In this episode, I talk with Lindsay Tjepkema, Founder and CEO, and Adam Patarino, Co-Founder of product and technology of Casted, a B2B podcasting platform focused on helping their clients maximize the use of their content. Casted is in the very early stages of growth, having just hit the 90-day mark. They have 2 additional team members and are growing with customers and users as well. Lindsay and Adam share a lot about the current status of the company, as well as future growth strategies and upcoming trends within the market.

Topics in this episode:

· Benefits of podcasting as a content medium

· Understanding statistics within a business environment

· Difference between B2B and B2B podcasting

· Tools you can use to repurpose content

· Characteristics of companies that should have podcasts

· Different ways podcasts can be implemented for a business

· Integration with other platforms, such as YouTube

Contact Info:

Casted.us (https://casted.us/)

Lindsay

Email: lindsay@casted.us

Twitter: blueprintmkt

Adam

Email: adam @casted.us

Twitter: @patarino