Brand Story Inc: Recent Episodes
TeamWorks Media
Brand Story Inc. is a TeamWorks Media Podcast. Every week, Jay Sharman sits down with smart folks to talk about the innovative ways they are creating content to connect with their audiences. He likes to say “every company is a media company,” and this conversation hopefully helps you understand why.
Evolve Global Marketing CEO Kimjera Whittington joins us to discuss how great storytelling can elevate your brand.
We're over the moon to announce the launch of Coaches+ Media, and we're joined by NABC president Craig Robinson for a kickoff discussion.
Former NFL star and co-founder of Will Ventures Isaiah Kacyvenski stops by to chat about investing in top notch sports content.
Sports and data go hand in hand, which is why we're so excited to share our conversation with an expert in both, Mike McComiskey.
With a foundation in Australia's mature sports gambling market, BOC Agency founder Zac Reynolds walks us through what he sees on the horizon for the burgeoning US scene.
We're diving deep into the exploding world of sports gambling, where it is today and where it's going, with PointsBet's Teresa Fiore.
AAC Senior Associate Commissioner Tom Odjakjian joins us to discuss the whirlwind of issues and opportunities surrounding college sports.
A pioneering figure in sports media, former ESPN VP Carol Stiff joins us to discuss the future of women's sports programming.
We're joined by Randy Frisch, Co-Founder of Uberflip, a platform that empowers marketers to create content experiences at every stage of the buyer’s journey.
Our old friend Brian Morrissey, founder of The Rebooting, stops by to help us round out the year with a little media company creation 101.
B2B content titan Sean Griffey joins us (again!) to discuss Industry Dive and their approach to niche in the B2B media space.
Dow Jone's CCO Kristin Heitmann joins us to discuss how more and more content helps shape the buyer's journey in the B2B space.
Jay Sharman is back on the other side of the desk to analyze content innovations that are blowing our minds, share what's been cooking in our content kitchen, and take a look ahead to the future of BSI.
What are brands and marketers still not getting about the overlooked Latinx audience? PHD Managing Director Michael Roca helps us understand.
The Tilt founder Joe Pulizzi joins us to share how his company is using custom cryptocurrency to build loyal, engaged content communities.
Director of Large Customer Sales at Reddit, Adam Carl pulls back the curtain on the engine that drives so many devoted communities.
TeamWorks Media CEO Jay Sharman takes the guests chair to share with us the highlights, wows, and biggest takeaways from Content Marketing World 2021.
MediaCom managing partner Ronald Mendez shares the top 3 myths about LatinX audiences every brand needs to know.
What mistakes are brands making when they try to engage with LatinX markets? Agency head Ingrid Otero-Smart offers her insights.
The head of Fox Deportes joins us to discuss the overlooked LatinX audience and the mistakes brands keep making.
Why are brands still overlooking 20% of Americans? Stephen Paez joins us to discuss the specifics of the LatinX audience and what they want from brands.
How does an iconic brand launch an engaging, optimistic content community? VP Jill Lesser gives us a peek behind the curtain.
Reporter Kaya Yurieff joins us to discuss the surprising things brands still don't understand about the ever-changing creator economy.
Nativo CRO Sarah Dale helps us understand how sponsored content via ad tech fits into the pie chart of marketing tactics.
Spin Sucks founder Gini Dietrich offers up her no nonsense approach to effective and resonant PR.
With work ranging from Microsoft to T-Mobile, CMD Agency founder & president Darren Rankin reveals the secrets to brand story campaigns that resonate.
Hilton's Global Director of Editorial pulls back the curtain on the content studio he built and how they deliver to a multitude of audiences.
Author and co-founder of Conspiracy of Love consultancy Afdhel Aziz joins us to to explore the intersection of purpose and content.
Exactly Agency founder Svetlana Legetic shines light on the intersection of compelling content and conversation-starting events.
Beyond brick-and-mortar, we're exploring the intersection of technology and storytelling as interactive content enters a new age.
MLB Network Sr. Director Kristen Wendland pulls back the curtain on one of the hottest content studios in professional sports.
Helming a best-in-class brand content studio isn't easy, but IBM Originals' CCO George Hammer fills us in on their organizational structure and focusing on what matters.
How can sports data help shape storytelling? ShotTracker co-founder Davyeon Ross connects the dots on a new Brand Story, Inc.
An academic and a practitioner, Dr. Marcus Collins explains how "culturally contagious ideas" can inspire action.
Ahead of Content Marketing World 2021, we're talking to the "Godfather of Content Marketing" Joe Pulizzi about making content work for your business.
People are bombarded by headlines near constantly; an enticing, engaging one helps your content stand out in the static.
For those marketers facing content block, author Melanie Deziel has a "Framework" to kickstart creativity and get ideas flowing.
The Content Marketing Institute's Stephanie Stahl gives us a peek behind the curtain at Content Marketing World 2021.
What do your potential customers search for on your site? Josh Grau breaks down the data and insights to be gleaned from onsite search.
Kim Kopetz helps us break down how B2B brand experiences are adapting to online... and how in-person events may come back.
We're giving brands and marketers a peek behind the Twitter curtain along with tips for how to make the most of this important platform.
How has the events industry weathered a pandemic that keeps us apart, and how are virtual events filling the gap to grow thought leadership?
Jennifer Mercedes & Julie Alexandria, La Vida Baseball hosts and producers, discuss creating content that resonates with players and fans.
J.D. Power CEO Dave Habiger joins us to discuss marketing analytics, content creation and building customer value through data.
B6A Founder & CEO Adam Grossman offers up a mini master class on NFTs, blockchain and how they relate to the future of content creation.
Chief Marketing Officer at online sports books PointsBet USA, Rick Martira talks about the intersection of online betting and content.
Penske Media VP Jacie Brandes illuminates the tangible value of good in media publishing as well as how the industry has reacted to the pandemic.
Journalist Darren Rovell, of The Action Network, joins us to discuss the explosive intersection of content creation and sports betting.
For Soccer Ventures' CBO Marc Horine explains how a media company mindset is helping his company drive engagement with the sport's fervent fans.
Fifth Generation Sports Founder & CEO Chris Russo gives us the lowdown on how SPACs impact sports media and content creation.
What's around the bend for content marketers? We're peering into the future and forecasting emerging trends with futurist David Houle.
Elegant and user-friendly, Vassilena Valchanova Content Marketing Blueprint helps you identify and align your messaging and your business goals.
We're looking into the content crystal ball on everything from sports media to social media with Evolution Media Capital principal Tavish Zausner-Mannes.
Our own director of marketing gets down and dirty on how and why content can help any organization boost business and thrive.
What's now and what's next in ad technology? We're joined by The Wall Street Journal | Barron's Group VP David Minkin to find out.
Content creators and studio chiefs constantly iterate the ROI of what they do. WSJ's Josh Stinchcomb offers revenue persepctives on what matters most.
What does the future hold for content studios? Four great guest help us forecast the the trends laying just over the horizon.
Why does it pay to think like a media company? Five guests offer their insights on the importance of concentrating on quality content.
Some of the sharpest minds in the field help us understand the the ever-changing business of sports content on the Best of Brand Story, Inc.
Facebook Sports Strategic Partner Manager Juan De Jesus walks us through what's crucial on their platform.
How does a Fortune 500 company handle content? Capital One's Lindsay Hansen joins us to discuss form as it relates to market function.
Insights abound as Knotch SVP Andrew Bolton takes us behind-the-scenes of their innovating content marketing hub, Pros & Content.
Content is king, but without data-driven measurement to ensure its effectiveness its lost in the woods. We're revisiting some of our favorite episodes that home in on the all-important topic of measurement to show you why and how to get a grip on the impact - or lack thereof - your content is having in the world.
On this week's Brand Story, Inc., Chicago Cubs Executive Producer Matt Romito walks us through how a world-renowned sports brand leverages content production.
Magnet Media founder and CEO Megan Cunningham takes us inside their annual State of the Story event, highlighting key takeaways and emerging trends for content studios, brand storytellers, and media decision makers.
CNBC sports business reporter Jabari Young joins us to discuss a range of content-related trends, from increased investment to celebrity athletes as brands.
Leo McCafferty, the vice president of content & production for the NHL's Pittsburgh Penguins, pulls the curtain back on a sports property that embodies a media mindset. The Penguins social media following exceeds 5.5 million fans, they have media network relationships, dozens of sponsorship partners, and an arena that, when fans are allowed back in, serves as an immersive brand experience.
It's all things video, as Vimeo Head of Content & Brand Courtney Horwitz explains the platform and the changing landscape for content studio execs.
On this week's Brand Story, Inc., we're digging deep with Bitfire Networks VP Ben Grafchik to find out how TV production is pivoting in the pandemic.
A guest with three patented data science innovations to his name? Yes, please. On this week's Brand Story, Inc., we're going down the analytics rabbit hole with with a proven leader in the field.
Are podcasts the wave of the future or a blast from the past? Does it matter? They're where audiences are at, which is why we're speaking with Blue Wire Podcasts' Kevin Jones on this week's Brand Story, Inc.
Content is shaped by great ideas; great ideas are informed by strategy founded in thorough research. On this week's Brand Story, Inc., we're joined by Bill Hague of Magid Associates, THE leader in media research and strategy consulting, to discuss content measurement, TV's not-so-distant future, and what opportunities lie on the horizon.
We've got a home run for you on today's Brand Story, Inc. We're joined by La Vida Baseball's Jennifer Mercedes and Jesse Menendez to discuss blazing a new trail at the intersection of LatinX culture and the culture of baseball.
On this week's Brand Story, Inc., media reporter Sara Fischer serves up the news content studio executives can use, with insights on the changing industry landscapes and trends she sees on the horizon.
How much do you know about the burgeoning world of esports? Did you know that gambling is set to explode on the scene? Aubrey Levy, VP of Content and Marketing at theScore joins us to discuss the intersection of esports, content marketing, and one massive market.
On this week's Brand Story, Inc., we're joined by Paul Tsigrikes, Head of Marketing and General Manager of The Trust at The Wall Street Journal & Barron's Group. It's a content studio... within one of the world's most respected news organizations. How does that work? Paul explains, also offering his tips on harnessing the power of data to make decisions and how brand perspective is shifting at the dawn of a new decade.
On this week's Brand Story Inc., we're joined by Industry Dive CEO Sean Griffey. He offers realistic insights into identifying underserved audiences, creating quality, targeted content, and how to seamlessly integrate a new content studio into a thriving model.
On this week's Brand Story, Inc., the inimitable Mike Rucker, VP of NBC News' award-winning Brand Studio joins us. His is a masterclass on generating quality content amidst our current chaos. With insights on how to coach brands, content aesthetics vs. value, and how to customize for platforms, this is a can't-miss episode.
On this week's Brand Story, Inc., we're joined by Rich Greenfield of Lightshed Partners, who offers an industry veteran's take on connected TV and the current cold war being waged for your attention in a saturated media marketplace.
On this week's Brand Story, Inc., we're joined by Ben Young, CEO of Nudge, an exciting dashboard that is helping brands such as Microsoft, Accenture, and Oppenheimer accurately and easily measure the ROI of their content marketing. Ben offers insights into the recent explosion of content marketing, media curation, and how the content studio model can weather a pandemic.
On this week's Brand Story, Inc., Jay sits down with Jordan Hyman whose knowledge of content marketing is boundless. He illuminates what works in brand content studios, what doesn't, and why paying attention to scale can save the day.
This week on Brand Story, Inc. we're joined by one of the most trusted names in media and marketing. Editor-for-hire and industry insider Josh Sternberg pulls no punches as he discusses the surprising amount of failure found in the publisher content studios realm and how smart operators can avoid common pitfalls.
Today we're joined by Rich Routman, President & Chief Revenue Officer of Minute Media, a rapidly-growing sports media platform connecting content studios with fans in fascinating ways. Routman offers insights on branded content, both today and tomorrow, and how Minute Media's adaptable strategies have helped them evolve in the COVID-19 media landscape.
Today on Brand Story, Inc. we welcome Rob Villanueva, Athlete Influencer Lead at The Player's Tribune. Rob joins us to discuss the ways in which sports celebrities can leverage their fame, audience and overall reach to impact real change.
Ben DeJesus of NGL Collective talks brand content studios and current state of brands' perspectives on the LatinX audience.
Brian Morrissey joins us to discuss the evolution of Digiday, their brand content studio, and the state of digital media amidst global upheaval.
Dusty DiMercurio and Stephanie Losee of Autodesk share their insights on content marketing, brand building, and story sourcing.
Kristi Ross, Co-CEO and President of tastytrade, shares the origin story of her company, the importance of staffing, and advice for marketing executives.
Rachel Jacobson, President of the Drone Racing League, talks inheriting a brand amidst COVID-19 and repositioning drone racing in the sports world.
Andy Crestodina of Orbit Media share insights on his book "Content Chemistry", and discusses content strategy, tactics, and all things marketing.
Deepen Parikh and Jeff Volk delve into the current changes in content creation and sports investment, and the future of the gaming and sports industries.
Morgan Dewan of Turner Sports shares insights on the building of a content studio, the impact of COVID-19 on media innovation, and key business lessons.
Elizabeth Merritt discusses innovation in the museum business model and shares how utilizing marketing tactics from other industries can prove beneficial.
John WallStreet of Sports Illustrated shares his journey of building his own brand from scratch as well as tips and insights for email content products.
Hot Mic Founder and CEO Sean Longworth talks about the current disruption in sports content and how Hot Mic helps re-aired content feel new.
eSports broadcaster, Jeff Eisenband, gives us the 101 on what brands need to know before getting into eSports and Gaming sponsorships.
Facebook's Kevin Cote (Director, Sports Partnerships) talks to us about why he tells teams that "they're effectively a digital media company that happens to play football."
Andrew Davis talks to us about the loyalty loop, the best way to build a loyal audience and why he's shocked more brands don't act like media companies.
TK Gore of Comscore tells us what we need to know about addressable ads and the separation of linear TV and digital at the agency level.
Strategic communications expert Joe Favorito talks to host Jay Sharman about disruptive sports marketing and the brands doing it right.
MSU's Heather Swain discusses how to effectively source, create and repurpose content at any size institution and how to staff an efficient content team.
Northwestern Athletics' Paul Kennedy shows us how their in-house content studio services a master brand, 19 sub-brands and a 500 person influencer network.
Simon Owens talks to us about the business of content including what the ideal branded podcast looks like and which brands are doing it well.
In this episode of Brand Story Inc. Jay Sharman sits down to talk to Origin Investments Principal and Co-Founder Michael Episcope about his investment strategy in content marketing and the ROI of his content studio.
In the premiere episode of Brand Story Inc. Jay Sharman sits down to talk to Brand Storyteller David Beebe about what’s happening at the intersection of Hollywood storytelling and brand marketing.