The Midlife Solopreneur Daily Debrief: Recent Episodes
Steve, Jennie & Jake Eriksen
The Midlife Solopreneur Podcast explores motivation, marketing, sales, and much more, aimed at 45+ running their own business. Our motto is "you might be a solopreneur, but you are not on your own."
Visit my website at https://midlifesolopreneur.com/
Steve talks about the need for a short hiatus, for 1 week.
Connect with Steve at https://midlifesolopreneur.com/connect/
Connect with Jake at https://flowcampaigns.com/
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Today, Steve talks briefly about doing testimonials for others and also recommending you have others do testimonials for you.
Connect with Steve at https://midlifesolopreneur.com/connect/
Connect with Jake at https://flowcampaigns.com/
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Steve talks about the top 5 mistakes he sees solopreneur make, and how to fix them.
Connect with Steve at https://midlifesolopreneur.com/connect/
Connect with Jake at https://flowcampaigns.com/
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Steve talks about revising his Morning Formula.
Connect with Steve at https://midlifesolopreneur.com/connect/
Connect with Jake at https://flowcampaigns.com/
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Steve and Jake discusses a coaching session they had today with a coach, and some of the value they got from the session; that value is far higher than the cost of the program Steve joined.
Connect with Steve at https://midlifesolopreneur.com/connect/
Connect with Jake at https://flowcampaigns.com/
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Steve is doing a quick review of one of his favourite books, Influence: The Psychology of Persuasion by Robert Cialdini. Find out what the 6 principles of influence are.
Connect with Steve at https://midlifesolopreneur.com/connect/
Connect with Jake at https://flowcampaigns.com/
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Find us on YouTube: https://midlifesolopreneur.com/go/youtube/
Steve and Jake discuss the value of preparing your own story, and having it "ready to go" when you are asked to submit a bio. Make sure you have it in different lengths as you may have different word limits.
Connect with Steve at https://midlifesolopreneur.com/connect/
Connect with Jake at https://flowcampaigns.com/
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In this episode, Steve's discussing that you need to take time to work ON your business, even if you have urgent and important client work. Plan activities and schedule planning time every week to ensure you continue to do lead and client generating activities.
Connect with Steve at https://midlifesolopreneur.com/connect/
Connect with Jake at https://flowcampaigns.com/
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In this episode, Steve's on his own and is discussing part of his personal development journey and his quest for self-improvement by stretching his comfort zone.
Connect with Steve at https://midlifesolopreneur.com/connect/
Connect with Jake at https://flowcampaigns.com/
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Steve and Jake talks about when to go the extra mile!
Connect with Steve at https://midlifesolopreneur.com/connect/
Connect with Jake at https://flowcampaigns.com/
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Steve and Jake discuss how you can use Other People's Content as part of your course or content, and also how you can offer your content for others to use.
Connect with Steve at https://midlifesolopreneur.com/connect/
Connect with Jake at https://flowcampaigns.com/
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Find us on YouTube: https://midlifesolopreneur.com/go/youtube/
Steve and Jake discuss how you can use PLR - Private Label Rights - content in your business. But BEWARE! It might not serve you well unless you take some precautions.
Connect with Steve at https://midlifesolopreneur.com/connect/
Connect with Jake at https://flowcampaigns.com/
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Find us on YouTube: https://midlifesolopreneur.com/go/youtube/
Steve and Jake discuss the importance of showing up, and keeping to your commitments. It can have a SERIOUS impact on your financial situation if you do.
Connect with Steve at https://midlifesolopreneur.com/connect/
Connect with Jake at https://flowcampaigns.com/
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Steve and Jake discuss overwhelm - this time from the perspective of being a solopreneur. Are you overwhelmed by everything you need to do?
Jake and Steve recommend Clickup
Connect with Steve at https://midlifesolopreneur.com/connect/
Connect with Jake at https://flowcampaigns.com/
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Even though you're a solopreneur, you're not alone. There are many people who can help you, from coaches and consultants, to other service providers and virtual assistants.
Connect with us at https://midlifesolopreneur.com/connect/ and https://flowcampaigns.com/
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Are you overwhelming your audience? We might be...
Connect with us at https://midlifesolopreneur.com/connect/ and https://flowcampaigns.com/
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First - it's episode 67, not 68! I got the numbering from in episode 65 and kept going up from there! :(
In this episode, Steve and Jake discuss being a coach at an event, and why it's different from the traditional salesperson role.
Connect with us at https://midlifesolopreneur.com/connect/ and https://flowcampaigns.com/
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Steve and Jake discusses the importance of accountability and mentions a couple of ways to introduce accountability into your own life, including a platform that helps you stick to your goals: https://www.stickk.com/
Connect with us at https://midlifesolopreneur.com/connect/ and https://flowcampaigns.com/
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Steve and Jake discuss an easy way to create a Lead Magnet, and also talk about why it's important to have lead magnets for your business.
Take a look at this free solution that is "Canva for Lead Magnets": https://flowcampaigns.com/beacon
Connect with us at https://midlifesolopreneur.com/connect/ and https://flowcampaigns.com/
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Steve and Jake discuss the importance of working ON your business in addition to working IN your business.
Connect with us at https://midlifesolopreneur.com/connect/ and https://flowcampaigns.com/
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In this episode, Steve and Jake talks about Steve's "first" email and some thoughts around emailing your list.
Connect with us at https://midlifesolopreneur.com/connect/ and https://flowcampaigns.com/
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Today I discuss the importance of investing in yourself and your business. Having just invested a 5-figure sum myself in a program today, I talk about how to think about whether such an investment makes sense to you.
If you'd like to discuss whether you should invest in a high-end program, feel free to connect to discuss whether it's right for you. https://midlifesolopreneur.com/go/strategy-session
Connect with me at https://midlifesolopreneur.com/connect/
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In this episode, Steve and Jake discuss the importance of being aware of new systems and platforms that are hitting the market. Check out https://flowcampaigns.com/bcast and https://flowcampaigns.com/influencersoft to see what Steve and Jake have discovered recently
Connect with us at https://midlifesolopreneur.com/connect/ and https://flowcampaigns.com/
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Episode 60! Steve and Jake talk about some of the learnings and thoughts having now done 60 daily podcast episodes. Would they change anything? What does the future hold?
Connect with us at https://midlifesolopreneur.com/connect/ and https://flowcampaigns.com/
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Steve and Jake discuss the importance of following systems and process when you are doing courses, getting coaching etc.
Connect with us at https://midlifesolopreneur.com/connect/ and https://flowcampaigns.com/
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Steve and Jake discuss when to start systematizing your business, and some thoughts of what to systematize, and some tips about what role automation and tech plays in this.
Connect with us at https://midlifesolopreneur.com/connect/ and https://flowcampaigns.com/
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In this episode, Steve and Jake discusses that sometimes, you simply have to fire a client. They share some tips for under what circumstances it might be a good idea to do so.
Connect with us at https://midlifesolopreneur.com/connect/ and https://flowcampaigns.com/
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In this episode, Steve and Jake discuss Steve’s appearance on “Shark Attack” at a Joint Venture event. They also share why it’s crucial to track data from your lead generation and sales efforts.
Connect with us at https://midlifesolopreneur.com/connect/ and https://flowcampaigns.com/
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In this episode, Steve and Jake discuss a refreshed FlowCampaigns website, along with Steve’s experience at a Joint Venture event.
Connect with us at https://midlifesolopreneur.com/connect/ and https://flowcampaigns.com/
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In this episode, Steve takes the night off while Jennie and Jake discuss being clear on your messaging while networking
Connect with us at https://theniftynetworker.com/ and https://flowcampaigns.com/
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In this episode, Steve and Jake discuss the Q&A session from this week’s Client Attraction Method lesson. They discuss the importance of not asking your potential audience leading questions when doing market research.
Connect with us at https://midlifesolopreneur.com/connect/ and https://flowcampaigns.com/
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Steve is talking about a great opportunity for this week, and how he is starting to prepare for it.
Connect with us at https://midlifesolopreneur.com/connect/ and https://flowcampaigns.com/
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Steve & Jake discuss Steve's delivery of the course today. Steve focused on uplevels of the course, but didn't practice delivery enough. They discuss how to handle this for next week.
Connect with us at https://midlifesolopreneur.com/connect/ and https://flowcampaigns.com/
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Steve & Jake discuss Steve's course starting tomorrow, and talk about how to make it better and other uplevels.
Connect with us at https://midlifesolopreneur.com/connect/ and https://flowcampaigns.com/
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Steve & Jennie discuss how important it is to add value to your services. Bonuses and making sure your prospects understand the value you deliver is key, as the reason people buy or don't buy is not normally based on the price, but based on the VALUE you provide.
Connect with us at https://midlifesolopreneur.com/connect/ and https://theniftynetworker.com/
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Steve & Jake discuss profit leaks - money you leave on the table in your business. You can fix some of these quite quickly, simply by adding a couple of steps to your website.
Connect with us at https://midlifesolopreneur.com/connect/ and https://theniftynetworker.com/
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Steve & Jake discuss the importance of getting and listening to advice from others, and also a note on how VAs can take some of the burden off your shoulders.
Connect with us at https://midlifesolopreneur.com/connect/ and https://theniftynetworker.com/
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Find us on YouTube: https://midlifesolopreneur.com/go/youtube/
Steve & Jennie discuss messaging - how a clear and concise message will help you get your idea, or elevator pitch across to your audience. Key takeaway - don't rush it!
Connect with us at https://midlifesolopreneur.com/connect/ and https://theniftynetworker.com/
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Steve & Jake discuss how you MUST keep ownership of your important assets such as your website and domain. If you don't have ownership, what will happen to your business if you asset is stolen or disappears?
Connect with us at https://midlifesolopreneur.com/connect/ and https://flowcampaigns.com/
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Steve & Jake discuss how being very clear and succinct in instructions and communication can save you both time and money, by avoiding confusion and misinterpretation.
Connect with us at https://midlifesolopreneur.com/connect/ and https://flowcampaigns.com/
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Steve & Jake discuss their commitment to client work, and the potential for two-way affiliate deals coming up. Steve also discusses "Collaborate" - an event for finding JV partners. It's a 3-day networking event where you mix with like-minded people who are all looking for affiliate partners.
If you sign up for Collaborate using my link, I'll share my top JV networking tips with you, and you'll get a 30-minute private coaching session to help you hone your message. Click on https://midlifesolopreneur.com/go/collaborate/ to get your ticket now.
Connect with us at https://midlifesolopreneur.com/connect/ and https://flowcampaigns.com/
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In this episode, Steve and Jake discuss business planning, and why it's so important to do it looking at the next few months ahead.
Connect with us at https://midlifesolopreneur.com/connect/ and https://flowcampaigns.com/
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In this episode Steve and Jake talk about the importance of taking a break, and getting your outsourcing right so you CAN take a break - as Steve took today off. But still did the podcast, of course!
Connect with us at https://midlifesolopreneur.com/connect/ and https://flowcampaigns.com/
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Steve and Jake discuss outsourcing and using Virtual Assistants so you can outsource effectively using SOPs - Standard Operating Procedures. We also discuss commitments briefly as we were late uploading yesterday's episode (which was recorded within our commitment frame).
Connect with us at https://midlifesolopreneur.com/connect/ and https://flowcampaigns.com/
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In this episode Steve and Jake give an update on day 4 of the summit, and about stepping out of your comfort zone. Steve had to deal with one of his fears during the summit, and we share hat it was and how it went.
Connect with us at https://midlifesolopreneur.com/connect/ and https://flowcampaigns.com/
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In this episode Steve and Jake give an update on day 3 of the summit, and why it can be useful to track detailed data in your business.
Connect with us at https://midlifesolopreneur.com/connect/ and https://flowcampaigns.com/
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Steve & Jake discuss the day, including that this was Steve's first public offer for his course.
They give a brief description of what's involved when you're a "Trusted Advisor" and the GIVE framework - Generous, Invested, Value, Empathy.
Connect with us at https://midlifesolopreneur.com/connect/ and https://flowcampaigns.com/
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In this episode, Steve and Jake give an update on how Day 1 of the Solopreneur Accelerator Summit is going.
Connect with us at https://midlifesolopreneur.com/connect/ and https://flowcampaigns.com/
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Find us on YouTube: https://www.youtube.com/playlist?list=PLVuDPQdZn9dPZZ-utybbHpvJLW1duikat
In this episode, Steve and Jake discuss GIVE - a framework for how to interact with people as you’re on your journey to be a Trusted Advisor.
Connect with us at https://midlifesolopreneur.com/connect/ and https://flowcampaigns.com/
In this episode, Steve and Jake discuss when it's good to be detail-oriented, and when you can apply the 80/20 rule to just take action.
Steve and Jake discuss getting things done early, after a busy day leaves them recording the podcast late at night in order to get it done in time.
Our sites:
https://MidlifeSolopreneur.com/
https://FlowCampaigns.com/
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In this episode, Steve and Jake discuss decluttering your digital storage system - why it’s important, and some tips to get started if you’re feeling overwhelmed.
Connect with me here: https://midlifesolopreneur.com/connect
Connect with Jake here: https://flowcampaigns.com/
Steve and Jake discuss decisions around a new potential opportunity they have coming up, and how to think about whether to take on new opportunities that come your way.
Connect with me here: https://midlifesolopreneur.com/connect
Connect with Jake here: https://flowcampaigns.com/
In this episode, Steve and Jake share advice on keeping things simple.
Jake shares an example of what they have been working on that was more complicated and took longer than it should have, and Steve shared perspective on when to keep things simple, and when to invest time in something.
Connect with me here: https://midlifesolopreneur.com/connect
Connect with Jake here: https://flowcampaigns.com/
In this episode, Steve and Jake discuss having your information ready to go at a moment’s notice. If a client wants to know more about you, or you’re presented with an opportunity to speak at an event, it’s a win for everyone if you’re able to quickly and clearly share who you are and what you do.
Contact me at https://MidlifeSolopreneur.com/connect
Contact Jake at https://FlowCampaigns.com/
Steve and Jake discuss some of the prep work they are doing on the technical side for the Solopreneur Accelerator Summit. They share advice on planning ahead for big events to make sure everything runs smoothly so you don't discover issues that could topple your plans if you run out of time.
https://midlifesolopreneur.com/
https://flowcampaigns.com/
In this episode, Steve and Jake discuss “staying the course” - when it’s necessary to say no to seemingly good opportunities because they aren’t aligned with you and your business.
Our sites:
https://MidlifeSolopreneur.com/
https://FlowCampaigns.com/
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In this episode, Steve and Jake discuss wrapping up Steve’s first course, and share some helpful advice for what to do when you have just finished attending a course like his.
In this episode, Steve and Jake discuss mindset.
Do you have a locked mindset, holding you back from solving the challenges you’re facing?
Steve and Jake share how unlocking your mindset means unlocking your money, and share some reasons why having a growth mindset is invaluable for your business.
Our sites:
https://MidlifeSolopreneur.com/
https://FlowCampaigns.com/
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In this episode, Steve and Jake share some thoughts about Swipe Copy in marketing, and some do’s and don’ts for asking people to promote your materials.
Our sites:
https://MidlifeSolopreneur.com/
https://FlowCampaigns.com/
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In this episode Steve and Jake discuss one of the key learnings from today’s session of the course - the $10, $100, $1000 concept. They share how different tasks you do fall into these categories, and share a new way of thinking about your work so you focus on those $1000 high-value tasks, rather than those $10 admin tasks.
Our sites:
https://MidlifeSolopreneur.com/
https://FlowCampaigns.com/
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In this episode, Steve and Jake discuss getting help when you need it. As a solopreneur, you may be in YOUR business alone, but you’re not in business alone. If you’re struggling, see where you can find someone to partner with, or who you can pay to take some of the workload off your shoulders. Steve and Jake share their first major business expense in helping them prepare for the summit.
Click to register for the Solopreneur Accelerator Summit!
In this episode, Steve and Jake discuss upsells, and how they fit into your sales funnel. They give some advice for best practice format of an upsell, and share an example they use in the Midlife Solopreneur course.
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Also, connect with me here: https://MidlifeSolopreneur.com/connect/
In this episode Steve and Jake share an update on the Lead Magnet Masterclass that they’re sharing as part of a giveaway. They discuss the rationale of giving something substantial away for free (in this case, a course that will also be for sale), as well as ensuring that the rules are followed when participating in events such as giveaways.
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Also, connect with me here: https://MidlifeSolopreneur.com/connect/
In this episode, Steve and Jake discuss the Eisenhower decision matrix, for deciding on which tasks should be done. We share how we think about making decisions and work with each other in business. We also share a link to Clickup, the projct/task management tool we recommend.
https://flowcampaigns.com/clickup
In this episode, Steve and Jake discuss 3 key characteristics of a Lead Magnet, that really apply to anything you're sharing with your prospects - they have to be clear, simple, and purposeful. Clarity stops your prospect getting confused, simplicity stops them getting stuck, and purposefulness makes sure that your prospects will be more attracted to work with you in the future.
In this episode, Steve and Jake discuss the Lead Magnet Masterclass Steve is putting on tomorrow. They discuss the benefits of putting out free material into communities you are a part of. Jake has a mini rant about people selling products and courses that don’t look good.
Today, Steve talks about the two drivers of why people buy - for the pleasure of gain, or to avoid the pain of loss. Jake discusses why people raise objections during the sale, and how to respond when someone says “I can’t afford it"
In this episode, Steve discusses the importance of asking the right questions, in order to get the right answers. Jake shares some todo-list and task management apps he uses to work on FlowCampaigns, and in collaboration with Steve.
In this episode, Steve shares his philosophy on being purposeful and intentional in your business activities.
You can't measure your results if you haven't first defined your goal, and you need to make sure your activities will lead to the outcomes you want.
Jake discusses automation and how it's important to outsource or automate low-energy tasks.
In this episode, Steve and Jake discuss the importance of having a backup plan in case things go wrong. In this case, this episode is actually pre-recorded in case they couldn't film while Steve was settling his and Jennie's daughter into new university accommodation this weekend.
In this episode, Steve talks about how your lead magnet must be aligned with what your audience wants. You only need to go into one topic, but it has to be a topic they’re interested in. Jake shares a perspective on the ethics of affiliate marketing, and explains why we have affiliate links to the products mentioned in the show.
https://midlifesolopreneur.com/go/activecampaign
https://midlifesolopreneur.com/go/thrivecart
https://midlifesolopreneur.com/go/clickfunnels
Today Steve and discuss some of the technology they’ve been looking at for the Solopreneur Accelerator Summit. Steve shares a fun prize he won during a webinar, and Jake shares two pieces of advice:
-
just get started, don’t wait to be perfect.
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figure out what you like and what you’re good at, and outsource the stuff you hate
Today, Steve and Jake discuss the importance of checking everything on your site, your funnels, your lead forms etc.
If your forms aren't working, you are bleeding money and leads. Also, my top tip about how to handle it - hint, you shouldn't be checking your own work!
Jake talks about email templates - check out https://midlifesolopreneur.com/go/emailtemplates to see the email templates we purchased for use in our communication.
Today, Steve and Jake talk about the importance of repurposing content as they plan out the Solopreneur Accelerator Summit.
Use swipe files - files provided by other people for your use - to save time and energy creating materials.
By using established templates and formats, you can add your own content without having to create all the structure yourself.
Check out https://midlifesolopreneur.com/go/emailtemplates to see the email templates Steve purchased for use in our own communication.
Today, Steve and Jake discuss the importance of following a framework in your business, and creating frameworks for your clients.
Frameworks provide a structured way of thinking and take your clients on a defined journey to get results.
It’s important to define the steps of your framework ahead of time, so you can be sure you are delivering consistent results to your clients.
You can check out Jake’s class on Introduction to Frameworks at https://flowcampaigns.com/skillshare
Today we share some thoughts about podcasts - both doing this one and listening to other podcasts. I also share a tip for new solopreneurs.
You can find more information about my business at https://midlifesolopreneur.com/
You can find information about Jennie's business at https://theniftynetworker.com/
Today Jennie shares a tip about Specificity, and I share my thoughts on what you need as your minimum Tech Stack. This episode is not technical - I simply list out the various systems you need to be able to promote and sell your products and services.
You can also find this list online at https://midlifesolopreneur.com/ in the Resource section. If you'd like help with your tech stack and your choices, go to https://midlifesolopreneur.com/go/strategy-session and schedule a meeting with me. This is free and delivers a ton of value for you, with no obligation.
You can find information about Jennie's business at https://theniftynetworker.com/
Today I share one thing we did in my beta signature program, and what you need to do in your lead magnet. If you miss this you're doing yourself a disservice. Jennie shares a tip on how to build your confidence on camera.
If you're looking for help with your business, go to https://midlifesolopreneur.com/go/strategy-session and request a strategy session with me - this is free and delivers a ton of value for you, with no obligation.
You can find information about Jennie's business at https://theniftynetworker.com/
Today, 30th July, we're discussing the importance of congruency and integrity by delivering on your promises, regardless what it is you are delivering.
I am joined by my wife Jennie who is starting a new venture called The Nifty Networker - https://theniftynetworker.com/.
Jennie is sharing a useful tip about "your 1 minute" elevator pitch during networking meetings.
If you're looking for help with your business, go to https://midlifesolopreneur.com/ and request a strategy session with me - this is free and delivers a ton of value for you, with no obligation.
Today, 29th July, we're talking about repurposing content, even "old" content, and repurpose it. Jake is uploading repurposed content to his Skillshare account soon (https://flowcampaigns.com/skillshare).
I discussed how becoiming a Trusted Advisor really can benefit you and your clients, as you will be able to connect with them more deeply and build rapport with them, which means you'll be able to help more people.
If you'd like to know how you can become a trusted advisor, visit my website at https://midlifesolopreneur.com/trusted-advisor/
Today, 28th July, we're talking about BigMarker, a strong, feature-rich webinar platform (https://midlifesolopreneur.com/go/bigmarker) and also some insights into what goes into a Lead Magnet. I am creating a Masterclass in how to construct lead magnets; more details at (https://midlifesolopreneur.com/go/leadmagnets). We are also using ActiveCampaign (https://midlifesolopreneur.com/go/activecampaign) which works very well with BigMarker.
Our first daily debrief, - we share some of our plans, a challenge we have right now, as well as one of the most important strategies we can share with you.
Jake also shares one of his top tips - and this tip is the #1 reason we launched the podcast today.
For more information, visit https://MidlifeSolopreneur.com/
The Midlife Solopreneur Daily Debrief is tackling the challenges of starting a solo business. We share wins, losses, tips and strategies to help you be successful in your business.
For more information and show notes, go to https://midlifesolopreneur.com/podcast/