Elena Verna is an unabashed data nerd. For her, it’s the secret sauce for success, whether you are growing your company or launching a new product. From Safeway, to Survey Monkey and Malwarebytes, Verna has used her background in statistics to power growth at multiple companies.

What drives a customer to push the “buy” button on your ecommerce site? How can companies create a better customer journey and prove that it’s driving growth?

Verna is now sharing her knowledge as a mentor with Reforge, a career development company built by leaders in the tech world. In this episode, Elena provides us with her insights that have made her a sought-after talent in product marketing and growth.