EllisX is a newly launched platform that has a goal to connect start-ups with events and media opportunities. In today’s episode, I am talking with the founders of EllisX, Leia Ruseva, and Richard Mensah and we discussed how EllisX is the first service platform that matches startups with event managers in media, based on mutual interest. Therefore, they help start-ups get exposure for their products during the early stage and attract more users and potential partners by word of mouth. This innovative customer segment aims to serve by giving exposures to start-ups that is quick and easy. We also discuss how they define success for the company, identifying core values, such as meritocracy, and how those values are applied internally and externally.

Topics in this episode

Increasing value through an invite-only platform to ensure it is beneficial to everyone on the platform

Remaining focused on the core-customer segment, even though there are other verticals that could potentially have great product-market fit

Meritocracy as one of the company’s core values.

Creating a platform for a market with an outdated status quo in which people will be going outside of their existing networks for a solution

Why they don’t believe in paid acquisitions for users.

The shift to online events in a post-COVID world.

Naming the company

Contact details

Website - https://www.ellisx.com/

Twitter – https://twitter.com/ellisxinc

LinkedIn - https://www.linkedin.com/company/ellisx

Email – info@ellisx.com