In this episode of SINdustry Raw, Billy The Kidd and Emil talk about the Yelp effect! It's become such a powerful weapon used for both good and bad when it comes to doing business, especially in the service industry. How MUCH does it actually effect a business, what triggers someone to write an awful review, we will hear BOTH sides. Our guests this week are Brad Hawkins, a long time service industry vet and owner of multiple establishments. Also, Dana who is a regular "Yelper", who has no problem writing a bad review!! Let's dive in!!!