This week, Adam, Grant and Morley talk about brand loyalty - the psychology behind it, our personal brand loyalties (or lack thereof), and why we think people develop strong attachments to brands.

Support the show on Patreon: https://www.patreon.com/CLAMP

**What’s in our clamps this week:

Grant**:

• Anniversary Project
• The beard video! Donate to Grant's campaign here

Morley:

• In Cape Cod for sister's wedding
• Top Chef Canada scenery install
• First batch of Completo leather keychains

Adam:

• Working on woodworking for kids #2
• Tried making car parts by plasti-dipping foam

Mentions:

• Arepas
• Nissan Micra
• Supercars Championship
• Holden
• "How French's ketchup took a bite out of Heniz" (CBC News)
• Into the Spotlight Podcast
• Avery Trufelman
• Malcolm Gladwell
• The Whitest Kids U'Know

Our Clampmendations for this week:

Morley:

• Articles of Interest by 99% Invisible

Grant:

• Viva la Dirt League (Epic NPC Man)

Adam:

• Diresta Can Cozy

Thank you to our top patrons:Leeroy from Big Rock Timberworks

Big thanks to TFTurning for the awesome theme music!

Where you can find us:

Adam - @makermackey on Youtube and Instagram and at makermackey.com

Grant - @thegrantalexander on Youtube and Instagram and at thegrantalexander.com

Morley - @morleykert on Youtube and Instagram, and at morleykert.com

Collectively - @clampcast on Instagram and @theclampcast on Twitter

THANK YOU FOR LISTENING, AND KEEP CLAMPING!!

Support the show (https://www.patreon.com/CLAMP)