Episode 27: Design Thinking - A Strategy For Innovation ______________________________________________________________

Design Thinking; a buzz word which makes most people roll their eyes. However, despite being overused, it has brought value and a new way of thinking to product development.

Infor's in-house design agency Hook & Loop hosted the Rumjog team for their monthly meetup event (https://www.meetup.com/The-RUMJog-Digital-Disruption-Series/) to discuss design thinking as a strategy for innovation. Hook & Loop's very own Nunzio Esposito (VP & Head of User Experience) joined Tom Young (Managing Partner, Rumjog) for the conversation.

At the live event, Nunzio & Tom cover some of the following questions in relation to design thinking at Infor and Hook & Loop:

• Why did Nunzio change the design model to be more Engineer focused?
• What are the challenges that come with running a design-agency within a multi-billion dollar Enterprise Software company?
• What qualities does Nunzio look for when hiring people for Hook & Loop?
• What are some problems that you and your team are using design thinking to solve?
• How important is experiential empathy in creating user experiences?
• In today's technology-driven world, are the best designer's those that also understand engineering?

www.infor.com https://www.infor.com/leadership/nunzio-esposito https://hookandloop.design/

________________________________________________________________

Leave some feedback: • What should we talk about next? Please let us know on Twitter - twitter.com/rumjog or in the comments below. • Enjoyed this episode? Let us know your thoughts in the comments, and please be sure to subscribe.

⚡️ Subscribe to Podcast: Google Play: bit.ly/2F2FAB4 iTunes: apple.co/2F2qpHV Spotify: spoti.fi/2CnC0Rt Stitcher: bit.ly/2W1rHtJ SoundCloud: bit.ly/2O7fOQ5

🧔 Bio: The world is changing and so is the way we work. At Rumjog, we provide clients with consulting services to help rethink business. We advise at every stage of the change lifecycle from constructing strategies to solution implementation.

☕️ Direct Contact: info@rumjog.com