BrandBox: Recent Episodes
Tom Guarriello & Mark Kingsley
Ep. 52 - Bye Buy American Pie. Took our Chevy to the levee, but the levee was dry.
- Fast Company Headline: "America, The Brand, Is Becoming Toxic"
- Forbes 2005 Article: "Is Brand America In Trouble?"
- "Abundance" by Derek Thompson and Ezra Klein
- Georges Bataille
- School of Visual Arts Masters In Branding Program
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Ep. 51 - Super Markets Brands in the age of backlash.
- Recent Target and Costco Customer Numbers
- Walter Benjamin’s “Arcades Project”
- Milan's Galleria Vittorio Emanuele II
- Merchandise availability in stores vs. online
- Reverend Billy
- Georges Bataille
- School of Visual Arts Masters In Branding Program
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Ep. 50 - STFU Brand speech swings to "the other side."
- NYTimes Op-Ed "Corporate Leaders Need To Keep Their Mouths Shut"
- Gartner Hype Cycle
- Kondratiev Wave
- Diversity, Equity, Inclusion origins
- Civil Rights Act of 1964
- Citizens United Supreme Court decision
- The New Deal
- Sputnik I
- Maurizio Lazzarato
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Ep. 49 - Fan-tasies The contributions of fandom to life.
- Swifties
- Why are Beyoncé's fans called BeyHive? Meaning, origin, and everything to know.
- Beatlemania
- Beyoncé fans left disappointed after rumors of a DNC performance proved false.
- Insane Clown Posse
- Juggalo
- Juggalo Outreach Program | Buffalo NY
- Buffalo Juggalos
- If you want to understand modern politics, you have to understand modern fandom.
- Walden Pond
- FBI 2011 National Gang Threat Assessment
- Juggalos Classify FBI as a Gang
- Deadhead
- Effective Psychotherapy: The Contribution of Helmuth Kaiser
- Kevin Kelly "1000 True Fans"
- Nietzsche’s three metamorphoses
- Sunk cost
- Shalom Auslander "Feh: A Memoir"
- The Spectacular Failure of the Star Wars Hotel
- "Such was the demand for (ABBA's) music that their management had to arrange for royalties from the Soviet Union to be paid in oil commodity rights rather than the embargoed rouble."
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Ep. 48 - Artifice and Intelligence - Part 2
Part 2 of a two-part conversation on the wonder of AI and its impact on brands and agencies. Part 1 is here.
Show Notes
Part 1 of a two-part conversation on the wonder of AI and its impact on brands and agencies.
- French Novel: “The Disappearance.” Translated as “A Void”
- "The Platonic Representation Hypothesis" article
- Google IO Presentation
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Part 1 of a two-part conversation on the wonder of AI and its impact on brands and agencies.
Show Notes
Part 1 of a two-part conversation on the wonder of AI and its impact on brands and agencies.
- 60 Minutes Nvidia segment
- Michael Rouse: The World Got Away
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Episode 46 - You’re Not Crazy
Everything seems to be up in the air at this point…
Show Notes
Everything seems to be up in the air at this point…
- Fast Company article on viral brand campaigns
- Voss on the conduct of life
- Stuart Brand's Pace Layer model
- Neil Postman "Amusing Ourselves To Death"
- Venkatesh Rao article: "Charnel Vision"
- Marc Andreessen article: "The Techno-Optimist Manifesto"
- "WTF Happened In 1971?"
- The "financialization" of the world
- Supreme Court Citizen's United decision
- Stanley "Barbie" Thermos
- "We have met the enemy and he is us"
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Episode 45 - That New Book Smell
Show Notes
We give Mark's new book the sniff test! "Universal Principles of Branding," available now at bookstores everywhere.
- Universal Principles of Branding: 100 Key Concepts For Defining, Building, and Delivering Brands
- The Ship of Theseus
- Howard Bloom - recruitment strategy
- Aristotle on Storytelling
- Toyota Land Cruisers used as military vehicles
- Hubert Dreyfus Model of Expertise
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Episode 44 - Persona Non Grata
Show Notes
Looking at the face that launched a thousand memes.
- The “Goldwater Rule”
- Donald Trump Mug Shot
- “Lipstick Traces” by Greil Marcus
- Greek idea of "persona"
- Charles Darwin's "The Expression of Emotions in Man and Animals"
- Famous mugshots
- Paul Ekman's Facial Action Coding System
- Affectiva
- Duchenne's work
- Franz Xavier Messerschmidt
- Roland Barthes
- "Codeshifting/Codeswitching"
- Bud Light and Codeswitching
- "The Food That Built America"
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Ep. 43 - Post-Office Even Zoom Is Making People Return to the Office.
Goldman Sachs is frustrated by many workers failing to be in the office 5 days a week and is ‘reminding’ them it’s required.
White House calls on agencies to 'aggressively' reduce telework this fall.
Work From Home Increasingly Resembles a Fight Between Employer and Employee in Australia.
Hundreds of San Francisco federal employees working from home due to crime.
A compelling (but hard to observe) reason for returning to in-office work? Serendipity.
Pay for New Hires Is Shriveling.
Nick Bloom : A key reason why #WFH will grow over time - cohort effects.
6 types of team meetings you need (and 3 you don’t).
Allen Ginsberg, "Howl"
There is no alternative.
Late capitalism
The Delusion of Infinite Economic Growth.
Renewable energy generates about 20% of all U.S. electricity.
What is U.S. electricity generation by energy source?
TikTok search: quitting amazon
Bosses are winning the return-to-office battle—but it’s not over yet
Same publication, one year later...
Most bosses regret how they mandated workers return to the office. They blamed it on not having enough data.
Episode 42 - Brandmines
Show Notes
Social commentary is getting even more dangerous for brands.
- BrandBox Episode 41 - This Bud's For You, But Not For You!
- Two Bud Light Executives Given Leave of Absence
- Christian Beverage Crosses
- Coffee "Waves"
- The Pepsi Challenge
- Blackrock ESG Support Controversy
- DeSantis Anti-ESG Legislation
- Byung-Chul Han - Wikipedia
- Byung-Chul Han "The Disappearance of Rituals"
- Late Capitalism
- Financialization
- Chevrolet Ad - Gay Marriage
- Sianne Ngai's Zany in "I Love Lucy" clip
- Charlie Chaplin "Modern Times" clip
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Episode 41 - It’s Not TV
Show Notes
HBO Max’s restructuring touches a nerve.
- HBO Max/Discovery Become "Max"
- HBO - "Home Box Office" History
- Gemeinschaftsgefühl - "fellow feeling"
- Openness To Experience - Big Five
- Packard Automobiles
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Episode 40 - This Bud’s For You…But Not For You!
Show Notes
The culture wars take a beer break.
- Susan Sontag: "Against Interpretation"
- Dylan Mulvaney Instagram Video
- Kid Rock Instagram Video
- Supreme Court "Citizens United" Decision
- Larry Fink 2022 BlackRock Shareholder Letter
- Bud Light VP Marketing Video
- Ego-dystonic and syntonic values, beliefs, behaviors
- Clayton Christensen: "Marketing Malpractice" and Jobs To Be Done
- Kahneman System One, System Two
- Cory Doctorow on "Enshittification"
- "We have met the enemy, and he is us" Pogo cartoon
- Narcissism of Small Differences
- Lego Ai Weiwei Decision
- Social Influence and Overreaction
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Episode 39 - Tool Time!
Show Notes
We shape tools, then tools shape us.
- Adobe drops Pantone 2:35
- "First we build the tools, then the tools build us." 6:43
- Jacques Attali, "Noise" 11:57
- Dave Trott 20:22
- Stuart Semple Black 2.0 23:12
- Variable Ratio Positive Reinforcement 25:40
- Henri Cartier-Bresson 28:32
- The Blue Marble 35:23
- New Yorker Cartoon 38:11
- Steven Pinker - "The Better Angels of Our Nature" 43:41
- GEIKO Gecko 50:54
- NJM Insurance 51:48
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Episode 38 - Cleverness
Show Notes
Don’t we all want to be clever?
- Sianne Ngai - Our Aesthetic Categories
- David Shing
- Mark's Instagram Feed
- Chögyam Trungpa - Cutting Through Spiritual Materialism
- Cleverness as social currency
- Rudi Petry: "brands as doulas"
- Clever never struggles
- Geometric and algebraic understanding. Plato: "Let no one ignorant of geometry enter"
- Apollonian and Dionysian Approaches
- Walker Hayes - "Fancy Like"
- Embracing uncertainty
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Episode 37 - Rage In The Machine
Show Notes
Why are we all so f*g angry?
- "The Year We Lost It" NY Times
- "The Slap"
- Punctuated Equilibrium
- Basic Emotion Theory
- Five Factor Personality Model
- "The Blue Marble" Photo
- "Burning Boy: The Life and Work of Stephen Crane"
- Eschatology
- Trump NFTs
- LIFEMORTS rage triggers
- St. Sebastian
- Alfred Adler Social Interest
- "The Immaculate Reception"
- "This Is Water" by David Foster Wallace
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Episode 36 - Elon Rorschach
Show Notes
What happens next in Elon’s Twitter experiment?
- Matt Levine "Money Stuff" Bloomberg
- Nate Silver
- "The Culture Industry"
- Elon As Rorschach
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Episode 35 - What About This? Show Notes
Why don’t brands take a stand on abortion rights?
- Justice Alito’s Opinion, Leaked on Politico
- Pew Research Center Article
- Fast Company Article on Brands and Roe Decision
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Episode 34 - Vibe Shift
Show Notes
Why is everything so strange?
- "Vibe Shift"
- "A Vibe Shift Is Coming"
- "I Support The Current Thing" Graphic
- Walter Benjamin "The Work of Art in the Age of Technological Reproduction"
- Andy Warhol Car Crash paintings
- Kyle Rittenhouse
- Grant McCracken's "Chief Culture Officer"
- James Gleick, "The Information"
- H.G. Wells, "The World Brain"
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Episode 33 - Red Friday
Show Notes
Brand War One: Beginning In Ukraine. Recorded 3/6/22.
- Derek Thompson's Framework
- "How New York Stole the Idea of Modern Art"
- Russians line up to shop at Ikea
- Father destroys son's iPad in anger at Apple
- Felix Sater
- Fiona Hill Putin analysis
- "Chesterfield Kings" band
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Episode 32 - Our Sporting Life
Show Notes
Melinda, Mark, and Tom get ready for "the big game" by discussing the role of sports in American culture.
- Theodore Adorno
- Noam Chomsky
- 2021 Top 100 Viewed TV Events
- Mark Fisher
- Paul Virilio
- "The Ice Bowl" Game
- 1958 NFL Championship Game
- Brian Flores NFL Lawsuit
- Baseball "Steroid Era"
- Michael Jordan
- Steph Curry
- 1960 Olympic Games
- Sports gambling statistics
- College athletes name, image, likeness rights
- Cornhole competitions
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Episode 31 - OK Pop
Show Notes
Melinda, Mark, and Tom discuss the growing influence of Korean culture in today's world.
- K Pop Wikipedia article
- New Yorker K Pop video
- Psy "Gangnam Style" video
- "Korean Wave" Wikipedia article
- Chinese "masculinity crisis"
- Korean feminism backlash
- New Yorker "Instagram face" article
- "Boyfriend/Girlfriend Bars" in Japan
- Mark Fisher: Luxury jetset capitalism
- "Airspace" Verge article
- John McWhorter NYTimes column: "Negro"
- Judith Butler: language regulates identity
- BTS McDonald's Meal
- Howard Bloom "recruitment strategy"
- BTS Stephen Colbert "Boy With Luv" performance
- Blackpink COP26 climate change video
- Wikipedia "Korean Wave" article
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Episode 30 - The Meta Mall
Show Notes
Season 2 debuts with a discussion of some implications of Meta's metaverse announcement.
- Mark's article: "Don't Be Distracted By Facebook Going Meta"
- Dazzle ships
- Facebook's Metaverse Announcement Video
- Microsoft's Metaverse Announcement Video
- Beat Saber
- Ben Thompson's Stratechery interview with Mark Zuckerberg
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Episode 29 - Pick-A-Doodle
Show Notes
Lessons from David Hockney's "worst" work.
- Introduction
- David Hockney's Piccadilly Circus Underground Logo
- Original London Underground rondelle
- Man Ray interpretation
- Hockney's new version
- Public responses
- Peter Saville iZod Alligator redesign
- Hockney signs in underground station
- Young British Artists collection by Charles Saatchi
- Jackson Pollock
- Walter Benjamin: "All great works of literature either dissolve a genre or create one"
- Andre Serrano, "Piss Christ"
- Sister Wendy
- New Statesman Hockney article
- Dunkin'
- The Vessel at Hudson Yards
- "Little Island"
- Student designed Univ. of Tennessee t-shirt
- Attribution theory
- Daniel Kahneman's new book "Noise"
- Hockney's "Piccadilly Circus"
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Episode 28 - No Kidding
Show Notes
How will falling birthrates in the West and China change the world?
- New York Times: New China Three Child Policy
- CIA World Population Website
- PEW Research Center Fertility Website
- Deborah Adler medication bottle design project
- Brian Eno article
- CIA Immigration Data
- Rachel Chrastil - How to Be Childless
- BrandBox Live Show Note Discussions on Clubhouse
- Send your ideas to hello@brandbox.show
- Apply to SVA Masters in Branding Program
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Episode 27 - Repairing For The Future
Show Notes
It’s “infrastructure week” here on BrandBox!
- American Jobs Plan
- 1975 Icelandic Women's Day Off
- Balloon Frame Construction
- Belt and Road Initiative
- BrandBox Episode: Voting for Voting
- Villa Savoye
- Jane Jacobs
- BrandBox Live Show Note Discussions on Clubhouse
- Send your ideas to hello@brandbox.show
- Apply to SVA Masters in Branding Program
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Episode 26 - Voting For Voting
Show Notes
Should brands stand for democracy?
- New York Times Ad Signed By Corporate Executives and Notable Individuals
- Anglo-Saxon Wikipedia article
- Two-thirds of Republicans say 2020 election was invalid
- Golden Globe Awards
- Walter Benjamin - "The Work of Art in the Age of Technological Reproduction"
- "America First Caucus" statements
- Corporate donations to Congress Members who rejected 2020 election results
- Ego syntonic and dystonic
- Blackrock's ESG statements
- Fear of "replacement"
- Republican Party 2020 election "autopsy"
- George W. Bush and Liz Cheney reject America First Caucus ideas
- BrandBox Live Show Note Discussions on Clubhouse
- Send your ideas to hello@brandbox.show
- Apply to SVA Masters in Branding Program
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Episode 25 - Everyone Gets An Award
Show Notes
Why do we need awards?
- Grammy Awards
- Oscar Awards
- Cannes Lion Awards
- Golden Globe Awards
- Food Network Tournament of Champions
- Foucault on Normalization
- Mashable on Film Color Palettes
- Roman Krznaric - Empathy Museum
- Nomadland on Hulu
- BrandBox Live Show Note Discussions on Clubhouse
- Send your ideas to hello@brandbox.show
- Apply to SVA Masters in Branding Program
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Episode 24 - A Firm Goodbye
Show Notes
Melinda Welch joins for reactions to the royal exit interview.
- Oprah Interviews Meghan Markle and Prince Harry
- Habermas and the "public sphere"
- "The bends"
- Sianne Ngai - "Our Aesthetic Categories"
- BrandBox Live Show Note Discussions on Clubhouse
- Send your ideas to hello@brandbox.show
- Apply to SVA Masters in Branding Program
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Episode 23 - NFTs? WTF? LOL!
Show Notes
How real are my sneakers?
- Non Fungible Token or NFT
- Christie's Beeple Auction
- Beeple's 2020 NFTs
- Grimes NFT
- Kings of Leon NFT release
- NBA NFTs
- Nike Cryptokicks
- Lawrence Weiner 1968
- Verification on Blockchains
- Bitcoins
- The Silk Road
- Fiat currency
- Chinese Cryptocurrency
- Epic Games CEO Tim Sweeney
- Digital footwear for avatars
- Hearthstone Hong Kong Controversy
- Daryl Morey Hong Kong Tweet Controversy
- Cryptokitties
- Jerry Seinfeld - Comedians in Cars Getting Coffee
- BrandBox Live Show Note Discussions on Clubhouse
- Send your ideas to hello@brandbox.show
- Apply to SVA Masters in Branding Program
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Episode 22 - Jump Cuts
Show Notes
What the impeachment videos teach us about brands.
- Second Trump Impeachment Prosecution Video
- Second Trump Impeachment Defense Video
- "Continuity editing"
- Montage examples: "The Thomas Crown Affair"
- "Grand Prix"
- Jean-Luc Goddard, "King Lear"
- Walter Benjamin: "The Work of Art In The Age of Mechanical Reproduction"
- Eugène Atget photographs
- LIFE Magazine
- LIFE Magazine, "Drama of Life Before Birth" 1965
- What do these videos have to do with branding?
- George Stevens films: "A Place In The Sun" and Auschwitz documentation
- Alfred Hitchcock's directorial approach
- Terrence Malick's directorial approach
- Ada Louise Huxtable on real/real, real/fake, fake/real, fake/fake
- BrandBox Live Show Note Discussions on Clubhouse
- Send your ideas to hello@brandbox.show
- Apply to SVA Masters in Branding Program
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Episode 21 - Fit For Use
Show Notes
If people can fit in, can they also fit out?
- Wikipedia entry, “survival of the fittest”
- William H. Whyte, “The Organization Man”
- IBM Culture
- Houston pathologist/knife maker
- Bernie Sanders mittens, Vermont Teddy Bear Company
- Jean-Paul Sartre, "Being and Nothingness" Bad Faith
- BrandBox Live Show Note Discussions on Clubhouse
- Send your ideas to hello@brandbox.show
- Apply to SVA Masters in Branding Program
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Episode 20 - Away
Show Notes
Cartesian geometry and modern thinking.
- WSJ Article: Maersk Ship Loses 750 Shipping Containers Overboard in Pacific
- Ocean Network Express loses nearly 2000 boxes at sea
- Intermodal transport system
- Descartes creates co-ordinate system
- Calculus
- Steven Holl Architects
- Rectangular Surveying System
- Manhattan grid plan
- Evolution of building construction
- Augustine Taylor and balloon framing construction
- Bricklayer robots
- 3D Printed structures
- William McDonough - "Cradle To Cradle" design and the fiction of "throwing things away"
- Fully loading disposal AND production costs.
- GameStop affair revealing faultlines
- BrandBox Live Show Note Discussions on Clubhouse
- Send your ideas to hello@brandbox.show
- Apply to SVA Masters in Branding Program
- Michael Rouse "Failing Kansas" video
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Episode 19 - Promises, Promises
Show Notes
It’s judgment time for the political and brand promises of the last several years.
- January 6, 2021 Capitol Insurrection
- "Phase change"
- Sturgeon's Law
- Jamie Dimond: Time for corporations to end all political contributions
- McKinsey: Rethinking the future of American capitalism
- Amanda Gorman - "The Hill We Climb"
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Episode 18 - Teamz
Show Notes
New metaphors for working together.
- "Team of Rivals" by Doris Kearns Goodwin
- Brian Eno on importance of the sense of humor
- Sturgeon's Law
- Paul Meyers Kids In The Hall book, subtitle: One Dumb Guy
- Paul Graham, "Earnestness"
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Episode 17 - Emotional Rescue
Show Notes
The political realm of emotions.
- Hans Selye on stress
- Cognitive dissonance
- Sianne Ngai - "stuplimity"
- "The Cute" "The Zany" and "The Interesting"
- Paul Ekman
- Ekman's Six Primary Emotions
- Scott McCloud's Drawings of Emotions
- "Inside Out" Film
- "Inside Out" Director Pete Docter on Fresh Air
- "Joe Pera Talks With You" - Fall Drive episode
- John Cage
- Berardi's "semio-inflation"
- Neil Postman, "Amusing Ourselves to Death"
- Matthew Yglesias "SlowBoring"
- Send your ideas to hello@brandbox.show
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Episode 16 - We Need To Talk About Donald
Show Notes
What made us think Trump was a master brand builder?
- Sem Devillart
- McLuhan on Hot and Cool Media and Brands
- Milton Glaser Designer of Trump Vodka Branding
- Fran Leibowitz quote
- "Civilization and its Discontents"
- "A Brief History of Fascist Lies" Finkelstein
- "Caste" Isabel Wilkerson
- Jean-Francois Lyotard
- Eschatology
- "Apres moi, le déluge"
- Gottlob Frege
- Paige Morgan Twitter thread
- Donald Trump 2016 election statement
- Trump considered Sharknedo 3 role
- Send your ideas to hello@brandbox.show
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Episode 15 - Responsible Citizens
Show Notes
Why does it feel strange when brands speak ethically?
- Uber Mural
- IBM's Thomas Watson Jr.: "Good design is good business"
- Uncanny valley
- Susan Sontag "Against Interpretation"
- Yasujiro Ozu Filmmaker
- Big Bird
- Carroll Spinney, Big Bird puppeteer
- Hans Vaihinger philosophy of "as if"
- Hegel and dialectical logic
- "Citizen Verizon" platform
- Lyft voter initiative
- "We have met the enemy and he is us"
- Heidegger and resoluteness
- "First things first" manifesto
- Send your ideas to hello@brandbox.show
- SVA Masters In Branding Online Open House
Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!
Don’t forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show
Thanks for your support!
Episode 14 - Flagging Attention
Show Notes
Flags in a fractured world.
- Trump Pence Flag
- Trump 2020 No More Bullshit flag
- Biden Harris flag
- Flags of the Confederate States of America
- History of Flags - 3,000 BCE
- Semiotics
- The "symbol"
- Religious symbols as elements of cognitive apparatus
- Roman Jakobson
- The "metonym"
- The flag of Maryland
- The United Kingdom's flag
- Early flags in China
- The Jolly Roger pirate flag
- The Pledge of Allegiance
- "The Star-Spangled Banner"
- Betsy Ross
- Roland Barthes on mythology
- Thin blue line flag
- Rainbow Oreos
- Blue Lives Matter - Punisher variation
- Black Lives Matter flag appropriation
- David Hammond's African-American flag
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Episode 13 - Cargo Cult
Show Notes
The ritualized practice of sympathetic magic in agencies and economics.
- Cargo Cults
- Sympathetic Magic
- Growth and GDP
- Externalities in production
- Will McDonough 2005 TED Talk
- Philosopher Georges Bataille
- HBR Article: GDP Is Not A Measure of Human Well-Being
- Origins of GDP as economic indicator
- "Ad Astra" Film
- Greta Thunberg at UN Climate Action Summit: "we are at the beginning of a mass extinction...and all you can talk about is money and fairy tales of eternal economic growth: how dare you?"
- David Attenborough's latest documentary: "A Life On Our Planet”
- RoboPsych Podcast interview with Dr. Scott Nowicki: “There’s this funny relationship between those who are theoretically in charge and those who are actually preparing for the future.”
- BlueOrigin.com
- Helena Norberg-Hodge NY Times article: "What if local and diverse is better than networked and global?"
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Episode 12 - Rituals
Show Notes
The role and functions of ritual in life and brands.
- Religious affiliation identification
- Kathleen McKee
- SoulCycle
- Baltimore Catechism
- Michel Foucault, "The Archaeology of Knowledge"
- Transubstantiation and Consubstantiation
- Imprimatur
- Cargo Cults
- "The Thing" by Martin Heidegger
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Episode 11 - QAnon: Brand Audit
Show Notes
The origins and properties of an influential political force.
- QAnon Wikipedia Page
- Google Trends, Searches for QAnon
- VP Pence With Sheriffs Wearing QAnon Patch
- Origin of the Twitter Hashtag
- Illuminati and Lizard People
- The Crusades
- Claude Levi-Strauss "The Raw and The Cooked"
- Walter Benjamin on Kitsch
- Michael Flynn QAnon video
- Origin of word, "kitsch"
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Episode 10 - A Sound Persona
Show Notes
Exploring sound in brands and culture.
- Alex Friedman - Comedian satirizes commercials on Twitter
- "Vlog Brothers"
- The Persona
- Judith Butler - "Gender Trouble"
- Egosyntonic and Egodystonic
- Neu! - “Hallogallo”
- "Comedians in Cars Getting Coffee" - 1949 Porsche Jay Leno episode
- "Noise: The Political Economy of Music" by Jacques Attali
- "If You Talked To People The Way Advertising Talked To People, They'd Punch You In The Face" by Hugh McLeod
- "Network" - Peter Finch scene
- AlexFriedman.com
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Ep. 9 - Meritocracy?
Show Notes
As the world struggles with inequality, how do we re-think the meaning of “merit”?
- Isabel Wilkerson - “Caste: The Origin of Our Discontents”
- Michael Sandel - "The Tyranny of Merit"
- Polls: Is America headed in the right direction? On the right track? 27% say “yes”
- Robert Putnam - "Bowling Alone"
- Michael Young - "The Rise of the Meritocracy," origin of term "meritocracy"
- A “K-shaped” economic recovery
- Andrew Yang's Universal Basic Income proposal
- "The Golem" - 1915 Film
- Kenosha, WI Sheriff on "warehousing these people for the rest of their lives"
- Doc Rivers post-game news conference video
- The Beatles - "Penny Lane"
- Miles Davis - “Bitches Brew”
- Miles Davis - “On The Corner”
- Joan Baez - “There But For Fortune”
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Ep. 8 - Vinyl/Virtual
Show Notes
Cleverness, clothes, and fashion.
- Independent Article on £500 "Digital Shirt"
- Fast Company Article: "Who's Wearing Vinyl Pants In Quarantine?"
- Tribute brand virtual fashion line
- Joseph Kosuth MOMA Piece: "Art As Idea As Idea"
- Banksy $1.4 Million Painting Shredding
- $120,000 Duct Taped Banana
- Roland Barthes - "The Fashion System" - From clothes to fashion
- "The Emperor's New Clothes"
- Fiorucci vinyl pants
- Franco "Bifo" Berardi: "semio-inflation"
- "Too Much and Never Enough: How My Family Created The World's Most Dangerous Man" Mary L. Trump, Ph.D.
- Diana Vreeland: "Elegance is refusal"
- "Anthropocene"
- Yves St. Laurent
- Paco Rabanne: 12 Experimental Dresses
- William Klein, "Qui est vous, Polly Maggoo?"
- Li Edelkoort "Anti-Fashion Manifesto"
- Yves St. Laurent Film
- Rei Kawakubo's impact on women's fashion
- MILFDAD Brand
- SUPREME
- The Great Pacific Garbage Patch
- Li Edelkoort's separation: from fashion back to clothes
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Ep. 7 - PlayTime
Play is a primary condition for culture and creativity, and key to personal development and well-being. So why is it overlooked by brands?
Show Notes
- Sturgis Motorcycle Rally
- Roger Caillois Model of Games
- Csikszentmihalyi Flow Model
- Donald Winnicott
- "The Last Dance" Michael Jordan Documentary on Netflix
- Johan Huizinga - "Homo Ludens"
- Iambic Pentameter
- Sturgis Spitting Contest
- How is COVID-19 an opportunity for brands to enable playfulness?
- Erwin Singer - "Key Concepts In Psychotherapy"
- CX - Customer Experience Maps
- Walter Benjamin - "Arcades Project"
- School of Visual Arts Class of 2020 Thesis Presentations
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Ep. 6 - Standards
Brand standards in a dynamic world.
Show Notes
- Don Pullen Tone Cluster Example
- Leonard Bernstein Videos
- Standards.site
- The NASA “Worm”
- McWhorter Trader Joe's article
- Trader Joe's response to criticism
- Alfred Hitchcock on improvisation
- Personal Identity/Brand Identity
- Milgram Experiment
- Stanford Prison Experiment
- Patty Hearst Symbionese Liberation Army Kidnapping
- Jürgen Habermas
- Hannah Arendt - "The Human Condition"
- Ship of Theseus
- Shareholder and Stakeholder Value
- Marilyn Chambers
- Cognitive Dissonance
- The "Harper's Letter"
- Platonic Ideal
- School of Visual Arts Masters in Branding Program
Please subscribe and review The BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!
SVA Masters in Branding program.
Music courtesy of Mikel Rouse.
Dr. Tom Guarriello.
Mark Kingsley.
Thanks for your support!
Ep. 5 - Runaway American Dream
Tracing the American myths of open space, freedom, and control.
Show Notes
- Polaris Slingshot
- Revel Mopeds
- Mad Max
- Cannonball Run (NOT the film!)
- El Dorado and Utopia
- Arthur Guiterman - Poem “Daniel Boone”
- "They Live By Night"
- Freud's Personality Theory
- "Manifest Destiny"
- YouGov Flat Earth Survey
- Atlantic Magazine - Cognitive Dissonance article
- Leon Festinger on Cognitive Dissonance
- Confirmation Bias
- Julian Rotter - Internal and External Locus of Control
- New York Times Science Times Mars Jars article
- Victim, Villain, Hero Story Structure
- Wotan/Odin Myth
- Progressive Insurance - Motaur/Herd ad
- Appollonian/Dionysian Order/Chaos conflict
- Jean-Francoise Lyotard - The Post-Modern Condition
- The Motaur
- BrandBox.Show
Please subscribe and review The BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!
SVA Masters in Branding program.
Music courtesy of Mikel Rouse.
Dr. Tom Guarriello.
Mark Kingsley.
Thanks for your support!
What the traditional Japanese practice of “shashiko” reveals about our relationship to products and time.
Show Notes
- Aeon Psyche essay: "Could the art of 'sashiko' help to mend our frayed world?"
- Erving Goffman - The Presentation of Self in Everyday Life
- Kinsugi: Repairing broken ceramics in visible ways
- Alan Watts Lecture - Uncarved Block, Unbleached Silk
- Charlie Chaplin: "The Tramp"
- King Arthur Flour new branding
- Perfect white sneakers
- Jean-Francois Lyotard's "The Sublime and the Avant Garde" (paywall)
- Amsterdam Design Manifesto of 2019
- Droog Chest of Drawers
- Kip Hanrahan song: "Real Time and Beautiful Scars"
Please subscribe and review The BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!
School of Visual Arts Masters in Branding program.
Thanks for your support!
Ep. 3 - Be Here Now Show Notes
Thoughts on time, gravity and space in COVID-era presentations.
- Apple World Wide Developers Conference Video
- WWDC Intro Images
- Steve Jobs Introduces First iPhone
- Closer Animoji view
- Steve Jobs Theater entrance
- Microsoft Build Conference Video
- Apple Racial Equity and Justice Initiative
- Walter Benjamin's Essay: The Work of Art in the Age of Mechanical Reproduction
- Lumière Brothers 1895 "Arrival of a Train at La Ciotat"
- Michaelangelo, Medici Madonna (1521-34)
- Baba Ram Dass: "Be Here Now"
- Master's in Branding at SVA
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Show Notes
Tom and Mark discuss how brands have responded to recent social protests in response to the murder of George Floyd and Black Lives Matter demonstrations.
Shantell Martin.
Shantell Martin on Instagram.
Shantell Martin's response to McCann.
Hathaway Shirt advertising.
Please subscribe and review The BrandBox on Apple Podcasts.
The BrandBox - Ep. 1 - Introductions
Show Notes
- Kendall Jenner for Pepsi
- Walter Landor Wikipedia page
- Hank Mobley - A Caddy For Daddy
- SVA Master’s In Branding program
- Mikel Rouse
- Dr. Tom Guarriello
- Mark Kingsley