250ok is an email analytics platform to help email marketers send better emails successfully. In this episode, I am talking with a repeat guest on the show, Greg Kraios, Founder and CEO of 250ok, who has had a recent change in his title, which is now Chief Ambassador at Validity. Since our last conversation and now, 250ok has been acquired by Validity, and Greg is here to talk about how that process took place, what he learned along the way, why him and his team decided to proceed with the acquisition, and what it has been like to combine with a former competitor, who was also acquired by Validity. To hear our previous conversation, you can find it here: https://startupcompetitors.com/podcast/2018/8/27/250ok-with-greg-kraios

Topics in this episode

How 250ok fits with Validity and their mission

What it looks like to be accidentally profitable

Working together with a competitor who was acquired by the same company to combine products and people

Understanding the core strengths of your competitors

Having the right people in place on your board and as investors can really make processes such as these very easy

Creating a workplace and a culture that people want to be a part of, working together on a product they’re passionate about

When they knew they had product-market fit

How important it is to share a vision and values with the people who are acquiring your company and how that plays out throughout the process

Coming trends in the market for email marketers

Contact Info

Email – greg.kraios@validity.com

greg@250ok.com

Website - https://250ok.com/about/