Today’s episode features Tom Hywood. Tom is the co-founder and Sales Director of the AD Group (apartments & developments) – one of the most successful new start-up property technology businesses in Australia. Tom and his co-founder Jordan Catalano identified a gap in the property technology market for off-the-plan sales and created an online marketplace specifically for brand new apartments and house and land offerings. Created in 2014 their site has amassed a database of nearly 40,000 potential purchasers, created leads that have resulted in over $5B of sales and can claim that they have a lower cost per lead and cost per sale than the leading real estate portals realestate.com.au & domain.com.au. In this episode, Tom shares his insights on what it’s like to start a proptech business, what a good lead looks like and being coronavirus patient #93.