Growth Driven: Recent Episodes
Edwin
Learn from top CEOs, CMOs, authors and industry leaders on proven strategies which are driving growth in influence, new customers, and profits.
“Strategy is only for big organizations”
Those with small companies or modest ambitions commonly believe that strategy is for those MBA types who manage Fortune 5000 level companies.
I would argue that one needs to rely on strategy, even more, when one has less money, opportunities, and resources.
Strategy helps you to prioritize and focus on important, life-defining activities that lead to further growth and success.
When you’re strategic and resourceful, you “magically” garner more opportunities.
“Strategy is only about thinking, thus a waste of my time”
I had someone tell me that all strategies, “Is thinking up ideas for other people to do.”
Most ignorant comment I may have ever heard.
Just as your mind drives and directs your body, strategy drives and directs your tactics and regular activities.
A drunk or tired mind easily shows up in the muddled motions of those so affected.
A strategic mind is what we witness in Tom Brady's history of winning.
“Strategy provides little value or impact”
Most people are stuck in their normal, subconscious habits and old routines. They cannot connect the dots between strategy and elevating their maneuvers or developing improved tactics and efficient processes.
Before you witnessed any world-renowned innovation, there was a strategic mind working years, maybe decades, before it was unleashed upon the world.
All true and famous innovators are also great strategists.
Strategic planning is an organization's process of defining its strategy or direction and making decisions on allocating its resources to attain strategic goals.
It may also extend to control mechanisms for guiding the implementation of the strategy. Strategic planning became prominent in corporations during the 1960s and remains an important aspect of strategic management.
It is executed by strategic planners or strategists, who involve many parties and research sources in their analysis of the organization and its relationship to the environment in which it competes.
Strategy has many definitions, but it generally involves setting strategic goals, determining actions to achieve the goals, setting a timeline, and mobilizing resources to execute the actions.
A strategy describes how the ends (goals) will be achieved by the means (resources) in a given span of time. Often, Strategic Planning is long term and organizational action steps are established from two to five years in the future.
The senior leadership of an organization is generally tasked with determining strategy. Strategy can be planned (intended) or can be observed as a pattern of activity (emergent) as the organization adapts to its environment or competes in the market.
Strategy includes processes of formulation and implementation; strategic planning helps coordinate both. However, strategic planning is analytical in nature (i.e., it involves "finding the dots"); strategy formation itself involves synthesis (i.e., "connecting the dots") via strategic thinking. As such, strategic planning occurs around the strategy formation activity.
Recession-Proof Marketing Strategies with Cebron Walker
Featured Article: https://gobuttonmarketing.blogspot.co...
Here is the Virtual Marketing Bootcamp link and a little bit of text about it:
https://www.walkerkreative.com/produc...
The marketing bootcamp is designed for individuals, owners or team members who need to know digital marketing tools and tactics to implement NOW to recession-proof themselves and continue to grow their business or entrepreneurial project. You will be learning from experts who are applying these marketing principles right now with their clients across the country.
https://www.walkerkreative.com/
During a recession, your primitive lizard brain reacts, commanding the erroneous knee-jerk reaction to hunker down and wait out the storm.
Do you know what people do when they panic? They end up saying dumb shit and overreacting. They sabotage what they’re trying to resolve.
Do you know what handles most panic? Being extremely prepared!
Question: Are you prepared for the mother of all recessions? This business survival guide can help, if you apply what I teach within it.
On the other side of the coin are those few entrepreneurial contrarians who view these dark times as golden opportunities for grabbing additional market share.
They prepare rather than panic. They respond rather than react.
Warren Buffett once said, “Be fearful when others are greedy, and greedy when others are fearful.”
Recessions are unlikely opportunities for massive growth. But only for the prepared ones who respond, not panic.
Once you change your mindset about recessions, refusing to be sucked into the upsetting news and panic of the media pundits, you can rise above with a written strategy and thus take effective actions to survive, and yes, even thrive.
Live to serve others with high-quality services and products, while also standing tall as a brand that communicates positivity, empathy, and hope during challenging times, and you can win while others panic.
“Some entrepreneurs think how can I make a lot of money? But the better way is to think how can I make people’s lives a lot better? If you get it right, the money will come.” – Sir Richard Branson
Take Away: Prepare and respond by writing out your business & marketing plan around, “How can I make many more people’s lives a lot better?” Do this before the economic storm peaks.
History Teaches Us
In the 1920s, Post Cereals was the leader in their market. But when the Great Depression hit, the company reduced its marketing considerably.
Meanwhile, its biggest rival, Kellogg’s, doubled their advertising expenditure and quickly saw it
Recession Proof Your Business
https://gobuttonmarketing.blogspot.co...
This Is Your Business Survival Guide To Help You Prosper During Economic Crises
During a recession, your primitive lizard brain reacts, commanding the erroneous knee-jerk reaction to hunker down and wait out the storm.
Do you know what people do when they panic? They end up saying dumb sh*t and overreacting. They sabotage what they’re trying to resolve.
Do you know what handles most panic? Being extremely prepared!
Question: Are you prepared for the mother of all recessions? This business survival guide can help, if you apply what I teach within it.
On the other side of the coin are those few entrepreneurial contrarians who view these dark times as golden opportunities for grabbing additional market share.
They prepare rather than panic. They respond rather than react.
Warren Buffett once said, “Be fearful when others are greedy, and greedy when others are fearful.”
Recessions are unlikely opportunities for massive growth. But only for the prepared ones who respond, not panic.
Once you change your mindset about recessions, refusing to be sucked into the upsetting news and panic of the media pundits, you can rise above with a written strategy and thus take effective actions to survive, and yes, even thrive.
History Teaches Us
In the 1920s, Post Cereals was the leader in their market. But when the Great Depression hit, the company reduced its marketing considerably.
Meanwhile, its biggest rival, Kellogg’s, doubled their advertising expenditure and quickly saw its profits boom by 30%!
In fact, after overtaking the top position in the 1920s, Kellogg’s is still the category leader one century later.
Harvard graduate and Professor of Business & Marketing, Roland S. Vaile (1889-1970), tracked 200 companies through the recession of 1923.
Roland reported that companies who continued to advertise during the crisis were 20% ahead of what they were before the recession. On the other hand, the companies that had reduced their marketing were still in the recession and were 7% behind where they were in 1920.
Companies that continued to advertise during the 1923 recession ended up 20% ahead of where they were before the recession.
During the 1990-1991 recession, McDonald’s decided to reduce its marketing spending and promotion budget. Contrarily, Pizza Hut and Taco Bell took advantage of their reduced presence and focused their efforts to retain their own respective marketing activities.
As a result, both the companies experienced higher sales, with Pizza Hut seeing a 61% increase, and Taco Bell a 40% raise. McDonald’s saw its sales decline by 28%.
Take Away: Recessions are unlikely opportunities for massive growth.
Full Episode: https://www.jeremyryanslate.com/987
About This Episode:
The Orange County Register featured @Edwin Dearborn as a true “Marketing Expert”. Edwin has also been featured in Entrepreneur, CBS MoneyWatch, Social Media Today, and other national media outlets. Edwin has appeared as a keynote speaker for Sony and the American Marketing Association.
Edwin is a veteran C-Level Executive, having been a CEO of a large non-profit organization in Orange County, CA for over 18 years. As a CEO, he was personally responsible for overseeing the planning and management of his 100 person staff.
Find out more about Edwin at:
LinkedIn: https://www.linkedin.com/in/edwindear...
Growth Driven Podcast: https://podcasts.apple.com/us/podcast...
Success Leaves Clues - What Does This Famous Quote About Success Mean?
“Long ago, I realized that success leaves clues, and that people who produce outstanding results do specific things to create those results. I believed that if I precisely duplicated the actions of others, I could reproduce the same quality of results that they had.” – Tony Robbins
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to virtual CMO and author, Edwin Dearborn.
Edwin shares that he helps companies, who are doing well but don’t have a CMO on board, who want to become more growth-driven. In other words, he’s the perfect fit for a company that doesn’t want to hire a full time CMO but needs that guidance to get to the next level.
Edwin also helps to advise on content creation. A lot of the companies he has worked with have great content ideas but haven’t executed on any of them; Edwin helps with actually pulling the trigger on the content creation process.
Josh and Edwin also explore how to approach solving marketing problems in business. Edwin explains that many businesses only see their most immediate or direct problem and not any other issues that negatively impact the business. More often than not, your issues aren’t just chalked up to one problem, but rather several that influence one another. Edwin helps his clients take off their blinders and untangle the web of problems, then he helps create a blueprint that will help those businesses overcome those challenges and get to the next level of growth.
Edwin and Josh agree that a confused mind does nothing. If your marketing and messaging isn’t clear or doesn’t resonate with your target audience, your prospects simply aren’t going to buy. If you’re having leadgen issues, you need to reframe your messaging to actually hit home with your demographic. Do market research to find out how your marketing is actually being perceived and use that feedback to change your ad strategy.
Another important point to consider is keeping up with trends and changes. A CEO that runs all of their own marketing isn’t going to have the bandwidth to continue being their own marketing expert. This is the beauty of hiring a virtual CMO – you can outsource your needs to the experts without necessarily creating a whole new role within your company’s framework. Don’t wait until the last moment to outsource this type of work to a virtual CMO or marketing expert; start working on this early to stay on top of marketing trends and to build your processes effectively from the get go. A good CMO can drive revenue beyond what you might think is possible and this can all be done fractionally and virtually. Edwin shares that he works with ambitious businesses that want to scale. His clients have big dreams and want to create massive amounts of presence in their space.
Want to learn more? Check out Edwin Dearborn’s website at https://virtualcmo.expert/.
Check out Edwin Dearborn on LinkedIn at https://www.linkedin.com/in/edwindearborn/.
Business Development Process: The Skills, Strategy, and Activities
https://virtualcmo.expert/
https://www.linkedin.com/in/edwindearborn/
Business development is the process of implementing strategies and opportunities across your organization to promote growth and boost revenue.
It involves pursuing opportunities to help your business grow, identifying new prospects, and converting more leads into customers. Business development is closely tied to sales — business development teams and representatives are almost always a part of the greater sales org.
Business development is a process that helps your company establish and maintain relationships with prospects, learn about your buyer’s personas, increase brand awareness, and seek new opportunities to promote growth.
In contrast, sales teams sell your product or service to customers and work to convert leads into customers. Business development-related work simplifies the work of a salesperson or sales manager.
Business Development Representative Responsibilities
Although some BDR responsibilities may change over time and as your business grows, the following list will provide you with a solid understanding of typical BDR tasks.
- Qualify leads.
BDRs must qualify leads and pinpoint ideal prospects to determine who they'll sell to. Typically, leads are qualified through calls, emails, web forms, and social media.
The key to qualifying leads (leads who are assigned to the BDRs as well as leads BDRs identify themselves) is to consider their needs and then determine whether or not your product or software could be a solution for them.
- Identify and communicate with prospects.
By qualifying leads and searching for people who fit your buyer personas, BDRs will identify ideal prospects. They can communicate with those prospects directly to learn more about their needs and pain points.
This way, BDRs can determine whether or not the prospect will really benefit from your product or service by becoming a customer. This is important because it increases the potential for improved customer loyalty and retention.
Once the BDRs have identified ideal prospects, those prospects can be passed along to a sales rep on the team (or sales manager, if necessary) who can nurture them into making a deal.
- Proactively seek new business opportunities.
Proactively seeking new opportunities — whether that’s in terms of the product line, markets, prospects, or brand awareness — is an important part of your business’s success. BDRs work to find new business opportunities through networking, researching your competition, and talking to prospects and current customers.
If a new business opportunity is identified, BDRs should schedule marketing assessments and discovery meetings with the sales reps on the team so they can all assess whether or not there’s potential for a deal.
- Stay up-to-date on competition and new market trends.
It’s important to stay up-to-date on your competition’s strategies, products, and target audience as well as any new market and industry trends.
This will allow you to more effectively identify ideal prospects. It also helps your business prepare for any shifts in the market that could lead to the need for a new approach to qualifying leads and attracting your target audience.
Sales Prospecting: What Does That Mean | B2B Sales & Lead Generation
Connect with me on LinkedIn - https://www.linkedin.com/in/edwindear...
“Prospecting is the proactive search for potential clients and referrals. It is purely outbound and can be initiated at will. Prospecting is the process of identifying for yourself who your ideal clients are, then searching for them, and then creating a base of leads. The goal of prospecting is to further communicate with them, in person and via technology, and to eventually convert them into paying clients.”
Prospecting is the art of starting new relationships.
Your new business opportunities that later turn into sales are initially identified through prospecting.
Prospecting is the lifeblood of sales.
Improving your prospecting results begins with setting aside the time and the energy to prospect each and every day. That doesn’t mean once a week or every other day. I mean, each and every day.
To prospect successfully, you need to focus your time and energy on the methods that work best for you. Which methods are your best?
Make a list of all of the methods you can think of that are used to prospect. Plan how much time you will set aside for each method and set goals for how many prospects you want to gain from your effort.
Poor prospecting results are usually caused by two things:
- Spending too little time on prospecting.
- Ineffective prospecting. Coming across as awkward, insincere, or unsure.
Despite being the first stage of the sales funnel, prospecting is one of the most challenging tasks for sales representatives. Generating prospects is often time-consuming and it certainly isn’t as rewarding as closing a deal, which means it’s not uncommon to postpone this task until it absolutely has to be done. However, with the right strategy and commitment, salespeople can refine their sales skills and learn how to identify promising prospects quickly.
https://www.linkedin.com/feed/update/...
As someone who has over 19,000 followers on LinkedIn and routinely has his posts seen by thousands of people per day, I’d like to help you win on LinkedIn.
I’ll keep this tutorial simple because how you can win on LinkedIn is simple.
But before I get into the Action Plan, let me share two observations.
Observation No.1: Most people don’t succeed on social media because they will not do the basics. The basics are not sexy or exciting, most often. The basics take time and consistency.
Burpees and kettlebell swings are not that fun. But if you keep doing them over and over every other day for months, you'll see the difference. Not sexy, but quite effective.
Observation No. 2: Complex people (over-thinkers and the idle) love to complicate everything. Then they tell you that they are waiting because they “want to make sure I’m doing it right”.
Perfection is the blood brother to procrastination.
Start simple. Then build up your competencies and systems as you get into a groove of activity and success.
The War For Talent with Evan Sohn
https://www.recruiter.com/
Evan is a senior executive with 25+ years of experience in eCommerce at Fortune 500 and start-up environments with a history of rapidly growing businesses and capturing market share.
Recruiter.com is disrupting the $120 billion recruiting and staffing industry by combining an AI and Video hiring platform with the world's largest network of over 27,500 small and independent recruiters. Businesses of all sizes recruit talent faster using the Recruiter.com platform, which is powered by virtual teams of Recruiters On Demand and Video and AI job-matching technology.
Recruiter.com is currently headquartered in New York City, but everyone at the company is free to live and work wherever they want. We value our people and are building a wonderfully diverse team of passionate, innovative people.
The importance of talent will continue to grow in 2022 and employers will invest heavily in talent acquisition and retention. Recruiter.com has announced six overall predictions for the new year:
A tight job market through at least the first half of 2022
Remote or hybrid work becomes the new normal
Work-from-anywhere morphs into hire-from-anywhere
Work-life balance for employees grows in importance
Diversity of all kinds will continue to be a focus
Community will become more important to business and take on new forms
“We’ve been ahead of the curve when it comes to hiring and job market trends, thanks to our network of talent acquisition professionals who take part in our monthly Recruiter Index Survey,” said CEO Evan Sohn. “Month after month, employee priorities have been shifting, and the overall value of talent continues to be a top priority for businesses of all sizes.”
“It truly is a candidates’ market, and I don’t see that changing 2022,” he continued. “Employers that recognize and invest in recruiting and retaining talent will be rewarded with greater efficiency and productivity.”
Real Estate 2022 with Zachary Beach
https://smartrealestatecoach.com/
After many years of coaching and constantly doing deals himself independently, Chris Prefontaine founded Smart Real Estate Coach in 2014, bringing in his son Nick, daughter Kayla, and son-in-law Zachary as the company began to grow. The family team coaches investors on how to properly scale and automate their businesses throughout North America — all without using their own cash, credit, or taking out bank loans to buy property. Our team buys and sells homes in our own market every month.
They mentor, coach, and consult students and Associates all around North America to do the exact same thing. We stay current because we're in the trenches ourselves.
Edwin Edebiri is the founder of the Happy Neighborhood Project (a registry for Happy Businesses) and the I am Happy Project, now in 64 cities in 19 countries with over 70,000 members.
His purpose is to inspire and encourage others to their full potential and have a positive impact on the world through service and love.
He is a Pioneer of Happiness as a Skill. He teaches happiness classes to High School and College Students.
He is a TEDx speaker and workshop leader with over 30 years of experience. A dynamo of humor and enthusiasm, Edwin stands at the forefront of entrepreneurial spirit.
He holds an MBA with honors from Embry Riddle Aeronautics University in Daytona Beach. Edwin serves on the board of various profit and non for profit organizations including the Junior Achievement of Sacramento.
He has done extensive research on the subject of Happiness.
Mr. Edebiri has interviewed more than 1,000 people in 2009. Based on their answers, he has come up with a list of 10 concrete things people can do to become happier. Edebiri is the inspiration behind the global happiness summit.
When not busy networking or spreading happiness, he enjoys his hobby as a pilot.
Building Brand Trust: How To Build It and How To Keep It
Building and keeping brand trust is important now more than ever as consumers have shifted how and why they do business with certain brands. If you want to stay relevant, then try incorporating some of these ideas into your practices, processes, and communications.
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Master the Art of Communication: Become an Articulate Beast
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Be Consistent In Everything: Communications, Service, and Response
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Transparency Wins
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Provide Social Proof
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Fairness Wins
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Going Beyond "Good Service" - Provide Hospitality
Brand trust is the “new marketing currency” according to Forbes, implying consumers who trust a brand are more likely to do business with the brand. It goes beyond traditional motivators like price or discounts — brand trust is a long-term approach to building stickiness with consumers, so they will stay with the brand over a greater period of time.
In fact, a report from Edelman shows consumers are more than twice as likely to stay loyal to a brand they trust, even in the face of disruption. They are more likely to be the ones who advocate for and defend the brand as well.
Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns.
According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them.
As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. That’s why you have to find ways to stand out—with a solid brand building process of your own.
The Forgotten Secret About Money: How to Build Wealth Fast from Nothing With Systems
Connect with me on LinkedIn - https://www.linkedin.com/in/edwindear...
Visit: https://virtualcmo.expert/
earning how to build wealth from nothing might sound like “mission impossible”, especially if you have always believed that wealthy people either inherit their wealth or have benefited from powerful connections.
However, a 2019 report by Wealth-X showed that 67.7% of the world’s ultra-wealthy population (defined as those with $30m or more in assets) were actually self-made.
More interesting still is the rapid rise in this class of ultra-rich. In the 2019 report, there were 265,490 ultra-wealthy individuals; in the 2020 report, that number increased by almost 10% to 290,720.
The above data reveals two things for us: first, it is possible to build wealth from nothing, and, second, those who are achieving the “impossible” are doing so with increasing frequency.
Today, instead of fantasizing about the wealth you wish you inherited, we implore you to discover the many ways you can learn how to build wealth from nothing.
"KNOWLEDGE will not attract money, unless it is organized, and intelligently directed, through practical PLANS OF ACTION, to the DEFINITE END of accumulation of money. Lack of understanding of this fact has been the source of confusion to millions of people who falsely believe that "knowledge is power." It is nothing of the sort! Knowledge is only potential power. It becomes power only when, and if, it is organized into definite plans of action, and directed to a definite end. This "missing link" in all systems of education known to civilization today, may be found in the failure of educational institutions to teach their students HOW TO ORGANIZE AND USE KNOWLEDGE AFTER THEY ACQUIRE IT." - Napolean Hill
One of the crucial areas of focus for any CMO is to create and manage profitable growth. Conversations concerning the role of the CMO as a growth driver have revealed big gaps between this ideal state affair and hard reality.
For instance, in interviews with a variety of C-suite executives, both within and outside the CMO role, half of the interviewees say having an enterprise-wide mindset was one of the most important factors in a CMO’s success. Yet only six percent of CMOs describe themselves as actively working on growing revenue across all global business activities.
While mindset is an important factor, remaining positive while no growth is generated is of zero value to any brand.
A separate report similarly reveals some of the discomfort CMOs express in assuming the role of growth driver. Respondents in Deloitte’s 2018 CMO survey nearly unanimously (95 percent) say revenue is the top measure of growth in the organization, while 70 percent feel most confident driving growth through revenue.
But only 32 percent feel prepared to impact market share, and just 20 percent feel prepared to drive gross margin, even though both of these are considered critical areas of growth by the business.
The Forgotten Secret About Money: How to Build Wealth Fast from Nothing With Systems
An Influencer Marketing Strategy for Small Business Which Is Easy
Influencer Marketing has been around for a while and has changed the way that many businesses reach their target audience.
What started out with celebrities understanding how to monetize their social media platforms, has developed into what we have today. Any small business can develop a marketing strategy to use Influencers to create awareness through product reviews, creative content, and brand mentions.
There are many types of Influencer Marketing strategies that can be easily implemented from profile takeovers to product giveaways.
My saying is "Influence The Influencers"
Influencers are the Kings & Queens of social media. But they are just chess pieces. By becoming a chess player, you can leverage the power of Kings & Queens to win your game as a small business.
How To Identify These Influential Individuals
Once you are able to grasp the sheer value, importance, and impact of these two subcelestial strata of influencers, you can then generate a list of these influencers into a document, spreadsheet, or even into a CRM.
Influencers already exist within your database, mobile phone,
desk, files, and throughout your social media connections.
Even if your list is quite modest, you still are at a starting point to launch from to generate momentum and important experience. All it takes is one influencer to begin an entirely new level of growth.
I’ve conducted this exercise numerous times with my partners and clients:
“Who do you know that has over 1,000 connections on social, email, or otherwise that you have worked with in the past or approached you about working together in some capacity in the future? Additionally, do you routinely engage with people on social media who have over 1,000 followers?
We get out a pad of paper or start a google doc and begin listing them out.
“My hot take on micro-influencers - is that it's micro, micro, micro. Give me an alpha mom at a suburban Pittsburgh. Give me the cheerleader that's the most popular in her high school who has 4,000 followers on Instagram. I'll show you bigger business results than somebody who has 300,000 and is verified.
“What's next is micro; micro-influencers.
“If you're talking about humans and influencer marketing ambassadors, whatever, the next thing, you ask me, the question I'm giving you that answer I feel confident about. Micro, micro.
“Hand-to-hand combat at scale, to create more opportunity in the long tail that you can amortize and make valuable is the game. Scaling the unscalable is the game.” - Gary Vaynerchuk
An Influencer Marketing Strategy for Small Business Which Is Easy
What Is Lead Generation in Digital Marketing?
Let me be your Virtual Chief Marketing Officer - https://virtualcmo.expert/
Four Steps
- Use Paid Ads.
Google, Facebook, Instagram, and TikTok can provide a direct means to reach and engage your ideal audiences. Seasoned B2B marketers focus on the quality of the lead they attract. They do this by working to understand their buyer persona and ensure that their content resonates deeply with their ideal customer.
- Create “Gated Content” Pieces And Promote Them.
One way to ensure that you attract quality leads is to create gated content. Gated content is valuable pieces of content that are related to the business goals of your prospect. This content can be anything- white papers, ebooks, case studies; give it a clear and captivating title that tells a prospect precisely what they will gain when they download your content. Since the content is gated, prospects who want access will have to fill in the lead capture form.
- Host Events.
Hosting a webinar, workshop, or conference to interact with your ideal customers gives you the chance to capture their contact information when they register for the event.
- Promote your gated content and events on social media.
Social media is where hundreds of millions of people actively engage brands daily. Your ideal prospects are on social media, and your job is to find and display your lead magnets (gated content and event registrations) to them and watch the right prospects convert. With social media platforms like Facebook, Instagram, LinkedIn, and TikTok, you can access powerful ad targeting tools that let you segment and reach particular audiences. Successful B2B markets use paid Facebook and Instagram ads to drive traffic to their gated content.
Since loyal customers are the lifeblood of any successful business, lead generation is a top priority for ambitious brands that want to grow.
In digital marketing, lead generation is the process of identifying, attracting, and transforming online users into prospects for a business.
Digital Marketing utilizes online channels, tactics, and strategies such as email campaigns, paid social media ads, or even offering downloadable content through a landing page.
The strategies of lead generations typically involve using content in various forms to increase brand awareness and interest in a brand’s products or services.
Further, Digital Marketing averages the power of a CRM and additional content to nurture the leads interested in your business and nudge them towards taking purchase actions.
The use of paid, retargeting ads on Google and social media platforms is also another method to create omnipresence in front of those sales leads.
SHOW LESS
As a keynote speaker, Amazon bestselling author, and Virtual Chief Marketing Officer, Edwin Dearborn is at the forefront of social media technology and branded content designs. His mission is to help you emotionally and cognitively connect with your past clients and social followers with inspirational, memorable, and “eye-popping” content to keep your practice or business at the top of your mind. In turn, this proven and powerful strategy generates more shares, word-of-mouth, and thus referrals and repeat-business.
[00:01 - 04:30] Opening Segment
- Get to know Edwin Dearborn
- A passion for marketing and advertising back in the 80s
- How Edwin evolved in the marketing space
[04:31 - 14:11] Growing Your Network To Grow Your Business
- Mastering your Audience’s Data
- Find something that you can do and get better at it
- More value becoming a mile deep
- The Best Referral Marketing Book
- Grab your copy of Edwin Dearborn’s ebook, Referololgy
- The Four Different Types of Referrals
- Soft Referral
- Direct Referral
- Working with Influencers
- High-End Strategic Referral
[14:12 - 24:47] The Fourth Referral
- High-End Strategic Referral: Co-branding
- Kaizen
- Creative Company-Level Referral
- The Best CRMs to Use
[24:48 - 31:59] Closing Segment
- Quick break for our sponsors
- Groundfloor offers short-term, high-yield real estate debt investments to the general public. Check www.passivewealthstrategy.com/groundfloor/ to get started.
- What is the best investment you've ever made other than your education?
- A small business
- Edwin’s worst investment
- 1976 VW Dasher
- What is the most important lesson that you've learned in business and investing?
- “Surround yourself with really, really good people, one of not only intelligence, but of character.”
- Connect with my guest. See the links below.
Tweetable Quotes:
“In 2006, I really saw the world was changing when Twitter, YouTube, Facebook all came out. I had a friend that was doing really well with internet marketing and I knew that I would become extinct like a dodo bird if I didn't update my know-how” - Edwin Dearborn
“Referrals are the biggest blind spot marketing.” - Edwin Dearborn
“Memorable becomes referable.” - Edwin Dearborn
Brand Expansion Strategy: The Only Way To Protect Your Brand
“The only way to protect your brand is to expand your brand.”
- Grant Cardone
Simple, powerful, and true.
But what does “expanding your brand” mean in 2022?
From my perspective and experience, this breaks down to FOUR core elements:
- Connecting with more people.
- Developing powerful strategic partnerships.
- Creating and distributing better content (videos, blog articles, infographics, etc.) to your contacts.
- Bettering existing and/or adding more products and services.
Brand building occurs with much research, planning, attention to detail, persistence, and devoted execution.
When brand building becomes a lifestyle and strategic mindset, it often requires you to work with a professional who understands this process.
Your brand strategy defines rules and guidelines on how, what, where, when, and to whom you communicate your brand messages. A well-defined and executed brand strategy leads to a consistent brand message, a strong emotional connection with customers, and higher brand equity.
Real Estate brands are exploring new opportunities to gain market share and engage with prospective consumers. Marketing strategists are thinking outside traditional templates, and many consider working together with another brand to execute an innovative and influential campaign.
Co-branding can be a very effective activation that bolsters both brands working together rather than acting independently. It helps extend reach, awareness, and sales potential by capturing prospective consumers of each brand.
Real Estate brands are exploring new opportunities to gain market share and engage with prospective consumers. Marketing strategists are thinking outside traditional templates, and many consider working together with another brand to execute an innovative and influential campaign.
Co-branding can be a very effective activation that bolsters both brands working together rather than acting independently. It helps extend reach, awareness, and sales potential by capturing prospective consumers of each brand.
The 7 Benefits Of A Fractional CMO For Startups And Small Businesses
One: Help You Tell Your Compelling Story
Two: No Full-Time, Long-Term Commitment
Three: Provide High-Level Leadership & Guidance
Four: Bringing Consistency Across Multiple Channels
Five: Brings Clarity And Understanding To Social Media & Content
Six: Elevates Your Brand Into The Age of Video
Seven: Brings It All Together For Growth
Simple Content Marketing Ideas for Small Business in 2022
Get my FREE ebook today! https://brandedshareables.com/best-re...
As a small business owner, you have too much on your plate and not enough time to worry about posting engaging content on social media. It’s hard enough running your business, let alone planning the comprehensive content marketing strategy needed to keep up with your competition and get the attention of new customers online.
Never fear! Here are some quick and easy, real-time, and user-generated content ideas that busy small business owners can post in a pinch.
- Show off your products and services
- Gives tips and strategies to the most common questions and problems
- Generate more positive reviews on Yelp and Google Business Profile
- Cross-promote your best reviews through social and email
- Stay in front of your existing and past clients through email and text.
- Embrace video
- Become proactive by inspiring more referrals
Part of this is because it’s still so new. Many businesses are still trying to figure out how to make social media work for them. Social media also takes up a lot of time. It’s hard to find enough interesting content to fill up a feed.
That content is what makes social media work. Without the interesting content, engagement drops off. And as engagement falls, so do all the benefits of social media – the traffic, the leads, the followers. It’s a bit of a negative loop.
If you’re having trouble coming up with good content ideas, don’t worry – you’re not alone. Even if you’ve been good about publishing content regularly, most marketers find that simply announcing new blog posts on their feeds is not enough.
Audiences want more. If we want to keep their attention we need to try new stuff and be willing to show who we are.
What is Content Marketing?
Most people hear content marketing and think of blogs, articles, and social media – but it’s more than that!
Content marketing is a long-term marketing technique used to attract, engage, and keep the relationship between business and audience.
Through articles, videos, podcasts, and other material that are relevant.
This framework relies upon expertise, boosts brand recognition, and maintains your business in the fourth spot to purchasing what you sell.
Content marketing has shown to be a successful approach as it offers an edge in terms of competition.
Do you want proves?
Then look at the facts:
According to Content Marketing Institute–
- 47% of purchasers examine 3-5 pieces of content before entering into contact with a sales agent.
- Content marketing companies report growth rates roughly 30% higher than non-using companies.
- 72% of business-to-business (B2B) marketers claim that content marketing boosts their commitment and leads.
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Directly from LV Nevada founder of Branded Shareables, Edwin Dearborn
Edwin is on a mission to help business professionals attract their ideal customers.
To that end, Edwin has written three books on the topics of branding, social media strategies, and influencer marketing.
His latest book, Referology, details proven methods to exponentially grow one’s best clientele. source: referrals.
- How long have you lived in Vegas?
- Was Vegas a strategic location or simply a personal choice?
- I want to talk about your Ten Core Principles of Business Growth, but first, let’s talk referrals
- I heard you are the referral guy, how does one get referrals?
- What are Ten Core Principles of Business Growth?
- Edwin my favorite color combination is black and red, and your book 1 is red and the other black and red
https://brandedshareables.com/best-referral-marketing-book/
Quin Amorim, Host of Amazon FBA Selling Online Podcast
Edwin grew up with his mom being a realtor in Orange County, California. He’s been around real estate for a long time, and spent 10 years in digital marketing. When the economy collapsed around 2007, he thought (correctly so) that social media was going to be how businesses grow in the future. Today he shares a lot of tips with us on how we can attract leads using social media. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!
A lot of us believe that once we have a cool logo and a website, the exercise of branding our real estate business is done. But if you don t have enough clients, you re not finished. So, what else is involved in building a brand? Edwin Dearborn is the Content and Media Strategist behind 10X Media.
Crisis is inevitable, but growth is a choice. COVID-19 has been variously called as a global reset, an unprecedented experience or a well of opportunity, but what the pandemic represents to Amrita Subramanian is a wakeup call that makes us realize just how connected we are to each other as humans and how our individual choices impact our relational universe. It is a trauma that unites the whole globe and forces everyone to unite for a single purpose. A faculty member at the Department of Organizational Dynamics at the Wharton School of Business, Amrita is currently pursuing her PhD in Human Development and Post-Traumatic Growth and Collective Trauma. Listen to her conversation with Dr. Diane Hamilton, where she expounds on the ideas she is working on for her dissertation, most notably the nature of growth during crisis as a choice that we have to intentionally make.
…
Personal branding is no longer a matter of telling the world that you are awesome and expect the world to come to you because you are awesome. You need to stand out and become the obvious choice for customers and that’s not how it’s done anymore. Joining Dr. Diane Hamilton for a chat, personal branding and digital marketing expert, Edwin Dearborn shares to us the essential things we need to remember when it comes to building a personal brand in the digital marketing world. Branding himself as a Virtual CMO, Edwin works with small businesses around the world to help them increase their profits. He also shares his branding and marketing expertise through his books and lectures. Aside from sharing personal branding principles and strategies, Edwin also talks about content creation and the critical importance of the CMO role in any business.
How Brands can become a market leader in times of crisis
“Tell a story that makes the customer the hero or potential hero of the story – Edwin Dearbon
Key tips
- Market Research
- Tell Stories
- Empathize
- Value Creation
- Be Agile
- Move fast
My Guest: Edwin Dearborn
The Orange County Register featured Edwin Dearborn as a true “Marketing Expert”. Edwin has also been featured in Entrepreneur, CBS MoneyWatch, Social Media Today, and other national media outlets. Edwin has appeared as a keynote speaker for Sony and the American Marketing Association. Edwin was formally educated in marketing and public relations in Hollywood, CA in the early 1990’s.
Recommended Resources:
Three Degrees of Separation by Edwin Dearorn
Digital Disruption ebookvisit www.bkc.name/ebook
Brand Masteryvisit www.bkc.name/courses
Have you ever seen pictures of entrepreneurs with their laptop while on the glistening and enticing shores with hues of blues and turquoise with the caption, “living my best life now” and wondered how you too can do that? This episode reveals someone who is successfully doing that and provides hacks for you to do it too.Here are three reasons why you should listen to the full episode: Learn how a tech startup founder runs a successful business while travelling the world, living in dozens of cities. Discover how to merge business and travel to have the life you want Identify some travel hacks to do so on a budget. Episode Highlights Yaro’s early days get in Tech From 16 to about 25 years old, Yaro’s goal was focused on making enough money to survive with his own source of income, not someone else’s. He was seen as a misfit. Everyone had a job or was starting university. Brisban wasn’t a hotbed for entrepreneurship.. How was Yaro able to travel the world and do business? He built a business that was very leveraged, was systematized and with help from Assistants, etc.. A blog and Newsletter allowed him to create content for just 2 hours a day and that was a good day. He had an established audience. He automated much of his process. It took him 10 years to get to that digital-nomad lifestyle.What inspired Yaro to travel the world and do business at the same time? The initial inspiration came from learning about entrepreneurship in general. The Book, e-Myth by Michael Gerber played a huge role. It was instrumental to validate the idea that you could build a business that you are not the main operator. It was about wanting to build a machine that could generate passive income. 3 Powerful Quotes from This Episode“Throughout that entire time I was sitting in Cafes with my laptop and I would coordinate either a launch campaign, write a blog post or a Newsletter and the business would run behind me.”“I made a deliberate choice to build that type of business, to go after that business model. It took me 10 years.” “My goal was simply not get a job, not have a boss, not have an alarm clock, that was the worst, not have a cap on my potentia to make money, like all entrepreneurs, that one was to make a lot of money that I could actually survive. That’s what my brain was focused on.” About Yaro Starak Yaro Starak. Yaro is the co-founder of InboxDone.com, an email management company with a team of 25+ serving clients including restaurant owners, venture capitalists, accountants, doctors, lawyers, real estate agents, car retailers, online coaches and more.Yaro has made 30+ angel investments in tech startups including Steezy, LeadIQ, Fluent Forever, FitBod and Nutrisense, has property investments in Canada and Ukraine, and in partnership built a 3.6MW solar farm.During the mid-2000s Yaro sold his first company, BetterEdit.com, then built an online education business, Blog Mastermind, selling over $2 Million of his books and online courses, as he traveled the world, living in 26 different cities. Yaro has been featured in SkyNews, Forbes, Entrepreneur Magazine, Huffington Post, Business Insider, Foundr and hundreds of media outlets and events.Have specific questions? You can reach out to Yaro on Twitter and check out his FREE MINI-GUIDE on the TOP 10 TASKS TO OUTSOURCE TO AN ASSISTANT Enjoy this Podcast?Post a review and share it! If you enjoyed tuning into this podcast, then do not hesitate to write a review. You can also share this with your family and friends, colleagues and fellow business owners, so they can feel empowered and encouraged to pursue their business.Have any questions? You can contact me through email (henekawatkisporter@gmail.com) or find me on Facebook, YouTube Twitter, Instagram, and LinkedIn. Thanks for listening!For more updates and episodes, visit my website. You may also tune in on Apple Podcasts,
As an Executive Coach and Marketing Strategist, I collaborate with ambitious business professionals who are completely committed to building strong organizations and generating higher profits.
I have been professionally teaching sales & marketing in the executive coaching field for over 25 years. During that time, I have delivered hundreds of workshops to over 10,000 individuals. Moreover, I have personally coached hundreds of CEOs, CPAs, Doctors, business owners and entrepreneurs from all over the United States on a one-on-one basis.
The net result of my direction has been to assist these professionals to generate ten’s of millions of dollars in revenue through time-proven sales management and marketing programs. I have first hand experience in tackling an array of business challenges and then developing step-by-step action plans that generate sustainability and profitability.- Edwin Dearborn
In this episode:
0:35 Who is Edwin Dearborn
1:50 How I help doctors get more patients in the front door
3:50 How Linkedin & Twitter can can help with your marketing
5:00 Try this app for videos – Videolicious
6:30 How to create a great Video for your Practice
9:45 Online reviews are crucial for your practice
12:00 How to get your videos shared on Facebook
13:15 Real life Practice marketing strategies for a small to mid sized practice
14:30 Proactive vs Reactive Marketing
17:30 Be apart of the community
18:30 Grow your practice by 30%
21:45 Inspiration for Ideas
24:55 How to set up In clinic Demos
29:05 New opportunities for your Practice
For more information about Edwin Dearborn please visit edwindearborn.com
Edwin Dearborn's Las Vegas-based firm helped clients grow their brands and sales through live, face-to-face conferences, exhibitions and speaking engagements; the kind that Las Vegas is famous for hosting. But then the in-person conference industry imploded when Covid-19 reared it's ugly head. Rather than call it quits, Edwin and his partner launched a new consultancy that uses Zoom, Linkedin, and other digital platforms. Listen in as Dearborn explains to roving reporter Rotbart how quick-witted entrepreneurs can discover new oppoortunities in today's wacky and wonderful business environment.
What does it mean to be a Conscious Entrepreneur? Join us as Edwin shares his journey as a successful entrepreneur and provides an inside view on how you can make money by making a difference and become a Conscious Millionaire.
Discover how to become a Successful Entrepreneur. Edwin is the author of the Amazon bestseller, Power Branding Secrets. His books shows how to build brand awareness and attract more customers. He was hailed by The Orange County Register as a “marketing expert” and has appeared in numerous nationally syndicated media outlets.
They lied to us, making us believe that as entrepreneurs we should be hustling and grinding constantly if we want to become successful. But is it success if it comes at the expense of our health? Can we have great health while pursuing wealth? Is it one or the other? This episode examines how we can navigate our health goals while still pursuing financial freedom.Here are three reasons why you should listen to the full episode: Learn to navigate your health goals while pursuing your financial goals. Find out how to be intentional about taking care of your health. To learn practical steps to making better nutritional decisions. Episode HighlightsTaking care of our own health is important Culture has contributed to the way we live our lives without rest. Stress plays a huge role in our ability to be healthy. We need to find a way to prioritize our bodies and our needs. How is a lack of proper nutrition manifesting itself amongst entrepreneurs? Eating nothing during the week and then binging on weekends. It looks different for everyone When we don’t have proper nutrition, we are not going to be mentally sharp as we could be. Lot of emotional overeating. We can cut through the informational overwhelm by focusing on the basics. What does health have to do with financial freedom? We are not going to be our best selves if we are unhealthy We cannot reach our financial goals if we are unhealthy. Having habits in place reach far beyond heath goals3 Powerful Quotes from This Episode“We cannot give to anyone or anything from a state of depletion.”“Taking care of our nutrition is important...for all the many relationships we are currently juggling.” “If we can allow our nutrition to not be another stressful thing to worry about then we can find a way for our nutrition to support the busy lives we live.” About Kate Lyman Kate is a nutrition coach, founder of "Kate Lyman Nutrition," wife, traveler, and lover of outdoors. Kate helps committed clients make a transformational change using a flexible nutrition approach and creating sustainable healthy habits using evidence-based methods. Have specific questions? You can reach out to Kate Facebook and on her website and check out her FREE MEAL PREP COOKBOOK.Enjoy this Podcast?Post a review and share it! If you enjoyed tuning into this podcast, then do not hesitate to write a review. You can also share this with your family and friends, colleagues and fellow business owners, so they can feel empowered and encouraged to pursue their business.Have any questions? You can contact me through email (henekawatkisporter@gmail.com) or find me on Facebook, YouTube, Twitter, Instagram, and LinkedIn. Thanks for listening!For more updates and episodes, visit my website. You may also tune in on Apple Podcasts, Google Podcasts, Stitcher, and Spotify. Some episodes are also available on YouTubeBefore you go, I have something I want to share with you to make your social media management easier. It is way less time-consuming than anything else you will ever try. You will be able to improve your team and clients' collaboration and productivity. I am talking about eClincher. You can finally get around to doing that project you've always wanted to work on. Signup for a free 14-day trial using my affiliate link. Whether you are an SME, Agency or Enterprise, eClincher is for you. Sign up today.Stay inspired,Heneka
Many dentists are missing a big opportunity by not using their patient database, and influencers within their market, to attract more referrals. Tune in and learn how you can generate many more referrals, work with influencers, and create engaging content.
Video Marketing Experts St. Louis | Video Marketing Agency and Services
Learn about Video Marketing with our special guest, Edwin Dearborn. http://www.edwindearborn.com/contact/
Edwin has now teamed up with Response Targeted Marketing in St. Louis, Missouri to offer video marketing services right here in St. Louis, MO. http://responsetargetedmarketing.com/
Edwin Deaborn has been offering video marketing services across the USA and Europe for years. He is considered to be a video marketing expert, showing small businesses how to leverage video marketing strategies to build their brand and attract more new customers.
More businesses and entrepreneurs are turning to video marketing to convey their message. Video marketing is captivating, compelling and engaging. Video marketing is key to improved lead generation and higher response rates.
Using a team to develop your videos is a way to ensure success. You can use members of an organization, or your family and friends instead of just your coworkers. Anyone who contributes should be given due credit, even if their input was minimal.
A popularly searched subject online these days involves how-to’s. If you develop a tutorial, you will attract individuals wanting to study that subject, which represents a built-in niche audience for your product or service. When they realize you are an expert, they will surely be interested in additional offerings.
Video marketing allows you to achieve a world-broad audience. You will not be limited to just those that live locally. Internet videos can be viewed by people every over the world. Everything you’ve learned here should help you start planning and executing an effective video marketing campaign.
Subscribe to our YouTube channel
Video Marketing Experts St. Louis | Video Marketing Agency and Services
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Edwin has been featured in Entrepreneur, Social Media Today, The Orange County Register, and other national media outlets. Edwin was formally educated in marketing and public relations in Hollywood, CA in the 1990s and has since coached thousands of CEOs and business leaders in the United States and Europe. Edwin is the author of, Power Branding Secrets and Three Degrees of Separation.
About This Episode:
The Orange County Register featured Edwin Dearborn as a true ""Marketing Expert"". Edwin has also been featured in Entrepreneur, CBS MoneyWatch, Social Media Today, and other national media outlets. Edwin has appeared as a keynote speaker for Sony and the American Marketing Association.
Edwin is a veteran C-level executive, having been a CEO of a large non-profit organization in Orange County, CA for over 18 years. As a CEO, he was personally responsible for overseeing the planning and management of his 100 person staff.
Find out more about Edwin at:
LinkedIn - https://www.linkedin.com/in/edwindear...
Growth Driven Podcast - https://podcasts.apple.com/us/podcast...
In this episode of The Tyler Wagner Show with Edwn Dearborn shares Business And Marketing Insight @Edwin Dearborn
Growth Driven with Edwin Dearborn is a show about CEO’s, CMOs, business owners, and entrepreneurs and the stories of their success in business.
It's an insider’s look into the minds and strategies of the most interesting business leaders on the planet.
Host Edwin Dearborn decodes their stories, secrets, and skill sets to help you transform their wisdom into practical strategies and tactics that you can use to drive growth in your sales and profits.
Each episode, Edwin interviews successful business leaders from a vast array of expertises and disciplines. Growth Driven will elevate your mindset, help you to develop practical business strategies, as well as know how to drive growth for your brand.
The show will be shared on YouTube, multiple podcast providers, as well as shared to tens of thousands of followers on social media and email.
This episode is brought to you by Authors Unite.
Authors Unite provides you with all the resources you need to become a successful author. You can learn more about Authors Unite here: https://authorsunite.com/
Thank you for listening to The Tyler Wagner Show!
Make sure to subscribe so you don’t miss out on my future videos.
=================
Check Out Edwin's Social Media
https://www.youtube.com/c/edwindearborn
https://www.instagram.com/edwindear/?...
https://www.linkedin.com/in/edwindear...
https://twitter.com/edwindearborn
On this episode of the Market Your Business Like A Pro podcast, host Ken Countess welcomes Edwin Dearborn.
Ken and Edwin discuss how to generate leads and new customers from social media.
Edwin has been referred to as a marketing expert by the Orange County Register and has been featured in Entrepreneur, Social Media Today and other national media outlets.
He helps companies attract a steady stream of ideal clientele so that they can reach their goals.
He's the bestselling author of Power Branding Secrets and helps entrepreneurs, start-ups and other small business catapult their brand's awareness and generate more leads.
Find more episodes and other marketing resources at http://www.TheCountessGroup.com
Wine Marketing Strategy | Content Marketing Plan for Wine Brands
My free eBook - https://brandedshareables.com/best-re...
Connect with me on LinkedIn: https://www.linkedin.com/in/edwindear...
Looking for a CMO? https://virtualcmo.expert/
One of the most powerful methods to forward your wine marketing strategy is the use of modern inbound marketing. Factually any wine brand can take advantage of it with minimal investment.
How much does it cost to place an ad in Wine Enthusiast, versus creating content and distributing it through your email and social media? The only time involved with the latter is the man-hours, but once created, those networks will remain in place for a long time. And according to a recent Hubspot report that surveyed 900+ professionals, 89% of businesses are either maintaining or increasing their inbound marketing budgets.
What you can do to better market and sell wine:
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Use video as branded content to forward your wine marketing strategy. Branded content, such as video presentations, insight into how to pair wine with food, interviews with wine experts, and showcasing popular vineyards, are just some of the ideas of promoting wise through content and social media.
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Blog more. If your winery had a special event, write a quick paragraph that covers it. Got sheep grazing in the spring vineyards? Explain how it’s part of your practice and post pictures of the baby sheep. Everyone loves baby animal pics. Is there an exciting new variety being released? Interview the winemaker, and express his passion for it.
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Use paid social media advertising, such as Facebook. Don’t simply post links to your bottles of wine for sale. In fact, promoting your product on social network should be a low priority. Use them to listen to your customers, and interact with them. Show them there’s a face behind the company. This fosters trust and increased loyalty. Post a picture of your last wine club event and tag your wine club members. Their friends and family will see that, and it furthers your brand recognition.
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Monitor your brand. You have a world of wine bloggers, forums, and niche social communities talking about your brand. Visit their site, and comment on their review. Join the forum and do the same.
Contact Edwin at 714-300-9566 or visit https://www.vtouchstudio.com
If it were five years in the future, would you be reading this article or would you be watching it? As online video continues its inimitable rise, it's an interesting question to ponder.
By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled. Leafing through a swathe of statistics on the subject, I'm hard pressed to find any indicator that doesn't suggest rapid growth.
With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.
Video is the future of content marketing. That is, if it's not the here and now. Various studies show more than half of companies are already making use of the medium – a figure that's predicted to rise as more and more realize the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It's not difficult to see why.
When it comes to potential reach, video is peerless. YouTube receives more than one billion unique visitors every month – that's more than any other channel, apart from Facebook. One in three Britons view at least one online video a week – that's a weekly audience of more than 20 million people in the UK alone. Video can give you access to all this. Video done well can give you a slice of it. What other form of content can do the same?
VTouch Studio are professional video content marketing creators to help you with your:
- YouTube video content
- Video content marketing strategy
- Lead gen and sales funnel systems using video content
- Branding strategies with video content
Please subscribe to my YouTube channel
Contact Edwin at 714-300-9566 or visit https://www.vtouchstudio.com
Edwin Dearborn joins Dr. Laskin to discuss the three R's of business growth: Referrals, Reactivation & Reviews.
In this free-flowing conversation from the Smart Real Estate Coach podcast, Chris chats with Edwin Dearborn, a for-hire Marketing Officer and Founder of the 10X Media Group of Las Vegas. Together, Chris and Edwin discuss the number 1 source of business you are NOT doing right now, a lead source you could add tomorrow to start racking up new business, and what does “Authority” really mean?
4 Social Media Mistakes YOU Are Making | And How To Avoid Them
Get my free ebook: https://brandedshareables.com/best-re...
I spoke with a client of mine yesterday who has failed to see results from her social media activity after 8 years.
The challenges are not unique to her but are what I find in 95% of the professionals I encounter in business. This is not a critique of her activities only, as I could unearth the exact same omissions in 95% of those who are reading this post right now.
The challenges break down to FOUR core principles:
- Winning Attitude
- Publishing Content That Matters
- Continuity
- Scaling With Teams & Technology
Winning Attitude
“I hate social media.”, “I hate being on video.”, “Social media can be so negative.”
When I hear comments like this, I know that nothing I teach will matter. A negative attitude kills all else. A positive attitude is the soil from which massive success grows.
“The pessimist sees the difficulty in every opportunity; the optimist sees the opportunity in every difficulty“. – Winston Churchill
If you see the difficulty, you will create it. If you see an opportunity, you will create it. Simple.
If you can’t develop a positive attitude, how do you expect to be “social” on social media?
Social media is a massive opportunity. When you see it for yourself.
Publishing Content That Matters
This is a key part of this: “That Matters”.
If you’re publishing content because you “have to” or “Because it's what you're supposed to, I guess…”, this lackadaisical attitude will come across in every piece of content you create and post.
Your content won’t resonate with anyone. It will be bland and unworthy of following and sharing. Bland doesn’t succeed in social media.
One must have a deep understanding of what matters to oneself, as well as what matters to whom you are attempting to connect with and influence.
When you create content that demonstrates that you give a shit, then people will begin to take notice.
Continuity
Continuity is defined as, “the fact of something continuing for a long period of time without being changed or stopped.”
Brand building on social media requires continuity.
Brands that don’t appreciate the fact that it requires continuity to build awareness and trust simply do not understand the principles of branding, audiences, and how the mind works.
Scaling With Teams & Technology
Sooner or later, you have to leverage the work of teams and technology to scale your brand’s presence. Whether you hire a marketing agency or a virtual assistant, you will need to scale if you want to obtain your big, ambitious goals.
Doing it all yourself is nuts if you possess big dreams.
Sure, do it all yourself at the start. But not for 8 years.
The Core Principals of Business Growth | Transformational Growth
https://brandedshareables.com/10-core...
The Importance of Principles for Business And Financial Success | Transformational Growth
Principle (noun)
- A fundamental truth or proposition that serves as the foundation for a system of belief or behavior or for a chain of reasoning.
- A basic idea or rule that explains or controls how something happens or works.
- Derived from Latin, principium (that which is first).
Our understanding and abilities to succeed are largely shaped by the core principles which we have taught, sought after, articulated, and accepted.
Principles recognize what is truly fundamental and pragmatic. They help us apply truth to existing, new, or completely unknown situations. Solid principles greatly assist us in all aspects of life. Principles provide the foundation for all other conclusions we reach.
Thus, they are abundantly important. We should not take the vitalness of having, teaching, and applying principles to all aspects of our lives.
Not all principles, however, are correct. They must be reviewed and even debated to ensure that they are still applicable and fundamental to our survival and growth. By accepting a flawed set of principles, we will reach flawed conclusions.
Yet, having no principles to guide us will leave us vulnerable to being swayed by popular opinion—unable to make consistent or wise decisions, especially in the face of new difficulties or questions.
Unfortunately, as important as they are, many individuals often do not take much care in forming our guiding principles. But it is essential that we build a set of principles that are solid and true, in every aspect of life.
10 Core Principles | Transformational Growth
One: The money is in the list. Grow your list and followers as the core of all your marketing endeavors.
Two: The size of your list and followers directly influences the size of your revenue. Of course, it should be built with those who are interested in your message, products, services, and/or content.
Three: Within your list and followers are influencers. Become creative and energetic in how to directly partner with and influence your influencers.
Four: The fortune is in the follow-up. Omnipresence is a key element in how you follow up with customers, sales leads, followers, and visitors.
Five: Good service is no longer acceptable. Your service must render remarkable experiences. Remarkable experiences turn into positive, online reviews and robust referrals.
Six: Impactful communication is a Super Power. Become an Articulate Beast.
Seven: Content is King. Distribution is Queen. Engagement is the Throne. Stories are a powerful tool. The story that’s behind the products you sell is much more valuable to your customers than the actual price.
Eight: Content Marketing is the new PR. You must become your own media agency to attract the attention you desire.
Nine: Joint Ventures and co-branding are your force multipliers. Forming powerful alliances in this way can reduce the time and resources required to build your business and financial empire.
Ten: Frequency and consistency are omnipotent. Where there is discipline and consistency in branding, marketing, advertising, and public relations, there is growth.
Bonus Core Principle
Bonus: Finance Your Growth First. Establish your “10X Expansion Fund”
How To Increase Referrals: 4 Different Types That Increase Sales
https://brandedshareables.com/best-re...
While multiple marketing and advertising strategies can bring you more clients, referrals from existing clients, followers, and partners will always furnish Dream Clients.
Multiple statistics and in-depth studies from several, reputable sources about the transformative power of referrals arrive at similar, proven conclusions: referrals spend more money and stay with you as clients for a longer amount of time; they become your best referral sources, often leaving the best 5-star reviews on Yelp and Google.
Moreover, they become your biggest advocates and influencers on social media where billions of people communicate on any given day. Your existing clients and contacts have the power to introduce you to those billions.
Referrals truly are Willy Wonka’s Golden Ticket in business development: pure, absolute gold.
Four Levels of Referrals That We Will Discuss
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Soft Referrals - This is a mention of your brand on social media or a positive review posted on Google, Yelp, Facebook, etc. They are not directly telling any specific person to choose you, but many of these help online searchers to choose you over others.
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Direct Referrals - This is an individual directly telling another to call you, show up to your store, or purchase from you.
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Influencer Referrals - This is an influencer who in some way works with you or partners with you to send their followers and connections in your direction as a preferred brand.
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Partnership (Joint Venture) Referrals - This is a formalized business-marketing agreement between two or more brands, often called “Co-Branding”. The purpose is to work together as non-competitors to serve and sell to similar audiences.
How To Increase Referrals: 4 Different Types That Increase Sales
How To Generate Referrals From Existing Clients
https://brandedshareables.com/best-re...
- Be amazing.
If you work hard to cultivate a strong reputation by overdelivering, adding value, and providing a friendly service, then referrals will naturally come to you. No one wants to refer a mediocre company, so make sure you’re awesome. You might like to further establish your reputation by encouraging clients to leave online reviews or provide testimonials and case studies for your website.
- Create referral collateral.
Build out specific marketing and sales collateral – emails, one-sheets, social media graphics, infographics, presentations – that can be used to answer referral questions and get a prospect over the line.
- Let your customers talk about you.
Become a case study: interview your client about their success for your website. You can create a written testimonial or – for best results – shoot a short video.
Review your services online: 92% of customers read online reviews, and they’re vitally important in the decision-making process (according to Vendasta), so getting positive reviews on trusted websites is a great way to improve trust.
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Making Big Money In Real Estate with Chris Prefontaine
https://smartrealestatecoach.com/
Chris is passionate about continuing education and helping others grow their real estate investing business to its full potential. This compelled him to begin sharing his strategies and insight with others who want to build wealth outside their core business. Chris has coached more than 30,000 people throughout the U.S. and Canada during the last 17 years.
Chris Prefontaine is the best-selling author of 2017’s "Real Estate On Your Terms" and 2019’s "The New Rules of Real Estate Investing." A real estate investor with over 29 years of experience in the field, Chris is the founder of Smart Real Estate Coach and host of the Smart Real Estate Coach Podcast. He lives in Newport, Rhode Island with his wife, Kim, and their family. Chris operates the family business with his son, Nick, his daughter, Kayla, his son-in-law, Zach, and an amazing team.
Chris has been a big advocate of constant education. He and his team of mentors, coaches, consults, and Associates around the country are doing exactly what we do in their day-to-day buying and selling a business, so we’re in the trenches every single week. Between our existing Associates around the country and our own deals, we’re still doing 10-15 properties every month and control, as of now, over $30 million of real estate with little to no money down.
How to Find New Customers and Increase Sales
Article: https://www.linkedin.com/pulse/three-rs-your-best-source-new-customers-higher-profits-edwin-dearborn/
What We Did To Increase Sales by 250% In One Year
https://virtualcmo.expert/
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Formed a Partnership. She is the CEO, I am the CMO. Later on, we added a CXO.
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Develop a comprehensive, written marketing strategy.
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Conduct our weekly meeting for sales. This was to understand where new sales were coming from, as well as ensuring we followed up with new leads.
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Build our presence on LinkedIn, targeting very specific professionals.
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Build our email list on a continual basis.
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Send FAQ-type content to our email list on a weekly basis. Post this content on social as well.
7.Create branded content featuring appropriate quotes from famous people. Check out - https://brandedshareables.com/
- Reinvest money into marketing systems, such as automation technology and Virtual Assistants to do our social media, cold emails to local businesses, website updates, Facebook Ads, etc.
Tony’s show has over 14,000,000 Listeners.
The Tony DUrso Show is the #1 show on the VoiceAmerica Network.
Tony’s shows are also syndicated on Roku, Amazon Alexa & 14 AM/FM U.S. Radio Stations.
He is an Amazon bestseller, Elite Entrepreneurs.
Tony helps millions of entrepreneurs learn from the success of others.
He teaches The Vision Map™, the testament to his success.
How To Grow Your Authority As A Leader
My free eBook - https://brandedshareables.com/best-referral-marketing-book/
Ultimately, all leadership is about influence. It’s the single most important factor in your impact.
The best way to grow your authority is to author valuable, influential content for your audience. Being an author is not limited to books, as I discuss in this podcast.
People usually define leadership in various different ways, but if there’s something upon which everybody agrees, it’s definitely the fact that a leader should know how to influence. However, not every leader is born with this ability, and perhaps that’s what makes the difference between successful leaders and average ones.
You’re probably wondering what exactly gives leaders the ability to influence masses of people, and even though the answer to this question may seem redundant, the truth is that their ability to influence is given by their authority. There are several elements that make up a good leader, and most of them are based on authority. If you’re still skeptical, this article will definitely make you change your opinion.
Respect
Leaders are respected by their employees, who do their best to please their bosses. Whenever respect is lost, a leader’s authority decreases remarkably, also affecting his/her ability to influence. However, bear in mind that a true leader earns the respect of his employees instead of commanding it.
Clarity of message
Whenever a leader wants to influence his employees, he creates a very clear message so that it can be understood by everybody. There’s no use in trying to influence somebody through a very complicated speech. Besides, the most elegant way of influencing is by adopting a positive attitude. A good leader knows that these two elements are a guarantee for the success of his message, as long as they’re mixed.
Ability to motivate
A true leader influences by motivating his team members to give their best in order to improve the overall performance. Not all leaders master this skill, since it implies creating that drive for employees first, then for the mission, leaving themselves at last.
Ability to inspire
Believe it or not, there’s the main difference between inspiration and motivation. Inspiration lasts forever, while motivation is temporary and needs to be injected regularly. However, a good leader should know how to instill both.
Ability to strategize
Leaders cannot influence their employees with weak strategies. That’s why they must have the ability to create well-founded strategies that aren’t only clear, but also realistic. A good strategy is seen differently and has exactly what it takes to influence.
Ability to think of a plan B
Alternate plans are very important even after having decided upon a strategy since they make sure that no change or unexpected shift can cause losses of forwarding momentum. Whenever leaders come up with several alternate plans, their colleagues gain more trust and become easier to influence.
Reputation
It’s obvious that a reputed leader can influence people easier than an average one. A leader position must not be occupied by a good guy, but by someone who is renowned for his/her qualities and that has earned the respect of an entire community.
Resilience
Believe it or not, resilience is one of the most important elements that give leaders the ability to influence. They should be able to take it, give it leadership, influence, and find their way out of different situations, regardless of their difficulty. If a leader has no resilience, he/she runs the risk of being replaced in no time.
Persuasion
Persuasion is virtually the highest form of influence. True leaders are experts when it comes to persuading their employees, simply because they know that this element is based n
Maximize Your Social Influence with Neal Schaffer
Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies.
He also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries.
He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence.
Strategy And Resources: Nurturing Resources for Business Growth
According to the resource-based view of strategic management, a firm can gain a competitive advantage by gaining access to strategic resources. This begs the question of what a strategic resource is. When developing a firm's strategy, managers should understand the three basic strategic resources and how they can be used.
Human Resources: A firm's human resources are, quite simply, the employees that it has at its disposal.
Capital Resources: Capital resources are resources that a company uses in the production of goods such as factories and equipment.
Natural Resources: Natural resources are resources that naturally exist in the environment, such as oil, freshwater, minerals, or arable land.
Managing Resources: To be successful, firms must manage and balance all three strategic resources. It is not enough to have access to just one resource.
Micro Influencer Marketing Strategy for Small Business and Startups
A newer concept is known as micro-influencer marketing recently joined the social media scene. It’s the same concept as influencer marketing, but on a smaller scale: Brands partner with individuals with smaller followings on social media to promote products with authentic, visual posts instead of sponsored ads.
Marketing tactics are constantly moving forward, and influencer marketing is no longer a fringe tactic, only for specific industries. In fact, it's a well-adapted strategy that puts your company in front of a new audience and helps build trust for your brand. Searches for influencer marketing have grown by 1500% in the past four years—the growth is clear!
Working with influencers is part relationship management, part financial assessment, and part stringent organization and targeting.
Business Growth Strategy: 10 Core Principals and Template
According to the U.S. Small Business Association (SBA), about 20 percent of businesses fail before they turn one year old, 50 percent don’t reach five years, and 66 percent don’t reach ten years.
So, what’s the secret sauce behind those business-growth success stories where small startup owners are catapulted into the glamorous millionaire life?
Here are 10 Core Principals to Develop Your Template:
The money is in the list. Grow your list and followers as the core for all your marketing endeavors.
The size of your list directly influences the size of your revenue. Of course, it should be built with those who are interested in your message, products, services, and/or content.
Within your list are influencers. Use your list to directly influence your influencers.
The fortune is in the follow-up. Omnipresence is a key element in how you follow up with customers, sales leads, followers, and visitors.
Good service is no longer acceptable. Your service must render remarkable experiences. Remarkable experiences turn into positive, online reviews and referrals.
Impactful communication is a Super Power. Become an Articulate Beast.
Content is King. Distribution is Queen. Engagement is the Throne. Stories are a powerful tool. The story that’s behind the products you sell, is much more valuable to your customers, than the actual price.
Content Marketing is the new PR. You must become your own media agency to get the attention you desire.
Joint Ventures and co-branding are your force multipliers. Forming powerful alliances in this way can reduce the time and resources required to build your business and financial empire.
Frequency and consistency are omnipotent. These are the foundations for all success found in branding, marketing, advertising, and public relations.
Lomit Patel is the Senior Vice President of Growth at Together Labs (formerly IMVU), responsible for user acquisition, retention, and monetization. Before IMVU, Lomit managed growth at early-stage startups, including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple), and EarthLink. Lomit is a public speaker, author, advisor, Forbes Magazine, and recognized as a Mobile Hero by Liftoff.
Lomit's bestselling book, Lean AI, is part of Eric Ries' "The Lean Startup" series and published by O'Reilly.
Benefits of an Omnichannel Marketing Strategy for Small Business
https://virtualcmo.expert/
Omnichannel marketing implements marketing across multiple platforms, taking by the hand your consumers through their purchase journey, for a richer user experience – your website, email, apps, social media.
According to ClickZ, omnichannel marketing can deliver three times as much engagement as a single-channel plan.
The key is being able to keep a consistent and personalized voice, and understanding the needs and behaviors of your customers so they keep on coming to interact with your brand.
Omnichannel marketing helps place your message across all channels in a consistent and timely manner – be it mobile, online, or in-store – whatever is most convenient for your customers.
Every time a customer encounters your brand, they are offered a seamless and personalized customer experience. This leads to better brand visibility, which means greater customer loyalty.
When it comes to omnichannel marketing, consistency is indeed crucial. Evaluate where you are, where you want to go and understand that the future of retail is an integration of both online and in-store shopping, enhanced and customized for complete user experience across multiple channels through whichever method the customer prefers.
One Referral Can Change Your Entire Life
Purchase my eBook "Referology" for only $1.99 - https://www.amazon.com/dp/B098FB4294
In a world where we're buried in noise from email, social media, and technology, it is even more important to go back and focus on people, building trust and focusing on the individuals who will help us grow as we build meaningful connections.
The core methods of building a referral-based business will never change. They haven't changed in thousands of years. But the way we execute these methods is ever-changing.
Referrals are your most-beloved blind spot.
But when your pervasive blinders are removed, referrals become a pivotal change for substantially growing your business.
Absolutely, every business person loves referrals, and for all the obvious reasons. Yet, few can tell you how they could or would obtain more referrals at will, because turning on the “referral switch” is something most professionals in business do not understand how to do.
This important observation can lead to transformational growth for your brand.
"Most marketers and salespeople know—at least implicitly—that referrals are highly effective. They may not know that referrals drive some of the highest conversion rates among all marketing channels, but they know that getting them is important. Unfortunately, most don’t know the right way to go about getting those valuable referrals." - Forbes
With your mindset changed from “I love getting referrals” to “I have referral policies and processes in place to generate profitable levels of referrals on a consistent basis,” a substantial change will occur to your growth and profitability.
The more you effectively promote your brand to your existing clients and social followers who drive interest and traffic to your website and branded content, the more referrals and sales result.
Existing clients and contacts, when excited and engaged, will introduce you to your next round of “Dream Clients.”
Referology shows you have to dramatically increase your referrals!
Purchase my eBook "Referology" for only $1.99 - https://www.amazon.com/dp/B098FB4294
Since 2007, Dr. James Roman has used advanced marketing and sales strategies to grow his and his client’s practices.
After 11 years in private practice, he sold his successful practice in Atlanta, GA to move out west to Denver, CO, and start iVelocity Marketing. As the Founder and CEO of iVelocity, he grew his marketing agency 10X and was listed as the INC 500 list of fastest-growing agencies in the country.
After selling his agency for a 7 figure cash out, he coaches and trains private practices around the country on management and growth strategies.
Many practice owners suffer from having a rollercoaster for a business. One month, they are riding high and experiencing profits, and the next month, they struggle to even pay themselves.
At Optimal Growth, their purpose is to help business owners build a profitable business with long-term sustainability. We do this by helping them improve their sales flow and their communication which results in a greater ROI and profitability in their practices.
By creating a more natural and organic communication flow for their sales teams; these owners have a real business focused on constant and continual growth.
IS YOUR SUPERPOWER AN IMPORTANT ABILITY?
Yes, it is. If you are yet to recognize this, then please learn to appreciate yourself. Get to know what you are truly good at. The things you can do very well without much struggle. Basically, get to know your strengths.
Your superpower is the ability that makes you succeed in business, life, or in school. It is what enables you to outperform others in a game or exam. It is what you do best and is practically impossible to have someone do for you.
Looking around you, you will notice your friends also have their own unique abilities. These are their superpowers.
Being what makes you do something better than others, your superpower is an important ability. That is why you need to know it. After you know it, don’t just sit on it. Work it out and with continued practice, you will hone it like any other skill you have learned.
Kevin Knebl is the Most Recommended Business Speaker in the World among over 281,298 Business Speakers Worldwide (LinkedIn 2019).
https://kevinknebl.com/
Kevin has been speaking internationally for over 20 years on how to network effectively and establish connections that lead to mutually beneficial, long-term, win-win relationships.
He has trained hundreds of companies and tens of thousands of people on how to use effective interpersonal skills and Social Networking to accomplish a multitude of business purposes. With over 28,500 connections on LinkedIn, over 7500 friends and fans on Facebook, and over 16,500 followers on Twitter, Kevin walks his talk every day.
Kevin is an in-demand Speaker, Trainer, Executive Coach and McGraw-Hill published author. He is the co-author of The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking.
Kevin also has more individually, hand-written, client testimonials (1925+) on his LinkedIn profile than anyone else in the world!
John is the CEO of Evolve Systems Group. He is a serial entrepreneur who has created many products and services that are designed to empower business owners and entrepreneurs. Some of these ventures include: Evolve Global Publishing, Evolvepreneur.app, Evolvepreneur.club, EvolveYourBusiness, and Evolve Mobile.
John is regarded as a versatile and experienced entrepreneur with a solid background in Accounting, Banking, Business Management, Finance, Personal Development, IT, Software, and Strategic Marketing.
John is passionate about helping business owners become smarter and more strategic about their marketing efforts. He constantly pushes the envelope of what’s possible in this modern era and is widely regarded among his peers as very innovative and highly creative in his approach.
Great ideas are a dime a dozen. It's the actual execution that makes the difference.
No matter what industry you are in, a great strategy is THE key to success. But when you work for a growing business, it's quite likely you've experienced this phenomenon:
At the company's weekly brainstorming session, you propose a new strategy that is received with exceptional positivity. Your team excitedly discusses the idea, thinking synergistically and solving complex problems at every turn. After mulling over the new direction for an hour, it appears that the plan is foolproof, so everyone goes back to their respected offices both inspired and motivated to execute.
A month later, the whole plan has fallen apart. And it's absolutely devastating.
When you work for an evolving business, then you know - coming up with a great strategy is one thing, executing it is a whole other ball of wax. If you're like most CEOs, you probably rank "strategy execution" ahead of 80 other company concerns, including innovation, global security, and top-line growth, according to this Harvard Business Review study. And if your company is like three-quarters of the organizations in that same study, your team struggles or fails to execute your plans.
Increasing Productivity In Small Business: How To Tips on Getting More Done
https://virtualcmo.expert/
Leaders are always seeking to improve employee productivity (including their own). All too often, that quest goes no further than time management training provided by the HR department.
As legendary statistician and management consultant W. Edwards Deming argued in his book Out of the Crisis, 94% of most problems and possibilities for improvement belong to the system, not the individual.
Personal solutions can be useful, but the most effective antidote to low productivity and inefficiency must be implemented at the system level, not the individual level.
Making small changes to habits will drastically improve the levels of productivity and office efficiency in your business. This will allow you to get more quality work done in a shorter period of time as well as reduce the amount of time spent on unnecessary tasks.
A common problem for managers is having no clear, strong sense of whether their employees are high-performing or not.
Do your employees need an incentive to stay on track? Help them by offering goals that are achievable. Provide clear direction to supervisors and employees to help clarify expectations. This will help to increase their productivity, as they will have a clear focus and clear goals.
You should also designate the task to each assigned individual and ensure that they fully understand that they’re the ones responsible for their duties.
Holding your employees accountable for their tasks and goals means that they’ll put in extra effort and be more meticulous with their tasks.
Just like how we update our technologies, your employees need an upgrade as well — this will help them reach a higher level of productivity.
Learning is a continuous process, and providing your employees with seminars and training courses will improve their skill sets.
Introducing your employees to innovative solutions will also motivate them to be more creative while they work. Always remember, a motivated employee is a happy employee.
But it doesn’t mean that you need to spend a considerable amount of money just to give them the necessary training. You can always hire a speaker or trainer that would like to teach or motivate your employees.
Facebook has become shallow, slightly frenetic, and highly antagonistic. It’s why I personally deactivated from that addictive circus.
Perhaps related to the other two, I do find enjoyment and staying connected with friends, families, and colleagues via Social Media.
But I don’t want it to be the primary – and certainly not the only – vehicle to utilize.
I love getting page views, likes, and comments. The feeling of instant gratification or the “hit” you get when you receive real-time feedback is powerful.
Being mindful of something that can also take away and erode that happiness or fulfillment is important though. It’s a balance.
A seasoned businessman, Chris shared the stage with US Presidential candidates, nationally known television news anchors, best-selling authors, and professional athletes.
Chris speaks about how to lead better and sell more by gaining trust, respect, admiration, and loyalty from those they work with!
Ivan Anz is an Inc. 500 International Serial Entrepreneur with businesses in more than 10 countries. Among them is PhilanthroInvestors, Inc., the licensing and advisory firm he founded in 2019 to combine traditional venture capital financing with philanthropic principles, achieving social impact while returning profits for its Philanthroinvestors®
What is a PhilanthroInvestor?
“A Philanthroinvestor is someone who invests money and time, engaging emotionally to promote human welfare while earning a financial return.”
We combine traditional venture capital financing tools with philanthropic principles to achieve social impact, by secure, meaningful and profitable investments that not only bring capital but also change people’s lives.
There are four levels of referrals to get new clients:
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Soft Referrals - This a mention of your brand on social media or a positive review posted on Google, Yelp, Facebook, etc. They are not directly telling any specific person to choose you, but many of these help online searchers to choose you over others.
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Direct Referrals - This is an individual directly telling another to call you, show up to your store, or purchase from you.
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Influencer Referrals - This is an influencer who in some way works with you or partners with you to send their followers and connections in your direction as a preferred brand.
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Partnership (Joint Venture) Referrals - This is a formalized business-marketing agreement between two or more brands, often called “Co-Branding”. The purpose is to work together as non-competitors to serve and sell to similar audiences.
If you have clients, you have a business. If you are getting more clients this year than you did last year, you have a growing business.
We can talk about management and productivity and growth until we're blue in the face, but at the end of the day, everything comes down to your ability to land clients.
There are a lot of short-term ways to land a client or two here or there, but if you want long-term success, you need to prioritize a long-term strategy.
The following strategies are great ways to build a recurring leads channel that will bring in new leads month after month after month.
- Strategic Partnerships & Joint Ventures
- Email List Building
- Search Engine Optimization (SEO)
- Paid Advertising
To achieve exceptional content marketing results you have to say something worth listening to. To be sticky, your content needs to be provocative. That means you need content that is useful, valuable, and interesting to your target audience. And it must be easy to find at the exact moment someone is looking for it.
Janette Lonsdale is a content strategist, journalist, and communications expert.
She brings clients more than 20-years of experience in the media industry and a suite of skills honed on national magazines and agency side corporate public relations and communications.
Content is King because it’s your golden ticket to engaging with customers. The most effective content not only attracts visitors, but it helps you convert and nurture those folks through the sales funnel.
Most B2B marketers understand the importance of creating engaging content but many struggle to succeed at producing it. Why? There are three key factors that contribute to this problem. We already talked about the first two: buyer insight and measurement. The third is the lack of an efficient content production operation.
Creating compelling content – the kind that converts – is a product of good insight into the customer and then an equally good process for making sure that the content comes to life in the form of a video, webinar, blog, case study, or white paper. The process often becomes bogged down in this phase because most companies don’t have content development operations.
What are the best tips for writing a book?
Maybe you have a book idea, and you’re thinking it would make a great book.
The problem? You’ve never written a book before. And with all the information out there on the steps to writing a book, you’re feeling a bit overwhelmed.
Here are some tips to address the overwhelm.
Who Should Write a Book?
Anyone who wants to. Even you.
No, you don’t have to be a grammar geek. You probably know someone who fancies himself or herself as an editor. Buy them a couple of pocket protectors and a box of red pencils. Then, flatter them with the lie that you respect their opinions. Buy them dinner and convince them that you’ll take their advice if they’d be so kind to offer it.
You won’t of course. You’ll become so attached to your “baby” that you will treat anyone who would deign to revise your uniquely inspired writing with the same contempt as you would a person who says your mother should grow a mustache.
Learn what you can from their advice and keep going.
“Real” writers will tell you this advice is crazy but don’t worry about grammar. Writing is an art. I could train a duck to use proper punctuation.
In the beginning, focus on the substance, not the form. Begin to write, then continue.
Influencers come in many sizes. Learn how to spot them as well as how to effectively collaborate with them.
"Content Marketing Is The New PR" - Forbes
In the words of marketing guru David Meerman Scott, "You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free."
The same logic applies to public relations firms. Companies that previously only specialized in PR and advertising are now turning to content marketing to get the word out to earn attention.
Howard Farran, DDS, MBA, the founder and owner of Dentaltown.com and Dentaltown magazine, has practiced dentistry at Today’s Dental in the Phoenix metro area for more than 30 years. In 2017, Incisal Edge magazine ranked him among the 32 most influential people in dentistry.
Dr. Farran has lectured internationally on the business of dentistry since 1990, captivating audiences with his blunt, humorous, and practical insights into the industry’s most controversial subjects. His genuine passion for helping dentists provide faster, easier, higher-quality, and lower-cost dentistry to their patients is what drives him to this day.
In 1999, Dr. Farran released the timeless “Your 30-Day Dental MBA” series, which is available on YouTube and iTunes. Since then, he has released massive amounts of distinguished content, including:
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His monthly “Howard Speaks” column in Dentaltown magazine
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The 11-part online CE course “The Virtues of Profitable Dentistry"
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His world-renowned podcast series Dentistry Uncensored with Howard Farran, which has released more than 1,500 episodes and has been downloaded more than 8 million times. Dentistry Uncensored’s guests include dental professionals from around the world, including top-tier specialists, dentists fresh out of school, CEOs of the world’s largest dental companies, and experts in marketing, finance, practice management, and more.
Dr. Farran reaches hundreds of thousands of dentists from around the world every day.
His ever-expanding presence across social media platforms includes 300,000 Facebook followers, 25,000 Twitter followers, and 35,000 LinkedIn followers, not to mention the 250,000 registered members on Dentaltown.com.
To understand The Dream 100 Strategy, you first have to understand that there are two types of ideal clients:
- Great clients
- Dream clients
You’ll always have many more “great clients” than “dream clients” – but the dream clients will make up 60%–80% of your revenue. It’s the 80/20 rule in action: “80% of your results come from only 20% of your clients.” The Dream 100 Sales Strategy (originated by the late Chet Holmes) is a balance of attracting both great and dream clients.
Chet Holmes says:
The goal of the Dream 100 is to take your ideal buyers from “I’ve never heard of this company” to “What is this company I keep hearing about?” to “I think I’ve heard of that company” to “Yes, I’ve heard of that company” to “Yes, I do business with that company.”
Holmes went on to develop The Dream 100 Sales Strategy, a more affordable and effective way to land dream clients. The strategy consists of seven essential steps
Deep within your database and social followers are individuals that we call nano-influencers (1K to 10k followers) and micro-influencers (10k to 100k followers).
Although traditional advertising methods are still useful, small businesses can also turn to influencer marketing to attract new customers. Influencer marketing for a small business involves enlisting the aid of social media personalities and industry experts who are willing to promote your product or service.
Social media influencers tend to have loyal followings, so they’re uniquely capable of pitching your small business to a larger audience. The potential results of influencer marketing include increased brand awareness, more sales, and a boost in audience trust.
I can show you how we successfully engage them, get them to share your brand, and thus grow your referrals to higher levels.
I can show you how you can influence the influencers!
- No Marketing & Sales Strategy
Planning may be tedious, but without a solid plan for your business that includes business idea research and market potential, you will be operating in the dark. The most important plans to consider include a business plan, a financial plan, and a marketing plan.
- No Use of Lists of Past Clients and Leads
One vital part of any successful marketing campaign is understanding who your ideal customer is. It's not enough to create a marketing budget and try a little bit of everything. You need to do market research to identify who you are trying to reach, where you can find them, and how they will react to your marketing activities.
- Weak Follow Up With Leads, Lists, and Followers
Marketing can take many forms from word of mouth referrals to traditional advertising, to Internet marketing. There aren't any set rules when it comes to marketing; the best type of marketing for you depends on your business and your target audience. The mistake is assuming you don't need to market and that business will come to you.
- Inadequate Budget For Growth
Some small business owners who don't overspend fall on the other end of the spectrum and refuse to spend much of anything. While there are certainly ways to start and grow a business with limited funds, going too far and not investing any kind of capital in your business can severely limit your potential for success.
- Lack of Use of Analytics and Metrics
As small business owners, technology can provide new opportunities, help us do our work more efficiently and even help us save money. New technology may be intimidating and require time to learn and understand, but an unwillingness to adapt to technological advances can hurt your business in the short- and long- term.
Quality Business Connections
The most important benefit of LinkedIn is the fact that it is populated almost entirely by forward-thinking professionals such as yourself who are also looking for ways to grow their businesses. This creates a unique culture of individuals who, in representing their respective companies, make business easier for everybody.
Lead Generation
LinkedIn opens the doors for networking and a flood of potential clients.
Book Review: "The Star Principle" by Richard Koch
Richard Koch has made over $100 million from spotting 'Star' businesses. In his new book, he shares the secrets of his success - and shows how you too can identify and enrich yourself from 'Stars'.
Star businesses are ventures operating in a high-growth sector - and are the leaders in their niche of the market. Stars are rare. But with the help of this book and a little patience, you can find one, or create one yourself.
THE STAR PRINCIPLE is a vital book for any budding entrepreneur or investor (of grand or modest means). It is also invaluable for any ambitious employee who realizes the benefits of working for a Star venture - real responsibility, fast personal development, better pay, great bonuses, and valuable share options.
Richard Koch is the author of The 80/20 Principle, which has sold more than a million copies and been published in approximately forty languages. He is also a successful entrepreneur and investor whose ventures have included Filofax, Plymouth Gin, Belgo restaurants, and Betfair, the world's largest betting exchange. He was formerly a partner of Bain & Company and co-founder of LEK Consulting. He has written more than twenty acclaimed books on business and ideas.
Bill is the author of the bestselling books Don’t Keep Me a Secret, Get More Referrals Now, Beyond Referrals, and his popular new release – Radical Relevance.
Bill has also been featured in many publications and programs, including Wall Street Journal, ABC Business Report, and more.
Your prospects and clients are bombarded with messages from all directions.
You must hit the bullseye in their brain with messaging that is radically relevant to grab their attention and critically compelling to move them to take meaningful action.
Due to a number of factors all coming together over a short period of time through my study, my spirituality, my own contemplation, what's happening in the world. I've been looking at like for me, what really brings me joy? What's really important to me.
There are two evergreen maxims in marketing & sales which are eternal:
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The money is in the list.
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The fortune is in the follow-up.
While technology and systems have evolved since I began in marketing & sales in 1981, these maxims still hold true today.
Yet, when I look into businesses that struggle to grow or obtain their ambitious goals, what do I discover?
A lack of lists, very little or no follow-up, and sparse use of technology to accomplish both.
Building Team and Client Loyalty with Lisa Copeland
A dental hygienist of 30 + years, Lisa knows the business of dentistry!
By combining a professional speaking career with clinical practice expertise, Lisa brings a unique perspective to diverse business cultures around the world.
As a global speaker, business consultant, workshop facilitator, corporate coach/educator, speaking coach, and highly skilled dental hygienist, her dynamic presentation style motivates audiences to take action.
She has presented a wide range of topics to audiences throughout the world.
Her diverse career path focuses on: Communicate With Influence consulting, dental practice team management, and corporate team education.
The Importance of Brand Awareness for Small Business
Ambiguity is a Brand Killer
Brand awareness plays an important role in the consumer's purchasing decision-making process. Strong brand awareness can be a predictor of brand success. Brand awareness is strengthened by its brand-related associations such as the consumers’ evaluation of the brand and their perceived quality of the brand.
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions.
As brands are competing in a highly globalized market, brand awareness is a key indicator of a brand's competitive advantage.
6 WAYS SMALL BUSINESSES CAN BUILD BRAND AWARENESS
As a small business, building brand awareness is a crucial part of your marketing strategy. It’s likely you don’t have the capacity or budget for large-scale advertising efforts or campaigns. The best way to gain momentum as a small business is to get your name out there as much as possible and create brand evangelists by providing an excellent customer experience.
There are a number of different ways to build brand awareness for your business – here are 6 of our favorites.
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GET SOCIAL
One of the easiest ways to build brand awareness is to be on social media – and to actually be social! Just having a Facebook page for your business isn’t enough; you have to post creative and engaging content that makes people want to interact with your business. This could be in the form of blogs, videos, or even contests that encourage your fans to participate. -
ASK FOR REVIEWS
Reviews are an integral part of most buying processes now. Over 90% of consumers read reviews at least occasionally before making a buying decision and 7 out of 10 consumers will leave a review for a business if they are asked. (BrightLocal). By building up the number of positive reviews you have, you can build your reputation in the eyes of your consumers (with the added benefit of boosting your SEO). -
CREATE CONTENT
Creating content is a great way to educate people about your business and drive more traffic to your website. By creating content that is relevant and engaging, you are also creating something that people can easily share via social media or email. This allows even more people to read your posts, and gets your name in front of an audience you might not have tapped otherwise. -
LOCAL PARTICIPATION
Be everywhere in your community. If your town or city is having a festival, sign up to have a booth! Partnering with local charities or sports teams is another great way to get your name out there in places that people will see and remember. -
EVERYONE LOVES FREE STUFF
What better way to get your brand out there than literally putting it into people’s hands? Invest in some koozies or pens to hand out with your logo or information on them! This gives you the opportunity to have your brand in the homes of everyone you interact with. -
PROVIDE OUTSTANDING CUSTOMER SERVICE
All your efforts may mean nothing if you’re not providing great customer service in the end. Brand evangelists are created by people interacting with and loving your brand – so much that they want to share it with the world. When it comes to customer service, treat your customers better than you would expect to be treated. Customers who are treated with respect and get their issues resolved are likely to share their experiences with others. There is nothing quite as powerful as word-of-mouth advertising when it comes to building your brand.
Positive Content Is A Winning Strategy
Positive content gets results.
People are more likely to be inclined to listen to a brand if they like them.
Positive emotions can be a very powerful driver for certain people.
A Simple Content Marketing Strategy Template for Small Business
Strategy is all about setting aside the time to plan, concoct and cull ideas, and importantly, ensure your content marketing efforts align with your core business goals. What you’re doing is creating a roadmap into the future.
Setting Content Marketing Goals
That starts with revisiting your company’s overall goals and objectives, as well as your more specific marketing goals. If you don’t have any marketing objectives, that’s okay, but you’ll need to spend some time setting some goals before you go any further.
This is vital because if you aren’t clear on your business and marketing goals, you won’t be able to assess the efficacy of your content marketing strategy.
How To Build And Scale A Marketing Team
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Hire only those who are fully committed to the brand and processes.
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Build processes and systems which are proven. Constantly test.
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Know your data and numbers. Manage by KPIs.
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Be willing to move at the pace of technology and audiences. Both change often and rapidly.
If You Lack Money or Opportunity, This One Action Will Change Everything
As we’ve all experienced, sales prospecting essentially boils down to two things: numbers and time.
And those two things often go hand-in-hand — while we (and our team) are racing to hit quota against that clock. But we can save time and maximize our numbers by investing in the right processes, activities, and skills.
The truth is, sales is changing — quickly. As sales conversations grow even more buyer-focused, sales reps have begun developing their hacks, techniques, and processes for prospecting.
The BEST Content Marketing Strategy for Small Business and Startups
The Purpose of your content marketing strategy should be to help your brand “go the extra mile” in serving your clientele and communities.
The expression, “go the extra mile” is defined as To go beyond what is necessary or expected in order to please someone, achieve something, or get something done correctly.
The origins of this expression can be traced back to the New Testament (Matthew 5:41), “And whosoever shall compel thee to go a mile, go with him twice.”
Omnipresence Is Omnipotent
Unless people know who you are, no one will pay attention to what you represent. You have to get people to know you which means that you have to get attention.
The more attention you get, the more places you will be; the more people you are with, the more you can be everywhere.
Show me one great company that has not accomplished omnipresence. Coca-Cola, McDonald’s, Google, Starbucks, AT&T, Bank of America, Apple, Ford Motor Company, Visa, American Express, Wal-Mart—these names are everywhere.
There are also individuals who have accomplished omnipresence so well that the world immediately recognizes their names, such as Steve Jobs, Oprah, Bill Gates, Warren Buffett, George Bush, Barack Obama, Abe Lincoln, Elvis, the Beatles, Led Zeppelin, Walt Disney, Will Smith, Mother Teresa, Muhammad Ali, Michael Jackson, Michael Jordan, and so on.
Whether you like them or not, each of these people has created such a name for himself or herself that most people know who they are—or at the very least, recognize their name and align it with importance.
Livestreaming To Build Your Brand with Tony Rockliff
https://videosforanybudget.com/live-s...
More and more businesses are realizing the value of videos for the web, whether they be branding or promo videos, FaceBook or Instagram video ads or headers, animated logos, training videos, testimonial videos, product or service explainer videos, or any number of other video types.
But many businesses either don't know how to make such videos, or feel that they can't afford to get them made.
Tony has decades of experience as a record producer, recording engineer, composer, videographer, writer, and marketing specialist and has worked with many popular and well-known recording artists during his many years in the music business.
He has also given numerous seminars helping artists with their lives and helping them promote themselves more effectively.
Recording artists Tony has worked within various recording capacities include: Mary Wells, Lamont Dozier, Kim Fowley, David Carradine, Cat Stevens, Billy Ocean, Beck, Nigel Olsson & Dee Murray (Elton John), Regina Bell, The Temptations, Alan Parsons, George Martin, Nicky Hopkins, Bill Bruford (Yes), Colin Young (The Foundations), Dokken, Stacey Keach, Chuck Lorre, David Pomeranz, David Campbell, Harriet Schock, Paul Carrack (Warm Dust/Ace), Brian Johnson (Geordie/AC-DC), Matchbox, Dean (Jan & Dean), Ray Manzarek (Doors), Elaine Page (Evita), Ken Hensley (Uriah Heep), John
Gilston & Robin Williamson (Incredible String Band), Pat Travers, Albert Lee, Aynsley Dunbar, Stanley Clarke, Sha Na Na, Chick Corea, and numerous others.
Among the record companies, he’s recorded for as a producer are Decca, Youngblood, AIR (George Martin’s company), Sony, Columbia, Red Bus, Hansa, Mowest (UK Motown), Bus Stop, Magnet, S.O.S., LBL, Breaker, and Trend Records. As a songwriter, he’s had publishing deals with Intune, Dick James Music (Beatles publisher) Red Bus, De Walden Music, Birth, Casanova, and Creative Music (K-Tel).
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Emotionally Committed To Your Brand- The Grit Factor
Commitment isn’t easy, but when we stay committed it has the ability to help us achieve goals we may have only once dreamed of.
Commitment is the ability to stick with something long after the initial excitement is gone. Commitment is a decision to stick with a project, idea, relationship, or goal – even when it’s not easy.
“There’s a difference between interest and commitment. When you’re interested in doing something, you do it only when circumstances permit. When you’re committed to something, you accept no excuses, only results.” – Art Turock
Word Of Mouth Marketing: The Simple Math That Generates More Referrals
The power of a personal recommendation.
And as a business owner, that’s the kind of marketing you want behind your brand.
That is the core of word of mouth marketing and is the marketing strategy that you should be using right now.
What Is Word-of-Mouth Marketing?
Word of mouth marketing, often called word of mouth advertising, is a marketing strategy based on personal recommendations. It has been around since the beginning of time, though in traditional marketing, these recommendations were genuinely given by word of mouth.
The difference between traditional WOM advertising and word of mouth advertising today is the lightning speed at which personal recommendations can be shared online.
Especially through social media.
Now, many of these personal recommendations come from an influencer on social media, an online review, or a happy customer simply sharing their positive experience.
Top 2 Reasons Word-of-Mouth Marketing Works:
- Social Currency
- Triggers
Social currency relies on the idea of exclusivity. In short, we like to feel special.
Hearing about an underground club or secret menu item triggers our need to belong to an exclusive group.
Creating The Business Event Your Audience Has Been Waiting For
https://goleeward.com/ With Li Hayes
Creating an amazing event doesn’t necessarily mean hiring the most expensive speaker, or someone “famous”.
Memorable events have the RIGHT speakers – the ones that engage the audience and motivate or inspire them by taking them on a journey or leaving them with something that will enhance their businesses or lives.
The best speakers put the audience first.
When Li founded Go Leeward speaker management, she decided that she would only work with delightful people – speakers who put the client at the forefront with the focus on making their experience and your event the best they can be. They listen and research and prepare so that they position their material so the specific audience can engage with the message.
Hear Li talk about her unique take on business event management.
https://virtualcmo.expert/
How To Leverage LinkedIn for Branding & Biz Dev
Your brand is you. Your branding is everything you do to promote yourself.
When LinkedIn launched in 2003, it seriously changed this game and has continued to refine and define the importance of online business networking and branding. In a short time, LinkedIn has given individuals and businesses a professional online community to meet, socialize, interact, and learn from each other.
What started out as a place to post an online resume profile has now morphed into a vibrant, active, innovative content, educational, and networking hub and a place for professionals to share their career stories and meet other professionals.
Tips for using your LinkedIn page
Once you've created a company page, a career page, and a LinkedIn group, regularly use these tools and create content for them. Here are some tips on where to get started and how to build these pages:
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Get followers.
Publishing and sharing content is pointless if no one sees it. You should constantly seek out new followers on LinkedIn. You can post a widget to your LinkedIn page on your website, add your LinkedIn information to your email signature, and have staff members promote the company page on their personal accounts. You can also put your LinkedIn information on your business cards. -
Publish and share relevant content.
As with any successful marketing campaign, you need to know who your audience is and what they want to see on LinkedIn. It's important to publish and share content that benefits your followers, not just content that promotes your company.
"Do not be overly self-promotional," said Kyra Mancine, social media specialist at Oldcastle. "Only 20% of your posts should be sales-driven. You want to provide content that is helpful, informational, and interesting. Think about what you like to see in your feed. No one likes to be sold [to] or see commercials all the time."
Overpromotion is a serious pitfall of social media and could cost you followers and reduce engagement.
- Set up a content calendar.
Publishing regularly is key for any successful social media account. Mancine suggested setting up a content calendar for your posts because it's important to be consistent. An easy way to set up a content calendar is through a social media tool such as Buffer or Hootsuite.
But don't overdo it, said Eric Fischgrund, founder of FischTank, a marketing and public relations firm. "[Many] companies just start posting away. You'll see engagement spike initially; then people start tuning you out. Only share things that are impactful."
https://virtualcmo.expert/
The Most Vital Factor in Your Content & Social Media Strategy
Content is at the heart of social media. “Content is king,” they say, and it takes many forms: text, images, photos, videos, and emojis. But it’s not the individual components that give content a royal stance, it’s the story it tells and the emotions it generates in its audience.
That’s why you need a content strategy to define your brand’s storyline and ensure you fully reap the benefits of social media.
When building your social content strategy, remember that engagement is an integral part of how social media platforms work: The more your content resonates with your audience, the further it will be distributed on the social platform to be seen by more people — and if you’re lucky, it might even go viral.
There’s never a guarantee your content will go viral, but a structured approach to building your strategy will increase your chances.
To make your strategy successful, you should tell a story with your social media content, be ambitious, use automation as your invisible friend and creativity as your magic wand. And above all, maintain your rhythm and consistency throughout the entire process.
Will Posting Your Politics Hurt Your Brand?
It may not be fair, but your clients will associate your words with your brand. Even if your Facebook or Twitter feed is separate from your company’s feed, it’s likely that your customers follow both. While you’re allowed to have an opinion, think hard before you make the decision to express it online.
Workplace Safety Tips with Tyler Foley
https://www.totalbuyin.com/
Your corporate culture IS your safety culture.
hat culture is reflected daily in their operations INCLUDING their safety program. Because of the culture, there is an overwhelming sense of pride in both organizations that manifests itself daily in the behaviors and choices that the employees of both companies make. As such, both businesses flourish regardless of the state of the economy and have superior safety records independent of the norms of their respective industry averages.
Safety is the tangible end goal. What you have to do to get there is another story.
Not having worker engagement leads to unseen dangers working in a seemingly safe environment.
Ultimately businesses have personal and professional losses occur including the loss of investment in people and products. We will assist you with expert analysis to safeguard your employees and your company.
IT’S NEVER BEEN EASIER IN HUMAN HISTORY TO BECOME WEALTHY
How is that?
*More opportunities to learn about wealth, investing, business, marketing, and selling.
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University learning is no longer required. Learn from YouTube, podcasts, ebooks, online courses, and blogs. (Many are free; others quite inexpensive.)
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Greater, easier, and rapid opportunities to network with powerful and effective individuals.
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Massive leverage of technology to connect and serve global audiences.
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Faster methods to learn what works and what doesn’t. Reiteration from failure can be almost instantaneous.
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Start-up costs do not necessarily prevent entry to market. Almost anyone can start part-time, at home.
Particularly in western culture, poverty is clearly a self-perpetuating state.
Better Dentistry, Better Business with Dr. Chris Salierno, D.D.S
https://www.thecuriousdentist.com/
Dr. Chris Salierno is a general dentist from Long Island, New York. He graduated from Stony Brook School of Dental Medicine in 2005. Dr. Salierno has served as the National President of the American Student Dental Association, Chair of the ADA New Dentist Committee, and as President of his local dental society.
He lectures internationally on clinical dentistry, practice management, and leadership development. He has been a practice owner of Broadhollow Dentistry for over 10 years. In 2017 he became a Chief Development Officer with the Cellerant Consulting Group. He has been the Chief Editor of Dental Economics since 2014.
Dr. Chris Salierno is also the Chief Editor of Dental Economics.
https://www.dentaleconomics.com/
Dr. Salierno is dedicated to serving his profession outside of his practice walls. Some of his more notable positions held or currently held include:
Chief Editor of Dental Economics
2014 - Present
Board Member of the Eastern Dentists Insurance Company
2015 - Present
President of the Suffolk County Dental Society
2014 - 2015
Chair of the ADA’s New Dentist Committee
2013 - 2014
National President of the American Student Dental Association
2004 - 2005
He has published numerous articles in publications such as Dental Economics, Inside Dentistry, RDH Magazine, Dental Product Shopper, DentistryIQ.com.
For his full CV, please email Dr. Salierno directly at curiousdentist@gmail.com
How To Rapidly Scale Your Number of Qualified Leads & Referrals
Paid Advertising
Presentations (in-person and online)
Partnerships
https://virtualcmo.expert/
All businesses thrive when they have abundant referrals.
But how does one build a marketing process which is proactive in generating more referrals?
Based on surveys, less than 5% of businesses have a referral marketing process in place.
What would happen to your business if your referrals increased by 20%, 30%, or even doubled to 100%?
There are 3 underlying requirements, which then build out to more detailed and complex steps:
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Deliver quality. In other words, “Be worthy of referring.” If your shit is broken, this is the first fundamental to remedy.
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Have something built into your brand which is distinctive and memorable. This is often referred to as a “talk trigger.”
This could be how you dress, a secret menu item, a big bag of peanuts with your burger, etc. This is where brilliance can be in your favor.
- Work to remain at top of mind as the “obvious choice” of your customers and followers.
This requires creative and inspiring content, email, social media, texting, and automation. Moreover, it is consistent and Omnipresent.
What is Referral Marketing?
Referral marketing means spreading the word about a product or service via existing customers.
In other words, you tell an existing customer to share your product or service with their friend or family members. In return, you promise the existing customer a monetary reward or discount on the next purchase.
Referral marketing allows customers to become the voice of the product and promote them. They speak to others on behalf of your company.
Referred Customers are more Valuable.
Customers referred by referrals stay long and are a valuable asset to the company. It is because they already have a favorable opinion about your products or services. These customers have been referred by a peer whom they trust.
Moreover, a seller doesn’t need to spend a fortune to maintain this customer group unless your product or services become sub-standard over time.
Hence, it is true that customers that have been referred by a friend, family member, or colleague hold a lifetime value.
https://virtualcmo.expert/
Business Marketing Strategy: "How Much Should I Spend On Marketing?"
While the marketing industry is filled with strategies and ideas, it’s easy to get flustered by all the things you “should” be doing to help your company grow. Ultimately, it all comes down to planning and budget.
Over the past five years, we’ve developed what we call “marketing math” to help clients define exactly what they should be spending on marketing:
New companies: For companies that have been in business for one to five years, we suggest using 12 to 20 percent of your gross revenue or projected revenue on marketing. (Companies less than a year old, tend to need to ramp up before spending marketing dollars.)
Established companies: For those companies that have been in business more than five years and have some market share/brand equity, we suggest allocating between 6 and 12 percent of your gross revenue or projected revenue.
While this may seem like a lot, remember new and emerging brands are looking to capture new market share and develop brand recognition with an audience that has absolutely no idea who they are. That’s why it’s so expensive. Once the brand is established and a portion of the market is brand-conscious that number drops significantly.
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https://virtualcmo.expert/
Inflation Forecast 2021: How To Prosper During Rising Costs
inflation Is an Increase in Price Levels
Inflation is the opposite of deflation, which is a decrease in price levels. Since the 2008 financial crisis, the US economy has experienced very low inflation and even deflation. Outside of a few sectors, such as health care, Americans have not had to deal with many unusual price increases.
In 2021, however, as Reade Pickert and Vince Golle explain at Bloomberg, “Americans are likely to see prices jump across a variety of sectors next year, thanks in part to Covid-19 vaccines that will potentially turbocharge demand for such pandemic casualties as travel and tickets to sporting events.”
Inflation Can Stimulate Parts of the Economy
As with most things (especially when it comes to financing), inflation is good for some people and not for others. Moderate inflation has plenty of economic benefits: Higher prices encourage businesses to invest and expand. Interest rates go up, so banks start paying interest on checking accounts again. And higher wages, which will indeed come to certain sectors of the labor market, give workers an incentive to spend money.
management Challenges Will Be a Little Different Next Year
Early on in a period of inflation, corporate profits will increase because inventory costs may reflect pre-inflation prices – but wages will not increase right away.
Over time, wages and costs will both increase, and depreciation will be based on historic costs that do not reflect actual replacement values. Managers will need to think about costs differently, and some will do better than others.
debtors Benefit at the Expense of Savers
If wages increase by 4% a year, then a mortgage with a 2.5% interest rate gets cheaper each year by comparison (essentially, if you owe somebody money, in a period of inflation you’re paying back your lender with cash worth less than it was at the time you originally borrowed it). However, a bank CD paying 2% interest would also lose spending power every year during inflation periods. Bond prices also fall.
bottom line? Don't Wait for the Sale
In recent years, consumers have been trained to “wait for the sale” – to avoid buying a good because it’ll surely be cheaper later. In a deflationary environment, goods do in fact go down in price over time. But under inflation, prices go up, so it doesn’t make sense to wait.
(In a hyperinflationary economy, people essentially find that shopping is a better use of their time than going to work. If prices are increasing daily or even hourly, wages can’t keep up.) In 2021, act quickly based on real-time circumstances rather than what you expect to happen in the future – and think about whether you’re more of a debtor or a saver.
https://virtualcmo.expert/
The 5 Key Survival Factors for Small Business and Life
Survival Factors:
- The kit you carry
- The skill you have
- Your physical abilities
- Luck
- Your will to live
The time is now to seize opportunities
As a result of the pandemic, e-commerce has seen a massive increase, with online spending in April and May of last year reaching $153 billion, according to Adobe’s Digital Economy Index, a dollar amount that was $52 billion more than what retailers usually see during April and May. “Whether B2B or B2C, cultures around the world are embracing anything online,” says Passalacqua. “Technology has made it possible for people to buy abroad and sell abroad easier than ever before.”
Prior to the pandemic, many businesses were embracing customer-centric strategies to build trust and loyalty. Since Covid-19, putting the customer at the center of everything you do can be the difference between thriving and failing during these uncertain times. Providing personalized online service is difficult in the best of circumstances, but the complications are compounded when selling in a foreign market.
Don’t let an economic downturn upend your business
“The business community doesn’t like uncertainty—it wants certainty and concrete plans,” says the ITCC’s Buschmann. Whether you’re dealing with Covid-19 or any other economic downturn, this isn’t the time to rest on your laurels. To keep your company running at maximum efficiency and profitability, there are a few things you should do during any economic downturn.
“First you should review every source of revenue and look for problems and solutions within your control,” says Passalacqua. “Second, be sure to host team meetings to get an internal view of what’s going on, get creative with new initiatives, and find people to help start them.”
Although the effects Covid-19 has had on businesses will continue to challenge us for some time, it has also allowed those who are willing to make bold moves to seize new opportunities. It has shown us how easily the internet allows geographical boundaries to disappear, opening the door to business opportunities across the globe.
https://virtualcmo.expert/
How Brand New Businesses Can Get Positive Reviews on Google My Business
It's long been known that what customers have to say about your business carries more weight than what you have to say about your business, no matter how great your services or how genuine your message may be. And knowing how much value consumers place into customer reviews, Google has factored them into its local ranking algorithm—not just the quantity, but the quality of those reviews.
The benefits of more Google business reviews
A Google review may be a quick and simple process, but the benefits are ongoing. The more people you can get to leave a Google review for your business, the more you’ll be able to accomplish in the way of business objectives. If you’re not yet placing emphasis on Google business reviews, now’s the time to change that and prioritize it in your local marketing strategy. Here are some facts and stats to back this up:
More reviews, more leads
Did you know that 88% of consumers trust online reviews as much as personal recommendations? Building up your reviews builds up the likelihood that a Google searcher will engage with your business upon finding it.
More positive reviews, more purchases
Consumers research and read reviews before making purchase decisions. In fact, they read a minimum of 10 reviews before feeling confident in making a decision. The more Google customer reviews you have, the more likely purchase is to be made.
Higher reviews, higher rank
Google rewards businesses that have frequent and positive reviews. They are a definite local SEO ranking factor, as confirmed by Google itself.
But you’ll need more than a few star ratings and positive reviews to really improve your local SEO, maintain trust and loyalty from your customers and outshine your nearby competitors.
Yes, you’ll need to acquire quality reviews in order to win big in search results. That’s why we encourage our customers to utilize Google My Business reviews for them to be able to rank higher and better than their competition. It’s also beneficial for their own customers to see that they’re the first choice within their location for their product or service.
Take the reviews you get seriously and see your business reach new heights. If you have several locations and many customers sending in reviews every day, monitor and respond to reviews all in one place using the DigitalMaas Platform. Track your average star ratings in the last 7 to 28 days, easily search for that review which you haven’t replied to yet and sort all your reviews based on creation time, reviewer name and rating.
https://homeserviceexpert.com/
Tommy Mello, the founder of A1 Garage Doors, a $50M home service business, created The Home Service Expert to share his knowledge with other entrepreneurs so that they can grow their businesses just like he did.
If you want to beat your competition and scale your business, we might be able to help you with our mentorship program called HSM Club!
Begin making the changes in your business to clear MILLIONS in annual revenue and become the next HOME SERVICE MILLIONAIRE!
How To Grow A Small Business Into A Large Business
Three overlooked, but crucial factors for growing a small business:
- Competent Team Members
- Processes and Procedures
- Technology
Some small business owners consider making enough money to pay the bills and occasionally enjoy a vacation to be the epitome of success. For others, keeping their small business small is simply not enough. Many entrepreneurs have a goal of growing their small businesses into large ones with the potential for greater profits and reach.
Acknowledging that you can’t do it all is an important step in opening your business up for growth opportunities. Additionally, bringing in good people who are experts in their fields can help inspire your work and get your business on the track for progress.
Invest In Your People
It's that simple. Agencies are service businesses and those services are provided by people. So get the best people, give them the best training and engage them in providing the best possible service to your clients. You can't grow if you don't retain your clients. It's OK to have a slower onboarding of new clients as long as you retain them.
Create The Right Systems And Processes
You can't build a sustainable seven-figure business without creating effective systems and processes. Create systems that allow you to delegate, outsource, and hire a team to execute on a day-to-day business. This frees you up to focus on big-picture strategic objectives that drive the growth of your business.
Think About Scale
An important tip is to always think about scale. Automate where you can and outsource what's not absolutely core to your business.
Generating New Sales Leads | How To Get Your Phone Ringing
https://virtualcmo.expert/
A company's financial health depends of a constant flow of sales opportunities. But more than a well-aligned strategy between marketing and sales, the "business machine" only works when there's a constant stream of sales qualified leads to be converted into customers.
Just generating leads isn't enough. It's important that these new contacts have a certain "affinity" with the provided service/product. In a scenario where new leads aren't qualified, a company has to invest way more time and resources to make prospects close the deal.
It gets worse: the company spends even more resources trying to convert leads who never had the intention to buy anything. And as you already know, that's what increases the customer acquisition costs (CAC). You might be wondering: "What are the best ways to generate sales qualified leads for my business?". Don't worry: this content will help you!
Some are relatively fast, and some take a bit more effort and time.
Advertising - Paid advertising is the fastest and most predictable method to get your phone ringing. Google Advertising is the best, as these can target those who are seeking [in real time] someone to service them immediately. Facebook and YouTube ads are also effective for certain types of businesses. Advertising is very scalable and quick in generating calls.
Pick Up Your Phone - No one really enjoys cold calling, but it works. It is scalable, as you can call more and more people. Moreover, you can hire a call center to help you scale your outbound calls even further.
Positive Reviews - This requires more time and effort, but having many positive reviews on Yelp, Google My Business, Angie’s List, and others will generate phone calls. One of my dental clients has over 150 positive reviews. Calls come in daily from those finding their practice on Yelp and Google My Business.
Email - You should be building your email database as a consistent activity. Then send your list of helpful and actionable information, relative to what you offer as a brand. This can take more time than advertising, but a well-nurtured list will eventually generate calls.
Asking For Introductions (Not referrals) - Asking for a referral can seem like you are begging. But asking for an introduction is easier for you, as well as for those whom you ask. Setting more appointments for introductions will put you in front of more people. Word-of-Mouth is a proactive strategy to generating more calls.
If you're interested in pursuing a career in marketing or sales, knowing how to generate a sales lead is an essential skill to learn. The right leads can help a company conduct efficient marketing campaigns, increase profit margins, and scale the business. Understanding how to generate leads that match a company's products or services can help you stand out from other candidates and give you the skills you need to advance in your career.
How Brand Equity Can Be Enhanced
Brand equity, in marketing, is the worth of a brand in and of itself — i.e., the social value of a well-known brand name. The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands.
he purpose of brand equity metrics is to measure the value of a brand. A brand encompasses the name, logo, image, and perceptions that identify a product, service, or provider in the minds of customers. It takes shape in advertising, packaging, and other marketing communications, and becomes a focus of the relationship with consumers. In time, a brand comes to embody a promise about the goods it identifies—a promise about quality, performance, or other dimensions of value, which can influence consumers' choices among competing products. When consumers trust a brand and find it relevant, they may select the offerings associated with that brand over those of competitors, even at a premium price. When a brand's promise extends beyond a particular product, its owner may leverage it to enter new markets. For all these reasons, a brand can hold tremendous value, which is known as brand equity.
Young & Rubicam, a marketing communications agency, has developed the BrandAsset Valuator, BAV, a tool to diagnose the power and value of a brand. In using it, the agency surveys consumers' perspectives along four dimensions:
Differentiation: The defining characteristics of the brand and its distinctiveness relative to competitors.
Relevance: The appropriateness and connection of the brand to a given consumer.
Esteem: Consumers' respect for and attraction to the brand.
Knowledge: Consumers' awareness of the brand and understanding of what it represents.
https://virtualcmo.expert/
What Is Networking? | Business Networking Ideas That Are Effective
"Networking is the exchange of information and ideas among people with a common profession or special interest, usually in an informal social setting. Networking often begins with a single point of common ground." - Investopedia
My Three Step Process for Success
- Collaborate
- Validate
- Disseminate
Business networking is the process of establishing a mutually beneficial relationship with other business people and potential clients or customers. Business networking benefits are the intangible gains made by communicating with other professionals in or relating to your industry.
Often, it is the networking efforts of a business owner that yields the most results in small businesses. There are many other advantages to networking—of the many potential gains to be made, the sharing of knowledge is the most beneficial.
To reap the rewards of a network, it is important to understand what business networking benefits you can gain and how they can help your business to boost sales, increase efficiency and morale, and build awareness of your brand.
What Is Business Networking?
Business networking is a term that refers to meeting other business owners, potential suppliers, or other professionals who have business experiences—to help you grow your business. Networking gives you a pool of experts that range from competitors to clients, and allows you to offer something to them; hopefully in exchange for their services, advice, knowledge, or contacts.
Developing relationships as a business owner and offering assistance to others does more than give you potential clients or generate referrals. Networking assists you in identifying opportunities for partnerships, joint ventures, or new areas of expansion for your business.
The importance of networking in business cannot be overstated.
The 24 Characteristics of Geniuses
Dr. Alfred Barrios studied the world’s greatest geniuses and discovered that they all had 24 personality traits in common.
"If you look at the lives of the world’s greatest geniuses—like Edison, Socrates, da Vinci, Shakespeare, Einstein—you discover they all had 24 personality characteristics in common. These are traits that anyone can develop. It makes no difference how old you are, how much education you have, or what you have accomplished to date. Adopting these personality characteristics enables you to operate on a genius level." - Dr. Aflred Barrios
WOULD YOUR LIFE BE DIFFERENT IF YOU WERE A GENIUS?
From all the geniuses in the world, there’s one you should know more about. You.
Genius is inborn—it’s in every person. You have the capability of reasoning like one, acting like one, living like one. This is not wishful thinking; it’s what genius means.
Words matter—we use them to communicate. So, let’s look into the word genius, its origin and meaning. Then, we can start building on genius.
The word genius is made up of gen- and -ius. Gen- means “that which produces or causes”, while -ius means “made of or belonging to.” Just as genes produce the body, or to generate means to cause something to come about, genius is that which creates and produces.
Corrie George is the CEO & Co-Founder at YESA and the President & Co-Founder at Grant Cardone Canada.
https://www.yesa.ca/
YESAcademy not only prepares you for a game-changing, lucrative career in revenue generation, but gives you the tools to succeed in every aspect of your life — both personal and professional.
Why YESA ?
Imagine an education that you get paid for. Imagine graduating - not with a massive student loan and uncertainty, but with money in the bank, in-demand skills, a polished personal brand, a proven revenue portfolio, and a secure work placement. That program is YESAcademy, and it's shattering stereotypes around sales and reshaping the way young professionals enter the workplace.
Your habits are your only weapon in your lifelong struggle for meaning, happiness, and making the most of your time.
The outcomes of your life are determined by your habits. Your behavioral patterns dictate your destiny. They’re patterns of action, patterns of emotion, and patterns of thought — but they’re all patterns. They repeat.
It’s this repetition that steers you, like a pair of invisible hands, towards certain destinations but not others. Your habits can lead you to fame, fortune, and success. They can carry you to meaning, love, and happiness. Your habits can also drive you into depression, loneliness, and anxiety. They can drop you into poverty, darkness, and push you right off a cliff.
You might not think much of your habits, not think much about them at all, but your habits don’t just matter — your habits are everything.
How happy you are is a result of your habits. How much money you make, have, and keep is a result of your habits. How healthy you are compared to how healthy you could be, how many friends you have, to an extent even how long you’ll live — it’s all a result of your habits — and if you don’t pay attention to them, if you don’t observe, assess, and consciously shape your patterns, they will drive you off that cliff.
“Good habits make time your ally. Bad habits make time your enemy.” — James Clear
https://virtualcmo.expert/
Marketing, Branding and Advertising: How They Differ, How They Work Together
Marketing
The Umbrella Activity Which Includes:
1. Identifying the unfulfilled needs, wants, and desires of the target market
2. Developing a valuable offering that satisfies the needs
3. Communicating the value to the target audience (Which includes branding, advertising and PR)
4. Delivering value to meet the needs, wants, and desires of the customers
5. Earning a profit
Advertising
Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services.
Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual.
Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages.
Branding
Marketing and communication techniques and tools that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers.
The key components that form a brand's toolbox include a brand's identity, personality, product design, brand communication (such as by logos and trademarks), content, brand awareness, etc.
https://virtualcmo.expert/
Whether it’s getting an “in” with an influencer, intriguing a new audience or adding a totally unique angle to an existing idea, tapping the right people on the shoulder for their insight with an expert interview is a move that makes a lot of sense for brand publishers.
Have a goal, not a narrative.
Interviewers often try to shape the interview to get experts to say very particular things. They’ve got the story pre-planned in their minds and instead of treating an interview like a fact-finding session, it becomes a sort of game to see how they can get their interviewees to agree with their point of view.
Yes, you need to have a goal for the piece and an idea of the information your audience is hoping to gain from the interview. But no, don’t ask leading questions or try to shove your expert’s experiences into a narrow box.
Study up on your subject.
Contrary to popular opinion, there IS such thing as a stupid question, and they come when you have no idea about the subject you’re investigating.
Interviewing an expert is not the time to be looking for basic definitions or probing them for statistics you could have found somewhere else. Take the time to fully understand the issue and the angles you’re investigating so that you can hold a conversation without sounding like a redneck at a knitting convention.
As a bonus, look at interviews they’ve done in the past. Are they being asked the same questions over and over again? Look for a different angle or a way to surprise them; in-demand experts love when an interview feels like something new instead of a rehash of past engagements.
Study up on your expert.
Building rapport and creating a comfortable atmosphere is hugely important to an interview. Not only that, but you’ll look completely foolish if you don’t know anything about the person you’re interviewing.
You can impress experts by quoting things they’ve said in the past, researching their position on an issue or making note of some of their accomplishments in the field. You can also put them at ease by making small talk (if they’ve got the time) about some of the things you know they’re passionate about, opening them up to answer some of your tougher or more detailed questions.
Choose open-ended questions.
Yes/No questions don’t really make for great conversation. Your goal is to come up with questions that invite your expert to expand on what you’re asking. Matters of opinion, accounts of past events or even presenting an alternative viewpoint for their commentary are all ways to get them to offer meaningful answers instead of binary responses.
Group questions into topics of discussion.
When you get into the interview, you don’t just want to rattle off questions one by one. You need to be prepared to be fluid with the conversation and to ask the things that get to the heart of the matter. Group the questions you’ve prepared in a way that inspires a natural flow of conversation.
Don’t open with the toughest questions, build up to them. Arrange questions in a way that allows experts to build on their answers to your previous questions. And mentally, learn to treat an interview like a discussion on a topic instead of a Q&A period.
Michael Hellickson - Real Estate Coach
https://clubwealth.com/
Michael Hellickson sold real estate for over 20 years, listing and selling over 100 homes/month, and carrying over 750 active and pending listings at one point. He began his real estate career in 1991 and has been among the top 1% of all agents nationally, before he even graduated high school! At the pinnacle of his sales career, Michael and his team were literally #1 Nationwide, out of over 1,000,000 real estate agents/teams!
In addition to posting big numbers in retail and REO, Michael is considered by most to be the #1 short sale expert in the World. During his career, Hellickson has spoken to thousands of agents and organizations nationwide and has also been featured on several national television and radio programs including Glenn Beck, CNBC, The Dave Ramsey Show, and The Fox Business Network among many other local and regional programs.
He is the founder and President of Club Wealth® Coaching and Consulting. Unique in the industry, EVERY Club Wealth Coach has sold MORE real estate than the agents and/or brokers they coach. The only Real Estate Coaching Company that offers a “Double your income, money back guarantee”, Club Wealth® is the #1 Coaching Company in the World in the Team space!
Michael served a 2-year mission for the Church of Jesus Christ of Latter Day Saints in Hamburg Germany. He and his wife, Tara, and their two children, Austin and Madison, make their home in Bonney Lake, Washington together with their 2 English Pointers, Ginger and Ruby. Connect with Michael at www.ClubWealth.com
https://virtualcmo.expert/
Three Organizational Basics
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A Set Schedule. One that does not hinder production, but facilitates productivity.
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Established Agendas. Always publish an agenda so team members can properly prepare.
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Assign Tasks In Writing. Be specific in what you expect in terms of performance and duties fulfilled.
An organization that is established as a means for achieving defined objectives has been referred to as a formal organization. Its design specifies how goals are subdivided and reflected in subdivisions of the organization. Divisions, departments, sections, positions, jobs, and tasks make up this work structure. Thus, the formal organization is expected to behave impersonally in regard to relationships with clients or with its members.
According to Weber's definition, entry and subsequent advancement is by merit or seniority. Each employee receives a salary and enjoys a degree of tenure that safeguards him from the arbitrary influence of superiors or of powerful clients. The higher his position in the hierarchy, the greater his presumed expertise in adjudicating problems that may arise in the course of the work carried out at lower levels of the organization. It is this structure that forms the basis for the appointment of heads or chiefs of administrative subdivisions in the organization and endows them with the authority attached to their position.
How To Improve Local SEO - Become The “Digital Mayor”
https://virtualcmo.expert/
The term “digital mayor” was made famous by Gary Vaynerchuk, an online marketing leader, as he spoke at the Inman Connect Conference in the summer of 2016.
This concept, applied to your market, can exponentially improve your local SEO and online marketing results.
Whether you’re already focused on a specific neighborhood or you’re planning to target a specific area in the future, getting a vision for becoming a “digital mayor” is a necessary first step to becoming the go-to expert for your area.
Whether you’re already focused on a specific neighborhood or you’re planning to target a specific area in the future, getting a vision for becoming a “digital mayor” is a necessary first step to becoming the go-to expert for your area.
In order to become more effective digital marketers, agents and brokers must develop this same depth of community knowledge and use it to market their listings and services.
Once you identify a target neighborhood or area, then you can start thinking about how you can own the area digitally. Do some research, really get to know what it’s like to live, work, and play there. And share that information online. Work to establish yourself as a digital mayor: the online, go-to, local information source for prospective
Create daily content about the 20-mile radius around the area where you’re doing business.
Review the establishments in your area (restaurants, coffee shops, etc.)
Put out a daily piece of content featuring a local school
Interview the individual teachers
Find the stories tucked away around the neighborhood, and all the iconic things that make your area what it is (and create content that tells those stories!)
Review every single local shop and business
Interview people who have lived in the neighborhood for 50 years
How To Improve Local SEO - Become The “Digital Mayor”
Top 5 Small Business Marketing Tactics for 2021 With Cebron Walker
https://www.walkerkreative.com/
https://www.youtube.com/channel/UClwe...
Walker Kreative, led by Creative Director and CEO, Cebron Walker, was founded in 2015 with the mission to provide innovative, effective, and integrated branding and communications solutions that help our clients grow their businesses and realize their marketing goals.
Our team has been working in the field of marketing for decades. We won’t claim to have done it all… but pretty darn close. The 1990s and 2000s saw a massive transformation from traditional marketing and advertising to today where everything is done digitally. We grew up through all this. We know the craft and its rules, techniques, and tools and we want to help you reach your business goals and dreams.
As the world grows noisier and more chaotic by the day, you need strong brand presence and marketing to drive awareness, engagement and leads to your business. You must be visible and stay top of the consumer mind for existing clients as well as potential new customers. Impressions of your brand, as seen on social media, a website or in videos on YouTube, should create a perception of quality and credibility that attracts people to you. These “touches” out there in the “the local or global market place”, repeated over and over reinforce existing relationships and bring new ones to life.
While every business or practice begins with the boss doing it all and getting help from a family member or staffer while they grow the business, there comes a point, often sooner than expected, where doing it all by yourself gets to be too much. This can be especially true with the field of marketing. There are so many pieces and all of them play important roles: branding, social media, graphics, responsive website design, video, public relations, content writing, digital advertising and analytics tracking to mention a few. Keeping these all in play can be quite a burden and time consuming.
At Walker Kreative we take on the marketing hat, relieving owners of this burden and letting them do their own jobs. Our passion is to help the small business owner, the practitioner, the medium sized company executive take the next growth step.
If your company has an in-house marketing coordinator, fantastic. We work well as a powerful support team to pick up pieces of the marketing mix that are falling by the wayside or would be better handled by an outside agency.
When you begin with Walker Kreative you will find that developing your brand is our first target—the foundation from which everything else builds. It isn’t always required, especially if you’ve been in business for a while. But it tends to need a little review and refreshing. Branding done properly will yield years of sustainable growth. This includes a mission statement, motif, and graphic standards including a logo, fonts, colors, image style and layout. These establish the way the world sees you and your company on every digital and traditional platform. With this foundation in place all the marketing tools, including your website, get built and unleased on your market to drive new people in your digital or brick-and-mortar doors.
Our comprehensive services and tailored-to-you strategies mean you get only what you need and want, when you need it.
The 10 Biggest Business Trends in 2021 That Everyone Should Be Ready For
https://www.forbes.com/sites/bernardm...
10 Biggest Business Trends in 2021 | New Small Business Trends 2021
While there are many who can't wait to bid adieu to 2020, there's no doubt the coronavirus pandemic and the ways businesses had to adjust to ensure their survival changed the trajectory of what 2021 will look like and what businesses should do to get ready for the upcoming year. As a futurist, I help companies understand the latest trends and technologies and offer guidance on how to prepare their businesses for them. Here are the top 10 trends that will drive every business in 2021. I believe every business around the world needs to be ready for these trends.
For small businesses across America, 2020 has been one of the most challenging years in history. Despite the coronavirus pandemic, small business owners have been resilient, pivoting, and adapting their business models to navigate continually changing conditions. With the new year on the horizon, there are potential new opportunities to take advantage of and ways to adapt to challenges you may face.
10 Biggest Business Trends in 2021 | New Small Business Trends 2021
A Beginner's Guide To Public Relations Strategy
https://virtualcmo.expert/
DEFINITION OF PUBLIC RELATIONS - “GOOD WORKS, WELL PUBLICIZED”
Good Works - Acts and deeds which are honorable or charitable. One of the qualities of good works is that it inspires others.
Well - 1. With skill and aptitude. 2. With a degree of completeness.
Publicize - To give publicity to or draw public attention to; make widely known to the public.
What Are Some Examples of Good Works?
- Happy customers
- Happy employees
- Successful partnerships
- Case studies and success stories
- Volunteering
- Community involvement
- New services and products
- Productivity achievements
- Recognitions and awards
- Features in the media and industry news
How Do We Publicize These Well?
- Newsletters - email and snail mail
- Blogging on your website
- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising (PPC)
- Retargeting
- Social Media channels
- YouTube videos
- Press and media outlets
- Press releases and media relations
- Influencer collaboration
- Positive reviews
- Events and presentations
- Word of Mouth
A PR strategy will help you organize your PR activities and make strategic decisions about the best ways to communicate. It can also help you to use the stories in your business to draw in your target audience as well as increase your profile and build brand awareness.
Public relations defines how a company communicates with people — customers, partners, journalists, philanthropists, politicians, and the general public. All businesses need public relations, regardless of their size or industry.
Why? Because, nowadays, customers want to trust the brands they do business with — and nothing builds and fosters trust like public relations.
Earned media
Earned media is the tactic used to boost conversation around your brand. It’s essentially word-of-mouth and is arguably the best PR tactic to build your reputation.
Earned media is the hardest type of PR media to obtain. It takes a lot of effort, consistency, and hard work to establish it — hence why it’s “earned”.
Earned media includes:
Mentions in industry news and reviews
Praise from customers on social media
High rankings on search engines
Family Intervention for Drug Addiction with Robert O Newman
https://www.newmaninterventions.com/about/
The intervention planning process starts with contacting Newman Interventions to answer your questions, talk about addiction, and learn about the many resources families can access. If you are unsure of who an intervention is for or if it is the right time to organize an intervention, these are questions that a professional interventionist will answer. Intervention is done at any stage of addiction. Typically, intervention is for an addict who is unwilling to recognize they have a problem and does not want to go to treatment. The family may have tried to convince them to seek out help or have never broached the topic with them. Whichever the situation is, a professional intervention does ensure they become committed to treatment. There is never a wrong time to stage an intervention, and early intervention does save lives. However, it is common for families to stage interventions after something horrible has happened. If the family knows there is an addiction problem, an early intervention prevents an awful event from happening.
Understanding the process of an intervention is essential, and when you engage Newman Interventions, our team takes the family through every step. Planning is extensive, and preparing the family for everything to come contributes to a successful intervention. There are also different intervention modalities that a family can explore when organizing an intervention. The certified intervention specialist you are speaking with can go over these modalities and methods used during an intervention.
The intervention planning process is extensive, and the first phone call made to Newman Interventions provides vital information about how an intervention is planned. When our intervention teams travel to your state, there is extensive planning done on the family education day. The proper planning and preparing the family for what is to come will ensure a successful intervention.
Whether a family is planning a solo intervention with no intervention specialist or is hiring a certified interventionist, there is extensive preparation involved. Successful intervention preparation starts with contacting Newman Interventions. Speaking with experts helps with gathering information and preparing your own intervention or organizing one with a professional interventionist. The execution of an intervention is successful when everyone involved is on the same page, and all the problems leading up to the intervention have been sorted out. Professional interventionists are qualified to help families be prepared as possible and go into an intervention expecting anything to happen. When the intervention is a success, there is still much work to be done. The addict is to be transported from the intervention location to the treatment program. This is best done with a professional interventionist because they know what to expect along the way during transport.
The family will still have much to do when the intervention is a success. Family members will have to stay firm and committed to their bottom line and the boundaries they have set. Newman Interventions has extensive experience with helping families stay organized when the intervention is a success, and if it happens, the addict does not agree, the family must be prepared and know what to do. During the entire time an addict is in treatment they may still try to manipulate the family and find a way to leave treatment. Newman Interventions stays committed to the family and will work with them before, during, and after the intervention.
Making A Great Living As An Artist with Leisa Collins
https://leisacollins.com/
Leisa Collins believes that art is a powerful means of communication and a potent weapon to bring about change. A successful working artist, she specializes in architectural art. Leisa travels extensively, is always involved in community art projects, and loves helping other artists fulfill their artistic passion by sharing her experience about the business side of the art world.
A native of New Zealand, Collins carved a unique niche for herself as an acclaimed architectural artist, and her journey has been anything but conventional.
Passionate about architecture and travel, she rejected the confines of formal art training and instead honed her craft by exploration, practice and learning about her architectural subjects first-hand. Trips to Europe and other ancient corners of the world cemented her fascination with the historic roots of building styles and how they evolved into the modern era.
Eventually settling in the United States, she became interested in the people and cultures that defined architecture throughout the history of this country. She made it her mission to drive from coast to coast, creating original paintings of homes that inspired her in every state. Due to her fine eye toward detail and her deep respect and curiosity about the stories behind each home, Collins’ commissioned house portraits were soon in high demand.
In 2013, she established the Leisa Collins Historic Preservation Award to honor exceptional individuals committed to saving and restoring old buildings across the country. Collins’ work has been seen in many publications such as The New York Times, Huffington Post and Los Angeles Times.
Nomads at heart, Collins and her husband Bruce enjoy experiencing the cultural and architectural diversity of new cities and have lived in all regions of the USA. They currently reside in Grand Rapids, Michigan, and are always on the lookout for their next adventure.
How to Start an Ecommerce Business with Michael Duff
https://inyourfaceskincare.com/
The ecommerce business industry is exploding. Brick and mortar stores that temporarily closed may never open again.
Shopping online used to be a convenience and a luxury, now – it’s a necessity. The ecommerce businesses that I work with can’t keep enough products stocked. Ecommerce has been growing for a while, and the numbers below don’t account for the recent events leading to an increase in ecommerce sales.
Online retail is a booming business. But I’ve seen too many ecommerce businesses struggle to get traction. It’s taken me years to learn everything included in this page. Use the information here to set up your ecommerce store, protect yourself legally, get your finances in order, market and sell your product, and start building your store.
There’s nothing more rewarding starting a business from nothing and watching it grow. You build it up and no one can take it from you.
Building an ecommerce business takes more than choosing a brand name, writing product listings, and starting to sell products online. Even the best business ideas can flop if you aren’t driving enough traffic to your site.
What is eCommerce?
eCommerce can be defined as the practice of selling goods and/or services on the internet. eCommerce requires a secure online infrastructure, including a shopping cart interface and payment system to facilitate online sales and protect customers' private purchasing information.
https://thebusinessacademy.com/
Healthcare Practice Management & Marketing with Ethan Dangberg
The Business Academy is a healthcare business coaching and training company. TBA helps Doctors build and strengthen their practices in Chiropractic and other healthcare professions through effective, modern healthcare marketing and proven business systems. We focus on driving results, bringing in new patients with the latest in digital marketing product and service offerings. Our niche in a variety of healthcare verticals makes us the preferred digital partner with practices throughout North America.
Our entire growth and coaching team is a purpose-driven group of powerful mentors, implementation specialists and cutting-edge coaches all here to help your business serve more people.
The Business Academy was created by Dr. Eric Huntington and Dr. Bobbee Palmer. Each of the Partners have the common purpose to help Doctors and Practice Owners expand both personally and professionally having successfully done so themselves in their own incredibly successful practices.
The Art of Selling Your Business with Author, John Warrillow
It's the ability to do whatever you want, whenever you want. It's the ultimate reward of selling your business. But selling a company can be confusing, and one wrong step can easily cost you dearly.
The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top is the last in a trilogy of books by author John Warrillow on building value. The first, Built to Sell, encouraged small business owners to begin thinking about their business as more than just a job. The Automatic Customer tagged recurring revenue as the core element in a valuable company and provided a blueprint for transforming almost any business into one with an ongoing annuity stream.
Warrillow completes the set with The Art of Selling Your Business. This essential guide to monetizing a business is based on interviews the author conducted on his podcast, Built to Sell Radio, with hundreds of successfully cashed-out founders.
Effective Presentation Tips with Fred Miller
https://nosweatpublicspeaking.com/
Many meetings, conferences, and seminars are now on-line. These virtual gatherings are very different from in-person, live events. Attending can be challenging. While presenting can be extremely challenging, it can lead to new OPPORTUNITIES!
Focus on your Audience’s Needs
Your presentation needs to be built around what your audience is going to get out of the presentation.
As you prepare the presentation, you always need to bear in mind what the audience needs and wants to know, not what you can tell them.
While you’re giving the presentation, you also need to remain focused on your audience’s response, and react to that.
You need to make it easy for your audience to understand and respond.
https://prosperwithireland.ie/
kieron@prosperwithireland.ie
Cell +35387 1377434
Investment & Business Opportunities in Ireland with Kieron Swords
Are you interested in doing business in Dublin, Ireland? Do you need ideas or information on the best small business investment opportunities in Ireland? Then I advice you read on.
At the inception of 2019 the Business Opportunities in Ireland has been very fascinating. Recently a lot of companies are making an investment in Ireland because of its rich ecosystem and multinational environment. The hunger for success in a very early stage is evident among all the entrepreneurs. Most of the businesses in Ireland are trying to shift away from generic business solutions and are more focused on technologically innovative startups. Irish startups have never been this active and potent recently, so let’s go through what are the Business Opportunity prevailing in Ireland.
In their recent transformation of moving towards more technological advanced startup land, every entrepreneur is using Artificial Intelligence, Virtual Reality, Data Science, Block chain, Virtual Reality, Internet of Things (IoT) and Photonics to expand the Horizon of their Business.
A recent report from the OECD revealed that exports of Covid 19-related goods are concentrated in a few key countries. The top five global exporters, which together account for 49% of trade, are Germany, the United States, Switzerland, China and Ireland.
Start-up Hub & Entrepreneurial spirited culture.
Ireland’s entrepreneurial work ethic and culture is similar to the USA.
We as an island are export focused so we are thinking int’l from the get go!
European market in excess of 500m
Great government supports for start up’s and SME’s to scale
Nicknamed Silicon Republic after Silicone valley.
Educated, skilled English speaking workforce.
Our low cost education model has provided us with an educated workforce
English speaking with about 25% multi-cultures integrated.
Stable democracy, with fastest grown economy in Europe.
No major left/right politics with a strong constitution that protects people & family
The economy is set up to rebound this year to expand to 4.3% GDP increase and 3.4% in 2022.
Attractive tax environment
12.5% and this can reduce to 6.5% for companies actively investing in R & D
This is a big attraction for SME’s and Multi-Nationals to have their EMEA HQ
Quality living culture.
Work to live
Love our sports – golf, surfing, soccer, rugby, fishing……
Love of art – music, dancing, theatre……
Family unit and raising children and looking after our elderly
Appreciation for nature – close to mountains, beach, countryside, vibrant city.
Friendly, helpful, social, inclusive, progressive people and culture
For more information
Please contact me on kieron@prosperwithireland.ie
Cell +35387 1377434
https://www.bbqgrills.com/
Success As An Online Retailer with Ryan Maltbie
Ryan Maltbie and I’m the Owner of BBQGrills.com, an online retailer (e-commerce) of high-quality outdoor kitchen equipment, BBQ grills, patio heaters, and outdoor patio related products.
At BBQGrills.com we ensure that every single product that is added to our website represents our core values. While many online retailers sell products solely off the profit or marketability, we focus on quality, performance and ensure that the products that we’re supplying our customers will last the test of time and represent not just the brand’s name well, but also our reputation. For instance, our own line of BBQGrills.com Outdoor Kitchen Storage features 304-grade stainless steel construction, is manufactured in the USA, and includes an industry-first ‘ Zero-Tolerance Lifetime Warranty ’, meaning, if two years down the road a child kicks a soccer ball into a door and puts a dent in it, we’ll replace the unit, free of charge, no questions asked.
https://roarkgourley.zenfolio.com/
https://en.wikipedia.org/wiki/Roark_Gourley
Gourley's work has been purchased at auction by such pop-culture luminaries as Elton John and Norman Lear, and has also been displayed at the Smithsonian Institution in the form of a piece titled "Spaghetti Meets Tomato."
Roark Gourley is an American painter, sculptor, and mixed media artist in Laguna Beach, California noted for wall sculptures that depict humorous subject matter. In 1992, the Smithsonian's Museum of Natural History commissioned Spaghetti Meets Tomato in the Collision of the Continental Plates, a high relief map of the world with depictions of various foods making up the topography and borders of countries.
How about WHY We do this? I always say "We" because creating my art is a family experience. My sons, my daughters and my wife Michelle are all creatives. We live and work together creating what we call the aesthetic experience. We hope our pieces with take you to that place where you can touch the aesthetic. It is that moment in a movie a song a ballet an art piece that just hits you and opens the door to what I can only call Home. It is an emotional level beyond the physical, it is touching the aesthetic... that is the only way I can describe it. Once you make that happen as and artist, you are hooked for life. It is truly WHY we do what we do. Of course this is not easy... what fun would it be if it was easy? We do it because we love it... and in fact we know no other way. The fact that we can make a piece of art, a dance, a piece of music, a movie or anything that can touch that emotion in other people is it. Aesthetics and humor are unique to the human experience we work with that medium daily to bring people up... It is WHY We do this.
Patrick J. Clouden is the Chief Executive Officer of Consumer Energy Solutions, Inc., one of the nation’s top energy consultant firms. Consumer Energy Solutions was founded in 1999 and represents some of the largest energy suppliers in North America. CES has enrolled over 2.5 million residential and 300,000 commercial customers across the United States and Canada including many Fortune 500 companies.
Patrick uses his extensive sales and business experience to guide the company. For instance, in 2004 Consumer Energy Solutions transitioned from selling mainly to residential customers to selling mainly to commercial customers. The change in approach meant that a new methodology of in-house training was vital in order take someone who knew little or nothing about energy or sales into a level of proficiency that could allow the sales rep to competently work with savvy business people and become an energy consultant.
Lance Miller earned the World Champion of Public Speaking title in 2005. He wants to help each individual become the best speaker they can possibly be. Through seminars, events, and fun activities, he shares his unique real-world experiences and his distinct brand of direct, effective, and simple teaching style to his audience.
How To Win In Wholesale Real Estate with Chris Rood
https://coaching.chrisrood.com/new-home/
Over the last couple years Chris been helping people to learn the secrets to totally crushing the real estate market in their area using a combination of guerrilla marketing and creative strategies few others are aware of in this industry.
Chris Rood is a creative Real Estate Investor who helps people learn the secrets of wholesaling business on the real estate market. On top of that, he teaches them techniques they can use to do well in the real estate market in their country or state.
He has developed an interest for real estate while he was running his own business in a completely different market – he owned three of the largest oil changing shops in the area. However, when he discovered wholesaling, he decided to start fresh.
Once he became active in the real estate market, he started earning much more than before, with less time and money invested as well. That was the motivation that kept him going. He has learned many secrets of the trade along the way and is now willing to share them with you.
Products
Chris Rood offers a number of products and programs he designed to help you make a full-time living by investing your money in the real estate market.
https://virtualcmo.expert/
Personal Injury Marketing for Chiropractors with Dr. Jeffrey Cronk, DC
Now You Can Dominate a “Niche” in Your Local Personal Injury Services Market That is in HIGH DEMAND and HAS VIRTUALLY No Doctors to Service It.
https://www.smartinjurydoctors.com/
https://www.thespinalkinetics.com/
The Smart Injury Doctors Training Program
Demystify your understanding of spinal ligament injuries and put any personal injury training that you have ever had in the past on steroids. This information empowers providers to the simplicities of a spinal ligament injury. No one cares about the mechanism, the forces and the physics behind these forces, while these things are interesting we care more about and put our actual attention the injuries themselves. How to accurately diagnose them. The best management for better treatment results. How to document so that you can very simply navigate the medical legal system and give everyone what they want, patients, insurers and attorneys. We take complex subjects and make them simple, and we teach you to do the same.
Marketing is simple. Marketing is how you are perceived in the market. A marketing strategy is deciding how you want to be perceived in the market. How do you want patients to perceive you, attorneys to perceive you, and issuers to perceive you? That is called marketing. Whatever that message, that perception is that you know patients, medical doctors, attorneys and insurers will want to do business with—that becomes your message. That becomes what you advertise whether you are doing it in person, on social media, radio, TV it doesn’t matter.
We answer most if not all of the questions that you have in this area of practice. I know them well as I had them too.
The information is easy to access as it is online in short video segments that is logically organized to maximize your understanding. You can view or listen to them on your phone, iPad or computer 24/7.
All our programs have FREE upgrades for life and all of our programs allow you to become part of a group of like minded clinics in our dedicated closed Facebook User Group.
Depositions should be the easiest money you every make and they should be easy for the times that you have to do them. Depositions and court testimony are a way of life for the busy injury practitioner. One great deposition or court trial will start your reputation for being able to handle such events—good or bad.
In all of my programs I train doctors how to diagnose, manage and document in a way that everyone in the market needs often making it so that you are not required in deposition or trial. However there are times when the at fault insurer wants to press such events, remember they need a job as well. When these time arise you want this to be a easy stress free process. You want this to be a situation where you become know to really be able to handle either deposition or trial testimony really well.
Personal Injury Marketing for Chiropractors with Dr. Jeffrey Cronk, DC
How Are You Able To Post So Often On Social Media?
I am Content Creator
I study the tech
I apply the tech
I’ve built a team
I repurpose my Content
I use voice on the fly
I don’t over think, I just execute
Are you thinking you don’t get engagement on your social media because you’re not posting at the right times? Or, have you only just set up a new social channel for your business and are wondering how often you should post on social media? Before we dig in to give in-depth answers to your musings, here’s something you need to understand: there are no magic times to post on social media. Sure, you can refer to the prevailing research on how often should you post on social media.
When it comes to determining the optimal frequency for posting on social media, even the industry giants can't seem to be able to come to a consensus. One publication or study will tell you to post three times per day and the next will tell you 20.
Now here comes the bitter sip: if you’re not consistent in your posts on social media, the odds of getting high engagement are low. Why? Because consistency in your presence on social media sets your followers’ expectations. Put another way, your audience becomes familiar with your updates, so they engage with them.
What’s more, the consistency on social media improves your reach. Again, why? See, when you post and engage with your audience regularly, more people will see your posts. This improves your reach or the number of people who see your posts.
https://virtualcmo.expert/
10 Basic Responsibilities of Board Members
As organizations grow and evolve, and the world they operate in grows and changes, the board is responsible for reviewing the changes and making adjustments that are in the best interests of the organization.
Regardless of an organization’s health, type, or status, boards have the following 10 basic responsibilities:
Establish the organization’s vision, mission, and purpose.
The organization’s vision is the founding members’ view of what they want the organization to be and what purpose it serves. The board is also responsible for writing a mission statement, which is what the organization intends to do to fulfill the vision. The board should consider the vision while doing its strategic planning to ensure that their planning continually aligns with the vision. Everyone who is directly or indirectly connected with the organization should be aware of the vision and the board plays a large role in that.
Hire, monitor, and evaluate the chief executive.
Boards have the task of identifying, recruiting, and appointing the most qualified individual they can find to serve as the chief executive. In addition, the board writes the chief executive’s job description. Before conducting an executive search, the board needs to consider the organization’s needs, strengths, and weaknesses in considering the skills and abilities that a leader can bring to help the organization move forward. The new leader should be clear on what the board expects for his or her first year of service.
Provide proper financial oversight.
Board directors work together to establish a budget and ensure that there are proper internal controls in place for incoming and outgoing funds. Even small companies and startups should have an audit committee and do an internal audit every year.
Ensure the organization has adequate resources.
Every organization needs resources and it’s the board’s responsibility to ensure that every part of the organization has adequate resources for the organization to meet its obligations and fulfill its mission. Boards need to carefully consider the best way to allocate money and other resources for the benefit of the organization and its stakeholders.
Create a strategic plan and ensure that it’s followed.
Boards set goals and objectives according to a strategic plan so that they have a guide for how to meet the organization’s goals. A SWOT (strengths, weaknesses, opportunities, and threats) analysis is usually part of the strategic planning process.
Ensure legal compliance and ethical integrity.
All organizations have to abide by rules and laws. Board directors have a fiduciary duty to ensure that their organization is in full compliance with its legal obligations. Board directors should behave in a truthful, ethical manner and thus, set an example for others. Legal compliance also entails setting up policies to establish acceptable behavior such as the Whistleblower policy, Code of Conduct, and Code of Ethics.
Manage resources responsibly.
Board directors are accountable to many individuals and groups. For this reason, boards need to ensure that they’re protecting the organization’s assets and managing them responsibly. Board directors have a legal duty to be transparent and accountable for their actions and inactions.
Recruit and orient new board members and assess board performance.
The board is responsible for recruiting, nominating and appointing new board directors that have the right mix of skills and abilities to help the organizations fulfill and advance its mission. Boards need to be as objective as they can be about their own performances. Most boards do a self-evaluation every year with the goal of identifying their weaknesses and forming a plan to improve the board’s performance.
Enhance the organization’s public sta
https://virtualcmo.expert/
The first thing you need to understand about how money works is to first understand how money doesn’t work. Saving it in a bank, having it sit locked away in home equity or in a money market account – those don’t work. Watch how money really works and how to get it to multiply.
Understand two important steps in making money: earning it and getting it to multiply. And, learn how NOT to lose it, the importance of cash flow and appreciation.
My content is the core of how I brand myself, stand out, and attract massive attention. I attract this attention not only for myself, but for the brands I serve.
Growth Driven is my latest initiative, allowing me to create branded videos, by interviewing experts and featuring my own content alone, allowing me to repurpose this content as podcasts, ebooks, books, micro content on social, as well as memes and presentations.
Priority is defined as something that is very important and must be dealt with before other things.
“Time management is an oxymoron. Time is beyond our control, and the clock keeps ticking regardless of how we lead our lives. Priority management is the answer to maximizing the time we have.” – John C. Maxwell
https://virtualcmo.expert/
Culture illustrates the accepted norms, values and the acceptable behavior of a group.
Culture can be defined as an evolving set of collective beliefs, values, ethos, and attitudes.
Culture is a key component in business because it impacts on the strategic direction of your business.
Business culture is its own unique dimension that includes dress codes, brand messages, how to conduct meetings, hiring decisions, employee relations, customer service, and social media use.
Business culture is related to behavior, ethics, etiquette and more. A business culture will encompass the organization's values, visions, working style, beliefs and processes.
Derivation of "Culture" - In late Middle English the sense was ‘cultivation of the soil’ and from this (early 16th century), arose ‘cultivation (of the mind, faculties, or manners’)
A company’s culture is the only truly unique identifier. It is like a finger print, it may be similar to others, but is uniquely distinct to your business. Everything else (products, strategies, marketing, even innovations) can be replicated, but the only truly unique identifiers are the values and norms of the organization – its culture, or personality. A positive culture in business today is unfortunately the exception rather than the norm, but a strong organizational culture can clearly differentiate a business from its competitors in the mind of its stakeholders.
Organizational culture consists of shared beliefs and values established by the organization’s leaders and then communicated and reinforced through various methods, ultimately shaping employee perceptions, behaviors and understanding. Simply speaking, a company’s structure and design can be viewed as its body, and its culture as its soul. The definition of organizational culture is a shared set of shared values and norms that characterize a particular organization. A strong culture, in which members agree upon and care intensely about organizational values, can improve business performance by motivating employees and coordinating their behavior towards a vision and specific performance goals that benefit the company.
Companies with strong cultures tend to be higher performers.
Typically, companies with a strong culture tend to produce superior results as compared to those with weaker cultures. When a culture is strong, it leads to motivated employees and high performing managers. Over the past few decades, both academics and practitioners have spent time focusing on the issue of corporate culture and whether a company’s culture does in fact impact its overall performance and effectiveness.
Strong culture leads to ongoing involvement and participation by a company’s employees, and can predict current and future financial performance. A recent study shows that culture can be an integral part of the ongoing change process (all company’s are in a constant state of change due to competitive market and other pressures), and that certain cultural traits may be utilized as predictors of an organization’s performance and effectiveness (Toward a Theory of Organizational Culture and Effectiveness By Daniel R. Denison and Aneil K. Mishra - Organization Science, Vol. 6, No. 2, March-April 1995).
https://envisage.io/
Know How To Grow Your Business - with author, Tony Melvin
Know how to grow with the world's first Growth Management System®
A Growth Management System requires a collective set of tools to help you learn from the past and plan for the future.
With Statistics, Org Charts, Objectives, Trends, Events and Reports envisage enables hypergrowth.
The proof is in the results.
We are dedicated to bringing success to all the great businesses and companies out there. All of our work is focused on this one goal: to make a significant impact on our economy by giving business owners and company managers the tools they need to achieve the success they seek.
Saying that you depend on the feedback from the results of your actions to drive forward your success seems to be almost too simple a statement, I mean, this is obvious to the everyday person. Everyone experiences this. Everyone depends on this. If you didn’t get feedback and FAST feedback from the results of your actions, you’d end up with a lot more burnt hands on stoves!
So why is it that when it comes to business management, the traditional schools of thought suggest feedback through quarterly results? Or at best, monthly?
Feedback from your actions at this rate in business means that you are operating at least a month or TWO behind the situations that are creating the negative (or positive) results.
So what if you could get feedback on your actions on a weekly or even daily basis?
Results Driven Success is the process of measuring the results of past actions to direct future actions to achieve greater success. It is used by companies around the world to improve their operations, identify areas that need attention, spot areas that are doing well to support them and remove opinion and guess work from running an organization.
Born in the UK in 1973, Tony Melvin grew up with a passion for business. He founded his first “enterprise” around the age of 10 years old: a car washing business. His younger sister Catherine and friend Julia were the hired help. Tony was the salesman. Despite the business having only one client and lasting only a single day, he never forgot how easy it was to make money solving people's problems.
Since then, Tony has learned the ropes of business and finance from his studies and experience. Over the past 20 years he has travelled Australia and Asia teaching finance and business principles to thousands. As managing director, he helped build the fastest-growing accounting firm in Australia, and during that same period he co-authored three best-selling finance books.
https://virtualcmo.expert/
A goal is an idea of the future or desired result that a person or a group of people envision, plan, and commit to achieve.
Key words:
Result
Envision
Plan
Commit
Business goals are an essential part of establishing priorities and setting your company up for success over a set period of time. Taking the time to set goals for your business and create individual objectives to help you reach each goal can greatly increase your ability to achieve those goals. Here, we explore the definition of business goals, the difference between business goals and objectives and provide tips as well as examples of short- and long-term business goals.
What are business goals?
Business goals are goals that a business anticipates accomplishing in a set period of time. You can set business goals for your company in general as well as for particular departments, employees, managers and/or customers. Goals typically represent a company's larger purpose and work to establish an end-goal for employees to work toward. Business goals do not have to be specific or have clearly defined actions. Instead, business goals are broad outcomes that the company wishes to achieve.
Setting business goals are important for several reasons, including that they:
Provide a way to measure success
Keep all employees on the same page as to what the goals of the company are
Give employees a clear understanding of how decision-making reaches company's goals
Ensure the company is headed in the right direction.
What are business objectives?
Business objectives are clearly defined and measurable steps that are taken to meet a company's broader goals. Objectives are specific in nature and can be easily defined and kept track of. Companies must establish objectives to achieve their business goals.
Business goals vs. business objectives
The following are the differences between business goals and business objectives:
Business goals define the "what" of a business's purpose whereas business objectives define the "how."
Business goals typically only provide a general direction that a company will follow whereas business objectives clearly outline actionable steps.
Business objectives are measurable whereas business goals generally are not.
Business objectives are specific whereas business goals are more broad and all-encompassing.
Business objectives typically have a set timeline whereas business goals do not.
https://virtualcmo.expert/
As a leader, leaving a great legacy is arguably the most powerful thing you can do in your career and life because it enables you to have influence well into the future – even after you are out of the picture yourself.
Legacy building in business contexts can take the form of working to ensure the long-term viability of the organization and leaving it stronger, more productive, and more valuable than it was before. Or, in more dramatic scenarios led by entrepreneurs, creating an entirely new organization.
Thinking about your legacy is also a great way to ensure that you are taking into account the long-term perspective of your organization and resisting the temptation to make myopic decisions that are overly focused on short-term gain.
Understand your legacy.
First, you need to really grasp why it's important to leave a legacy in the first place.
"The legacy we leave is part of the ongoing foundations of life," says business philosopher and author Jim Rohn. "Those who came before leave us the world we live in. Those who will come after will have only what we leave them. We are stewards of this world, and we have a calling in our lives to leave it better than how we found it, even if it seems like such a small part."
Look back on your own life, and you'll see legacy-leavers everywhere, from the founding fathers of our nation to your parents, former teachers and elder family members. All of these people left you with instructions on how to live—for better or for worse. And now it's your turn to decide what kind of legacy you'll leave for posterity.
https://virtualcmo.expert/
Best LinkedIn Marketing Strategy 2021
LinkedIn is quite possibly the best platform a small business owners can use to drive their business development – especially if you are in a B2B market.
LinkedIn is quite possibly the best platform a small business owners can use to drive their business development – especially if you are in a B2B market.
The biggest advantage of LinkedIn is that it is frequented by many senior-level influencers, decision-makers, and thought leaders. If you want to grab the attention of top-level executives, then you should work on your LinkedIn marketing strategy. Unlike other social networking sites such as Facebook and Instagram, LinkedIn offers a goldmine of opportunities for B2B marketers.
When LinkedIn was launched in May 2003, it was mainly perceived as a professional networking site. However, in less than two decades, LinkedIn has attracted 660 million users spread across 200 countries.
Today, it is not just a platform that connects job seekers with prospective employers. Rather, it has transformed into an extremely useful marketing tool.
It has become important for every business to develop an effective LinkedIn marketing strategy. When executed properly, it can help you build brand awareness and forge long-term professional relationships. It can also be effective for lead generation.
Understand Your Audience
Once you have a clear idea of your marketing goals, it is time to define your target audience. That’s a prerequisite for developing a solid LinkedIn marketing strategy.
You can outline your audience on the basis of different parameters such as job title, geographic location, industry, etc.
Let’s say your goal is to sell an ebook on influencer marketing for brands. In this case, your target audience may consist of marketing professionals. They may have job titles such as “social media manager,” “social media executive,” etc.
In addition to defining your target audience, it is also important to have a deep understanding of your existing audience. A successful LinkedIn marketing strategy focuses on understanding who your audience is and what they like.
You can use the analytics section on your Company Page to learn more about your followers and page visitors.
It can be useful to help you gain meaningful insights about your audience and the type of content they prefer. This, in turn, will help you tailor your LinkedIn marketing strategy to cater to the needs of your audience.
https://businessconnection.uk/
https://www.linkedin.com/company/businessconnectioncollective/
UK Lockdown: Growing Business During Lockdown with Jaz Greer
The Business Connection was launched on Wednesday 29 January 2019 by Jaz and Alma Greer as part of the Small Business Hub based at The Community Enterprise Centre in Derby.
Jaz and Alma have been working with Small Businesses for many years and saw a need for a different type of Networking event that specifically met the needs of Micro and Small Businesses.
For many years Jaz Greer has been active on the Networking scene across the Midlands and has led many Networking Groups for others, so now Jaz and Alma felt this was the time to use all that experience and knowledge to assist Small Businesses locally and so the Business Connection was launched!
At Business Connection we are building a Collective of Active Connecting Businesses wanting to Trade through this current situation, Connect with New Markets, Connect with Business Support and Connection with New Business Opportunities in the UK.
The Business Connection does what the names suggests, it gets Businesses Connecting!
In our first year, 2019, Business Connection helped over 150 Businesses in the UK to Connect with each other and develop Profitable Connections for their Businesses.
At Business Connection we build the Know, Like and Trust factor at every meeting and this is part of the formula for networking success that Businesses attending the Business Connection achieve consistently (See our ABC of Networking success to understand these Principles more fully…)
We operate an Invitation Only Policy at Business Connection and this is part of the Success Factor of the Meetings.
The Businesses gathered in the room are Businesses that we know Want to Grow, Want to Connect with other Businesses and Want to Help others Grow their Business and getting that mix of people in a room together is a sure Recipe for Profitable Connections to be made!
Jaz and Alma reach out to Businesses that know share the Values of Business Connection, have a conversation and based upon that issue an invitation to the Meetings. Participants within the Meetings also put forward Businesses they know who would positively contribute to the Meetings and share the Business Connection Values and again Jaz and Alma contact those Businesses and have a conversation before issuing an Invitation to the next Meeting.
After 14 years in Texas and being a partner in a successful accounting business, Lisa Bloomfield wanted to be closer to her sister, nieces and nephew.
Lisa has 20 years accounting & tax experience, and has a Masters Degree in Accountancy and has prepared taxes for most of her career, worked in municipal accounting for a decade and also holds licenses for financial services.
https://virtualcmo.expert/
What is a brand?
Simply put, your brand is defined by a customer’s overall perception of your business.
The founder of Amazon, Jeff Bezos, says it even better: “Your brand is what other people say about you when you’re not in the room.”
Your brand is your reputation!
In today’s market, a successful brand has to be consistent in communication and experience, across many applications:
Environment (storefront or office)
Print collateral, signage, packaging
Website & online advertising
Content publishing
Sales & customer service
Internal (with employees)
Now, brand building being simple? The truth is: branding doesn’t happen overnight…or even in a few months.
Building a brand is definitely a process and requires a strategy. However, the ongoing effort will result in establishing long-term relationships with your customers.
This can lead to a steady increase in leads and sales, word-of-mouth referrals, and advocacy for your products or services.
It’s also important to note that about 75 percent of startups survive their first year, 69 percent survive the first two years and only half reach five years, according to Forbes.
Building the fundamentals of a small business can take about a year but most small businesses take at least two to three years to reach profitability.
Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns.
According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them.
As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. That’s why you have to find ways to stand out—with a solid brand building process of your own.
My favorite piece of advice to any entrepreneur is to build a brand, not just a business.
This is what will give you massive growth and raving fans.
How do you build a brand?
Look:
Branding is much more than just a cool logo or a well-placed advertisement.
You need to do more.
https://virtualcmo.expert/
There is a big social media lie out there.
You’ve heard it. We’ve all heard it.
It’s that social media is free.
And if you are trying to make social media 100% free, you might as well forget about using it to build your brand awareness, generate sales or leads, increase website traffic, or be an effective tool in your overall marketing strategy.
Social media is anything but free. There is a social media cost.
In fact, the cost of social media might surprise you.
Social media is free.
Many business owners spend a significant amount of time and energy promoting their business on social media because they view it as free advertising.
This is a big mistake that results in overwhelm and disappointment.
I’ve witnessed far too many business owners invest all of their time in social media marketing only to be left empty-handed on the other side.
You only need to be where your ideal customer hangs out.
When assessing which social media platforms to use for your business, it’s important to make the decision based on your ideal customer and which platform they engage with most often.
To help with this, build out a detailed buyer persona that outlines the demographics, buyer behaviors, challenges and goals of your ideal customer.
Your buyer persona will help you identify which social media platform your ideal customer hangs out as well as where they go to get information about your type of business.
Robert Nahas has written approximately 60 books for aspiring authors and entrepreneurs.
https://www.linkedin.com/in/robertsnahas/
Over the past two decades, he has become expert in crafting impactful books that increase interest, inspire and motivate readers to take action.
This unique type of book positions the author as THE authority in their field, directly influencing their level of success in how much money they make and the magnitude of impact they make upon their community or the world at large.
DID YOU EVER WONDER WHY IT'S SO DIFFICULT TO GET THE RIGHT PEOPLE TO TAKE YOU SERIOUSLY?
We create books that get people to listen and respond to your message so you can make a big difference and be a huge success.
Why is it that most people don't heed your advice when you try to help them?
Why do people mistrust those who can help them the most?
Is your success and expansion happening slower than you'd prefer?
In the back of your mind, you know that if you had a published book, if you included BESTSELLING AUTHOR to your name, things would be different.
But every time you start to think about it, you become overwhelmed and have no idea where to even start.
I know this because it's the #1 challenge people have with getting their books written.
Since 1999, I've written about 60 books for entrepreneurs, celebs, VIPs, pro athletes.... And I mentor people just like you to have a special kind of book that creates massive influence.
WRITING, EDITING, COVER DESIGN, BESTSELLER MARKETING, INFORMATION PRODUCTS
I've also built an all-under-one-roof company of passionate, skilled individuals who help to bring your ideas into lucrative products.
Book Marketing
With over 35 years of hands-on business survival experience and extensive marketing training, I help clients reach high-level goals: making bestselling authors, top influencers and the occasional millionaire, through “done-for-you” campaigns or “do-it-yourself” mentoring programs.
Get your free eBook - https://www.stampedebranding.com/ebooks
Tips For Good Website Design
Quick Summary:
The success of any website entirely depends on how its web design is. Whether the designers have taken the utmost care or not while developing it. Your nicely-designed site which includes usability and utility determines the success and not the visual design. Since your site is the face of your business and most potential customers will visit your site before they ever look in on your store, it becomes inevitable to get your website designed cautiously. Lacking in any aspect could end up demolishing your brand impression.
Web page design is more critical for conversions than you think. Despite using a great conversion boosting tactic, you may not do much if it looks poor in quality. In fact, website design doesn’t necessarily mean how it looks like and feels like but is how it works. Even a simple looking website with exceptional usability and well-structured typically performs amazingly on Google. User views of such websites are also higher than those with poor user experience. The performance entirely depends on the effectiveness of the website.
So, How to Design a Good Website?
Good website design needs a wide range of professionals having expertise in different areas. Their collective efforts need to put in when there is a critical decision to take place. Here in this article, we’ll outline the 8 essential principles of a good website design that must be pondered while developing a website. These design principles will definitely help web designers to develop awe-inspiring designs and to enhance the usability of a website.
When it comes to website design, there are so many different styles and directions in which your website can go: it can be anywhere from classy to minimalistic, from playful and vibrant to sleek and modern.
While your final look-and-feel should exude your personal style, line of work, and brand identity, there are a few ground rules that are always applicable.
Great web design feeds into your user experience and functionality, while being easy to understand at first glance. Below we’ve gathered five simple website design tips to help make your site effective and compelling:
Web design tips for an outstanding website
Keep your homepage minimalistic and free of clutter
Design with visual hierarchy in mind
Create easy to read website content
Ensure your site is easy to navigate
Stay mobile friendly
https://twitter.com/drjasondean
https://www.therevolutionnetwork.com/
https://linktr.ee/BraveTV
https://www.youtube.com/watch?v=Kz4qa...
Join Me with Dr. Jason Dean on January 9th, 2021
On January 9, 2021 I will be one of the featured speakers of Dr. Jason Dean's BraveTV Freedom Summit.
https://virtualcmo.expert/
Leadership Roles: Management vs Strategy
Management
Handles day-to-day operations
Stewardship of individual functions and training
Improves operational efficiency
Reinforces existing plans and policies
Recommends new processes and procedures or improves upon existing ones
Servicing clients and generating new ones
Strategy
Providing leadership and discipline
Defining and Communicating the brand’s unique position
Clear communication to the team and staff on the brand’s direction and relevancy
New markets and technologies to adopt and avoid
Competition analysis and developing new approaches, products or marketing
Seeks new ways to reinforce and broaden the brand’s position
Strategy
When you hear the term "strategy," you might think of a plan addressing a question like this: How can the business achieve a certain level of profits this year? A strategy is not a plan, nor is it a way of aligning resources toward specific goals. A major difference between a strategy and a plan is that a business needs just one strategy, a single, targeted combination of business operations that will produce a profit. The strategy may not always be effective during ebbs and flows in the business cycle, but it defines a business.
Strategic Management
A business can have a strategic plan with clear goals to guide business operations over a period of one to 10 years. The company leadership can align budget dollars toward a body of strategic goals. Strategic management is how leaders implement the business' strategy and the current strategic plan. Leaders must monitor employees, teams and other organizational units for achievement of specific targets along the way. They must direct employee activities and expenditures according to the plan.
Creating a Clear Strategy
Employees also benefit from the strategic mind-set of a small-business owner. A business strategy should clearly explain to employees what roles they play in reaching company goals. Some strategic plans are short term, outlining how your company will achieve an end goal in a few months' time. Other plans, such as your strategic plan, explain how your company will realize long-term goals over five or 10 years.
Being Proactive
If you're planning ahead and addressing present business conditions simultaneously, you can choose appropriate actions when the economy shows early signs of trouble. Plan for how your business will succeed in tougher times. If consumer demand is decreasing or supply costs are rising, you can begin cutting costs in your overhead budget, ensuring that your overhead will not cripple you when the market declines. Without a deliberate strategy, your business decisions will be reactive instead of proactive.
Strategic Fit
Strategic Fit expresses the degree to which an organization is matching its resources and capabilities with the opportunities in the external environment.
It is important to differentiate between resources and capabilities. Resources relate to what is owned by the company, whereas capabilities describe the accumulation of learning the company possesses.
A unique combination of resources and capabilities can eventually be developed into a competitive advantage which the company can profit from.
Did you know that B2B prospects are 400% more likely to close when they are referred by someone they trust? The key to growing your referrals is to build trust with a wider network of like-minded business professionals.Referral marketing has an impressive ROI. Everyone knows that referrals are a proven, cost-effective strategy to build a business.Consistently engaging your best customers through an advocate marketing program will nurture your relationship with them and reward them for supporting your brand. Think of it as a private community for your top users. Once your advocates feel valued and connected to your company, they’ll be ready to submit high-quality referrals.
Get Barry's FREE ebook here https://www.stampedebranding.com/13-website-fixes
How To Improve Website Performance and Visibility with Barry Coziahr
Barry has designed and optimized hundreds of websites for business professionals.
A website that is highly visible on Google, has more chances showing up in the search results for related queries.
This is not something that can be achieved over night. There are trillions webpages available online and it takes a lot of work to makes yours stand out from the crowd.
Promote your brand online
One of the ways to increase your website’s visibility in search results, is to get noticed by other sites and people.
When a website links to your site, this is considered by search engines as a ‘vote of trust’, and their goal is to show highly trusted sites in their results.
Besides incoming links, another factor that is taken into account is people talking about your brand in online forums and social media networks.
Although links from social media pages (and most forums) don’t directly influence your rankings (because they are nofollow), they have an indirect effect.
Google can pick up these signals and improve the rankings of a website if it has enough data to justify that this is what people like to see in the search results.
For example, if you publish a post and goes viral on social media, it’s rankings will improve much faster because search engines know that it’s a piece of content that users like.
What is a Virtual Chief Marketing Officer? https://virtualcmo.expert/
B2B Email Marketing Tips
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Reach out to your Ideal Client
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Use LinkedIn and freemiums as your main list building strategies.
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Collaborate with fellow influencers to grow your list.
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Understand the needs, desires, goals, challenges of your Ideal Client.
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Create or Curate content which fulfills what you found in point #4 above.
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Send this weekly. “Consistency is the foundation to Brand Building”
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Have real expectations. You are looking at 6-12 months of consistency to see peak results.
Traditionally, B2B email marketing campaigns have been more serious, drier, and a lot less interesting than B2C campaigns. Wise old email marketers said B2C purchasing decisions were driven by emotion, while B2B was all about logic and numbers. That’s not necessarily true.
While there are a load of so-called B2B email marketing best practices, there’s is no one-size-fits-all approach that guarantees success.
Smart marketers are realizing they can learn a lot from B2C email marketing campaigns when it comes to engaging customers and creating memorable content.
The most successful B2B marketing campaigns push boundaries and make people think and feel. They win awards and they get industry recognition (for the right reasons).
Laying the foundations
Many email marketers, at least at the beginning of their career, aspire to work with exciting brands and companies in glamorous and exciting industries such as fashion, lifestyle, and travel. The same goes for content marketers and journalists. A lot of my peers slogged away trying to get a foothold in these coveted industries.
But content, including email marketing campaigns, is only as interesting as you make it.
Do your research, put in the effort, get the right tools in place, automate manual processes, and you’ll be able to create the kind of content that makes your B2B contemporaries jealous.
Content marketing is becoming increasingly important in today’s competitive digital landscape. New content marketing ideas are essential to staying ahead of the curve and attracting new clients. Businesses are continuously striving to discover the latest trends with the goal of attracting new customers with content marketing and maintaining a competitive edge within their industries.
Overall, content marketing is becoming more important than ever before. If you want to stay ahead and prepare yourself for the new year, it is important to invest the proper amount of time and resources to enhance your content marketing strategy. This may require taking a more collaborative approach. Gather your team and get ready to have all hands on deck.
A successful content marketing strategy requires a team of writers, creators, designers, developers, working together to create the best content experiences for your business’ consumers. Designate a team to create the content, distribute the content, and engage with the content. Keep in mind that there is no right or wrong way to go about your content marketing strategy. You just have to find out what works and what doesn’t work for your business.
Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
Here are my 7 sources for fresh content marketing ideas:
Answer common questions and confusions
Offer “how to” ideas & systems to those who lack competencies
Showcase your best successes from happy customers
Discuss new trends and technologies within your industry. Be your own reporter!
Read your comments on social media for new content ideas
Curate content from other creators
Talk about community news and social betterment activities
Aloha Freight Forwarders is the premier full-service ocean freight forwarder operating between California and Hawaii.
https://www.alohafreight.com/
How to Write Your Mission Statement and Purpose
What Is a Mission Statement?
A mission statement is used by a company to explain, in simple and concise terms, its purpose(s) for being. The statement is generally short, either a single sentence or a short paragraph.
These statements serve a dual purpose by helping employees remain focused on the tasks at hand, as well as encouraging them to find innovative ways of moving toward an increasingly productive achievement of company goals.
A mission statement articulates a company's purpose. It announces to the world at large why your company exists. Every business should have a mission statement as a way of unifying the organization.
You can think of a mission statement as a combination of what your business or nonprofit does and how and why it does it, expressed in a way that encapsulates the values that are important to you. It can be a challenge to clearly and concisely bring these ideas together, though.
Once you've crafted your business's new mission statement, you'll want to put it to work right away.
Besides directing your business planning, you want your mission statement to be front and center in the minds of everyone who works in or interacts with your business. As the statement of why your business exists, it also explains to them why they would want to do business with you.
Some businesses go so far as to make their mission statements the themes of their advertising campaigns. If you do nothing else, you should make sure your mission statement is highly visible on your business premises, website, and all your marketing materials.
A good mission statement isn't just a slogan; it's the foundation of your operations manual—and it can't provide guidance if people aren't familiar with it.
Besides having mission statements to communicate who they are and what they do, successful small businesses also have vision statements to describe their ultimate achievements. You can follow a similar process to create your own vision statement.
Brand Identity
The core elements of what we traditionally have referred to as a “brand” are contained within its visible “brand identity.” The components of the brand identity are created by the business itself. In other words, brand identity is the way in which a business wants its potential consumers to perceive and remember its brand. Brand identity forms an important base within the activity of branding, as this is how we first perceive it, as well as continue to recognize the brand in the future. The brand identity forms the foundation of the Branding Triangle.
Now, how a brand is actually perceived by the consumer is different, and referred to as the “brand image.” Within a brand’s identity are:
The logo
Symbols and icons
Type style
Colors
Packaging
Art work
Photography
Slogan/tagline
Voice or sounds
Distinguishing visual/audio elements
Placement and location
Content Management
Moving in a clockwise manner, the next integral part of the Branding Triangle is Content Management. The administration of your processes, messaging and technologies concerning your content is another critical aspect of creating and maintaining the awareness, appreciation of and connections of your customers and followers with your brand. Without the creation and intelligent management of “branded content,” your company brand and products and/or services will rapidly become irrelevant and forgotten, even by your most ardent customers and advocates. “Out of sight, out of mind,” is the maxim to keep in mind here. Once the brand establishes its identity, it must communicate and become known.
A Power Brand cannot become or remain one if it is not continuously communicating and connecting with its audience. While the world is becoming more automated, we have lost our personal contact with individuals. Creating personalized content can become a huge differentiator for the Power Brand that takes heed to this branding opportunity.
When it comes to power branding, content management is ultimately the responsibility of the Chief Marketing Officer (CMO) or, in the case of a small business or startup, the owner or Chief Executive Officer (CEO). Your brand, in part, is as vibrant and valued as the content that it publishes and distributes, and the help that it offers. This content may be your images, video and audio properties, sales decks, blogs, ebooks, published materials, emails, newsletters, press releases, tweets, and even the content of your character reflected in your smile.
Effective content management concerns itself with:
Market research
Brand touchpoints and execution
Content creation
Scheduling
Editing
Publishing and distribution
Monitoring consumer and media feedback
Audience development (Increasing the number of genuine contacts, fans and followers)
Oversight and review
Recommendations for future content and PR initiatives
How Content Connects with Branding
Your content forms the second aspect of the Branding Triangle. If your brand is not creating content that shows customers how to do something, you are missing out on a big opportunity to provide customer service in a format that customers increasingly demand and love.
Once you have produced your how-to content, you can share it in a variety of places. Of course, your business website is the primary location to host your content; include it as part of your customer service page. But also place your videos on your YouTube channel and share the video links to the content throughout your other social-media channels. Done right, how-to content keeps existing customers happy and attracts new ones, too.
Customer Relationship Management (Customer relations management and “customer servic
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Building Your Empire
Building an empire is the dream, right? Everybody wants to one day look back on the empire they’ve built and feel the satisfaction and struggles of those first few days. It’d be great if there was a how to build an empire guide, but life is unpredictable and building a business that grows into an empire is never a straight path.
What will be your legacy in this lifetime?
You are built to conduct epic work. You are constructed to make a lasting impact.
There is no other feeling close to achieving success in entrepreneurship.
88 percent of millionaires are self-made, as per a 2017 survey from Fidelity Investments.
https://virtualcmo.expert/
Side hustles are one of the best ways to increase your income so you can pay off debt, save up for a big purchase, grow your retirement savings, or reduce your financial stress.
7 Really Powerful Reasons To Start Your Side Hustle:
- Generate Extra Income
- Opens the door to new, unexpected positive outcomes
- Offers more value to employers and/or clientele
- Allows you to network with a broader range of communities and influencers
- Diversifies your knowledge & skill sets
- By increasing your competencies, you become happier!
- Keeps you occupied with positive actions. - “An idle mind is the devil’s workshop”
These days, a growing number of working Americans are taking on side hustles -- second gigs on top of their regular jobs. Of course, side hustles can come in different shapes and forms. For some people, they involve showing up to a specific place at a preset time. For others, they mean logging onto a computer, crafting, or baking from the comfort of home. But if you've been on the fence about getting one yourself, here are several good reasons to consider it.
Grow Your Entrepreneurial Skills
Having a side hustle can also help you develop entrepreneurial skills. Learning how to run and operate a business can be valuable knowledge for anyone. These skills can help you become more financially wise, self-reliant, and empowered. Not to mention that it feels good to control something of your own and watch it succeed.
Starting a side hustle doesn’t have to be difficult. Choose something that you are passionate about or interested in learning more about. Researching through online guides, videos or training kits can teach you all that you need to know to get started.
What is a Virtual Chief Marketing Officer? - https://virtualcmo.expert/
Park Howell is a 30+ year veteran of the advertising industry who has guided hundreds of purpose-driven brands and thousands of people who support them to substantial growth.
Links to Park's content, book and podcast
https://businessofstory.com/
https://parkhowell.com/
But everything changed in 2006. That's when he realized the advertising paradigm was being disrupted by the internet. Brands used to own the influence of mass media, but the masses had become the media creating a cacophony of communication.
Park learned that an anecdote is the antidote to help you standout.
He now consults, teaches, coaches and speaks internationally helping leaders and communicators rise above the noise of the Attention Economy and be heard using the power of brand and business storytelling.
The Story Cycle System™ is distilled from the timeless narrative structure of the ancients, inspired by the story artists of Hollywood, influenced by masters of persuasion, guided by trend-seers, and informed by how the mind grapples for meaning.
Instead of struggling in their businesses, spending too much on marketing and not doing enough good, my clients, through the Story Cycle, increase sales, create more impact and build more valuable companies.
That’s the story I’m making happen in the world. And I’d welcome the opportunity to help bring yours to life.
Heart versus mind
For all the others, here’s the thing: of course an episode of your favorite TV show is better than some corporate speech. Why is that? Well it’s another story of heart versus mind.
Facts speak to your mind
At work, messages usually are a collection of facts and figures, with a logical structure. When you face one of those, your brain activates the language-processing zone.
Stories speak to your heart
When you are reading or hearing a story, your brain will react in a whole other way and simultaneously activate up to seven areas at once. Including the zone that processes images, which works 60,000 times faster than language processing. Other activated zones include those that trigger emotions, or those that command our other senses: touch, hear, taste, and even smell.
A story has a stronger impact on your audience
So it’s a fact proved by science. A story will actually engage your brain in a deeper way than facts alone. But then you already knew that. When was the last time you burst into tears or laughed out loud when watching a spreadsheet?
But work is not only about facts or figures. A lot happens every day at the office. We spent a whole lot of time there. We laugh and cry, we crave and fear, we have good times and the occasional fail. After all, most of us at work are still humans.
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Look at the blank canvas 2021 offers as an opportunity to improve. Some businesses may have been putting off a complete digital transformation. If that’s the case for your company, now is the ideal time for transforming more manual and paper-based processes to a digital format.
Your business strategy can focus on detailing this transformation, including the timeline for testing and implementing those new digital processes. Doing so will better prepare you for when business picks up again. You may then find you can better connect with customers and offer them the digital experiences they have come to expect in other parts of their lives.
With uncertainty anticipated to continue in 2021, it’s good to have one or more backup plans for your business. Lay out potential contingencies that you may face in the coming year and use this time to craft strategic responses.
These strategic plans can address different scenarios like ongoing health concerns, reopening at a slower pace, continued openings and closings, remote and on-demand environments, and full reopening. Build out each of these plans, using the experience of 2020 to help develop key tactics. Many of these tactics may have already proven effective this year or they may be ones you are still testing.
If you are resourceful and strategic, you can rise above the crazy to create a better world for yourself.
“......the best thing you can do is read and write every day, a couple of hours every day. Write about things you find important, and see if you can see if you can discover what you believe to be true. And that will build you a foundation, and it's unbelievably practical.
“If you look at people who are phenomenally successful across life, there's various reasons, but one of them is that they're unbelievably good at articulating what they're aiming out and strategizing and negotiating and enticing people with a vision forward. It's like, get your words together, man. That makes you unstoppable. And that's really, that's the core of the humanities, that idea, is get your words together. Make yourself an articulate creature, and then you're deadly in the best possible way.” - Jordan Peterson
Joy is a successful entrepreneur, accomplished speaker, business owner, author and philanthropist.
https://www.postcardmania.com/
She founded PostcardMania in 1998 with only a phone, a computer and her own marketing savvy — no capital injections or outside funding whatsoever.
She had no MBA or formal business education either. In fact, Joy dropped out of high school at 16.
What began as a tiny startup in a 600-square foot cottage is now a bootstrapping success story.
PostcardMania’s purpose is to help people — business owners, company and corporate executives and entrepreneurs — succeed in business by providing them the ultimate in marketing. Our marketing solutions put business owners in the driver’s seat of their own expansion through direct mail marketing, postcard marketing, website development, Google pay-per-click ads, social media management, and email drip campaigns.
The higher goal of PostcardMania is to strengthen the U.S. economy by helping small business owners grow and prosper, and that's why we ONLY promote the marketing methods we personally know will work to grow small businesses.
PostcardMania doesn't just print and mail millions of postcards every week — we’re a full service marketing company that operates on one solid truth: You need to market more than you even think you do in order to grow your business (and bottom line) in today’s economy. Joy learned this lesson the hard way. Twice in the past she lessened her marketing only to watch her revenue plummet. Never again! And that’s what we tell business owners: when you increase your marketing while tracking what exactly produces leads, you’re sure to see your business and income soar!
Contact us at https://virtualcmo.expert/
How to Become a Kindle Author Rockstar! - It's Easier Than You Believe
Becoming an author of your own eBook is worth it.
You too can become a "Kindle Author Rockstar"!
It's Easier Than You Believe
Because writing an eBook can seem to such a big project, people often dream of doing it but don’t actually get it done.
If you’ve been thinking about writing an eBook for a long time, then you’re definitely not alone. It’s one of those projects that can easily be put off so more immediate things can get done.
But with all the benefits of becoming an author, maybe it’s time to write that eBook.
It used to be nearly impossible to become a New York Times best-selling author because you needed to have a publisher, and be very well connected. But since Amazon democratized book publishing, it is more attainable to become a best selling author on Amazon, and in this course ,I teach you exactly how to do that.
Develop a Platform Based on Thought Leadership
Both fiction and non-fiction authors can and should use this strategy. A "platform" or "tribe" is a group of readers who love what you write and who trust you as an authority on your specialist subject, whether that's in fiction or non-fiction. If you build a solid tribe, you can rely on them to buy your books.
To develop your platform, create a blog and turn it into a hub of all your online activities, including social media feeds, an archive of columns on publications, and personal or professional information. Communicate with your tribe on a daily basis through social media and by building an email list. Be approachable.
That doesn't mean you have to give all of yourself to your platform. Remember: your writing comes first. Spending all your time on your platform won't bring you more readers if they have nothing to read. Read this article to find out more about striking the perfect balance.
Create a Strong Personal Brand
Whether or not you're using an alter ego, your name is, of course, a personal brand. However, there are people out there with similar names. For instance, there are two Paul Allens in the technology industry. One is the Microsoft founder and Bill Gates' business partner. The other is the founder of Ancestry.com.
Create a distinguishing feature that serves as a tagline wherever you go. Perhaps you're Susan Smith the Dolphin Whisperer Motivational Speaker or Dave Jones the One-Book-Per-Week Writing Coach. Creating a tagline means people won't confuse you with other Susan Smiths and Dave Joneses.
Getting on shows, podcasts, and reputable blogs requires sophisticated publicity skills. Reach out to journalists, editors, writers, and bloggers. You're welcome to hire a professional publicist, if your budget allows. If not, it's still doable, as long as your pitch is customized to the media. You may want to pre-write the article as if the journalist had written it by him or herself. Disclose this by saying that this article is exclusive and can be used under his or her byline.
What is a Virtual Chief Marketing Officer? https://virtualcmo.expert/
Miri Rodriguez is an award-winning digital marketer and storyteller.
https://mirirod.com/
Rodriguez has dedicated the last four years of her extensive marketing career advocating for and evangelizing brand narrative across many sectors and industries around the world.
Rodriguez' mission for imparting storytelling techniques entrenched in vulnerability and empathy began when she worked as a creative journalist in the engineering discipline at Microsoft Corporation.
There, Rodriguez recognized the immediate need to help educate and inspire engineers and colleagues across functions on designing distinctive narratives that help define and drive immersive and emotional customer engagement experiences, while navigating the uncertainties of the digital age.
Rodriguez was born in Caracas, Venezuela and currently resides in the state of Washington, U.S. with her husband, two sons and American Bulldog. Her work has been featured in Forbes, Business Insider, Girl Boss, Brand Strategy Insider and national podcasts.
Story design is about the intentional crafting of story structure, attributes and elements to conjure vulnerability, emotion, drive inclusion and lead with empathy.
In today’s digital world, most brands continue to struggle to make a genuine connection with their audience and resort to outdated engagement strategies.
https://mirirod.com/
Contact Edwin at https://virtualcmo.expert/
Darrell is the Co-founder of Yokel Local, a performance-based digital marketing agency.
https://www.yokellocal.com/
What does he company do?
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We drive the targeted website traffic
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We generate the leads for your sales team
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We handle the marketing automation for higher conversions
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We increase the ROI and revenue by optimizing around data
What is Local Marketing?
Local marketing is defined as marketing strategies and tactics that target potential customers locally within a certain radius of a business — typically within 50 miles. Sometimes called neighborhood marketing or location-based marketing, it can consist of traditional offline marketing or online marketing that is geographically targeted. Frequently today, local marketing includes a combination of both strategies.
A subset of local area marketing includes local search marketing, also known as local SEO. Local search marketing specifically refers to techniques to ensure a business gets found in search results, location pages and online maps by potential local customers.
Local businesses may get 100% of their customers from within a few miles. You may have heard the phrase “main street business” (or “high street business” in some countries). This refers to the fact that small businesses depend literally on foot traffic or being seen on main thoroughfares. So even though a local business can find success marketing online, it takes strict geographical focus. Otherwise, you could end up wasting time and money to attract website visitors from across the country who have zero chance of ever visiting your shop or buying anything.
What is a Virtual Chief Marketing Officer? https://virtualcmo.expert/
Strategy is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty.
Strategy is important because the resources available to achieve goals are usually limited. Strategy generally involves setting goals and priorities, determining actions to achieve the goals, and mobilizing resources to execute the actions.
A strategy describes how the ends (goals) will be achieved by the means (resources).
A decent marketing strategy gives your organization a durable plan that is steady through your numerous online and offline channels. It would help if you had your branding and message equivalent to your point-of-purchase publicizing in your stores for what it’s worth on your online media pages and site. A firm message spares time and exertion by not having representatives reproduce a marketing message for each channel.
We’re eager to assist you in thinking of a comprehensive marketing strategy for your business; however, if you’d like some counsel to do it without anyone’s help, follow this practical guide.
Step by step instructions to Plan Digital Marketing Strategy for 2021
Distinguish Your Marketing Objectives
The initial step to making a powerful advanced marketing strategy is to distinguish your objective. Sit down and consider what you need to achieve with your marketing. Having a characterized and settled upon objective will help control your digital marketing strategy, and having familiar Google Analytics consulting will help guarantee you’re on the correct path to accomplishing that goal.
Consider Your Time And Resources
Although you may have all sorts of fantastic ideas, if you don’t factor your budget into your marketing strategy, you won’t be successful. Although you may not be able to do everything you’d like, by considering your target audience, SMART goals, budget, time and resources available, you should be able to narrow your focus to tactics that are realistic for your business.
Write Out Your Marketing Strategy
Write each month of the year at the top of a list, then list the tactics you plan to employ during the month underneath it. This helps you visualize how many different marketing activities you’re committing to take on each month
Put Your Marketing Strategy Into Action
Your marketing strategy is useless if you don’t follow it. Write down which individual activities to do and when you plan to do them in your calendar or planner. Establish deadlines and stick to them!
What is a Virtual Chief Marketing Officer? - https://virtualcmo.expert/
With over 46 years of experience in the construction industry working on every type of project imaginable, Joel Anderson shares the nuts and bolts for building a successful business.
https://nutsandboltscontracting.com/b...
From hiring and managing employees to operations, marketing, and keeping clients to financing projects, Joel shows you the secrets for running your business smoothly, avoiding costly mistakes, and growing at a sustainable rate.
Step-by-step, he’ll also show you how to get and stay organized while you regain your sanity, so you can run your business and it doesn’t run you!
Whether you own a small to midsize contracting company, have a multi-million-dollar construction firm, or are tradesman striking out on his own, this book will help you erect your contracting empire!
How can we help you and your employees succeed?
Nuts and Bolts Contracting, LLC offers a variety of training programs to help you and your employees excel in every aspect of the construction or contracting business. All of our trainings are grounded in the principles and concepts found in our books.
Benefits of training include:
Expanding your employees’ knowledge base and expertise
Improving job satisfaction and retaining key employees longer
Helping your company run smoother, operate more efficiently, and eliminate costly mistakes
Working better as team, all with the same focus and priorities
Enhancing company culture
Showing employees you care about them by investing in their professional and personal growth
https://nutsandboltscontracting.com/
What is a Virtual CMO? - https://virtualcmo.expert/
David Meerman Scott is a world renowned marketing strategist, entrepreneur, investor and advisor to emerging companies.
https://www.davidmeermanscott.com/
He helps professionals, companies and organizations generate attention and grow business in a real-time world.
He spotted the online content revolution in its infancy, and he is the bestselling author of 11 books – translated into 30 languages – including “Fanocracy” and “The New Rules of Marketing & PR“. David inspires people to set old ideas and fear aside and use new tools to achieve measurable, no-cost results to turn customers into fans and fans into customers.
In January 2020, Scott published Fanocracy: Turning Fans into Customers and Customers into Fans co-authored with his daughter, Reiko Scott. It explains how to benefit from the trend where savvy companies and non-profits attract not just customers but fans who indirectly promote the product better than direct marketing from the company itself can.
Scott's assertion is that marketing and public relations is vastly different on the Web than in mainstream media. He says that the old rules of mainstream media are about controlling a message and getting the message into the public domain is to buying expensive advertising or begging the media to write about you. He says that the rules of marketing and PR on the Web are completely different. Instead of buying or begging your way in, Scott says anybody can earn attention by "publishing their way in" using the tools of social media such as, blogs, podcasts, online news releases, online video, viral marketing, and online media. He believes that, with few exceptions, marketers gain the best return on their investment in content creation when they choose "ungated" publication.
Writing for Forbes, Nick Morgan notes that "David is one of those select few people who saw and understood the social media phenomenon as it began..."
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Some people talk about leadership. Some people teach about leadership. Others advance fancy theories about leadership. Retired Marine Corps Major General (2-star) Gregg Sturdevant lives leadership and has done so for more than 30 years.
https://missioncriticalleadershipsolu...
Gregg also believes that an organization, a business, a project, and even an individual succeeds only to the degree that there is strong leadership at the helm. In other words, success in any sector is utterly dependent upon robust leadership. There is no other way to get it done.
Gregg is also CEO of Mission Critical Leadership Solutions, a leadership building firm that consults business owners, top executives, and entrepreneurs to succeed in the highly competitive world of business. Gregg’s proprietary system for getting it done—The Mission Critical 8-point System—is designed to address the critical areas of an organization that a leader needs to master to build a prosperous business.
Gregg is also CEO of Mission Critical Leadership Solutions, a leadership building firm that consults business owners, top executives, and entrepreneurs to succeed in the highly competitive world of business. Gregg’s proprietary system for getting it done—The Mission Critical 8-point System—is designed to address the critical areas of an organization that a leader needs to master to build a prosperous business.
Gregg is known for his warm, yet no-nonsense style. He’s not the “iron-jawed” General that you may see in the movies. Rather, Gregg utilizes understanding and compassion to bring out the best in people. One could say that his leadership style, though systematic, is an art form that stems from a love of people and a burning desire for them to win. This leadership style is an essential part of what Gregg teaches his clients so that they too will get the best out of people, as well as themselves.
Greg has spent nearly three decades teaching dentists how to run the business side of their practice. https://matterhornbizdev.com/about/
Greg is an internationally recognized lecturer, sales-trainer and management consultant that has spent close to 30 years working with professionals and small business owners across the US and Canada.
Greg Winteregg
Greg is an internationally recognized lecturer, sales-trainer and management consultant that has spent close to 30 years working with professionals and small business owners across the US and Canada. In 1992 he became a client at MGE: Management Experts and transformed his struggling dental practice into a production powerhouse in less than a year. By mid-1993, Greg’s practice had more than doubled and ranked in the top 4% of dental practices nationally, all while he was able to cut his working hours to less than 22 a week! With a successful practice and few business issues to fixate his attention, Greg began to look around at the rest of the dental profession. He didn’t like what he saw. His colleagues were struggling – not due to lack of will or a desire to help their patients, but rather a lack of business knowledge. Specifically, the very knowledge Greg learned at MGE to build his practice. Determined to do something about this, Greg joined MGE as a partner in 1994 to make it possible for his fellow dental professionals to share in the same success he had.
Greg hit the ground running from “day 1” at MGE and has been an integral figure in its meteoric expansion. Working with his business partner, and a dedicated team of staff and executives, MGE grew from a staff of 6 or 7 in a couple thousand square feet, to over 70 employees in a 55,000-square foot training facility, and a second location in California. Revenues and production increased by more than 18 times and MGE now serves clients in 48 of the 50 US states and most of Canada. Greg has presented over 2,000 lectures to tens of thousands of professionals and business owners in ten countries across three continents – and has a unique ability to teach management, leadership and sales in a way that produces real results in the real world.
By 2016, MGE had grown organizationally to the point where Greg was able to turn over his day-to-day sales functions, while maintaining his MGE lecture schedule and other responsibilities. Wanting to expand the use of the management system taught at MGE as well as the future of the practice of private dentistry, Greg added three projects to his already busy schedule. The first was Matterhorn Business Development. Using the same successful management principles, he’d been teaching health care professionals, Greg started Matterhorn to export this information to all small business owners outside the health care field.
Always passionate about dentistry and the dental profession, Greg recognized the challenges faced by the private practitioner in today’s corporate dental environment. Resolving to do something about this, Greg formed the Private Dentist Alliance in 2018 and serves as its Executive Director.
Lastly, in an effort to reach more people, Greg carved out the time to put pen to paper (or fingers to keyboard…) and complete his first book, “Fun at Work,” published in April 2019.
What is a Virtual Chief Marketing Officer? https://virtualcmo.expert/
Facebook Advertising Tips 2021 with John Nesbit
Contact John Nesbit at https://www.thecustomerfactory.net/
As such, many businesses will continue to use Facebook as their prime marketing platform for the foreseeable future. However, while Facebook is an excellent place to market goods and services, Facebook marketing strategies and trends tend to change over time so it is important to stay on top of the latest Facebook marketing updates.
Learn timely Facebook ad strategies with online marketing expert, John Nesbit
2021 is coming and your business needs to get ready for the new year! In addition to following new social media content trends for 2021, you will need to jump on the new Facebook marketing campaign tools available. Being aware of these key changes will allow you to take full advantage of Facebook for your marketing needs. If you are already capitalizing on some of these Facebook marketing trends, then you are ahead of the game, congrats! However, if you are not currently using any of these Facebook marketing trends, then you should strongly consider starting to use some of them.
Imagine an advertising tool that helped you reach your ideal customers based on what they like, their interests, and their behaviors. A tool that saved you time and money by optimizing your ad delivery to get your message in front of those most likely to convert.
That’s what you get with Facebook advertising, a platform used by many ecommerce entrepreneurs and marketers, especially those just starting out who don’t have much advertising experience or a big ad budget. Anyone can fuel their business growth with Facebook ads, as long as they’re willing to learn the basics.
Why use Facebook for advertising?
With so many options, deciding where to spend your marketing budget can be difficult. What makes Facebook particularly attractive for new and experienced business owners boils down to three things:
- Driving traffic from an active and engaged user base
Facebook is a place where we connect with family and friends, and—as much as we hate to admit it—it’s pretty darn addictive. Facebook reportedly has more than two billion active monthly users, and those users spend more time on Facebook than on competing social networks. In addition, Facebook owns Messenger and Instagram, two other popular mobile apps accessible to Facebook advertisers through its advertising platform. That’s a lot of active, engaged traffic to drive to your landing page.
- Targeting customers based on demographics, interests, and behaviors
Facebook is designed for sharing personal updates and information with your network, such as vacation photos, new songs you’ve discovered, and relationship statuses. All the likes and connections made on Facebook and Instagram create detailed user profiles advertisers can tap into through targeted ads. Facebook advertisers can match their products and service against a long list of users’ interests, traits, and behaviors, resulting in a higher likelihood of reaching their ideal customers.
- Generating brand awareness
Most businesses have a Facebook and/or Instagram business page they use for connecting with their fans and customers on social media. When you decide to use paid ads on Facebook and Instagram, you can opt to have them come from your brand’s social pages. This often results in increased brand exposure and new followers for your company, which is one of the benefits of advertising on social platforms.
You need to be who you are and let people SEE you, all of you, to attract the ones who get you.
Your content marketing needs to be strategic. As a business owner, the strategy should be that the content you create fills a real need for your audience, and it helps them solve a problem.
Before founding Jet PT Billing, Kevin spent 10 years of his professional life in the trenches of the corporate world managing an outpatient facility.
https://jetptbilling.com/
Upon leaving the corporate controlled world of healthcare, he ventured out, looking for something new and exciting in private practice.
The world of private practice, on the business as well as personal side, was a night and day contrast. It is here where Kevin became intimate with physical therapy billing and collections.
Kevin familiarized himself with every nook and cranny of the process so that he could streamline what had previously been an arduous task.
Mark Quann has built a highly successful business helping thousands of individuals to step out of the bank-debt matrix and onto a path to financial independence.
Growing up in a lower middle-class blue-collar family Mark witnessed his own parents struggle with a banking and investment system rigged against the average worker – and designed to produce a lifetime of debt and interest payments.
It took more than a few hard knocks and lot of education to shake off the bad financial habits and false information that were ingrained by the economic elite into generations of young people.
But, as he found his own way, he also discovered a passion for educating others with correct financial principles. Today, Mark’s passion for helping others is growing into a movement to spread “real” financial education to the masses.
https://www.richmanpoorbank.com/
Martin Matthews is the co-author of the popular book, “Let’s Fight About Money”
centered around couples, communication and money.
He and his wife Chelsea have hosted a digital TV show on The Wooditch Network designed to empower couples to get on the same page with their finances and purpose.
After fleeing a civil war and emigrating to the United States from Liberia, West
Africa, Martin was shocked by the lack of financial literacy in the “wealthiest”
country in the world. Over a decade years ago, he launched his business in the financial industry to help people learn and apply the strategies of the wealthy to build and protect their wealth.
Today he operates various businesses with the primary being an insurance and
investment agency with clients in 42 states.
By developing a marketing strategy that is carefully thought through and aligns with business goals, you will see a significantly higher return on investment from your marketing efforts.
Writing a plan can make the difference when it comes to realizing startup success. Plans support the process of turning an entrepreneur’s vision into tangible actions by promoting the organization and direction of startup activities.
In the real world, though, entrepreneurs rarely start with the question “To plan or not to plan?” More often than not, they begin with a hazy vision of what success might look like.
In these early stages, they may improvise or experiment to bring this vision into better focus, but as the startup begins to take shape, and innovation and growth become important, a plan begins to become necessary for the startup to succeed.
Here are the 5 P's of marketing:
Product – Describe the product or service offered to the customer by your home business, including the physical attributes of your products or services, what they do, how they differ from your competitors, & what benefits they provide to your potential customers.
Price – Outline the pricing strategies that will help you reach your target profit margin. How you will price your product or service so that the price remains competitive while still allowing you to make a good profit? When calculating price, make sure you take into consideration both fixed expenses (those that don't change) and variable expenses (costs that aren't set), as well as your time and expertise, to ensure you're charging enough to make a profit. Also discuss if your price will be lower or higher than your competition, and how you can justify the difference (i.e. what do buyers get by paying more for your product?).
Place (Distribution) – Indicate where your business will sell its products or services, and how it will get those products or services to consumers. For example, Will you consign your products to local stores? When you know what outlets our product and services will be available, indicate how much you expect to sell in each location. For example, will 65 percent of your sales be done online and 35 percent through face-to-face appointments? Also include any delivery terms and costs, and how those expenses will be covered (i.e. added to the sale of the item). Indicate if there any shipping or labeling requirements that need to be considered and how you will meet those requirements. Finally, outline the transaction process and your return policies.
Promotion – What methods of promotion you will use to communicate the features and benefits of your products or services to your target customers? Will you advertise? If so, where? What percentage of advertising will be handled by each advertising option? How much business do you anticipate each form of advertising will result in? How much is this all going to cost?
People – Decide your sales strategy and the people who will provide sales and service that will be used in marketing your products or services to the customer. Who are the people or sales team that will be providing this service, and what kind of sales training will they receive? Do you plan to offer any incentives to your customer service representatives and how do you plan to measure customer satisfaction?
Evaluating Marketing Effectiveness
As you make your marketing decisions, consider how you'll know what strategies are working and those that aren't. There's no sense in wasting time or money on promotional tactics that don't work. If you use social media to promote your business, you'll want to measure your social media analytics. Consider using A/B testing techniques to make sure you're using your best offers. Whatever form of marketing you use, find a way to quantify results so you can know whether it's worth your time and money to continue to use i
Josh Steimle - Mastering LinkedIn to Become More Influential
Josh Steimle is an author, speaker, and entrepreneur. He is the founder of MWI, a global digital marketing agency, and creator of The 7 Systems of Influence, a framework used by entrepreneurs and other business leaders to connect deeply with their ideal audiences.
https://www.joshsteimle.com/
Josh Steimle is the creator of The 7 Systems of Influence, a framework used by leaders to attract attention, earn respect, and build relationships of trust.
In 2016, Josh published Chief Marketing Officers at Work, which includes interviews with 29 CMOs from companies like Spotify, Target, PayPal, GE, and The Home Depot. It was recognized as one of the 5 Best Business Books of 2016 in Success Magazine and named one of 11 Marketing Books Every CMO Should Read by Forbes.
His second book, 60 Days to LinkedIn Mastery, is due out Nov, 2020.
THE 7 SYSTEMS OF INFLUENCE
Knowledge is not power.
You may know everything, but without influence, you can’t do anything.
If knowledge were enough then watching a video on parenting would produce perfect children, attending a job training summit would guarantee you employment, and reading a business book would be all you need to run a successful business.
What’s missing?
Influence.
Influence is how great leaders:
Attract top talent to build world-class teams
Motivate their teams to dream big and execute
Build powerful brands
Generate new revenue
Create sustainable growth
In 1999, I started a marketing agency called MWI.
For seven years, I rode a rollercoaster of profit and loss until I was buried under a mountain of debt. In addition, I hadn’t paid myself a dime in four years.
My wife and I lived in a studio apartment above a garage and shared a small car with no air conditioning.
I worked 100 hour weeks, often slept on the office floor, missed family events, and ignored important relationships.
My health also suffered. I also weighed 239 lbs, about 70 lbs more than I should, and couldn’t walk up a single flight of stairs without wheezing for five minutes afterward.
I was unhealthy, poor, and miserable.
I also had no idea what to do.
I couldn’t afford to quit, but I also couldn’t afford to keep living like this.
A TURNING POINT
Before I could influence anyone else, I recognized I had to fix myself. There was one thing I knew I could do–I could go to the gym.
Before 2007, I had never run over a mile in my life, but by 2008 I was training for my first half-Ironman. I lost 60 lbs, ran a marathon, then ran another. I got into trail running and ultra-marathons. My longest run to date was a 14-hour, 70K (43.5 miles) over three mountain peaks.
Something interesting happened along the way as I learned when you achieve excellence in one area of your life, it pulls up other areas of your life. Almost like magic, as I got fit I saw my relationships improve and I also made better business decisions.
By 2012, my life had improved dramatically, both personally and professionally. However, I wasn’t satisfied.
My agency was doing well, but it was still a small, local business, rather than the international agency I dreamed of when I started it.
I began to look for a partner, someone to share my vision of what my business could become and who would work with me to make it reality.
After a year of searching, I found the partner I was looking for, and some
What is a Virtual CMO? - http://virtualcmo.expert/
This episode’s Topic: Leadership Coaching Principles with Steve Sims
https://www.stevedsims.com/
Forbes and Entrepreneur Magazine has called Steve “The Real Life Wizard of Oz”.
Steve’s focus is to get you uncomfortable, pull out the “Whys” and, “Oh, I could never do that” and save you years, scars and money by getting you where you should be versus where you are not heading.
Steve Sims (born 1966) is the founder and CEO of the luxury concierge service Bluefish. In 2017, Sims published a book, Bluefishing: The Art of Making Things Happen. Sims grew up in East London and met his wife, Clare, when he was 16 years old.
Sims began his career as a Bricklayer in London. In 1980, Sims started a stockbroker job in London, where he worked for about 6 months. Eventually, Sims transferred to Hong Kong where he was fired in 5 days. After losing his stockbroking job, Sims stayed in Hong Kong where he worked as a Doorman for a Night Club in the area, where he went to parties and met their attendees, forming the network that would initially support Bluefish. Sims has arranged many adventures for clients including:
Private Dinner for 6 at the Feet of Michelangelo's David
Dinners in Italy while being Serenaded by Andrea Bocelli
Underwater Tours of the Titanic
Through Bluefin, Sims has networked and befriended many powerful people including: Donald Trump, Sting, Andrea Bocelli and Elon Musk. In 2016, Sims landed a publishing deal with Simon & Schuster for his book, "Bluefish: The Art of Making Things Happen". Sims current project features an app called Taste of Blue that offers a more accessible route to unique and luxury outcomes. Sims has been featured in over 30 TV shows, over 60 major publications, and has spoken at many events including Harvard.
Sims founded Bluefish in 1996. In 2003, Bluefish partnered with MBNA to launch its own credit card.
In 2004, Bluefish was named the official concierge of L.A. and New York Fashion Weeks.
In August 2006, Icon International Holdings Inc. signed an agreement with Bluefish Concierge to provide all concierge services for the airline and its travelers. Bluefish Concierge was the official concierge of the Kentucky Derby from 2005 to 2007.
What is a Virtual CMO? - http://virtualcmo.expert/
The Top Business Growth Strategy for 2021
While most are probably familiar with the term return on investment (ROI), return on relationship is a newer concept coined by CMO of Brand Innovators, Ted Rubin. ROR is a concept built on the social media age and the knowledge that connections with customers drive significant growth for modern businesses.
What is return on relationship (ROR)?
Like ROI, return on relationship is a way to measure business success. However, while ROI represents the positive outcomes of your efforts in financial figures, ROR applies to the value that you get out of nurturing connections with customers. This value comes in the form of:
- Recommendations and referrals
- Social media engagement
- Followers and fans
- Loyalty and repeat business
- Social sharing
A business hoping to build a company defined by loyal customers who are willing to support the organization via word of mouth marketing needs a high level of ROR. According to Rubin, the return on relationship is all about organic engagement, sentiment monitoring, and community management.
Provide valuable resources for customers
Focus your business strategy for 2021 on your customers and customer-facing actions, such as adding to the value you deliver to them, and the ways in which those actions assist with your revenue objectives.
On the sales side, providing more options for financial assistance could help new customers make their purchases. Examples include layaway, structured payment plan services and other payment options that address smaller cash flows and decreased consumer confidence.
For marketing purposes, you also have considerable time and opportunity to plan content and provide access to similar valuable resources that provide information to your customers and prospects. These tactics might not deliver immediate revenue, but it can be effective to engage prospects now so they are ready to buy when things improve.
Your business strategy can focus on detailing this transformation, including the timeline for testing and implementing those new digital processes. Doing so will better prepare you for when business picks up again. You may then find you can better connect with customers and offer them the digital experiences they have come to expect in other parts of their lives.
Take care of your people
A core element of every business plan should be a people strategy. Now more than ever, employers should prioritize taking care of their people — from physical and mental health to quality of life and work-life balance.
In addition, maintaining a strong corporate culture is always paramount, but it is especially crucial with many employees working in a remote environment. There is a wide range of employee-related perks and options that can be incorporated into the 2021 plan, including an employee wellness program; access to an employee assistance program (EAP); paid volunteer hours; flexible scheduling; a generous number of PTO hours; lunch-and-learn sessions; half-day Fridays and more.
When companies take care of their people, it leads to more loyal employees and discretionary efforts.
What is a Virtual CMO? - http://virtualcmo.expert/
Small Business Owners Need to Embrace Big Tech - HR, Finance, Marketing and SEO
Small business owners have a lot on their plates. For some, it might feel like they just don't have the time to invest in learning new skills.
However, finding the time to learn technical skills is one of the most powerful things a small business owner can do for their future.
Whether it's learning a software that helps run the business more efficiently, being able to build and maintain a website, or creating no-code apps to automate busywork, tech can change the course of any size company.
Customer Relationship Management (CRM)
Survey respondents underlined the importance of these although only a little more than half (56%) said they were currently using one of these tools. It was clear small and medium sized businesses understood the importance of these CRMs for interacting with clients but hadn’t found one they liked.
HR Software
This was one of the other technologies that was flagged in the survey by just over half of the respondents. If you’re looking to include this with your small business, administrative functions like those for benefits and attendance are important.
It’s also a good idea to look for some strategic options like tracking long-term employee development.
Content Marketing and SEO
Content marketing is a ubiquitous term in the entrepreneurial world yet many wrongfully presume it’s simple: You write some content, publish it online and shortly thereafter people flock to your website and buy your product. Right? As a small business owner or entrepreneur, you know the process is much more involved, calling for niche expertise and far greater attention to detail.
Beyond simply writing the content, you have to ensure that your target audience will actually want to read it, optimize it for SEO and then promote it in the right circles. Otherwise, your content is doomed to become another long forgotten URL aimlessly floating around the internet.
When implemented correctly, content marketing has the power to boost your domain authority, skyrocket your qualified lead generation and position you and your business as industry experts and thought leaders. The question becomes not if content marketing is right for you, but rather how can you best navigate the many channels of content marketing to fit your business’s goals?
What is a Virtual CMO? - http://virtualcmo.expert/
Contact Jaime Rossi at jamie@retirementexpert.net
His website - https://perau.thinkific.com/
PERA will help you grow your business with vetted appointments with clients who WANT your services. PERA offers an elite appointment service that is unlike any other. We have no competitors. We pride ourselves in providing our clients with fully-vetted, qualified appointments that equal sales - not leads.
Generating new leads and growing your client base as a Financial Advisor is crucial to success.
Financial Advisor and sales leader, Jamie Rossi, shares his strategies on how he dominates his sales quotas.
Leads are what fuel a business. Leads help a business to keep growing. This is especially true with financial advisors, wealth managers, financial planners, RIAs and insurance agents.
The problem many financial advisors face, however, is that the traditional avenues for generating these leads (things like getting referrals, word of mouth, networking, etc.) are slow, unpredictable and difficult to scale.
Let Jamie show you better, more effective ways to grow your client base as a Financial Advisor.
New financial advisors face a formidable challenge: You must find clients willing to trust you to manage their resources without being able to clearly demonstrate a history of success. Even seasoned financial advisors may discover that clients have grown increasingly vigilant — and for good reason.
With more than a quarter-million financial advisors in the United States, it’s hard to stand out as a professional. As the industry is expected to grow over the next decade, it will be even harder to earn new business.
Wondering how to get clients as a financial advisor? First, you must work to refine your message and online presence in a robust and focused manner. Then, you can network both online and offline using a mix of traditional and modern methods
The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. It’s about valuing and empowering these people to reach their goals at any stage in their journey with you.
Why? Because when your customers succeed, you succeed.
The inbound methodology can be applied in three ways:
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Attract: drawing in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage.
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Engage: presenting insights and solutions that align with their pain points and goals so they are more likely to buy from you.
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Delight: providing help and support to empower your customers to find success with their purchase.
Overview: What is inbound marketing?
At its core, inbound marketing allows your business to attract and engage with customers in a way that builds trust and delivers value. It’s a customer-centric strategy designed to deepen a customer’s relationship with your company over time.
This relationship-building is achieved through a variety of digital tactics. Examples include search engine optimization (SEO), video tutorials and webinars, podcasts, and social media posts.
If the content you provide benefits to the consumer, they’ll be motivated to buy because they are already deriving value from their initial engagements with your organization.
Depending on how expansive you want your inbound marketing strategy to be, you may require a dedicated marketing team to manage these efforts, such as someone responsible for maintaining the company’s social media presence.
Inbound marketing requires time to develop good content, nurture customer leads, and create evangelists for your company.
But if you are looking to grow your customers, increase retention, use it as part of your business development efforts, or expand your B2B marketing strategies, inbound marketing is for you.
Inbound marketing vs outbound marketing: What’s the difference?
A word about the difference between inbound and outbound marketing strategies.
While inbound marketing is about drawing customers to your company, outbound marketing is about your business pushing its message out to the world, usually through advertising.
Getting your company’s message in front of consumers through outbound marketing is costly. Buying advertising is rarely cheap, and results can be elusive since consumers tend to ignore ads.
In contrast, inbound marketing can be low cost or even free, and because you’re forming relationships, you’re also building the lifetime value of your customers.
Final advice for inbound marketing beginners
To achieve successful inbound marketing results, the key is the quality of the content you create. It’s got to be entertaining, informative, and valuable to your customers.
Content that is too salesy or focused on promoting your business will fall flat.
Put the customer’s needs first, and your inbound marketing strategy will evolve prospects into lifelong customers.
Youtube channel: Where the Jones?
We're the Jones family but this channel is about where the Jones family is on planet earth.
Our goal is to visit as many countries as possible while at the same time showing our audience a genuine experience chuck full of data. We want others to enjoy our videos and be able to use or videos for their own travels.
Transforming Your Brand - with Bestselling Author & Branding Expert, David Brier
https://www.risingabovethenoise.com/
David is a Fast Company expert blogger and the subject of numerous articles in Forbes, INC., The New York Times, ADWEEK, Huffington Post and Business Insider.
David is the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, presented to David by Shark Tank star and NY Times bestseller, Daymond John.
An award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design, and brand strategy, David has designed and transformed global brands, regional and local brands, and brands for startups and even cities.
DAYMOND JOHN, NETFLIX, #1 ON AMAZON
In addition to writing the new “branding bible” and Amazon bestseller, Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand Need, with a Foreword written by Daymond John of Shark Tank and FUBU, David is featured in the new Netflix bestseller written by its CEO, alongside Steve Jobs and Richard Branson on Innovation.
David is also a highly sought-after guest on podcasts and live streams on the topic of branding, and his popular One Minute Wednesday series found on YouTube.
As the creative director of DBD International, his firm services a select list of clients throughout the USA and internationally, creating thought-leading brands for companies that need to
◦ Appeal to a new audience
◦ Redefine brand misconceptions due to being pigeon-holed
◦ Correct brand definition due to cultural and technological changes
◦ Disrupt an existing category or convention
◦ Capitalize on emerging trends.
“DAVID BRIER IS A BRANDING GENIUS.”
GRANT CARDONE, NY TIMES BESTSELLING AUTHOR, AND #1 SALES EXPERT
ANNIHILATING BRAND CONFUSION
To answer the growing confusion companies and organizations were facing on the subject of branding, David wrote, narrated, and directed the viral video entitled, “What is Branding?” (which has garnered millions of views worldwide to date).
David lives and works with his wife in the Midwest, loves cooking, enjoys making excellent espresso beverages, avidly seeks out handmade artisan chocolates, occasionally misses his native home of Brooklyn, NY, and is happiest listening to a brilliantly performed jazz solo while helping businesses successfully disrupt and conquer some complacent business category.
What is a Virtual CMO? - http://virtualcmo.expert/
1) Owned Media - Your Website, Blog, YouTube channel, Podcast, Facebook Page, Email, etc. This is the media you control.
2) Earned Media - Appearing as a guest on someone else’s blog, YouTube channel, or Podcast. Being featured in the news or in an industry publication. Also called “Publicity”.
3) Paid Media - Google Ads, Facebook Ads, YouTube ads, direct mail, etc.
Earned, Owned, and Paid Media Further Defined
Earned media
If owned media sites are the destination then earned media is the vehicle that helps people get there.
What good is a website or social media site if no one is seeing or interacting with it? That’s where earned media comes in. Earned media is essentially online word of mouth, usually seen in the form of ‘viral’ tendencies, mentions, shares, reposts, reviews, recommendations, or content picked up by 3rd party sites. One of the most effective driving forces of earned media is usually a combination of strong organic rankings on the Search Engines, and content distributed by the brand. First page rankings and good content are typically the biggest drivers.
Rankings on the first page of the search engines place your owned media sites and content links in a position to receive higher engagement and shares, which is why a good SEO strategy is crucial. When it comes to brand content, interesting, informative content can come in all shapes and sizes. Whether it be a blog, info-graphic, video, press release, webinar or e-book, the bottom line is that the content has to be worthwhile in order to receive the value of earned media; which is why a great content strategy is also important.
Owned media
Owned media is any web property that you can control and is unique to your brand.
One of the most common examples is a website, although blog sites and social media channels are other examples of owned media properties too. Channels like social media and blogs are extensions of your website, and all three are extensions of your brand as a whole. The more owned media you have, the more chances you have to extend your brand presence in the digital sphere. (Check out our post on SEO for blogs to earn better rankings!)
Paid media
Paid media is a good way to promote content in order to drive earned media, as well as direct traffic to owned media properties.
Paying to promote content can help get the ball rolling and create more exposure. Social Media sites like Facebook, Twitter and LinkedIn offer advertising that could potentially help boost your content as well as your website. Another way to gain more exposure for your content is to pay influencers to rep your products or services, impacting the reach and recognition your pieces receive. Using retargeting, Pay Per Click (PPC) and display ads is an effective and more direct way to drive searchers to your owned media sites like your website, to help increase traffic and/or conversions.
Jeremy Slate is a Podcast PR Expert, the CEO of Command Your Brand Media, and the Founder at Create Your Own Life Podcast.
Check out Jeremy Slate at https://publishizer.com/extraordinary/ and https://commandyourbrand.com/
Let Jeremy give you some insider tips and secrets on How to Connect with Celebrities and Influencers. Also, Jeremy will be sharing with us his upcoming book.
Want to appear in front of your perfect customers? Podcast guesting allows you to not only in front of the perfect audience, but also create a level of trust that no other medium does.
Media is changing at a fast speed and over the last several years the podcast industry has created a high level of growth. Influencer marketing has created an opportunity for positioning that did not exist before. Podcasts allow business owners easy access to influencer marketing
Not only is the audience listening to you, but they are actually getting to know, like and trust you. The crazy part? Listeners are engaged to more than 80% or a podcast episode, which means they are spending 30 minutes or more listening to you.
Here are some of the top reasons why:
Highly Targeted – Podcasts are categorized and usually consist of a clearly defined focused audience
Evergreen Content – With traditional marketing once your ad spend is depleted your leads dry up. With podcast shows you can get leads for years to come. Gotta love evergreen content!
Power of Storytelling – Podcasts are the best platform to share your story and message with a highly engaged audience.
Consumable On The Go – People can’t watch videos or read articles while driving, running etc
People Buy from People – People don’t connect to ad banners or promotional content. They connect with real people
High Level of Engagement – People who listen to podcasts are highly engaged and focused on listening to what is being said. You literally have the audience in the palm of your hand.
Joe Yazbeck has helped thousands of leaders to hone this ability and transform their goals into success.
Leadership, like any other ability or quality, needs to be learned. Just being in a position of leadership doesn’t automatically mean that one can be a successful leader. There are many aspects to being a leader that determine one’s success, such as decision-making, problem solving and team building. Yet, the most important is the ability to communicate – to bring your ideas to reality and to influence and motivate others to follow your cause.
Check out his site at https://joeyazbeck.net/
You can pursue a variety of strategies to earn mentions and links. The three most prolific are likely to be:
1) Secure opportunities to write guest posts on influential blogs .
2) Create relationships with influencers in your industry.
3) Consistently create and promote content worthy of mentions and links.
Creating great content that other websites will organically and editorially link to is a core part of a modern-day SEO campaign. In premise, it sounds simple: you create a piece of content that is relevant within your niche and holds a certain level of value, then other websites will see the content and mention it on their website or share it across social media.
Promoting Your Content
After you’ve spent all that time and money on understanding what it is that your audience is looking for and then developing a great piece of content, the last thing you want to do is fall at the final hurdle.
You’ll need to make sure that you’re getting your content in front of the right people at the right time. This isn’t always a numbers game — quality and relevance is key here.
Around 90% of my clients are from what you would classify as “boring” industries, most of which are B2B businesses. I doubt that a guide on fitting the right type of commercial radiator is going to go viral (but you never know!).
The reality is that you don’t need to reach millions of people. You just need to reach a handful of influencers, and you’ll be well on your way to getting some results.
I usually break this stage up into two sections: paid promotion and organic promotion. Both of these are often vital to the success of your content.
What is a Virtual CMO? - http://virtualcmo.expert/
Michael Rubino, educator, mold expert and author of “The Mold Medic“. Together with the Director of Operations, Jeffrey Nowitzke, All American Restoration has curated a company that is unparalleled in the Mold Remediation space.
https://www.allamericanrestoration.com/
All American Restoration’s process is three times as thorough compared to the national standard of Mold Remediation and has a guaranteed success rate in improving conditions of a home beyond the standards of a normal ecology as outlined below. U
sing engineering controls, building science, and fine particulate remediation, All American Restoration is able to guarantee the elimination of Mycotoxins, Endotoxins, and reduce total spore accumulation.
If Content Is King, then who is the Queen?
Distribution!
(business, marketing) The process by which goods get to final consumers over a geographical market, including storing, selling, shipping and advertising; The frequency of occurrence or extent of existence.
Content is King: Brief Explanation
“Content is king” is an often cited quote in the world of online marketing, search engine marketing and content marketing. Behind this is the belief that the content, the text in particular, is central to the success of a website.
Content is King: Detailed Explanation
The quote “content is king” is originally from an essay Microsoft founder Bill Gates wrote in 1996. In it, he describes the future of the Internet as a marketplace for content. The phrase “content is king” is not new, but because of the increased focus on content marketing strategies, the quote is used very often.
The success of websites depends on quality content. A website must offer content that meets the demands of users, and it should be optimized for search engines such as Google and Bing.
“Content Is King” in Content Marketing
Contentbird ran a study that determined that 73 percent of companies have focused content marketing strategies. Content marketing is a marketing strategy centered around the visitor’s interests with quality content instead of advertising. This evolved from the fact that users no longer pay attention to the daily onslaught of advertising messages on sites. In online advertising, this is known as banner blindness.
For this reason, companies try to create content that provides value to the visitor. Thus, the perception of the company is positively influenced by the public. In addition, companies can keep track of different content marketing strategies:
positioning yourself as an expert
improve brand awareness
improve search engine ranking
Acquire and retain customers
Generate (blog) traffic
Generate new leads
Generate backlinks
The tools for content marketing include, for example, whitepapers, infographics, ebooks and blogs. Seeding of content is placing it on social media like Facebook, Twitter and Google+.
The basis for relevant content is quality text. Good web content fulfills a number of criteria:
unique
target specific groups
entertaining and informative
reader-friendly, well structured and error free
optimized for search engines
To succeed with content marketing, in addition to high-quality content, a strategic approach is helpful. A content strategy can be divided into the following steps: content auditing, goal setting, planning, creation & publishing and sharing.
“Content is king” in SEO
Unique, high-quality and current content is essential for good ranking in search engines like Google. During the early days of the Internet, websites were able to achieve a high ranking just by loading the text with keywords. Since then, Google has provided new updates like Panda, Penguin and Hummingbird that rate quality content increasingly higher.
A variety of factors influence the ranking.
The weighting is constantly analyzed by search engines for different factors. However, experts agree that the content of a website is one of the most important criteria for ranking in search engines.
Therefore, “content is king” in the SEO industry. Only with high-quality content can the ranking of a site be optimized.
Conclusion
The quote “content is king” is very often used in conjunction with content marketing and SEO. It implies that unique, high-quality, interesting and relevant content contributes significantly to the success of companies on the Internet. Companies should, therefore, primarily think of great content before they take further measures in their search engine optimization strategy. In content marketing, the quality of the content offered will dec
Rushi Trivedi is the CEO of Preferred Dental Care group, a National Speaker and Consultant. He earned his degree in Civil Engineering with honors in India’s most prestigious school. Then, at an early age of 23, he taught engineering in college before earning his Masters in the U.S.
After his wife, Dr. Shilpa Trivedi, started Preferred Dental Care, Rushi decided to leave his successful career in Wall Street and help run the practice. Within months, the practice’s income doubled. By 2009, Preferred Dental Care opened a second office in Manhattan with 14 operatories, a lab on premises and all specialties under one roof. The practice group is now in the top 1% of dental practices in the country.
Streamlining Operations
Practice-management software is more affordable and impactful than ever. It can help you streamline operations by going paperless. It can help you automate appointment scheduling. It can even help you create recurring revenue by implementing in-house membership programs. Imagine not having to spend the time and energy managing insurance relationships while increasing your fees and generating recurring revenue!
Growing your dental practice can be measured in many ways but ultimately boils down to profits. One of the best ways to boost profits while helping patients get the care they need is to improve case-acceptance percentages. Many times, patients don’t accept treatment plans because of ineffective case presentation.
Streamlining Operations
Practice-management software is more affordable and impactful than ever. It can help you streamline operations by going paperless. It can help you automate appointment scheduling. It can even help you create recurring revenue by implementing in-house membership programs. Imagine not having to spend the time and energy managing insurance relationships while increasing your fees and generating recurring revenue!
You’ve decided it’s time to hire a marketing person for your business - there’s just one problem: you’re not quite sure where to begin.
The marketing field is a wide umbrella for many specific areas from SEO and social media to brand management and user experience.
In fact, there are over 100 different types of marketing. What type of brand you need to manage also matters. Running a social media campaign for a non-profit is different than a social campaign for a business. On top of that, you have the choice of hiring a freelancer, virtual CMO, an agency, or an in-house person.
Whether you're in startup mode or a more mature organization, the challenges of hiring the right people to take your marketing to the next level can be a challenge.
There's a lot of contradicting advice out there. Some recommend only hiring people with lots of experience, while others swear you should hire only those who are green and willing to learn. Some suggest you hire a team of generalists who can do a little of everything, while others suggest a team of specialists is ideal.
Look for marketers who are strategic and tactical.
You need to find the balance between strategic marketers who plan for longer-range campaigns and tactile marketers who work on current ones, realizing that over time that balance will shift. When building a marketing team, you might want to find a tactical marketer who wants to be more strategic as well. You can hedge your bets with marketers who dance in both camps.
I don't put much weight in people who are just tactical with no urge to think about the future, or those who are just strategic with no ability to jump in the trenches. Marketers should be invested in both current campaigns and longer-range plans.
When staffing your marketing team, ask yourself, is there a competitive advantage you're seeking with a new product? How can you staff the team to help bring the product to market? Will you be acquiring companies? If so, what marketing skills will you need to hit the ground running?
Too often, marketing teams stay lean, waiting for the challenge to hit them before looking for the next team member. Then, it's often too late. You lose a month to interviews and another month to ramping up. By then, your momentum is stunted. So, look ahead. I'm not suggesting you hire a team of 100, but you should have one eye out for amazing new talent.
This advice might seem simple enough, but it can be difficult to follow consistently. You may become enamored by another company's approach or you may need to move fast and feel tempted to hire for skill over culture fit.
These tips are reminders that building an all-star marketing team takes a great deal of care and focus. But hiring the right players should be well worth the effort because, after all, they will be the face of your company.
Check out Bernard's website: http://bdiwebsite.com/
Since 1996, Bernard has worked with Business Owners and Executives of varying sized companies in performing an in depth and comprehensive financial, organizational, and operational business analysis.
Bernard has successfully worked with Manufacturers, Contractors, Wholesalers, Transportation Companies, Oil and Gas, Financial Services, Real Estate, Media & Entertainment, Telecommunications, and Automotive Industries.
Do you find yourself moving from problem to problem, function to function in your business with little time to consider growth, or worse your business has gone into a decline? Many small to medium-size business owners are exceptional at wearing all the hats and performing all of the functions of their organization. It’s oftentimes how the business has gotten to where it is today.
Attempting to manage and grow business profits to the next level while still performing so many functional day-to-day roles requires more time than the owner has available. Moving from the problem in finance to an upset customer to a personnel issue and more is the typical scenario that we at BDI discover as the cause, forcing many a small to medium size business into a decline.
A decline in profits, production, sales, and even more importantly the decline in energy or motivation of the business owner to keep the business delivering on the purpose and goals of the organization has led to the ever increasing failure of such businesses, especially in today’s economy.
Get the employees better coordinated, organized, and functioning so that they can produce more while increase their workload to fit the organization’s new standards.
What Is A Content Strategy?
Planning for the creation, aggregation, delivery, and useful governance of useful, usable, and appropriate content in an experience. Content strategy guides the creation, delivery, and governance of useful, usable content.
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Defines the usage of content to meet your business goals the company has set out to accomplish.
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Guides the decision of how to utilize usefully and to service your audience's top needs and demands
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Create benchmarks for measuring the content and deciding what content, in what format, is helping you to meet your goals.
What is content strategy?
Depending on who you are or what you need to do, content strategy can prioritize a few different things:
Content strategy defines how you’re going to use content to meet your business (or project) goals and satisfy your users’ needs.
Content strategy guides decisions about content throughout its lifecycle, from discovery to deletion.
Content strategy sets benchmarks against which to measure the success of your content.
How does content strategy work?
Content strategy works by connecting the content you are trying to create and manage to the people who are doing the creating.
Substance: What kinds of content do we need (topics, types, sources, etc.)? What messages does content need to communicate to our audience?
Structure: How is content prioritized, organized, formatted, and displayed? (Structure can include IA, metadata, modeling, linking strategies, etc.)
Workflow: What processes, tools, and human resources are required for content initiatives to launch successfully and maintain ongoing quality?
Governance: How are key decisions about content and content strategy made? How are changes initiated and communicated?
Building Your Business With Livestreaming and Social Media with Ken Walls
Check out Ken's sites at:
https://www.growliveacademy.com/
https://www.kenwalls.com/
It is Ken's mission to help others have their breakthrough. You can overcome trauma, loss, addiction, a failing business, hardships, and find joy, confidence, recovery, and success. Ken has done it, and you can, too. Ken founded Client Solution Innovations, a digital marketing, Web development, and social media firm in 2007 after spending years immersed in the tech world and on the Internet. Today, Ken helps businesses communicate effectively to grow and prosper.
In Ken's comprehensive course, he'll show you step by step how to get known and grow your business by:
Mastering the success mindset
Overcoming anxiety and the fear of going live
Identifying hot topics that attract viewers
Finding and set-up a great background
Identifying and sourcing the right equipment
Promoting your livestreams
Using free or low-cost apps to enhance your streams
Growing your followers
Getting more shares
Engaging with your audience
Dealing with haters
Increasing viewership
Creating professional graphics
Going live on multiple platforms with ease
Creating ads that convert
Creating a business fan page and why it is important
Attracting and securing great guests
Hosting a guest
Properly introducing a guest
Creating a show or podcast
Using TikTok for business
Setting up a YouTube channel
Increasing YouTube subscribers
Selling a Livestream
Interviewing techniques
Creating Pillar content for livestreams and social media
Posting for specific platforms - why and how
Titling for attention
Adding value to livestreams and social media
Running contests - when and how
What Is Content Marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Such examples are social media posts, videos, blog articles, interviews with experts, ebooks, case studies, courses, memes, and other media types are different types of content materials which are used to share information.
The basic idea of content marketing is to establish a trusted relationship with your customers by offering valuable information and insight. By doing so, you build your credibility and authority.
In addition to this recognition, content marketing directly influences the growth in business and sales.
According to multiple studies, the sales for companies have increased which were supported with an effective and consistent content marketing strategy.
Searching online, customers want to know everything about the product in detail before they make their choices. This is exactly where content marketing comes into play in making your products recognized by a large section of people. Today’s sophisticated users do not trust unknown products.
Today you are dealing with sophisticated consumers. It is almost impossible to attract them without interacting and communicating with them via content. Transparent communication establishes trust, which ultimately leads to new customers and higher profits.
Your content marketing strategy is going to bring more customers to your doorstep (physically or virtually) by giving them a reason to visit your website, follow your social media accounts, or subscribe to your newsletter or podcast.
It’s hard to convince somebody that they should read your blog post if it’s a 1,000-word pitch about how great your product is. Would you read the whole article?
Most likely not. Because unless you’ve already bought the product and now want to know the ins-and-outs of using it—you don’t care about the product.
You just care about getting the solution to your problem.
Your content needs to help your customer with solving part of their main problem. For example, this article is solving the problem that you have: not knowing exactly what content marketing is.
Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/
What is a Virtual CMO? - http://virtualcmo.expert/
Veterinary marketing strategies and ideas with Harley Orion.
Claim your FREE Veterinarian profile here: https://www.geniusvets.com/start
GeniusVets marketing system: https://www.geniusvets.com/veterinary...
Harley Orion serves as CEO at GeniusVets, the highest-performing marketing platform in the veterinary industry. The mission of GeniusVets is to create smarter connections between pet owners and veterinarians.
They provide education, websites, and digital marketing services to veterinary practices around the country, as well as a digital engagement platform that includes 100% of independent veterinary practices and enables them to connect directly with pet owners in their area.
GeniusVets is the premier platform to improve pet health – connecting pet parents with quality veterinarians and proven pet care advice from DVMs.
Their mission is to create better pet health by providing a platform that educates and unites pet owners and veterinarians.
Launched by a top veterinarian and practice owner, along with a team of digital technologists, writers, and pet parents, GeniusVets was created to help pet parents find, connect with, and get to know great veterinarians in their area...and to help pet owners become more knowledgeable about pet care, with education straight from veterinarians themselves.
"Today’s clients find you through your website, social media, Google searches and reviews – all from their mobile phone. This is how the world works now. If you want your practice to grow, you’ve got to give your online presence the attention it deserves." - Dr. Michele Drake, DVM - Owner, The Drake Center for Veterinary Care & Chief Veterinary Officer, GeniusVets
A recent study using third-party tools shows GeniusVets delivers more Google organic search traffic than the top ten competitors – combined.
We call it Evidence-Based Veterinary Marketing. As a quality DVM, you wouldn't use a treatment in your practice if you didn't have validated evidence that it would improve the health of pets. We believe you should demand the same of your marketing partner.
GeniusVets is the only marketing platform in the industry founded by a DVM and led by technologists with a proven track record of delivering exceptional results at the highest levels – for Fortune brands, household-name franchises, international non-profits, and local businesses as well.
Schedule a call with us and we're confident you'll recognize right away that GeniusVets is unlike any other team working in the industry today.
Connect with me on LinkedIn
What is a Virtual CMO? - http://virtualcmo.expert/
Word of Mouth Marketing StrategyIn talking with several hundred business owners and entrepreneurs for over thirty years, I have learned that word-of-mouth is always the most favored method of how small business brands grow. Yet, I have also observed that very few business people initiate proactive word-of-mouth campaigns or tactics. Too many view word-of-mouth as something that just happens, and in no way can be proactively guided as an ongoing strategy. A Nielsen study in 2013 found that earned media (also described in their report as word-of-mouth) is the most trusted source of information in all countries it surveyed worldwide. Moreover, it found that it is the channel that is most likely to stimulate consumers into action. There are three important factors which underlie powerful and successful word-of-mouth marketing strategy all of which can be proactively initiated:
- Acceptable Product/Service
- Opinion Leaders & Influencer
- Publicity
Acceptable Product/Service
You can’t have an unacceptable product or service and generate any effective word-of-mouth. Acceptable only means that your audience likes what you offer and has a willingness to continue to do business with you. While McDonald’s does not make the highest quality hamburger, millions upon millions find their products and services acceptable. And they are quite profitable. Now there are degrees to being acceptable. One could rise to the very top of the “Acceptable Scale” and become a legendary brand such as Tiffany's, Apple, or Disney. But there are legendary brands on a micro level, such as the local diner that people wait in line to get into every day. They may not serve the healthiest food, but they are quite acceptable and popular with the locals. One can always improve the quality of the product and/or service of one’s brand. In this way, you are proactively setting the stage for better word-of-mouth. Creating a one-of-a-kind product or delivering 5-Star service only helps you to generate stronger word-of-mouth.
Opinion Leaders & Influencers
Once your brand can consistently deliver an acceptable product or service, one needs to tap into those who can influence others. It is a known fact that many people judge who to do business with based on what others say. Opinion leaders and Influencers are not just Instagram models with millions of followers. We have been desensitized that someone who could influence a few hundred or a couple of thousand people is of no value. These smaller, more focused niche experts connect on a deeper level with their audiences and generate greater engagement.
In fact, micro-influencers with 1,000 followers generated 85% higher engagement than those having 100,000 followers, and as the number of followers increases the engagement tends to decrease. Publicity is concerned with providing favorable information to the media and any third-party outlets, such as bloggers, mainstream media, as well as new media forms such as podcasts and YouTube vloggers.
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” - Richard Branson
The prime role of publicity is to provide a message to consumers without having to pay for direct time or space. This not only creates awareness, but publicity achieves greater credibility in that others are now talking about your brand. The use of publi
What is a Virtual CMO? - http://virtualcmo.expert/
John Truman Wolfe is an award-winning author.
John's website: https://www.strategicfinancialintelli...
His book exposing the real forces behind the global financial crisis became an Amazon Best Seller. His latest release—The Coming Financial Crisis: A Look Behind the Wizard’s Curtain, includes the expose of the source behind the Global Financial Crisis as well as their current agenda, now in full swing, to implement “Bail-In” procedures by big banks that enable failing banks to confiscate funds in their depositor’s accounts and convert them to bank stock. He has been a senior credit officer for two California banks: one in the San Francisco Bay Area, the other in Beverly Hills. He is the co-founder of a prestigious Los Angeles-based business-management company where he oversaw the business and financial matters of some of the biggest names in Hollywood.
John has spoken to bankers and business executives around the world on the oppressive agenda of international bankers and provided solutions to their programs. In their first decade, Bitcoin and Blockchain have established themselves as functioning parts of the global financial and business landscape. They are here to stay. And while we have covered the cryptocurrency world in earlier issues of The Hard Truth, as the digital currency world celebrates its 10th anniversary, it seemed appropriate to revisit the world of cryptocurrencies and the underlying platform that enables them to function – Blockchain.
Bitcoin was the first cryptocurrency (and the only crypto for the first two years of its existence – 2009 to 2011) and is the digital currency “brand” that most people know. Many think it is the only digital currency. But that is far from the case today. There are currently over 2,000 digital currencies. They have a combined market capitalization (the amount of money invested) of $138 billion dollars, with more than $20 billion dollars of cryptocurrencies traded every day. Cryptocurrencies are anything but dead. While the prices have been depressed, as you can see, there is no shortage of trading volume that is, as we have said, running in excess of $20 billion per day.
Here’s a look at the statistics of the top 10 cryptocurrencies.
https://coinmarketcap.com
You can see that with Bitcoin’s market cap of $70 billion, it represents a little over 50% of the total cryptocurrency market of $138 billion. As you can also see, even the #10 crypto has a market cap of $1.5 billion. It is also evident that, in addition to Bitcoin, #2, Ethereum, and #3, Ripple stands head and shoulders above the rest. Both of these two crypto brands represent innovative global communication platforms – they aren’t just currencies, but currencies representing digital solutions that are in high demand.
Connect with me on LinkedIn - https://www.linkedin.com/in/edwindearborn/
How can a Virtual CMO help to drive growth? - http://virtualcmo.expert/
- Adopt the 10x mindset. The single most important step is to have the clear intention of generating exponential growth in your company. Dan calls this the “10X mindset.” It means seeking and being open to every opportunity that can help you grow by 10x, and avoiding those things that don’t contribute to that growth. Without this 10x mindset to guide and motivate you, none of the other tools or tactics will matter.
I can tell you from my experience that the shift from a slower growth mindset — say, 2x, or trying to double your success — to 10x is both liberating and energizing. That’s because in 2x growth mode, says Dan, you essentially get stuck in the immediate past and try to improve incrementally without really changing anything. In contrast, a 10x mindset focuses your thinking squarely on what your ideal future looks like, and how you can best pull your present situation toward that ideal vision. With a 10x mindset, you begin to examine everything in your entrepreneurial life — your clients, customers, support team, technology, even your lifestyle — and question which parts of the past should come along on the journey forward, and which need to be jettisoned. - Turn mindset into action. Of course, the right intentions will only get you so far. You also must act. Every 90 days, identify three things around you (or three actions you are taking) that are blocking your progress toward 10x growth — and get rid of them. Likewise, look to add three things or take three actions that will help fuel your exponential growth goals. By regularly cutting out those activities that sap your energy and adding to those things that boost your energy, you will make tremendous progress consistently. Soon you’ll find yourself operating at a 10x level of performance and results in many areas of your life.
- Take full advantage of technology. Technology is the rocket fuel that’s helping more entrepreneurs generate 10x growth than ever. In the past — meaning the pre-personal computer/software application/Internet days many of us came up in — most business owners thought only in terms of incremental growth because it was so much harder to reach their audience. Modest growth was all the world seemed to allow. But thanks to Moore’s Law and the power of the microchip, we now have technologies such as webinars and podcasts to reach huge numbers of people easily and cost-effectively. These tools allow entrepreneurs to get massively bigger results with very low investments.
If you think you’re too old to make these and other technologies work for you, think again. It’s actually the most seasoned entrepreneurs among us who tend to benefit most from technology — not the upstarts. The reason: Veteran entrepreneurs demonstrate a purposefulness when using tech that their younger peers lack. Instead of getting distracted by a technology’s bells and whistles, experienced entrepreneurs hone right in on using the technology to achieve exactly what they want. That powerful combination of strategic purpose and today’s connection-building technology can drive huge results for so-called “old guard” entrepreneurs. - Strengthen your strengths — not your weaknesses. 10x growth tends to occur after entrepreneurs start focusing more on what they do best and stop worrying about their weaknesses. This might seem counterintuitive. After all, you’re told throughout your life that working on improving your weaknesses will make you a more well-rounded person. Maybe — but it also will make you a less strategic, less purposeful & ultimately less successful entrepreneur. By betting on what you’re really good at and raising that bet throughout your life, you’ll gain the confidence and capability
Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/
What is a Virtual CMO? - http://virtualcmo.expert/
Simple Growth Hacks With LinkedIn
LinkedIn may not get as much love in the social media world as platforms like Instagram and Facebook, but there’s still no better way to get in front of business decision-makers than LinkedIn.
If you’re a marketer, salesperson or another type of professional who wants to connect with executives and other brand leaders who have the ability to actually write you a check, LinkedIn is where you want to be.
However, an empty LinkedIn profile won’t do anything to attract these decision-makers to you. You need hacks that expand your reach on LinkedIn and turn it into a lead generation tool. 79% of marketers use the network as a great source of leads.
What’s more, HubSpot learned that LinkedIn is 277% more effective at generating leads than Twitter and Facebook.
LinkedIn growth hack #1. Connect with the right audience
The keyword here is ‘right.’ Connecting with your target leads helps you put your product in front of the people who are actually interested in it. In your Sales Navigator (available through the upgraded LinkedIn version), go to the advanced search bar, and click on Search for leads.
LinkedIn growth hack #2: Engage with your audience
Engagement on LinkedIn is synonymous with commenting on other people’s posts. It’s easy to assume that liking and leaving comments like ‘nice,’ ‘great post’ will help you gain exposure. But you are dead wrong if you’ve made such an assumption.
LinkedIn growth hack #3: Share valuable content
The last cog in the LI sales prospecting tool machine revolves around sharing relevant content. 94% of B2B marketers use the platform as a content distribution channel. That’s because LinkedIn helps drive over half of the traffic to B2B blogs and sites.
Create content directly on LinkedIn.
Like other social media platforms, LinkedIn’s algorithm favors native content. So instead of just sharing a link to your YouTube videos or website blog, upload some of your content directly to LinkedIn. Publishing an article on LinkedIn, for example, ties back into adding rich media content to your profile, while also increasing the odds that you can stay on your contacts’ radar.
If you’re looking for content inspiration, browse the trending news stories on the platform. Doing so may give you an idea, even if it’s just for a quick reaction video that you upload natively to LinkedIn. Use a few hashtags when sharing this type of content, and if you’re lucky, you may even get a LinkedIn editor to add your content to the platform’s trending news feed.
Following these tactics can help you organically get more out of LinkedIn, rather than running up against a brick wall trying to cold pitch prospects you have no real connection with. You can increase your odds of forming organic connections through tactics like optimizing keywords and sharing content natively, and taking a little bit more time to form stronger relationships initially can pay off significantly more in the long run.
Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/
What is a Virtual CMO? - http://virtualcmo.expert/
Stacy owns a metal fabrication company in Austin, Texas.
Website: http://www.codybuilderssupply.com/
Phone: (512) 339-9834
Cody Builders Supply, headquartered in Austin, is a structural and miscellaneous metals fabricator established in 1994 by a team of veteran steel fabricators with an extensive scope of construction, management and production experience throughout the industry. Since its inception, Cody Builders Supply has expanded steadily, garnering additional expertise in a wide variety of infrastructure, water and waste-water, and transportation projects.
Her business philosophy and message to entrepreneurs is to build your business methodically, consolidating each advance so as to achieve long term and sustainable growth.
"Work hard and smart and have been able to create a great company with a great future." - Stacy Sass
Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/
What is a Virtual CMO? - http://virtualcmo.expert/
In marketing, publicity is the public visibility or awareness for any product, service or organization (company, charity, etc.). It may also refer to the movement of information from its source to the general public, often (but not always) via the media. The subjects of publicity include people of public interest, goods and services, organizations, and works of art or entertainment.
A publicist is someone that carries out publicity, while public relations (PR) is the strategic management function that helps an organization establish and maintain communication with the public. This can be done internally, without the use of popular media. From a marketing perspective, publicity is one component of promotion and marketing. The other elements of the promotional mix are advertising, sales promotion, direct marketing and personal selling.
Organizations will sometimes organize events designed to attract media coverage, and subsequently, provide positive publicity; these events are known as publicity stunts.
Podcast Statistics:
197 million Americans have heard about podcasts.
32% of Americans listen to podcasts at least once a month.
There were 750,000 active podcasts in 2019.
On average, 45% of podcast listeners have an annual household income of more than $250,000.
2 million podcasts are registered by Google.
54% of podcast consumers say they think about buying advertised products.
Businesses spent $497 million on podcast advertising in 2018.
Brands that advertise their products and services on business podcasts enjoy an average 14% rise in purchase intent.
What is a podcast?
A podcast is an audio or video file, usually available as a single episode. A podcast can be watched via a streaming platform or downloaded to a mobile device or computer. The podcast industry covers a number of niches, including music, culture, society, comedy, health, business, and many others.
How many podcasts are there?
It is estimated that 750,000 podcasts and more than 30 million episodes existed on the web in 2019. In 2018, Apple alone featured 550,000 podcasts and 18.5 million episodes.
How do you find out how many listeners a podcast has?
Podcasts exist across various platforms and websites, meaning it is difficult to track podcast growth and the number of listeners following a specific show. However, there are methods to find out the number of listeners. The easiest way to see how many listeners a podcast has is to check out podcast download numbers and the number of subscribers. This is possible for podcasts that are hosted on platforms such as Spotify, Google Play, iTunes, SoundCloud, and others.
To estimate the number of listeners, you can use a Web analytic tool. Every podcast-hosting platform provides tools for tracking subscribers by IP address and device. In this way, they offer specific data on podcast listenership. For example, iTunes podcast analytics provide podcasters with information about how often users listen to shows and episodes and how the popularity of each episode changes over time.