The Book Marketing Action Podcast: Recent Episodes
Weaving Influence
The Book Marketing Action Podcast is a resource where you can get actionable advice to build your author platform, plan a book launch, launch your book successfully, and sustain interest in your book after launch. This podcast is focused on ACTION. At the end of every episode, we’ll share one or more actions you can implement to reach more people with your book and message. If you implement these actions consistently over time, you’ll see results. Some of these actions will seem easy, others will be more challenging. We want to be your guide in focusing on the actions that will make the biggest difference for you over time.
Subscribe to Indie Author Chat
Welcome to Indie Author Chat, the podcast designed to help you explore the ideas and insights behind today’s most thoughtful nonfiction books. Join host Laura Finch for engaging conversations with independent authors as they share the wisdom and inspiration behind their books—each title carefully curated by Weaving Influence Press.
In this introductory episode, Laura sits down with Becky Robinson—host of The Book Marketing Action Podcast—to unveil the vision behind this new podcast dedicated to thoughtful nonfiction books and the independent authors who write them. Together, they explore the evolving world of publishing and how Weaving Influence Press is taking a marketing-first approach to helping authors connect with readers. Tune in as Becky and Laura share a preview of the inspiring lineup of upcoming guests and books featured this season!
During the episode, you’ll learn:
- About the host of Indie Author Chat, Laura Finch.
- About some of the biggest challenges for authors and readers at this time in the publishing industry.
- What it means to launch a book and why it takes so much effort.
- About the longevity of the books that Weaving Influence Press authors are writing.
- About Becky’s experience hosting The Book Marketing Action Podcast and the amazing listeners it continues to attract.
- About Weaving Influence Press and how it inspired the creation of Indie Author Chat.
- The impact of working with a marketing-first hybrid press.
- Who should listen to Indie Author Chat and why.
- What’s in store for the season ahead and the incredible lineup of first guests.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the bi-weekly newsletter to connect with Becky Robinson and learn about upcoming book launches.
Consider joining Team Buzz Builder, our book review team that supports most of our client launches. When you sign up for a launch, you’ll receive a complimentary copy (digital or print) in exchange for your commitment to post an early review.
In this final episode of Season 7, Becky sits down with Lara Love Hardin—president and founder of True Literary and bestselling author—to explore the powerful story behind her memoir The Many Lives of Mama Love. Lara shares her journey from addiction and incarceration to rebuilding her life as a ghostwriter, literary agent, and bestselling author. Together, Becky and Lara discuss the courage it takes to tell the truth through writing, the realities of publishing a memoir, and the transformative power of sharing your story. Lara also offers insights into what makes a memoir stand out and what it really takes to bring a book into the world.
During the episode, you’ll learn:
- About Lara’s life journey as she wrote about it in her memoir, The Many Lives of Mama Love.
- About Lara's experience stepping out of the shadows and finding the courage to share her story with the world.
- What it takes to write the kind of memoir that acquires representation and a publisher.
- The biggest factors that contribute to selling non-celebrity memoirs.
- About Lara’s decision to form her own literary agency and the vision she has for being a different kind of literary agent.
- The types of authors and stories Lara is most drawn to representing.
- When an author should decide which publishing path to go down.
- The original title of Lara’s memoir and who she would pick to play her in the TV adaptation.
- Which parts of Lara’s journey have felt the most surreal to her.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In this episode, Becky sits down with Jim Murphy—performance coach and author—to explore the extraordinary journey behind his book Inner Excellence. What started as a self-published book that sold 8,000 copies over 16 years transformed into a #1 New York Times bestseller after A.J. Brown was seen reading it on the sidelines of an NFL playoff game. Jim shares the behind-the-scenes story of how his book found its way into the hands of professional athletes, the years he spent refining his message, and why he never gave up on the work.
During the episode, you’ll learn:
- About Jim’s journey as an author.
- The various contributing factors that led to Jim’s book, Inner Excellence, becoming a New York Times bestseller for several weeks in a row.
- About the 16 years between the original publication of Inner Excellence and when it really took off in January of 2025.
- What Jim did to keep Inner Excellence in the conversation throughout the years after publication.
- The story of a life-changing moment for Jim.
- What’s different when it comes to marketing Jim’s new book, The Best Possible Life, and what his greatest hopes are for it.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In this episode, Becky is joined by Bree Groff—workplace culture expert and author of Today Was Fun: A Book About Work (Seriously)—to explore what it looks like to market a book in a way that feels joyful, authentic, and aligned. From designing a standout book cover and interactive website to creating influencer kits and experimenting with guerrilla marketing tactics, Bree walks through the creative strategies she used to bring her book to life and have fun along the way.
During the episode, you’ll learn:
- About Bree and what inspired her to write her book, Today Was Fun.
- How Bree landed on the title of her book and what she hoped readers would take away from it.
- Why Bree did not conduct a title survey and instead went with the title she felt most connected to.
- The craft behind Bree’s book and how its uniqueness has tied into her marketing and promotional strategies.
- What Bree did to prepare for the launch of her book, and how she made her approach fun.
- About Bree’s experience creating influencer boxes/book kits, what the contents were, and the investment they required.
- More of the ways Bree incorporated fun into her book marketing and launch campaign.
- How Bree’s book marketing tactics have evolved in the first year since launch.
- About Bree’s plans for the one-year anniversary of her book and how she wants to re-energize the message.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In this episode, Becky is joined by Jenna Nicholas—investor, entrepreneur, advisor, coach, speaker, and bestselling author of Enlightened Bottom Line—to explore how alignment and community drive powerful book marketing results. From hosting meaningful virtual and in-person launch events to building momentum through Substack, podcasting, and aligned partnerships, Jenna offers a fresh perspective on what it looks like to market a book in a way that feels both strategic and deeply authentic.
During the episode, you’ll learn:
- About Jenna and her work in the world.
- Some of the core ideas and inspiration behind Jenna’s new book, Enlightened Bottom Line.
- Some of the resistance Jenna encountered when bringing the worlds of spirituality and business together, and how she navigated it.
- The strategy behind Jenna’s book launch and how it has fueled her momentum and success.
- What was meaningful to Jenna about the virtual and in-person launch celebrations she had for her book.
- How Substack has been a useful platform for Jenna to spread the messages within Enlightened Bottom Line.
- How Jenna’s podcast has helped to fuel momentum for her book.
- The importance of alignment when it comes to forming connections in the industry, and what that says about the power of staying rooted in your core message when building a platform.
- What has brought Jenna the most joy throughout her author journey.
- The steps Jenna has taken to ensure she’s making space for the parts of the author journey that feel the most meaningful to her.
- The legacy Jenna hopes to create.
- Jenna’s plans for continuing to fuel her message over time.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In this episode, Becky sits down with Kathleen Schmidt—founder of Kathleen Schmidt Public Relations and author of Publishing Confidential on Substack—to pull back the curtain on the New York Times bestseller list. Kathleen explains why bestseller lists are more curated than many authors realize and why hitting the list is far less predictable than most people think. This candid conversation will help authors reset expectations about bestseller lists and focus on more impactful strategies that support long-term success.
During the episode, you’ll learn:
- About Kathleen, her career, and her company, Kathleen Schmidt Public Relations.
- The gap Kathleen saw in publishing, which inspired her to create her Substack newsletter.
- The details of Kathleen’s Substack article that uncovers the truth about various bestseller lists—particularly the New York Times.
- How the New York Times bestseller list is selected.
- What surprises Kathleen the most about the issues relating to various bestseller lists.
- Who benefits from the current bestseller system, and who is disadvantaged by it.
- The most worthwhile goals authors can set beyond landing on a bestseller list.
- What Kathleen would most like to change about the bestseller ecosystem.
- Strategies Kathleen has seen used by some of the most successful authors to sustain consistent book sales over time.
- What has worked for Kathleen in terms of building her online brand and presence.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In today’s episode, Becky is joined by Yosi Amram—psychologist, executive coach, and Spiritual Intelligence expert and author—to explore how long-term commitment fuels meaningful book marketing success. Yosi shares how he has sustained momentum for his book, Spiritually Intelligent Leadership, more than 2 years after launch—through purpose-driven PR, thought-leadership columns, community gatherings, and even a TEDx talk. If you’re playing the long game with your book, this episode will inspire you to build credibility step by step and stay aligned with your deeper purpose.
During the episode, you’ll learn:
- About Yosi and his work in the world.
- What Yosi hopes people will learn about Spiritual Intelligence after listening to this episode.
- How Yosi identified where to spend time, energy, and money as it relates to marketing and promoting his book and its messages.
- Which initiatives have been the most impactful for getting people to engage with Yosi’s message.
- How Yosi’s approach to marketing Spiritually Intelligent Leadership has evolved as he’s moved further away from launch.
- How all of the work Yosi did over the years of marketing his book contributed to landing a TEDx opportunity, as well as other major media opportunities.
- Which book marketing initiatives have not been as impactful as Yosi anticipated, and which ones have helped him stay focused on the long game.
- How Yosi has sustained the energy and consistency to market his book for more than two years.
- One piece of advice Yosi would give first-time authors who are preparing to launch and market their books.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In the first episode of Season 7, Becky is joined by Sharon Woodhouse—publisher, coach, consultant, business strategist, and award-winning author—to explore what it means to run a profitable, sustainable author business. Sharon shares multiple lessons including how to adopt an entrepreneurial mindset, prioritize consistent outreach, and diversify your income streams. From speaking gigs to partnerships, this episode is filled with practical, repeatable strategies for authors who want to move beyond book sales and achieve lasting success.
During the episode, you’ll learn:
- About Sharon and her business, Conspire Creative.
- How Sharon’s consulting and coaching work inspired her book, The Profitable Author.
- Which lesson from The Profitable Author Sharon has personally relied on the most.
- What an entrepreneurial mindset actually looks like in practice for authors and the lessons she often repeats.
- About various income streams for authors and how they are impactful in driving revenue.
- How Substack has helped Sharon grow the reach of her book and her business.
- How authors can choose the right business model for them, especially with so many income streams and platforms to choose from.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
What does it take to sell 60,000+ books in a year and keep the momentum going? In this final episode of Season 6, Alison Fragale returns to share the behind-the-scenes journey of writing her debut book, building a strong brand, and leveraging speaking opportunities to drive lasting impact. From navigating PR to engaging authentically on social media, Alison discusses practical, actionable strategies for author success. Stay tuned after the action steps to hear Alison answer some bonus questions from Threads!
During the episode, you’ll learn:
- About Alison, her work in the world, and how she started on her author journey.
- If the final idea for Likeable Badass was the same as the one Alison started with.
- Some of the feedback Alison has received that helped her realize the difference her book, Likeable Badass, is making in the world.
- What has been the biggest driver of book sales for Likeable Badass, and how Alison has sustained those sales for more than one year after launch.
- About the value of having a strong and supportive PR team.
- How Alison balances authenticity with visibility when showing up in online spaces.
- What advice Alison would give to any women leaders or authors who are still trying to find their unique value proposition.
- How Alison adjusted from writing the book to taking on the role of published author, with speaking and media engagements, public events, and many other responsibilities.
- Some of the best advice Alison has received from her agent.
- About the recent release of Likeable Badass in paperback.
- About Alison’s experience as a speaker and her journey over the years.
- How Alison honed her storytelling and writing skills before writing her book.
- The biggest contributors to Alison’s highest week in book sales.
- How Alison’s success as an author has impacted her relationship with her author community and network.
- About Alison’s experience running marathons and if she would ever run another one.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In this episode, Becky is joined by Carol Morgan—founder and president of Denim Marketing and author of Social Media Marketing for Your Business, Second Edition—to talk about how she has used her books to establish credibility, grow her business, and show up with intention across multiple platforms. Carol shares how her marketing background helped her launch her books with purpose, how she leverages speaking and podcasting to build momentum, and why social media marketing should always start with strategy.
During the episode, you’ll learn:
- About Carol and the work of her team at Denim Marketing.
- About Carol’s decision to write books as a means of fueling her thought leadership brand and her business efforts.
- How focusing on a niche market and providing specific content for that audience has been an impactful strategy for Carol.
- Some of the changes Carol has seen in social media marketing since she released the first edition of Social Media Marketing for Your Business, as well as the major updates she made to the latest edition.
- How Carol’s background as a marketing professional has shaped the way she promotes and launches her books.
- What has worked best for driving sales of Carol’s books and converting new customers for her company.
- How Carol measures the success of each book project.
- The top three things Carol hopes readers will take away when they read Social Media Marketing for Your Business, Second Edition.
- How Carol decides where to show up with her various brands, and why intentionality plays an important role.
- Which social media platforms Carol enjoys most.
- How Carol has used her books to support her business and build credibility, as well as how her company helps spotlight her books.
- The principles and habits that have made the biggest difference for Carol in growing the brand of her books, her personal brand, and her company’s brand.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In this special episode, Becky Robinson and Amy Driehorst share the exciting news about Weaving Influence Press—Weaving Influence’s new publishing hybrid. Learn about the types of books Weaving Influence Press will publish, how the model differs from other hybrid publishers, and why marketing support is built into the foundation of this innovative new imprint.
During the episode, you’ll learn:
- Why Weaving Influence decided to explore hybrid publishing.
- The types of books Weaving Influence Press will publish.
- How many books Weaving Influence Press hopes to publish in 2026.
- The timeline authors can expect when working with Weaving Influence Press.
- About the planned partnerships with Porchlight Books and Twin Flames Studios.
- What makes Weaving Influence Press unique.
- How authors can get started working with Weaving Influence Press.
- About the excitement surrounding Weaving Influence Press.
Don’t forget to check out our show notes, which include action steps and resources.
Explore our publishing support services and learn more about Weaving Influence Press.
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In this episode, Becky interviews debut fantasy author Ang T. Dalton, who shares how her lowest moments became the foundation and inspiration for her first book, The Scars Within. From 80+ rejections to landing a Big Five audiobook deal with Simon Maverick, Ang opens up about mental health, resilience, and redefining success on her own terms. This conversation shines a light on what’s possible when you bet on yourself as a writer.
During the episode, you’ll learn:
- About Ang and her book, The Scars Within.
- Where Ang is on the journey of writing the other two books in her Twisted Thorn trilogy.
- How Ang balances the priorities of writing a new book, marketing the first one, working a full-time job, and making time for her family.
- Some of the hardships Ang faced as a debut author.
- Ang’s timeline from writing The Scars Within to securing an audiobook deal.
- About the various book cover designs Ang created and the intention behind them.
- How it felt for Ang to be rejected by literary agents, make the pivot to self-publishing, and then finally get the Big Five audiobook deal she dreamed of.
- How Ang’s own personal experiences and mental health struggles were transformed into the emotional core of her novel.
- How writing The Scars Within created a powerful space for Ang’s healing.
- About BookTok and Ang’s complicated relationship with the platform.
- How Ang’s best friends have supported her dream of sharing her books with the world.
- How being embedded in BookTok culture shaped Ang’s view of what makes a book marketable.
- The activity surrounding Ang’s book that caught the attention of a traditional publisher.
- Ang’s plans for the launch of book two, The Darkness Within.
- What “popping off” as an author means to Ang.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In this episode, Becky welcomes another return guest, Todd Sattersten—publisher at Bard Press and author of the new book, 100 Best Books for Work and Life, which launched today. Todd shares what makes Bard Press’s “one book per year” publishing model unique and discusses his highly intentional, experiment-driven marketing strategy for launching his own book. From activating author networks to crafting a sales plan, this conversation is packed with insights for any author looking to publish with purpose.
During the episode, you’ll learn:
- About Todd, his initial connection with Becky, and the work of Bard Press.
- About Todd’s new book, 100 Best Books for Work and Life, and what inspired him to write it.
- How this project is different from Todd’s other book, The 100 Best Business Books of All Time, which was released in 2009.
- If there is any overlap between The 100 Best Business Books of All Time and 100 Best Books for Work and Life.
- How many books in 100 Best Books for Work and Life were published by Bard Press.
- How Todd began thinking about the marketing strategies for his own book and the assets he created for the authors who are featured in 100 Best Books for Work and Life.
- Whether or not encouraging conversations about the books that are not featured in 100 Best Books for Work and Life is part of Todd’s marketing strategy this time around.
- How Todd prioritizes book marketing strategies for himself and the authors he works with.
- How Todd plans to evaluate the results of his various experiments for marketing his new book.
- How many copies of 100 Best Books for Work and Life were included in the initial print run.
- Why making a national bestseller list is not a significant part of Todd’s marketing strategy.
- Two major factors and approaches that every author should consider when marketing their books.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In this episode, Becky welcomes back Stephanie Chandler—founder and CEO of the Nonfiction Authors Association and Nonfiction Writers Conference—for a deep dive into publishing paths for nonfiction authors. Stephanie shares candid advice on navigating traditional, hybrid, and self-publishing, including how to vet hybrid publishers, how to protect your creative work, and what platform-building really looks like today. If you're trying to decide how to publish your next nonfiction book, this episode is a must-listen.
During the episode, you’ll learn:
- About Stephanie and her work in the world.
- What Stephanie has learned about selecting the ideal book publishing path.
- What Stephanie asks authors and listens for when helping them select the right path for their book.
- About the timeline of hybrid publishing and what can slow it down.
- What an author should look for when they’re selecting a partner to publish their book.
- How Stephanie’s organization vets manuscripts and what they look for in the manuscripts that are selected for publication.
- Guidance for nonfiction authors who want to set their work apart from the noise of all the books that are currently being published.
- About the various projects, initiatives, and opportunities that the Nonfiction Authors Association has to offer.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
The Book Marketing Action Podcast is featured as one of the 20 best podcasts for authors on writing, publishing, and book marketing in this article from BookBub Partners.
In today’s episode, Becky is joined by Larissa Banting—accredited publicist, CEO of El Bee PR, and author—for a powerhouse conversation on personal branding, earned media, and strategic PR for authors. Larissa shares actionable insights on how to define your niche, pitch your personal stories, and build media momentum long before your book launches. If you’ve ever wondered how to get your story featured or how to find the right audience for your message, this episode is filled with tips you can implement right away.
During the episode, you’ll learn:
- About Larissa, her work in the world, and her company, El Bee PR.
- Some of the key elements of a personal brand that actually move the needle when an author is trying to promote their book.
- The branding strategies Larissa believes solo entrepreneurs and authors should borrow from more high-profile clients and brands.
- Practical ways that authors can begin to show up as the expert on their topic before they launch their books.
- Finding media gold in a personal story, what it means, and why it is so powerful.
- How an author can figure out which of their personal stories are worth pitching to media outlets.
- Six ideas to get you started on finding media gold in your personal story.
- One thing Larissa wishes more authors knew about the power of PR and building a strong personal brand.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In today’s episode, Becky is joined by Dawn Mann Sanders—author, Bible teacher, and associate minister—to discuss the power of relationships on the author journey. Dawn shares the unexpected turns in her publishing and audiobook experience, how strategic and authentic connections helped her launch her book, and what she’s learned along the way about marketing, podcasting, and trusting the process. If you’re navigating your own book launch, this conversation will leave you inspired to take action and build community around your message.
During the episode, you’ll learn:
- About Dawn, her work in the world, and her book, When Your World Ends: God's Creative Process for Rebuilding a Life.
- About the upcoming audiobook for When Your World Ends.
- What surprised Dawn about the journey of being a first-time author.
- What went better than Dawn expected while marketing her book.
- Some of the challenges Dawn faced while marketing her book.
- What it was like for Dawn to narrate her own audiobook.
- How Dawn has continued to engage her audience after launching her book.
- What inspired Dawn to start her own podcast.
- Dawn’s favorite part of the author journey so far.
- Dawn’s advice for first-time authors.
- Some of Dawn’s best tips for relationship building.
- About the power of strategic connections.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In today’s episode, Becky is joined by Michelle Garrett—public relations consultant, writer, author, and speaker. Michelle shares the candid truth about her self-publishing journey—from unmet expectations to the determination it took to launch her book. If you're navigating the ups and downs of self-publishing, Michelle’s experience offers invaluable insights into what to ask, how to find the right partner, and why strategy—and resilience—matter.
During the episode, you’ll learn:
- About Michelle and her work in the world.
- Michelle’s expectations going into the self-publishing process and how they compared to the reality she experienced.
- Michelle’s process for selecting her support team when self-publishing her book.
- Some of the challenges and disappointments Michelle faced while working with her support team and where she felt she needed more guidance.
- The questions Michelle didn’t ask when she was selecting a support team, and what she would ask now.
- The frustration Michelle experienced when she did not receive a timeline or deadlines from her support team.
- The importance of adhering to goals and milestones.
- The most important qualities and characteristics that authors should look for when they’re hiring an individual or an agency to assist them on the self-publishing journey.
- How Michelle’s experience affected her confidence and momentum for bringing her book into the world, and how she moved forward from the disappointments she faced.
- Michelle's guidance on what to consider when selecting the right partner for your project.
- Some of the unique challenges self-published authors face when it comes to gaining publicity.
- PR strategies and tactics that work well for self-published authors.
- The importance of being the “Chief Marketing Officer” for your book.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In today’s episode, Becky interviews Kourtney Jason—president and co-founder of Pacific & Court—who delves into the intricacies of book PR campaigns. Kourtney highlights successful client stories, emphasizing strategies like targeted outreach, beginning PR efforts early, and managing expectations realistically within the book marketing landscape. She underscores the importance of identifying a specific audience and building a strong author brand to achieve effective book publicity.
During the episode, you’ll learn:
- About Kourtney, her background as the leader of Pacific & Court, and her experience as an author.
- How authoring five books influenced Kourtney’s passion for the work she does and how she supports other authors.
- Kourtney’s approach for facing rejection and how she’s handled it on her own journey as well.
- How Kourtney helps authors define and reach the audience that will be most receptive to their unique books.
- Why quantity can be more important than quality when it comes to acquiring media for first-time authors.
- How soon an author should start thinking about how they want to establish their brand and thought leadership.
- The long-term impact Kourtney has seen for clients who start building their brand early on.
- Some of the common mistakes and assumptions authors make when setting goals for publicity, as well as guidance on how to reframe those goals.
- What Kourtney considers to be the biggest trends in book publicity right now and how authors can adapt.
- What Kourtney’s favorite social media platform is.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In today’s episode, Becky is joined by Jane Friedman—book publishing industry expert, author, and returning guest—who delves into the evolving landscape of the publishing industry, explaining how authors have taken responsibility for the marketing of their books and the impact of AI on discoverability. Jane provides listeners with her seasoned perspective on the challenges and opportunities facing authors and offers actionable insights for navigating the modern publishing landscape effectively.
During the episode, you’ll learn:
- About Jane and her work in the world.
- What surprised Jane the most as she worked on the second edition of her book, The Business of Being a Writer.
- What Jane decided to remove completely from the first edition of the book as she revised it.
- Insights on how the role of authors is evolving in today’s publishing ecosystem and how marketing is evolving as well.
- The value of having an email list that you own.
- Some of the trends Jane is seeing in book marketing right now that authors should keep an eye out for, particularly related to AI developments.
- About Jane’s own book marketing journey.
- Common misconceptions that authors have about the publishing industry.
- Jane’s greatest wish for the new edition of her book.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In today’s episode, Becky is joined by author and poet Marla Taviano, who shares how her authentic online presence—one that embraces imperfection and interaction—has resonated with her followers. She explains her creative process, how she builds strong and genuine connections with her audience, and the significance of sharing her personal journey while uplifting other voices in her space.
During the episode, you’ll learn:
- About Marla, her writing, her books, and her other work in the world.
- The challenges of selling books as well as other, more meaningful measures of success.
- About Marla’s goal of being on 50 podcasts before she turns 50 on Halloween (this one is number 18).
- Some of the specific strategies that have helped Marla grow her following on Instagram and spread her important messages.
- The content that has worked well for Marla, like poetry art, and the creative process behind that.
- How Marla keeps her Substack subscribers engaged and how important it has been in growing her brand.
- What happened to Marla’s previous blog posts and whether or not she would like to revisit them one day.
- Words of wisdom and inspiration from Marla’s poems.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In the first episode of Season 6, Becky is joined by Alison Fragale—bestselling author, research psychologist, award-winning professor, and international keynote speaker—who talks about the remarkable journey of launching her debut book, Likeable Badass. Alison discusses key strategies and initiatives behind her launch, the experience of working with a “Big Five” publisher, and how being proactive and consistent played pivotal roles in her success.
During the episode, you’ll learn:
- About Alison, her background, and her work in the world.
- What it’s like working with a “Big Five” publisher and how Alison achieved that.
- Some of the perks that come with working with a “Big Five” publisher and some of the misconceptions people have about it.
- Alison’s understanding of what it means to be “killing it” with her release so far, as well as Becky’s perspective.
- Some of the most impactful approaches Alison has implemented on the path to selling nearly 50,000 books and seeing her speaking fees rise.
- The most fun part of the journey for Alison.
- What Alison learned about mobilizing her network through the process of launching her book.
- How Alison grew her audience on LinkedIn and how having that engaged audience early on helped when it came time to market her book.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
This three-part bonus season of The Book Marketing Action Podcast covers all of Becky Robinson’s Write to Publish 2024 sessions on achieving book marketing success. In this episode, Becky outlines some of the most impactful tactics for effective book marketing, including network mobilization, Amazon review campaigns, public relations, and events. She also brings the episode to a close by sharing a meaningful story about how creating long-term impact is like planting trees and seeing them grow far beyond what you can imagine.
During the episode, Becky shares:
- A review of the four Reach commitments and the Reach Framework, which were the focus of part two of this bonus season.
- The more advanced tactics that can be used to market your book, including:
- Network mobilization (determining your VIPs, launch team, and your “in hopes that” group)
- Amazon review campaigns and Amazon ads
- Public relations, PR success factors, the impact of podcast appearances, and some DIY approaches to obtaining media wins
- Events, including virtual launch parties and webinars
- Audience questions to wrap up all that was covered during her three sessions on achieving book marketing success.
- A touching story and inspiration for anyone who wants to create a lasting impact in the world.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
This three-part bonus season of The Book Marketing Action Podcast covers all of Becky Robinson’s Write to Publish 2024 sessions on achieving book marketing success. In this episode, Becky outlines the four Reach Commitments that are necessary for expanding your audience and creating a lasting impact: value, consistency, longevity, and generosity. She also dives into the fundamentals of how to get started on the journey to creating reach.
During the episode, you’ll learn about:
- Becky’s definition of reach
- The four Reach Commitments:
- Value
- Consistency
- Longevity
- Generosity
- The Reach Framework:
- Start with a website
- Get people to sign up for your email list from your website or a lead magnet
- Create content of value in a variety of formats (content marketing)
- Share that content to grow your presence on social media
- How to grow an email list, repurpose content, and more
- The power of bringing online connections offline
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
This three-part bonus season of The Book Marketing Action Podcast covers all of Becky Robinson’s Write to Publish 2024 sessions on achieving book marketing success. In this episode, Becky demystifies the book marketing process by grouping it into four distinct phases: building, working, launching, and advancing. By providing detailed guidance around each phase, Becky sparks new ideas for authors as they work to build a substantial audience, effectively manage the pre-launch period for their books, and maintain momentum post-launch.
During the episode, you’ll learn about:
- The Building Phase (more than six months before launch).
- The Working Phase (less than six months before launch).
- The Launching Phase (the month of launch).
- The Advancing Phase (the month after launch and beyond).
- Becky’s favorite book marketing reframes.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In the final episode of Season 5, Becky is joined by Jenny Lisk—founder of the Widowed Parent Institute and award-winning author—who talks about her purposeful approach to sharing her story and insights with a broader audience, underscoring her commitment to filling the resource gaps she encountered as a widowed parent. She describes the challenge of determining which personal experiences to share publicly and the fine line between sharing her own story as a grieving parent while also respecting the stories of her grieving children. Additionally, the episode highlights Jenny's strategic use of podcasting to build community, illustrating how her podcast has become a significant platform for dialogue on grief and parenting.
During the episode, you’ll learn:
- About Jenny and her work in the world.
- What it was like for Jenny to write in real time about the heart-wrenching journey of having a terminally ill husband.
- How and when Jenny decided to share her experiences and her story more widely.
- The resource that was most useful for Jenny as she crafted her memoir.
- Why it has been so important for Jenny to open up about her journey as a widowed parent.
- What Jenny has seen and experienced as a result of making the intentional choice to share her journey in online spaces.
- How Jenny decides which experiences or stories to share in real-time vs. which ones to share later or keep private.
- Jenny’s experience interviewing her daughter on her podcast.
- Jenny’s decision to start a podcast and what inspired it.
- How long Jenny did her podcast before she launched her first book.
- How starting a podcast helped Jenny find her voice and navigate being a widowed parent.
- Some of the most impactful ways Jenny repurposes her content.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In today’s episode, Becky delves into the world of digital book ownership with Joshua Stone, CEO of Book.io—a platform that allows readers to buy ebooks and audiobooks and sell them on a global secondary market, with publishers and authors earning royalties on the sales. The conversation centers around the limitations of current ebook licensing models, championed by platforms like Amazon, which prevent true ownership of digital content. Joshua sheds light on how Book.io is disrupting this monopoly, offering a solution that restores the rights of authors and the autonomy of readers.
During the episode, you’ll learn:
- About Joshua and his work in the world.
- Why digital book ownership is such a messy endeavor for authors.
- What the current ebook and audiobook market is like for both readers and authors.
- What Book.io is and how authors and publishers are using it as a new way to experience digital book ownership.
- How Book.io is non-exclusive, allowing authors to publish their digital books in traditional formats as well.
- The digital exchange of ebooks and audiobooks on Book.io and the benefits of passing digital books from owner to owner.
- How Book.io works for first-time authors who might be struggling to find an audience for their work.
- The value of borderless knowledge sharing.
- Whether or not Joshua thinks it’s possible to truly break up the digital book monopoly.
- How new technology options within Book.io can help authors combat the worries they have about AI.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In the final part of this two-part series, Becky is again interviewed by Franchesca Conner—a PR specialist at Weaving Influence. They take a deep dive into the nuances of marketing print-on-demand (POD) books, highlighting benefits, challenges, and strategies surrounding pre-order campaigns.
With the rise of self-publishing and hybrid-publishing models, many authors face unique hurdles in timing and planning their book launches. Becky emphasizes the importance of pre-orders in establishing a book’s credibility, building anticipation for launch, securing retailer links, and facilitating planned marketing efforts. Becky also reveals some of the key reasons why an author of a POD book might choose not to make it available for pre-order, focusing primarily on first-week book sales and post-launch marketing efforts.
During the episode, you’ll learn:
- What is different about marketing POD books.
- About IngramSpark—a book distribution platform where authors can set up their POD books for pre-order.
- How setting up a POD book for pre-order can benefit book awareness, sales, and marketing initiatives.
- Why an author would want to focus more on the first week of sales for a POD book vs. pre-orders.
- Whether or not it’s a good idea for an author with no pre-order period for their book to switch up their categories on Amazon.
- How hybrid publishers typically approach pre-order campaigns for POD books and the limitations authors might face in that scenario.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In part one of this two-part series, host Becky Robinson is interviewed by Franchesca Conner—a PR specialist at Weaving Influence. They explore the vital topic of pre-order campaigns for traditionally published authors, discussing when and how authors should start engaging their audience, the significance of one-to-one outreach efforts, and strategies for creating pre-order incentives.
Stay tuned for part two of this series, which will focus on pre-order campaigns for self-published and hybrid-published authors!
During the episode, you’ll learn:
- About Franchesca and her role at Weaving Influence.
- Some of the key differences between pre-order campaigns for traditionally published authors and pre-order campaigns for self-published authors.
- The recommended timeframe for setting up pre-orders for traditionally published authors.
- Why it’s important for authors to drive sales for their book in order to honor the investment of their traditional publisher.
- Which platforms are typically favored for setting up print books for pre-order and what challenges authors might encounter when using those platforms.
- If a publisher will usually recommend retailers for an author.
- How authors can enhance their pre-order campaigns through one-to-one outreach efforts.
- Some of the key strategies for authors to promote pre-orders of their books.
- Ways that authors can create pre-order incentives and if some strategies are more successful than others.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
Have you always dreamed of seeing your book translated and distributed around the world? In this episode, Becky talks to Margaux Weisman, Director of New Business Development at DropCap Marketplace, a groundbreaking platform designed to help authors expand their books globally through rights licensing.
Margaux explores how DropCap Marketplace simplifies the international licensing process for authors by connecting them with vetted foreign publishers. She provides an insightful overview of the user-friendly platform and its matchmaking algorithm and outlines the new partnership between DropCap Marketplace and Weaving Influence.
During the episode, you’ll learn:
- About Margaux and her role at DropCap Marketplace.
- Some of the basics of DropCap Marketplace and how to get started on the platform.
- Common challenges that authors might face when they are trying to expand their book’s reach to international markets.
- How the matchmaking algorithm on DropCap Marketplace helps to connect authors’ books with the best foreign rights buyers on the platform.
- Some of the success stories of authors who have listed their books on the DropCap Marketplace and accessed foreign rights sales as a result.
- How the pricing of DropCap Marketplace works.
- What happens for an author when there is a buyer who’s interested in purchasing the rights to their book.
- Margaux’s advice for authors who want to see their books expanded throughout the world.
- About the partnership between DropCap Marketplace and Weaving Influence, and the benefits of signing up through the co-branded landing page.
- About the future of DropCap Marketplace in terms of growth and new features for authors.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In this episode, Becky talks to Julee Balko—Freelance Writer and Author of The Things We Keep and The Me List. Throughout the episode, Julee offers valuable book marketing tips, emphasizing the importance of a positive attitude towards social media and how it can serve as an empowering tool for authors. She also delves into the mindset shift she made from marketing her first book to marketing her second book, highlighting the significance of finding joy and creativity in the book marketing process.
During the episode, you’ll learn:
- About Julee, her work in the world, and her two fiction books.
- When Julee started to build an online presence and how that contributed to her author journey.
- Julee’s journey of writing her first novel, The Things We Keep, and how it helped her navigate the grief and loss she was experiencing at the time.
- How long it took Julee to write her second novel compared to the first one.
- About Julee’s second and most recent novel, The Me List.
- Julee’s experience marketing both of her books and which aspects became easier the second time around.
- Information about editorial reviews.
- Julee’s mindset shift and her new approaches when marketing her second book.
- How Becky’s book, Reach, helped Julee think about book marketing in a new way.
- The progress Julee is making on her third book.
- Some of Julee’s best book marketing tips for fiction authors and her experience publishing her novels through the small press.
- What a Me List is and how you can get started writing your own.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In this episode, Becky talks to Ginelle Testa—Author of Make a Home Out of You: A Memoir, which is launching next week. Ginelle shares the inspiration behind writing a deeply personal book and her journey of overcoming addiction and finding self-love. She also talks about how showing up authentically in online spaces helped her grow her social media presence and reach new audiences with her important message.
During the episode, you’ll learn:
- About Ginelle and her work in the world.
- The meaning behind Ginelle’s new memoir, Make a Home Out of You, and her publishing path.
- What inspired Ginelle to write her memoir, especially one that digs into challenging emotional times in her life.
- What inspired her to translate that level of authenticity to her social media channels.
- Some of the challenges Ginelle had to overcome as she wrote her memoir and shared intense experiences in her life.
- How and why “edginess” helped Ginelle go viral.
- How she approaches sharing about her vulnerable experiences—in real time vs. letting some time pass.
- What she has enjoyed most about showcasing her author journey, even the emotional moments, and how it has helped build momentum for her book.
- How Ginelle stays consistent and intentional with her posting.
- How creating short-form videos has been a major part of her growth and finding new audiences, as well as her strategies for creating videos.
- How long Ginelle has been showing up in online spaces.
- How she prioritizes the initiatives she has energy for.
- What she hopes people will take away from the experience of reading her memoir and engaging with her social content.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In this episode, Becky talks to Mary O’Donohue—Media Coach for Women Nonfiction Authors, a #1 Bestselling Parenting Author, and a former Post Producer for The Oprah Winfrey Show. Listen as Mary shares valuable insights from her extensive career in television and her expertise in media coaching for authors. She emphasizes how important it is for authors to understand the media landscape and showcase the value they have to offer the audiences of major media outlets. Through real-life stories and practical advice, Mary provides guidance on how to overcome fear and anxiety when trying to get your message in front of the media.
During the episode, you’ll learn:
- About Mary, the work she has done throughout her career, and her book, When You Say 'Thank You,' Mean It.
- How Mary’s career in television contributed to the work she is doing now as a media coach for authors.
- How Mary helps set authors’ expectations about the reality of what it takes to get on a major broadcast media show.
- What makes a guest “bookable.”
- Advice for women nonfiction authors who want to get their message or book in front of the media to grow their impact.
- Why podcasts are such a crucial part of marketing and book promotion today.
- Tips for how authors can tackle the fear and anxiety they may experience as they approach the world of media.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In this episode, Becky talks to Caroline J. Sumlin—writer, speaker, and educator with a passion for helping all people reclaim their self-worth and their humanity. Listen as Caroline shares insights into her book's powerful message and the challenges she faced while marketing as a first-time author. The discussion delves into the journey of marketing a book as a marginalized author, the struggles of balancing personal beliefs with marketing expectations, and how important it is for authors to connect authentically with their audience.
During the episode, you’ll learn:
- About Caroline, her book We’ll All Be Free, and her work in the world.
- How some of the beliefs Caroline is trying to counteract in her book have negatively impacted her book marketing journey.
- The realities of marketing a book as someone with a marginalized identity.
- What Caroline’s expectations were going into the launch of her book and how those have shifted since its release.
- Caroline’s approach to sharing her personal stories and experiences in online spaces to connect with potential readers.
- Which book marketing strategies have been the most effective for Caroline, and which ones weren’t as effective as she hoped.
- How using the anniversary of her book’s release as a milestone for continued marketing has helped Caroline stay energized and passionate about her work.
- About Caroline’s struggle of balancing her responsibilities as a full-time homeschooling parent with her career ambitions and book marketing efforts.
- Caroline’s advice for first-time authors who are preparing to market their books.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In this episode, Becky talks to Hesha Abrams—master mediator, keynote speaker, and author of Holding the Calm: The Secret to Resolving Conflict and Defusing Tension. Listen as Hesha talks about her author journey, the impact of her book marketing efforts, and how she has adapted over the years since her book launch to reach new audiences, define new goals, and find lasting success.
During the episode, you’ll learn:
- About Hesha, her work in the world, and what inspired her to write her book.
- What Hesha was hoping to achieve when she wrote Holding the Calm.
- How completing the book and bringing it to life helped Hesha reach her goals.
- The impact Holding the Calm had on Hesha’s credibility and the perception of her expertise.
- What Hesha did to market her book and which parts were worthwhile in getting her message out to more readers.
- Some of the surprises Hesha encountered on her journey as an author.
- How Hesha’s book continues to serve her and the audiences she wants to reach more than two years after launch.
- One of Hesha’s tips for resolving conflict from Holding the Calm.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In this episode, Becky talks to Leah Paulos—Founder of Press Shop PR and Book Publicity School. Listen as Leah shares her advice for navigating book publicity, explains how authors can find their audiences, and outlines strategies for breaking through the noise to get as much media attention for a book as possible.
During the episode, you’ll learn:
- About Leah and her work in the world.
- The types of authors Leah supports and works with at Press Shop PR and Book Publicity School.
- Whether or not it’s possible to tell if a book is going to be a big success in the media.
- How authors can navigate a book launch during an election year like 2024.
- What Leah might avoid or seek out when it comes time to decide on a release date for a book that’s being published during an election year.
- Tips for authors to break through the noise of the media when everyone’s attention is scattered.
- The kind of promotion an author can expect from a publisher.
- The connection between publicity and book sales.
- How PR can help people with more than just selling books.
- How Leah has seen PR shift over the years and what has remained the same.
- Why authors should be paying attention to other experts and books in their field.
- An exercise for crafting a good email subject line.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In this episode, Becky talks to Glen Van Peski—Ultralight Backpacker, Founder of Gossamer Gear, and Author of take less. do more.—and Jeevan Sivasubramaniam—Managing Director of Editorial at Berrett-Koehler Publishers. Listen as Glen and Jeevan share their insights on who to ask for book endorsements, the impact of endorsements on book sales, how to ask for endorsements, and the ideal number of endorsements an author should strive for.
During the episode, you’ll learn:
- About both guests and their work in the world.
- The meaning behind Jeevan’s nickname, “The Cranky Editor.”
- Some of the basics about endorsements and why they are critical for anyone who is preparing to launch a book.
- How an author can decide who they should ask for endorsements.
- Advice for obtaining big-name endorsements.
- Why endorsements don’t necessarily make or break a book.
- Whether or not there is a right number of endorsements an author should be aiming for and if there is danger in getting too many.
- Whether endorsers should represent the demographics of a book’s target audience, or if it’s better for authors to represent a diverse audience in their endorsements.
- If authors should write sample endorsements that potential endorsers can edit.
- More thoughts and advice around the power of endorsements.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In this episode, Becky talks to Becky Antkowiak—Writer, Editor, Founder/Chief Encouragement Officer of the 540 Writers Community, and Serial Extrovert. Listen as Becky explores the value of writers being in community with each other and the benefits of attending writers conferences. She shares her experiences attending conferences and the importance of camaraderie, learning the culture of publishing, making connections, receiving coaching, finding a cohort, and continuing to write.
During the episode, you’ll also learn:
- About Becky and her work in the world.
- The benefits for writers who choose to connect in person or online at writers events.
- Some of the ways that authors can learn from each other to help reach their goals.
- Recommendations for how an author can find a writers group or conference to attend.
- About Becky’s writers group, why she started it, and what she was hoping to achieve.
- Some of the secrets behind growing and sustaining a community of authors.
- The 6 Cs of writers conferences.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In this episode, Becky talks to Jesse J. Anderson—Author, Speaker, Creator, and ADHD Advocate. Listen as Jesse talks about his personal journey of being diagnosed with ADHD, the impact of finding his niche and building an online community around it, and how nurturing that community led to book marketing success, selling 10,000 copies of his debut book in the first three months.
During the episode, you’ll learn:
- About Jesse, his work in the world, his journey with ADHD, and the motivation behind writing his book, Extra Focus.
- Secrets behind the rapid growth of Jesse’s online presence and community.
- How Jesse chose to show up with valuable content that made complex knowledge about ADHD more accessible.
- How Jesse prioritizes his energy and attention, especially while creating content and juggling a full-time job.
- The strategies Jesse has used to grow his newsletter and how important it has been in driving book sales.
- The value of committed audience members resharing and amplifying your content, including other top voices in your industry.
- Which social media channels Jesse has chosen to focus on, how those have shifted over the years, and how he chooses to show up on those channels.
- When Jesse decided to write his book and what his thought process was like.
- The success Jesse has experienced since Extra Focus came out in September 2023 and what contributed to that success.
- Some of the bonuses Jesse has offered with his book in order to boost sales.
- More of the book marketing initiatives that have contributed to the ongoing success of Jesse’s book.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In the first episode of Season 5, Becky talks to Sarah Fay—private Substack consultant, award-winning author at HarperCollins, and a member of the faculty at Northwestern University. Listen as Sarah discusses her personal journey through the mental health system and her decision to share her stories through writing. She also talks about her experience with landing a book deal, how she discovered Substack, and how impactful the platform has been for her writing career.
During the episode, you’ll learn:
- About Sarah and her work in the world.
- The life changes Sarah had to make on her path to recovery.
- What inspired Sarah to share about her mental health journey in such an open way.
- How Sarah landed her first book deal, and the motivation behind writing her memoir, Pathological.
- Some of the expectations vs. reality of selling a book.
- The approaches Sarah took to building an online audience prior to the release of her first book.
- The concept of serialization and why Sarah decided to serialize her second book, Cured.
- Why Sarah also released a serialized audio version of Cured.
- Some of the controversy surrounding Substack.
- Why Sarah loves Substack.
- Sarah’s journey with Substack and how much money a typical writer might expect to make on the platform.
- Sarah’s best tips for people who want to show up in a more authentic way with their personal stories.
Don’t forget to check out our show notes, which include action steps and resources.
Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In this final bonus episode of Season 4, Becky talks to Lucinda Halpern—Author and President of Lucinda Literary. Listen as Lucinda discusses her brand new book, Get Signed, what she hopes to achieve with her launch, and some of the surprises she has experienced throughout her book launch journey.
During the episode, you’ll learn:
- About Lucinda and her book.
- What success looks like for Lucinda and what she most wants to achieve with her book launch.
- The smartest thing Becky did for her book launch.
- Some of Becky’s best book marketing tips such as hosting a Virtual Launch Party and creating bulk incentives.
- A helpful approach from Robbie Samuels for obtaining book reviews.
- Some of the surprises Lucinda has experienced on her book publishing and marketing journey.
Don’t forget to check out our show notes, which include action steps and resources.
Please consider filling out this survey to help us better understand our audience so we can continue serving your book marketing needs in future episodes.
This episode is all about the world of public relations for authors. Becky is joined by PR coach and publicist Lilian Sue. Lilian talks about how impactful mindset is when it comes to PR, some of the most important components of a PR strategy for authors, and how PR supports book promotion and marketing.
During the episode, Lilian also shares:
- A little bit about herself and her work in the world.
- How authors can shift their mindset issues related to publicity and how to make PR more approachable.
- The crucial components of a PR strategy for authors.
- The value of an author doing their own pitching to media outlets versus outsourcing to a publicist.
- Why PR is such an important piece of the book promotion puzzle.
- Some inspiration and guidance related to marketing and PR for fiction books.
Don’t forget to check out our show notes, which include action steps and resources.
Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!
This episode is about the various platforms for book distribution and how to use each one. Becky is joined by Everett O’Keefe—Founder of Ignite Press and Wall Street Journal Bestselling Author. Everett shares his vast knowledge of three book distribution channels—KDP, IngramSpark, and Draft2Digital—including their benefits, cost, and how they impact a book’s pre-order campaign.
During the episode, Everett also shares:
- About himself and his company.
- The benefits of each book distribution channel and what they are used for.
- The costs of each of the distribution channels.
- What an ISBN is and how an author can purchase their own.
- How the various distribution channels impact the ability for a book to be available for pre-order, as well as why Ignite Press does not offer pre-order campaigns.
- How he goes about pricing Kindle books, what strategies he uses to help Kindle books obtain bestseller status, and the results he has experienced.
- Some of the changes happening on Amazon related to bestseller launches.
Don’t forget to check out our show notes, which include action steps and resources.
Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!
This episode is about the importance of having a long-term view of the value your book can bring to the world. Becky is joined by two former guests, Gena Cox and Kevin Wilde, who have both reached the one-year anniversary of their latest book launches. Gena and Kevin share what they have learned about book marketing and some tactics that have helped them continue gaining momentum for their work post-launch.
During the episode, Gena and Kevin also share:
- About themselves and their work in the world.
- Some of the tactics and approaches they have used post-launch to continue getting their work out to new audiences.
- If they tried any tactics that were not worth it in the end.
- The journey of figuring out their audience for their books and how those audiences have evolved.
- How earned media—podcast appearances, interviews, articles, blog posts, etc.—have propelled momentum for their books post-launch.
- The standard Gena has set for herself when it comes to marketing her book: Do at least one thing each week to support and promote the book.
- Some parting wisdom about investing in the long-term value of your book.
Don’t forget to check out our show notes, which include action steps and resources.
Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!
This episode is about the process of writing a book for your business and how to overcome the inner obstacles you might face along the journey. Becky is joined by Catherine Gregory—Book Coach, Publisher, and Co-Founder of Modern Wisdom Press. Catherine shares her expert guidance for writing a book, and she discusses understanding when it’s the right time to share your message with the world.
During the episode, Catherine also shares:
- A little bit about herself, her own author journey, and her business.
- The resistance and fear she faced as a first-time author, and the resistance and fear she sees in other first-time authors.
- What authors should be thinking about as they pursue the goal of writing a book to support their business.
- What causes authors to overthink as they plan their book projects.
- How she helps first-time authors get clear about who their ultimate reader is.
- How an author who is not sure what their business will become can go about writing a book for that business.
- How she gets authors into a space where they will allow their inner wisdom to emerge.
- Why having a beginner’s mindset can help an author as they start to envision the right book for their business.
- How she evaluates whether or not a book idea from one of her authors is the right book for their business.
- The difference between fear and intuition when it comes time to share your work with the world.
- How the book writing process has been transformative for her and the authors she supports.
Don’t forget to check out our show notes, which include action steps and resources.
Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!
This episode unlocks some of the secrets of successful book marketing with insights from an accomplished author who has sold over one million books! Becky is joined by Michael Bungay Stanier—Bestselling Author of The Coaching Habit, Founder of Box of Crayons, Keynote Speaker, and the #1 Thought Leader on Coaching. During the episode, Michael talks about the continued success of his book, The Coaching Habit, and what he has learned about the book marketing journey as a result.
During the episode, Michael also shares:
- About himself and his work in the world.
- How many Amazon reviews The Coaching Habit has, and how the process of getting reviews has been different for his more recent books.
- How many reviews he hopes to get for his latest book, How to Work With (Almost) Anyone, and what efforts that will take.
- Some statistics about book sales and what success really means as an author.
- Why he offers his books to people for free.
- How he received his top voice badge on LinkedIn and its impact.
- What it’s like having other people running his social media channels and the preparation that went into it.
- The mindset shift he had to make to allow others to build his social media presence and allow himself to step away from it.
- What he thinks about the idea of giving away the best content from a book through online content.
- His strategy for changing the working lives of 10 million people rather than focusing on specific book sales.
- How he measures whether or not he has affected a working relationship.
- How much time he takes between writing books.
- How the momentum for books and marketing has gotten easier as he’s progressed from book to book.
- Whether or not he anticipated that The Coaching Habit would become his “unicorn book.”
- How his books have fueled his other professional services, including speaking.
- Final thoughts about how to build an ecosystem around a book.
Don’t forget to check out our show notes, which include action steps and resources.
Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!
This episode is about Porchlight Book Company and their 2023 Business Book Awards! Becky is joined by Sally Haldorson, Managing Director at Porchlight Books. During the episode, Sally talks about the mission of Porchlight Books, what it’s like for an author to work with a bulk retailer, and a shift in the selection process of this year’s book awards.
During the episode, Sally also shares:
- About herself, her work in the world, and the work of Porchlight Books.
- What it means to be a “bulk book retailer.”
- More details about the Porchlight Business Book Awards and the changes happening this year.
- When the 2023 Book Awards will be announced, what the submission process is like, and some of the eligibility rules.
- Some of the benefits of working with Porchlight Books.
- Advice for authors interested in working with Porchlight Books or other bulk retailers.
- How Porchlight Books is helping authors who want to sell books to organizations with a dispersed workforce.
- What authors need to know about partnering with Porchlight Books as they work toward becoming a bestseller.
- How soon an author should talk to Porchlight Books in advance of their book launch if they’re hoping to land on a bestseller list.
Don’t forget to check out our show notes, which include action steps and resources.
Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!
This episode is about the exciting return of USA TODAY’s Best-selling Booklist! Becky is joined by sisters Nancy Sheed, Social Media Marketing and Communications Consultant at Sheed Communications, and Holland Saltsman, Owner of The Novel Neighbor. During the episode, Nancy and Holland discuss various bestseller lists and what they mean for authors, why USA TODAY’s list is so unique, and how authors and independent booksellers can benefit from its return.
During the episode, you will also discover:
- Some of the bestseller lists that most authors pay attention to and why some of them are not easily attainable.
- Why USA TODAY’s Best-selling Booklist went on hiatus and what was previously driving the selection of books on the list.
- What is different about USA TODAY’s revised list and how it is more reflective of what the people want.
- The features of USA TODAY’s list that are different from other mainstream lists.
- What kind of titles have been showing up on USA TODAY’s Best-selling Booklist in the months since its return.
- Some of the criteria for authors who are hoping to make the list organically and land in the top 150.
- What else authors should know about USA TODAY’s Best-selling Booklist and how it is helping to support independent booksellers.
- How independently published authors may get their book on the shelves of a brick-and-mortar store like The Novel Neighbor.
- Nancy and Holland’s latest book recommendations!
Don’t forget to check out our show notes, which include action steps and resources.
Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!
This episode is all about book awards! Becky is joined by three authors—Gena Cox, Libby Hoffman, and Kevin Wilde—who have all been successful in applying for, and winning, book awards. During the episode, Gena, Libby, and Kevin talk about the process of seeking out awards for books, whether it’s worthwhile to apply for them, and what book awards have done for the life of their books.
During the episode, you will also discover:
- What Gena, Libby, and Kevin’s goals were when applying for book awards, and what the process looked like for each of them.
- Some of the key points you should know about book awards and the process of applying for them.
- Misconceptions that other authors might have about the book awards process.
- The different awards that Gena, Libby, and Kevin applied for and received.
- If there truly is only an upside to applying for book awards, as long as you have the budget.
- The benefits of winning a book award, or multiple awards.
- How an author can amplify the impact of awards once they have won them.
- Gena, Libby, and Kevin’s final thoughts about the book awards journey.
Don’t forget to check out our show notes, which include action steps and resources.
Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!
For this exclusive two-part interview, Becky is joined by attorney, New York Times bestselling author, podcaster, athlete, co-founder and CEO of The Ready State Inc, Juliet Starrett. In this second installment, Juliet discusses how PR firms help to maintain momentum after a book launch, lessons learned during her book marketing journey, and best practices for achieving long-term success.
During the episode, you will discover:
- How to proactively drive Amazon reviews for your book.
- Pros and cons of sending advance publication copies before your releases.
- Valuable lessons learned from Juliet’s book marketing journey.
- Why hiring a PR firm is helpful for maintaining momentum post-launch.
- Organic ways that books become successful.
- The inspiration behind Juliet’s book, Built to Move
- Benefits of marketing your book for an extended period of time.
- Reasons many authors are now using influencer boxes as part of their book marketing.
- More information about Juliet’s 21-Day Built To Move Challenge, which is currently available for free on her website.
Make sure you check out our show notes, which include action steps and resources.
Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!
For this exclusive two-part interview, Becky is joined by attorney, New York Times bestselling author, podcaster, athlete, and co-founder and CEO of The Ready State Inc, Juliet Starrett. Juliet reveals effective ways to pitch your book to publishing companies, efficient book marketing strategies and techniques, and insights from her journey to becoming a bestselling author.
During the episode, you will learn:
- Book marketing techniques that have proven to be effective for authors on every level.
- Mistakes that first-time authors should avoid.
- The many benefits to having a network of supporters and followers.
- What authors need to do in order to have the best chance at achieving high levels of success.
- How to develop a solid book proposal and marketing plan.
- Ways to utilize contests and sweepstakes to mobilize your network.
- Tips for building your brand.
- Insights for growing your email list.
Make sure you check out our show notes, which include action steps and resources.
Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!
During this episode, Becky is joined by virtual event design consultant and executive Zoom producer, Robbie Samuels. Robbie gives insight into methods authors can use to establish effective launch teams, the importance of garnering authentic book reviews, and the best ways to maximize network connections.
During the episode, you will discover:
- How and why having a launch team is necessary to build awareness around a book launch.
- Advice on how to get supporters to leave a review on Amazon or Goodreads.
- Various book formats that can be used to distribute your book to your launch teams.
- The difference between verified and unverified book purchases.
- Ways to maximize your network connections.
- The importance of using a landing page to funnel all of your support to one place.
- More about Robbie’s books, Break Out of Boredom, Small List Big Results, and Croissants vs. Bagels.
Make sure you check out our show notes, which include action steps and resources.
Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!
During this episode, Becky is joined by Ben Fox, Founder of Shepherd. Ben discusses how authors can gain increased exposure, the power of newsletter writing, and the importance of personal branding and showing up authentically online.
During the episode, you will discover:
- Methods authors can use to promote their books.
- Emerging book sites that readers are using to find new books.
- Which book marketing methodologies have proven to be successful for authors.
- How to best manage your online presence across multiple platforms.
- Tips for using newsletters to grow your email list and keep your audience engaged.
- Why it’s important for authors to show up authentically online and in their personal brands.
- More about Ben’s company, Shepherd, and how he helps authors achieve increased exposure.
Make sure you check out our show notes, which include action steps and resources.
Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!
During this episode, Becky is joined by leadership consultant, philanthropic strategist, and author of One Bold Move a Day: Meaningful Actions Women Can Take to Fulfill Their Leadership and Career Potential, Shanna Hocking. Becky and Shanna discuss the challenges of the book marketing journey, knowing when to re-strategize your book plan, and why you should make one bold move a day.
During the episode, you will discover:
- The expectations versus the reality of book marketing.
- Why it’s important to invest in yourself and your book launch.
- Ways to overcome book marketing challenges.
- How to know when it’s time to re-strategize your book marketing plan.
- Tips for aspiring authors looking to market their books.
- How to take bold actions towards your goals.
- Surprises and rewards of the author's journey.
Make sure you check out our show notes, which include action steps and resources.
Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!
For this episode, Becky is joined by Richard Safeer, author of A Cure for the Common Company: A Well-Being Prescription for a Happier, Healthier, and More Resilient Workforce and Chief Medical Director of Employee Health and Well-being at Johns Hopkins Medicine. Becky and Richard discuss overcoming the challenges of marketing your book, tips for authors looking to identify their target audience, and ways to maintain your health and well-being.
During the episode, you will discover:
- How to overcome hurdles that arise during the book marketing journey.
- Ways to identify and balance your target audiences.
- More accessible methods for marketing your book.
- Guidance on coping with feelings of overwhelm.
- Why it’s important to establish a support system among your peers.
- How to experience joy throughout your book-making process.
- Tips for maintaining your health and well-being.
Make sure you check out our show notes, which include action steps and resources.
Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!
For this episode, Becky is joined by Dan Blank, who is the author of Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience and founder of WeGrowMedia. Becky and Dan share ways to sustain energy through your book marketing journey, methods for growing your audience, and tips for showing up authentically on social media.
During the episode, you will learn:
- More about Dan’s work to help writers develop marketing strategies for their books.
- The power of newsletter writing and how it can grow your audience and keep them engaged with your brand and message.
- Ways to utilize Reels to expand your reach and identify your target audience on Instagram.
- The inspiration behind Dan’s book, Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience.
- How to navigate being personable on social media while also maintaining a level of personal privacy.
- What you can do to overcome barriers that stagnate your growth on social media.
Be sure to look at our show notes, which include action steps and resources.
Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
During this episode, Becky is joined by speaker, author, and member engagement strategist Amanda Lea Kaiser. Amanda talks about her new book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community. Amanda and Becky also discuss ways that authors can create experiences around their book and transform their networks into thriving communities.
During the episode, you will learn:
- More about Amanda’s work as an engagement strategist for various online communities.
- The engagement equation marketing methodology and how you can use it to spread awareness about your book.
- Ways to create experiences and memorable moments around your book.
- Differences between network mobilization and community building.
- Tips for building an online community for mutual sharing and collaboration.
- What Amanda learned after writing her first book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community.
- How to transform your online network into a flourishing online community.
For our show notes, including action steps and resources, visit:
https://weavinginfluence.com/podcast/episode-114-how-to-build-a-thriving-online-community/
Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
This episode celebrates the 1-year anniversary of Becky’s book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Becky discusses the importance of using milestones as an opportunity to continue sharing your message with the world. She also reflects on lessons learned throughout her book marketing journey and the power of sowing seeds with your message.
During the episode, you will learn:
- The importance of finding new opportunities to share your message with the world.
- What lessons Becky learned after the 1-year anniversary of her book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.
- The benefit of sowing seeds with your message by gifting your book to help others along their journey.
- How putting ideas into a book allows authors to share the work of their business with the world.
- Why it’s impactful to celebrate pivotal milestones of your book journey.
- About the launch of a new group coaching initiative called Reach More Readers Mastermind Groups.
- The truth about the challenges of marketing your own book.
For our show notes, including action steps and resources, visit:
https://weavinginfluence.com/podcast/episode-113-celebrating-milestones-reached-and-reflecting-on-lessons-learned/
Click here to download our new, free resource, Spend This First.
Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
This episode is about exciting new ways to utilize strategy, creativity, and personal interactions to mobilize your network. Becky is joined by Clint Pulver—Emmy Award-winning keynote speaker, musician, workforce expert, and author of I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave. Becky and Clint discuss the importance of setting goals, fascinating methods to spread awareness of your book, and recommendations for authors looking for increased exposure.
During the episode, you will learn:
- About Clint and his journey as a keynote speaker, undercover researcher, and professional drummer.
- How Clint’s research was the inspiration behind his book, I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave.
- Noteworthy techniques and strategies to get readers excited about your book.
- Potential benefits and drawbacks of using email campaign marketing.
- The power of using individualized communications to mobilize your network.
- How having support from those closest to you helps you along your book journey.
- Ways to find success and opportunities with influencer marketing.
- What you can do at different stages of the book-making process to increase your exposure.
- Pitfalls to avoid as you work to reach your goals and achieve success.
For our show notes, including action steps and resources, visit: weavinginfluence.com/podcast/episode-112-how-to-mobilize-your-network/
Click here to download our new, free resource, Spend This First.
Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
This episode is about finding creative and innovative ways to work, connect with others, and manage your energy in the new virtual world. Becky is joined by Ali Greene—Co-Founder of Remote Works and Co-Author of Remote Works: Managing for Freedom, Flexibility, and Focus. Becky and Ali discuss the new normal of remote work, navigating human connections virtually, and energy management tools to prevent burnout.
During the episode, you will learn:
- About Ali and her remote work advocacy.
- The story of how Ali met her Co-Author, Tamara Sanderson in Cape Town, South Africa, and how they came together to write Remote Works: Managing for Freedom, Flexibility, and Focus.
- Creative and innovative new ways to facilitate your virtual events.
- More information on various platforms that can be used in the digital space.
- New ways to interact and communicate with virtual event participants.
- Ali’s experience navigating the many challenges of being a first-time author.
- How to fuel your energy through the book marketing process.
- What Ali considers to be the most rewarding aspect of her journey so far.
- Ways to become more effective at book marketing.
For our show notes, including action steps and resources, visit: weavinginfluence.com/podcast/episode-111-work-innovation-in-new-virtual-world/
Click here to download our new, free resource, Spend This First.
Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
This episode is about the positive impact of virtual events when marketing your book. Becky is joined by Wendy Haan—Marketing Services Manager at Weaving Influence—and Reiner Lomb—Founder of BoomerangCoach and Author of ASPIRE: Seven Essential Emotions for Leading Positive Change, No Matter Where You Are. Wendy and Reiner discuss the reach that comes from hosting webinars and virtual launch parties, what goes into facilitating them, and how their impact lasts beyond the day of the event.
During the episode, you will learn:
- About Reiner and his book marketing journey so far.
- About webinars, what their purpose is, and how Weaving Influence works with authors to organize them.
- The best timing for holding a webinar.
- The benefits of doing a series of webinars leading up to your book launch.
- Reiner’s experience coordinating his webinar with the team at Weaving Influence.
- The process of throwing a virtual launch party.
- How meaningful a virtual launch party can be.
- What Reiner would say to any author who is worried about being the center of attention and celebrating their book launch.
- What makes virtual events so special.
For our show notes, including action steps and resources, visit: weavinginfluence.com/podcast/episode-110-leveraging-virtual-events/
Click here to download our new, free resource, Spend This First, or download our Ebook, Go Virtual: Your Checklist to Engaging Online Events to learn more about leveraging virtual events.
Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
This episode is about demystifying Amazon for authors. Becky is joined by Alexa Bigwarfe—USA Today Bestselling Author and the Founder/CEO of Write|Publish|Sell—who shares her vast knowledge of Amazon, why it’s an important platform for selling books, and how authors can navigate all of its complex features.
During the episode, Alexa shares:
- A little bit about herself and her work in the world.
- Her author journey and her books, Sunshine After the Storm and Lose the Cape.
- How many books she has written over the last decade.
- Why it’s important for authors to use Amazon.
- Whether or not achieving number one in your category on Amazon is worth chasing.
- The benefits of promotional opportunities available through Amazon and how authors should use them.
- The number of Amazon reviews authors should aim for and how to get more of them.
- Why someone closely associated with an author can’t leave an Amazon review for their work.
- If it’s advantageous to self-publish exclusively through Amazon, or if it’s more worthwhile to expand the distribution of a book.
- Some of the challenges authors are facing with Amazon and how to overcome them.
For our show notes, including action steps and resources, visit: weavinginfluence.com/podcast/episode-109-demystifying-amazon/
Click here to download our new, free resource, Spend This First, and check out some of our blog posts about navigating Amazon: “If You Want to Play Amazon’s Games, You Need to Know the Rules,” “Learning the Importance of Amazon Reviews: A Look at Bestsellers,” and “Bestseller Status is (Not Only) About Ego.”
Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
This episode is about the importance of putting your readers first and crafting the kind of books that will change lives. Becky is joined by AJ Harper—Editor, Publishing Strategist, and Author of Write a Must-Read: Craft a Book That Changes Lives–Including Your Own—who discusses her writing journey and why it is important for nonfiction authors to shift from focusing on what they are writing about, to who they are writing for.
During the episode, AJ shares:
- About herself and her work in the world.
- An approach called “Reader First” and why it’s so important to care about readers from the very beginning of the book to the end.
- Why it’s not fast or easy to write a must-read book.
- The steps of the Reader Transformation Sequence and how it might be different if someone receives a book as a gift or as part of a sales cycle.
- How she landed on the title and subtitle of her book and how she coaches authors through the process.
- Her advice for how authors can overcome the fatigue they might experience when it comes time to market their book.
- The marketing efforts that have been the most meaningful on her author journey.
- Her three favorite books of all time.
For our show notes, including action steps and resources, visit: weavinginfluence.com/podcast/episode-108-writing-a-book-that-changes-lives
Click here to download our new, free resource, Spend This First.
Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
This episode is about the world of book marketing and how authors build their platforms. Becky is joined by Nancy Sheed—Social Media Marketing and Communications Consultant—who discusses her experience and career as a book marketer, what book marketing means to authors, and how to create sustainable, realistic book marketing approaches that lead to long-term success.
During the episode, Nancy shares:
- About herself and her work in the world
- Her experience working with bestselling author Laura Vanderkam
- How she defines the work she does
- When she would ideally start working with authors to build their online presence
- How she talks authors through the idea that marketing a book is harder than they expect
- Some ways that authors can prepare to promote their books
- How the world of book marketing has changed over the last 10+ years
- What excites her the most about the book marketing industry
- One of the most successful approaches to book marketing that she has seen in her career
For our show notes, including action steps and resources, visit: weavinginfluence.com/podcast/episode-107-book-marketing-platform-building
Click here to download our new, free resource, Spend This First, AND explore our ebook, Publishing & Marketing Timelines, about how the publishing process overlaps with marketing priorities.
Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
This first episode of Season 4 is about the book publishing industry. Becky is joined by Jane Friedman—author and expert on all things publishing—who discusses some of the best and most surprising moments from the publishing industry in 2022, the biggest trends, the challenges that authors have been facing, the influence of Amazon, and what’s in store for the publishing industry in 2023.
During the episode, Jane shares:
- About herself and her work in the world.
- Some of the highlights from the publishing industry in 2022.
- How nonfiction authors show up on BookTok.
- How TikTok and BookTok help authors who may be selling a lower volume of books expand awareness and reach for their work.
- Some of the surprises of the publishing industry in 2022 and if they had a positive or negative impact on authors.
- If audiences should expect a lower price point on AI-driven audiobooks.
- Some of the most significant challenges authors have faced in recent years.
- Her advice for authors choosing between self-publishing, hybrid publishing, and traditional publishing.
- What has been inspiring authors to engage more and market their work.
- Her take on a controversial book marketing approach.
- Advice about getting Amazon reviews.
For our show notes, including action steps and resources, visit: weavinginfluence.com/podcast/episode-106-book-publishing-industry/
Click here to download our new, free resource, Spend This First, AND explore our Ebooks about publishing: Publishing Choicesand Publishing & Marketing Timelines.
Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
This episode is a culmination of some of the best moments from Season 3, featuring several of the guests who made it so impactful.
For our show notes, visit: https://weavinginfluence.com/podcast/episode-105-best-of-season-3
Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
This episode is about building thriving communities, both online and in person. Becky is joined by Dennis Pitocco—Chief Reimaginator at 360° Nation. He and his wife have built an incredible community of writers and nonprofit leaders and generously share their time, energy, and passion to make the world a better place.
During the episode, Dennis shares:
- About himself and his work in the world.
- About his other website, GoodWorks 360, where he helps nonprofits for free.
- The story of how he started building his online presence with his wife.
- How authors can connect with him and start writing for 360° Nation.
- The article topics 360° Nation is known for.
- The secrets of success for building a thriving online community.
- Which of the four commitments of Reach has been most critical to 360° Nation’s success.
- The generosity of 360° Nation and why the value they offer is completely free.
- What inspired that amazing generosity.
For our show notes, including action steps and resources, visit: https://weavinginfluence.com/podcast/episode-104-building-a-thriving-community/
Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
This episode is about the creative ways fiction authors are marketing their books and how nonfiction authors can utilize the same strategies. Becky is joined by http://www.christinakann.com (Christina Kann)—Co-Owner and Communications Director for https://www.wildlingpress.com (Wildling Press)—who discusses her work in the world, the mission of Wildling Press, the best marketing approaches that fiction authors are using, the challenges most authors face when it comes to marketing their books, and the importance of having an authentic social media presence. During the episode, Christina shares: About herself and the work of Wildling Press. The types of books that are acquired and published at Wildling Press. The convergence between people with marginalized voices and the types of stories they can tell through Science Fiction and Fantasy novels. Some of the best book marketing approaches that authors of Science Fiction and Fantasy are using. What authors can do to get more creative with video, even if they don’t like being on camera. The challenges that fiction—and nonfiction—authors are facing as they think about marketing. Her message to authors who refuse to market their work. Other best practices that authors can try out on social media. Which authors do a good job of showing up authentically on social media. How an author who isn’t extremely famous can still engage their followers in anticipation of their next novel. How authenticity has played a role in her own journey. How her posts “stay real.”
For our show notes, including action steps and resources, visit: https://weavinginfluence.com/?p=39916 (https://weavinginfluence.com/podcast/episode-103-fiction-book-marketing-strategies/) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
This episode is about sustaining the energy to write and market your work, no matter how long it takes. Becky is joined by https://www.marthaannetoll.com (Martha Anne Toll)—Novelist, Book Reviewer, Essayist, and Social Justice Advocate—who discusses her author journey, the challenges that come with trying to publish a novel, and how she has remained confident in herself and her work despite the setbacks. During the episode, Martha shares: About her background and how she’s gotten to this point as an author. How she sustained the energy and confidence in her book, https://www.marthaannetoll.com/three-muses (Three Muses), across a 10-year period of revising, resubmitting, and waiting. What she has done to market her book since its launch. Difficult barriers that she had to overcome when it came time to grow her online presence. Why she calls herself a writer more than she calls herself an author. Her experience launching her first book. What’s working well for her when it comes to getting the word out about her novel. The feeling of not knowing what’s working well and what isn’t once you have launched a book. The importance of lifting up the work of other authors and not being afraid to ask people to read your book. Some out-of-the-box book marketing ideas.
For our show notes, including action steps and resources, visit: https://weavinginfluence.com/?p=39859 (https://weavinginfluence.com/podcast/episode-102-sustaining-the-energy-to-write/) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
In this bonus episode, I interview bestselling author Laura Vanderkam about her approaches to marketing and her new book, Tranquility by Tuesday. Find out more about Laura's work at lauravanderkam.com. Email me becky@weavinginfluence.com to tell me what actions you're taking as a result of this special episode.
This episode is special because we’re celebrating 100 podcast episodes and a decade in business! Across 10 years of marketing books, Becky and the Weaving Influence team have taken the lead on more than 160 launches. Listen as Becky shares the top 10 lessons of book marketing, curated from the Weaving Influence team and a few friends who shared their ideas on social media: When it comes to sharing the message of your book, say yes to every single opportunity that comes your way. Start sooner than you think you need to. Give away as many books as you can. Your network is your most important secret weapon. Have a long-term plan. Be willing to outsource some of the work of your book marketing journey. Hire someone who is a professional and trust their expertise. Selling books is hard. If it was easy, everyone would be a New York Times bestselling author. Own your role in the process. The more proactively you build relationships with your audiences, the more successful you will be. Bringing people together on your launch day drives amazing momentum. + A few bonus tips!
For our show notes, including action steps and resources, visit: https://weavinginfluence.com/?p=39756 (https://weavinginfluence.com/podcast/episode-100-something-special/) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
This episode is about how authors can find a balance between their writing and their marketing efforts. Becky is joined by https://www.meganericson.com (Megan Ericson)–Social Media Marketing Expert, Director of Growth at https://www.hopewriters.com (hope*writers), and Host of https://www.meganericson.com/show (Megan’s Social Media Marketing Show)–who reveals what authors can do to ease the anxiety that marketing brings, and ensure that their social media channels offer value, while still having time to focus on their writing. During the episode, Megan shares: About the latest social media craze: BeReal. More about herself, where she lives, her work in the world, and her connection to authors and writing. Strategies that can work well for authors who are toggling back and forth between their writing deadlines and their marketing efforts. Her favorite content scheduling tools and the benefits of each one. Content ideas for both fiction and nonfiction authors who may be coming up short on creativity and knowing what to post. What advice she would give to an emerging author who doesn’t have a large following or fanbase yet, but wants to reach a larger audience online. Some of the mistakes she sees writers make when they try to get started creating content for social media. Final thoughts about social media marketing.
For our show notes, including action steps and resources, visit: https://weavinginfluence.com/?p=39736 (https://weavinginfluence.com/podcast/episode-99-balancing-marketing-and-writing/) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
This episode is about the power of storytelling for marketing your books. Becky is joined by https://stevenjames.net (Steven James)–Critically Acclaimed Novelist, Storyteller, and Fiction Instructor–who reflects on his author journey, his experience marketing books, what makes stories so powerful, and the transformational effect they can have on readers and listeners. He even shares some of his favorite stories. During the episode, Steven shares: How many stories he writes each year and how he spaces out his work. The title of his next book, in addition to the other projects he is working on. What makes storytelling so powerful. What it takes to have a good story. A brief, but impactful, example of a good story. What a signature story is and how they play out in his own work. What his journey with marketing has been like over the years. Some of the successes and struggles of his marketing journey. How many of his books are published by traditional publishers vs. self-published.
For our show notes, including action steps and resources, visit: https://weavinginfluence.com/?p=39703 (https://weavinginfluence.com/podcast/episode-98-the-power-of-storytelling/) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
This episode focuses on how fiction authors can identify their niche and use it to expand their reach. Becky is joined by https://www.linkedin.com/in/jody-sperling-b5574a2a (Jody Sperling)–Author and Host of https://podcasts.apple.com/us/podcast/the-reluctant-book-marketer/id1603166771 (The Reluctant Book Marketer Podcast)–who shares his best advice for identifying your target audience, engaging with other fiction authors in your genre, growing a following, and building collaborative relationships with those followers. During the episode, Jody shares: About himself and his work in the world. What’s different for a fiction writer when it comes to marketing their work. Similarities between fiction writing and real estate investing. How authors can apply lessons from real estate investing when trying to identify and solidify their niche. His strategy for finding people who are writing in the same genre. How questions can be a powerful way to build collaborative relationships with other authors and their audiences. The questions that he asks authors that compel them to form a deeper relationship with him. How much time he spends on Twitter trying to find authors to collaborate with and identifying audiences for his work. What a fiction author can do to identify and articulate the people who are in their niche. Guidance for anyone who doesn’t know what their genre is. Why he doesn’t use hashtags to find people in this niche. His advice for utilizing TikTok to identify new audiences and authors, and how much time he invests in TikTok. Final thoughts about the idea of collaborating with other authors to identify more readers in your niche. Some other ways he is targeting his efforts to attract the right authors and audiences.
For our show notes, including action steps and resources, visit: https://weavinginfluence.com/?p=39668 (https://weavinginfluence.com/podcast/episode-97-finding-your-niche-as-a-fiction-author/) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
This episode focuses on how authors can seek sponsorships from corporations. Becky is joined by https://stephaniechandler.com (Stephanie Chandler)–Founder and CEO of the https://nonfictionauthorsassociation.com (Nonfiction Authors Association) and https://nonfictionwritersconference.com (Writers Conference)–who provides an in-depth explanation of what sponsorships are, how authors can find sponsors, the kind of services that sponsors will pay for, and how to decide if a sponsor is the right fit. During the episode, Stephanie shares: About herself, her work, and her books. Why organizations want to sponsor authors. How big an author’s platform or audience needs to be in order to attract a sponsor. The range of activities that sponsors will pay for authors to do. Her advice for how authors should sift through companies that approach them for sponsorships. How an author can successfully attract sponsorships by reaching out to organizations. Some real-world examples of sponsor agreements that she is familiar with. The range of fees that a sponsor will pay for an author agreement. Advice for deciding whether or not a sponsor is the right fit. How PR firms can be helpful for attracting sponsors. What should be included in a sponsor pitch and how long it should be. Her suggestions for the subject line of emails that contain an author’s sponsor pitch. The increased revenue someone can expect if they start to seek out sponsorships. Her final thoughts about authors and sponsorships.
For our show notes, including action steps and resources, visit: https://weavinginfluence.com/?p=39614 (https://weavinginfluence.com/podcast/episode-96-sponsorships-with-stephanie-chandler/) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
This episode is the second part in a mini-series where https://www.linkedin.com/in/katherinegolub (Katherine Golub)–Career, Leadership, and Executive Coach for Nonprofit Leaders and People Committed to Social Justice–interviews Becky about the book launch process. Katherine, who is working on her first book, continues asking Becky all of her most pressing questions about developing a book marketing plan, generating a launch team, starting a podcast, and more so that she can reach the biggest possible audience with her message. During the episode, Becky and Katherine share: How many books an author should realistically expect to sell in the first year of launch. Why an author should focus more on showing up for people in any way they can, as opposed to only booking speaking events. How many people an author should plan to have on their launch team and how personal outreach can increase reviews. What resources an author can utilize to make the process of starting a podcast easier.
For our show notes, including action steps and resources, visit: https://weavinginfluence.com/?p=39556 (https://weavinginfluence.com/podcast/episode-95-book-launch-process-part-ii/) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, https://www.amazon.com/Reach-Biggest-Possible-Audience-Message/dp/1523000872 (Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause). Today Becky is joined by https://dorieclark.com/ (Dorie Clark) – a recognized communication coach and Wall Street Journal bestselling author of https://dorieclark.com/longgame/ (The Long Game), https://dorieclark.com/entrepreneurialyou/ (Entrepreneurial You), https://dorieclark.com/reinventingyou/ (Reinventing You), and https://dorieclark.com/stand-out/ (Stand Out). During the episode, Dorie and Becky discuss the fourth commitment of Reach: Longevity Dorie shares about the impact of earning your success, which is a road with no shortcuts or magic wands. She emphasizes that if we want to make an impact with our ideas, then we need to be prepared to do what is necessary to make those things happen – put in the time and energy. During the episode, Dorie also shares: About her most recent book, The Long Game. Her experience in marketing The Long Game compared to her other three books. Real talk about how she made the Wallstreet Journal’s bestsellers list. Advice for first-time authors who want to make a bestseller list. How authors can build their influence over time using an opt-in email list. How to identify people or organizations that would be interested in buying books in bulk. Her experience using The Long Game success strategies as an author and business owner. How to balance patience and proactiveness when it comes to reaching your goals. Why “strategic patience” is key when setting reasonable boundaries of the time it takes to become successful. Why authors should partake in “the long game” when marketing their books and building an online presence.
For our show notes, including action steps and resources, visit: https://weavinginfluence.com/?p=39531 (https://weavinginfluence.com/podcast/episode-94-longevity-with-dorie-clark/) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
This episode is part of a mini-series where https://callingsandcourage.com/about/ (Katherine Golub)–Career, Leadership, and Executive Coach for Nonprofit Leaders and People Committed to Social Justice–interviews Becky about the book launch process. Katherine, who is working on her first book, asks Becky all of her most pressing questions about the time, effort, resources, and connections needed to successfully launch a book and reach the biggest possible audience. During the episode, Becky and Katherine share: About themselves and how they met. Some of the necessary steps that can be taken in order to cultivate an effective launch team. How an author can find small, but impactful ways to create new content related to their book. How an author can cultivate and maintain relationships with people on their launch team. Who an author should reach out to for book endorsements and how many endorsements are needed. About the “working phase” of the book launch process. Advice for how an author can create exclusive offers, events, or connections to something they care about that their launch team can engage with. Tips for keeping connections engaged in a book launch and making it meaningful for each individual. Thoughts about launch events and how to connect with people virtually.
For our show notes, including action steps and resources, visit: https://weavinginfluence.com/?p=39490 (https://weavinginfluence.com/podcast/episode-93-the-book-launch-process/) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
On today’s episode, Becky is joined by https://www.linkedin.com/in/christykirk (Christy Kirk) – Vice President of https://weavinginfluence.com/services/ (Client Services) at Weaving Influence. During the episode, Christy breaks down some of the latest research she has conducted on the usage of various social media platforms. Christy stays on the cutting edge of all social media trends, and she reveals amazing insights about a platform that many thought leaders are hesitant to try: TikTok. During the episode, Christy also shares: The latest numbers on how people are using social media and why there is a real opportunity for nonfiction leaders to utilize TikTok right now. Why people have shifted in how they use social media, how much time they spend on each platform, and why TikTok’s audience is continuing to grow. Advice for how thought leaders can make their mark on TikTok. Some of the opportunities for growth on TikTok and why it’s important to always be ready to branch out and try something new on social media.
For our show notes, including action steps and resources, visit: https://bit.ly/BMAP92 (https://bit.ly/BMAP92) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, https://www.amazon.com/Reach-Biggest-Possible-Audience-Message/dp/1523000872 (Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause). Today Becky is joined by https://letsgrowleaders.com/biographies/ (David Dye) – Author and President of https://letsgrowleaders.com (Let’s Grow Leaders). During the episode, David and Becky discuss the third commitment of Reach: Consistency. David shares about the impact of creating small bites of content–taking a moment at the end of each day to write something down–that will add up over time. He emphasizes the importance of finding someone who needs your content and writing to them consistently. This will help you identify an audience and continue showing up with value. During the episode, David also shares: About himself, his books, and his work in the world. About his most recent book, https://www.amazon.com/Courageous-Cultures-Karin-Hurt/dp/1400219566/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1582811317&sr=8-1 (Courageous Cultures). Why consistency is so important when it comes to building a business, building thought leadership, and marketing books. How he got started with growing an online presence. How long he has been blogging and how he has grown his influence from there. What year he wrote his first book, as well as the title of it. What he has done consistently to keep his first book in online spaces so that it continues to sell. What he consistently does to reach people with his books, business, and thought leadership. How you can get started with building a platform and having consistent online relationships. What it means to “Find your Jennifer.” How he has been able to sustain his energy for consistency over time. Details about his upcoming book. Some of the outcomes that he has experienced as a result of being consistent over time.
For our show notes, including action steps and resources, visit: https://bit.ly/3NArIQb (https://bit.ly/3NArIQb) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, https://www.amazon.com/Reach-Biggest-Possible-Audience-Message/dp/1523000872 (Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause). Today Becky is joined by https://burg.com (Bob Burg) – Hall of Fame Keynote Speaker and Bestselling Coauthor of https://www.amazon.com/Go-Giver-Little-Story-Powerful-Business/dp/0241976278/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr= (The Go-Giver). During the episode, Bob and Becky discuss the second commitment of Reach: Generosity. Bob shares about the importance of giving value to others and why there's nothing manipulative or self-sacrificial about it. Being generous is simply a fulfilling and profitable way of doing business. During the episode, Bob also shares: About himself, his work in the world, and his books. His definition of giving. Some of the authors he admires and how they provide immense value through their online presence. How he has been generous to others through his online presence over the years. The impact he has seen from giving value to others as it relates to creating reach for his books and his business. An in-depth explanation of the title of his book, The Go-Giver. Why people should embrace giving, rather than resisting it.
For our show notes, including action steps and resources, visit: https://bit.ly/3FQXWE1 (https://bit.ly/3FQXWE1) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, https://www.amazon.com/Reach-Biggest-Possible-Audience-Message/dp/1523000872 (Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause). Today Becky is joined by https://bookmarketingmentors.com (Susan Friedmann) – Author, Marketing Mentor, https://podcasts.apple.com/us/podcast/book-marketing-mentors/id1053995420?mt=2 (Podcast Host), and Founder of https://www.avivapubs.com (Aviva Publishing). During the episode, Susan and Becky discuss the first commitment of Reach: value. Susan shares how she helps authors identify their niche market and how they can bring value to their target audience. Make sure to listen to the end of the episode for a special surprise! During the episode, Susan also shares: About herself, her work in the world, and how much she enjoyed Becky’s new book, Reach. Her definition of value as it relates to identifying a niche market. How often she works with authors who lack clarity about their core topics, the value they hope to bring, and the target audiences they hope to reach. Why having a niche is so important. How identifying your niche will bring you clarity about the publications or the places you need to show up in. The challenges authors face when they don’t have clarity about the value they want to bring. How an author or thought leader can determine whether or not their work is valuable. The criteria for how she evaluates manuscripts and the value they offer.
For our show notes, including action steps and resources, visit: https://bit.ly/3s0dGPr (https://bit.ly/3s0dGPr) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
How do you measure the success of your book launch campaign? In this episode, I share some typical metrics and introduce a few metrics you may not have considered. Some typical metrics are: book sales, Amazon reviews, media placements, and social media sharing. But I ask you to consider the metrics of interaction, inspiration, and joy.
When you feel let down or notice that your momentum is slowing, what can you do? On today’s episode, I share about my experience this week, sustaining energy for your book marketing over the long-term, and ideas for authors to use to create momentum after the spike of launch day.
On this episode, I share about my team’s surprise launch party and about evaluating your traction on Amazon, especially related to reviews and sales rank. I give some insights about what your sales rank means, what you can expect, and the importance of understanding that your sales rank on Amazon does not give you a complete picture of how your book is doing. I cite recent examples like Susan Cain’s NYT bestseller, Bittersweet and Whitney Johnson’s USA Today/WSJ Bestseller Smart Growth.
On today’s episode, I’m sharing all the activities and emotions of launch, including the value/purpose of a wire press release, the purpose of a virtual launch event, and what else to expect on your launch day when you’re promoting a book. One of the most important things an author can do on launch day is to ask people to buy their book. As an action step today, I encourage you to find another author’s work to amplify and to join a launch team to experience a launch in advance of your own.
Welcome to a special week-long series inside look at Becky Robinson’s launch of Reach. On today’s episode, Becky talks about the working phase of a book launch, the many people on her team who supported the work behind her launch, and her decision to take a step back from her typical job duties this week to focus on launch activities and content. If you are an author with a book launching in the coming months, consider blocking your calendar to give yourself space to enjoy the experience of your launch week. A key reason to give yourself space during launch week is to have time to respond to social posts and express appreciation to the people in your community who contribute to sharing your book during launch week. If you are supporting the launch of Reach this week — thank you! If you’d like to join us for tomorrow’s Virtual Launch Celebration, you can sign up here: https://weavinginfluence.zoom.us/meeting/register/tZIsdO2rpjouG9bkfyxzYCAEzvm3oSynZUl0
In this episode of The Book Marketing Action Podcast, Becky is joined by https://in.linkedin.com/in/tnvora (Tanmay Vora) – Founder of https://qaspire.com (QAspire), a company that combines leadership and capability development with visual thinking. Tanmay shares about his journey to build online influence and make a difference through his ideas, as well as how he has incorporated the four commitments of Becky’s book, https://www.amazon.com/Reach-Biggest-Possible-Audience-Message/dp/1523000872 (Reach): Create the Biggest Possible Audience for Your Message, Book, or Cause, into that journey. During the episode, Tanmay also shares: About himself and his work in the world. How he began building his online influence. The strategies and approaches he took when building relationships and an audience online. What consistency means to him and how frequently he creates and shares content. The various ways in which he has practiced and received generosity. How longevity has made an impact on his success. His advice for people who are just beginning the journey to creating reach.
For our show notes, including action steps and resources, visit: https://bit.ly/3wUqZnR (https://bit.ly/3wUqZnR) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
In this episode of The Book Marketing Action Podcast, Becky shares about her experience recording the audiobook for Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Then, https://www.linkedin.com/in/whitneyjohnson (Whitney Johnson) – CEO of https://whitneyjohnson.com/disruption-advisors/ (Disruption Advisors), Expert at Smart Growth Leadership, and Award-Winning https://whitneyjohnson.com/books/ (Author) – reads the foreword she wrote for the book. During the episode, Becky and Whitney also share: About the journey of recording an audiobook, how much time must be invested in it, and the joy authors can find in revisiting their work. How they have been involved in each other’s lives, as well as how they have inspired each other over the years. The foreword Whitney wrote for Reach. Various exciting upcoming opportunities to learn and grow with Becky.
For our show notes, including action steps and resources, visit: https://bit.ly/3IzdEn6 (https://bit.ly/3IzdEn6) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
This episode of the Book Marketing Action Podcast focuses on the process of creating a book trailer and how important they are to the book-marketing journey. Becky shares insights from her recent adventure—creating two types of trailers for her own book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. During the episode, Becky also shares: Information about herself and the topic of the episode: “Exploring Book Trailers for Authors.” Tips for how to create a DIY book trailer, what goes into filming a professionally-produced trailer, how important wardrobe and other small details are for the final product, and the amount of time and money that must be invested for each trailer. Action steps to help listeners through the book-trailer journey.
For our show notes, including action steps and resources, visit: https://bit.ly/3i3ZrDT (https://bit.ly/3i3ZrDT) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
This episode of the Book Marketing Action Podcast focuses on how authors can embrace the challenges that come with book marketing and grow from the mistakes they make. Colin Hunter – Mentor, Coach, CEO of Potential Squared International Limited, and Author of Be More Wrong – shares his experience creating a cinematic book trailer, the rigor and discipline he needed in order to market his book, and how he has adapted throughout the book marketing journey. He emphasizes that failure is an important part of becoming a better leader. During the episode, Colin also shares: About his work at Potential Squared, his global team, and the work that he does with clients. What inspired him to write his latest book, Be More Wrong. Why he chose to create a cinematic book trailer. An in-depth explanation of the process of creating his book trailer, including the cost, the time it took, and the challenges he faced. How far in advance of launch he was creating his book trailer and how soon it was finished. Whether or not he would invest as much in a book trailer again. What has worked best for him in spreading the message of his book. The assumptions he once made about book marketing that he ended up being wrong about. What will be different about the second campaign for Be More Wrong, which Colin is re-launching in 2022.
For our show notes, including action steps, and resources, visit: https://bit.ly/3veIcY5 (https://bit.ly/3veIcY5) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
This episode of the Book Marketing Action Podcast focuses on how authors can market and sell their books with love. Jason Marc Campbell – Podcast Host and Author of Selling With Love – shares the five approaches to selling with love and explains how important it is for authors to really believe in the value that’s contained within their book, in addition to thinking about how it will impact the lives of readers. He emphasizes that the process of selling is not about manipulation, it’s about empathy. During the episode, Jason also shares: About himself and his work in the world. How he is infusing his own book marketing with the idea of selling with love. Some of the strategies from Selling With Love that he is using to promote book sales. The five approaches to selling with love that he writes about in his book. How he is dealing with the vulnerability that comes with launching his book. The first, and most important, strategy of selling with love: loving the impact.
For our show notes, including action steps, and resources, visit: https://bit.ly/3B3nCLp Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
This episode of the Book Marketing Action Podcast focuses on the benefits of showing up as your authentic self when marketing your book. Laura Gassner Otting – Executive Coach, Speaker, and Author of Limitless – reveals how her book became a bestseller and the strategies she used to achieve that success. She emphasizes the importance of being yourself, writing about what you know, and asking people for help throughout each step of your author journey. During the episode, Laura also shares: About herself and her work in the world. Her tactics for getting her book on the bestseller list. The benefits of asking for help and how to do it authentically. The strategy she used when asking for help supporting her book launch. The story of the new book she has been working on, titled Wonderhell. Whether she worked with a Big House publisher or a hybrid publisher. The benefits and limitations of choosing a Big House publisher or choosing a hybrid publisher. Why she believes that having a deeper connection with your publisher leads to greater success for your book. The benefits of being your authentic self when marketing and launching your book. The importance of writing about what you know and what you have experienced in your own life.
For our show notes, including action steps, and resources, visit: https://weavinginfluence.com/podcast/episode-78-showing-up-as-your-authentic-self/ Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
This episode of the Book Marketing Action Podcast focuses on how authors can authentically live their message and follow the values outlined in their book. Pam Slim – Author, Speaker, and Small Business Strategist – shares her unconventional approach to marketing her book, The Widest Net, and how she has used the book to guide her own life and her work. Pam emphasizes how important it is for authors to let the message of their book guide their marketing plan and the positive results that come from truly putting values into practice. During the episode, Pam also shares: Where she is located, the work she does with her clients, and the meaning behind her latest book, The Widest Net. The story of her famous couch. What her book, The Widest Net, is about, her inspiration for writing it, and why it matters to her. The unconventional approach she took for her latest book tour. Why it’s okay for authors to take time to discover the value they have to offer. What was different about the launch of The Widest Net compared to her past book launches. What part of her marketing campaign worked best for her. The size of her launch group for The Widest Net. Some of the things she tried during her book launch that didn’t work as well as she hoped. What her future looks like as it relates to marketing The Widest Net. Some of the most valuable lessons that she has learned about book marketing throughout her career.
For our show notes, including action steps, and resources, visit: https://bit.ly/3KcPuk8 (bit.ly/3KcPuk8) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
The first episode of Season 3 focuses on what authors can do to utilize cross-promotion and reach a larger audience for their work. Stephanie Landsem and Rachel McMillan – two fiction authors with years of experience in the publishing industry – define cross-promotion and its benefits, outline the different forms of cross-promotion, provide examples of how they have used it for their own work, and describe the ways it can increase an author’s online presence. Both Stephanie and Rachel emphasize the importance of building a community of support, rather than competition, with other authors. During the episode, Stephanie and Rachel also share: About themselves and their work in the world. The definition of cross-promotion and its benefits. Why there is no competition amongst authors, unlike many industries. What cross-promotion looks like in its simplest and most complex forms. Examples of how they have invested in cross-promotion with other authors. The online growth an author might see when they cross-promote with other authors. The benefits and limitations of more formalized opportunities for cross-promotion. Potential downsides to promoting the work of other authors. How an author can tell when their cross-promotion efforts are working.
For our show notes, including action steps, and resources, visit: https://bit.ly/3EAnumz (bit.ly/3EAnumz) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
The final episode of Season 2 focuses on the different types of editors within the book publishing industry and the role each one serves. Kate Babbitt -- Copy Editor of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause, by Becky Robinson -- shares advice for finding a great editor, what to look for in an editor, and how authors can move past their biases to form a deep connection with their editor. According to Kate, an editor is there to be an author’s strength and help them succeed in the best possible way. During the episode, Kate also shares: Her work in the world and how she developed a passion for editing. The different types of editors that authors can work with on their journey. How to differentiate between a developmental editor and a ghostwriter. The editors who will join your team once you’re past the stage of developmental editing. The difference between a developmental editor and a copy editor and what a new author should expect to see in their edited manuscript. Why she considers copy editors to be wing women for authors. What she wishes authors knew about working with editors. What authors can do to reframe their view of an editor’s role in the process of bringing their book to market.
For our show notes, including action steps, and resources, visit: https://bit.ly/3q0YgZB (bit.ly/3q0YgZB) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode focuses on first-hand experiences and key takeaways from the very first “Reach More Readers Workshop.” Becky sits down with four attendees—Brenda Yoho, Stephanie Landsem, Betty Mertens, and Chuck Grovenstein—to discuss the work they do, the book marketing challenges they have struggled with, why authors should attend the workshop, and the most valuable lessons they learned. During the episode, Becky and the guests share: Who they are and their work in the world. Why they think an author or aspiring author should attend—or consider attending—a “Reach More Readers Workshop.” The best values they received from the workshop and what lessons have stuck with them. A discount code for listeners to sign up for one of the next “Reach More Readers” workshops.
For our show notes, including action steps, and resources, visit: https://bit.ly/3oBWqxx (bit.ly/3oBWqxx) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts
Today's episode focuses on how to measure and maintain the success of your book after it has launched. According to Arthur Woods, social entrepreneur and co-author of Hiring for Diversity, building a great team, great partnerships, and a great community around your book is a crucial part of the marketing journey. He shares his experience writing Hiring for Diversity on a tight schedule, the unique approach he and his co-author took to writing it, and how he has continued to share the book with the world. During the episode, Arthur also shares: A little bit about himself, his work, and his book, Hiring for Diversity. Some of the psychological barriers that people face as they move toward a book project. The strategy he and his co-author used when writing Hiring for Diversity, called the waterfall approach. What he enjoyed about having an external deadline while writing his book. How he planned his launch and what his approach to the launch strategy was. How he continues to measure the success of his launch, and how he is continuing to build a community around the book. The importance of Amazon reviews and how they have been going since the launch of Hiring for Diversity.
For our show notes, including action steps, and resources, visit: https://bit.ly/3kbmyO7 (bit.ly/3kbmyO7) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode focuses on how a marketing expert plans their book launch. According to Ronne Rock, marketing professional and author of One Woman Can Change The World, marketing helps to understand the value of something, and then allows your audience to see the value that they can contribute back to it. She shares her experience as an author and her work in the marketing industry, and she reveals how she formed a strong launch team for her book. During the episode, Ronne shares: What she finds joy in, what her book is about, and her work in the world. Her journey as an author, her publishing choice, what inspired her to write her book, and what the experience has been like for her. Her marketing plan for One Woman Can Change The World and what she learned about marketing as a result of her journey as an author. How she formed her launch team, what she requested from them, and what she recommends other authors do as it relates to gathering a launch team for their books. The incredible number of people who were part of her launch team. Advice for authors to implement in their book launch journey, no matter what type of book they have written.
For our show notes, including action steps, and resources, visit: https://bit.ly/3vypf0C (bit.ly/3vypf0Cbit.ly/3vypf0C) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode focuses on a new author’s perspective of the book marketing process. According to Wendy Ryan — Author of Learn Lead Lift and CEO of Kadabra — it is a process that extends far beyond the book launch. She shares her experience as a new author and the lessons she learned while crafting and marketing her book, as well as how important it is for authors to be patient with themselves throughout each step of the journey. During the episode, Wendy shares: Her journey, her work in the world, and how she came to write her book, Learn Lead Lift. What she has noticed about the book marketing process as a first-time author. How she has been marketing her book since its publication, and what she envisions as she considers her future. The marketing strategies that have been most impactful for her in terms of driving the results she’s most interested in. The details of her virtual launch party and what made it a success. The strategies that have worked best for her in expanding her audience. Some of the challenges she has experienced as a new author that she didn’t expect. Some of the things she wishes she had known before she began her journey as an author. Why patience and impatience lists are so helpful, and what kind of items might be found on each list. Some final thoughts about book marketing and the most important lessons she has learned throughout the process.
For our show notes, including action steps, and resources, visit: https://bit.ly/3ljFP0R (bit.ly/3ljFP0Rbit.ly/3ljFP0R)
Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is part of an ongoing series called “Author Journeys.” This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Barb Roose — Speaker, Author, and Literary Agent. During this episode, Barb shares: Her advice for submitting the first draft of a manuscript and how to handle the editing process. The magic number of 10,000 book sales in the first year and why it is often the goal for authors. Which of her books has sold the most copies, and if her devotional, Surrendered, might be on track to surpass it. The difficulties that people from marginalized communities face in creating traction for their books, messages, or causes. The four specific dials for BIPOC and other diverse writers, and what each one means. Her advice for how to increase the visibility of diverse voices without causing the person to feel that they’re only being invited in order to create more diversity. What helped her turn up the dial on her credibility and visibility, as well as what she sees other people struggling to overcome. Her thoughts about how members of the majority can help elevate and amplify people with marginalized voices.
For our show notes, including action steps, and resources, visit: https://bit.ly/3lUpnmW (https://bit.ly/3lUpnmW) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is all about authors and partnerships. According to Cynthia Shannon — Food and Lifestyle Marketing Manager at Chronicle Books — partnerships provide a more organic placement for a book, which creates an authentic feeling for customers. There are a wide range of partnerships in book marketing, and Cynthia guides us through the most important ones, setting authors up for a natural and successful marketing strategy. During this episode, Cynthia shares: Her definition of promotional partnerships and how authors can work with people, places, or brands. The benefits of partnership strategies, particularly the fact that they allow authors to build awareness without spending a lot on advertising or dealing with the uncertainty of publicity. How she approaches book marketing campaigns at Chronicle Books, and the three kinds of consumers she tries to reach. The components that are fundamental to a great partnership. The wide variety of partnerships and the distinctions between each one. What she looks for in a great partnership, placing emphasis on the importance of reciprocity. Where she gets her creative inspiration when putting partnerships together. The various steps authors can take when creating partnerships, which includes utilizing their network, determining their goals, and sending a pitch. The things that authors must be cautious of when pursuing partnerships.
For our show notes, including action steps, and resources, visit: https://bit.ly/3yX5FLG (https://bit.ly/3yX5FLG) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is part of an ongoing series called “Author Journeys.” This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Chris Brogan — Writer and Strategic Advisor at Chris Brogan Media. During this episode, Chris shares: His journey as an author and strategic advisor and the success he has achieved over the years. How he always showed up early on new social media platforms, and why his favorite platform will always be email. The importance of engaging with people and extracting potential barriers when selling through writing. Why creating useful, valuable content is the key to longevity. That consistency of presence is far more important than maintaining actions. What his Sunday newsletter means to him and the following it has accumulated over the years. The pluses and minuses of longevity. That it takes a long time to become an “overnight success.” The books he has written, their success, and which one is his favorite. The role generosity has played in his life and his career. Some of his most essential and helpful tips for writers.
For our show notes, including action steps, and resources, visit: https://bit.ly/2Y1oSiH (https://bit.ly/2Y1oSiH) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode focuses on why authors must stop trying to do everything when it comes to book marketing. According to Roseanne Cheng, it is far more productive to find one or two things that bring them joy, and to capitalize on those things. This intentionality is what sells books and sustains an author’s success over time, making them “evergreen.” During this episode, Roseanne shares: Her own journey as an author and what inspired her to teach other authors about how to get their books out into the world. How she met the co-founder of Evergreen Authors, Josie Robinson, and what led them to create their online book marketing school. The process of writing her book, The Evergreen Author, and how it expanded the reach of Evergreen Authors. What the term “evergreen author” really means. The struggles and barriers that authors face when it comes to finding joy in book marketing, and what it is that drains authors of their joy. The importance of finding one or two things that you enjoy as an author and doing those things well in order to create a sustainable, evergreen career. What the 80/20 rule is and how it applies to book marketing. Her advice for independent authors, and why Amazon ads are a crucial part of the book marketing journey.
For our show notes, including action steps, and resources, visit: https://bit.ly/2XBGOA5 (https://bit.ly/2XBGOA5) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is part of an ongoing series called “Author Journeys.” This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Justin Miller—Author and CEO of CARE for AIDS, Inc. During this episode, Justin shares: How his brother David, who was marginalized because of his disabilities, inspired his journey, and how he was first introduced to the AIDS pandemic. What led him to creating CARE for AIDS with his co-founders, and the model of their organization. The impact CARE for AIDS has had on clients, their children, local economies, and people all around the world who have contributed to the success of the organization. The importance of creating a focused and consistent message, and mobilizing people who are invested in that message. His investment in stewarding relationships with partners and making sure they know how to tell the story of the organization well and be great ambassadors. The setbacks he has faced throughout the journey of growing his nonprofit. How the book he wrote with his co-founders has helped them share the message of CARE for AIDS with a wider audience, how it resonates with people, and how they will continue to incorporate the book in their outreach. The importance of organic reach and consistency when building support for your organization.
For our show notes, including action steps, and resources, visit: https://bit.ly/2VuBQnL Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
We are so happy to be recording another episode with the amazing Liz Charlotte Grant—Author and contributing editor at The Curator Magazine. She's back by popular demand because her episode that we recorded about how to grow a following on Instagram is among our most listened to podcasts. In this episode, we are thrilled to talk with Liz about branding for authors. During the episode, Liz shares: Her definition of author branding. Why it is so important for an author to understand branding. What she’s seeking to share through her author brand. Authors who she believes have memorable brands. Her advice for someone who’s just starting out with building an author brand. Ways you can drill down and be even more effective in sharing your brand, for an author who may be a little farther along on their branding journey. There’s no wrong way to create your brand.
For our show notes, including action steps, and resources, visit: https://bit.ly/3l3fEfh Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is part of an ongoing series called “Author Journeys”. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Minal Bopaiah—Author, Equity Strategist, and Founder of Brevity & Wit. During this episode, Minal shares: What her experience has been like growing her influence online. When building connections on LinkedIn, what worked well for her. The challenges she faced on the journey to getting her book contract. A challenge for marginalized voices particularly is that, at least in the business space in business books, it seems you almost have to be making six figures in order to be able to get the book deal and afford the extra publicity and marketing around the book. Her perspective on difficulties that people from marginalized communities might face. What, if anything, people can do to elevate marginalized voices.
For our show notes, including action steps, and resources, visit: https://bit.ly/3yajk2h Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Dr. Beverly Kaye—Author, Speaker, and Thought Leader. During this episode, Bev shares: The different experiences that she’s had in building reach for her work, both before she had online tools, and now after. What her marketing team did as she started to build reach for her training company in the 90s. About her entry into using online approaches to reach her audience. Ways that she’s continuing to invest in her thought leadership brands. The principles she followed that helped her become successful and have impact with her ideas.
For our show notes, including action steps, and resources, visit: https://bit.ly/3koUSGy Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Karin Hurt—CEO, Speaker, and Award-winning author. During this episode, Karin shares: About her work in the world and her four books The beginning of her author journey and how and when she decided to begin growing influence and connections online For people who are in the beginning of trying to grow a following, create reach, or create a platform, when that all started to come together for her Surprising insights she’s gained along her journey In addition to the principle of consistency, other principles that she found to be critically important to her in growing online influence and a business Advice for people who might be struggling to create an online presence
For our show notes, including action steps, and resources, visit: https://bit.ly/3AiNEt3 Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Todd Sattersten—Publisher at Bard Press, “Producing One Best-Selling Business Book At A Time.” During this episode, Todd shares: About his work in the world and books What is required for an author to successfully market and sell their book How the idea that you have to get the problem right and how he thinks the book, The ONE Thing, demonstrates that principle The difference between selling books and marketing books As it relates to sales and marketing, tactics that he recommends that apply universally Why selling 10,000 books in the first year is so important
For our show notes, including action steps, and resources, visit: https://bit.ly/3wTJplz Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Sabrina Horn—CEO of HORN Strategy and author of Make It, Don't Fake It: Leading with Authenticity for Real Business Success. During this episode, Sabrina shares: Why writing a book at this point in her life and career was important Insights she’s uncovered along her author journey How she has applied strategy to the author process The most important things that she’s going to do before her book goes live Challenges she faced so far
For our show notes, including action steps and resources, visit: https://bit.ly/3cuNlBq Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by T. Mark Miller—Author and Vice President of High Performance Leadership at Chick-fil-A. During this episode, Mark shares: How he measures his goal of reaching leaders with his content The difference between reaching people online and in person His point of view related to spacing out book launches What writing and publishing books over the past decade has taught him about creating reach for his work Challenges he’s faced along the way What surprised him along his author journey
For our show notes, including action steps and resources, visit: https://bit.ly/3oyeacB Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is part of an ongoing series called Author Journeys. This series will focus on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Jon Gordon—11x Best-selling author of 23 books, speaker, positive leader. During this episode, Jon shares: What has been the most important tactic in gaining reach for his books, ideas, and work How he converted people who saw him speak into staying connected through his newsletter What he’s learned along the way of publishing multiple books Pivotal lessons he’s learned along his author journey How valuable an email list is when releasing new books Surprises along his journey
For our show notes, including action steps and resources, visit: https://bit.ly/3hH0Y3S Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is part of an ongoing series called Author Journeys. This series will focus on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Cathy Fyock—Author, Book Strategist, and Certified Speaking Professional (CSP). During this episode, Cathy shares: The timeline of pivoting to a new business What’s been most important to her on her journey What she’s learned about what it takes to expand awareness of her thought leadership in a new area Challenges she’s encountered What she’s most hoping to achieve How generosity has played a role in her journey What a tribe is and what her tribe means to her
For our show notes, including action steps and resources, visit: https://bit.ly/2RWtTpE Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
In this episode, we are joined by Neal Maillet—Editorial Director at Berrett-Koehler Publishers, Inc. During this episode, Neal shares: How he balances the author books he’s currently working on and the proposals in his email The reality of the amount of traffic there is for traditional publishing What editors are looking for in each proposal How he evaluated Becky’s book proposal The role of an editor, where he gives his attention along the journey The role the publisher has in proofreading What an author should expect from an editor The most important thing an author can do who’s aspiring to have a traditional publisher
For our show notes, including action steps and resources, visit: https://bit.ly/3obGTne Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Today's episode is part of a new series called Author Journeys. This ongoing series will focus on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Lisa Kohn—award winning author, leadership consultant, and executive coach. During this episode, Lisa shares: The journey of publishing her memoir Her greatest hopes for her book How she feels looking back on being on national TV What she thinks has worked best for her for expanding the reach of her book Her attitude towards fame and fortune What role generosity has played in her journey
For our show notes, including action steps and resources, visit: https://bit.ly/3fi1z91 Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
In this episode, we are joined by Mark Fortier—founder and president of Fortier Public Relations and 2019 Porchlight Jack Covert Award for Contribution to the Business Book Industry. During this episode, Mark shares: What media outlets are looking for when they visit an author's website How important a press kit is for an author What authors should include in their press kit The qualities Mark looks for in an author who will have the opportunity to land the most desirable media wins How authors can land big media if they're just starting out
For our show notes, including action steps and resources, visit: https://bit.ly/3ul7eBG
Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
In this episode, we are joined by Tina Dietz—CEO and co-founder of Twin Flames Studios, award-winning and internationally acclaimed speaker, audiobook publisher, podcast producer, and influence marketing expert. During this episode, Tina shares: If she’s noticed a trend of people buying audiobooks vs. other formats Reasons an author would consider investing in an audiobook Why an author might choose to narrate their own book (author narrated vs. professionally narrated) The best time for an author to release their audiobook What the process looks like and the average length of an audiobook The range of investment that an author should expect if they want to create an audiobook
For our show notes, including action steps and resources, visit: https://bit.ly/3dQN0K8 (https://bit.ly/3dQN0K8)
Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
In the month of April, we are focusing on the topic of podcasting. In this episode, we are joined by a longtime friend and client, Eileen McDargh—award-winning motivational speaker, executive coach, and author of Burnout to Breakthrough: Building Resilience to Refuel, Recharge, and Reclaim What Matters. During this episode, Eileen shares: What she enjoyed most about the podcast tour she did How she knows when a podcast is a match What benefits she expected to achieve by participating in podcasts as it relates to marketing her book The advice she would give authors who want to become a guest on a podcast How she sustains her energy around her book in the world If she has ever experienced burnout as an author
For our show notes, including action steps and resources, visit: https://bit.ly/3sREdMt
Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Because today's Earth Day, and because World Penguin Day is coming up on April 25, we wanted to release this very special episode to give you a glimpse into Charles Bergman and Susan Mann’s author journey, and to make you aware of this important cause of conserving penguins in their natural habitats. Charles and his wife, Susan Mann, took an amazing journey all around the world—to see every species of penguin and photograph them—and then wrote this incredible book, Every Penguin in the World: A Quest to See Them All. We want to let you know that this is the first of several podcasts that we’re recording as Becky preps to publish her book Reach: Create the Biggest Possible Audience for your Message, Book, or Cause, coming in April 2022. Becky’s been interviewing different authors and thought leaders as she writes the book. This interview that you're about to listen to is a little bit different, but it does still focus on ideas and tricks that you can apply in marketing your own book. https://bit.ly/3amaox0 (Click here) for our show notes. Please feel free to send a message to Becky to share your thoughts!
In the month of April, we are focusing on the topic of podcasting. In this episode, we are joined by a longtime friend and client Bonnie Marcus—executive coach, author, speaker, and podcast host. During this episode, Bonnie shares: When and why she started her podcast How she is using her podcast as a vehicle to promote her books Challenges she has faced with her podcast Recommendations for someone considering starting their own podcast
https://bit.ly/3g4FeOA (Click here) for our show notes.
Please feel free to send a message to Becky to share your thoughts!
In the month of April, we are focusing on the topic of podcasting. In this episode we are joined by Carey Green, Founder, Consultant, Speaker, and Podcaster. During this episode, Carey shares: What makes a great podcast What to consider before starting a podcast What outside support might be needed What a typical budget for podcasting is What equipment might be needed/helpful The best ways he sees podcasters reaching wider audiences
https://bit.ly/3d8YoRq (Click here) for our show notes. Please feel free to send a message to Becky to share your thoughts!
In the month of April, we are focusing on the topic of podcasting. In this episode we are joined by Case Lane, a writer, podcaster, and entrepreneur. During this episode, Case shares: The value in being a podcast guest What she means when she says “guest star” Best practices when pitching a podcast host A DIY podcast approach to discovering and pitching podcasts How you can drive traffic to get the most value out of being a guest
https://bit.ly/3udsrgl (Click here) for our show notes. Please feel free to send a message to Becky to share your thoughts!
In the month of March, we are focusing on the topic of social media. In this episode, we are joined by Maggie Smith, author of Good Bones, The Well Speaks of Its Own Poison, Lamp of the Body, and the national bestseller Keep Moving: Notes on Loss, Creativity, and Change. During this episode, Maggie shares: The story of why she wrote her national bestseller Keep Moving How her social following grew because of her books Why she isn’t disappointed for not making the New York Times bestseller list The challenges she’s faced The biggest value for her as an author in using social media to promote her work
https://bit.ly/3faFOK5 (Click here) for our show notes and to enter a giveaway for a chance to win a copy of Maggie’s book.
Please feel free to send a message to Becky to share your thoughts!
In the month of March, we are focusing on the topic of social media. In this episode, we are joined by Jenn T. Grace, CEO and Founder of Publish Your Purpose Press and award-winning author. During this episode, Jenn shares: What channels she finds to be most effective and enjoyable What it means to be authentic online How to show up as your real self on social media The benefits of showing up with authenticity Tips for increasing authenticity in how you show up online
https://bit.ly/3luOsnG (Click here) for our show notes.
Please feel free to send a message to Becky to share your thoughts!
In the month of March, we are focusing on the topic of social media. In this episode, we are joined by Lisa Fain, CEO of Center for Mentoring Excellence and co-author of Bridging Difference for Better Mentoring. During this episode, Lisa shares: What her journey has been with using social media If she saw results from her long-term investment or a strategic approach The most effective way to invest your time, energy, and money with social media The most challenging part of using social media How she stepped outside her comfort zone and the opportunities that came from it Results and benefits she’s seen from using social media
https://bit.ly/2POJ6bi (Click here) for our show notes.
Please feel free to send a message to Becky to share your thoughts!
In the month of March, we are focusing on the topic of social media. In this episode we are joined by Jennifer Brown, award-winning entrepreneur, speaker, diversity and inclusion consultant, and author. During this episode, Jennifer shares: How social media has impacted Jennifer’s work How you can learn from others using social media How Jennifer’s perspective and practices related to social media have changed The most important way to show up online
https://bit.ly/2NR0j3m (Click here) for our show notes. Please feel free to send a message to Becky to share your thoughts!
In the month of March, we are focusing on the topic of social media. In this episode, we are joined by Liz Charlotte Grant, an award-winning nonfiction writer and Instagram expert. During this episode, Liz shares: The basics of how Instagram works How an author can know if Instagram is a worthwhile platform for their book How an author can get started with Instagram Five recommendations to increase your Instagram following
https://bit.ly/3pSzOra (Click here) for our show notes.
Please feel free to send a message to Becky to share your thoughts!
We are in the month of February, which is the month of all topics related to authors and publishing choices. In this episode, we are joined by our friend and client, Michael Dowling, award-winning ghostwriter, author, and editor. During this episode, Michael shares: What motivates someone to hire a ghostwriter How the process of ghostwriting works How his clients publish their books How much the entire process costs Advice & cautions for people who are considering the journey of becoming a published author
https://bit.ly/3u3whJG (Click here) for our show notes.
Please feel free to send a message to Becky to share your thoughts!
If you're considering publishing a book, this month we are providing information that will help you sort through the various options available to you. On today's episode, we are happy to be joined by Barb Roose, Speaker, Author, and Literary Agent with Books & Such Literary Management. During this episode, Barb shares: Why someone would need a literary agent What support a literary agent provides What an agent is looking for in an author How you can find a literary agent How much a literary agent costs What questions you should ask when vetting literary agents Click here for our show notes.
Please feel free to send a message to Becky to share your thoughts!
If you're considering publishing a book, this month we are providing information that will help you sort through the various options available to you. On today's episode, we are happy to be joined by Trena White, the co-founder of Page Two. During this episode, Trena shares: The difference between Page Two and traditional publishers Hybrid publishing vs. self-publishing The average time to go to market at Page Two Questions to ask when selecting and vetting a hybrid publisher What sets Page Two apart from other publishers Click here for our show notes.
Please feel free to send a message to Becky to share your thoughts!
This month, we are focusing on the different choices that authors can make when they decide to publish a book. On today's episode, we are thrilled to be joined by Kristen Frantz, the VP of Sales and Marketing at Berrett-Koehler publishers. During this episode, Kristen shares: Reasons people choose traditional publishing The benefits of traditional publishing Misconceptions about traditional publishing How you can prepare and set yourself up for success What she sees the most successful authors doing to market their books
https://bit.ly/3pujVHK (Click here) for our show notes. Please feel free to send a message to Becky to share your thoughts!
Today's conversation with Julie Winkle Giulioni, an old friend and client, wraps up the theme that we've been doing all month on growing thought leadership and influence online. During this episode, Julie shares: Her journey to building thought leadership online The most important lesson she’s learned about growing online influence Opportunities she’s gained that she would not have had without her investment in thought leadership How long it took until she started to see the results and the fruits of her labor What she’s most hoping to achieve as she continues to build thought leadership online
https://bit.ly/39WoTZ6 (Click here) for our show notes. Please feel free to send a message to Becky to share your thoughts!
On today's episode, Becky has a conversation with one of her favorite thought leaders, Whitney Johnson, Weaving Influence’s very first client. During this episode, Whitney shares: Her journey as an author The expectations she had marketing her first book The importance of finding your own voice Why it’s important to show up consistently and authentically, with value What she thinks is the most important metric
https://bit.ly/3azsooF (Click here) for our show notes.
Please feel free to send a message to Becky to share your thoughts!
On today's episode, we are excited to welcome an old friend and one of the most well-known leadership bloggers out there, Dan Rockwell, also known as https://leadershipfreak.blog/ (Leadership Freak). During this episode, Dan shares: His journey and motivation to start blogging How you can get started with blogging Tips for being consistent Why consistency is so important to your success His personal and professional highlights
https://bit.ly/3bdG1Kp (Click here) for our show notes.
Please feel free to send a message to Becky to share your thoughts!
Welcome to the first episode of Season 2 of the Book Marketing Action Podcast! In this episode, our guest, Peter Winick, Founder and CEO of Thought Leadership Leverage, shares: His definition of a thought leader Why someone would want to be a thought leader The difference between a traditional thought leader and an online thought leader How someone knows if they are a thought leader The steps someone can take to become a thought leader
Click here for our show notes. Please feel free to send a message to Becky to share your thoughts!
For the final episode of the first season, we are pleased to have Mike Onorato from Smith Publicity. Mike shares everything you need to know about media relations, how to set expectations, PR myths, and more. If you are a newer listener, don’t worry. We have 33 other episodes for you to catch up on before our new season starts in January 2021! https://bit.ly/2HrBkzQ (Click here) for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!
We are happy to reconnect with David Greer, an old friend, and client in the early years of our business. During this episode, David shares his passion for holiday letters, and the process of how he’s incorporated book marketing into each letter he sends. https://bit.ly/33Zqn1e (Click here) for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!
We are thrilled to be joined by our friend and Becky’s high school classmate, Barb Roose! In this episode, Barb shares her best book marketing secrets and tools, as well as ideas for promoting your book during the upcoming holiday season. https://bit.ly/3d37vS9 (Click here) for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!
All month long, we will be focused on helping you get ready to market your books during the upcoming holiday season. In this episode, we are joined with special guest, Susan Friedmann. Susan shares the importance of niche marketing and strategies for using the holidays to market your book to your niche audience. https://bit.ly/34dnedi (Click here) for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!
In this episode, we are joined by special guest Alain Hunkins. During the episode, Alain shares his best advice from being a first-time author, how he prioritized his marketing efforts, as well as how he’s had to pivot his strategies due to COVID-19. https://bit.ly/362HUab (Click here) for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!
https://bit.ly/32FyEGV (In a previous episode), we talked about the importance of identifying the people in your network who can help with your book launch, and how to reach out to them with specific asks. That is an important first step, and in this episode, we’re going to talk about what happens after that initial outreach. https://bit.ly/32DkfuU (Click here) for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!
In this episode, we are joined with our friend and client, Danise DiStasi. Her brand new book, Louie's Little Legs, is launching this week! During the episode, Danise shares her failed crowdfunding experience and how she learned from her past mistakes to make her next crowdfunding experience a success.Click here for our show notes.Please feel free to send a message to Becky and Christy to share your thoughts!
In this episode, we are joined by author Chip Bell, who has done many unique, innovative, and creative approaches to mobilize his network to support his 24 book launches. He shares what he’s done in the past to market his books, and unique approaches to engage your network. Click here for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!
In this episode, we are mixing things up to help two authors celebrate the launch of their new books. We are thrilled to have our client, David Taylor-Klaus, and his wife, Elaine Taylor-Klaus, on this episode. They share why network mobilization is so important as an author, and what they’ve learned from their own journey of launching a book. https://wp.me/p1gYi8-8kl (Click here) for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!
One of the most important considerations when you’re crafting your book marketing strategy, is to think about your available resources. In this episode, Becky and Christy dive into the importance of being clear about what resources you have for marketing your book, and when, if, and how you might want to outsource your book marketing work to others. https://wp.me/p1gYi8-8k4 (Click here) for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!
When we ask clients who their book was written for, many times we get the same answer: everyone. We’re here to tell you your book is not for everyone, but there are some interested audiences who will LOVE your book—you just have to connect with them! In this episode, Becky and Christy share how to identify your target audience. https://wp.me/p1gYi8-8jM (Click here) for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!
In this episode, we are joined with special guest Lynne Golodner, author and owner of https://www.yourppl.com/ (Your People LLC), award-winning marketing, PR, & business development company. During the episode, Lynne shares what has worked well for her with marketing her book, how to be strategic, and the importance of knowing your audience. https://wp.me/p1gYi8-8iV (Click here) for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!
We’re all readers (even authors!), so we need to support each other. In today’s episode, Becky and Christy talk all about action. Rather than sharing a few action steps at the end of this episode, they share 11 ways you can help other authors spread the word about their book. https://wp.me/p1gYi8-8hL (Click here) for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!
Your book deserves a celebration! A virtual book launch party is an exciting opportunity to connect and engage with the supporters of your work. During this episode, Christy and Becky share logistics you want to consider as you plan your party. Please feel free to send a message to Becky and Christy to share your thoughts! Visit our https://weavinginfluence.com/podcast/episode-21-virtual-book-launch-party/ (show notes) from this episode for links and additional information.
A clever way to help your book gain awareness is by using creative initiatives with your launch team. In this episode, Becky and Christy share unique approaches clients have used in the past to help their books stand out in this world of noise. Please feel free to send a message to Becky and Christy to share your thoughts! Visit our https://weavinginfluence.com/podcast/episode-20-creative-ideas-to-stand-out/ (show notes) from this episode for links and additional information.
We often hear that network mobilization is the scariest topic when launching a book. During this episode, Becky and Christy guide you through overcoming resistance to network mobilization, where to start, and what to do once you’ve captured your network. Please feel free to send a message to Becky and Christy to share your thoughts! Visit our https://weavinginfluence.com/podcast/episode-19-overcoming-resistance-to-network-mobilization/ (show notes) from this episode for links and additional information.
Amazon Ads for Authors In this episode, Becky and Christy talk about the importance of Amazon ads during and after your book launch, how to effectively use Amazon ads, and myths related to Amazon advertising. Please feel free to send a message to Becky and Christy to share your thoughts! Visit our https://weavinginfluence.com/podcast/episode-18-amazon-ads-for-authors/ (show notes) from this episode for links and additional information.
In this episode, we are joined by Dr. Bob Nelson, an established author from San Diego, California. Bob discusses what has worked best for him when marketing his books and how he’s sold over 5 million copies. You won’t want to miss this insightful conversation, full of Dr. Bob’s marketing experiences, challenges, and advice to fellow authors. Please feel free to send a message to Becky and Christy to share your thoughts! Visit our https://weavinginfluence.com/podcast/episode-17-marketing-advice-with-dr-bob-nelson/ (show notes) from this episode for links and additional information.
We are excited to have Shabnam Banerjee-McFarland from Berrett-Koehler Publishers as a guest on today’s episode. In this episode, we make a shift from our typical content. Rather than highlighting ways you can market your book, we talk about how authors and readers can support POC book marketing efforts. Including how we can bring attention to their books and platforms and how we can learn from their important perspectives. Please feel free to send a message to Becky and Christy to share your thoughts! Visit our https://weavinginfluence.com/podcast/episode-16-dei-resources-with-guest-shabnam-banerjee-mcfarland/ (show notes) from this episode for links and additional information.
If you’re looking to expand your audience, have you thought about doing an ebook promotion? Ebook promotions are discounted, Kindle edition promotions through companies that have large email lists. Listen to this episode to hear why we encourage ebook promotions and how this strategy might land your next book on an Amazon bestseller list. Please feel free to send a message to Becky and Christy to share your thoughts! Visit our https://weavinginfluence.com/podcast/episode-15-why-you-should-consider-an-ebook-promotion/ (show notes) from this episode for links and additional information.
Why Are Amazon Reviews Important? When you’re shopping on Amazon, what is the first thing you look at before buying a product/book? Reviews. Amazon reviews provide social proof, credibility, and show that your book is worth reading. This episode will walk you through the steps of creating a successful Amazon review strategy. Please feel free to send a message to Becky to share your thoughts! Visit our https://weavinginfluence.com/podcast/episode-14-why-are-amazon-reviews-important/ (show notes) from this episode for links and additional information.
Don’t Freak Out About Endorsements While endorsements are important, they are not the most important element of your book. If you’re stressed about finding the perfect endorsements, this episode will give you practical action steps to finding the right endorsements for your book that you will be proud of. Please feel free to send a message to Becky to share your thoughts! Visit our https://weavinginfluence.com/podcast/episode-13-dont-freak-out-about-endorsements/ (show notes) from this episode for links and additional information.
They say don’t judge a book by its cover, but we all do. Your book title and cover are crucial because it’s the first thing a shopper will see. If you’re a self-published or traditionally published author, this episode will guide you through picking the perfect cover and title for your book. Please feel free to send a message to Becky to share your thoughts! Visit our https://weavinginfluence.com/podcast/episode-12-do-you-judge-a-book-by-its-cover/ (show notes) from this episode for links and additional information.
If you’re nervous about your upcoming book launch during the global pandemic, and aren’t sure whether you should move your summer launch date to the fall, then this episode is for you. Listen to hear Becky Robinson and Christy Kirk’s expertise on launching a book during a global crisis. Please feel free to send a message to Becky to share your thoughts! Visit our https://weavinginfluence.com/podcast/episode-11-book-launch-dates-during-a-crisis/ (show notes) from this episode for links and additional information.
The conversation continues about The Advancing Phase of your book marketing journey. In this episode, Becky shares a practical formula with additional thoughts on how to keep building interest in your book and momentum for book sales after your launch week is over. Please feel free to send a message to Becky to share your thoughts! Visit our https://weavinginfluence.com/podcast/episode-10-sustaining-energy-for-your-book-marketing/ (show notes) from this episode for links and additional information.
What happens after the launch of your book? When all of the excitement comes to an end, this can be a confusing time for authors. How do you keep building the momentum for your book after launch week? Even if you think everyone has heard about your book, chances are they probably haven’t. If you want to keep your book in the conversation, Becky shares the key steps to take in the advancing phase. Please feel free to send a message to Becky to share your thoughts! Visit our https://weavinginfluence.com/podcast/episode-9-the-advancing-phase/ (show notes) from this episode for links and additional information.
You might be asking yourself how you can maintain book sales during a crisis. With the state the world is in, should you still be actively selling? How do you engage with your audience? These are all valid questions to have; and while a crisis does bring up a new set of challenges, we have good news for you. Listen to hear practical, creative ideas on how to increase your book sales and maintain an engaged audience within your local and digital communities. Please feel free to send a message to Becky (becky@weavinginfluence.com) to share your thoughts! Visit our https://weavinginfluence.com/podcast/episode-8-book-sales-in-time-of-crisis/ (show notes) from this episode for links and additional information.
This is a difficult situation. We have to acknowledge that. You may be rightly wondering how you can promote a book during a global crisis. How can one show up on social media during a time like this? You still can, but there are some important things to consider. That is why we recommend, if you choose to still show up, that you add value. We go over very important questions to consider before you do this, how often you should post, whether or not you should scale back, and what kind of content is best to share at this time. We wish you the best! Please still feel free to send a message to Becky to share your thoughts, at becky@weavinginfluence.com. Visit our https://weavinginfluence.com/podcast/episode-7-social-media-during-a-crisis/ (show notes) from this episode for links and additional information.
It’s time: your book is finally launching! This is a momentous occasion! In this episode, Becky covers key factors you want to consider, and specific actions you can take, to capitalize the most on your launch day and the weeks thereafter… from Amazon reviews to early momentum, to asking for help. Becky gives you a breakdown of action items you won’t want to miss. This episode also serves as a companion to a previous episode on launch teams, so be sure to check that out as well. Don’t forget to share with Becky which of the launch ideas she suggests that you are implementing! (link to episode on launch teams) becky@weavinginfluence.com Visit our https://weavinginfluence.com/podcast/episode-6-the-launching-phase/ (show notes) from this episode for links and additional information.
Today Becky takes us through the key ingredients of building an enthusiastic launch team for your book. How many people do you need? What should they do? What do you need to provide them? Remember, asking someone to be a part of your launch team isn’t a burden, it’s an exclusive invitation. In this episode, Becky explains how to ask people to be a part of a launch team, what to provide them, and the actions they can take to help you. Let Becky know how your launch plans are coming together! becky@weavinginfluence.com Visit our https://weavinginfluence.com/podcast/episode-5-launch-teams/ (show notes) from this episode for links and additional information.
It’s finished. Your book is completed and you can finally relax! So, what next? At this point, your book launch should be about 4 months away, but did you know there are quite a few things you’ll want to be doing during this time to make the most of your marketing? What if you don’t have a website? Endorsements? Don’t worry! Becky gives you simple and clear actions that will help you make the most of the working phase, and learn how to successfully leverage your network. https://beckyrobinson.com/ (beckyrobinson.com) https://maggiesmithpoet.com/bio/ (Maggie Smith poet) Visit our https://weavinginfluence.com/podcast/episode-4-the-working-phase/ (show notes) from this episode for links and additional information.
Did you know that even before you start to write your book, you’re already in the first phase of marketing? But many authors may be missing this crucial step in their book marketing while they are in this initial stage of development. Becky takes an in depth look at the actions that you do not want to skip while building the foundation of your book marketing, including the most powerful activity of the building phase. Visit our https://weavinginfluence.com/podcast/episode-3-the-building-phase/ (show notes) from this episode for links and additional information.
Becky takes us through a brief overview of the 4 distinct phases everyone goes through, from the moment you begin to think about writing your book to the months (and years) after its release. But in order to sustain the momentum for this endeavor, it’s important to answer a very crucial first question. https://weavinginfluence.com/book-launch/calling-all-authors-the-book-marketing-action-guide-is-live/ (The Book Marketing Action Guide) Visit our https://weavinginfluence.com/podcast/episode-2-what-is-your-why-the-4-phases-of-book-marketing/ (show notes) from this episode for links and additional information.