We've been using factor investing for over 19 years, discover why. Today on ThinkSmart Senior Financial Advisors Rob McClelland and Mike Connon do a deep dive into factor investing. What they are, how they work, and why we believe they are the best way to invest your money.

Key points:

(01:19): How to look at factors (01:46): Fighting FOMO (02:05): Deep dive on the 3 factor (03:22): Small Cap vs. Large Cap (05:02): What does switching investment strategies cost you? (05:25): Profitability Factor (06:47): Value vs. Growth (09:09): Looking at a value, profitability, and small-cap tilted portfolio (09:52): The disadvantage of “indexing”