Real Entrepreneurial Stories with Levi Lawrence: Recent Episodes

Levi Lawrence

Real Entrepreneurial Stories is a series of authentic, wide-ranging conversations with entrepreneurs in the thick of it. Entrepreneurship is a unique journey, and our hope is these stories will encourage you to share your own learnings and connect with other entrepreneurs. In these conversations, we explore origin stories, challenges, wins, difficult learnings, transferable habits, and philosophies on business and life. Each discussion is hosted live, followed by an un-recorded Q&A. Please check out PragmaticBusiness.ca to see what speaker we'll be hosting next! --------- Levi Lawrence is the owner of Pragmatic Solutions, a company that helps entrepreneurs and businesses with administration, digital tools/systems, problem-solving, and process. They are on a mission to help entrepreneurs thrive, get out of the weeds, and focus on what they do best.

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Entrepreneur - Dave Carroll

Current or Primary Business(s) - Big Break Enterprises

Topics of Conversation

  • Storytelling is a superpower - you can affect real change in words and sounds alone
  • Love, look and look again - Build compassion in your organization
  • ADHD adult diagnosis, a superpower in disguise?
  • Investment in relationships/customers over time compounds
  • Leveraging huge exposure (United Breaks Guitars) for longer-term opportunities
  • Meaningful stories and concepts can reach anyone, at any age.
  • Giving people the benefit of the doubt until they prove you wrong
  • Reach out for advice, you will be surprised who will take the time
  • The Business of Art and being a creative
  • Songwriting/Storytelling as a Service (SAS Model)
  • Say yes to everything - a double-edged sword

Books and recommendations

  • The Business of Creativity by Philiy Page
  • Seize The Opportunity by Applwood books
  • Tell your authentic story with Ryan Williams
  • With great power comes great responsibilitywith Dan Harris and Jerry Colona

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Entrepreneur - Bryan Clayton

Current or Primary Business(s) - GreenPal

Topics of Conversation

  • Sometimes it's better to not hire an industry expert, hire a motivated person and teach them your systems instead
  • Business is hard, but you should have a fire in your belly to get through the obstacles
  • Find a hacker and a hustler - ideal business partnership
  • Need a beta testing stage, helps to identify skill gaps in the team - then address the missing skills
  • Build, measure, learn cycle
  • I don’t have an articulate thought - but very cool to see such a small add-on service (cigarette butts) increase a businesses revenue so drastically
  • Be patient, plant seeds and keep watering them, they could grow and become something huge
  • Become a ‘learn-it-all’
  • Hitting a plateau leads to resentment
  • Naivete can be a powerful tool
  • Keep sight of what matters
  • Whether you plan to sell or not, if you build it to sell it will run smoother

Quotes and Soundbytes

  • Feel the fire in your belly
  • Naivety can serve an entrepreneur well
  • Luckily I’m not very creative
  • Be paranoid you don’t know enough
  • Don’t worry about level 10 when you’re at level 3

Recommendations and Links

  • The E-myth by Michael Gerber
  • A Million Miles in a Thousand Years by Donald miller

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Entrepreneur - Edward Rocha

Current or Primary Business(s) - The Morning Goals, Rola Languages

Topics of Conversation

  • Don’t build the ship while sailing
  • Sometimes you need to Pause and regroup
  • Pause sooner rather than later
  • Making the worst decisions when he didn’t have money, decisions out of necessity that were not necessarily the best
  • Learning to be unfocused in a very focused way - any seed he plants has to relate to the overall vision
  • Can you trust that your team will run the business without you?
  • Don’t hire someone like yourself
  • We need more diverse voices with access to wealth
  • Think about the 3 things that will make you happy. Be selfish.
  • Find your cheerleaders who are there to support you, people you can be authentic with and who will guide you to whatever your life plan is
  • Be honest about your mission - opportunities will be more likely to arise
  • Don’t negotiate your values, but give people the time and space they need to come around
  • Make money with what makes you happy - It is possible

Recommendations and Links

  • The 4-hour workweek by Timothy Ferriss
  • Never split the difference by Christopher Voss and Tahl Raz

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Entrepreneur - Gerry Valentine

Current or Primary Business(s) - Gerry Valentine

Topics of Conversation

  • Writing a book and why - The thriving mindset and lessons from a life of overcoming disruption
  • Value Perspective - Solving client's problems instead of selling expertise, selling solutions.
  • Building a "Practise" vs. "Business"
  • Thriving is not only surviving the disruption but coming out of the disruption better
  • Writing is not about perfect grammar or wording, it’s about trading in the currency of ideas
  • "Interrogating your own ideas" by writing
  • Surround ourselves with people who can lift us up and who we WANT to return the favour for.
  • As an entrepreneur, you make daily mistakes Every Day.
  • New knowledge/technology is a disruptive force and we can't go back.
  • Goal Setting Question - If successful, What will you have that you do not have now
  • Good writing is writing what other people want to read
  • There is a shortage of people who are able to thrive through disruptive times
  • Selecting a Coach

Books and recommendations

The Thriving mindset -Gerry Valentine

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Entrepreneur - Chantal Brine

Current or Primary Business(s) - EnPoint

Topics of Conversation

  • Mentorship is one of the most transformational tools - how can we help more people access that tool
  • A mentor acts as a mirror
  • We are all both mentors/mentees, just depends on circumstances, what stage we are in, the subject
  • If i go back i would have hoped to take 5 steps further
  • I know my “why”
  • Fostering relationships is important
  • The buck starts and stops with youThe weeds are inevitable
  • Work should be meaningful
  • Get out of your own way. Listen to your instincts
  • She created something that no one could do on their own, she found a way to work together to create more impact
  • Mentorship doesn’t happen to you, you have to want it and embrace it
  • Mentors have no stake in the actions of your conversations. Coaches have a bias because of the nature of their role
  • Technology is the engine, the heart and soul are the people we work with

Quotes and Soundbytes

  • I love what I do, I choose what I do
  • Find a mentor
  • Invest in yourself
  • It can never be just me

Recommendations and Links

  • The Confidence Code - Katty Kay & Claire Shipman
  • Getting to Maybe - Richard Michael Fischl, Jeremy R. Paul
  • No Rules Rules - Reed Hastings, Erin Meyer

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Entrepreneur - Sylvie Desjardins

Current or Primary Business(s) - NxCareer

Topics of Conversation

  • Navigating Imposter Syndrom
  • Hardship fuels the fire - pursuing a more impactful legacy
  • If you don’t have a mentor go get a coach, invest in yourself
  • Networking - create the connection, entertain the relationship and then meet new people
  • Networking needs to be a habit
  • Power of the hidden job market
  • Network before you need something from your network (networking should be a proactive strategy vs short term tool)
  • Being a better speaker, take the time to understand your audience
  • Stop low-balling yourself - whatever you think you deserve add 20K more
  • Create networking habits just like brushing your teeth - create blocks in your calendar specifically for networking - focus on giving (making introductions, sending resources, etc).
  • Understand your non-negotiables when job-searching, understand your ‘why’

Recommendations and Links

  • Atomic Habits - James clear
  • Into the wild podcasts
  • Miracle Morning - Hal Elrod
  • E-Myth Revisited - Michael Gerber
  • Escape Velocity - Dan Martell Podcast

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Entrepreneur - Shane Borthwick

Current or Primary Business(s) - Impact Wealth

Topics of Conversation

  • Entering the family business at 21
  • Innovating and growing the new aquaculture industry in its earliest stages
  • Finding the right client FIT before selling
  • Aligning goals with values
  • Long term relationships vs. short term sales
  • Changing directions as an entrepreneur
  • Considering social, environmental risks of investments
  • Understanding personal guarantees on business loans
  • Don’t underestimate the influence of the government on industries
  • Find clients that value your time as much as you value theirs
  • What happens after the government support ends. Hope for the best, but prepare for the worst.
  • Irony that entrepreneurs are risk adverse on personal investment
  • Business is there to help your personal needs
  • People, practice, process

Recommendations and Links

  • A Promised Land – Barack Obama
  • Ten Lessons For a Post-Pandemic World – Fareed Zakaria
  • Long walk to freedom - Nelson Mandela
  • Former Governor of the Bank of Canada, Mark Carney

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Entrepreneur - Steve Anderson

Current or Primary Business(s) - CoLo Consulting Personal Website: https://www.steve-anderson.co/

Topics of Conversation

  • Starting with small steps
  • Find the people that understand your situation
  • Share what you’re doing with your network. Build in front of an audience, be vulnerable.
  • If something isn’t working, try something new
  • Failure isn’t ‘not succeeding', it’s not living up to your potential
  • Use the skill sets you have
  • Success is being able to live the life that you want to have
  • Tell people about your idea earlier than you feel comfortable

Recommendations and Links

  • The Art of Community- Charles Vogl
  • Kindle
  • Peak by Anders Ericsson
  • Company of one by Paul Jarvis
  • The Mom Test by Rob Fitzpatrick
  • Getting Naked by Patrick Lencioni

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Entrepreneur:- Angélique Binet

Current or Primary Business(s):Social Media Love Lab Topics of Conversation

  • Beware the "Buffet" of service offerings and lack of focus
  • Working on self-perceptions to improve in your business, self-confidence & pricing - Know your own value
  • We all have fear, it’s an auto protection
  • "Unselling" your clients, filtering and offering an out to curate the best fit
  • Make your mission greater than you fear
  • 3 prong marketing approach - Social, Speaking and "playing" with those further ahead
  • Your business grows as much as you grow
  • Swim with big fish - those who are 1 -2 levels above where you are
  • "Don’t believe everything you think"
  • Money is not for the rich, it’s everywhere
  • As you grow you share what you learn - Share your journey

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Entrepreneur: Barbara Fletcher

Current or Primary Business(s): Barb Fletcher Associates

Topics of Conversation

  • Being entrepreneurial in the civil service
  • Building a business as a solopreneur
  • Tactical tips for business owners on stress management
  • As a business owner how much do you have to do and how much is too much
  • Practical advice or tips for wellness for people working from home.
  • Tools and language around heart math
  • Positive change of Covid = the move towards better understanding individualization in the workplace
  • Don't wait until wellness is in critical condition before tending to it

Recommendations and Links

  • Tiny habits by BJ Fogg
  • Clubhouse

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Entrepreneur - Steve Foran

Current or Primary Business(s) - Gratitude At Work

Topics of Conversation

  • Turning your work and personal experience into a business
  • The power of purpose... and the need to find yours
  • The complications of describing what one does
  • Peer Group support model
  • You have to Genuinely care about your people to improve your culture
  • Habitual rituals - ask how each thing you do in the morning is serving you
  • People are rooting for you
  • How has Covid-19 changed business
  • Who are the gamechangers in different aspects of your life - these should be your inspiration
  • Needing to have all the answers is a myth
  • 'Liking' your work (vs. loving or really being rewarded) can be dangerous

Recommendations and Links

  • How to Win Friends and Influence People by Dale Carnegi
  • The Seven Spiritual Laws of Success by Deepak Chopra
  • Abundance by Peter Diamandis

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Entrepreneur: Tammy Ward

Current or Primary Business(s):TLW Yoga and Wellness

Topics of Conversation

  • Using entrepreneurship to help others after personal trauma and experience
  • Overcoming harassment, perseverance and grit
  • Investing in yourself
  • The importance of self-care
  • The wording is important when marketing - Lessons Learned
  • Don't be afraid to ask for help - build your support network
  • Know your value and charge people what you're worth
  • Have the difficult conversations
  • Trust yourself
  • Transferable lessons from leading in a male-dominated world
  • The power of proving yourself when others doubt - origin story of the decision to become RCMP

Quotes

  • Invest in yourself
  • Fight for what you know is right
  • There is no much you can do for someone who doesn’t want something for themselves
  • Always have plan B
  • Take a leap of faith and trust yourself and just do it

Recommendations and Links

  • Ladies stop apologizing book by Rachel Hollis Click here

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Entrepreneur: Johan Arcos

Current or Primary Business(s):  InverteSpecial Note: Most of our conversations are with entrepreneurs in various stages of their journey but this special edition examines a young entrepreneur in the very early stages.  As all entrepreneurs started somewhere it is very interesting to explore a conversation with someone who is still validating, learning and exploring their first start up.  We hope you enjoy.

Topics of Conversation

●     Navigating a startup as a student, as youth, and as a newcomer to Canada - advantages and challenges.

●     Working with future clients to improve the product

●     Biggest fears in growing the business

●     Building your team and partners early on

Recommendations and Links

● Mom test (Click Here)

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Entrepreneur: Terri-Ann Richards 

Current or Primary Business(s) - Balance Equation Coaching and Consulting

Topics of Conversation: 

  • Female leaders and entrepreneurs "owning" what they have already "earned"
  • Learnings from a serial entrepreneur with 8+ businesses
  • Failing forward
  • Power of mentorship - 3 "rule" - Someone pulling you up, a peer and mentoring someone who's growing
  • Real-world burnout
  • You need a WHY big enough to overcome and WHAT
  • 7 levels of Why - Exercise
  • "Be a Lighthouse, not a Tugboat"
  • Putting your own mask on first
  • Real GDP impact if Female leaders were unleashed in Canada
  • Grit = Where Passion, Purpose and Perserverance meet
  • Focus = Follow One Course Until Successful

Recommendations and Links

  • Wallace McCain Insititute Click Here
  • Seven Levels deep Click Here
  • Choice Theory Click Here

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Entrepreneur - Ben Parsons

Current or Primary Business(s) - KKP , SignCraft

Topics of Conversation

  • Buying vs. Building businesses (both businesses acquired)
  • Merging company cultures
  • Financial background helps you take better risk
  • Value aligned, complementary skills = business partner success
  • Working with creatives - trust and limiting ego
  • trusting the team, but staying in the mix
  • Mail and print are new disrupters in a digital age
  • Early financing - if you wouldn't borrow from grandma consider reexamining
  • Buying a business without enough equity... because few do
  • 24 hour rule - take time to react

Recommendations and Links

  • The psychology of money
  • Unicorn in the woods
  • Codfather

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Entrepreneur - Maureen Hanley

Current or Primary Business(s) - Navigate Food Safety Solutions

Topics of Conversation

  • Early mom-preneur
  • Rebound from failure
  • thinking big
  • power of negotiation
  • Being "bat-sh** Crazy" as a good thing
  • Being patient with your past selves
  • Power of your Top Circle of  5
  • New Levels, New Devils
  • Valuing your time
  • Give your ideas breath, talk them out
  • Use your superpowers for good

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Entrepreneur - Andrew Button

Current or Primary Business(s) - Mashup Lab and WorkEvolved

Topics of Conversation

  • Taking the leap from full time professional
  • Champion for Rural Entrepreneurship
  • Uninformed Optimism - Understanding the Roller Coaster
  • Growing Digital post-Covid
  • Wasting time getting started

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Entrepreneur - Brendan Wood

Current or Primary Business(s) - Passiv

Topics of Conversation

  • Bootstrapping Software company (SAAS)
  • Co-Founding and Business Partnership
  • Timing the "leap" into full time and the fears surrounding
  • Starting with an audience of one
  • Alternative paths to scaling a software company

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Entrepreneur - Sarah Benetto O'Brien

Current or Primary Business - The Handpie Company

Topics of Conversation

  • Origin Story from Chef to Cafe to Product
  • Mom-preneur
  • Team culture and motivation
  • Crowdfunding and bootstrapping
  • Pivoting from food service to food product
  • Challenges / realities of being a female entrepreneur
  • Benefits and challenges of building a rural company