The Sanctuary - Your source for marketing and business growth: Recent Episodes
The Sanctuary
Sarah Hayden is the Director of Marketing at I²r POWER. Sarah’s expertise & experience spans 30+ years in the Advertising industry, serving agencies, corporations, & non-profits organizations. Prior to her role at I²r, Sarah served as Director of Marketing, Communications & Community Relations at Start County Mental Health & Addiction Recovery, VP of Marketing Communications at the United Way of Greater Stark County, and Director of Marketing & Events at the Canton Regional Chamber of Commerce.
Dr. Alexa Fox teaches Consumer Behavior, Social Media Marketing, and Digital Marketing at the University of Akron’s Taylor Institute. She earned her Ph.D. in Business Administration (Marketing) from The University of Memphis, and her M.B.A. in Strategic Marketing and B.S.B.A. in International Business from The University of Akron. Alexa's work has appeared in various journals including European Journal of Marketing, International Journal of Advertising, Journal of Advertising, Journal of Consumer Affairs, Journal of Consumer Marketing, Journal of Current Issues & Research in Advertising, Journal of Marketing Theory & Practice, Journal of Public Policy & Marketing, among others.
Incept is an outsourced customer experience solutions company with over 350 employees and many many well-known brands that trust them to improve the outcome of customer interactions, promote & protect their brand & accelerate there brand. In this conversation, we explore the challenges of outbound B2B lead generation when dealing with a remote audience AND a remote workforce.
Patrick is an experienced marketing professional with a demonstrated history of developing and managing brands, sales promotions and business development programs in a variety of markets, with special emphasis in the animal health and animal feed industry
Patrick shares how Freedom Health has manged through the current crisis and is preparing their organization, distribution network, & customers to get back to business.