For reasons still to be understood, the wrist-watch industry refuses to die. In fact, the business is doing more than ticking over. Movement, be it mechanical or quartz, continues to be youthfully energetic. The global watch grew by nearly 20% in 2010, and is expected to be reach $45bn in value by 2017. Exports of Swiss watches reached $21bn in the first 11 months of 2012 (source:WSJ) But despite the increasing ability to pay for more expensive watches, the ability to decide what we do with our time is decreasing. More money in the absence of discretion over how we use our time is, in fact, value destruction. How can we address this?