When implementing price anchoring, most people are used to counting from 1 to 3. However this is the biggest mistake. The idea of anchoring is to anchor on the big number, so you need to present the big number first. My Guest: Sean Doyle Sean M. Doyle is principal at FitzMartin Inc, a leading consultancy focused on sales marketing and management, sales and marketing technology services, and revenue operations. Sean and his team at FitzMartin are focused on long term value creation through a sales-first, scientific approach to driving revenue. Over a 25+ year career and more than 5,000 client engagements, Sean has amassed unmatched expertise in helping B2B companies sell more to their most profitable customers. https://mailstat.us/tr/t/8p5mufp9ktaj0h8c/5/https:/www.linkedin.com/in/sean-m-doyle/ (Sean)’s latest book, https://mailstat.us/tr/t/8p5mufp9ktaj0h8c/6/https:/www.amazon.com/Shift-Practical-Business-Driven-Executive-Marketing/dp/1605440574 (Shift), explores 19 practical ideas, grounded in the science of behavioural change, that can transform a business’s marketing efforts and, by natural extension, its profitability. Pivotal Moments ·       Sean began doing graphic design 30 years ago. ·       Awareness is not marketing. Marketing considers the entire journey from being unaware that something exists all the way through to you have to use them. ·       The difference between early stages of marketing to when trying to scale 50 people plus. ·       When businesses grow they begin to see that sales and marketing is a lever that they can pull that they don’t understand how to pull. ·       Helping relationships ·       Price Anchoring ·       Authenticity Quote If something doesnt get sold it doesnt matter. Links & Resources https://www.fitzmartin.com/ (www.Fitzmartin.com) http://www.seanmdoyle.com/ (www.Seanmdoyle.com) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough)

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