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Freelancer Visibility Series #6

If you've ever felt frozen at the idea of putting yourself out there, you're not alone. Sweaty palms, second-guessing every word in the email, wondering “Who am I to pitch myself?” But visibility doesn’t come from waiting in the wings. It starts with one pitch. One message. One connection. In this episode, I’m showing you exactly how to pitch yourself as a freelance marketing service provider—without feeling like a sleazy PR bro.

This is the final chapter in our Visibility Series, and it’s a big one. Whether you’re a digital marketing VA, copywriter, social media manager, or finally stepping into your full-blown marketing unicorn era, this episode is for you. I'm pulling back the curtain on what it really takes to get seen, get booked, and get known as the go-to expert in your space.

Plus, I'll share how I went from quietly engaging in online communities to landing a seat on Amy Porterfield’s mastermind stage. Hint: It wasn’t overnight, and it wasn’t luck.

Listen to learn more about:

• The exact mindset shifts you need to confidently pitch yourself, even if you feel like a newbie
• Why copy-paste pitch templates are killing your chances—and what to do instead
• Why genuine engagement and relationship-building beat cold pitching every time (and how it led to my biggest speaking gig)
• How to position your real, in-the-trenches experience as your strongest pitching superpower
• My favorite hacks for researching podcasts and writing standout pitches that position you as an easy YES

If you want to land dreamy podcast guest spots, client collaborations, or visibility ops that convert into premium clients, you need to know how to pitch yourself like the pro you already are. This episode breaks down the fears, the myths, and the exact steps to start booking those opportunities and becoming known for your marketing magic.

Sponsored by AI Copywriter in a Box

Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!

Links Mentioned in the Show:

• The Secret to Standing Out as a Freelance Marketer: Your Story Framework with Megan Yelaney #252
• The Final Piece of the Messaging Puzzle: Brand Voice & Personality with Jen Liddy #253
• Check out my Press Page for inspo! See real examples of where I've landed and how I’ve positioned myself as an “easy yes.”
• ChatGPT for YouTube extension: https://chatgpt4youtube.com/
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr
• YouTube: Emily Reagan

3 ways we can work together:

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Freelancer Visibility Series #5

Think your brand messaging is "fine"? Think again. If your content still sounds like a generic VA or a watered-down version of your mentor, you’re missing out on paid opportunities, real alignment, and meaningful client connection. The missing piece? Your true brand voice. It's time to bring your personality front and center.

In this Visibility Series episode, I’m joined by Jen Liddy—Brand Voice & Messaging Strategist and creator of The YOU-Algorithm™, a human-first messaging process. After recovering from teaching high school and college English, Jen took her nerdy Word Powers into marketing and never looked back. Now she helps experts and service providers pull out their brilliance and translate it into words their audience can actually hear (instead of scrolling past).

Together, we’re diving deep into what makes brand messaging truly magnetic. Hint: it’s not about being louder, perkier, or performing jazz hands on Instagram. Jen shares why your brand voice is the final, most powerful piece of the messaging puzzle and how to use it to connect, convert, and stand out without pretending to be someone you’re not.

Listen to learn more about:

• Why your voice (not just your value) is what actually sells your services
• How to identify and embrace your brand personality—even if you hate the spotlight!
• What outdated messaging from 2020 still lurks on service provider websites & how to fix it
• Why your marketing content might sound like AI wrote it and how to humanize it ASAP
• How brand messaging evolves with your niche, and why it’s okay to "shed" as you grow

If your content sounds more like a template than a real human, this episode will help you put the personality back in your brand messaging and finally connect in a way that feels real.

Sponsored by AI Copywriter in a Box

Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!

Links Mentioned in the Show:

• Grab Jen’s The YOU-Algorithim™ positioning GPT for free with code UNICORNGPT. Unlock Your Differentiator: use this unique brand positioning tool to unlock the message only you can say! This custom GPT + mini training uncovers your one-of-a-kind brand differentiators so you can easily explain what you do, position yourself without over explaining or shouting louder, create messaging that clicks with your people - clearly & confidently.
• We compared two of our friends in the online space who both teach how to write better copy, but they have very different brand voices & personalities: Marisa Corcoran @mtoni and Sam Burmeister @nomad.copy
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Jen:

• LinkedIn: https://www.linkedin.com/in/jenliddy/
• Website: https://www.jenliddy.com/

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Freelancer Visibility Series #4

One of the most overlooked tools in your marketing toolbox: your origin story. Not just the “I started freelancing during naptime” version, but the powerful, personality-packed version that builds trust, separates you from the rest of the VA crowd, and makes you the obvious YES for your dream clients.

In this Visibility Series episode, I’m chatting with Megan Yelaney, a business strategist and podcaster who’s helped over 1,000 coaches go from overlooked to fully booked (and even hit million-dollar years) by creating magnetic brands through her Distinctive Edge Framework. She shares how her own edge came to life during a hilariously awkward attempt at a “booty pose” health coach photo, captured in a behind-the-scenes video that went viral and ultimately sparked her Pretty Awkward brand. That moment showed her the power of authenticity, and now she helps others tap into their own origin stories to stand out online, connect with dream clients, and grow without chasing trends or burning out.

Listen to learn more about:

• Why your origin story is a full-blown client attraction magnet
• How to craft your story framework so it resonates and converts
• The real reason authenticity works (and why most people still get it wrong)
• What to do when you feel like your personality isn’t “professional” enough
• The difference between sharing a story that just "inspires" vs makes people buy

This episode is 100% real talk on what makes clients choose YOU. If you’ve been shrinking in your messaging or fumbling to explain your value, Meg’s story framework will give you the confidence and clarity you need to stand out. You’ll leave with practical ways to use your story as your edge, including that quirky thing you thought you had to hide.

Sponsored by AI Copywriter in a Box

Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!

Links Mentioned in the Show:

• Grab Megan’s FREE Business Story Blueprint: How to Attract Dream Clients with Your Unique Origin Story.Learn how to craft a compelling business origin story that sets you apart, builds trust, and inspires clients to choose you. This free guide helps you uncover your unique edge over other freelancers and VAs and shows you exactly how to write about it with clarity and confidence.
• A glimpse of the “booty pose” video that helped start Megan’s Pretty Awkward Brand
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Megan:

• Instagram: @meganyelaney
• Facebook: Megan Yelaney-Creating Impactful Passive Income
• Website: https://meganyelaney.com/

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Freelancer Visibility Series #3

This episode is for every freelance marketing unicorn out there who’s doing the work but not fully stepping into the spotlight. If you’ve ever thought “I don’t feel expert enough to be on a podcast,” this conversation will flip that script and show you exactly how to leverage podcast guesting to bring in real revenue.

My guest Beth Nydick is dropping truth bombs left and right about visibility, confidence, and the strategy behind getting paid from podcast appearances (yes, paid). She’s the ultimate media strategist for coaches, consultants, experts, and authors ready to get seen and paid. Featured in Oprah, Forbes, Business Insider, and on shows like The Drew Barrymore Show and The Tonight Show, Beth helps her clients turn visibility into sales. She shares how she landed a $50K contract just from one interview and how you can use podcast guesting as a tool in your own marketing strategy or for your clients.

Listen to learn more about:

• The real reason podcast guesting is a powerful sales tool (not just for exposure!)
• The 3 types of podcasts and how to use each to build your brand and credibility
• The biggest mistakes freelancers make when guesting on podcasts—and how to avoid bombing your interview
• Beth’s signature M.I.C.S. Method to turn a podcast interview into $10K+
• How to confidently share your origin story (even if you’re new!) and get clients into your DMs after one episode

You don’t need to be famous. You don’t need a million downloads. But if you’ve got a strategy, a little confidence, and this episode in your ears, you can make $10K from your next podcast interview.

Sponsored by AI Copywriter in a Box

Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!

Links Mentioned in the Show:

• Grab Beth’s FREE Make $10K Interview Checklist: https://courses.bethnydick.com/10kchecklist This is the roadmap you need to systematically build buzz, engage the audience, and sustain momentum before, during, and after the podcast recording. It's your behind-the-scenes blueprint making $10k every time you step up to the mic.
• Earn Your Happy Podcast with Lori Harder https://loriharder.com/podcast/
• Cubicle to CEO Podcast with Ellin Yin https://www.cubicletoceo.co/podcast
• Brenna McGowan, copywriter, pre-launch strategist, & creator of Anticipation Marketing™ https://brennamcgowan.co/
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Beth:

• Instagram: @bethnydick
• Facebook: Beth Nydick
• Website: https://bethnydick.com/

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Freelancer Visibility Series #2

If you want your dream clients to come to you instead of you chasing them, it's time to get serious about public speaking. And no, you don't need to be Tony Robbins or have a viral TikTok, you just need to show up and share your expertise the smart way.

In this episode, we're diving into the power of public speaking with Laurie-Ann Murabito: a reformed shy girl turned award-winning speaker, speaking coach, and strategist. Laurie-Ann helps clients communicate with confidence, position themselves as experts, and attract dream clients through speaking opportunities. With 25 years of experience, she's a Master Coach, a neuroscience nerd when it comes to audience behavior, a best-selling author (Rethink Leadership and Rethink Your Leadership), and host of the top 1% podcast Be In Demand.

Listen to learn more about:

• Why public speaking is the fastest path to authority, client trust, and inbound leads (even if you're terrified right now)
• How to find speaking opportunities (spoiler: there are thousands happening every day!)
• The simple types of talks you can give even if you’re “not ready” or you think you don’t know what to say
• How to seed your services into your talk without sounding spammy or salesy
• Why mastering public speaking gives you an unstoppable advantage in today’s crowded freelance world

Laurie-Ann is here to show you exactly how to step out from behind the laptop and onto the “stage,” whether it’s a live room, a Zoom room, or a podcast guest spot — and use speaking as your best form of marketing.

Sponsored by AI Copywriter in a Box

Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!

Links Mentioned in the Show:

• Be in Demand Podcast Ep262– Get Booked to Speak: How to Utilize The Warm Market Strategy
• Grab Laurie-Ann’s FREE Be IN Demand Listener’s Guide: https://SpeakAndStandOut.com/Guide Ready to attract high-quality clients and grow your business without chasing leads? Speaking is the fastest way to position yourself as an expert. She’s handpicked the must-listen episodes just for Freelancers and VAs. This guide shows you how to sell from the stage without sounding salesy, tap your network for opportunities, and turn one gig into repeat bookings.
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Laurie-Ann:

• Instagram: @laurieann.murabito
• Website: https://speakandstandout.com/
• Facebook: Laurie-Ann Murabito

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Freelancer Visibility Series #1

Are you tired of being the industry’s best-kept secret? You’ve got talent, you’ve got skills, but you’re stuck in VA-land doing low-paying admin work. Meanwhile others with half your ability are getting booked out (and charging way more). You don't need another tool or tactic, you need visibility and authority.

This week, I sat down with my friend and fellow visibility nerd Rob Marsh, a seasoned direct response copywriter, marketing strategist, and co-founder of The Copywriter Club, to break down his Authority Framework. Rob’s worked with big names like American Express and Pluralsight, but his real magic is helping freelancers step into their authority and start charging what they’re worth. In this episode, he shows you how to build credibility, attract high-value clients, and position yourself as an expert without needing a huge platform.

Listen to learn more about:

• How to use Rob’s Authority Framework to get visible without being everywhere at once
• Why being the “best kept secret” doesn’t get you paid and what to do instead
• How to build trust and expertise (even if you’re newer or still figuring it out)
• The secret to borrowing authority when you don’t have a big audience (yet!)
• Why waiting to “feel ready” is keeping you broke

If you’re feeling invisible, overwhelmed by marketing noise, or stuck in “I’m not ready yet” mode, this episode is your wake-up call. Rob’s practical advice and my real-talk stories will help you get unstuck, show up confidently as the expert you are, and get visible AF without burning out.

Sponsored by AI Copywriter in a Box

Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!

Links Mentioned in the Show:

• Watch Rob’s FREE The Authority Framework™ workshop: Become the best-known, highly paid expert in your niche. This shows you what to do—before you start posting content or building your list—so that your audience will eagerly line up to hire you when you go live.
• Listen to my episode on The Copywriter Club podcast about how writers can offer additional services and expertise to their clients
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Rob:

• Instagram: @thecopywriterclub
• Facebook: The Copywriter Club
• Website: http://thecopywriterclub.com/

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

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I crashed the Social Media Marketing World conference…

Okay not literally, but I did snag a ticket and showed up as a fly-on-the-wall digital marketer, ready to soak it all in. In this episode, I’m giving you a no fluff, behind-the-scenes recap of Social Media Marketing World and sharing exactly what freelancers and marketing VAs need to know.

Think conferences are just fluff and swag bags? Think again. I’m breaking down how in-person networking can open unexpected doors and level up your visibility. Getting in the room matters — especially if you want to be seen as the expert you truly are.

Listen to learn more about:

• Why I actually went to Social Media Marketing World (hint: it wasn’t just for the content)
• My honest take on whether attending conferences is worth it for freelance marketers (including ROI talk!)
• The trends I noticed that savvy digital marketing assistants should be paying attention to right now
• Why showing up in-person at events like Social Media Marketing World can fast-track your freelance visibility
• What to consider if you’re dreaming of speaking on conference or event stages someday

Whether you’re debating going to a conference or just trying to keep up with trends, this episode gives you the freelancer’s lens on what’s actually working—and what to ignore. Tune in to find out if Social Media Marketing World belongs on your calendar next year.

Sponsored by AI Copywriter in a Box

Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!

Links Mentioned in the Show:

• Episode 141: Pre-Launch Marketing Strategy with Brenna McGowan, my biz bestie and anticipation marketing genius. Brenna took the stage at Social Media Marketing World and rocked it with a talk on pre-launch buzz strategies. She’s the queen of creating momentum before the cart opens.
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Are you stuck in a cycle of playing small—waiting for the perfect time to speak up, launch that offer, or finally raise your rates? Yeah, I’ve been there.

In this solo episode, I’m sharing one of my favorite reads that gave me the push I didn’t know I needed: Playing Big by Tara Mohr. And let me tell you, this book was written for freelancers like us. I’m breaking down the biggest takeaways that changed how I lead, pitch, and show up in my business. It’s time to get out of your own way and step into that next-level version of you (and your freelancer business).

Listen to learn more about:

• The two voices inside your head: your Inner Mentor & your Inner Critic (and how to quiet the wrong one)
• Why waiting to feel “ready” is actually holding you back in your freelance business
• How to reframe fear and self-doubt so they don’t sabotage your goals
• Tara Mohr's concepts of self-promotion vs. visibility and the importance of leaning into your purpose as a freelancer
• How Playing Big is different—and more realistic—than hustle culture advice

If you’re second-guessing yourself or just want someone to tell you it’s okay to take up space and charge what you’re worth, this episode will light a fire under you. Playing Big isn’t just a book, it’s a mindset shift. And trust me, your future self (and your bank account) will thank you.

Sponsored by AI Copywriter in a Box

Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!

Links Mentioned in the Show:

• Grab the book: Playing Big by Tara Mohr
• We recently read “Playing Big” inside our Digital Marketer’s Workgroup as part of our monthly book club, and the conversations that came out of it were next level. It sparked powerful mindset shifts and real action for so many of my members—and now I’m bringing those insights to you. Want to be part of conversations like this and grow alongside other smart, driven freelancers? Apply here!

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
2. Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
3. Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

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What if you could streamline copywriting, attract more clients, and boost your income—all without putting in extra hours? Custom GPTs make it possible, and today, we’re diving into how. In this episode, I sit down with Lauren Capwell & Lauren Shaw, AI Sales and Marketing Coaches, to explore how custom GPTs can revolutionize freelance marketing assistants' workflows—from copywriting and content creation to client management.

My guests are "The Laurens": a rocket scientist with Stanford AI training and a serial entrepreneur who’s scaled multiple 6- and 7-figure businesses. They help online service providers streamline their sales and marketing with AI-driven strategies, making content creation faster, messaging sharper, and conversion rates higher. As creators of the AI Sales Accelerator and Clarity Playbooks, they’re on a mission to make AI simple and transformative so you can scale your business and reclaim your time.

Listen to learn more about:

• Why custom GPTs are a freelancer’s secret weapon and how they can automate copywriting while keeping it high-quality
• The biggest AI myths (and why you should ignore them) and the truth behind common misconceptions
• How to train your own custom GPT with a simple guide to making AI work for your brand (or your client’s)
• Using AI to handle client work more efficiently so you can deliver faster results and book more clients
• The future of AI in sales & marketing and how to stay ahead of the curve as a freelancer

If you've ever wished for a smarter, faster way to write high-converting copy without staring at a blinking cursor for hours, tune in to learn how you can use custom GPTs and save SO much time.

Sponsored by AI Copywriter in a Box

Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!

Links Mentioned in the Show:

• Watch our demo video to see AI Copywriter in a Box in action
• Check out The Laurens’ whole suite of Clarity Playbook AI tools at https://thelaurens.ai
• Episode 211: Better Brand Messaging for Virtual Assistants & Marketing Service Providers with Marisa Corcoran
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with The Laurens:

• Instagram: @thelaurens.ai
• Facebook: Clarity Playbooks with The Laurens
• Website: https://thelaurens.ai

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for The Digital Marketer's Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

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I lost $2,000 in a media placement deal that turned out to be a total scam. And I don’t want this to happen to you, too. I’ve been in marketing for years. I know how media buying works. I’ve done radio ads, TV spots, digital ad campaigns—you name it. But this one got me.

As freelancers and service providers, we’re constantly looking for new ways to get in front of the right audience. We want to help our clients grow their businesses, and we want to grow our own. But not all opportunities are created equal. Some are too good to be true and I learned that the hard way.

Listen to learn more about:

• The red flags I ignored in this media placement deal
• How sketchy media networks manipulate numbers to make their platforms seem more valuable
• The tracking funnel I set up to measure results & how it proved I got ZERO return on my investment
• How to protect yourself (and your clients) from scammy media placements
• Why I’m still choosing to see this as a valuable business lesson

If you’ve ever considered investing in media placements for yourself or your clients, this episode is a must-listen. I’m breaking down exactly what went wrong, where I should have trusted my gut, and how you can make smarter ad-buying decisions.

Sponsored by The Digital Marketer’s Workgroup

One big lesson from this media placement fiasco? Not all PR opportunities are legit. A big audience doesn’t always mean big results. That’s why my Digital Marketer’s Workgroup includes hands-on PR training so you can land real interviews and position yourself as the expert you are without wasting money on shady deals.

Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for The Digital Marketer's Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Freelancing is full of growing pains: juggling client work, raising your rates, and trying to scale without burning out. One minute, you’re on top of the world, booking dream clients and feeling like a total boss. The next? You’re questioning everything, wondering if you should just go work at JCPenney (not that there’s anything wrong with that, but you know what I mean).

This past year has been full of lessons—some hard, some exciting, all worth sharing. In this solo episode, I’m getting a little more personal & real about what I’ve learned, what’s shifting in our industry, and what I’m doing differently in my business moving forward.

Listen in as I cover:

• Why clients are more hesitant to hire and how showing up as a reliable expert in this “trust recession” can set you apart
• Why raising your rates isn’t just about confidence but about proving your value and becoming indispensable
• How saying no more often has helped me protect my energy and focus on the right opportunities
• What services are actually in demand right now after reviewing 3,000 job leads,
• How AI is changing the way we work—and how you can use it to your advantage instead of fearing it

I’m not just a marketing assistant coach sitting on the sidelines. I’m in the trenches with you, testing strategies, juggling clients, and running my own programs. Whether you're scaling, pivoting, or just trying to keep up, tune in for my biggest takeaways on navigating freelancing’s ups and downs.

Sponsored by The Digital Marketer’s Workgroup

Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Links Mentioned in the Show:

• 2025 State of the Union for Service Providers with Natalie Gingrich
• I’m shaking things up with UDMA School! If you’ve been thinking about joining, need a reboot, or the timing just wasn’t right before, get on my list & be the first to get updates on our new offers here.

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for The Digital Marketer's Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Funnel Series #19

Are you making these funnel-building mistakes? If you’ve ever built a sales funnel you know how many moving pieces there are…and how many places it can go wrong.

That’s why I’m bringing in funnel strategist Angela Kiszka, founder of Crystal Clear Funnels, and one of my UDMA School grads. She helps coaches, course creators, and spiritual entrepreneurs build high-converting funnels that drive more leads, sales, and impact. With expertise in tech, implementation, and strategy, Angela makes the funnel-building process seamless for online business owners. She’s seen it all—so she’s breaking down the five biggest funnel-building mistakes and how you can avoid them.

Listen to learn more about:

• The #1 mistake most clients make with their funnels—and how you can be the expert who fixes it
• Why overcomplicating funnels can kill your conversions (and what to do instead)
• A simple tracking tool Angela gives her clients to measure funnel success
• How to confidently step into a strategic role, even if you’re new to funnel building
• Why every business owner needs a funnel builder and how you can position yourself as the one they hire

Funnels are the key to unlocking higher project rates so tune in to this episode and let’s make sure you’re building them the RIGHT way.

Sponsored by The Digital Marketer’s Workgroup

Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Links Mentioned in the Show:

• Grab Angela’s Freebie: Inbox to Impact list building funnel toolkit. This is your shortcut to creating a list building funnel that strategically attracts, nurtures, and converts your ideal audience into paying customers.
• Diary of a CEO Podcast episode with Daniel Priestly

Connect with Angela:

• Instagram: @angelakiszka
• Facebook: Crystal Clear Funnels
• Website: https://crystalclearfunnels.com/

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for The Digital Marketer's Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Funnel Series #18

What if your Instagram followers could automatically become leads without you lifting a finger? That’s the magic of ManyChat funnels, and today, we’re diving into how marketing assistants can implement them to generate leads, qualify prospects, and increase conversions—all on autopilot.

We continue our Funnel Series with Katy Widrick, a Fractional Chief of Everything at Make Media Over. She shines the light on blind spots for visionary founders and turns marketing pros into CMOs. Katy has spent over 20 years in marketing and revenue expansion, helping business owners recover their biggest expense (lost sales) by using simple, effective systems to increase conversions and decrease top-of-funnel costs. She’s worked with 7-, 8-, and 9-figure businesses to maximize impact, scale their offers, and drive top-line revenue. Now she’s here to show you how to do the same using ManyChat funnels.

Listen to learn more about:

• The simplest ManyChat funnel every service provider should set up for their business
• Katy’s journey from mommy blogger to accidental VA to high-level marketing strategist
• How to use ManyChat to qualify leads and avoid wasting time on the wrong prospects
• Why business owners are willing to pay top dollar for someone who can set up and manage DM automation
• How to track and measure ManyChat funnel performance (which helps to prove your value to clients)

Whether you’re a tech VA, social media manager, launch manager, or marketing assistant, ManyChat funnels could be your next high-value service. Want to see ManyChat in action? You can check out some of mine! Tune in to hear what keywords we use as triggers, then head over to my Instagram and comment on my latest post to experience an automated DM funnel firsthand.

Sponsored by Shana Lynn’s Cultivate Community Manager Course. Become an in-demand Community Manager! Learn how to build and nurture thriving communities for courses, memberships, and coaching programs—without the stress or overwhelm of figuring it out alone. You’ll gain valuable skills that make you indispensable to business owners. Use my affiliate link to enroll here and save $200 with the coupon code: UNICORN

Links Mentioned in the Show:

• Check out Katy’s podcast: Hard Costs
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Katy:

• Instagram: @kwidrick
• Website: https://katywidrick.com/

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for The Digital Marketer's Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Funnel Series #17

Leaky funnels cost your clients money: do you know how to find and fix the problem? We’re back with another episode in our Funnel Series, and this time, we’re zeroing in on order bumps and conversion strategies—because small tweaks can lead to big revenue increases in your client’s funnel.

Most clients don’t realize where they’re losing money in their funnels. Maybe their checkout page is losing sales, they don’t have a solid order bump in place, or they have no clue what their actual conversion rates are. That’s where YOU come in. A smart funnel audit isn’t just about finding what’s broken—it’s about spotting the easy wins that increase sales without spending a dime more on ads.

Inside this episode, I’ll walk you through:

• Why order bumps are a no-brainer and how to add them for instant revenue boosts
• Key conversion rates to track (and what they actually tell you)
• Simple tweaks to checkout pages that can increase sales by 10% or more
• How follow-ups and automations impact conversion rates and long-term revenue
• How mastering funnel audits helps you charge more as a marketing assistant

If you’ve ever wondered how to increase client revenue without a massive overhaul, this episode is for you. You don’t have to be a funnel guru—you just need to know how to assess what’s working, what’s not, and where to make improvements.

Sponsored by Shana Lynn’s Cultivate Community Manager Course. Become an in-demand Community Manager! Learn how to build and nurture thriving communities for courses, memberships, and coaching programs—without the stress or overwhelm of figuring it out alone. You’ll gain valuable skills that make you indispensable to business owners. Use my affiliate link to enroll here and save $200 with the coupon code: UNICORN

Links Mentioned in the Show:

• Episode 233: Designing Sales Pages that Convert with Samantha Burmeister
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for The Digital Marketer's Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Funnel Series #16

Selling from webinars doesn’t have to be awkward, scripted, or sleazy. But let’s be real—a lot of webinars feel like bad infomercials or robotic presentations that make people tune out before they ever hear the pitch. So what’s the secret to selling from webinars in a way that feels natural (and actually converts)?

In this episode, I’m chatting with Heather Sager, a speaking coach and business mentor, helping you turn your voice into your best marketing asset for growing your business. She is a former consulting executive turned global speaker and trainer, host of the Hint of Hustle podcast and creator of the Speaker Society. She's also a mom of 3 boys and lives with her family in beautiful Bend, OR.

Listen to learn more about:

• The #1 mistake killing your webinar sales—and how to fix it
• How to transition into your pitch without sounding awkward or pushy
• The “After Party” mindset shift that makes your pitch feel fun instead of sleazy
• Why authenticity is your secret weapon for converting more webinar attendees
• How marketing assistants and service providers can step up their webinar support and help clients sell better

If you've ever helped a client with webinar slides, chat support, automations, or replay pages, this episode will give you the inside track on how to make their webinars more effective AND position yourself as an expert in webinar strategy.

Sponsored by Shana Lynn’s Cultivate Community Manager Course. Become an in-demand Community Manager! Learn how to build and nurture thriving communities for courses, memberships, and coaching programs—without the stress or overwhelm of figuring it out alone. You’ll gain valuable skills that make you indispensable to business owners. Use my affiliate link to enroll here and save $200 with the coupon code: UNICORN

Links Mentioned in the Show:

Heather’s Freebies–

• 19 Simple Phrases That Convert: Sprinkle these 19 magnetic phrases into your next talk or interview to boost your authority and seamlessly sell your stuff
• Nail Your Guest Speaking Topics: Snag this step-by-step workbook to turn your experience into 3 go-to, client attracting topics for stages, podcasts & summits

• Purposeful & Profitable Speaking Guide: Grab this guide with 7 strategies + 23 tactics for turning unpaid speaking engagements or podcast interviews into tangible results.

• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Heather:

• Instagram: @theheathersager
• Facebook: Heather Sager, Magnetic Speaking for Entrepreneurs
• Website: https://heathersager.com/

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for The Digital Marketer's Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Funnel Series #15

“Some clients see $50k the way you see $500.” If you want to charge premium rates for funnel building and conversion copywriting, you need to be working with clients who get it. But how do you land those dream clients? And what does a high-ticket funnel offer even look like?

My guest, Abi Prendergast, is an Evergreen Funnel Strategist & Conversion Copywriter who specializes in high-ticket, high-converting funnels. She helps course creators generate $5k/day ($1.8M+ a year) using Day #1 Evergreen—a funnel designed to become more profitable over time. Abi has written funnel copy for top course creators like Amy Porterfield and Copyhackers. In this episode, she’s sharing exactly how she scaled to high-ticket offers, why premium funnel services are the way to go, and how you can start charging WAY more for your expertise.

Listen to learn more about:

• How Abi went from charging $6 per blog post to closing $50K funnel offers and the mindset shifts that made it possible
• Why many evergreen funnels fail and how to avoid the biggest mistakes
• The power of client feedback loops to optimize and increase conversions over time
• Why building a signature framework positions you as an expert (and helps you charge more!)

Abi is proof that specializing, positioning, and building authority can transform low-paying gigs into high-ticket clients. Tune in now to learn how to establish yourself as a funnel expert and attract clients who want to pay premium rates for your expertise!

I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by Shana Lynn’s Cultivate Community Manager Course. Become an in-demand Community Manager! Learn how to build and nurture thriving communities for courses, memberships, and coaching programs—without the stress or overwhelm of figuring it out alone. You’ll gain valuable skills that make you indispensable to business owners. Use my affiliate link to enroll here and save $200 with the coupon code: UNICORN

Links Mentioned in the Show:

• Watch Abi’s FREE Masterclass: Day #1 Evergreen. Go behind the scenes of an evergreen funnel you can (and should) charge upwards of $20K to create for clients.
• “The Challenger Sale” Book: https://amzn.to/40nOoew

Connect with Abi:

• Instagram: @aptcontent
• Website: http://www.aptcontent.co.uk/
• LinkedIn: Abi Prendergast

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for The Digital Marketer's Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Funnel Series #14

What makes funnels work? It's not just the tech, but the messaging that drives results.

Today’s guest is a powerhouse in copywriting and sales strategy—Nicki Krawczyk. As the founder of Filthy Rich Writer and creator of the Circuit Sales System, Nicki has revolutionized how entrepreneurs and service providers create high-converting, repeatable sales systems. With a career spanning work with Fortune 500 companies and solopreneurs alike, Nicki has also helped over 10,000 copywriters launch and grow thriving businesses through her Comprehensive Copywriting Academy.

In this episode of our Funnel Series, Nicki shares her proven system for selling without the stress of live launches and explains how she built a thriving, automated business rooted in strategic messaging. We’ll dive into how to level up as a freelancer by integrating powerful messaging into funnel-building projects, why copywriting is the backbone of successful funnels, and how understanding core messaging leads to high-converting assets.

Listen to learn more about:

• Why messaging is the key to building trust and driving conversions in sales funnels
• The difference between teaching and delivering breakthroughs (and why it matters for conversions)
• Why niching isn’t always the answer for copywriters—and how to showcase versatility in your portfolio
• Nicki’s no-nonsense advice on how to command higher rates and avoid burnout

Tune in for insights on blending copywriting, strategy, and systems to create funnels that not only sell but build lasting trust in client relationships.

Sponsored by UDMA ToolkitWant the best tech and AI tools for your marketing services and DMA business all in one place? Stay ahead with the latest tools and impress your clients with the UDMA Tool Kit. Grab it for just $7.99

Links Mentioned in the Show:

Comprehensive Copywriting Academy New to copywriting? Can't seem to break in? Just learned the term "copywriting"? Sign up to learn more and get started.

How to Sell (and Scale!) Your Course or Program on Autopilot, Every Single Day (Without the Chaos of Live Launching or the Low Conversions of Evergreen)

Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Nicki:

• Instagram: @filthyrichwriter @circuitsalessystem
• Facebook: Filthy Rich Writer The Circuit Sales System
• Website: filthyrichwriter.com circuitsalessystem.com
• Podcast: Build your Copywriting Business Energize Your Online Business

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for The Digital Marketer's Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Funnel Series #13

Throughout this Funnel Series, we’ve been digging into the strategies, skills, and systems that make up successful funnels. In today's episode, we're taking it a step further and answering the big question I hear all the time, the thing that gets us all sweaty and a little bit scared: What should I charge for funnel services?

From understanding the scope of work to presenting your pricing like a pro, I’m giving you the tools you need to confidently quote your next project.

Listen to learn more about:

• Why knowing your Minimum Acceptable Rate (MAR) is the foundation of your pricing strategy
• The different types of funnel services (from simple lead magnets to full-blown evergreen systems) and how to price them
• How to scope a project effectively so you don’t undercharge—or overcommit
• Why is value-based pricing your secret weapon for aligning your rates with the ROI you deliver
• Tips for presenting your pricing with confidence and setting clear expectations with clients

Don’t let pricing your funnel services feel like guesswork! By the end of this episode, you’ll have the tools to charge based on value, own your expertise, and create a win-win for you and your clients.

I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by UDMA ToolkitWant the best tech and AI tools for your marketing services and DMA business all in one place? Stay ahead with the latest tools and impress your clients with the UDMA Tool Kit. Grab it for just $7.99

Links Mentioned in the Show:

Listen to more episodes about pricing

• 3 Tactics to Raise Your Rates as a Digital Marketing Assistant #131
• How Virtual Assistants Can Go from Hourly to Project Rates #193
• Virtual Assistant Services & Pricing Guides with Emily Reagan #223
• 4 Freelance Pricing Models #46
• Common Mistakes Service Providers Make on Packages #201
• How to Become a Digital Marketing Strategist #185

Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for The Digital Marketer's Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

Funnel Series #12

What’s the difference between email marketing and funnel building services? We’re diving into another episode of our Funnel Series, tackling this question straight from my free Facebook group.

I know it can feel overwhelming to move from sending weekly nurture emails to building full-blown sales funnels, but this is the good stuff—the stuff that can elevate your services and income. Funnels are where strategy meets results, and in this episode, we’ll break it all down so you can step into these higher-value roles with confidence.

Listen to learn more about:

• The key differences between email marketing and funnel building
• Why funnels are the money-makers and how to pitch them to clients
• How to position yourself as a strategist while doing the implementation
• Steps to start offering funnel-building services today, even if you’re new to it
• Tips for tracking funnel performance and showing your value to clients

Tune in because understanding this difference and offering these services is exactly how you level up, charge more, and attract clients who see the VALUE in your work.

I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by UDMA ToolkitWant the best tech and AI tools for your marketing services and DMA business all in one place? Stay ahead with the latest tools and impress your clients with the UDMA Tool Kit. Grab it for just $7.99

Links Mentioned in the Show:

• Episode 141: Pre-Launch Marketing Strategy with Brenna McGowan
• Episode 142: Launch E-mail Strategy with Brittany McBean
• Start from the beginning and catch the entire Funnel Series here
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Funnel Series #11

You know how I always talk about going beyond admin tasks to become a next-level marketing assistant? Tracking funnel metrics is one of the biggest ways to do that. Too many service providers skip this step, and their clients pay the price. In this episode, we’re diving into how to track, analyze, and use data to boost your clients’ funnels—and your value as a Unicorn service provider.

My guest is “data whisperer” Kelsey Silver. She’s an MIT-certified data strategist, a former therapist, and now she’s using her genius for data to help entrepreneurs fine-tune their funnels and launches. Kelsey is The NeuroSpicy CEO who has figured out how to turn her ADHD into a superpower by helping her clients hyper-focus on what’s really working in their businesses. You’re going to love her no-BS approach to metrics.

Listen to learn more about:

• The three categories of funnel metrics you need to know: engagement, conversion, and revenue
• How to stop tracking vanity metrics that don’t matter and start focusing on numbers that drive decisions
• Why tools like UTM links, Google Analytics, and Hotjar are your secret weapons for data tracking
• The key metrics that make clients feel supported and confident—and how to deliver them
• How providing the right data can justify your rates and keep you booked out

Let’s be real: understanding data can feel overwhelming. But it’s also the thing that makes your clients love and NEED you. Kelsey breaks it down in a way that’s easy to follow and actionable (and fun!) If you want to position yourself as an irreplaceable team member, you need to tune in.

I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by UDMA ToolkitWant the best tech stack and AI tools for your marketing services and DMA business all in one place? Stay ahead with the latest tools and impress your clients with the UDMA Tool Kit. Grab it for just $7.99!

Links Mentioned in the Show:

• Grab Kelsey’s Freebie: The Metrics 7-Figure Business Owners Can't Live Without is filled with the answer to one simple question: What’s the one metric you always measure? 15 experts reveal the key metrics they track, debunk data myths, and share what you should start measuring now (hint: it’s not likes or followers) to confidently predict revenue.
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Kelsey:

• Instagram: @KelseyESilver
• Facebook: The Neurospicy CEO
• Website: https://kelseysilver.com/

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Funnel Series #10

Ever had a launch that didn’t quite hit the mark? Sometimes other factors can throw things off, but that’s where evergreen funnels come in. These powerful tools help create consistent revenue streams, aligning perfectly with your client’s ultimate goal: building a funnel that generates income around the clock.

Of course, it’s not entirely passive—my guest Gemma Bonham Carter (I call her the Funnel Queen) dives into the effort involved in setting up and maintaining a successful evergreen funnel. Gemma is a trusted expert helping entrepreneurs build lifestyle-first online course businesses for greater flexibility and balance. Since founding her company in 2017, she’s grown it into a 7-figure business. Known for her expertise in online courses, email marketing, and AI, Gemma has guided over 15,000 students and hosts The Course Creator Show podcast and the AI Unlocked Summit.

Listen to learn more about:

• How to evolve your messaging and product suite to keep your evergreen funnel running smoothly
• Gemma's Triple Threat method: combining evergreen funnels, forever funnels, and live launches
• The role of marketing assistants in supporting evergreen funnels, from copywriting to project management
• How to structure a funnel that feels authentic and not overly “salesy”
• The significance of using tools like Deadline Funnel to add urgency while maintaining transparency with your audience
• Gemma’s advice on building trust with your audience and rewarding early buyers

From testing and tracking to continuous optimization, there’s always work to be done. Tune in to hear how Gemma explains the vital role marketing assistants can play in managing and refining these funnel systems behind the scenes.

I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by ActiveCampaign: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here with my referral link.

Links Mentioned in the Show:

• Episode 230: Lead Funnels Made Easy: Get the Most From Facebook Ads with Kwadwo Sampany-Kessie
• Episode 228: How to Personalize the Customer Journey with ActiveCampaign Specialist Janelle Harlan
• Episode 227: How to Use Gated Content and Forms Strategically with Liz Coralli
• Recording/presentation tool: https://www.mmhmm.app/home
• Create and multistream live video: https://restream.io/

Connect with Gemma:

• Instagram: @gemma.bonhamcarter
• Website: https://gemmabonhamcarter.com

Grab her freebies:

• Evergreen Funnel Kit: Make More Sales of Your Course... on autopilot! Learn what actually works from an Evergreen Funnel that's made well over $600K
• $100k Swipes Series of Emails for a 6-figure live launch: The 27 emails Gemma sent during her live launch that brought in $100k in revenue

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Funnel Series #9

"Babe, where’s your call-to-action button? You’re never going to make a sale if people can’t click through and buy!" It’s a simple mistake, but one that can cost you big time. We’re digging into one of the most important elements of your funnel: the sales page and what makes it truly convert.

My guest is Samantha Burmeister, a skilled Sales Copywriter and the owner of Nomad Copy Agency. Sam writes really freakin good copy for service providers, especially when they're launching a new product or brand. She also runs Copy On Demand, a done-with-you copywriting membership where every business she works with learns to write copy that sounds like them but converts better. Sam is sharing her expertise on creating high-converting sales pages and what to expect in 2025 for sales page design and copywriting.

Listen to learn more about:

• How to avoid common mistakes like overusing pain points and "introducing" in sales page copy
• Why the "8 and 80 rule" is essential for writing compelling sales copy
• How to know when to hire a professional copywriter for your business and the ROI of doing so
• The shift from pain-point marketing to transformation-focused marketing and how it impacts your audience
• The role of data analysis in understanding and improving your sales page conversion rates

Tune in so you can also learn how to position yourself in the high-value marketing space. The closer you are to the sale, the more you can charge—this is why top copywriters charge $10k-$20k for high-converting pages!

I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by ActiveCampaign: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here with my referral link

Links Mentioned in the Show:

• Sign up for Samantha’s Copy On Demand Membership: Write copy that sounds like you – but converts better! Join here with my affiliate link
• My list of recommended Copywriting Books for Digital Marketing Assistants to skill up, provide better services, and charge more.
• Check out my blog: 5 Things I Wish I Knew About Copywriting Services
• Listen to the Copywriting Series Playlist here
• Episode about legal compliance with testimonials with Lawyer Autumn Witt Boyd

Connect with Samantha:

• Instagram: @nomad.copy
• Facebook: Samantha Burmeister
• Website: http://www.nomadcopyagency.com/
• Freebie: Flash Sale Email Guide Write a flash sale in an hour or less! Boost your income and get your name (and work!) in front of more people.

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Funnel Series #8

Are your clients using Facebook groups to grow their businesses the right way? Many aren’t and they’re missing out on a powerful way to bring new leads into their world! Today, we’re talking about how Facebook groups fit perfectly into the awareness stage of your marketing funnel. And no, this isn’t just about posting random memes or being a group moderator—it’s about turning engagement into conversions.

Facebook groups have often been written off as “dead,” but they’re alive and thriving for business owners who know how to foster authentic connections and build a community. My guest, Michelle Vroom, shares how to use them to grow your client’s business (or your own). Michelle is a seasoned business coach with 20 years of marketing and PR experience and helps service providers and coaches reach six figures by building visibility and authentic relationships. With 3 boys at home, she knows the challenges of limited time and shares proven methods to boost visibility and secure clients.

Listen to learn more about:

• The key difference between managing a Facebook group and building a thriving, high-converting community
• How to use Facebook groups to gather “Voice of Customer” data and create content that resonates with your client’s audience
• The step-by-step process of nurturing group members from cold leads to loyal customers
• Keeping Facebook groups lively and engaging—even reviving dormant ones
• Challenges of transitioning communities to platforms other than Facebook

Facebook Groups are goldmines for audience insights, content ideas, and—most importantly—sales. Tune in to find out why they’re so effective at building a loyal community of clients and how they can fit perfectly into your client’s funnel strategy.

*I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by ActiveCampaign: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here with my referral link

Links Mentioned in the Show:

• Grab Michelle’s Freebie: 30 Days to New Clients This calendar will give you daily steps you can take in an hour or less to sign new clients! Plus, you’ll get daily emails to guide you through the process so you can make money faster.
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Michelle:

• Instagram: @marketlikeabossmv
• Facebook Group: Market Like a Boss: Female Service Providers Growing to 6-Figures & Beyond
• Website: https://michellevroom.com/

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Funnel Series #7

Quiz funnels have been one of the most profitable tools I’ve created for clients, and in this episode, we’re diving deep into their potential. Joining me is Josh Haynam, CEO and co-founder of Interact, a platform that helps businesses create interactive experiences designed to guide customers toward the right products and services for their unique needs.

This conversation builds on what we discussed with Janelle Harlan in episode 228 about segmenting your audience and delivering the right message at the right time. Josh takes it further, sharing how AI is revolutionizing the process by enabling businesses to ask key questions and instantly recommend tailored solutions in real-time.

Listen to learn more about:

• The difference between quiz funnels and chatbots in terms of customer engagement and experience
• How quiz funnels streamline lead generation and customer decision-making compared to traditional marketing methods
• The advantages and potential pitfalls of relying on AI for customer interactions and lead generation
• How quizzes and AI chatbots can be more effective by focusing on guiding and understanding customers rather than pushing for sales (and why this approach leads to stronger long-term engagement)

This episode is packed with Josh’s expert insights into creating interactive experiences that convert. Whether you're working with clients or building your own business, adding quiz funnels to your skill set will help you level up and command premium rates.

*I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by ActiveCampaign: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here with my referral link

Links Mentioned in the Show:

• Take Emily’s quiz: Find Your Ideal Marketing Assistant Niche Unlock your potential & find out where your strengths lie and how you can excel in the freelance world.
• Get started for free with Interact: Use their AI quiz maker to create a beautiful quiz for your brand in a minute.
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Josh:

• Instagram: @tryinteract
• Facebook: Interact
• Website: https://www.tryinteract.com/

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Funnel Series #6

Are you struggling to get enough traffic to your client's email list or wondering how ads can fit into the marketing funnel? In this episode, we're diving deep into the top of the funnel and exploring how ads can help not only with traffic but also with nurturing leads through the middle and bottom of the funnel. Ads play a huge role in funnel strategy, but getting it right can be tricky.

I have always loved having a source to learn about ads and somebody to keep me up to date, so I brought in my guest Kwadwo Sampany-Kessie to help make all this easier to understand. He’s the host of The Art of Online Business podcast and a Facebook Ads Manager & Strategy Partner. Kwadwo specializes in helping course creators scale their businesses, guiding them through effective ad strategies that get results. He’s worked with clients making anywhere from $250,000 to over $1 million annually and knows exactly what it takes to create high-quality leads. Kwadwo is living in central Mexico with his family, and brings a global perspective to his work, being fluent in Mandarin and Spanish.

Listen to learn more about:

• How ads and funnels work together and how you can use them to boost traffic and conversions
• The latest trends in ad funnels, and what’s working (and what’s not) in the world of Facebook ads
• What you need to know to assess if a client is ready for ads and when it’s time to bring in an expert
• How to track and report on ad performance, including how to identify if an ad was responsible for a conversion
• Kwadwo’s Olympic Gold Medal Testing Framework and how marketing assistants can assist in the testing process to improve ad results

Tune in because we're getting into how Facebook ads can really assist the funnel, help our clients make more money, and create a smooth, effective customer journey for everyone discovering their business.

*I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by ActiveCampaign: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here with my referral link

Links Mentioned in the Show:

• Get Kwadwo’s Freebie: “The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results” email series and stop your ads from burning through your hard-earned money.
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Kwadwo:

• Instagram: @quayjo
• Facebook: Quayjo
• Website: https://theartofonlinebusiness.com/

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Funnel Series #5

What the heck do we say when somebody submits a form? What do we need to email them back? If you remember my conversation with Jen Robbins earlier in the series (ep.226), we talked about how most business owners don’t even have these crucial follow-up emails in place. So if you’re a budding unicorn marketing assistant, this is a perfect opportunity to flex your muscles, take the lead, and gain valuable copywriting experience by writing the sequence yourself.

My guest is Allison Hardy, an Email Marketing Strategist who helps coaches and experts enroll more clients into their courses or memberships—on autopilot. She’s also the founder of the Funnel of the Month Club and host of the 6-Figure Secrets Podcast. Her expertise has been featured in Huffington Post, YFS Magazine, and she was even named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine.

Listen to learn more about:

• The seven must-send emails in your pitch sequence and why they are essential for conversions
• Why Allison isn’t a huge fan of traditional welcome sequences and what she recommends instead
• How to personalize and customize email funnels for your client’s business (hint: it’s not a one-size-fits-all approach)
• Tips for ensuring your emails guide subscribers smoothly through the customer journey without overwhelming them

Tune in to find out exactly what info subscribers need next to make a solid buying decision—and just as importantly, what you shouldn’t be sending them.

Sponsored by ActiveCampaign: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here with my referral link

Links Mentioned in the Show:

• Grab Allison’s Freebie The $80,000 Email Template: This is the email that was directly responsible for over $80,000 in sales in 2023. Get a copy and paste template to make your own and include in your next Email Pitch Sequence.
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Allison:

• Instagram: @allison_hardy_
• Website: http://www.allisonhardy.com/

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

Funnel Series #4

Are your email marketing funnels feeling flat? Let’s fix that! We’re continuing our Funnel Series by breaking down how to send the right message to the right person at the right time so your clients' marketing feels personal, not robotic. Emails should stand out and actually connect with people—because no one wants to be just another unread email. If “tagging” and “segmenting” sound daunting, don’t worry—we’re breaking it down into simple, actionable steps.

I’m excited to have one of my unicorns back on the show! Janelle Harlan is an ActiveCampaign Specialist, Fractional OBM, and Funnel Builder. She’s the kind of expert you want in your corner when your clients need emails delivered on time and on target. Before moving into online business strategy and tech, Janelle led corporate sales teams for 20+ years, so she knows how to drive results. When she’s not automating and optimizing, she’s out whitewater kayaking, mountain biking, or hunting down hidden swimming spots.

Listen to learn more about:

• How to map out a customer journey that makes your emails actually matter
• What it takes to properly tag and segment your audience (without overthinking it)
• Strategies for making sure emails get delivered and read
• Why having a high-level marketing mindset helps you stand out as a marketing assistant
• Tips from Janelle’s playbook to elevate your clients’ automations and workflows

Janelle’s got the insights you need to make your tech work harder for you. This episode is packed with tips that’ll help you confidently step into the marketing role for your clients and show them what’s possible with email personalization.

Sponsored by ActiveCampaign: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here with my referral link

Links Mentioned in the Show:

• Grab Janelle’s freebie Get It Launched Tech Guide here: Ready to move past tech overwhelm and get it launched? Get organized with assets checklists and tech guides for List-Building, Live-Launch, and Evergreen funnels.
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Janelle:

• Instagram: @janelleharlan1
• Facebook: Janelle Harlan, Digital Marketing Services
• Website: https://janelleharlan.com/

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

Funnel Series #3

We’re diving into two hot topics in the online business world: when to gate your content and how to make forms work for you. To help us nerd out, I’ve brought in Liz Coralli, the training manager at ActiveCampaign. I was at this training this past spring, where she mentioned she could chat about forms for an entire episode—so of course I had to have her on!

Liz runs Study Halls—multi-day, in-person workshops where she helps attendees dive deep into ActiveCampaign’s powerful features. She makes this tech feel approachable and fun. Based in Colorado, she loves exploring the Rocky Mountains but is also traveling the world with ActiveCampaign, leading workshops that I highly recommend for anyone looking to level up their skills by specializing in the tech that the higher-level entrepreneurs are using.

Listen to learn more about

• The difference between gated and ungated content and the value each brings
• When to consider gating specific types of content
• The questions you should and shouldn’t include on an opt-in form to avoid scaring off potential leads
• The age-old dilemma every marketing assistant faces: to double opt-in or not?
• Why specializing in high-value platforms like ActiveCampaign is better for enhancing client engagement

Sponsored by ActiveCampaign: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here with my referral link

Links Mentioned in the Show:

• Check out the next ActiveCampaign Study Hall events: https://www.activecampaign.com/events
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Liz:

• Instagram: @activecampaign
• Facebook: ActiveCampaign
• LinkedIn: Liz Coralli

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

Funnel Series #2

We’re diving into the three different types of funnels and how to know when your client is ready for one. I’ve brought on Jenn Robbins, a conversion copywriter with over 13 years of experience, who’s also racked up hundreds of millions of views with her fun GIFs. Jenn has worked with a variety of high-level clients, including NYT bestselling authors, 7-figure digital educators, learning management system companies, and non-profits.

She’s a funnel and launch expert here to help us simplify the funnel process so you don’t feel overwhelmed, and you’ll leave with the three key steps to building a successful funnel to think on your feet inside your client’s business.

Her big theme for funnels is flexibility. It’s not a one-size-fits-all approach, and copying what others do won’t cut it (Sorry, Russell). This is why your clients need YOU to tailor strategies that work specifically for them and be able to help them build it out.

Listen to learn more about

• What Jenn wishes marketing assistants knew about funnels
• How to know if a client is ready for funnels & where marketing assistants can help with these different stages of development
• Whether freelance service providers should have funnels for their business
• The biggest mistakes Jenn sees & what’s working currently with successful funnels

Tune in to sharpen your skills so you can confidently audit, build, refine, and support the funnels that attract the buyers who will ultimately purchase your client’s product.

Sponsored by The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply now to be part of The Digital Marketer’s Workgroup!

Connect with Jenn:

• Instagram: @thejennrobbins
• Facebook: http://facebook.com/thejennrobbins
• Website: http://jennrobbins.com/

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Enroll here!

Funnel Series #1

I’m excited to kick off my new Funnel Series, where we’ll dive into the essentials of sales funnels—Marketing 101! This behind-the-scenes look is crucial for our Unicorn Digital Marketing Assistants and service providers, who focus on growing, nurturing, and selling to clients. Each week, we’ll feature a guest sharing golden insights into the funnel process.

My guest is Robyn Stoney, owner of Robyn The Brilliant. She’s a Meta Certified Sales Funnel Strategist and Coach who helps women entrepreneurs build effective sales funnels to accelerate their business growth. Over the past five years, she has worked with six- and seven-figure founders, helping one scale from six figures a year to six figures a month. As a Technology Coach for a multi-million-dollar consulting company, Robyn recently expanded her business into an agency model.

Listen to learn more about

• How Robyn transitioned from corporate to full-time business ownership in 2018
• Staying up-to-date with rapidly changing marketing technologies and AI tools
• Pricing funnel work appropriately and understanding the scope & complexity of each project
• The importance of networking, leveraging online communities, and reaching out to potential clients directly
• Robyn’s experience being part of the Digital Marketer’s Workgroup and how it’s helped her advance her skills and grow her business

I created this Funnel Series so you'll feel more confident and ready to say yes to the work. Be sure to pay attention to how Robyn started in her early days and earned her current status as a Unicorn Marketer.

Links mentioned in the Show:

• Freebie: Sign up for Robyn’s free group Brilliant Funnels where she shares what’s new with Meta ads, funnel building tips, and techie Q&A support.
• Apply for the Digital Marketer’s Workgroup: Already doing the work and have clients? Need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads.

Connect with Robyn:

• Instagram: @robynthebrilliant
• Facebook: Robyn The Brilliant Sales Funnel Strategist
• Website: https://robynthebrilliant.com/

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Enroll here!

The freelance service provider's dream is to have the freedom and flexibility to choose when and how you work, and you’re charging rates that make you forget what a 9-to-5 even feels like. No more Chick-fil-A hourly pricing. We’re talking VIP days, premium packages, and building up a reputation where clients seek YOU out. You become the go-to expert, fully booked, with the pick of the litter.

But it doesn’t happen by luck. If you’re not landing those dream clients yet, it’s not because you’re not good enough or the market’s “too saturated.” There are specific skills you need to stand out as a premium service provider, and today, I’m diving into the five non-negotiable skills that will fast-track your career—whether you're aiming to be a high-paid digital marketing assistant or take it further into roles like specialist, manager, strategist, or consultant.

Listen to learn more about

• building confidence in offering premium services, wowing your clients, and generating referrals that elevate your business
• the crucial mindset shift from task-doer to strategist, helping you unlock higher-paying opportunities
• why mastering lead magnet funnels, data collection, and social media management will make you indispensable
• nailing discovery calls, managing client relationships, and confidently justifying premium pricing
• how The Unicorn Digital Marketing Assistant School offers training and community support, giving you more opportunities to develop new skills and network with other professionals

I’m here to help you stop getting stuck with low-quality clients and finally get to that level where you’re confidently wowing the right clients, getting those referrals, and having people rave about how you get it done right!

Links mentioned in the Show:

• Episode 221: A Day in the Life of a Digital Marketing Assistant
• Episode 178: Janelle Harlan’s Story: Corporate Sales to Tech Specialist
• Episode 179: Angela Kiszka’s Story: Strategies for Building a Strong Freelance Client Base
• Episode 165: Strategic Content Repurposing on Social Media with Linda Vogt
• Episode 218: Ashley Sun’s Freelancer Story: Setting Boundaries with Digital Marketing Clients

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

UDMA School Open House: You're invited to a LIVE Open House for the Unicorn Digital Marketing Assistant School on October 8th at 12 PM est. This is your opportunity to explore everything my job training program has to offer. Join me for a Q&A, get a detailed course walkthrough to explore the comprehensive materials and program structure, and hear from past students. Come find out if UDMA School is the right next step for you!

If you want to present as a service provider who's a go-to expert who charges more than $25 an hour, it starts with this one thing: the Services Guide. This is essentially your pitch when you're reaching out to apply for any contracting job. Think of it like a modern cover letter—only we don't really use resumes anymore.

Gone are the days when you need a linear list of every job you've ever held. Honestly, nobody cares that you worked at Carrabba's back in 2004. Sure, you can highlight the customer service skills you gained, but those details aren’t what clients are looking for today. What you truly need is a well-crafted services guide and a strong portfolio that showcases your expertise and value.

Listen to learn more about

• the main differences between a Services Guide and a Portfolio
• why having a clear value proposition is essential for standing out to potential clients
• the common mistakes made with Service Guides and my advice for creating strong headlines, clear calls to action, and effective pricing strategies
• networking, collaborations, and effective ways to market your business to turn prospects into clients

Tune in because by the end of this episode, you'll have the tools to craft a Services Guide that doesn’t just tell your clients what you do – it shows them why they need you.

Sponsored by the UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Get on the waitlist here!

Links mentioned in the Show:

• Book: You Are a Badass at Making Money: Master the Mindset of Wealth by Jen Sincero
• Watch the Infosession Replay: How to Become a Virtual Assistant

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

UDMA School Open House: You're invited to a LIVE Open House for the Unicorn Digital Marketing Assistant School on October 8th at 12 PM est. This is your opportunity to explore everything my job training program has to offer. Join me for a Q&A, get a detailed course walkthrough to explore the comprehensive materials and program structure, and hear from past students. Come find out if UDMA School is your right next step!

Ever feel like you're dropping the ball when it comes to managing your own business and client work? Transitioning from a structured 9-to-5 job to self-employment brings unique challenges—especially when it comes to self-management.

In this episode, I’m getting real about how hard it is to manage yourself when there's no one telling you what to do, and how this crucial skill impacts everything from your communication to your ability to meet deadlines. Without a clear HR department guiding your daily tasks, you're left to figure out how to prioritize, meet deadlines, and maintain both your business and your client relationships.

Listen in to learn more about

• Balancing Life and Business: How to navigate through personal crises and stressful seasons while staying on top of work.
• Client Expectations vs. Reality: Hear about my own challenges with a client and how guilt and lack of prioritization can set you back.
• Juggling Multiple Roles: Managing both your business and your clients' businesses—and why it can feel overwhelming at times.
• Insights from a recent Workgroup training with Dallas Travers on how to handle scope creep, micromanagement, and boundary-setting with clients.

Tune in to hear how self-management plays an important role in both your success and sanity as a business owner and how you can start to get a handle on it, even when life feels chaotic.

Sponsored by the UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Get on the waitlist here!

Links mentioned in the Show:

• Episode 219: Virtual Assistant Boundaries: Saying NO
• Episode 215: Releasing Regrets and Managing Stress as a Marketing Service Provider with Victoria Muir-Burcea
• Episodes 170-173: Mindset Series with Tracy Litt, MaryAnn Gramig, and Celi Arias

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

UDMA School Open House: You're invited to a LIVE Open House for the Unicorn Digital Marketing Assistant School on October 8th at 12 PM est. This is your opportunity to explore everything my job training program has to offer. Join me for a Q&A, get a detailed course walkthrough to explore the comprehensive materials and program structure, and hear from past students. Come find out if UDMA School is your right next step!

This is a bonus episode that’s a replay of our live stream: A Day in the Life of a Digital Marketing Assistant. I’m joined by seven freelance marketing service providers, each with unique backgrounds and experiences. This group of business owners includes social media strategists, a website branding specialist, a systems and workflow expert, two agency owners, administrative support, and chief marketing officers.

They’ve all built businesses tailored to their lifestyles for different reasons. And all of them had a-ha moments, invested in themselves, and took that brave first step with their first client.

Listen and learn as these 7 service providers share about

• how they started their business
• what they learned along the way
• how they niched down
• how they found clients

Don't miss this special episode where we dive into all the ways you can create a business that fits your strengths and passions. Whether it's launching an agency, becoming a contractor, or stepping into a strategist role—there are SO many options! Join us to learn from their journeys, skip the mistakes, and fast-track your path to becoming a successful freelancer.

Sponsored by the UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Get on the waitlist here!

Connect with our Unicorns:

Linda Vogt*Teacher to Social Media Manager @lvsocialcontent

*Listen to her podcast episode here

Cindy Chang*Corporate Brand Manager to Marketing & Brand Strategist thehustlingheart.com

Jason Nunez*U.S. Airforce Chaplain Assistant to Administrative and Social Media Agency owner @godigitalhero

*Listen to his podcast episode here

Alison Baggett*Teacher & Artist to Website and brand designer @alisonbaggettceratvedesign

Sasha Belle*Systems and Workflow Manager @mssashabelle

Esai ArasiHR Professional to Social Media Strategist and Many Chat Bot Builder @socialkatalystListen to her podcast episode here

Michelle Lawlor*Marketing and Digital Communications Strategist michellelawlor.com

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

UDMA School Open House: You're invited to a LIVE Open House for the Unicorn Digital Marketing Assistant School on October 8th at 12 PM est. This is your opportunity to explore everything my job training program has to offer. Join me for a Q&A, get a detailed course walkthrough to explore the comprehensive materials and program structure, and hear from past students. Come and find out if UDMA School is your right next step!

Kayleigh Milhalko is one of my Unicorn Digital Marketing Assistant School grads who’s been crushing it. Her journey is one so many of us can relate to—transitioning from the corporate world while juggling motherhood & caregiving. Kayleigh is the owner of Cloud Media Marketing and has been in the digital marketing space full-time for 3 years after leaving a corporate job where she worked in marketing and administration. She’s a marketing nerd who loves being able to use her brain to help clients between school hours and doctor appointments.

She’s sharing her challenges and the game-changing mindset shifts that helped her thrive in her transition to freelancing. We chat about everything from building confidence to handling a variety of marketing tasks without feeling boxed in. Kayleigh also credits her business growth to the knowledge and support she received in UDMA School, which helped her leap from $20/hr to $45/hr and charge $1500 for a website revamp project!

Listen to learn more about

• how the UDMA School transformed Kayleigh’s business and boosted her confidence
• why you need to be continually updating your skills as a service provider
• the value of community & networking, especially in the Digital Marketer’s Workgroup
• crucial strategies for staying proactive in a competitive job market
• Kaleigh’s #1 tip for freelance marketing assistants

I’m so proud of how much Kayleigh has been able to accomplish! Tune in to hear her valuable lessons on finding your own sweet spot in the freelance world.

Sponsored by the UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Get on the waitlist here!

Links mentioned in the Show:

• Episode 94: The Property Manager Who Discovered Virtual Assistant Work with Claudia Bretz
• Episode 100: The Starbucks Manager Who Quadrupled Her Income with Natasha Stresseman

Connect with Kayleigh:

• Instagram: @cloud.media.marketing
• Facebook: Cloud Media Marketing
• Website: https://www.cmmct.com/

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

FREE INFOSESSION: How to Become a Virtual Assistant. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, join us!

Do you ever feel overwhelmed by the demands of your freelancing gig? Maybe you’ve had that one client who never seems to respect your time, or you’ve found yourself working late into the night, sacrificing your personal life for client deadlines.

Setting boundaries will help you be happier and more productive. You’ll actually enjoy your work, your relationships, and your personal life. And they’ll help you make more money. It's okay to say no to unreasonable tasks, deadlines, or clients that push your boundaries.

When communicating with clients, the key is to be kind and direct– not fuzzy.

Listen to learn more about

• The importance of setting boundaries early with clients
• How to set and communicate them effectively
• Real-life examples and scripts for tricky client situations
• Why having clear boundaries boosts your business and confidence

If you're facing challenges with client management, setting boundaries, or scope creep, you need to tune in. And remember, you are worth setting boundaries to build the life and career you want!

Sponsored by the UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Get on the waitlist here!

Links mentioned in the Show:

• The Book of Boundaries: Set the Limits That Will Set You Free by Melissa Urban
• Braden Drake’s Contract Club – only $30

Connect with Emily:

• Facebook Community:Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>>Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

FREE INFOSESSION: How to Become a Virtual Assistant. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, join us!

Today, we have one of my UDMA School grads sharing her journey as a freelancer. She’ll take us through her whirlwind experience of diving into the world of working from home as a digital marketing assistant, and why she decided to make the leap.

My guest is Ashley Sun, a former hairstylist, military spouse, and mom of four. We're getting into the real side of marketing work—boundaries, client management, and self-empowerment. Learning from others’ mistakes and successes can make you better and smarter in business, and Ashley’s journey is a perfect example of this. Over the past two years, I’ve watched Ashley grow from working with small clients to handling bigger ones, developing her skills, and confidently guiding her clients with strategic insights.

Listen to learn more about

• Building confidence & business skills through the Unicorn Digital Marketing Assistant School
• Setting boundaries with clients to avoid burnout
• Overcoming challenges with demanding clients and unethical practices
• Professional growth & the significance of support systems like the Digital Marketer’s Workgroup
• The joy & satisfaction Ashley gets from setting her worth and being her own boss as a freelancer

Tune in for her full story because I'm so proud of how Ashley is balancing it all, evolving into a successful online business manager and strategist, and finding financial independence!

Sponsored by the UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Get on the waitlist here!

Links mentioned in the Show:

• Episode 185: How to Become a Digital Marketing Strategist
• Apply for the Digital Marketer’s Workgroup: Already doing the work and have clients? Need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community with advanced trainings, networking opportunities, and job leads.

Connect with Ashley:

• Instagram: @badashdigitalmarketing
• Website: http://www.badashdigitalmarketing.com/

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

FREE INFOSESSION: How to Become a Virtual Assistant. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, join us!

I get this question all the time: “If I’m already freelancing, how can I transition to working full-time as a service provider so I can stop working for the man in my 9 to 5 job?”

In this bonus episode, I wanted to talk about this because so many people are in a 9 to 5 and they add freelancing as a side hustle (like I did 13 years ago). And then they start to see the writing on the wall. This could be a legit business where you’re self-employed and offering digital services– anything from email marketing, social media, affiliate and launch management to podcast editing, all of that as a real business.

It's a big jump from doing this work in the cracks of time, evenings, and weekends to an independent contractor business that’s replacing your full-time income. But how do you actually make the switch?

I’m answering this burning question and sharing more about

• 4 things you need to do so you can go full-on into freelancing
• How to make sure you’re financially prepared
• Networking and building client relationships
• Practical ways to avoid burnout while still juggling a full-time job
• How you can learn to become a freelance service provider

If you’re balancing a traditional job with a freelance side gig and want more flexibility, you CAN make this transition a reality.

Sponsored by the UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Get on the waitlist here!

Links mentioned in the Show:

• Episode 127: Marci Sanders’ Freelancer Story: How She Quit Her 9-5 Job
• Episode 4: The Language Arts Teacher Who Transformed Herself into a Unicorn with Marilee Haynes

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

FREE LIVE INFOSESSION: How to Become a Virtual Assistant. Tuesday Sept. 10 @ 12pm est. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, make sure you save a seat!

Self-care isn't selfish. It's how we can maintain quality work and client relationships. As service providers, we focus so much on our client work that we can end up putting ourselves last. When you don’t take care of yourself, it catches up to you, you make mistakes, and you suffer from burnout.

My guest Erica Diamond is an acclaimed Media Expert, Professional Speaker, Bestselling Author, Certified Life and Career Coach, Certified Yoga and Meditation Teacher, Podcast Host, and Founder of Bliss Essential Oils. She helps organizations and busy women prioritize self-care and prevent burnout so you can experience less stress, more joy, and greater balance every day! Erica shares her personal journey and highlights the blurred boundaries between work and home life for digital creatives & service providers.

Listen to learn more about

• prioritizing the 5 key pillars of self-care
• simple yet effective practices like box breathing and daily walks
• the importance of small, consistent self-care habits, setting boundaries, and managing time
• the symptoms of burnout and how to avoid it
• how to build resilience and improve overall well-being

Tune in and hear all of Erica’s actionable tips so you can put yourself first (I even started using some!) Remember that "Self-care is not self-indulgence. Self-care is survival. It really is. Self-care is sanity, not vanity."

Sponsored by the UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Doors open Fall 2024. Get on the waitlist here!

Links mentioned in the Show:

• Sign up for Erica’s Free 60-minute Masterclass: The Self-Care Masterclass for Busy Women with Real Life Schedules. Creator, freelancer, and VA burnout is real. You will learn how to make the ultimate shift from feeling stressed out, busy, overwhelmed, to feeling more balanced, calm, in charge of your day, and living in a more optimal state of health and well-being. Sign up so you can improve your productivity and time management skills.
• Erica’s Book: List Your Goals Journal: 100 Lists to Inspire and Motivate Your Growth 100 Lists to Inspire and Motivate Your Growth
• Listen to last week’s episode #215 about letting go of what's holding you back: Releasing Regrets and Managing Stress as a Marketing Service Provider with Victoria Muir-Burcea

Connect with Erica:

• Instagram: @ericadiamond
• Facebook: Erica Diamond Official
• Website: https://ericadiamond.com/
• Podcast: The Erica Diamond Podcast

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

FREE LIVE INFOSESSION: How to Become a Virtual Assistant. Tuesday Sept. 10 @ 12pm est. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, make sure you save a seat!

“I spent too much time planning instead of taking action. I failed to set boundaries. I regret not going for some positions because I didn't think I was qualified. I regret not owning my experience and not charging for it. I regret tolerating mistreatment from clients for too long.”

Those are some real answers from when I asked freelance marketers & specialists about their biggest regrets.

I invited Victoria Muir-Burcea to talk about letting go of regrets and stress inside our businesses so we can be the best marketing service providers possible for clients. Victoria is the founder of an online wellness platform for women 40+ called MYRECREO.HEALTH, one of the voices behind the Let's Relieve Regret Podcast, and an award-winning community wellness programmer. She helps women navigate overwhelm, burnout, imposter syndrome, and stress through a variety of strategies, including movement, mindfulness, brain fitness, habit reprogramming, and healing techniques.

Listen to learn more about

• Victoria’s personal journey of burnout and the year-long healing process that led her to prioritize self-care
• 4 different types of regret that can impact our sense of responsibility, decision-making, and self-worth as business owners
• the importance of self-awareness, setting boundaries, and understanding our needs and wants for maintaining a healthy lifestyle amidst the demands of entrepreneurship
• practical tips and techniques for managing stress and anxiety, like the butterfly hug and the hand-on-heart method

This was such a helpful, enlightening conversation with Victoria! Tune in because she teaches us how to learn from our regrets and turn them into opportunities for personal and professional growth.

Sponsored by the UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Doors open Fall 2024. Get on the waitlist here!

Links mentioned in the Show:

• Grab Victoria’s Freebie: The ultimate workbook to relieve overwhelm, worry and guilt! Easily guiding you through 5-minute daily exercises for 21 days so that you can feel grounded, confident and free again.

Connect with Victoria:

• Instagram: @myrecreo.health
• Facebook: Worry Free & Joyful Living
• Website: http://www.myrecreo.health
• Podcast: Let's Relieve Regret

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

FREE LIVE INFOSESSION: How to Become a Virtual Assistant. Tuesday Sept. 10 @ 12pm est. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, make sure you save a seat!

I’m so excited to introduce one of my unicorns: Kimberly Wirfs. She’s a military spouse who found me inside my Digital Marketer’s Workgroup where she’s a very valued member. Kimberly was already juggling her clients and she decided to enroll in the Unicorn Digital Marketing Assistant School. It's pretty cool when somebody who's already doing the client work comes into UDMA and then they blossom even more.

Kimberly is an Online Business Manager who started before the virtual assistant craze back in 2016. She brought her past experience as a childcare provider into this online world and started her service provider business called Moxy. Kimberly helps businesses with everyday activities whether it's social media, funnel building, or websites so they can get back to revenue-making activities. She serves small business owners who have been in business for at least 3 years and know the value of outsourcing.

Listen and learn as Kimberly talks about

• Her journey with shifting job roles, increasing her earnings, and improving her work-life balance
• the value of being in UDMA School and part of the supportive community inside the Digital Marketer’s Workgroup
• practical advice on managing multiple clients & tasks effectively with the right tools
• the challenges of imposter syndrome and strategies for building confidence and expanding her service offerings

You can just hear it– Kimberly loves people, she loves connecting, and she loves taking care of her clients. Tune in to hear how she harnessed her soft skills to make her an accomplished OBM.

Sponsored by the UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Doors open Fall 2024. Get on the waitlist here!

Links mentioned in the Show:

• Episode 207: How Marketing Assistants Fit into Business Operations with Ange Quinn
• Episode 117: Write an SOP Teammates Will Use with Nneka Roberts
• Digital Marketer’s Workgroup: Already doing the work and have clients? Need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads.

Connect with Kimberly:

• Instagram: @kimberlywirfsmoxy
• Facebook: Moxy
• Website: http://yourmoxy.com/
• Grab Kimberly’s Freebie 5 tools that help scale your business to multiple 6 figures. These tools will help freelancers & virtual assistants with marketing, project management, and client communication.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

Check out Rachel’s Low-Content Profits Academy (LCPA): a comprehensive, step-by-step implementation system for creating a passive income generating low-content publishing business. Her course guides each student through the complete A-Z process of research, design, creation, publishing, and promotion. Sign up here!*

Let's be real– when you hear about these different ways to make passive income, a lot of coaches talk very broadly about them and they're not easy. Most of it requires you to create all these digital products and then build a huge audience to be able to sell them.

My guest today is Rachel Harrison-Sund is here to discuss low-content publishing and how it isn’t some monumental task that’ll consume your life for months. If you’ve never heard of “low-content publishing,” think journals, coloring books, sketchbooks, planners– any books designed for users to fill in with their own content ideas or artwork.

Rachel is an entrepreneur, publisher, and educator who helps aspiring online business owners build audiences and create passive revenue streams. Through her self-titled YouTube channel and digital courses, Rachel has taught nearly 70,000 people across platforms. Rachel and her work have been featured in Money, Applied Arts, and the Advertising & Design Club of Canada.

Listen to learn more about how

• Rachel found success publishing low-content books making $300,000/year in profits
• Getting started with self-publishing on Amazon KDP is relatively simple
• Service providers can use low-content books to make branded content & build an email list
• Intrinsic motivation, time management, & having a strong "why" are critical for pushing through challenges as an entrepreneur

Tune in because this is a great way for you to make extra income if you're a service provider, especially if you've been getting results for your clients.

Sponsored by the UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Doors open Fall 2024. Get on the waitlist here!

Links mentioned in the Show:

• Rachel’s Free Guide: 3 Steps to Publishing Your First Low-Content Book in Less Than a Day*
• Rachel’s on-demand masterclass: 3 Secrets to a Wildly Successful Low-Content Publishing Business*
• Episode 202: Six Ways to Make Six Figures as a Virtual Assistant

*My affiliate links. If you purchase these programs, I could receive a small commission.

Connect with Rachel:

• Instagram: @rachel_harrisonsund
• Facebook: Rachel Harrison-Sund
• Website: https://www.rachelharrisonsund.com/
• YouTube: @RachelHarrisonSund

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

I’ve been in this online marketing world for a while but I had never heard of neurocopywriting before. In this episode, we’re talking about all the secrets to grabbing attention and landing those dream clients. We covered everything from the nitty-gritty of copywriting that converts to the psychology behind why people click, buy, and subscribe.

My guest is Krystle Church a full-time world traveler, host of the Freedom Found Podcast, and CEO of the KC Copy Studio. She helps modern brands and ambitious entrepreneurs hit their stretch-goals with compelling, high-converting copywriting. Her KC Brand has served hundreds of clients + customers on a global scale through a blend of research-backed copywriting and business mentorship programs serving emerging to multi-6 figure copywriters.

Listen to learn more about

• Structuring your copy to create urgency
• Using AI in copywriting
• The art of storytelling to connect with your audience
• Top five tips for using neurocopywriting to make practical & actionable content
• Using hyper-specific messaging

This is going to help you with the work that you do for your clients. The goal? No more boring, forgettable websites or cookie-cutter service guides. This is about standing out and showing off your unique sparkle, especially in today's competitive market.

Sponsored by Castmagic

Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.

Links mentioned in the Show:

• Krystle’s Copy Classroom newsletter: Ready for increased engagement and conversions from your website, social, and email list so you can grow your freelancer income? Sign up to get your copy audited by an experienced copywriter + read free, semi-weekly emails on what’s relevant + working in the world of conversion copywriting today. https://krystlechurch.com/copy-classroom

Connect with Krystle:

• Instagram: @krystle.church
• Facebook: Krystle Church
• Website: https://www.krystlechurch.com/
• Private Podcast: If you're a freelance copywriter interested in diversifying your revenue or generating passive income, listen to this private podcast just for copywriters and learn the three things you need to triple your copywriting income without more writing. https://krystlechurch.com/privatepodcast

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

Branding Mini-Series #3

I see way too many virtual assistants who don’t stand out. They're not showing their personality. They have muddied messages. It's hard to even know what they do and who they serve.

I decided to bring back an old friend, a dynamic “hooker with a heart of gold,” Marisa Corcoran to talk more about brand messaging for service providers. (We’ll explain the hooker thing in the episode.) Marisa is the CEO and Founder of the Copy Confidence Society. In addition to writing the words that get landing pages converting at 60% or higher and crafting personality-filled emails, Marisa helps coaches and creatives craft their uncopyable messages.

She is so good at figuring out where your voice lies and how you lean in and infuse your personality into your copy. You know you're supposed to be doing it with your business, but how do you actually do it?

Listen to learn more about

• Starting your Word Closet and Goodwill Bag
• Creating a Hit List and Sh*t List
• How to nail down your “I help” statement
• The 5 Copy Stars
• How to stop sounding generic in a saturated market
• Marisa’s stance on using AI in copy

Tune in because I want your name to be tied to integrity and high-quality services. It all starts with clear brand messaging.

Sponsored by Castmagic

Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.

Links mentioned in the Show:

• Episode 209: Finding Your Brand Voice as a Virtual Assistant with Kristin Lawton
• Episode 210: Upgrade Your Service Provider Brand Image with Elysha Lenkin
• Episode 145: The Story Stripdown with Marisa Corcoran
• Join Marisa in The Copy Confidence Society*: Discover what to say, how to say it, and magnetically attract your dream clients with personality-filled copy that dazzles. This is a copy course and community for Coaches & Creatives ready to take center stage with copy and messaging worthy of a standing ovation.
• Sign up for Marisa’s FREE Masterclass Leave ‘Em Wanting More*: The 3-Part Framework to Create Copy with Creativity and Chutzpah
• Check out my blog with Recommended Copywriting Books for Digital Marketing Assistants

*my affiliate links

Connect with Marisa

• Instagram: @mtoni
• Facebook: @thecopychat
• Website: MarisaCorcoran.com
• Freebie: The 50+ Scroll-Stopping Subject Lines Take your email from “maybe later” to “must read now” in seconds.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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We’re freelance service providers– self-employed business owners. It's up to us to showcase ourselves and feel confident. When we're marketing ourselves, no one else is going to do it. In this episode, we're talking about the ever-important brand photos, styling yourself, and getting to that power level so you feel confident when you go to an in-person networking event, or a conference, and even when you show up on Zoom.

My guest is Elysha Lenkin: THE personal stylist for highly competent women who keep getting stuck on what to wear. With over 25 years of experience in the fashion industry, she has styled shoots for some of the biggest names in entertainment, including Carrie Underwood, Serena Williams, and Tina Fey. Through her engaging workshops and private client work, Elysha uplifts women by guiding them to hone their unique style so they show up with more confidence and charisma in their lives.

Listen to learn more about

• Emily’s personal style story
• The often skipped, yet essential step in every wardrobe upgrade
• Where every successful shopping excursion must begin
• What to know about color and choosing the right ones
• The best way to accessorize and make your outfit more memorable

As a service provider and business owner, how you present yourself matters. If you do not put the effort into your own business to appear professional and competent, why would any client ever trust you in their business? Show up in your business how you would show up for your clients.

Sponsored by Castmagic

Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.

Links mentioned in the Show:

• Episode #209: Finding Your Brand Voice as a Virtual Assistant with Kristin Lawton
• Episode #70: Look & Feel Confident with Stylist of the Stars Elysha Lenkin
• Elysha’s Freebie: Discover Your On-Camera Style! Take the quiz to reveal the unique traits that illuminate your presence! This is your signature, and by uncovering its core, you set the foundation for an authentically refreshed new look.

Connect with Elysha

• Instagram: @elysha_nyc
• Website: https://elyshalenkin.com/
• Facebook: Elysha Lenkin Style
• Facebook Group: Closet Shopping Collective

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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If we know our brand voice and personality, if we can feel good about how we're showing up and how we speak about ourselves, then the rest will fall into place and won't feel so salesy, slimy, and gross.

Today on the show, I have my friend Kristin Lawton, a marketing mixologist and owner of The District Brand Bar. We’re talking about branding and what people are doing wrong. It's so much more than hex colors and logos. With over two decades of experience in brand and marketing strategy, Kristin is the go-to expert for solopreneurs and small business owners. Her approach is designed to save you time, eliminate choice overwhelm, and set you on a path to effortless growth.

Listen to learn more about

• what you should concentrate on first with your branding
• using AI tools for building a brand voice
• prioritizing coherent branding over trends
• differentiation in the digital service provider industry
• common branding mistakes and solutions

This is going to help you get the foundations that you need for your brand so that you feel confident selling your services. Stay tuned for next week because we’re going to follow up with a related episode about images, headshots, and your personal branding.

Sponsored by Castmagic

Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.

Links mentioned in the Show:

• Sign up for Kristin’s FREE Alchemy of ChatGPT Workshop: Transform your content with ChatGPT & create 50 authentic on-brand content topics– in under an hour!

Connect with Kristin

• Instagram: @districtbrandbar
• Facebook: The District Brand Bar
• Website: https://districtbrandbar.com/
• Freebie: What’s Your Signature Brand Marketing Style? Take the quiz to unlock your unique cocktail style and get tailored tips that will allow you to market your brand according to your personality in a natural and effortless way!

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Pay less in taxes and keep more money in your pocket. In this episode, we’re taking the next step by thinking about options with your finances and empowering yourself because taxes shouldn’t scare you.

My guest is CPA Kimberly Tara. She’s a wife, a mom to four little kids, and a multi-passionate entrepreneur. As a tax strategist and business growth advisor, Kimberly and her team partner with CEO mom service providers to maximize revenue, reduce taxes, build wealth, and create a legacy. She's also the host of the “CEO Moms Building a Wealth” podcast where she provides tax strategy for female service providers.

Listen to learn more about

• the importance of considering an S Corporation election
• disadvantages of self-employment tax
• unique challenges of balancing family life while growing a business
• the necessity of solid systems and processes
• societal pressures of "having it all"

I really want you to be able to reduce your tax expenses and improve the amount of money going to your bank account. Tune in to learn how to apply Kimberly’s advice and know what's possible for your business as you grow.

Sponsored by Castmagic

Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.

Links mentioned in the Show:

• Episode #195: Understanding Business Finance as a Virtual Assistant with Pam Prior
• Episode #196: Bookkeeping for Virtual Assistant Businesses with Serena Shoup
• Episode #202: Six Ways to Make Six Figures as a Virtual Assistant
• Episode #198: Freelancer Story: Virtual Assistant to 6-Figure Agency Owner with Heidi Schmidt

Connect with Kimberly

• Instagram: @taracpafirm
• Facebook: Kimberly Tara
• Website: https://www.taracpafirm.com
• Podcast: CEO Moms Building Wealth: Tax Strategy for Female Service Providers
• Freebie: 12 Tax Deductions You're Missing (that are costing you money) Making sure you're not missing deductions in your business is one of the easiest ways to stop overpaying in taxes. This list is the most common missed deductions for service providers!

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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We’re talking about business operations versus marketing and where the two intersect. It's an area where I always felt weak coming from journalism and PR background. I've never really been in a big operational environment.

My guest is my friend Ange Quinn: operations expert, Clockwork Certified Partner, and owner of The Ops Builder. Her whole goal is to help business owners scale and hire the right people who will stay with them for the long haul. Whether you're just starting out or looking to refine your business model, this episode is packed with advice to help you build a business capable of running smoothly— even when you're not around.

Listen in to learn more about

• why many business owners prioritize marketing over operations
• how efficient operations can decrease expenses and significantly boost profits
• team management and financial handling
• avoiding the pitfalls of micromanagement through delegation and communication
• Emily’s lead magnet gone rogue due to a lack of processes

I’ve known Ange a long time and she has been a business bestie in my back pocket. I really love how she encourages business owners to understand their numbers. Success is not just about revenue; it's about creating efficient systems that lead to sustainable growth. Tune in so you can bring this operational hat into the client work that you're doing right now.

Sponsored by Castmagic

Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.

Links mentioned in the Show:

• *Learn how to build your own dashboards: Over 20+ lessons on how to edit and what all you can do with Looker Studio Dashboards.
• *Ange’s The Ops Builder Membership: Try it out for $50/month or Sign up for a YEAR and get access to All Current and Future Dashboards! Join the only membership designed specifically for online service providers who are ready to automate their business with easy-to-implement trainings.
• Episode 117: Write an SOP Teammates Will Use with Nneka Roberts

*my affiliate links

Connect with Ange

• Instagram: @theopsbuilder
• Facebook: The Ops Builder
• Website: http://theopsbuilder.com/

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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An often overlooked part of the online business world: copyright and legal safeguards.

Today we’re diving into legal protection for our clients who produce digital courses, memberships, and coaching programs. Sometimes they forget to do some of the most basic things. I cover some of this inside my signature program, the Unicorn Digital Marketing Assistant School, but we need to have a bigger conversation.

My guest is lawyer Autumn Witt Boyd who has helped some big names like Amy Porterfield and Jasmine Star build, protect and scale their businesses. After spending the first 10 years of her career battling over copyrights and business issues in courtrooms across the U.S., Autumn left Big Law behind to start the AWB Firm in 2015 so she could spend her days helping entrepreneurs instead of fighting with other lawyers.

Listen in to learn more about

• Potential legal pitfalls that online course creators should be aware of, especially when starting out
• The three stages of legal protection
• How course creators can prevent someone from signing up for their course and then stealing it
• Our experience with copycats and the impact of branding and personal expertise in differentiating oneself from imitators
• Effective ways to handle refund requests to ensure a fair and positive experience for customers
• The importance of solid contracts tailored to the specific needs of each business

I love Autumn’s advice because you can apply what she teaches to your own service provider business. I see a lot of new VAs get stuck in this startup phase thinking about all the legal protections they need for themselves. Don't let the legal part stop you from taking action.

Sponsored by Castmagic

Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.

Links mentioned in the Show:

• Legal protection is essential to the foundation of a healthy, thriving business. Autumn has created an entire library of legal templates that are quick and easy to complete, AND they cost a fraction of working one-on-one with a lawyer. Use my affiliate link and load up your cart with everything you need here.

Connect with Autumn

• Instagram: @awbfirm
• Facebook: AWB Firm - Law Office of Autumn Witt Boyd, PLLC
• Website: https://awbfirm.com/
• Freebie: The AWB law firm exclusively works with online businesses, so they have a front seat to the latest trends, regulations, and potential pitfalls that coaches, creatives, service providers, and course creators need to know about. From text message marketing to knowing if you really need that trademark registration, you need the 2024 Legal Report: ​What Online Business Owners Need To Know To Stay Compliant and Protected.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Short-form video is king and it just became a necessity. I've learned that clients are counting on us for consistency and to show up on other social media platforms. As service providers, we can help clients with repurposing clips and getting in front of a new audience. TikTok is one of those places that has a lot of room for growth.

I have the “TikTok teacher,” Helen Polise, here to dive into all things TikTok so you can show up as an expert service provider or coach your clients to help you grow their following. Helen is a TV commercial director with 35+ years of experience elevating numerous global brands. She had a quick rise to TikTok fame and currently has over 980k+ followers who learn from her tutorials and love her upbeat lifestyle content.

Listen in to learn more about

• monetizing TikTok content and new revenue streams for content creators
• tips for improving podcast audio quality and microphone techniques
• writing better video captions to maximize engagement and connect with your audience on a deeper level
• strategies for creating engaging TikTok content and maximizing reach
• TikTok's algorithm and repurposing strategies for different platforms
• creating valuable tutorials that resonate with your audience and establish authority in your niche

Helen is such an inspiration because she's so upbeat, positive, and authentic. When you see someone like that doing well on TikTok, it's a breath of fresh air and a great reminder that it's okay to play and show up as yourself!

Sponsored by Castmagic

Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.

Links mentioned in the Show:

• Check out Helen’s FREE Beginner TikTok 101 Course to teach you how the app works, how to create successful content, and have confidence in posting videos.

Connect with Helen:

• Instagram: @themuthership @hellosocialize
• Facebook: Hello Socialize
• Website: https://www.hellosocialize.com/

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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One of the reasons I love to offer marketing services is I saw very quickly in my freelancer career that if I leaned into marketing and less management, less operations, and less admin, then I had more freedom. Marketing really lends itself to getting ahead. Even if your clients are requiring a weekly task, you can get organized, you can systematize, you can batch things, and you can work on your schedule.

My guest today, Toyin Alli, has a really good marketing service that you could offer as a freelancer that gives you (and your client) that time freedom. Toyin is a math professor and business owner who runs The Academic Society and helps grad students with time management and productivity. She’s figured out how to run a couple of businesses at the same time and serve her clients with Evergreen Newsletters.

In this episode, you’ll learn more about

• Setting up profitable evergreen newsletters that generate consistent revenue and nurture lasting customer relationships
• How to leverage email marketing for time freedom and scale your business without sacrificing your personal life
• Post-launch email marketing strategies that can increase customer retention
• The benefits of incorporating evergreen content into your email campaigns for long-term success

Tune in to hear Toyin share how virtual assistants can repurpose their clients’ best-performing content as a 3-6 month evergreen newsletter sequence that brings in sales on autopilot.

Sponsored by Castmagic

Castmagic is for podcast hosts, video streamers, or long-form content creators who want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long-form unstructured content into ready-to-use copy for show notes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.

Links mentioned in the Show:

• Grab Toyin’s Freebie: Evergreen Newsletter Audio Guide A 16-minute audio guide that helps business owners monetize their email list without writing weekly newsletters. The guide answers the following questions: What is an evergreen newsletter? Why might I want to implement an evergreen newsletter strategy in my business? What are the benefits of having an evergreen newsletter as part of my marketing strategy? What are the steps for setting up an evergreen newsletter?

Connect with Toyin:

• Instagram: @drtoyinalli
• Facebook: Dr. Toyin Alli
• Website: https://www.drtoyinalli.com/

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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After 200 episodes, I’ve learned that having a podcast forces you to show up. I say this all the time about hiring a team– when you have other people who are working beside you to accomplish a goal, you take it seriously and don't put it aside.

This is gonna be a fun episode because I also asked my podcast editor, Emily Porter, a fellow military spouse (she has been on the show before) and I asked my podcast/marketing assistant, Shannon Govern for their tips and podcast lessons.

Listen in to learn more about

• my top 10 podcasting lessons after doing 200 episodes
• pod fade and effective strategies to prevent it
• collaboration, consistency, and organizational tips to keep things running smoothly
• how to identify and capitalize on podcasting trends while staying authentic to your brand
• the benefits of working with a team you enjoy and align with

I’m all about being transparent and want you to know what's happening behind the scenes. I am never the person who tries to pretend I can do it all because there's no way in hell I could do it alone.

Sponsored by Castmagic

Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.

Links mentioned in the Show:

• Listen to my episode on Launch Your Private Podcast with Lindsay Padilla and Nora Suddth, co-founders of Hello Audio
• Listen to episode #26 Managing Podcasts with Emily Porter
• *Check out Michelle Sorro’s course The Podcast Accelerator
• Capsho: AI copywriting for podcasters
• *Otter.ai: transcription tool

*My affiliate links. If you purchase these programs, I could receive a small commission. I only recommend vetted programs and tools I use myself!

Connect with Emily Porter:

• Instagram: @emily.s.porter
• Website: https://www.emilyporter.co/

Connect with Shannon Govern:

• Instagram: @sgovern.marketing

Connect with Emily Reagan:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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I started out offering basic VA services back in 2007, not fully realizing the value of what I was providing. But over the years, I've learned some valuable lessons (and definitely made my fair share of mistakes) and transformed my approach to freelancing.

In this episode, I'm pulling back the curtain on the myth of the "six-figure VA" and sharing the real strategies that have helped me and others in this industry reach higher income levels.

Listen in to learn more about

• Why the "six-figure VA" myth is holding you back
• Strategies for switching from hourly pricing to value-based pricing
• The importance of niche specialization and finding your unique selling prop
• Practical tips for attracting those high-paying clients

I want to help you make more money AND find fulfillment and purpose in your work. We need to stop comparing ourselves to these unrealistic income claims and realize this doesn’t happen overnight.

Sponsored by The Digital Marketer’s Workgroup

Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here for my Digital Marketer’s Workgroup

Links mentioned in the Show:

• Check out these other job titles you can claim instead of “virtual assistant”
• Freelancer Story: VA to 6-Figure Agency Owner with Heidi Schmidt #198
• Building a Virtual Assistant Agency Model with Tasha Booth #197
• Launch E-mail Strategy with Brittany McBean #142
• How to Add Your Personality to Your Copy with Laura Belgray #148

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Here’s what I see happen with freelance service providers:

We jump in, we book our first clients, and then we never look back and never take the time to up-level our positioning and assets so we can attract bigger clients who value us and who pay more.

This becomes a problem when you’re ready for project rates because you're not positioned as an expert if you're still looking like a generalist.

We’re trying to be premium service providers and we're trying to get there because then we get to charge more, we get to work with the best clients, and we get to work on the services we love.

Listen in to learn more about

• 6 common mistakes service providers make with packages
• confidently pricing your services to maximize your earning potential
• attracting high-paying clients and positioning yourself as an in-demand expert in your field
• connecting and networking with like-minded service providers in a supportive community

Tune in because I’ll help you avoid these common mistakes and set yourself up for success so you don’t max out your capacity.

Sponsored by The Digital Marketer’s Workgroup

Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here for my Digital Marketer’s Workgroup

Links mentioned in the show:

• Brittany McBean’s course The Premium Proposal: Master the art of persuasive proposals. Improve your process. Raise your prices. Work with better clients. my affiliate link- if you purchase this program, I could receive a small commission.
• Episode 193: How Virtual Assistants Can Go From Hourly to Project Rates

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

We’re celebrating 200 EPISODES of Unicorns Unite with a takeover!

My 2 friends and guest hosts, Celi Arias and Jen Liddy, are asking unfiltered questions about my personal and professional journey as a freelancer, entrepreneur, and mother.

Celi Arias is a seasoned entrepreneur and consultant with a proven track record of building and selling 7-figure businesses. With a background spanning global fashion manufacturing, corporate experience in luxury sales, COO to tech startups, and a specialization in leadership performance, she brings a comprehensive skill set to guide her clients in building sustainable businesses.

Jen Liddy is a Copy, Messaging, & Content Strategist. Having her on your team is like having a word nerd + systems expert at your disposal! She translates your expertise into clear brand messaging your audience totally gets and creates content strategies that set you apart with a quiet impact.

Listen in to learn more about

• how to balance building a freelance business with kids and thrive in both roles
• the importance of community for entrepreneurs and how it can fuel your business growth
• effective ways to market your service-based business and stand out
• transitioning from a military spouse to an entrepreneur and building a successful business

This is a special episode because Celi and Liddy actually want to know all these things – no bullsh*tting with these questions. You’re getting a real glimpse into the realities of building a business while juggling family life.

Sponsored by The Digital Marketer’s Workgroup

Already doing the work and have clients? But need more clients and a better referral network? Apply here for my Digital Marketer’s Workgroup

Connect with Celi:

• Website
• Grown Ass Business™ Accelerator
• Episode 172: What’s Standing Between You & Your Dream Business with Celi Arias

Connect with Jen:

• Website
• Content Creation Made Easy Podcast
• The Backstage Brilliance Marketing Toolkit

Connect with Emily:

• Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram
• Facebook

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. Or get started now with the Self-Study version of UDMA School here.
2. Apply here for the Digital Marketing Workgroup.
3. Take my 2-hour Quickstart to Facebook Community Management workshop

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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What intake form questions should service providers ask prospects before a discovery call?

Don’t underestimate the power of asking the right questions upfront! This little form is the gateway to vetting your prospects, ensuring that your time and theirs are well spent.

We've got an all-star lineup of Workgroup members, biz friends, and service providers sharing their favorite (or out-of-the-box) intake form questions and strategies.

But why are intake forms so important? They're not just about gathering information. It's an opportunity to set yourself apart in a sea of virtual assistants and position yourself as the expert even before the discovery call.

Listen in to learn more about

• How to tailor your intake form to different types of clients
• Insider tips for uncovering client pain points and objectives
• Infusing your personality and brand voice into your forms
• Building equal power dynamics from the get-go

Get ready to take notes because you'll walk away armed with tons of ideas to elevate and streamline your client intake process.

Sponsored by The Digital Marketer’s Workgroup

Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community. We also have advanced trainings, networking opportunities, and job leads. Apply here for my Digital Marketer’s Workgroup

Service Providers Featured in this episode:

• Brittany Gardner: Web Design, SEO, & Strategy, https://brittanygardnercreative.com/
• Jordan Gill: CEO of Systems Saved Me®, https://systemssavedme.com/
• Jessica Brooks: UX Sales Page Strategist, https://www.jessicabrooks.com/
• Kristin Lawton, Marketing Mixologist & owner of The District Brand Bar, https://districtbrandbar.com/
• Cheryl Rerick: Email Marketing Strategist, https://cherylrerick.com/
• Stacy Covitz: Meta Ads Strategist, https://socialgenx.com/
• Frenchie Ferenczi: Business & Revenue Strategist, https://www.frenchieferenczi.com/
• Ashleigh Chanel: CEO of Make Your Mark Digital Marketing Agency, https://scale.makeyourmarkconsulting.com/
• Brenna McGowan: Launch Strategist, Copywriting Pro, PreLaunch Expert, https://brennamcgowan.co/
• Justin Blackman: Brand Voice Expert at Pretty Fly Copy, https://prettyflycopy.com/
• Amanda Jensen: Websites & Creative Tech Solutions, https://www.joyserves.com/
• Ange Quinn: Business Consultant & Operations Expert, https://theopsbuilder.com/
• Sage Polaris: Copywriter & Launch Strategist, https://sagepolaris.com/
• Kim Kiel: Copywriter & Copy Coach, https://www.kimkiel.com/
• Jen Liddy: Copy, Messaging, & Content Strategist, https://www.jenliddy.com/
• Natalie Gingrich: CEO of The Ops Authority, https://theopsauthority.com/
• Kris Ward: Team Building & Systems Strategist, https://winthehourwintheday.com/

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Today we have one of our very own Digital Marketer’s Workgroup members here on the podcast!

I love to highlight other freelancers, how they're doing business, what kind of services they're offering, what lessons they've learned, and in Heidi's case, sharing how she has scaled to six figures as an agency. She's one of our most recent workgroup members to share a big win.

Heidi Schmidt is a Social Media Consultant who works with (mostly) small-mid sized woman owned service providers and coaches offering social media strategies and done-for-you social media management. Though she has over 15 years of experience in marketing, she's passionate about content and social media strategies that drive results. She started freelancing in 2020 at the start of the pandemic and now owns an agency with a team of 5 content creators/VAs who help her create stellar content.

Listen in to learn more about

• the need for community support and networking in the freelance industry
• benefits of joining The Digital Marketer's Workgroup
• the low startup cost of freelancing
• the importance of self-discipline and time management
• finding a niche and building client relationships

Tune in as Heidi shares her freelancer journey and how she knew when to make the jump from virtual assistant to an agency owner.

Sponsored by The Digital Marketer’s Workgroup

Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here for my Digital Marketer’s Workgroup

Links Mentioned in the Show

• Loomly: a social media management platform that empowers marketing teams to grow successful brands online through collaboration, publishing, & analytics.
• UDMA School Self-Study: Get started today with my signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out!

Connect with Heidi:

• Instagram: @heidischmidtcreative
• Facebook: Heidi Schmidt Creative
• Website: www.heidijschmidt.com
• Freebie: Content Planning Guide Struggle with posting consistently on social media? Download Heidi’s free content planning guide to help you track your content and help you show up consistently online.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Agency ownership isn't for everybody. We’re really diving into what it takes to start an agency, what you need to do to prepare yourself, and what mistakes to avoid. Even if you're not thinking of an agency right now, you just never know. Or you might run across sister service providers who have these questions, and now you know where to steer them.

My guest is Tasha Booth, an agency owner and coach. She is the Founder & CEO of The Launch Guild, a full-service launch support agency working with established coaches and course creators. Additionally, she mentors Virtual Support Pros, Launch Managers, & Agency Owners who are passionate and ready to grow their businesses while living life on their own terms. She’s also the host of the “How She Did That Podcast.”

One thing Tasha said that superseded her before we met was paying for the role and not the region – I couldn't agree more.

Listen in to learn more about

• mastering client vetting for better business growth
• the rewards and challenges of online business ownership
• elevating agency success through strategic team meetings
• articulating your value to attract and retain clients effectively

If you're a virtual assistant looking to start your own agency, tune in for Tasha's advice covering all the ins and outs of running a successful agency.

Sponsored by The Digital Marketer’s Workgroup

Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here for my Digital Marketer’s Workgroup

Links Mentioned in the Show

• Apply for Tasha Booth's Agency Alliance Membership: The online membership exclusively for freedom-seeking online agency owners who are ready for ongoing expert guidance, resources, and community to unlock their next level of profitability + ease.

Connect with Tasha:

• Instagram: @thetashabooth
• Facebook: Tasha Booth
• Website: www.tashabooth.com
• Freebie: The Agency Owner's Guide to Impactful Meetings This guide will walk you through 10 of the most impactful types of team meetings, why you need them, and how to structure them so you can get in, get out, get to the points, and of course get results.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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All of us are freelancers for a reason: we want freedom. We also envisioned financial freedom.

We're diving deeper into the bookkeeping, the accounting, and the expenses we can write off so that we are not paying the IRS as much at the end of the year (and keeping more for ourselves).

We're getting credit for running our business because we're already paying a self-employment tax. We might as well take off these additional write-offs so we're not penalized for making more money. But we're doing this so we face our numbers, learn our numbers, and know where we're going.

My guest Serena Shoup is a corporate CPA turned bookkeeping business CEO. She’s a mentor for other bookkeepers & accountants and a mom of 3. She built her business as a side hustle to motherhood when she left corporate to have her second daughter. She’s passionate about helping business owners become CEOs and take control of their money through her company Of Course Bookkeeping and she mentors other bookkeepers and accountants to do the same through her company The Ambitious Bookkeeper®️.

Listen in to learn more about

• taking control of your freelance finances to create greater stability
• essential steps to safeguard your personal assets and streamline your business operations
• important guidelines and good money habits
• key deductions that could potentially save you thousands in taxes each year
• strategies for standing out in your industry and commanding higher rates for your specialized skills

Serena is amazing. She actually does bookkeeping for my business. You're going to learn a lot, and if anything, your takeaway is to be empowered to put your business first and treat it as a real business and not just a hobby.

Sponsored by The Digital Marketer’s Workgroup

Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here for our Digital Marketer’s Workgroup

Links Mentioned in the Show

• I use an AMEX business credit card. I pay my contractors, software subscriptions, conferences, trainings, and Facebook ads and rack up points (I wanna go to Greece) AND create credit for my business/LLC. Apply for an American Express Card with my referral link: https://americanexpress.com/en-us/referral/EMILYR9VBI?XLINK=MYCP With your new Card, you could earn a welcome bonus and your friend could earn a referral bonus. Terms Apply.
• A must-read for all business owners: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Hardcover by Mike Michalowicz
• My CPA recommends Relay Banking for business: https://relayfi.com?referralcode=ShoupCPA It's free and I can have multiple accounts to implement Profit First. I do a hybrid of 3 accounts: Operating Expenses, Taxes, and Profit. It makes transferring money & paying contractors easy. *Serena Shoup’s referral link.
• Hubdoc: all your bills and receipts in one place, you can import all your financial documents & export them into data you can use.

Connect with Serena:

• Instagram: @coursebookkeeping
• Facebook: Of Course Bookkeeping
• Website: https://www.ofcoursebookkeeping.com/
• Podcast: The Ambitious Bookkeeper
• Freebies: DIY Bookkeeping Guide- Learn the financial tasks every online expert should be performing. KPI Guide- 4 key financial indicators every online expert should be tracking.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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It’s so important to pay attention to your business finances. The reality is more simple than most entrepreneurs think. It’s so easy to get stuck sweating the small stuff that it creates this paralysis where you don't want to move forward, where you're hesitant, where you're overthinking everything.

I have a special guest here to clear things up and help you get started on the right path when it comes to your independent contractor business. Pam Pior is a brilliant, down-to-earth finance wrangler who guides you on the path to confident control of your money mindset and business cash flow. Pam knows what you need to understand and she cuts out the rest. She meets you where you are and takes you where you want to go with no unnecessary, complicated terminology or lingo.

Listen in as Pam shares more about

• nurturing genuine relationships and adapting in the online space
• implementing an upsidedown budget to align your salary with lifestyle aspirations
• separating personal and business finances
• the value of establishing a strong financial foundation
• leveraging time, money, and energy for better productivity

This episode will show you that just getting started and doing some basic things with your finances will set you up for success. The more money you make, the more positive change you can make in the world.

Sponsored by The Digital Marketer’s Workgroup

Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here for my Digital Marketer’s Workgroup

Links Mentioned in the Show

• Watch Pam Prior's Video on Pricing to learn how to determine the value of your services and set the right prices for your clients.
• Episode 107: Creating Healthy Money Habits with Chelsea Brennan https://emilyreaganpr.com/episode107/
• Episode 112: How to Raise Your Rates as a Virtual Assistant https://emilyreaganpr.com/episode112/
• Episode 137: Why You Must Always Charge for Your Services https://emilyreaganpr.com/episode137
• Episode 193: How Virtual Assistants Can Transition from Hourly to Project Rates https://emilyreaganpr.com/episode193/
• Unicorn Digital Marketing Assistant School Self-Study Course: Learn the core digital marketing foundations, strategies, and tech skills you need to become the secret weapon behind every online entrepreneur on the rise.

Recommendations for business finances:

• I use an AMEX business credit card. I pay my contractors, software subscriptions, conferences, trainings, and Facebook ads and rack up points (I wanna go to Greece) AND create credit for my business/LLC. Apply for an American Express Card with my referral link: https://americanexpress.com/en-us/referral/EMILYR9VBI?XLINK=MYCP With your new Card, you could earn a welcome bonus and your friend could earn a referral bonus. Terms Apply.
• A must-read for all business owners: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Hardcover by Mike Michalowicz
• My CPA recommends Relay Banking for business: https://relayfi.com?referralcode=ShoupCPA It's free and I can have multiple accounts to implement Profit First. I do a hybrid of 3 accounts: Operating Expenses, Taxes, and Profit. It makes transferring money & paying contractors easy. *Serena Shoup’s referral link.

Connect with Pam:

• Instagram: @pamsprior
• Facebook: Pam S Prior
• Website: www.pamprior.com
• Freebie: An Easy to Use Pricing Calculator for Busy Entrepreneurs Are you tired of guessing how much you should charge for your products or services? This will help you find the sweet spot and set the perfect price that maximizes your profits and keeps your customers happy.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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How can understanding your unique Human Design transform your business success? We’re all designed differently: how we form relationships, make decisions, and choose career paths. Imagine creating and designing a business that’s aligned with you. The ultimate job satisfaction with the best clients who are the best fit, being part of a mission you’re passionate about.

Sound amazing, right? It’s possible with more self-awareness.

My guest Danielle Laura is here to help us understand our Human Design so we can improve client relationships and understand how we work best. She’s a two-time number one bestselling and award-winning author, Human Design & Gene Keys Expert Strategist, internationally acclaimed Spiritual Advisor, and founder of the H.O.T. Method™. In her private work, Danielle guides conscious companies, celebrities, and power couples around the globe in igniting their innate gifting and mastering their energetics to embody their mission, amplify impact, and experience deep connection and fulfillment.

Listen in to learn more about

• the most important factors to keep in mind when providing a service to different Human Design types
• who to have on your team of service professionals and what positions they can serve to honor the “superpowers” of their design
• the strengths and challenges of the 5 Human Design types
• how to recognize alignment within your own design and strategies for realigning with your true purpose

Tune in now to learn from Danielle and find out how knowing your Human Design can help you reach your goals and feel more fulfilled in your service provider business.

Sponsored by The Digital Marketer’s Workgroup

Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here for my Digital Marketer’s Workgroup

Links Mentioned in the Show

• Check out Danielle’s Freebie: 10 Actionable Tips To Align Your Business With Your Unique Human Design For Sovereign Success. This guide offers a comprehensive approach to aligning your business strategies with your unique energetic blueprint, ensuring a business that is as fulfilling as it is successful.

**Scroll down on this freebie page and enter your info to discover your Human Design Chart Properties!

Connect with Danielle:

• Instagram: @_daniellelaura_
• Facebook: Danielle Laura Coaching
• Website: www.danielle-laura.com

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Are you tired of tracking every little hour? Do you feel like a smooth, well-oiled machine ready to charge a flat rate? Hourly rates are a good way to start when you’re a new virtual assistant or service provider. But over time you end up feeling undervalued and struggling to communicate your worth. It's time to break free from the hourly grind and confidently shift to project rates that truly reflect the value you bring to your clients.

What should you say when you've been doing the work for your clients and you're ready to move to a project rate? You need to be in this sweet spot place where you really know what you're doing work-wise. You have to get results, understand those results, and understand how long things take you.

Listen in to learn more about

• why project rates increase profitability and flexibility
• understanding your client's business to deliver tailored digital marketing strategies
• providing value-based services to create long-term partnerships
• how to gain confidence in pricing strategies for fair compensation
• setting boundaries to maintain healthy client relationships

You know in your heart if you're ready to make the switch from hourly to project rates. Tune in as we navigate this transition together to honor your expertise and worth.

Sponsored by Magic Mind

The World’s First Productivity Shot™ I tried it. I loved it. It's improved my focus. It has organic ingredients that help you boost your mood, decrease your stress, support your immunity, and give you the energy you need to make it through the workday. They help you gear up to crush your 2024 New Year resolutions fully focused. You get 1 month for free when you subscribe for 3 months using my link AND with my code: UNICORNS20 It’s an extra 20% off, which gets you to 75% off. This deal ends soon, so try it out!

Links Mentioned in the Show

• Check out Marissa Corcoran's LIVE Masterclass Leave ‘Em Wanting More: The 3-Part Framework to Create Copy with Creativity and Chutzpah. These skills will help you write copy that converts. This will show you how to tap into the confidence and creativity of your unique voice that grabs emotion without sounding like a scripted, snooze-fest robot. Pick from 3 dates here.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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How can we protect our energy and show up in a way that moves the needle in our business and helps us get clients so we can make a bigger difference in the world?

Today my guest is Mai-Kee Tsang who is talking about podcast guesting and getting your business out there. She has really made a name for herself. I met her years ago and at a couple of conferences. Mai-kee helps integrity-led online entrepreneurs go from hidden gems to go-to-experts through the power of Sustainable Visibility® & Podcast Guesting Strategy. This is so they can continue to make a deeper difference to those they serve - all without compromising their own capacity, values or bottom line in the process.

Listen in to learn more about

• the difference between "exposure" vs "visibility" (and why they should NOT be used interchangeably)
• what Sustainable Visibility really means
• overcoming the challenges and barriers in podcast guesting to expand your reach
• thinking of visibility as a spectrum and splitting it into 3 categories
• good news for those of us who don't like being in the center spotlight

If you’re more of an introvert, definitely tune in to hear us talk about reeling it back in and doing the visibility that's actually sustainable and realistic.

Sponsored by Magic Mind

The World’s First Productivity Shot™ I tried it. I loved it. It's improved my focus. It has organic ingredients that help you boost your mood, decrease your stress, support your immunity, and give you the energy you need to make it through the workday. Only this January, they help you gear up to crush your 2024 New Year resolutions fully focused. You get 1 month for free when you subscribe for 3 months using my link https://www.magicmind.com/JANunicornsunite AND with my code: UNICORNS20. It’s an extra 20% off, which gets you to a 75% off. This only lasts until the end of January, so try it now!

Connect with Mai-Kee:

• Instagram: @maikeetsang
• Website: https://maikeetsang.com/
• Freebie: Be Our (Podcast) Guest – 25 proven ways to get booked on podcasts in 2023 and beyond. Hear directly from the hosts themselves! Learn how to set yourself apart from the hundreds of people trying to land the same interview slots as you & discover how to get past the gatekeeper when you send your pitch.
• The Ultimate Podcast Guesting Workshop Series: Expand your reach to new audiences & deepen your relationships with fellow industry experts.
• “Inside the Invite” Private Podcast: Solely dedicated to demystifying the process of getting invited to podcasts (& beyond) as a guest expert- without pitching yourself.

Links Mentioned in the Show

• Elevate Your PR Game: How to Utilize Your VA to Boost Visibility: A skill builder workshop for PR that goes beyond podcast pitching.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

The eLearning market is expected to hit $400 billion by 2026. So this is a huge opportunity for us freelancers to support clients who are tapping into this digital source of revenue. There's an art to designing and writing a course where students get through to the finish line and have success. And we can be a part of that success as a digital marketing assistant when we understand how people learn and how they consume digital products and how things can be set up.

My guest is Cat O'Brien, and she's going to teach us how we can help our clients create an effective, successful online course. She's a former AP Literature teacher, now a curriculum designer for online course creators, and the founder of Cat O'Brien Agency. She does 1:1 curriculum design services and she empowers course creators to elevate student success, cultivate powerful social proof, and become the sought-after educator in their industry.

Listen in to learn more about

• the #1 mistake course creators make that leads to low engagement and lack of student success
• the common struggle to collect powerful social proof (something Cat experienced a lot as a launch copywriter)
• why adding more content usually isn’t the answer if your students aren’t finding success
• why content should be the last thing you consider, not the first.
• how to build reflective exercises into your program that increase engagement and prime your students to write juicy testimonials

If you're a marketing assistant or VA looking to enhance your client’s course designs, this episode is your leg up so you can really help beyond just clicking the upload button.

Sponsored by Magic Mind

The World’s First Productivity Shot™ I tried it. I loved it. It's improved my focus. It has organic ingredients that help you boost your mood, decrease your stress, support your immunity, and give you the energy you need to make it through the workday. Only this January, they help you gear up to crush your 2024 New Year resolutions fully focused. You get 1 month for free when you subscribe for 3 months using my link here AND with my code: UNICORNS20. It’s an extra 20% off, which gets you to a 75% off. This only lasts until the end of January, so try it now!

Connect with Cat:

• Instagram: @cato_brien
• Website: www.catobriencopy.com/learning

Links Mentioned in the Show

• Join Sage’s Copy Sales Booster Membership: Triple your sales and shave 15-20 hours off your work week with easy-to-use copy templates, monthly coaching, and support. For emerging and established service providers, course creators, and ecomm folks. Registration closes Friday, Jan 30th, 12pm PT

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

So you want to do better on your discovery calls? You want to book more dreamy clients and work with the best of the best? Well, you need to become a better listener. Today I’m pulling out key, actionable insights from “Never Split the Difference” by Chris Voss that you can use in your average everyday negotiations and on that sales call.

Maybe you’ve been told that lowering your prices is the key to securing more projects. But despite lowering your rates, you still struggle to close deals and feel undervalued. You're tired of feeling stuck and undervalued in your client negotiations. It's time for a new approach that will elevate your business relationships.

Listen in to learn more about

• How to talk the talk with clients and boost those business connections
• The tricks of the trade in negotiating for digital services that actually work
• Taking responsibility for driving project progress and success
• Getting clarity and focus in your digital service business for better results
• Master the art of listening and asking the right questions to keep clients happy

If you want to up your game in discovery calls, handle objections like a pro, or nail down your pricing, tune in to this episode.

Sponsored by Magic Mind

The World’s First Productivity Shot™ I tried it. I loved it. It's improved my focus. It has organic ingredients that help you boost your mood, decrease your stress, support your immunity, and give you the energy you need to make it through the workday. Only this January, they help you gear up to crush your 2024 New Year resolutions fully focused. You get 1 month for free when you subscribe for 3 months using my link here AND with my code: UNICORNS20. It’s an extra 20% off, which gets you to a 75% off. This only lasts until the end of January, so try it now!

Links Mentioned in the Show

• Book: Never Split the Difference by Chris Voss
• Sign up for Sage’s FREE Beta Course: The Color Coded Copy System. 3X Your Sales Results (Even in a Recession!) Participate in the creation of a course she’s filming live at no cost to you! Starts Wednesday, Jan. 17th
• Join Sage’s Copy Sales Booster Membership: Triple your sales and shave 15-20 hours off your work week with easy-to-use copy templates, monthly coaching, and support. For emerging and established service providers, course creators, and ecomm folks. Registration closes Friday, Jan 30th, 12pm PT

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Are you a Bart, Marge, Homer, or Lisa? And what the heck do The Simpsons have to do with email marketing & open rates? Email is related to everything we do in this online business world. The goal is always to collect our audience’s email so we can market to them. It’s just part of it that we have to know to step up and be a premium service provider.

I invited my guest, Sage Polaris, to talk about email open rates and help us improve our clients. She’s a copywriter and launch strategist who has written high-converting copy for 475+ clients earning them millions of dollars. She helps personal brands and service providers sell more with the words on their websites. She’s worked with Chalene Johnson, Chrisette Michele, Rick Mulready, and Lynne Twist. Basically, she makes money for the “internet famous” people we all watch on Instagram.

Sage also has a membership called the Color Coded Copy Launch Booster and you can try out her new beta copy course for free!

Listen in to learn more about

• How Sage uses DISC-based color profiles to write copy that sells
• The 4 friends to invite to every launch and what to say to get them to buy
• Who actually reads long-form sales pages and when it's okay to skip 'em
• How to triple your email open rates (even if you have ghosted your list!)

Sometimes email might not be a service you offer, but it's closely related to what you're doing. If you're doing blogging, content marketing, launching, memberships and retention, tune in because Sage dives into why you need to be focused on email.

Sponsored by Magic Mind

The World’s First Productivity Shot™ I tried it. I loved it. It's improved my focus. It has organic ingredients that help you boost your mood, decrease your stress, support your immunity, and give you the energy you need to make it through the workday. Only this January, they help you gear up to crush your 2024 New Year resolutions fully focused. You get 1 month for free when you subscribe for 3 months at https://www.magicmind.com/JANunicornsunite AND with my code: UNICORNS20. It’s an extra 20% off, which gets you to a 75% off. This only lasts until the end of January, so try it now!

Connect with Sage:

• Instagram: @sagepolaris
• Facebook: Creative Custom Writing
• Website: https://sagepolaris.com/
• Grab her Freebie: Triple Your Open Rate: The Email Template (AKA how to breathe life into a dying email list) 3x Email Open Rates in 3 Steps

Links Mentioned in the Show

• Join Sage’s Copy Sales Booster Membership: Triple your sales and shave 15-20 hours off your work week with easy-to-use copy templates, monthly coaching, and support. For emerging and established service providers, course creators, and ecomm folks. Registration closes Friday, Jan 30th, 12pm PT
• Sign up for Sage’s FREE Beta Course: The Color Coded Copy System. 3X Your Sales Results (Even in a Recession!) Participate in the creation of a course she’s filming live at no cost to you! Starts Wednesday, Jan. 17th
• BombBomb: Turn your emails into results with video messaging.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

When you talk to other people about trends and what's happening, it makes you realize that it's not just you. This has been an interesting year.

In this episode, I’m going over my four lessons of 2023 and some insight into what's happening in our economy, in our online space, and how you can really get ahead.

Listen to learn more about

• Making money in tough times to grow your business
• Using AI to make things run smoother and stay ahead of the competition
• How to stay organized as a VA or DMA
• Building a great team and protecting your positive energy
• Focusing on passion projects and being intentional

You’ll want to tune in because I also highlight some good news going into 2024. I hope this inspires you to embrace your own growth as a virtual assistant with confidence and resilience as we head into next year.

I need your feedback! Take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by Magic Mind

The World’s First Productivity Shot™ I tried it. I loved it. It's improved my focus. It has organic ingredients that help you boost your mood, decrease your stress, support your immunity, and give you the energy you need to make it through the workday. Use my affiliate link and try it here!

Links Mentioned in the Show

• Book: What the Heck is an EOS? By Gino Wickman
• Download the Top Ten Most Requested Tasks: If you're interested in starting a career as a virtual assistant or digital marketing assistant, download the guide to discover the top ten most requested tasks in the industry. This will help you identify the services you can offer and kickstart your digital marketing career.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community.

Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

Do you want to increase your income and the value you provide to your clients? Today we’re talking all about the strategies and 5 core functions of marketing that will help you achieve those goals.

My guest is Frenchie Ferenczi, a business strategist and advisor, who shares invaluable insights on achieving consistent revenue growth without succumbing to burnout. Frenchie is an expert in working with billion-dollar startups and helping entrepreneurs break through growth plateaus. She's going to give you insight on what to say when you have that chaotic, squirrel-chasing client, this whiplashing, slamming on the brakes, who's driving you a little bit crazy. And it's going to help you with how to say it the right way.

Listen to learn more about

• what the 5 core functions are and how to leverage them
• how to wow your clients by using this structure
• why you can maximize your growth with minimal effort with this approach
• PRIORITIZING – what’s the right work and the right time
• the importance of tracking KPIs
• Identifying more opportunities for revenue

Tune in so you can grow your virtual assistant business and take it to the next level by implementing effective marketing techniques.

I need your feedback! Take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by OSI Affiliate Software. A powerful tool that makes managing an affiliate program super easy. Track sales & handle commissions all in one user-friendly platform. It integrates right into your website, turning your customers and influencers into your very own brand ambassadors. Get an awesome 20% discount on any plan and start your free trial today with my referral link: getosi.com/emily

Connect with Frenchie:

• Instagram: @frenchie.ferenczi
• Facebook: www.facebook.com/frenchie.ferenczi
• Website: www.frenchieferenczi.com
• Podcast: Strategy Snacks
• Grab her Freebie- Stay Close to the Money: 37 Stupid Easy Ways to Increase Your Revenue (without being “Salesy”) It’s time to STOP working without results. START making money today.

Links Mentioned in the Show

• Discover your digital marketing side hustle: Want to work from a laptop anywhere and decide your own schedule? Thinking about starting a digital marketing services business? Take this 2-min personality quiz to help you live a life on your own terms and discover what kind of freelance work best suits you. Take the quiz here!

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

In this episode, I’m sharing key tactics that helped with my 100k UDMA School launch. I’m reflecting on the importance of quality over quantity in student enrollment.

I truly believe that having motivated and committed individuals is way more valuable than just having big numbers. My goal was to bring in students who are genuinely enthusiastic about the program to make the overall experience better for everyone involved and contribute to higher success rates.

Listen to learn more about

• 5 valuable lessons that teach you how to be a stand-out DMA
• How I repositioned and adjusted the course pricing
• Targeting the right audience for your program
• The advantage to having early access sign-ups
• Overcoming customer objections for more effective marketing

T

une in because I give you ideas of how you can show up in big ways within your client’s business – I'm all about helping you get to that next level!

I need your feedback! Take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by OSI Affiliate Software. A powerful tool that makes managing an affiliate program super easy. Track sales & handle commissions all in one user-friendly platform. It integrates right into your website, turning your customers and influencers into your very own brand ambassadors. Get an awesome 20% discount on any plan and start your free trial today with my referral link: getosi.com/emily

Links Mentioned in the Show

• Discover your digital marketing side hustle: Want to work from a laptop anywhere and decide your own schedule? Thinking about starting a digital marketing services business? Take this 2-min personality quiz to help you live a life on your own terms and discover what kind of freelance work best suits you. Take the quiz here!

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

As service providers, we have to be aware of evolving needs of clients and the increasing demand for digital marketing strategists. I’ve been there myself - starting out as a virtual assistant and then making the transition to strategist. I have a background in PR and journalism and through working with multiple clients I gained valuable insights and expertise, recognizing patterns and strategies that apply to all kinds of online businesses.

It’s so important to understand the basics of marketing and the ability to see opportunities for growth and improvement. In this episode, I’m encouraging freelance virtual assistants to step into the role of a strategist, offering value-based services to confidently guide clients toward their business goals.

Tune in to learn more about

• Boosting your skills and confidence as you transition into a strategist role
• An exercise for thinking like a strategist
• Expanding your services and attracting higher-paying clients by offering strategy sessions
• Pricing your strategy sessions effectively so you’re compensated fairly for your expertise and time
• Streamlining your client onboarding process and establishing clear plans that will set you up for success

“You're in a power position. You're working with different clients. You have a bold, ripe, golden opportunity to step up and offer strategy.”

I need your feedback! Take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by OSI Affiliate Software. A powerful tool that makes managing an affiliate program super easy. Track sales & handle commissions all in one user-friendly platform. It integrates right into your website, turning your customers and influencers into your very own brand ambassadors. Get an awesome 20% discount on any plan and start your free trial today with my referral link: getosi.com/emily

Links Mentioned in the Show

• Discover your digital marketing side hustle: Want to work from a laptop anywhere and decide your own schedule? Thinking about starting a digital marketing services business? Take this 2-min personality quiz to help you live a life on your own terms and discover what kind of freelance work best suits you. Take the quiz here!

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

Frustrated because your brand messaging isn't getting the love it deserves? Putting in tons of time creating awesome content, but it feels like crickets in response?

My guest, Emma Boshart, is here to teach us how to stand out in a crowded market with better branding. Emma is a messaging strategist, conversion copywriter, and the brain behind Creative Uproar, a one-woman show that's all about helping the most irreverent voices steal the spotlight. Since 2015, she’s been turning six and seven-figure brands into mind-melting powerhouses, with copy & strategy that builds relationships and sells. Today, she’s on a mission to help more brands use storytelling to move people to action and create positive community change.

Listen to learn more about

• Where to even start with brand messaging
• Pain points vs Pleasure points
• The difference between brand messaging and storytelling
• How generic virtual assistants can stand out
• Why you shouldn’t use “I help…” as a headline

Tune in so you can step up your messaging, grab the attention of your dream clients, and stop your VA business from blending into the background.

I need your feedback! Take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by OSI Affiliate Software. A powerful tool that makes managing an affiliate program super easy. Track sales & handle commissions all in one user-friendly platform. It integrates right into your website, turning your customers and influencers into your very own brand ambassadors. Get an awesome 20% discount on any plan and start your free trial today with my referral link: getosi.com/emily

Connect with Emma

• Instagram: @creative_uproar
• Facebook: The Creative Uproar
• Website: https://www.creativeuproar.com/
• Grab Emma’s Freebie The Brand Story Audit: the ultimate tool for brands who are ready to take their message from chaotic to cohesive. This audit invites VA's and freelancers to evaluate their current messaging through the lens of "story buckets."

Links Mentioned in the Show

• Discover your digital marketing side hustle: Want to work from a laptop anywhere and decide your own schedule? Thinking about starting a digital marketing services business? Take this 2-min personality quiz to help you live a life on your own terms and discover what kind of freelance work best suits you. Take the quiz here

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

This former HR professional discovered the power of relationship marketing and was able to build her own digital service business called Social Konnection. But it isn't just her expertise in SEO and career coaching that sets her apart.

My guest Esai Arasi is a member of The Digital Marketer’s Workgroup and a social media strategist and lead gen expert. She brings a unique perspective to the table with a background in behavioral change and a deep understanding of human psychology. She successfully transitioned from the corporate world to building a digital service agency in India. Esai's story is one of resilience and determination, as she started from scratch and worked tirelessly to deliver exceptional results for her clients.

Listen to learn more about

• How Esai started offering Digital Marketing services (in an industry where she didn't know anyone) and how she scaled it to an international market
• Why she chose to scale with an Agency model (and why she’s able to help clients better in this model)
• How she uses the Social Konnection framework to build and grow her business through relationship marketing
• The biggest factor that gets her premium clients and GREAT referrals that is very overlooked

Esai has earned a reputation as a trusted expert in the industry through relationship building. Don't miss this episode as she shares her insights on agency success and the power of prioritizing client satisfaction.

I need your feedback! Take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by The Digital Marketer’s Workgroup– Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here for my Digital Marketer’s Workgroup

Connect with Esai:

• Instagram: @socialkonnection.in
• Grab her Freebie: Premium Client Sourcing Guide Premium clients aren’t hiding or hanging out in a secret club. There’s an easy way to reach them once you understand who they are and how they behave online. Find the five easy ways to find premium clients in your industry in this FREE guide.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

Having authenticity in your business and being true to yourself and your values can attract clients, build trust, and set you apart from the competition.

That’s exactly what my guest, Jason Nunez, continues to do with his successful digital marketing agency. After retiring from the Air Force, Jason used his extensive experience in the government sector and his passion for helping others and founded Go Digital Hero. This LGBT-owned, veteran-owned, minority-owned company provides inbox management, calendar management, and social media services. And he has a team of five people working with him.

Listen to learn more about

• Jason growing his freelancing business with the support of my Unicorn Digital Marketing School and Workgroup
• how the inbox is really the top of the funnel
• Jason’s military background that gave him valuable skills and insights that he applied to building his own business
• efficient inbox management and how it can save time, improve communication, and enhance overall productivity
• getting started with subcontracting and building an agency

Jason is owning this role and continues to learn and grow and has been a valuable resource for other Unicorns in the Digital Marketer’s Workgroup. He’s a great example of how being your authentic self can align you with clients, communicate your values, and repel those clients who are just not right for you.

I need your feedback! Take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by The Digital Marketer’s Workgroup– Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here for my Digital Marketer’s Workgroup

Connect with Jason:

• Instagram: @godigitalhero
• Facebook: Jason Nunez
• Website: https://www.godigitalhero.com/

Links Mentioned in Show:

• Check out Jason’s course Mastering Your Inbox: Unleashing Your Superpower. Learn how to take control of your inbox and reduce email overwhelm. Join the waitlist for exclusive early access before the launch in January 2024!
• The National LGBT Chamber of Commerce The largest advocacy organization dedicated to expanding economic opportunities and advancements for LGBTQ people, and the exclusive certifying body for LGBTQ-owned businesses.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Many freelancers struggle with the constant need for perfection, which leads to procrastination and missed opportunities. Instead of making progress towards your goals, you find yourself stuck in a cycle of self-doubt and fear of failure.

My guest Brittany Gardner had a discouraging job experience that left her feeling undervalued and underpaid. She’s a UDMA School grad, a Digital Marketer's Workgroup member, and a Certified Copywriter. She’s worn many hats including managing a Starbucks while finishing her degree, creating digital marketing plans and websites for multiple nonprofits, and planning 300-person retreats. She helps small business owners and digital creators who crave an organized, creative, and strategic approach to their overall online presence.

Tune in to hear Brittany share about

• her UDMA School experience
• shedding clients who didn't align with her values
• how she found better clients who value her work
• the significance of not having expectations during slower months
• her journey of overcoming challenges and self-doubt

“You have to have the faith to move forward and overcome that imposter syndrome. Once you do, you'll realize you're capable of so much more than you think.”

I need your feedback! Take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Doors open October 2023. Count me in!

Connect with Brittany:

• Instagram: @brittanygardnercreative
• Facebook: Brittany Gardner Creative
• Website: http://brittanygardnercreative.com

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

Online business owners are getting frustrated with the level of quality of their virtual assistants and service providers. There's a lot of people saying that they know how to do marketing, but actually haven't had formal training or really understand the strategies or how to go above and beyond what an admin assistant can really do.

I am so excited about this episode. I have some of my business buddies to talk about their insight to hiring virtual assistants, marketing assistants, and what they're looking for. All three women are powerhouses and have worked with different types of virtual assistants. My guests are Brittany McBean, copywriter, launch strategist, and agency owner. Sunny Logsdon, a corporate marketer who now helps small business owners with their marketing strategy. And Ashleigh Chanél, a Facebook ads and marketing agency owner.

Tune in to hear my three guests discuss:

• What they're looking for when hiring a virtual assistant
• The importance of soft skills and why they matter
• How business owners can’t afford to hire the wrong person
• How your reputation and your business won’t survive if you can’t follow through
• Why they want a Unicorn Digital Marketing Assistant trained by me

This is so much more than just being an assistant. I know everyone who's listening to my podcast are the type of people who care about the quality of their work. I want to empower you to stand out in this space and own it. If you're the type of person who follows through, who communicates, you've got a huge leg up.

I need your feedback! Take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Count me in!

Connect with Brittany:

• Instagram: @brittanylmcbean
• Website: https://brittanymcbean.com/
• Freebie: Launch Email Sidekick Email Planner & Tracker for Live Launches & Evergreen Funnels

Connect with Sunny:

• Instagram: @sunny.logsdon
• Website: https://www.sunny-logsdon.com/
• Freebie: The Essential Email Checklist + 10 MUST-HAVE TOOLS the pre-send email checklist she uses with clients to create and send emails that get delivered, opened and clicked on

Connect with Ashleigh:

• Instagram: @ashleighchanel
• Website: https://makeyourmarkconsulting.com/the-fun-stuff/
• Funnel to Freedom Quiz

Connect with Emily Reagan:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

I talk to a lot of VAs who are really struggling. They want to upskill but finding clients is keeping them stuck. I get so many questions from all of you who send me messages that say “How will I find my first clients if I enroll in UDMA School? Finding clients has kept me from pursuing this over and over.” It's the same words.

My guest today, Angela Kiszka, is a case in point that if you connect with one client, and you prove yourself, it will happen. Angela is a UDMA School grad and now works behind the scenes with course creators, coaches, and online business owners to help them launch, grow, and scale their businesses with less stress and hassle. She’s a nerd for tech and automation and loves setting up the systems and flows that help her clients connect with and serve their ideal customers seamlessly.

Tune in to hear Angela discuss

• strategies for finding clients and building a portfolio through word-of-mouth recommendations
• her experience in the UDMA School
• how she uses soft skills like empathy, listening, and communication to provide outstanding client service
• what earned her a stellar reputation in the digital marketing industry

Your fear of rejection needs to be squashed by your why. Why are you freelancing? Because you want to have fun, you want to be with your loved ones, and you want a work-life balance. Angela's going to share how she went from a business that wasn't flexible to the ultimate time freedom, and how confidence is a must.

I need your feedback! Take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Doors open October 2023. Count me in!

Connect with Angela:

• Instagram: @angelakiszka
• Facebook: https://www.facebook.com/crystalclearfunnels
• Website: crystalclearfunnels.com
• Download Freebie: Path to Profit Funnel Guide and Pricing Calculator Discover the power of funnels, and see which kind of funnel is right for YOUR business to grow your leads, sales, and impact on autopilot!

Links Mentioned in Show:

• LIVE Webinar “How to Sign Better Quality Clients and Make More Money as a Virtual Assistant.” Go from 4 to 5-figure months without adding on a ton of hours and maxing out your capacity. *Correction to what was mentioned in the episode: TUESDAY, Oct. 17 at 12pm est

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

Janelle Harlan, a former corporate worker turned health coach and virtual assistant, shares her transition into the world of digital marketing. After realizing her passion for marketing while building the back end of her health coaching business, she made the bold decision to start her own virtual assistant business.

In this episode, Janelle shares how she enrolled in UDMA School, where she gained confidence in her skills and received invaluable support.

Listen in to hear her discuss

• what makes UDMA School so special
• secrets to networking and building relationships for referrals
• understanding the interconnectedness of a client's marketing ecosystem
• the value of soft skills in setting boundaries and building a business
• the benefits of project-based work and the flexibility it provides

Janelle's story is a testament to the power of networking, continuous learning, and adapting to your client’s needs. Her story is an inspiration for new VAs, showing the potential for growth and success in this industry.

I need your feedback! Take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Doors open October 2023. Count me in!

Connect with Janelle:

• Instagram: @janelleharlan1
• Facebook: Janelle Harlan Digital Marketing Services
• Website: www.janelleharlan.com

Links Mentioned in Show:

• LIVE Webinar “How to Sign Better Quality Clients and Make More Money as a Virtual Assistant.” Go from 4 to 5-figure months without adding on a ton of hours and maxing out your capacity. *Correction to what was mentioned in the episode: TUESDAY, Oct. 17 at 12pm est

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

I remember how exciting it was to land my first clients– individuals who were actually looking for the exact services I could offer. The key was understanding their pain points, tailoring my services to fit their needs, and building trust with my follow-through and genuine interest in their businesses.

One thing I always emphasize is the power of building a personal brand and getting known for your work. By establishing yourself as a digital marketing assistant, you'll find that clients will start coming to you for help.

In this episode, I cover how

• to break away from Facebook groups and tap into new client sources.
• specialization can lead you to clients willing to pay premium prices.
• to lay the foundation and build a portfolio without prior experience.
• being part of the Unicorn Digital Marketing Assistant School will help you find clients.

I know some of you might be worrying about not having previous experience in this field. But don’t worry, you don't need it! You just need to find a way to transfer your existing skills to the online space. The world of virtual assistance is incredibly diverse, and there's a place for everyone in it. Keep growing your skillset, and most importantly, keep learning.

I need your feedback! Take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Doors open October 2023. Count me in!

Links Mentioned in Show:

• LIVE Webinar “How to Sign Better Quality Clients and Make More Money as a Virtual Assistant.” Go from 4 to 5-figure months without adding on a ton of hours and maxing out your capacity. *Correction to what was mentioned in the episode: TUESDAY, Oct. 17 at 12pm est

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

Freelancers don’t have to create a dazzling social media presence. I've been there too, feeling the pressure to shine in the social media spotlight. But I realized most of my clients didn't even look for me on Instagram or Facebook. It was through word-of-mouth referrals and professional networks. These connections were a far more effective and less exhausting way of finding potential clients.

I've watched so many fellow freelancers go all out on social media, trying to outdo each other. What really matters is having a simple and genuine online presence and making solid connections in the right places.

In this episode, you learn:

• How social media can actually be a waste of time when you’re starting out.
• You don’t have to offer social media services- there are plenty of other tasks you can do!
• Using a referral network to your advantage to find clients.
• The best way to set up a minimal viable presence on your socials.

If you're feeling frustrated and overwhelmed because you're struggling to find clients as a freelancer or virtual assistant without social media, tune in. You don't have to do social for work, and you don't have to do social as promotion. Let that idea go. It's not true. I’m walking proof.

I need your feedback! Take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Doors open October 2023. Count me in!

Links Mentioned in Show:

• LIVE Webinar “How to Sign Better Quality Clients and Make More Money as a Virtual Assistant.” Go from 4 to 5-figure months without adding on a ton of hours and maxing out your capacity. *Correction to what was mentioned in the episode: TUESDAY, Oct. 17 at 12pm est

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

A lot of VA coaches will tell you that you should jump headfirst into a specific niche from day one. In this episode, I’m talking about why that’s not good advice.

When you rush into specialization without first honing your skills and gaining some valuable experience, you're missing out on a whole world of benefits. We're talking about the confidence that comes from mastering your craft, the enhanced marketability that makes you irresistible to clients, and the success that follows when you have a solid foundation to build on.

Tune in to learn more about:

• why niching down early isn’t helpful and what you should do instead
• how I discovered my secret weapon as a VA at a conference in Germany
• the significance of soft skills in the virtual assistant industry
• how being versatile and multifaceted in the digital business landscape sets you apart

PLUS- get a sneak peek inside my Unicorn Digital Marketing Assistant School and learn the reason why my modules focus on real world examples and hands-on application.

Don't underestimate the value of what you bring to the table. For your potential clients, being well-rounded actually means you're badass.

I need your feedback! Take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Doors open October 2023. Count me in!

Links Mentioned in Show:

• FREE LIVE INFOSESSION: How to Become a Virtual Assistant. Wednesday Sept 20, 2023 @ 12pm est. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to know how to get your foot in the door, make sure you save a seat!

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

I'm over it. You're promised that as a VA with zero experience, you can rake in a whopping $75 an hour or $100k per year. Sounds enticing, right? But it’s not true.

I've heard about so many VAs stuck making a meager $20 to $25 an hour. You're working tirelessly, but the rewards just don't measure up. I've been there too. I started as a freelance writer, creating press releases for local businesses. Then, I ended up with a retainer client and everything shifted. But I made a mistake. I stayed at $20 an hour for way too long. Because I didn't understand my value. I didn't have the confidence to raise my rates. But I learned more and started delivering high-quality results consistently. I realized it was time to step up and get paid what I'm worth.

In this episode, you’ll:

• Discover how to uncover your earning potential by saying no to low VA pay
• Find out why having skills and confidence can increase your VA income
• Get the lowdown on money-saving tricks to keep your freelance business financially healthy
• Hear how to make smart investments in courses to help you level up your skills

Don't leave money on the table: Regularly evaluate your skills and the value you provide to your clients and adjust your rates accordingly.

I need your feedback! Take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Doors open October 2023. Count me in!

Links Mentioned in Show:

• FREE LIVE INFOSESSION: How to Become a Virtual Assistant. Wednesday Sept 20, 2023 @ 12pm est. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, make sure you save a seat!

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

“Doing it for yourself is just as valid as doing it for somebody else. Do it for yourself. Learn it for yourself.”

After Initially offering transcription services to fund her daughter's travel experiences, Sandra’s hard work and results-driven approach quickly turned her into a highly sought-after virtual assistant. Now, she’s consulting with businesses on their strategies, leading teams, and even managing budgets.

In this episode, my guest is Sandra Booker– a seasoned business manager and growth strategist from Niagara Falls, Canada. Sandra's journey is anything but conventional. She shares advice on how to stand out as a virtual assistant and treat your client’s business as your own.

Listen in to hear Sandra discuss:

• the little change that had the biggest close rate on proposals and discovery calls.

• the magic word she uses to gain immediate buy-in from potential clients.

• how to take initiative, solve problems, and be attentive to clients' needs.

• the significance of making the booking process easy.
• providing regular reports to showcase the value you bring to clients.

Tune in because Sandra proves that with the right mindset and approach, you can transform any skill into a thriving business.

I need your feedback! Take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by the UDMA's Tool Kit: How would you like all the best techie and AI tools and recommended software to use in your marketing services and DMA business all in one easy place? Grab it here for just $7.99.

Connect with Sandra:

• Instagram: @virtualassistantstudio
• Facebook: Virtual Assistant Studio
• Website: https://thevastudio.com
• Download Sandra’s Freebie: The Epic VA's Guide to Finding and Signing Dream Clients The secret to finding the right clients starts with you! Don’t worry, you don’t have to figure it out alone. This intro course includes everything you need to quickly learn: how to identify your ideal VA clients, where to find your next dream client, and how to get that full-bodied YES from your next client.

Links Mentioned in Show:

• FREE LIVE INFOSESSION: How to Become a Virtual Assistant. Wednesday Sept 20, 2023 @ 12pm est. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, make sure you save a seat!

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

Freelancer Mindset Series #3

Believe it or not, a big roadblock for many women entrepreneurs is being afraid of getting too successful. It might sound crazy, but this fear can make us trip over our own feet or stick to what feels safe. We have to push past these limiting thoughts if we want to grow personally and professionally.

In this episode, Celi Arias (aka the Grown Ass Business strategist and mindset coach) discusses what's standing between entrepreneurs and their dream businesses. Celi helps wildly creative entrepreneurs finally stop flying by the seat of their pants, with a unique, no-templates-allowed approach to mastering the fundamental systems, strategies, and mindset skills that will transform them into world class 7-figure CEO’s who are truly a cut above.

Tune in to learn about:

• Obstacles that women face in confidently promoting themselves and their products
• Strategies for overcoming barriers
• Treating past failures as learning opportunities
• Separating emotions from objective data to avoid negative associations with outcomes
• Introduction of the reticular activating system (RAS) and its role
• Power of affirmations and intentional thinking in shifting mindset

This conversation is a must-listen for any entrepreneur and freelancer looking to break free from self-limiting beliefs and confidently take their business to the next level.

Sponsored by the UDMA's Tool Kit: How would you like all the best techie and AI tools and recommended software to use in your marketing services and DMA business all in one easy place? Grab it here for just $7.99.

Connect with Celi:

• Instagram: @iamdoncelia
• Facebook: Celia Arias- Business Consulting
• Website: www.celiarias.com

Links Mentioned in Show:

• Check out Celi’s Freebie: The 7-Figure Business Score Quiz To grow your business, you don't need ALL the things, you just need the right thing for right now where you are in business. But how do you know what that is? This quiz will help you know where you are and what you need to be looking at next.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

Freelancer Mindset Series #2

Let’s talk about that pesky inner critic we all know too well. You know, that little voice that loves to rain on our parade and sprinkle doubt all over our dreams? We can get trapped in a cycle of negative self-talk, constantly questioning our abilities and worth. Sometimes we try to shut up that inner critic by seeking validation from others or constantly striving for perfection. Doing these things just keeps that whole self-doubt loop going instead of getting you where you want to go.

In this episode, my guest MaryAnn Gramig emphasizes the importance of setting big goals, stepping out of your comfort zone, and silencing your inner critic. MaryAnn is a Certified Gallup Strengths Coach with a unique passion for helping individuals overcome self-doubt and negative self-talk. She uses her gift to help others find their strengths and authenticity, so they can conquer those inner battles and live a confident, fulfilling life.

Tune in to learn more about:

• MaryAnn’s personal experience of being bullied in elementary school and how that influenced her self-confidence for many years.
• Challenging the doubts inside you to move yourself forward on a path of continuous personal and professional growth.
• Investing in your personal skill development and how it directly influences your success.
• The story of digital marketing assistant, Angela (a graduate of my UDMA School) and how she’s become an invaluable asset to MaryAnn's business.

After you listen to this episode, send me a DM with the name you've given your inner critic. I love hearing from my audience and want to know what name you picked!

Sponsored by the UDMA's Tool Kit: How would you like all the best techie and AI tools and recommended software to use in your marketing services and DMA business all in one easy place? Grab it here for just $7.99.

Connect with MaryAnn

• Instagram: @maryann_gramig
• Facebook: MaryAnn Gramig - AuthenticA Coaching
• Website: https://www.calmyourinnercritic.com
• Download Freebie: The Clarity Guide A tool to ensure freelancers and virtual assistants maintain control over their time and energy by identifying where talents/skills align with their area of interest/passion to bring benefit to their own life.

Links Mentioned in Show:

• Check out MaryAnn’s Inner Critic Personality Quiz to find out how it’s keeping you stuck in business and life.
• GALLUP® CliftonStrengths® Assessment Discover how your talents provide the clarity you’re seeking by unlocking your Top 5 CliftonStrengths® today.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Freelancer Mindset Series #1

Mindset is a difference maker. It’s something big that holds all of us back. We get in our heads and it prevents us from really going for things we want in life. Our mindset controls whether we show up in total confidence about the work we’re doing. It's about doing it scared, right?

My guest is Tracy Litt, a sought-after quantum success mentor for visionary women leaders that are navigating huge paradigm shifts and elevating into the next level of themselves. She’s a science & spirituality teacher, coach, best-selling author, and TEDx speaker. Tracy is the Founder of The Litt Factor and her work has served thousands of women across the globe.

Tracy's dropping some wisdom about becoming a top-notch receiver and sharing how to grab onto help, support, and amazing opportunities without any hesitation.

Tune in to listen and you’ll learn about:

• Acknowledging the role of fear in keeping us stuck and preventing growth.
• Tracy’s advice to freelancers who don't think there's enough work or good clients out there.
• Gaining insights into transforming your relationship with money and understanding its role in achieving limitless potential.
• The science of change and how it relates to personal transformation and growth.

The bottom line is, you can't change what's on the outside by just fixating on it. If you want to make a real change out there, start by working on what's going on inside you.

Sponsored by the UDMA's Tool Kit: How would you like all the best techie and AI tools and recommended software to use in your marketing services and DMA business all in one easy place? Grab it here for just $7.99.

Links Mentioned in the show:

• Download Tracy’s Freebie The Expander for Trailblazing Women Building a New World: Use this e-book to take yourself to the next level by disrupting the outdated, harmful paradigms that are holding you back.
• Check out The Consciousness Revolution Gala: Part party, part workshop. Tracy is teaming up with author, speaker, and political candidate, Marianne Williamson to deliver an event with a higher purpose to revolutionize the way we all see and experience ourselves and the world.

Connect with Tracy Litt:

• Instagram: @thelittfactor
• Facebook: The Litt Factor
• Website: www.thelittfactor.com
• Read Tracy’s Best-Selling Book "Worthy Human"

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Content Marketing Series #12

The digital marketing world is evolving faster than you can say “ChatGPT” and as virtual assistants and DMAs, we gotta stay ahead of the game.

In this episode, I talk all about how AI is changing the role of VAs and how embracing its potential can skyrocket your value as a digital marketing pro. AI Tools are shaking things up– they're here to make our lives easier and more efficient. With these tools at our disposal, we can streamline our workflows and focus more on strategic tasks that can make our clients’ (and our own) businesses thrive.

Tune in to learn more about:

• Upgrading your strategies to match the fast pace of change.
• Providing unique, tailored services to carve out your niche.
• Using AI tools to make your design work faster.
• Becoming an AI manager and integrating chatbots into clients' businesses.

Don't be threatened by AI. See it as an advantage and an opportunity to blow your clients away with what you know and how you’re looking out for them. As you get the hang of these new tools, you'll totally crush it with better and faster results, making you an indispensable digital marketer and a real unicorn in the field!

Sponsored by the UDMA's Tool Kit: How would you like all the best techie and AI tools and recommended software to use in your marketing services and DMA business all in one easy place? Grab it here for just $7.99.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Content Marketing Series #11

Remember when blogging was the new kid on the block? I do. It was my first love in the world of digital marketing. It was satisfying knowing I was connecting with people through my words. As time passed, the novelty wore off, and blogging took a back seat to more immediate forms of content.

Recently, I've noticed a shift. In this solo episode, I discuss how blogging is making a comeback, but this time it's different. It's sleeker, faster, and more efficient all thanks to AI tools. It can produce blogs in seconds, opening a whole new landscape of opportunities.

Listen and learn as I share more about:

• why blogging matters more than ever in digital marketing.
• the strategic power of blogging for captivating your target audience.
• the magical link between blogging and SEO.
• how to make evergreen content and repurpose blog posts.
• the changing role of the Digital Marketing Assistant with AI tools

The game has changed, but the goal remains the same. Blogging is coming back, thanks to AI tools that make it easier to capitalize on this form of content marketing.

Sponsored by the UDMA's Tool Kit: How would you like all the best techie and AI tools and recommended software to use in your marketing services and DMA business all in one easy place? Grab it here for just $7.99.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Content Marketing Series #10

You can’t keep customers loyal just by constantly bombarding them with ads and promos. Think about it: would you stick around if someone was constantly shouting at you to buy their stuff? It's all about forming a bond that goes beyond flashy advertisements.

That's where strong communities come into play.

In today's episode, community strategist Shana Lynn Bresnahan shares valuable insights and strategies for creating a strong and engaged community. Shana began her career in corporate marketing, but her entrepreneurial spirit led her to become the CEO of Community Cultivated. By fostering unwavering connections, Shana helps businesses establish a loyal customer base that stands the test of time.

Listen in to learn more about:

• the importance of purpose and culture when building a community
• actionable tips on attracting the right audience
• insights into the vital role and responsibilities of a community manager
• creating safe spaces where everyone feels valued
• how marketing assistants are rocking content creation and strategic planning
• the game-changing sweet spot where AI and content marketing meet

Tune in to be inspired by Shana's approach of viewing communities not just as Facebook groups but as a group of people united by a shared cause.

Sponsored by the UDMA's Tool Kit: How would you like all the best techie and AI tools and recommended software to use in your marketing services and DMA business all in one easy place? Grab it here for just $7.99.

Connect with Shana:

• Instagram: @shanaspeaks
• Facebook: www.facebook.com/shanaspeaks
• Website: www.shanalynn.com
• Freebie: 77+ Connection Ideas for a Stronger Community- A fast-track guide for anyone who desires a more engaged community, deeper connections, and more progress for your members.

Links Mentioned in Show:

• Check out Shana’s signature course CULTIVATE: Training on everything you need to manage a thriving online community, course, membership, or group program. With Shana’s proven frameworks, proactive strategies, and streamlined systems, you'll gain the skills you need to propel your success and drive your career forward.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Content Marketing Series #9

Many business owners and marketers are facing the same challenges when it comes to effectively reaching their target audience. They often end up wasting time and resources on strategies that just don't resonate. It's time to shift your focus and embrace short-form videos, specifically Instagram Reels. These bite-sized videos have the potential to grab attention and increase brand awareness.

In this episode, my guest Kristina Knapp (social media expert and CEO Boss B*tch) spills her secrets to marketing success through short-form videos. Kristina’s been getting businesses real results long before she founded Elixir Media Co. After working as an onboard trainer for Michael Kors, Kristina was recruited by other companies to help flip their business like an episode of Bar Rescue or The Profit.

By the end of this episode, you'll:

• Discover the importance of storytelling in your content.
• Learn how to create content with a purpose using Kristina's unique filtering system.
• Appreciate how being authentic can keep your audience hooked.
• Understand how to help your clients make “micro-decisions.”

Kristina isn’t just another blogger turned social media guru looking to give Instagram feeds a cutesy makeover. Tune in to hear more about how she helps powerful women entrepreneurs leverage platforms like Instagram Reels for brand visibility and growth.

Sponsored by the UDMA's Tool Kit: How would you like all the best techie and AI tools and recommended software to use in your marketing services and DMA business all in one easy place? Grab it here for just $7.99.

Connect with Kristina:

• Instagram: @elixirmediaco
• Facebook: https://www.facebook.com/ElixirMediaCo/
• Website: https://www.elixirmedia.co/

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Content Marketing Series #8

It’s time-comsuming and exhausting trying to come up with brand new content all the time. You don’t have to reinvent the wheel when it comes to your social media posts. Save yourself from the burnout! Join us as we explore the secrets of repurposing content for effective social media marketing.

My guest is Linda Vogt, a social media strategist and manager from Orlando, Florida. Linda's journey into the world of social media began just over a year ago when she decided to take a leap of faith and embrace a new career path. After 8 years of teaching, Linda fearlessly dove into the world of social media, immersing herself in masterclasses and volunteering for a friend to acquire the necessary skills. Her story is inspiring and a testament to the power of determination and continuous learning.

Listen in as Linda shares:

• expert tips for getting content from clients and streamlining the communication process
• her process for repurposing old posts and maximizing their impact on social media
• the biggest mistake people are making on Instagram right now
• the number one post every Freelancer should have pinned on their Instagram account to attract potential clients and showcase their expertise
• her favorite social media schedulers and repurposing tools that can enhance your efficiency and productivity

If you're struggling with managing multiple social media platforms or coming up with content ideas, Linda has got you covered. Tune in to learn about the power of repurposing content and how to transform old posts into enagement gold mines.

Sponsored by the UDMA's Tool Kit: How would you like all the best techie and AI tools and recommended software to use in your marketing services and DMA business all in one easy place? Grab it here for just $7.99.

Links Mentioned in the Show

• Grab Linda’s Freebie: Social Media Audit Workbook A brief guide to audit content, audience, competitors, and goals, and it will help connect business goals with social media goals.

Connect with Linda:

• Instagram: @lvsocialcontent
• Facebook: www.facebook.com/lvsocialcontent
• Website: www.lvsocialcontent.com

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Ever feel like you're stuck in a never-ending loop when it comes to social media? You know the drill: post every day, engage with your audience, and watch your business thrive. But despite all your efforts, the results just aren't rolling in. The constant scrolling, liking, and commenting can be downright draining. It's time to put an end to the frustration.

In this episode, we'll dive into the 4 types of engaging social media content you should be creating for your business. My guest is Sydney O'Brien, an Instagram strategist who found her calling in an unexpected way. As a stay-at-home mom seeking a creative outlet, Sydney discovered her passion for helping her sister's wellness coaching business thrive on social media. Armed with her English degree and a love for reading, she delved into the world of social media management and hasn't looked back. Sydney’s goal is to take the guesswork out of social media marketing and help other business owners find flexibility and freedom in their businesses.

In this episode, Sydney shares:

• The secrets to transforming your Instagram strategy and captivating your target audience.
• How to embrace the art of engaging storytelling to create a captivating Instagram presence.
• Tips and tricks for maintaining a magnetic Instagram persona that sets your business apart.
• Strategies to gear up for the ultimate launch and achieve outbound engagement success on social media.

Join Sydney as she shares invaluable insights on the types of social media content that can skyrocket engagement and amplify your presence on Instagram. Say goodbye to the old ways of just selling and hello to a genuine connection with your audience.

Sponsored by The Digital Marketer’s Workgroup– Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Doors open in June! Apply here for my Digital Marketer’s Workgroup

Links Mentioned in the Show

• Check out Sydney’s freebie Launch Guide: Master launch post creation in just 1 hour with a 5-step strategy for marketing on social media.

Connect with Sydney:

• Instagram: @socially.yours.strategist
• Facebook: www.facebook.com/sociallyyoursstrategist/
• Website: www.sociallyyours.biz/

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Feeling frustrated and discouraged because your podcast isn't taking off? You're putting in the effort, pumping out content left and right, but somehow your listener engagement and growth just aren't matching up. With consistency and some strategic thinking, you can overcome these challenges and create a podcast that really hits home with your audience.

Our guest today is Krystal Proffitt, a seasoned content strategist and coach who hosts "The Proffitt Podcast". Krystal is all about teaching you the ins and outs of content strategy, repurposing, branding, and marketing through her own podcast, digital courses, and even her YouTube channel dedicated to content creation. She's also a go-to Content Expert on other YouTube channels like Buzzsprout and Streamyard.

In this episode, you'll be able to:

• Use Krystal’s “4 Lessons Learned from Recording More than 1,000 Podcast Episodes”
• Realize just how important it is to engage with your audience and build genuine connections.
• Learn the art of repurposing your podcast content to make the most of your marketing efforts.
• Dive into the world of networking and collaborating with fellow podcasters to expand your listener base.

Krystal is armed with all the knowledge you need to turn your podcast into a killer marketing tool that'll grow and nurture your audience. So tune in and soak up her expertise, passion for podcasting, and all those valuable insights she's got for digital marketers and aspiring podcasters who want to make it big and sustain that success.

Sponsored by The Digital Marketer’s Workgroup– Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Doors open in June! Apply here for my Digital Marketer’s Workgroup

Links Mentioned in the Show

• Check out Krystal’s bestselling Amazon book, Start a Binge-Worthy Podcast
• Grab her Freebie: 5-Minute Podcast Bootcamp Learn the ins and outs of podcasting in a few minutes a day over the next five days. Krystal break’s it down into tiny bite-sized pieces that won't overwhelm you.

Connect with Krystal:

• Instagram: @krystalproffitttx
• Facebook: https://facebook.com/krystalproffitttx
• Website: https://krystalproffitt.com/
• Podcast: The Proffitt Podcast

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

Content Marketing Series #5

Are you frustrated because YouTube isn't bringing in the leads you hoped for, despite all your efforts to create awesome videos and promote them everywhere? Many entrepreneurs and marketers struggle to attract profitable clients on YouTube, even after putting in a ton of work. It can be discouraging to see little engagement and views, especially when you've poured your heart into creating compelling content.

In this episode, YouTube strategist Melissa Mitchell shares her expert tips on how to generate leads and grow your business using the platform. Melissa is the owner of Wandermint Creative based in Canada and she's a pro at helping businesses tap into the power of YouTube to get leads and grow their audiences. She started off in graphic design and communications but realized that social media management wasn't fulfilling her passion. That's when she made the switch and found her success with YouTube!

Listen in and you'll get to:

• Understand why having a strong video content strategy is crucial for online success.
• Dive into the art of creating eye-catching video thumbnails.
• See why targeting keywords is essential for ranking high on search engines.
• Learn the perks of focusing on one platform to maximize your marketing efforts.

Maybe you've tried different approaches, but none of them seem to work just right. With the right strategies, YouTube can become your secret weapon for expanding your brand's reach and attracting profitable clients. Tune in as Melissa explores ways to unleash the full potential of your YouTube channel as a lead generator.

Sponsored by The Digital Marketer’s Workgroup– Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Doors open in June! Apply here for my Digital Marketer’s Workgroup

Links Mentioned in the Show

• Check out Melissa’s Masterclass: Get on the Waitlist for the Next Round of Video Marketing Accelerator. A 6-Week Live Cohort to show you how to set up your organic lead generation engine with YouTube!
• You can find training from Melissa by visiting her YouTube channel at https://www.youtube.com/wandermintcreative

Connect with Melissa:

• Instagram: @wandermintcreative
• Facebook: Wandermint Creative
• Website: www.wandermintcreative.com
• Freebie: YouTube Channel Checklist that shows you how to get your YouTube channel set up for success!

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Content Marketing Series #4

After a year filled with school closures and uncertainty, a dedicated teacher with 15 years of experience found herself spending most of her time at home working on school-related tasks. She knew deep down that this pace was unsustainable. Then, a simple quote shared on social media struck a chord: "You're totally replaceable at work, but you're not replaceable at home. Home is your real life. Keep that perspective always."

In this episode of our Content Marketing series, Sophia Vega shares her freelancer origin story. Sophia is a military spouse, mom of two humans and two fur babies, and a mental health advocate. She quit teaching and started her own business as a VA within a week. Sophia is now an SEO Strategist and Content Marketer.

When she started as a virtual assistant, she noticed that many clients needed marketing assistance. She focused her studies and courses on marketing and rebranded her business after seeing the shortcomings of a client's marketing consultant. Sophia is a go-getter and put herself out there and started taking on more marketing tasks for clients. She upleveled out of a general VA position and into a specialist role. One of her important lessons: promoting yourself and your skills.

Tune in and learn more as Sophia shares:

• how her teaching background set her up for success
• why she niched down into content marketing
• the steps she took to become a content manager
• getting started with SEO
• how to capture a client’s voice
• advice for people considering freelancing

I know Sophia’s story of wanting more freedom will resonate with many of you. It’s great witnessing this shift with more people embracing specialized roles within the VA community. It's essential for both VAs and clients to understand the diverse skill sets available. Start promoting your expertise, break free from generalization, and embrace the specialized talents that make you a Unicorn.

Sponsored by The Digital Marketer’s Workgroup– Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Doors open in June! Apply here for my Digital Marketer’s Workgroup

Connect with Sophia:

• Instagram: @sophiavegadigitalmarketing
• Facebook: Sophia Vega Virtual Solutions

• Website: www.sophiavegadigitalmarketing.com

• LinkedIn: www.linkedin.com/in/svdigitalmarketing/

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Content Marketing Series #3

Do you ever find yourself going bonkers while hunting for that one design or project? You know, that moment of sheer frustration when it seems like everything you need has magically vanished? You're desperately trying to locate a specific design, and your precious time is slipping away faster than you can say "Canva."

Brenda Cadman, a Canva Verified Expert, is here to help us see the light at the end of this chaotic tunnel. After spending more than two decades supporting businesses with their website development needs, she now focuses on teaching entrepreneurs how to use Canva more effectively and efficiently. She’s taught thousands of small business owners through her courses and loves to help business owners tame their hot mess accounts by creating an organizational system that ensures they can spend less time in Canva, and more time doing what they love.

We take a deep dive into the organizational pitfalls that bottleneck your productivity.

Listen in as Brenda shares:

• the biggest mistakes she sees with Canva organization
• how to be consistent with naming folders & files
• tips for maintaining your organization system
• what to do with folders for clients you no longer work with
• how to handle the “shared projects graveyard”

Whether you're a solopreneur wearing multiple hats or a virtual assistant serving clients, having an efficient system in Canva saves you a lot of precious time and frustration.

Sponsored by The Digital Marketer’s Workgroup– Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Doors open in June! Apply here for my Digital Marketer’s Workgroup

Connect with Brenda:

• Instagram: @brendacadman
• Facebook: https://facebook.com/groups/howtousecanva
• Website: https://brendacadman.com/everything/
• Freebie “Canva Filing Cabinet Challenge”: https://brendacadman.com/filingcabinetchallenge

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Content Marketing Series #2

Collecting customer insights for a client can be really hard. And it’s freakin time-consuming. I see so many people in large Facebook groups who ask market research questions and then no one answers them.

Guess what– there’s a better way.

Today, Melissa Harstine is sharing the key to gathering customer insights the right way. Her tips are going to unlock everything for building a great content strategy: how you talk to people, how you engage them, how you cold pitch them, and how to create content that converts.

Melissa, a customer insights strategist, helps 6- and 7-figure course creators close the gap between what they want to say and what their audience actually needs to hear before they're ready to buy. The result? Ideal clients convert faster, and the course or program continues to grow.

Tune in and learn as Melissa shares:

• how to get customers to say yes to an interview
• her process of scheduling and conducting interviews
• the juiciest question to ask
• looking for common trends and rhythms among your audience and pulling out themes
• what kind of content you need to put out during “nurture season”

Most importantly, she shares how to avoid making content that sounds robotic. Doing these interviews can get fresh, standout ways of explaining a concept or unique stories that make your audience relate and decide to buy.

Make sure to grab Melissa’s freebie “How to Get Them on the Call”. Make the request in a compelling way so those people agree to chat with you. She’s made it easy for you- swipe her done-for-you email template so that you can get a "heck yes!” instead of crickets.

Sponsored by The Digital Marketer’s Workgroup– Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Doors open in June! Apply here for my Digital Marketer’s Workgroup

Connect with Melissa:

• Instagram: @melissaharstinecreative
• Website: https://melissaharstine.com/
• Sign up for Melissa's Podcast Summit happening in August: "Your Next Launch is Only As Good as Your Last Debrief." She'll be dropping two private podcasts and hosting a private Voxer access channel.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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I'm a firm believer in up-leveling and claiming the job title you want for the business you're building. Just like they say, "dress for the position you want," you should also take on the job title you want. Whether it's a Content Manager, Tech Specialist, Copywriter, Social Media Manager, or Video Manager, owning that title is the fastest way to attract higher-end clients.

Today I’m exploring what it means to be a Content Manager. You may not be the mastermind behind the strategy just yet, but guess what? Clients will start expecting more from you. They'll want to see you take the lead and show what you're capable of.

As a Content Manager, your responsibilities go beyond just executing the plan. You'll be creating, managing, publishing, and marketing content that helps your company or clients grow their business. It's an exciting opportunity to make a real impact!

Listen in as I share:

• Steps to become a content manager
• Major tips and mistakes to avoid when stepping into this role
• Creating and pricing packages for content management services

Becoming a content manager is a journey that requires taking initiative and continuous learning. This is your chance to step up, take ownership, and run with it, even if you feel like you're not fully ready. Don't settle for a generic VA role– aim higher, it's time to claim that manager title!

Sponsored by The Digital Marketer’s Workgroup– Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Doors open in June! Apply here for my Digital Marketer’s Workgroup

Episodes Mentioned in the Show

• Copywriting & Quiz Funnels with Chanti Zak #34

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for The Digital Marketer’s Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Not all revenue is created equal. Sure, when you're starting out, it's easy to say yes to every opportunity that comes your way, but as you grow, it's time to get savvy and figure out how to make more money without burning yourself out.

In this episode, Belinda Rosenblum, CPA and Profit Strategist of Own Your Money, shares how to overcome money mindset issues and her experience of working hard but not seeing any profit for her business.

Belinda empowers female entrepreneurs to take control of their profits and finally enjoy the freedom they craved when starting their businesses without sacrificing family time for work. She believes that women deserve to feel confident and secure when it comes to money, and she's on a mission to make sure they consistently bring home the cash they desire each month. She's a coauthor of "Self-Worth To Net Worth: 12 Keys To Creating Wealth Inside And Out," became a self-made millionaire at 33, and has helped her clients and students make or save well over $4,000,000.

Tune in to learn more about:

• why Belinda doesn’t buy into the idea of “charging what you're worth”
• the difference between a CEO and employee mindset
• how to figure out a Profit Plan and pay yourself more
• the real cost of inaction with your rates

It all comes down to the value you provide, not just how hard you work. If working hard automatically meant making big bucks, everyone putting in the effort would be rolling in cash. My big takeaway– we have to stop letting fear hold us back and put ourselves first.

Sponsored by UDMA Self-Study Course– Become a unicorn. Learn profitable, in-demand, digital marketing mechanics and tech tactics inside the Unicorn Digital Marketing Assistant School. Sign up for the UDMA Self-Study and start learning now!

Connect with Brenda:

• Instagram: @ownyourmoney
• Facebook: https://www.facebook.com/ownyourmoney
• Website: http://ownyourmoney.com/
• Freebie: Pay Yourself Calculator*
• Join the next Pricing Masterclass*
• Get Belinda's "Self-Worth To Net Worth" Book*
• Check out Belinda's Cash Flow CEO Accelerator program*

*Emily's referral links

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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In this solo episode, I’m dishing out some more real talk on a topic that's been driving me bananas: the importance of instilling confidence in your clients. I've covered a lot of ground on this podcast, from being indispensable to avoiding ghosting, and even the power of kickoff calls. But now, let's talk about something that goes beyond typos and logos. Your branding isn't just about aesthetics– it's about how you behave, communicate, and show up for your clients.

Have you ever wondered why your clients aren't shouting your name from the rooftops or singing your praises? Well, you need to build up your reputation! I’m breaking down how to build and reinforce trust with your clients, even in the tiniest of moments. Instilling confidence in your clients is an ongoing process and it starts from the very first discovery call.

Remember: Every. Interaction. Matters.

Sponsored by UDMA Self-Study Course– Become a unicorn. Learn profitable, in-demand, digital marketing mechanics and tech tactics inside the Unicorn Digital Marketing Assistant School. Sign up for the UDMA Self-Study and start learning now!

Other Episodes Mentioned in the Show:

• Episode #113: How to Be an Indispensable Unicorn
• Episode #23: Clients Who Ghost and Why They Do It
• Episode #135: Client Kick-Off Calls for Virtual Assistants
• Episode #52: How Do You Know When It’s Time to Quit a Client?

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Have you just felt the energy sizzlin’ and making progress with one client while another feels like it’s slowing you down? In today’s solo episode, I share some real talk about the three types of clients you’ll see during your work as a freelance digital service provider.

I don’t mean industry types of clients, but clients at different stages of the business.

As freelancers, we need to align with clients who have an investment mindset and are focused on long-term growth. You don’t want to get caught in situations where a client is stuck, isn’t moving forward, or they don't have the capacity for the work you're proposing. You need to know when it's time to move on and when you're not too big to do the work.

Sponsored by UDMA Self-Study Course– Become a unicorn. Learn profitable, in-demand, digital marketing mechanics and tech tactics inside the Unicorn Digital Marketing Assistant School. Sign up for the UDMA Self-Study and start learning now!

Links Mentioned in the Show

• Unicorns Unite podcast episode #142: Launch E-mail Strategy with Brittany McBean

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Marketing is NOT sales and marketing is NOT just promotion. In this episode, we’ll dive into the strategies behind marketing and sales so you can understand the difference and know how they should work together.

This will make you a better digital marketer.

I know this podcast will help you understand the value of your services, step up into marketing roles without needing a four-year degree, and manage conversion and sales expectations of your clients.

Sponsored by The Unicorn Digital Marketing Assistant School self-study program – Can’t wait until October to start learning marketing services so that you can build a freelance business that utilizes your brain and make you money so that you can live out your dreams? Start building your dream life here.

Episodes Mentioned:

• Jenn Possick - Episode #143
• Ashleigh Chanel - Episode #120
• Tracie Patterson – Episode #136
• Michelle Terpstra - Episode #119
• AnDréa Pettingill - Episode #126

Links Mentioned:

• Article: What is a Social Seller VA?

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Today's topic is handling clients with unrealistic expectations. As a digital marketing freelancer, dealing with clients who have unrealistic expectations can be a challenging and frustrating experience.

In this solo pep talk episode, I discuss a rejection letter received by a workgroup member from a business owner who was overly focused on perfectionism. I break down how you’re allowed to see red flags during a discovery call and say no if it’s not a good fit. While it’s beneficial to have marketing assets as a freelancer, like a website and social media, you don’t have to have huge follower and engagement numbers. Clients need to look beyond superficial details and understand the value of adding a versatile digital marketer to their team.

Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3-June 19, join the program here.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Why are we not raising our hands and putting our names in the hat for these jobs? There are so many jobs going unfilled. So here’s a little pep talk so you can see the value of what you bring to the table, even if you don’t meet all the requirements.

Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3-June 19, join the program here. You can also save your seat Michelle’s Copy that Converts Clinic here.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Getting noticed today is easier than at any point in human history, but standing out is harder than ever. So let’s cover how to truly embrace your unique unicorn self and differentiate yourself in the market.

Today’s guest, Matt McWilliams, is a four-time affiliate manager of the year. He helps online business owners leverage the power of affiliate partners to grow their email lists and revenue… and he helps affiliate partners tap into a new stream of revenue.

Matt got started only knowing the bare basics and built his very first affiliate program from scratch out of necessity – 18 months later his business was earning over a million dollars per month. Entrepreneurs and companies such as Tony Robbins and Dean Graziosi, Shark Tank's Kevin Harrington, Stu McLaren, Adidas, Ryan Levesque, Lewis Howes, Shutterfly, Michael Hyatt, and Jeff Walker have trusted Matt to run their affiliate programs and coach their teams.

In this episode, Matt is covering a host of topics that help you monetize your true talents, stand out in a distraction-filled world and become a better digital marketing assistant.

Listen for Matt’s valuable tips on:

• Four proven ways to differentiate yourself
• Keeping lead magnets quick and simple
• Questions to ask to get clarity on your passions and niche
• Tapping into existing relationships with your audience

Especially as a digital service provider, people aren’t going to wait around patiently for what you have to offer. You need to capture attention to get your message out into the world. Affiliate marketing at its core is building an audience who trusts your opinion and that’s why it’s a core module inside my Unicorn Digital Marketing Assistant School.

Grab your copy of Matt’s new book: Turn Your Passions into Profits* this is my referral link

Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3-June 19, join the program here. You can also save your seat Michelle’s Copy that Converts Clinic here.

Connect with Matt McWilliams:

• Facebook: @MattMcWilliams
• Website: mattmcwilliams.com
• Download Freebie: Free report to find the top 100 affiliates in your industry

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Copywriting Series #6

Is your end goal to be an expert and NOT a worker bee?

Then listen up. You have to be able to talk about your services in a way that attracts clients. And that’s the backbone of copywriting, and exactly why you need to invest time and energy into learning the marketing conversation.

It's not about blowing your own horn. It's about making your value clear and understood. And then standing in that value so that people want to pay you top dollar to do what you're really good at.

Our guest today — Michelle Hunter — will teach you how to articulate this value in writing.

Michelle is a copywriter and content marketing strategist. For years she owned a successful six-figure creative agency with a virtual team where she helped clients refine their messaging, and write website and email copy. In this episode, she humbly brags about her $300/hr bill rate and 10k copywriting projects so that you can see the possibilities for yourself. But you won’t find her on social, because she recently took a cush corporate job as a Communications Director.

Listen to this episode to learn:

• The copywriting methodology that convinces people to do what you want (use these powers for good now!)
• How to communicate about your price & what to say if they think you’re too expensive
• Two keys to writing that you’ll have to conquer
• How to be confident that your copy converts

I know you’ll relish her honesty, and after listening, my hope is you’ll see this opportunity to better market your (and your clients’) services and run with it.

Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3-June 19, join the waitlist here.

Links Mentioned in Show:

• Sign up for Michelle’s Copy that Converts Clinic - Live March 30 at 12 pm
• The Virtual Writer, save your seat now, class starts April 3 - only 20 spots available

Previous Copywriting Episodes on Unicorns Unite:

• Client Testimonials & SEO with Brittany Herzber #118
• Beat the Competition with Copywriter Amisha Shrimanker #88
• Writing a Bestseller with Email Marketer Liz Wilcox #57
• Cloning Brand Voices with Justin Blackman #36
• Quiz Funnels & Copywriting with Chanti Zak #34

Connect with Michelle Hunter:

• Michelle is only on Linkedin and is more inactive than Mount Fuji

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Copywriting Series #5

The popular persuasion principles used in sales copywriting can be used to convince people to buy a program that’s not the right fit or spend thousands of dollars they don’t have. As digital marketing assistants and specialists, we don’t want this for our clients or ourselves. It’s unethical, it’s bad for business, and it’s just gross.

That’s why copywriter Tarzan Kay is here to break down what she’s learned about coercive sales and email strategies since building her 7-figure copywriting business, and why she tore it all down.

Tarzan Kay teaches email marketing skills to online businesses, digital course creators, and freelance service providers. She came up in her career writing copy for popular programs in the online marketing space, and very soon created her own programs teaching business owners how to write story-powered emails. Now she’s a leader in revealing how the use of Cialdini’s principles of persuasion can cause harm, especially in the coaching industry. She has now dedicated her work to undoing that harm, and teaching sales strategies that leave space for conversation and critical thinking.

We are covering a lot in this episode from email marketing and sequences to storytelling sequences and style sheets.

You’ll walk away with:

• The promo email you can’t live without
• Why inbox management is a crucial responsibility
• The data point that Tarzan evaluates the success of her nurture emails
• What should be in your client’s brand voice guide that you probably forgot
• Audio-email strategy Tarzan uses weekly
• How to be inclusive in your copywriting

You’ll want to listen to this episode so you’re in the loop on your client’s behalf. You can make sure they’re not using coercive copywriting and unconscious bias in their marketing. It really does start with us and the copy we put out; we can be leaders with our clients.

Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3-June 19, join the waitlist here.

Links Mentioned:

• Blog Post: How Live Events Perpetuate the Cult of Online Business
• Book: The Artist’s Way by Julia Cameron* this is an Amazon affiliate link
• Book: Influence the Psychology of Persuasion by Robert Cialdini* this is an Amazon affiliate link
• Apply for the Digital Marketer’s Workgroup — a referral community for freelance marketers and assistants.

Connect with Tarzan Kay

• Instagram: @tarzan_kay
• Website: tarzankay.com
• Get on her Email List: tarzankay.com/email
• Email Stars

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Copywriting Series #4

Laura “effing” Belgray is known for writing the only emails you’ll ever read.

In a noisy digital age where open rates are dropping, lists are shrinking, and email inboxes are flooded and abandoned, Laura’s emails get the Holy Grail of opens and clicks.

How does she do it?

By adding personality.

Today, she’ll break down how to add personality to your copy (and your clients’) so that your subscribers, followers, and fans actually want to read your stuff. And buy too.

Her writing tricks will help you stand out in the crowded marketplace of digital service providers and actually get your clients results. (And if your clients have success, you have success! Cha-ching!)

Laura, founder of Talking Shrimp and co-creator of The Copy Cure, is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield) she’s seen firsthand that putting “you” into your copy and all through your business is pure magic for getting people to love you up, share your ideas, and happily click your buy button.

In addition to online types, Laura’s list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV -- and don’t skip the commercials -- you've probably seen her words on air.

Listen and learn as Laura shares:

• How to write emails that actually get opened
• Her method to recycling previous popular emails
• Why Active Campaign is on her hitlist (kidding, not kidding)
• The most important email to have in every launch
• 5 tips for writing subject lines that get the open
• Her strategies behind writing preview text
• The story behind her disclaimer text

And most importantly, Laura gives solid advice for jumping into the copywriter role when you’re new and organizational hacks to operating behind the scenes as a digital marketing assistant for a “nightmare” client like Laura.

Make sure you preorder her new book “Tough Titties,” which comes out June 13. She calls it the “late bloomer’s coming of age” and her husband calls it “Loser Sex in the City”.

Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3-June 19, join the waitlist here.

Links Mentioned in the show:

• Grab your seat at The Digital Marketer’s Roundtable: Launch Manager Edition — we’ll have a live panel discussion of marketing experts to talk about the client work that goes into launches. It’s $97 and happens Tuesday, March 14 at 12pm est.

Connect with Laura Belgray:

• Instagram: @laurabelgray
• Facebook: @talkingshrimp
• Website: talkingshrimp.com
• Download her Story Goldmine
• Download her 33 Non-Sucky Subject Lines
• Pre-Order Her Book “Tough Titties”
• Inbox Hero: Email Copywriting Course
• The Copy Cure join the waitlist
• Laura’s Welcome Sequence Workshop: coming soon

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Copywriting Series #3

If you’re holding on to all the copywriting questions: What to charge? Where to find clients? How to get started? What to focus on first? What niche to pick? And you’re wondering how to get started with copywriting services, then you need to listen to this podcast episode.

Whether you’re looking for a side hustle or full-time income replacer, today’s advice covers it all.

Copywriting is a lucrative in-demand service, even with the introduction of AI writing tools. That’s because strong copy sets brands apart.

And yet finding skilled copywriters is a challenge for most business owners. It’s not an oversaturated job market at all, so if you’re thinking about leaning into your writing talent, this is the equivalent of the California gold rush for you. Let’s dive into how to build a copywriting business.

Today I’m chatting with copywriter Amy Leisner about how to build a successful copywriting business and what she’s learned since growing her six-figure copywriting agency.

Amy is a copywriter and online marketing strategist for A18 Media – a copywriting agency that specialized in sales and social media copy for spiritual coaches.

She’s also a valued member of my Digital Marketer’s Workgroup - a referral community and membership for freelance marketers who are so ready to have schedule freedom and get paid well for work they love.

Listen in so you learn Amy’s tips on:

• Pricing & where to find industry rates
• Client Acquisition
• Positioning away from an employee
• Gaining copy confidence
• When to specialize
• Who would make a successful copywriter

Amy’s business is solid gold. (Quite honestly, her advice applies to anyone starting a digital service or virtual assistant business.)

I hope this episode inspires you to jump in, proclaim the job title of copywriter and start getting paid to write.

Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3- June 19, join the waitlist here.

Links Mentioned:

• Grab your seat at The Digital Marketer’s Roundtable: Launch Manager Edition — we’ll have a live panel discussion of marketing experts to talk about the client work that goes into launches. It’s $97 and happens Tuesday, March 14 at 12pm est.
• Apply here for the Digital Marketer’s Workgroup, enrollment opens March 19
• Book Recommendation: The Surrender Experiement by Michael Singer* this is an Amazon affiliate link
• Copywriting Pricing Guides in the 2023 State of the Industry
• The Copywriter Club Podcast

Connect with Amy Leisner:

• Instagram: @amyleisner
• Facebook: @copywritinggirlsclub
• Website: A18media.com
• Join her Facebook Group: The Copywriting Girls Club

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Copywriting Series #2

The 4 C’s Copywriting Formula is a checklist you can use to edit any piece of copy and make sure it covers all the markers of great copy. But did you know there’s a 5th “C” you should be paying attention to? This is especially important in this day and age when you’re trying NOT to be like the pushy, unethical, bad-for-business bro marketers.

In the second episode of my podcast series all about copywriting, we learn from Kim Kiel, a direct response strategist and founder of the boutique copywriting agency Kim Kiel Copy.

With 15+ years of writing multi-6-figure campaigns for small businesses and nonprofits, Kim helps brainy brands and experts share their gifts and positive impact with the world. She has a knack for instantly capturing a client’s voice and writing elegantly persuasive copy.

Today, Kim covers the 5 C’s of copywriting, to help you step up your game and confidence when it comes to writing conversion copy.

Pay attention and pick up Kim’s tips on:

• How digital marketing assistants can set their clients up to work with copywriters
• Transitioning out of a 9-5 career into a contractor
• Using copywriting formulas to banish the blinking cursor
• Resources Kim used to learn copywriting
• Her #1 tip for writing copy for your own business

After listening to this episode, you’ll be inspired how Kim started her freelance copywriting business, made her previous annual salary her new monthly income, and empowers YOU to take action being a copywriter.

Enjoy!

Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3- June 19, join the waitlist here.

Connect with Kim Kiel:

• Instagram: @kim_kiel_copy
• Facebook: @KimKielCopy
• Website: www.kimkiel.com
• Download her freebie: Magnetic Copy that Attracts & Sells
• Kim’s Podcast: ill communication

Links Mentioned in the show:

• Grab your seat at The Digital Marketer’s Roundtable: Launch Manager Edition — we’ll have a live panel discussion of marketing experts to talk about the client work that goes into launches. It’s $97 and happens Tuesday, March 14 at 12pm est.
• The Story Stripdown with Marisa Corcoran, Episode #145
• The Codex Persona
• Book: The Copywriter’s Handbook by Rober W Bly* affiliate link
• Book: Words that ell by Richard Bayan* affiliate link
• Cloning Brand Voices with Field Marketer Justin Blackman, Episode #36

Emily's List of Recommended Copywriting Books Click here to see my list of recommended Copywriting Books for Digital Marketing Assistants to skill up, provide better services and charge more.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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As a digital marketing unicorn, you know it’s important to use stories in your content. But what happens when you’re in that moment, staring at a blank google doc, waiting for inspiration? That moment when you need content and you can’t think of a good story…

Stories have been around for thousands of years. Stories make it more likely for our brains to absorb teachable moments.

When it comes to marketing, potential buyers are trying to answer two key questions:

Do you have what I want and are you the person I want to do business with?

Stories help us highlight the “slice of life” moments that build a connection with your audience.

In the first episode of my series all about Copywriting, I’m sitting down with CEO and Founder of the Copy Confidence Society, Marisa Corcoran. In addition to writing the words that get landing pages converting at 60% (or higher!) and crafting personality-filled emails, Marisa helps coaches and creatives craft their uncopyable message.

Marisa is here to teach us how to “strip down” a story, or reverse engineer your storytelling. Tune in to this episode so the next time you’re stuck waiting for inspiration you have a proven formula for a winning story!

Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3 - June 19, join the waitlist here.

Connect with Marisa

• Instagram: @mtoni
• Facebook: @thecopychat
• Website: MarisaCorcoran.com
• Download Freebie: MarisaCorcoran.com/subjectlines
• Leave them Wanting More Masterclass: marisacorcoran.com/masterclass

Links Mentioned in the show:

• Grab your seat at the The Digital Marketer’s Roundtable: Launch Manager Edition — we’ll have a live panel discussion of marketing experts to talk about the client work that goes into launches. It’s $97 and happens Tuesday, March 14 at 12pm est.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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What’s the best way to get the lessons learned from a launch and have an actionable improvement plan for next time?

Answer: a retrospective.

Retrospectives are meetings held after a launch to discuss what happened internally during the launch planning, release and promotional phases.

If you run an online business and are bringing together a team for product, event or course launches, retrospectives are a crucial opportunity to get everyone together in the same Zoom room to discuss what happened.

If you’re hiring and working with remote freelancers—people who are independent thinkers and prioritize flexible schedules—it's especially important to create a work culture of open communication, honesty, and continuous improvement.

I’m here with guest Becky Rubenstein to wrap up my Launch series on Unicorns Unite with a very important element of a successful launch: the Retrospective or debrief.

Becky is a brand strategist and a content creator who believes work should be meaningful and human centered.

After recovering from corporate burnout, Becky launched a freelance business helping women-led entrepreneurs and organizations tell their stories so they can build the businesses of their dreams. She also helps solopreneurs who are ready to scale create healthy remote team processes.

Becky shares how retrospectives benefit business owners and their teams.

Tune in to this episode and learn how to:

• Increase team productivity by 25%
• Create a culture of open communication, honesty, and continuous improvement
• Build trust and better working relationships with remote teams of freelancers

If you're following my grassroots approach and you’re working your way up to Launch Manager, launch retrospectives are another powerful tool you can bring to the table to help your client reach their business goals while you embrace a leadership role. Don’t miss this episode of Unicorns Unite, the last episode in my series all about Launches!

Connect with Becky:

• Instagram: @beckyrubenstein
• Facebook: @beckyrubenstein
• Website: https://www.beckyrubenstein.com/
• Download Freebie: https://www.beckyrubenstein.com/retrospective

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

Let’s face it: ads can be scary.

There is no exact equation with ads where what you put in, you get out. You don't know what's gonna happen with your money (or your client’s money!).

This is why I invited Ads Manager and “The Ads Maven”, Jenn Possick, to join me on Unicorns Unite.

Jen is an expert when it comes to Facebook and Instagram Ads. She’s doing this work for her clients, she’s in the weeds, and she knows what’s working and what’s not working.

When it comes to launching, ads can be a powerful list building tool and help fill up our clients’ launch events with a fresh audience. In this episode, Jenn shares:

• Her minimum recommended monthly ads budget (and what she recommends for a launch budget)
• What content makes the most successful ads
• The biggest challenges clients have with ads (hint, hint: it’s probably not what you think!)

If you are ready to learn all about Facebook and Instagram Ads and get clarity on what your clients need to be doing for success, this is the episode for you. Learn from someone who's in there, who knows what's going on, who staying up to date with the constant changes from Meta; a true expert in the day to day of ads, Jenn Possick!

While you’re here hit subscribe so you don’t miss out on the next (and final!) episode of this Launching Podcast Series: post-launch debrief.

Sponsored by Braden Drake’s Contract Club. $30 gets you access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional.

Connect with Jenn:

• Instagram: https://www.instagram.com/jennpossick/
• Facebook Community: https://www.facebook.com/groups/jennpossick
• Website: https://jennpossick.com/
• Her Course: Launch Fuel
• Download Freebie: https://jennpossick.com/skyrocket

Links Mentioned in Show:

• Roadmap to Launch Manager: https://emilyreaganpr.com/roadmap

• Jenn’s Top 3 Landing Page Fixes: https://jennpossick.com/skyrocket

• Apply to join the Digital Marketing Workgroup

• How to Become A Launch Manager: https://emilyreaganpr.com/episode140/

• Pre-Launch Marketing Strategy with Brenna McGowan: https://emilyreaganpr.com/episode141/
• Launch E-mail Strategy with Brittany McBean: https://emilyreaganpr.com/episode142/

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

Ok, unicorns, I’m delivering another powerful episode this week all about launch emails.

What if I told you that most of the sales and conversion wisdom we learned from the marketing gurus (and recommend to our clients) is no longer matching the voice of the customer? This is huge for you and your clients.

Conversion copywriter and launch funnel strategist, Brittany McBean, is my guest this week and she spends most of her time listening to the voice of the customer for her clients. In other words, she knows what people want…

In this episode of Unicorns Unite, Brittany shares the SIX emails you need for a launch email strategy that:

• Gives the audience the information they need to make a confident decision
• Doesn’t result in high refund rates after the cart closes
• Empowers the buyer (and drops the manipulative sales tactics of the past)

This kind of “insider knowledge” is exactly what will help you to show up as a unicorn in your next client launch. Tune in and help your clients develop winning launch email strategies that ultimately result in better profits for their businesses.

Listen and learn! Then be sure to download my new freebie Roadmap to Launch Manager: https://emilyreaganpr.com/roadmap

While you’re here hit subscribe so you don’t miss out on the next episode of this Launching Podcast Series. Next up: launch ads then post-launch debrief.

Sponsored by Braden Drake’s Contract Vault. $30 gets you access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional.

Connect with Guest

• Brittany’s YouTube Channel
• Instagram: @brittanylmcbean
• Facebook: @brittanylmcbean
• Brittany’s Website
• Download Her Freebie: Nine Ways to Write More Better

Links Mentioned in Show:

• Roadmap to Launch Manager: https://emilyreaganpr.com/roadmap

• Brittany’s Freebie: Nine Ways to Write More Better

• Digital Marketing Workgroup

• Behind the Launch — a free mini audio summit with top marketing experts (including me!) will give you the behind-the-scenes of what’s working with launches NOW. Happening Jan 23-27.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

One of the worst feelings in the online space is hitting publish on a new sales page and hearing crickets.

No mad rush of enrollments. No payment notifications. No one buying. Nada.

Unfortunately, it happens all the time.

Yes, zero-sale launches are a rite of passage and a “fail-forward” moment for entrepreneurs to get better with their offers and messaging. But we’d like to skip to the good part where launches actually get people buzzing with excitement, grow an email list, and generate a surge of sales.

So here’s how digital marketing assistants can help their clients avoid launch cricketville: Plan.

No surprise to you, if you’ve listened to the first episode of this Launching Podcast Series, planning is crucial. (Check out #140 I talk about being a Launch Manager. The rest of the series is coming next!)

Today’s guest, copywriter and pre-launch strategist, Brenna McGowan is here to help us make a solid, high-converting pre-launch plan.

Listen for Brenna’s gems on:

• How long to plan your launch runway so it works
• The 3 biggest mistakes online business owners make when launching
• Why it’s crucial to attract the right, fit & ready buyer
• Her 4A framework to why prelaunches work so well
• How virtual digital marketing assistants can help in a client’s prelaunch

You’ll walk away convinced of the power of prelaunch and knowing where to start with your pre-launch content. It’s not easy, but the work will pay off.

Listen and learn! Then be sure to download my new freebie Roadmap to Launch Manager: https://emilyreaganpr.com/roadmap

While you’re here hit subscribe so you don’t miss out on the next episode of this Launching Podcast Series. We’ll cover launch promotion, ads, prep-launch strategy and launch debrief.

Sponsored by Braden Drake’s Contract Vault. $30 gets you access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional.

Links Mentioned in this Show:

• Behind the Launch — a free mini audio summit with top marketing experts (including me!) will give you the behind-the-scenes of what’s working with launches NOW. Happening Jan 23-27.
• Brenna’s previous episode #72
• Check out one of the quick tips that we used in my prelaunch: this one’s about Canva graphics

Connect with Guest

• Instagram: @brennamcgowanco
• Website: https://brennamcgowan.co/
• Her FB group: Behind the Launch
• Her Freebie: Prelaunch Plan Cheatsheet: https://brennamcgowan.co/

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

View Details

Ready to take on more responsibility in a launch and command more premium rates? You should become a launch manager.

But skip the expensive courses and certifications, you don’t need them to uplevel into this role using your current marketing skills and my grassroots approach.

Yes, sometimes we buy courses so we can feel confident. But if you naturally progress through the launch role phases here on this podcast and surround yourself with a community of go-getter marketing specialists and freelancers, you’ll be able to attain this position.

Listen up for what components of launching to get involved with first. Find your phase and make a move to take on the ownership of key areas of a launch.

You’ll learn:

• What will set you up for launch management success
• 2 must-have masteries of launch managers
• How to truly stand out during a launch
• Specialties to niche with
• Where to find launch clients

Then be sure to download my Roadmap to Launch Manager: emilyreaganpr.com/roadmap

While you’re here hit subscribe so you don’t miss out on the next episode of this Launching Podcast Series. We’ll cover launch promotion, ads, prep-launch strategy and launch debrief.

Sponsored by Braden Drake’s Contract Vault. $30 gets you access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional.

Links Mentioned in the Show:

• Digital Marketing Workgroup — a community for digital marketing assistants and freelancers who are upleveling their business.
• Facebook Community Manager Workshop — Learn how to take on the role of a facebook community manager $297
• Behind the Launch — a free mini audio summit with top marketing experts (including me!) will give you the behind-the-scenes of what’s working with launches NOW. Happening Jan 23-27.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr
• Tiktok: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

View Details

2022 was a doozie! A six-figure launch, a trademark issue, and a big client loss. In this episode, I’m sharing the wins, highlights, and struggles of the year. The biggest a-ha for me is the theme of staying positive, and persistent all while choosing to see the good.

Listen for the scoop on what’s happening in 2023.

Enjoy!

Sponsored by Braden Drake’s Contract Vault. $30 gets you access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional.

Related Episodes:

• Youtube Episode: Lessons of 2021
• Episode 72 with Brenna McGowan, Copywriter

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

2 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.

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It’s not a surprise that video marketing is king right now. Looking at you, TikTok, Instagram Reels, and YouTube Shorts!

So let’s talk about how to create the right videos that actually convert followers and viewers into clients.

My guest is Milan Kowalewski, a video marketing consultant & strategist from New York City. For the past 10+ years he’s helped some of the top cosmetic doctors elevate their online marketing presence. Now he’s helping other entrepreneurs and service providers take their businesses to the next with smart design, sound advice, and creative video.

Listen for Milan’s tips on:

• Why video marketing should be your marketing strategy in 2023
• Showing up on video even when you’re nervous to put yourself out there
• Breaking the cycle of messing up those awkward to-camera videos
• 5 strategic places to use video in your marketing

Plus you’ll get his mega advice for writing an oh-so-important “hook” that everyone is talking about.

P.S. Be sure to connect with Millan – his video quality is insane and his voice, like butter.

Connect with Milan:

• Instagram: @milanmarketingandmedia
• Facebook: @MilanMarketingAndMedia
• Website: www.MilanMarketingAndMedia.com
• Download his freebie: Polish Up Your Camera Confidence

Listen to these related episodes:

• How to Become a TikTok Manager with Alison Springer #121
• Video Editing & Product with Noah Mittman #104

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Listen up virtual assistants, creative specialists, and marketing mavens, always charge for your services. Today I’m sharing a couple of real-life stories where giving away “free” services actually backfired for these service providers.

This is an important lesson to learn, especially if you’re new in business when your reputation is at stake. I’ll also help you find ways to thank referrals without giving away free hours.

To be a viable, sustainable freelance business, you have to pay attention to your profits and where you’re spending your billable time. Free doesn't make you money. Plus, we really don’t want you to resent your client work or your business down the road.

Also, pay attention to the one thing you can do to combat the freebie expectation from well-meaning friends, family, peers and acquaintances. This tactic works every time

You will never do free work again.

Announcement:

The Digital Marketing Workgroup is closing for the year. This is your chance to get in with a freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads.

Apply here before Dec. 15.

Related Podcasts Mentioned on the Show

• Creating Healthy Money Habits & Money Mindset with Chelsea Brennan #107
• Three Rules of Essentialism for Service Providers #40
• Feeling Guilty about Charging for Your Client Work #25

Links Mentioned in Show:

• Freelance Business Kickstarter

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Does the thought of a discovery call make your palms sweat? Have you had a few and wish you had done better?

Discovery calls are relationship builders. Projecting confidence is a learned skill anyone can master — without much effort — and even as an introvert or behind-the-scenes queen.

In this episode, I’ve asked Tracie Patterson, a sales coach and offer specialist, to give us tips we can apply on our next discovery calls so we feel more in control and confident.

Her specialty is selling yourself without being salesy. She'll teach us how to listen during the discovery call so you can build trust and connections.

It all comes down to how you communicate your skills and prices that will convince the client to hire you above others, so it’s important to understand your jittery emotions and how to use them to your advantage.

Tracie’s tips on what to do as a newbie will surprise you. Especially when it comes to where to put your focus during a call.

Ultimately, discovery calls are an opportunity for you to see whether you and the prospect are a good fit.

So have fun with it. Be yourself. And calm those nerves with these discovery call strategies.

Enjoy!

Heads up: The Digital Marketing Workgroup is closing for the year. This is your chance to get in with a freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here before Dec. 15.

Connect with Tracie Patterson:

• Instagram: @tracie_indiecopy
• Facebook: @tracieindiecopy
• Website: www.indiecopy.com
• Download Freebie: Ease with Sales

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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From the moment you sign your freelance client, you are expected to take the reins.

Seems simple yet that’s not always the case. To make this new working relationship successful, you have to include one crucial piece - the kick-off call.

This is where communication starts.

Sure you’ll discuss expectations, boundaries, and priorities…but a kick-off call is much more than that and how you manage that call sends a signal to your new client.

Here’s what should happen in your kick-off call and how you can come across as professional.

Not only will you and your client be on the same page, but you’ll also feel more confident diving into the work, setting yourself up for success.

Bonus - listen for my secret tips on building your resource library. It’ll make your tasks efficient and who knows, you may even create a course out of it one day.

Enjoy!

Links Mentioned in this Episode

• Apply for the Digital Marketing Workgroup here

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Whether you’re attending a virtual mixer or an in-person conference, the fortune is in the follow-up.

This is how you keep the energy, excitement, and connection happening long after the chairs have been folded or the zoom room closed. Your new connection may not be the client who is going to hire you, but maybe someone in their circle will. You never know. But to get there you need to nurture and develop this connection into a relationship.

We don’t want to fade away. Networking follow-up will keep you, your business, and your services top of mind. So when the time comes, your name will be the one referred.

This episode covers four easy tactics for keeping the relationship going, even if you’re an introverted digital service provider or virtual assistant.

These tactics will result in others helping and supporting you, so when the time comes you can be clear on what you need, who you work with, and what services you do.

You got this!

Links Mentioned in this Episode

• Apply for the Digital Marketing Workgroup here

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Signing that first virtual assistant client is the biggest hurdle to jump over in your service-based business. Once you do, your confidence will soar, you’ll gain experience and it will be so much easier to sign more clients.

But how do you stand out from the sea of applicants all competing for the same virtual position?

Today’s conversation will provide valuable insight into the hiring process and how to make sure you move on to the next phase.

Email Marketer Allea Grummert, owner of Duett, recently hired several contractors for her growing email marketing agency and reached out to me with her insights. She was shocked at how many people didn’t follow through with directions. She wondered if she was doing something wrong especially when it came to her test simple project and what the freelancer culture was really like.

After messaging each other, we decided that every single virtual assistant, marketing assistant, and service provider needs to hear this conversation.

Here’s what to do … and what not to do.

Also, take note of how she upleveled one of her own and what this virtual assistant did to get promoted.

If you love this episode and you’re looking for clients, apply for the Digital Marketing Workgroup here.

Make sure you hit subscribe and even better if you leave us a review!

Links Mentioned in the Show

• Episode 76: Welcome Sequences with Copywriter Allea Grummert
• Apply for the Digital Marketing Workgroup

Connect with Allea Grummert:

• Website: https://www.duett.co
• Instagram: @alleagrummet
• Facebook: @duettco
• If you want to join Allea’s next roundtable to talk about email marketing or get any of her freebies: https://www.duett.co/roundtable

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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Humans love stories. We are attracted to them for pure survival’s sake!

But storytelling is also crucial for our marketing content. Yes, stories have the ability to empower and change the world, but they also bring about brand awareness and sales.

That’s why storyteller Catherine Nikkel is here to help us embrace storytelling in our freelance client work and create TRUE content.

Catherine is a content creator, ghostwriter, author and Mindful Media founder. She specializes in helping CEOs, entrepreneurs, and influencers create copy that engages and converts. Her work has appeared in Forbes, Huffington Post, Yahoo!, Authority Magazine, Thrive Global, and more.

In this Unicorns Unite episode we’ll learn:

• Her #1 switch for better, more relatable stories
• How to begin all stories no matter what format: email, blog or FB post
• Her proven TRUE storytelling framework
• The one thing we have to have in every story – hint: it’s a little bit of “E”, but not the hallucinating kind.
• Her tip for pulling the good stories out of our clients
• What our clients need to know before they start
• How we can double down on your own storytelling strengths

This episode will help if our clients are struggling with what they should be sharing and how we get those stories out of them.

And as with almost every episode of this podcast… it’s very META. Everything we learn here today with Catherine, we need to apply stories to our own business.

Enjoy!

Connect with Catherine Nikkel

• Facebook: @Catherine.Nikkel
• Website: www.catherinenikkel.com
• Take the Quiz: What kind of content creator are you?
• The Simple Story Setup — only $97
• Free 5-Part Content Repurposing Video Series: The Content Experience

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help , apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management Workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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What burns me? Those get-rich-quick Tiktok VA Coaches who sell the fact that new virtual assistants could be making $50-75/hr. They get them in the door selling them the dream and then don’t actually teach the hard implementation skills. And that high rate is not at all what someone new on the scene is making.

So back to reality and the world I live in. You gotta start in the mailroom and work your way up. So here’s three tips for raising your rates as a digital marketing assistant.

Inside this episode, you’ll get tips on:

• Signs your rates and services are off
• What to say in discovery calls to communicate your worth
• Shifting into value-based pricing
• Creating your own credibility factor
• How to know when you’re ready to specialize
• Why unicorns DMAs are different
• How to make admin skills more valuable

Plus a bonus tip that all the successful freelancers “get”.

Especially, listen if you’re not booked out and wondering if your rates are on par, then this episode is for you!

Links Mentioned:

• Enroll now in the Unicorn Digital Marketing Assistant School before midnight Oct. 19.
• Episode 112: How to Raise Your Rates as a Virtual Assistant

3 ways we can work together:

1. Get enrolled in the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help, apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management Workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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Have you heard the advice that it takes 2 things to grow a business: time and money? You have to have a combination of both as fuel to a business. You can use money to speed things up and save you time.

Well as digital service freelancers, we kinda get out of the “have to have money” to start paradox. As virtual assistants, there’s a very low startup cost for us because we’re using our brains to create and do the work. Instead of money though, we need hard skills.

Skills can speed up what we charge and the time in grade it takes to be successful. But there’s one other thing that is pure gasoline to your freelance business: your network.

If you get these two things in place: you will grow 10x.

(And not make the same mistakes I did for years.)

This episode dives deeper into these two growth factors and shows you the winner’s path to running a profitable, successful freelance business. Enjoy!

Sign up for Pricing & Services Workshop: Make a Living on Your Own Terms. We have 3 live sessions to choose from (Oct. 12, 13 & 15) to help you take your skillset into the online space, create profitable packages, and position yourself to book out solid.

Watch out! The Unicorn Digital Marketing Assistant School opens Oct. 12!

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Only 30 months ago, she didn’t know tech. She didn’t know marketing. She wasn’t even “on” social media. She had never freelanced. And yet here Allison Riesgaard is now working full-time in a 7-figure business as the right-hand woman, content manager and team manager.

How’d she do it? What can you learn from her story?

If you’ve been the central caregiver in your family, if you had to sacrifice your career as a military spouse, if you’ve been wanting to turn your brain on again... this freelancer journey episode is for you.

Pay attention. Allison has so much advice and encouragement to share.

I have been trying to get this introvert & business sidekick phenom on my show for two years. And she finally said yes. So this episode is a massive deal.

You'll learn:

• What she did to get started
• How she worked her way up
• Why this freelance position is ideal for a mom of special needs children
• The hidden skills she uncovered along the way
• What she wishes she would have done from Day 1

And there may be a coaching moment or two sprinkled in!

This is not one of those cliche’ IF SHE CAN DO IT, YOU CAN DO IT stories.

Allison’s story is unique and powerful. With zero prior experience and total apprehension, worked her way up from virtual assistant to manager level.

Allison’s decision to take the Unicorn Digital Marketing Assistant School has given her family increased financial stability, schedule freedom and unimagined personal growth.

I’m so honored she was willing to come on the show and share. This is a real treat.

Happening Soon: Sign up for the Pricing & Packages Webinar: Make a Living On Your Own

Connect with Allison

• Her Stagnant Facebook: @personalally

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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I get asked these questions all the time:

Where can I find clients?

How do I find clients?

And the answer is so simple, and it's what I tell my students in my Unicorn Digital Marketing Assistant School to use all the time.

We live in a self-centered world where everyone is posting pictures on social media. It’s all about how things look. Everyone is telling the world about what they can do and how cool their lives are.

Sometimes it seems like every single person is doing the same thing. Not only in life, but also at work.

You feel you can’t stand out, but there’s something you can do to change that.

Ask this one question to help you stand out above all the competition whether you’re a new digital marketing assistant or already have one client.

Add in your current skillset, sweet spot, and the right magical words - you’re on the way to success.

You’ll want to take notes as I give you the easiest way to get attention and share 2 bonus questions to use specifically for those who already have a client or two and want to add more quickly.

Podcast episodes mentioned in this episode:

Episode #111: How to Get Noticed in FB Groups as a Virtual Assistant

Episode #127: How She Quit Her 9-5

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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SIGN UP FOR THE LIVE VA TRAINING & INFOSESSION!

Ready to quit your day job and start working from home? Listen to one unicorn's advice on how to set yourself up for success.

Marci Sanders is a member of my Digital Marketing Workgroup who also recently graduated from the Unicorn Digital Marketing Assistant School. She’s got a corporate background, loves to travel, and wanted a way to work remotely on her terms.

Instead of transforming her corporate skills (she wrote SOPs) into freelance work, Marci decided at age 48 to embark on a new path to achieve her goal of traveling full-time. She offered email marketing services as a side hustle to her full-time corporate job.

In this episode, Marci talks about her freelancer/business owner journey, how she got started, and how she markets herself to find more clients.

She shares why even with her email marketing experience she knew she needed extra help if she wanted to go full-time remotely. That’s when she realized she needed a mentor who could help her get to that level.

Listen closely to Marci’s advice on:

• Finding the right mentor for you - why she picked UDMA School
• Advice on setting your quitting day deadline - and making it stick
• What she’d do differently if doing it again - learn from her mistakes
• Why the Digital Marketing Workgroup continues to support her success

This is perfect for experienced and new DMAs who want to add to their current skillset, market to the right audience, and fast-track their path.

Enjoy!

Connect with Marci:

• Instagram: @marci.r.sanders
• Facebook: @marcisanders
• Website: marcisanders.com

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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SIGN UP FOR THE LIVE VA TRAINING & INFOSESSION!

I remember when AnDréa Pettingill first sent me a DM - she was an accidental freelancer who started offering her services at a ridiculously low rate. As a nail salon business owner, she was looking for work that gave her the flexibility to be at home with her two kids. (And paid just as well as her high-end nail services.)

This is Dréa’s freelancer start-up story; it’s packed full of advice about starting something new and being ok having multiple passions …and even switching up businesses.

Since taking the Unicorn Digital Marketing Assistant School, she has more than doubled her rates, and already hit her starting income goal and paid off her initial investment.

The cool thing? It’s up from here. If you can take action like Dréa did you can be building something bigger than your expectations. You just don’t know until you start.

Listen for Dréa’s advice on raising your rates, and how to go above and beyond for your clients (and why that will pay off in more ways in the long run).

Enjoy!

Join me Live: How to Become a Virtual Assistant Infosession & Online Job Fair on Thursday, Sept. 29 at 12pm est

Learn about:

1. Online virtual roles and job titles
2. Services to offer
3. What you need to start a business
4. How to get started with zero experience

Sign up here.

Connect with AnDrea Pettingill

• Instagram: @Andrea.digitalcocreative
• Facebook: Andrea.DigitalCoCreative
• Website: instagram.com/andrea.digitalcocreative

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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SIGN UP FOR THE INFOSESSION + VA TRAINING HERE.

I’ve been in this business long enough to hear many limiting beliefs about why we can’t succeed working in digital marketing. Problem is, those same limiting beliefs will hold us back from trying anything new.

In this post-pandemic world, more people want to work from home and control their own income and work schedule. Corporate managers, SAHMs, teachers, brick-and-mortar shop owners. Yet only a handful ever take the action to adapt and change. Why?

Today I want to talk about how to deal with the one mindset that stops many people from being successful or not starting at all.

Find out:

1. Why second career starters succeed
2. How to this one soft skill will get you hired at any age
3. How to use age and experience to your advantage

If you’re not 20, don’t dance on TikTok, but know you can help online business owners then this episode is for you.

Thanks for listening.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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I hate to break it to you, but your dream freelance clients are not on Fiverr or Upwork — whether you’re just starting out or already a seasoned specialist. There’s a time and place for the gigs and extra projects, but these platforms make it really hard to find investment-minded clients who are willing to pay you the true worth of your services in the long term of your marketing assistant business.

If you really want to distinguish yourself and bring in the recurring paychecks, I’ll tell you what to do instead.

Enjoy!

Podcast Episodes Mentioned:

• Episode 111 - How to Get Noticed in FB Groups as a Virtual Assistant
• Episode 7 - Where do I Find Virtual Assistant Clients?

Links Mentioned:

• Save your Seat for the How to Become a VA Infosession - Live & Free - Thursday, Sept. 29 at 1pm EST
• Get on the Waitlist for the Pricing Workshop - Coming in October

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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As freelancers, it’s inevitable that we are going to reach some kind of client burnout. There are only so many hours in day and there is only one of us. (Plus a lot of us struggling with people-pleasing and healthy boundaries that only adds fuel to the burnout fire.)

The best way to mitigate this is to take your 1:1 services and find out how to help MORE people by working less. Something scalable. That’s why all freelancers should consider building a digital course using our in-the-trenches expertise and knowledge. This diversifies our income streams, gives us options and so much more.

My guest today Amy Porterfield did the same thing. Early on in her freelance business she said YES to all the client work and learned very quickly that if she was going to remove her income earning cap and gain more lifestyle freedom, she needed to go all in with her courses.

Today, Amy is a multi 7-figure business owner with a top-ranked business podcast and soon-to-be published author, founder of Digital Course Academy and my mentor.

She’s sharing her freelancer journey and how she came to be and her hard-earned launch lessons that you can learn from second-hand.

But most importantly, Amy’s sharing her best tips for freelancers to organize their ideas, own their expertise and build a digital course that will give them more freedom.

Listen up freelancers, VAs and DMAs, today we’re talking about:

• How to know if you’re ready for a course
• How to launch the right way
• Why live launching is a rite of passage
• What to do now to set yourself up for a course
• How to get out of the headtrash that keeps you stuck
• Why you should learn courses and launches as a freelancer

And lightbulb moment: how to make it through the rough patch of straddling client work and trying to build a course … while being short on time. And her #1 tip to still make money during this phase!

Be sure to sign up for her Course Confident Bootcamp and use my affiliate link if you decide to go all in with a course and learn from Amy. I’ll be offering special bonuses for my referrals! Join the Waitlist for Digital Course Academy here. The Cart Opens Sept 7.

Connect with Amy:

• Sign up for Course Confident Bootcamp - Starts Aug 31, only $47
• Listen to Amy’s Business Blueprint private podcast
• Freebie: 3 Steps to Uncover your Special Thing

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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We had a $75k launch of the Unicorn Digital Marketing Assistant School this spring. An amazing number when you realize I had zero on my email list, social media, and website traffic just 3.5 years ago. It’s been a wild ride of ups and downs, numerous lessons learned and proud moments. In today’s episode, I’d like to walk you through my digital course journey and share 4 tips for building and launching a digital course. All so you can use this first-hand insight for your own freelance business or with your client work. We’ll talk about: audience building, pricing, course creation, and one mental mindset that really held me back. And most importantly: what I’d do differently if I were starting over with this whole course thing. It’s a very transparent and real conversation and I’m glad you’re here for it. Then stay tuned for the very next episode … Amy Porterfield will be sharing her freelancer start-up story and her best tips for adding a digital course to your freelancer revenue stream. Links I mentioned: Download Amy Porterfield’s FREE “What’s Your Things?” List Builder’s Society Unicorn Digital Marketing Assistant School (get on the waitlist for October) *Affiliate links, if you purchase anything I could earn a small commission. Thanks in advance! Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr 3 ways we can work together: Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Short-form video is king. But how do you bust into this social media manager role where you’re working with video and commanding packages starting at $2500? This episode will reveal the best steps to transition from general virtual assistant to SSM and TikTok Manager.

My guest today, Allison Springer, went from burned out art teacher to thriving creative services business owner in the span of one year! Within one month of starting her freelance business, she was already booked out and making more than her teacher’s salary.

So how did Allison Springer do it?

She’s going to break down her journey, share insights into her client acquisition and vetting process, tell us what her fave tech to do on the job and what her social media packages look like.

Be encouraged!! If she can do it – so can you!

Connect with Guest

• Instagram: @al.meets.social/
• Facebook: @almeetssocial
• Social Media Starter Guide
• 120 TikTok Ideas

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Have you ever been in a job that was not fulfilling? Where the boss is mean? Or your co-workers were difficult to work with? Maybe the hours were crummy … and you were miserable?

Been there, done that.

And, dear listener, you deserve more: to be in a position of respect, where you’re valued, tapping into your brain and your creative juices, and getting paid well for it! We don’t need to let our work life be unhappy and chained to a desk.

My guest today was there and got herself out of those crappy work situations and now runs a successful six-figure company — Make Your Mark Digital Marketing Agency.

Ashleigh Chanél is a funnel expert and ads manager with a bajillion degrees in marketing.

She shares her story of getting started with her marketing agency business, the rock-bottom employment scenarios, and bad clients that got her there.

This interview is chock-full of goodness;

• Do’s and don’ts of ads management… including the one thing you should NEVER EVER say to your clients
• Ashleigh’s biggest tip for getting started with ads management
• How to vet your clients and get them ready and qualified before you jump on a sales call
• The top 3 funnels you can build for your services business

Enjoy!

Connect with Ashleigh Chanél

• Instagram: @ashleighchanel/
• Facebook: @MYMMarketingConsulting
• Website: https://makeyourmarkconsulting.com/the-fun-stuff/
• Funnel to Freedom Quiz
• Absolutely Ads Course *my referral link

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Do you love your job but hate selling your services and products? This week’s guest challenges us to look at sales with a new mindset…open to possibilities.

Michelle Terpstra spent a decade working for 3 Fortune 500’s as a Sales Leader (yep! nearly 25,000 sales conversations and 2,100 sales presentations!). Although she loved sales, she found herself looking for more. That’s when she began her own online business teaching and coaching entrepreneurs in the art of selling and having fun doing it!

We’ll talk about four non-salesy ways you can get sales through networking. Plus Michelle leads us through a technique that can help you find your perfect client.

And if you’re an introvert…most of us behind the scenes people are, Michelle discusses assets you already possess that will help you rock your discovery calls if implemented correctly.

Michelle is passionate about sales and helping people get success. This is perfect for anyone ready to conquer those sales gremlins once and for all.

Make sure you download her How to Book More Discovery Calls in the links below.

Connect with Michelle

• Facebook Group: Hello to Closed: High Performance Sales Strategies for Entrepreneurs
• YouTube: @salesuccessunplugged
• Instagram: @themichelleterpstra
• Facebook: @themichelleterpstra
• Freebie: How to Book More Discovery Calls from the DM: https://michelleterpstra.com/dm/
• Closer Bundle 20% off: FOLLOW UP
• Pipeline Management: https://michelleterpstra.com/pipeline-management-live-masterclass/

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Search Engine Optimization - we all know what it is, but do we really understand its importance?

I’ll give you a hint → it means everything to an online business, and as a digital marketer you need to be able to beef up your client’s (or your own) SEO to attract the ideal audience.

Knowing how to do SEO well is a unicorn skill that will make both you and your clients $$.

That’s why I invited Brittany Herzberg to talk about SEO and client testimonials. She’s a holistic copywriter committed to helping her clients show up as the answer to a Googled question.

She’s also the epitome of a unicorn: a massage therapist/copywriter/SEO expert. Brittany combined her education and network in the healthcare world with her digital marketing SEO strategy skills and created her own niche of writing SEO copy that gets her healthcare clients found online.

It’s exactly what I teach my unicorns - take what you already know, add your newly acquired skills in digital marketing, and make money doing what you love!

Brittany fell into her SEO niche almost by accident when she did a deep dive into how and why her website drew so many people to her. She uncovered 3 eye-opening areas that made her stand out above others, and today she’s sharing them with us.

Be sure to grab her SEO Cheat Sheet and her Client Testimonials that Convert listed below.

1. The SEO Cheat Sheet breaks down what SEO is & how to do it simply — in a way that's repeatable.

This guide walks you through:

» basic keyword research

» where to plug the keywords in on your web page

Brittany’s Cheat Sheet is designed to be copied — so you have a reusable resource!

1. Client Testimonials that Convert: Client testimonials speak to the humans you want to help.

This guide will show you how:

» how to beef up your SEO efforts using quality testimonials on your site & social profiles

» the strategy to using client testimonials effectively

Master these two skills and charge more!

Connect with Guest

• Instagram: @brittany_herzberg
• Website: brittanyherzberg.com
• Download her SEO Checklist: brittanyherzberg.com/seo-basics-checklist
• Download her Client Testimonials: brittanyherzberg.com/how-to-client-testimonials

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Let’s get organized! … with standard operating procedures

Systems & workflow expert Nneka Roberts, founder of Sage Simple Solutions, is here to help us write an SOP in less than 5 minutes that your team will ACTUALLY use!

She’s sharing her best tips when it comes to documenting the “rituals” behind your client’s online business – so that you can have a vacay, true sick leave and know that the business tasks will be completed… and nothing burns down without you.

In this episode Nneka shares her tried-and-true SOP template so that you can apply this to your current clients’ and your own business. Nneka will explain SOPs are not meant to be lengthy, complex, and rigid… you also don’t need to give away your hard-earned proprietary information as a contract.

You’ll stand out as a unicorn when you understand the importance of SOPs and how to get this off your client’s plate.

Nneka will teach you how to walk that balance or be a good teammate and protect yourself.

PS – If you have an analytical, orderly left brain this could be a whole VIP service for you to offer! Take note of Nneka’s tip when it comes to WHO is really looking for this service and paying well for it.

Connect with Nneka

• Instagram: @sagesimplesolutions
• Facebook: @SageSimpleSolutions
• Website: https://sagesimplesolutions.com/
• Download her Freebie SOP Template: https://sagesimplesolutions.com/sop-template

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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This week I’m chatting with Bret Shuford from CreativeLife Coach.

Bret is an openly - LGBTQ - working actor and content creator coach. He has performed, produced, choreographed, and directed dozens of Broadway, Regional, National tours, viral videos, television, and film productions from Wicked to the Wolf of Wall Street. He is also one half of the Lifestyle blog Broadway Husbands, with his husband Stephen Hanna.

As a certified life coach he has helped creatives all over the world move from imposter to influencer with the creative marketing map. He can help any creative with inconsistency in their business, experience greater impact and income through his private coaching. Bret has worked with colleges, universities, and corporations such as Disney and Marketing Impact Academy.

He is a highly sought after speaker and educator for professional creatives because he understands people and believes in nurturing an organic audience that is loyal. Bret also shows his clients how to live with impostor syndrome and succeed despite their fears.

Download Bret’s CreatiVisibility Map to help you go from Imposter to Influencer: http://impostertoinfluencermap.com

Connect with Bret

• Instagram: @bretshuford
• Facebook: @bretshuford
• Freebie: Imposter to Influencer Map: http://impostertoinfluencermap.com

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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You’ve heard me say it many times before, and here it comes again: THERE IS SO MUCH WORK OUT THERE. Especially if you have social media savviness and can help clients:

• Design graphics
• Create and edit videos/reels
• Write copy
• Search for hashtags
• Publish their content
• Repurpose their content

If you want to test out the waters and learn how to help clients with social media marketing, then you’re in the right spot.

But I get it, it’s intimidating to go all in as a social media manager and feel like you’re responsible for EVERYTHING when you’re new, so I suggest dipping your toes into the water as a social media assistant.

This episode will help you with 4 steps to building out your social media services and becoming a well-paying, in-demand social media manager.

If you already have the social media savviness, I can help you find work over in my Digital Marketing Workgroup. We post jobs and share referrals inside our community, and I’d love to help you book out your services and build a successful freelance business. Apply here

Blog Mentioned in the show: What is a Social Media VA

Tools Mentioned in the show:

• Captivate.ai
• Repurpose.io
• Scheduling tools: Later, Smarter Queue, Sprout Social, Hubspot

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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Natalie Gingrich is the founder of The Ops Authority, where she certifies and mentors women who leverage their natural skillset of operations and administration.

In her first 3 years of business, Natalie scaled dozens of online and small businesses to 7 and 8 figures, worked alongside industry icons, and developed diverse teams. She merged her corporate career with her entrepreneurial learnings to create the Director of Operations Certification Program, the only strategic operations certification for leaders.

Today we’ll go into detail about how you, the service provider, can grow into this role if that’s something that lights your fire. Natalie was a VA for 4 years before transitioning into project management (OBM) and then into the DOO role for online businesses. She talks about protecting yourself from scope creep and knowing the difference between OBM and DOO so you can determine the role that suits you best.

If you think being a DOO is for you, check out her upcoming interactive infosession called Discover the DOO - save your seat here

Enjoy!

Connect with Natalie:

• Facebook: @theopsauthority
• Instagram: @theopsauthority
• Ops Insiders Facebook group for DOOs, project managers, and service providers working their way to their visions

Ops Authority Course

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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Business owners need somebody who has a skillset to take on many things. They need someone who can figure it out or at least come to the table with a solution. They need the unicorn digital marketing assistant who will grow with their team.

They need you!

Today, I’ll teach you how to stand out and find freelance clients (even if you believe the market is saturated), and how to become - indispensable - that person clients come to when hiring help.

Enjoy!

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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You know you need to do it… you feel it in your heart. It’s time to raise your rates. But this can be so nerve-wracking to raise your rates on the current clients you love working with.

Let’s get you in the right headspace to make the increase, tell you exactly what to say, and how often to raise your rates.

Over on Instagram, DM me the phrase “raise your rates,” and I’ll send over the script so you can copy and paste!

I also mentioned Episode #25 Feeling Guilty about Money, and I encourage you to check out Episode #107 Money Mindset Episode with Chelsea Brennan.

Enjoy!

Need more clients? We’ve got plenty! Click here to apply for the Digital Marketing Workgroup.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the marketable skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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When you start working as a virtual assistant sometimes it is hard to know where to find the right clients and what you can do to get noticed. One great source to do this is Facebook groups.

There are Facebook groups where your clients are hanging out, you just need to find them and connect with them.

In this episode, I’ll show you how you can show up as yourself and know what to say in these groups to get noticed without being too spammy, desperate, or annoying.

Let me be your motivator today to get active in Facebook groups, even though it might seem like some of them are not working. There's also a lot of Facebook groups that are working right now, the ones where people are coming together to purposefully hire each other. I think those Facebook groups are the biggest ones to go in.

I do share a list of Facebook groups with my students to help them get started. And then what's nice is we can go tag each other in some of these because we know which ones are working. So if you're interested, the Unicorn Digital Marketing Assistant School will open again in October.

Links I mentioned:

Quiz: What kind of VA should you be?

The Freelance Biz Kickstarter

The Unicorn Digital Marketing Assistant School

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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Here’s why digital marketing is the perfect side hustle for teachers and how to use your teaching superpowers to your advantage.

I’ve had 250+ men and women go through my digital marketing program to learn how to work remotely as freelancers, virtual assistants and digital marketing service providers.

There’s one common success group: TEACHERS.

That’s because teachers truly have the total package when it comes to growth mindset, adaptability, soft skills, tech skills, etc. This episode will help you put yourself out there for online marketing jobs and get a boost in your teacher’s salary.

Don't forget to take my quiz to find out your best suited online marketing position:

>>> Take the Quiz to Discover your Digital Dream Job

Teacher-Related Episodes Mentioned in this show:

• 2 - The Still Working Teacher Librarian - Blog Manager

• 4 - Language Arts Teacher - who doubled her income

• 8 - Teacher who became a Facebook Community Manager

• 95 - Elementary teacher with dream STEM client

Sign up for the EduConference in Miami July 12-14: https://www.edusidehustlecon.com/event/edu-side-hustle-con/?ref=emilyreagan

• this is a referral link, thank you for signing up!

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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It’s hard to know what services to start offering in your new business … or even where to niche down when you’ve got it going. Especially when the online space is distracting with what everyone else is doing.

Strengths Coach Anna Nelson and I agree that you need to lean into your own uniqueness first. Being aware of your own God-given talents and strengths is the start line.

Through 1:1 coaching and team workshops, Anna helps online entrepreneurs scale their business by looking inward first and outward second. She uses the Gallup CliftonStrengths Assessment to gain research-based data on her clients’ 34 strengths and weaknesses.

In this episode, she’ll explain why this is a must for every entrepreneur plus how to apply this knowledge in your business, your services, long-term plan … and in your client relationships.

There is so much power when you have self-awareness, ability and (backing) to express it, and confidence to show up in discovery calls armed with why you will be the next stand-out hire.

Enjoy!

Connect with Anna:

• Book a Strengths Call
• Instagram: @annaynelson
• Facebook: @annaynelson
• Team-Building Freebie: CEO’s Guide to Building a Strong Business

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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Tamika Auwai owns Orisha Creative, a nurture marketing agency that smart coaches call when they’re ready to get off the content creation treadmill for good.

In today’s episode, Tamika will explain what nurture content is, why it’s needed to bridge the gap between lead generation and sales content, and what ROI nurture content should achieve if done correctly. Through her unique process, the Nurture Matrix, clients create the right content that resonates with what their audiences want to hear.

Tamika discusses content types such as what works great after a launch to engage and prepare your non-buying audience for future launches.

You’ll also love her backstory, especially if you’ve run up against obstacles in your journey as a freelance unicorn digital marketer. Tamika is a firm believer that, “your business becomes your vehicle for personal growth and development.” When you hit a wall, you learn how to climb over it, become better, and find what really makes you happy in the process.

Join us to pick up tips you can use for your coaching clients.

Connect with Tamika:

• Instagram:@orishacreative/
• Facebook:
• Grab her Nurture Opportunity Scorecard to identify the gaps and opportunities in your current nurture marketing efforts at www.nurturematrix.com/scorecard

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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This week we’re talking money with Chelsea Brennan of Smart Money Mamas.

Giving up a lucrative career as a hedge fund manager, Chelsea pursued a passion project after realizing many women were naive about finances, especially long term goals and strategies. That’s why Chelsea started Smart Money Mamas, to help women feel confident about dealing with their family’s finances.

As Chelsea explains, “Having some sense of what’s happening with your finances, where your money is going, what your credit score is, offers that mental sense of security so you can do more.”

Today, Chelsea is going to discuss our business owner money mindset. As freelancers, we have to understand our business finances in order to create plans for success, but more importantly, we must recognize our money beliefs - what’s propelling us forward and what’s holding us back.

Changing old money habits and creating new ones isn’t as easy as saying a new mantra. You first have to dig a little deeper and find out why you are holding on to this old belief.

Chelsea has several great tips and techniques to help you achieve this and how to start new habits around money. I picked up some great information and think you will too.

Enjoy!

Connect with CHELSEA:

• Instagram: @smartmoneymamas
• Facebook:@smartmoneymamas
• Grab her free Meaningful Money Guide >> https://smartmoneymamas.com/meaningful-money-goal-worksheet/ (this is what I call her SOP for Life).

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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What is it really like to work as a virtual executive assistant? Kiri Mohan shares her startup story, how she pivoted into EA-VA work, where she found her first clients, and what her service packages look like.

If you have administrative experience, this episode is totally for you! I love this niche because she serves high-level executives and offers various levels of support that fit her lifestyle too.

Kiri began working as an assistant when she was 15 years old, gradually shifting to a corporate executive assistant, and finally running her own successful virtual assistant company. Clients would often reach out in need of VA services and after a while, Kiri was able to figure out which client actually needed a VA and which ones only thought they needed a VA.

It turns out, quite a few of her clients just needed an organized flow to the administrative side of their business. Source Your Systems began as a side business, helping those that needed to set up and implement the operational part of their dream, and then became something so much larger.

I hope you enjoy!

Connect with Kiri:

• Instagram: @virtuallykiri
• https://www.dependableva.com/
• https://sourceyoursystems.com

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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Rita Suzanne is a digital strategist and self-taught web designer who helps health and wellness coaches gain brand clarity, define brand strategy to attract their target audience, and create a website in one day focusing on simple but effective conversion strategies.

In today’s episode she’s sharing 5 branding tips for virtual assistants, freelancers, and digital marketing service providers to help stand out and create a memorable brand.

We’ll go over key branding elements such as:

• The power of one and what that means for freelancers
• How to position yourself in today’s online digital marketing arena so you stand out
• What it really means to have consistency in your brand and why it matters
• When to pivot your offers and when not to
• Why and how to promote yourself even if it pushes your comfort zone

Be sure to grab Rita’s free resource on target audiences in the links below. This will not only help you hone in on your ICA but also aid you in helping your clients figure out their branding.

Connect with Rita Suzanne:

• Instagram: @theritasuzanne
• Facebook: @theritasuzanne
• Freebies: https://momownedandoperated.com/freebies/
• Marketing Automated: https://yourmarketingautomated.com/
• Target Audience Roadmap: https://ritasuzanne.com/target-audience

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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Noah Mittman, Founder & CEO of Snowman Films, is joining us to talk about all things video and how you as the unicorn digital marketing assistant can help your clients create and promote content with video. Today we’ll discuss basic video tasks, like resizing, editing, and creating slide decks you can do for your clients plus simple editing rules you should always apply whether the video is for social media or a course.

Discover where you can learn those basic tasks, how to charge for them, and why Noah’s VA is vital to his workflow and success.

You’ll also want to pay attention to what 3 questions should be answered in every video ad and how to keep your client’s audience engaged.

Don’t forget to check out the tech stack he mentions to help make your editing process easier.

This episode is perfect for anyone who wants to up their skills in video editing for their clients.

Noah’s recommendations for video editing tech:

| Music | artlist.io ($199/year) Epidemicsound.com (can’t search based on feeling, 30-day free trial) | | B-roll | coverr.co -(free) artgrid.io - (paid packages start at $299/year) shutterstock.com/video (starts at $949/year or $99/month) | | Diverse Stock Photos | nappy.co (free) tonl.co (starts at $29/month) | | Product Mock Ups | Smartmockups.com - input products in real life use, adds dimension (subscription, 7-day free trial then $9/month or $108/year) |

Connect with Noah

• snowmanfilms.net
• LinkedIn @noahmittman
• IG @snowmanfilms
• FB @noahmittman

Noah specializes in working with first-time course creators in helping them discover monetizable course content ideas through his 2-hour 5 Phase Course Creation System - contact him for details ⇒ noah@snowmanfilms.net.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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Will you make your money back? Let’s talk about the ROI and payback period of online courses. There are two types of courses that can help you. And here’s how to know if you’ll make your money back.

Enroll in the Unicorn Digital Marketing Assistant School before midnight on March 16th

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

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Underpaid?

When I started freelancing in 2009 I was charging $10 an hour. I didn’t know any better and I didn’t have any mentors to advise me.

I’m not proud of that wage, but over time things changed. Now I’m charging my worth while I work with the clients I love. In this episode I’ll tell you how I went from an underpaid VA to a digital unicorn, and how you can avoid that same pitfall.

I started working online after leaving my dream job and having my first child. We moved a lot due to my husband’s military career, and I knew I needed something that I could do from home and take with me.

I started working with a small business owner, remotely helping them with their presence online. I enjoyed the work and started taking on more clients. I became that accidental freelancer who realizes, this is a real job that can pay well.

Since I didn’t have anyone to ask questions or guide me, I just figured it out along the way…hence the low beginning prices. I’m not gonna lie. It was tough at first. If I had had someone whispering in my ear, “do it this way, Emily,” I would have raised my prices long, long ago as my confidence and skillset grew.

But that’s okay. The whole experience got me to where I’m today. And now I’m sharing what steps you’ll want to take to avoid my mistakes. I want you armed with the knowledge so you can have a profitable business much sooner.

Chelsea Brennan’s video I mention in this podcast: https://www.youtube.com/watch?v=jWCq3kuwa84

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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Keri McDonnell is one of my students who worked in corporate for many years before relocating to follow her husband’s career and then starting a dog grooming business. After 10 years she had to move again and leave her established clientele. Since Keri’s passion is helping others, she wanted to find something online where she could relocate when her husband had to and take her clients with her.

That’s when she saw my ad. She did her research, watched my webinar, and then decided to jump into my unicorn digital marketing world. Keri understood being a solopreneur and wanted to help business owners behind the scenes to achieve their goals.

Keri found her first client after a week of starting the course. Despite her fear of not being techy enough, Keri jumped in and gave it a try. Her commitment to herself and dedication to doing her best helped her advance quickly. Now Keri is booked out helping small business owners with social media, launch support, and project management.

But it wasn’t without challenges. Keri's doubts almost stopped her before she got started, but readily admits my course gave her the foundation she needed to work as a unicorn digital marketer. The course got her up to speed and gave her the confidence she needed. She’s also very thankful for having an amazing network inside the student group and later the Digital Marketing Workgroup to help her succeed.

If you’ve got doubts about whether you can do this type of work, listen to Keri’s story and then go back to episode #100 to hear Natasha’s story. If these ladies can do it, so can you.

Connect with Keri:

Facebook: https://www.facebook.com/prowessbusiness

Instagram: https://www.instagram.com/prowessvirtualassistant/

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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Natasha is one of my course alumni. I had invited her to join my beta group because I saw her potential. I knew she could succeed at digital marketing even though she didn’t have any experience. She didn’t see the potential in herself and passed on the invite. When the second launch came around she took a leap of faith, in herself, and joined the class.

Nearly all of us can relate to what Natasha shares about her journey. You’ll hear her joys and struggles as she finished the course and started taking on clients. It’s not always a bed of roses for us digital marketers, but if you focus on your end goal, like Natasha did, you’ll make it through the challenges and grow your confidence.

Ready to take your skillset to the online space, create packages and position yourself to be a self-employed freelancer? Sign up for the “How to Make a Living on Your Own Terms” live workshop. It’s going down the week of March 7, 2022.

Connect with Natasha:

You know what’s cool? Natasha did all of this without social and without a website. Go back and listen to episode #96 and #97 if you don’t believe it.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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Here’s the story of how Unicorn Digital Marketing Assistants came to be, what makes them different from a virtual assistant, and what tasks they get paid for … and why they’re so in-demand.

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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Time to put on your big girl pants and start understanding your contracts. Trademark and intellectual property lawyer Kelley Keller is here to sweep away your fears when it comes to legalese and using contracts in your new freelance business. She says most problems arise when there are omissions and lack of procedures for when things go sideways. Today she’ll give tips for how to get started and get over the bad stigma that legal contracts and statements of work have ingrained in us!

Her 3-M struggle bus will give you the structure you need in your self employed business.

Lucky for us, her expert legal training will all be inside the UDMA Legal Tool Kit as part of the Unicorn Digital Marketing Assistant School —opening in March! This will help when your clients need: disclosures, disclaimers, policies and terms to go along with the work you’re doing with them.

Don’t panic. We’ll make you a stand-out unicorn! You’re in good hands.

Ready to take your skillset to the online space, create packages and position yourself to be a self-employed freelancer? Sign up for the “How to Make a Living on Your Own Terms” live workshop right here. It’s going down the week of March 7, 2022.

Connect with Kelley:

• Kelleykeller.com
• VirtualIPLLC.com
• Twitter: @KelleyKeller
• LinkedIn: /in/KelleyKeller
• Facebook.com/KelleyKellerEsq
• Instagram.com/KelleyKellerEsq

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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In the online space you have to be careful about watching others and thinking that’s what you need to be doing. A digital marketing services or virtual assistant business has a very low start-up cost. But then you start hearing the stories and seeing the fancy tools, and you might start second guessing yourself. Don’t let it stop you! In reality, you don’t have to have all of these “things” to be able to start your business. I see mega VA courses selling the idea of perfect workflows, systems, project management tools, websites.

But who will hire you if you can’t do the work or know what you’re doing? It starts there.

And these three things we’re talking about today…. They can all happen later with time. Drop them. It’s not your priority.

Ready to take your skillset to the online space, create packages and position yourself to be a self-employed freelancer? The “How to Make a Living on Your Own Terms” live workshop is happening the week of March 7, 2022. Stay tuned for details!

Links Mentioned:

• Acuity
• Calendly
• Canva *my referral link

Episodes Mentioned:

• Episode #96 How to Market Yourself without Social Media

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

View Details

Social media is NOT the only way to grow your freelance digital marketing or virtual assistant business. Let’s dive into four ways to get clients coming in... no duck-lipped selfies and tiktok dances required. Episodes Mentioned:

• 7 Where do I Find Virtual Assistant Clients?

• 29 How to Get Started from Nothing in your new freelance business

• 46 Freelance Business Models

• 95 The SAHM + MOPS leader who finds herself with online work

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

View Details

“I needed something that didn’t center around my kids,” said Britteney Barber who is a mom of three, Space Force spouse, and former elementary school teacher. She loved volunteering with MOPS (Mothers of Preschoolers) so much she stayed in leadership positions for a decade.

The volunteer work made her a better mom, wife, and friend. (Moms, I know you get this) It gave her a sense of purpose and kept her brain out of mom fog. She desired to keep doing the same work but wanted to get paid for it when her kids all went to school.

That’s when Britteney found me and my digital marketing course and started her new freelance business. She was looking for a part-time job that: allowed her to be a mom first, moved with her in the military lifestyle, and gave her all the flexibility.

Her business took off, she found her golden ring client, and the virtual work that met her checklist of requirements to be her dream job.

In this episode, Britteney shares her advice for getting hired, standing out in Facebook groups, working virtually, and finding those first clients… plus what’s not-so-special about her and where she credits all of her self-employed success.

Links Britteney Mentioned:

• The Podcast Episode Britteney’s mom referred to was Tammy Cannon’s Multi-Passionate Entrepreneur Podcast. (Shout-out to Tammy!)
• My Top Ten Digital Marketing Tasks that Britteney downloaded first

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

View Details

Claudia Bretz is all too familiar with the problems of trying to find meaningful work as an over-qualified, over-educated Army spouse. She went to school for industrial engineering in her home country of Nicaragua before starting over in the U.S., got her MBA and was always starting at the bottom of the totem pole with work.

Two years ago, Claudia was caught in a transition between being unemployed, waiting out the kids last semester of school, retiring and moving (and living on a boat in the Florida Keys) when she decided to give the online work a go.

She signed up for the Unicorn Digital Marketing Assistant School, formerly known as the Digital Media VA Crash Course, and was dedicated to completing every lesson and teaching herself. And she just never went back to the office. She went from a $14/hr job to $35/hr working in half the time.

Here’s her start-up story, what she’s learned as a new digital marketing assistant, and how she started doing the work and niched down. She shares advice when working with new clients, what her Pinterest and project management work really looks like, and the evolution from assistant to strategist.

I hope you walk away inspired, informed, and motivated to start your own unicorn digital marketing business.

Connect with Claudia:

• @claudiabretz

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

View Details

Now this is how to kick off the new year!

Goal achievement coach Kristin Burke is here to help us plan a successful 2022 in our businesses and personal lives. Today she’s tearing down the steps of setting a goal into four actionable parts so that your goals are realistic, meaningful and wildly successful. We touch on so many good topics, and I love how Kristin gets vulnerable with her own overwhelm and conflict in goal setting. I also share why I have always lacked the vision in my own business and what happened the one time I actually set a business goal. (I bet you can guess!)

I know this interview and Kristin’s solid advice will help you start off the new year with confidence to go after your dreams and make your dream life a reality.

Learn how to plan, prioritize and progress towards your most meaningful goals with Kristin’s Breakout Plan. Grab it now.

Connect with Kristin:

• Website: https://kristinburke.com
• Instagram: @meetkristinburke

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

View Details

Want to start a virtual assistant business but afraid the cost will set you back?

Good news: starting a virtual assistant business doesn’t require investing a ton of cash in the very beginning. There is a super low start-up cost and barrier to entry. And you can easily make your money back if you have the marketable skills and ability to perform the client work.

I’m all about doing things as inexpensively as possible until you start to book out with clients and can make back the cost of software, etc. You can get by with the bare minimums and use free or low cost versions of online programs.

In today’s episode I’ll share what I started with and some I still use today because I don’t believe in throwing money away for unnecessary items.

So don’t let $$ hold you back from starting your new career. It’s cheaper than you think!

APPLY FOR THE DIGITAL MARKETING WORKGROUP >> https://courses.emilyreaganpr.com/vaworkgroup This is a referral community for freelance digital marketing service providers. You’ll get advanced trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. If you're already doing digital marketing implementation work for clients, and want to book out fast - apply for my VA Workgroup community. I’ve got jobs waiting for you!

Apply here >> https://courses.emilyreaganpr.com/vaworkgroup

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

View Details

I built my business on being a unicorn, a virtual assistant who can perform a variety of tasks for online business owners aka “can do'' attitude. When someone asked me to do a new - to me - task, I always said yes because I knew I could enhance my skillset and because I love to do new things. I teach my students the same philosophy. Get your foot in the door with one task and offer to help in others.

There does come a time when my students or any newer virtual assistants start to gravitate towards certain areas of interest more than others and that’s when they think about specializing in niches. They’ve tried a variety of things and now know where their passion and strengths lie.

Although it’s smart to focus on doing work you enjoy, it also makes sense to find a niche that is in demand. I’ve found there are 10 areas or niches that are consistently in demand and command higher prices.

If you’re ready to niche down, then check out my list. Some of these may surprise you!

APPLY FOR THE DIGITAL MARKETING WORKGROUP >> https://courses.emilyreaganpr.com/vaworkgroup This is a referral community for freelance digital marketing service providers. You’ll get advanced trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. If you're already doing digital marketing implementation work for clients, and want to book out fast - apply for my VA Workgroup community. I’ve got jobs waiting for you!

Apply here >> https://courses.emilyreaganpr.com/vaworkgroup

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

View Details

Wanna stand out from the crowd and attract high-paying, high-quality clients in your own freelance business? Your portfolio is key!

Aino Horsma is a design leader and mentor with a career that spans over 16 years working with some of the top creative minds in San Francisco and Finland.

After building a six-figure career in design, she’s now on a mission to share what she’s learned with aspiring designers and creative virtual assistants everywhere.

Today she is sharing 11 tips to creating and designing a high-class portfolio, get the kind of projects you want, and love your work again.

🔥 Hot tip: Do NOT make your Portfolio a PDF! Aino will explain why in this episode!

Connect with Aino :

IG: @aino.dailycreative

Facebook: @dlycreative

Brand Builders Society Facebook Group ​​

Can I refer you? Apply for the Digital Marketing Workgroup >> This is a referral community for freelance digital marketing service providers. You’ll get advanced trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. If you're already doing digital marketing implementation work for clients, and want to book out fast - apply for my Workgroup community. I’ve got jobs waiting for you!

Apply here >> https://courses.emilyreaganpr.com/vaworkgroup

Learn with me:

• The Freelance Biz Kickstarter - a self-study DIY course to starting your own freelance business as a virtual assistant, digital marketing assistant or service provider. Bring your skills, talent and job experience and I’ll help you set up your business. $297
• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to helping clients manage, engage and moderate their free andd paid groups in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

View Details

Tamara is a Marine wife, mother of three, crafter and businesswoman with a six-figure business called Southern A-Door-nments Decor

I love her story so! She started her door hanger business while her husband was on deployment in Afghanistan with paint parties and has grown to a membership model with 1,000 members.

We're going to talk about her biz journey, her team of 11 members (including a few of my own unicorns) and how she communicates with them (or how she'd rather just paint the pretty things!) and insight to the tactics that helped her get there. (AKA strategies you'll want to share with your own clients or use in your own business)

"The moment that I decided to focus on community and worry less about the competition, to put on blinders, so to speak, and only looked at the path I was going on, things changed for me."

This is going to be a fun lesson from a fellow biz owner and you're going to walk away wanting to paint too!

I've been so happy to watch her success over the years!!

APPLY FOR THE DIGITAL MARKETING WORKGROUP >>
This is a referral community for freelance digital marketing service providers. You’ll get advanced trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. If you're already doing digital marketing implementation work for clients, and want to book out fast - apply for my VA Workgroup community. I’ve got jobs waiting for you!

Apply here >> https://courses.emilyreaganpr.com/vaworkgroup

Connect with Tamera:

IG: @southern_adoornments_decor

FB: @southernadornmentsdedcor

Website: https://www.southernadoornmentsdecor.com/

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

View Details

Want to stand out and make an impression against the competition? Amisha Shrimanker from The Copy Crew is joining us to share how to get your prospects to choose YOU over the competition.

Here's what you'll learn in a nutshell:

• How to provide a strong guarantee that renders objections as useless

• The 4 types of testimonials you should use to boost your credibility

If you’d like to become your prospective client’s obvious choice then listen in today and apply what Amisha shares.

APPLY FOR THE DIGITAL MARKETING WORKGROUP >> https://courses.emilyreaganpr.com/vaworkgroup This is a referral community for freelance digital marketing service providers. You’ll get advanced trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. If you're already doing digital marketing implementation work for clients, and want to book out fast - apply for my VA Workgroup community. I’ve got jobs waiting for you!

Apply here >> https://courses.emilyreaganpr.com/vaworkgroup

Connect with Amisha:

IG:@thecopycrew

FB:@the-copy-crew

Download Amisha's Perfect Response email scripts: https://thecopycrew.com/email-scripts/

Audit Superstar Waitlist > https://thecopycrew.com/waitlist/

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

View Details

Starting out as a new freelancer, service provider, or marketing assistant can be really hard sometimes. I want you to learn from me and my mistakes in hopes you’ll avoid those same ones.

The 3 mistakes I’m sharing today with you will blow your mind! If only I knew back then, where I could be today. But hey, we learn and move forward, right?

Just remember this key point: If you’ve made any of these mistakes (some of your own), don’t hold yourself back as a result of them. Give yourself some slack! We all make mistakes. Learn from them and grow!

If you're already doing digital marketing implementation work for clients, and want to book out fast - apply for my VA Workgroup community. I’ve got jobs waiting for you! There’s also monthly advanced training, happy hours, and community support from other working service providers just like you.

Apply here >> https://courses.emilyreaganpr.com/vaworkgroup

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

View Details

Brittany Dixon, of Brittany & Co., is a Podcaster, Business Strategist, and Productivity Coach. She helps highly driven creative entrepreneurs implement self care, back end business organization/systems, and accountability into their business.

She specializes in helping her clients manage the day to day of the business by working smarter not harder with her End of Day Routine.

Business owners didn't start a business to run a business, yet operations are essential to growth. She helps to document and refine their business processes to allow the business to run more efficiently and grow!

Efficiency = Scalability!

If you’re one who could use some help getting your business processes wrangled in, then this episode is for you!

APPLY FOR THE DIGITAL MARKETING WORKGROUP >> https://courses.emilyreaganpr.com/vaworkgroup This is a referral community for freelance digital marketing service providers. You’ll get advanced trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. If you're already doing digital marketing implementation work for clients, and want to book out fast - apply for my VA Workgroup community. I’ve got jobs waiting for you!

Apply here >> https://courses.emilyreaganpr.com/vaworkgroup

Connect with Brittany:

IG:@brittanyandco.consulting

FB:@brittanyandco.consulting

LinkedIn: https://www.linkedin.com/in/brittanyjdixon/

Podcast: https://processforprofit.co/

Free FB Group: www.hustletoflow.co/community

3Ps of Productivity Checklist: www.hustletoflow.co/endofdaychecklist

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

View Details

Let's talk about NICHING DOWN with your freelance business.

Don't let this keep you STUCK. The goal is to get you operating well into your zone of genius and priming you to go to you true zone of genius~

10 Digital Marketing Tasks I started out with: https://courses.emilyreaganpr.com/10VAtasks

Books mentioned in the podcast:

The Big Leap by Gay Hendricks >> https://amzn.to/3ulLkPE

Free to Focus by Michael Hyatt >> https://amzn.to/3zQ9v9N

YouTube Video: 10 Profitable Niches >> https://www.youtube.com/watch?v=wkfz9o6nPkI

My Quiz, based on the DISC personality test: https://courses.emilyreaganpr.com/quiz

APPLY FOR THE DIGITAL MARKETING WORKGROUP >> https://courses.emilyreaganpr.com/vaworkgroup This is a referral community for freelance digital marketing service providers. You’ll get advanced trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. If you're already doing digital marketing implementation work for clients, and want to book out fast - apply for my VA Workgroup community. I’ve got jobs waiting for you!

Apply here >> https://courses.emilyreaganpr.com/vaworkgroup

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

View Details

Let’s hear it for the moms! I’m cheering you on in this episode by reminding you of what you’ve accomplished and why you can do BIG things in the digital workforce. Moms are the multi-taskers, creative thinkers, and growth mindset doers. I’d like you to hear me out and feel good about your abilities. I’ll show you how to take that into the online space as a digital marketing specialist.

Other Episodes with Teachers:

• The language arts teacher who transformed herself into a unicorn
• The teacher who manages online communities
• The teacher-librarian who busted through with blogging services
• The ESL teacher who schools brick and mortars on IG
• The English teacher who strategizes podcast promotion on a budget

Don’t forget to download my top 10 most requested digital marketing tasks. These are the in-demand services I offered early on in my free business and allowed me to book out with my dream clients. Go here >> emilyreaganpr.com/services

If you're already doing digital marketing implementation work for clients, and want to book out fast - apply for my VA Workgroup community. I’ve got jobs waiting for you! There’s also monthly advanced training, happy hours, and community support for other working service providers.

Apply here >> https://courses.emilyreaganpr.com/vaworkgroup

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

View Details

Andrea Palten has 18 years of marketing experience, She’s passionate about helping coaches, consultants, and service-based entrepreneurs (digital media VA unicorns like us) grow their businesses. Today she’ll be chatting with us live about what's involved in her work as a Facebook ads manager.

This is a magical unicorn task. Many biz owners need someone to do it for them.

Andrea tells us why she loves FB ads to grow lists, where she puts her effort in creating ads, and how she gets the biggest return out of using them for her clients.

>> Andrea will tell you she loves her VAs and uses many to run her business. The more skills you can offer, the more hirable you’ll be.

Join us to learn tips and tricks from a pro.

Connect with Andrea:

Instagram: @andrea.palten

FB: @andreapaltencoach

Website: https://www.andreapalten.com/facebookads

Podcast: https://www.andreapalten.com/podcast

3 surefire ways to get your client’s business noticed online: https://www.andreapalten.com/surefire

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School
• Apply for the Digital Marketing Workgroup

Connect with Me:

• Facebook Community: Emily's Unicorn Digital Marketing Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

Download my Top Ten Most Requested Digital Media Tasks & Services

Take the Quiz to Discover your Digital Dream Job

View Details

Andrea Palten has 18 years of marketing experience, She’s passionate about helping coaches, consultants, and service-based entrepreneurs (digital media VA unicorns like us) grow their businesses. Today she’ll be chatting with us live about what's involved in her work as a Facebook ads manager.

This is a magical unicorn task. Many biz owners need someone to do it for them.

Andrea tells us why she loves FB ads to grow lists, where she puts her effort in creating ads, and how she gets the biggest return out of using them for her clients.

>> Andrea will tell you she loves her VAs and uses many to run her business. The more skills you can offer, the more hirable you’ll be.

Join us to learn tips and tricks from a pro.

Connect with Andrea:

Instagram: @andrea.palten

FB: @andreapaltencoach

Website: https://www.andreapalten.com/facebookads

Podcast: https://www.andreapalten.com/podcast

3 surefire ways to get your client’s business noticed online: https://www.andreapalten.com/surefire

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

View Details

Believe it or not, Marketing Strategist & Copywriter Michelle Hunter started out in her career with an accounting degree and worked in the corporate world before leaving everything behind to start her copywriting agency. She is good at what she does and her confidence shows in her work.

I brought her on today to show us how to own our skills regardless of what stage we’re at in business so we confidently ask the price we are worth.

It’s all about the mindset and how you view yourself and your talent.

Michelle gives us examples of how to state our prices without being wishy washy and how to up our rates with our current clients without feeling guilty.

Do you desire a flexible work schedule? Would you like to work from home helping clients out behind-the-scenes of their business? Sign up for my new masterclass > How to Work Online Masterclass. This is a recorded webinar that will teach you the 5 insider roles online business owners are hiring RIGHT NOW.

Connect with Michelle:

Website: https://michellehuntercreative.com/

Linked In: https://www.linkedin.com/in/michelle-hunter-b360141ab/

The Digital Media VA Crash Course is now accepting new students for 2021! If you’re a go-getter and you know you want to take the fast track to working as a booked out Unicorn VA enroll in the 5-week all-comprehensive course HERE.

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

View Details

Content marketing can sometimes feel like a giant hamster wheel. Mike Moreno is going to help us be smart and efficient when posting content across various platforms through repurposing video.

Connect with Mike:

IG: https://www.instagram.com/muchmoremedia/

FB: https://www.facebook.com/muchmoremedia

Get his free 5 Day email course showing how to take one video and create 30 days of content >>>https://www.muchmore.media/ Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

View Details

Alexandria Cox is a launch strategist. She specializes in teaching by doing the work with the business owner or freelancer so they are empowered to do it on their own. She’s worked on websites, copywriting, and discovery call scripts.

In this episode, Alexandria gives us tips on how to win at discovery calls and get hired. She goes through what automations help the discovery call process, how to ensure the client shows up for the appointment, and how to gather vital information about the client before the call.

Alexandria also chats about how to confidently state your price and discover what their price point is before time is wasted.

Her advice could be the difference in getting your next gig.

Connect with Alexandria:

IG:@iamatcmedia

FB: @alexandriacoxlive

Website: https://alexandriataylorcox.com/

Uncork Your Entrepreneur Personality Quiz: https://quiz.tryinteract.com/#/60bae8e97e1a9f0017a9a061

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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Join us as we learn SEO keyword secrets for VAs from Rachel Lindteigen - founder of Etched Marketing Academy. She makes SEO easy to understand for entrepreneurs and small business owners.

Rachel chats about her messy beginning when first starting out, how she walked away from a high paying offer, and how she transitioned into a niche that she loves.

In today’s episode Rachel explains how to strategize your content for SEO from start to finish. Your goal should always be to rank on page one in a Google search because no one goes to page two. Ranking could mean the difference between adding new customers or pushing them to your higher ranked competitors.

In other words, SEO is vital to business growth and success and as a freelancer Rachels 4 SEO rules will give you the edge you need to help your clients grow their businesses.

Rachel gives us answers to important questions like:

• Which keywords should you use and will it rank for your market?
• How often do you use your keywords on your page?
• Does the search volume for a keyword really matter?

Answers you need for success so you’re not looking for leftovers on page two, three, and four.

Connect with Rachel:

IG: @etchedmarketingacademy

FB: @etchedmarketingacademy

Website: https://www.etchedmarketing.com/

Rachel’s free SEO start guide: https://www.etchedmarketing.com/landing/seo-quick-start-guide

Free SEO class where you’ll learn how to optimize your website in an easy-to-follow, step-by-step manner: https://www.etchedmarketing.com/registration-seo-class

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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Grace Fortune is an online course strategist and copywriter who has had more jobs than she can count including an unfortunate gig handling toxic chemicals.

She’s joining us to share her four essential business processes just for freelancers.

I’ll admit being organized and having processes is not my strongpoint, yet is something every freelancer should have for things like onboarding or off-boarding clients and all things going on behind the scenes.

Her passion for processes stems from seeing countless business owners and other freelancers feel overwhelmed and lost because they feel like they're reinventing the wheel every time they take on a new project and are in feast or famine most when it comes to getting a steady pipeline of clients.

While working with Sandra Booker of Any Old Task servicing clients like Chanti Zak, Grace learned all about how to get rid of overwhelm and consistently sign on work by using these vital processes.

Connect with Grace:

FB: @gracefortunecopywriter

IG: @gracefortunewrites

Website: https://www.gracefortune.com/

The Digital Media VA Crash Course is now accepting new students for 2021! If you’re a go-getter and you know you want to take the fast track to working as a booked out Unicorn VA enroll in the 5-week all-comprehensive course HERE.

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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As a multi-passionate entrepreneur, Shannon Claire is a sought-after international brand photographer for million dollar brands, mentor, and coach for women entrepreneurs who are in transition to their next level of success.

Shannon’s been in business for over 15 years and knows a thing or two about starting over and facing challenges. She’s constantly evolving and shows us how to find clarity in our business. Today we’re talking about building an aligned dream business, how to cast your vision and achieve goals. Her pivot stories and advice for new digital service-based business owners are pure GOLD.

Connect with Shannon:

IG: https://www.instagram.com/theshannonclaire/

FB: https://www.facebook.com/shannonclairepersonal

Website for photography: https://theshannonclaire.com/brand-photography

Website for coaching: https://theshannonclaire.com/

Grab her freebie - a bundle workbook + audio bundle to help get your life to the next level >> https://theshannonclaire.com/freestuff

Join her FB Group: https://www.facebook.com/groups/theshannonclaire

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: https://www.instagram.com/emilyreaganpr/
• Facebook: https://www.facebook.com/emilyreaganpr/

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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Allea Grummert is an email marketing strategist and conversion copywriter who helps online business owners connect authentically with their audience through engaging {read: effective} welcome and nurture sequences.

Email marketing is HUGE... but as Allea points out on her website "you don’t want to send emails for the sake of sending emails. You have business goals to reach and you want to move people to action — to lead them to your valuable resources and how you can help them."

As unicorn virtual assistants and digital marketing service providers, we are usually helping out clients show up in their clients’ inboxes with weekly content. It’s imperative to help them stay consistent and have their emails tailored to micro-content that helps and nurtures their audience.

In this episode Allea shares her strategies for writing effective welcome email sequences while she shares her freelance story with us. We nerd out on automations, tags and tons of content ideas for your clients.

Enjoy!

Connect with Allea:

IG: @alleagrummert

FB: @duettco

Website: https://www.duett.co/

Write your first welcome sequence: https://duett.ck.page/firstwelcome

Allea’s 7 Ways to use Tags strategically >> https://duett.ck.page/7tags

Allea’s Content Template: https://www.duett.co/email-content-template

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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This is the story of how Amanda Arthur Krill paid off $64k in credit card debt in two years (without becoming a stripper.)

Her story is very similar to mine, because I did not work as a stripper either. Amanda started working as a virtual assistant/ jack of all trades and somehow linked up with the up-and-coming Marie Forleo, who kept asking her to do more. So non-pole-dancing Amanda said YES and figured things out all things tech along the way.

Now she designs websites and landing pages for clients. And, I'm pretty sure, no stripping involved.

I just love her! And I know you will be so motivated by her story, how she paid off debt with her side hustle, figured out her thing and her passion and encourages women to LIVE.

Connect with Amanda:

FB: @JustBoldlyGo

IG: @amandakrill

Website: https://justboldlygo.com/

Her book Mom vs Debt: https://justboldlygo.com/mom-vs-debt

Podcast: https://justboldlygo.com/

The Just Go Boldly FB Group: https://www.facebook.com/groups/justboldlygo/

FIVE SIMPLE STEPS TO HELP YOU CREATE A LIFE YOU LOVE - Actionable Items Designed to Get You Excited About Your Life Again. https://justboldlygo.com/

The Digital Media VA Crash Course is now accepting new students for 2021! If you’re a go-getter and you know you want to take the fast track to working as a booked out Unicorn VA enroll in the 5-week all-comprehensive course HERE.

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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I have a heart for the creative entrepreneurs, the makers, DIYers, crafters, designers and artists who have the talent to make and create physical products.

To be successful online, these craft business owners or handmade sellers have to learn how to be good marketers. And this is where YOU come in as a freelancer! YOU CAN HELP THEM!

I've invited jewelry artist and handmade marketing expert Lucy Kelly to give us an insider's look into how we can help the makers with online marketing strategies, including:

Etsy

Shopify

Social Shopping

And more!

Lucy is the gal who taught my unicorns this week how to learn/use/build Shopify for clients as one of my VA Crash Course Bonus training.

This is the perfect social media shortcut for the VA who is helping the creative clients with Instagram & Facebook.

Connect with Lucy:

IG: @belmonili

FB: @BelMonili

Website: https://belmonili.com/

Bloom free FB group for handmade sellers: https://www.facebook.com/groups/bloomgrowyourhandmadebusiness/

The Digital Media VA Crash Course is now accepting new students for 2021! If you’re a go-getter and you know you want to take the fast track to working as a booked out Unicorn VA enroll in the 5-week all-comprehensive course HERE.

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

Download my Top Ten Most Requested Digital Media Tasks & Services

Take the Quiz to Discover your Digital Dream Job

View Details

Master coach and business strategist, former copywriter and former lawyer Linda Perry is here to talk about the limiting beliefs and mindset perils that we face when owning our own business, especially as service providers.

She goes deep into trusting our skills and following the formula we’ve created. Linda talks about ways to get beyond the head trash and fear so writing comes from a detached perspective instead of feeling personally attached and vulnerable to every word.

There is so much sage advice in this episode you may want to listen twice!

Connect with Linda:

IG: @linda.m.perry

Facebook:@mindsetforbusiness

Podcast: Mindset First

Website: https://www.lindamperry.com/

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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It's time to step it up (for clients and for yourself) so I've invited email and Instagram copywriter Brenna McGowan - master copywriter - to help us with her best copywriting tips and why email marketing is an important function of online businesses.

I can't wait to hear Brenna's getting started as a copywriter… Spoiler Alert: she started by doing social media.

You’re going to learn so much from her… how she finds clients… how to segue stories into emails and so much more!

Connect with Brenna:

• IG: https://www.instagram.com/brennamcgowanco/
• Website: https://brennamcgowan.co/
• Her FB group for copywriters: The Copy & Content Conversation https://www.facebook.com/groups/thecopyandcontentconversation
• Download her Segue: https://brennamcgowan.co/segues/

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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Busting your thumbs trying to show up on Instagram to get clients?

Or maybe you're doing the opposite, completely avoiding the platform all together and hoping it will morph into a platform that just sends qualified clients your way automatically and effortlessly.

That's not gonna happen. Ever.

You know the drill: you gotta show up to book out.

Branding Strategist Megan Otto gives us the quick-and-dirty rules when it comes to getting noticed on Instagram as a service provider

After learning Instagram Marketing from Megan, you might actually have so much fun with it you end up busting and carpal-tunneling your thumbs. But that's because you're showing up authentically and having fun ... and NOT stressing out and over thinking what to post.

Connect with Megan:

• IG: @themeganotto https://www.instagram.com/themeganotto/
• Grab her ultimate brand photoshoot checklist: https://www.canva.com/.../ism_46kimIjuWy_Sg4MFEg/view…
• Book her ½ Day Brand Magic sessions here: https://megan-otto.com/brand-magic/

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

View Details

I've invited former fashion editor and celebrity stylist @Elysha Lenkin to help us ditch the frumpy mom jeans and look our best in our next discovery call so we feel confident, land the high-end clients, and charge our top fees.

You know it's true: your clients are judging your appearance in that first 1:1 meeting. Your lighting, your confidence, your delivery and your looks... they all matter in that first impression and the rates you command.

For some of us, we haven't had to slip on a jacket in years! (Hello! We've been having babies and need outfits that let us go to the playground, sweep the floor and play trains on the floor!)

For others, you know your clothes need an update and showing up on video for the online biz owners is a bit of a different game.

We all need to bring our DOA career wardrobe back to life. And hopefully (fingers crossed) we'll be attending in-person networking events where we really need to upgrade our look.

You'll learn how to revive your closet for the zoom calls, learn how to style and work with what you've got AND learn what to wear at your next conference or photo shoot.

Connect with Elysha

Elysha’s 5 Ways to Flatter your Shape https://elyshalenkin.com/

IG: @elysha_nyc

Facebook: @eyeheartstyle

Elysha's free Closet Shopping Facebook Group >> https://www.facebook.com/groups/elyshalenkinstyle

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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Anyone here use essential oils? Krissy Chin was a registered nurse and mom of 2 who wanted a lifestyle that didn't wear her down working 7-7 shifts. She wanted to be home, have a flexible work situation and build a business that

1. gave her freedom
2. made her lots and lots of money

Using her top-notch brain, she built a $1million subscription model business for essential oil biz owners and network marketers, and she did it WITHOUT a business degree while listening to her customers' needs, repeating questions and pain points ... AND making a conscious effort to work smarter, not harder.

I admire her for knowing what she wanted and going after it. GROworkspace will hit $2 million in the next month or two with an 80% profit margin.

I can't wait for her to give you insight into how she grew her team, scaled her business and what the inside of her business looks like and how she pivoted into business coaching.

Connect with Krissy:

• Instagram: @thekrissychin https://www.instagram.com/thekrissychin/
• Website: https://www.thekrissychin.com/
• Badass is the New Black podcast: https://www.thekrissychin.com/blog
• Krissy’s Scalable Podcast System: https://www.thekrissychin.com/the-scalable-podcasting-system-sp

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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Talk about unicorns skills, Ann Marie O’Braskin offers a unique package of services when it comes to marketing strategy and analytics for online business owners.

Annie's passion lies in working with businesses and individuals to track digital marketing campaigns, interpret data, and maximize their marketing budget to be sure they are allocating money where they will see a positive return.

I can't wait for you to hear her start-up story, what made her specialize in analytics and what her biz looks like today, including VIP Days and Deep Dive Reports.

Connect with Ann Marie:

IG: @amobraskin

Website: https://amobraskin.com/

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! )
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

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Your client’s sales page is arguably one of the most important design and copy pieces when it comes to getting sales during a launch.

Melissa Burkheimer is here to break down the design of a stellar, high-converting sales page. She is a sales page designer, creative director and launch manager who has worked extensively with 7-figure entrepreneurs perfecting their sales pages for their digital offers.

Her tips on today’s episode will help you with your own website as well. But I really want to open your eyes to the niche services she’s providing and learn how she got there. Her story is inspiring for any freelancer just getting started or trying to figure out how to narrow their digital services. After learning from Melissa you are going to see so many possibilities for yourself!

Enjoy!

Connect with Melissa:

IG: @melissaburkheimer

Website: https://melissaburkheimer.com/

The Design Business Show: https://thedesignbusinessshow.com/

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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Pinterest is a powerhouse for business -- it's free AND it brings website traffic with high-quality leads who are looking for your clients' content!

Back in 2013, I didn't get Pinterest as a user. It wasn't something I wanted to play on. But I discovered the power of Pinterest Marketing when I was building and designing a media kit for Jennifer Allwood. I was setting up Google Analytics and noticed traffic coming from it. It was a fluke fest. People were finding her and sharing her content

What if we used Pinterest on purpose?

Long story short, my business exploded because I taught myself Pinterest marketing. It's been one of my most-requested tasks because biz owners need to get Pinterest off their plate.

And 8 years later, there's still soooo much work here. I think half our job leads have a Pinterest request!

I've invited Pinterest Ads Strategist and Marketing Manager Sue Crites @susan.crites to share her Pinterest Dos and Don'ts with us.

I'm so excited to pick her brain about all these crazy new Pinterest changes, best practices and all things Pinterest marketing!

Even more so, I'm thrilled to network with another Pinterest marketer and find out more about her services.

Connect with Sue:

Website: https://withsuecrites.com/

FB: https://www.facebook.com/WithSueCrites

Pinterest: https://www.pinterest.com/withsuecrites/_created/

LinkedIn: https://www.linkedin.com/in/withsuecrites

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

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Podcasts are a great way to connect with potential clients or customers. But how do you get your podcast found by them?

Kristin Espinar is joining us to teach us podcast promotion strategies.

If you have a client that has a podcast or wants to start one, pulling these strategies in your unicorn toolbox will make you look like a Rockstar!

Connect with Kristen:

Sign up for Kristin’s strategy session: https://maximizeyourpodcast.com/podcast-strategy

Sign up for Kristin’s strategy session: https://maximizeyourpodcast.com/podcast-strategy

IG: https://www.instagram.com/activateyourielts/

FB:https://www.facebook.com/groups/essentialielts/

Podcast: https://www.kristinespinar.com/podcast

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community (https://www.facebook.com/groups/digitalmediava/)
• Instagram: https://www.instagram.com/emilyreaganpr/
• Facebook: https://www.facebook.com/emilyreaganpr/

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

(http://emilyreaganpr.com/vatasks)

>>> Take the Quiz to Discover your Digital Dream Job

(https://emily-reagan.mykajabi.com/quiz)

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I've seen it happen time and time again:

1. Entrepreneur starts business journey.
2. Entrepreneur works hours and hours to build her dream. In the process, becomes sedentary, stressed out, gains weight, and completely burns our and breaks down.
3. Only after achieving success, entrepreneur embarks on health journey with mind-blowing before and afters of 50lb weight loss #Betterlatethannever

Don't let this be you. Let's skip all that. This business you're building does NOT come before your own health and sanity.

I'm bringing my mastermind facilitator, former licensed therapist and self-care guru Jen Argue help us set up a self-care plan as FREELANCERS.

Because not only are we working on our own businesses, WE ARE BUILDING OTHERS'. It's so easy to put ourselves last.

I've done it and I really don't want you to make this mistake.

Jen has actionable self-care steps to help you enjoy your business journey, not lose sight of YOU and put yourself FIRST.

Connect with Jen:

Website: https://www.jenargue.com/

IG: https://www.instagram.com/jen__argue/

FB: https://www.facebook.com/JenniferArgueMA/

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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You will stand out as unicorn VA when you can step up with the ICA research and data collection for your clients.

Denise Cornell is an Ideal Customer Expert. She helps entrepreneurs boost sales by pinpointing exactly who they are selling to and why that person is buying. She has over 25 years experience in tech startups and online marketing as an employee, consultant, co-founder, and boot-strapping solopreneur.

She’s learned that no matter the industry, the product, or the budget, the one thing critical to the bottom line is how well you know your customer

When you can help your client understand and market to their ICA better, everyone wins.

Connect with Denise:

• IG: @denise_cornell
• Website: www.denisecornell.com
• Check out Denise's freebie: 10 Crazy Simple Hints To Attract Your Ideal Customers With Ease >> www.denisecornell.com/hints
• Download Denise’s Quick Start to Guide to Customer Interviews

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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Through the last 11 years of building and running a business I’ve changed so much as a person. Sure I’ve gained confidence and skills, but I’ve also learned how to balance home and work life, strengthened my independence as a provider to my family, and found my unique place as an online professional. It’s been an eye opening experience to look back and see the 10 (some unexpected) ways I’ve changed since starting as a VA helping with one Pinterest account.

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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She has always been someone who had her hands in a bunch of different things but knew she was developing her talent for something big.

Now Melissa Caputo embraces being the jill-of-all-trades in her marketing & operations role for Think Media — a 7-figure startup with YouTube expert Sean Cannell & Heather Ana Torres-Goitia.

She put her hand up for a low-level, part time position and turned a side hustle into something bigger. She shares about the most amazing tips for getting hired and how to answer interview questions. I love her advice for reframing mistakes, owning your talent and being ok as an intrepreneur. Melissa is a true gem.

Make sure you catch the next interview LIVE over in the Facebook Community. Click here to join.

Connect with Melissa Caputo

• Instagram: @themelissacaputo
• Her Think Media Team: @seancannell

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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This is the mindset shift that will change everything for you in your freelance, digital service-providing business. I’ve seen so many newer VAs get stuck here because they aren’t stepping up in this one key way.

Make sure you’re a part of the free FB community for freelancers and catch the next interview live >>> Click here to join.

Links mentioned in the show:

• IRS Article: Understanding Employee vs Contractor Designation
• Episode 59: The mindset coach who helps you slay imposter syndrome

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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Owning a digital service provider business is NOT easy. Transitioning from working as an employee to being an entrepreneur has its own challenges. Entrepreneurship definitely has its perks, but can mess with your mindset and leave you questioning if you can even do the work! Biz Cach Jen Grosso is here to help us work through this headtrash and prepare you for your discovery calls and help you step into your new role of BUSINESS OWNER.

Make sure you’re a part of the free FB community for freelancers and catch the next interview live>>> https://www.facebook.com/groups/digitalmediava/

Connect with Jen:

IG: @jengrosso.co

FB: @jengrosso

YouTube: https://www.youtube.com/channel/UChFH5suDE0Y5bfelYo6opqQ

Jen’s Free FB Group:

https://www.facebook.com/groups/mindbodybusinessbreakthroughs

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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I like to nerd out on techie tools and new ways of doing online marketing. But when it comes to my business, it wasn't hard to come up with my can't-live-without, best tools for virtual assistants. These are five tools I use EVERY DAY in my freelance business for ME AND FOR MY CLIENT WORK.

Of course, I could go on and on with tons of other cool hacks and tricks of the trade, but these are the essential tools to know.

Whether you're starting out as a new service provider OR you've been doing the freelance thing for some time, I love to help a friend and help you look smart so you book the clients, get paid, gain freedom and change your life.

Trainings mentioned in the show:

• The Free Digital Media VA Training Series
• 10 Canva Hacks with Designer Aino Horsma

Links mentioned in the show:

• One Tab Chrome Extension
• Facebook Pixel Chrome Extension
• Last Pass
• Canva * my referral link, if you upgrade to the Canva Pro I will get a small commission

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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I am super thrilled to bring copywriter (and NSYNC SuperFan) Liz Wilcox in the house to share how to turn followers into customers!

She is the queen of email marketing and teaches something completely radical ...it's going to blow your mind.... Why you should STOP WRITING STORIES in emails ... and what to do instead.

Liz's audience building advice is perfect for the virtual assistant and freelancer who helps their clients with weekly content, building lead magnets and writing those emails!!!

Need jobs, community and more in-depth trainings to make yourself competitive? Apply to the Digital Marketing Workgroup here.

Connect with Liz:

• Instagram: @thelizwilcox
• Grab her free email swipes here >> https://lizwilcox.com/

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School
• Apply for my Digital Marketing Workgroup

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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We all have worries and doubts when it comes to venturing into the unknown and doing something new. Today’s episode will give you encouragement and peace of mind with your future of becoming a freelance business owner. I’ve asked my community to share their best tips and sage advice with you!

Need jobs, community and more in-depth trainings to make yourself competitive? Apply to the Digital Media VA Workgroup here.

Links mentioned in this episode:

• Megan’s story: The Teacher who manages online communities, episode 8
• 4 Freelance Pricing Models, episode 46
• How do you know when it’s time to quit a client?, episode 52
• 3 Digital Marketing Tasks to Take off a Business Owner’s Plate, episode 54

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

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Several months ago I had one of my all-star students (Whitney) in the group sharing her experience working as an assistant for a real estate agent. She was doing a mix of administrative duties, real estate specific tasks all while using her digital media skills. A true unicorn of talent!

Her interview had the most views. It went bananas because so many of you were interested in this line of work... and know a realtor who needs help AND Whitney told you that the jobopps were ripe for the picking.

Well I have the next step for you!

Christal Allen-Harrahill came into my world several years ago (it's going to be a fun story I tell on the show) and when I recently discovered that she teaches women how to become and find work as a Real Estate Transaction Coordinator, I immediately invited her on my show so you all could learn from her.

She'll tell you more about this lucrative field and the remote work possibilities.

I am so friggin' excited about this opportunity. And it has nothing to do with my digital marketing world or what I teach!

This could be YOUR WAY in!

Sign up for Christal’s Real Estate Transaction Coordinator Masterclass: https://christal-allen-harrahill.mykajabi.com/a/38793/4PJyLojp *This is an affiliate link, I will get a small commission if you sign up using my link.

Check out that previous episode with Whitney Farely: The milspouse who won over the realty world, episode 6

Connect with Christal:

Facebook: @VirtualRealEstateTC

Instagram: @lifecoachchristal

Website: http://www.ChristalAllen.com/

Grab her free check your business mindset to see if your under-earning>>https://christal-allen-harrahill.mykajabi.com/BusinessMindset

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School
• The Digital Marketing Workgroup

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

View Details

Where do you start? What service should you offer first? Here are my top three tasks you should take off your client’s plate first if you’re a digital marketing virtual assistant.

They’re not hard, but they easily add up to 6 hours a week if you’re offering the minimum services estimate.

Perk: starting these three tasks will help you develop a smooth workflow, learn your client’s brand voice and business AND help you decide quickly if it’s a client relationship that will last long term!

Need jobs, community and more in-depth trainings to make yourself competitive? Apply to the Digital Marketing Workgroup here.

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

View Details

Samantha Semans knew she wanted to work from home and never go back to her 9-5 and she found a way.

This coffee -loving, mom of four started out as "just a VA" and now runs her own Social Media Agency Ten 10 Social. She’s killing it!

Samantha has the first-hand experience being the unicorn VA and can tell you what worked for her and how (and why) she transitioned in Facebook Ads management.

I am so excited to chat with her and I know you will gain so much industry insight that will help you skip ahead.

Connect with Samantha:

• Facebook: @ten10social

• Instagram: @ten10social

• Website: https://www.ten10social.com/
• Her Free Daily Engagement Checklist

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School
• Apply for the Digital Marketing Workgroup

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

(https://emily-reagan.mykajabi.com/quiz)

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Today, I’m sharing open and honest advice that no one really talks about in this freelancer world: knowing when it’s time to walk away from a client. Even if you love the client, the work, the money... it can be hard to make that decision.

Here’s five questions to ask yourself so you’ll know if it’s time to quit.

I coached a fellow virtual assistant through this process of deciding to quit a client. It was really helpful to narrow down the client work, the client and team, the opportunities to focus on whether it was right for her to stay or not.

I need this advice myself over the years. These questions would have made it so clear-cut and obvious when most of my client relationships needed to end.

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School
• Apply for the Digital Marketing Workgroup

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

View Details

We all know that clients sometimes need a little more help than sending an email out every week or formatting a keyword-rich blog.

Sometimes behind the scenes of their business is a bit of a mess. It can require the brains, organizational skills and big picture vision of someone who is analytical and smart like my friend Ange Quinn.

As a certified online business manager and director of operations, Ange helps online entrepreneurs grow and scale their business by streamlining their systems and figuring out where to put their efforts.

She offers strategy sessions, biz audits and packages of ongoing services. We’ll be talking about the project manager world, the Kolbe test and how to be more than just a VA in your freelance business.

I can't wait for her to tell you more about how she got started, what she does for clients, and all the good insider stuff!

Connect with Ange:

• Facebook: @buildwithange
• Instagram: @buildwithange
• Grab her 101 Ways An Online Business Manager Can Help With Your Business >>> https://www.angequinn.com/

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School
• Apply for the Digital Marketing Workgroup

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

View Details

I’ve learned my lesson the hard way: being too accessible to clients, staying up too late to work on their business and having to do work on my vacation or holiday!

This episode is all about setting and enforcing boundaries. I want to encourage you to look out for yourself first, especially as a business owner yourself!

Links mentioned in the show:

• The Freelancer’s Contract Checklist
• The Facebook Group

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School
• Apply for the Digital Marketing Workgroup

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

View Details

I find it so inspiring to hear how other freelancers got started and found their niche. Today I’m chatting with award-winning podcaster Jen Amos about her journey in this online service world.

Jen is a military child and Gold Star daughter who never found a traditional 9-5 job attractive. She told me recently, "If it weren't for the internet I wouldn't have been able to work from home for the last decade."

Thank goodness for the Internet!

Jen started running her own social media and online business consulting agency in San Diego. It’s really fun to hear how she started, what the work really looked like because for many of my unicorn students become social media managers. She gives solid insight to the client work, social media calendars, batching and how she raised her prices.

After a coast-to-coast move, Jen pivoted to hosting and producing her own podcast. We even discuss the backside of her business including how she found her VA and why she hired her. You’re going to find her so inspiring! Enjoy.

Connect with Jen:

• Facebook:@holdingdownthefortpodcast
• Instagram: @holdingdownthefortpodcast
• Podcast: Holding Down the Fort https://www.holdingdownthefortpodcast.com/
• Twitter: @hdtfpodcast https://twitter.com/hdtfpodcast

Links Mentioned in this show:

• Canva for graphic design *my referral link https://www.canva.com/join/horseman-experience-pride
• Headliner App for audiograms

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School
• Apply for the Digital Marketing Workgroup

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

View Details

I’m seeing it every day in my inbox from biz owners … one of the most requested digital services right now is for help with podcast and media pitching.

Course creators, biz coaches, membership site owners, etc. are in desperate need of help right now to get them on podcasts, virtual summits, stages and media opportunities. It’s all about visibility and they just don’t have the time to do it. Their plain admin VA can’t help.

Enter a unicorn.

With copywriting skills, online business knowledge, and common sense you can do this.

You can totally take on this service and you don’t need a public relations degree. This episode is quick and to the point: 3 tips for involving yourself in the media pitching process to help your clients get visible… and help you command a higher fee! And totally scoop up the work.

Links Mentioned:

• Download my free podcast pitching tracker:
• My VIP Day for Pitching
• Apply for my Digital Marketing Workgroup

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School
• Apply for the Digital Marketing Workgroup

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

View Details

You're a business owner and it's time to have a plan.

A plan to keep your expenses under control.

A plan to pay those quarterly taxes without wincing.

A plan to pay yourself (so you don't end up being a slave to your biz).

And most importantly a plan to make sure your service-providing business is profitable and YOU get to benefit from those profits!!

Hello, vacation hotspots!

I've invited Ramsey Preferred Financial Coach Sarah VanHoose from @journeytoinfluence to teach use the principles of Profit First, a book by Mike Michalowicz.

Download and read Profit First now >> https://amzn.to/3awtlOl * my Amazon affiliate link

Connect with Sarah:

Facebook: @journeytoinfluence

Instagram: @journeytoinfluence

Website: http://www.myjourneytoinfluence.com/

Get Sarah’s 5 Step Plan to THRIVE with your finances https://landing.myjourneytoinfluence.com/5stepplan

The Digital Media VA Crash Course is now accepting new students for 2021! If you’re a go-getter and you know you want to take the fast track to working as a booked out Unicorn VA enroll in the 5-week all-comprehensive course HERE.

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School
• Apply for the Digital Marketing Workgroup

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

View Details

It’s not all unicorns and rainbows when you first start your freelance business. It takes time to develop your services, your clients and your pricing. It’s an ever-evolving process and is absolutely NOT a get rich quick scheme. But have faith, eventually you get there!

It helps to have end goals. Whether you want to own your own agency, have scalable digital products or be the go-to expert in your field who brings in the 5-figure (or more) contracts. But most importantly, you’ll need to start moving away from the hourly rates.

Today’s episode we’ll uncover four other freelance business pricing models so you can have a direction with your services and don’t have to be charging by the hour forever!

PS If you want to learn more about day rates, please check out Sarah Masci’s free masterclass: The Life Changing Magic of Day Rate. Sign up here. Even if you’re just starting out it, good to know where you want to take your freelancer business and ultimately get away from hourly rates.

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School
• Apply for the Digital Marketing Workgroup

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

View Details

Did you realize that many entrepreneurs hire based on personality types? Knowing yourself and your clients and how each of you operates will make a huge difference in the success of your working relationship... and sometimes whether you even get hired!

So you can see, I'm really excited about this week's guest!

Jennifer Kim is a business coach, and former dentist, who helps her clients find their path in their entrepreneurial journey. She uses the Core Values Index Assessment to help you understand and utilize YOUR strengths and how to work with clients who are other types.

Jennifer covers each of the four types in-depth and how to use this knowledge to your advantage in the workplace. She has great insight that will help you get hired and know what other business owners are looking for when they are hiring teammates. You’ll learn who’s a good fit… and who’s not … and why sometimes a client relationship just doesn’t work out!

Many of my virtual assistant, freelancer and service provider students were Merchant/Innovators! Take the test HERE and find out what you are.

https://balancedpathcoaching.com/assessment/

Connect with Jennifer Kim:

• Instagram: Balancedpathcoach
• Facebook: balancedpathcoaching.com
• LinkedIn: Balanced Path Coaching

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours
• The Unicorn Digital Marketing Assistant School
• Apply for the Digital Marketing Workgroup

Connect with Me:

• The Digital Media VA Lab - a free FB community
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

>>> Download my Top Ten Most Requested Digital Media Tasks & Services

>>> Take the Quiz to Discover your Digital Dream Job

View Details

It’s not rocket science, but these three instagram tasks are so helpful to online business owners. If you can master them, learn the lingo, and love the platform, you’ll be able to scoop up the remote work and help entrepreneurs grow their brand and their business using Instagram marketing.

Here are the schedulers I mentioned in the show: