Davis Law Group prioritizes their marketing efforts and why they’re willing to help everyone who calls their office.
Marketing is a mix of art and science, and you have to learn how to balance both to be successful. Data is very helpful in determining what’s working and what isn’t, but the client relationships you develop are critical to maintaining a sustainable practice.
The world of marketing is constantly changing, so you need to test and measure the effectiveness of your strategy on a regular basis. Mischelle Davis, the wife of Seattle Attorney Chris Davis, has been managing her husband’s marketing for 13 years. Mischelle and Tom discussed how “you have to be willing to invest in failure” if you want to take your business to the next level.
Mischelle believes a written marketing plan and those you partner with are essential factors for long-term success. Are you willing to try new things and always ask questions? Find out how Mischelle’s partnership with FWM has energized Davis Law Group’s marketing and how they avoid complacency.
Lawyers who focus on niche practice areas know that building relationships with other attorneys is critical to their success. Referrals connect lawyers and result in putting cases in the right hands.
If you let others know the types of cases you specialize in and keep reminding them of that through your marketing, you set yourself up for potential success. Virginia Attorney Kevin Mottley recently settled a seven-figure traumatic brain injury case, which came to him through a referral from a law school classmate. Kevin and Tom talked about his love of these challenging cases, and how he keeps his referral sources in the loop throughout the process.
Kevin is currently developing systems for brain injury litigation and writing a book about the mistakes lawyers make when they refer cases. How do you make sure other lawyers know your name and the types of cases you handle? Find out how Kevin nurtures his referral relationships to keep growing his business.
Just like doctors and lawyers, other small businesses need to find ways to differentiate themselves and stand out in their field. An excellent way to achieve this is by finding a niche market to specialize in and target with your marketing.
Back in 2008, there wasn’t a live chat option specifically for lawyers, and Ngage Live Chat started specializing in the field. Vice President Alex Hambrick says chat is a way for potential clients to speak with a live person and find validation for the problem they are seeking help for. Alex and Tom discussed the stigma many lawyers still have about using live chat, and why he believes more of them should be willing to use chat as a conversion tool for their firms.
Ngage is continuously analyzing the data they gather from chats and identifying ways to improve this process for their clients. How do you make sure you’re giving your clients the best experience possible? Find out why Alex believes that constantly evaluating their processes keeps Ngage on the cutting edge in their market.
No matter what type of business you run, relationships matter. If you want clients to keep returning to your business and referring you to others, you need to focus on what makes them happy.
Passion and enthusiasm play a significant role in attracting and retaining clients. Todd Baldwin, owner of WT Clothiers, uses his lifelong love of clothing to help others look and feel better about themselves. Todd and Tom talked about how he doesn’t have to chase business anymore because of the success of his studio and his website.
Todd likes to say, “Come for the clothes, stay for the entertainment” because he knows his success lies in making the customer happy. What do you do to make your clients feel valued? Find out how Todd has found success in focusing on the people, not the clothes.
As you start your career, you pack in all the experiences you can to make yourself a more valuable employee. You might switch firms along the way, but you’re always learning and becoming more confident in your skills.
But, life doesn’t always go the way you planned, and you may find yourself forced to make a life-changing career decision. Virginia Attorney Kevin Mottley used that turning point to open his own firm specializing in brain injury cases. Kevin and Tom talked about how he started his firm from scratch, and why he recommends other lawyers do the same if they have that urge.
Kevin still has a fire in his belly for trying cases, and his clients know how passionate he is about their stories. What tactics do you use to juggle everything in your firm, and still make your clients feel important? Find out how Kevin manages his firm while still staying calm as he prepares for very consuming trials.
Where you come from and how you grew up often influence your path in life. You either embrace it and let it guide you or go in a completely different direction.
Being exposed to two different cultures gives you a unique perspective, as well as the opportunity to serve a niche market. California attorney Antonio Gastélum and his wife, María Elia, have built a firm that focuses on helping Latin Americans with all of their international estate planning and business needs. Antonio and Tom talked about how each family is different, and how his firm takes a personal approach to learn the best ways to protect his clients.
Antonio’s tagline is “We speak your culture,” and his primary website and both of his books are written in Spanish. What extra things do you do to help your clients trust you and feel comfortable? Find out how Antonio’s personal approach strengthens his relationships and leads to more referrals.
In the game of life, the experiences you have early on can shape how you see the world. It is up to you to decide how you use what you have learned moving forward.
It doesn’t matter where you start out, if you put in the hard work and dedication, you can do anything you want. Washington Redskins legend Brian Mitchell grew up in Louisiana, and was the youngest of seven children. He learned the value of working hard from the example set by his father. Brian and Tom talked about how he grew up feeling like the richest person in the world because he was loved and he never wanted for anything.
Brian uses the lessons he learned throughout his life to inspire others by speaking to them about the power of dedication, consistency, and believing in yourself. What life lessons could you use to help others? Find out how Brian bases his life off of heart, and how he continues to find success in whatever he does.
Throughout your professional life, you have certain experiences that shape how you approach situations and what direction you take with your career. It also helps if you have a clear idea of what’s most important to you, and how to go after it.
For some, it’s pretty simple to choose what their end goal is, but the path isn’t always clearly defined. Kansas City Attorney Kevin McManus has always liked the idea of helping people, whether it be through practicing law or in his political career. Kevin and Tom talked about how developing the right mindset can lead to designing the life you really want to live.
Kevin uses community marketing, including handwritten notes, to connect with people and let them know he truly cares. What personal things do you do to connect with your community and clients? Find out how Kevin’s public service and community involvement have strengthened his brand.
When you’re planning for your future, reality and what you envisioned it to be are sometimes quite different. You might have all these great ideas, but when it comes down to it, luck and opportunity are what really work.
It’s really about planning ahead and taking what life hands you, and then adapting to make your practice what you want it to be. Florida Attorney Adam Rossen took advantage of criminal defense opportunities in law school to get a leg up on his classmates. Adam and Tom talked about how he secured speaking opportunities at traffic court and counselor conferences to help educate others, but to also bring business into his firm.
Adam believes in giving his clients a Ritz Carlton experience, and making sure they know they are cared about and valued. What do you do differently to make sure your past clients are referring others to your firm? Find out how Adam’s marketing efforts have led to an increase in referrals and reviews.
As your career progresses, you get a feel for what you like to do and don’t like to do. You also learn what you would do differently if you went out on your own.
So, you take the leap and start your own firm, but then you realize you really aren’t sure how you’re going to make money. Florida Attorney AJ Yolofsky knew litigation wasn’t at the top of his favorites list, so he decided to go into estate planning and corporate law. AJ and Tom talked about how he has developed his marketing and runs his business based on principles he learned in the Marines.
AJ stresses education at every level and demands excellence at every level. Have you been providing your team with everything they need to succeed? Find out how AJ and his team are constantly working to be better than they were yesterday.
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When you start your own business, sometimes you dabble in a little bit of everything to make ends meet. Then, something happens in your personal life, and you decide to switch directions.
It takes dedication and the willingness to learn something new. Massachusetts Attorney Mike Monteforte immersed himself in learning all about estate planning and elder care. He originally changed his focus to help his grandparents, but then realized there was a real need for this niche in his area. Mike and Tom talked about how difficult it is to market estate planning to people and the creative ideas that have helped him find success.
Mike believes people really relate to personal stories and that’s what they want to hear. What unique ideas can you use to take your marketing to the next level? Find out what worked for Mike and how those strategies can work for you.
No matter what your goals are, discipline is required to achieve them. For some, that training starts at a young age and is practiced by the whole family.
Taking those skills and applying them in another field is what sets people up for success. Ohio Attorney Ed Littlejohn started out writing marketing copy for his dad’s martial arts gym. He has adapted those skills, along with the coaching of Dan Kennedy and Ben Glass, to create a thriving estate planning business. Ed and Tom talked about how his direct mail campaigns have led to a boom in business.
Ed lives by the philosophy of his dad, “givers gain.” Find out how sharing your knowledge and focusing on education based marketing can work for you.
You might start down one professional path, thinking you know what you’ll be doing for the rest of your life. But, sometimes you decide to take a detour and really follow your passion.
The courage to go in a different direction can bring new success and make life more fulfilling. Nancy Erickson went from the high-tech corporate world to running a book coaching and publishing business. Tom and Nancy talked about how everyone has a story to tell, but it just may take a little coaching to tell it.
Nancy uses her passion for writing to help other professionals turn their stories into books. Find out how she can help you attract a following, establish you as an expert, and increase your credibility.
When you’re running a business, no matter what size, there is one key element you should focus on. In everything you do, whether it’s marketing or content, put your client first.
You have to be able to put yourself in your client’s shoes. If you care, and do right by your customer, everything else will work out. Texas Attorney Bill Voss owns and runs a variety of businesses, from a property insurance claim law firm to a marketplace that sells guns and ammo. Bill and Tom talked about how Bill runs all of his businesses with this community-driven and client focus.
Bill uses his drive and passion to help people to shape how he does business. Find out how adopting his approach and mindset can benefit you.
Running a business is full of tough choices, which can ultimately lead to success or failure. Making sure you hire the right people to meet your goals is a critical piece of the puzzle.
You have to establish goals for your business, and make sure all of your team members buy into those goals. Jay Henderson has developed a test employers can use to measure how people think and make decisions. Tom talked with Jay about how his test helps leaders learn more about their potential employees, and how to focus their teams to be more efficient and productive.
Jay helps Tom evaluate all of his potential employees. Find out how you can use Jay’s test to motivate your team and get them more involved in reaching your goals.
you can reach Jay at https://www.jayhenderson.org/ or http://www.realtalenthiring.com/
Attorney Dave Frees believes real wealth comes from retaining relationships and valuing them. Tom and Dave discuss how direct mail, videos, and nurturing your list can lead to your success.
Just because you start small, doesn’t mean you have to stay that way. If you adapt a growth plan, consistently follow it, and stay on course, the possibilities are endless. South Dakota Attorney Scott Swier started with an office in a town with 600 people, a secretary, and some shag carpet. After he established his practice, he searched the Internet for marketing help. He found Great Legal Marketing, which led him to us.
After years of surging success, Tom talked with Scott and his office manager, Sara, about how following the principles of GLM, writing readable content, and using community marketing and social media have become their “pillars of success.” Instead of just one office, Scott now has five locations with nine lawyers and multiple practice areas, and he won Marketer of the Year at GLM’s 2017 Summit. Learn how you can use these tools and principles to grow your practice.
If you own your own business, you know that relationship marketing is one of the most important things you should be doing. It's all about shared interests and connecting with people on a personal level, not just on a professional one.
Life is a roller coaster, and no one knows that better than Dr. Marybeth Crane. She is a small-town girl from Rhode Island, who worked hard to combine her interests with the podiatry business she now runs in Texas. She started running competitively in 1979, and she uses those experiences to connect with her patients and other professionals in her community. Tom talked with Marybeth about her strategies and her road to success.
Marybeth was the keynote speaker at the Top Practices Summit in San Antonio this year. She has been through it all, and she knows what it takes to overcome obstacles and run a thriving business.