In this episode of Ask Christina 1st, Christina shows us how to make sure we are creating the right mission statement for our business. Breaking down what a mission statement is and its benefits, Christina provides tips as well as examples on how to expand your thinking and ideas around creating your mission statement. Alongside providing examples of statements from successful businesses, Christina breaks down word placement, structure, passion and effectiveness. Here are some first steps into helping you either improve your mission statement or help you create one:

1. Identify your why and why you are passionate about providing this service/product.
2. Use this website for in depth samples and instructions on how to help you develop your statement: https://articles.bplans.com/mission-statement-examples/.

A mission statement is a crucial piece of material that is designed to sum up what you and your business are here for. This allows people to quickly connect with your business in order to assess your services and or products, identify easily if your business is what they are looking for amongst many other things.

By the end of this show you should be able to:

1. Create a mission statement that is impactful and represents your business in a way that is positive, sincere, truthful and joyful.
2. Gain access to new resources that will help provide you with templates etc... that will guide you further in the mission statement writing process.
3. Feel confident that your words are a direct correlation to what your business provides.