Danielle Well is an expert copywriter, copy coach, and "epiphany creator" who has worked with clients such as Ryan Levesque, Todd Herman, Josh Turner, Selena Soo.

She is known as the launch copy expert, using her copy skills to bring in tens of millions in sales for her clients. Danielle also coaches business owners to write their own effective copy with her 1:1 coaching and her 8 week membership program.

On this episode, we chat about:

• How to use swipe files to write better email copy
• Why your launch copy needs to start with a narrative first
• The key factors of writing a good launch copy
• The importance of having a post-launch debrief