RICS Software Inc. was originally founded in 1982 in Iowa in order to help with inventory management, and now includes software solutions for retailers and brands. In my conversation with CEO, Jason Becker, he details the transformation RICS software took from its original development, through new ownership and management, to its current status.

Jason shares the status of RICS when he joined the company in 2007; a team was built to innovate the product, the product was in place, and the subscription model was starting to take hold, however, the company was not profitable. Over a period of 12-18 months, he spent a lot of time and investment in determining the role of the product, the market, and how to ensure that any changes made, were done efficiently and with great impact. He details current status, and what’s to come for RICS.

Topics in this episode

The most important things they do for their clients

Thinking about market/product fit, as opposed to product/market fit

How software like RICS is bought and sold in the market

The specific marketing difficulties for their product

“Niching down” and delivering value to that category

The future of networking connectivity they can provide for their clients

Why looking at their competitors is not a beneficial strategy

Some of the lessons he has learned through the course of being the CEO at RICS