The Profit Accelerator Podcast: Recent Episodes
Dawn Kennedy
You're in business to bring your gifts and talents to the world. It isn't easy. It takes grit and commitment, and this show is here to help. Each week Dawn Kennedy, attorney, author, mentor, and CEO of a growing coffee company, shares tips, strategies, and interviews on the topics you want to help you make more money and keep more profit in your small business. If you are a new or seasoned entrepreneur and want to learn about keeping more money in your business, making a bigger impact with your pursuit, and growing into your entrepreneurial vision, this is the podcast for you.
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Dawn talks with Damon Flowers,a seasoned entrepreneur, advisor and Fractional Growth Operator committed to helping business owners overcome obstacles and reach new heights of personal and business freedom. Damon serves $1–$30/50M small-to-mid-sized businesses, about operations streamlining as a modern hub-and-spoke model where operations becomes the core engine serving marketing, sales, fulfillment, finance, and support. Damon explains that decades of outsourcing business functions to disconnected tools (Salesforce, HubSpot, Zendesk, Stripe, DocuSign, Asana, etc.) left no central “core,” forcing founders and key staff to act as the human integration layer, which breaks down amid rapid innovation, volatility, and faster decision demands. He argues the operational hub should hold business context (vision, values, brand, customers, market signals), roles, SOPs, and a live knowledge base to create alignment, speed pivots, and offload decisions. They discuss deploying agentic AI in the operational core—trained like staff, introduced via sandboxing, and used to maintain SOPs—so humans can spend more time with customers and thinking strategically, not firefighting.
In this episode....
Who is Damon Flowers and whom does he serve? (00:54)
Operations As Engine (01:06)
Why Old Model Breaks (03:33)
What Ops Covers Now (05:54)
Alignment Analogies (09:38)
AI In The Core (14:29)
Agentic AI Roles (19:30)
SOPs And Knowledge Base (24:33)
Why Pendulum Swings Back (28:16)
Where To Find Damon (34:17)
Final Takeaways And Close (35:50)
Damon Flowers' Information:
Website: https://modernoperators.com/
LinkedIn: https://www.linkedin.com/in/damonflowers/
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Dawn talks with Joel Bauer, a 45-year live-event and conversion expert, about why “presenting to close” and organic growth are increasingly important as audiences become desensitized to AI-driven, low-trust marketing and expensive paid ads. Bauer argues businesses must deliver immersive, emotionally compelling experiences, teach real value up front, and lead with authenticity, proof, and guarantees rather than exaggeration. He outlines a practical organic system: clarify the problem you solve (financial, emotional, or physiological), use short video testimonials and a simple 12-page QR-linked “book” to build authority, capture leads via phone/text and direct mail, and run low-cost quarterly events where 25–40% may convert.
In this episode…
Who is Joel Bauer and whom does he serve? (01:28)
Live Events Authority (01:34)
Low Trust Marketing (03:32)
AI And Human Value (05:14)
Teach Not Tease (06:20)
Ad Spend Pitfalls (10:12)
Three Market Categories (11:30)
Authority Through Books (13:13)
Sensory Communication (15:01)
Authenticity And Image (18:45)
Murse Pitch Demo (22:52)
Follow Up And Events (27:14)
Rinse Repeat Conversions (30:05)
Proof Driven Marketing (30:32)
Offline Beats Noise (31:30)
Trade Show Reinvention (33:24)
Projecting The Solution (34:38)
Crowd Creation Props (38:48)
Self Selection Strategy (43:12)
Fast Event Setup (45:26)
Organic Sales Proof (49:41)
Where To Find Joel (51:19)
Humanity Final Word (53:49)
Joel Bauer’s Information:
Website: https://joelbauer.com/
LinkedIn: https://www.linkedin.com/in/joelbauer/
YouTube: https://www.youtube.com/user/joelbauer
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Links and Freebies: https://dawnkkennedy.com/resources
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Support the show
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For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies: https://dawnkkennedy.com/resources
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Dawn talks with Abe Kasbo, CEO of Verasoni, about “irresponsibly digital” marketing and why businesses should think critically before increasing platform spend. Abe describes the shift from legacy media to digital since 2005 and argues marketing is behavioral science, but digital pushes businesses toward clicks, ROAS, and vanity metrics while neglecting brand, reputation, and the fact that many small businesses rely heavily on word of mouth. He warns of bots, fake traffic, ad fraud, low organic engagement, and platform “black boxes,” citing Facebook purging large numbers of accounts and concerns about fabricated “digital friends.” They discuss the real cost of “free” social (time), Google’s recurring prompts to raise budgets, and the need to audit audiences. Abe shares a case where webinars, email capture, and trade shows grew a company’s email list from 3,000 to 148,000 and boosted revenue, emphasizing human-focused, integrated strategies.
In this Episode....
Who is Abe Kasbo, and whom does he serve? (00:44)
Origins of Irresponsible Digital (01:09)
Marketing Beyond Clicks (02:46)
From Legacy to Trackable Ads (03:59)
Creative vs Metrics Trap (06:11)
Organic Reach Reality Check (07:06)
Free Social Costs Time (09:32)
Scheduling Tools and Algorithms (11:24)
Ad Fraud and Fake Accounts (14:35)
Auditing Vanity Metrics (18:29)
Email and Webinars Win (20:51)
AI Ads and Nutrition (23:33)
Organic Relationships Matter (25:28)
Black Box Ad Transparency (27:53)
AI Search Slippery Slope (32:55)
CTV and Direct Mail Return (35:56)
Book Plug and Big Takeaways (39:00)
Digital as Business Tax (40:34)
Human Loop Closing (42:57)
Abe Kasbo’s Information:
Website: https://verasoni.com/
LinkedIn: https://www.linkedin.com/in/abe-kasbo-3828913/
Book: https://irresponsiblydigital.com/
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Dawn talks with Matt Watson, CEO of Full Scale, about founder-led marketing and how to build trust in a low-trust environment where reviews and feedback can be manipulated. Watson explains that buyers look for trust signals beyond company reputation, making founders’ personal brands and thought leadership increasingly important, especially for smaller companies competing with big-name vendors. He advises founders to consistently share opinions, industry insights, customer stories, and a mix of business and entertaining content on one or two key platforms (he focuses on LinkedIn, a newsletter, and a podcast), and notes that commenting thoughtfully on major industry leaders’ posts can grow an audience faster than publishing. He also discusses using AI to synthesize a founder’s existing body of work to create unique, authoritative content for social and websites, including E-E-A-T signals for search.
In this Episode....
Who is Matt Watson and whom does he serve? (01:03)
Why Trust Drives Buying (01:48)
Building Trust Online (03:48)
Personal Brand Pivot (06:09)
Repeatable Content System (07:57)
Opinions And Your Tribe (10:06)
Personality And Platforms (13:18)
Best Known Not Best (14:22)
Authenticity Without Oversharing (15:25)
Audience And Content Mix (21:00)
Pick One Or Two Platforms (23:56)
Grow By Commenting (28:22)
Awareness Versus Nurture (31:42)
Trust Signals For Search (36:45)
Using AI To Reuse Archives (39:25)
Where To Find Matt (41:13)
Matt Watson's Information:
LinkedIn: https://www.linkedin.com/in/mattwatsonkc/
Website: https://fullscale.io/about-us/
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Links and Freebies: https://dawnkkennedy.com/resources
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Dawn talks with Garrett Maroon, a Southeast Virginia real estate agent of 12+ years, about weighing key variables to build a business aligned with who you are rather than following cookie-cutter industry advice like cold calling or buying leads. Garrett explains he filtered every tactic through whether it fit his wiring and whether it gave or drained energy, ultimately mastering a relationship- and referral-based system that he refined over three and a half years while still achieving early success (27 homes year one, 50 year two) despite being told it wasn’t possible. He credits consistent inputs, building trust through consistent care, and asking better, constrained questions—sparked by his wife’s “under 40 hours” challenge—for sustainable results across market shifts. He also discusses coaching, cutting nonessential activities, and changing entrenched habits with patience and focus.
In this Episode....
Who is Garrett Maroon and whom does he serve? (00:45)
Rejecting Cookie Cutter Real Estate (01:24)
Energy Audit and Personal Fit (02:58)
Early Wins and Long Runway (04:25)
Pushing Back on Shoulds (09:02)
Markets Change Trust Stays (12:00)
Proving 50 Deals Under 40 Hours (15:46)
Define Success With Constraints (19:21)
Naivete That Sparked Focus (21:57)
Guardrails Create Freedom (22:43)
Question the Hours Myth (23:29)
Resetting a Busy Business (25:21)
Why Change Takes Time (28:39)
Belief and a North Star (31:46)
Elimination Beats Guessing (36:04)
Rebuilding the Titanic (38:47)
Ten Year Overnight Success (41:55)
Where to Find Garrett (42:37)
Garrett Maroon's Information:
Website: https://www.garrettmaroon.com/about-garrett
LinkedIn: https://www.linkedin.com/in/garrett-maroon-50b06135/
YouTube: https://www.youtube.com/@faithfulagent
Facebook: https://web.facebook.com/gmaroon/?_rdc=1&_rdr#
Instagram: https://www.instagram.com/garrettmaroon/
Podcast: https://thefaithfulagent.buzzsprout.com/
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Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies: https://dawnkkennedy.com/resources
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Dawn talks with financial planner Brian Thompson of Brian Thompson Financial about founders staying in control of their businesses without fusing their identity to the company. Brian explains that businesses can start “driving the ship” on their own momentum, so leaders should build with intention by clarifying mission, vision, and values—both personally and for the business—and repeatedly testing them in everyday decisions. They discuss what to do when personal values evolve out of alignment with the business, including changing the business or letting it go without viewing it as failure, and how to handle external pressure from family and others. Brian emphasizes focusing on process over results, celebrating progress, using practices like journaling and gratitude, embracing emotional humanity in leadership, and recognizing that AI can’t replace genuine connection.
In this Episode....
00:49 Who is Brian Thompson, and whom does he serve?
02:06 Founder Identity Shift
03:13 Personal Values Work
04:18 When Values Change
07:02 Handling Outside Opinions
10:47 Revisiting Values Often
12:28 Build Measure Learn
14:16 Process Over Results
17:13 Celebrate the Climb
19:17 Gratitude and Journaling
24:18 Authentic Leadership
26:40 AI and Human Connection
33:02 Evolving Relationships
34:18 Wrap Up and Where to Find
Brian Thompson’s Information:
Website: https://btfinancial.com/
LinkedIn: https://www.linkedin.com/in/brianthompsonfinancial/
Facebook: https://www.facebook.com/profile.php?id=100063574958343#
X: https://x.com/BrianFinancial
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Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies: https://dawnkkennedy.com/resources
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Dawn talks with Graham Skidmore about keeping humanity at the center of business amid rapid AI adoption. Graham argues AI should augment human agency like a calculator, not replace people, and warns that capitalism’s push for efficiency can overlook effectiveness, empathy, and stewardship. They discuss how one-size-fits-all systems in education and workplaces stifle human potential by forcing people into a “box,” and how companies often treat empathy as a tool to persuade others to conform rather than truly valuing different perspectives. Graham suggests using AI to remove heavy-lifting tasks so employees can contribute to creative problem-solving, and recommends making idea-sharing a requirement through mechanisms like innovation days or internal “shark tank” pitches. They also address ethical concerns about job displacement and the need to define limits on profit-driven automation.
In this Episode....
Who is Graham Skidmore and whom does he serve? (00:49)
AI as a Tool (01:11)
Empathy and Stewardship (03:24)
Breaking the Box (03:48)
Personalized Potential (06:41)
Bridging Perspective Gaps (09:32)
Empathy as a Mask (12:21)
Unlocking Innovation Safely (15:31)
AI to Free Thinking (17:32)
Making Input Required (21:20)
Individualized Learning Example (25:02)
Grow the Box (27:02)
Where to Connect (27:51)
Ethics Beyond Optimization (29:17)
Graham Skidmore’s Information:
LinkedIn: https://www.linkedin.com/in/graham-skidmore/
Website: https://harmonyhealthinstitute.com/meet-your-facilitators/
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Links and Freebies: https://dawnkkennedy.com/resources
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Dawn talks with Carolyn Haeler, CEO and founder of Mightylicious, a gluten-free cookie company, about using crowdfunding as a nontraditional way to finance growth in CPG. Carolyn shares how she bootstrapped early production, landed Whole Foods quickly, used personal credit lines to manage early cash flow, then secured TD Bank loans as purchase orders grew and co-manufacturing introduced net-30 payment gaps. She explains why growth in grocery often requires significant upfront capital for inventory, distributor requirements, and costly free-fill programs, creating a chicken-and-egg challenge with national distributors and anchor accounts. After unsuccessful angel outreach during COVID, she launched a regulated crowdfunding campaign, warning about unprofitable marketing agencies, built a base of 4,000 equity investors, and raised $5M, which helped her access major distributors, brokers, and broader retail expansion across 43 states.
In this Episode....
Who is Carolyn Haeler and whom does she serve? (00:42)
Bootstrapping To Whole Foods (01:26)
Loans And Growth Ceiling (03:21)
CPG Cash Flow Reality (04:53)
Shelf Fees And Free Fill (06:14)
Choosing Crowdfunding (08:32)
Marketing Pitfalls (10:29)
Running A Reg CF Raise (11:4)
Equity And Investor Terms (15:00)
Raising Five Million (15:59)
Doors Open With Distributors (16:22)
Crowdfunding Legitimacy (19:31)
Where To Buy Cookies (20:42)
Carolyn Haeler’s Information:
LinkedIn: https://www.linkedin.com/in/cpotz/
Website: https://republic.com/mighty-monkey
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Dawn talks with strategic planning coach Marc L. Daniels about why annual planning no longer works for small and medium businesses in a fast-changing economy and technology landscape. Mark shares his background in building and selling businesses and argues that plans fail without disciplined execution. He contrasts spreadsheet forecasts and overly thick binders with a focused quarterly plan built around four elements: strengths, weaknesses, trends (instead of a long list of opportunities), and the biggest obstacle. He explains how trends—positive or negative—can be leveraged, citing examples from the 2008 financial crisis, tariffs affecting a pool company, and COVID. Mark recommends using AI tools to identify trends, reviewing customer and geographic data, assigning project leaders, setting weekly milestones, holding weekly leadership meetings, and tracking leading metrics to keep quarterly projects on track.
In this Episode....
Who is Marc L. Daniels, and whom does he serve? (00:51)
Strategic Plan Basics (03:02)
Strengths And Weaknesses (04:56)
Trends And Obstacles (07:09)
Surfing Trends Quarterly (08:54)
Negative Trends Case Study (10:03)
Broader Economy Signals (12:35)
Coffee And Macro Trends (17:01)
Tariffs COVID And Discipline (21:27)
Finding Trends With AI (26:27)
Execution Weekly Cadence (32:57)
Where To Find Mark (39:57)
Marc L. Daniels's Information:
Website: https://marcldaniels.com/
LinkedIn: https://www.linkedin.com/in/marc-l-daniels-231456a3/
Facebook: https://web.facebook.com/people/Marc-L-Daniels/61566554887388/?_rdc=1&_rdr#
Instagram: https://www.instagram.com/marcldaniels/
YouTube: https://www.youtube.com/@MarcLDaniels
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Dawn talks with Ricky Ho, founder of San Francisco AI startup SourceReady, which helps retailers, brands, and importers automate product sourcing from idea to factory by identifying suppliers globally (including some in the US), calculating tariffs, and even negotiating with factories using AI trained on millions of factory records, supplier disclosures, shipment records, and customs data. Ricky explains that most small businesses misuse AI like Google search, while the real power is in reasoning and execution through persistent AI “agents” with memory that can work toward goals using tools. They discuss trust and verification, emphasizing AI shouldn’t make high-stakes decisions yet, but can do substantial work with human oversight like managing an employee. They also cover AI’s growing role in customer service, recruiting, accounting, legal, sales/marketing, and retail, and suggest staying current by asking AI for updates and sources.
In this Episode....
Who is Ricky Ho, and whom does he serve? (00:52)
Sourcing Pain Points (01:44)
Domestic vs Overseas (02:26)
AI Not Google Search (02:57)
Chatbots vs Agents (04:59)
Trust and Oversight (07:53)
Managing AI Skills (11:14)
Customer Service AI (14:26)
AI Sourcing Workflow (20:48)
Industries Up Next (24:34)
Vibe Coding Boom (26:34)
Adoption Barriers (29:16)
Stay Updated Using AI (30:43)
Ricky Ho’s Information:
Website:https://www.sourceready.com/
LinkedIn: https://www.linkedin.com/in/ricky-ho-a25a05104/
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Dawn Kennedy talks with Jenna Nelson, founder of HerAIgency, about adopting AI in business in a supportive, non-threatening way, especially for female founders and women-led companies. Jenna outlines practical AI use cases in marketing, operations, data analytics, and market research, emphasizing that results depend on the quality of inputs (“slop in, slop out”) and that AI must be trained with a robust brand knowledge base such as briefs, past content, and transcripts. She recommends choosing one platform to train deeply, using paid features like custom GPTs, and reinforcing learning by feeding edits back into the tool. They discuss privacy and trade-secret concerns, advising careful platform settings and guardrails, and stress a human-in-the-loop review process. The conversation also highlights AI for lead intake, pre-qualification, and faster response to improve conversion and client experience.
In this Episode....
Who is Jenna Nelson, and whom does she serve? (01:06)
AI Use Cases Overview (01:36)
Brand Voice Concerns (03:23)
Align Before Automate (05:22)
How to Train AI (07:32)
Tools and Paid Plans (09:39)
Market Research Faster (12:25)
Privacy and Trade Secrets (16:14)
Human in the Loop (19:56)
Trust and Disclosure (23:23)
Content Volume Reality (27:04)
Lead Intake Automation (31:09)
Where to Find Jenna (37:35)
Henna Nelson’s Information:
Website: https://heraigency.com
YouTube:https://www.youtube.com/@heraigency
LinkedIn:https://www.linkedin.com/in/jennalnelson/
Instagram: https://www.instagram.com/heraigency
Facebook: https://www.facebook.com/herAIgency/
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Dawn talks with Curt Moore, founder of Moat Title Security (headquartered in Oklahoma City and operating in nine states), about what businesses must consider when expanding into new states, especially in regulated industries like real estate and public document recording. Kurt explains the need to register as a foreign entity with each state’s Secretary of State (with varying fees and annual requirements), maintain proper insurance and risk-aligned terms of service, and understand county-by-county recording rules and acceptable document nomenclature. He emphasizes consistency in entity structure, getting legal advice, researching state statutes, and proactively calling state offices or county clerks for guidance. Curt describes how Moat modifies contract language in some states to coordinate with state fraud statutes, and how Moat prioritizes expansion states based on target demographics and regulatory complexity to avoid costly compliance surprises.
In this Episode....
Who is Curt Moore and whom does he serve? (00:53)
Foreign Entity Registration (02:48)
Research County Recording (03:59)
Entity Structure Consistency (06:30)
Insurance And Risk (08:33)
State Specific Disclosures (11:06)
Contracts And Statutes (14:24)
Choosing Which States (22:09)
Fraud Concerns And Consumers (28:45)
Key Takeaways Recap (32:23)
Where To Find Curt (35:21)
Curt Moore’s Information:
Website: https://moattitlesecurity.com/moat-specialist/
LinkedIn: https://www.linkedin.com/company/moat-title-security/
Facebook: https://www.facebook.com/moattitle
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Dawn welcomes back Stacy Brown-Randall (previously featured in 2022 on “Generating Referrals Without Asking”) to discuss her updated work on referrals, including her second book, The Referable Client Experience. Stacy explains that referrals exist within a business “ecosystem” and outlines three foundational referral plans: generating more referrals from people who already refer you (covered in her first book), creating a referable client experience that bridges great work to referrals during the engagement (covered in her second book), and cultivating “potential referral sources” who have never referred you. She distinguishes referrals from word-of-mouth buzz, introductions, and warm leads, and argues referrals are a separate business-development leg from marketing and prospecting, driven by relationship-based trust, desire, and opportunity. She notes referrals can be built virtually and cites common stats such as ~70% close rates and 80%+ preference for recommendations in buying decisions.
In this Episode....
Who is Stacey Brown Randall, and to whom does she serve? 00:43
Referral Ecosystem Overview (01:09)
Three Referral Plans (03:22)
What Counts as Referral (06:16)
Referrals vs Marketing (12:26)
Desire Opportunity Trust (16:43)
Virtual Referral Relationships (22:56)
Timeline ROI Expectations (25:39)
Referral Stats Close Rates (29:62)
Books Links Farewell (32:15)
Stacey Brown Randall’s Information:
Website: https://staceybrownrandall.com/articles/
LinkedIn: https://www.linkedin.com/in/staceybrandall/
Generating Business Referrals without Asking: https://generatingbusinessreferrals.com/
New Book: https://referableclientexperience.com/
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Dawn Kennedy talks with Holly Hoffman (“the sales tax lady”), founder of Sales Tax Advisory Network, who serves businesses of any size and industry with sales and use tax training and guidance. Hoffman explains the difference between sales tax (seller’s liability) and use tax (purchaser’s liability) and notes audits often focus more on untaxed or undocumented purchases than on sales. They discuss state-by-state complexity, resale certificates and seller’s permits, manufacturing exemptions that vary by state, and the difficulty of determining whether services are taxable. Hoffman warns against relying on Google, AI, or non-official sites for tax rates, advising use of official Department of Revenue/Treasury lookups. They cover the Wayfair decision’s impact on interstate sales, the continued importance of physical presence nexus, increased post-COVID multistate audits and data sharing, and growing state focus on taxing digital goods. Hoffman shares she only provides audit defense in Wisconsin and can be reached at salestaxlady.com.
In this Episode....
Who is Holly Hoffman and whom does she serve? (00:52)
Fear and Safe Space (02:33)
Sales Tax vs Use Tax (04:49)
Resale and Permits (07:45)
Manufacturing Exemptions (09:24)
Service Business Taxability (11:07)
Retail Rates and Jurisdictions (14:38)
Wayfair and Nexus Basics (19:06)
Permits Across States (25:32)
Audits and Digital Goods (32:24)
How to Reach Holly (35:47)
Holly Hoffman’s Information:
Website: https://salestaxlady.com/
LinkedIn: https://www.linkedin.com/in/hollymhoffman/
YouTube: https://www.youtube.com/user/hrhoffman99/videos
Facebook: https://www.facebook.com/salesincometax
X: https://x.com/salesincometax?s=09
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Dawn talks with financial architect Linda Hunt about “financial architecture” and why a P&L alone can hide what’s really happening in a growing business. Linda explains that many companies operate with disconnected financial pieces and misaligned workflows, causing inaccurate revenue, inventory, and cost of goods data—especially when industry-specific systems integrate poorly with accounting tools like QuickBooks. Using a multi-location medical spa example, she describes how standard costs, consistent delivery processes, and tighter financial operations reveal true profitability by offering or location and stabilize commissions. She distinguishes layers of a well-structured financial function—money operations, accounting/reporting, oversight, and strategy—and notes businesses often need fractional roles (controller/CFO/COO) plus internal ownership of key processes like invoicing. She advises owners to map delivery steps, identify financial impacts, and “nourish” operations instead of defaulting to cost-cutting, and shares how to contact her at SUMSolutions.com for a Financial Clarity Consult.
In this episode...
Who is Linda Hunt and whom does she served? (00:52)
Why P&L Can Mislead (01:29)
Profit by Offering or Location (02:20)
Financial Operations Explained (03:04)
Inventory and Data Lag Pitfalls (04:07)
Hidden Number Feeders (06:27)
Fleet Costs and Budget Assumptions (08:03)
Layers of the Finance Function (11:29)
Industry Software and Workflow Fit (14:09)
Standardized Delivery and Pricing (16:51)
Med Spa Operational Money Touchpoints (17:55 )
Service Cost Breakdown (19:13)
Pricing Meets Marketing (20:39)
Map Steps to Costs (21:46)
Standard Costs Fix Leaks (24:04)
Why Teams Resist Standards (25:33)
Fractional Finance Roles (26:58)
When to Upgrade Ops (31:22)
Nourish Not Cut Costs (33:04)
Where to Find Help (34:22)
Linda Hunt's Information:
For a financial clarity consult: https://www.sumsolutions.com/evaluations/
For my book: The Money Conversation - https://www.sumsolutions.com/the-money-conversation/
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Dawn talks with Leisa Reid, founder of GetSpeakingGigsNow.com and the author of Get Speaking Gigs Now. Dawn and Leisa talk about how you can use speaking engagements to enhance the credibility of your business. Lisa explains that “speaking” isn’t only keynotes; it can include facilitation, workshops, and even Facebook Lives, and she shares early steps for local businesses such as leveraging chambers of commerce and addressing common questions or myths in an industry. She outlines a simple process for creating a signature talk by starting with the desired audience action step, then building around three main points. They discuss monetizing speaking through paid engagements or “waive your fee” talks that generate clients, plus the personal fulfillment and content-repurposing benefits of speaking.
In this episode…
Who is Leisa and whom does she serve? (0:50).
Speaking Styles Explained (01:48)
Local Speaking Ideas (2:46).
Build Your Signature Talk (5:53).
Monetize Your Message (8:23).
Modern Speaking Myths(11:09).
Personal Benefits of Speaking (12:08).
Repurpose Your Content (15:26).
Leisa’s Information.
Website- https://getspeakinggigsnow.com/
Leisa’s Books- https://getspeakinggigsnow.com/get-speaking-gigs-now-book
https://getspeakinggigsnow.com/manage-to-success-book
Speaker Readiness Assessment- https://getspeakinggigsnow.com/speaker-assessment
Facebook- https://www.facebook.com/groups/getspeakinggigsnow
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Links and Freebies: https://dawnkkennedy.com/resources
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Dawn talks with George Csahiouni. With over 23 years of experience in sales to the fintech industry, with a specialized focus on payment processing, and as a sales expert and chief revenue lead, George has been instrumental in driving sales and revenue growth for ISOs and various businesses. Dawn and George talk about payment processing costs and small-business financing
In this episode…
Who is George and whom does he serve? (00:59).
Processing Fees Explained (1:19).
Surcharging vs Cash Discount (4:19)
Customer Pushback Factors (6:19).
Getting Better Rates (10:09).
Shopping Your Processor (15:31)
Financing Market Shift (16:34).
Equipment Financing Basics (19:21)
Line of Credit Strategy(23:53)
Fast Cash Options (29:52)
George Csahiouni’s Information.
LinkedIn: www.linkedin.com/in/george-c-43277758
Youtube: https://www.youtube.com/@GeorgeCsahiouni/about
Website: https://swoopbusinesssolutions.com/
Facebook: https://www.facebook.com/swooppay/
Landline: +1 877-707-9667
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Links and Freebies: https://dawnkkennedy.com/resources
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Dawn talks with Mike Matalone, founder of the XP3 Talent System and author of “Hire, Train, Retain,” about creating a “people operating system” that improves hiring, onboarding/training, daily management, and retention so other business systems execute effectively. Mike argues many business problems presented as financial, marketing, or operations issues are often people issues in disguise, and success starts with defining roles granularly (clear results, KPIs, and timeframes) rather than vague job descriptions. He emphasizes hiring for culture using mission, vision, and values, testing coachability and fit through open-ended questions and follow-up assignments, and retaining talent by identifying candidate needs, creating clear career paths, and intentionally building workplace relationships.
In this episode…
Who is Mike Matone and whom does he serve? (00:48)
Why People Need Systems (01:38)
People Problems Disguised (04:05)
Define Success Clearly (07:04)
Granular Job Requirements (08:22)
Roles Evolve Over Time(10:52)
Success Formula KPIs Timing (11:59)
Workforce Planning Backwards (13:40)
63M QuickBooks Cautionary Tale (15:36)
Owner Expertise Five Pillars (18:02)
Enjoyment Versus Skill Fit (23:04)
Consistency Formula (25:07)
Hiring for Culture (27:12)
Mission Vision Values (27:20)
Two-Way Interviews (29:49)
Values-Based Questions (32:19)
Retention Starts Hiring (34:20)
Career Path Planning (36:50)
Relationships Drive Retention (39:40)
Book and Contact Info (42:52)
Turnaround Success Story (45:09)
Mike Matalone’s Information:
Website: https://www.xp3talent.com/
LinkedIn: https://www.linkedin.com/in/mike-matalone-6029b87/
BOOK: "Hire, Train, Retain"
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Dawn talks with James M. Powell, an expert on the science of intuition, about tapping into our intuition and using it to make better business decisions.
In this episode…
Who is James M. Powell and whom does he serve? (00:57).
In everything we learn about running a business, why don’t we learn about tapping into our intuition in business school? (2:26)
The meaning of “everyone is a spiritual being” (Cliff’s Notes Version). (4:12).
What is intuition, where does it come from, and why do we need to have it? (7:03).
How do we know we are getting into our intuition? (9:08).
Since we have intuition as children, why do we “grow out of” using it as adults to make decisions? (12:10).
To make better decisions, in what ways can we step back into our intuition? (15:23).
How can we differentiate between intellectualizing and being more intuitive? (19:16).
Feel it first, then think about it, then take action. (23:11).
James M. Powell's Information:
James’ Podcast Website- www.thespiritualitypodcast.com
Intuition Hacks- www.thespiritualitycoach.com
Facebook: https://facebook.com.james.m.powell
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Facebook: https://www.facebook.com/entremoneycoach
Instagram: https://www.instagram.com/entremoneycoach
Entre Pay Day Newsletter: Entre Pay Day | Entre Money Coach
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Links and Freebies: https://dawnkkennedy.com/resources
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Dawn Kennedy talks with George Bakalov, a cybersecurity professional and virtual CISO, and founder of Executive Solutions USA. They talk about small business “information security,” emphasizing that risk extends beyond phishing to protecting all business assets, reputation, and expanding attack surfaces across devices, cloud, and email. George explains common scenarios such as criminals hijacking domains or infrastructure to run malicious campaigns, identity-based attacks that compromise user accounts to access third-party systems, and the high recurrence rate of breaches. He recommends requesting vendor security certifications, using company-wide password managers, enabling multi-factor authentication, and running measurable employee awareness training since most attacks use email. He stresses starting with a security assessment, asset inventory, and prioritized risk-reduction plan, noting cyber insurance is increasingly standard and AI is already enabling more sophisticated attacks.
In this episode….
Who is George Bakalov, and whom does he serve? (00:57)
What InfoSec Covers (02:11)
Universal Business Risk (04:13)
Real Breach Stories (07:24)
Third Parties and Identity (11:03)
Password Manager Basics (14:07)
MFA and Training (17:59)
Too Many Security Tools (21:42)
Incident Response Planning (25:03)
AI and Future Threats (29:35)
Where to Find George (32:52)
Final Takeaways (34:66)
**George Bakalov's Information:
Website:**https://executivesolutions.us/
10% off for initial security assessment with coupon: DAWN10
LinkedIn: https://www.linkedin.com/in/georgebakalov/
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Dawn Kennedy talks with Francie Jain, founder of Terawatt, a platform that connects employers with coaches for group coaching and training, to discuss psychological safety and its ROI through reduced turnover. Francie defines psychological safety using Dr. Amy Edmondson’s work as a group-level climate where people can speak up without fear of repercussions, enabling error reporting and process improvement; reported errors may initially rise before declining as processes improve. They discuss how rigid hierarchy and leaders needing to be “right” undermine safety, generational shifts that make employer-provided development expected, and how psychological safety improves team performance, innovation, and customer outcomes.
In this Episode...
Who is Francie Jain, and whom does she serve? (00:45)
ROI of Psychological Safety (01:20)
What Psychological Safety Means (02:27)
Leadership and Generational Shifts (04:34)
Hiring and Culture Signals (07:26)
Google Study and Groupthink (09:16)
Hierarchy and Team Differences (14:09)
How to Implement Training (18:13)
DIY Tools and Measuring Impact (26:09)
Self Check Questions (31:58)
Resources and Where to Find Fran (33:11)
Military Case Study (35:08)
Final Takeaways and Goodbye (37:30)
Francie Jain's Information:
LinkedIn: https://www.linkedin.com/in/franciejain/
Website: http://terawatt.co/
Book: Turn the Ship Around (U.S. Military)
Google's Project Aristotle (U.S. Technology Company)
Dr. Amy Edmondson's "Psychological Safety and Learning Behavior in Work Teams" (Academic Research on Hospital Team Behavior)
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Links and Freebies: https://dawnkkennedy.com/resources
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Dawn Kennedy talks with Jake Isham,a filmmaker-turned-brand strategist and creative director who helps founders and entrepreneurs turn their expertise into authority through powerful storytelling. They delve into the significance of personal branding, especially in today's low-trust environment. The discussion highlights the impact of social media posts on perceptions, the importance of consistency, and the idea that 'who you are is what you post.' Jake stresses the value of authenticity and the need to tackle the challenge of building a personal brand, even if it means starting small and unpolished. The episode concludes with practical advice on creating and distributing content across platforms, aiming for a consistent presence rather than immediate perfection.
In this episode....
Who is Jake Isham, and whom does he serve? (01:07)
The Importance of Social Media Presence (01:15)
Personal Branding: Lessons from Experience (03:49)
The Role of Personal Brand in Business Success (07:01)
Evolving Your Personal Brand (10:54)
Building a Personal Brand: Practical Tips (15:09)
Navigating Social Media Platforms (20:43)
Finding Your Preferred Content Creation Platform (22:50)
The Importance of Consistency in Social Media (25:35)
Leveraging Multiple Platforms for Maximum Reach (27:45)
Building a Personal Brand in the Age of AI (30:56)
The Value of a Loyal Audience (36:03)
Final Thoughts and Where to Find More Information (40:45)
Jake Isham’s Information:
Website: http://www.jakeisham.com/
LinkedIn: https://www.linkedin.com/in/jakeisham/
Facebook: https://www.facebook.com/jakeAisham
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Links and Freebies: https://dawnkkennedy.com/resources
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Dawn Kennedy talks with Cat Holt, Founder, CEO & Pres @ Coologee, Inc. They delve into the essential strategies for building a durable, sustainable brand. Cat Holt, shares her extensive experience in marketing, consulting, and branding, along with insights from her work with Progressive Insurance. They discuss the evolution of branding, the importance of customer retention, and the transition from awareness to trust in branding. They also explore the role of in-person engagement, digital trust issues, and the significance of maintaining a welcoming and consistent onboarding experience, even as brands grow and evolve. The discussion provides valuable perspectives for business owners looking to adapt and thrive in a changing marketplace.
In this episode....
Who is Cat Holt, and whom does she serve? (01:02)
The Evolution of Progressive Insurance (01:54)
The Importance of Customer Retention (06:56)
Onboarding and Customer Experience (09:43)
Creating a Sense of Community (18:14)
Navigating Real Estate Transactions (23:56)
The Power of Niche Communities Online (24:26)
Evolving Trust in Digital Spaces (25:26)
Rediscovering Human Connections (26:18)
Generational Shifts in Business (31:33)
Cracker Barrel's Rebranding Journey (32:34)
Lessons from Restaurant Industry (36:21)
The Importance of Connection in Business (41:58)
Where to Find More Insights (42:34)
Cat Holt's Information:
Website: http://coologee.com/
SUBSTACK: https://catholtcoologee.substack.com/
LinkedIn: https://www.linkedin.com/in/catkolodij/
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Links and Freebies: https://dawnkkennedy.com/resources
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Dawn Kennedy talks with Adrienne Wilkerson, Co-Founder and CEO of Beacon Media + Marketing, to discuss the transition from being a business founder to taking on the CEO role. The conversation touches on the challenges of moving from a practitioner to a leader, the importance of delegation, the evolution of company culture, and the necessity of trust and communication in building a sustainable business. The episode emphasizes the ongoing evolution of leadership mindsets and the balance between control and freedom in effective business management.
In This Episode....
Who is Adrienne Wilkerson, and whom does she serve? (00:57)
Starting a Business in Anchorage: The Early Years (01:34)
Merging Businesses and the Birth of Beacon Media and Marketing (01:56)
Navigating the Wild West of Digital Marketing (02:44)
From Founder to CEO: The Identity Shift (03:39)
Delegating Tasks and Overcoming Control Issues (06:50)
Strategic Coach and the Four Quadrants Tool (10:00)
Hiring the Right People and Maintaining Company Values (17:21)
The Transition to Ownership (20:23)
Lessons from High School Leadership (21:51)
Delegation and Team Support (23:11)
Evolving Company Dynamics (25:15)
Building Middle Tier Leadership (27:22)
Navigating Employee Turnover (30:45)
Trusting Your Team (35:58)
Adrienne Wilkerson's Information:
Instagram: https://www.instagram.com/beaconmm/
LinkedIn: https://www.linkedin.com/in/adriennewilkerson/
YouTube: https://www.youtube.com/@BeaconWayPodcast
Facebook: https://www.facebook.com/beaconmm
X: https://x.com/beaconmm
Podcast: https://www.beaconmm.com/the-beacon-way/
Her book: https://a.co/d/fBo6sBg
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Links and Freebies: https://dawnkkennedy.com/resources
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Dawn Kennedy talks with Kevon Saber, a partner and transition architect at Legacy Outcomes, to discuss the intricacies of selling a business. They delve into the importance of succession planning, the differences between mergers, acquisitions, and outright sales, and the critical red flags to watch for. Kevon shares his experience selling two mobile software companies and the lessons learned from those sales. The conversation covers the emotional aspects of selling a business, how to prepare a business for sale, and the importance of a proper valuation. They also discuss seller-side financing, the role of SBA loans, and the significance of confidentiality during the sale process. Kevon emphasizes the need for a solid preparation phase, including clarifying goals, forensic analysis, and getting the right people on the team to ensure a successful and regret-free sale of the business.
In this episode….
Who is Kevon Saber, and whom does he serve? (00:48)
Understanding Mergers, Acquisitions, and Sales (02:43)
The Scary Statistics of Business Sales (04:07)
Preparing Your Business for Sale (06:06)
The Emotional Side of Selling a Business (16:30)
Navigating Financing and Red Flags (21:06)
Understanding the Risks of Time in Business (26:42)
SBA Policies and Seller Financing (27:07)
Valuation and Seller's Path to Regrets (31:25)
Steps to Prepare for Selling a Business (33:41)
Clarifying Goals and Building the Right Team (35:23)
Confidentiality and Screening Buyers (44:57)
Final Thoughts and Resources (46:53)
Kevon Saber’s Information:
LinkedIn: https://www.linkedin.com/in/kevonsaber/
Website: https://legacyoutcomes.com/
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Dawn Kennedy talks with Adam O'Connor, the Chief Commercial Officer at Gear Inc., about the intricacies and benefits of outsourcing customer service and integrating AI solutions. The discussion covers the pitfalls of implementing AI in flawed systems, the irreplaceable value of human empathy in customer service, and the importance of balancing AI with human intervention to maintain high customer satisfaction. The conversation also delves into how outsourcing can extend business hours, improve efficiency, and help businesses scale effectively. They discuss the ethical considerations of outsourcing, stressing the importance of partnering with reputable firms that treat their employees well.
In This Episode....
Who is Adam O'Connor, and whom does he serve? (00:46)
The Rise of AI in Customer Service (1:30)
Challenges and Limitations of AI (02:25)
The Importance of Human Touch in Customer Service (03:29)
Consumer Expectations in the Digital Age (04:35)
The Role of Outsourcing in Modern Business (09:34)
Overcoming Resistance to Outsourcing (17:20)
Ethical Considerations in Outsourcing (27:08)
Conclusion and Contact Information (31:50)
LinkedIn: https://www.linkedin.com/in/adam-o-connor-54766048/
Website: https://gearinc.com/why-gear/leadership/
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Dawn Kennedy talks with Jimi Gibson to delve into the challenges and solutions that businesses face in the age of AI-driven search engines. Jimi, the VP of Brand Communication at Thrive Internet Marketing Agency, returns to discuss how the advent of AI like Chat GPT and other large language models (LLMs) is reshaping the way people find websites. Key topics include the shift from traditional SEO keywords to the EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) approach, the importance of customer reviews, the value of an FAQ section on websites, and the impact of social media and local directories. Practical steps for improving your site's relevance and visibility in this new landscape are also covered, ensuring businesses can continue to thrive online.
In this episode….
Who is Jimi Gibson, and whom does he serve? (00:48)
Understanding the Shift in Search Engines (01:19)
The Importance of EEAT (03:14)
Impact of AI on Search Rankings (04:55)
The Role of YouTube and Other Platforms (07:21)
Adapting to New SEO Strategies (10:58)
Tactics for Improving Online Presence (23:45)
Answering FAQs on Your Website (26:39)
Technical Aspects of FAQ Placement (27:52)
Creating Effective Content for Answer Engines (30:5)
Email Marketing vs. Answer Engine Optimization (31:59)
Optimizing Content for AI and Search Engines (35:37)
Practical Steps for EEAT and Content Freshness (39:07)
First 30 Days Strategy for SEO (44:43)
Final Thoughts and Encouragement (50:43)
Jimi Gibson’s Information:
LinkedIn:https://www.linkedin.com/in/jimi-gibson/
Website: https://thriveagency.com/about/
Podcast: https://podcasts.apple.com/us/podcast/the-thumbody-show/id1668588107
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Dawn Kennedy talks with Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency, to explore the critical importance of personal branding. The discussion delves into the evolution of the internet from 2005 to the present, highlighting key changes in digital marketing strategies, including the shift from traditional SEO to leveraging AI and large language models (LLMs). Jimi emphasizes the necessity for founders and business owners to develop personal brands to maintain visibility and engagement in an AI-driven market. The conversation also covers the impact of AI on customer interactions, the importance of adding human elements to digital content, and actionable steps businesses can take to adapt.
In this episode….
Who is Jimi Gibson, and whom does he serve? (00:45)
The Evolution of Internet Marketing (01:37)
Why personal branding is essential for founders and business owners. (4:34)
AI's Impact on Content Creation and SEO (06:18)
The Role of Personal Stories in Business (14:03)
What the future of AI looks like for business and marketing. (19:03)
Practical steps business owners can take to stay relevant in an AI-driven world. (33:42)
Conclusion and Next Steps (39:54)
Jimi Gibson’s Information:
LinkedIn:https://www.linkedin.com/in/jimi-gibson/
Website: https://thriveagency.com/about/
Podcast: https://podcasts.apple.com/us/podcast/the-thumbody-show/id1668588107
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Dawn Kennedy talks with Ruth Mannschreck, a dentist by profession, who shares her personal journey of compressing her workweek from five days to two and a half days following a family crisis. They dive into how licensed professionals in highly regulated industries, like dentistry, can effectively reduce their working hours without sacrificing revenue. The conversation covers the importance of building robust systems, leveraging team strengths through an A, B, C skillset approach, and establishing clear communication and business processes. They also discuss the benefits of culture-driven practice management and the use of technology to maintain compliance, efficiency, and team productivity. Ruth offers a free PDF checklist for listeners to start applying these insights in their own businesses.
In this episode….
Who is Ruth Mannschreck, and whom does she serve? (00:42)
Transforming the Business Model (01:39)
Why strong systems are the foundation for working fewer hours. (4:05)
Delegation and Team Roles (05:33)
Creating a Culture of Excellence (10:04)
Using communication and technology to stay compliant and productive. (29:34)
Final thoughts, resources, and Ruth’s free PDF checklist. (32:33)
Ruth Mannschreck’s Information:
GET THE FREE FRAMEWORK HERE: https://workfewerhours.com/
Website: https://shorelinestrategies.com/
LinkedIn: https://www.linkedin.com/in/ruthmannschreck/
Instagram: https://www.instagram.com/ruthmannschreck/
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Dawn Kennedy talks with Elina Panteleyeva, who runs a successful e-commerce brand catering exclusively to doodle dog owners. Elina shares her journey from losing her job to building a seven-figure business by focusing on a highly specific niche. She emphasizes the importance of choosing an audience first, engaging with them to understand their needs, and offering high-value products that solve their problems. Elina provides insights into the power of organic social media, the pros and cons of selling on Amazon, and the significance of building a relationship-based community over raw data analytics. She also offers practical tips on pre-selling, customer retention, and launching new products tailored to her dedicated fan base.
In this episode….
Who is Elina Panteleyeva, and whom does she serve? (00:41)
Finding and Engaging Your Niche Audience (01:11)
The Power of Niching Down (02:28)
Building Relationships and Humanizing Your Brand (05:12)
The Importance of Behind-the-Scenes Content (06:54)
Leveraging Social Media and Email Marketing (10:27)
Navigating E-commerce Platforms: Amazon vs. Website (12:17)
Developing and Launching New Products (14:40)
Data-Driven Decisions and Customer Engagement (21:10)
Final thoughts and where to connect with Elina (25:10)
Elina Panteleyeva’s Information:
LinkedIn: https://www.linkedin.com/in/elina-panteleyeva-24049ab5/
Website: https://ecomwithelina.com/
Instagram: https://www.instagram.com/ecomwithelina/
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Dawn Kennedy talks with Scott Desgrosseilliers, Founder and CEO of Wicked Reports, and discusses the complexities of data collection and interpretation in making business decisions. Scott shares his expertise on creating a framework for streamlined data collection and decision-making for e-commerce brands and digital agencies. The conversation covers various aspects, including integrating multiple data sources, understanding conversion metrics, and setting realistic goals and ranges for campaigns. Scott also talks about the impact of seasonal trends like Black Friday, the effect of AI on marketing strategies, and the importance of focusing on one marketing channel before diversifying.
In this episode….
Who is Scott Desgrosseilliers, and whom does he serve? (00:56)
Challenges of Data Collection (01:19)
Automating Data Collection (01:54)
Interpreting Data for Decision Making (02:56)
Understanding Marketing Metrics (03:16)
Conversion Lag and Its Impact (06:58)
How AI is influencing modern marketing campaigns. (12:44)
Setting Goals and Making Data-Driven Decisions (16:55)
Diagnosing Marketing Issues (18:12)
Setting Realistic Ranges for Ad Spend (19:04)
Quarter Four Consumer Trends (21:00)
Abandoned Cart Strategies (23:42)
Multi-Platform Marketing Touchpoints (25:27)
Long-Term Marketing Strategies (29:41)
Leveraging Black Friday Data (31:49)
Conclusion and Resources (34:14)
Scott Desgrosseilliers’ Information:
LinkedIn: https://www.linkedin.com/in/scottd71/
Website:
https://www.wickedreports.com/our-story
https://www.5forces.com/
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Dawn Kennedy talks with Brian Herriot, owner of Herriot Financial, to discuss the concept of time freedom versus financial freedom for entrepreneurs. Brian introduces the Time Freedom formula, which integrates lifestyle expenses, investment income, and flexible work to achieve a balanced life. The conversation covers practical strategies for structuring work and leveraging a team to create months-long periods of free time within a year.
In this episode...
Who is Brian Herriot, and whom does he serve? (00:50)
The Concept of Time Freedom vs. Financial Freedom (01:41)
Defining True Time Freedom (02:27)
Strategies for Achieving Time Freedom (5:01)
The Role of Team and Work Structure (09:21)
Balancing Work and Time Freedom (13:31)
Financial considerations that influence time freedom. (16:26)
Balancing Work and Life: The Shock of Retirement (20:09)
The Value of Loving Your Job (20:32)
Rethinking Retirement: Working for Life (21:07)
The Time Freedom Formula Explained (23:53)
Using the Time Freedom Calculator (28:38)
Generational Perspectives on Work and Freedom (35:44)
Final thoughts, insights, and helpful resources from Brian Herriot. (38:35)
TIME FREEDOM CALCULATOR: https://timefreedomcalculator.com/
Brian Herriot Information:
LinkedIn: https://www.linkedin.com/in/brianherriot/
Website:
https://timefreedom.life/
https://www.herriotfinancial.com/#about
Youtube: https://timefreedom.life/
Podcast: https://timefreedom.life/podcast/
Linktree: https://linktr.ee/herriot
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Dawn Kennedy talks with Joshua Altman, a fractional Chief Communications Officer. Joshua shares insights on efficiently repurposing short-form and long-form content, the importance of viewing your business as a product, and the role of integrated communication strategies. The discussion touches on overcoming the fear of content being perceived as stale and how to utilize evergreen content effectively. Joshua also points out the misconception that all followers see every post, stressing the importance of understanding platform algorithms and the value of engaging email newsletters. The episode wraps up with practical advice on integrating content marketing with overall business strategy and the benefits of seeking external help for content management.
In this episode…..
Who is Joshua Altman, and whom does he serve? (01:00)
Understanding Content Marketing and Repurposing (02:06)
The Importance of Audience Consideration(05:13)
Creating Consistent and Valuable Content (10:13)
Evergreen Content and Repurposing Strategies(14:57)
Understanding Content Perception(18:42)
Recycling Content: Lessons from TV Shows (19:14)
Social Media Content Strategies (20:39)
Maximizing Content Calendars (23:04)
The Role of External Help in Content Management (23:50)
Integrating Content with Business Strategy (24:34)
The Importance of Consistency and Repurposing (26:36)
Navigating Social Media Algorithms (31:36)
Tailoring Content to Platforms and Audiences (35:43)
Conclusion and Final Thoughts (37:38)
Joshua Altman’s Information:
Website: https://beltway.media/
LinkedIn: https://www.linkedin.com/in/joshuaialtman/
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Dawn Kennedy talks with Dr. Michelle Griffin, owner of Griffin Resources, who provides insights into fractional HR services, including payroll, benefits, recruiting, and compliance. They discuss common HR challenges faced by businesses, the importance of bringing in HR specialists early, and how fractional HR can enhance business operations, protect against legal liabilities, and support both employees and leaders. Key points include the need for compliance with employment laws, the role of HR in strategic business decisions, and the value of investing in professional HR support to safeguard and grow a company.
In this episode…..
Who is Dr. Michelle Griffin, and whom does she serve? (01:12)
Key HR Questions for Business Owners (01:50)
HR's Role in Compliance and Employee Management (04:52)
The strategic role HR plays in shaping business decisions. (9:01)
Addressing Misconceptions About HR (12:52)
The Legal Complexities of HR (16:32)
Fractional HR Services and Benefits (22:21)
Best practices for smooth onboarding and offboarding. (26:51)
Conclusion and Contact Information (32:42)
Dr. Michelle Griffin’s Information:
Website: https://griffin-resources.com/
LinkedIn: https://www.linkedin.com/in/michelle-griffin-phd/
Facebook: https://www.facebook.com/profile.php?id=100063713313102
Instagram: https://www.instagram.com/michelle.may.griffin/?hl=en
YouTube: https://www.youtube.com/@griffinresources/%20
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Dawn Kennedy talks with Carina Groombridge, a business and mindset coach. They delve into why the business owner is the greatest asset of their business. They discuss the importance of self-awareness, self-care, and personal growth in achieving business success. They explore the concept of the 'zone of genius,' the necessity of trial and error in finding one's strengths, and the significance of making strategic decisions that align with personal and business goals. Through personal anecdotes and client experiences, the episode highlights how investing in oneself leads to sustainable growth and fulfillment in business.
In this episode…..
Who is Carina Groombridge, and whom does she serve? (01:06)
You Are Your Greatest Asset (01:35)
The Importance of Self-Care in Business (02:11)
Exploring Your Zone of Genius (04:33)
Trial and Error: Finding What Works (05:19)
Delegation and Business Alignment (07:13)
The Courage to Burn Down and Rebuild (09:10)
Responding vs. Reacting in Business (15:01)
Client Transformation Through Self-Care (22:04)
Shifting Perspectives: From Reacting to Responding (22:48)
Identifying and Eliminating Toxic Influences (23:23)
The Role of Self-Awareness in Business Growth (25:01)
The Importance of Coaching and Support (26:44)
Habitual Patterns and Business Decisions (28:06)
Self-Concept and Business Direction (32:27)
Visualizing Success and Finding Role Models (37:14)
Carina Groombridge’s Information:
Website: https://www.carinagroombridge.com/
Facebook: https://www.facebook.com/carina.groombridge
LinkedIn: https://www.linkedin.com/in/carina-groombridge-4707a449/
Instagram: https://www.instagram.com/carinagroombridgecoaching/
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Dawn Kennedy talks with Joe Patneaude, an executive coach and consultant, to discuss the concept of business scaling. They explore the motivations behind why business owners feel the need to scale, the importance of aligning scaling efforts with personal and business values, and the potential pitfalls that come from external pressures to grow. Joe shares insights from his 25 years in financial services and his consulting experience to help business owners understand their reasons for scaling, how to assess their business needs, and strategies for sustainable growth. The discussion also covers the impact of personal branding, the significance of having an exit plan, and finding the right buyers for your business
In this episode…
Who is Joe Patneaude, and whom does he serve? (00:55)
Defining Scaling and Its Importance (01:27)
Real-World Experiences and Challenges in Scaling (02:17)
The Motivation Behind Scaling (03:09)
Unique challenges of scaling a service-based business. (3:52)
Personal Branding and Business Valuation (13:16)
Exit Planning and Business Legacy (16:50)
Balancing Growth and Personal Satisfaction (19:45)
The STAR Scalability Method (22:09)
Addressing Burnout and Frustration (24:45)
32:37 Conclusion and Contact Information
Joe Patnode’s Information:
Website: https://jpcoachingnow.com
Facebook: https://web.facebook.com/jpcoachingnow?_rdc=1&_rdr#
LinkedIn: https://www.linkedin.com/in/joepatneaude/
YouTube: https://www.youtube.com/@jpcoachingnow
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Dawn Kennedy talks with Chip Higgins, a Bestselling author, speaker, business coach, and mentor, a retired banker with over 40 years of experience working with small businesses. Chip shares his journey from banking to launching a coaching practice called BIZZICS, which focuses on applying the physics law of momentum to business growth. They discuss the critical role of capital, the importance of realistic planning, and the concept of sustained momentum. Chip also highlights the emotional challenges of saying no to loan applicants and the value of having trusted advisors. The episode is packed with insights, practical advice, and resources aimed at helping small business owners succeed.
In this episode...
Who is Chip Higgins, and whom does he serve? (00:51)
Challenges in Small Business Financing (02:33)
The Importance of Momentum in Business (04:20)
Emotional and Practical Aspects of Business Loans (06:34)
How to sustain business momentum and overcome failure. (14:20)
Advice for Aspiring Entrepreneurs (20:31)
Sustaining Momentum in Business (25:58)
The Importance of Vision and Direction (30:39)
Resources and Conclusion (34:39)
Chip Higgins Information:
Website: https://www.bizzics.com/
LinkedIn: https://www.linkedin.com/in/chip-higgins-072a754/
X/Twitter: https://x.com/BizzicsIdeas
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Dawn Kennedy talks with Beth Lachance, Founder and CEO of Global Medical Virtual Assistants. Starting her company with a first-year revenue just under $50,000, Beth discusses scaling her business to achieve over $30 million in revenue within six years. The episode covers how she managed rapid growth in the highly regulated medical industry, including overcoming challenges around compliance and data protection. Beth also shares her strategy of leveraging past experiences, evolving with client needs, and investing in team growth.
In this episode...
Who is Beth Lachance, and whom does she serve? (00:59)
Scaling in a Highly Regulated Industry (01:40)
The evolving role of virtual assistants in medical practices. (03:02)
Overcoming Industry Resistance (04:07)
How Beth grew from $50K to $30M in revenue within six years. (7:58)
Core values that drive sustainable business growth. (8:28)
Staying Ahead with Innovation and AI (09:55)
Empowering teams to evolve and lead continuous improvement. (11:11)
Focusing on Client Retention and Details (14:54)
Adapting and Evolving with Market Trends (18:20)
Forcing Client Evolution for Growth (19:21)
From Small Beginnings to Enterprise (20:42)
Evolving with Clients: Overcoming Resistance (21:08)
The Importance of Team Retention (21:23)
Navigating Uncomfortable Business Shifts (23:58)
The Role of Education in Client Buy-In (24:27)
The Journey of Personal Growth as a CEO (25:28)
Delegation and Trust: Key to Scaling (26:22)
Investing in the Right Team Members (27:52)
Overcoming Imposter Syndrome (33:13)
The Value of an Executive Coach (34:41)
Beth Lachance’s Information:
Website: https://gmva.ph/our-team
LinkedIn: https://www.linkedin.com/company/global-medical-va-careers/
YouTube:
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Dawn Kennedy talks with Monica Garcia Duggal, a seasoned entrepreneur with over 30 years of experience in finance, to discuss an innovative organizational system for business finance called the BITES framework. Monica introduces her 'Bites' framework—an all-encompassing tool that stands for Business Budgeting, Investing, Taxes, Exit Strategy, and Standard Operating Procedures. They delve into how each component of the framework can help business owners not only stay organized but also make informed, strategic financial decisions aimed at achieving long-term success. Monica shares insights from her 30 years of financial experience and offers practical tips on annual planning, the importance of a proactive approach, and how to maintain financial health.
Who is Monica Garcia Duggal, and whom does she serve? (01:06)
The B.I.T.E.S Framework Explained (02:21)
A deeper look into investing and how to make strategic financial decisions. (3:55)
Exit Strategy and Systems (05:23)
Importance of Business Budgeting (09:38)
Tax Planning and Compliance (15:22)
Review Cycles and Strategic Planning (21:00)
Curiosity in Financial Planning (27:48)
Final Thoughts and Resources (33:18)
Monica Garcia Duggal’s Information:
Website: https://www.monicagarciaduggal.com/
LinkedIn: https://www.linkedin.com/in/monicagduggal/
Facebook:https://www.facebook.com/profile.php?id=61576512074091&sk=photos
Instagram: https://www.instagram.com/monicagarciaduggal/
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Dawn Kennedy talks with Michael Barbarita from Next Step CFO. They discuss how small businesses can identify gaps that competitors aren’t addressing, strategies for differentiation, and the importance of cash flow management. Michael shares his extensive experience as a fractional CFO and strategic consultant, emphasizing the combined approach of CFO services with strategic implementation. The conversation covers compelling offers, managing cash flow problems, and building a sustainable business through continuous differentiation and risk management.
Who is Michael Barbarita, and whom does he serve? (00:51)
The Role of a Fractional CFO (03:17)
Cash Flow Strategies for Small Businesses (03:53)
Differentiation in Business: The Ski Town USA Story (05:21)
How to implement risk reversal and bundling strategies. (8:28)
Mindset Shifts for Business Growth (12:38)
Finding Gaps in Your Industry (18:19)
The five components of a compelling offer. (21:19)
Scarcity and Urgency: Creating Immediate Demand (21:35)
Risk Reversal: Building Trust with Your Customers (22:48)
Adding Value: Enhancing Your Product or Service (22:53)
Packaging and Bundling: Maximizing Perceived Value (24:32)
Indifference and Transformation: The Final Components (24:46)
Testing and Tweaking: The Path to Success (27:36)
Adapting to change and staying ahead in business. (31:08)
Forward-thinking strategies for visionary decision-making. (34:44)
Michael Barbarita’s Information:
Website: https://www.nextstepcfo.net/our-staff
LinkedIn: https://www.linkedin.com/in/michaelbarbarita/
Facebook: https://www.facebook.com/nextstepcfo/
X/Tweeter: https://x.com/nextstepcfo
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Dawn Kennedy talks with Camille L Miller, a strategic business designer, to revisit the topic of soul-aligned businesses. Camille discusses how entrepreneurs can create businesses that reflect their true selves, adapt in changing environments, and continue to thrive even after significant disruptions like the pandemic. They delve into the importance of staying true to one's vision while evolving business practices, the significance of personal branding versus company branding, and how businesses can maintain global conversations and connections. Camille also shares her journey of creating the SOUL Professional Business School to educate service-led entrepreneurs on building globally impactful and passion-driven businesses.
Who is Camille L Miller, and whom does she serve? (01:12)
Designing Soul-Aligned Businesses (01:52)
Facing Burnout and Making Changes (02:55)
The importance of letting go and creating space for new opportunities. (4:21)
Global Conversations and In-Person Interactions (10:35)
Personal Branding vs. Business Branding (13:46)
Adapting and Evolving in Business (20:58)
Introducing the SOUL Professional Business School (24:22)
Where to Find More Information (25:55)
Camille Miller’s Information:
LinkedIn: https://www.linkedin.com/in/camillelmiller/
YouTube: https://www.youtube.com/@camillelmiller
Facebook: https://www.facebook.com/camille.l.miller.mba/
Instagram: https://www.instagram.com/camillelmiller.mba/
Website: https://www.soulprofessional.com/
Business School: https://www.soulprofessional.com/school
Online Learning Academy: https://learningacademy.s
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Dawn Kennedy talks with Steven Puri, CEO and founder of the Sukha Company. They delve into the nuances of productivity versus busyness. They discuss methods high performers utilize to differentiate their work, focusing on how to be productive in a compressed amount of time. Steven shares his journey, from raising $21 million in venture capital to his experiences with senior executive roles at major motion picture studios, and the insights he gained along the way. The episode highlights practical strategies like working backward from problems, understanding chronotypes, creating conducive environments for flow states, and using tools effectively to stay focused.
Who is Steven Puri, and whom does he serve? (00:48)
The difference between corporate productivity and small business productivity. (1:34)
Overcoming Procrastination (02:34)
The Power of Focus (05:08)
Understanding flow states and how to achieve them. (7:19)
Chronotypes and Optimal Work Times (11:29)
The Role of Creativity in Productivity (16:02)
The importance of monotasking to achieve deep work. (21:11)
Balancing Productivity and Creativity (21:36)
Brainstorming and the Best Idea Wins (22:03)
A Story from DreamWorks (22:31)
The Flow State App and Its Features (25:11)
The Power of Blocking Time for Flow (30:26)
Creating a Productive Environment (34:21)
Connecting with Steven and The Suka Company (38:03)
Steven Puri’s Information:
Website: https://www.thesukha.co/
LinkedIn: https://www.linkedin.com/in/steven-puri/
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Dawn Kennedy talks with Wendy Meadows, a seasoned family law attorney, former litigator, certified life Coach, and mediator. She is also the author of the best-selling book, sparkle & GRIT, a framework that helps high-achieving women break free from burnout and live on Purpose.
Dawn and Wendy Meadows dive deep into the emotional and practical aspects of business breakups, including the human toll, the obligations partners owe to their business, and how to handle the dissolution amicably. Wendy emphasizes the importance of transparency, proper agreements, and the mindset needed to navigate these transitions.
Who is Wendy Meadows, and whom does she serve? (00:51)
Wendy’s personal journey of leaving her law firm. (1:46)
The Breakup: Telling the Partners (02:58)
Why business partnerships often fail. (4:31)
The Importance of Operating Agreements (15:08)
Navigating business buyouts and when legal involvement is necessary. (21:20)
Preparing for a Business Exit: Self-Reflection and Planning (22:47)
The Importance of Mindset in Business Exits (23:27)
Coaching and Support During Business Transitions (25:30)
Effective strategies for negotiation and making tough business decisions. (26:52)
Advising on Solo Ventures and Breakup Conversations (28:56)
Creative Solutions for Business Partnerships (31:36)
Consequences of Playing Dirty in Business and Family Law (34:51)
Final thoughts and how to connect with Wendy Meadows. (40:21)
Wendy Meadows's Information:
Website:
https://www.sparkleandgrit.com
https://wendysmeadows.com/
LinkedIn: https://www.linkedin.com/in/wendy-sare-meadows-ba80285/
Facebook: https://www.facebook.com/profile.php?id=100072318214998
I
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Dawn Kennedy talks with Gary Chupik, a mindset coach for professional athletes and business owners. Gary shares how the attributes necessary for success in sports can be transferred to the business world. Gary and Dawn emphasize the value of self-leadership over motivation, the power of optimism over fleeting positivity, and how to navigate reluctant leadership roles.
Who is Gary Chopik, and whom does he serve? (00:53)
The Importance of Mindset in Business (01:47)
How visioning and identity shape your business journey. (2:44)
The importance of knowing yourself and leveraging your strengths. (4:02)
The Role of Optimism and Adaptability (11:38)
Self-Leadership: The Foundation of Success (19:08)
Balancing Passion and Business Growth (24:46 )
Conclusion and Free Gift (31:02 )
FREE ASSESSMENT: https://www.elitemindsetassessment.com
JUST TYPE: ELITE100
Gary Chupik's Information:
Website: https://www.elitemindsetnation.com/about-gary
LinkedIn: https://www.linkedin.com/in/garychupik/
Instagram: https://www.instagram.com/elitemindset/?hl=en
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Dawn Kennedy talks with Dennis Balonze, a small business owner who successfully transitioned to e-commerce. Dennis began his journey in 2001 with a barbershop in New Jersey and later launched an Amazon store in 2010. He shares insights into his innovative approach, creating products designed for barbershops and leveraging Amazon's Fulfillment by Amazon (FBA) for distribution. Dawn and Dennis explain the logistics, fees, and various models like FBA and FBM (Fulfilled by Merchant), and talk about the challenges and benefits of selling on Amazon.
Who is Chris Deferiot, and whom does he serve? (01:02)
Innovative Solutions in the Barber Industry (02:38)
Leveraging Amazon to scale and grow beyond brick-and-mortar. (4:47)
Understanding the differences between Amazon’s fulfillment models: FBA vs. FBM. (9:48)
The Importance of Amazon Prime for Sellers (14:06)
Selling Alcohol on Amazon (16:36)
How Amazon’s payment mechanisms and seller fees affect cash flow. (17:18)
Risks and Considerations for Amazon Sellers (20:13)
Automating Your Amazon Business (20:48)
Adapting to Amazon's Changes (22:41)
Advertising and Marketing on Amazon (25:36)
A Successful White Labeling Story (28:45)
Conclusion and Contact Information (30:30)
Dennis Balonze's Information:
YouTube: http://www.youtube.com/barberupp
Website: http://www.barberupp.com
Email: barberupp@gmail.com
Instagram: https://www.instagram.com/barberupp/
Barberupp Store:
https://www.amazon.com/stores/BARBERUPP/page/66FD5FF5-2165-4881-B5EE-3D6C852147F9?lp_asin=B07K78DF8C&ref_=ast_bln&store_ref=bl_ast_dp_brandLogo_sto
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Dawn Kennedy talks with Chris Deferio, founder, owner, and consultant at Keys to the Shop, Podcast + Consulting for Coffee Shops. Chris shares his experiences and valuable tips for customer retention, the unique challenges faced in daily customer interactions, and the importance of setting boundaries to avoid burnout. Dawn and Chris discuss hospitality, customer service, and business dynamics in the specialty coffee industry.
Who is Chris Deferiot, and whom does he serve? (00:50)
The Unique Challenges of Running a Coffee Shop (01:24)
Balancing Personal Life and Business in Hospitality (03:52)
Creating systems and boundaries to prevent burnout. (5:42)
The evolution of coffee culture and what it means for shop owners. (6:22)
The Importance of Business Plans in Coffee Shops (08:32)
The Role of Third Spaces in Coffee Culture (16:22)
Navigating Industry Trends and Customer Expectations (21:02)
Understanding and serving different types of customers effectively. (31:50)
Conclusion and Contact Information (37:02)
Website: https://keystotheshop.com/
Instagram: https://www.instagram.com/keystotheshop/
LinkedIn: https://www.linkedin.com/in/chris-deferio-269b455/
YouTube: https://www.youtube.com/@keystotheshop
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Dawn Kennedy talks with Todd Schuchart, founder of Razor Ridge Leads. Todd specializes in life insurance marketing. Todd stresses the need for marketers and entrepreneurs to 'be water,' meaning to stay fluid and adaptable in their approach. Dawn and Todd discuss the significance of testing and optimizing marketing efforts, understanding your audience, and not being afraid to pivot when necessary. This engaging and informative discussion is packed with actionable advice for entrepreneurs looking to refine their marketing tactics and grow their businesses.
Who is Todd Schuchart, and whom does he serve? (00:38)
The Philosophy of Being Water in Marketing (01:02 )
The Importance of Listening to Your Audience (02:25)
Testing and Optimizing Your Marketing Strategy (05:58)
Strategies for scaling your marketing efforts effectively. (12:19)
Gathering Valuable Customer Feedback (18:57 )
The Cost of Acquisition and Marketing Budget (23:28)
Lessons from the rise and fall of major players in the industry. (26:22)
The Uncomfortable Truth of Entrepreneurship (26:47)
Balancing Innovation and Budget (27:24)
Facing Reality and Avoiding Deflection (28:35)
Why strong sales skills are still non-negotiable. (29:20)
Adapting to Market Changes (32:39)
Taking Ownership and Problem Solving (35:31)
How to leverage resources for greater success. (40:31)
Todd’s final thoughts and words of encouragement. (45:10)
Todd Schuchart’s information:
Website: https://razorridge.com/
Instagram: https://www.instagram.com/i_am_toddtodd/
LinkedIn: https://www.linkedin.com/in/toddcharles/
YouTube: https://www.youtube.com/@RazorRidgeLeads
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Dawn Kennedy talks with Christy Lingo, an executive function and accountability coach and the 'ADHD Mompreneur,' who offers insights and strategies to ease these difficulties. The discussion covers the role of dopamine in ADHD, difficulties with task initiation, procrastination, hyperfocus, and the importance of understanding one's chronotype. Christy shares practical tips on how to manage time and energy effectively, while also emphasizing the importance of creating personalized coping strategies. Dawn and Christy delve into the complexities of being neurodivergent, particularly focusing on those with ADHD, and the challenges they face in running a business
Who is Christy Lingo, and whom does she serve? (01:01)
What executive function is — and how ADHD impacts it. (2:03)
Symptoms and Challenges of ADHD in Entrepreneurs (04:57)
Practical strategies for managing ADHD while running a business. (10:14)
The Importance of Energy Management (28:38)
Finding Your Chronotype for Better Productivity (32:00)
Christy’s final thoughts and helpful resources for neurodivergent business owners. (36:01)
Christy Lingo’s information:
Website: http://theadhdmompreneur.com/
Facebook: http://facebook.com/theadhdmompreneur
Instagram: http://instagram.com/theadhdmompreneur
YouTube: https://www.youtube.com/@theadhdmompreneur
Tiktok: https://www.tiktok.com/@theadhdmompreneur
Chronotype Quiz and Information
https://sleepdoctor.com/pages/chronotypes/chronotype-quiz
TRIM Your To-Do List Flowchart (Free Download)
https://bit.ly/TRIMyourtodos
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Dawn Kennedy talks with Brian Gregory, Creator of The YES! TEST, Copywriter, Speaker, Author, Podcaster. They delve into consumer perception and the emotional factors that drive purchasing decisions. Brian introduces the 'Yes Test,' a tool developed over seven years to help small businesses identify their most effective emotional marketing strategies. They discuss the 15 archetypes used in emotional branding, real-life examples of successful campaigns, and how these insights can revolutionize a business’s marketing efforts. Dawn and Brian also touch on how even seemingly rational business decisions are deeply influenced by emotions and the importance of aligning your brand’s message with those emotional triggers.
Who is Brian Gregory, and whom does he serve? (01:10)
The Yes Test: Emotional Algorithm for Marketing (01:17)
Emotional Branding Types (02:51 )
Real-world examples of successful emotional branding in action. (6:10)
The Power of Subconscious Decisions (09:16)
Branding Beyond Logos and Taglines (12:32)
How to adapt your messaging to match shifting consumer emotions. (17:19)
The Role of the Subconscious in Decision Making (22:03)
Advertising and persuasion techniques that tap into emotional triggers. (22:40)
Case studies: Miller Lite and other emotionally successful brands. (22:56)
The Power of Emotional Advertising (24:45 )
Temptation Brands and Emotional Marketing (30:11 )
The Yes! Test and Its Importance (34:18 )
Final thoughts and how to learn more about Brian’s work. (37:33)
Brian Gregory's Information:
Website: https://admanity.com
The YES! TEST Free Test Site: https://admanity.com/yes-test/
Calendly: https://calendly.com/admanity/admanity-zoom-call
LinkedIn: https://www.linkedin.com/in/briangregoryadmanity/
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Dawn Kennedy talks with Adam Ortman, CEO + Founder of Kinetic319, Author, Consumer Psychologist. They delve into the art and science of customer retention, and discuss essential strategies businesses should implement to keep their clients happy and loyal. They also explore innovative loyalty programs and the significance of maintaining genuine communication with clients. Dawn and Adam shares practical tips on rolling out new services and managing expectations to enhance customer loyalty
Who is Adam Ortman, and whom does he serve? (00:57)
Understanding Customer Journey and Lifetime Value (01:21)
Key metrics and effective strategies for customer retention. (3:15)
Why customer surveys are essential for growth and loyalty. (4:22)
Segmenting and Targeting Your Customers (05:37)
Using referrals and loyalty programs to drive retention and trust. (8:29)
Turning feedback into action: implementing what customers tell you. (12:12)
Tools and steps for managing customer data and enhancing relationships. (22:10)
Final Thoughts and Upcoming Offers (32:02)
Adam Ortman's Information:
Website: http://kinetic319.com/
LinkedIn:https://www.linkedin.com/in/adam-ortman/
Facebook: https://www.facebook.com/people/Kinetic319/100095513262322/
YouTube: https://www.youtube.com/channel/UC46k0ZR9oISM79tIObs4HWw
X: https://twitter.com/kinetic319
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Dawn Kennedy talks with Anne Bauer, a family business consultant, and coach. Anne shares her personal journey of joining and eventually running her sixth-generation family business. She discusses common challenges in family businesses, such as balancing legacy and innovation, clear communication, and generational transitions. Dawn and Anne explore the importance of maintaining both business and personal relationships within the family structure.
Who is Anne Bauer, and whom does she serve? (01:07 )
How Anne transitioned into the family business — and the lessons she learned along the way. (1:07)
Challenges and Evolution in Family Businesses (05:02)
Finding Your Place and Passion in the Family Business (11:13 )
Navigating complex family dynamics during business transitions. (15:11)
Communication and Boundaries in Family Businesses (19:38 )
Advice for New Family Businesses and Generational Transitions (24:24 )
Final thoughts and helpful resources for families in business together. (35:46)
Anne Bauer's information:
Website: https://www.thelegacyevolution.com/
IG: https://www.instagram.com/legacywithannebauer/
LinkedIn: https://www.linkedin.com/in/anne-bauer-legacy/
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Dawn Kennedy talks with Chris Peterson, co-founder of Lifemind.ai and author of 'Red and Blue Customers,' discusses the importance of understanding the political leanings and worldviews of consumers in marketing. They explore how liberal and conservative values influence purchasing decisions, media consumption, and brand trust. Dawn and Chris highlights the critical distinctions in worldviews between liberals and conservatives and their implications for business strategy, customer loyalty, and product innovation.
In this episode…
Who is Chris Peterson, and whom does he serve? (01:04 )
Understanding Customer Worldviews (01:19)
How to align your business values with your target market. (2:48)
Case Studies and Real-World Examples. (10:29)
Navigating Market Segmentation. (12:11 )
The impact of liberal vs. conservative values on consumer behavior. (17:35)
The Fascination with Apple Product Launches. (20:36)
The role of technology enthusiasts in market penetration. (21:14)
Building loyalty and understanding lifetime customer value. (22:36)
Worldviews in Business and Marketing. (23:47)
The Intersection of Marketing and Sales. (26:12)
Media Consumption and Worldviews. (31:17)
Coca-Cola's Global Market Strategy. (32:54)
Applying worldview insights to strengthen your business. (35:32)
An introduction to Life Mind AI and its role in business intelligence. (39:26)
Final thoughts and key takeaways. (40:59)
Chris Peterson’s Information:
Website: http://www.lifemind.ai/
LinkedIn: https://www.linkedin.com/in/chrispetersonsf/
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Dawn Kennedy talks with Neil Twa, author of Almost Automated Income with FBA, and Host of High Voltage Business Builders Podcast. Dawn and Nei talk about the importance of profitability over volume, understanding market demand, and leveraging Amazon's FBA system to optimize for success. Neil also outlines strategies for scaling a business to seven figures and beyond, the importance of customer intent, and handling tariff challenges.
In this episode….
Who is Neil Twa, and whom does he serve? (0:48)
The Birth of Belt Buddies (3:06)
Understanding Amazon's FBA System (5:21)
The Importance of Profitability (06:46)
How to navigate Amazon’s complex marketplace and still win. (12:41)
Expanding Beyond Amazon (14:35)
Understanding profit margins and how consumers make purchase decisions. (18:02)
Strategies for selling high-end products on Amazon. (19:12)
What it takes to build a truly sustainable e-commerce business. (20:28)
The Importance of Capital and Growth Cycles (21:25)
Common e-commerce pitfalls — and how to avoid them. (22:05)
Scaling Your Business: Systems and Processes (22:40)
The Role of Mentorship and Mindset (23:40)
Realistic Expectations and Long-Term Success (24:42)
Dealing with market shifts, tariffs, and global challenges. (29:34)
Final Thoughts and Resources (36:57)
Neil Twa’s Information:
Facebook: https://www.facebook.com/voltageholdings/
Website: https://www.voltagedm.com/podcasts
LinkedIn: https://www.linkedin.com/in/neiltwa/
Book: https://www.amazon.com/stores/author/B0D7WD2JQC/about
X: https://x.com/voltagefba?lang=en
Instagram:
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Dawn Kennedy talks with Anne Gannon, CPA, who is not your typical accountant. A former professional golfer, she began her career as a CPA with a big-five accounting firm in Boston, Massachusetts. There, she quickly realized that the only winner in the traditional “busy season” approach was the accounting firm. Dawn and Anne talk about how short-term rentals can generate revenue, the risks involved, and the importance of planning and understanding regulations. The episode provides valuable insights into the benefits and challenges of managing short-term rentals, including tax advantages and the importance of finding the right property and location.
Who is Anne Gannon, and whom does she serve? (0:55)
Short‑Term Rentals as Investments (1:29)
Risks and Rewards of Short‑Term Rentals (2:19)
Location Considerations for Short‑Term Rentals (7:18)
Legalities and Regulations (13:23)
Tax Benefits and the Accounting Perspective (17:31)
Consumer Behavior and Market Trends (21:47)
Conclusion and Contact Information (30:14)
Anne Gannon’s information:
Phone: (617) 943-0480
Website: https://www.accelerator-method.com/
LinkedIn: https://www.linkedin.com/in/anne-gannon-529107148/
Facebook: https://www.facebook.com/profile.php?id=100095441858241
YouTube channel: https://www.youtube.com/@AcceleratorMethod
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Dawn Kennedy speaks with Rick Ivanovich. A Chief Master Coach, serial entrepreneur, author, accountant, and speaker with a Life Purpose to inspire and transform professionals for balanced fulfilment. Dawn and Rick talk about the benefits and challenges of doing business internationally, leveraging experience in implementing accounting systems across countries and running various companies, including a technology company and an offshore development center.
In this episode…
Who is Rick Ivanovich and whom does he serve? (0:53)
Rick's Journey: From Supermarket Shelves to International Business (1:26)
The Power of Personal Branding (2:08)
Rick’s Diverse Business Ventures (2:54)
Navigating International Business Challenges (5:50)
Rick’s Unexpected Path to Vietnam (6:52)
Starting and Growing a Business in Vietnam (8:20)
The Learning Curve in Sales and Marketing (15:33)
Understanding International Accounting Standards (15:50)
Encouragement for Expanding Overseas (18:20)
Bringing American Coffee to Vietnam (20:49)
Challenges and Opportunities of Franchising Abroad (21:57)
From Accounting to Coffee Franchising (25:13)
Lessons from International Business (26:37)
Scaling an Accounting Business Globally (29:04)
The Complexities of Business Growth (33:05)
Navigating COVID-19's Impact (36:03)
Final Thoughts and Reflections (37:38)
Rick Ivanovich’s information:
Website: https://www.rickyvanovich.com/about
Linkedin:https://www.linkedin.com/in/rickyvanovich/
X/Twitter: https://x.com/i/flow/login?redirect_after_login=%2FRickYvanovich
Facebook:https://www.facebook.com/yvanovich
YouTube:https://www.youtube.com/c/RickYvanovich
BOOKS:https://www.amazon.com/stores/author/B
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Dawn talks with Melissa Hoyer, a CERTIFIED FINANCIAL PLANNER™ and a Life/Wealth Coach at The Wealth Conservancy, a company that works with inheritors who have complex financial circumstances and are fed up with being overwhelmed or unsure of what they actually have. Her mission is to empower clients to manage their wealth wisely in a way that matters most to them. Dawn and Melissa talk about the critical importance of planning for succession, the emotional and financial impact of business inheritance, and how thoughtful estate planning goes beyond simply writing a will.
In this episode…
Who is Melissa Hoyer and whom does she serve? (0:47)
Planning for Business Succession (0:18)
Understanding Inheritances and Estate Planning (2:09)
Preparing for a Smooth Transition (3:18)
The Importance of Early Planning (9:05)
Challenges of Inheriting a Business (13:19)
Empowering the Next Generation (19:36)
Conclusion and Contact Information (23:59)
Melissa Hoyer’s Information.
LinkedIn: https://www.linkedin.com/in/melissahoyer/
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Links and Freebies- https://dawnkkennedy.com/free/
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
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Dawn talks with Damien Lupo, an entrepreneur who has founded over 70 companies and seeks to liberate a million people from financial bondage. Dawn and Damien talk about the concept of 'wishes and delicious delusions' and the dangers of living in a delusional state about business success and financial freedom. Key topics covered include the importance of distinguishing between passion and mission, the necessity of honesty with oneself, and the critical role of mentors and masterminds in personal and business growth.
In this episode…
Who is Damien Lupo and whom does he serve? (0:38)
Wishes and Delicious Delusions (1:43)
The Reality of Entrepreneurship (03:10)
How to find your North Star mission and align your actions with it. (5:02)
The Importance of Mentors and Masterminds (09:07)
Empowering Financial Freedom (10:38)
The Psychology of Judgment (13:11)
Starting Fresh: The Power of a Blank Slate (16:55)
Using zero-based thinking to rethink your life and business. (17:30)
The Three Cs: Credit Cards, Cash, and Calendar (18:22)
Breaking the Cycle of Stagnation (19:16)
Personal Accountability: Owning Your Actions (21:50)
Being honest about money and aligning your beliefs with your behavior. (26:49)
28:19 The Power of Commitment and Mentorship
28:56 Resources and Final Thoughts
Damien Lupo’s Information.
Website: https://damionlupo.com/
LinkedIn: https://www.linkedin.com/in/damionlupo
Facebook: https://www.facebook.com/damionlupoofficial/
Instagram: https://www.instagram.com/damion.lupo/
YouTube: https://www.youtube.com/c/damionlupo
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Links and Freebies- https://dawnkkennedy.com/free/
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
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Dawn talks with Anmol Singh, a Stock Market Trader & Investor Based out of New York, Author of the Book Prepping For Success. Anmol is renowned for his expertise in the financial markets. He has a deep understanding of various trading strategies and techniques that have helped him achieve consistent success. Anmol has been featured in major financial news publications, including CNBC and Fox Business. Dawn and Anmol talk about different types of investors, including angel investors, seed investors, and active investors, and highlight the benefits and challenges of having an external investor in your business.
In this episode…
Who is Anmol Singh and whom does he serve? (00:45).
Understanding the different types of investors and what sets them apart. (1:22)
Key benefits of bringing in outside investors to help scale your business. (3:18)
Finding the Right Investor for Your Business (5:09)
What investors are really looking for when they evaluate a business. (8:04)
Common Misconceptions About Investors (17:56)
Final Advice and Conclusion (25:19)
Anmol Singh’s Information.
Website: https://anmol.net/
LinkedIn: https://www.linkedin.com/in/anmolsc/
Instagram:https://www.instagram.com/deltaninety/
Facebook:
https://www.facebook.com/DeltaNinety/
https://www.facebook.com/anmolsc/
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Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
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Dawn talks with Pete Neubig, former co-founder of Empire Industries Realty & Property Management based in Houston, TX. He sold his company to Mynd Management where he was the Vice President of Eastern Operations. Pete is currently the co-founder and CEO of VPM Solutions. VPM Solutions is an online platform that connects the real estate industry with virtual team members across the globe. Dawn and Pete talk about Hiring and Managing Remote Team.
In this episode…
Who is Pete Neubig and whom does he serve? (00:22).
How remote work is evolving in the real estate industry. (2:17)
Identifying the Right Candidates for Remote Work (7:28)
Strategies for effectively training remote team members. (12:05)
Reducing Churn and Increasing Retention with Remote Teams (18:45)
Legalities and Technicalities of Hiring Internationally (21:30)
Understanding IRS Form W-8BEN for International Contractors (22:12)
Understanding misclassification risks and legal jurisdiction issues. (23:24)
Direct Hire vs. Employee of Record Models. (25:13)
Introduction to VPM Solutions Platform (27:03)
Training and Certification for Remote Workers (27:54)
Best practices for managing remote teams at scale. (32:12)
Pete’s final thoughts and how to connect with VPM Solutions. (40:50)
Pete Neubig’s Information.
Website: https://www.vpmsolutions.com/
LinkedIn: https://www.linkedin.com/in/pete-neubig/
Instagram: https://www.instagram.com/p/C_3mEWRTb9l/
Facebook: https://www.facebook.com/pete.neubig.1/
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Links and Freebies- https://dawnkkennedy.com/free/
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
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Dawn talks with Ed Meek, founder of Edge Financial Advisors, to provide all of his clients a more comprehensive financial planning and investment management experience than they had previously received. Dawn and Ed talk about Financial planning.
In this episode…
Who is Ed Meek and whom does he serve? (01:07)
When is the right time to contact a financial planner, and what triggers that need? (2:10)
Understanding Holistic Financial Planning (5:42)
Understanding the costs and benefits of hiring a financial planner. (12:13)
What certifications to look for and how to find the right financial planner for your needs? (15:50)
Emotional and Psychological Aspects of Financial Planning (22:27)
Final thoughts, conclusion, and where to find more information about Ed Meek. (31:14)
Ed Meek’s Information.
Website: https://edgefa.com/about/ed-meek/
LinkedIn:
https://www.linkedin.com/company/edgefinancialadvisors/
https://www.linkedin.com/in/edwardmeek/
X: https://twitter.com/advisors_edge
YouTube: https://www.youtube.com/channel/UCI008oeg9Y94k3tTeU2z1sA
Facebook: https://www.facebook.com/profile.php?id=100057522786296#
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Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
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Dawn talks with Ashish Gupta, CEO of ScaleUpExec, a leading fractional COO firm. Ashish shares how he helps growth-stage companies close leadership gaps, energize teams, and scale with operational clarity—drawing from his experience at Qualcomm, Apple, and turning around 20+ businesses. Dawn and Ashish talk about Fractional COO Leadership Skills Gap.
In this episode…
Who is Ashish Gupta and whom does he serve? (00:48)
What exactly is a fractional COO — and why are more companies turning to them now? (2:15)
Identifying Red Flags and When to Hire a COO (4:38)
The critical skills gap between early-stage hustle and structured leadership. (7:41)
The Visionary vs. The COO: Skillsets and Balance. (10:20)
Hiring a Fractional COO: Process and Considerations (17:36)
Industry Relevance and Long-Term Engagement (24:50)
Final Thoughts and Closing Remarks. (30:34)
Ashish Gupta’s Information.
Website: https://scaleupexec.com/
LinkedIn: https://www.linkedin.com/in/ashish-gup/
Facebook:
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Dawn talks with Luke Boyinger—CEO of Cruzumi CFO and Advisory. A fractional CFO firm based out of Phoenix, Arizona. They work with businesses in the five to 50 million revenue range, helping them grow their business by managing cash flow and profitability proactively. Dawn and Luke talk about Fractional CFO.
In this episode…
Who is Luke Boyenger and whom does he serve? (00:52)
Deep Dive into Bookkeeping (01:53)
Role of an Accountant in Your Business (04:26)
The Strategic Role of a CFO.(07:40)
When to Hire a CFO (12:05)
“Once you’re making decisions based on hopes and dreams instead of data, it’s time for a CFO.” (13:04)
How CFOs translate complex financial data into actionable strategy for CEOs and founders. (20:15)
Fractional CFO vs. Full-Time CFO(21:13)
How to Find and Work with a Fractional CFO (24:59)
Where can we find you and learn more about you (29:24)
Luke Boyinger’s Information.
Website: https://cruzumi.com/about/
LinkedIn: https://www.linkedin.com/in/luke-boyenger/
Facebook: https://www.facebook.com/profile.php?id=100091270369031
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Links and Freebies- https://dawnkkennedy.com/free/
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
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Dawn talks with Greg Weinstein, Founder & CEO at Audience Genomics / Aggie. Aggie analyzes your business and industry, whips up killer social posts with images and copy that’ll make your competitors cry, and then schedules and publishes everything for you. Dawn and Greg talk about Social media with AI.
In this episode…
Who is Greg Weinstein and whom does he serve? (00:57)
Has instant feedback replaced the old "wait and see" approach we grew up with? (04:27)
Is it more important to focus on what you post, rather than just when and to whom? (06:38)
“The best thing to be, is to be yourself is to be authentic.” (12:17)
Showing up authentically, even when things aren't perfect, builds stronger connections and brand loyalty.(15:35)
How can embracing both data and authenticity help us go deeper and not miss key opportunities? (21:09)
Can AI help those who don’t feel naturally creative turn their ideas into more relatable, engaging content for their ideal clients?(31:54)
Can AI help business owners stay more engaged with their social media by simplifying content creation and making it feel more authentic, even in just an hour a week? (37:36)
Where can we find you and learn more about Aggie and how it can help small businesses with social media? (41 :23)
Greg Weinstein’s Information.
Website: http://www.audiencegenomics.com/
LinkedIn: https://www.linkedin.com/in/gregweinstein1/
Instagram: https://www.instagram.com/letaggiedoit
Twitter/X: https://x.com/CakeOnTuesday
YouTube: https://www.youtube.com/@LetAggieDoIt
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Links and Freebies- https://dawnkkennedy.com/free/
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
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Dawn talks with Elizabeth Bieniek, an author, speaker, and consultant focused on “good peopling” as the secret to exceptional execution. Her expertise lies in challenging assumptions, embracing diverse perspectives, and leading through ambiguity to build empowered, resilient teams that last. Dawn and Elizabeth talk about getting perspectives from people who are outside of your area of expertise.
In this episode…
Who is Elizabeth Bieniek and whom does she serve? (00:52)
How often do you think great ideas or valuable insights from outsiders are overlooked simply because they lack the perceived credentials or experience in a particular field? (04:11)
How can someone effectively introduce new ideas or highlight gaps in a way that feels non-threatening and encourages others to consider the potential benefits?(06:19)
How do you approach presenting new ideas to a risk-averse person, ensuring they feel supported and not burdened by the effort required to accept or implement the idea? (9:32)
How can business owners and leaders remain open and receptive to outsider perspectives, avoiding assumptions and ensuring they recognize opportunities that could enhance their work or strategy?(11:52)
What level of preparation and strategy is essential when presenting a disruptive idea to leadership, and how can you balance providing enough information to make it compelling without overwhelming the discussion upfront? (16:08)
How can we effectively implement disruptive ideas by balancing progress with regular evaluation, incorporating diverse perspectives, and avoiding costly missteps along the way? (22:50)
What strategies can we use to handle great ideas that aren't yet ripe or market-ready? (26:21)
How can small businesses with long-standing teams avoid becoming rigid like a "Titanic" and stay agile and innovative, maintaining the adaptability of a startup? (30:16)
Elizabeth Bieniek’s Information.
Website: https://www.elizabethbieniek.com/
LinkedIn: https://www.linkedin.com/in/elizabethbieniek/
Instagram: https://www.instagram.com/cakeontuesday/
Twitter/X:
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
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Dawn talks with Dr. Nancy Zare, a Certified Sales Trainer & Author. She helps her clients learn the right words and know the right approach to attract new businesses without appearing “sales-y.” Dawn and Dr. Nancy talk about sales, but in relation to people's buying styles, and their buyer personalities.
In this episode…Who is Dr. Nancy Zare and whom does she serve? (00:48)
What buyer types have you discovered, and how would you describe them?(01:15)
Are buyer types consistent across products, or can someone be an innovator for tech but a late adopter for something like cars?(02:50)
From a business perspective, should we analyze whether our product appeals more to the social, personal, or business side, even in B2C versus B2B scenarios?. (5:08)
How can business owners identify their own style?(6:22)
How does lead time to purchase impact our approach—like a quick coffee buy versus a multi-year decision for an MRI machine—and should we adjust our style accordingly?. (8:30)
How do value-based and features-based sales approaches align with buyer styles and cycles? (10:11)
Do guarantees or comfort measures appeal to all buyer types, and how can small businesses use them to boost confidence? (16:20)Should we tweak social media marketing to appeal to the values of different buyer types instead of just focusing on the traditional know, like, trust model? (25:01)How can smaller businesses adjust to larger market forces, like big brands shifting their messaging, and still effectively meet buyer needs and align with sales styles without the same budget for influencing consumer behavior? (36:50)
Dr. Nancy Zare’s Information.
Website: https://nancyzare.com/ LinkedIn: https://www.linkedin.com/in/nancyzare/ Facebook: https://www.facebook.com/nancy.zare Instagram: https://www.instagram.com/drnancyzare/ YouTube: https://www.youtube.com/@thewellnesswiz/featured Twitter/X: https:/
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
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Dawn talks with Isaiah Grant, a visionary entrepreneur and the founder of Kingdom Impact, a digital consultancy that has helped hundreds of service-based businesses scale to six- and seven-figure turnovers. Dawn and Isaiah talk about maximizing efficiency and putting some systems in your business.
In this episode…
Who is Isaiah Grant and whom does he serve? (00:48)
You mentioned an 80/20 split between automation and manual tasks. Can you elaborate on what that looks like and how it works?(01:32)
Is it possible to streamline systems over time, even if they’ve been pieced together, or does that require starting from scratch? How can businesses manage that without feeling overwhelmed?(04:54)
Brick-and-mortar businesses can boost customer loyalty, predictability, and average order value by using targeted marketing, value-driven newsletters, and automation tools. (7:51)
“It's ten times easier to use someone who's already spent money to spend it again than it is to acquire customers.” (10:39)
How can automation deliver exceptional customer service while meeting the expectation for personal interaction? (11:42)
Automating unsubscribe emails to inactive subscribers improves open rates and maintains a positive brand reputation. (21:10)
Using sequences for onboarding, promotions, retention, unsubscribes, and referrals, businesses can create a streamlined marketing engine that fosters customer loyalty, boosts repeat business, and encourages valuable referrals. (23:51)
How difficult is this to set up a three email? So where would number one you start one and then number two, how much time should we maybe set aside or should we make this something that we do over a quarter? How would you suggest implementing this? (25:59)
What are the key areas in operations and financials that businesses should focus on automating, in addition to marketing and sales? (31:21)
Isaiah Grant’s Information.
Website: https://kingdomimpact.co/
LinkedIn: https://www.linkedin.com/in/isaiah-grant/
Facebook: https://www.facebook.com/TheBabyBoomerEntrepreneur
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Dawn’s Website: https://dawnkkennedy.com/
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Dawn talks with Andrea Stenberg, a video marketing strategist who helps coaches and heart-centered entrepreneurs explode their visibility and attract dream clients using video. Dawn and Andrea talk about how to fit video into your marketing.
In this episode…
Who is Andrea Stenberg and whom does she serve? (00:47)
Why are people resistant to using video if they're not already doing it? (01:39).
How does tech frustration limit people from embracing video, even when they might excel at it? (02:56)
What platforms are best for going live, especially for practice, and how can we overcome concerns like low viewership?(04:42)
Is deciding what to talk about a bigger challenge than going live itself?(08:18)
Should video content focus on being evergreen, or is it okay to create time-sensitive content that may lose relevance later? (10:28)
What’s the ideal video length for different platforms, and how should creators decide between short and long formats? (12:58)
How much of video success depends on algorithms versus understanding and consistently engaging your audience? (16:10)
What are your thoughts on creating shorter clips from 15-minute videos, and how valuable is repurposing content into various formats? (19:46)
Is using B-roll or action shots as effective as talking directly to the camera for camera-shy individuals? (27:40)
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Andrea Stenberg’s Information.
Website: https://www.thebabyboomerentrepreneur.com
LinkedIn: https://www.linkedin.com/in/andreastenberg/
Facebook: https://www.facebook.com/TheBabyBoomerEntrepreneur
Instagram: https://www.instagram.com/andreastenberg/
Youtube: https://www.youtube.com/andreastenb
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Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
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Dawn talks with Jen Cochrane, co-founder and Chief Executive Officer at Gifted Travel Network (GTN), has one of the most unique backgrounds of any executive of a modern travel agency. Her work has led to GTN being recognized throughout the industry for its innovative approach to supporting and educating successful travel entrepreneurs. Dawn and Jen talk about assessing your own business, what that should look like maybe how often you should do it.
In this episode…
Who is Jen Cochrane and whom does she serve? (00:45)
How do you help clients approach creative problem-solving and self-assessment without falling into a narrow, "whack-a-mole" mindset? (01:35).
Marketing Plan (10:34)
Operational Plan(13:43)
Branding(18:39)
How often are clients surprised or put off by the results of an honest financial assessment of their business? (23:27)
When implementing a plan, how do you balance flexibility with sticking to the original strategy when unexpected challenges arise? (29:16)
How do you balance the discipline to stick to a plan with the honesty to adapt when unexpected opportunities or challenges arise? (31:46)
What can we expect to see on a human design chart beyond type, like energy centers and gates? (30:01)
How can understanding your authority and design help balance intuition and decision-making, especially when emotions or excitement are involved? (34:46)
Free download on scaling your business: https://travelbusiness.university/profit-accelerator-podcast
Jen Cochrane’s Information.
Website: https://www.giftedtravelnetwork.com
LinkedIn: https://www.linkedin.com/company/giftedtravelnetwork/
Facebook: https://www.facebook.com/GiftedTravelNetwork
Instagram: https://www.instagram.com/giftedtravelnetwork
Twitter/X: https://x.com/giftedtravelntk
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Dawn’s Website: https://dawnkkennedy.com/
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In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
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Dawn talks with Mel McSherry, a Speaker, Guide, Author, and Mom. Mel uses Human Design, in partnership with business development tools, to help inspired, yet overwhelmed, entrepreneurs honor their lives and be the architects of their success Dawn and Mel talk about Human Design.
**In this episode…
What is human design? (01:04).
What are the human design types and how can you find your own? (4:02)
“Just because you can doesn't mean you always should and doesn't mean you always can”. (10:49)
“Manifesting Generator”(16:39)
“Manifester” (17:45)
“Reflector” (21:15)
How do the five types differ from personality tests, and why should we focus on understanding them for ourselves rather than using them to judge others? (21:36)**
What can we expect to see on a human design chart beyond type, like energy centers and gates? (30:01)
How can understanding your authority and design help balance intuition and decision-making, especially when emotions or excitement are involved? (34:46)
Who is Mel McSherry and whom does she serve? (39:50)
HUMAN DESIGN CHART: https://www.jovianarchive.com/get_your_chart
Jose Berlanga’s Information.
Website: https://www.melmcsherry.com
LinkedIn: https://www.linkedin.com/in/melmcsherry/
Facebook: https://www.facebook.com/BtbByMel/
Instagram: https://www.instagram.com/mel_mcsherry/
Youtube: https://www.youtube.com/channel/
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Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
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Dawn talks with Jose Berlanga, an experienced entrepreneur, author, and land developer known for his expertise in entrepreneurship, land acquisition, and business growth strategies.. Dawn and Jose talk about Finding Capital for Growth.
**In this episode…
Who is Jose Berlanga and whom does he serve? (00:48).
When should a business owner consider pursuing a partner, an investor, or a loan to grow their business?(2:51)
Have you ever worked with a bank that actively supported your business by reviewing financials and helping make decisions while providing a loan? (8:13)
Should entrepreneurs interview banks and review their success stories before pitching for a loan, and what are your thoughts on doing due diligence before a credit check?(14:16)
Can entrepreneurs meet with a commercial banker to discuss ideas without committing to a loan application, or do banks usually require a commitment upfront? (16:51)
How important is it for small business owners to understand a bank's current lending priorities and how timing in the economy or specific industries might impact their loan approval? (22:01)**
Can you discuss the benefits and challenges of partnerships, including flexibility, equity arrangements, and negotiating terms for partners who eventually exit? (16:12)
What are your thoughts on working with small-dollar investors who offer flexible funding options, such as holding equity as collateral until repayment, particularly for entrepreneurs needing their first $200,000? (30:16)
When working with investors, how important is it to involve a lawyer to review terms and ensure the deal is fair and aligns with your risk tolerance? (33:57)
Jose Berlanga’s Information.
Website: https://joseberlanga.com/
LinkedIn: https://www.linkedin.com/in/jose-berlanga-900a9518
Facebook: https://www.facebook.com/authorjoseberlanga
Instagram: https://www.instagram.com/authorjoseberlanga/
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Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
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Dawn talks with Austin LaRoche, CEO of ATAK Interactive and creator of the M2S (Marketing-to-Sales) Framework, a B2B growth system that synchronizes strategy and execution in a simple, pragmatic plan. Dawn and Austin talk about marketing, data, and conversion.
**In this episode…
Who is Austin LaRoche and whom does she serve? (00:50).
How do you move from generating leads to actual conversions, and what key signs show a lead is likely to convert? (1:26)
How should you test your messaging for conversions, and how long should you wait before making adjustments? (2:35)
What do you mean when you say different messages to different audiences?(4:43)
How long should you test messaging with different audiences, and what key indicators show whether it’s working or needs adjustment? How can you avoid the impulse to pull ads too quickly and add more stability to your testing process? (7:03)
How can you reduce sales friction for better conversions? Do you really need separate awareness, trust, and conversion campaigns, or should buying be easy from the start? (13:55)**
Before investing in ads, how can you assess how easy it is to do business with you? And how can data, like site interactions without conversions, guide improvements? (16:12)
How can you identify and address dependencies in the customer journey up front, and should they be built into campaigns from the start? (25:05)
How should businesses balance organic growth with ad spend, and when can they expect to see a return on investment from ads? How long should they wait before expecting significant ROI? (27:25)
Austin LaRoche’s Information.
Website: http://www.atakinteractive.com/
LinkedIn: https://www.linkedin.com/in/austinlaroche/
YouTube: https://www.youtube.com/@AtakInteractive
Instagram: https://www.instagram.com/austinlaroche/
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Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
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Dawn talks with Ryann Dowdy, Chief Activator at Soul Charge. Her mission is to awaken powerful women to create exactly what they want by owning their true identity as the Creator of their own reality. Dawn and Ryann talk about the power of expectation.
**In this episode…
Who is Ryann Dowdy and whom does she serve? (01:01).
What does it actually mean to have an expectation? (1:38)
What is the importance of having a conscious expectation? (2:32)
In business, how do we consciously create and hold a strong belief or expectation? (3:44)
How do we turn unproven confidence into a strong, actionable belief in business? (9:15)
How can business owners shift from a focus on “how” to clarifying what they truly want? (11:11)
When we set big goals without strong belief, are we just creating a safety net by thinking, “if it happens, it happens”? (17:22)**
Does setting a timeline for a goal affect our expectation, especially if we achieve it early? (18:08)
Can you explain more about the idea that we always get what we expect? (20:17)
How can we become aware of unconscious expectations and put the brakes on if needed? (23:37)
Ryann Dowdy’s Information.
Website: https://soulcharge.com/
LinkedIn: https://www.linkedin.com/in/ryanndowdy/
YouTube: http://www.youtube.com/@RyannDowdy
Tiktok: https://www.tiktok.com/@ryanngillenofficial?_t=8r9ROKZFXJn&_r=1
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Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
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Dawn talks with Jan Southern, a seasoned professional dedicated to revolutionizing company efficiency. From collaborating with large corporations encompassing over 1,000 employees to small 2-person offices, Jan's expertise lies in meticulously analyzing processes, policies, and procedures to drive enhanced performance. Dawn and Jan talk about how to tame your Google Drive and make it work for you.
**In this episode…
Who is Jan Southern and whom does she serve? (01:18).
What percentage of businesses now are actually using Google Drive? (1:38)
How do we tame this Google Drive? (3:01)
How essential is it to include dates in file names on Google Drive for effective searching and organization? (5:24)
What types of files should we keep on hand for an audit, besides vendor invoices, receipts, and contracts? (7:24)
How can we ensure Excel files and other formats stay accurate and up-to-date when uploaded to Google Drive, especially for audits where format changes might impact the data? (10:07)
What key records should businesses keep for an audit, and what are some common items people mistakenly discard or overlook? (14:37)**
How likely is an audit, and which types of businesses are most frequently audited? (19:38)
What’s a better approach for organizing Google Drive to avoid building up a “miscellaneous” folder and needing quarterly clean-ups?
Jan Southern’s Information.
Website: https://ferguson-alliance.com/
LinkedIn: https://www.linkedin.com/in/jan-southern-535577133
YouTube: https://www.youtube.com/@fergusonalliance
Email: Jan@ferguson-alliance.com
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Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
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Dawn talks with Ronnie Loaiza. A Certified Habit Coach, Master Certified Professional Life Coach, and Certified Personal Trainer dedicated to helping individuals build sustainable habits that align with their goals and values. Dawn and Ronnie talk about habits.
**In this episode…
Who is Ronnie Loaiza and whom does she serve? (01:18).
How would you just define a habit? (2:09)
Are we aware of the results of our habits, or do we often act out of habit without considering the outcomes? (3:23)
We have a habitual stress response regardless of the stressor. Where does this pattern come from? (5:33)
Why is it challenging to change habits, even when we know a new approach would serve us better? Why can't we just decide to change and follow through? (7:41)
How do you effectively start changing or adopting a new habit? Should it be one change at a time, or is it possible to reset everything and tackle multiple habits simultaneously? (9:20)
When adding a new habit (like checking email before leaving work), should the approach be different from changing or replacing an existing habit? (19:33)**
Ronnie Loaiza’s Information.
Website: www.ronnielolifecoach.com
Facebook: https://www.facebook.com/groups/takeactionwomensleveluphub
Instagram: https://www.instagram.com/ronnielolifecoach/
LinkedIn: https://www.linkedin.com/in/ronnielolifecoach/
YouTube: https://www.youtube.com/@ronnieloa
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Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
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Dawn talks with Charmin Moore Canada. Author and Founder/CEO of the Global Coaching Institute skillfully integrates her expertise with her spiritual journey through The Abundance Quest. Dawn and Charmin revisit money archetypes and explore real-life scenarios, showing how each archetype affects business confidence and financial management, empowering you to make better decisions.
In this episode…Who is Charmin Moore Canada and whom does she serve? (01:32).The avoider(2:23)The monk, the spender, and the hoarder? (3:35)
Scenario #1. you have invoices out for about $5,000 that are supposed to be paid on Friday. And you get an email saying they need another 30 days. And you need that money for cash flow. How do they respond? (5:50)
Scenario #2. I want to talk about us having to pay something unexpected like a vendor raising their prices. Or now, instead of getting free shipping at $1,000, you have to spend $5,000 to get that free shipping or something where something unexpected pops up and you weren't expecting. But now you have to release more money from your business. (14:05)
Scenario #3. Imagine you've paid your workman's compensation insurance on time, but due to a system glitch, the payment isn’t correctly applied to your account. Despite doing everything right, you receive a notice suggesting an issue, creating confusion and stress. This scenario applies to many regulatory payments like payroll taxes, where a system error can lead to unexpected follow-ups, even when there’s no actual mistake on your part. (24:08)Gratitude—being thankful that the information has arrived, allowing us to address the issue instead of being unaware of it. (32:36)How can you manage your emotions when receiving unexpected or unwelcome news, so you can respond thoughtfully instead of reacting impulsively? (35:15)
Charmin Moore Canada’s Information.
Website: https://www.thevibrationofcharm.com/ Facebook: https://www.facebook.com/Lifecoach.iamcharmin Instagram: https://www.instagram.com/iamcharmin/ LinkedIn:
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Dawn talks with Joseph F. LoPresti. A seasoned founder of Arlington Wealth Management, with 39 years in the financial services industry and a history spanning more than two decades at the helm of his firm. Dawn and Joseph talk about why you need a personal CFO, not just for your business, but you need one personally.
**In this episode…
Who is Joseph F. LoPresti and whom does he serve? (00:46).
What is the role of the CFO in business? (2:23)
A personal CFO has a different role from that of an accountant. (3:35)
How does owner financing in business sales impact your personal finances, especially when you're required to hold onto a portion of the equity or carry risk longer? (7:31)
How far in advance should someone bring in a CFO to assess the holistic financial picture and guide personal financial decisions based on the business's outlook? (9:36)
Is there a specific net worth or business size at which it makes sense to hire a dedicated CFO, especially for smaller businesses? (12:00)**
How did you get into the role of a personal CFO, acting as a conductor for someone's personal finances? (14:47)
When applying the personal CFO approach to someone with years of siloed advice, where do you typically see the biggest impact first? (17:55)
Joseph F. LoPresti’s Information.
Website: http://www.arlington-wealth.com/
LinkedIn: https://www.linkedin.com/in/joeloprestiria
Youtube: https://www.youtube.com/@arlingtonwealthmanagement4262
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
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Dawn talks with Annette Mashi. An enchanting copywriter and content strategist for female business coaches, consultants, and design professionals. She increased their visibility to cut through the noise and position them as experts and thought leaders by writing website copy, emails, and sales sequences to attract and convert their dream clients. Dawn and Annette talk about we're going to be talking about repurposing content.
**In this episode…
Who is Annette Mashi and whom does she serve? (1:07).
What kind of content, and in what format can you repurpose? (1:35)
Does repurposing consistent content work better for businesses than following trends that might not align with their brand? (3:55)
What's the process of repurposing content, and are there easy or accessible ways to take clips from podcasts or videos to create multiple posts, emails, or blogs without it being too intimidating? (4:57)
Can content like announcements or sales updates, which aren't meant to educate, also be repurposed effectively across platforms?(8:35)
Can businesses create content in advance and reuse it over time, like posting something on LinkedIn months later, or is content more time-sensitive?(10:06)
Could you explain the concept of content pillars and what businesses should aim to build with them?(17:07)
When creating content pillars, is there a right balance between educational content and other types? (19:46)
Consistent branding and messaging are crucial for building trust in longer sales cycles, as potential clients need time to connect before purchasing.(25:51)**
Annette Mashi’s Information.
Website: https://www.writewizards.com/
Instagram: https://www.instagram.com/writewizards/
LinkedIn: https://www.linkedin.com/in/annettemashi/
FB: https://www.facebook.com/WriteWizards/
How to Reuse Content: A Smart Strategy for You to Save Time Support the show
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In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
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Dawn talks with Michelle Scribner. CEO, MASTER CERTIFIED PROFIT FIRST PROFESSIONAL, REAL ESTATE EXPERT. Michelle Scribner is the CEO of Sum of All Numbers, a leading financial analysis and planning company with full-charge bookkeeping services. Dawn and Michelle talk about Profit Leaks.
**In this episode…
Who is Michelle Scribner and whom does she serve? (1:03).
Where are you seeing profit being leaked now? (1:26)
Are you also seeing issues with annual subscriptions and unexpected price increases impacting cash flow, in addition to monthly expenses?(3:12)
How often do businesses review the value of recurring fees and price increases, rather than just accepting them as a cost of doing business? (8:02)
With the current market's high price sensitivity, where can businesses focus on tightening their profit margins without changing their operations or production models?(11:32)
How often should businesses review their revenue lines and cost structures, especially in light of frequent changes like those seen in the coffee industry, where margins and sales can shift rapidly?(15:16)**
How do you handle the impact of tough decisions on profit leaks, particularly when market forces lead to results that differ from your expectations? (20:19)
Do you think ad spending and marketing budgets can be a source of hidden profit leaks for businesses, especially when algorithms change and results aren't as expected? (23:08)
Where else could we potentially be pouring money out with good intentions, with an expectation of a result that we need to really closely monitor at this point?(27:32)
Michelle Scribner’s Information.
Website: https://sumofallnumbers.com/about-us/
Instagram: https://www.instagram.com/sumofallnumbers/
Facebook: https://www.facebook.com/SumOfAllNumbers
LinkedIn: https://www.linkedin.com/in/michelle-scribner-94ab881aa/
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Dawn talks with Bob King. An author, closing coach, filmmaker, and sales superstar. Bob consults with sales teams and sales professionals of all types—from retail to in-home sales to business-to-business—bringing One-Call Magic to pitches, curing slumps, boosting team performance, and turning total strangers into happy customers, often at the very first meeting. Dawn and Bob talk about sales. How your team, your staff, your employees, and yourself all contribute to sales.
**In this episode…
Who is Bob King and whom does he serve? (1:05).
Thoughts on closing as the final exchange of value and transitioning to customer retention afterward? (1:57)
How would you approach assigning sales roles to everyday employees, like a coffee shop barista?(4:49)
What strategies do you use to guide a customer from awareness to choosing you as their final option and closing the sale? (5:59)
If you don't close, you could actually lose the sale even though you did a better job or have a superior product or service,(9:16)
With all the sales techniques you've studied, is there a point where skipping steps in the process hinders closing the sale?(11:13)**
When building a sales team, how crucial is it for them to have the same skills and customer-focused mindset to maintain and protect your brand?(14:09)
The act of closing, the reason that you can train people to do this is because the act of it is very fulfilling. (18:55)
When training someone in closing, what signs indicate they might not be successful in the role? (22:40)
Bob King’s Information.
Website: https://www.joyofclosing.com/about-1 Instagram: https://www.instagram.com/p/C_pQzlyOqo2/
Youtube: https://www.youtube.com/@JoyofClosing
LinkedIn: https://www.linkedin.com/in/bob-king-7a37951/
TikTok: https://www.tiktok.com/@joyfulcloser?is_from_webapp=1&sender_device=pc
BOOK:
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Dawn talks with DR. SHAILENDRA PRATAP JAIN and DR. SHALINI SARIN JAIN, renowned business professors and global thought leaders in marketing and brand management. Their new book, MANAGING BRAND TRANSGRESSIONS: 8 Principles to Transform Your Brand [July 22, 2024], addresses the pervasive issue of brand transgressions, offering a comprehensive strategy for companies to not only mitigate these crises when they hit but turn them into opportunities for sustained brand transformation. They talk about how to handle crisis PR.
**In this episode…
Who is DR. SHAILENDRA PRATAP JAIN and DR. SHALINI SARIN JAIN and whom do they serve? (1:24).
Do you think the unexpected decisions in the recent Olympic Games that sparked social media chatter were intentional to drive engagement? (2:16)
The PR, whether positive or negative, could have unintentionally caused harm and be considered transgressions.(6:30)
What are the first steps a company leader should take immediately after a transgression occurs? (9:31)
What role does leadership play in managing brand crises effectively?(19:09)
What are the common pitfalls that leaders should avoid when responding to a crisis? (21:10)**
In today’s digital age, does the rapid spread of information force companies to handle transgressions more transparently compared to the pre-internet era? How does social media influence this?(27:04)
How important is clear communication during a crisis, and what strategies work best to ensure that it’s consistent? (29:55)
How can leaders build a culture that minimizes the risk of transgressions? (32:42)
GET A COPY OF THE BOOK: Managing Brand Transgressions: 8 Principles to Transform Your Brand
DR. SHAILENDRA PRATAP JAIN / DR. SHALINI SARIN JAIN/ ’s Information.
LinkedIn: https://www.linkedin.com/in/shailendra-pratap-jain-4a781118/
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
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Dawn talks with Chantal Cornelius, a Marketing Consultant with over 20 years of experience in marketing and running a small business. She brings together a team of talented marketing specialists, copywriters, graphic designers, website techies, and much more, to provide a bespoke solution for each client. Dawn and Chantal Cornelius talk about standing out by being top of mind, and ensuring your marketing is purposeful and impactful.
**In this episode…
Who is Chantal Cornelius, and whom does he serve? (1:11).
How do people have longevity in the marketplace with all of these changes and evolutions? (1:51)
Before we dive into standout strategies, isn't it true that being a standout doesn't mean changing who you are, but rather knowing what you're good at? (4:30)
What are these stand-out strategies and who are they good for? (8:56)
Do businesses evolve through different strategies as they mature, or do they stay rooted in the founder's vision and how they want to serve, ultimately becoming known for something specific over time? (12:32)
As the seller, is there something that we can look at so we can examine ourselves and say, where are we as the seller? (20:32)**
From a seller's perspective, if we identify as a "connection company" and use specific language, do buyers intuitively feel drawn to those words, even if they've never encountered these strategies before?(22:42)
TAKE THE TEST- FIND OUT YOUR STANDOUT STRATEGY :
https://appletreeuk.com/Take-the-Test/
Chantal Corneliu’s Information.
Website: https://appletreeuk.com/about-us/
Facebook: https://www.facebook.com/AppletreeMarketing
LinkedIn: https://www.linkedin.com/in/chantalcornelius/
Youtube: https://www.youtube.com/user/ChantalCornelius
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
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Dawn talks with Tim Sernett. A distinguished expert in restaurant financial management, bringing over three decades of specialized experience to the industry. As the Founder of Financial Optics, he is instrumental in developing innovative financial strategies that enhance operational efficiencies and profitability for restaurant businesses. Dawn and Tim Sernett talk about some definitions on some many things and get some real understanding about small business money, things that maybe we aren't having the clarity that we need.
**In this episode…
Who is Tim Sernettand, and whom does he serve? (1:26).
How should we distinguish between revenue and cash flow, particularly in terms of timing and when money is actually available to us? (2:46)
Cash Flow Statement (5:00)
As a small business owner, how should I adjust my operations if customers delay payments beyond the expected terms, like from net 30 to net 45 or net 60, and how would this affect my financial reports?(9:33)
What trends are you seeing in the restaurant industry regarding closures or reduced operating days due to lower traffic? If business owners start noticing a downturn or tighter finances, what strategies can they use to manage their finances effectively and stay afloat? (11:10)
How should a small business owner approach creating a 12-month budget, especially in the first few years of business, to account for expenses like annual fees that occur throughout the year? (15:44)**
Do businesses typically base budgets on past performance or seasonal trends, and how might media influence this approach to profitability?(18:29)
What are the benefits of going beyond budgeting and focusing on trends for better cash flow management? (20:45)
How can business owners use financial planning tools to set clear, actionable goals rather than vague targets? (23:05)
Tim Sernett’s Information.
Website: https://financialopticshq.com/
Facebook: https://www.facebook.com/financialopticshq
LinkedIn: https://www.linkedin.com/in/timsernett/
Twitter/X: https://x.com/financia
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
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Dawn talks with Kelly McDonald. Author of 4 bestselling business books, and keynote speaker on Leadership, Marketing, Sales, Consumer Trends, and People & Culture. Named one of the 10 Most-Booked Speakers in the U.S.. Dawn and Kelly talk about working with people who are not quite like you. People who think differently, work differently and have different perspectives and opportunities. How do we keep the business thriving with all of this diversity of thought and all this diversity of actions?
**In this episode…
Who is Kelly McDonald and whom does she serve? (1:26).
What are you talking about when you say working with people now like you? (2:47)
Why is it important to recognize that differences in work ethic and time management can actually benefit a company? (5:43)
Now that companies have initially moved towards automation and convenience, do you see the pendulum swinging back toward the need for a personal touch in business? (7:41)
How can business owners break out of their usual routines and effectively leverage diverse perspectives within their company, especially when working with people who may have different personalities or viewpoints? (9:53)
As a business owner setting the standard and culture, how can empowering someone else in the organization to handle customer interactions, especially when they have a different relationship with the customer, be beneficial? (15:50)
How can you successfully approach and work with people who are different from you, especially in remote environments like Zoom or phone calls, when meeting them for the first time as business partners? (20:28)**
Kelly McDonald’s Information.
Website: https://www.mcdonaldmarketing.com/esessions
Facebook: https://www.facebook.com/kellycmcdonald/videos
Instagram:https://www.instagram.com/kelly.mcdonald_speaker?igsh=OTJibWRscHI3NnNk
LinkedIn: https://www.linkedin.com/in/kellycmcdonald/
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
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Dawn talks with Charmin Moore Canada. Author and Founder/CEO of the Global Coaching Institute skillfully integrates her expertise with her spiritual journey through The Abundance Quest. Dawn and Charmin talk about your money archetype.
**In this episode…
Who is Charmin Moore Canada and whom does she serve? (1:17).
How many archetypes are there and what are they? (3:59)
Money is a good energy (6:07)
What percentage of these four archetypes do you see the monk like? (7:51)
The avoider archetype (8:42)
What percentage of business owners and people are generally avoiders (17:30)
The Spender archetype(18:21)
The common spiritual excuses like "money always flows back" for spenders and "it'll always be there when I need it" for avoiders, and how these beliefs can be misleading (22:27)
The Hauder archetype (29:04)
So, if you're listening and realize you're one of this archetype, what's the first step to take? (33:51)**
Charmin Moore Canada’s Information.
Website: https://www.thevibrationofcharm.com/
Facebook: https://www.facebook.com/Lifecoach.iamcharmin
Instagram: https://www.instagram.com/iamcharmin/
LinkedIn: https://www.linkedin.com/in/iamcharmin-abundance-coach-5a937721/
Twitter(X): https://x.com/I_am_Charmin
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
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Dawn talks with Catharine O'Leary. Catharine O'Leary helps entrepreneurs and businesses create a cutting-edge client attraction system that ensures only the crème-de-la crème of clients make it through their doors. Dawn and Catharine talk about these custom conversations and leveling them up so that you can increase not just your business but also your authentic relationship with your customers.
**In this episode…
Who is Catharine O'Leary and whom does she serve? (1:15).
Why is it easier and more cost-effective to retain existing customers than to constantly find new ones? (2:21)
Importance of lifetime value and why it's crucial for businesses to focus on it, even if it feels uncomfortable for some entrepreneurs? (3:33)
The value of having custom conversations with clients and how addressing specific needs, even as a one-off, can benefit a business (6:21)
Why is it important to ask clients what they've tried before, and why do we often overlook this question? (8:11)
Why is it often difficult to refer clients to competitors who offer similar services, even when you can't meet their needs yourself? (11:12)
Why is collaborating with others in your industry valuable for problem-solving and innovation?(14:48)
What additional questions should we be asking, besides what have you tried before and how long has this been going on, to suggest the right solution?? (16:40)
What should we do if we consistently get the same answers from customers when asking certain questions? Should we change the questions? (19:10)
The second and third-order effects of investing the time to get these questions answered, and investing the time to understand why they're important to people. (21:38)
How can we avoid taking customer feedback personally and stay focused on the business aspects, especially when the information surprises us? (23:26)**
Catharine O'Leary’s Information.
Website: https://catharineoleary.com/ Instagram: https://www.instagram.com/catharineoleary/ LinkedIn: https://ca.linkedin.com/in/thequizqueen Click here for your Quiz : https://quizformybiz.com/
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
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Dawn talks with Vena Sterling. Vena is an attorney, business broker, and founder of Sterling Scale Solutions, a powerhouse consulting firm dedicated to empowering women entrepreneurs Dawn brought Vena to talk about her journey, her pivots, and how we should frame “you don't know what you don't know”.
In this episode…
Who is Vena Sterling and whom does she serve? (55.38).
How can the phrase "you don't know what you don't know" offer us grace beyond just making us feel better at the "oops" stage? (2:12)
How do you help clients pivot from a shocking realization to taking necessary actions despite resistance?? (3:05)
Why do A-players prefer to work for visionaries like Steve Jobs at Apple rather than just any job? Is it about the mission? (5:24)
Have you worked with entrepreneurs who, after chasing top-line numbers, realized they don't want to be visionaries or step into the CEO role? (8:06)
If you get into doing too much, you actually can lose sight of where the boats are being rode to. (9:40)
Importance of having that transferable knowledge, what needs to be on paper?(12:21)
How often do entrepreneurs reflect on their vision within the last 6-12 months, and how does losing sight of team, customers, culture, and structure affect them by the time they come to work with you? (17:25)
How much of business success is truly intuitive, given that running a small business isn't taught in corporate class or business school? Do you think businesses that start by feeling their way along eventually get stuck? (20:11)
Vena Sterling’s Information.
Facebook - https://www.facebook.com/venasterlingesq/
Instagram- https://www.instagram.com/venasterlingesq/
LinkedIn-https://www.linkedin.com/in/venasterlingesq/
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Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn brings back Jennifer Sutton for Part III. After diving into unique selling positions and demystifying marketing vs. advertising in our previous episodes, Our marketing maven from Bright Marketing is back for Part 3! Dawn and Jennifer unpack the essential elements of media planning: the how, the why, and the when.
In this episode…
Who is Jennifer Sutton and whom does she serve? (1:05).
Branding defines the "what" and "why" of a company. Marketing determines "how" the message is conveyed. Advertising focuses on "where" the brand is promoted. Each requires intentional effort and investment. (1:34)
How does setting clear objectives for a marketing campaign impact the messaging and the actions you want people to take? (8:27)
Major phases of a marketing funnel and why has the concept been misunderstood? (12:46)
People often think about targeted ads on platforms like Facebook and YouTube, but what about local sponsorships? (19:12)
Broader reach with short bursts of advertising has a lower cost per thousand but offers less targeting. More expensive advertising targets likely customers, resulting in a higher cost per thousand. (23:59)
When planning media, consider long-term tactics like billboards, which stay up for years and build awareness over time. However, moving audiences from awareness to consideration and preference requires varied strategies.(24:01)
How often must people see an ad to register? Pre-pandemic, it was 7-12 times; post-pandemic, it rose to 20-30 times. Today, a compelling message, integrated with the medium, can achieve results with fewer exposures. (29:52)
Jennifer Sutton’s Information.
Website: https://orangewip.com/Website: https://www.brightcomarketers.com/
Linkedin:https://www.linkedin.com/in/jenniferjsutton/
Twitter/X:https://twitter.com/JJMediaMaven
IG:https://www.instagram.com/jenniferjohnssutton/
FB: https://www.facebook.com/brightcomarketers/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Nicole Elliott, a Conversion Copywriter & Messaging Strategist for Entrepreneurs. Dawn and Nicole talk about copywriting. They’re going to be talking about your messaging and how you get that out to the world. They’ll discuss the common mistakes many entrepreneurs make and how to avoid them
In this episode…
Who is Inga Nicole Elliott and whom does she serve? (1:17).
How does conversion copywriting help find buyers? (1:49)
I wanted to use a copywriter, how would you make it sound like me? (2:51)
Why is clear and concise messaging crucial in copywriting, unlike conversational dialogue? (5:27)
How should businesses approach how their audience perceives them rather than assuming universal interest? (7:33)
What are some other mistakes that you frequently see on websites and maybe some blogs and those kinds of things? (8:42)
Should there be a balance between customer-centered content and describing company attributes like vision and ethics in marketing? (10:25)
Do people click off websites quickly because of ineffective copy that doesn't resonate with them? (15:11)
What tips and strategies can you share for updating website copy and social media bios to have a higher impat, especially for those who haven't updated them in a while? (18:19)
What hesitations did you have before doing business with us or trying our product? We might not ask this enough. (21:26)
Nicole Elliott’s Information:
Website -https://www.nicoleelliott.co/contact
Linkedin - https://www.linkedin.com/in/nicole-elliott-copywriter/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Inga Faison-Cavitt, an Authenticity Strategist. She left her engineering career to follow her entrepreneurial spirit and now pursues her dream life full of faith, family, freedom, flexibility, and fitness. She enjoys empowering women to live their best life and helps women become top earners by using authentic lead generation and sales strategies that treat people like humans and not numbers. Dawn and Ingafay talk about how we need to navigate things when we don't make the best business decisions.
In this episode…
Who is Inga Faison-Cavitt and whom does she serve? (1:03).
Introverts often find asking for feedback challenging because they prefer to solve problems independently. (2:10)
How can we communicate that taking time to think will yield the best results? (3:18)
As an introvert, you have developed a tonne of feedback, surveys, market strategies, and things like that. So how do you build them and what do you ask? And then as an introvert, how do you feel comfortable capturing that data and interpreting it? (06:16)
How can we effectively ask open-ended questions to get feedback on products or services before launching them? (9:48)
When you say everyone, you really are serving no one because no one is going to come to mind.(13:42)
How can we approach lead generation by focusing on what potential clients want or don't want, rather than offering specific choices? (14:59)
How do you conduct online surveys? (19:17)
How often do you survey or ask for feedback or have something like this available? (21:21)
QR codes (22:52)
Inga Faison-Cavitt’s Information:
Website: Website - https://ingafay.com
Linkedin - https://www.linkedin.com/in/ingafay/
Youtube - https://youtube.com/@ingafayunplugged
Facebook - https://www.facebook.com/ingafayunplugged
Instagram - https://www.instagram.com/ingafaisoncavitt
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Andy Neary. Speaker, Bestselling Author, Podcast host, Coach to the Insurance Industry, and founder of the Complete Game coaching program. Andy’s mission is to help business professionals build the mindset, habits, and rituals “off the field” that lead to all-star performance on it. Dawn and Andy talk about some very important concepts around your credibility, building your velocity, and then also how you make yourself stand out.
In this episode…
Who is Andy Neary and whom does he serve? (1:14).
Why is building credibility important for insurers, and can you provide a deeper understanding of insurance from a business perspective? (1:43)
Are you saying now that post-pandemic awareness trumps maybe your knowledge base? (3:20)
How would you describe thought leadership so it doesn't seem too forward-thinking to experienced professionals? (9:45)
What steps should we take to shift our content strategy to be more mission-driven rather than just routine marketing? (11:39)
**How does this get us to the awareness space of the thought leadership perspective?(15:30)
Can we discuss how to authentically connect with our ideal clients through content creation, moving away from structured funnel approaches that can sometimes feel forced or inauthentic? (18:08)**
How do we transition from delivering value to effectively communicating our offers and guiding potential clients on how to engage with us, while ensuring they recognize the value in our content-driven approach? (21:19)
Andy Nearye’s Information.
Website: https://andyneary.com/
YT: https://www.youtube.com/@CompleteGameConsulting
FB:https://www.facebook.com/AndyNeary333
Twitter/X:https://twitter.com/ANearyinCO
IG: https://www.instagram.com/andy_neary
LinkedIn - https://www.linkedin.com/in/andyneary/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Christine Blackledge Crowle, a business coach for ten years and been in business for over 30 years. She supports the leaders of those organizations to be the best that they can be to run a business. Dawn and Christine talk about how we need to navigate things when we don't make the best business decisions.
In this episode…
**Who is Christine Blackledge Crowle and whom does she serve? (1:12).
So back 30 years ago when you got started, how is business more or less conducted? (2:05)
Some of us older business owners didn't quite know how to vet the online space the way we would have naturally vetted in person. (7:48)**
What was the difference between using in-house for some of your, like, lodges or things because you teach a boot camp and you teach training to get people spun up on the regulatory environment, which is health care versus outsourcing? (12:01)
How can businesses avoid being locked into inflexible online services or marketing contracts that don't account for individual needs and goals? (18:23)
Sustainability and Capacity to do business are two missing elements in the online space(26:24)
Christine Blackledge Crowle’s Information.
Website: https://millionairesbusinessmentor.com/about-us/
Website: https://elysiumcyprusretreats.com/about/
YT: https://www.youtube.com/channel/UCGH8pKC8MWT39yRt9a-NYvg
FB:https://www.facebook.com/ChristineBlackledgecarebusinessconsultancy/photos
Twitter/X:https://x.com/carestartup
IG:https://www.instagram.com/howtohealthcare_startups
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
So it's been a while since I've done a solo show where I haven't had an amazing guest to interview, but this particular topic today is really not only very important to me, it's something that I've had to work on for the last few years, and it's something that is completely impacting where I am going now in about the next 90 days. And I wanted to share some of the insights with you and share some thoughts with you around this idea of extreme ownership and owning all of your business decisions.
In this episode…
**Every business decision you have placed in front of you has one of four files that you could put it in, or one of four categories that you can put in, and it's the 4 D’s. It's the things that we can do, the things we can delegate, the things that we delete, and the things that we delay. (1:12).
Delegation means that you're actually transferring that task or that decision or something to someone else with the expectation that they're going to execute it as you would. (4:05)
People tend to have a problem with the things that they delay (10:44)**
Decision fatigue is a real thing when you make so many decisions every day, it's cognitively taxing and it can be cognitively exhausting(13:56)
Being more intentional with what you do, what you delete, what you delegate, and what you delay will do two things for you… (17:29)
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Kelly Resendez, Best Selling Author / Business Executive, influencer, and co-owner of GoBundance Women®, a membership organization for women dedicated to achieving greatness and abundance,. Kelly is passionate about helping others adopt an abundance mindset and overcome self-sabotage to achieve their goals. Dawn and Kelly talk about skills that entrepreneurs need to develop and need to have and learn outside of those mechanical business skills that you need to run your business. They’re going to be talking a lot about things like emotional intelligence.
In this episode…
**Who is Kelly Resende and whom does he serve? (00:58).
What does it mean to have emotional intelligence.? (1:45)
Is self-awareness different from leadership style or personality assessment test? (2:44)**
Do people often delay personal development, thinking they'll focus on it later after reaching certain professional milestones, only to find that this approach doesn't work? (5:05)
If someone hasn't focused on their emotional intelligence and personal development, where should they start? (6:56)
Do you suggest inventory after each task at the end of the day? What if you're not used to tracking anything other than these hard numbers or metrics? (9:50)
Can being aware of what enhances or hinders personal performance impact monthly revenue? (12:17)
How does emotional intelligence challenge the instinctual focus on negativity and danger, especially for business owners accustomed to constant preparedness for worst-case scenarios? (16:01)
How are we going to layer mindfulness to perceive situations as they truly are, enabling us to shape them according to our needs and desires?
Can we assert that the true key to emotional intelligence lies in managing those emotions, enabling you to make necessary decisions in the moment, assured that whichever choice you make will be for the best? (22:06)
**It's going to be considered by a lot of people in the audience a little counterintuitive that, well, if it is making me feel bad, shouldn't I want to make it feel better? But you said you have to sit in the fire sometimes, (24:56)
Trigger management strategy(26:09)**
Kelly Resende’s Information.
Contact#::(916) 834-1721
Email:Kelly@GoBundance.com
IG:https://www.instagram.com/kelly_resendez/
FB:https://www.facebook.com/kelly.resendez
Website:
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Chase Insogna, founder of Insogna CPA, a highly successful Austin, Texas-based CPA accounting firm. What makes Chase and Insogna CPA different from other accounting firms and investment advisors is that he works with business owners to build their wealth while they’re building their businesses. Dawn and Chase talk about tax strategies and some things to consider.
In this episode…
Who is Chase Insogna and whom does he serve? (00:59).
Do you think we're missing out by only talking to our accountants once a year? (2:01)
Why do we need to strategize for taxes? (4:42)
How do tax strategies impact your cash flow and decisions about loans in today's economy? (7:42)
Optimize financial decisions and minimize expenses by monitoring business trends monthly, such as adjusting payroll to match changing circumstances. (11:04)
In an inflationary environment, it's crucial to focus on gross and net margins by managing costs, adjusting prices, and optimizing expenses.(13:45)
Is relying on selling your business as a retirement plan realistic, given that 85% of businesses don't sell as expected? (15:54)
Having regular, strategic planning sessions with your accountant to adapt to changing business dynamics can save you a lot of money. (21:39)
Chase Insogna’s Information.
Website:https://insognacpa.com/
Linkedin:https://www.linkedin.com/in/chase-insogna-cpa-cgma-4182539/
Twitter/X:https://x.com/InsognaCPA YT: https://www.youtube.com/@insognacpa7527
IG:https://www.instagram.com/insognacpa/
FB: https://www.facebook.com/InsognaCPAs
Yelp: https://www.yelp.com/biz/insogna-cpa-austin-6
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Avi Kumar, founder and CEO of KUWARE Inc., a marketing and advertising agency headquartered in Austin, TX, USA, and a subsidiary in NCR, India. Kuware focuses on growing Local Service Businesses through organic and paid media. Dawn and Avi talk about leads for your business, and keeping track of the leads in your business with lots of different things you can learn from tracking those leads, and why we're probably not doing it enough.
In this episode…
Who is Avi Kumar and whom does he serve? (00:59).
How do most people find local businesses anymore since the Yellow Pages aren't there? (2:36)
How can businesses track leads that come from sources like Facebook Messenger, which don't show up in standard analytics? (4:32)
Do you have some recommended platforms people should check out? (8:58)
What are the 6 or 7 basic free channels for people to reach out to you, and what should we be tracking on these leads? (8:02)
What other data should we track for leads, even if they don't convert? How long should we track this information, and what should we look for? (17:16)
What kinds of business decisions, besides advertising dollar decisions, can tracking leads help with? (20:11)
**Utilizing lead tracking to understand customer preferences, foster community relationships, and identify long-term trends for informed business decisions.(24:54)
Avi Kumar’s Information.**
Phone: +1408-550-3275
Email: avi@invisibleppc.com Email: avi@kuware.com Website: https://invisibleppc.com/ Website: https://kuware.com/ Linkedin: https://www.linkedin.com/in/avikumar/ FB: https://www.facebook.com/avi.kumar.usa/ IG: https://www.instagram.com/kuware.inc/ YT: https://www.youtube.com/channel/UCRBmWmEh8Zaqqx-hr-YL_Dw LinkedIn: https://www.linkedin.com/in/avikumar/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Erle Adams. Erle's entrepreneurial journey is marked by his fearless approach to business. He has always invested in himself, using personal credit to secure funding for his ventures. This bold strategy led to the remarkable growth of his last company, which achieved nearly $10 million in annual revenue within just three years. Dawn and Erle talk about business credit and funding
In this episode…
Who isErle Adams and whom does she serve? (00:57).
Why is it confusing for new business owners to obtain corporate credit without a personal guarantee? (1:32)
There are credit reporting agencies for businesses(3:38)
How can small business owners build corporate credit to avoid personal liability, and when will lenders treat the business separately for credit decisions?(4:17)
How much faster can business credit be built compared to the 5-7 years typically needed for personal credit?(8:02)
83% did not have access to capital or credit. Can we explore why that is?(9:51)
What key financial metrics and documentation do small business owners need to track and present to pursue corporate credit?(15:55)
Why do you think 83% of businesses that closed last year lacked access to credit or capital? Was it due to poor business practices making them ineligible, or is there widespread misinformation or lack of information on this topic?(22:40)
Erle Adams’s Information.
Website: https://www.jgalt.io/
Linkedin: https://www.linkedin.com/company/j-galt-finance-suite/
YT: https://www.youtube.com/channel/UCvdRPiu7UrnGvLJoSHbtDRw
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Jennifer Sutton. Jennifer is an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. She established her own marketing and advertising agency in 2013, Bright Marketing, growing it into a multi-million dollar venture, a testament to her business acumen. Dawn and Jennifer talk about ads, promo and taking your brand and your messaging and what people need to know and converting that to your process and our products and services so people will connect what you worked on in the last episode to what you actually put in the marketplace.
In this episode…
Who is Jennifer Sutton and whom does she serve? (1:11).
Jennifer Sutton’s Information.
Website: https://orangewip.com/Website: https://www.brightcomarketers.com/
Linkedin:https://www.linkedin.com/in/jenniferjsutton/
Twitter/X:https://twitter.com/JJMediaMaven
IG:https://www.instagram.com/jenniferjohnssutton/
FB: https://www.facebook.com/brightcomarketers/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Paul ter Wal, Global Engagement Explorer, employability expert and workplace architect.. Dawn and Nolan talk about this quiet quitting movement that has been going on probably since the pandemic how this is affecting small businesses and what we can do about it.
In this episode…
Who is Paul ter Wal and whom does he serve? (1:06).
66% of people are planning to leave their jobs. Can you talk about that? (2:22)
How has quiet quitting been redefined, particularly in terms of people doing just the bare minimum in their jobs? (3:49)
Should businesses incorporate questions about employee satisfaction and fit within their annual reviews to prevent quiet quitting?(8:05)
How can businesses adopt a more human-centric approach to supporting employees by asking questions like "How can I support you?" while ensuring alignment with company goals? (10:46)
Businesses should prioritize open conversations to ensure all employees feel connected and supported, rather than solely relying on traditional well-being programs. (15:28)
**How can businesses effectively implement employee benefits programs that prioritize individual autonomy and choice, fostering a stronger connection to the organization? (17:12)
Is there anything else, as an employer, that we should be thinking about as far as increasing engagement and retention? Because we do want to keep our really good people? (23:03)
How are varying profit margins for different aspects of a business reflected in financial reports that many of us aren't actively monitoring? (16:36)
What are the consequences of neglecting accounting and financial reports, especially if we're only engaging with accountants or bookkeepers annually for mandatory filings like Schedule C or K-1? (18:22)
How can we shift our mindset towards embracing accounting and financial management, especially if we're not operating as a multi-million dollar company, to recognize its positive impact on our business growth over the long term?(20:29)
Do you believe that balancing aggression in one aspect of your ventures and defensiveness in another contributes to maintaining perspective and resilience during challenging times when results seem slow to materialize?(24:05)**
Paul ter Wal’s Information.
WEBSITE:https://www.paulterwal.com
Linkedin: https://www.linkedin.com/in/paulterwal/
YouTube:https://www.youtube.com/@PaulterWal
Employee Engagement Survey:https://paulterwal.com/employee-engagement-survey
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Nolan Bradbury, the Founder & CEO of Bradfield Accounting. Nolan is a seasoned professional with a passion for helping business owners achieve their dreams through sound accounting and financial strategies. Dawn and Nolan talk about financial reports why you should run them, and why they're important.
In this episode…
Who is Nolan Bradbury and whom does he serve? (00:55).
Accounting and financial reporting issues at The Blaze (1:28)
What are some of the reasons people have given you for not liking accounting? (2:39)
what are the most important financial reports that every business owner should at least be running regularly? (5:01)
Is focusing on the balance sheet more beneficial than the profit and loss statement for identifying struggling areas in your business? (6:40)
Importance of cash flow statements, especially in light of issues like delayed funding from credit card transactions? (8:29)
What level should a business do projections and what are they useful for.? (10:22)
Importance of basing financial projections on evidence or facts, especially considering the prevalence of unrealistic revenue targets promoted in marketing and social media? (12:14)
How are varying profit margins for different aspects of a business reflected in financial reports that many of us aren't actively monitoring? (16:36)
What are the consequences of neglecting accounting and financial reports, especially if we're only engaging with accountants or bookkeepers annually for mandatory filings like Schedule C or K-1? (18:22)
How can we shift our mindset towards embracing accounting and financial management, especially if we're not operating as a multi-million dollar company, to recognize its positive impact on our business growth over the long term?(20:29)
Do you believe that balancing aggression in one aspect of your ventures and defensiveness in another contributes to maintaining perspective and resilience during challenging times when results seem slow to materialize?(24:05)
Nolan Bradbury’s Information.
WEBSITE:https://bradfieldco.com/
Linkedin: https://www.linkedin.com/in/nolan-bradbury/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Jim Stevenson. Jim is the Founder and CEO of Bletchley Group, an International Growth Consultants: Strategy | Transformation | Growth. Dawn and Jim talk about risk people who are risk averse, whether or not you should make a decision, how you make that decision, the strategy around mitigating risk and making the decisions, and also why it's so important to make a decision.
In this episode…
Who is Jim Stevenson and whom does he serve? (1:02).
How should we view risk as a business owner? (1:39)
How would we know what our risk appetite is and does it change the longer we're in business? (2:37)
As a business owner, how can you assess the impact of decisions with more confidence? (4:56)
Have you encountered business owners who make decisions without considering the broader effects, opting instead to hope for the best? (8:00)
How can we gather evidence or identify indicators to define the risks and potential outcomes of a decision? (12:11)
How can a decision to pivot provide a new opportunity after realizing the lack of prior planning or analysis in a significant decision? (17:05)
How do market dynamics influence decision-making, and what risks arise if we fail to monitor and adapt to market changes? (19:27)
When do you recognize that a decision isn't working and needs adjustment, rather than sticking to it for too long and risking long-term harm to the business? (22:02)
Do you think that this long-term kind of perspective came from the fact that you were an athlete at that level? (20:41)
Did you ever feel like it wouldn't work or you weren't seeing results fast enough?(22:19)
Do you believe that balancing aggression in one aspect of your ventures and defensiveness in another contributes to maintaining perspective and resilience during challenging times when results seem slow to materialize?(24:05)
Jim Stevenson’s Information.
WEBSITE:https://www.bletchleygroup.com/
FB: https://www.facebook.com/JimStevenson.Coach/
Linkedin: https://www.linkedin.com/in/jimstevenson
Medium: https://medium.com/@JimStevenson
Email: jim@bletchleygroup.com
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Dan Lazar. Dan is the Founder of HeroX (2020), Covers Hero (2016, exit 2020), and Tennis Hero (2015, exit 2019). He is best known for successfully raising his first round of investment on "Shark Tank Romania", being named "30 Under 30" by Forbes & being a servant for social causes helping the less fortunate inspired by his Baha'i faith. He played tennis as a pro until he was 18 and one of his best results was becoming the vice-champion of Romania U18. Dawn and Dan talk about transforming your talent and skills into a business, only to discover new interests and capabilities, prompting further expansion.
In this episode…
Who is Dan Lazar and whom does he serve? (1:02).
Can you tell us about your professional tennis journey and how long you played? (1:42)
Dan Lazar’s property business (5:14)
The difference between how your mind had to be at a pro athlete level and then how it's grown and shifted now that you own multiple businesses? (6:34)
How do you hold yourself accountable in international business when you're accustomed to having a team around you to help achieve goals? (7:59)
You just said something incredibly profound, and that was you were able to play at the professional level, but you don't consider yourself very talented. How does that translate to business? (10:06)
What are some of the limiting beliefs that you saw, that you were breaking through to be able to go into international business with the confidence and success that you have? (12:22)
Did people support your transition from the tennis academy to property development and ultimately to your current endeavors, considering the connections you made through collaboration strategies? (16:01)
What are some of your strategies for networking? (17:31)
Do you think that this long-term kind of perspective came from the fact that you were an athlete at that level?(20:41)
Did you ever feel like it wouldn't work or you weren't seeing results fast enough?(22:19)
Do you believe that balancing aggression in one aspect of your ventures and defensiveness in another contributes to maintaining perspective and resilience during challenging times when results seem slow to materialize?(24:05)
Dan Lazar’s Information.
WEBSITE:https://www.hero.holdings/about
WEBSITE: https://www.heroxairdomes.com/
YT: https://www.youtube.com/@Lazarhero
Linkedin: https://www.linkedin.com/in/lazarhero/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Jessica Procini. Jessica is the founder and leader of Escape From Emotional Eating since 2011, she has been helping women who strive for excellence heal the roots of their emotional eating so they can embody their full potential. Dawn and Jessica talk about nutrition and the things that may or may not be supporting you in your business, as you keep growing and going and taking on the team and all the things that it's involved with.
In this episode…
Who is Jessica Procini and whom does she serve? (1:19).
Can you share your thoughts on high-performing individuals running businesses, and how their relationship with food might get sidetracked, ignored, or even become disordered? (1:42)
Do you think health isn't prioritized as a KPI because it's overshadowed by other metrics or simply forgotten due to busyness? (3:37)
We mentioned earlier that being too busy can lead to forgetting to eat, which is just as concerning as using food for stress relief. Can we discuss these two ends of the spectrum? (6:18)
We have yet to explore using food as a sabotage strategy. Many people may unconsciously resort to this habit without fully understanding why. (8:32)
What kinds of questions do we need to ask ourselves to uncover whether we do have this hidden issue with food?.(15:23)
Let's discuss how our relationship with food is primed by associating it with rewards or celebrations.(19:23)
**Let's discuss the importance of honoring our current circumstances and being content with where we are. How do we navigate societal pressures that constantly push us to want more?(25:09)
Jennifer Sutton’s Information.**
IG:https://www.instagram.com/jessprocini/
FB: https://www.facebook.com/jprocini
YT:https://www.youtube.com/@JessicaProcini/featured
WEBSITE:https://escapefromemotionaleating.com/
Grab your Escape From Emotional Eating Starter Kit Here: https://escapefromemotionaleating.com/innerwork/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Jennifer Sutton. Jennifer is an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. She established her own marketing and advertising agency in 2013, Bright Marketing, growing it into a multi-million dollar venture, a testament to her business acumen. Dawn and Jennifer talk about your unique selling position your particular brands and how you stand out right now.
In this episode…
Who is Jennifer Sutton and whom does she serve? (1:11).
Difference between marketing and advertising(2:11)
How do you start to know your brand? (4:27)
How do we define our unique selling proposition when we're in a crowded market with numerous competitors offering similar products or services? (8:43)
Can we discuss the fear associated with the need for bold introspection to identify our unique selling proposition, even if it means turning away some potential customers?. (15:13)
“We are often confused, like confusing the consumer if we're not clear”.(21:23)
**What are the top three questions someone should start with if they haven't done thorough self-analysis to identify their unique selling proposition and need to become more intentional about their brand's direction?(23:27)
Jennifer Sutton’s Information.**
Website: https://orangewip.com/Website: https://www.brightcomarketers.com/
Linkedin:https://www.linkedin.com/in/jenniferjsutton/
Twitter/X:https://twitter.com/JJMediaMaven
IG:https://www.instagram.com/jenniferjohnssutton/
FB: https://www.facebook.com/brightcomarketers/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Stephanie P. Kemp. Stephanie is an award-winning choreographer, teacher, mentor, author, and no-nonsense CEO. A serial entrepreneur, she has used her time-tested techniques, strategies, and lessons to not only sustain her seven- and eight-figure businesses but endure and thrive for over three decades. Dawn and Stephanie talk about whether or not you should raise your prices and the fear around raising your prices.
In this episode…
Who is Stephanie P. Kemp and whom does she serve? (1:11).
Revenue is vanity versus Profit is sanity(2:46)
There are a lot of businesses that may be hesitant, even in the face of inflation, rising costs of things to raise their prices for a number of reasons. But why is it important? And if we don't do it, what happens? (4:00)
Is the fear of not raising prices tied to the perceived market value and the ability to sustain business operations and growth, rather than solely focusing on the numerical aspect of pricing? (6:39)
Following up to make sure that we had a good experience and those types of things that that I don't think we think about as not only being a cost in the business, but an extra step that maybe our competitors aren't even doing, that would bring additional justification for our prices. (10:50)
Can personalized contact and relationship-building efforts be considered sufficient value additions to justify raising prices?(12:32)
What are your thoughts about holding sales or, doing a bonus with purchase type of thing? What strategy especially in this business environment, to attract those customers or what kind of pricing things should we consider?(15:09)
Does the Groupon model, which prioritizes attracting new customers but often fails to convert them into repeat business, ultimately lead to financial losses for businesses?(18:42)
Can you talk a little bit, about that customer turnover and whether or not you think the number in price would affect that, or if it really is the fact that they're just getting them in the door, maybe on a sale, and not keeping them? (21:10)
How did your pricing strategy evolve over your 34 years in business, starting from price competition, and why is this perspective significant for others to consider? (25:39)
Stephanie Kemp’s Information.
Website: https://stephaniepkemp.com
Linkedin:https://www.linkedin.com/in/stephanie-p-kemp-7a69b4205/
FB:https://www.facebook.com/StephaniePKempAuthor
IG: https://www.instagram.com/stephaniepkempauthor/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Abbe Large. Abbe, CLTC, Senior Vice President at Lenox Advisors, is a dedicated professional whose drive is to put her clients' best interests first. With nearly 30 years of experience, she is highly skilled in a variety of financial services, estate planning, and asset management solutions. With her corporate clients, she helps structure strategic employee benefits as well as executive carve-out programs. Dawn and Abbe talk about succession planning.
In this episode…
Who is Abbe Large and whom does she serve? (1:06).
**Core pillars that I talk about with my business owners (2:37)
What essential aspects of business insurance are often overlooked by entrepreneurs regarding personal protection in unforeseen circumstances like accidents or disabilities? (3:46)**
How often should we be checking these plans? How often do we need to make sure that with inflation stuff, there is enough funding for the buyout? (11:29).
Should business owners proactively establish a buy-sell agreement or succession plan triggered by events like the six D's, or is it typically implemented reactively when such events occur? (14:06)
How should business owners start creating a buy-sell agreement or succession plan, given the urgency and potential reluctance among stakeholders? (16:48)
Abbe Large’s Information.
Website: https://www.lenoxadvisors.com/
Linkedin: https://www.linkedin.com/in/abbelarge/FB:https://www.facebook.com/LenoxAdvisors
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Vicky Brown. Vicky is a seasoned HR pro with over 20 years of expertise in human resources management, strategy, and transformation across diverse industries, including technology, entertainment, and advertising. As a #1 best-selling author and an accomplished coach, she skillfully leverages her leadership experience to guide new entrepreneurs. Dawn and Vicky talk about HR Mechanics.
In this episode…Who is Vicky Brown and whom does she serve? (00:56).What is involved before you take someone on your team? (1:51)And now we are ready to take on some employees. So then what’s the next step? (3:23)As an employer, what do you need to give your employee to have a really good setup but relationship through the HR lens? (10:06)Employees need assurance of a legitimate and secure workplace to perform their best, as their livelihoods depend on it. (14:23)After onboarding and running payroll, what ongoing actions should employers take to ensure continued employee satisfaction and compliance with regulations? (15:30)How can employers maintain and cultivate a work environment that fosters employee happiness, engagement, and long-term commitment? (19:30)People don't always stay for pay increases. It's they'll leave a toxic environment and take a pay cut (22:31)What are the common causes of high turnover in industries like restaurants and brick-and-mortar retail, and what strategies can small businesses implement to mitigate turnover? (26:18)
Vicky Brown’s Information.
IG: https://www.instagram.com/leadersjourneytv_vickybrown/
FB:https://www.facebook.com/IdomeneoHR
Linkedin: https://www.linkedin.com/company/idomeneo-enterprises-inc./
Youtube: https://www.youtube.com/@leadersjourneytv
The Ultimate HR Workflow Guide: https://morehumanmoreresources.info/podcastgift
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Jess Sato. Jess is passionate about helping women globally use their unique skills, expertise, and voice to create opportunities for themselves and others. Dawn and Jess talk about your impact in your business.
In this episode…
Who is Jess Sato and whom does she serve? (00:55).Why should businesses be concerned about aligning their strategies with a larger social purpose mission, especially if they're primarily focused on serving their local community and may not fully understand the concept beyond basic sponsorships? (1:46)How can businesses shift towards broader social missions to attract more consumer support, and what factors should they consider during this transition? (4:41)How can businesses ensure authenticity and stay aligned with their mission while identifying their core purpose, especially if they're not initially aware of it? (9:42).Businesses can recognize that even small local actions can have a substantial impact, independent of engaging in large-scale initiatives or grand gestures. (13:52)As a business owner benefiting from the community, there's a duty to give back and contribute to circulating goodness beyond personal impacts. (16:32)There's been a big shift in consumer values towards experiences over products and considering broader impacts, emphasizing the need for businesses to align with social causes even if it hasn't been a priority before.” (19:39)How can individuals balance their personal values with their business's involvement in social causes, especially if they prefer to keep certain aspects separate? **(22:19)
Jess Sato’s Information.**
Website: http://www.jessicasato.com/
Linkedin: http://www.linkedin.com/in/jess-sato
IG: http://www.instagram.com/jessicasatocoach FB: https://www.facebook.com/JessicaSatoConsulting/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Shelley Settles. Shelley is a Mentor and coach at Mentor 4 Breakthrough. She helps people, break through those blockages, those suppressed emotions that keep us trapped in that same pattern so that we can alter the results that we get in our relationships and our health and in our business. Dawn and Shelley talk about the spiritual side, what is affecting your peace, your stress, your confidence, and what happens when truly shit hits the fan.
In this episode…
Who is Shelley Settles and whom does she serve? (1:03).
Success being your birthright. And if you're not aware of that, especially on the spiritual side, what that can do to your ability to make decisions, particularly when things are stressful. (2:01)
How can embracing the awareness of an internal spiritual relationship, separate from religious aspects, contribute to making better decisions, guiding one's life, accessing intuition, and ultimately achieving success, regardless of external circumstances? (4:07)
How can people shift from habitual negative reactions to challenges, like financial setbacks or employee departures, towards a more balanced and intuitive mindset that fosters effective problem-solving? (6:35)
In all of those conversations you had with yourself, you never once mentioned the person who actually committed the fraud. Why is that? Why don't we do that? (19:50)
When we are able to work through unforgiveness, when we're able to work through our own paradigms, our own shortcomings, what happens is we find ourselves standing a little taller, and we feel lighter. (25:37)
It is very important that we feel healthy enough to admit to ourselves that we're going to have good days, we're going to have bad days. (30:30)
Shelley Settles’ Information.
FB: https://www.facebook.com/shelley.a.settles IG: https://www.instagram.com/mentor4breakthrough Website: https://shelleyaudettesettles.com/
Linkedin: https://www.linkedin.com/in/shelleyaudettesettles/
Email: mentor@ShelleyAudetteSettles.com
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Amy Hagar, an Organic Marketing Mentor and Co-Founder of The Content Personality® Club. She uses her years of experience and expertise to help service-based business owners around the world grow businesses they love at Joyful Business Revolution™. Dawn and Amy talk about the best way for you to do marketing
In this episode…
**Who is Amy Hagar and whom does she serve? (00:58).
What is a content personality and how are there five of them? (1:39)
When you come up with these personalities and the people themselves are grading themselves, does this mean that I will connect best with other video personalities, or would I connect best with other types of personalities? (7:45)
Could there be a link between people resonating with a message and their preferred content consumption method, influencing how we present information to connect with our audience? (10:21).
Conversion and results versus the awareness type marketing, (13:27)
Is the approach you're advocating more about being platform-agnostic in messaging style and then identifying where your ideal audience is, as opposed to starting with assumptions about platforms like LinkedIn, Facebook, or Instagram? (14:47)
“We've been casting too wide of nets in our marketing, and we've been trying to fish in an ocean.” (17:08)**
Where can people find out more about you? (21:25)
Amy Hagar’s Information.
Quiz: https://joyfulbusinessrevolution.com/quiz/
FB: https://www.facebook.com/amy.hager.58/
Linkedin: https://www.linkedin.com/in/amy-hager-cae-iom-393493a/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Christina Woods. Christina helps smart, capable women (and men) free themselves from the patterns keeping them stuck by re-writing their subconscious programming. She uses hypnotherapy, coaching, and energy healing to help you write new stories and forge new neural pathways for real, lasting, positive change. Dawn and Christina talk about hypnotherapy.
In this episode…
Who is Christina Woods and whom does she serve? (1:03).
Understanding Hypnotherapy. What is it and why is it so helpful (2:18)
Challenges in Changing Belief Systems. If they become aware of a habit, thought pattern, or belief system that's not serving them, what do people usually try to do
first? (4:13)
Overcoming Limiting Beliefs. The role of hypnotherapy in overcoming limiting beliefs. (6:22)
Your subconscious doesn't know how old you are. This also means that your subconscious doesn't really know how long you've had this belief either. Is this why hypnotherapy can be such a quick kind of short circuit to changing that behavior? (8:25)
These thoughts, behaviors, patterns, or whatever at the time they formed were serving you in some way. They may not be serving you now or they may be limiting beliefs now. But when they started they were there to serve you. (10:41)
Our subconscious mind and our beliefs create a blueprint and then our actions follow the blueprint(19:17)
Reflecting on past decisions with compassion and understanding. (21:18)
Christina Woods’s Information.
New Website:https://christinalwoods.com/
Facebook: https://www.facebook.com/christinalwoodsvaron/
Instagram: https://www.instagram.com/christina.lwoods/
LinkedIn: https://www.linkedin.com/in/christinalwoodsvaron/
New Email: christina@christinalwoods.com
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Dana Corey. Dana is a business strategist and coach. She is an expert guide and confidante for high-performing entrepreneurs ready to step into the freedom their businesses can give them. Her approach combines nuts-and-bolts strategic business coaching with walk-beside-you partnership, helping you redefine success on your terms so you can own your role as CEO and live the life of your dreams. Dawn and Dana talk about an important distinction between being self-employed and having a team and stepping into that CEO role.
In this episode…
Who is Dana Corey and whom does she serve? (1:01).
Distinction Between Self-Employed and CEO (1:51)
Challenges in Transition (3:21)
in changing our relationship or perception of our relationship with our company and going from self-employed to business owner, what are the first things that we need to
do? (4:55)
Overcoming Resistance to Delegation (6:56)
Introspection and Building a Team (9:41)
Transparency in Leadership (11:55)
Empowering Teams through Transparency (16:01)
Courage and Leadership (20:30)
The challenge of determining business viability and how does that affect our ability to step into that CEO leadership? (24:41)
Are we in that self-employed mindset as we're trying to figure out viability? Is the shift after
Dana Corey’s Information.
Website:https://danacorey.com
FB: https://facebook.com/danacorey
IG: https://www.instagram.com/danacoreycoaching/
LINKEDIN: https://linkedin/in/danacoreycoaching
YOUTUBE: https://www.youtube.com/@DanaCoreyCoaching
Twitter/X: https://twitter.com/DanaCoreyMRE
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Jennifer Schwytzer. Jennifer is a certified Life Coach and founded KINDfulness Coaching to help women ditch chronic stress and overwhelm to restore calm, productive order in their lives and careers. Jen has 17 years of experience as a social worker in both the medical and mental health field which allows her to bring a unique experience to her coaching practice. Dawn and Jennifer talk about overthinking.
In this episode…
Who is Jennifer Schwytzer and whom does she serve? (54.57).
Defining Overthinking (2:04)
Impact of Overthinking on Business (3:22)
Difference Between Analytical Decision-Making and Emotional Overthinking (4:25)
Does that mean we can even talk ourselves out of things that we made a decision on and have the data to support? (6:03)
Overthinking can become a habit (6:56)
Steps to Overcoming Overthinking:
Acknowledgment (16:37)
Identifying Areas for Improvement (17:57)
Breaking Down Goals (19:19)
Building Confidence and Mindset (20:55)
Jennifer Schwytzer’s Information.
Website: http://www.kindfulnesscoaching.com
FB: https://www.facebook.com/kindfulnesscoaching
IG: http://www.instagram.com/kindfulness_coaching
LINKTREE: https://linktr.ee/jschwytzer
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Ryane LeCesne. Ryane helps high-achieving Black professional women increase their inner confidence, gain crystal clarity on their personal brands (without the need to people-please, put others first, or code-switch), and create the careers and small businesses of their dreams. Dawn and Ryane talk about mindset things around entrepreneurship, particularly around yourself and how you view yourself, and some things that you don't realize could be affecting your mindset and causing more problems than you should have to deal with.
In this episode…
Who is Ryane LeCesne and whom does she serve? (01:08).
Why are imposter syndrome, perfectionism, and distraction considered the "big three" challenges that often overshadow high achievers and entrepreneurs in various aspects of their lives? (3:14).
Distractionism isn't so much a mindset. (10:24).
What are some key factors to consider in order to start closing the confidence gap, especially when pervasive influences may be reinforcing certain aspects that contribute to this gap? (13:01)
5% of who and what we are is done by the conscious mind (15:39)
if you're not aware of that comparitinits, maybe is your belief system as you said, where are your standards coming from? (19:36).
98% of our thoughts are the same as yesterday's thoughts until the paradigm shifts (23:54)
Ryane LeCesne’s Information.
FB: www.facebook.com/InspireBrandConsulting
IG: www.instagram.com/inspirebrandconsulting/
Twitter/X: https://twitter.com/InspireBrandCon
YOUTUBE: www.youtube.com/channel/UC2R5E3A7UAH6UABkwo5yIDg/videos
LINKEDIN: https://www.linkedin.com/in/ryanelecesne/
FREE QUIZ: What's Killing Your Confidence? www.inspirebrandconsulting.com
FREE DISCOVERY CALL: www.inspirebrandconsulting.com/gift
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Kristina and Herbert Heagh-Avritt. Kristina and Herbert met in college and soon became inseparable. After 31 years of marriage and raising two sons they have combined their experience, passion, and knowledge to found Vibrant Family Education and the Brining Education Home podcast. Dawn, Kristina, and Herbert talk about your family and your business.
In this episode…
Who are Kristina and Herbert and whom do they serve? (01:14).
How has the modern, busy lifestyle, particularly in entrepreneurship, affected the traditional practice of family dinners and imparting important values and education to children? (2:58).
So we don't want our kids to know necessarily what's all going on, which can somehow be turned and interpreted as somehow not including them or not spending time with them in a way that maybe they felt supported. (5:51).
What's happening in our schools is really bad right now. They're taking away the individual learning. They're taking away teaching to mastery. (9:00)
So a lot of parents right now think that that's what homeschooling is like, That is not what homeschooling is like. That is what COVID schools were like. (13:11).
What age-appropriate or when do you think it's time to bring people into the family business so that they can learn inside what's going on day to day? At what point do we actually start to kind of put some of this love of learning in their areas of passion into a productive way so that they can see a result or an outcome in the business. (16:15)
Entrepreneurship is something that has really seemed to blossom over the last year or two, where kids are making baked goods at home because they get the license or they're making dog trades. I've seen several local, you know, 15, 16-year-old, dog treat makers, right? And things like that. So, how do we encourage that, even if that is not our core business? (17:46)
Kristina and Herbert’s Information.
FB: https://www.facebook.com/kristina.heaghavritt/ YOUTUBE: https://www.youtube.com/@Mrs.Heagh-Avritt PODCAST: https://www.bringingeducationhome.com/?fbclid=IwAR3zYImRty8_rNldfF_5LkFXA8O2oHcfsQlV0ZSPYvJtyxhWMtY9xHnc0mYhttps://www.instagram.com/KHeaghAvritt TWITTER/X:https://twitter.com/KHeaghAvritt LINKEDIN: https://www.linkedin.com/in/kristina-heagh-avritt/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Andrew Anderson. Andrew is a passionate and dedicated individual who believes in empowering others to reach their full potential. With a background in education and coaching, he has become a #1 international best-selling author, speaker, and coach. Dawn and Andrew talk about resilience and navigating circumstances and things that you don't see coming, and how you can set yourself up to continue to move through things in a way that benefits you in the long run.
In this episode…
Who is Andrew Anderson and whom does he serve? (01:18).
Can you give us a little bit of background, on where you learned resilience and how you found this to be so important? (1:52).
How many times do you work with business owners and staff who will look at circumstances and kind of take 100% of the blame, causing them to be super stuck? (5:28).
Can you talk a little bit about NLP practitioners what that is and how that can be helpful? (6:14)
What are the benefits of doing this resilience work? (7:12).
Let's talk about what you were just talking about in terms of resilience, because it almost feels like, you're trying all these things and you're like planting roses over weeds. Is that a way of distracting yourself? Is that a way of hiding from it or maybe ignoring it? (13:03)
So we're just kind of going through what we know to do, as you were saying, kind of in that survival mode. So isn't that in some ways, though, resilience to be able to push through or, is this something we tell ourselves as we're pushing through? (13:59)
How would I know if I was somehow stuck or somehow unconsciously not meeting or reaching my full potential(16:09)
Andrew Anderson’s Information.
FB: www.facebook.com/andrewlanderson85IG: www.instagram.com/andrewlanderson85YOUTUBE: https://www.youtube.com/channel/UC6fO0aO0vnwrr3daipaoSCwLINKEDIN: https://www.linkedin.com/in/andrewlanderson85/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Dr. Selvi Rengasami. She guides women with gut disease on the path to remission and beyond using her unique methodology of integrative nutrition, energetics, and intuitive medicine. Her expertise and interests extend into the areas of rewiring mindset, energy healing, and reconnecting women to their own intuitive guidance Dawn and Dr. Selvi talk about your nervous system and where we're making decisions from.
In this episode…
Who is Dr. Selvii and whom does she serve? (01:04).
What does the nervous system do, how does it work with us protect us, and how it can really cause issues as we move through our journey? (2:08).
How do we know if we're in that fight or flight? (5:38).
If we recognize these things, then what are some of the things we can do to start to bring that into balance or to start to regulate that? (8:10)
So let me ask you about periods of time coming up in your business or things like a fourth quarter. If you know that that schedule is coming, if you see that on your calendar, how could we go ahead and make sure that we are always using this no matter what our calendar is throwing at us? (13:21).
How do we talk to ourselves about putting decisions on hold if we can't make them? (17:55)
Taking care of the nervous system really is a very important thing to do. If you want to succeed. (20:04)
Where can people find you and learn more about your coaching programs and some of the things you offer and connect with
you?(21:48)
Dr. Selvi’s Information.
FB: https://www.facebook.com/selvi.rengasami
IG: https://www.instagram.com/dr.selvi.coach/
Website: www.drselvi.com
Calendar booking link: https://calendly.com/drselvi
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Faith Hanan, a Jesus lover, wife, barrel racer, worship leader, accidental SEO expert, copywriter, podcaster, and wrangler of tiny humans. She podcasts over at Simple SEO & Marketing, where she shares shoot-ya-straight, VERY practical tips on how to SCALE your online business using SEO, Keywords, and blogging. Dawn and Faith talked about SEO, why we need it, why it's so important, and what it can help you do in your business.
In this episode…
Who is Faith and whom does she serve? (00:55).
What does SEO mean and why is it even a thing we have to worry about? (1:45).
Why is this important today in Google, Bing, Yahoo, and all the search engines? Why did this become a thing? (2:50).
How is this different from Google Listing, and why is it equally important to make sure we're doing this? (3:54)
So someone were to say, well, when we built our website two years ago, you know, the SEO was done when they built it as two years would probably need to be looked at again? (7:10).
Why you do need a website in your business (8:19)
What are some things that make a piece of content friendly? (13:11)
Is keyword research also done like on search engines, or is there a special software? How is keyword research? How do we know what people are searching for? (15:38)
How long would it take if we were to start SEO? Is this month? Is this week? Is this 24 hours? If we were to find somebody to help us sort this what is the return on that? (17:24)
Faith Hanan’s Information:
Website: https://faithhanan.com/
IG: https://www.instagram.com/faithhanan/
FB: https://www.facebook.com/groups/simpleseoandmarketing/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Lisa McGrath, an international bestselling author and speaker, National Board Certified Teacher, Achievement Coach, and CEO of Pages with Purpose. Dawn and Lisa talked about personal systems and some tips and strategies to start implementing them in what you do.
In this episode…
Who is Lisa and whom does she serve? (00:54).
What is Personal Systems? (1:39).
What would we need to start to create these systems intentionally? And what are the benefits of that? (2:52).
What do we need to do to start thinking about these systems that maybe we haven't? (7:13)
If you were to give me a rundown of the most important three things, systems-wise, that if as a business, we just kind of run with it, we don't necessarily think this way. What are the top three places we should be putting personal systems in? (9:11).
Do you invite people in to collaborate for those, or is this your personal system that you're putting in, and then it's just evolving over time? (13:04)
Let's say it's been inconsistent, or we're going through a rebrand, or something else is happening in the world that we're responding to. How do we reset and make sure that these systems are reflecting exactly what we want to put out in the marketplace at that moment? (14:27)
A lot of times at certain places in your entrepreneurial journey, you will be afraid to make a decision, or you might make a decision that was maybe not in the best interest of where you were going, for whatever reason. So how would you take that sort of circumstance and make sure that we were resetting or looking at our four rooms and our personal systems ? (17:53)
Let's just say we are really intentional. We sit down, we put these personal systems in place in those first three areas. We're looking holistically at the business. We're taking those calculated risks, but we're not seeing the payoff. At what point do we start to question our systems versus questioning maybe the timing? (19:53)
Emotional Room (21:43)
Are all four of these rooms equal in size? (24:27)
Lisa McGrath’s Information:
Website: https://www.lisamcgrath.me
http://www.pageswithpurpose.org
Facebook: http://www.facebook.com/ahousewithfourrooms
LinkedIn: https://www.linkedin.com/in/coachlisamcgrath
Instagram: http://www.instagram.com/coachlisamcgrath
Twitter/X: http://www.twitter.com/coachlisamcgrath
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Shiraz Baboo, a multi-award-winning author, international speaker, and reality interventionist. He is known for helping people to rewrite their reality and overcome challenges in their lives using what he calls Energetic Magic. Dawn and Shiraz talk about
In this episode…
**Who is Shiraz Baboo and whom does he serve? (01:01).
Upper Limit Problem and that yo-yo process (2:09).
How could I tell the difference whether I am having an upper limit problem, or I'm really just having other struggles and I need to address those first? (4:01)
So this upper limit and being pulled back to comfort would not come with illness or twisted ankles and things. (5:08).
Where else do you see people having those upper limits and getting stuck? (6:17)
I think that a lot of us, even though we have some level of success, have kind of that fear of being judged and we might hold ourselves back. And you're saying that that's an upper limit, not just a level of discomfort. How can we tell the difference? (7:33)
So you keep saying the words safe, small, and secure. Can you explain to us what that means as far as why your brain is doing it in the first place? (9:26)If we identify that we are not burnt out and we're truly having an upper limit problem, and any of the challenges that we're having with either yo-yo income or maybe team members or something truly is an upper limit. How do we start to first of all recognize that's what we need to do? And second of all, what are the first few steps that we should be taking? (13:38)
How do we imagine or think about where we want to be? (16:29)
So most of us can't hold a thought or an image of where we want to be for more than seven seconds. Are there any tips that you have that someone can start from to hold thought for 30 seconds?**
Shiraz Baboo’s Information.
LinkedIn: https://www.linkedin.com/in/shirazbaboo/
Facebook: https://www.facebook.com/energeticmagic/
Instagram: https://www.instagram.com/energetic.magic/
YouTube: https://www.youtube.com/energeticmagic/
TikTok: https://www.tiktok.com/@energetic.magic
Website: https://www.energeticmagic.com/
How to Rewrite Reality: https://www.amazon.com/How-Rewrite-Reality-Becoming-Stories/dp/1686070373/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Tai Goodwin, an award-winning instructional designer, author, speaker, and marketing strategist. CEO of That Marketing Team, she's a former teacher turned entrepreneur with over 20+ years of experience marketing online. Dawn and Lani talk about a lead strategy using quizzes.
In this episode…
Who is Tai and whom does she serve? (00:45).
What is the reason you would want someone to take a quiz? (1:39).
Pre-qualifying buyers through their answers (3:55).
Types of questions you ask in a quiz (6:29)
Survey vs Quiz (9:51).
What would qualify as an actual quiz versus a
prequalification survey or an estimate or filling out something just to get more information? (11:37)
How do you distribute quizzes? (14:58)
Segmentation on quizzes (17:03)
What about somebody who doesn't have their ideal client dialed in? Maybe they're either a newer business or they're offering an additional product or service that's kind of newer to that business. Are quiz is good for those. Or do you really have to be dialed in before you take this process on? (18:22)
Quizzes convert 40 to 70% people for every 100 people that come to your landing page or site (20:18)
Tai Goodwin’s Information.
Website: https://thatmarketingteam.com
Facebook: https://www.facebook.com/tai.goodwin
LinkedIn: https://www.linkedin.com/in/taigoodwin/
Instagram: https://www.instagram.com/taigoodwin/
Tiktok: https://www.tiktok.com/@taigoodwin
Facebook Group: https://www.facebook.com/groups/thatmarketingteam
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Ben Jones, a serial entrepreneur and international keynote speaker. He’s co-founder of Titan Marketer and has helped a wide range of businesses generate millions of dollars in sales with YouTube Advertising. Dawn and Ben talk about the keys to a sustainable business.
In this episode…
**Who is Ben Jones and whom does he serve? (00:46).
Do I have to have a YouTube channel to use YouTube ads? (1:25).
YouTube as a search engine. (2:54).
Targeting audience on YouTube ads(4:59)
What do you think people expect as far as like video quality of ads, what kinds of things would we need to consider? (6:14).
Scripts. Is this something that you do the copywriting or you would take somebody's intent and actually help them create that ad and that content to ensure that they're, you know, again, educating and then putting their selves at the end.. (8:14)
Are there any other obstacles or resistance that you see when people are weighing whether or not to do a YouTube Ad? (10:41)
What sort of budget would I need to think about having or setting aside? And then is there a runway period where someone needs to see the ad? (12:17)
What would people need to do to get started with YouTube Ads? What do we need to think of? What's the checklist? (17:45)**
Ben Jone’s Information.
- LinkedIn: https://www.linkedin.com/in/ben09/
- YouTube: https://www.youtube.com/@benjonesTM/videos
- Instagram: https://www.instagram.com/ben.jonesofficial/
- Facebook Page: https://www.facebook.com/benjaminjones.inc
Free Resources:
- Free Chat GPT Prompts To Create A Million Dollar YouTube Ads: https://titanmarketer.com.au/chatgpt/chatgpt-yt-ad-scripts/
- Free Virtual Training on How to Consistently Scale Your Business w/ YouTube Ads: https://titanmarketer.com.au/instant-access-training-lp/
- Free Strategy Call: https://titanmarketer.com.au/youtube-strategy/call/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Lani Dickinson, a former Fortune 175 CEO, who helps self-led & self-made multi 7 and 8-figure founders net more profit and TRUE time freedom, and a company that runs without them allowing them to make their impact, build generational wealth, and exit for more - whether that exit is from the day to day for time & location freedom, or exit for more multiple at the sale. Dawn and Lani talk about the keys to a sustainable business.
In this episode…
Who is Lanie and whom does she serve? (1:05).
What pieces make a business sustainable? (2:36).
As somebody who led, what role does leadership play in this? how do we ensure sustainability? (7:00).
What the tolerance is for business owners once they've given it up and had to take it back, how much more work is that for you to encourage them to build that trust and to understand that they are throttling their own growth by not being willing to find those specialists? (13:35)
Not just hiring a VA like to free up the founder to do more activities, we actually need to free up the founder to just keep the vision because the founder can't do all of those tasks and pieces. (17:44).
The founder who doesn't understand where the limitations of their ability are and just keeps trying to work, that is a recipe for disaster. (23:54)
How often it's important for the leader to ask those questions and answer them honestly from everybody in the organization about, what are our strengths, where has the market shifted, and what we do well? (25:33)
Lani Dickinson’s Information.
LinkedIn: https://www.linkedin.com/in/lanidickinsonlive/
Facebook: https://www.facebook.com/LaniThriveOnPurpose/
Instagram: https://www.instagram.com/lanidickinsonlive/
Linktree: https://linktr.ee/thriveonpurposelani?utm_source=linktree_profile_share<sid=e91cbd3e-991c-4a9f-b982-4ebe2e09983f
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with George Csahiouni. With over 23 years of experience in sales to the fintech industry, with a specialized focus on payment processing, and as a sales expert and chief revenue lead, George has been instrumental in driving sales and revenue growth for ISOs and various businesses. Dawn and George talk about what your costs are and things related to payment processing.
In this episode…
Who is George and whom does he serve? (00:59).
We've been seeing a lot of trends where businesses are starting to charge whenever they run a payment online or credit card. What those fees are for? (1:23).
It’s becoming more mainstream that if you're gonna transact business with a small business they going to give you a percentage to run your card, are you seeing this maybe to discourage people from doing online or payment fees at the terminal? (6:22).
For business owners who want to absorb the fees (Cost plus or interchange plus program), what is the strong rate in today’s market? (10:11).
Every 3months or every 6 months, shop your current provider doesn’t necessarily mean that you have to switch payment processors (15:38)
Financing from SBA due to the idle loans and stuff has been reduced, what are you seeing in the marketplace now? (16:48).
Benefits of financial products (19:21)
Let’s talk about a line of credit and this revolving credit what’s the difference about this and how it can also be beneficial? (23:53)
Once you get a line of credit at a particular interest rate, does it reset? (26:19).
George Csahiouni’s Information.
LinkedIn: www.linkedin.com/in/george-c-43277758
Youtube: https://www.youtube.com/@GeorgeCsahiouni/about
Website: https://swoopbusinesssolutions.com/
Facebook: https://www.facebook.com/swooppay/
Landline: +1 877-707-9667
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Dee Bowden, a Cash Flow Speaker and author of Collect the Cash, who works with small and medium-sized IT and Software companies. Dee is the founder of BCS Solutions. Dawn and Dee talk about some strategies, statistics, and why you shouldn't be leaving the money that you've earned out into the ether and never get it in the bank.
In this episode…
Who is Dee and whom does she serve? (00:57).
Why don't you think people wanna talk about how to get paid (1:18)
We happen to know statistically there are a ton of entrepreneurs who don't actually track the money in the cash flow and they just kind of take it as it comes instead of doing things like projections. What are your thoughts? (3:25)
Give everyone the statistic, how much money on average are businesses leaving out there (5:12)
Say somebody's listening in and they're like “Oh yeah I actually never got paid by someone”, How do we figure out where our money is? (6:58)
Some other industries have cash on delivery and those sorts of things, let's just say that they transfer over and start doing business-to-business sales, how you might invoice a business versus a consumer? (10:03)
Maybe the address we're doing business with is the place we should be sending the invoice to? (12:48)
We should not just be throwing these invoices in the trash (16:26)
Let's say something really did go sideways in the performance of the agreement, if that's the reason that someone's not paying you, how do you approach that conversation? (18:48)
Let's say that there were supposed to be 6 payments and they made 4 and they stopped paying you. Is this just an additional invoice or is this a deeper conversation about why an ongoing payment was stopped? (21:49)
Dee Bowden’s Information.
Website: www.collectthecash.biz
YouTube: https://www.youtube.com/@deebowden4050
Instagram: www.instagram.com/deecollects
Facebook: www.facebook.com/Collectthecash.biz/
LinkedIn: www.linkedin.com/in/deebowden/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Trish Springsteen, an exceptional Get Known Be Seen Specialist and Personal Branding Strategist, renowned as Australia's Leading Expert in Empowering Introverts and Founder of Purple Unicorn® Marketing Academy. Dawn and Trish talk about how you can get more visible and make a bigger impact and more importantly why you should do that.
In this episode…
Who is Trish and whom does she serve? (00:56).
Can we talk about the idea that if you can't be seen you can't have an impact (1:41).
What do you mean by a lack of belief? (4:48).
Do you believe that there is a market for every person and that there are absolutely always going to be people that you can serve that nobody else can serve? (7:28).
How do we get the message right to get to the people that we are truly meant to work with? (9:13)
If I have to be so specific with language and things how can I do posts on articles or social media to get visible and actually put content out, if you saying we should also be solution-oriented for each of those particular audiences we serve? (13:49).
For some people listening in who either haven't found that unique selling position or they haven't found a way to bring their unique message out what are some things that they can do to start to sit down and really kind of get clear? (19:50)
How many times do people use shiny object syndrome as a reason not to become more visible? (25:05)
What is the algorithm like on LinkedIn? (14:48).
LinkedIn is really all about good quality professional content (16:42)
Trish Springsteen’s Information.
Email: trish@trishspringsteen.com
Website: www.trishspringsteen.com
Book a free conversation with Trish: www.calendly.com/trischel/conversation
Facebook: https://www.facebook.com/Trischel
https://www.facebook.com/trishspringsteenauthor
https://www.facebook.com/trishspringsteenspeaking
LinkedIn:
http://www.linkedin.com/in/trishspringsteen/
Instagram:
https://www.instagram.com/trishspringsteen/
Youtube:
http://bit.ly/TrishTalks
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Sophie Lechner, she helps mission-driven entrepreneurs find their audience on LinkedIn and engage with them so they can spread their message and grow their business.
Over the last 20 years, her activity on LinkedIn has led to speaking engagements in the US and abroad, podcast invitations, finding clients and JV partners, and even an interview in Forbes. Dawn and Sophie talk about all things LinkedIn and how to maximize your use of the platform to benefit your business and your own personal growth.
In this episode…
Who is Sophie and whom does she serve? (00:54).
**Why LinkedIn instead of Facebook? (1:26).
As a business owner, why am I going to LinkedIn? (2:22).
Use of LinkedIn for networking and education across industries (3:49).**
Let's talk about another thing that I think would be maybe unique to LinkedIn that may not be as unique to Facebook and that would be business-to-business sales rather than generating a business-to-consumer relationship(6:04)
Optimizing your LinkedIn (6:23).
Say that I am looking for people to hire in my business, is there a thing where it will recommend you for different types of experiences and skills? (11:05)
What about businesses or joining groups or any of those things, are those things we should be doing? (13:31)
What is the algorithm like on LinkedIn? (14:48).
LinkedIn is really all about good quality professional content (16:42)
Sophie Lechner’s Information.
Website: https://themagnetmodel.com
LinkedIn:https://www.linkedin.com/in/sophielechner/
Instagram: https://www.instagram.com/sophiemagnet/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Rich Life, an Innate Wellness Guide that helps overthinkers get out of their own way so they can experience mental peace and fresh ideas. He is an educator and coach with more than 10 years of experience, Rich uses metaphor and in-the-moment wisdom to guide clients and audiences. Dawn and Rich talk about listening to your intuition in your business.
In this episode…
Who is Rich Life and whom does he serve? (00:53).
Overthinking and how that can block you and your emotions (1:33).
How can we get to our intuition (2:29).
How do we differentiate between the intuitive heads and the intuition and what creates a good business gut from making decisions emotionally? (4:30).
How do we separate the shoulds in decision-making that could be holding us back from the everyday average shoulds that keep the operations moving forward?(6:04)
Using intuition to help us filter out where we should be going next, what is the order of operations from your perspective? (9:33).
Is it true that sometimes intuition may not have this external evidence of it showing up immediately in tangible form in your business like on a balance sheet? (13:22)
What are some of the things that we should be doing to check in with our intuition and get that next step of guidance? (15:16)
How do we get to that place of confidence in our intuition and our ability to listen in spite of what external things are doing at the time? (18:00).
How can we start to address this day to day habits of thinking (24:30)
Rich Life’s Information.
YouTube: https://www.youtube.com/channel/UCm3MK-dNSxf7eqGdvgeNn7Q Facebook: https://www.facebook.com/profile.php?id=100065301078255 Instagram: https://www.instagram.com/richliferealization/Threads: https://www.threads.net/@richliferealization LinkedIn: https://www.linkedin.com/in/richliferealization/Email: richliferealization@gmail.com
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Chrissy Bernal, the strategic genius behind "Be a Better Brand". She uses proven storytelling/Marketing Frameworks and strategic PR to help brands grow with Intention and less stress. Dawn and Chrissy talk about PR and actual practical applications for PR in your business.
In this episode…
Who is Chrissy and whom does she serve? (01:00).
What is third-party authority and why it's important (1:38)
How do we start to cultivate and develop the publicity and the community things that we need in order to get that third-party authority(3:36)
For multi passion, entrepreneurs people who have started multiple businesses, or people who have evolved in business and their brand has evolved maybe they've launched something different this year that they didn't have three years ago, How do we make sure that our message is exactly what it needs to be when we do have kind of all this stuff in the background that maybe we want to talk about? (5:29)
How do we find the time to go out there and cultivate PR and what are your thoughts on people paying to place articles? (7:25)
As a smaller business owner and as a publicist, what are your thoughts on this for maybe some great products that do need exposure where they would be able to get an evaluation, do they take any product or do they have at least two in the evaluation and then put forward the ones that they truly like and would use themselves? (13:05)
What are your thoughts on influencer marketing or publicity (16:20)
How can an average company that doesn't have a publicist or someone with a publicity background, where would we find time for that PR? Is this something that you know you can do for an hour a month? an hour a week? Let's say we've clarified our message, what's next and how long would we need to wait to take action (18:56)
Maybe that's why people would rather invest in ad spend or invest in other traditional marketing where there are metrics.. (24:59)
Ads and PR are both part of the puzzle it's really not a either-or situation it's you should be doing both..(27:38)
Chrissy Bernal’s Information.
Instargam: https://www.instagram.com/chrissybernal/
Instargam: https://www.facebook.com/Chrissybernal/
LinkedIn: https://www.linkedin.com/in/chrissybernal/
Twitter: https://twitter.com/ChrissyBernal
Website: www.beabetterbrand.com
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Carla Moats, a fractional CFO and finance and strategy coach for female business owners who want wildly profitable businesses that they love. She's spent over 30 years as a financial and strategic advisor to companies from 6-figure to 9-figures. Dawn and Carla talk about profit leaks.
In this episode…
Who is Carla and whom does she serve? (00:56).
What do you mean about chasing vanity amounts of money or vanity metrics (1:22).
Some people don't really know where their money is going at all. Can we explore that (2:50).
Knowing your cash flow. How do we figure that out (5:26).
What are some of the ways where we may actually be overspending or losing money and not even realizing it (7:20).
Spending too much because of not knowing what it's costing you to produce things (11:40).
How often do we want to look at these individual lines of the things that we offer? (13:55)
Let's talk about something else that you work with clients on and that's their mindset around the idea of profit (17:48)
Let's talk about profit leaks around things that seem to be doing OK but maybe aren't optimized (20:44).
When you first meet with business owners, how many of them have a list of expenses whether they're annual or monthly ready and available that they do take the time to look at (22:38)
What is the resistance that you hear most often about why their financial house doesn't have to necessarily be in order but at least you know has some structure(24:13)
Once you get these leaks closed, what is the potential to do with all of this extra what we'll call found money (26:45)
Carla Moats’s Information.
Website: http://www.carlamoats.com
YouTube: https://www.youtube.com/@PurposefulProfit
Facebook: https://www.facebook.com/carlamoatscoaching
Instagram: https://www.instagram.com/carlamoatscoaching/
LinkedIn: https://www.linkedin.com/in/carlamoats/
Podcast: http://www.carlamoats.com/podcast
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Leticia Francis, the Market Research Strategist for female coaches and consultants who are ready to take their business to the next level and make some serious bank. Dawn and Leticia talk about market research and how we can do it to benefit our business.
In this episode…
Who is Leticia and whom does she serve? (00:56).
What information should we be doing and how should we be getting it (1:53)
What information would I want to consider from my records or my past posts or whatever to kind of figure out if I've evolved past that what's important to consider today(5:34)
What do you recommend as far as going back and revisiting market research not just because you're maybe launching something new but because maybe you can serve in a different way? (7:55)
What are we talking about continuous ongoing process? (10:28)
When we should be looking at what our competitors are doing and maybe not doing because maybe the way that they're delivering something or the way that they're presenting something is actually not going to be something that would be a good fit for us? (13:10)
What do I do with all the information I gathered? How do I not get overwhelmed if this is a daily or a weekly thing I kind of figure sitting here listening I'm gonna find a lot of things that I would need to do. (16:23)
For somebody who hasn't even researched their competitors or anything in a couple of years where would we start? (20:16)
If you let the data lead you then there's less room for error (24:15)
Leticia Francis’s Information.
Website: insightfulmarketresearchsolutions.com
YouTube: https://www.youtube.com/@marketresearchmastery Instagram: https://www.instagram.com/marketresearchsolutions/
Facebook: https://www.facebook.com/leticia.r.francis
LinkedIn: https://www.linkedin.com/in/Leticia-f/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Anne Leah Mauro Shick, Certified Director of Operations & Vetted ClickUp Consultant and the owner of Anne Leah & Co. She is now focused on helping entrepreneurial couples get out of the hamster wheel of running a business to create a lasting legacy. Dawn and Anne Leah talk about Quarterly Planning. Dawn and Anne Leah we're going to give some .tips and strategies to get your quarterly planning
In this episode…
Who is Anne Leah and whom does she serve? (1:10).
Let's just talk about the roles and responsibilities audit (2:10).
With the lead into this idea of quarterly planning, how often do you think people should assess the roles and how they're being done in their business? (3:36).
How making sure we're assessing those team roles and responsibilities in the light of doing an actual strategic plan is often overlooked (4:42).
What are the other areas that we need to look at inside strategic planning before we sit down with a pen and paper? (8:43).
So inside the quarterly planning, what should we be planning for or on versus something like when somebody says strategic plan what does this one need to look like and what is the end result we're trying to get to? (12:40).
What can we do for a quick win in a backlog project, what kinds of things could we consider quick wins if it's not necessarily tied to increasing revenue? (14:51)
When we first started doing the episode planning that freedom and scalability are reliant 100% on having these things in place but I'm thinking in my head what is the additional time commitment or is there an additional time commitment or is this something that once you put it into practice it just becomes something you do? (19:03)
Let's talk about building in maybe some flexibility or someplace where an opportunity comes up that wasn't on your radar last quarter things like that, how do we build this plan so that we can also respond appropriately to market changes or opportunities (23:14).
Anne Leah’s Information.
Website: https://anneleah.co/
YouTube: https://www.youtube.com/@fuelyourlegacy
Facebook: https://www.facebook.com/groups/fuelyourlegacyvip
Instagram: https://www.instagram.com/anneleahco/
LinkedIn: https://www.linkedin.com/in/anne-leah-shick/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Join us for a journey like no other as we mark a significant milestone – our 100th episode! It's been an incredible ride filled with invaluable insights, game-changing conversations, and boundless inspiration.
In this special episode, we're revisiting the Top 3 Most Downloaded Episodes that have left an indelible mark on our community.
In this episode…
Why does “The Profit Accelerator Podcast” exist? (01:27)
Top3(Ep.35-"Scaling a Business and Winning a Walmart Contract" with Leanna Gantt)How Leanna went from wholesale orders to carried in Wal-Mart (2:57)
Wal-Mart chose TookTake among 14,000 applicants in their Open Call. (5:50)
How all that made Leanna feel (6:46)
Top2(Ep.41- "Why You Need a Brand Management Plan" with Marie Miller)Why does every business need a brand management plan and what does having one do for brand consistency? (8:20)
Your business is your baby and the brand management plan details how to take care of it.(11:48)
Top1(Ep.40-"The Science of Intuition " with James M. Powell) Why we don't learn Intuition in business school? (14:25)
What is intuition? Where does it come from and Why do we need to have it? (16:14)
What is the way that we tap back into intuition?(17:31)
I’m an extremely intellectual guy…(18:49)
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Wanda Allen, an International speaker, coach, corporate trainer, author, and award-winning business owner. She's the author of Follow Up Savvy and Follow Up Sales Strategies. She's an expert in helping entrepreneurs, business owners, and sales professionals increase pipelines, improve sales performance and strengthen relationships by developing strong follow-up skills. Dawn and Wanda talk about follow-up.
In this episode…
Who is Wanda and whom does she serve? (0:44).
Can we talk about the resistance to follow-up that you see before we convert people doing it (1:23)
People who feel that they should be closing on the first time so in other words they think well if they really need it or they really want it. It would have just already been a done deal and so they actually maybe take them off the list what are your thoughts around that mindset? (3:59)
How would you know how long your buy cycle is or your sales cycle in your industry? How could you find that out? (6:41)
How do we follow up? What do we have to do and how can we be in deep service and make these follow-ups valuable to the buyer? (9:03)
What are the likelihoods that you can get on the phone with somebody you'll have a conversation with instead of sending them 100 million calendar invites? (12:19)
How effective do you think those scripts are in writing out and training yourself or having cards or bullet points or something to give yourself a direction to at least start the conversation? (13:20)
How people should keep a solid leads list (15:41)
You're keeping notes and you're starting to see five touches 8 touches 12 touches and you're still not getting a response, what do you do then? (16:50)
There's also been marketing research done that shows it takes nine times to have automatic recall for name recognition (20:51)
Wanda’s Information.
website: https://followupsalesstrategies.com/ FB: https://www.facebook.com/FollowUpSalesStrategies IG: https://www.instagram.com/followupsalesstrategies/ Linkedin: https://www.linkedin.com/in/wandaallen/ Youtube: https://www.youtube.com/@FollowUpSalesStrategies
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Courtney Andersen, a sober life coach, podcast host, and author. She is the founder of Sober Vibes and National Sober Day. She helps high-achieving women quit drinking alcohol and thrive in sobriety. Dawn and Courtney talk about culturally how we associate alcohol and business and success
In this episode…
Who is Courtney and whom does she serve? (1:00).
What are your thoughts about culturally how we associate alcohol and business and success? (1:43)
Very interesting when you said “It's the one substance you have to defend yourself against” can you explain that?(2:43)
Do you think there's an expectation that we're supposed to have an alcoholic beverage when we hit certain vinyl stones in business (3:52)
Did you include drinking alcohol in any way to try to find the people who were like you or is it just because this is where I am and this is who I am and this is part of my daily routine? (6:52)
What about the opposite of this what about the people who are closet drinkers because they're using it to cope when does that become a problem? (8:52)
So you started National Sober Day. What can you tell me about that? What was that like? (11:34)
**What are some warning signs that we should be watching out for especially if we are business owners? (15:25)
Let's say that somebody's out there in the audience now and they're asking themselves those questions what do we do next? (18:47)**
Alcohol hinders your growth (23:25)
Courtney’s Information.
Website- https://www.courtneyrecovered.com
IG- https://www.instagram.com/sober.vibes
TT- https://www.tiktok.com/@sobervibesofficial
FB- https://www.facebook.com/sobervibes
Podcast- https://www.courtneyrecovered.com/podcast
Pre-order book- https://www.courtneyrecovered.com/sober-vibes-pre-order
Free 30-day sober, not boring calendar- https://www.courtneyrecovered.com/opt-in
Work with Courtney- https://www.courtneyrecovered.com/8-weeks-sobriety-support-next-level-sobriety
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Gabrielle Juliano-Villani, a licensed clinical social worker, consultant, coach, entrepreneur, and educator based in Sarasota, Fl. She has been in the mental health field for over a decade specializing in stress, chronic health conditions, and trauma. After realizing her own burnout in 2021, she sold her thriving group practice and made it her mission to educate others on the impact stress has on our everyday lives. Dawn and Gabrielle talk about burnout, preventing burnout, figuring out if you're in burnout, and how not to stay stuck up there.
In this episode…
Who is Gabrielle and whom does she serve? (0:48).
So your story is pretty incredible about you scaling your business and selling it when you realize you were in burnout. Can you tell us about that? (1:18)
So, I want to start with the idea that you ran your numbers, you said this is not enough and you did that help with your burnout situation when you tabled it? (6:20)
How did you discuss either with yourself or other people, whatever the idea of walking away in light of or in spite of the sunk cost in time, money, and energy, and that the burnout was stronger than what you had invested? (8:54)
**Can you help us kind of decipher between regular business frustrations, a down cycle kind of an off month? So I mean, do we want to wait till we get to that place? Is that the indicator that we need to walk away? (12:04)
Did any of that kind of either external judgment or internal fear of that type of judgment keep you there longer than you Probably would have been? (15:54)**
So when you walked away and you realized, OK, not my circus, not my monkeys anymore, Then what did you do? How did your mindset adjust? What were you thinking? How did you find your next thing? (17:26)
If you are regretting, resenting, and apathetic and everything else maybe you're actually doing more harm than good to your business and brand. Do you agree? (20:23)
Where can everybody find you? (23:33)
Gabrielle’s Information.
website: gabriellejulianovillani.com
IG: instagram.com/gjvconsulting
Linkedin: https://www.linkedin.com/in/gabriellejulianovillani/
TikTok: tiktok.com/@gabriellejulianovillani
Youtube: youtube.com/@gabriellejulianovillani
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Christine Clifton, Professional Growth Catalyst, Conscious Conversation Skills Trainer & Speaker, Career-Change Consultant, Business Development Advisor, HR Consultant, and Author of three books: “Get Ready. Get Set. Flow…”, “You don’t have to shout to Stand Out”, and “Your Spirit at Work”. Christine Clifton teaches mindful company professionals and service entrepreneurs to Say what they need to Say and Get where they want to Go – so they have the freedom, fulfillment, and flow in their life that they deserve. Dawn and Christine talk about the importance of evolving as a person who just happens to be running a business.
In this episode…
Who is Christine and whom does she serve? (0:53).
Were talking about reassessing yourself and where you are in your business, how often do we actually do that and how often should we be doing that? (1:43)
So what are the types of things we should be evaluating so more than just let's say time management or balance what specifically do we need to look at inside ourselves to see if something actually fits anymore? (3:33)
So what kinds of resources or personal development types of things could we be looking at that are not necessarily on that top ten reads for entrepreneurs list that everybody gets on audible every month where do we find these kinds of things what should we be looking to explore for ourselves? (7:22)
So, let's talk a little bit about the impact on results on your business overall when we take the time to actually implement this process and review these things and make sure that we are being in tune to our evolution. (14:06)
Tell us how everyone can find you and connect with you and learn more about what you do. (20:17)
Christine’s Information.
Website- https://christineclifton.com/christine/ LinkedIn- https://www.linkedin.com/in/cclifton/ Facebook- https://www.facebook.com/MindfulBusinessMatters/ Youtube: https://www.youtube.com/channel/UC4G47CZgKSf-CzMJPgSzf5Q/featured
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Kimberly Tara, CPA, CTC, is a wife, mom to 4 little kids, and a multi-passionate entrepreneur. As a Tax Strategist & Business Growth Advisor, Kimberly & her team partner with CEO Mom Service Providers to maximize revenues, reduce taxes, build wealth, and create a legacy. Dawn and Kimberly talk about profits, revenue, Financial comparitinits, and how we can actually stop you from growing into your vision. Dawn and Kimberly we're going to give some tips and strategies to make sure that your profit is growing and not just your top line.
In this episode…
Who is Kimberly and whom does she serve? (1:01).
A lot of business owners right up front are trying to drive the top line rather than the bottom line. Can you explain the difference between the two and where we might see somebody who is generating the top line but not keeping the bottom line? (3:45).
Profit-first strategy (5:52).
Let's dive into Financial comparitinits, the marketing that we see for different things, return on investment and profitability, and why each one of these needs to be addressed for you to actually be able to thrive. (11:05).
You end up while you're generating all of that revenue and all of that money. If you're not keeping any, what are you working for? Have you had that conversation with people? (15:40).
What was that doing to your mindset when you're looking at other people who quote maybe more successful even if you don’t really know behind the scene what they're actually keeping? (19:45).
So now let's go ahead and talk strategic reinvestment, let's talk calculated risk, let's talk return on investment. What do we need to be looking at? (23:33)
So let's talk about how you've decided to decrease your profit margin instead of leveraging that. (27:40)
Where can people find you? Learn more about you and your practice. (37:15).
Kimberly’s Information.
Website- https://www.taracpafirm.com/
Youtube- https://www.youtube.com/@kimberlytara5456
Instagram: https://www.instagram.com/taracpafirm/
Facebook- https://www.facebook.com/KimberlyTaraLLC
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Susanne Mariga, CPA & Fractional CFO specializing in high net worth tax strategies for 7 and 8-figure entrepreneurs. She is also the Author of Profit First For Minority Business Enterprises and host of the Profit Talk Podcast.
Dawn and Susanne talk about money mindset, money strategies, recession, and how we can put these things in place to make sure that we're thriving in what might feel like some tough economic times.
In this episode…
Who is Susanne and whom does she serve? (0:58).
Everything that you're seeing right now in this economy especially smaller businesses, how are we supposed to think about what's going on and should we be worried? (1:47).
Let’s talk about Profit first model? (5:07).
How do we change the perspective that really your expenses should be covered and you should be thinking about paying them last? (9:28)
Let's talk about evaluating that return on investment (11:28).
As an accountant, where would you advise people to invest in the business itself so that they are going to see an actual return to that bottom line? (14:26)
Do you have any recommendations generally where you see people making smart cuts besides evaluations of efficiency but maybe we get kind of sucked into this romantic idea that we need things we don't. Are there any areas that are better for mid-size to larger businesses to have investment and maybe the smaller ones don't race to spend that money? (17:12)
How about embracing the idea of being the CEO and your duty and responsibility to be putting this money away and to make sure that you are taking care of yourself and the mindset that needs to be built up to do that? (18:58)
Where can people find you? (21:34)
Susanne’s Information.
Website- https://marigagroup.com/
LinkedIn- https://www.linkedin.com/in/susannemariga/
Facebook- https://www.facebook.com/marigacpa/
Youtube- https://www.youtube.com/@profitfirstwithsusannemariga
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Jarod Spiewak, Founder & Lead Strategist at Comet Fuel. Comet Fuel helps service & SAAS businesses in “growth mode” increase their revenue by $10-$100k/m through Google Ads, without the typical agency BS. Dawn and Jarod talk about data analytics, things you need to know, things you should be checking, how you know what you're doing is working when it comes to marketing and sales, and things inside your business.
In this episode…
Who is Jarod and whom does he serve? (0:52).
What should we be tracking? (1:49)
There are some businesses that will put a post out on Facebook and you know inside your analytics you can even see how many people have seen that post and then how many people have commented. So, is that kind of good information that we should start with if we're starting from zero? (03:15)
You went to Google I know that a lot of businesses claim their Google profiles or business profiles but I don't know that people actually open the emails and look at what those profiles are telling them as far as data goes so just on the Google side what they present to you what kinds of things should we maybe give some importance to?(4:52)
What kinds of things do we need to be tracking as far as using the data to either narrow down our ideal clients or using the data to help us decide maybe timing or the things that we need to do to make those conversions into sales? (6:45)
At every single step, we could be collecting data that could help us make business decisions to change something to maybe get a different result at each step. (10:33)
What have you seen from your perspective is a good amount of time to collect this data before you make those changes? (11:34)
Let's say that we do find a flaw at one step or there is something that we realize people are just not going to go past in a process, at that point do we want to change that step of the process only, or how do we reevaluate? (15:04)
Once somebody I guess fills out a form or they were starting to fill out a form and then they didn't want to give you contact information or whatever do we consider that person lost or do we just expect that they're gonna keep sort of following us until they build that trust?(20:24)
Where can people find you and your business and your social links?(27:52)
Jarod’s Information:
Website- https://jarodspiewak.com/
Agency- https://cometfuel.com/
Jarod’s LinkedIn- https://www.linkedin.com/in/jarodspiewak/
Jarod’s Youtube- https://www.youtube.com/c/JarodSpiewak/videos
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Julie Noonan, Founder & CEO of Julie Noonan Consulting, LLC which offers Executive Coaching, Strategic Change Management, and Team Effectiveness services. Julie is also an Executive & Transition Coach, Change Strategist, and Speaker helping mid to late-career executive leaders successfully RIDE the waves of change. Dawn and Julie talk about Intergenerational Entrepreneurship or building a legacy business that you can pass on.
In this episode…
Who is Julie and whom does she serve? (0:46).
How are you helping people transition especially if they own businesses when these are going to be real needs to add value? (1:35)
I have actually seen where women will just close the business when the husband retires rather than like you said sell it or leave it to the next generation do you think that is because they don't see value in what they've built or they don't think it's you know worth marketing and selling? (4:41)
I wonder if some of this transition resistance is the fact that things are very different the way that we do marketing and sales today that they think it doesn't necessarily transition the same way exactly (6:10).
I wonder if that's because like you were saying there's kind of this personal attachment to it where men might think of it as just business. Women will maybe attach their identities to it in a different way (8:22).
From your experience and perspectives do you see that the trust is maybe a little easier for passing it along if it's a family member or somebody who's maybe worked closely in the business? (10:38)
What are Important things that we need to be thinking about if we are thinking about an exit strategy in the future? (11:36)
How do we get someone to be comfortable enough to be open-minded to find a successor or someone in the next generation to take the business forward? (14:52)
From your perspective, what is the length of time that you normally want people to think about transition and maybe consider transitioning before they have had all of their needs met and they could pass the torch? (18:22)
What could be some internal clues that we should be aware of that hey maybe it's time for us to find a successor or figure out what's next? (20:57)
I wonder if that's maybe one of the reasons that people don't tell us they get to the point where they're done they have another passion and they burned out without giving this earlier thought kind of a transition or sale(23:43)
How can people find you? (25:53)
Julie’s Information.
Website- https://www.jnoonanconsulting.com
LinkedIn- http://www.linkedin.com/in/jnoonanconsulting
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Camille L. Miller, a speaker, seasoned executive, business strategist, author, podcaster, and PSYCH-K facilitator. Recognized internationally as the pioneer of the Soul Professional Movement, Camille is also the Founder & Chief Visionary of the Natural Life Business Partnership. Dawn and Camille talk about the entrepreneur community and what is so important about being around people like you when you own a business.
In this episode…
Who is Camille and whom does she serve? (0:55).
Why has authenticity so important and How do we make sure that we're not changing ourselves to try to find buyers? (2:38).
How important is it now with the online community and the online space to really make sure that you're finding that entrepreneur community you belong to? (5:41).
Where do we find those entrepreneurs/communities that are more ambitious or more like us? (8:40).
Let's talk a little bit about being granted self-permission to say I want more and to get into these spaces (14:28).
Problems of growing or the problems of scaling or getting with the people who understand your problems (17:40).
Importance of having that Peer group or the mentorship when problems come up (18:50).
David Nagel one of my mentors has said before “If you're solving the same problem year after year after year there's there's something fundamentally wrong that keeps ending up in that same place” (21:42)
Where can everyone find you and your information and how can they reach out to you and learn more about your programs and your mentorship? (23:28).
Camille’s Information.
Website- http://www.SoulProfessional.com
Youtube- http://www.NLBP.tv
LinkedIn-https://www.linkedin.com/company/the-natural-life-business-parternship/
Instagram: https://www.instagram.com/naturallifeBP/
Facebook- https://www.facebook.com/thenaturallifeorganization
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Rick Girard founder of Intertru Inc, created the HireOS- Hiring Operating System, host of Hire Power Radio, and author of "Healing Career Wounds". Dawn and Rick talk about how to manage employees, contractors, and human resources.
In this episode…
Who you are and who you serve (00:43).
How soon or when should people consider hiring employees or contractors someone to help them in their business? (01:14)
What are we doing trying to find these long-term relationships and these people we can delegate authority to grow businesses with us? (02:50)
How do we set up the best employee experience, especially as maybe a two or three-year-old business(04:38)
How do you know who's going to thrive? how do you know what structure to put in so that you can be brutally honest about what it's like to work here and also be very supportive through the hiring process(06:13)
It costs companies a lot of money to bring people in get them trained up realize they're not a good fit and then they leave so as long as something on a hiring operating system or a process for hiring what do you suggest(08:45)
So with that said what are the types of things we should be asking high performers to identify them right away? (12:01)
How do you again turn the interview around to get the information without getting something that could get you in trouble? (18:27)
How am I writing a job description to get those people interested in calling me{23:07)
Where can people find you your buck and all the things and look more about this approach to getting the right people? (28:11)
Rick’s Information.
Website- https://www.intertru.ai/
Rick’s Books- https://www.amazon.com/Healing-Career-Wounds-Ridiculously-Successful-ebook/dp/B094TL14CD
Linkedin: https://www.linkedin.com/in/rick-girard-07722/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Yvonne Heimann, the CEO & founder of AskYvi.com and the leading ClickUp evangelist, as well as a passionate Business Efficiency & Scalability Consultant, Mindset Coach, NLP Master Practitioner, & Speaker. Dawn and Leisa talk about the Content creation system and strategy and why is it important in business.
In this episode…
Who is Yvonne and whom does she serve? (0:57).
What are the areas needed to consider in content creation? (1:31).
What strategy system do you use in content creation to reach your audience on different platforms? (4:28).
How can we create content out of Masterclass? (10:13)
What are those systems that you created in content creation and why is it important to implement that system? (14:05).
Using of Project Management Tools (14:49).
Who is the right person to put in the content creation team in the repurposing approach? (19:40).
Where can you find Yvonne Heimann(26:16)
Yvonne’s Information.
Website- https://askyvi.com/
Instagram- https://instagram.com/askyvi
Twitter- https://twitter.com/askyvi
Facebook- https://www.facebook.com/AskYvi/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Elin Barton, author, entrepreneur coach, and CEO and founder of White Knight Productions. She has been where some of you might be right now. You are working hard trying to grow your business, or just keep it alive. Dawn and Elin talk about something all of us need, video marketing.
In this episode…
Who is Elin and whom does she serve? (0:58).
What is the difference between video marketing and digital marketing? (1:46).
On what platforms are most companies putting their video marketing right now? (2:37).
What about length of content? How long should your videos be? (3:50).
What content type is appropriate for something bigger than just snack sized or snippet videos? (6:12).
What process, or strategy, generally, does Elin recommend for her clients in deciding what content to produce? (9:00).
Produce your content off-platform in case you get cloned or hacked and lose access. (12:34).
What to think about when considering starting a You Tube channel? (16:13).
As the second largest search engine, is You Tube too crowded already? (19:09).
Since Google, the largest search engine, owns You Tube, if your SEO is right, Google may do a lot more than just show your You Tube videos as search results. (20:27).
Artificial Intelligence is certainly growing and becoming more prominent in everything we do online, what effect does Elin think AI platforms may have on video marketing? (22:46).
Elin’s Information.
Website- https://elinbarton.com/
White Knight Productions Website- https://www.whiteknightpro.com/
White Knight Productions Blog- https://www.whiteknightpro.com/blog/
Podcast- https://www.whiteknightpro.com/amplify/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Teri O’Donnell, founder of Prosperity Franchise Group, whose company has a goal to be at the heart of the franchising business model and help investors expand their business across the globe. Dawn and Teri talk about franchising, what it is for, and how it can help you expand your business.
In this episode…
Who is Teri and whom does she serve? (0:44).
What is the difference between buying a franchise and buying the local hardware store, for instance? (5:56).
On the other side of this…what if you want to turn your business into a franchise brand? (3:08).
What is the difference between a corporate store and a franchise store? (10:25).
What does it take to legally become a franchise? (12:04).
Each FDD is built very specifically for each brand? (13:36).
Teri has a portfolio of franchises she represents, what businesses, besides fast food, can you possibly franchise? (14:34).
As a franchise owner, who has bought the playbook for success, you can hit the ground running a lot faster than if you are starting a business from scratch. (16:56).
Teri’s Information.
Website- https://prosperityfranchisegroup.com/
Prosperity Franchise Group’s Blog- https://prosperityfranchisegroup.com/blogs/
Teri’s Facebook Group- https://www.facebook.com/groups/franchiseopportunitiesusa/
Teri’s e-mail- Terio@prosperityfranchisegroup.com
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Leisa Reid, founder of GetSpeakingGigsNow.com and the author of Get Speaking Gigs Now. Dawn and Leisa talk about how you can use speaking engagements to enhance the credibility of your business.
In this episode…
Who is Leisa and whom does she serve? (0:59).
Don’t see yourself as a speaker, but feel called to teach. Guess what- you can teach while speaking. (2:21).
What are some ways a small business owner can get started teaching to the local audience? (3:08).
How do we home in on the right topic to speak about? (6:03).
Pivoting to paid speaking gigs? (9:11).
With live videos and reels so prominent in social media today, its really a different world from the pre-internet days? (11:42).
What are the personal benefits that come from public speaking? (13:06).
Oh, the things you can do with your talk… (16:08).
Leisa’s Information.
Website- https://getspeakinggigsnow.com/
Leisa’s Books- https://getspeakinggigsnow.com/get-speaking-gigs-now-book
https://getspeakinggigsnow.com/manage-to-success-book
Speaker Readiness Assessment- https://getspeakinggigsnow.com/speaker-assessment
Facebook- https://www.facebook.com/groups/getspeakinggigsnow
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Hally Brooke, Founder, CEO & Senior Head Coach of Live Nourished, a full wellness and nutrition practice. Dawn and Hally discuss health and self-care, and its importance to business owners.
As Certified Functional Medicine Coaches, Hally and her team have numerous tools in their tool belt from coaching, personal training online apps, nutritional supplements, nutritional counseling and analysis, mindfulness tools, a mindset curriculum course that has great results and more. They pull from these resources to create a plan that is best for you, to help you live nourished as you define it.
In this episode…
Who is Hally Brooke and whom does she serve? (1:06).
We have all heard about successful people and their strict morning routines. What are Hally’s thoughts on this? (2:41).
Halley’s top 3 habits business owners should incorporate. (5:05).
Why these three things are so important for us. (6:17).
For most people, it is extremely difficult to maintain certain things, like the three most important, for an extended period of time. How can we make them a solid, lasting part of our daily lives? (9:29).
It all revolves around your personal non-negotiables, the things you will not compromise on. You have to have a baseline. (12:38).
Why we put self-care second to our businesses. It’s a cultural thing. (15:29).
Your body breaking down is beyond just burn-out. (21:04).
Finding Hally.
Website: www.livenourishedcoaching.com
Instagram: www.instagram.com/livenourishedcoaching
Nourished Entrepreneur- www.livenourishedcoaching.com/the-nourished-entrepreneur
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Alison Reeves, founder of Alison Reeves Company. She has been coaching business owners since 2017. She helps creators and experts scale their income by combining business coaching with mindset restoration. Alison managed marketing teams for several multi-million dollar companies before becoming a full time business coach, and has since helped thousands of entrepreneurs worldwide grow their visibility and their income through coaching, courses, membership and free training. Dawn and Alison discuss money.
In this episode…
Who is Alison and whom does she serve? (1:18).
How Alison got started and how things were going for her before her she started digging into her numbers. (1:50).
How Alison got through some big problems that came about. (4:32).
How did it feel for Alison when she was forced to dig into her numbers? (8:23).
After Alison realized that all she had to do was make her breakthrough number, she took a whole new perspective. (11:40).
What changes is Alison making now that she is clearing her debt? (15:16).
Strategic investment in your business. (17:21).
Alison’s Information.
Website- https://alisonreeves.co/
http://AlisonReeves.co/wealthwound-quiz
http://AlisonReeves.co/workshop
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Meghan Lamle, a sales expert and coach, who cut her teeth in sales and service in the massage industry, where she studied sales psychology, human behavior, and repeatable marketing strategies. Dawn and Meghan discuss all things sales.
In this episode…
Who is Meghan and whom does she serve? (1:10).
Why are sales so important and what does the IRS say about it? (2:19).
What are the steps to go through to realize that sales isn’t the worst thing you can imagine ever doing in your life to where you can actually enjoy it? (4:31).
Traditional sales say to poke at the customer’s problem to make the sale, what does Meghan think? (8:41).
Sales these days is not about creating a false sense of urgency. (12:35).
Building deep trust with customers builds deep buyer base. How do you build on the first instance of trust? (14:55).
How long should you keep a new product out there before making decisions about whether to keep it, change it, or pull it? (18:08).
Differentiation, is it a strong point? It depends. (21:04).
As you make more money in your business, do you really need to change your messaging? Changing it could kill if you aren’t careful. (23:31).
Meghan’s Information.
Website- https://meghanlamle.com/
The Salesy Podcast: https://meghanlamle.com/podcast
Meghan’s Blog: https://meghanlamle.com/blog/
Instagram: https://www.instagram.com/meghan.lamle/
Free Scale to $5k Masterclass: https://meghanlamle.com/scaleto5kmasterclass
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Christa Grasso, founder of The Leanout Method. Christa is on a mission to help entrepreneurs simplify success, get off the hustle hamster wheel, and run lean businesses where they optimize what's working and eliminate anything not adding value to their clients and profit to their business Dawn and Christa discuss scaling and running lean businesses.
In this episode…
Who is Christa and whom does she serve? (:48).
What are the scaling benchmarks, revenue wise, that Christa normally sees? (1:34).
What are the considerations a business owner, who knows they need to gain leverage so they can scale, needs to think about? (3:58).
Now that you have a team, are delegating tasks to that team, when should you consider delegating decision making? (6:24).
CEOs are control freaks, but what happens when a CEO doesn’t delegate execution, and therefore, decision making? (8:46).
What is the fear that business owners have when considering bringing in the execution team that they need to reach the next level? (10:09).
What is the big difference in conducting the orchestra and just giving the wind section the music, this is what you need to play. (14:02).
If you can only afford to bring on one or two people, what should you be evaluating in deciding to bring on the one or two team members? (17:11).
What is a Strategy and Operations Lead, and should you bring them on full-time, or can they do the work fractionally? (17:38).
If it is allowed in your state, a team of 1099 contractors, if you hire the right people, may be the best for your business. (19:08).
The structure of the Leanout Method. (20:11).
How Christa gets her clients focused on small, incremental changes. (22:13).
But what about capacity? (24:49).
Christa’s Information.
Website- https://www.leanoutmethod.com/
Podcast: http://leanoutpodcast.com
Free Guide: https://www.leanoutmethod.com/waste
Instagram: http://instagram.com/cristagrasso
Facebook: http://facebook.com/groups/leanoutcircle
LinkedIn: https://www.linkedin.com/in/cristagrasso/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Carolyn Boldt, owner of Cross Fields Designs, a company that serves holistic and health care providers by helping them improve their image and maximize office flow to improve efficiencies. Dawn and Carolyn discuss space planning and flow for brick-and-mortar businesses.
In this episode…
Who is Carolyn Boldt and whom does she serve? (:51).
First impressions, space, and alignment with who you are. (1:29).
What are the key components of space planning for your business? (2:06).
If budget is an issue for your business, let’s talk about an update or a refresh. (6:48).
What is the impact of a refresh, update, color scheme and such on brand loyalty, and brand awareness? (8:03).
What are the variables business owners need to consider when deciding who they are? (11:59).
Can you just make slight changes and elevate your business space and when should you? (13:52).
Perception of your business space drives your profit. (16:09).
Office flow and its importance. (16:54).
What is the next thing you and your business should invest in? (19:19).
How often can you get 7-10 years of good results from improvements you make in space planning, color scheme, an update or refresh?
Finding Carolyn.
Website: https://chiropracticofficedesign.com/team/carolyn-boldt/
LinkedIn: https://www.linkedin.com/in/carolynboldt
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Bonnie Dickson, a Business Visibility Strategist and Photographer who believes first impressions are the key to profitable businesses. She helps her clients stand out in the busy online marketplace, consistently attract the types of clients they want to work with and convert Google searches into potential customers.
In this episode…
Who is Bonnie Dickson and whom does she serve? (:56).
Why business visibility is important and the things you should be thinking through concerning visibility, especially with Google. (2:01).
When searching for a business online, what are people looking for first when deciding to choose one business over another? (4:18).
How often should you update your Google business profile? (6:37).
What to do with the older pictures in your business profile. (9:14).
How to keep imagery fresh, and consistent, on all the platforms where potential customers may see you, without driving yourself crazy doing it. (12:16).
Let’s talk about the process of a business image audit. (16:46).
Finding Bonnie.
Website: www.bonniedickson.com
LinkedIn: www.linkedin.com/in/bdickson
Instagram: @bonniedicksonphotography
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Natasha Davis, Chief Visionary at Impact Branding. Dawn and Natasha discuss what it means for entrepreneurs to build a vision for their business.
In this episode…
Who is Natasha and whom does she serve? (1:00).
How do we define a vision for a business and how is it different from having a financial goal for our business? (2:45).
You can’t build a strategy without having a vision for your business. (4:08).
How do we differentiate between a business mistake and being on the wrong road altogether? (6:04).
How to manage emotions when you realize you made a mistake or are working in a way that is not aligned with your vision? (8:26).
You must respect the pause. (10:50).
If things out of your control, like the economy, make things harder, you don’t change the vision, you change how you execute the vision. (15:04).
Your day is a series of investments. (16:40).
When you plan 2-3 years out, how do you tell the difference between strategy and wishful thinking? (19:40).
Scaling a business requires change. If the mind of the business owner doesn’t change, the business doesn’t change. (23:40).
“That’s the way we have always done it”, has cost businesses millions of dollars. (24:50).
Burnout is real. Once you start questioning yourself, your business, your purpose, it will eat you alive. You must a vision. (26:32).
Natasha’s Information.
Website- http://www.impactbrandingconsulting.org
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Kyle Stout, founder of Elevate and Scale, a marketing firm that helps ecommerce brands put their sales on autopilot and maximize revenue with email and SMS marketing.
In this episode…
Who is Kyle Stout and whom does he serve? (:56).
What should a business owner be thinking through before they dive into email marketing? (1;54).
Abandoned carts? (4:00).
Conversion and conversion ROI in the sales process. (4:36).
How do we capture audience evolution in the sales process with email analytics? (6:12).
What do Kyle and his team do with your marketing emails? Test to learn. (8:53).
How far in advance should you be thinking through what you are selling, when you are selling it, and to whom you are selling it? (11:55).
How do you know what to do next? What about when you don’t know what to say? (15:05).
Get out of your own way! (18:32).
Always remember you are having a conversation. (20:39).
Knowing what to say is a daunting task, but… (22:56).
Finding Kyle.
Elevate and Scale Website- https://www.elevateandscale.com/
LinkedIn- https://www.linkedin.com/in/kyle-stout-6804a117/
You Tube- https://www.youtube.com/c/ElevateScale
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with her husband, Mike, the founder and roast master of Convoy Road Coffee Roasters, about their business in 2022. Mike and Dawn were met with numerous personal challenges and a few tragedies in 2022 but overcame them all to still achieve 74% growth in just their second year in business. Dawn offers tips throughout the conversation that every small business can benefit from.
In this episode…
A milestone achieved in January 2022. (1:41).
A strategic move in February 2022 that paid dividends nicely. (2:33).
Tip #1. (3:22).
March 2022 brought with it the first personal challenge, and it continued through April. (3:54).
This first disruption to the business forced a decision. (4:45).
May 31, 2022- the second surgery. (5:38).
Then came June and the next personal challenge. (6:46).
Tip #2. (8:00).
Dawn’s car goes down (the one we used to transport everything back and forth to events) and… the AC goes out at the same time, in the hottest part of the summer. (8:40).
Tip #3, the tactical pause, when absolutely necessary. (10:09).
The important growth that came from this time. (11:25).
September, two tragedies, pulling out of a commitment, and one good thing that came out of it. (12:04).
The community was watching us to see how we would react to all this. (16:08).
Tips #4, #5. (17:39).
Thanksgiving, sort of, anyway, at the hospital. (23:25).
Dawn’s key takeaway from a year full of challenges. (26:25).
Mike’s key takeaway. (28:15).
One last thing. (29:33).
One more last thing. (32:25).
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Mickie Kennedy, who runs E-releases, a press release distribution company serving small entrepreneurs, start-ups, speakers, authors, and professionals.
In this episode…
Who is Mickie and whom does he serve? (:55).
He started with a Masters of the Fine Arts and Creative Writing, with an emphasis on poetry, but soon realized that waiting tables for the rest of his life was not what he wanted. (1:18).
The story behind Mickie starting and growing a company…and getting out in the nick of time. (2:50).
Finding blind spots…and opportunities in your industry. (6:12).
When it comes to the national wires and small businesses, who is the audience for press releases? (10:04).
How important is it to dig into the data of your small business and your industry, and why Mickie does it for his business. (12:58).
While surveying, ask questions not just of your customers, but of the industry as well. (19:47).
Ditch the graphs and charts from a survey or study you conduct and tell the story behind the data. (22:44).
In the noise of press releases, how do you make your company stand out? (24:39).
Mickie’s Information.
Website- https://www.ereleases.com
Social Links- https://www.facebook.com/ereleases.press.release.distribution
https://twitter.com/ereleases
https://www.linkedin.com/in/publicity
https://www.ereleases.com/contact/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Susan Meier, a brand management specialist. Dawn and Susan discuss how businesses evolve over time.
In this episode…
Who is Susan and whom does she serve? (1:08).
Zig Zag. Huh? Why is that important? (3:45).
Zig zagging is not a meandering path we take. It has to be intentional. (6:35).
Advice from Susan for business owners who have been following their vision and it is not turning out to be what they thought it would be.? (8:09).
Is it okay when your audience shifts from one type to another? Or is it just growing? (11:07).
How do we marry what our company started out being with what it has evolved to be? It comes down to mindset and perspective. (13:14).
Tell the story. (16:46).
What if you are embarrassed about going in the wrong direction the first time and don’t want to tell the story? (18:49).
Telling the whole story of how you reached success can really increase your market share. (20:37).
Tell the story to your employees too. Sell them on it as well as your customers. Your whole team is part of the story (22:31).
Susan’s Information.
Website- http://www.embracethezigzag.com
https://twitter.com/susanhmeier
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Bessi Graham, based in Australia, who, for the past 20 years, has been helping businesses, regardless of size, make a bigger impact in the world.
In this episode…
Who is Bessi and whom does she serve? (:55).
Regardless of how many employees you have, or the size of your business, you can make an impact on the world. Bessi explains how to do it. (2:30).
Can the decisions you make every day in your business, really make an impact around the world? (4:00).
Are there certifications you should look for when choosing a supplier? What can you do to be a little more intentional? (5:30).
What can we do, introspectively, to make sure we are in-line with our values? (9:00).
A lot of small business owners think to themselves, my company is just me and a few employees, what difference can we really make in this great big world? (12:39).
It all starts with how you treat everyone you come in contact with through your business. (16:49).
What are the considerations you should take into account when deciding to make a more intentional impact? (19:05).
Even as a small company you can have a really big impact by choosing your suppliers wisely. If enough small businesses stop buying from an unethical supplier, the supplier will change. (23:07).
Bessi’s Information.
Website- Bessi Graham
Bessi’s Facebook Group- (5) Both/And with Bessi Graham | Facebook
Bessi on Instagram- Bessi Graham (@bessigraham) • Instagram photos and videos
Both/And with Bessi Graham Podcast- Podcasts – Bessi Graham
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Jess Wilson, a professional photographer, who took her years of experience and made a business pivot to build a successful remote photography business.
In this episode…
Who is Jess and whom does she serve? (1:07).
How did Jess become a remote photographer, and just what is remote photography anyway? (2:59).
Why Clubhouse, and how is this audio social media app working for Jess? (7:30).
Pictures are not something people think about on a regular basis, but maybe they should be. (19:57).
Jess’s Website- https://www.jwilsonpix.com/
Facebook- (1) JWilson Pix | Payson UT | Facebook
Jess’s Podcast, “Picture It” available on Spotify and Apple Podcasts
Twitter- Jess (@JWilsonPix) / Twitter
Instagram- Jess | JWilsonPix | Remote Photographer (@jwilsonpix) • Instagram photos and videos
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Stacey Brown Randall, a referral and repeat business expert, about her system of generating natural business referrals.
In this episode…
Who is Stacey and whom does she serve? (1:01).
The school of thought concerning getting referrals is universal. Stacey wanted a different way to do it, one that wasn’t boilerplate, so she studied the science of referrals and developed a system that is very different from the usual. (4:48).
It comes down to understanding the types of relationships you have in your business. (7:30).
What science do we need to be thinking through when it comes to referrals? (9:11).
Stacey’s system turns the referral paradigm on its head. (14:56).
Here’s how it all plays out when you ask someone to refer friends to you. (17:02).
The language is the secret sauce to planting referral seeds. (20:21).
Who you should be nurturing. (22:42).
Most people who teach referrals talk about the two-legged stool of prospecting and marketing. Stacey teaches the three-legged stool approach. (24:01).
What if your first introduction to Stacey is through her book, “Generating Business Referrals Without Asking.” (26:16).
Stacey’s book can be found anywhere that books are sold.
Stacey’s Website: http://www.staceybrownrandall.com
Amazon Link to Stacey’s Book- Amazon.com: Generating Business Referrals Without Asking: A Simple 5 Step Plan to a Referral Explosion eBook : Randall, Stacey Brown: Kindle Store
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/...
Dawn talks with John Briggs, owner of an accounting firm in Salt Lake City, Utah. Dawn and John discuss business taxes. You don’t want to miss this one. You will get some really helpful tax tips from John that will make a real difference for your business.
In this episode…
Who is John and whom does he serve? (0:53).
Business structures, there are quite a few. Some good and some not so good. John gives insight into how the IRS treats business structures. (1:33).
Given what we have just learned, is there an income level for a business where being an LLC makes sense, if just for a few years? (7:25).
It comes down to this. It’s not how much revenue your business makes, it’s how much of that revenue your business keeps. If you are not structured correctly, you are unnecessarily giving more money than you have to the government that we all know has proven that they don’t have the slightest clue about managing our money. The world is a better place when we manage money, not the government. (11:00).
You are not trying to get out of paying your taxes, you are just structuring your business in a perfectly legal way that benefits you. (12:30).
Retirement strategies for the self-employed. (13:49).
Other important tips from John to keep more money in your business’s pocket. (17:15).
You should not feel bad about implementing tax strategies that benefit your business. It is your right to set up your situation to pay the least amount of taxes as possible. (23:23).
These are the big ones. (23:50).
Corporate rent or the Augusta Rule. This is important. Pay attention. (25:30).
Resource links:
John’s Links-
Website: http://www.incitetax.com
Blog: Corporate Rent - Incite Tax
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/...
Dawn talks with Joe Kelley, an ex-police officer turned drug addict and convicted felon, who transformed his life and is now the CEO of a multi-million dollar company that helps individuals and companies transform too. Dawn and Joe talk about radical self-responsibility.
In this episode…
Who is Joe and whom does he serve? (:58).
How did Joe go from ex-police officer to drug addicted convicted felon to life and success coach? (4:31).
You can transform your life like Joe did, even if your story isn’t even close to his. (9:38).
Nobody has ever blamed their way to a better life. (9:49).
Joe’s growth as a person started when he took responsibility for his actions. (11:32).
Whether you are in a cell, a business that is failing, or a toxic relationship, you can turn it all around. (13:10).
Impossible is just an opinion. (13:50).
To build your life back better than before, you have to change your perspective. (15:20).
Our self-identity is tied closely to what we do, if your business, or some other part of your life is failing, you have to guard and protect your self-identity, so it doesn’t change into one of failure. (19:16).
Resource links:
Joe’s Website- www.obtainingmastery.com
Joe’s e-mail- joe@obtainingmastery.com
Get the first chapter of Joe’s Book- www.badgebarsbeyond.com
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/...
Dawn talks with Allison Williams, CEO of Law Firm Mentor, about business, from a perspective you may not have thought about. Dawn and Allison discuss how what she does for law firms can be translated across other industries.
In this episode…
Who is Allison and whom does she serve? (1:03).
How do the self-employed need to think about things if they want it to operate without them? (2:37).
How do business owners go about identifying the activities in their business that need to be systematized? (4:50).
The zone of genius and the zone of desire. (8:07).
Happiness, scalability, and getting back your time. (9:23).
How much grace should you show yourself when you don’t have systems in place but really want to? (9:44).
Systems will help keep you from falling behind when an employee moves on and you bring in a replacement? (13:50).
How can a business owner begin to recognize that they are the bottleneck in their business? (15:51).
What steps could someone take to find a mentor? When you start seeking answers, more often than not, they come to you. (21:20).
Resource links:
Allison’s Website- www.lawfirmmentor.net
Allison’s Podcast- The Crushing Chaos with Law Firm Mentor available on all platforms.
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/...
Dawn talks with Mark LaChance, a serial entrepreneur who possesses a deep understanding of blitzscaling companies. Having owned and operated several businesses that have experienced hypergrowth through creative business development and lead generation, he is a master of sales and marketing and continues to apply and grow his expertise through current projects.
Mark is the CEO and lead investor of Maxy Media Inc., one of the largest TikTok, Facebook, Snapchat, and Google Display Network performance marketing agencies in the world. Currently, Maxy Media is the number one advertiser in terms of monthly spend on the TikTok platform in Canada and top ten in North America.
In this episode…
Who is Mark and whom does he serve? (:40).
What are Mark’s top three things that business owners should know about luck? (1:47).
Failure is lucky if you learn from it. (3:43).
How can business owners set themselves up to “get lucky” in a down economy? (5:59).
Where will things be going in the next year or so? (7:50).
How has Dawn set-up Convoy Road Coffee Roasters for better performance during the downturn? (8:43).
Using Tik-Tok for business. (12:52).
Put your customers on a pedestal, recognize them on social media. (15:57).
How much of Mark’s “luck” does he attribute to just doing the things he was supposed to be doing? (17:50).
Where can you find Mark’s book, The Lucky Formula? (19:32).
Resource links:
Mark’s links-
https: www.theluckyformula.com
Dawn K. Kennedy Consulting Links:
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
Dawn talks with Andy McDowell, a life leadership and small business coach about success, what it means, and his methodology for helping small businesses achieve it quickly.
In this episode…
Who is Andy and whom does he serve? (:59).
Andy’s perception of success and his methodology. (2:00).
It all starts with self-leadership. (3:53).
Why don’t some people lead themselves to create the life that they want? (5:17).
What are the first steps people need to take to correct their actions and behaviors? (7:09).
What does right look like? (9:10).
Did Andy have a role model in turning his life around or did he just have to figure it out? (10:37).
Is success the journey or the destination we arrive at when we decide to change our lives? Be, do, have. (11:44).
How can we translate the be, do and have strategy into business success? (13:15).
Defining success for you and your business. (15:40).
It has to be specific to you. (17:40).
How do we make it specific to us, without judging ourselves? It comes down to us making decisions in either love or fear. (19:24).
The costs of comparing yourself or your business with someone else or their business. (21:14).
It comes down to a power dynamic. (22:30).
What you want for yourself, and your business, can change all the time, and that is okay. (23:35).
With the information you have… (25:11).
The number of pages in your business plan should be in line with the number of years you have been in business. (26:52).
Resource links:
Andy’s Website- www.generateyourvalue.com
The Generate Your Value podcast is available on all platforms.
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Kim Kiel, a direct response strategist, copy coach and writer, for online and brick and mortar businesses. Dawn and Kim discuss all things messaging.
In this episode…
Who is Kim and whom does she serve? (1:24).
How important is messaging to small businesses and how important is it that they have their own messaging? (2:17).
What does it mean to position your business in the marketplace? (3:38).
In positioning, do you want your clients to find you, or do you want to find your clients? (5:19).
What are the key things for a business to put out there in their messaging? (6:57).
What are the things we need to drive home for our customers to really understand who they are doing business with? (10:24).
Communicating your company’s values to your customers. (12:28).
Communicating what you hate, and why you should do it? (13:40).
What things do people like, generally, that we should consider including in messaging? (14:31).
How do we carry authenticity and message consistency in our website? (16:57).
Professionalism is important, but it doesn’t mean you have to be stuffy. (19:17).
One on one on engagement with your website. (21:21).
How to keep your messaging fresh. (22:07).
Growing your email list. (24:38).
Is their anything else that needs to be considered for getting your business in front of potential clients that is relational? (25:31).
You shouldn’t try to fit into someone else’s box. (28:24).
Resource links:
Kim’s Website- www.kimkiel.com
LinkedIn and Instagram- kimkielcopy
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Ryan Margolin, CEO of Professional Hair Labs, a company that serves people who have lost their hair, either from genetics or health issues. Dawn and Ryan talk all things product-led business.
In this episode…
Who is Ryan and whom does he serve? (1:15).
The phenomenal story or how Ryan got started? (2:13).
Exponential growth and blowing away projections? (4:51).
Ryan’s self-development and growth to become the person he needed to be to make the company grow the way that it has. (6:11).
How Ryan’s vision has evolved over the last 10-15 years. (7:21).
As Ryan’s company moves into the mainstream cosmetic space, what challenges does he face? (8:19).
How did Ryan develop the right rhythm of manufacturing and production for his company? (9:37).
How Professional Hair Labs develops their product and the products for other companies that sell their products. (13:23).
Ryan talks capacity? (15:18).
How Ryan changed things in their Ireland facility to cope with the pandemic. (17:12).
Flexibility and the ability to change what your company is doing is key to success in times like a pandemic. (19:20).
Ryan’s top three tips for people starting a product led business. (20:20).
Resource links:
Professional Hair Labs Website- www.prohairlabs.com
Search for Professional Hair Labs on all major social media sites.
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Stacy Bahrenfuss, founder of The Truth Teachers, a company that helps women business owners activate their power and lead from what’s inside them. Dawn and Stacy discuss mindset and what it can do for your business.
In this episode…
Who is Stacy and whom does she serve? (1:30).
What is this mindset stuff and why is it so critical to running a successful business? (2:18).
How does the mindset stuff work when things go wrong and how does it help make you successful? (3:15).
Stacy has said that mindset coaching doesn’t work, so what do we do to work on mindset? (4:23).
Where do we start? (6:12).
We feel emotions because something triggered us…but is this really true? (7:49).
When we are overwhelmed and things are happening in our business, we can choose to feel something different. (9:00).
What are some ways we can ground ourselves to the present? (10:24).
How can we take three conscious breaths without interrupting the flow of our business at the moment? (12:23).
There are no problems in the present. (14:10).
Can we train ourselves to make being conscious and present automatic? (15:11).
You can use the tools that enable you to be present when making important decisions. (16:28).
Quit worrying about an outcome; purposefully design the outcome instead. (18:28).
If you are still struggling with an outcome, how can you do something different? (19:11).
Believe it or not, we all have been conditioned to live in fear. (20:47).
Since mindset coaching doesn’t work, what can we do right now to keep our mindset where it needs to be? (22:05).
Resource links:
Stacy’s Links:
http://www.thetruthteachers.com
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Stephanie Hayes, a business strategist and coach, who works with small businesses who are trying to fall back in love with their business. She is also the host of the Real People Real Business podcast. Dawn and Stephanie discuss falling back in love with your business.
In this episode…
Who is Stephanie and whom does she serve? (1:18).
Which approach to being a business owner, customer first. or the business serving you, the owner, or both? (2:04).
How to go about determining the things about your business that really light you up vs. the things you have to do because you own a business? (4:54).
So, you go through the process and discover that you are doing the wrong thing, what then? (6:44).
What if you find that you have to shut down a part of your business, what would be the process and what about the emotions involved in shutting it down? (8:32).
Do you really need to walk away completely from a part of your business? Are there other options? (10:35).
What does your business need to do for you? Hmmm. Good question. (12:15).
How do you know if you are in love with your business? (13:55).
How do we make sure that we are starting a business from a place of certainty? (16:50).
Resource links:
Stephanie's Social Links:
https://www.stephaniehayes.biz
https://www.facebook.com/stephaniehayescoach/
https://www.linkedin.com/in/stephaniehayescoach/
https://www.instagram.com/stephaniehayes.biz/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Anne Hill, a certified Director of Operations, owner of Hilltop Operations and Consulting, a wife, and a mother to two boys. Dawn and Anne discuss operations and systems and how they can benefit your business.
In this episode…
Who is Anne and whom does she serve? (1:20).
What is the number one place where Anne sees gaps in her client’s operations? (2:27).
Where does Anne see most businesses struggle to implement repeatable processes? (3:59).
What things should business owners think about to make sure the training of team members is accurate, and clients are being served in the way the business owner wants them to be? (4:56).
How important is it to have procedures and operations in place before bringing on the first team member? (5:56).
How can business owners tell if a prospective team member is the right fit for their business? (6:44).
Mission, vision, values! (8:28).
What kind of systematic things should business owners be thinking about as their business grows? (10:44).
How do we document goals and does Anne think all systems should be touching the goal? (14:39).
What metrics are important for tracking a business’s systems? (15:45).
Is there a streamlined approach to thinking about what should be measured and tracked? (17:29).
The data doesn’t lie. (19:31).
Even if you are happy with where your business is, it is still good to measure performance. (21:05).
How do you add new lines of revenue into your systems? (21:36).
Resource links:
Anne’s Social Links:
https://www.linkedin.com/in/annehill/
https://www.facebook.com/anne.anthonyhill
Anne’s Website:
https://hilltopoperations.com/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Sabrina Victoria, an expert on productivity, and owner of a company called Human Better 365, all about managing our time, organization, productivity, and procrastination. This is a tough task for entrepreneurs, but one that must be mastered.
In this episode…
Who is Sabrina and whom does she serve? (1:08).
How does Sabrina teach her clients to manage their time? (1:50).
Does our energy level direct what we focus on at any given time? (2:55).
What should we do to structure our time that we think is out of our control? (4:47).
You can actually change your productive time of day identity, but how? (7:38).
How does Sabrina start the process of helping her clients decide what works best for them? (9:34).
But what if someone really doesn’t know what they want for themselves as part of their business? (11:31).
Setting boundaries. (13:49).
How often do people change, or once we work out what’s best for us with Sabrina is it set in stone? (16:55).
It’s all about choice... (19:49).
…and control. (22:25).
There is no certain way. (23:44).
Resource links:
Sabrina’s website- www.sabrinavictoria.com
Sabrina’s Facebook- www.facebook.com/sabrinavtv
Sabrina’s Twitter- @sabrinavtv.com
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks about processes and asks how easy is it for people to do business with you? How enjoyable is it for people to do business with you? How fun is it for people to do business with you?
In this episode…
Why do any of these questions matter? (1:22).
The customer journey. (1:55).
How are people finding you? (2:56).
How can people book business with you? (4:53).
Making it very easy to do business with you starts with the consultation and request for quote. (6:22).
After they accept the quote, use email to get started right away. (7:23).
Make it easy for them to call you back and be clear about it. (10:05).
Payments. (12:59).
Contracts- how easy are yours to read and understand? (15:36).
Flexibility. (18:04)
Resource links:
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Melissa Hoffmann, Life and Clarity Coach, who helps women get clear on their purpose and discover the business they were meant to create.
In this episode…
Who is Melissa and whom does she serve? (1:36).
A little bit about Melissa’s journey to where she is now. (2:19).
How intuition kept driving Melissa to leave her make-up industry background and pursue more. (10:17).
What making that pivot looked like for Melissa, her clients, and her family and friends. (15:04).
Life events and their impact on Melissa’s decision. (18:15).
How to tell someone that it is okay to make a pivot in your business, normalize it, and realize it is just part of your journey. (20:54).
Resource links:
Instagram- @melissamhoffmann
Tik tok- @melissanhoffman
www.melissahoffmann.com
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Every business owner has a zone of genius, but some of them have not expanded that zone. Dawn talks about ways to expand you’re your offerings to the world that allow you to step fully into your zone of genius. She encourages listeners to stop being stuck in the way you have always done business. She shows you how you can find other ways to make sales and increase your profits.
In this episode…
Step back, embrace your zone of genius and embrace new sales too. (1:29).
Dawn’s ADFP process for expanding your offerings. (2:25).
An example of how Convoy Road Coffee Roasters recently expanded our offerings and are now serving a new audience in a new way. (4:16).
How Dawn helped a client whose zone of genius is catering meals, step further into their zone of genius and create weekly recurring revenue. (6:40).
How Dawn helped a home repair and renovation client, step further into his zone of genius. (8:17).
How Dawn helped a compliance company in a heavily regulated industry, step further into their zone of genius. (10:13).
A FREEBIE on Dawn’s website! (12:25).
Four questions for you to help you step fully into your zone of genius. (12:40).
How a client used these questions to expand her offerings. (13:28).
Delivery of services. (14:00).
Focus, focus, focus. (15:13).
Packaging or bundling services. (17:57).
Process, process, process. (18:49).
Resource links:
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Kristine Stevenson, personal finance coach, enrolled agent, and author of “How to Avoid Trouble with the IRS: 10 Best Tax Tips for the Self-Employed, Gig Worker, and Indie Contractor”.
In this episode…
Who is Kristine and whom does she serve? (1:40).
How IRS debt is different from other debt. (2:58).
Where does Kristine see businesses getting in the most trouble with the IRS, and the price they end up paying for getting in that trouble. (3:49).
Employers must withhold a percentage from employees and pay the other half themselves (5:35).
The differences between employees, gig employees, independent contractors and why it’s important to get it right. (7:29).
By law though, in some cases you can’t just contract work, you are required to hire an employee. (12:18).
When you hire an employee, you are paying their wage plus… (15:29).
Taking care of all the tax and withholding does not have to be difficult. (16:31).
Setting up systems is crucial. (17:12).
EFTPS. (19:45).
Reasonable and prudent. (24:30).
What else does a business owner need to know and do to stay out of trouble with the IRS? (26:43).
Resource links:
Kristine’s Website- www.kristinestevensonea.com
Kristine’s Book- How to Avoid Trouble with the IRS: 10 Best Tax Tips for the Self-Employed, Gig Worker, and Indie Contractor. https://www.amazon.com/How-Avoid-Trouble-IRS-Self-Employed/dp/B09XBS7WS1/ref=sr_1_1?crid=1M8G8XEW25BDY&keywords=how+to+avoid+trouble+with+the+irs&qid=1653591824&s=books&sprefix=how+to+avoid+trouble+%2Cstripbooks%2C117&sr=1-1
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Julie Anne Brinkman, owner of Ash and Roots Studio in Kalida, Ohio about a personal journey that brought Julie from the ashes to where she is today.
In this episode…
Who is Julie and whom does she serve? (1:27).
How Julie found her voice and her space. (2:22).
How Julie interprets guidance and intuition, being open to both and listening to both. (8:38).
Julie’s thoughts on how we recognize that our businesses are being guided and brought into alignment and recognizing that we need to set boundaries. (16:36).
Closing thoughts on showing up everyday as our authentic selves, miracles, and just showing up. (16:37).
Resource links:
Facebook- @ashandroots
www.ashrootsstudio.com
Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Jeremy Slate, a Public Relations (PR) expert and founder of the Create Your Own Life Podcast. Dawn and Jeremy discuss all things PR.
In this episode…
Who is Jeremy and whom does he serve? (1:41).
Why is it so important for small businesses to have great PR? (2:37).
Why would people care? (4:34).
Google News. What? Why does that matter? (6:34).
How does Google News tie in to Google My Business? (7:05).
Why does Google My Business matter to small businesses? (7:51).
How you can use these media tools to drive hits to your website. (8:25).
What can a small business do, besides local events, to drive the brand choice decision? (9:55).
Why small businesses should get involved with their communities, and how to talk about it effectively. (12:17).
Why do small businesses need to do public speaking and similar activities in their community? (13:10).
How should small businesses promote their activities in the community that aren’t directly related to their business? (13:44).
The importance of a press or media page on your businesses’ website. (17:20).
What does Jeremy do to advise his clients about including media stories about them? (18:24).
PR can help solidify your standing as a business. (20:18)
Step 1, Step 2, Step 3… (21:28).
Resource links:
Jeremy’s Website- www.commandyourbrand.com
All Social Media Platforms- @jeremyryanslate
Jeremy’s New Book- www.getextraordinaybook.com
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Amy Deitemeyer, an entrepreneur for 16 years in network marketing, who has worked several different business models. Dawn and Amy discuss sustainable staying power.
In this episode…
Who is Amy and whom does she serve? (1:37).
How did Amy get started in network marketing and what attracted her to it? (2:12).
Over the last 16 years, what does managing a network marketing business look like for Amy? (3:30).
As things in network marketing have turned more toward digital, how has Amy’s business evolved over the years? (4:34).
What are the keys to Amy’s staying power in a business model where most people last less than a year? (6:36).
Does the personal development in business ever stop? (9:12).
What are the challenges for Amy and what do they mean for her? (9:51).
It is important to keep working on ourselves, but how should we think? (11:15).
How passion plays a part in Amy’s business and how she navigated a changing landscape during the pandemic. (12:51).
Has Amy’s business grown as a result of the new business model? (15:39).
Was Amy’s explosive growth expected in the new business model? (16:15).
How long did it take for Amy to start to feel momentum? (18:03).
Resource links:
Amy’s email- amyd3mk@outlook.com
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Juli Hamilton, owner of Something From the Garden, a seasonal country store in rural Van Wert County, Ohio.
In this episode…
Who is Juli Hamilton and who does she serve? (1:29).
Juli started as 3-season business because winter is very cold in Northwest Ohio. What is Something from the Garden Today? (3:04).
Juli’s college degree and her passion is in horticulture, but her business has evolved from there. Her business is different from most farmers market type businesses. (4:06).
Her business model allows for so much more and is a win-win for her and for the businesses whose products she carries. (6:02).
How many vendors does Juli work with? (7:20).
Some in Juli’s community were upset with her because her business model is different. Why? (8:43).
Everybody these days has seen consignment stores and pop-up stores. How is Juli’s business different? (10:05).
How much does winter typically impact most markets like Juli’s? (11:57).
The keys to success in this type of business. (13:25).
Post-pandemic, the drive for people to shop and buy local is real. (14:43).
Juli’s recommendations for new product-based businesses approaching people like her, to carry their products. (16:28).
Resource links:
Juli’s links-
http://www.somethingfromthegarden.com/
https://www.facebook.com/somethingfromthegarden
Dawn K. Kennedy Consulting Links:
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Dr. Maritsa Yzaguirre-Kelley. Dr. Maritsa holds a doctorate in counseling ministries, is a nutritional therapist, and author of “Get Off The Couch” & “The Hypnotic Language Of Success’’. She is also the former executive Director of one of the country’s leading drug and alcohol treatment centers. Currently, as the owner of Obtaining Mastery, she tours the country as a sought-after professional speaker, writer, and trainer in Neuro-Linguistic Programming and Coaching.
In this episode…
Who is Dr. Maritsa Yzaguirre-Kelley and who does she serve? (1:41).
There are different schools of thought on motivation; is one right? (2:37).
How do you figure out what is right for you and your business, without hurting your business? (4:47).
How do we identify self-sabotage and find out if that’s what might be affecting us and our motivation? (6:40).
Dr. Maritsa’s recommendations for what to do when a new entrepreneur starts to feel off. (8:46).
What is NLP and how does it affect us? (12:08).
To give 100% of effort every day, do I have to drive myself to utter exhaustion? (14:52).
Dr. Maritsa’s favorite ways to get new clients started on self-awareness and feedback? (16:50).
Looking inside yourself and your business takes courage, but what about motivation? (20:40).
Resource links:
Dr. Maritsa’s links:
www.obtainingmastery.com
www.facebook.com/obtainingmastery
www.instagram.com/obtainingmastery
Dawn K. Kennedy Consulting Links:
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Abigail Langridge, owner of Poppins PA, an agency that helps busy business owners live life seamlessly.
In this episode…
Who is Abigail and whom does she serve? (1:31).
As a Personal Assistant, what does Abigail do to help women reach their goals? (2:02).
How in the world does working 13-14 hours a day not lead to burn out with Abigail’s clients? (3:23).
What kind of professional woman does Abigail work with? (5:00).
Dealing with decision fatigue. (7:45).
Abigail’s team. (9:24).
What to look for in choosing someone like Abigail to help you keep things straight? (10:30).
What kind of relationship do you need to have with a PA, employee, independent contractor etc.? (12:04).
Wait, I thought you had to own a yacht and a helicopter before you hire a PA. (14:05).
Everybody, regardless of their net worth or size of their business, deserves to have the kind of help a PA can provide. (16:15).
How a PA helps you to stay in your lane, your zone of genius. (18:34).
So many business owners think they can do it all, then realize they cannot. Should a PA be your first hire? (20:40).
Resource links:
Abigail’s website- https://poppins-pa.com
Abigail on Instagram- https://www.instagram.com/poppinspa/
Abigail on LinkedIn- https://www.linkedin.com/in/abigail-langridge/
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Dawn talks with Kristen Westcott, a business growth strategist and copy writer, who collaborates with entrepreneurs in the online space who might be having a tough time getting their big ideas from their head to paper or to their website, or those who just don’t have time to do it themselves.
In this episode…
Who is Kristen and whom does she serve? (1:22).
What about being customer-focused and aligned with your vision and message? (2:35).
Many entrepreneurs are told to find a problem and solve it but can finding a problem be harmful? (5:12).
How to separate your company’s values from typical marketing techniques that focus on scarcity or pain points. (7:47).
Attack the problem, not the person. (10:00).
How to undo your past thinking about marketing and incorporate the new marketing methods? (11:38).
If your brand is attached to solving problems from a negative place, how do you change your brand voice? (13:09).
How can somebody else say what is in your head; when is it time to hire a copy writer? (15:22).
How to work with somebody who is not you to sound like you? (17:35).
Kristen’s recommendations for those who are just starting their business on how to remain authentic. (20:53).
Resource links:
Kristen’s website- www.kristenwestcott.com
Kristen’s Free Guide, “Your Sales Page Sanity Saver”- Sales Page Sanity Saver - Kristen Westcott
Kristen on Instagram- @kristen. westcott)
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Amanda Miller, owner of Cedar Mill Farms and Flock Mercantile and Makerspace and Chief Marketing Officer at Revival Design Studio in rural Ohio.
In this episode…
Who is Amanda Miller and whom does she serve? (1:44).
How Amanda found the space where Flock Mercantile and Makerspace is located. (2:35).
Why a Mercantile and Makerspace? (6:05).
Why downtown Celina, Ohio? (8:54).
What about online sales for Flock and how has it been marketed? (11:57).
The impact of the pandemic and why shopping local is so important. (15:15).
Flock has multiple lines of revenue. How are all of them flowing together for Flock? (16:37).
When you don’t look at other businesses as competition, everybody wins. (20:11).
Resource links:
Flock on Facebook and Instagram- @flockmercantile
Flock Website- www.flockmercantile.com
Flock email- flockmercantile@gmail.com
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn lays out the details of wholesale and consignment selling for product-based businesses. This is a great way to get your products in front of other audiences and you should know the intricacies involved.
In this episode…
Why would you want to do this? (2:40).
How to get started with wholesale or consignment sales? (4:15).
What about expectations? (7:19).
Things to think about when setting up ordering? (10:30).
Important points to remember once your products are on their shelves. (12:29).
Getting the meeting. (17:33).
Resource links:
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free-resources/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Catherine Kontos, Founder of RetreatBoss, a company that specializes in creating exclusive and successful retreats and offers certification courses for those wishing to excel in the retreat business. The RetreatBoss™ Certification program was created as an accumulated fusion of many years' worth of retreat building experience through selling, assessing venues for certification and coaching leaders on their strategies.
In this episode…
Who is Catherine and who does she serve? (1:41).
What are retreats and why are they important to entrepreneurs? (2:53).
Retreats immerse your clients in your programs and your business and with like-minded people. (6:27).
What are the first considerations to think about in deciding to host a retreat? (7:39).
What is the right starting number of clients to have your first retreat? (9:27).
You don’t have to live somewhere exotic to have a high quality first retreat locally. (14:25).
What you should do before you start planning a retreat. (11:57).
Why should business owners think about attending a retreat? (14:02).
What is the proper mindset we should have in thinking about attending or setting up a retreat? (18:51).
Resource links:
Catherine’s Retreat Boss links:
https://retreatboss.com/
https://www.facebook.com/retreatboss/
https://www.instagram.com/retreat_boss/
https://www.youtube.com/channel/UCMndLWr7fxfB-FHdCd098qQ
https://www.linkedin.com/company/74153736/admin/
Dawn K. Kennedy Consulting Links:
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Darren Jacklin, founder of the “Until I Become” philosophy that teaches persistence and never giving up. Darren grew up with learning disabilities, barely passed public high school, lived on the streets and on welfare, and he attempted suicide multiple times.
Throughout his upbringing, he was repeatedly told that his disabilities would forever keep him from amounting to anything. For years, he struggled under the weight of these labels, accepting this as his destiny, until the pivotal moment when someone believed in him.
Darren has since trained over one million people in forty-eight countries across four continents including one hundred fifty-seven Fortune 500 companies. As an Independent Board of Director with eXp World Holdings, INC. (Nasdaq: EXPI), he has rung the closing bell at Nasdaq twice.
He also serves on other high-profile public and private Board of Directors. With his life partner and their family foundation, Leaders Yielding 2 New Knowledge (LY2NK), their mission is to expand global philanthropy.
Darren shares his transformative experiences that have allowed him to find purpose as a successful corporate trainer, world-class speaker, and investor in both real estate and business.
In this episode…
Who is Darren Jacklin and whom does he serve? (1:17).
Darren’s balance between mindset, strategy, and how he puts it altogether. (8:49).
About Darren’s book. (25:08).
Resource links:
Darren’s Website- https://DarrenJacklin.com
Darren’s Foundation- https://www.ly2nk.org
Darren’s Book, “Until I Become”- https://www.amazon.com/Until-Become-Purpose-Perserverance-Payoff/dp/1954437234/ref=sr_1_1?crid=2JZ2I0QV7N8D6&keywords=until+i+become&qid=1647284826&sprefix=until+i+become%2Caps%2C324&sr=8-1
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Lisa Kelly, founder of successful coaching company Life Unlimited, about mindset, pivoting, risk taking, and evaluating your business.
In this episode…
Who is Lisa Kelly and whom does she serve? (1:28).
How do you know if you are stuck in your business; not just caught in “the way business is”. (2:34).
How Lisa found her path to coaching. (4:47).
How to evaluate the internal “risk dialogue.” (8:18).
The relationship between risk and growth. (10:12).
What separates those who are ok with “same thing every day” jobs and those who breakout of that to start a business? (12:35).
Make sure your actions in your business align with the bigger picture; the outcome you are seeking. (16:45).
Acting in the face of fear. (19:34).
How does grinding and hustling align with the concept of being slow and steady vs. grinding and hustling? (21:47).
Resource links:
Lisa’s Website- www.lisakelly.life
Lisa on Instagram- @lisakelly. life
Dawn’s Website: https://dawnkkennedy.com/
Links and Freebies- https://dawnkkennedy.com/free/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor
Follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Joe Dichiara, a CPA for over 40 years, on the biggest mistakes small businesses make, finding the right financial pro for your business, and the steps you can take now to have a solid year.
In this episode…
Who is Joe Dichiara, and whom does he serve? (1:37).
Joe’s thoughts on having a business finance professional look at your numbers. (4:09).
How can business owners know what to ask for when interviewing business finance professionals? (10:08).
Where does a business finance professional fit in to helping with things like business growth and profit margin? (16:48).
What steps should a business owner take right now to get 2022 started right? (23:47).
Resource links:
Joe’s Saturday Mastermind- www.mastermindwithjoe.com
Joe’s Website- www.bedrockbusinessbuilders.com
Joe’s Bedrock University- www.bedrockuniversity.com
Dawn’s Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/dawnkkennedymentor follow us on Instagram https://www.instagram.com/dawnkkennedyxo
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks about three steps you need to take when formulating your next sales strategy. She talks capacity, understanding your customers, customer relations and customer service, brainstorming new ways to sell your products, SWOT analysis, and ROI analysis.
Use these three steps to find the next place to make sales in your business.
In this episode…
What you need to understand about your business before executing the three steps. (1:51).
Step 1. Brainstorm additional ways customers can experience your products. (7:34).
Step 2. The SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). (11:08).
Step 3. The ROI (Return on Investment) analysis. (20:10).
Resource links:
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/dawnkkennedymentor, follow us on Instagram https://www.instagram.com/dawnkkennedyxo, and Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Parm Saggu, who teaches us how to align with nature to naturally boost mood, improve focus, enhance creativity, and get deeper rest. Parm is a spiritual teacher and owner and founder of Parm’s Yoga.
In this episode…
Who is Parm Saggu and whom does she serve? (1:29).
Work/life balance and staying in your purpose. (2:22)
Since the Pandemic, have we gone from work/life balance to work/life integration? (3:15).
What are some things we can do to separate work and life? (5:55).
How Parm handles distractions from work and life. (7:20).
Why should we schedule our family time and family activities? (8:14).
Adding structure to our off-time. (9:50).
How and when does Parm sit down and schedule her work/life activities and how do we stay strong in our commitment to balance? (11:20).
How Parm suggests we learn about ourselves so that we can be more efficient. (13:45).
What is Ayurveda and how can it help? (16:33).
Resource links:
Parm’s Website: https://parmsyoga.com
Parm on Instagram: https://instagram.com/parmsyoga
Free Guided Breath Work Tutorials and Meditation to Settle the Mind: https://parmsyoga.com/resources/deep-reset/
Free Yoga Class to Calm Anxiety and Come back to Centre: https://parmsyoga.com/resources/free-yoga-class/
Digital Wellness Kit: https://parmsyoga.com/heal-with-parm/digital-wellness-kit/
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
In this episode…
Who is Marie Miller and whom does she serve? (1:29).
What is a brand and what is brand voice? (2:49)
Why the questions your marketing expert asks you are important. (5:27).
Why consistency in everything about your branding is important. (7:11).
Why does every business need a brand management plan and what having one does for brand consistency? (8:49).
Your business is your baby and the brand management plan details how to take care of it. (12:45).
How often should we check our brand management plan to make sure it is being followed? (15:24).
Where does business emergency management fit in all this? (17:04).
Social media is a form of free speech, but you can have a guide that communicates to your employees what they should and should not do when posting or commenting about your business that sets a standard for conduct. (19:46).
Resource links:
Marketing Junkie Website- www.themarketingjunkie.com
The Marketing Junkie on Facebook- www.facebook.com/themarketingjunkie
The Marketing Junkie on Instagram- www.instagram.com/themarketingjunkie
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with James M. Powell, an expert on the science of intuition, about tapping into our intuition and using it to make better business decisions.
In this episode…
Who is James M. Powell and whom does he serve? (1:29).
In everything we learn about running a business, why don’t we learn about tapping into our intuition in business school? (2:58)
The meaning of “everyone is a spiritual being” (Cliff’s Notes Version). (4:44).
What is intuition, where does it come from, and why do we need to have it? (7:35).
How do we know we are getting into our intuition? (9:40).
Since we have intuition as children, why do we “grow out of” using it as adults to make decisions? (12:42).
To make better decisions, in what ways can we step back into our intuition? (15:55).
How can we differentiate between intellectualizing and being more intuitive? (19:48).
Feel it first, then think about it, then take action. (23:11).
Resource links:
James’ Podcast Website- www.thespiritualitypodcast.com
Intuition Hacks- www.intuitionhacks.com/unlock
Facebook: https://facebook.com.james.m.powell
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Heidi Brown about the importance of authenticity in business. They discuss how authenticity is important in your bringing your unique gifts and talents to the world through your business.
In this episode…
Who is Heidi Brown and whom does she serve? (1:30).
How can we tune in better to what our heart desires and then do the physical things needed to achieve what our heart desires? (4:50).
The shame associated with the positivity movement and how it can impede your growth. (7:18).
What do we do if we realize that the true self we uncover is not the self we thought we were? (9:59). com
So, how do we dig down and find our authenticity and show up in a real way? (13:28).
How do we find the self-trust then to go forward with our authentic selves? (18:11).
Heidi’s thoughts on journaling and other similar things. (22:39).
Is the programming in our brains one of the biggest obstacles in finding our true selves? (24:56).
Resource links:
Heidi’s Website- www.heidibrown.co.uk
Heidi’s email- hello@heidibrown.co.uk
Heidi on Facebook- www.facebook.com/HeidiBrownCoach
Heidi on Instagram- www.instagram.com/heidibrowncoach/
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Holly Carter, who runs Oxalis Integrative Support Services, a company of Cannabis Compliance Experts. The company specializes in helping their clients maintain compliance with governmental regulations in the cannabis industry.
In this episode…
Who is Holly Carter and whom does she serve? (1:24).
The importance of compliance and making sure you are conducting your business the right way. (6:30)
Tax issues associated with the cannabis industry. (9:40).
Filling out the required forms. (13:08).
Weighing the risks of not being in compliance. (15:09).
Where were cannabis farmers getting help before? (16:28).
As confusing as things can be in running a cannabis business, Holly focuses on compliance. (19:20).
Read the directions and then ask questions. (21:46).
Make checklists and don’t be late; even when most agencies don’t tell you when something is due. (24:54).
Is there anything else an owner of a small cannabis business should be doing? (27:07).
Ignorance is no excuse. (29:40).
Resource links:
Holly’s Website- https://oxaliscalifornia.com
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with her daughter, Katie Lanham, a new business owner, about starting a new business; the trials and tribulations, emotions and mindset involved in all of it.
In this episode…
Who is Katie Lanham and whom does she serve? (1:28).
What was the first thing Katie decided to create when she started Art Bard Candles? (1:56)
Katie explains what her emotional state was when she started her business. (2:37).
What it took for Katie to realize that her candles could be different from all the others. (3:18).
The highs and lows of the buying cycle and their impact on Katie’s mindset. (5:22).
The candle yours (and what it means). (7:19).
That darn 90-day thing, and Katie’s generation. (9:18).
Katie’s resistance to formulating processes for her business. (10:36).
What sticking out the 90 days taught Katie. (12:27).
What Katie’s plans are for the Art Bard Candles in the next 90 days. (15:03).
Where you can find Katie and Art Bard Candles. (16:18).
Resource links:
Katie’s Website- www.artbardcandles.com
Katie on Facebook and Instagram- Art Bard Candles
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Suzie Flynn, CEO of Suzie Flynn Coaching, a mindset and business coach who specializes in coaching Virtual Assistants (VA) and helping them unlock their money blocks. Dawn and Suzie discuss all things VA.
In this episode…
Who is Suzie Flynn and whom does she serve? (1:24).
What do Virtual Assistants do and why would someone need one? (2:03)
Coaching Virtual Assistants to go into business for themselves. (3:40).
How using a VA works. (4:55).
VAs should work in areas that they are passionate about, not what they fell into. (7:32).
When hiring a VA its important to understand exactly what you need. (8:15).
What steps should you take to see if hiring a VA is a good fit for you. (8:57).
What considerations are there in deciding to become a VA? (9:21).
You can hire more than one VA for help in different areas or projects. (11:50).
The tasks you really shouldn’t be doing anymore… (13:20).
What are the decision points for the overworked business owner when looking for a VA? (17:26).
Resource links:
TookTake website- www.tooktake.com
TookTake on Amazon
TookTake on Walmart.com
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Leanna Gantt, the CEO of TookTake, a company that produces medication dosage reminder labels about taking the company from something she needed for herself to scaling for a supercenter sized company.
In this episode…
Who is Leanna Gantt, and who does she serve? (1:30).
A bout with breast cancer started all this for Leanna. (1:59)
How do TookTake labels work? (3:40).
How has TookTake blown up in the last two years? (4:49).
How Leanna went from wholesale orders to carried in Wal-Mart. (5:57).
Wal-Mart chose TookTake from among 14,000 applicants in their Open Call. (8:32).
14,000 applicants, 900 meetings with applicants, and somewhere around 500 products selected. (8:59).
How all that made Leanna feel. (9:59).
Growing from a home-based business to one that will be selling in Wal-Mart. (11:30).
What was Leanna doing to grow her business and market her product before landing the Wal-Mart opportunity? (15:11).
Where can you find TookTake? (17:26).
Resource links:
TookTake website- www.tooktake.com
TookTake on Amazon
TookTake on Walmart.com
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Mark Verville, Executive Director of the Van Wert County, Ohio, Chamber of Commerce.
In this episode…
Who is Mark Verville, and who does he serve? (1:29).
Besides ribbon cuttings for new businesses, what else does the Chamber of Commerce do to support local businesses? (2:54)
Why should an online business join their local Chamber of Commerce? (4:43).
The Chamber connects with you other business owners who might be having the same struggles you are. (7:44).
What is the number one thing businesses thinking of joining the chamber should keep in mind? (9:44).
How does the Van Wert Chamber come up with events and why should people attend them? (12:00).
What percentage of Van Wert Chamber members are small businesses, say less than 10 employees? (16:50).
Resource links:
Van Wert Chamber website- www.vanwertchamber.com
Van Wert Area Chamber on Facebook
e-mail- chamber@vanwertchamber.com
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Aimee Odom, an expert on masculine and feminine energy, about people tapping into the uniqueness of themselves.
In this episode…
Who is Aimee Odom, and who does she serve? (1:39).
What do masculine and feminine energy even mean? (2:30).
How to start to find that balance. (6:46).
How do we tap into the intuition of our energies? (8:39).
How do we lead from a feminine place? (10:08).
How do we check and balance our energies? (13:04).
How we can learn more about masculine and feminine energies and discern what is for us and what is not. (15:05).
What about running a business and our relationships? (16:10).
Is there a difference in masculine energy in running our business and masculine energy in our relationships? (16:09).
What does a good morning routine look like? (19:20).
How can we change our energy states? (21:23).
Resource links:
Website- www.aimmeeodom.com
Instagram- @aimmeeodom
You Tube- Aimmee Odom
Aimmee’s Course “Moon Rituals, The Secrets to Manifestation”- Influencer_ AIMMEE ODOM
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Rose Lounsbury, a simplicity coach for female professionals, about all the things we can do to help keep our businesses from driving us crazy.
In this episode…
Who is Rose Lounsbury, and who does she serve? (1:22).
If I just had 4 days, I could get everything under control… (5:16)
Where does the busy entrepreneur even start to simplify? (8:06).
When you don’t know where to start, clean your…? (15:17).
Rose’s process for finding out if something is helpful to us or we should get rid of it. (17:33).
Why you might be using your stuff as security. (23:38).
Resource links:
Rose’s Website- www.roselounsbury.com
Rose on Instagram- instagram.com/roselounsbury
Rose on LinkedIn- Rose Lounsbury
Rose’s Facebook Group- Facebook.com/groups/Minimalism is Fun
Rose’s Freebie- Simplicity Starter Guide (on Rose’s website)
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Rosanne Reid, a Digital Marketing Expert.
In this episode…
Who is Roseanne and who does she serve? (1:28).
What is digital marketing? (2:56).
How important is it to have a digital presence? (5:04).
What you need to think about when establishing a social media presence and what platforms you should consider joining. (7:29).
How can someone leverage automated scheduling software to manage posts or just to try out using a platform? (15:36).
How to find Rosanne. (21:39).
Resource links:
Website: https://bfreemarketing.com
The Monetizer Sytems E-Guide https://eguide.bfreemarketing.com
Post Apphi Social Media Automation Platform - https://apphi.com/r/q4sxy
Facebook Business Page - https://www.facebook.com/BeeFreeCo
Instagram Business Page - https://www.instagram.com/thedreammonetizer/
LinkedIn Profile - https://jm.linkedin.com/in/rosannereid
Twitter Page - https://twitter.com/RosanneReid
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Olivia Hickman, a Women's Empowerment Mentor, about when it is time to make a pivot and find new lines of revenue.
In this episode…
Who is Olivia Hickman and who does she serve? (1:23).
How to find your purpose. (2:00).
What are some things you should be looking for that indicate adding new lines is the right thing for you? (4:00).
How you can tell that it’s time to make a pivot. (5:31).
Action steps you should take when going after an idea. (9:29).
How to reconcile feelings around a new offer that are different than you expected. (14:25).
How you can reach out to Olivia and learn more about her. (23:54).
Resource links:
Olivia’s Website- https://www.nwwomen.com
Olivia’s Facebook Page- https://www.facebook.com/newworldwomenUK
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with her husband, Mike Kennedy, about their coffee business, Convoy Road Coffee Roasters. They started this new business 7.5 years after Mike’s near fatal accident and this episode deals with Mike’s new normal and how he has to do things a little differently this time around.
In this episode…
What happened that led to starting this new business. (1:30).
How it all started with a few Christmas presents. (2:19).
Why coffee? (3:03).
Mike is growing coffee in Northwest Ohio? What? (4:40).
What Mike and Dawn are doing differently, business wise, from UNEQ Consulting. (5:40).
How much does mindset play in the running of Convoy Road Coffee Roasters? (9:35).
How Mike handles some of the cognitive difficulties from his TBI and how both he and Dawn know Convoy Road Coffee Roasters is in alignment. (12:50).
How hard does Mike work every day? (16:50)
How does it feel 8 years after the accident to be an entrepreneur again? (17:28).
A product-based business, no way. Mike never thought that would happen…but…(19:17).
Resource links:
Convoy Road Coffee Roasters on Facebook- (1) Convoy Road Coffee Roasters | Facebook
Convoy Road Coffee Roasters on Instagram- Convoy Road Coffee Roasters (@convoyroadcoffee)
Convoy Road Coffee Roasters Website- Convoy Road Coffee Roasters - World Coffee Roasted Right
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Samantha Harman, an editor and public relations expert, about everything
you need to know to make public relations work for you.
In this episode…
Who is Samantha Harman and who does she serve? (1:22).
How long do you have to be in business before you seriously start thinking about PR opportunities? (2:00).
How to start your PR. (3:11).
How to get started writing content to be published in editorials and other forms of print publication? (4:43).
Samantha’s thoughts on ghost writing. (7:01).
Where do you pitch press releases and the like, beyond the local level? (8:42).
What is a media kit and how you should make one? (11:19).
Should you consult an expert when producing your media kit and establishing a PR strategy? (13:27).
What is the real impact for businesses that pay attention to PR? (15:05).
How you can find Samantha. (18:26).
Resource links:
Samantha on Instagram- @samantha_style_editor
Samantha’s email- samantha@thestyleeditor.co.uk
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks about taking care of ourselves so that can continue running our businesses. Dawn and Meisha Osorio,
In this episode…
Who is Meisha Osorio, and who does she serve? (1:31).
Why Meisha was heading for burnout. (2:10).
Meisha’s four pillars. (5:40).
What you need to do each day in the four pillars (it starts with a mindful morning). (6:31).
Everyone will have their own way of doing the four pillars. (9:21).
Respect the boundaries that you set for yourself. (10:26).
Showing up as your best self also sometimes means saying no. (13:25).
As an entrepreneur never forget that you are the one who runs the show. (15:02).
If avoiding burnout means delegating, then delegate. (16:54)
Resource links:
Meisha on Facebook-https://m.facebook.com/groups/1571725683028673/?ref=group_browse
Meisha on Instagram- https://www.instagram.com/meisha.osorio/
Meisha’s email- meisha@thrivewellmethod.co
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Audra Allen, a Creatives expert, about how, as entrepreneurs, we are all Creatives. Many business owners often forget this. Dawn and Audra discuss how we can protect this very important part of what we do, and how we serve and give, as business owners.
In this episode…
Who is Audra Allen, and who does she serve? (1:21).
How can we understand, foster, and keep, creativity at the front of our minds? (2:39).
The three-step process for removing creative blocks. (4:39).
How to know when it is time for you to change spaces? (8:04).
Step 2- Have fun with it! (10:10).
Step 3- Schedule time for creativity weekly? (12:38).
This is non-negotiable. (14:30).
How do you baby-step these things into your weekly activities? (16:03).
Whatever your creative thing is, make sure it isn’t stressful for you! (19:32).
Have the ability to say, at your core, that you are a Creative, and it shows up in your business. (20:31).
Resource links:
Audra’s website: https://audraallendance.com
Audra on Instagram: @audraallendance
Audra’s Facebook group: @thedancebusinessresource
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Chelle Shohet, an international stylist, coach, speaker, and author, about understanding your own value so we can do better business.
In this episode…
Who is Chelle Shohet and who does she serve? (1:20).
How Chelle gets started in the process to release women from their judgments so that they can show up bigger on the outside. (3:08).
Post-pandemic, how do we turn back to making our personal appearance important again? (6:31).
Golden thread? (10:32).
Where do you start when you don’t like any of the clothes you already have? (13:04).
Are you brainwashed into wrong thinking about your clothes? (19:37).
You’ve heard about money mindset and business, what about clothes mindset? (21:50).
Where you can find Chelle. (26:18).
Resource links:
Email: Chelle@ChelleShohet.com
Website: https://www.chelleshohet.com/
Facebook: https://www.facebook.com/chelle.shohet
Instagram: https://www.instagram.com/chelleshohet/
Linkedin: https://www.linkedin.com/in/chelleshohet/
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Eloise Steen, a Google Ads expert, and uncovers the mysteries of Google Ads.
In this episode…
Who is Eloise Steen, and who does she serve? (1:17).
Who should be running Google Ads? (1:49).
How Google Ads work. (3:25).
Sister sites? (5:36).
How affordable are Google Ads? (6:24).
Pay Per Click? Pay Per View? (7:10).
How to determine your competition in the field. (8:40).
High Converting Landing Pages? (10:45).
What does a campaign look like? (12:26).
When everything is ready, do I just sit back and let Google do its magic? (15:27).
How you can find Eloise. (17:39).
Resource links:
Eloise’s Website- www.eloisesteen.com
Eloise on Instagram- www.instagram.com/eloisejas
Eloise on LinkedIn- ejasteen
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks planning and strategy, why its important for your business, what strategies you should have for your business, how to plan and strategize, and to make sure everything is in integrity and alignment.
In this episode…
The first mistake Dawn sees a lot of business owners make. (1:46).
Planning as a roadmap. (2:11).
Where are you going? (3:47).
The first sets of planning. (4:33).
WARNING- DANGEROUS PLACE. (5:25).
From wouldn’t it be great if… to wont it be wonderful when... (6:30).
The very first strategy. (7:40).
The next set of planning. (11:45).
Having a clear strategy for delivering products and services to market. (14:25}.
Your business can start in one place and… (16:23).
Planning is not one and done. (17:10).
ADFP. (17:51).
Resource links:
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Erin Soliz, an expert in money mindset, about money blocks. Money blocks are beliefs you hold about money that limit your ability to make more of it. They are subconscious beliefs that hold you back from making all the money you and your business deserves. Maybe you believe that you don’t need to make more money or making a lot of money will make you greedy. It might even be true that you don’t believe that you really can make a lot of money. Whatever your money blocks are, Erin can help you overcome them and replace them with beliefs that will move you toward your financial goals.
In this episode…
Erin’s background in business money is impressive, but her personal money was…? (1:20).
The tapping modality. (3:54).
The top money blocks Erin sees people struggle with. (5:08).
Emotions were there first. (7:02).
Survival at the beginning of time. (9:01).
Staying in your family paradigm. (9:25).
What is it about tapping? (11:44).
How much have your blocks cost you? (14:09).
If you are not paying yourself, you have a money block. (15:45).
The process of tapping. (17:10).
How tapping connects you to the progress you are trying to make. (18:48).
Tapping leads to making better decisions. (22:44).
Shifts. (23:00).
Where Erin can be found. (24:50).
Resource links:
Erin’s email- erinmsoliz@gmail.com
Erin Cline Soliz on Facebook- https://www.facebook.com/erin.c.soliz
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Jessica Perle, a mental health and wellbeing coach with a focus on burnout, who helps professional women in high pressured careers to prevent and work through anxiety, stress and burnout. She and Dawn talk about new business start-ups and financial things concerning them.
In this episode…
Who is Jessica Perle and who does she serve? (1:18).
When Jessica first started her business, financial stuff was furthest from her mind. (2:12).
Why Jessica didn’t think financial things were important…yet. (2:39).
Dawn and Jessica review the basics. (2:58).
How the B-Number, helped Jessica define how much she needed to make every month. (3:25).
The next steps to think about. (4:45).
Jessica’s basics right now. (4:58).
The steps she is taking now to put the basics in place. (5:19).
The confidence she feels in staying at her current price points. (5:55).
How having everything set-up correctly in her new business makes it easier for her. (6:51).
Was it all a little less scary than Jessica thought? (7:37).
What would Jessica say to people who are starting businesses now? (8:20).
Do Jessica’s four walls already include a paycheck for herself? (9:36).
Jessica’s tips for people starting a side hustle. (10:17).
What steps are left now for Jessica to leave her job and go full time in her business? (10:40).
The most wonderful thing about having the vision for her own business. (11:21).
Resource links:
Linktree- https://linktr.ee/Jessicaperle
Jessica’s website- https://www.jessicaperlelifecoaching.co.uk/
Jessica on Instagram- @j_p_life_coaching
Jessica on Facebook- https://www.facebook.com/profile.php?id=100054805624950
Jessica’s email- info@jessicaperlelifecoaching.co.uk
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Santina Rigano-Lesch about the need for women business owners to be authentic in who you are and how you run your business. The way you run your business is authentic to you and your business needs to be in alignment with who you are. Santina walks us through that.
In this episode…
Who is Santina-Rigano-Lesch and who does she serve? (1:45).
How you can figure out what you need to do, as a new entrepreneur, to show up and be authentic to your mission. (2:50).
How Santina found her way in the different facets of her business. (4:17).
When might you notice that you are not being authentic in your business? (5:14).
How people can tap into that intuition that leads to understanding themselves. (7:13).
How do you find your boundaries, your left and right limits? (8:25).
How to know the difference between real, authentic boundaries, and simple resistance. (11:31).
How you can know that you are authentically showing up. (13:47).
How you can keep the perspective that, some people, will not like you, or agree with you, or buy from you, no matter what you do. (17:00).
Where you can find Santina. (20:18).
Resource links:
Unstoppable You Podcast on Instagram- https://www.instagram.com/unstoppableyou20/
Unstoppable You Podcast on Facebook- https://www.facebook.com/unstoppableyou20
Santina on Facebook- https://www.facebook.com/iamsantinarl
Santina on Instagram- https://www.instagram.com/iamsantina_rl/
Santina’s Website- https://santinarigano.com/
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn puts on her lawyer hat for this episode and talks contracts. Getting “it” in writing will help you protect your business. Dawn gives you high-level reasons why you should always want to use contracts and how you can do it, so you don’t feel overwhelmed.
In this episode…
Why some businesses don’t use contracts. (0:45).
The things you should always get in writing. (2:11).
QTIPS. (4:09).
Before you sign. (7:22).
If the contract goes South. (10:14)
Some other things you want to consider. (12:25).
Recap. (13:06).
The takeaways. (14:25).
Resource links:
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Christen Schneider, an email and interactive marketing expert. Christen discusses quizzes and other interactive marketing tools that will help you to build relationships with potential clients or customers.
In this episode…
While new, quizzes are becoming more prevalent. (0:56).
Why quizzes work as a marketing tool and what they are used for. (1:46).
Why people take quizzes and the different kinds of quizzes. (4:10).
What you should be aiming for with quizzes. (7:00).
How to work backwards from quiz results and how much is too much or too little. (9:10)
How to decide if quizzes are a good fit for your business. (11:01).
The welcome sequence. (13:18).
Conversion. (15:05).
Who calculates quiz results? (16:28)
Does size matter? (18:36).
The one place where quizzes can get tricky. (21:02).
Where you can find Christen. (23:30).
Resource links:
Christen’s website: www.christenschneider.com
www.quizforyourbiz.com
Which Kind of Quiz Is Perfect For My Business? www.christenschneider.com/quiz
https://www.facebook.com/christenjschneider
https://www.linkedin.com/in/christens/
https://www.instagram.com/christenjschneider/
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Tammie Jones, a Pinterest marketing guru. Tammie shares with the audience some key things about marketing on Pinterest that will help you hit that audience in just the right way.
In this episode…
Who Tammie is and who she serves. (1:21).
Who Pinterest is good for. (2:00).
Pinterest as a search engine. (3:11).
Ads on Pinterest. (4:22).
How you can make a Pin and make it successful. (4:42).
What you can link to when you make a Pin. (5:55).
Finding keywords you need to use to drive people to your Pins. (7:08).
Is there a magic number of Pins you should each day or each week? (8:34).
Are your Pins evergreen? (9:54).
Designing Pinterest ads. (11:28).
Cost effective marketing for Pinterest. (11:56).
Tammie’s guide for organic and paid ads on Pinterest. (13:14).
Resource links:
Tammie’s Free Pinterest Guide
https://view.flodesk.com/pages/5fb49d4a11e74082439a182e?fbclid=IwAR1eVlNvNW0cmTYSSEU4M0YNl4g6-Afx_OxMw0_s20TMnvJJCuSfALBXPN8
https://Instagram.com/tamieljones73
https://www.facebook.com/tammieljones73
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks profit, pricing, and knowing what you need in operating expenses. All in one episode, without an MBA, without complicated business knowledge, so you can run your business more effectively and make more profit.
In this episode…
Is there something wrong with your numbers? (1:35).
How to tip the scales so that you are more profitable. (2:49).
Pricing. (4:07).
Profit Margin. (6:18).
Knowing your operating expenses. (7:24).
A quick example. (11:05).
Checking your expenses. (13:05).
The idea of margin. (14:24).
Having a financial goal, and margin. (16:00).
Restructure a large package? (19:00)
Resource links:
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
Dawn talks with Shawna Beckman, a super sales coach and founder of the 3.5 step consensual sales process.
In this episode…
Who Shawna is and what she does. (1:42).
The steps to navigate the awkward sales conversation. (6:18).
Why she keeps her network really, really, small. (10:18).
The next step after making a connection. (13:28).
Where she thinks most people get into trouble in the conversation. (15:25).
How much business Shawna actually closed in the last few weeks. (16:06).
How knowing and liking someone will naturally lead to more sales. (19:01).
How you can find Shawna. (20:50).
Resource links:
Text Shawna at 334-332-3298
Shawna’s website: www.heyheyshawnamay.com
Shawna on Instagram: @heyheyshawnamay
Entre Money Coach Website: https://entremoneycoach.com/
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
In this episode, Dawn talks all about the Cyclical, or C-Fund. This is another tool you can use to protect your business, protect your cashflow, and get a handle on those larger annual or semi-annual business expenses, like license renewals.
In this episode…
How the C-Fund is like an expense most people already pay. (0:50).
Why using a C-Fund makes a lot of sense. (2:18).
Determining your expected costs. (3:04).
In the beginning… (5:01).
Some other places you can use this idea. (5:59).
What the separate account needs to be. (8:33).
In Summary. (9:29)
Resource links:
Start Your Cyclical Fund Now for 2021 (Blog Post) https://entremoneycoach.com/blog/start-your-cyclical-fund-now-for-2021/
Entre Money Coach Website- www.entremoneycoach.com
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
In this episode, Dawn talks with Sharan Sammi, a Money Mindset expert, on all topics related to it. Sharan works with women around the globe, helping to influence major breakthroughs against life's challenges. Sharan helps women reach their true potential in all areas of life by teaching empowerment strategies to gain confidence, self-esteem, and control over their own lives.
In this episode…
Find out who Sharan is and who she serves. (0:50).
How Sharan describes money mindset. (1:35).
How you can recognize whether you have a positive or a negative attitude toward money. (3:14).
Some examples of how strategy and mindset work together. (7:58).
Taking a hard look at your money story. (15.45)
Money Mantras. (22:04).
Why Sharan adds the word, easily, to the Money Mantra. (25:45).
Money magnet? (27:19).
Celebrate. (28:58).
A gift from Sharan for all listeners. (30:25)
Resource links:
Find Sharan on Facebook- www.facebook.com/groups/anythingispossibleforyou
LinkedIn- www.linkedin.com/in/sharansammi
Free Gratitude ebook- https://yesanythingispossible.com/gratitude/
How To Practice Gratitude- I Worked On This Mindset Myself- https://entremoneycoach.com/blog/how-to-practice-gratitude-i-worked-on-this-mindset-myself/
Entre Money Coach Website- www.entremoneycoach.com
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
In this episode, Dawn talks about what it really costs to hire support staff; and about what it costs to not have these people in your life. It’s too expensive, I can’t afford it. Can you afford it? Have you even priced the support you need? Maybe you just have it in your mind that you can’t afford to get the help you need from people whose zone of genius is exactly what you need.
In this episode…
One way to look at it. (1:22).
Another way to look at and address this. (1:40).
Reasons why business owners are often slow to hire support they need. (2:02).
Where this comes from. (2:16).
Is it a control issue, can someone else do it better than you can? (2:29)
How do we go about finding somebody to help? (3:00).
What she did when she made the decision to hire support. (5:52)
The next part. (6:47).
You may have to wait a few months to do it, but…(7:58).
There is a real cost to not getting the help you need. (8:19).
A quick cost-benefit analysis example. (8:39).
The intangible value. (9:31).
Resource links:
Are You Spending Enough on Your Business https://entremoneycoach.com/blog/are-your-spending-enough/
Not Putting in Systems affects Your Bottom Line. https://entremoneycoach.com/blog/not-putting-in-systems-affects-your-bottom-line/
Entre Money Coach Website- www.entremoneycoach.com
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
In this episode, Dawn has a conversation with her husband, Mike about his accident that ended UNEQ Consulting, their multi six figure business they ran for a few years before the accident. Mike talks about how and when he realized that as bad as it all was, he and Dawn would still arrive at a good life, just at a different terminal. He and Dawn discuss the impact on the family, the realization that when we are given a gift or a business idea, we have a duty to share it with the world, and about staying committed to your business through the bad times.
In this episode…
Mike describes his accident. (1:04).
Mike shares his thoughts about the idea of arriving at a good life but at a different terminal. (6:28).
When Mike first realized that everything could be alright. (9:18).
The importance of adopting the attitude that you will not let the bad things win. (10:37).
What Mike would say to business owners who are struggling. (12:56)
Overcoming things by keeping the commitment to yourself. (13:35).
Having no idea how long it would take to recover. (15:20)
Mike’s new hobby business and why he didn’t let the brain injury stop him. (16:21).
The new road to take that he couldn’t have taken if the accident had never happened. (18:40).
Why we should share the gifts and business ideas we have been given with the world. (21:38).
Just make the decision to do it. (24:07).
How it made Mike feel when he first thought about sharing his business idea. (25:53).
Resource links:
Becoming a Successful Business Woman- How Losing My Consulting Firm Helped Me blog post. Becoming A Successful Business Woman - How Losing Helped Me (entremoneycoach.com)
Guest Blog: We Lived the Workaholic Entrepreneur Life- Never Again blog post. https://entremoneycoach.com/blog/workaholic-never-again/
Entre Money Coach Website- www.entremoneycoach.com
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
In this episode, Dawn talks about cash flow and cash flow management. For nearly all types of businesses, January and February are slow months. Customers are coming off the holidays where they spent a lot of money on gifts and parties, and family get-togethers. With good cash flow management, your business can be better prepared to carry through the slow months.
In this episode Dawn discusses…
Cash flow strategies to protect the 4 walls of your business. (2:00).
The first thing she wants you to do. (2:08).
The structural things you can do to manage cashflow. (2:36).
The two things these strategies do for you. (3:32).
Two hard choices a recent client had to choose from. (5:58).
The advice she gave that client. (6:48)
Paying off your business debt vs. ongoing expenses. (8:21).
First make sure you have an emergency fund. (9:01).
Why she doesn’t necessarily care about your business’s credit score. (9:35).
Is it a cash flow issue or a revenue issue? (11:42).
Should you call your creditors? (13:25).
Resource links:
Three Steps for Making Business Cash Flow Management Easier blog post. Three Steps for Making Business Cash Flow Management Easier (entremoneycoach.com)
Paying off Debt VS Ongoing Expenses blog post. https://entremoneycoach.com/blog/paying-off-debt-vs-ongoing-expenses/
Entre Money Coach Website- www.entremoneycoach.com
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
In this episode, Dawn talks about protecting your business and the strategies for doing it. The Bureau of Labor reports that every year 1 in 12 businesses closes and only 4 out of 100 businesses survive past the 10-year mark. According to a US Bank study, 82% of companies fail because of cash flow problems. Protect Your Business!
In this episode Dawn discusses…
Why protection is so incredibly important. (:45).
Protecting the 4 walls of your business. (1:36).
What happened after her husband’s accident in 2013 and what Dawn had to do. (2:00).
How to fund an Emergency Fund. (3:04).
The last thing she wants you to do to meet expenses. (3:55).
What you should never use your Emergency Fund for. (4:35)
The mechanics of funding your Emergency Fund. (5:46).
Why your Emergency Fund must be a separate account. (6:48).
A couple of different approaches for filling the Emergency Fund. (7:26).
Once you have it fully funded. (11:19).
Resource links:
Simple Strategies to Build a Business Emergency Fund blog post. https://entremoneycoach.com/blog/business-emergency-fund/
Entre Money Coach Website- www.entremoneycoach.com
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Pre-order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
In this episode, Dawn interviews Marie Miller; The Marketing Junkie, her branding and marketing guru. Dawn and Marie discuss all things branding and marketing, including, how it affects your profit and how a great brand helps your business do better.
In this episode Dawn and Marie discuss…
Marie’s background and experience over 20 years in the marketing and branding field. (:38).
The importance of Branding and Logos. (2:08).
All the pieces of Branding and Marketing you probably don’t think about. (4:51).
What somebody who has not thought through all these pieces can do to bring it all together. (6:08).
The evolutions of brands for a company and brand voice. (9:17).
What bad branding, or worse, ignoring branding, costs a business. (13:40)
What to do if you have several experts doing different parts of your marketing. (16:30).
What Marie wants the listeners to take away from this interview. (19:25).
What you should do with negative reviews and comments. (21.34).
How you can reach The Marketing Junkie. (23:13).
Resource links:
The Marketing Junkie Website: www.themarketingjunkie.com
The Marketing Junkie on Instagram: @themarketingjunkie
The Marketing Junkie on Facebook: The Marketing Junkie | Facebook
Entre Money Coach Website- www.entremoneycoach.com
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Pre-order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
In this episode, Dawn talks about setting and reaching financial goals. There are three important things to keep in mind when setting, and reaching, financial goals. 1) your mindset, 2) your capacity to reach the goal, and 3) tracking your progress. Dawn elaborates on all three to help you get the ball rolling and your business growing.
In this episode Dawn discusses…
Your mindset around goals. (1:18).
Mindset shifts you can make today to help you reach your goals. (2:38).
Your capacity to reach your goals. (6:02).
Back your goals up mathematically. (6:24).
Deconstruct your best sales month to date. (9:04).
Perspective on timing. (10:15)
Good, Better, Best Goals. (12:03).
When we don’t hit our goals. (14:19).
Resource links:
Entre Money Coach Website- www.entremoneycoach.com
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Pre-order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
In this episode, Dawn talks with Christy Lingo, a mom to two and a two-time entrepreneur, who made the pivot from Professional Organizer to coaching mom entrepreneurs with productivity. She is the owner of Business Savvy Mama, a company that helps mom entrepreneurs find their happiest and most fulfilled life through time management, productivity, and mindset tips.
In this episode…
Christy explains that she helps mom entrepreneurs to organize and simplify their time. (1:10).
The Morning Four, how the Pandemic of 2020 brought it about, what it is and what it means. (2:27).
Time dollars. (5:59).
When and how do we know that our time dollars are not giving us a return on our investment. (9:45).
How do you know what your priorities should be and using the TRIM method. (13:26)
How to find Christy, follow her, and begin to learn from her expertise. (16:24).
The amazing tools Christy has available right now for you and your kids. (16:45).
Resource links:
Entre Money Coach Website- www.entremoneycoach.com
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Pre-order Dawn’s book, The Profit Accelerator for Small Business https://entremoneycoach.com/book/
The Business Savvy Mama website, https://www.businesssavvymama.com/
The Business Savvy Mama podcast, https://www.businesssavvymama.com/podcast/
The Business Savvy Mama on Instagram: @businesssavvymama
There is a lot of stress around money stuff. Sometimes small business owners ignore it. They let money rule them instead of them ruling it. You need to have a symbiotic relationship with your business money; one where both you and your money benefit. The money benefits because it does not run off and spend itself. You benefit because you control it. With control comes reduced stress around business money. What business owner does not want to reduce the stress from running their business? Get to know your money. Be intentional with it. Use your newfound knowledge to make great financial decisions.
In this episode Dawn discusses…
An interesting time when we realized UNEQ was making well over six-figures. (2:08).
One of the first things we had to do. (2:50)
The first thing you need to do. (3:20)
Another thing you need to do. (5:44)
What having and goal and purpose for the money you want to bring in does for you. (6:44)
Being more intentional with your money. (7:44)
The things we heard about money as kids affect us now. (8:10)
Getting right with your money story. (9:39) I Heart Money Course (iheartmylife.com)
The most important question you need to ask yourself. (11:04)
What knocked my socks off. (11:41)
Do these two things for ten minutes. (12:44)
Resource links:
Entre Money Coach Website- www.entremoneycoach.com
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Our relationship with money evolves over time, or at least it should. The way you manage your business money says a lot about your Business Financial Personality. Business money management is not an intuitive thing. It’s something that we need to be taught. It’s something that we need to learn how to manage. A lot of times there is some shame around talking about our business money, so we just don’t go learn what we need to be taught. But, that’s why you are here. What is your business financial personality? Listen closely to find out.
In this episode Dawn discusses…
The Business Financial Personalities she has discovered from working with her clients. (0:41).
Why they matter. (0:55)
Annie (It’s all on autopay, ignore and pray). (1:39)
Sally (Spendthrift and fearful). (2:55)
Olivia (Out earning mistakes, no planning). (4:57)
Jessica (Just trying everything and frustrated). (7:30)
The program that helped Dawn confront her money story. (11:00)
I Heart Money Course (iheartmylife.com)
Having a bad relationship with money can block you from making more. (11:50).
Resource links:
Entre Money Coach Website- www.entremoneycoach.com
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach, follow us on Instagram https://www.instagram.com/entremoneycoach, and subscribe to the Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Running a business is not intuitive. Most often, trial and error, is the primary way in which small business owners figure out what works for their business and what does not. What does not work is a mistake; some can be costly. You do not have to make some of the most common mistakes. Listen closely as Dawn shares the top 5 small business mistakes; she has seen her clients make.
In this episode Dawn discusses…
Biggest Mistake Number 1. (:31)
The problem with Number 1 and what to avoid it. (1:21)
How Do You Manage Your Personal and Business Finances? | Entre Money Coach
Biggest Mistake Number 2. (2:50)
Why it matters and how to avoid it. (2:54)
Biggest Mistake Number 3. (4:25)
Why it Matters and how to avoid it. (4:29)
Biggest Mistake Number 4. (6:04)
Why it matters and how to avoid it. (6:12)
We made Biggest Mistake Number 4 with UNEQ. (7:32)
How we could have avoided making it. (7:49)
Visit my blog Building a Business Emergency Fund (entremoneycoach.com) to learn how to get started so you can avoid Biggest Mistake Number 4. (8:17)
Biggest Mistake Number 5. (9:27)
Why You Should Plan Your Spending Every Month | Entre Money Coach
For written reference on these 5 biggest mistakes visit Top Five Money Mistakes Business Owners Make (and How to Avoid Them) (entremoneycoach.com)
Resource links:
Entre Money Coach Website- www.entremoneycoach.com
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach/, follow us on Instagram https://www.instagram.com/entremoneycoach/, and subscribe to the
Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Protecting the inside of your business is one of the first steps in the Entre Money Coach business finance management method. By doing so, you prioritize your expenses in a way that keeps the doors open and able to conduct business. Let’s face it, sometimes business owners make decisions from a place of fear and that is never a good thing. If those decisions are not made with the right priorities, you could end up having to close the doors.
Dawn walks you through the steps for finding your Breakthrough Number or B-Number. With this number you will know exactly the amount of money your business has to make to keep the door open, pay yourself, and breakthrough to profit.
In this episode Dawn discusses…
The 4 Walls of Your Business and why prioritizing them first is critically important. (1:54)
Wall 1, what it is, and what happens if you do not prioritize it. (3:28)
Wall 2, what it is, and what happens if you do not prioritize it. (4:34)
Wall 3, what it is, and what happens if you do not prioritize it. (6:26)
Top 3 things to look for. (7:18)
Wall 4, what it is, and what happens if you do not prioritize it. (9:23)
Why it is so critical. (9:38)
Why the entrepreneur’s paycheck is so important. (11:22)
The one rule for payroll. (12:00)
Why your self-employment taxes seem so high. (13:20)
The right amount to withhold. (14:02).
Viola! (14:40)
If you are not yet there…(15:49)
Resource links:
Entre Money Coach Website- www.entremoneycoach.com
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach/, follow us on Instagram https://www.instagram.com/entremoneycoach/, and subscribe to the
Entre Pay Day Newsletter Entre Pay Day | Entre Money Coach
Life events put Dawn on the path to business financial coaching; forced her to step into it boldly. She and her husband, Mike, started UNEQ Consulting in 2011, quickly making multi six figures. They thought they were doing everything right. On November 1st2013, Mike fell off a ladder. Four skull fractures, massive TBI, and hearing loss, ended it all. In a flash, UNEQ Consulting was gone forever. So was their income.
Reality smacked Dawn in the head. As Mike learned to walk again, think straight, and deal with hearing loss, she had to close the company. UNEQ looked good on paper, but they were really just out-earning their mistakes. They couldn’t see the problems.
In this episode Dawn discusses…
Mike’s three-year rehabilitation journey. (1:52)
Finding out they were not doing everything right with UNEQ. (2:21)
The problems became evident when Dawn started dealing with the business debt. (2:40)
The specific problems they faced. (3:07)
The good news (all while finishing law school). (4:02)
The original career choice and what led her to financial coaching. (4:19)
When she really thought about all that had happened. (5:09)
Practicing consumer law and what turned her toward business financial coaching. (5:42)
Many of her clients owned small businesses and many had financial troubles because of the business. (7:50)
The problems it caused. (8:02)
Putting strategies in place. (8:44)
Learning her purpose. (9:39)
Resource links:
Entre Money Coach Website- www.entremoneycoach.com
Links and Freebies- https://entremoneycoach.com/linktree/
What Clients Say About Working with Dawn- https://entremoneycoach.com/about-dawn/
In-Depth Information, Tips, and Strategies- https://entremoneycoach.com/blog/
Thanks for listening. If you liked what you heard and want more please like us on Facebook https://www.facebook.com/entremoneycoach/, follow us on Instagram https://www.instagram.com/entremoneycoach/, and subscribe to the Entre Pay Day Newsletter https://entremoneycoach.com/payday.