Blind Zebra is a 23-year-old sales training and sales coaching firm based in Indianapolis. In this episode, I talk with Bryan Neale, CEO of Blind Zebra about how he started training and coaching salespeople on three aspects – thinking, action and language, and how that eventually led to developing a framework, predominantly in the B2B space. He also shares his journey of starting as a one-man operation to where it is now, and the growth he’s experienced over 20 years.

Topics in the episode

The simple framework of “Think-Do-Say".

How to become a natural salesperson thru coachable sales DNA.

Why accountability people are important in a business plan to achieve goals.

Making the most out of LinkedIn.

Using language components of context setting and storytelling to incorporate client's language into their personality.

Changing product offering, sales and marketing strategy to grow the business.

How the sales training program payment works and does it matter?

Founder talk about the difference of a solo salesperson coach before, to having an entire sales team now.

Thoughts on the difference between selling products versus selling services.

Contact details

Email - bryan@blind-zebra.com

LinkedIn - https://www.linkedin.com/company/blind-zebra

Advance selling Podcast - https://advancedsellingpodcast.com