GenoPalate is a nutrition intelligence company, with the mission to change food-buying behaviors in the future to fight obesity and diabetes. The technology is based on nutrigenetics, using DNA information to create personalized nutrition and eating plans for each person. In this fascinating conversation with Sherry Zhang, she talks about her background in microbiology and the previous companies she founded, before creating GenoPalate. We also discuss some recent books we have found to be impactful, and the future of where GenoPalate can go in the future.
Topics in this episode
User experience of GenoPalate
Obtaining and providing DNA data
How this information forms behavior changes for users
The secret of success for consumer wellness products
The biggest hurdles in getting this business off the ground
The process of finding mentors and building relationships
Book Recommendations
Think Bigger, by Michael W. Sonnenfeldt
Category Creation, by Anthony Kennada
Deep Medicine, by Eric Topol
Business Adventures, by John Brooks
Flip the Script by Oren Klaff
Contact Info
Website
Email: sherry@genopalate.com
