HIGHLIGHTS:

• 0:50 - how Dan’s experience at Pro Flowers was the genesis of Daasity
• 9:41 - acquisition, retention, and driving repeat purchases in a cost-effective manner
• 12:15 - The 6 most important KPI and how your dashboard should look
• 25:48 - Why 3:1 LTV to CAC ratio is what you should aim for
• 38:45 - The importance of retention (in conjunction with acquisition)

Daasity's website