The 5 Minute LinkedIn Marketer: Karen Hollenbach: Recent Episodes
Karen Hollenbach
Want to learn what's working right now with LinkedIn marketing? In 5 minute episodes, Think Bespoke's Founding Director and Asia Pacific's LinkedIn (TM) Lady, Karen Hollenbach, shares her LinkedIn marketing tips.
If we are yet to meet, hello there! I'm Karen Hollenbach. I've written 100s of LinkedIn Profiles and trained 1000s of business owners and digital marketers. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn experts.
I'm going to show you that LinkedIn can be fun! Please enjoy my LinkedIn Marketing tips.
In this episode I explore the benefits of content marketing rituals on LinkedIn and suggest the ways you can incorporate this into your own marketing team.
Resources mentioned in this episode:
Think Bespoke's Content Marketing Strategy Playbook
https://thinkbespoke.com.au/product/content-marketing-strategy-playbook/
Keep Learning
For specific LinkedIn tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.
https://thinkbespoke.com.au/insights-blog-2/
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
In this episode I explore what thought leadership can mean for you on LinkedIn. Whether you’re responsible for managing your organisation’s LinkedIn presence or you lead an organisation, this episode will provide some insights and inspiration to assist your LinkedIn journey.
Keep Learning
For specific LinkedIn tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.
https://thinkbespoke.com.au/insights-blog-2/
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
In this episode I explore the four steps involved in conducting a LinkedIn Content Marketing Audit and point you to the resources to help you do this.
Resources mentioned in this episode:
Kevin D. Turner for all of the recent changes on LinkedIn (profiles and pages) https://www.linkedin.com/in/president/
Michelle Raymond, Australia's LinkedIn Company Page expert
https://www.linkedin.com/in/michellejraymond/
Keep Learning
For specific LinkedIn tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.
https://thinkbespoke.com.au/insights-blog-2/
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
In this episode I explore the benefits of LinkedIn Profile networking rituals as a way to maximise your time on LinkedIn. I also provide a case study of a client who developed his own LinkedIn rituals. Tune in and learn how to take a more strategic and intentional approach to your LinkedIn efforts.
Keep Learning
For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.
https://thinkbespoke.com.au/insights-blog-2/
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
In this episode I explore how to maximise LinkedIn private mode for your LinkedIn Profile to help you conduct research and remain hidden and private from other LinkedIn community members. There are a number of reasons to activate private mode on your LinkedIn profile, including:
- Research other LinkedIn profiles for some inspiration when updating yours
- Research potential talent for your organisation’s current job vacancies
- Research your competitors
- Research potential clients
Keep Learning
For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.
https://thinkbespoke.com.au/insights-blog-2/
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
In this episode I explore how to avoid the mistakes I commonly observe when reviewing people's LinkedIn profile. Tune into to learn what these seven mistakes are and how you can avoid or remedy them.
Keep Learning
For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.
https://thinkbespoke.com.au/insights-blog-2/
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
In this episode I explore the six dimensions I train in my LinkedIn Marketing Mentoring program to help my clients develop their LinkedIn Profile Strategy. These dimensions include:
-
Decide Focus
-
Review Profile
-
Customise Newsfeed
-
Engage
-
Connect
-
Post
Keep Learning
For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.
https://thinkbespoke.com.au/insights-blog-2/
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
--- Send in a voice message: https://podcasters.spotify.com/pod/show/5minlinkedinmarketer/message
In this episode I explore why small business owners need a LinkedIn profile. If you are a coach, consultant or service provider in the professional services, you will learn a lot from these insights too.
Keep Learning
To learn more about how to develop a LinkedIn profile strategy please visit Think Bespoke's knowledge base articles.
https://thinkbespoke.com.au/insights-blog-2/
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
--- Send in a voice message: https://podcasters.spotify.com/pod/show/5minlinkedinmarketer/message
In this episode I explore how to create a Board ready LinkedIn profile. If you are seeking Board Roles or you are a senior leader wishing to quietly refresh your profile to see what’s out there, these insights will help you maximise LinkedIn.
Keep Learning
For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.
https://thinkbespoke.com.au/insights-blog-2/
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
--- Send in a voice message: https://podcasters.spotify.com/pod/show/5minlinkedinmarketer/message
In this episode I explore the nuts and bolts of how to post a LinkedIn Profile article. I also share a number of considerations when posting a LinkedIn profile article, answering some of the questions you may have about this thought leadership feature. There's lots of reasons why I encourage some of my clients to explore this feature, which I share at the end of the episode.
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
--- Send in a voice message: https://podcasters.spotify.com/pod/show/5minlinkedinmarketer/message
In this episode I explore the three steps involved with embracing and developing your personal brand, and suggest a series of questions to consider.
1. Managing the discomfort of personal branding
Some of us think our work should speak for itself and we should not have to be active on LinkedIn. The world has changed and you do need to show up on LinkedIn and share your perspective from time to time. Questions I ask you to consider to help you navigate and develop your personal brand include:
- What makes you feel uncomfortable about personal branding?
- What are your values and how does this relate to your career?
- What are your short and medium term professional goals?
- What expertise would you like to share with others?
- Who do you identify as like-minded individuals?
- What in real life or online forums can you attend with these types of people?
2. Develop a Personal Branding Strategy
Crafting a personal brand requires more than just an ad hoc approach – it demands a well-thought-out strategy. Once you’ve delved into the various factors shaping your brand, you must assess your commitment to maintaining a cohesive online presence anchored in a strategic content framework. This entails understanding the communities you aim to serve and identifying aspects of your personality that resonate with them and align with your comfort level in sharing. Questions to consider:
- What do you want to be known for in terms of your expertise?
- What do you want to be known for in terms of your professional approach? e.g. helpful, expert, etc
- What is your detailed client avatar / persona?
- What are the topic areas you assist your clients with?
- What are your perspectives on particular industry topics that interest current and potential clients?
- What other topics or issues do you care about that is/are relevant to your ideal client, and that you want to commentate on?
3. Taking risks with your personal brand
While most of the insights I share focus on offering practical value in LinkedIn Marketing, this podcast episode and the Thought Starter category of articles on Think Bespoke's knowledge base offer more introspective pieces, and take me beyond my comfort zone to provoke deeper thoughts and discussions.
Striking a balance between asserting my convictions and maintaining approachability is at the heart of personal branding. It’s conceivable that a robust personal brand might alienate certain segments. This ongoing journey underscores the iterative nature of personal branding—a continuous process of refinement and adaptation.
Resources mentioned in this episode:
Karen's Substack: Confessions of an Ambivert
https://karenhollenbach.substack.com/
Knowledge Base: Thought Starters category of articles:
https://thinkbespoke.com.au/category/thought-starters/
Virtual LinkedIn Consults with Karen
https://info.thinkbespoke.com.au/meetings/karenhollenbach/meeting-with-karen-hollenbach
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
--- Send in a voice message: https://podcasters.spotify.com/pod/show/5minlinkedinmarketer/message
In this episode I explore how LinkedIn has changed in more recent years and what this means in terms of how I recommend you approach it. I discuss the trend of being vulnerable, the humble brag and provide suggestions for how I encourage Think Bespoke's clients to start more conversations and build stronger business relationships on LinkedIn, including:
- respond to invitations to connect with a conversational follow up message
- follow up face to face conversations with new contacts by inviting them to connect on LinkedIn
- react (e.g like, etc) to relevant posts and updates shared by colleagues
- comment when you can genuinely add value to the discussion
- share relevant and insightful content (e.g. useful articles you have read) and remember to stay focussed on your chosen topic areas
I recommend you take the time to consider your plan for LinkedIn. An intentional and strategic approach will deliver greater results over time.
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
--- Send in a voice message: https://podcasters.spotify.com/pod/show/5minlinkedinmarketer/message
In this episode I share a resource with you that was requested by one of the Marketers who I am mentoring as part of my LinkedIn Marketing Mentoring program. With a number of client facing team members playing a key role in the implementation of this organisation's LinkedIn marketing plan, he was keen to develop a checklist that summarises the key actions the team needs to take to maximise LinkedIn, now they have a company page and profile strategies in place.
Tune in as I walk you through the 11 items on this checklist and how they were developed based on the 5 modules in the LinkedIn Marketing Mentoring program, including:
- LinkedIn Profile Strategy
- LinkedIn Page Strategy
- Networking & Sales Rituals
- Marketing & Content Rituals
- Measuring Success
Resources mentioned in this episode:
LinkedIn Marketing Plan Checklist
https://hubs.ly/Q02pVJZq0
Content Marketing Strategy Playbook
https://thinkbespoke.com.au/product/content-marketing-strategy-playbook/
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
--- Send in a voice message: https://podcasters.spotify.com/pod/show/5minlinkedinmarketer/message
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I explore the reason why I developed the LinkedIn journey. It's the 5 stages I use to explain LinkedIn to help individuals and organisations assess their LinkedIn training needs and the key steps they need to take to maximise LinkedIn for their career or business. These steps include:
- Understanding
- Branding
- Networking
- Rituals
- Thought Leadership
Resources mentioned in this episode:
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
--- Send in a voice message: https://podcasters.spotify.com/pod/show/5minlinkedinmarketer/message
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I explore changes LinkedIn has announced for the LinkedIn Profile feature called Creator Mode. This feature offers benefits for LinkedIn members with free accounts. In this episode I explore some of the features and benefits of Creator Mode including creator tools, link in bio and the recent change to choose Follow or Connect as the main CTA for other LinkedIn members visiting your profile for the first time.
To read more about this feature visit Think Bespoke's knowledge base and read my articles about Creator Mode, LinkedIn Newsletters the link in your LinkedIn Profile intro card and my case study about running a LinkedIn Live.
Resources mentioned in this episode:
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
--- Send in a voice message: https://podcasters.spotify.com/pod/show/5minlinkedinmarketer/message
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
This episode is a great one to share with leaders in your organisation who may be feeling tentative about being more active on LinkedIn. In this episode I explore 5 key steps you can take to help you get started with better leveraging LinkedIn to control what recruiters, potential clients and employers can find out about you online, including:
-
Take Control of Your Online Presence
-
Lock Down Your Privacy Settings on Social Media & Apps
-
Decide Your Focus for LinkedIn
-
Take a Fresh Look at Your Profile
-
Ask Colleagues & Clients to Endorse & Recommend You
Resources mentioned in this episode:
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
--- Send in a voice message: https://podcasters.spotify.com/pod/show/5minlinkedinmarketer/message
In this episode I share what I believe. At the start of most live training sessions I share this perspective because it's important to understand my philosophical approach to content marketing and business. It will help you decide if I am the right LinkedIn trainer for you! Resources I mention in this episode include The Voice to Parliament Handbook. Find out more here.
Free LinkedIn Resources
I also mention where you can access my free resources from Think Bespoke's website, which you can access here.
Resources and services to help you navigate your LinkedIn presence:
- Content Marketing Strategy Playbook
- LinkedIn Company Page Follower Guide
- Professional Profile Checklist
- Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
- Visit Think Bespoke's website.
LinkedIn Profile Essentials Online Course: Learn more here.
LinkedIn Marketing Mentoring Program: Learn more here.
In this episode I share an excerpt of my recent LinkedIn Live that explored how to Develop a Content Marketing Strategy for LinkedIn. I explain why you need a Content Marketing Strategy and the 4 key steps involved in creating a content marketing strategy for your organisation, including:
- Know your focus for LinkedIn
- Have a manageable plan
- Be consistent
- Follow LinkedIn rituals
This was a free Think Bespoke online training event and can be viewed via Think Bespoke's YouTube channel at https://youtu.be/1dAniwYpI68
LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning
LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring
Sign up to my E-insights: Get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I explore S5 How to Develop a LinkedIn Profile Strategy and answer a listener question about How to Announce the Retirement of a CEO. Resources I mention in this episode include:
- 2022 LinkedIn and Edelman B2B Thought Leadership Impact Report https://www.edelman.com/expertise/Business-Marketing/2022-b2b-thought-leadership-impact-report
- Cal Newport, author of Digital Minimalism https://calnewport.com/
- The long form blog on Think Bespoke's website, How to Develop a LinkedIn Profile Strategy. https://thinkbespoke.com.au/develop-a-linkedin-profile-strategy/
Want to leave me a message? Here's how, if you're tuning in via Spotify. https://podcasters.spotify.com/pod/show/5minlinkedinmarketer/message
LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning
LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring
Sign up to my E-insights: Get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I explore the SEO Settings for LinkedIn Articles & Newsletters and answer a question about how to use the LinkedIn Profile Video feature. Resources I mention in this article include the 18 minute excerpt from a Lunch & Learn where Alison McWhirter shares her tips on how to maximise the LinkedIn Profile video feature.
Watch this video here. https://youtu.be/SSC8JUr29ZY
A shout out to Greg Dyett who runs a media consultancy called Media Success. He works with people who are going to be engaging with the media so they can get the most out of their interviews. Please say hello to Greg over on LinkedIn at https://www.linkedin.com/in/gregdyett/
LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning
LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring
Sign up to my E-insights: Get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I explore your LinkedIn mindset with a common question I ask professionals when I'm running LinkedIn training at their workplace. This question is my version of a 'temperature check'. People's answers always sometimes make me chuckle. Knowing how people feel about LinkedIn informs how I approach their LinkedIn training. Your attitude to LinkedIn influences your ability to leverage it! I wonder what your answer to this question is . . . Please tune in to find out.
Resources I mention in this episode:
- How to Change Your LinkedIn Notifications Settings https://thinkbespoke.com.au/how-to-change-your-linkedin-notifications-settings/
- How to Curate Your LinkedIn Newsfeed https://thinkbespoke.com.au/how-to-get-better-updates-in-your-linkedin-newsfeed/
- LinkedIn Premium https://premium.linkedin.com/
- LinkedIn Learning via Melbourne City Libraries, Yarra Libraries, Eastern Regional Libraries, City of Maribyrnong Libraries and lots more!
- How to Let Recruiters Know You Are Open to Work https://thinkbespoke.com.au/how-to-let-recruiters-know-you-are-open-to-work/
- How to Signal Interest in Working for a Company on LinkedIn https://thinkbespoke.com.au/how-to-signal-interest-in-working-for-company-on-linkedin/
Listener Shout Out
A shout out to Kim from Kim Campbell Gets it Done who's the first listener to get her LinkedIn questions answered on the show. You can visit Kim over on LinkedIn at https://www.linkedin.com/in/kimrcampbell/
LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning
LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring
Sign up to my E-insights: Get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I share what I’ve been talking to clients about in the world of LinkedIn and my thoughts on where you can stay informed about the latest updates, how to access LinkedIn Learning for free and a side note about how to access audio books for free. I also introduce a new segment where I'll be answering your LinkedIn questions. Contact me with your LinkedIn question and, each episode, I’ll choose my 3 favourite listener questions and answer them for you. I’ll include a shout out or you can choose to stay anonymous. It’s up to you.
Resources mentioned in this episode include:
What does ChatGPT mean for the future of marketing?
Artificial intelligence: what do you need to know?
Kevin D Turner on LinkedIn
LinkedIn Learning, BorrowBox and Libby - free with a library card. Ask your friendly local librarian about how to access.
LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning
LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I share my experience with testing the LinkedIn Profile scheduling feature. At the time of recording this episode You can now create posts and schedule them to go live at a later time. You can also view the list of all the posts that you’ve scheduled.
Scheduling posts is currently not supported for the following types of posts:
- Events
- Jobs
- Services
- Polls
- Multiphoto
- Reshares
- Posts to groups
- Posts created by company administrators
If you add any of the above types to your post, you will see an error message indicating that scheduling is not supported for that post. Either clear the selected date/time to post immediately or remove the invalid post type.
Share your perspective
I'd love your comments, thoughts and feedback on this episode. Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation. Questions can be related to this topic or others and may help form what I cover in future episodes.
LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning
LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights
. In this episode I explore How to Amplify Your Company's Message with functionality offered for LinkedIn page admins to notify employees of posts, add Workplace Policies and Organisational Commitments, as well as verify employees. This is a follow on from S4 #13's episode where I explore How to Attract Staff to Your Organisation by Leveraging LinkedIn Page Features.
If you enjoy this episode please leave a review and share this podcast with your friends and colleagues. If you’d like to learn more about how to leverage LinkedIn, I’d love to be your guide. Sign up to my e-insights here, my monthly newsletter that’s packed with LinkedIn tips, thought starters and exclusive subscriber offers. If you’re starting out on your LinkedIn journey, I recommend you check out my LinkedIn Profile Essentials Online Course. If you want to be the go to for your organisation’s LinkedIn presence I recommend you check out my LinkedIn Marketing Mentoring Program.
In this episode I explore How to Attract Staff to Your Organisation by Leveraging LinkedIn Page Features. If you are an employer looking to gain a competitive advantage, you can use their LinkedIn company page to help attract talent. In this episode I mention LinkedIn's Newsletter, In the Loop.
If you enjoy this episode please leave a review and share this podcast with your friends and colleagues. If you’d like to learn more about how to leverage LinkedIn, I’d love to be your guide. Sign up to my e-insights here, my monthly newsletter that’s packed with LinkedIn tips, thought starters and exclusive subscriber offers. If you’re starting out on your LinkedIn journey, I recommend you check out my LinkedIn Profile Essentials Online Course. If you want to be the go to for your organisation’s LinkedIn presence I recommend you check out my LinkedIn Marketing Mentoring Program.
In this episode I explore my suggestions for navigating the best time to post on LinkedIn. The dangerous thing about this topic is that not everyone agrees! Visit Think Bespoke's Knowledge Base and read our article on The Best Times to Post on LinkedIn. It includes recommendations from Richard Van der Blom, Hootsuite, Sprout Social & Hubspot.
Share your perspective
I'd love your comments, thoughts and feedback on this episode. Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation. Questions can be related to this topic or others and may help form what I cover in future episodes.
LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning
LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I share a big secret. It's about how I approach content creation. This episode is helpful for those of you responsible for the content creation or curation for your organisation or if you're a subject matter expert. If you promise this secret is just between the two of us, I will share it with you.
Share your perspective
I'd love your comments, thoughts and feedback on this episode. Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation. Questions can be related to this topic or others and may help form what I cover in future episodes.
LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning
LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I reflect on my recent blog about How to Love LinkedIn More than Social Media and the 8 tips I have for using LinkedIn better. Whether you're already a convert to the power of LinkedIn Marketing or not, I think you'll enjoy listening to these tips.
Read the full blog How to Love LinkedIn More Than Social Media here.
I also mention a previous podcast episode The Value of Having a Primary Platform focus for your Social Media B2B Marketing Efforts. Listen to this episode here.
Bonus Meditation: I've just returned from time away camping where I recorded a bonus meditation track for you of the fast moving creek that flowed alongside my family's camping spot into the Ovens River, in Bright, Bright is a town in Victoria, Australia and the base for exploring the peaks of Mount Buffalo National Park and Alpine National Park as well as Mount Hotham.
Share your perspective
I'd love your comments, thoughts and feedback on this episode. Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation. Questions can be related to this topic or others and may help form what I cover in future episodes.
LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning
LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I explore the importance and value of more passive activities on LinkedIn as part of your LinkedIn profile strategy to stay meaningfully connected with your professional community. I share my discovery that I have ambivert tendencies, thanks to reading Susan Cain's book, Quiet - The Power of Introverts in a World that Can't Stop Talking. Whether you have introvert, ambivert or extrovert tendencies I recommend you tune into this episode to learn more about the passive and less public activities and LinkedIn rituals to maximise your time and help reach your LinkedIn marketing goals.
Resources I mention in this episode include:
My Name is Karen and I am am Ambivert: In this blog I explore my discovery after reading Susan Cain's book.
S4 #3 Why LinkedIn Should not be Classified as Social Media
S1 #2 Are you new to LinkedIn Marketing? Ask these two questions first (LinkedIn Profile)
Share your perspective
I'd love your comments, thoughts and feedback on this episode. Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation. Questions can be related to this topic or others and may help form what I cover in future episodes.
LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning
LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I explore what you need to consider when either creating a LinkedIn group from scratch or resuscitating a dormant LinkedIn group. I provide 4 examples of how to leverage LinkedIn groups, including:
- Building community
- Gating content
- Managing or moderating conversations
- Adding value
The resources I mention in this episode include:
- LinkedIn: LinkedIn Group Best Practice(scroll down for the PDF guide) https://www.linkedin.com/help/linkedin/answer/a568276
- Hubspot: The Ultimate Guide to LinkedIn Groups https://blog.hubspot.com/blog/tabid/6307/bid/4710/5-tips-for-creating-promoting-and-managing-a-linkedin-group.aspx
- Hootsuite: Why you should be using LinkedIn groups https://blog.hootsuite.com/linkedin-groups/amp/
- Buffer: Why LinkedIn Groups can be great for businesses https://buffer.com/library/linkedin-groups/
Share your perspective
I'd love your comments, thoughts and feedback on this episode. Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation. Questions can be related to this topic or others and may help form what I cover in future episodes.
LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning
LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I explore my recommended LinkedIn Marketing planning framework. This is a 'back to basics' episode that will be very helpful for marketers new to LinkedIn marketer. Having said that, long time listeners of this podcast and more experienced LinkedIn marketers should also tune in for a 'refresh' on the 5 key components I recommend when planning your LinkedIn Marketing efforts.
The 5 components I discuss in this episode include:
- LinkedIn Profile Strategy
- LinkedIn Page Strategy
- Networking & Sales Rituals
- Marketing & Content Rituals
- Measuring Success
These 5 elements form the basis of my LinkedIn Marketing Mentoring program modules and have been designed to consider all elements of your LinkedIn marketing efforts from a content marketing and organic content point of view.
Share your perspective
I'd love your comments, thoughts and feedback on this episode. Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation. Questions can be related to this topic or others and may help form what I cover in future episodes.
LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning
LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I share a snapshot of the latest LinkedIn features announced, being tested or made available over the last month. In this episode I explore LinkedIn news about clickable links in posts/photos, LinkedIn post templates, focused inbox, repost, dark mode and auto prompts to post when you react to a comment. PLUS my best practice tips and commentary for leveraging these features (or not).
Resources mentioned in this update include:
Add a clickable link to your posts: https://www.linkedin.com/posts/geri-silver_new-feature-alert-were-rolling-out-activity-6960652900612132864-DqkU?utm_source=linkedin_share&utm_medium=member_desktop_web
LinkedIn adds new templates to posts: https://www.socialmediatoday.com/news/linkedin-adds-new-templates-for-posts-to-facilitate-more-creative-updates/629562/
Linkedin adds new diversity nudges: https://www.socialmediatoday.com/news/linkedin-adds-new-diversity-nudges-to-help-recruiters-to-expand-their-can/629409/
Linkedin tests focused inbox: https://www.linkedin.com/posts/karenhollenbach_digitalminimalism-focusedinbox-messaging-activity-6961074991031336960-ns4F?utm_source=linkedin_share&utm_medium=member_desktop_web
LinkedIn tests repost option: https://www.socialmediatoday.com/news/linkedin-looks-to-make-repost-a-default-post-engagement-option/
Share your perspective
I'd love your comments, thoughts and feedback on this episode. Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation. Questions can be related to this topic or others and may help form what I cover in future episodes.
LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning
LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I explore the increasing reports of social media fatigue I have observed and the subsequent benefits of choosing a primary platform for your social media efforts. If you are responsible for the LinkedIn and / or social media presence for your B2B organisation, this episode is for you. Here are the resources I mention in this episode that support LinkedIn as the primary platform for B2B organisations and brands.
Content Marketing Institute article: https://contentmarketinginstitute.com/articles/linkedin-b2b-social-media-platform
Hubspot article: https://blog.hubspot.com/marketing/linkedin-vs-facebook
Later article: https://later.com/blog/linkedin-b2b-marketing/
I'd love your comments, thoughts and feedback on this episode. Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation. Questions can be related to this topic or others and may help form what I cover in future episodes.
LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning
LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I explore the important connection between how to write your LinkedIn Profile’s headline, featured section and About section. For leaders of organisations or creators, consultants, coaches and freelancers wishing to leverage the thought leadership features of your LinkedIn profile, this episode is for you. I reference my LinkedIn Profile as an example in this episode. You can view it here. https://www.linkedin.com/in/karenhollenbach/
I'd love your comments, thoughts and feedback on this episode. Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation. Questions can be related to this topic or others and may help form what I cover in future episodes.
LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning
LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I share my initial thoughts about why I do not classify LinkedIn as social media, and why it might be helpful for you to take the same approach. I'm keen to start a conversation about this concept. As a LinkedIn Marketer or the person who is responsible for your organisation's LinkedIn presence, approaching LinkedIn in a different way to how we approach social media might just be the game changer you need. There's lots of low hanging fruit on LinkedIn, when you know where to find it.
I'd love your comments, thoughts and feedback on this episode. Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation. Questions can be related to this topic or others and may help form what I cover in future episodes.
In this episode I share the news from LinkedIn, via Jake Poses - Director of Product (Video, Creators, Events), that LinkedIn's providing a new way to share a series of swipeable photos and videos. This feature is current being offered to 1000s of LinkedIn Creators around the world and will be rolled out to LinkedIn members in Creator Mode in 'fall', which for Australian listeners, I'm assuming is September. We shall wait and see.
Here's the update, shared via Think Bespoke's Company Page earlier today. https://www.linkedin.com/feed/update/urn:li:activity:6956008654957412352
Welcome to Season 4. In this episode I share a snapshot of my July LinkedIn Lunch & Learn, with some of the latest LinkedIn profile and LinkedIn Company page updates. Enjoy a side discussion with a leading Australian recruiter who shares his tips on LinkedIn profiles versus resumes. This was current as at 21st July and features all LinkedIn changes since my June 16th Lunch & Learn. Updates I reference in this episode are improved LinkedIn Profile functionality when viewing your from the desktop, adding skills specific to your roles, featuring company page products on your LinkedIn profile, providing services enhanced media file options and the example of a client who's been offered the services feature via her company page. I also reference a previous Lunch & Learn that included a deep dive into Providing Services, which we did in April. We now have Lunch & Learn Deep Dive recordings available for purchase via our learning portal. Please contact us at hello@thinkbespoke.com.au if you're interested in accessing these resources.
Here's more information about your podcast host. Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and one of Australia's leading LinkedIn training specialists. I live in Melbourne and I'm an educator and writer who's written 100s LinkedIn Profiles and trained 1000s business owners and consultants, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. In 2021 I was awarded Mentor of the Year, thanks to my involvement with the She Mentors community. Please come and say hi over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month. https://thinkbespoke.com.au/think-bespokes-e-insights Follow me on LinkedIn: https://www.linkedin.com/in/karenhollenbach/ Follow Think Bespoke's LinkedIn Company Page: https://www.linkedin.com/company/think-bespoke/
In this episode I share my perspective on the LinkedIn Newsletter feature which was recently released for LinkedIn Pages. Resources I mention in this epsode: Think Bespoke's LinkedIn Company Page Newsletter https://www.linkedin.com/pulse/how-attract-talent-build-your-influence-linkedin-think-bespoke/ How to Write a LinkedIn Newsletter https://thinkbespoke.com.au/2021/12/how-to-write-a-newsletter-on-linkedin.html
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Present the best version of your professional self on LinkedIn with my LinkedIn Profile Essentials Online Course. https://learning.thinkbespoke.com.au/product/profile-essentials
Check out my LinkedIn Marketing Mentoring Program.
Find out more via the link below. https://thinkbespoke.com.au/linkedin-marketing-mentoring
Join my next LinkedIn Lunch & Learn.
https://events.humanitix.com/lunch-and-learn-april-linkedin-online-training-with-karen-hollenbach
___
A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and one of Australia's leading LinkedIn training specialists. I live in Melbourne and I'm an educator, writer and gardener who's written 100s of LinkedIn Profiles and trained 1000s of business owners and consultants, digital marketers and sales teams how to use my LinkedIn marketing tips.
In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. In 2021 I was awarded Mentor of the Year, thanks to my involvement with the She Mentors community.
Please come and ay hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month. https://thinkbespoke.com.au/think-bespokes-e-insights
Say Hi on LinkedIn via my LinkedIn Profile: https://www.linkedin.com/in/karenhollenbach/
Follow Think Bespoke' LinkedIn Company Page: https://www.linkedin.com/company/think-bespoke/
In this episode I share my recent experience with running my first LinkedIn Live via Think Bespoke's Showcase Page. This page services a niche market dedicated to professionals considering their career plans or in active job search. Also take a look at this blog from Think Bespoke's website:10 Things I Learnt from Hosting My First LinkedIn Live. _______________________________________________
Present the best version of you on LinkedIn with my LinkedIn Profile Essentials Online Course. https://learning.thinkbespoke.com.au/product/profile-essentials
_______________________________________________
Want to up-skill in LinkedIn? My LinkedIn Marketing Mentoring Program may be just what you need! Find out more via the link below. https://thinkbespoke.com.au/linkedin-marketing-mentoring
_______________________________________________
Join my next Lunch & Learn here. https://events.humanitix.com/lunch-and-learn-april-linkedin-online-training-with-karen-hollenbach _______________________________________________
A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and one of Australia's leading LinkedIn training specialists. I live in Melbourne and I'm an educator, writer and gardener who's written 100s of LinkedIn Profiles and trained 1000s of business owners and consultants, digital marketers and sales teams how to use my LinkedIn marketing tips.
_______________________________________________
In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. In 2021 I was awarded Mentor of the Year, thanks to my involvement with the She Mentors community.
_______________________________________________
Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
Karen's LinkedIn Profile: https://www.linkedin.com/in/karenhollenbach/
Sign Up to Karen's Updates: https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I explore a number of key ways you can to maximise the About section of your LinkedIn Profile and provide some key dos and don'ts for writing this section of your profile. It's definitely the hardest section of your profile to write, so take the time you need to write this section. Here's my blog of an example of the 'call to actions' I mention in this episode. Also take a look at this blog from Think Bespoke's website: How to Write a LinkedIn Profile Summary (the About section). _______________________________________________
Present the best version of you on LinkedIn with my LinkedIn Profile Essentials Online Course. https://learning.thinkbespoke.com.au/product/profile-essentials
_______________________________________________
Want to up-skill in LinkedIn? My LinkedIn Marketing Mentoring Program may be just what you need! Find out more via the link below. https://thinkbespoke.com.au/linkedin-marketing-mentoring
_______________________________________________
Join my next Lunch & Learn here. https://events.humanitix.com/lunch-and-learn-april-linkedin-online-training-with-karen-hollenbach _______________________________________________
A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and one of Australia's leading LinkedIn training specialists. I live in Melbourne and I'm an educator, writer and gardener who's written 100s of LinkedIn Profiles and trained 1000s of business owners and consultants, digital marketers and sales teams how to use my LinkedIn marketing tips.
_______________________________________________
In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. In 2021 I was awarded Mentor of the Year, thanks to my involvement with the She Mentors community.
_______________________________________________
Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
Karen's LinkedIn Profile: https://www.linkedin.com/in/karenhollenbach/
Sign Up to Karen's Updates: https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I explore how to maximise the featured section of your LinkedIn Profile by considering your call to action and connecting your messaging from your Headline, Video Cover Story and About Sections of your profile.
Read my article on Think Bespoke's blog.
https://thinkbespoke.com.au/2020/08/how-to-use-the-featured-section-on-your-linkedin-profile.html
Listen to my podcast episode.
https://anchor.fm/5minlinkedinmarketer/episodes/10-The-LinkedIn-Profile-Featured-Section-LinkedIn-Marketing-Tips-eiqdbq/a-a1pvrn
__________________________________________________________
Present the best version of you on LinkedIn with my LinkedIn Profile Essentials Online Course.
https://learning.thinkbespoke.com.au/product/profile-essentials
__________________________________________________________
Want to up-skill in LinkedIn? My LinkedIn Marketing Mentoring Program may be just what you need!
Find out more via the link below.
https://thinkbespoke.com.au/linkedin-marketing-mentoring
__________________________________________________________
Join my next Lunch & Learn here.
https://events.humanitix.com/lunch-and-learn-april-linkedin-online-training-with-karen-hollenbach
__________________________________________________________
A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and one of Australia's leading LinkedIn training specialists. I live in Melbourne and I'm an educator, writer and gardener who's written 100s of LinkedIn Profiles and trained 1000s of business owners and consultants, digital marketers and sales teams how to use my LinkedIn marketing tips.
__________________________________________________________
In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute.
In 2021 I was awarded Mentor of the Year, thanks to my involvement with the She Mentors community.
__________________________________________________________
Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
Karen's LinkedIn Profile: https://www.linkedin.com/in/karenhollenbach/
Sign Up to Karen's Updates: https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I explore ways to maximise your LinkedIn Headline to ensure you're making the most of this LinkedIn Profile feature and moving well beyond the default of listing just your current role and company. View my LinkedIn Profile for an example of how approach the LinkedIn Profile Headline feature.
__________________________________________________________
Present the best version of you on LinkedIn with my LinkedIn Profile Essentials Online Course.
https://learning.thinkbespoke.com.au/product/profile-essentials
__________________________________________________________
Want to up-skill in LinkedIn? My LinkedIn Marketing Mentoring Program may be just what you need!
Find out more via the link below.
https://thinkbespoke.com.au/linkedin-marketing-mentoring
__________________________________________________________
Join my next Lunch & Learn here.
https://events.humanitix.com/lunch-and-learn-april-linkedin-online-training-with-karen-hollenbach
__________________________________________________________
A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and one of Australia's leading LinkedIn training specialists. I live in Melbourne and I'm an educator, writer and gardener who's written 100s of LinkedIn Profiles and trained 1000s of business owners and consultants, digital marketers and sales teams how to use my LinkedIn marketing tips.
__________________________________________________________
In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute.
In 2021 I was awarded Mentor of the Year, thanks to my involvement with the She Mentors community.
__________________________________________________________
Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
Karen's LinkedIn Profile: https://www.linkedin.com/in/karenhollenbach/
Sign Up to Karen's Updates: https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I explore how to add a service page to your LinkedIn Profile. To learn more about this feature please read Think Bespoke's blog - How to Add a Service Page to Your LinkedIn Profile. __________________________________________________________
Present the best version of you on LinkedIn with my LinkedIn Profile Essentials Online Course.
https://learning.thinkbespoke.com.au/product/profile-essentials
__________________________________________________________
Want to up-skill in LinkedIn? My LinkedIn Marketing Mentoring Program may be just what you need!
Find out more via the link below.
https://thinkbespoke.com.au/linkedin-marketing-mentoring
__________________________________________________________
Join my next Lunch & Learn here.
https://events.humanitix.com/lunch-and-learn-april-linkedin-online-training-with-karen-hollenbach
__________________________________________________________
A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and one of Australia's leading LinkedIn training specialists. I live in Melbourne and I'm an educator, writer and gardener who's written 100s of LinkedIn Profiles and trained 1000s of business owners and consultants, digital marketers and sales teams how to use my LinkedIn marketing tips.
__________________________________________________________
In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute.
In 2021 I was awarded Mentor of the Year, thanks to my involvement with the She Mentors community.
__________________________________________________________
Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
Karen's LinkedIn Profile: https://www.linkedin.com/in/karenhollenbach/
Sign Up to Karen's Updates: https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I explore what what LinkedIn Creator Mode is and provide key information to help you decide if this feature is right for you or the leaders of your organisation. If you are exploring how to raise your profile on LinkedIn and identify as a thought leader, please read on. Read more about this topic on Think Bespoke's blog - How to Decide if LinkedIn Creator Mode is Right For You. __________________________________________________________
Present the best version of you on LinkedIn with my LinkedIn Profile Essentials Online Course.
https://learning.thinkbespoke.com.au/product/profile-essentials
__________________________________________________________
Want to up-skill in LinkedIn? My LinkedIn Marketing Mentoring Program may be just what you need!
Find out more via the link below.
https://thinkbespoke.com.au/linkedin-marketing-mentoring
__________________________________________________________
Join my next Lunch & Learn here.
https://events.humanitix.com/lunch-and-learn-april-linkedin-online-training-with-karen-hollenbach
__________________________________________________________
A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and one of Australia's leading LinkedIn training specialists. I live in Melbourne and I'm an educator, writer and gardener who's written 100s of LinkedIn Profiles and trained 1000s of business owners and consultants, digital marketers and sales teams how to use my LinkedIn marketing tips.
__________________________________________________________
In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute.
In 2021 I was awarded Mentor of the Year, thanks to my involvement with the She Mentors community.
__________________________________________________________
Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
Karen's LinkedIn Profile: https://www.linkedin.com/in/karenhollenbach/
Sign Up to Karen's Updates: https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I walk you through how to add a workplace policy to your LinkedIn Page. To read more about this feature please visit Think Bespoke's blog here - How to Add a Workplace Policy to Your LinkedIn Page. __________________________________________________________
Present the best version of you on LinkedIn with my LinkedIn Profile Essentials Online Course.
https://learning.thinkbespoke.com.au/product/profile-essentials
__________________________________________________________
Want to up-skill in LinkedIn? My LinkedIn Marketing Mentoring Program may be just what you need!
Find out more via the link below.
https://thinkbespoke.com.au/linkedin-marketing-mentoring
__________________________________________________________
Join my next Lunch & Learn here.
https://events.humanitix.com/lunch-and-learn-april-linkedin-online-training-with-karen-hollenbach
__________________________________________________________
A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and one of Australia's leading LinkedIn training specialists. I live in Melbourne and I'm an educator, writer and gardener who's written 100s of LinkedIn Profiles and trained 1000s of business owners and consultants, digital marketers and sales teams how to use my LinkedIn marketing tips.
__________________________________________________________
In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute.
In 2021 I was awarded Mentor of the Year, thanks to my involvement with the She Mentors community.
__________________________________________________________
Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
Karen's LinkedIn Profile: https://www.linkedin.com/in/karenhollenbach/
Sign Up to Karen's Updates: https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I share how to write a LinkedIn newsletter. You can read more about my suggestions for navigating this feature on Think Bespoke's blog - How to Write a Newsletter on LinkedIn. RESOURCES MENTIONED
Subscribe to my LinkedIn Newsletter - The 5 Minute LinkedIn Marketer.
https://www.linkedin.com/newsletters/the-5-minute-linkedin-marketer-6861775928301883392/
Find out more from LinkedIn Help about how to activate this feature here.
https://www.linkedin.com/help/linkedin/answer/a517925/create-a-newsletter-on-linkedin?lang=en
__________________________________________________________
Present the best version of you on LinkedIn with my LinkedIn Profile Essentials Online Course.
https://learning.thinkbespoke.com.au/product/profile-essentials
__________________________________________________________
Want to up-skill in LinkedIn? My LinkedIn Marketing Mentoring Program may be just what you need!
Find out more via the link below.
https://thinkbespoke.com.au/linkedin-marketing-mentoring
__________________________________________________________
Join my next Lunch & Learn here.
https://events.humanitix.com/lunch-and-learn-april-linkedin-online-training-with-karen-hollenbach
__________________________________________________________
A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and one of Australia's leading LinkedIn training specialists. I live in Melbourne and I'm an educator, writer and gardener who's written 100s of LinkedIn Profiles and trained 1000s of business owners and consultants, digital marketers and sales teams how to use my LinkedIn marketing tips.
__________________________________________________________
In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute.
In 2021 I was awarded Mentor of the Year, thanks to my involvement with the She Mentors community.
__________________________________________________________
Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
Karen's LinkedIn Profile: https://www.linkedin.com/in/karenhollenbach/
Sign Up to Karen's Updates: https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I share my predictions for the evolution of LinkedIn Company Pages in 2022 including:
Organic versus paid, and the idea of pay to play to get greater reach on LinkedIn A back to basics approach - optimise your page, test and measure and know what works for your goals LinkedIn Events The LinkedIn algorithm and being across all new features
_____________________________________ Present the best version of you on LinkedIn with my LinkedIn Profile Essentials Online Course. https://learning.thinkbespoke.com.au/product/profile-essentials _____________________________________ Want to up-skill in LinkedIn? My LinkedIn Marketing Mentoring Program may be just what you need! Find out more via the link below. https://thinkbespoke.com.au/linkedin-marketing-mentoring _____________________________________ Join my next Lunch & Learn here. https://events.humanitix.com/lunch-and-learn-april-linkedin-online-training-with-karen-hollenbach _____________________________________ A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and one of Australia's leading LinkedIn training specialists. I live in Melbourne and I'm an educator, writer and gardener who's written 100s of LinkedIn Profiles and trained 1000s of business owners and consultants, digital marketers and sales teams how to use my LinkedIn marketing tips. _____________________________________ In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. In 2021 I was awarded Mentor of the Year, thanks to my involvement with the She Mentors community. _____________________________________ Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month. Karen's LinkedIn Profile: https://www.linkedin.com/in/karenhollenbach/ Sign Up to Karen's Updates: https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I share my predictions for the evolution of LinkedIn Profiles in 2022 including:
The theme of thought leadership and leveraging Creator Mode and the related tools. The dynamic nature of the LinkedIn Profile, serving a variety of LinkedIn community members with the option to activate open to work, hiring and providing services. The reimagining of video for LinkedIn profiles after stories was paused and is being 'reimagined' by LinkedIn. The versatility of LinkedIn messaging as a tool to stay connected to our professional community on LinkedIn.
_____________________________________ Present the best version of you on LinkedIn with my LinkedIn Profile Essentials Online Course. https://learning.thinkbespoke.com.au/product/profile-essentials _____________________________________ Want to up-skill in LinkedIn? My LinkedIn Marketing Mentoring Program may be just what you need! Find out more via the link below. https://thinkbespoke.com.au/linkedin-marketing-mentoring _____________________________________ Join my next Lunch & Learn here. https://events.humanitix.com/lunch-and-learn-april-linkedin-online-training-with-karen-hollenbach _____________________________________ A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and one of Australia's leading LinkedIn training specialists. I live in Melbourne and I'm an educator, writer and gardener who's written 100s of LinkedIn Profiles and trained 1000s of business owners and consultants, digital marketers and sales teams how to use my LinkedIn marketing tips. _____________________________________ In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. In 2021 I was awarded Mentor of the Year, thanks to my involvement with the She Mentors community. _____________________________________ Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month. Karen's LinkedIn Profile: https://www.linkedin.com/in/karenhollenbach/ Sign Up to Karen's Updates: https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I provide a round up of the last quarter in terms of the new LinkedIn features, including:
LinkedIn Event changes Integrating LinkedIn Live Providing Services (LinkedIn Profile feature) Upcoming predictions (subscribe to enjoy these in future episodes).
_____________________________________ Present the best version of you on LinkedIn with my LinkedIn Profile Essentials Online Course. https://learning.thinkbespoke.com.au/product/profile-essentials _____________________________________ Want to up-skill in LinkedIn? My LinkedIn Marketing Mentoring Program may be just what you need!Find out more via the link below. https://thinkbespoke.com.au/linkedin-marketing-mentoring _____________________________________ Join my next Lunch & Learn here. https://events.humanitix.com/lunch-and-learn-april-linkedin-online-training-with-karen-hollenbach _____________________________________ A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and one of Australia's leading LinkedIn training specialists. I live in Melbourne and I'm an educator, writer and gardener who's written 100s of LinkedIn Profiles and trained 1000s of business owners and consultants, digital marketers and sales teams how to use my LinkedIn marketing tips. _____________________________________ In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. In 2021 I was awarded Mentor of the Year, thanks to my involvement with the She Mentors community. _____________________________________ Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month. Karen's LinkedIn Profile: https://www.linkedin.com/in/karenhollenbach/ Sign Up to Karen's Updates: https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I explore the latest updates shared at my recent Lunch & Learn including:
- LinkedIn suspends the stories feature
- LinkedIn adds photo edit capabilities
- LinkedIn prompts 'share your thoughts' via the LinkedIn Profile post feature
- LinkedIn Product Pages - rolling out to all LinkedIn pages
I also mention my upcoming Lunch and Learns. In October I will be doing a deep dive into LinkedIn Polls and in November I will be doing a deep dive into LinkedIn Articles, via the LinkedIn Company Page.
Here's where you can register for my October and November Lunch and Learns.
https://events.humanitix.com/lunch-and-learn-april-linkedin-online-training-with-karen-hollenbach
I also mention my LinkedIn Marketing Mentoring Program. Find out more via the link below.
https://thinkbespoke.com.au/linkedin-marketing-mentoring
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This is the last episode of Season 2.
Season 3 will be back before you know it!
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Join my next Lunch & Learn for Business here.
https://events.humanitix.com/lunch-and-learn-april-linkedin-online-training-with-karen-hollenbach
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A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
Karen's LinkedIn Profile: https://www.linkedin.com/in/karenhollenbach/
Sign Up to Karen's Updates: https://thinkbespoke.com.au/think-bespokes-e-insights
In this episode I explore my recent experience with the new edit photo feature when you post a photo from your LinkedIn Profile or LinkedIn Company page. Read more in this article, along with tips on how to mention and tag people in posts and photos.
https://www.linkedin.com/pulse/how-tag-people-photos-mention-companies-posts-comments-linkedin-/
I also mention my LinkedIn Marketing Mentoring Program. Find out more here.
https://thinkbespoke.com.au/linkedin-marketing-mentoring
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Join my next Lunch & Learn for Business here.
https://events.humanitix.com/lunch-and-learn-april-linkedin-online-training-with-karen-hollenbach
__________________________________________________________
A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
Karen's LinkedIn Profile: https://www.linkedin.com/in/karenhollenbach/
Sign Up to Karen's Updates: https://thinkbespoke.com.au/think-bespokes-e-insights
LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips
Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I explore how to set up a registration for for LinkedIn events organised by LinkedIn Pages.
While creating a public event for your LinkedIn Page, the organiser (super or content admin) can request for members to submit a registration form with their first name, last name, email address, job title, company name, and country/region. If you activate this feature, submitting the pre-filled registration form is mandatory for LinkedIn members to attend the Event.
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Join my next Lunch & Learn for Business here.
https://events.humanitix.com/lunch-and-learn-april-linkedin-online-training-with-karen-hollenbach
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A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
Karen's LinkedIn Profile: https://www.linkedin.com/in/karenhollenbach/
Sign Up to Karen's Updates: https://thinkbespoke.com.au/think-bespokes-e-insights
LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips
Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I explore LinkedIn's recent announcement that the LinkedIn stories feature will be suspended at the end of September. The Social Media Today article, by Andrew Hutchison, I reference in this episode was also posted via my LinkedIn profile update here. https://www.linkedin.com/feed/update/urn:li:activity:6838585065421840384
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Join my next Lunch & Learn for Business here.
https://events.humanitix.com/lunch-and-learn-april-linkedin-online-training-with-karen-hollenbach
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A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
Karen's LinkedIn Profile: https://www.linkedin.com/in/karenhollenbach/
Sign Up to Karen's Updates: https://thinkbespoke.com.au/think-bespokes-e-insights
LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips
Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I explore the save posts and articles feature. If you’ve taken the time to curate and clean up your LinkedIn feed then you’ll find your LinkedIn experience has improved, and some of the posts and articles you see can be a helpful source of news and inspiration.
If you’re responsible for the management of content for yourself, your business or your clients, or you’re, like me, and enjoy a good thought provoking read, then you’ll enjoy being able to save your favourite updates and return to them when you have time to read or watch them in full.
Read more here about How to Save Posts & Articles in Your LinkedIn Feed
https://thinkbespoke.com.au/2021/08/how-to-save-posts-articles-in-your-linkedin-feed.html
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Join my next Lunch & Learn for Business here.
https://events.humanitix.com/lunch-and-learn-april-linkedin-online-training-with-karen-hollenbach
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A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
Karen's LinkedIn Profile: https://www.linkedin.com/in/karenhollenbach/
Sign Up to Karen's Updates: https://thinkbespoke.com.au/think-bespokes-e-insights
LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips
Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I explore the mention and tag feature on LinkedIn. Using the mention feature in posts and comments enables you to encourage a conversation or actively thank or recognise someone's contribution on LinkedIn. Mentioning or tagging companies or your connections in this way can encourage engagement with your posts and comments and draw attention to your update.
Read more in this LinkedIn Page article
https://www.linkedin.com/pulse/how-tag-people-photos-mention-companies-posts-comments-linkedin-/
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Join my next Lunch & Learn for Business here.
https://events.humanitix.com/lunch-and-learn-april-linkedin-online-training-with-karen-hollenbach
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A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
Karen's LinkedIn Profile: https://www.linkedin.com/in/karenhollenbach/
Sign Up to Karen's Updates: https://thinkbespoke.com.au/think-bespokes-e-insights
LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips
Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I explore the role of subject matter experts in your organisation who want to be more active on LinkedIn and are seeking your guidance. Perhaps you manage the communications or the marketing for the organisation, and the Executive team want your guidance on how to approach Creator Mode and which content features to use. In this episode we hear also from a client who's experiencing just this for the organisations she manages the LinkedIn presence for.
Read more here about How to Create a Content Strategy for Thought Leadership
https://business.linkedin.com/marketing-solutions/blog/content-marketing-thought-leaders/2020/how-to-create-a-content-strategy-for-thought-leadership
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Join my next Lunch & Learn for Business here.
https://events.humanitix.com/lunch-and-learn-april-linkedin-online-training-with-karen-hollenbach
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A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
Karen's LinkedIn Profile: https://www.linkedin.com/in/karenhollenbach/
Sign Up to Karen's Updates: https://thinkbespoke.com.au/think-bespokes-e-insights
LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips
Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I explore The Subtle Art of Blending Curated, Owned & Promotional Content from your LinkedIn Company page. It's a reminder that you need a Strategic Content Framework for your page that provides a road map for a mix of curated, owned & promotional content that's relevant to your goals for LinkedIn. This episode provides some examples of how we do this on Think Bespoke's page and suggests you give some thought to the 'tone of voice' of your page updates.
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Join my next Lunch & Learn for Business here.
https://events.humanitix.com/lunch-and-learn-april-linkedin-online-training-with-karen-hollenbach
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A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
Karen's LinkedIn Profile: https://www.linkedin.com/in/karenhollenbach/
Sign Up to Karen's Updates: https://thinkbespoke.com.au/think-bespokes-e-insights
LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips
Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I explore who should not be making LinkedIn their primary platform. As an independent LinkedIn training specialist, it's just as important that I advise people when not to focus their energies on LinkedIn, as it is to show them how to maximise this platform, when it will help their business. For content marketers in my network who have friends like Helen, who we hear from in this episode, please share this with them so they can better manage that common feeling of 'overwhelm' I hear people mention when new business owners talk about social media and LinkedIn. In this episode I also mention this video that I created for Mums & Co, where I explain who I think should and should not focus on LinkedIn as their primary platform for business, and what to do when you're first starting out with LinkedIn.
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Join my next Lunch & Learn for Business here.
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A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips
Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share the latest LinkedIn updates for marketers and business owners who choose LinkedIn as their primary platform. In this episode I share my thoughts on the LinkedIn algorithm and explore, with one of my Lunch & Learn attendees, what this means for her LinkedIn Profile posting plan. If you manage the company page presence for your organisation, your leader's profile content plan is just as important as your company page content plan. You'll notice Employee Advocacy is now a tab on your Company Page analytics so you can keep an eye on what your organisation's staff are posting on LinkedIn.
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Join my next Lunch & Learn for Business here.
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A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips
Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share the latest LinkedIn updates for marketers and business owners who choose LinkedIn as their primary platform. In this episode I share an update from this month's Lunch & Learn when I shared some of my favourite LinkedIn profile features. I really like the LinkedIn Video Cover Story feature and encourage those of you who are not camera shy to try it!
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Join my next Lunch & Learn for Business here.
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A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips
Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share the latest LinkedIn updates for marketers and business owners who choose LinkedIn as their primary platform. In this episode I ask you to consider how you're using your LinkedIn Profile to play a positive role as a member of your community. LinkedIn reported 50% more conversations on LinkedIn in 2020. In an increasingly disconnected world LinkedIn is your gateway to your network and where you can virtually stay connected to your community. How you show up and add value really does matter and will serve you and your business well over the longer term.
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Join my next Lunch & Learn for Business here.
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A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips
Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share the latest LinkedIn updates for marketers and business owners who choose LinkedIn as their primary platform. In this episode I share my love / hate relationship with LinkedIn Stories and share my perspective on why they have so much potential, especially for your LinkedIn Company Page game plan. I also revisit LinkedIn events and suggest how you can be using these to amplify your sales and marketing plan for in real life or online events. And finally, I reflect on the importance of being strategic from your LinkedIn profile and how the way you engage with other's content and the types of updates you share tell me a lot about your personal brand. I hope you enjoy this episode.
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Join my next Lunch & Learn for Business here.
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A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips
Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share the latest LinkedIn updates for marketers and business owners who choose LinkedIn as their primary platform. In this episode I gush about LinkedIn polls and share an example of a client's experience with a poll that results in over 90,000 views to his profile and 2,000 votes. This episode will encourage you to take another look at LinkedIn polls and consider how to use them more strategically in your business right now.
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Join my next Lunch & Learn for Business here.
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A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips
Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share the latest LinkedIn updates for marketers and business owners who choose LinkedIn as their primary platform. Topics I cover include:
- LinkedIn Page - My Company Tab
- Boosting LinkedIn Page Updates
- The Future of Your Brand - tips from the LinkedIn Marketing Solutions Blog
- PDF, intro card and privacy setting options for LinkedIn members
As my EOFY gift to you, please download this as a slide deck over on Slideshare and follow us while you're there! Join my next Lunch & Learn for Business here.
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A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips
Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share the latest LinkedIn Page feature - publishing a LinkedIn article. Read more here about this feature.
Check out one of Think Bespoke's LinkedIn Page articles at 5 Things You Need to Know About LinkedIn Pages for your Small Business.
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A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips.
In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips
Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share an excerpt of a training module I developed for a business women's community. It tackles the unpopular nature of LinkedIn versus platforms like Instagram and will help you decide if LinkedIn should be a primary platform for your business. Watch the 15 minute video here.
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A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips.
Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I answer a common question I'm asked by small business owners who are spending more time on LinkedIn.
Why do we need a business page and also a personal page?
Can we put the same posts up on both pages or should we be mixing it up?
These are great questions, that I answer during the episode. Resources I mention in this episode are 5 Things You Need to Know About LinkedIn Pages for Your Small Business and my LinkedIn Marketing Mentoring program.
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A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips
Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
LinkedIn Creator mode finally landed for my LinkedIn profile a couple of weeks ago and I activated it straight away. In this podcast episode I explore this new feature, announced on the LinkedIn Official Blog here at the end of March.
If you'd like to see this feature in action, please visit my LinkedIn Profile here.
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A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips
Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share my experience with creating the new LinkedIn Profile video cover story. You can access this feature via the LinkedIn App on your mobile device. You'll receive a prompt that the feature is there and can record and then view your video. You're also welcome to join the conversation over on LinkedIn here where I share what I think you need to consider when creating your LinkedIn video cover story.
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A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips
Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share the exciting update that LinkedIn articles are now also the domain of Company Pages. LinkedIn continues to roll out new features for the LinkedIn company page experience with the ability to now publish a LinkedIn article from your LinkedIn page. As super or content admin of a LinkedIn Page, you can write an article as the Page or as yourself. Read more in my (profile) LinkedIn article here.
Here's what's currently available via LinkedIn Help in regard to the Publishing Articles to your LinkedIn Page feature.
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A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips
Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I explore the New Intuitive, Streamlined Search Experience. Find out more about this development on the LinkedIn Official blog here. I also mention my monthly Lunch & Learns for business in this episode. Join me for my next Lunch & Learn and stay up to date with LinkedIn's latest features, learn more about LinkedIn features in my deep dive and ask all your LinkedIn questions!
View Lunch & Learn Monthly Schedule Here
LinkedIn Learning also gets a brief mention in this episode, so f you're thinking about investing in premium because you want to access LinkedIn Learning . . . don't! Check with your local library and they are likely to give you access. The following libraries in Melbourne provide their members with access to LinkedIn Learning.
Eastern Regional Libraries
Melbourne City Libraries
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A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips
Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I explore the various roles you can assign when managing page admins for your organisation's LinkedIn company page. I recommend you have at least two people assigned to the Super Admin role within your organisation at any one time in case one of these individuals discontinues working for your organisation and loses access to their work email address. Read more about the admin roles for your LinkedIn company page in this blog article.
Please note - Super Admin and Content Admin roles can invite connections to follow your LinkedIn Company page. Learn more about this feature here.
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A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer >> Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I briefly explore some of the different content options and considerations when posting LinkedIn updates. LinkedIn’s content features include:
- Posting images, videos, links or just text.
- Publishing a LinkedIn article
- Creating a Poll
- Creating an Event
- Offering Help
- Posting a PDF document
- Streaming live via LinkedIn Live
- Posting LinkedIn Stories (phone only)
In this episode I encourage you to use the mention features - here's more about this feature on my website. I also mention LinkedIn's video sharing file requirements. Find out more here via LinkedIn Help.
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A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer >> Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share a relatively new feature that's been added to the LinkedIn event experience. If you've created a LinkedIn event recently you may notice LinkedIn automatically creates a chat for this event. In this podcast episode I explore more about this feature and how you may choose to use it to engage your event attendees leading up to, during and after your LinkedIn event. Here's more from LinkedIn Help about this feature. __________________________________________________________
A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share the 10 things you need to know about LinkedIn Company Pages. If you're a Company Page admins for your organisation's LinkedIn page and you're relatively new to this role, today's podcast is for you, because you don't know what you don't know! Here's the blog article I wrote about this topic, 10 Things You Need to Know about LinkedIn Company Pages. __________________________________________________________
A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month. >> LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer >> Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share my LinkedIn marketing tips for cleaning up your LinkedIn Profile newsfeed. This is a game changer and will improve your LinkedIn user experience by keeping your favourite updates in your feed, so you can save them and share them on your LinkedIn company page or via your team's LinkedIn Profiles. Here's the LinkedIn article I wrote about this topic, How to Get Better Updates in Your LinkedIn Newsfeed A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
LinkedIn can be fun, you just need to know how to do it the right way! Subscribe for bite sized episodes on LinkedIn marketing tips Stay up to date with LinkedIn Profile and LinkedIn company page features Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share my LinkedIn marketing tips for accessing inspiring global LinkedIn experts. I LOVE that you tune in to my podcast to get inspired with LinkedIn and so I want you to know who inspires me!
Here's the announcement from LinkedIn about the free LinkedIn Marketing Labs: Introducing LinkedIn Ads I mention in this episode.
Try accessing LinkedIn's On Demand webinars. Check out the APAC webinar hub here. The good news is that there's lots of learning you can do for free, and some of the LinkedIn Learning options I mention below will require a LinkedIn Premium membership.⠀Or talk to your friendly local librarian and ask how you can get free access to LinkedIn Learning!
The AMAZING global experts I mention in this episode are:
☕️ Michaela Alexis for tips on Company Pages
🎯 AJ Wilcox for LinkedIn Ad tips ⠀
✳️ Goldie Chan for LinkedIn video marketing⠀
Viveka Von Rosen for B2B Marketing
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A little more about me if we have not met yet...
Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute.
Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
LinkedIn can be fun, you just need to know how to do it the right way!
Subscribe for bite sized episodes on LinkedIn marketing tips
Stay up to date with LinkedIn Profile and LinkedIn company page features
Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share my LinkedIn marketing tips for adding LinkedIn Stories to your Company Page Content Mix, including my decision criteria for helping you work out if this is a feature that's relevant for your organisation.
I did mention in the opening I'd share a time saving resource with you, which is Canva.com . I use this to create Think Bespoke's story templates and animations.
Read more on this topic on my blog.
A little more about me if we have not met yet...
Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute.
Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
LinkedIn can be fun, you just need to know how to do it the right way!
Subscribe for bite sized episodes on LinkedIn marketing tips
Stay up to date with LinkedIn Profile and LinkedIn company page features
Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share my LinkedIn marketing tips for accessing and adding the Open for Business Feature.
Read more on this topic on my blog.
A little more about me if we have not met yet...
Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute.
Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offer, delivered to your inbox each month.
LinkedIn can be fun, you just need to know how to do it the right way!
Subscribe for bite sized episodes on LinkedIn marketing tips
Stay up to date with LinkedIn Profile and LinkedIn company page features
Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share my LinkedIn marketing tips maximising the LinkedIn Article Publishing Feature.
Read more about How to Write a LinkedIn Article from your LinkedIn Profile on the blog.
A little more about me if we have not met yet...
Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute.
Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offer, delivered to your inbox each month.
LinkedIn can be fun, you just need to know how to do it the right way!
Subscribe for bite sized episodes on LinkedIn marketing tips
Stay up to date with LinkedIn Profile and LinkedIn company page features
Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share LinkedIn Marketing tips for the Offering Help feature on your LinkedIn Profile & Company Page.
Here's an example of how we've used this feature on Think Bespoke's Showcase Page [a sub page of Think Bespoke's Company Page].
And here's the LinkedIn Guide I mention.
A little more about me if we have not met yet...
Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute.
Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
>> LinkedIn can be fun, you just need to know how to do it the right way!
- Subscribe for bite sized episodes on LinkedIn marketing tips
- Stay up to date with LinkedIn Profile and LinkedIn company page features
- Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
>> Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it.
In this episode I share LinkedIn Marketing tips for the LinkedIn Profile featured section.
Read more about this topic on my blog.
A little more about me if we have not met yet...
Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute.
Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
>> LinkedIn can be fun, you just need to know how to do it the right way!
- Subscribe for bite sized episodes on LinkedIn marketing tips
- Stay up to date with LinkedIn Profile and LinkedIn company page features
- Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
>> Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share my LinkedIn marketing tips for using LinkedIn Stories.
Read more on this topic on my blog.
A little more about me if we have not met yet...
Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute.
Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
>> LinkedIn can be fun, you just need to know how to do it the right way!
- Subscribe for bite sized episodes on LinkedIn marketing tips
- Stay up to date with LinkedIn Profile and LinkedIn company page features
- Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
>> Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share my LinkedIn marketing tips for using LinkedIn Live.
View examples from LinkedIn here and apply for LinkedIn Live here. Here's LinkedIn's Best Practice Guide to LinkedIn Live.
A little more about me if we have not met yet...
Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute.
Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
>> LinkedIn can be fun, you just need to know how to do it the right way!
- Subscribe for bite sized episodes on LinkedIn marketing tips
- Stay up to date with LinkedIn Profile and LinkedIn company page features
- Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
>> Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it.
In this episode I share my LinkedIn marketing tips for using LinkedIn Polls, either from your LinkedIn Profile or LinkedIn Company Page.
Read more about this feature on my blog.
A little more about me if we have not met yet...
Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute.
Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
>> LinkedIn can be fun, you just need to know how to do it the right way!
- Subscribe for bite sized episodes on LinkedIn marketing tips
- Stay up to date with LinkedIn Profile and LinkedIn company page features
- Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
>> Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share my LinkedIn marketing tips for making the most of the LinkedIn event feature from your LinkedIn Profile and LinkedIn Company Page. Read more about this feature on my blog.
A little more about me if we have not met yet...
Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute.
Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
>> LinkedIn can be fun, you just need to know how to do it the right way!
- Subscribe for bite sized episodes on LinkedIn marketing tips
- Stay up to date with LinkedIn Profile and LinkedIn company page features
- Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
>> Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share my LinkedIn marketing tips for making the most of the Invite Followers to your Company Page feature.
Read more about this feature on my blog.
A little more about me if we have not met yet...
Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute.
Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
>> LinkedIn can be fun, you just need to know how to do it the right way!
- Subscribe for bite sized episodes on LinkedIn marketing tips
- Stay up to date with LinkedIn Profile and LinkedIn company page features
- Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
>> Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I ask you to check if you have the Providing Services feature option on your LinkedIn Profile. You can check out how this feature looks on my LinkedIn profile. At the time of recording this episode, LinkedIn reported that not all members have access to the option to list the services they provide from their LinkedIn Profile. LinkedIn also specifies that this feature is separate to LinkedIn's Profinder, that you will find in the U.S. It is also separate to the Open to Work feature. On some profiles I have seen people use both the Providing Services and Open to Work feature.
Premium subscribers who have enabled the Open Profile setting can be messaged for free when members want to inquire about business details, which is one of the benefits I mention in this episode.
If you have this feature, here's some tips from LinkedIn on how to enable and manage it.
A little more about me if we have not met yet...
Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute.
Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
>> LinkedIn can be fun, you just need to know how to do it the right way!
- Subscribe for bite sized episodes on LinkedIn marketing tips
- Stay up to date with LinkedIn Profile and LinkedIn company page features
- Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
>> Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
In this episode I share my LinkedIn marketing tips for crafting your LinkedIn Company Page promise. This is a game changer that will help you share more relevant content for your community, encourage followers to your LinkedIn Company Page and encourage your teams to engage with your content.
A little more about me if we have not met yet...
Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute.
Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month.
>> LinkedIn can be fun, you just need to know how to do it the right way!
- Subscribe for bite sized episodes on LinkedIn marketing tips
- Stay up to date with LinkedIn Profile and LinkedIn company page features
- Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
>> Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it.
In this episode I ask you to consider your answer to the two most important questions you need to ask yourself (and decide your answers to) before updating your LinkedIn Profile and launching your networking and content marketing efforts on LinkedIn.
A little more about me if we have not met yet...
Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute.
Say hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offer, delivered to your inbox each month.
>> LinkedIn can be fun, you just need to know how to do it the right way!
Subscribe to this podcast for bite sized episodes on LinkedIn marketing tips
Stay up to date with LinkedIn Profile and LinkedIn company page features
Stay informed of the new LinkedIn marketing features you need to be know as a business owner or digital marketer
>> Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!
Join Karen Hollenbach for 5 Minute LinkedIn Marketing Tips
Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and Asia Pacific’s LinkedIn Lady and I'm excited to be launching this new podcast. I've written 100s of LinkedIn Profiles and trained 1000s of business owners, digital marketers and sales teams how to use my LinkedIn marketing tips. In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute.
Say hi over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, delivered to your inbox each month.
>> LinkedIn can be fun, you just need to know how to do it the right way!
- Subscribe for bite sized episodes on LinkedIn marketing tips
- Stay up to date with LinkedIn Profile and LinkedIn company page features
- Stay informed of new LinkedIn features you need to be aware of as a business owner or digital marketer
>> Subscribe to this podcast so you’ll be notified when the next episode drops. And please tell your friends about it too!