The Shootsta Podcast: Recent Episodes
Shootsta
Digital transformation, a 21st century buzzword and a real challenge for businesses today to future proof their existence. Digitising your business from analogue to digital whether it’s data, business processes, training and learning, customer experiences or communication, transformation doesn’t happen overnight. But then the global COVID-19 pandemic came knocking and digital transformation became a necessary survival strategy for many businesses. Like with any other crisis that requires change, strong leadership is key. Who are these mystical superpowers and how do they pull it off?
In this podcast, Mike Pritchett, Founder and CEO of Shootsta, chats with true 'Digital Transformers' from various industries from all over the globe. He deep dives into what Digital Transformation actually means to them, their department, their businesses and their sector. What challenges they faced and how they went about conquering them. Expect some honest conversations, innovative thought leader insights and some really good business advice. (And perhaps a silly question or two about what they would want to transform into.)
How do you market to your consumer when the product you're selling, no longer exists? This is the challenge facing marketing departments across the tourism industry.On this episode of the podcast, Founder and CEO of Shootsta, Mike Pritchett speaks with Nicki Kenyon about digital transformation within marketing. Nicki is the former General Manager, Marketing at Visit Victoria and an expert in change management and digital adoption. Nicki and Mike dive into tactics & strategy for driving change across a business and how video has redefined digital marketing.SHOW NOTES* [1:15] As someone who’s worked across the globe, what does digital transformation mean to Nicki? * [2:47] Nicki explores the importance of visionary leadership in executing a digital transformation. * [4:10] Nicki’s advice to create and bring along early adopters. * [5:50] Why is it important to create a safe environment for people to test & learn? * [6:54] What is Nicki enjoying about the current challenge posed by marketing in the time of COVID-19. * [8:20] The importance of companies that are thinking about what people really need vs. commercial upside are those that will succeed. * [9:23] What did Nicki have to ‘unlearn’ when she began work at Facebook? * [11:30] Nicki explores the effect of COVID-19 on the Tourism market & her approach to the issue. * [14:45] How has the adoption of video been a game-changer in Nicki’s career? * [15:45] How does Nicki see the future of content evolving post COVID-19? * [17:00] What advice would Nicki give to her younger self. * [18:12] What would Nicki like to transform into?
Digital learning is on the rise but can we really transform the value of face-to-face learning into a digital experience?On this episode of the podcast, Founder and CEO of Shootsta, Mike Pritchett speaks with Chris Wyatt about the future of education. Chris is Vice President, Global Education for Jo Malone London and Darphin at The Estée Lauder Companies Inc. Mike and Chris also dive into blended learning, scaling & expanding your reach as an educator, how to create amazing content and metrics for measuring success.SHOW NOTES* [1:51] As an L&D professional, what does digital transformation mean to Chris? * [3:30] Chris breaks down the 70-20-10 in relation to learning. * [6:00] Chris breaks down L&D content strategy. * [7:23] Chris gives his tips on building and L&D content platform. * [9:00] Chris explores the benefit of working with Shootsta as a partner in content creation. * [10:45] Chris gives his tips on how to create great L&D video content. * [13:01] What metrics does Chris think you should be looking out for to track digital transformation in the L&D space? * [15:21] What advice would Chris give to aspire L&D professionals? * [17:28] Why does Chris want to transform into a piece of music?
What are the guiding principles that will lead marketers and their business to success?On this episode of the podcast, Founder and CEO of Shootsta, Mike Pritchett speaks with Alexandra Sloane about digital transformation in marketing. Alexandra is Director of Marketing at Facebook Australia & New Zealand and an expert in digital marketing. Mike & Alexandra also dive deep into the surprising consumer trends Facebook has seen during the shutdown, delivering value for customers and building brand through positive customer experience!SHOW NOTES* [1:11] Why democratisation effect of digital technologies is exciting. * [2:18] What does a stage production company have to do with digital transformation? * [4:55] What metrics should people be using to measure the success on the track of digital transformation? * [6:00] Alexandra and Mike explore the importance of building a brand through customer experience and companies that get this right. * [8:40] What parts of the lockdown experience does Alexandra think will remain? * [9:20] How has Facebook made a shift in response to COVID-19 on a product level? * [10:38] What user trends has Alexandra seen across Facebook’s platforms during the lockdown? * [12:50] What advice would Alexandra give to her 20-year-old self? * [14:26] What would Alexandra transform into?
How do you inspire change and embrace new ways of working across a business?In this episode of the podcast, Founder and CEO of Shootsta, Mike Pritchett speaks with Harvey Neve about the interplay of people, place & technology in creating digital transformation. Harvey is Head of Digital Products and Transformation at Public Health England. He is a specialist in leadership and business change having held transformational leadership roles in both the private and public sector. The two dive into Harvey’s notion of ‘crossing the digital rubicon’ and explore what other forces are changing the nature of work as we know it.SHOW NOTES* [1:48] How is having a digital transformation strategy like having an electricity strategy? * [5:15] How can an understanding of people, place and technology drive change across an organisation? * [6:34] Where do you start a digital transformation to have people adopt new ways of working? * [9:47] Harvey explains his notion of ‘crossing the digital rubicon’ and what this means for leaders and their teams. * [12:51] What are the non-technological forces at play that will influence the future of work? * [15:18] Harvey explains his role at Public Health England and how digital transformation is helping to save and improve lives. * [18:20] Why would Harvey like to transform into a photon?
Digital transformation is inevitable and affects businesses of all shape and sizes, but one thing remains constant - people.On this episode of the podcast, Founder and CEO of Shootsta, Mike Pritchett speaks with Marcella Davis about the role of digital in the Human Capital space. Marcella is Founder and Director at Real People Equity and expert in business strategy & organisational design. Mike and Marcella dive deep into hot to get early adoption of new tech, how to support effective communication across an organisation and how to avoid burnout as we all adapt to working from home.SHOW NOTES [1:37] What makes Marcella passionate about Human Capital and business transformation? * [2:37] Where does the digital element come into play with Human Capital transformation? * [4:56] Marcella’s tips for tech adoption throughout an organisation. * [6:50] Marcella explores the danger of tech burnout.* * [7:32] Businesses should expect a commercial return on investment from HR. * [8:52] Marcella’s advice for clear communication across an organisation. * [13:32] Constant digital connection can be stressful and lead to burnout - how can we avoid this? * [15:36] What will be different once we all go back into the office? * [17:22] What would Marcella transform into?