In Part 1, we went over the questions you need to ask yourself before writing an ad script. In this episode, we'll actually write an ad script for when you partner with a brand.
1:44 Review of Part 1 - questions you should ask before starting
5:12 Things to keep in mind when writing an ad script
8:23 Step-by-step how to write using Ace Dollhouse as an example
8:58 Entry line
10:23 Brand details
10:38 Brand descriptors and trigger words
12:33 / 19:19 Tell where to buy
13:33 Repetition of brand's name throughout
16:47 DO NOT MAKE SUGGESTIONS
21:02 Give a call-to-action
21:13 Promo codes / how to save money
22:36 Recap of the steps
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