Virtual Reality and other highly encapsulating, interactive technologies are starting to become commercialized, driven by businesses looking to take the customer experience to the next level.

Guinness is inviting U.K. supermarket shoppers to take a sip-along, sensory trip designed to enhance appreciation of its drinks. IKEA now uses VR to allow customers to experience what furniture will look like in their homes.

In this episode, the team discusses examples of how businesses are using Virtual Reality to take experiences to the next level.

• Examples of VR Headsets & Applications (1:30)
• How long has AR/VR technology been around for? (2:50)
• How accessible is VR/AR? (5:59)
• The Dining Car Sound Mix (10:13)
• Meditating in the Mountains (12:25)
• Guinness Marketing & VR: Brands Connecting with People (15:21)

Links used: Guinness News Report: adage.com/creativity/work/guin…-vr-experience/51822 Netflix in VR: https://www.youtube.com/watch?v=Sh9n0bZcprk&t=97s Google Earth in VR: https://www.youtube.com/watch?v=SCrkZOx5Q1M ________________________________________________________________

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