Profitcast: Profit with Your Podcast: Recent Episodes
Profitcast: Profit with Your Podcast
This is the end. The end of the line for Profitcast. And though there might be no more developed road beyond this point, the journey is far from over. The journey of discovery, both into defining what it means to profit and in making an uber customizable model apply for a specific situation, is one that is always met with undeveloped terrain. No one model works perfectly for two people (or... it's just extremely unlikely). And so podcasters trailblaze as explorers did when settling in new places all over the world: when no road was paved, they made their own ruts. Read more...
The post PC 110 | This Is The End appeared first on Profitcast: Profit with Your Podcast.
Welcome back to the penultimate episode of Profitcast! Before we close this chapter of the Profitcast journey, Brian sits down to chat with Lisa Woodruff, a professional organizer and host of Professional Organizer's Think Tank (P.O.T. Tank). Lisa's journey goes back 8 years and she shares the passion behind what she does and why she does it. Read more...
The post PC 109 | Empathy and Transparency with Lisa Woodruff appeared first on Profitcast: Profit with Your Podcast.
This week we have two fantastic updates to share with you all, and some commentary, of course. Sit back and enjoy the wonderful wisdom of our two profit and success stories! Also, be sure you're signed up for The Real Brian show... because September 1 will come more quickly than you can even imagine. Read more...
The post PC 108 | Profit and Success Part 3 appeared first on Profitcast: Profit with Your Podcast.
These Profit and Success Stories from previous guests on Profitcast have been like a colorful montage of the podcast’s run. I was thinking about montages I’ve seen recently… and whether they’ve been at a wedding or a birthday party or someone just taking a few minutes to show me a slideshow of their recent vacation, […]
The post PC 107 | Profit and Success Stories Part 2 appeared first on Profitcast: Profit with Your Podcast.
It's a bittersweet installment of Profitcast this week. As excited as we all are for The Real Brian Show to begin and for Brian to let the Real Brian loose, there will be many things to miss about Profitcast. In the words of Geoffrey Chaucer, the late 14th Century poet who knew how to write about love and loss, "All good things must come to an end." (That's from Troilus and Criseyde if you're looking for some light summer reading.) Unlike the tragedies of our favorite dead poets and playwrights, the saga of The Real Brian will continue! This is real life, people. Read more...
The post PC 106 | Profit and Success Stories Part 1 appeared first on Profitcast: Profit with Your Podcast.
Welcome back from Podcast Movement! In this week's episode of Profitcast, Brian shares some stories and experiences from his time at Podcast Movement 2016, the biggest takeaways and what's next for The Real Brian Show. We'd love to hear about your experience and takeaways from PM16. Leave a comment or shoot Brian an email! Read more...
The post PC 105 | Why Podcast Movement is Essential appeared first on Profitcast: Profit with Your Podcast.
Who is your podcast really about? Is it about you? Is it about your listeners? This is the topic Brian tackles in this week's episode of Profitcast! Reminding us of Brian Ibbot's mantra, "Listeners come for the content and stay for the host," The Real Brian takes a closer look at what this shocking and outrageous statement, that our podcast is ALL about us, is really getting at! It seems that there is a healthy balance between acknowledging our listeners deserve respect and that our content should honor the reason they found us in the first place while also realizing that, ultimately, without us there would be no podcast. Read more...
The post PC 104 | Your Podcast Is ALL About YOU appeared first on Profitcast: Profit with Your Podcast.
Not long ago I came across a word math meme that simply said: Underestimating Time + Overestimating Capacity = Being Overwhelmed. Living in an on-the-go culture, as we do, underestimating time is such an easy thing to do. We think we have more than we do, we always need more than we have, and it never rolls over into the next month. If we were to do a study about why people do or do not listen to podcasts (or certain podcasts) or even why they would or would not buy into a product/service being offered, I'd hazard a guess that being overwhelmed with life is a top reason. "I've got too much going on to try that new thing." Or... "I know I have to spend a little money to make a little money, but I'm too overwhelmed with bills to even consider it." Read more...
The post PC 103 | What Benefit Do You Offer? appeared first on Profitcast: Profit with Your Podcast.
This week's guest was particularly exciting for me because I've been listening to his show from the beginning. Marc Gunn of the Irish and Celtic Music Podcast joins the Real Brian to talk about the success he's seen in the last 10+ years around his very popular fan-supported podcast. Read more...
The post PC 102 | Simplify and Focus with Marc Gunn appeared first on Profitcast: Profit with Your Podcast.
Mindset. Mindset, mindset, mindset. Why do we keep coming back to this topic? Because it doesn't just matter, it is and can be pivotal in all our endeavors. This is more than positive thinking. Sometimes positive thinking is akin to the 19th century writer and philosopher Fyodor Dostoevsky's observation of a white polar bear: "Try to pose for yourself this task: not to think of a polar bear, and you will see that the cursed thing will come to mind every minute" (1863). The stronger the focus is on trying to stay positive, the more annoying it becomes. Mindset isn't about a singular focus, it's about a manner of living, which Brian and Kate beautifully emphasize in this installment of Profitcast. Read more...
The post PC 101 | Impacting People with Kate Erickson appeared first on Profitcast: Profit with Your Podcast.
As Brian and I were talking about what type of discussion would be useful concerning co-hosts, I thought about the incredible interviews he's had over the last 100 episodes of Profitcast and how many of them concern the importance of being prepared prior to podcast launch. While the scale of criticality between a podcast launch and an Apollo launch is almost incomparable, it does expose the fact that there will inevitably be things that go wrong after a launch, in spite of extensive preparation and checklists. Read more...
The post PC 100 | Looking Back at 100 Episodes with Emilee O’Leary appeared first on Profitcast: Profit with Your Podcast.
Author of 4-Hour Work Week, 4-Hour Body, and 4-Hour Chef, it was no surprise to anyone when Tim Ferriss's podcast took off after his April 2014 debut. And why shouldn't it? Established fan base, established author, calculable results; Tim raced to the top of Best Of iTunes lists in both 2014 and 2015, experienced extraordinary numbers for total downloads, and locks down interviews from the hottest names of the decade. Read more...
The post PC 99 | How did Tim Ferriss Grow His Podcast? appeared first on Profitcast: Profit with Your Podcast.
Welcome back to Profitcast! This week, Brian gets to chat with Ryan Gray of The Premed Years Podcast and founder of Medical School HQ. Ryan is a USAF flight surgeon turned physician turned full time podcaster who spends his time collecting resources, interviewing students and doctors, and providing perspectives that help premed students in all walks of life. In addition to podcasts, Ryan also provides mock interview prep, one-on-one interview prep, and assistance with editing personal statements. He's developed quite the niche for himself and is seeing tremendous benefits from the considerable effort he's poured in to his venture. Anxious to hear where every surge of success came from? Better listen!Read more...
The post PC 98 | Every Surge of Success Came from… with Ryan Gray appeared first on Profitcast: Profit with Your Podcast.
Welcome back to Profitcast! This week our guest is Yann Ilunga of the 360 Entrepreneur Podcast. Brian talks with Yann about his upcoming summit and gets the details on how you can do the same, if Yann's story strikes a chord with you! Read more...
The post PC 97 | How to Do a Virtual Summit with Yann Ilunga appeared first on Profitcast: Profit with Your Podcast.
What happens when an entrepreneur takes a month off of working after going, and going full boar, for 15 years? Well, you’re about to find out! Brian is back from his sabbatical and has learned a lot. He gets honest, he gets real, and he gets under our skin. In a good way, of course. […]
The post PC 96 | Why YOU Should Take a Sabbatical appeared first on Profitcast: Profit with Your Podcast.
As passion podcasters, we should be asking ourselves daily how bad do I want it? But we don't, do we? We get caught up in the go-go-go, we get tangled in the weeds, we get obsessed with the minutiae and forget about the big picture. Those are overlooked at a high-level, but there are lower-level aspects to the big picture that also go overlooked. This week's guest on Profticast is Amanda Bayerle, one-half of the How Bad Do I Want It? Podcast. Through Amanda, we are reminded of a very important aspect to rounding out a sustainable entrepreneur lifestyle. Read more...
The post PC 95 | 16K Downloads in 6 weeks With Amanda Bayerle appeared first on Profitcast: Profit with Your Podcast.
Welcome back to Profitcast, we're so glad you could join us on this day-after-tax-day in the United States! Typically, Tax Day (the day filing taxes is due) is April 15, but because the 15th was Emancepation Day, the day when we freed ourselves from the oppressive British and their inane tax regulations... Tax Day was moved to Monday the 18th. We can continue carrying out our patriotic duty of paying taxes to the man. Very important, very interesting stuff, I know. No, what is interesting is the guest Brian chats with this week! Colin Gray, of Podcraft, brings his world of business to Profitcast to talk with Brian about his experience and how applying some business techniques might come in useful while you're making decisions about your podcast. Read more...
The post PC 94 | Glorious Tips For Your Podcast With Colin Gray appeared first on Profitcast: Profit with Your Podcast.
I want to talk about the lessons learned from Jordan Spieth and Danny Willet at the 2016 Masters Tournament and how in the world they relate to this episode of Profitcast! Brian has a lot of guests who talk about putting in a lot of hard work in order to seem like an overnight success; the true overnight success is a rare commodity, and something to neither hope or aim for in a realistic scenario. Managing our expectations going into a business venture means being prepared for a variety of possibilities, including for nothing to turn out the way you expect it to.
The post PC 93 | Consistency and Action are KEY for Profit with Nadia Finer appeared first on Profitcast: Profit with Your Podcast.
This week on Profitcast, The Real Brian talks with Harry of The Rideshare Guy Blog and Podcast! Harry has a great story of transitioning from the life of an engineer for Boeing to a life of an Uber driver. That lifestyle change helped Harry to look beyond being a driver and start to see holes in available content and information for drivers, employed by such millions-of-dollars enterprises such as Uber and Lyft, and plug them with valuable resources. Now Harry and his team provides tips and strategies for drivers to earn more money by working smarter. Read more...
The post PC 92 | 6 Figures a Year With a Podcast | With Harry Campbell appeared first on Profitcast: Profit with Your Podcast.
We've been told countless times that treating the symptoms, rather than the disease, will produce unpredictable results. Usually it won't produce the results we're hoping for, such as curing what ails us, but it may fool us into thinking we've solved the problem for a time. Read more...
The post PC 91 | Stop Looking At the Symptoms appeared first on Profitcast: Profit with Your Podcast.
Welcome back to Profitcast! This week Brian goes solo, talking about a recent breakthrough he had that was long overdue. Since returning from Heroes & Villains Fan Fest in Chicago a couple weekends ago, Brian's been having some vocal chord issues. For a guy who's voice is strained he does a great job delivering his episode, but send him some happy thoughts anyway! We're all podcasters, we all can envision the panic that might come from losing our voice when our livelihood depends on it. Feel better, Brian! Read more...
The post PC 90 | Unlocking Profit That’s Right in Front of You appeared first on Profitcast: Profit with Your Podcast.
This week, Profitcast is excited to welcome Erica Duran, of The Erica Duran Show (Freedom Based Luxury Lifestyle Design Radio)! The Real Brian and Erica talk about strategies to employ when taking your business completely online and how to seek a balance amongst your assets and your resources. We want you to see that there is so much waiting to be profited from and give you some parameters on how to achieve it. Read more...
The post PC 89 | SO Much Profit and How to Achieve it with Erica Duran appeared first on Profitcast: Profit with Your Podcast.
Our guest this week is no stranger to Profitcast! The Real Brian is joined by Profitcast's first official dedicated sponsor, Jodey Smith, to return to the theme from episode 84 - How To Connect With an Influencer. The topic of discussion this week is What's Holding You Back? The guys drill into the practical and psychological blockages we experience that hold us back from acting on what we know we need to do. Read more...
The post PC 88 | What’s Holding You Back? appeared first on Profitcast: Profit with Your Podcast.
This week on Profitcast, The Real Brian recruites Rich from the Armchair Ninja Podcast to learn how his extreme hustle turned into fast profit. Careful research helped Rich target a niche that lacked a podcast community and fill a need. Through an intense anthropological immersion into that culture, Rich has found untapped potential nearly everywhere he looks. Read more...
The post PC 87 | Extreme Hustle and Fast Profit with Rich, The Armchair Ninja appeared first on Profitcast: Profit with Your Podcast.
This week on Profitcast, The Real Brian reconnects with Jason Bryant whom we first spoke with in episode 33 - A Different Way to Monetize Your Podcast. Jason gives us an update on how his business of hosting podcasts for other organizations is going! Jason has seen much success in the last year and graciously offers up many of his observations from what he believes has made him successful. Read more...
The post PC 86 | Podcast Hosting Business Update with Jason Bryant appeared first on Profitcast: Profit with Your Podcast.
So it's not really a math formula, per se, but it IS something I've been researching, observing, formulating, and then LIGHT-BULBING once I realized a commonality across all successful podcasters and entrepreneurs! Read more...
The post PC 85 | THE Formula for Profit appeared first on Profitcast: Profit with Your Podcast.
People skills are one of the most vital aspects to any business. Unless you are an assassin who receives targets via encrypted codes and payments via automatic transfers, dealing with people is just part of the way the world goes round. However, there are people skills, and then there are influencer skills, and this week's Profitcast topic is cenetered around finding and engaging influencers. Read more...
The post PC 84 | How to Connect with an Influencer appeared first on Profitcast: Profit with Your Podcast.
This week on Profitcast we welcome Steve Kamb of Nerd Fitness! In spite of the fact Steve does not utilize the audio medium in his business, he is the perfect example of how to find success by following a passion, niching down, and going hard after something you believe in. Nerd Fitness was conceived in 2009 after Steve made every training mistake known to man and saw zero return for his efforts. As both a guy who wanted to be healthy and a self-proclaimed uber nerd, he wanted a means for others like him to achieve their fitness goals without being intimidated by the culture common to many gyms and fitness centers. Read more...
The post PC 83 | Level Up Your Life and Podcast with Steve Kamb of Nerd Fitness appeared first on Profitcast: Profit with Your Podcast.
We are nearly 1/12th of the way through the Year of Profit, still well inside Q1 of 2016, but it's never too late to set goals. And that's what we're focusing on this week... setting goals. The Real Brian and John Lee Dumas team up to talk about John's upcoming Freedom Journal release (see links below) and how we can ALL rock a goal in 100 days. Read more...
The post PC 82 | ROCK Your #1 Goal in 100 Days with John Lee Dumas appeared first on Profitcast: Profit with Your Podcast.
Welcome back to Profitcast! We’re excited to share this installment of the podcast with you because it features Profitcast’s very first sponsor, Jodey Smith! Since we leave no rocks unturned here at Profitcast, Brian decided than rather just announcing a new, and a first, sponsor, that he’d actually bring Jodey on to discuss the how and why and what for prompting him to come alongside Brian financially.
We get inside the mind of a sponsor this week and hope it will encourage you on both sides of the coin, to both consider supporting a podcast financially and also to think about partnership in a different way. Read more...
The post PC 81 | Inside the Mind of a Sponsor with Jodey Smith appeared first on Profitcast: Profit with Your Podcast.
Mastering a craft is a lifelong journey, a journey we welcome here at Profitcast with open arms! While most professions and career paths have varying degrees of mastery, entrepreneurs and creative types often have a more difficult time qualifying mastery due to the often subjective nature of our skills and the impact society has on the value of those skills.
Trades like operating a switchboard or doing data entry or door-to-door sales are outdated, but the core concepts of those trades are not. Skills like thinking on your feet, attention to detail, and interpersonal communication are prevalent in these outdated jobs that can be honed and applied elsewhere once a trade becomes irrelevant. But when we’ve managed to convince ourselves that the trade we once thrived in, and is now deprecated, was our only means of maintaining a livelihood, we've fallen into a poverty mindset. Read more...
The post PC 80 | 3 CRITICAL things to MASTER with Dave Jackson appeared first on Profitcast: Profit with Your Podcast.
As podcasters, keeping our mouths closed seems counterintuitive. How can keeping silent help me when my hobby/livelihood/passion revolves around people listening to what I have to say? I think Brian gets it right in this episode! Sometimes an episode just isn’t worth releasing. And it’s not because you are worthless or you never have something worthwhile to say, but that sometimes... one day, one recording, or one moment moment, whatever intention you had just didn’t come together as expected. Read more...
The post PC 79 | Sometimes An Episode Just Isn’t Worth Releasing appeared first on Profitcast: Profit with Your Podcast.
Holy plugin toy box, Batman! According to WordPress.org, right now there are 42,080 plugins. Sometimes, numbers like that can be intimidating, but I like to think of it similar to online dating. There is a very large pool of individuals who are all registered at a specific service, and yet only a few at any […]
The post PC 78 | Essential WordPress Plugins for Your Podcast with John Overall appeared first on Profitcast: Profit with Your Podcast.
"Nothing says Christmas like Die Hard." Hashtag Overhead on Profitcast. It's appropriate, as this is the week of Christmas. A very Merry Christmas from Brian and myself, and to whichever holiday you observe this time of year: [insert celebratory salutation]! Thank you for joining us this week on Profitcast as The Real Brian chats up Paul Sating, of The Q and Atheist Apocalypse, who offers up advice to leverage your community, talks about his process in re-branding, and what a good old mirror-check did for him! Read more...
The post PC 77 | How To Leverage Your Community with Paul Sating appeared first on Profitcast: Profit with Your Podcast.
It is mid-December, here in real time as I write this blog post. I live and work in Minneapolis, MN, and I have for most of my nearly three decades of life. I have seen winters with the absolute worst snowstorms, I have been stuck in countless traffic jams originating from inadequate plowing and heavy […]
The post PC 76 | Breaking all the “Rules” to SUCCESS with Glenn the Geek appeared first on Profitcast: Profit with Your Podcast.
In the couple weeks since attending Heroes & Villains Fan Fest (HVFF) in San Jose, CA, I've shared a couple small stories about our experience at this con, but Brian made my job super easy this week because now I have the chance to share pictures and tell even more stories about that weekend. Half of what makes conventions so much fun for me, a modestly well-adjusted introvert, are the people I get to share the experience with. Being able to share this experience with Brian, and his wife Sarah, was so much fun; plus we got to hang out with a listener of Arrow Squad and Jason Cabassi, so I hardly thought about the fact that I was sharing air with tens of thousands of people. Read more...
The post PC 75 | How Passion Met Profit appeared first on Profitcast: Profit with Your Podcast.
Tom Woods, of the appropriately titled The Tom Woods Show, is an Ivy League educated political analyst, author and podcaster. In Tom’s situation, the podcast was not his original brainchild as we are most often accustomed to hearing about on Profitcast. The podcast came after Tom worked his butt off to build up his reputation as a leader in free-market thought and libertarian philosophy, politics and economics. The podcast came after he’d authored 11 books. But it did come, and for the last two plus years he’s put out 5 shows a week, every week, interviewing a vast array of political faces and analysts. Read more...
The post PC 74 | How to Grow and Monetize Your Podcast with Tom Woods appeared first on Profitcast: Profit with Your Podcast.
To our American listeners, Happy Thanksgiving! To our non-American listeners, we are so thankful for you and the support you provide simply by listening and participating in the Profitcast community. Thankfulness is a hot topic this week in the States, and even though Brian has been reminding us to be thankful on a daily basis, because it’s a good and healthy practice, it’s always incredibly meaningful to me when everyone in this country takes an entire day to celebrate being thankful.
Many American movies centered around the holidays like to almost glorify the troubled or comedic nature of family gatherings over Thanksgiving and Christmas. It’s represented as the only times of the year when all the family gets together; when the mom and dad with the five homeschooled kids drive to the East Coast where their kids are subsequently exposed to the wild and unbridled nature of the unsupervised public school children of the 80-hour work week brother and sister-in-law. Chaos ensues, but somehow they manage to come full circle so that a moral conclusion can be had by the 90 minute mark, leaving enough time for non-ironic hilarity to ensue. Read more...
The post PC 73 | How to Work for $5,000 Per Hour with Rob Slee appeared first on Profitcast: Profit with Your Podcast.
Just start. Do not give up. It's a long journey, you can't give up so easily. These are just a few wise words from Nick Seuberling of the Cincy Jungle Podcast! Nick has been podcasting about football, and sports, since 2005. He's going to talk to us about the power of podcasting live and tell us his unique story of trial and error.
Trial and error might not be quite the right way to state the journey Nick has been on, as "error" carries a much harsher connotation than I'd prefer to attribute to his experiences. But through the Profitcast lens I think it works for one big reason: we each have in our own minds this idea of what profiting with our podcast means, so we try one thing and when it doesn't pan out we try another, and another. Nick started broad and gradually narrowed his niche down to what he now considers success and profit. Read more...
The post PC 72 | The Power of Podcasting LIVE with Nick Seuberling appeared first on Profitcast: Profit with Your Podcast.
Welcome back to Profitcast! If this is your first time with us: Welcome! This is a weekly podcast dedicated to the multidimensional study of profiting through podcasting. Whether it’s learning from other podcasters who have come before us, chatting with podcasters possessing certain expertise, or diving into some of the grainier details, we look at it all as vital to truly profiting through podcasting. As a community, and as individuals, we consider ourselves to be passion podcasters, because we love what we do and we do what we love.
This week we’re in some of the grainier details of a very large picture. To demonstrate the importance of taking the time to review and study this aspect of podcasting, I would like to use the example of Georges Seurat. You may best know this artist by his famous painting A Sunday Afternoon on the Island of La Grande Jatte (1884). Click on the photograph to see the larger image, because this is one of those paintings where getting up close is just as important as taking a step back. Read more...
The post PC 71 | 5 Tips to Grow Your Audience appeared first on Profitcast: Profit with Your Podcast.
One of the most overused phrases from classic film is from Field of Dreams (1989): "If you build it, he will come." It is whispered to Kevin Costner's character Ray at the beginning of the film when he's walking through the cornfield on his farm. In a way similar to Noah of the Bible, Ray acts on the instruction from this mysterious voice in spite of the ridicule he receives and the outcome is unlike anything anyone has ever seen.
Have you ever met someone who just seems made to do what they do? I'm sure many of you believe that podcasting is your "calling". Maybe you heard a mysterious voice that said, "If you talk about this and publish it on the internet, they will come." I'm not here to judge that! What I am here to do is tell you that building something is only half the story. Read more...
The post PC 70 | Go To Where Your Listeners Are with Danny Pena appeared first on Profitcast: Profit with Your Podcast.
Welcome to Profitcast! Whether this is your first time trolling the site or you are a regular listener, we are so happy you found us and hope to provide some valuable and entertaining material for you to chew on. This week, The Real Brian is joined by Jessica Kupferman of She Podcasts and of the more recent Moneycast, which, as it might sound, is a venture dedicated to helping people understand methods of making money through podcasting.
To hear the full story of how Moneycast came about, and Jessica’s discovery shortly thereafter of Profitcast, you’re going to have to listen to the episode. Brian and Jessica have their own takeaways, and they are good takeaways, having to do with looking beyond the numbers and selling your podcast as a product. Several weeks ago, Brian reported some findings he compiled after speaking with a range of potential sponsors and essentially came away believing that in order to make anything work out, he would need 100,000 downloads per episode or more! Jessica challenges this in a very unique way and re-opens the door to an avenue that seemed to have no traction. Read more...
The post PC 69 | Make Money with a Podcast PLATFORM with Jessica Kupferman appeared first on Profitcast: Profit with Your Podcast.
To the loyal listeners of the Audiobooks.com Podcast, we get an extra dose this week as Brian brings his co-host, Addy Saucedo, in on this episode of Profitcast! I’m a huge fan of these two together and you are definitely in for a treat. We get a great conversation that covers what Addy is up to and what her passion is, the limitations of imitation, and a tease into what Addy and Brian are working on together. Read more...
The post PC 68 | Leave Your Listeners Wanting MORE with Addy Saucedo appeared first on Profitcast: Profit with Your Podcast.
Welcome back to Profitcast! In this week's podcast, Brian drops some observations he's been making about the top podcasters and performers. It is his mission, after all, to discern what it is that sets them apart from everyone else. What are the people at the top doing to succeed?
We've established by now that it's difficult to replicate the success of other podcasters. We can follow the same steps and make the same choices, but the chance of seeing the same return is very slim. That said, it is still worth knowing what they've done to put it into context and glean insight in that way. Brian brings up the important fact that many successful podcasters managed to become the first in their topic or niche, and frankly that is hard to do still at this point in the industry. However, the great fact about life is that we all, as individuals, are unique! Even if we can't be first, it is still possible to find that niche that gives us the same opportunities as being first did for others before us. That is largely the theme that Brian follows in this podcast: how to think about your approach, how to think about your style, your uniqueness, and catering to those elements by being the youest you!Read more...
The post PC 67 | What Top Podcasters and Performers Do To Succeed appeared first on Profitcast: Profit with Your Podcast.
What time is it? Tool time! Fans of the classic television show, Home Improvement, still say this when asked what time it is. I still say it. Sometimes people who never have seen the show say it. Tool Time with Tim the Toolman Taylor was the alliteration of my childhood.
The premise of Tim's reality show, Tool Time, is a great parallel for the vast array of information Brian and Harry discuss on this week's Profitcast. Having abundance with your podcast harkens back to weeks past when we've discussed similar topics, such as the good-cheap-quick ideal, the you've-got-to-give-to-receive mentality, and in general, the focus on community and building relationships. This discussion is very important because it covers an area that we don't touch on a lot, and that is the establishment of your tool bench. Read more...
The post PC 66 | Having ABUNDANCE With Your Podcast With Harry Duran appeared first on Profitcast: Profit with Your Podcast.
I read The Alchemist for the first time only a couple weeks ago. The premise of this novel, originally published in 1988, is astounding and has one of those perpetually relevant themes about pursuing dreams (or treasures, depending on your interpretation). I’ll try to briefly describe plot without either giving anything away or failing to do it justice.
Santiago, the protagonist, attended seminary as a boy but chose instead to become a shepherd so that he could travel. One night he has a dream about seeking treasure and it initiates his journey to Egypt, to see the pyramids, in search of this treasure. He demonstrates a healthy balance of curiosity and caution, but soon realizes that caution is a bigger threat to his happiness than taking a risk. Read more...
The post PC 65 | Is This Holding You Back From Success? appeared first on Profitcast: Profit with Your Podcast.
Last week Brian got nerdy about DragonCon so that he could relate the importance of building a community. This week, Brian gets nerdy about business with very special guest Tom Schwab. It's not purely about business, mind you, but as starting, growing, and maintaining a podcast is very much a business venture, many of the same principles can be applied as we consider the various options available to us in marketing.
One of the most disheartening facts to hear about is how little time people spend reading in lieu of audio or visual resources. It's not an exclusive fact, as I am likely one of few people my age who prefer holding a local newspaper in my hands over a global, glowing newspaper in the palm of my hand, but it’s foolish to ignore the fact that listening is the preferred method of information consumption. This isn’t to say blogging isn’t useful, but everything does have its place. Read more...
The post PC 64 | How to Double Your Growth By Becoming a Podcast Guest appeared first on Profitcast: Profit with Your Podcast.
Nerd alert! No, not you. Well, maybe not you. Brian let's his nerd flag fly in this episode as he recaps some of his experiences at DragonCon 2015, but there is undoubtedly something for everyone. Whether you're a nerd of the DragonCon variety, or simply a nerd, or maybe you don't consider yourself a nerd at all (in which case, I must ask, why not? It's all the rage), Brian touches on some very critical points that have to do with every podcaster, regardless of your affiliation with nerdery.
I've been podcasting for only a couple years. For any who are unaware, I was actually mentored in a pretty remarkable way (the story of that journey can be found here) and I've grown and expanded my experience with several different co-hosts since my debut with Darrell Darnell on the TV Talk network. I never did, and still really don't, consider speaking to be my forte. I like the written word, there is something about sitting with a pen in my hand or a keyboard beneath my fingers that finds words quicker and easier than trying to speak them aloud. Because of this, I didn't really think of myself as a "passion podcaster". As I listen to the stories of the guests Brian has on the show and hear the successes of fellow listeners of Profitcast, I point at them and go: there is a passion podcaster. Read more...
The post PC 63 | What My Co-Host and Listeners Taught ME About Profiting appeared first on Profitcast: Profit with Your Podcast.
What? What is essential to podcasting? That's why you're here, right? You want to know how to profit with your podcast. Let me share a secret with you: even magic potions have recipes. That's right! Love Potion No. 9 is a recipe. It might smell like turpentine and look like Indian ink, but Madame Ruth mixed it up right there in the sink.
The road to profiting is a recipe, and everybody's recipe is a little bit different. Luckily, creatively combining the various ingredients of a podcast is far less worrisome than creative cooking. In fact, it's much less stressful, in my own opinion. Following recipes can be difficult; maybe you don't have all the ingredients and have to hunt down substitutes, maybe you don't have a utensil required, maybe you don't understand what the recipe means exactly. Take, for example, this recipe from my mother (to the right). I was looking for my Nana's incredibly yummy roll recipe in my mom's recipe box and found this. I quickly took a picture of this notecard with my phone, put the box back where I found it, and left my parents' house without actually reading it. Read more...
The post PC 62 | This is ESSENTIAL to Profiting! appeared first on Profitcast: Profit with Your Podcast.
"I deep early, man!" The soon to be immortalized words of Andrew Alliance, this week's Profitcast spotlight and all around excellent human being. What an episode! Andrew and The Real Brian get real in this week's episode, talking about building relationships as the key to growing a meaningful audience.
The correlation between building relationships and growing a podcast audience has come up a few times on Profitcast. The concept itself certainly isn't anything new, but the lessons and insight we get from the various perspectives each time it does come up is incredibly humbling and grounding. Numbers aren't everything, slowly sponsors will begin to see that, but sometimes, in our podcasting heads, we still don't fully understand what that means. When we look at our numbers and see them dip, or see them plateau, or compare them with podcast audience numbers similar to our own, we don't think of the individuals who make up those numbers. We only see the number. And that's dangerous. Read more...
The post PC 61 | The Importance of Asking and Building a Relationship with Andrew Alliance appeared first on Profitcast: Profit with Your Podcast.
Every season of life presents knew challenges which require us to assess and recalibrate our lives to accommodate for its changes. In the midst of a few things that remain consistent, like nourishing ourselves and getting sleep, the activities of various sizes that fill the rest of our 24 hour days are almost never consistent.
As a person who loves consistency, the minute changes in scheduling can often drive me nuts. I'm the kind of person who will give someone several days notice when I want to make plans. My flaw, in this regard at least, is that I expect the same out of other people as well. I don't like last minute changes to plans and it's hard for me to adjust when something new is sprung on me. This has been something I've acknowledged, however, and am working on because, more than anything, I get this distinct feeling of selfishness every time I get frustrated by spontaneous changes in plans. In my head, I see that the other person didn't care enough about me and my time to give me more notice; very rarely do I stop to think about what might be going on in that person's life to force them to change plans on me. Read more...
The post PC 60 | If You Want to Profit, Do This! appeared first on Profitcast: Profit with Your Podcast.
In this reactionary podcast, The Real Brian looks back on his time at Podcast Movement 2015. A couple critical, and eye-opening, lessons were learned; many introductions (and re-connections!) and observations about the state of podcasting were made. Whether you're new or a seasoned Profitcast veteran, there is something to be gleaned from his reflection of this podcasters-only convention.
Having been experiencing the world of podcasting monetization strategies through the eyes of Brian over the last year, it is incredibly interesting to hear how much his perspective on profiting has changed since the beginning. Not only has his criteria changed for what it means to profit with a podcast, but the approach has started to change as well.
Amongst the stories Brian shares about his entertaining weekend, a definite theme resonates through them all: reminding yourself why you podcast. Just as gas fuels a car, podcasts require passion fuel. But gas does not drive a car. It can certainly influence the person driving the car , but it alone cannot sustain the life of a car. Passion cannot be the only dimension to a podcast. Don't read too far into this analogy, because it breaks down quickly, but I'm trying to draw focus to the balance Brian is getting at in his podcast. We have expectations for our undertakings, but unless we stack those expectations against reality, we will go from the "get to" to the "have to" mentality. Read more...
The post PC 59 | Overheard at Podcast Movement appeared first on Profitcast: Profit with Your Podcast.
Not too long ago, Brian covered a listener question that was: when should I monetize my podcast? (That was episode 40.) Based on current models and expectations of sponsors, trying to monetize too quickly can often yield frustrating and discouraging results. But this week, Brian chats with Espree Devora of We Are LA Tech and finds that someone is finally defying the traditional safe, though nonetheless calculated, approach to finding sponsorship for your podcast. And finding it before launching a podcast.
Honestly, it's best if we just let Espree explain her methodology, because her passion and excitement outweigh any feeble attempt I make here of regurgitating her words! Instead, I'd like to get you excited about what this woman is up to in podcasting and encourage you to take a close look at her approach to a super niche. Read more...
The post PC 58 | Get a Full Sponsor BEFORE Launching a Podcast? | Interview with Espree Devora appeared first on Profitcast: Profit with Your Podcast.
Catchy headlines are by no means a new idea. Since the dawn of print media, either newspapers or tracks or pamphlets, distributors have put a lot of effort into making information appealing. Headlines present a unique challenge in that they must make the potential of information appealing.
Anything that has a headline likely utilized one of a number of tactics: humor, pun, alliteration, wow-factor. The goal, essentially, is to quickly and briefly draw attention to the content of a story or article. Hopefully once the reader is committed to the article, the content speaks for itself. As Brian points out on the podcast, this is always a tricky combination of making the headline interesting and informative, while not being misleading or boring. Read more...
The post PC 57 | Good Headlines = More Listenership appeared first on Profitcast: Profit with Your Podcast.
Super niche, activate! I enjoy it when Brian goes with a superhero theme for an episode of Profitcast because it means that I can write about superheroes. I suppose I could always write about superheroes, but at least now it isn't totally out of left field. Several weeks ago I wrote about superhero origin stories and the similarities to a podcaster's origin story, and in many ways this post will build off that same idealism. If you missed it, click here.
Whether you're into the modern model of superheroes or not, don't get hung up on the box office successes (and failures) that our culture loves to glorify. Think instead about the model of a superhero, or even just a hero. A person living in the real world with an extraordinary ability who feels drawn to make an effect on the world because X-Y-Z; at first their efforts are awkward or ineffective because they don't know how to properly use their powers to effect the greatest change; as they settle into their powers and differentiate between allies and villains, they understand how best to control the skills they have in order to be the most successful. Read more...
The post PC 56 | Superheroes (and Super Podcasters) Super Niche! appeared first on Profitcast: Profit with Your Podcast.
This week's Profitcast features an interview with Jason van Orden, one of the masterminds behind Internet Business Mastery and as the title of this episode suggests, Jason is adamant that there is still money to be made in podcasting, but it's not something to be taken lightly. I'm going to address the aspects of Jason's interview that resonated with me and how important the terms differentiation and curiosity suddenly became to my daily vernacular. Read more...
The post PC 55 | There IS Money in Podcasting | A Story and Strategy of Millions with Jason Van Orden appeared first on Profitcast: Profit with Your Podcast.
Selfish versus selfless. Both of these terms deal with where a person's concern lies; with oneself or with others? We've talked about this dichotomy in less explicit terms for the last couple weeks without even realize we were building up to this podcast. As it goes, podcasting isn't just about the podcaster, it's not just about the host. Yes, you [the podcaster] decide on a topic and begin making your commentary on that topic available, but the moment you have one single listener, it is no longer just about you. Read more...
The post PC 54 | Selfish & Selfless Podcaster: How To Be Both! appeared first on Profitcast: Profit with Your Podcast.
Frankly, my (Emilee) speaking to anything on the name of this episode would be a spoiler alert! Yet, on that point, it is interesting to contemplate the end of something and gauge our reaction to that contemplation. From an introspective manner, does the end make me feel relief or sadness? At the end of a long project, for example, I might feel relief; but at the end of an enjoyable vacation, I feel sadness. From an objective standpoint, when considering the end of something I enjoy, but am not directly part of, am I bummed out or do I feel indifference? For example, I was extremely bummed out by the end of Fringe, but I didn't have a strong opinion over the cancellation of Revolution. Read more...
The post PC 53 | The Last Episode of Profitcast! appeared first on Profitcast: Profit with Your Podcast.
We talk a lot on Profitcast about reorienting around what profiting with your podcast means for you and your situation. The traditional, or go-to, definition is monetization, and that's natural and it doesn't hurt to have that as a goal. But lately we've taken to broadening this definition. To me, profiting with my podcast means ___________.
Rob and Martha Southgate seriously challenge the idea of monetization as the pinnacle of profiting with podcasting. Their story is a remarkable one, a miraculous one, we might say. In many, many ways it differs from other success stories we often hear on Profitcast; one of Brian's guests will explain the strategies he or she employed to reach the stage they are at now and can offer up suggestions or helpful hints for others currently fighting through the smog. Rob and Martha, though they have fantastic insight, truly have a unique (and likely non-reproducible) story that will challenge us in new ways. Read more...
The post PC 52 | Doing What “Makes Sense” Doesn’t Always Make Sense appeared first on Profitcast: Profit with Your Podcast.
Everything we cover here at Profitcast is meant to encourage, enlighten, education and, hopefully, entertain; this week is no different. Sometimes we broach some topics or concepts that are harder than others to soften our pride to, but there are some issues that cannot be left to work themselves out, and as such we like to open the forum for an honest conversation about some of the roadblocks that get put in our way as podcasters. Read more...
The post PC 51 | If You’re Busy, Your Podcast Will Fail! appeared first on Profitcast: Profit with Your Podcast.
Marketing yourself and your podcast is important. We've talked in recent weeks on Profitcast how it doesn't need to be a central focus of your daily podcasting checklist, but it is difficult to grow your community and audience when you aren't doing any form of marketing. Read more...
The post PC 50 | What Does Jurassic World Have To Do With Podcasting? appeared first on Profitcast: Profit with Your Podcast.
Sometimes podcasting feels different from other entrepreneurial adventures. You don't need official office space. You don't need employees. You don't need post-it notes and pens and pads of paper with official letter heads. But in this episode of Profitcast, Brian outlines some very key details about what makes podcasters fit right in line with the other entrepreneurs out there whose ventures do require the list of items above. Perhaps the odds are not quite in the podcaster's favor, but that is a matter of perspective and commitment. Read more...
The post PC 49 | The Single Most Important Secret to Success??? appeared first on Profitcast: Profit with Your Podcast.
Please join me in wishing Brian a very Happy Birthday! He looks pretty good for pushing 50, doesn't he? (Don't tell him I said that.)
Every superhero has an origin story, don't they? (They do.) Profitcast has the unique privilege of presenting the origin stories of the superheroes of podcasting, while simultaneously providing us with the resources to turn around and become a superhero ourselves. We don't need a cape or a mask, super strength or lightning fast reflexes to succeed in podcasting. You need a passion, you need resilience, and you need a strong backbone. Read more...
The post PC 48 | Effective NON-Marketing Ways to Grow Your Podcast | Interview with Jen Briney appeared first on Profitcast: Profit with Your Podcast.
This week on Profitcast, we learn that there is more than one podcaster in Colorado! However, they are both named Brian. Yes, Brian Ibbott, of Coverville and The Morning Stream, joins The Real Brian this week and they cover a broad spectrum of topics, from New Media Expo to World of Warcraft to what an engaged podcast community looks like.
We've been discussing for several weeks now the importance of an engaged listening audience. Remember last week? "No community? No podcast!" Long-term and established evidence of this can certainly be found in the results of the 2015 Podcast Awards, but it can also be found in real-time. Having an engaged listening community has become the immediate feedback we need in order to know how our podcast is faring amongst the, literally, millions of options available to each and every person who has access to the internet. Read more...
The post PC 47 | They Come for the Content and Stay for the Host | Interview with Brian Ibbott appeared first on Profitcast: Profit with Your Podcast.
K.I.S.S. is an acronym coined by the U.S. Navy in the 60s and provided a quick way to remind someone that unnecessary complexity should be avoided. For the record, K.I.S.S. stands for keep it simple and straightforward. Some have repurposed the final S as stupid, but that is not the connotation we're going for here! You don't have to go much further than the title of this this podcast episode to understand the importance and simplicity of the number one task of maintaining a podcast and growing a community. Read more...
The post PC 46 | No Community? No Podcast! appeared first on Profitcast: Profit with Your Podcast.
Money, money, money. Profiting with your podcast is more than just the money. We see it happen all over the place, particularly in American culture, where an individual who seems to have garnered much financial success does not consider him or herself successful. Read more...
The post PC 45 | What if You Never Made Money With Your Podcast? appeared first on Profitcast: Profit with Your Podcast.
What happened in Vegas is definitely not staying in Vegas! Brian is back with an all new episode of Profitcast, laying down the experiences he had at New Media Expo, sharing some stories (the highs AND the lows), and what in the world #overheardatnmx is referring to. Read more...
The post PC 44 | #Overheardatnmx | What Went Down at New Media Expo appeared first on Profitcast: Profit with Your Podcast.
It was a privilege to speak with John this week and pick his brain about his rise to success, hear what worked and how he went about pushing through the mire. John shares his foray into podcasting and how he carved out a very unique niche, then took advantage of it and worked on steady growth. The great thing about John's story is that it is entirely capable of being reproduced. John built a model around a podcast that utilizes the drive and persistence of passion and the heart of the entrepreneur. It doesn't bank on overnight success, but invests in incremental growth around building relationships, providing value and consistent content, and staying true to passion. Read more...
The post PC 43 | How To Set Your Podcast on FIRE! | Interview with John Lee Dumas appeared first on Profitcast: Profit with Your Podcast.
In addition to the answer to life, the universe, and all things, this is the second shortest episode of Profitcast EVER! Which begs the question... which one is the SHORTEST?
Hmm... I suppose that depends on WHEN you ask that question.
I've been reading/listening to Seth Godin's "The Dip." Fantastic book by the way. He asks the question: "Are you the best (in your market/niche/podcast topic)?" The best in your market or even geographical region (it really all depends on your audience) will always be the most successful. Each of us can become the best in something, somewhere. The alternative is mediocrity and an uphill struggle, spending incredible amounts of resources and time to get somewhere.
He goes on to ask that if you're not the best, can you become the best? If not, then a pivot may be in order. In his book, he talks about smart quitting. For our sake, I talk about pivoting to a different topic/niche/etc. The question is somewhat rhetorical on Profitcast, today. I do encourage you to ask the question and see what you can do to become the best in your topic/niche. This will definitely lead you on the right path to growing and profiting with your podcast. :)
Read more...
The post PC 42 | Are You The Best? appeared first on Profitcast: Profit with Your Podcast.
In this week's episode of Profitcast, Brian talks with Jeremy about strategies he's formed around growing an email list. Frankly, podcasts are a hard way to grow an email list. Think about the people listening to your podcast, for a moment. Where are they? What are they doing? When are they listening? By their very nature, podcasts almost guarantee the person listening to your podcast is not sitting in front of a computer, waiting to type in a URL to be taken to a website where they can opt in for an email list. Read more...
The post PC 41 | How To Double Your Email List | An Interview with Jeremy Montoya appeared first on Profitcast: Profit with Your Podcast.
Most, if not all, podcasters have asked this question at some point in their journey: "What is the right time to monetize my podcast?" Listener Colt Chandler posed this question, as he gets ready to launch his own podcast in April (We Catch Thieves, look out for this one!), and Brian takes the time to really drill into various schools of thought surrounding this humdinger.
Listen in to catch Brian's tips for doing an assessment of your own podcast by examining your listener base and content, apply it to your podcasting model, and call in to tell us how it's going! And if you have strategies of your own, or have a different method for the way it has worked for you, please share and help others to understand their options!
Read more...
The post PC 40 | When You Should Monetize Your Podcast appeared first on Profitcast: Profit with Your Podcast.
So what do you think? I know we want our podcasts to rock... to be good. But do we want that process to be quick? Do we want it to be cheap?
I think the common desire is that we want it GOOD, QUICK, and CHEAP! But the reality is, you can only pick 2 of those 3.
I talk about this business mindset and how that applies to us growing our podcasts, monetizing our podcasts, offering services and products to our listeners and clients, and so forth.
I also had a great question come in about what I would do differently, knowing what I know now, if I were to relaunch Profitcast or start a new podcast. This got me thinking and I came up with one big one that I definitely would have done but also a few others that I hope will be beneficial to you, not only if you had the desire to relaunch or start a new podcast, but also if you were wanting to grow your podcast now... where it's currently at.
So what do you think? Good and Quick? Or Good and Cheap? I'm assuming you prefer good either way. :)
Read More...
The post PC 39 | The Good, The Quick, and The Cheap Podcast appeared first on Profitcast: Profit with Your Podcast.
Word up Podcasting Leaders!
I was totally inspired after listening to the Fizzle Show. They talked about 10 Business Archetypes (models) for online business. I thought - this is great information that I have to share on Profitcast!
But I wanted to share these 10 business models as they related to podcasting and what Daniel J. Lewis and I talked about on episode 31 of Profitcast - Monetization Strategies Successful Podcasters Use.
I'll be talking about these business models, what they look like, and how to apply them to your podcast so you can choose which model fits YOU the best in order to have an effectively profitable podcast!
My hope is that, after this episode, you should have a clear understanding on which business model applies best to your podcast and how you can start working towards that profitable podcast today.
BOOYAH peeps!
Question of the week this week! Which is the BEST business model for YOUR podcast??
Read More...
The post PC 38 | The BEST Business Model for Your Podcast! appeared first on Profitcast: Profit with Your Podcast.
First of all, I had a TREMENDOUS opportunity to be a part of the Podcast Awards review team this last week! It was a treat and it was very encouraging to be a part of! I share a few things I saw in the review process that I thought was hilarious, but more importantly, very confirming, encouraging, and helpful for our podcasts!
Our podcast, Arrow Squad, is a finalist in the Best Produced category!! I am beyond excited and thankful! Congratulations if your podcast was nominated and selected as a finalist!!!
The big thing I did this week was some extensive research on sponsorships for podcasts.
I contacted companies that advertise with podcasts. I also researched other companies, podcasts, networks, etc. to see what sponsorships worked for them and how they worked. I wanted to aggregate the data to determine how best to utilize sponsorships for our podcasts. I went into this bright-eyed and bushy-tailed with high hopes that I would find some encouraging results for all of us.
I had some very nice and informative conversations with great people. Unfortunately, the answers were somewhat discouraging and challenging.
But don't worry! I share my findings, what I believe about podcasting and advertising vs. radio, TV, and other forms of media. I also share some options for us with our podcasts and some possible solutions if you're interested in sponsorships.
Question of the week this week! What do you think about sponsorships?
Read More...
The post PC 37 | Sponsorships: Are They Even Worth It? appeared first on Profitcast: Profit with Your Podcast.
Could you imagine making $1200 an episode with your podcast on Patreon?
Maybe you already are. Maybe you're making more. Maybe you're like: PICK ME!!! PICK MEEEEE!!!!
I invited Noah Lugeons on to Profitcast to share how and what to do to succeed on Patreon with your podcast. Noah shares what to do and what not to do as well as some incredible strategies on how to make the most of your Patreon campaign.
Noah also discusses the benefits of "milestones" as opposed to "rewards" for your Patreon campaign.
We also talk about what podcasters DESERVE. It's a fascinating tangent we get off on but ties nicely into Patreon and why it can be so essential to you and your podcast.
You put a lot of time and energy and resources into your podcast. Do you think you deserve to get paid?
I walked away from this interview inspired, encouraged, energized, and ready to take on the world with actionable steps! I hope you will too.
Question of the week this week! If you’re using Patreon, how’s it going for you? Good? Bad? Ugly?
Read More...
The post PC 36 | $1200 an episode with Patreon | An Interview with Noah Lugeons appeared first on Profitcast: Profit with Your Podcast.
It's crazy when you talk about something (last week) and then explore what you just talked about. I had a good week of analyzing "where passion meets profit" and applying that to where I'm at with Profitcast and Arrow Squad. I hope you were able to take some time and get introspective about your podcast. I am curious to hear what you came up with!
As we move into part 2 of Setting Your Podcast Apart from the Rest, I decided to jump into "How to Present Yourself!" There are SO many important factors here that are critical for your podcast's success! In fact, the successful podcasters have either mastered these elements or at least come close to mastering them.
Keep in mind, they're ALWAYS working on their podcasts and continually getting better. But there does come a point where you need to master certain aspects.
Here they are: vocal body language, effective delivery, winning listeners and influencing others, unwavering confidence, exceptional quality of your podcast, and a GREAT attitude about your podcast and for your podcast.
There's a lot more, of course, but this is all I could fit in this week! :) I hope you get a lot out of this episode! I actually, interestingly enough, got a lot out of it just by presenting it to you on Profitcast.
Good reminders and challenges!
After you listen to the episode, think about where you're at and then please let me know your thoughts on this week's question:
Which of these do YOU think you already excel at and which of these do you need to work on the most?
Read More...
The post PC 35 | Set Your Podcast Apart From The Rest Part 2 | How to Present Yourself | Vocal Body Language | Effective Delivery | Win Listeners and Influence Others appeared first on Profitcast: Profit with Your Podcast.
I told you in episode 32 of Profitcast, that I would discuss each of the elements of setting your podcast apart from the rest. In that episode, I covered a bunch of different items that will help YOU and your podcast to stand out now that podcasting has become more popular.
It's so easy for us to want the magic bullet of focusing on marketing strategies and monetization strategies because that's what's COOL and what we think will save and massively grow our audience. But the reality is, if we market crap, we get crappy results. If we market average, we get average results. BUT... if we market EXCELLENCE, then we'll get excellent results!
Think about this for a minute.
Please hear me when I say we need to do our VERY BEST to take actions that will set our podcasts apart from the rest. Otherwise YOU WILL GET LOST IN THE NOISE. Trust me, I know this. I've experienced it. And marketing, alone, won't help your podcast to stand out if you can't back it up with something unique and excellent.
Do NOT get discouraged by what I'm saying here, because YOU can rock your podcast into an excellence beyond what you might be able to imagine right now. We can all do it. We WILL do it.
Let me help you. Today's episode of Profitcast is part 1 of a series about setting your podcast apart from the rest. I'll be covering two main topics today: 1) Making sure your content is RIGHT for your listeners and for you. 2) Being the best YOU.
Do NOT write this off thinking you already know it. Maybe you do, but I would encourage you to listen to this episode and do some introspection to make sure you are on the right track with your podcast. I'm not asking you to doubt where you're at by any means. But I AM asking you to make SURE you're on the right track so I can continue to help you make sure your podcast is set up to STAND OUT!
I hate to say it, but the research I've been conducting over the last year has shown me that many podcasters fail right here and get stuck. Don't be one of those statistics. I want you to succeed with your podcast. So LET'S ROCK IT! :D
What help, specifically, do you need in order to set your podcast apart from the rest?
Read More...
The post PC 34 | Set Your Podcast Apart From The Rest Part 1 | Content that is RIGHT for your listeners | Be the Best You appeared first on Profitcast: Profit with Your Podcast.
Just when you think you've come up with the main, successful ways to monetize your podcast, you meet Jason Bryant of Mat Talk Online.
Daniel J. Lewis and I talked about the "Monetization Strategies Successful Podcasters Use" in episode 31 of Profitcast. Right after that, Jason contacted me and said he was using a different way to monetize his podcast and it was working!
So, naturally, I wanted to interview Jason and find out what he was doing so we can pass on his strategies to you in hopes you can benefit from this model as well!
Also, I have 3 takeaway points to consider from last week's episode (episode 32) about "The Secret Strategy to Growing Your Podcast."
After you listen to this episode of Profitcast, let me know your thoughts to my question: What do you think of this monetization model?
Read More...
The post PC 33 | A Different Way to Monetize Your Podcast with Jason Bryant appeared first on Profitcast: Profit with Your Podcast.
FINALLY we get to talk about this secret missing strategy for growing our podcasts! I wanted to analyze it more before talking about it on Profitcast and so without further delay, here we go!
As you know, I've been interviewing and researching the ways on how to profit with our podcasts and grow a large and loyal listener community. Through the interviews, I kept asking myself what is it about the successful Podcasters that has made them so successful? Many podcasters have put in similar amounts of work and used the same strategies but have never achieved success like the top podcasters. Sometimes not even close to the same level of success. So what sets them apart from the rest?
I realized THAT'S the secret! You HAVE to set yourself apart from the rest. The secret IS the secret! Let me explain.
It used to be you could start a podcast and instantly get listeners. Ok well maybe not for EVERY podcaster, but it was definitely a lot easier to gain listeners years ago with a podcast than it is today. Podcasting has matured and we have to keep that in mind as we move forward in podcasting. We have to do what it takes to set ourselves apart from the rest of the other podcasts if we want grow our podcasts.
It really is the secret to why the top Podcasters have primarily succeeded. Sure there are a lot of strategies that the top Podcasters have used (we've discussed most of them in the interviews here on Profitcast) but the missing key strategy that I couldn't put my finger on is that they set themselves apart from the rest.
So now you're probably thinking - well DUH Brian - but HOW do we set ourselves apart? I'm glad you asked. :) Setting yourself apart from others is in-depth and will take commitment and perseverance. Are you ready to join me on this journey? Then let's ROCK IT!
Read More...
The post PC 32 | The Secret Strategy to Growing Your Podcast appeared first on Profitcast: Profit with Your Podcast.
I am SO excited for this episode of Profitcast!
I got to hang out with Daniel J. Lewis of The Audacity to Podcast. We decided to do something a bit more unique than an interview.
We both joined forces… two podcasts… two podcasters… and co-hosted this episode of Profitcast (and this week’s episode of The Audacity to Podcast) in order to discuss awesome monetization strategies that successful podcasters are using!
We went into great detail talking about what strategies these podcasters are using to make money with or as a result of their podcast, how these monetization strategies work, how you can use each of these strategies, whether or not they’re a good fit for you, and what it looks like to get started monetizing your podcast today!
It’s, by far, the longest episode of Profitcast ever! But it is VERY worth it and I hope you’ll take your time listening through it, learn a lot, and see some INCREDIBLE results with your podcast as a result of our conversation! SO EXCITING!
Here's my question for you: Which of these monetization strategies are you going to start working on TODAY?
Read More...
The post PC 31 | Monetization Strategies Successful Podcasters Use appeared first on Profitcast: Profit with Your Podcast.
Hmm... so this week I decided to go back to the "basics" and make sure Profitcast was lining up with my original mission and vision for the show.
By the way, we should ALL have either already done this with our podcast before we launched OR... if we've never done it, then we should go back and make sure your podcast aligns with your mission, vision, and identity.
I realized that, in some ways, Profitcast has definitely stayed on course and excelled. In other ways, however, Profitcast strayed off course and failed to deliver. I talk about it in this episode of Profitcast.
I've also been thinking a lot about the monetization and listener growth strategies for our podcasts. I keep coming back to the same question - Why do some podcasters go out and do all of the right things, apply all of the right strategies, and succeed wildly while others, who also did the right things and applied the same right strategies, not succeed?
I believe I discovered a missing key strategy that just might help each of us to succeed massively... that is... if we're willing to put in the time, tenacity, perseverance, and commitment.
Here's my question for you: What do you want from me? What would you like to see Profitcast deliver to YOU in 2015? Get specific.
Read More...
The post PC 30 | A Missing Key Strategy appeared first on Profitcast: Profit with Your Podcast.
Man - what an honor this episode! I had the awesome privilege of chatting with Cliff Ravenscraft, the Podcast Answer Man!
Cliff was the person who taught me to podcast. He helped me to transition from radio to the world of podcasting.
He gave me my start.
He helped me to be set up for a truly successful and profitable podcast.
Cliff has been called the Godfather of Podcasting and knows his stuff.
He's been podcasting since 2005 and has had tremendously successful podcasts over the years and has now turned his passion into a full-time career. Cliff has spoken at numerous conferences, including being the keynote speaker for Podcast Movement in August.
We get a chance to dig deep into podcasting and how to create a truly profitable podcast with some great strategies and, even, simple solutions to seemingly complicated problems! I hope you learn a great deal and enjoy this episode! :)
How are you answering questions and delivering what your audience is asking for? GET SPECIFIC!
Read More...
The post PC 29 | Interview with Cliff Ravenscraft – A Truly Profitable Podcast appeared first on Profitcast: Profit with Your Podcast.
Happy New Year!!! WELCOME BACK!!!!
I hope you had a SMASHING Christmas, New Year's, and wonderful holiday! :)
I know I promised that Cliff Ravenscraft (The Podcast Answer Man) would kick off the New Year here on Profitcast and HE IS! Tomorrow... on Episode 29!
But today I wanted to do a 2015 launch episode to cover a few things I was reminded of over the last 2 weeks as well as outlining a couple of things I will be doing in 2015 with Profitcast.
I'm so excited to be back doing another Profitcast episode and really am thankful for you. Thanks for joining me on this journey and I am really excited to share the journey of creating a PROFITABLE podcast in 2015 with you. Successes, failures, and all!
LET'S ROCK IT!
Read More...
The post PC 28 | It All Begins… (Plans for 2015) appeared first on Profitcast: Profit with Your Podcast.
Read More...
The post PC 27 | BONUS: End of the Year 2014 Profitcast Update appeared first on Profitcast: Profit with Your Podcast.
It's so simple... Seriously. It's so easy to get caught up in complex strategies on how to grow your podcast, grow your community, create greater interaction, etc. But the solution is SO simple!
Do your listeners share your podcast explosively?
Do you know the names and some personal facts of at least 25% of your listeners?
Are you feeling frustrated that you're not getting better interaction with your listener community?
I talk with Jessica Rhodes of Interview Connections and the Rhodes to Success Podcast about relationships, networking, interviews, and, yes, growing your podcast.
Jessica has some awesome tips on EFFECTIVELY growing your podcast in ways that are extremely simple and achievable. Yet... so profound.
After today's episode of Profitcast, you should have the information necessary to take action on building exceptional relationships with your community and, as a result, watch your podcast grow. :)
If you haven’t already, will you commit to learning personal facts of 25% of your listener community? CLICK HERE to contact me!
Read More...
The post PC 26 | Interview with Jessica Rhodes – The Simplest Way to Grow Your Podcast appeared first on Profitcast: Profit with Your Podcast.
Have you had problems getting affiliates for your podcasts by chance? I've had a beast of a time developing affiliate relationships with companies for a multitude of reasons. One main thing is, as a Colorado resident, I can't be an Amazon Associate. So that knocks off one of the largest stores in the world.
I've also been disappointed by the low percentage in affiliate commissions that I've wondered if there's a better way.
Pair that with the fascination of buying and selling products over the years... I've asked - what if we could sell relevant products to our listeners rather than just recommending an affiliate link? If it's possible, then HOW do we do it?
Enter Gary Leland! He's, not only a veteran podcaster, but he's been buying and selling online since 1996. He's made the majority of his money selling products to his listeners that are relevant and actually add value.
Gary has some PHENOMENAL advice and tips on whether or not drop shipping and selling products would be a good move for your podcast or not.
I also do a quick review of the past 5 1/2 months of Profitcast and some thoughts on presentation and quality of our podcasts and ask a VERY important and pivotal question:
Do you want more info about how to master the presentation of your podcast in order to set yourself up for success and profit? OR Do you want to stay on the actual step-by-step strategies on how to grow and monetize your podcast?
Read More...
The post PC 25 | Interview with Gary Leland – Affiliate vs Drop Shipping appeared first on Profitcast: Profit with Your Podcast.
What I’ve come to discover, and we may not like this, is that there’s really no quick way to growing and monetizing our podcasts despite what some people will say.
It takes a level of excellence in most, if not all areas, to grow and monetize our podcasts.
We can continue to talk about the strategies to monetize and the strategies to grow our audience (and we will) with iTunes, reviews, social media, etc., but the reality is, if we don’t cure our average with our podcasts… none of those strategies will matter in the long run.
I came to a realization that we really need to CURE THE AVERAGE for our podcasts. It is essential that we MASTER OUR CRAFT of podcasting.
I'm not saying we need to be perfect by any means. But I AM saying that we need to put priority, focus, commitment, perseverance, etc. on mastering excellence with our podcasts. When we can do that, those strategies we've been talking about will be a LOT easier to implement and succeed with!
After listening to this week's Profitcast episode, let me know what you think and what, if anything, resonates with you.
Also, here's my question of the week: What average do you need to cure for your podcast?
Read More...
The post PC 24 | The Cure for the Average appeared first on Profitcast: Profit with Your Podcast.
Ready? Fire! Aim! I love this phrase. Seems like when I talk to other podcasters and entrepreneurs, there's an all-too common theme of getting ready to get ready. We're stuck in the process of getting ready. The problem is, we never launch. Never fire. Never move to the next level.
Unfortunately, I've struggled with this as I'm sure you have at one point or another.
It's common. But it is an enemy. The enemy of INACTION... PASSIVITY... APATHY... etc.
It's hard to fight too. You certainly can't go at it alone. You certainly can't expect to never fight it. It's always there.
But WE must RISE ABOVE and FIGHT IT! I encourage YOU to TAKE ACTION! Wherever you're at with you're podcast, just PLEASE take action!
If you ever get stuck, don't ever hesitate to contact me. Profitcast is a community, not just a podcast. We're in this together.
My goal for Profitcast was to, not only get the answers we're all looking for on how to grow and monetize our podcasts, but also to create a community of podcasters who can come around each other and lift each other up to success!
I don't know about you, but I'm tired of people saying that podcasting is a hobby or you can't make money in podcasting or (fill in the blank).
WHO'S WITH ME?
I have Jason Hartman with me today. He's brought in more than 10 million in revenue and 5 million downloads with his podcasts. He owns a podcast network (Hartman Media) as well as the Jason Hartman Foundation and is bringing us some INCREDIBLE advice and wisdom to Profitcast. This is definitely one you don't want to miss.
Here's my question of the week: What is preventing you, specifically, from taking ACTION with your podcast right now?
Read More...
The post PC 23 | Interview with Jason Hartman – How to Take Action and Grow Your Podcast! appeared first on Profitcast: Profit with Your Podcast.
There's this fantastic advice I heard at Podcast Movement: "Focus on those who are ALREADY listening rather than trying to "grow your audience." I think we all KNOW this, but hearing it from that perspective sort of hit me between the eyes!
It really goes back to the basics. As podcasters, we're taught to create some type of marketing strategy if we want to grow our podcasts and, eventually, monetize. So we think we need to "grow the audience" and get those download numbers up!
While that is true, if we want to monetize our podcasts and treat it like a business, it still goes back to one simple question:
Are you building RELATIONSHIPS with your community?
We all want friendships and we all want to feel like we're a part of something, right?
If we, as the podcast host, treat our listeners as FRIENDS and bring them into a community, our podcasts WILL grow.
If we're focused on those who are ALREADY listening and making them feel special, our podcasts will grow.
So why do we keep trying to focus on those who AREN'T listening?!?
Lou Mongello, of the WDW Radio podcast, has some INCREDIBLE thoughts on all of this on Profitcast. He has successfully implemented what he shares on the show and shows us how we can do the same with our podcasts.
Here's my question of the week: Are you building RELATIONSHIPS with your community?
Read More...
The post PC 22 | Interview with Lou Mongello – Focus on those who are ALREADY listening (build relationships) rather than trying to “grow your audience” appeared first on Profitcast: Profit with Your Podcast.
I am blown away sometimes by the wisdom I learn from interviewing other people! When I set out to interview Greg Weisman, I thought he'd have some fun and good content for us. What I didn't anticipate was the level of experience and expertise he's developed over the years writing for popular comics and shows. His advice on storytelling, content creation, and character (avatar) creation and understanding is INCREDIBLE.
After all, he got his content in front of and was hired by Lucasfilm, Disney, Marvel, and DC Comics. Pretty impressive!
I also promised we'd talk about Opportunity vs Distraction and I share an update on the Profitcast journey!
Let's turn all of this knowledge and information into WISDOM and SUCCESS!
Are you passionate about your podcast and the content you create?
Read More...
The post PC 21 | Interview with Greg Weisman – MASTER content creation from an Executive Producer of Star Wars Rebels appeared first on Profitcast: Profit with Your Podcast.
There really are, primarily, two types of podcasts: The Educational podcast (how-to, teaching, coaching, instructional, etc.) or the Entertainment podcast (TV show, gaming, comedy, pop culture, inspirational, etc.)
Each podcast usually fits into either or both of those categories. People will pay just about anything for education and/or entertainment.
It's our job to make sure that we are masters of our podcast in either or both of those categories. With that comes storytelling, content, presentation/entertainment value, and production quality to name a few.
I talk with Daniel J. Lewis of The Audacity to Podcast and the Noodle.mx Network about these things above and a LOT of great strategies for setting your podcast up to grow, profit, and succeed. Daniel also shares some great ideas for creating income with your podcast (actual tangible ideas) regardless of whether you are educational or entertainment!
Do you use storytelling in your podcast?
Read More...
The post PC 20 | Interview with Daniel J. Lewis – Do you use storytelling in your podcast? appeared first on Profitcast: Profit with Your Podcast.
Ok we really don't suck... again. Today I have the journey you've all been asking me to share! So I delve into what's been going on, some of the learning moments, strategies, successes, failures, mindsets, etc.
Most of my journey over the last couple of weeks was mindset and really making sure my approach with Profitcast, and everything else I'm working on, was correct.
I also share 2... wait 3! things that are PARAMOUNT to us succeeding with our podcasts.
Read More...
The post PC 19 | OH NO! We Suck Again! appeared first on Profitcast: Profit with Your Podcast.
I asked the question... "How do I know whether or not my podcast content is REALLY what listeners want?" In MY mind, I think - I've got good content with my podcasts. I love getting behind the mic and encouraging, entertaining, etc. with my podcasts. But how do I REALLY know if my content is what others actually WANT?
I was given great advice: "Would you listen to your own podcast and be a loyal fan of it?" Wow... great question.
I talked with Rob Walch and Elsie Escobar of Libsyn and The Feed Podcasts, among many others, on Profitcast this week and we talk a lot about content, growing your podcast, getting listeners rather than just listens, creating incredible loyalty, what it takes to monetize a podcast, Libsyn vs Soundcloud, owning your own feed, and a LOT more. It's a fantastic interview, albeit longer than most episodes of Profitcast but well worth it!
Would YOU listen to your OWN podcast and be a loyal fan of your podcast?
Read More...
The post PC 18 – Interview with Rob Walch and Elsie Escobar – Would you listen to your OWN podcast? appeared first on Profitcast: Profit with Your Podcast.
Dave Jackson from School of Podcasting is on the HOT SEAT today on episode 17 of Profitcast! What a great guy with LOTS of great information and perspective!!
We talk about quite a bit about some great strategies and mindsets for growing your podcast. Seriously - great information from Dave including creating content your listeners actually WANT, getting to really KNOW your listeners, tips on building quality and loyal relationships, and, of course, a lot more!
I also want to know what specific topic would you like me to cover on Profitcast? CLICK HERE to contact me!
Read More...
The post PC 017 | Interview with Dave Jackson – Creating Content your Listeners WANT, Tips on Building Loyal Relationships appeared first on Profitcast: Profit with Your Podcast.
Profitcast FeedburnerI have 3 important strategies we all need to master for our podcasts. Without these 3 strategies, most other marketing strategies will be extremely difficult to implement.
I also wanted to get us back to the root of why Profitcast started in the first place:
To take that journey with YOU on how to make money with our podcasts and grow our audiences.
Read More...
The post PC 016 | Do Or Do Not. There Is No Try. appeared first on Profitcast: Profit with Your Podcast.
It's Profitcast's 15th Episode! Today, Nick Gelso joins me to discuss establishing credibility, quality and essential connections, and podcast revenue streams to name a few of the topics discussed.
I also share one huge secret to massive success with your podcast (and anything for that matter). I'll be going into a lot more detail on that in next week's episode!
I invite you to share your podcasting journey and what you've experimented with and seen results with! CLICK HERE to contact me!
Read More...
The post PC 015 | Interview with Nick Gelso – Establishing Credibility, Quality and Essential Connections, and Podcast Revenue Streams appeared first on Profitcast: Profit with Your Podcast.
In a world that inundates us with massive amounts of information that is all over the place... some differing opinions... sometimes hard to decipher... many times not explaining how... it's ESSENTIAL for us to take a step back and Focus.
As you start to grow your podcasts and, heck, even get to the point where you're in demand, are you going to act better than everyone else, your listeners, other podcasters? Or are you going to Get Real?
Time to go over some of the strategies we've learned so far on how to Profit with our podcasts!
LOTS of information today! Let's rock it!
Read More...
The post PC 014 | Dude, Focus. Get Real. Profit. appeared first on Profitcast: Profit with Your Podcast.
Profitcast's LUCKY 13! I have some INCREDIBLE content and massive success that our guest, Matt Theriault, will share with you and how he did it!
Matt Theriault, also known as the Do Over Guy, from the Do Over Podcast, The Epic Real Estate Podcast, and the Body Do Over Podcast.
Matt has a POWERFUL story from working in the music industry to having to bag groceries for $7/hr to finding what he loves to do and where his strengths were, now making 7 figures with his current business. Not only will his journey inspire you, but he will be sharing some actionable tips and strategies on how we can take our podcasts to an impactful and successful result!
Read More...
The post PC 013 | Interview with Matt Theriault of The Do Over Podcast and more – Knowing what your listeners want, great content, podcasts creating business appeared first on Profitcast: Profit with Your Podcast.
Twelve. That's right... episode 12 of Profitcast and I get to chat with Darrell Darnell from Golden Spiral Media about sponsorship strategies (LOTS of them by the way), the power of loyalty, how we can impact our community, and our value as podcasters regardless of what we're podcasting about!
Darrell also recently released his incredible video Audacity Mastery - ALL about learning and mastering Audacity so you can take your podcast's audio quality and production to the next level. It's a PHENOMENAL video. USE PROMO CODE "PROFIT" FOR 10% OFF!
Additionally, I talk about a few things in the beginning, including some audio tools I recommend, 4 KEY elements you need in order to profit with your podcast, a GREAT suggestion from our community - Sarah, and 2 lessons learned from getting hit by a car while riding my bike.
Read More...
The post PC 012 | Interview with Darrell Darnell of Golden Spiral Media – Sponsorship strategies, Power of Loyalty, and Our Value as Podcasters appeared first on Profitcast: Profit with Your Podcast.
We turned it up to 11 for the 11th episode of Profitcast! It’s one louder… yes... this podcast goes to 11.
I have a GREAT show for you! Shaine Freeman - host of The Miews Podcast and I Am Entertainment magazine will be joining us with some INSANELY helpful information for you and your podcast!
We'll be chattin about the power of relationships, sponsorship strategies, the ever-important mindset, understanding YOUR value, how to utilize social media, and believing in YOUR podcast and what you are delivering!
Read More...
The post PC 011 | Interview with Shaine Freeman of The Miews Podcast – Profit, Sponsorship Strategies, Relationships, and Mindset! appeared first on Profitcast: Profit with Your Podcast.